The Money Mondays - Navy Seal Ray 'Cash' Care + Dan Dreyer Scaled to $100M+ Per Year | EP 21

Episode Date: June 19, 2023

Like this episode? Watch more like it 👇 Watch ALL Full Episodes Here: https://www.youtube.com/playlist?list=PLs0D-M5aH-0IOUKtQPKts-VZfO55mfH6k --- The Money Mondays is a business podcast here to teach you how to make money, invest money, and donate money by showcasing some of the world's most successful people and how they do the same. Hosted by serial entrepreneur Dan Fleyshman, the youngest founder of a publicly traded company in history, this money podcast gives you an exclusive behind the scenes look at how the wealthiest celebrities, entrepreneurs, athletes and influencers make, invest and donate money. If you want to learn more business and investing while you work to improve your financial life, you're in the right place! Subscribe for new weekly episodes: https://www.youtube.com/@themoneymondays?sub_confirmation=1 Dan Fleyshman, The Money Mondays Learn more here: https://themoneymondays.com Watch all the podcast episodes: https://youtube.com/playlist?list=PLs0D-M5aH-0IOUKtQPKts-VZfO55mfH6k Subscribe for new weekly videos: https://www.youtube.com/@DanFleyshman?sub_confirmation=1 Let’s Connect... Website: https://themoneymondays.com Podcast: https://podcasts.apple.com/us/podcast/the-money-mondays/id1663564091 Twitter: https://twitter.com/themoneymondays LinkedIn: https://www.linkedin.com/company/the-money-mondays/about/ TikTok: https://tiktok.com/@themoneymondays FB: https://www.facebook.com/The-Money-Mondays-110233585203220/

that you have to be extreme with your dreams. That's what I tell people. And like, people always ask me, what would happen if you wouldn't have been Navy Seal? I would have died. Like, and people go, no, no, seriously. No, I'm serious. I trained for four years.

I, it was like watching Rocky III. I went off in the Navy, training. When everybody else was doing stupid things, just, I put a picture of a tried and up. I just looked at it and I said, one day I will have that tattoo Don't mean I do Ladies and gentlemen welcome to the money Monday's where we talk about three topics how to make money

I'll invest money and how to give it away to charity. We are co-hosted here with the real Tarzan Real Tarzan makes content for animals for the last I I don't know, he's been dealing with animals for 20 years. Speaking of a long career, we have a gentleman here that has been X Navy CEO, XCIA, and everything between to help people, help protect our country. I'm very excited to have him here. He makes great social media content. He yells at the members of the Operation Blacksite for me. He makes things happen. When I'm running the events and running the masterminds, I know I can just look at them or just kind of glance over. And then things happen right away. Please welcome Mr. Ray Cash Care. Woo. Thanks for having me guys. I'm pumped.

Wow. It's been a heck of a day, but I'm pumped to be here. This has been, I told you, the bucket list. So I'm ready. What did we do today? What is Operation Blackside? Why are you a part of it? Operation Blackside is the mecca of just a culmination of bringing great people together and it's it's broken down right? So it's not it's a three two-day event at this amazing facility that you have. We go over tactics, weapon training, we do kill house which is CQC, CQD, Close Quarter Defense, Close Quarter Battle, Basic Marksmanship, Building Confidence, we do, what else do we do?

We do fighting with Michael Chandler, Tim Kennedy's there with me, we've got Tony Blower, Steve Eckert, but it's really a networking and society, if you will, of individuals. And we do Morning PT, I lead PT, and I was just talking at Tarzan, where individuals, no matter how successful they are, right?

There's a lot of people that still have shit going on in their lives. It doesn't matter, right? Whether you make this or you make that. And we had an individual that really had a breakthrough so much so that he wants to bring two of his other friends here, or employees employees because he was going through PT and I said, you know, embrace the pain, embrace the suck and let it happen. And he was

just going, he goes, man, I'm really having a moment of clarity and I'm like, I get it, you know, that's people that are obsessed with being successful. We seek out the pain and physical pain, it was not something he's used, he makes a lot of money. He seems, you know, he seems to have his shit in order, but I told him he really got a dial on that PT. So his, the doctors orders were listen, join up to a gym, work out, do GGTSU, you know, eat better and get your butt in shape.

So that's what we do. Why do business people or people in general need events like this, whether it's Operation Blackside or a different event, military training, gun range training, fight training, like, why do people need this in our country to get trained and get good? Well, I think number one, you've got to have the situation awareness, you know, this country is imploding under, right up before my eyes, and I think you can never be too prepared. So I always say don't train for anything, so train for everything. And a lot of individuals that come here, you know, because they're successful at something, they get complacent.

They get laxed asical. And, you know, we sit and we have these conversations with these individuals and I say, hey, listen, you make a shit ton of money, but how much time are you spending with your family? Do your kids want to be around you? Does your wife love you, right? Are you going on vacations, right? Are you doing these type of things? And a lot of times I hear, yeah, this is great, but everything else sucks. And I'm like, so what I think we do here is it's almost like a master reset, if you will, right? Of the mind, body, and soul. And I'll make, make no mistake about it. This is not a glamorous thing. I mean, it was hot as hell today. And we've got, you know, tons of millionaires out there just grinding and, but they understand why they're doing it. They're doing it at the bed of themselves,

right? Because everything in life, I think, is a perishable skill. We, as humans, have basic instincts. We're animals. I think you can relate to that, right? And everybody has mannerisms and stuff. And like, I can speak for Tim and I, we put individuals in scenarios where they're not comfortable because I want people doing hard shit, right? Too many people are going through life with these blinders, I want if you you will because they've got money as a cushion We take all that away here. We break you down to the bare essentials Right and we make you very uncomfortable and you see how people react

The first time it's not pretty right never is but after we run them through countless You know evolutions and drills you see this transformation, you know? People that have come back for the second time, I'll say her name right here, Ms. Hannah. She has just multiplied, right? Not with her confidence, with her self-esteem, with her physicality. She's working out, you know?

And not to mention, she's a killer in the kill house right now, but we make fun of her. Yeah, the kill house. She's in there shooting, moving and communicating. And that's what life's about. Shooting for the stars, right? Moving with a purpose and communicating with as many human beings as you can, making an impact. So there's a famous quote, be hard to kill. Why do you think that's important? Why should people be hard to kill in our society? Because too many people die, just lay down and die. We talked about it today, divorce rates over like half of America, divorce, it's so easy to quit. David Goggins, I love Dave. He says

negativity is the most contagious thing in the world. Fuck that. No, it's not. It's the words I quit. And what I try to do with when I'm out here teaching people is I tell people I'm the biggest fucking quitter you've ever met in your life. They look at me and maybe seal I quit all the toxic people in my life. I quit all the toxic things in my life I quit all the self-doubt because in the self-sabotage I've had conversations with both you guys and I'm seeing a difference the transformation is from within and that's why I want to be hard to kill because too many people give up too easy and I always try to take a negative Dan and turn it into a positive. I did a speech last week and I told everybody I'm the biggest fucking quitter you met and it was like, oh, I'm like, wait quit the booze. You know, you're not seeing me drinking at your events. I'm not gonna drink right? I quit making excuses of why I'm not making them. I know we're gonna money Mondays why I'm not making the money we're making right I

Have literally in the last two months Lily followed equations and formulas from people who've been there and done that and made for me almost 80 grand It's good two months for me. You know that ain't Dan F. Monty but hey I told it's great. You know West is one of my coaches I told my looked them right in the eyes today and I said I'm coming for you and he said come get it baby. I love it you know. Love it. What is the difference between someone that can get through training, get through the military or become elite like a Navy SEAL. I honestly feel and the military, or become elite like a Navy seal. I honestly feel and I know this is going to sound like a cliche.

