The Money Mondays - Making BILLIONS in the Mortgage Industry with Joseph Shalaby 👑 E79

Episode Date: July 22, 2024

This might just be the video that will convince you to go into the mortgaging business; even as a loan officer, they make a great deal of money! They say it even makes more money than the real estate ...business. Which one do you think makes more money? Real Estate or Mortgaging? --- Joseph Shalaby is the CEO of E Mortgage Management LLC (EMM), a prominent figure in the mortgage industry based in New Jersey, USA. With extensive experience and leadership, he spearheads EMM's operations, focusing on delivering exceptional residential mortgage solutions. Like this episode? Watch more like it 👇 Jimmy Rex's Million-Dollar Real Estate Strategy Revealed: https://youtu.be/OWADoFktfHQ Codie Sanchez & Pace Morby on Business Acquisitions & Real Estate: https://youtu.be/F0vWu6r0WMo Albert Preciado & Marczell Klein's Real Estate Journey & Hypnosis Techniques: https://youtu.be/t-hDyNx36po Lisa Bilyeu's BEST Secrets for Building a BILLION Dollar Empire: https://youtu.be/_YMVbeMdQwU Watch ALL Full Episodes Here: https://www.youtube.com/playlist?list=PLs0D-M5aH-0IOUKtQPKts-VZfO55mfH6k --- The Money Mondays is a business podcast here to teach you how to make money, invest money, and donate money by showcasing some of the world's most successful people and how they do the same. Hosted by serial entrepreneur Dan Fleyshman, the youngest founder of a publicly traded company in history, this money podcast gives you an exclusive behind the scenes look at how the wealthiest celebrities, entrepreneurs, athletes and influencers make, invest and donate money. If you want to learn more business and investing while you work to improve your financial life, you're in the right place! Subscribe: https://www.youtube.com/@themoneymondays?sub_confirmation=1 Dan Fleyshman, The Money Mondays Learn more here: https://themoneymondays.com Watch all the podcast episodes: https://youtube.com/playlist?list=PLs0D-M5aH-0IOUKtQPKts-VZfO55mfH6k Let’s Connect... Website: https://themoneymondays.com Podcast: https://podcasts.apple.com/us/podcast/the-money-mondays/id1663564091 Twitter: https://twitter.com/themoneymondays LinkedIn: https://www.linkedin.com/company/the-money-mondays/about/ TikTok: https://tiktok.com/@themoneymondays FB: https://www.facebook.com/The-Money-Mondays-110233585203220/

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Starting point is 00:00:00 Because the mortgage industry, sadly, is a cyclical business. And we just went through two of the toughest years ever. We did 2.7 billion in 2022. 90% of the companies went out of business those years. This year we're doing 4 billion. Being born in absolute poverty. Like, like I've got a thousand times more than I ever needed or wanted or, you know, dreamed of.
Starting point is 00:00:19 So, um, so money right now isn't the motive. It's domination is the motive. More market share Ladies and gentlemen, welcome to the money Mondays We are in RV motorhome parked at the ranch right this second the wild jungle right outside right now There's military training going on people are learning how to shoot how to fight at operation black site There's a lot of action and it just so happened to be that our guest decided to swing by, bring his family over here to meet over 200 animals. So his kids are running around talking to zebras and camels and ostriches and 2700 pound
Starting point is 00:00:57 water buffaloes and we're in here about to talk to you guys about three core topics. How to make money, how to invest money, how to give it away to charity. This guest, his company is doing over $5 billion will be in loans through e-mortgage capital. He has been doing this for many, many years. He's set up in 45 states around the country. And so we're gonna talk about all the core things
Starting point is 00:01:21 about money, investing, and we're gonna ask him some things about real estate in that entire world, and how do you scale to over 800, I think it's 850, maybe 900, you can probably hire people today, employees and sales reps out there working in the real estate field.
Starting point is 00:01:35 So without further ado, Joseph, if you can give us the quick two minute bio, we can get straight to the money. All right, good deal. Joseph Schalbe, I'm the founder and CEO of e-mortgage capital, top mortgage company in the state of California, top non-delegated mortgage banker in the nation, which basically means that we don't do the decisions. We send it to our investor, who's actually the largest lender in the country, to make
Starting point is 00:01:58 the decisions, but we use them for the decision making. I'm also the top mortgage influencer in our space personally. So we actually are on track to do about 4 billion this year. We did about two and a half billion last year. Prior to that and the boom of 2020, 2021, we did 4 billion in 2020, 6 billion in 2021. And right now we're just continuing to gain a lot of market share.
