The Money Mondays - Lisa Belyeu's $1 BILLION Success of Quest Nutrition 💸 E65

Episode Date: April 15, 2024

Lisa Bilyeu is co-founder of the billion-dollar company Quest Nutrition and co-founder and President of Impact Theory. She is the host of Women of Impact, a show featuring women who have overcome incredible hardship to achieve massive success. Her mission is to empower all women to become the heroes of their own lives. Outside of her professional endeavors, Lisa is an avid advocate for personal growth and wellness. Through her work and personal journey, Lisa continues to inspire and motivate people around the world to pursue their passions and make a positive impact on society. Like this episode? Watch more like it 👇 Trent Shelton Gets Billions of Views Helping Over 15M+ People 🙏 : https://youtu.be/I9eBvSnZjQo Build Your Network the RIGHT Way & Make More Money This Year: https://youtu.be/aY4xTq9tZ8s CEO Stormy Wellington & Gary Brecka of 10X Health 💸 : https://youtu.be/EvY5qfguXX8 Watch ALL Full Episodes Here: https://www.youtube.com/playlist?list=PLs0D-M5aH-0IOUKtQPKts-VZfO55mfH6k --- The Money Mondays is a business podcast here to teach you how to make money, invest money, and donate money by showcasing some of the world's most successful people and how they do the same. Hosted by serial entrepreneur Dan Fleyshman, the youngest founder of a publicly traded company in history, this money podcast gives you an exclusive behind the scenes look at how the wealthiest celebrities, entrepreneurs, athletes and influencers make, invest and donate money. If you want to learn more business and investing while you work to improve your financial life, you're in the right place! Subscribe: https://www.youtube.com/@themoneymondays?sub_confirmation=1 Dan Fleyshman, The Money Mondays Learn more here: https://themoneymondays.com Watch all the podcast episodes: https://youtube.com/playlist?list=PLs0D-M5aH-0IOUKtQPKts-VZfO55mfH6k Let’s Connect... Website: https://themoneymondays.com Podcast: https://podcasts.apple.com/us/podcast/the-money-mondays/id1663564091 Twitter: https://twitter.com/themoneymondays LinkedIn: https://www.linkedin.com/company/the-money-mondays/about/ TikTok: https://tiktok.com/@themoneymondays FB: https://www.facebook.com/The-Money-Mondays-110233585203220/

I told my husband that something has to change that we need to stop chasing money and we need to actually start chasing our Authentic Ness and our drive and our passion and that ended up leading to us building quest nutrition Which became a billion dollar company within five years Ladies and gentlemen, welcome to a very special edition of the Money Mondays. I am sitting in a driveway up in the fancy hills of Los Angeles right this second with a dear guest. I'm excited to bring to you because we're going to be able to cover all the topics. As you guys know, we cover three main topics, how to make money, how to invest money, how

to give it away to charity. She has built up a huge company. She's written books. She's gotten podcasts. She's got up a huge company. She's written books. She's gotten podcasts. She's got, I don't know where to even start. There's so many things going on. She's a keynote speaker all over the planet. I'm just gonna take me like seven minutes

to do this intro because Lisa Bilyeu is here. If you are anywhere in the planet right now, please give a warm round of applause to Lisa. Thank you so much, Dan Fleischman. I'm so excited to be here, dude. I mean, the motorhome makes it easy, right? It does. Otherwise, it would take me like a year to book you because you are so busy all the time with all these different ventures. Give us the quick two minute bio so we can get straight to the money. All right. Two minute bio is I was brought up Greek Orthodox. My parents told me growing up

that I would end up being a stay at home wife with kids, even though that wasn't my dream. That's absolutely what happened. And so I married the love of my life and ended up being a stay at home wife with kids, even though that wasn't my dream. That's absolutely what happened. And so I married the love of my life and ended up being a stay at home wife for eight years. And that isn't a problem. If it's, if it's something that you love, that wasn't what I loved. And so I was stuck in a place that didn't fulfill milk, didn't make me happy. And so I told my husband that something has to change, that we need to stop chasing money and we need to actually start chasing our authenticness

and our drive and our passion. And that ended up leading to us building Quest Nutrition, which became a billion dollar company within five years. And now we run Impact Theory and I have my own show Women of Impact and collectively we've had over half a billion views. Whoa. Okay, let's break some of that down. So there you go, my Okay, let's break some of that down.