It's understanding what your why is, right? It's having that mental fortitude. I literally am my biggest fan and my worst enemy. But the one thing that I've learned is is my why is me. Everybody when I ask them, like, what's your why? You know, I want to be a Navy SEAL. That's not it. How do you become a Navy SEAL by being a better you?

So that's the one thing that people need to understand. They get it twisted. You know, these are the same motherfuckers that if I pour a glass out and say, what's that glass, they say half empty. These are the guys that are just waiting to die. I'm not gonna lie to you till I was 45, even as a Navy SEAL. I was looking at that glass half empty. Badros is the one who told me he like with his giant fingers. It's half full. Like what happens when the glass

gets full? Let's find you a bigger glass. And that's what I'm doing now. I'm surrounded myself with people who have bigger glasses, you know, like, you know, they say, pick five of your friends and there's your future. We had 40 some people, 50 people out there who all are like subject matter experts, shmiz of what they do. Being able to rub elbows with these people, talk to them, just ask them questions. It's amazing. And I'm seeing the benefits of it. And I'm going to tell you this right now, I'm going to keep, I tell people, don't give me your phone number because I will text and I will call. I've done it. You it and I'm gonna tell you this right now. I'm gonna keep I tell people don't give me your phone number Because I will text and I will call I've done it. You know, I know you're busy you too. I call I text I want to learn That's what I'm gonna keep doing

How hard is it to become a Navy suit? It's pretty fucking hard so You know a wise man Mr. Grover said it best, the worst 146 of a start of my blood class, 16 made it. Whoa. So even those hundred and however many that didn't make it are still half of some of a world class athletes, wrestlers, this this that we are less than 1%

Of the human population that gets it done and I'm gonna tell you both this right now Everybody thinks it's because you know, oh, you're a physical savage. No I'm a mental and emotional savage. I can stay calm in the storm right going through that shoot house. I stay calm I am people you have but you have to be extreme with your dreams. That's what I tell people And like people always ask me what would happen if you wouldn't have been Navy seal. I would have died Like and people go no no seriously. No, I'm serious. I trained for four years I it was like watching Rocky 3. I went off in the Navy training when everybody else was doing stupid things Just I put a picture of a tried and up and I just looked at it

I said one day I will have that tattooed on me and I do One day I will do that and it was just every day of just being repetitive being disciplined and being ruthless Fuckin ruthless with my pursuit of success. And again, my success at that time had nothing to do with a monetary standpoint. I want to be a part of something better than me. And that's why I love being a part of Operation Blacksite.

We are changing lives, right? We have saved lives. I don't know if you guys know that. We are. We have. I watched it within, happened right within my eyes when the guy just had a moment. I said, take all the time you need, brother. No one's going to yell at you. He came up and thanked me afterwards. That's what it's about, you know. So with different divisions, Navy, Marines, Army, etc., even police department, fire department, why is it important for more people to consider

joining one of these services? Well, that's a great question. Here's the problem with America right now. There's no discipline. And the reason is is because people aren't being pushed to do anything, right? Let's rewind the clock back to an 18-year-old me. I was a punk getting in trouble and if I didn't do something with my life I was going to go to jail. Nowadays let's fast forward 18 year old kids and listen I got no problem if you want to sit and play video games if you got your shit down in if you're making money and you're providing but these kids are sitting on their ass doing nothing and because there's no ramifications for anything. If I had my way, if I was the president of the United States, some of these countries, they have what's called conscripts,

where between the ages of 18 and 21, you have to do mandatory service. If you do not do like college, a trade school, or something, right? I'll tell you what, if I could go back in time again, I would have went to a trade school. Like, people think that a trade school's a joke and a college is this. I can take $100,000 and give it to you right now and you can tell me something for four years. I may regurgitate it, I may not, but I can like teach me a specific skill set.

Right. Right. Like making money is a, it's a craft. Right. Instead of me sitting here, listening to somebody who's never done anything except read a fucking book and tell me how it's gonna be done. You know, I've done that. I've gone to counselors before with PTSD, do you have PTSD? No. Why are we talking?

It would be like me giving you advice on fucking animals. You really gonna take me serious? I listen. You'd listen, you might hear me. I don't know if you're listening, you'd be like, okay, thanks know if you're listening to me like, come on, okay, thanks. But that's the problem, too many people.

The reason why we need the military is simply this. America needs more discipline. It is a great, basic form, right? Is your baseline form of discipline. Get in the military, and what's so great about the military is you get out of it, which you put into it. You know all you got to do man like Boris Gump to show up do your job and be a team player and you can really make you know what you want to have it. I mean and I was told from the day I went in I would never be a Navy SEAL. I wasn't strong enough. I wasn't tall enough

and I wasn't smart enough and I proved them all wrong. But more importantly, I proved myself right. And that's what more people need to do. You know, I tell people, I always say, I bet on me more people in America need to battle themselves. I could sit around and wait and say, you know, I work for Dan, I can sit around and wait for Dan to give me a cool tip or I can go out and just grind my ass off. And then, you know, eventually, you know, I'm doing it. Like I listen to you think I got it all listening man. When I'm listening to you all you guys talking, I just sit there and take it all and take notes and learn from it. That's how you get better man.

You can't walk around with an ego or an attitude. It's going to get you fucking nowhere. Is there any money for 17, 18 year old that's coming fresh out of high school going into any form of the military? Is there any money in it? Can they make 50 grand a year, 60 grand a year, 80 grand a year, is there any money? Yeah, sure you could. You can make a decent living.

Remember, you're getting full medical and dental. You make probably 35 to 60,000, depending on the rate. But you're getting three squared meals. You got a roof over your head. You know, and you got a constant paycheck. And I'll tell you what, I will take that versus sit in a mom's basement playing video games right and and Bitchin and moanin and gripe in an aching of why you're not where you want to be when I look at someone like that

I go they go why me I'm like why not you motherfucker? What are you doing and when I ask people this because I do coaching programs This their silence is deafening right when like if you sit here and call me out on something and I have nothing to say, you know exactly what I'm telling you with no words need to be said. I'm thinking you were a lazy piece of shit who is just waiting for something to happen. Success waits for no one. I've learned that, you know, I thought when I got a seal

to come, maybe see I'll be successful. What kind of seal teams? I went into the business world working with Badras. I was like, holy shit. Like because overseas, you know who your fucking enemy is. In business, you don't. Right. Competitors. Right. Like perfect example. There was a million. I know this. In fact, I know there's probably 50 fucking seals that want to be where I'm at right now. Operation Black Sight. You come, you come, try to take it.

You won't out work me, you won't out hustle me. It ain't going to happen. I don't care if you're bigger, better, faster, stronger, me. I will find a way. But that's the mindset, the mentality that you have to have the climb, you know. I tell every single one of you, I'm coming for you. Don't take it as an insult. Take it as a personal challenge and accept it. That's what I tell people You know, so someone wakes up on a Wednesday morning and they just don't feel like it

What do you say to that person? I tell them stop being a little bitch bitch get up and make it happen, right? Just just do it people that do things when do it. People that do things when it's comfortable, people that do things when it's convenient, people that do things when it's to their liking are called average. People that do shit when it's hard, right? People that do things when they're sick. You know, and let me tell you what my definition of a savage is, a mom who, like my mom, two jobs, two kids, single mom, bustin' her ass. You think there were days, I guarantee them there were days my mom didn't want to get up and be a mom, but she did it every day. Every day, man, every day.