Starting point is 00:02:23 We've got about 850 loan officers But what we do it's not that 850 loan officers. That really is that the the number we actively Cut 50 to 100 people a month actively. So we're always getting rid of Loan officers who aren't actively producing So our goal is to just retain as much of the top talent within our organization as possible and continue to scale with the best in class of originators. So someone out there that wants to make money, why should they get into the mortgage game? Why should they be out there working with someone like you?
Starting point is 00:02:55 Well, so I'll make this very, very simple for someone to digest. A real estate agent is geo-targeted to one city, one zip code. Sometimes they're just geo-targeted to one city, one zip code. Sometimes they're just geo-targeted to one neighborhood. Now, and so if you're geo-targeted to one neighborhood, immediately you have less bandwidth and a ton of competition in just one neighborhood. Not only that, but how many people want to sell their house in that neighborhood
Starting point is 00:03:15 and how many people need money in that neighborhood? Now, amplify that message nationally. How many people need money nationally versus how many people want to sell their house? At a local level so the opportunities that exist within the mortgage ecosystem are like a thousand times more Than the real estate space and if you take the numbers Comparatively the average zone amount right now in the u.s. Is about five hundred thousand we make as much per transaction as a real estate agent The US is about five hundred thousand we make as much per transaction as a real estate agent
Starting point is 00:03:48 Two percent about two two and a half percent and real estate agent makes two two and a half percent But they're they have finite amount of leads We have basically an infinite amount of leads and an infinite amount of opportunities because we just don't lend on Residential one single family we do multi units. We do commercial we do construction. We do private money. We do helox We do hard money. We do you know asset backed we do land loans You know so so we just basically have infinite amounts of opportunity in comparison to a real estate agent and everybody knows that real estate is the most lucrative business so you know mortgage is kind of like a Hidden gem what's not really that hidden because you know everybody needs more Everybody needs it, but people don't know that the scope or the magnitude or really can they don't understand the opportunity that lies within the mortgage
Starting point is 00:04:32 Ecosystem, but it's starting to make its headway like you got Multiple people within the NBA that own teams now you got the Cleveland Cavaliers Dan Gilbert owns the Cleveland Cavaliers and now My good friend Matt Ishby he bought the Phoenix Suns last year. And I work hand in hand with him, implementing a lot of his vision within our platform. And obviously he's my mentor, he's my personal coach, and he helps direct a lot of my vision as well with him and his team. So when you say the two, 200%,
Starting point is 00:04:59 someone closes like a million dollar loan. They're making 20 grand. They're making 20 grand. 20 grand on one mortgage transaction. I see why you've got 800 people working there. 850 people. So we're trying to always scale and my model now and you know this now, it's like I don't care about money right now. My goal is one thing and one thing only and that's just to continue to gain more market share. I don't care what it takes. I will invest in companies. You know, people are like, well, I don't have leads and I'm marketing, I don't care what it takes. I will invest in companies. Oh, you know people are like well I don't have leads and I'm marketing out of technology like dude. I got you. We'll get you rolling
Starting point is 00:05:28 We will we will figure it out. You know what we got we just want the market share right now So we don't have much of an interest right now and profitability. I know that sounds crazy. It's like And I say this all the time, and I mean a wholeheartedly I come from very a very poor origin I'm from a third world, and I'm not just from a third world I'm from like the poorest part of a third world. So I like to say I'm from like a sixth world. And so being born in Cairo, being born in absolute poverty,
Starting point is 00:05:52 like I've got a thousand times more than I ever needed or wanted or dreamed of. So money right now isn't the motive. It's domination is the motive. Market share is the motive. So in an industry where you're battling with major household name corporations, how do you stand out? How do you take some of that market share? So right now I like to say actually we are the biggest brand in the mortgage space and
Starting point is 00:06:16 we've done that through different social media mortgage influences. But you know you got your Bank of America and you got your Rocket and all these companies that are on social media, but actually if you look at social media and compare Rocket to e-mortgage capital, we're actually 3000% larger than them on social media with 30x larger than Rocket. They'll probably hear me, they're going, we're going to dominate you now Joe, come after me baby, let's go. I want the competition. But no, big banks have attained most of the market share, but everybody knows that big banks are just, they're more expensive, they're slower, they can't execute as quick. And Matt, the CEO of United Wholesale Mortgage and the