My job. Let's break some of that down. Okay, so tell us when was the turning point? You're like, you know what? I wanna focus from stay at home mom to I'm gonna be an executive, I'm gonna work with you and get my hands dirty, bam, and we're gonna build this company.

Yeah, I just stumbled into it. So I didn't speak up. I didn't say that I was unhappy to Tom. I just kept doing it because I thought I was taught that be people please always give yourself over to the family and sacrifice in sake of the family. And so I was just doing that for eight years. And over time, Tom was chasing money because he wanted we wanted to make movies. That was actually the goal. I had a film degree. He had a film degree. We'd made movies. We both hated being in Hollywood because movies are very expensive and Hollywood isn't very nice. Like that's the truth. There's some people that are amazing. There's other people that just want to step on you. So here we are living in LA, thinking that we're achieving our dream by working in movies and it didn't give us the sensation we thought it would and the fulfillment because people just verbally abuse you. I had a matchbox thrown at me by an actor. True freaking story.

So here I am in LA, the dream. We've got this going on and we end up not enjoying it. And so Tom's like, okay, baby, I let's earn our money and let's actually, whoever controls the resources can control the art form. So let's go out and make money. Shouldn't take that long. Uh huh. So at the time it was well that shouldn't take that long. We had a game plan. So as a couple, how do we do this together? And the game plan was at the time Steve Jobs had just done an interview where he said that he would wear black sweaters or tank tops

or t-shirts and jeans. So he never had to think about what he was going to wear because he's only got a certain amount of brain capacity to make decisions in a day and he didn't want to waste it on something that doesn't matter. So Tom and I read that article and we said, okay, if this is true, how do we come together and use this to strengthen us? So Tom was like, okay, I'll go out and work. I'll be an entrepreneur. That word didn't exist back then. This is like 2004. So, so he was like, I'll go out and earn the money and you do the other half, which is do all the decision making outside of business. I was like, I can do that. So at the time, the plan felt like we were combined. We were on the journey together. Now, sadly,

what ends up happening over time, if you're just chasing money, you are led by the money, not by the passion, not by the heart, not by what actually fills you up. And so over time, Tom ended up chasing the money. He became more and more unhappy. I started sacrificing more and more because I was like, well, I've committed to this. I can't change my mind. That's how we ended up at eight years. At the eight year mark, Tom was coming home saying, don't ask me about work. He didn't want to talk about anything. And so that became the point where I'm like, my relationship with my husband is way more important than money is way more important than success. So in that moment, I just pulled him aside and I was like, babe, we, I don't care about money. I care about your happiness.

What does being happy look like? And that actually changed our way of thinking. And then that led to, well, what are we passionate about? What is important to us? And then that led to him having a family who's clinically obese. I grew up with a family. My mom was borderline anorexic and then morbidly obese all within years. So having seen that, it's like I can wake up every day fighting

for my mom. Every day I find something that's difficult, I can use my mom as that guiding light. And so he then came home one day and was like, all right, I want to start a protein bar company. Him and his business partners, they were all having protein bars. I was making them at home. The wives also were making them at home. So that became the reason why. It was something we all needed. So if you're talking about how to make money, what is the thing that's missing in your life? If you would buy it, at least you've got one sale. So that's where to start. So with a protein bar, it was like, we need this. We're on the go. We're working really hard or he's working really hard. We need an on the go protein bar. So then our why was our family.

So this became, let's pivot from making money to actually living a life of fulfillment. And that's where Quest started. Now my mindset at the time was I'm a good Greek wife. So I'm gonna support my husband and, what do you need? Oh, you need me to help make your bars? I can make bars.

You need me to help ship them? I can do that. It started small. So there was eight of us, for eight hours, would make 2,000 bars. We had rolling pins, we had literally knives. Flash forward to five years later, the company grows at 57,000% and we go from zero to a billion dollars in five years. Now in that timeframe, I go from being a stay at home wife, not actually knowing what I'm

doing to running my entire media department. What happened in that gap? I learned skills. So we had a goal, we had a vision, we've got this protein bar and I was like, okay, what do we need? And every time I faced not knowing something, every time I faced a hurdle, we had a vision, we've got this protein bar. And I was like, okay, what do we need? And every time I faced not knowing something, every time I faced a hurdle, the old Lisa just would have been like, well, you don't know, so your ego walk away. But this time when we started the company, Tom said, babe, our house is

going to be on the line. So if I don't learn how to overcome this hurdle, if I don't learn how to knock down this barrier, what happens? We lose our house. That becomes very real very quickly. And so all the excuses I used to use about the fact that, well, you don't know that, you're not good at that.