And there's like my wife, my wife, man, she's a state of home mom, she's got the toughest job on planet earth. She's there every day, my daughter this doing that just pouring herself into my family that is a savage a savage isn't someone that just beats their chest a Savage is someone who is disciplined and they have Character and morals and they care about people and they want to make a fucking impact in this world and That's where I'm at right now like Like people ask me, what is your fear? What's your fear, right?

It's the same thing, not getting enough done. And when I die, not leaving an impact. Like, like I want people to go holy shit. That guy touched my life in some fashion. No matter what, whether it was funny, whether it was this, that's what I want to do. I mean millions, millions of people. That's, that's what I want to do. I mean millions, millions of people. That's my goal. But dying and my headstone lays, says,

hey, here's Raycare, he was an ABCO. And don't judge me on what I did. Judge me on what I'm going to do. I'm going to, my job when I get up and I speak is, I don't want to tell you, I'm not Al Bundy. Doesn't matter what I did yesterday. What am I going to do today or tomorrow to better myself, create a better relationship between us, right, and create some generational

wealth? Because listen, I'm all about being in ABC, but I'll tell you this right now. I'm getting, I'm starting to like money. I'm looking at them. I like the color of the money right there. I like it. I fucking love it because it is a vessel for freedom. I like that, you know, and I will be, I got some advice from a wise man once he goes be the guy that takes your family on three fucking vacations a year. Three, three, why? One because you have to, two because you want to

and three because you're the motherfucking man the can. I've taken my wife on two vacations already, my family. And we might do four this year. I don't have him come up with a cool term for number four, but I will but I need it I need it she needs it we need it and money gives me that freedom But I also like to do things with money, right? And it doesn't matter if you're giving a hundred thousand dollars away And I'm giving a thousand dollars away, right? It might impact us the same way That's the biggest thing I had to learn is, you know, investments and things like this.

Listen, if you put $100,000 and I put $10,000 in and there's a return on it, it's all relative. Listen man, I'll take that shit. I'll take that. Fuck yeah. Tarzan, it's Wednesday morning. You got to feed 85 animals and you just don't feel like it. What do you do?

Feed them. You know, and when it comes to animals, they come first. They come before me, you know. And anybody out there that's like, there's no money in animals, there's no this in animal. You're right. Your heart's got it being animals, you know. And there's plenty of days, bro. I don't feel like it.

More often than not, you know, whether it's emotional, physical, spiritual, I don't feel like getting up. I don't feel like going out there and checking on this or checking on that. Or changing that water or throwing those rats out or walking the dog, but I do it every day, all the time. Day after day, rain, sleet, snow, lots of money, no money, I'm gonna do it, you know, and like you said, don't

be a little bit about it. Yeah, it's not a habit of lifestyle either, right? It's not 21, 90, I don't believe in that shit. You've been taking care of animals for how long? The whole thing's the existence. Yeah, right? It's from now until the day you die. Exactly.

That's what it is, because if that's your passion, passion and purpose driven, the baby, you got the best of both worlds, right? Because most people, some people are passion driven, they want the cars and the money they don't put in work, some people are purpose driven. I'm doing what I love and getting paid for it. How do you stay focused? I use this example about you often, and you don't hear it.

I watch you get 140 million views on a video, and then go clean up poop, and then go make another video, get 90 million views on a video and then go clean up poop and then go make another video Get 90 million views and go clean out water and you you look the same every time every time How because most people you know I work in the social media space I pay Thousands of influencers and they get 100,000 views in a video and they're gonna tell people to fuck off in the streets Right, they're like they're the big time now because they got 100,000 views. You go off and get 100 million views and they go clean up poop.

Walk me through the mental process of how do you stay even, Keele. Cleaning up poop is the best part of my life because it keeps you grounded, you know. When it comes to doing stuff for animals, you know, they don't do nothing for me, you know. They can't like wake up and give me a dollar or make me food or, you know, my greatest thing to them is go in there and clean their fecal matter. Like, hey, you made a mess, I'm going to clean it up. I'm going to clean them that water bowl and the good part of doing all this stuff over and over and over, is that get out, you know, 200 million views a month, 190 million views on one video. What did you do?

You know? And it's just like, okay, what's next? What's the next one? What are we going next? How can we get better? Because I've seen other people in other fields of work compound success after success, after success, the guys that make the shot, or they miss the shot,

and they're like the same, they're still like, same with still like same with Dan you know I see him you know he's a professional gambler when lots of money and how to lose the same exact way you know so it's like I also learn from you also learn from people in other fields to keep the momentum going no matter what it is I think it's Mike Tyson I think custom model told him you, the best people go from failure after failure without losing enthusiasm. You know, I can fail a ton. I went a week up in the morning and clean that poop.

You know, that poop keeps me there. And no, it sounds weird. Like all this guy's cleaning poop, right, clean poop, who my bare hands, I go buy shovels after shovels, rigs after rigs, garbage cans after garbage cans, I'm gonna figure it out, but I'm gonna clean that poop, you know. And then one day when I'm a multi-billionaire and I'm living off 10% of it and 90% goes to the animals, guess what I'm gonna do.

Clean poop, and I'm cleaning that poop. Clean that poop baby. A lot of it. Ray. Yes sir. Why is it important for people to invest into themselves? Why should they have coaches? Why should they have mentors? Why should they go to events? Why should they read books? Man, you just, because you have to rebuild your pack. Like, everybody that I know, and I was guilty of it, has, I call it a person-placer thing in their life

that's a negative entity that's hold them down. Right? It's a crutch. It's quick sand. And too many people go through life, but like I said, I'm going to talk about these blinders of negativity, not just, oh, that's okay, I'll accept it. But when you surround yourself with people who are like-minded at a whole different level,

and they start pouring into you, you start realizing that, you know, holy shit, you know, I've been going through life. Like, I always talk about, I try to put everything in relatively good at cars, right? You know, I'm a Dodge guy. I have an 8-cylinder vehicle. I've been going through life on like four and six cylinders. I'm getting by, but it's just,

you have to believe in yourself, right? And sometimes we build up so many walls around us, it takes someone who's been there, and you have to find the right coach or mentor that pours into you. I want to mentor if I mess up, to tell me I messed up. You did this wrong.

Don't tell me I'm the fuck up. If you do, tell me why. And I will fix it. And then once you start seeing results, because I'm result driven, baby, when I start seeing the needle moving in the right direction for whatever that needle might be, then it's addicting. I'm addicted to being better. I love it. Listen, all human beings are born with

that trait. We just hide it behind all the social bullshit that we're putting up with in life. I mean, you know, like, I have a client. She's like 300 pounds. She doesn't leave her house. She never leaves her house, not for groceries. Nothing she works at home. And I told her, and I know this sounds gross, and I want you to get up off your ass. I want you to go to the grocery store. I want you to buy your own stuff. Yeah, but I don't like the way I look exactly. I want you to go the grocery store, I want you to buy your own stuff. Yeah, but I don't like the way I look exactly. And so walk fast, right? I did this with her six months ago. She's lost about 85 pounds.

85 pounds. Now, am I cruel for telling her to move her, I did. I told her to move your fat ass. Am I being cruel? She needed that. She needed that mental and emotional smack, if you will, to do that. Because what does she do? I'm, listen, if you pay me to coach you, pay I pay a coach. Don't tell me what I'm doing right

Don't you dare tell me what I'm doing wrong first time I opened up for Pedro's coolian. I spoke and I said Pedro's you're a $50,000 speaker. I'm a I was a five at the time What do you think he was you did great So are you kidding me? You're a fraud. And he goes, what? Like you're a $50,000 speaker. I'm asking you for advice.

Not your opinion. And that's what you got. And he goes, oh, you really want to know? And I said, yes, I do. I said, but wait. And I hit record. Go. And he said, you're not mad.