Starting point is 00:06:56 one that bought the Phoenix Sands, he's done a good job really highlighting and empowering the mortgage broker community and really putting that out to light especially with the new partnership with mortgage matchup on the NBA a Lot more light is shined upon the mortgage broker community Everybody knows that a mortgage broker is the best place to get your mortgage. That's an absolute fact Fannie Mae released an article that it's $9,400 cheaper for every transaction you do cheaper than a a bank or a commercial or a non-delegated lender. It's $9,400 cheaper to go through a mortgage broker than through a retail lender or a big
Starting point is 00:07:35 bank. So it's an absolute fact that was published by the government. And it's all about education. I'm a part of several committees where we actually try to educate the general public about the mortgage broker community, working with a broker, working with people who work at banks that don't understand that there's been a big stigma since the crash because there was a lot of bad brokers during the crash, right, the O.A. crash. And they blame mortgage brokers during the crash, right, the OA crash, and they blame mortgage brokers
Starting point is 00:08:05 for the crash, so there's some validity in that because of the subprime crash, and they were doing all these, you know, NINA loans, Ninja loans, no documentation loans that basically caused the crash, but we've been trying to reverse that psyche for, you know, what, 15 years now, 16 years. So it sounds like part of the market domination
Starting point is 00:08:23 outside of advertising is the people themselves, is the 850 officers that are out there. How do you retain talent so that other companies don't try to kidnap them? That's a great question. So what we try to do in fostering talent and retaining talent is continue to provide value. So one of the things that we do is help them with their marketing, help them with their lead generation, help them with innovating, conceptualizing new ways to drive business and creating new partnerships with massive vendors to help them catapult their business.
Starting point is 00:08:55 Because what people don't understand right now is if they're a small broker and they have this like, what we bring on a lot on is small independent mortgage brokers, people in their own small mortgage company. What they don't realize is like, they have this small mortgage company, they're doing one, two transactions a month, but they have finite amount of resources, they have finite amount of collaboration, they have finite amount of technology, versus coming to a mega company like ours where we give them all of their marketing, their HR, their data, their technology, their resources, their collaboration. We handle all of their payrolls, their compliance, their licensing. They can do business in 45 states, not just one state.
Starting point is 00:09:34 We handle all of their contracts, all of the minutiae of running their business is offload and sent to us so they don't have to worry about, oh, how am I going to survive? How am I going to make money? How am I going to continue to innovate? How am I going to retain my top talent? So what we do is just pour resources into these people so they know that, oh, this guy's giving me an offer. I tell people, if I don't earn your business, here's my five competitors. I give them my by name. Here's their phone number go to them like please like we're all friends you know like I need a fight for your business every day I got to earn my keep here I got to present enough value for you to make sure that
Starting point is 00:10:15 you stay with me for for me to make sure that you are winning at all times and if I'm not doing that please by all means I encourage you to depart okay I'm gonna ask you a hard question that a lot of people need to hear the tough answer to. They start making 10 grand, 20 grand, 30 grand, 40 grand a month working with you, and then they go blow it because they go buy Teslas and fancy cars and two watches and six houses and nightclubs and things. What do you say to those sales reps and the mortgage people that are making good money,
Starting point is 00:10:41 and it could be any industry, making good money, how to not go blow It like we've seen a lot of people do well what I really really Preach within my organization organization. I preach this daily It's like I want everyone within the organization doing God's work and serving first and if you have a mindset of servitude and really Glorifying and edifying God like you're not gonna go blow it on Things that are frivolous, because it just goes quickly. And I can't tell people not to go blow their money, but I can exemplify and exude a servant of God, and they can see that, oh, my CEO is really encouraging me to do good. Go serve. Go give money away.
