The Money Mondays - NFL Player Turned Real Estate Investor & CEO of RepeatMD w/ Larry English & Phil Sitter 💵 EP 110

Episode Date: February 24, 2025

Like this episode? Watch more like it 👇Watch ALL Full Episodes Here: https://www.youtube.com/playlist?list=PLs0D-M5aH-0IOUKtQPKts-VZfO55mfH6k---The Money Mondays is a business podcast here to teach... you how to make money, invest money, and donate money by showcasing some of the world's most successful people and how they do the same. Hosted by serial entrepreneur Dan Fleyshman, the youngest founder of a publicly traded company in history, this money podcast gives you an exclusive behind the scenes look at how the wealthiest celebrities, entrepreneurs, athletes and influencers make, invest and donate money.If you want to learn more business and investing while you work to improve your financial life, you're in the right place! Subscribe: https://www.youtube.com/@themoneymondays?sub_confirmation=1Dan Fleyshman,The Money MondaysLearn more here: https://themoneymondays.comWatch all the podcast episodes: https://youtube.com/playlist?list=PLs0D-M5aH-0IOUKtQPKts-VZfO55mfH6kLet’s Connect...Website: https://themoneymondays.comPodcast: https://podcasts.apple.com/us/podcast/the-money-mondays/id1663564091Twitter: https://twitter.com/themoneymondaysLinkedIn: https://www.linkedin.com/company/the-money-mondays/about/TikTok: https://tiktok.com/@themoneymondaysFB: https://www.facebook.com/The-Money-Mondays-110233585203220/

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Starting point is 00:00:00 2009 I was drafted by the San Diego Chargers, 16th pick overall. I come into the first money I had ever seen. I looked at properties that I wanted to presumably invest in and rehab and what have you, but didn't invest, didn't buy anything. Fast forward two years, I saw what some of those deals and some of those properties had appreciated to. I was like, wow, that's what everybody was trying to tell me but I'm not missing out on the opportunity this time and so 2013 was when I began to invest in property and flip seven-figure
Starting point is 00:00:33 Homes, I mean I'm playing football and in my offseason. I'm doing deals There were a few years towards the end of my career where I was earning more in the real estate space than well on the field Forget about cash and forget about having money in the bank. I want cash flow. ["Money Mondays"] Ladies and gentlemen, welcome to a special edition of the Money Mondays podcast. We are here inside of an RV motorhome parked in front
Starting point is 00:01:03 of Ty Lopez's 100 bazillion dollar mansion here in Beverly Hills, California And what I've decided to do today is while we have an event going on inside We pulled the RV motorhome outside right here by the fountain and I've got back to back to back to back Podcasts and our very first one is a friend of mine for many many years He's played on the field in sports in the NFL and played in the business field investing in real estate and doing developments there. So we're going to talk about all things business, real estate, how to transition from athletes to become a business person. Cause I'm so excited that he did that and I want more athletes to do that. So I'm going to ask him some serious questions about that. So without further ado, give a quick two minute
Starting point is 00:01:39 bio Mr. Larry English, and then we'll get straight to the money. Oh man, Daniel, thank you so much for having me. It's an honor to be here, you know, Legendary Money Mondays. So this is a moment for sure. Yeah, look, I'm grateful to be in this spot. Two-minute bio, guys. 2009, I was drafted by the San Diego Chargers, 16th pick overall.
Starting point is 00:01:59 Life-changing moment, especially coming from rather, you know, modest background, you know, middle class, Midwest, blue collar, family, middle class, family, and I just had big aspirations. So I learned at a very, very young age, at 23 years old, that, you know, big things are possible. I played a seven-year career in the NFL and I began developing property in my off-seasons around 2013-2014. I was always up in LA. I was training here in my off-season so I began buying property. I wanted to get more active in my investment of the capital that I was earning on the field.
Starting point is 00:02:45 So I had a eight year, eight, nine year journey in the property development and investment industry. So I really transitioned from professional athlete to entrepreneur and just really became super, super passionate about the entrepreneur space and just the archetype really of a founder. It is something that I think is roughly just embedded in me at the core and now I'm at this place in my life where I'm really focused on you know serving other founders with the value that I have in the health optimization arena in the
Starting point is 00:03:24 peak performance arena because that's really my bread and butter to be quite honest. It's been something that I've been focused around optimizing for the last probably 25 close to 30 years in my life and I feel like this is something that is very critical for high-level founders and entrepreneurs. So it's a passion project that I get to spend my time working on every day. So I'm going to start off with a very hard hitting question.