Mad. He just gave me $50, and I hit record, go. And he said, you're not mad. Mad. He just gave me $50,000 worth of advice for free. Thank you, right? And then from there, I started, it's going to holy shit. I applied it and it started working. I got a job for him. And then all of a sudden, he's like, listen, Ray, you are the king of self sabotage.

You self sabotage yourself. I'm like, you're absolutely right. He goes, but don't be scared. 99% of men in America do this shit. I can't speak for women. I said, well, how do you fix it? Get a coach that keeps you in line. Like a Navy SEAL needs accountability coach?

Fuck yes, I did. But now I did. I learned from it so much. That's what I do. I am not a motivational speaker. I'm not a motivator for a coach. Motivation gets you moving, discipline gets it done. I do discipline.

Discipline, breaking beliefs, and accountability. That's my jam, right? I make people better human beings. The better you feel about yourself, the more risk you're gonna take on yourself. I'm live-improved. I would never do this stuff I'm doing, right? Going out on my own branch, I'm scared, shitless. But

being scared is good. Like I love it. I love getting up in the morning and wonder what the hell the day is going to bring. I know it's not going to be from lack of hustle, because I'll out hustle when anybody in the room. I might not get the results that you get, but that's just because I haven't honed in my skills yet. Right? I'm trying to micro tweak, ask you for this, ask you for this. And I just have this big fucking tool bag that I use. And I pull it out, or I'll ask for advice. Someone say, ah, don't do that. Use this instead, right? Use this wrench instead of this wrench. And I use it, man. And I'm turning it. It's working, baby. I love it. I'm so passionate about it

I love it for the parents that are listening. Yeah, how do they make their children be more disciplined? I love it. So Get your kids involved in sports right off the get go if they don't want to do sports Enroll them in jiu jitsu karate martial arts discipline wrestling tennis one-on-one sports, where it's you versus you. I love it. Number two, make your kids do chores. Chores, my daughter has chores. If she gets up and she doesn't make her bed in the morning, I take her phone from her. She doesn't do this. I take what she loves and that's her phone. To the point where you can program your children, and again, people are like your brainwashing your kid. Listen, if where you can program your children and again people are like your brainwashing your kid. Listen, if me programming my daughter who gets straight A's in school,

who's doing great, who wants to be successful, who's already like driven to make money, so be it. You can call me the world's worst father. You know what? We need more bad fathers and parents like that. I program people because I learned how to program myself. You don't get through buds baby without programming yourself. You think there's days where I want to get up at three o'clock in the morning. I do a four-mile time run. But I'm like, what's the end game? The end game is, right? I'm going to make my dream come true. So that's what people need to do. What else do they need to do? Put

your kids in camps. My daughter goes to a religious Bible camp, get away from your parents and experience things with other kids. Too many damn kids are sitting on their ass and I get it a lot of parents listen if you're hustling and you can't afford it that's great. We have programs for young men's between the ages of 11 16 come to that called the Squ for young men's between the ages of 11, 16, come to that called the Squire program, you know, the Cubscouts, Girl Scouts, there's all these different things that you need to just get your kids up and doing. And listen, mom and dad, you're not a bad parent if you literally push your kids to do it. People

need to push. I needed to push. And you're going to, you're going to need it eventually here too. The last part of our segments we talk about charity. Yes. Why do you think it's important for humans themselves or for businesses and brands to get involved in charities? Oh, man. Just because I'll tell you this right now, I'm learning giving back feels so damn good. You guys know I'm talking about right? It feels so good. You know, and again, I don't keep talking about being tootness horn, but when I did a job interview for him and he said, you knew this too, he quizzed me. And this is how fucked up the world is. He goes filling the blanks,

right? I said, okay, the more you make the more you, I said the more you take, no, this happened again. And again, finally, I was like, be listen, be listen I don't know if you sit what else it is he goes the more you make the more you give and I said be I don't understand you know what he did now Badros is all you know but the real Badros leaned over he goes because you don't make enough money motherfucker and it didn't register for me and I got goosebumps so I started making six figures multiple six figures now I'm writing checks right and I got goosebumps. So I started making six figures, multiple six figures. And I'm writing checks, right? And I don't write them in my name. I write them in my wife's name. My father-in-law died of cancer, leukemia, I'm gonna get emotional. It was recent. My mother-in-law

died of breast cancer. Nothing. I know it's not a lot compared to some. Nothing makes me feel better than stroking a check for five or ten grand. And my wife's name, lot compared to some. Nothing makes me feel better than stroking a check for five or 10 grand. And my wife's name, she doesn't even know and she's got to get up and speak. What's going on? Or giving money to her church to help out kids overseas. It fills a void.

Ladies and gentlemen, I'm telling you this right now, I used to be the most greedy son of a bitch with money in the world. And I honestly think if you do good deeds, and it will come back to you, tenfold, right? I mean, it just feels so good. I get so emotional about it. Like they're like, how do you make a ABCO cry?

Change someone else's life. And Mr. Pean, you said the best. If you don't think money can't buy you happiness, you ain't fucking shopping in right place. You need money to make a difference in the world. If you don't like the way something's doing or something's happening or whatever, figure out a way to make it and usually money can do that.

I don't like the uniforms that my daughter's cheerleading school. It's about like $900, changed them. They changed, right? I didn't like this, I don't like that. So I work my ass off and I give back to charities. I love working with kids because there are some kids in America who just give them a shitty hand, you know, parents died, drugs, alcohol. You've heard the scenario.

You've heard this before. I know you have. There's two twin brothers. One is a multi-millionaire, the other is a drug addict. And you ask them both why? The drug addict says because my father is a multi-millionaire, the other's a drug addict. And he asks them both why. The drug addict says because my father's a drug addict. The multi-millionaire says because my father's a drug addict. That's who I'm gonna be.

I had a horrible childhood. I was beat, I was abused, I came from nothing. My goal was to make as much money as I can. I don't need so much. I don't need fancy stuff. I don't, I don't need a lot. What I need is to make an impact and help as many other people as I can,

but in return, they needed the same thing. It just needs to be the ripple effect, ripple effect of positivity. Last question. Yes, sir. We are in a world filled with chaos this year. The media is going crazy. It's making people's minds go nuts

and there's a lot of school shootings, there's a lot of bad things happening in our society. How can people stay calm in the midst of chaos? Perfect example, train, you have to train, come to this and this and this, come to Operation Black site, learn how to defend yourself, learn how to shoot, move and communicate like a warrior, right? Stay calm in the storm. It's not going to happen because too many people go through life being a fucking victim because they don't know the

tall tail signs. You know when an animal is going to strike, I watch you with that snake the other day. I was scared shitless. You knew you were like watch, but the more aware you are of yourself, your abilities and your capabilities, the more you can be. Situational awareness. That's what needs to happen. If it's not this course, go to a course. Learn how to defend yourself. And not only that, for the love of God, teach the people that you love in your life, how

to do it. My daughter's 13, she knows how to defend herself. My wife does too. The biggest fear I have, Dan and Mike, is I'm away and something happens to my wife and daughter because I'm not there. When I'm home, breaking all you want, baby. I'm gonna go look. Come on, come on,

less it's Tim, Ken here, come on in, right? No knock, but it's being a male, being helpless and not being able to defend yourself. And I want to tell you this right now, I'll speak for the men and fathers and mothers, you have an obligation to society to train yourselves up in your children, so you are not victims, right?

And that's it. Ladies and gentlemen, you're watching The Money Monday's, we are co-hosted here with The Real Tarzan. We have a favor for you every single week. We all grew up thinking it's rude to talk about money. And we believe that it's rude to not talk about money. It's the reason that our society people don't know about credit, rent, apartments, leases, loans, FICO score, they can't even spell FICO.