Your house doesn't care if you're not good at it or not. Your house just cares if you save it or not. And so every hurdle I faced, I just asked myself, how do I get past it? How do I get past it in that learning? That was how we ended up building and building and building. And my own journey from unconfident, very insecure to who you see now is that journey is not knowing something and then figuring it the f out.

So along the way, you have a company that's worth 100 million, that journey is not knowing something and then figuring it the f out. So along the way you have a company that's worth 100 million then it's 300 million then it's 500 million. What about selling then? Well that's worth 700 million. Maybe we should sell then. Now it's worth 874 million dollars. Should we sell here?

How do you decide were you waiting for the magical billion dollar range number? Was it just we're working and then finally someone came to us like you know what what, here's a huge check in the billion dollar range? Or would you ever consider like let's just skip it. Let's not take it and go to two billion, three billion, four billion, et cetera. Yeah. The exit wasn't the plan. So we had no intention of exiting because we were on our own mission. Every day that I turn up, I can help someone. And so the money was very real though, right? Because at the time what's crazy, you probably know this, no matter how much your company is evaluated for, you don't have that

in the bank. So the house I said we put up for Kailata when we started the company, we're still the house we were living in when the company was worth a billion dollars. So in that moment, let's face it, especially when it's food, you're one person away from dying from your bar because they ate something that they shouldn't or something was in the bar or whatever, that you don't necessarily control, actually you should control through health and safety. But that's how finicky the food industry can be.

One person dies from the bar, your company shuts down. So for us, it was like, okay, sustainability, let's sell a small portion of the company that just gets us the comforts that we've always wanted. But the end goal was never an exit. What ended up happening was as Quest grew and it was doing so well, someone like my mom said that she still couldn't lose the weight. Now here I am, she's clinically obese at this point, success is around, you know, everyone's, the company is very successful. And I try to, let's face it, throw money at the problem.

I was like, mom, I'll buy you a private chef. I'll buy you a trainer. Like, what do you need? And her response kept being, I'm too old. I can't. That's when I realized Quest bars were amazing for people who'd already decided that they were good enough to pick up a Quest bar instead of a Snickers bar. But someone like my mom, who didn't have the confidence to walk into the gym in the first place, who didn't believe she was good enough to pick up a Quest bar instead of a Snickers bar, how do I help someone like her? It's the mind. It's the fact that she doesn't believe it that is stopping her from getting started. So that's when Tom and I both were just like, we're missing a piece of the puzzle here.

We say we want to help people, but actually we're BSing if we ignore the mind. So we just called ourselves on our own crap and it's like, all right, if you actually want to help the world and you actually want to help people, you cannot ignore this fundamental thing that you have to help people with the mind. So that was where we started in content, going back to the fact that we were both in film school, so we knew content very well. So we ended up starting a studio within Quest. So I built up our shipping department. I'm literally go from we start Quest, I'm taking literally like walking to the post office with a couple of little boxes in my hand to a week later, I've got like a bag over my

shoulder to like a month later, the mailman saying, Hey, you should probably put something on a palette. I have no idea what a palette is. So I go and Google what's a palette. So every time we were growing, right? I'm, that was what I was doing. I just realized over time that I was competent, but I hated it. And that was again, I was stuck again. And so I had to ask myself, what would you do if you could love it every day? Create content. Okay, great. We just established the mind is super powerful. How do I create content within Quest? So we started one of Tom's shows and at the time it was called Inside Quest. And that was actually the first start to us creating content. And then over time, as the company started to grow, Tom and I started to very much believe that the mind was such the powerful catalyst to someone's

change and our business partners didn't necessarily agree. And so what's the point of success if you're not leading the life that actually fulfills you? And so that's where we decided, okay, we're just, we're going to leave our shares in the company, but we will walk away. And if the company does well in sales and amazing, otherwise we're just going to be on our path of fulfillment. And sorry, the one little thing that I left out is because we were so worried that if someone dies on a quest bar, everything goes to dust. Obviously, God forbid, I don't want to be responsible for that.