Starting point is 00:03:53 Yes, sir. There's a famous statistic that within five years of leaving the league and then it fell over 80% of athletes sadly go bankrupt. Why do you think that is? So I think there's a couple of reasons. I think that when you take a professional sport per se, you take a professional sport, I think maybe like the entertainment industry, actors, things of this nature, you
Starting point is 00:04:27 move those to one side of the line, if you will. 99% of everyone else that makes it to millionaire status, multimillionaire status, even billionaire status, they do it in the realm in the arena of business in some form or fashion. Whether it's as an employee or whether it's as a founder or an entrepreneur building something that they have explicit control over themselves. But long story short, it is a very iterative process and especially when you look at a business for instance you won't be able to build and scale a successful business that
Starting point is 00:05:10 doesn't implode without at some point throughout that journey figuring out at a very deep level how to manage capital income expenses the finance realm is a critical part of any business Just as is marketing right and So to be a professional athlete, it's not that case at all so you couple that with someone that's very young and Add on top of that the time frame for which they have to create those earnings such a short five years right as business as a business person we can play this game into our 80s 90s I mean look at look at Buffett right so I
Starting point is 00:06:00 would probably make the argument that just as many entrepreneurs and business people have gone broke as well For sure, for sure. But what's the one key difference, right? They can go right back up to the plate and simply do the same thing they did before. Right, or they can't go back on the field. The entrepreneur can shake it off, go file through bankruptcy, cry for a few years and get back into the field. And if a player doesn't get to call back the chiefs of the charges, like, hey, I'm 39,
Starting point is 00:06:27 can I come back? Like, unless you're Tom Brady, you don't get to go back. I think Gronk did that, but Gronk did that. Hey, I was just kidding about that retirement. Let me come back for a couple more years, and I'm gonna leave again on y'all. The reason for the question, guys, is there's a couple key things that would happen.
Starting point is 00:06:43 Someone goes from being a college kid where there was no NIL, where it means they didn't get to make millions and millions of dollars the way that college kids now do. When we grew up, I had Ricky Williams and household named guys that were living off of 40 bucks, like a week. Like we were eating burritos and cutting it in half. Like Darrell Russell from the Raiders,
Starting point is 00:07:02 he was living with me, and he would literally joke about they would all pitch in like five bucks each to get jack-in-the-box. Because they weren't allowed to have a job. You literally weren't allowed to have a job while going through college. And so nowadays, a lot of college kids are balling, making crazy money.
Starting point is 00:07:14 The reason I ask the question is, imagine you're 21, you get signed to the Chargers, you played there for seven years, now you're 28 and it's time to retire, you're time to move on to business. The problem is, most of the guys keep the same overhead. So they were making four million a year in the league, but they were spending 80 grand a month, and they don't realize that 80 grand a month adds up real fast
Starting point is 00:07:36 because they're covering their friend, their ex-girlfriend, their ex-wife, their parents, their uncle, their cousin, their cousin's cousin's friend that they loan 50 grand, like boom, boom, boom, and they keep up the overhead and no more income. And then they're like, wait a minute, I've got four cars, two houses, like three children. There's all these things that are going on
Starting point is 00:07:54 with the overhead side, but they didn't fix the fact that they don't have the income coming in and they're not deploying the capital. And they're surrounded by people that are asking for 50 grand here, 100 grand here, can I just get five grand a month? Oh yeah, it's only five grand a month. Well, no, that's 60 grand a year.
Starting point is 00:08:08 For the next five years, it's 300 grand. But you only made four million in the league. You just paid 8% to your cousin. The thing is too, is once you start, especially like with family members, right? Once you start down that cascade of events as it relates to kind of taking over the economic needs of others,
Starting point is 00:08:33 then it gets very dicey and hard to, at some point, just cut them off and kick them to the street, especially when it's someone that you care about and love. You know what I mean? So that's the thing to also remember, is when you take on these commitments, these commitments oftentimes tend to be a perpetuity commitment that you just made, right? Whereas you put a perpetuity commitment against a finite income source, a finite time horizon on generating those millions. It gets a little dicey. So I think there's so many variables at play.