We have a situation because we're not allowed to ask about salaries or ask about rent or ask what to do. If Johnny wants to borrow 500 bucks or Jennifer doesn't pay her portion of rent. We don't know what to do because we can't talk about it. We need to end that. That's the whole concept of this podcast is to have these discussions. So we want you to have these discussions with your friends, family, and followers. Share the podcast, share the money Mondays. Make sure to follow at Ray Cash Care. Check out the social media. You will thoroughly enjoy it. And if you want to go

visit the money Mondays.com, make people aware of it. And we will see you next Monday. . Ladies and gentlemen, welcome to the Money Monday's where we talk about three topics. How to make money, how to invest money, how to give it away to charity. The episodes are only 40 minutes because we know that the average community is around 45 minutes. The average workouts are out in 45 minutes so we want to get straight to the point and talk about money. It's important to have these discussions and, we have a very, very special guest

because this entrepreneur has built a company that has sold over $100 million of flannel shirts and different types of apparel. I'm very excited to ask Danny all things about how he built that brand, how he built that business because there's very, very, very few companies that do more than five or 10 million dollars in sales. It is really hard to scale to over $100 million.

Please welcome Danny, the founder of Dixon Clothing. Thank you so much for having me today, Danny. I'm honored amongst the guests that you had, definitely, and amongst yourself to be on here today. Thank you so much. So my first question is how? I'm not that loaded with it. I'm not taking the whole 40 minutes, right?

Right. Alright, so first give us the quick two minute bio that way we can get straight to the money. Alright, awesome. So, my name is Danny Dixon. I'm known as Danny Dixon. So I founded Dixon Final Company in 2013. So this is our 10 year anniversary.

A popular kind of motto of our company is $180 in a dream. So that's what I started with. I was working at a motorcycle shop with my pops at the time. I got this thrown on this crazy path of idea that I could perfect a flannel shirt. So it was my side project for, you know, good, I would say four years, while I was still, you know, working full-time, you know, 60 hours a week or so, very driven and, you know, in management and stuff like that. While I was out here with Harley Davidson, and then it, you know, finally became that, you know, that aha moment where you're like, am I unemployed or, or, you know, or am I entrepreneur? And, you know, went all in on the idea and now have grown to a point where, you know where last year we did $100 million in sales.

So we are largely lifestyle brands, so we're centered usually around Harley's hot rods, low riders, we do a lot of that kind of stuff, but we've gotten to the point where we do so many different products now that we kind of break down the barriers of so many different demographics and what not. So with the one simple rule, just start with the why and make everything that we make the best that it possibly can be and try to, you know, try to redefine the basics, if you will.

So from the make money side, let's walk through, someone wants to start a clothing line. You started with $180 in a dream. I started my clothing line, I was 17 years old. I was working three jobs, saved up a bunch of money, working in Qualcomm, stating, P-nuts and cracker jacks here. That's what I'm working at, Ruby's Dino,

the Sailors cap on, working for a stock-broken at a table, saved up $43,000 over three years of just hustling, working, selling candy at school, et cetera. And I thought I had enough money that I was like, I got a couple years of overhead saved up, and I was really planning at first to save it for SDSU to go to college. And instead, my $43,000 I ran through it in like two months.

I got a booth at the convention at Magic, 1999, I'm 17 and a half years old, you know. And I want to talk through like, when someone wants to start a clothing line, so I've heard a statistic, around 300,000 clothing lines are started each year, around $30,000, 30,000 of them ever make more than 10 grand, around 3,000 of them ever hit more than $100,000, and of them ever make more than 10 grand. Around 3,000 of them ever hit more than $100,000.

And only 300 ever hit more than 1 million. Wow. And obviously, I don't even know the number of 100 million. Because we can name pretty much the companies that have ever done over more than 100 million in a parallel space. So walk us through. If someone says, I want to start a clothing brand, what are your thoughts about?

What's the type of money they need to get started? What type of passion they need to get started? What type of information they need to get started? What type of passion they need to get started? What type of information they need to get started? So my first answer usually is don't Two things don't buy a bar and don't start a clothing company But we're ended up at if you are driven enough and I can I really Cannot

Emphasize us enough to be resourceful in anything that you do. I think that a lot of times these days, especially of our younger generation, we forget the resources that we have at our fingertips every day. So when I started, I just really invested mostly on myself and knowing that I'm a beginner. It's getting comfortable being uncomfortable and, and realistically being, you know, being comfortable, being the beginner, you know, it really comes down to that because you feel like a fraud at times

because you're like, you know, say you're writing ad copy, you know, for, you know, for your marketing, you always reference yourself like, we are doing this, we are doing, you know, like, I'm just a guy, I'm like, I'm like, I'm sure. 21 years old.

You're like, you have to make yourself look big and then, you know, and then once you do get big, you're, like, I'm just a guy, my gosh. I'm 21 years old. You're like, you have to make yourself look big and then, you know, and then once you do get big, you're almost like, you want to make stuff look small. Right. Right. But realistically, is knowing the types of garments, knowing what your trade is and really any trade that you're in, you know, you want to invest

in your knowledge of it. And so I've felt like I was just obsessed with it. And I'm still just as obsessed with it today. Learning new processes, we make new products not a lot of times just because it's what we can sell. It's because I'm obsessive and I want to know how to make it. It's just like, if it's like slides,

like I'm like, I want to know the difference of every slide that's out there. It's like, and I'll have like, you know, 100 slides in there, I'm like, we're a Nike's difference of every slide that's out there. You know, I have like, you know, 100 slides in there. I'm like, we're a Nike's one day and walk around Adidas to the next, you know, whatever. Trying to check out like what I like and dislike about every single, you know, faster than what I, you know, what we do. And, you know, or like, wire shirts made out of bamboo. Why is this product like this?

What can make something not rink or what can make something, you know, and basically, I feel that what you need to do is obsess in whatever you do. You know, you need to be so driven that like your need for oxygen becomes your work, you know, and that's realistically, you know, what I feel like that we really did, you know, and these days, you know, still I feel that my biggest mistakes are, you know, to this day are where best learning is from, you know, so you just kind of got to go all in. So I have this line where I say, I obsessively stock my competitors.

Yes. Because then you learn about what are they doing right and wrong? What do you like about them? Like you said, with the Nike slides versus these type of slides, like those type of shoes. I look at, what are they saying on Yelp? What are they saying on Google about them? What are they saying on Facebook Instagram? Social media TikTok like what are the comments saying like oh your flannel shirts do this or they're this size or oh It came in a bad package or oh it took nine days when it should have been two days or I look at all the good things and bad things

The people are doing and that are my competitors in the space and I just fix them. I'll give you two quick examples. Hubberboards. So I created a hubberboard called U-Wheels. There was two other hubberboard companies at the time, $1,500, $1,800. Who the hell can afford a $1,800 hubberboard? What if you have two kids? Well, you can spend $4,000 on hubberboards after taxing shipping.

That's crazy. And so I made mine half the price. Actually, a lesson, almost a third of the price. Then I thought, well, I just should half the price. Actually, less than almost a third of the price. Then I thought, well, I just should make extra colors on and put lights on them so that you can option turn the lights on. Cool, right?

That extra feature cost me eight bucks, and all there's flashing lights. It makes it stand out. What else can I do? Speakers. I'm going to add speakers, Bluetooth speakers. Feature cost me $12. This is a product that sells for $600 or $700.