But that was where we realized you have to sell a small piece. And so what we did is we sold a very small piece of the company and that, I mean, changed our lives overnight. That was just so many zeros that it just changed our lives. But once we had our comforts, it's like, okay, you've got the lovely house and the car, it's like, we just, we knew that we had to be true to our purpose and fulfillment and that was content creation. And so that's where we took the studio. We spun it off into impact theory. So I'm going to ask you an emotional question that people always have this goal. Like when I get to a hundred thousand, I'm going to make it. When I get to 500,000, that's it. I hit a million dollars

in sales, right? And the goalpost always moves. Tell me about the morning after. So all those fancy zeros come in, let's call it a Monday Monday, right? Monday Monday, you get all these fancy zeros wired in your account. You click refresh and you're like, whoa, went from X to Holy smokes, right? Huge amount comes in. What happens the next morning? I'm going to tell you what happened the minute after. So minute Monday morning, we should call this. So we literally are in, we're like, we've got like this makeshift garage gym in our garage. And so we're kind of working out, we have made the deal papers assigned, but as you know, unless the money hits your account, God forbid COVID, right? Like anything

could happen. So we didn't celebrate, we didn't tell us so no one knew we were selling that portion of the company. And so we hear it's going to hit your bank account today. It's going to hit your bank account today. So we don't know what time. So Tom and I are in our makeshift gym and every so often he's like, all right, baby, you ready? Yeah, it was exactly like that. We're like, refresh, refresh, push up, refresh, you know, squat, refresh. And it became that it was refreshed. One minute your life's normal. The next minute your life changes forever. In that moment, I took a selfie. I was like, baby, let's just take a selfie because oh my God, we can't believe this has happened. Took a selfie. We got up and we got ready for work and we went back to Quest that same day.

Didn't tell a soul. I called my family. I was like, all right, dad, so you know that company you didn't necessarily believe in. Well, we just got a shit ton of zeros now attached to it. But we went back to work because the number wasn't our North Star in the end. Originally it was, but when we started Quest, it was about helping people. And so as Tom gets up, literally refreshed, he gets up and I was like, babe, where are you going? He goes, I'm going back to work. We still got work to do. I was like, hell yeah. And so I just got changed and we just went. Now that night we were going to work. We still got work to do. And I was like, hell yeah. And so I just got changed. And we just went now that night we were going to celebrate. So he was like, babe, what do you

want to do to celebrate? So I was like, I've always wanted a Cartier like something jewelry Cartier. And so we go to Cartier. And you know, I'm just like that young girl in me that can't believe it is still real. And so I'm walking around going, Oh, my god, I can't believe I'm not paying this money. I'm not paying this money. Jesus Christ, I had no idea this was this expensive. Yeah, us is the answer to that in that moment, right?

But Tom was the one that was like, no, babe, you really, you like, we've worked hard, we need to celebrate. But then he was like, where do you wanna go for dinner? And I was like, I wanna go to the cheesecake factory. He's like, you can go anywhere, anywhere. And you wanna go, I was like, yeah. And he's like, why? go anywhere, anywhere. And you want to go. I was like, yeah. And he's like, why? And I was like, because I like their food. And I remember going to the Cheesecake

Factory as we were building Quest, counting the dollars, choosing the chicken over the shrimp, because I can't afford the shrimp. That's real. So when you can go from counting the pennies of whether you get the shrimp or the chicken to then be able to go and go, I'm going to get the shrimp today. That was a moment of pride for me because I'd sacrificed so much in that momentary, where a lot of people will fall in that momentary minute of making a decision that isn't good for their future self. I didn't do that. I had so many hard moments. And actually, I'd love to share a story with you.

Of course. It was like one of the hardest moments. This is what trapped me and I think traps a lot of, I'm going to speak for women. I don't know about guys, but I'd actually love to hear your thoughts. But not fitting in, not being part of the clan, not being part of my friends and being able to go and hang was really hard for me. And my auntie was getting married in England and so she invites me to the wedding. It's family, of course I'm going to go, but we didn't have much money and we're starting Quest.

So I go, okay, I've just got enough pennies to fly to the UK to go to the wedding, but I don't have enough money. In fact, I didn't want to spend the money because we're putting it into the company. I didn't want to spend the money because we're putting it into the company. I didn't want to buy a new dress, but I knew every woman there was going to be kitted out, stylish, exactly. Dress, shoes, people were getting their hair professionally done. And I go into my closet and I pull out a dress from the back that was like seven years old that I've worn to every christening, every wedding for the last seven years.