Starting point is 00:09:11 I think that you bringing up NIL, that's the beauty of NIL. That's one of the reasons why I just think it's so incredible. Not only do the players deserve to participate in all the value they're creating, but they also now have this opportunity of kind of taking those lumps on the chin before they actually get to the real generational money if you will. Having said that I think there would have been some really tough decisions had I had to play college ball
Starting point is 00:09:41 in a world whereas you know I, think with me for instance, so I went to a mid-major college, right? I went to Northern Illinois. Northern Illinois is not USC, right? Of course. And what tends to happen, right, what we've been seeing a lot with the NIL and this Porter, Portal, if you will,
Starting point is 00:10:00 is when you have the kid that was chip on the shoulder, maybe not quite the top tier recruit, mid tier recruit, but just develops into a very nice player at a mid major program and does that very early in his career, call it his second, third year playing, he's a sophomore, junior, what's happening is SC, LSU, the big power five juggernaut schools are going to the guys at these mid-majors
Starting point is 00:10:29 and throwing half a mil, here's a mil, right? That would have been a tough decision for me to make had I had to make that at that time. And I would have never known what was actually in my cards. The fact that I would materialize as the first ever first round draft pick to come out of my university, right? And when you look at a potential or like an alternate universe up being, you know, still making it to the league, but second, third round and a fraction of the contract size out the gate, right?
Starting point is 00:11:12 So I think that while it is amazing, there's also all these other variables that make it a really complex situation for teenagers now to deal with, you know what I mean? 18, 19, 20 years old. So we cover three core topics here, how to make money, how to invest with, you know what I mean? 18, 19, 20 years old. So. So we cover three core topics here. How to make money, how to invest money, how to give away to charity. On the investing side, how did you decide
Starting point is 00:11:32 that you wanted to invest into the real estate game when you left the league? I think that it was something that I understood. And actually, you know, it's funny you ask that now that I'm really thinking thinking back to that whole like story arc in my emotions that were going on in this period of time, right? So we all know, most of us know that are old enough, having intimate awareness around what the world was like in 2008-2009, you know what I mean? Like the middle of the global financial crisis, right? And so being a collegiate athlete on scholarship in 2008, when all of that occurred, I'm in my senior season,
Starting point is 00:12:18 heading into, you know, I'm starting to look at my draft stock and all this stuff, so it's, you know, the writing on the wall is that I'm going to look at my draft stock and all this stuff. The writing on the wall is that I'm going to the league. Everything is sunshine and rose petals in my eyes, so I wasn't fully in touch with what was going on from an economic standpoint despite the fact that my mother ended up, she was one of those folks that was ended up laid off right after I got drafted ironically. So that was like the context for which I come into
Starting point is 00:12:54 the first money I had ever seen. And I remember at that time it was, oh, do we buy property? Do we buy a house? And so I remember I'm looking all over San Diego for a home and I didn't quite find when I liked. But I bought my mother a house and uh, about a year to later, 2010, 2011, I'm spending a lot of off season time in Los Angeles.
Starting point is 00:13:20 And so I'm looking at the housing prices in LA, which for me, coming from the greater Chicago area, looked very expensive. You look like some, you know, high sticker prices on homes right? Well by so obviously I looked at houses I looked at properties that I wanted to presumably invest in and rehab and what have you but didn't invest didn't buy anything and then fast forward two years I saw what some of those deals and some of those properties had appreciated too. I was like wow that's what everybody was trying to tell me but fast forward two years I saw what some of those deals and some of those properties had appreciated to I was like wow that's what everybody was trying to tell me but I couldn't see it right so I said to myself you know what I'm jumping off the stoop I'm not missing out on the opportunity
Starting point is 00:13:56 this time and so 2013 was when I began to invest in property and to rehab and flip, you know, seven figure homes. So that was how I organically landed into the real estate industry, right? And once you do a couple of those and see success, I started to feel like, oh, I could do this. I'm pretty smart. I mean, I'm playing football and then in my off season, I'm doing deals, that it got to the point where I had earned, there were a few years towards the end of my career where I was earning more
Starting point is 00:14:32 in the real estate space than on the field at the time because there were miles on my legs, and so my career as a player was starting to sunset. And so I was like, this is gonna be what the second chapter looks like for me. And so that's how it started and it just grew from there. You know? So look at this camera real quick.
Starting point is 00:14:53 Yes, sir. And talk to that 21 year old football player that just got $8 million contract. They're coming out of college in Chicago. What would you tell them to not go waste their money on three watches and three cars and a bunch of craziness, night clubs and bottle service? Here's what I would say. I would love to talk to that.