I can afford eight bucks and $12 to add all these features. And all of a sudden we have this cooler, faster and wait a minute. It takes them almost two months for shipping. That's insane. What kid is going to wait two months? I mean think about that product. They're under nine toys before them. So we were doing next day shipping. And I would buy eight to twelve thousand units at a time. I haven't sit at the warehouse. So we were doing next day shipping. God shit. And I would buy 8 to 12,000 units at a time, have it sit at the warehouse, so I could do next day shipping. And we built up a brand that did $5.4 million sales in 80 days out of nowhere with no real startup capital. Because we just made a better, faster version.

We didn't reinvent the wheel. We just made the wheel more faster, stronger and rich. And that happens in all spaces. Same thing with my inner drinks. After clothing, I licensed the with my energy drinks after clothing I licensed the trademark cruiser daddy So I owned the trademark cruiser daddy and I licensed it out to a bunch of different brands I licensed it to starter a peril for 9.5 million dollars and a royalty deal back when I was 19 years old That's how I got started was clothing and so after a few years when I was 22 going on 23 when we took it public I launched energy drink. There's 900 energy drinks on the market nothing new is gonna happen but

Everybody tasted like cops here monster rocks that Red Bull etc Had that thick taste so I hired the best chemist to make it feel like a drink that you could enjoy All of them had the 8.4 ounce cans okay, well I'll make 16 ounce cans and 8.4 ounce cans, so you can choose, but it gives me double the shelf space. The rest of them were $2.99, $3.99, $4.99. Okay, I'll make mine $1.99, and $2.99, that way, it's affordable. I didn't do anything, side of just look at what people complain about. Some people said I hate it's too big, some people say I hate it's too small. I'll do both. Some people said I hate it's $4 a drink. OK, I'll make it cheaper. All I was doing was fixing things,

and I've never invented something from scratch. All my business, if you just walk through my career, my online poker site. I just signed Dan Belsarian, DJ Steve Aoki, a bunch of Playboy playmates. I made a cool poker site because the other poker sites were just big and boring. I think if you walk through, and what you just said,

just go look at and obsess about something, and I like to obsessively stock my competitors to learn what they're doing right and wrong. You can research everything online, and then it'll save you a much of money, time, and energy because they went through the problems for you. Absolutely, which brings up a good point too, and exactly what you're saying.

One of the first things that we learn in sales is finding your customers value. And if we stay inside ourselves only, and we're like, hey, like these days my value's time, you know, but that's not everyone else's value. So an easy way of doing that is doing exactly what you said. You're looking at what all these people are saying and what their value is, you know, like,

hey, the shirt shrinks, the shirt sucks, you know, the packaging sucks, blah, blah. You're finding the value of all those people and fixing it. That's a very interesting point. So when it comes to dealing with retailers, do you guys sell the retailers are only online. We mostly do direct to consumer. We do a little bit of wholesale out there just because

you know, having presence on hangers is good. But I really like to control the experience of the customer. And so that they feel that passion. And they feel it like, you know, plead through all the employees and drip down, you know, from the top to the bottom. So I would say at this point, 93% of our business is direct to consumer. So for you guys that are listening, if you're considering starting an apparel brand, keep in mind that retailers, they can only carry so many space, right? They only can carry so many brands. So if you ever walk into Nordstrom's Macy's, any type of clothing store or sporting good store, you'll notice that there's what's called real estate.

And the real estate is usually four to 12 feet of space or what's called a store within store. Store within store would be something like Dixon that's a bigger brand. They'll actually get like 30 feet or 40 feet or 60 feet or 80 feet if they're lucky and it looks like a little store that's got a four-way rack, a shelving space, a wall etc. And it has the Dixon brand and it'll have a stand that has the Dixon thing.

That's called a store within store. Oftentimes retail brands actually have to pay for that. Like Dixon would have to pay, hey, Macy's, put me a store within store, I'll give you guys $20,000 of store, but you got to buy at least $200,000 of product per store, et cetera. And that's how they do what's called either a slotting fee, a marketing marketing fee or a store within store fee

That's how retail or stay in businesses that they're getting paid for the real estate to help pay for their actual real estate You know these guys are 20,000 50,000 100,000 square feet for department store. It's very expensive. Here's why Imagine those 100,000 square foot department stores you walk into if they're paying six dollars a square foot per month that's six hundred thousand dollars a month and rents That they got to pay net meaning they got a $600,000 a month in rents that they got to pay net, meaning they got to net $600,000 a month, so just break even. That means they got to do $2 million a month to break even, just to pay their rent, let alone their employees, insurance, overhead, et cetera.

And so if you guys are considering starting clothing brand, keep these things in mind. Selling direct to consumer like Dixen mostly does is much more effective, cost effective, and brain headache effective and two when dealing with retailers let me give you a quick example let's say Dixon wanted to sell into macy's right now in his January first Dixon would get an order purchase order form for two million dollars That means Dixon has to come up Danny's got to come up with a million bucks to make two million dollars of clothing approximately right

Million dollars to manufacture and he's gonna get two million bucks back from Macy's later. Why do I say later? They're gonna pay on either net 30 net 60 or net 90 terms meaning once Danny ships the product and they're gonna get it around March 1st April 1st even though they got an order January 1st They're gonna ship it around March 1st April 1st 2 to 3 months later Then the clock starts ticking of net 30 or net 60 from that date. Meaning Danny might ship on March 1st and then wait 60 days till May 1st to finally get paid from Macy's. Here's the catch.

Dixon sells really well. People like Dixon clothing. If he sells through even 15 to 30% along the way, they're going to do a reorder. Guess what? He hasn't been paid for the first order yet. The reorder is always bigger than the first order. The new order is going to be $6 million. What does Danny have to do?

Come up with $3 million to make a $6 million order. Absolutely. Sounds like a good problem. Still a problem, right? Absolutely. Because it's called cash flow. And so you'll see some brands like Dixie and HyperFocus on the e-commerce space because it's really hard dealing with retailers because of these net 30, net 60, net 90 terms.

The good part about being a retailer is it does add a bit to the brand. People say, available in Macies, available in Sportschallia or Costco or Big Five, etc. Those things have a bit of a cash age to them, but not as much as it used to. You know, it used to, you wanted to put in your ad available to these chain stores, not as much anymore. However, the concept is the same. I want you guys to understand, a lot of people here are going to be interested in learning about how to start an apparel brand. When starting it, you're mostly going to focus on the online space. And then when you meet with retailers, you'll be able to have a bit more of a strength and negotiation. If you said, hey, I did 500,000 sales, they're going to take you more seriously than if you did $0.00

in sales before you sold online. All right, Danny. When it comes to figuring out profit margins, how high or how expensive you should be, how do people make a decision if they should be a low price clothing brand, a medium price clothing brand, or a really expensive clothing brand? I think this brings up something that's a multifaceted answer is to always know your demographic. It's so so key to know them. How do they operate on a database? How do they think? What are their values? You know, what does home life look like? What are their budgets look like? You know, and whatnot. So, for personally for Dixon, a lot of it where we started was like, you know, working class, you know, and what we wanted to offer was an affordable piece.

And so a shirt sitting at $60, we feel as affordable since it lasts. Now is it cheap? No, is it affordable? Yes, because since it's a product that will last, if it was a product that could be consumed quickly, and then it's gone after a couple of washes. That's that, yeah.