And so I was like telling myself in that moment, but you're doing it because you're building this company, you're doing it because you're building this company. And I knew that I would get an emotional, so I had to kind of coach myself. Flash forward, go to England, it's the day of the wedding, I put the dress on, I'm trying to coach myself like, hey, don't worry, don't worry, you've got this, remember Quest. And I walk out and I'm with all these women and one of them turn around and goes, oh that old dress again Like a knife in my heart and they twisted it three times. That's how painful it felt now Imagine I'm already sensitive. So in that moment, I just break into tears and I'm not a crier that I'm not quite at all And so everyone's like what the hell was wrong with Lisa and I realized it was my weakness

It was I didn't want to feel like I was the odd one out when all these women are looking beautiful and looking sexy and I feel like I'm wearing an old rag. In that moment, I reminded myself though, I said, Lisa, don't you dare. You promised yourself, you and your husband promised that you would work hard in service of building this company, in service of helping people.

Don't you dare bulk because you want to feel good in this one moment that is fleeting. This one moment of feeling good is fleeting. Don't you dare make a decision that's going to impact you a year from now. And I made myself a promise. I said, when you eventually when Quest is successful, because at this point, there's no sign that Quest is going to be successful. It's not like we were already on, like we were just getting started. So I just said, when Quest is successful, I will treat myself to the most fricking amazing dress ever.

And you're going to deserve it, Lisa. Now flash forward, we announced the second fastest growing company of North America. We get invited to their event, red carpet. And on that day, I bought myself a Gucci dress that I had fitted and I wear and I wore red bottom shoes, the Louboutins. And in that moment, I gave myself the pat on the back that I promised myself I would give. And I still live to that motto today to never do a momentary sacrifice. Sorry, to do a momentary sacrifice for future gains is exactly how I live my life. And I have to self soothe every time to recalibrate myself because it's not easy but

hopefully that story is a perfect example of why you should never give into your momentary emotion. Wow. So I have a, I don't want to say, I don't know the word for it, a pretty twisted version of when that happens. So I have this thing about ego, where I could be talking to a billionaire and then a bird poops on my head. I clean it off and I don't flinch. I have no emotion to it. Same situation, we're at our event

and Tom and Lisa are there and I'm talking to them and someone spills a drink on the floor. I promise you, without a shadow of a doubt, I will be the first one to clean it up in front of everyone, even though it's my event. There's actually a TV show coming out May 3rd and one of the episodes it happens and they're tricking me to see if I get upset. And I don't know there's hidden camera. Oh my god. And I clean the floor and a lady walks in and she's a huge venture capitalist and I didn't know that she is. She's like, why are you cleaning on the floor?

I was like, I spilled the water so I need to clean it. She's like, yeah, but there's a secretary that could do it. And I looked her dead in the face. I said, I spilled the water so I'm cleaning it. And I say that because here's the twisted part. Is that everyone I'm talking about that saw me is going to die.

And they're not going to be at my funeral. There's going to be such a small amount of people by my hospital bed. So I care about a wife, a mother, a father, a brother. I don't care about the 500 people at my elevator nights. I care about them in theory, right? But I don't care if I get pooped on. I don't care if I clamp down on the floor. I don't care about messing up in front of them.

I don't care about the microphone breaking, any of it, because we're all gonna die. And that moment is never, like you said, a fleeting moment is never going to matter in the grand scheme of things. I love that. I don't think it's twisted at all. I think we need to celebrate that type of thinking. I just interviewed a death doula. Do you know what a death doula is? I bet you didn't expect me to say that. It's basically somebody who they call on. If you've just had bad news that you've got cancer and you're dying, or if you're on your deathbed and they're old and so you're helping the family accept the fact that this person's passing away. And I had her on my show because it's like you've

seen, you've stared at death every day. And you hear the stories of what people regret, what people wish they had done, but there's no turning back. So now imagine we can do like that insight where we can take with us that we don't have to wait till we're dead to have that, to have those insights. And so the one of the things we were talking about is regrets and the order of regrets, I'm trying to remember, I don't have them exactly, but it's something like, oh, the order of regrets

is usually number one is around relationships, is either I wish I'd left sooner or I'd wish I'd taken that chance. It's usually one of those. Then it's career and education. I wish I hadn't studied X, Y and Z or I wish I had finished college. And so thinking through what people's regrets are, money is a huge one where people have the regrets around money. I spent money where I shouldn't. I didn't appreciate money or I chased money and didn't actually focus on fulfillment. And so thinking through those, I think is super important. And so I actually applaud you for thinking about