Starting point is 00:15:12 The 21-year-old cat that's getting drafted that has a sign-in bonus and a guaranteed contract day one, please understand how what you have in front of you is not a guaranteed career. It is an opportunity. It's a moment in time. Now it's a blessing nonetheless. But it's an opportunity with which you don't necessarily know when that window is going to close. And so what you need to do is you need to make some very important investments. The first investment that you make is a time investment. It's a time and a passion and a commitment type investment where you invest all of what you are exactly where you are at in that career, in that moment, in that opportunity to become and materialize and manifest the
Starting point is 00:16:06 highest version of yourself as an athlete, as a player, that's number one because that is the opportunity that God has blessed you with in that moment. And then following that, there's going to be another very, very super critical investment that you need to make. You need to take that cash and you need to invest that cash into your mind because investing into yourself, there is no crypto. It's a better return than Bitcoin and investing in Bitcoin in 2013, 14 or whatever. Like I had the opportunity to do and didn't do. Jay Rich tried to tell me and I just couldn't see it.
Starting point is 00:16:45 But anyway, there's no investment that is more accretive and has more of an exponential return than an investment in yourself. So what are you doing in your off seasons? Take that opportunity to really invest in you from information perspective and the brand of you. You know what I mean? Because that is one thing that will never be taken away from you. I didn't quite understand that. I remember when I
Starting point is 00:17:14 was a young player they always talk about you have this opportunity to build a brand right? And I didn't quite grasp at that time what that meant but you know you know hindsight now being 2020, it is the one investment that will, beyond a shadow of a doubt, it will create a positive return. Now it's just a matter of when, but it's something that no one can ever take away from you to the extent you don't tarnish your reputation, right?
Starting point is 00:17:40 That is the, those are the most, the most accretive and the best investments that you can make. And the other thing that I would say is be cautious to the situations you get yourself into. Watch where you sign your name on dotted lines and just understand that you need to control your own destiny. There are many times and many instances,
Starting point is 00:18:03 like I had a couple very like you know fork in the world type moments in my investment career where I had incredible deal on paper, large deals and incredible team seemingly but it matters like your equity stake and your control provisions within a deal because because sometimes you never know what improper decisions could, from folks outside yourself that might have more equity or more voting rights in a deal, could steer you into, right? So these are the things that you need to think about when you start to think about actually investing in deals,
Starting point is 00:18:39 whether it be private equity, real estate, venture deals, all of those things. Just know that when, to the extent you're not in full control of a deal, if you sign as a limited investor into something, just understand that whoever is controlling that, you're giving them the keys to your destiny. So make sure you make the right choice with that.
Starting point is 00:19:00 If you are an athlete, an influencer, a music artist, a real estate agent, someone getting big commission or a big check or a big signing bonus, I implore you, please, please, please, please, please, don't go buy three cars. You're gonna get numb after the first car. I'm not saying don't go buy one car or buy one watch, but when you buy your second, third, fourth watch,
Starting point is 00:19:19 you'll become numb to it. You buy that Mercedes-Benz and that Porsche and that Lamborghini, I promise you, after two weeks, you're gonna be numb to that Lamborghini. It's just going to collect dust inside of your throat. It's funny you say that. I remember my emotions in that year in my life. I look back on it now and I was very much into buying status and attempting to buy like taste. Do you know what I'm saying?
Starting point is 00:19:49 And a perfect example of that is like instead of buying one watch, I took on this like identity that it seemed cool at the time, like oh I collect watches. I collect watches, yeah. Right, people do say this, right? And I guess it's fine to agree agree But to a certain extent, you know
Starting point is 00:20:07 Like when you just are touching the first money you've ever seen is kind of corny to get into that whole game Like let the money like season a little bit get used to it figure out what your real tastes are Before you just say I'm a wine collector. I'm a watch collector and all this stuff because it sounds tasteful, you know what I mean? And stylish, and then you look up and you see, you just signed a 20, 30, 40, 50, even 100 million dollar contract. But for me, for instance, I started to look around and this dude's worth nine figures next to me, multiple nine figures.