And so then that wouldn would make us expensive. So I think that you really have to pay attention to that. And my thing was, instead of hyper focusing on those margins was really thinking, what can we get by as? Like where can we get by? Where would we do okay? And say, still safely double your money,

I would say that's where I try to be at and then now when taking making moves is like if I can break even on something but I can do it right and I can learn in the process that's you know that right there for me these days just knowledge wise you know is good for me but when starting out I would say that's knowing your demographic is the biggest idea that you have to focus on is how are they? Because, you know, there's a lot of brands out there in lifestyle spaces that could sell a t-shirt that might be inferior in quality to mine for $120. And mine's $25. But I know my consumer. And it's going to get dirty

in the garage during their saddlebag or their motorcycle or something like consumer. And it's going to get dirty in the garage or in their sound back of their motorcycle or something like that. And we want to be able to put a new t-shirt on them all the time. And what they value is not going to be that $120 shirt. And those guys that can do that are genius marketers. And hats off to them for sure. But my demographic does it.

So knowing your demographic, you're absolutely key. Also, guys, keep in mind mind you might not be your customer I started my energy drink. I didn't really drink energy drinks I just wanted to make the I was making a zero sugar zero carb zero calorie drink That was cranberry pineapple because I would like the taste of cranberry pineapple But I wasn't like drinking energy drinks every day my barely drink them ever even to this day I don't really drink them that much the hoverboard I played with it and I and I liked it, but I'm not exactly, you know, 35 years old, whatever it was at the time, like, I'm not like going around hoverboarding all day and night.

You have to think about your customer and it may not be you, and sometimes people get that wrong. They think, oh, I'm just going to make this for me. Well, you might not be the consumers that you're looking for. You might be not the brand that fits what you guys are trying to do. All right, so we talked a bit about the making money side. Let's talk about the investing side. So when it's time to make an investment, let's use your warehouse as an example. You made an investment to build this humongous warehouse. That's where we threw our elevator night event.

Thank you for having us there, where you've got tens of thousands of square feet, and it was too small. And so you made another warehouse down the street. That's like a zillion times bigger. So walk us through the investment side of like, okay, we could use a fulfillment house, we could use what's called a 3PL, which is a third party logistics operation, which is another warehouse. Most brands do that

at the beginning. They either ship from their apartment or ship from their office, and then at some point it gets too big. They use what's called a 3PL, or for Danny and Dixon, they built their own warehouse. I think it's 20,000 square feet or the first one that one there Oh the one that you were at last is 50 Okay, sorry 50,000 square feet was the small one And so talk to us about when it's time to make decisions about making investment that you have to grow into most of the time Right and and your guys's case you grew into it and then by the time you were open It was like oh shoot. We need another one down the street absolutely So in my own case, I believe at first,

I made a lot of decisions based on emotion and creativity. And the reason why was because for me to be able to focus artistically and creatively, and since I do a lot of that side of it, I had to feel secure. So the first purchase that we made in that building, we put 60% down. Now from a money maker standpoint, is that a great decision? Not really.

It's, you know, however, for me, let me sleep at night and focus on what I knew could make me money. And it gave me more head space to be able to create. Now I need to make decisions that are money focused, so it's a little bit different. However, you know, the way that we really got to, we started out with a 2,500 square foot warehouse, and that was only because I'd maxed out the space upstairs in my house, kids didn't even have a place to play, because it was like my warehouse,

then my garage, and everything else, we moved in like 2,500 foot square foot warehouse, and then built into a 10, and then made that first purchase. Now, I wouldn would never tell people that they should make money choices emotionally, but at that point in time, that's how we did it. But I would say, never make money decisions based on ego,

trying to have the biggest warehouse. What it looks like, it needs to be what it operates on and key ingredient being efficiency. What's gonna keep you most efficient? So, and you also bring up the 3PL process, you know, that's also a great process and it goes back to again, looking at your consumer base and what,

you know, and what they value, our value was getting things out fast. So there's a lot of things that we do in the warehouse, that most warehouses don't, as far as the way that we code things and everything, because for us, it needs to be speed. They expect stuff fast and we don't care that. And so there's some things there that,

like, we could have probably saved a lot of money on, but hey, that speed right there is actually a big key point in our sale. So it's something that we need to focus on. So since then, we had the 50,000 square foot warehouse, which we still had quarters today, is mostly our creative center and event center. And then down the street, we have 105,000 square foot warehouse.

It is dedicated just solely to shipping. It's pretty much like a discreet looking building. It's really boring in there, you know? It's just warehouse square foot in boxes. And tape, tape, tape, tape, and box. Exactly. So, as someone is deciding, okay, I started my brand. It's just warehouse script when it's just taped tape tape tape Exactly So as someone is deciding okay, I started my brand. I got it up I'm gonna be medium price point. I got my website up. I've done a couple hundred thousand dollars in sales

When is it time to consider taking an investor capital? When do they decide if they're gonna take in money from their friends and family or take in money from actual investors or credit investors? Like when is that turning point whether it's idea phase? Get some sales in like what are your thoughts about taking capital from actual investors or credit investors, like when is that turning point, whether it's IDFA's, get some sales in, like what are your thoughts about taking capital from people along the way? So what I did then versus what I would do now is completely different. I, what I focused on before was always doubling down.

That money was there to grow us by never spending it. And if I made an expenditure, it had to be something that I knew that there was a return on and generally was rolling right back in the company. So I bootstrapped all the way up. I didn't take many loans like at first, like the only things I would do is like some of those short-term PayPal loans just so I could buy like some product and they would take it out. But they're at high interest rates, right? So I have said no to a lot of investments, you know, or investors, I should say,

just because I wanted to keep us whole forever. And as we sit right now, we stay cash positive with almost no loans. Now how I would do that differently, if it were someone that was growing, and say, like, the rate we were, I would say, when money's cheap, you better take it and maximize it. And I think that a lot of people that are on your shows have made such wealth off of that principle. And that's something that I look at you guys to learn now. The guy looked at because for myself,

it was more like I was investing myself and in my frame of mind at the time just to know, like, hey, I'm secure here, I own everything or good. However, if you want to make that, you know, when you start, you know, you gamble big, you have to bet it on yourself. And so I think that there's a lot of those lessons that I'm learning now, honestly. Yeah. So when it comes time to investing in scaling, you have to spend money on ads, you know,

whether it's especially when you're doing it online, you've have to spend money on ads, whether it's especially when you're doing it online, you've got to spend money on Google and Facebook and Instagram and TikTok and such. There's so many different options, but sometimes you get a return on investment, sometimes you don't, sometimes you get a row-as, which is return on ad spend, sometimes you don't. Like, in my mind, I have a guest that we had recently,

my business partner in the past on different investments. He says, I like to lose money more efficiently than anybody. Right. And what he means by that is, let's just use Dixon to the example. With Dixon spend $100,000 to get $100,000 in sales when they're going to lose 50 grand. They might, if they know that their customers return and spend $500 an average stuff the year. If you have a one-time product, you would never spend $100 and get back $100 again, because that'd be silly.

You lose $50 and you're going to be broke after a while, losing money. But if Dixon in this case knows, you know what? Our customer spend $500 a year on average. It's worth getting them in, even if we lose $50 per person upfront, but they spend $500 of the course of the year, I would lose money on that on purpose, knowing that it's worth just getting more and more customers because people like our clothing, they like the fabric, they like how fast we ship it,

et cetera. So, talk us through as you're growing because you guys grew so fast. When is it time to spend money on ads? How do you know when to go up or down and when, you know, pour the gasoline on the fire, put the pedal to the metal, et cetera? Talk us through the thought process and spending money on advertising. I think that spending money on advertising is always worth it.

When you're starting out small and you don't have a lot to spend, then I would say from the clothing side, I would say that you would spend money in physical presence, spend money in influencers, spend money in things that feel organic if that's what your clientele demands. Because I feel like the space of a brand has to have a feel. What I tell my, even my team, we don't sell products. We never start with the what, start with the why.