Starting point is 00:11:19 Go do charitable deeds. Go do something that's gonna gonna help society and they see that in my content strategy They see that in my daily messaging. They see that in everything that I do. So, you know, there's no way we're stopping sin There's no way we're stopping people from from doing things that are you know? That that there's deep sadness within them that's causing this right? that there's deep sadness within them that's causing this, right? But what we can do is just continue to spread a message of goodness, continue to spread that message of hope. And sadly, I've seen people within our organization pass away from drug usage. I mean, we've got a thousand LOs and people have done that within the organization and
Starting point is 00:12:01 it breaks our heart to see that because we've seen that a couple times. And those people are clearly not listening to my messages. They're clearly not coming to my meetings and they weren't actually doing that. So it's the people that are like actively engaged in the way that we do business because I do conferences, I do quarterly summits. I mean I'm in their face daily, you know, like I could only do so much in terms of my messaging To really preach like the preach God, you know And that's that's really all I try to do like if I I know that if I do God's work
Starting point is 00:12:33 Like I'm gonna try to deter as many people away from that and man Jesus himself couldn't save everybody Like there's just gonna be people who just fall off them, you know Fall off the map. That's like that this is what it is, you know, fall off the map. It's like, that this is what it is, you know, like you didn't come and save every single Gentile, like it's just not going to happen. You know, but we could just do as much as we can. But I wish there was a strategy to effectively stop people from, from that lifestyle. There just isn't Dan, you know, like they just got to learn the hard way. So Now on the investing side a very similar question as they start making 10 grand 20 grand 30 grand 40 grand, etc per month
Starting point is 00:13:12 How what they should be thinking about investing into their own future? Should they be investing in the real estate should be investing into the stock market? What do you think about investing side of things as people start making money in their careers? Yeah, so we we are a national real estate mortgage company. So we like to tell people, and I do a lot of content about this, as to how they should be investing their money, like whether they're investing in fractional ownership in real estate, because I practice what we preach, right?
Starting point is 00:13:36 We have to invest in real estate, and we have a lot of good platforms for them to invest marginal amounts, obviously investment properties. We always are putting out content about where is the cheapest to invest. Obviously you're not going to make money in California on multi-unit right now, but you're going to make money in Missouri. It's the number one state in the country. Damn good state to invest in right now. Alabama, you know, Florida, Texas, you're still getting good returns on your money. And because these
Starting point is 00:14:01 people are all self-employed, they're getting great write-offs interest write-offs on their money so you know real estate everybody knows it's an absolute fact historically it's the best investment you can ever make and you know and it's nice to have a roof over your head and we are obviously encouraging homeownership for their own homes as well and you know right now they always, they gotta put money away. They gotta invest because the mortgage industry, sadly, is a cyclical business. And we just went through two of the toughest years ever
Starting point is 00:14:33 in the mortgage industry, ever. 2020, for the fact that I told you, we did 2.7 billion in 2022, 90% of the companies went out of business those years. You know, like this year we're doing 4 billion. Like, we're just four billion like we're just gaining like everyone's just shutting down and coming to us is what's happening. We have a significant portion of national markets and that's my goal and I aim to get
Starting point is 00:14:54 to eight billion next year, twelve billion and we're going up significantly with people with help with folks like you guys because we are starting to pivot into a completely new vertical which is the vertical of really attracting a broad audience through this entertainment style content and really enlightening the nation about the mortgage industry and the opportunities within this ecosystem. So the reason I love what you're doing about standing out as the main character in the mortgage space, I'm going to give you guys a quick example. Everyone listening at home, in your office,
Starting point is 00:15:27 in your car, in the gym, can you quickly name without Googling the CEO of Southwest Airlines? No. American Airlines? No. I can keep going. JetBlue?
Starting point is 00:15:40 You definitely don't know. United Airlines? You've got no idea. Spirit? I don't even know if they have a CEO. But if I said Virgin Airlines, you all know Richard Branson. And guess what? He's the multi-billionaire out of all of them and he's got like 50 to 100 different companies, nightclubs, restaurants, vodka, water, record labels, hotels, casinos in Las Vegas, et cetera, because of his personal
Starting point is 00:16:05 brand. And so why should you, people lifting at home, invest into their personal brands similar to what you do right now in the mortgage game? That's exactly what we're doing. I started this initiative and I was telling some of the folks here, the real Tarzan, that I got the blessing of meeting earlier today like I built this personal brand in six months. I started the podcast six months ago.