the deathbed because it makes you act now instead of waiting until it's too late. Yeah. All right, so let's go into the next two topics on the investing side. Someone is finally making money out there. Okay, very small percentage of humans in history are going to do a billion dollar exit, right? Or a company that big, but when they make a million dollars or 500,000 or 2 million, these are all big numbers, you know, life-changing numbers, especially the way you grew up. I grew up like,

my mom was making 24 grand a year for a family of four. So to me hearing a million dollars and still saying it to this day, I still like, you know, even no matter how many companies I'm up to, it's like crazy to me. I still don't buy stuff. Right. Anyways, so in that moment, you start to make some real money. How do you decide what to invest into yourself? But then also outside of your own business, invest into other people's companies, real estate or other things that are out there in the options, because you have to have all these options. How do you decide what to invest into other people's companies, real estate or other things that are out there in the options because you have to have all these options. How do you decide what to invest into?

Yeah, so that is something actually I'm learning and growing still now. I was brought up in a world where my dad came from nothing. I mean, his toilet was a hole in the floor in the mountains of Cyprus. Like that's how he came from nothing. And so for him, a big thing was buy property. It was the thing that was guaranteed for 30 years, 40 years, 50 years. It's like, property is always going to keep going up. So if you invest now. So I had that mentality. Now the problem is when, if you have that mentality 30, 40 years later and the economy isn't the same or the world has changed, what do you do?

So Tom and I were all about buying property until LA's property taxes were insane. And then they kept adding to the properties as they kept adding and they did the, um, what was it like the, what was it? The luxury tax. Yeah. So now you start to have to rethink the idea of what you thought was safety and a beautiful net to fall on may no longer be that net. And so we, I'm always relooking, but the truth is that this is a where Tom really does a lot of it. And to be honest, I actually like that he does a lot of the investing. We talk through everything, but he is the one that loves it. So I just don't love it. So that's the truth. But the big thing is we definitely invest in ourselves. And that was

the key right from the beginning where it's like, okay, Quest is really big. We've bought the house, we bought the cars, we treated our family like the dream of how you could always do that. And then a lot of people were like, Oh, you're going to give to charity and things like that. And Tom and I sat down and it's like, I think charities are super important, but I'm just as much of a control freak that I want to know exactly where my money's going. And I don't just want to give money to charity and not actually be involved in being able to help. But I think that that's super important and can be valuable. But for us, it was let's reinvest in ourselves.

So a big part of what we do is we then build impact theory and we pour a ton of our money into building that. And we've got different divisions of the company. So we've actually got a video game division. We've got a comic book division. We've got the content that most people know us for, but we've got all these other things that we're doing behind the scenes and all of that costs a lot of money. Now the great and the bad thing is Tom and I were really good at building money. We're not very good at saving money or investing money. And so that's where then

Tom has pivoted and is doing a lot more investments. He can talk very eloquently about crypto versus gold versus all of that sort of thing. I am not as educated as on it. So when he comes to me and we discuss it, it's very much like I need you to teach me why you think that this is right. And then we can collectively together see if that's the right answer. But we've really aligned of what we're doing with our money. And a lot of people ask me on relationships, like, how do you have a great relationship? It's like we know our value system. And so understanding if you're with someone and your value system is, I'm going to make money so I can take care of my family. And your partner's value system is, I want to make a lot of money so that I can spend it

all gambling and travel the world. Okay well you are gonna have a lot of collisions because your values do not align but for Tom and I our values in we want to die like actually like my last breath on my deathbed and I spend the last penny like that's how I actually want to live because we don't have children and I don't plan to just give it away while I'm dead. That doesn't help me. And so that's kind of, I know it wasn't as concrete as maybe that your audience would love to hear. But Bill Perkins wrote a book called die with nothing. Oh, right. Well, I'm definitely reading that book. Tarzan was just at his house yesterday and I think it's called die with nothing or die with zero.

That's what it is. Yeah, because I can't take it with me. We don't have children. I have godson, so there's that. But otherwise, Tom and I, when we said, when we started Quest and then went from Quest to Impact Theory, it was no bullshit. actually impact the world on a global scale. And that means that we're using our money to help facilitate that. And that was just the decision we made. Obviously we've got them in like stocks and bonds and things like that as well. So what is impact theory? What is actual business?