Starting point is 00:20:45 This dude's a billionaire and every time I see him, he got the same watch on. I've had the same watch for 15 years. And I'm a watch collector with this slew of watches thinking it's cool to wear different watches all the time, right? It's like something adding up. And when I noticed that, I'm like,
Starting point is 00:21:04 man, I'm selling all this stuff. I'm all the watches. I'm like having one watch. You know what I'm saying? Like so I think it's so easy to fall victim. 16 years. 17 years now. Jason Beverly Hills, Dunamis if you're listening. Yeah, that is the Dunamis. I remember those. Jason and Jaime. I had a I set up a retail store with the football player that passed away with Darryl Russell we built that store downtown San Diego and I had a display case for this watch company for Dynamis and When I got that watch I've literally since 2008 never even considered another watch. Yeah. Why it's amazing Hey, I don't think everyone is has that level of wisdom ingrained in themselves and like I
Starting point is 00:21:46 I really do applaud young cats when I see that because there are some that have this level of kind of like calm amidst all of this noise right that don't kind of They're in the environment, but not of it right there. They're there Player next to their lockers got a big huge chain on yeah, where's your chain? I don't need a chain like like let me give a real-life example guys So let's say you wanted to go buy this Lamborghini right and you're a football player influencer athlete sales rep making a big commission Something happened where you got a bunch of money
Starting point is 00:22:21 You going spending a quarter million dollars on that car Imagine this you go buy real estate like Larry did you're getting a five to one in spending a quarter million dollars on that car. Imagine this. You go buy real estate like Larry did, you're getting a five to one. So on a quarter million, it means you can go buy a $1.2 million house because you're only putting around 20% down. That $1.2 million house could start making you four grand a month for the rest of your life. So you wanted to go buy a watch or a Lamborghini, imagine if you're getting 50 grand a year forever. Not counting appreciation, not counting the tax benefits, all the other things, but just literally netting
Starting point is 00:22:49 four grand a month for so many years because you made that decision. And then later in life, when you start to have your fourth house and your eighth house and your fourplex and apartment building and you're cash-slinging six figures a year, okay, you can make different types of decisions because you're set forever.
Starting point is 00:23:04 The problem I see is someone makes 150 grand commission from doing some deal and then they spend all of it and then they think they're gonna go make that again over and over, it doesn't happen that way. Yeah, and what you just said right there, the reason why I didn't say any of that because before you go and make those moves, you need to invest into your mind
Starting point is 00:23:23 and you need to understand what you're doing before you go and invest those moves, you need to invest in your mind and you need to understand what you're doing before you go and invest in property, right? And a perfect example is like, one of the things that, one of the things that I noticed in, like after the fact is as an athlete, you get used to the whole work for five years for big massive contract that's an immediate shot in the arm, which is like tens of millions or hundreds of millions of dollars these days
Starting point is 00:23:52 now. And so you get used to that kind of like explosive, you know, injections of capital or economic gain in your professional life. And I think that dynamic can kind of prompt one to overlook the actual cash flow minded benefit of having actual long-term consistency and predictability in actual cash flow. Forget about cash and forget about having money in the bank. I want cash flow that is perpetual that I know that I got it into a secure investment that's kind of safe to a degree and then it pays me income every month and it doesn't stop. Whereas you get the big pop and the big contract,
Starting point is 00:24:48 but, and then you spend into that, that can dwindle very quickly over time. Even if it's not quickly, it can dwindle at some point in the future. Whereas if you only focus on putting out the cashflow, cashflow comes in and that's the only thing I spend, then that can go out into perpetuity, right? Well, I think that going into the investment space,
Starting point is 00:25:12 you have to be, especially as an athlete, right? You have to be very wary to shake off this mindset of I need to go do this deal that's gonna make me 10 million in two years or 20 million in five years or whatever it is. No, take the base hit that's gonna make me 10 million in two years or 20 million in five years or whatever it is. No, take the base hit that's gonna produce cash. I'll deploy however much money it is, right? Everybody's at different scales of this, right? But how much is that gonna pay me? Like, once I put the money in, what do I get paid next month? Right? And then what does that look like on a five-year time span? What do those cash flows look like?
Starting point is 00:25:46 That is the type of investment you really wanna do and that you really wanna make. Whereas I remember when I went into it early, I was looking for like, how do I do a deal that makes me $10 million in a few years, right? Where that's kind of the wrong mindset when you are talking about long-term time horizons, which the way that science and health is trending now,
Starting point is 00:26:09 you just wanna make sure that we, you know, don't wanna run out of money, you know, before you run out of life, right? And so that's really the name of the game. So I agree with you. Part of my investment speech, I do a speech called 40-40-20. And at some of the rooms,
Starting point is 00:26:24 what I do is I actually scare everyone in the room with this. I ask the room, I said, raise your hand if you have a child. Who here has a child? They raise their hands and say, well, when we grew up, our parents typically passed away between 73 and 75 years old, 75 for women. A lot of people here, your parents are gonna pass
Starting point is 00:26:40 around 83 to 85 years old because of modern medicine. Everyone that just raised their hand with children, your kid has probably lived over 100 years old. Because when we grew up, there was 64 ounce Slurpees in Jack in the Box. Very true, very true. Have you heard the word Slurpee? Super size fries and all of that.