Starting point is 00:16:29 I started my personal brand initiative six months ago and I managed to amass a following of a million people on my personal Instagram. Now I'm growing. My TikTok is blowing up. Snapchat is blowing up. So I'm trying to grow a massive audience. My goal is to get to a hundred million followers on all my I got three platforms my brand my company's brand And my podcast brand we have about five point six million followers across all platforms currently My goal is to get to a hundred million followers on all platforms in the next 24 months
Starting point is 00:17:00 And I and I'm I'm checking those numbers like and we're growing You know tens of thousands hundreds of thousands daily in some some days so and then now that I'm starting to really push and understand the fundamentals of building a personal brand the kind of marketing that I need to do to really establish a solid personal brand and with help from from you and people that I meet through you and you know through the incredible masterminds that I get to be so blessed to be a part of like I'm able to scale at lightning pace lightning pace and it happens by the day it's like exponential growth you know it's just collaborating with
Starting point is 00:17:36 the brilliance of people like yourself it's just a huge opportunity and it's just an untapped opportunity because there's no one else in my space doing what I'm doing. I'm the only real guy that's doing like, that's a true influencer. I'm not like 10 million followers like some of these guys in like Ryan Serhan or the real estate influencers, but I'm giving 24 months and I'll smoke everybody. Why should someone who is a mortgage broker or in the real estate space or just an accounting, finance executive, etc. Why should they be building personal brands out there in the marketplace? Because it's something that's yours.
Starting point is 00:18:13 Like Joseph Shelby will be my legacy as me forever. My kids will, and I always think of my kids because I have four kids. When I die, my kids will be watching my content. They'll be like, that's dad. They'll be remembering me through that content. They'll be watching me forever. I will live on. It'll be my foot soldier as dad forever. My grandkids will be watching me. So I like to think of my personal brand as my legacy and my contribution to the world. And I do content that really I can get behind. I do content that edifies God. I do content that I think helps people. I do content that touches your God. I do content that I think helps people. I
Starting point is 00:18:45 do content that touches your heart. So I stand behind my content as my contribution to society and my contribution as a part of my servitude. So building a personal brand, back to the question, building a personal brand is something that is yours forever. So I tell people, today we were talking about this on my meeting, I had an all hands meeting today with my organization and I told them, this personal brand of yours, like e-mortgage capital, we just power your brand, that's all we do. We could disappear, but your personal brand,
Starting point is 00:19:24 that's yours forever. Something happens, God forbid something happens to our company and we go out of business, you're going to just take your brand and move it to the next company. That's all you're going to do. We're just here to facilitate your brand. That's it. If I don't give you the best deal, or if I don't give you the most resources, or if I'm not innovating for you and helping you build your personal brand, I want you to leave me. I want you to go find that next company that's going to help you be better because I'm not doing my job.
Starting point is 00:19:56 Why should people in the real estate space invest into studying, mentorship, skills, learning? Why should they get more tools for their toolbox? If I didn't have mentors, I just wouldn't be able to scale like if I'm not attending masterminds I don't know like and we talked about this earlier. It's like we're cutting the line We're cutting the line by collaborating. We're cutting the line by like me going to someone like you and going and you actually said this you're like Don't tell me about your success because that's like I don't want to hear like hustle hard you know you work really hard you're gonna get you're gonna get far in life you said tell me
Starting point is 00:20:34 where you messed up tell me where you f'd up like that's where you learn like I learned through your struggles I don't learn through your triumphs I learned through the things that made you fall on your face and really like hit the floor. And then how did you get up? And then that's where you learn. And that's what we talk about. My show, my podcast, we talk about the struggles. We talk about the triumphs, we talk about people's health.
Starting point is 00:21:00 We talk about what's God gonna tell you when you die. That's the stuff that matters. You're already on top.'s God gonna tell you when you die, you know, like that's the stuff that matters You know, like you just you're already on top like you're gonna tell me you grind. I know you grind Go provide value how Someone's 20 years old. They don't know how to provide value Let's you actually walk them through what those tips and tricks of what to do Too many people just use these broad statements like grind, hustle hard, provide value.
Starting point is 00:21:28 What does that mean? How do I do it? When you say grind, what do I do for those eight hours, 10 hours, 12 hours, 14 hours a day? They don't know what to do. So I like to break it down of, this is what you do all day long. You are a social media influencer?
Starting point is 00:21:39 Okay, great. Make a one page PDF kit. Take that PDF and say your bio, your name, your social media following, all these little things about you. How much do you charge for a post? And then DM, email, text, call, carrier pigeon, whatever you have to do to every fricking brand
Starting point is 00:21:56 in clothing, beverage, CBD, fitness, health, food, watches, accessories, women's clothes, men's clothes, shoes, hats, whatever, all day long. And guess what? If you send out hundreds of PDFs to brands, you're gonna make money. That's right. And the same concept applies. You're in real estate or mortgage, go meet hundreds of people and get two or three deals done. And if you get $10,000 or $20,000 for the freaking commission, holy smokes.