We sell feelings. And so that's what our marketing does. And so relying heavily on marketing, if I can get behind our marketing and I can get behind our customer service, and I can get behind, lastly and I can get behind our customer service and I can get behind lastly the product that we actually sell then at that point I'm going to double down on everything that I can and if my return on it is you know it's two times my return on it's seven times I'm going to go and go all in every single time or knowing that we might lose on something you know and now

getting into like you know different influencer spaces and. I think it's always worth it. But I think that we also have to look at these days paid ads are everywhere. And so you have to think outside the box and think like how to knowing what my consumer base wants and desires, how can I be there for them? What can I get in front of them? And so and sometimes that's not digitally. But, you know, if you sponsor live events, yes, there are events. Because I think in a lot of times that shows the grassroots of your company and what you're into, you know, like say, if you're a brand that's heavily into UFC, like let's say, um, Sean Willand, for example, like when, you know,

when lines not cheap, wants to show who they are, right, They go into their knucklepike club. So, you know, in Dixit, we early on were, you know, involved in a lot of the motorcycle events, you know, and I also, I never make it investment on a car, because, you know, investment on some auto generally aren't great. But the thing is for me, I have to look at it as like, does this show in this section, like the C10 market, are we gonna pick up a truck market by showing them that at the core of it, we know everything in this area.

And same thing in motorcycles. And so we always have to stay fresh and showing that we're in it, we're still here, and this shows it. And so a lot of times on that side of business too, that's an investment and it's not you showing off your stuff. You're investing and showing your customer base, or my customer base, showing them that we're on the forefront.

We know what's going on, we're a part of this. And then that way, your customer, most of the customers in brand space, they want to feel like they belong. And you're letting them have something to belong to, which they're gonna wanna purchase into. Sure. So talk us through, you've also done some really cool partnerships, you've partnered with musicians, you've partnered with athletes, can you just talk us through a couple examples of like a partnership with the musician and athlete or band, etc.

Yes, so during, during COVID, what I found was unique was that musicians couldn't tour anymore. So put a lot of them on the sidelines. Suddenly, they had a need for me. Whereas before, I'm just another clothing brand. So we got involved with them. And one of our biggest ones notable today would be Metallica. Who's that? Is Metallica? No.

And it's been really cool and unique because, again, those are things that open us to a bunch of different places. It's been amazing working with them too. Yeah, the other thing is once you get a bigger influencer, a big celebrity, a big band, or one of the legends of all legends, Metallica, it makes it really easy to get anybody else. And so I say this often, when you're first starting your brand,

whether it's an energy drink, a coldening brand selling pillows, doesn't matter what the thing is, getting into that first retailer, getting that first influencer, getting that first partnership partnership will set you up to get other partnerships, other retailers, etc. And so when I first started the energy drink, I did whatever I could to get into 7-Eleven just to place it in 10-7-Eleven, I got into my first Budweiser distributor, and then all my meetings, I just said, oh yeah, I got Budweiser distributing, I got 7-Eleven, I got pictures of me in front of the Budweiser truck, I got pictures of 7-Eleven and my drinks

on the... It makes it really easy to get into Kmart, Walmart, Target, everybody else because you're in 711, you got Budweiser. So if you can get Metallica or if you can get your version of Metallica meaning an influencer, celebrity, partnership, retailer, etc. You are much more likely to be getting into the other competitors. So influencer will much more likely work with you if you have other influencers. Celebr influencer will much more likely work with you if you have other influencers. Celebrity, much likely work with you if you have other celebrities. You have C-Fighter and much more likely work with you if you had other UFC fighters or boxers. And so as you guys are thinking about it, whether you do it for free, spend money on it, etc.

Just try to get those first partnerships or the first retailers or those first deals so you can use that to leverage to get other deals because people will say yes for this one key reason You remove the reasons to say no If I'm already in 7 11 and you are shell gas station, why would you say no? I'm already in 7 11 they paid me you can see it on the shelf. There's pictures of it I can show you my cell through rates for two months. Why would you say no? I'm already proven that I'm good in there I sell my drinks in 55,000 stores 43 distributors back in the days when there was no social media. I sell my drinks in 55,000 stores, 43 distributors. Back in the days when there was no social media,

I had my space. Okay. Driving around, I was wrapping semi-trucks and wrapping NASCARs and wrapping freaking hummers and things like that. Like I had 93 hummers driving around. And I was here in Arizona actually at the Budweiser distributors driving store to store, going to Danny's car walks like I was everywhere to sell my drinks. I don't remember whether I'm

delusional or not ever someone saying no. You know why? I didn't ask. I walked in and said I'm already with all these distributors. I'm already in these stores nearby. That car wash has me. That guy's station has me. How many cases would you like? I don't remember. I was saying no because I already had the leverage of everyone else already buying from me. Why wouldn't you buy saying no because I already had the leverage of everyone else already buying from me. Why wouldn't you buy from me? I had irrational confidence because other people bought from me.

Absolutely. Alright, last segment. When it comes to we talk about making money, investing money, and giving away some of it to charity, talk us through your thoughts, why should brands or individuals have some philanthropy or some charity element to their company? So we're heavily into this and so I'm glad that you ask I mean, you know from from money perspective obviously it always makes sense however It drives me to keep on going, you know, and a lot of times, you know as entrepreneurs

I think that we you know we can get dried up on on you know inspiration can only go so far and you know everyone asked you How do you stay inspired? Well, well, you know always so far and everyone asks you, how do you stay inspired? And it always goes down to your why you're like, and so for us, we have in our office it says grow to grow our support. And that support being in anything that we believe in, and our ethos as a brand, I think it's very important as a community that you're building at work,

or the community that you're building in your customer base as well, is showing them what it's going to and then be able to make a difference with that. So we constantly do flannels that will ally with someone and give the proceeds to the cause that they have to do with and do several different charities and several different type of organizations, you know, probably choose about 15 to 20 different ones a year and try to like and try to change them up every year.

You know, it's great for your company. It's great for the people involved in it, but I think as an entrepreneur as well, I mean, that's my favorite part of it and that's the stuff that really drives me because, you know, when you look back on it and somebody told you you couldn't do it, it's really cool to show a cool car and it carries zero weight. But when you can look back on it and look at how many lives that you changed and give a purpose to what, you know, what took all those hours, that is everything. Absolutely. Ladies and gentlemen, you have just watched the money Mondays. I really want, what is your Instagram handle? I want people to make

sure they check it out. It would be Dixon, Fl dix x x o n dix x o n flannel co this is really important once you guys are checking them out on social media you can obviously trust and enjoy that the brand is amazing because again people vote with their credit cards meaning they've done over a hundred million dollars in sales that's a lot of votes the people have paid To buy their clothing over and over and over over the years So you can trust in the quality in the brand that he's built You'll enjoy the products that they created outside of just flannel shirts They have new products as well so make sure you check them out support them and their brand

But also see how they built that like watch their social media check them out when I talk about obsessively stock your competitors You may never start a clothing brand, but you might start something, a snack company, an energy-ging company, fitness company, etc. Look at the way the Dixon built themselves. Look at the culture behind it, how Danny built something in just 10 years to do 100 million. That's crazy. So check them out as a brand. And also, as you guys know, every time I like to end it to talk about the fact that we grew up thinking it's rude to talk about money. And I think it's rude to not talk about it. We need to talk about rents, leases, sales, invoices, taxes, phyco, credit scores, everything between, because otherwise we just don't know, because we don't have these conversations. So have the discussion with your friends, family, and followers. Check us out on the moneymundays.com,

the moneymundays podcast, subscribe, like it, share with your friends and family, and we will see you guys next Monday. See you guys next Monday.