Starting point is 00:26:56 Have you heard Slurpee? Have anybody said the word Slurpee in a decade? Well, when we grew up, that was everywhere. Now people go and get smoothies and they're taking shots, they're doing mental health, and ice plunges, and cold baths, and saunas. If someone did a cold bath when we were kids, we would've thought they were psychopaths. And then post-doc them.
Starting point is 00:27:14 I had to do that. I was doing it. I had to. And now, it's cool. People pay 60 bucks to jump into a bucket of ice because they want longevity and health. I say that because with modern technology and a lot of major medicines
Starting point is 00:27:26 and a lot of the huge diseases are getting eradicated, well, the children are likely to live to over 100 years old. Why does that scare people? Because then I say, well, what if your kid wants to retire at 65 to 75 years old? Before, they only needed like five to 10 years of money. If you want to go down the rabbit hole, it's hard for people to talk about,
Starting point is 00:27:43 but you really only needed like five or 10 years of money because If you wanna go down the rabbit hole, it's hard for people to talk about, but you really only needed like five or 10 years of money because you were likely to pass away. What if you retire at 75 and you die at 103? You need three decades of money. What if you just wanna get by on 50 grand a year times 30? We need 1.5 to $2 million, not counting inflation, not counting medical expenses, not counting other family members or anything else.
Starting point is 00:28:03 Just to get by, you need 1.5 million. The average American has 5,500 bucks saved up. Right now. So when you just think about why I'm so passionate and why this podcast exists, is we have to have blunt discussions. You have to learn about investing. You have to deploy capital into real estate.
Starting point is 00:28:19 You have to set yourself up for your children just to actually survive. Because if they live to 103 years old, you don't want them working at 96 years old at a grocery store. It's just not realistic. They're not going to do that. And so they have to learn about investing and you have to talk about it now. All right, last topic.
Starting point is 00:28:35 Yes, sir. You've been a big supporter of charities. You've been to a lot of my charity events. Why do you think it's important for families, for households to have some type of charity component with their families and kids? I think that here's the way that I look at giving, right? You get just as, if not more, being the giver as you do the receiver right so that's that's number one when we think about the spirit of giving and you think
Starting point is 00:29:17 about longevity and fulfillment and things such as, as you said, mental health. There is some very beautiful degree of fulfillment knowing that you were able to positively impact another. Whether that was financially, with your time, with your information and wisdom and being able to bestow that upon somebody else that is maybe a little bit further behind you in their journey and so I just kind of look at it as we need to have we would be well advised to have those that we as an example mentee we have those that we, as an example, mentee. We have those that we're on a level playing field with that we exchange like incredible ideas and give to one another in that way.
Starting point is 00:30:13 And then we have those that we mentor, right? That are maybe behind us on that spectrum or that curve of growth and personal development. And it's the same thing as it relates to resources, right? So I know that there were so many people in and throughout my journey that were responsible for me progressing to becoming the man that I was able to become in my adulthood. and so that was always where my passion lied as it relates to this spirit of giving if you will. I actually had a mentorship philanthropy that I ran for all of my career down in San Diego
Starting point is 00:30:59 mentoring other young student athletes in the lower socioeconomic communities of San Diego. I really just received so much fulfillment in being able to see kids that went all the way through our program from like eighth grade to graduate in high school to where they started to graduate in high school and getting scholarships and frankly just doing a complete 180 as it relates to how they dealt with people, how they approached their work in school and how they dealt with themselves out in the world. And so to see some of the successes that we had a part in
Starting point is 00:31:40 facilitating back at that time, I think it really even more deeply embedded the spirit of importance around around giving and so that will be a pillar that's a very critical within our household and my two-year-old beautiful baby India, she'll definitely grow up with that culture for sure. So these leads me to my last question I ask every single guest. I've never ever gotten the same answer. Okay.