Starting point is 00:22:21 And how easy is it? So we deal with this all the time like people like I'm Slow or the rates are too high. Okay rates are too high. I guess nobody needs money Like that like I guess people are screwed now, you know rates are too high Let's quit now like oh rates are too high like nobody's gonna buy a house anymore now. Oh, you know what American dreams over today? The US debt. Yeah, it's been wiped. The 20, however many trillions. Trillions, yeah. You know, like boom, boom, Biden wiped it away.
Starting point is 00:22:51 Nobody needs money. So that's the misnomer. And that's what I deal with all the time with people in our industry. Like, you know what? I'm just gonna go drive Uber. I'm like, great, go drive Uber. We're gonna terminate your license.
Starting point is 00:23:03 You know, like, we're not gonna have you here. Like, I find out you're doing another job. You're not all in. Like, you're done. You know, like, go drive Uber. We're gonna terminate your license. You know, like, we're not gonna have you here. Like, I find out you're doing another job, you're not all in, like, you're done. You know, like, you're done. Because this is not the path for you. This is a windy path. You know, like, there's like, you're not a doctor. You're not like, you're a hustler here.
Starting point is 00:23:18 You're independent. You run your own business. Like, everybody knows if you run your own business, it's a windy road. It's not a straight path. You know, you want a straight path, go be a doctor. And candidly, you're probably going to want this too. My dad's a doctor and I come from a lineage of doctors and my brother's a doctor.
Starting point is 00:23:33 I kind of want my kids to be doctors because I don't want them to suffer as much as I suffered. You're probably going to want your kids to be doctors too and we'll probably push them down that route and they'll probably end up being entrepreneurs anyway. But I do want them to go down the least path of resistance, you know, like, and doctor is for sure, you're gonna make 250 grand a year. You could buy a house in Missouri for that now. You're not living in Newport Beach with that, but you know what?
Starting point is 00:23:59 You'll live a comfortable life, you know? So the last category is about charity and philanthropy. Why do you think it's important for people, for their families or for their offices, their business, to be involved in philanthropy? Not necessarily money, just being involved. Because the typical thing that people think is charity has to be about money.
Starting point is 00:24:19 You can donate your time, energy, social media, show up in person, manual labor. Why do you think people should be involved in philanthropy? Well I want to start with this, God, if it was just money, that would be the best. That would be so easy, God I'm just going to give you 10% of my check and then I get in. I wish it was that easy.
Starting point is 00:24:37 Yeah, you get brownie points. Yeah, 10% of your like, that's all I gotta do? Like yeah right, no, that's, the most important part of charity is your time, is what you're doing to send that message because that's really what nobody knows you're giving away money. Like no, and nobody, that's not going to impact anybody. That's good. Like that, that's like, you have to give away money. Like that's a fact.
Starting point is 00:24:56 You've got to give away money. Like there's no way around it. But more important than that, you have to give your time because that's really when the charity kicks in. And that's really when the fruits of the Charity are gonna be manifested in your life The reason why we are doing good is I can do this all for charity now Like I would just do God's work for the rest of my life And that's all I want to do because there's so much more joy and edification and glory
Starting point is 00:25:18 That comes to both of us for that right like you don't need to work like you're like did I just serve like you're over here? Like hanging out with my kids like you're just doing charity right now. You don't need to work like you're like did I just serve like you're over here like hanging out with my kids like you're just doing charity right now you didn't need to do that but how much you loved it you know you loved doing that like you're over here giving people food and drinks and come down to my house like just giving stuff away the whole time there's so much joy and glory that comes to to you from that that's like your purpose in life that's your purpose in life so people have to understand charity isn't about money if it was about money like that's the easiest thing
Starting point is 00:25:47 That's and that is BS. It's not about the money and you debt you have to give away money That's a must but you have to give away time because that's when the real fruits are gonna be manifested in your life And you know, it just needs to come as every business every person and business and if you have their symbiotics So you have to give away you have to do it on both fronts. You've got to give away for your business and your person and most importantly you've got to figure out ways to serve. Our number one pillar of our organization is serve. Serve your clients with all your heart, all your might, all your soul.