So we have different divisions, but as a whole company, it is how do you impact people on the scale or to scale? And so our YouTube channels are really more for adults to help adults work through their mindset and all the problems that are happening Our comic books are to help the younger generation because In all the research that we've done the age of imprint where people get shaped the most for the rest of their lives is Between 11 and 14 years old so if if, or 15. So if you know that's when people are mostly shaped in that timeframe, if you want to make true global change, like no bullshit, actually change the world for good, you've got to get

them young. You've got to get their impact on their mindset when they're young. How do you do that? I can't control who your parents are. I can't control where you go to school. But maybe, just maybe, I can impact culture enough for you to care about it. So that's what Quest did, right? We impacted culture. We became cool. So the culture took a hold. Then everyone wanted to have a Quest bar because that was the in thing to do. What do you do with kids?

What are kids doing? They watch movies. They play video games. They read comic books and they watch television. And music, but we don't have any music. Neither of us have a music bone in our body. Okay, knowing that, that's where we go cool. So we're taking all our money, our revenue that we make from our shows. We then funnel that into building the video game, which is what kids are now playing most of the time, which is crazy. And then just from a business, if you think about money, a studio, movies, television, maybe a couple of billion dollars, we could build it. A video game, you're talking trillions

of dollars in the video game industry. So we go into it saying we know our mission, but how do we actually build scale and make money make money with it? Because that's who we are to our core. And so video games became the thing that we are rotating around. But in order not just to lose all of our money that we made from Quest, we have a business model where things feed into it. And then now to just be way more succinct in all of those words, think of it as a pyramid or a funnel, in fact, a funnel. So people come in through the video games because they're playing they love it oh my god this is great

who is impact theory let me dive deeper maybe you read a comic book or the parents of the pair of the child who's reading the comic book um because what's impact theory so you dig deeper then you come across that's like the entertainment if you will then you come across our youtube channels right because if you've gone from entertainment and you want to dive a bit deeper, it's really going to be the YouTube channels. They're talkative, they're very heady, they're very educational, but it's still conversational. But if you've watched those videos and you're like, I'm now, I really want to learn now. The next thing that we then have is our university.

And that's where we've got our coaching. and that's where for anyone that wants to deep dive to actually do the deep fricking work, that's our university. So what we've done is we've tried to build a funnel that can take anyone from anywhere in their life and bring them into our ecosystem to then echo, it always needs to be echoing empowerment. So, oh, that's going on. How do you make time to do your own podcast? Oh, so I just bake that in as part of the strategy. And so it's okay. I don't want to say every day, but probably at least once a week, I go through what our initiatives are,

and what's in order of priority, because sometimes things change and a priority will change. So right now I'm promoting my book, so that slightly goes higher on my priority list. And my calendar dictates. And so I look at my calendar, I know how many hours I'm willing to work. Tom's willing to work a lot more than me, but I have health issues and so I'm just, that isn't the life that I want. So I go cool. I'm willing to work, let's say 80 hours a week. Okay. In those 80 hours, where does my time go? Here's my audio priority. And that then dictates what goes on my calendar. And so I'm always very emotionally sober with that because a lot of times like, Oh, but I want to do this. Nope. What does your priorities dictate? And then I just keep going back to my priority list.

How about this. Radical confidence. Radical confidence. This was one of these things that, so sweet. I had no intention of being an author. I'm going to be honest. I wasn't on my list of things that I wanted to do and somebody approached me, my literary agent and said, I really want to think you should write a book. And I go back to my order of priority. Okay, well what am I trying to achieve and does this book actually help me towards my

goals? Yes or no? Because I can get swept up in the excitement of, but everyone wants you to write a book. Well, if everyone wants me to, then I will. And now you're not doing anything for you and you're not actually aligned in your goal. You know how people say like, oh, I'm working towards my goal. And you're like, well, how are you doing? They're like, how people say like, Oh, I'm working towards my goal. And you're like, well, how are you doing? They're like, well, you know, yeah, I'm working towards it. And you're like,

well, what's your goal? And it's like, well, my goal is empowerment. What does that mean? And so for me and Tom, we've very much stated, we want to empower people on a global scale, um, to the point where if they come into contact with anything impact theory does, they are better for it. They have a tool or a tactic they can use in their real world lives to better their life. Okay, it's very clear and it's all wrapped around content because that's where my heart is. So the book became the collision of this is my vision, this is my goal, this is my mission, this is what I'm trying to achieve,

this is what I love doing, now put them all together, now does it make sense for me to write a book? And the answer was yes. So I'm always reassessing and assessing just decisions that I make based on the goal, and then obviously, hopefully then the revenue and the money comes with that goal. And so for the book, this was a re-release,