Starting point is 00:26:18 Serve your vendor partners with all your heart, all your might, all your soul. Serve your lender partners with all your heart, all your might, all your soul and serve each other within the organization with all your heart, all your might might all your soul serve your lender partners with all your heart all your might all your soul and serve each Other within the organization with all your heart all your might all your soul and everybody knows that that's our number one pillar You come to e-mortgage capital you know that you're gonna help that guy who needs help You're gonna answer his question like I never met that guy like I'm not gonna make no money I'm not gonna make a commission on him like no you're gonna help him because that's what we do here That's that's our number one pillar. That's what we are here to serve each other. That's it. So for my last question it gets pretty deep and I've asked this a lot of times and I've never had the
Starting point is 00:26:53 same answer once and I don't think I'm gonna have the same answer today. You've got four children you're doing two three four billion dollars in sales each year of loans and things like that and growing the company to become 510 20 30 billion dollars over the course of time What happens a hundred two hundred years from now when you finally pass away? What percentage of these billions and billions of dollars do you leave to the kids? I? Mean I'm gonna God willing leave like a big portion of it to the kids Obviously a big portion of it to the kids Obviously a big portion to charity
Starting point is 00:27:29 You know, I'm trying to set up my kids to be to not suffer but I always look at people like Warren Buffett and And other mentors I asked like what are we doing for our kids? Like how much of a road do we want them to struggle? one of my questions on my podcast is like, how do we instill the same grit that we have, right? That we got in our kids who don't, you're, you're not coming from the like the same, your parents weren't like you, you know, like my parents were four, you know? So, you know, that mindset of, of grit and hustle has to start like, that's why you see my kids are like, I'm like, you're filming content, you're
Starting point is 00:28:04 hanging out with these other other kids like The hustle now is a different world right like they're now hustling like creating content selling this Trying to set up their YouTube chance a different hustle, but it's still a hustle you know and they but You know I'd like to leave my legacy a big portion to my kids, but most importantly, I want to figure out how to invest the money. Because I know, okay, I'm going to build churches, or I'm going to invest in this, or this missionary. I know how to direct the money.
Starting point is 00:28:38 I'd like to use my money where I know where it's properly used. I'm actively involved with the church in building this. I'm Coptoptic Orthodox so our faith is a big part of who we are. It's our identity. We immigrated from Egypt specifically because we were persecuted by you know ISIS at the time. So you know faith and religion and you, that's a big part of who we are. So there's a lot of work that needs to be done like for Coptic orphans. We're from extreme poverty in Egypt. So I know where I have to leave my money. A big part of my money is going to go to our indigenous people in the Coptic community
Starting point is 00:29:21 and my kids. And hopefully my kids, I'm going to figure out charitable platforms for my kids to donate their time and their resources as part of their their lifestyle it's just gonna be you know servitude is just part of it's it's just lifestyle it just needs to be your lifestyle where can people find you across social media how can they learn from you how can they watch all the content especially since you're going full steam ahead with this content follow me Joseph shall be JOS EPH-A-B-Y on TikTok, YouTube, Snapchat, Instagram. Instagram is obviously our biggest following. Follow Coffees For Closers, C-O-F-F-E-E-Z
Starting point is 00:29:56 for closers on Instagram, YouTube, TikTok, and then eMortgage Capital, Instagram, YouTube, TikTok, eMortgage Capital. And if someone, TikTok, eMortgage Capital. And if someone wants to work with you guys... Instagram. Oh, if someone wants to work with us, go to eMortgageCapital.com and just apply. Let us know. Especially if you're a loan originator or you're a broker owner or you're a branch manager or you're a retail loan originator at another mortgage bank, hit us up, eMortgage Capital.
Starting point is 00:30:21 We have a whole blueprint. We'll get you dialed in. We'll help you get licensed in whatever states you need. We'll get you trained coach for one, two weeks into the wholesale community. It doesn't cost you a dime. We'll fly you out, get you fed, park you up in a hotel. All on us. I'm glad you're here. I'm sure we're going to do this again because it's very fascinating to me. As you guys know, it's really important to have these discussion about money. We all grew up thinking it's rude to talk about money But as you can see here on the money Mondays, I think it's rude to not talk about it
Starting point is 00:30:51 We need to talk about loans finances accounting taxes Banking debts borrowing money from your friends. What do you do if they don't pay you back? Like just having blunt discussion about money because it's real life We have to be able to talk about salary because if we don't talk about it, we don know what to ask for, we don't know what to apply for, we don't know what to do if we don't have blunt discussions. So after these discussions with your friends, family, followers, check us out in the money mondays.com. Keep us up there at that number one, number two spot by liking, commenting, subscribing. Check out Joseph across social media and we will see you guys next Monday.

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