I released my book two years ago, and the biggest thing was people kept saying to me, Lisa, how do you have your confidence? And I'm like, who are they talking to? Dan, if you heard how bad the voice in my head is of the fact that I don't feel like I'm good enough, the fact that I don't feel, you know, coming to your event and speaking on stage, like I still get imposter syndrome. All of that is real, but I don't let any of that stop me. And I think that's what people see. And so what I realized was people see think of it as confidence, but it's not confidence is the byproduct of taking action. And they see me taking action. And so that's why I felt it was so important to write a book that

can lay out the stepping stones in what it takes to go after something when you think you're going to fail, when you know you're going to fail, when you don't even have the skill sets to tackle it, how the hell do you keep showing up? So many people say, I'll do it when I have the confidence. But what if you never get the confidence? Are you just never going to get started? That didn't sit well with me. So I wrote the book with the tactics and tips on making sure that people, no matter where you are in your career, in your life, that you always have the ability to get up once more.

And so that's really what the book is about. Last question. Please explain Women of Impact and why it's so important for our society. When I started the show, everyone turned to me and was like, oh, you're going to do a business show, right? Because we just sold the quest. Everyone thought of that, you know, put me in that bucket. And the truth was, I said, that wasn't the thing I struggled with the most. Building the business itself was hard, was a lot of work, but it wasn't the hardest thing.

The hardest thing for me was keeping my emotions in check, not doing those momentary satisfactions for long term gains. That was really the hardest thing that I found is how do I keep emotionally sobering up so that I can keep going with business so that I can grow. And so when I started my show, I was like, what are all the things that I really feel like women struggle with? That's what I want to talk about. And the thing is the confidence. And I was like, okay, well, what are the things that dent women's confidence? And so I started to list out all the things that I felt really hold women back. And so I didn't want to teach, I just wanted to open up the conversation and have experts

and people on to have an honest space where we can really talk about the things that hold women back. And so that's anywhere from relationships, from toxic people, narcissists, things like that, all the way to I'll interview therapists, to the death doler, right, the regrets thing. And so I'm always listening to my audience. I think that's super important. I read the comments, I reply, and I want to hear what people are struggling with. And if women say that they're struggling with something, I turn around and go, how can I help? How can I be a facilitator in this problem? And that's where my show started and it's just evolved over time because the message in the world has changed. People's needs have changed. And I pride myself in being a facilitator to do the hard interviews,

do the things that people don't want to talk about because that's really what's going to change. Now back to your question, not enough women have been given the space to be honest about our struggles. It's doing much better now and men like you and men like my husband, of being such beautiful facilitators and, um, you know, you're like, I see you with your woman as well. How much you support us. Think about we never had that growing up. Our mothers never had that growing up. And so we have to change an entire belief system of generations in order for the younger generation to be

able to grow up with a growth mindset. And so it's going to take time, it's going to take attacking people from all angles, different ages. And so that's why I said the book, the YouTube channel, the podcast, meeting people where they are so that ultimately, hopefully over time, you can create a long lasting impact in any area that someone's looking to build. And so yeah, I love having the uncomfortable conversations of things women don't want to talk about, but need to talk about hormones, aging, and come from it from this is the most beautiful thing and we need to elevate each other.

All right, ladies and gentlemen, make sure to check out Lisa Bilyeu across all social media platforms. Check out her book, Radical Confidence. I'm sure it's on Amazon. Everybody else can check it. I'm sure it's up there in her bio somewhere on social media. But it's important to have these discussions. As you guys know, we haven't run any ads here.

It's been over a year now and I don't want ads. If I can avoid it, I'm going to keep avoiding as much as I can because I want to keep this free flowing conversations for around 40 minutes with you guys But when you hear this it's to have those discussions with your friends family and followers We all grew up thinking it's rude to talk about money I think it's crazy to not talk about it because it's reality when you talk about health And traveling and your family and taking care of the people around you from children to parents and grandparents everybody between Money is involved and there's nothing wrong with that. It is not the root of all evil.

It's a very it's a functional tool that you need in your daily life from cars, rent, loans, paying for food and everything between. It involves money and there's nothing shy about it. And I want you guys to be able to have these discussions. So when you hear podcasts like this, when you can watch what Lisa is doing with Impact Theory, her podcast, Women of Impact, her book, Rocket of Confidence, all the things that are going on in her world, it's important for us to have these discussions, listen to people that have

lived it, been through it, and we will see you guys next Monday. Women need to speak about money. Exactly. Period.