Starting point is 00:32:07 So you grow, you build your health and wellness company, you build real estate development, and later on in life, hopefully it's 100 years from now, it's finally time for Larry to pass away. But you've accumulated $100 million for example. What percentage do you leave to your children? Yeah. What percentage do you leave to your children? Yeah, you know, it's funny that you asked that question because I don't necessarily know the percentage that I'm leaving to my children. I just saw a number that I'm leaving to my children.
Starting point is 00:32:38 That's 168 million. Yes. The higher power spoke to me and told me that that was what I was leaving to them. And that was like, I don't know, it was a couple years ago, a year or two ago that I, that that kind of like great number revelation came to me. And I even have that I snapped the picture in my, because it was in my calculator, I must have like did some math somehow and that's where the number like came from. And so I snapped it and saved it. And there was a verse that I had read in the Bible and forgive me that I forget, I think it's in the Book
Starting point is 00:33:17 of Proverbs, I think it was something that Solomon said, where he more or less said, a good man leaveth an inheritance to his children's children. And so I really like took that to heart. I feel as though that is an area of supreme importance to be productive in our lives and to provide options and resources for those that come after us. So when I looked at that $168 million number more recently, there was a part of me that said,
Starting point is 00:34:05 And my vision is that that is a lower percentage that I give to them Then what I pass on to others others Amidst the world wherever wherever those those folks are those causes of those charities may be but 168 should should be a solid start for them. So. All right, guys, check out Larry English on social media, watch his journey, especially as he's building in the health and wellness field.
Starting point is 00:34:34 Make sure to have discussions with your friends, family and followers about money. We all grew up thinking it's rude to talk about money. I think that's ridiculous. We have to have discussions about salaries and loans and taxes and interest and credit scores and all the things that are real life because we have overhead, we have bills to pay and we need to have these blunt discussions.
Starting point is 00:34:51 So check us out on themoneymondays.com. We do a Zoom call every Monday at four o'clock. I do live Q&A. You can register there at themoneymondays.com. Visit us for elevator funding, elevator mortgage, all things going on in the Money Mondays world. All those websites are available to you guys because we want you to have access to capital and access information because that is the way we fix our country from the inside out. Appreciate it guys. Check out Larry English across social media and we'll see you guys next Monday. Ladies and gentlemen, welcome to the Money Mondays. We are here inside of an RV motorhome parked at the Blacksite Ranch. On the right of us is Wild Jungle.
Starting point is 00:35:28 There's over 200 animals. There is camels and zebras and donkeys and ostriches and everything you can imagine over there. But what's happening today is day three of what's called Operation Blacksite. And luckily, our guest flew in to experience Operation Blacksite where he could learn how to shoot, how to fight, and how to escape over this three day session.
Starting point is 00:35:46 But since we're here, I figured, well, we've been friends for years. Why don't we do a quick interview? He's raised $54 million in funding to scale his company called RepeatMD. We're gonna ask him all things about fundraising, investing, scaling, hiring, and all the things that go along
Starting point is 00:36:04 with building a business that big, and what are his next steps and journey and vision for RepeatMD. As you guys know, we cover three core topics. How to make money, how to invest money, how to give away to charity. So we're gonna intermix those type of questions over the next 34 to 38 minutes.
Starting point is 00:36:20 We keep these podcasts to under 40 minutes for your listening pleasure, because the average workout is 45 minutes, the average commute to work is 45 minutes, so this episode will to under 40 minutes for your listening pleasure because the average workout is 45 minutes. The average commute to work is 45 minutes. So this episode will be under 40 minutes for you to be able to easily consume, share with your friends, family, and followers. Now, before we get into this,
Starting point is 00:36:34 I'm gonna have Mr. Phil Sitter give a quick two minute bio so we can get straight to the money. Awesome. Tell us everything. Yeah, thank you, Dan. So yeah, I'm Phil Sitter. I'm the founder and CEO of RepeatMD. RepeatMD has been around for almost three years.
Starting point is 00:36:47 We're top 200 apps in the world. We've generated over $2 billion in revenue for our clients. And before starting RepeatMD, I actually moved with my dad in the late 90s when I was very young from Vienna, Austria. So I had very much the immigrant life, right? Started working at a very young age and got into restaurants. I'm a fifth generation restaurateur, so that means generation after generation,
Starting point is 00:37:11 opened up restaurants. So I know a lot about that. I opened up restaurants. I did that for 10 years and I scaled that to 1200 employees, multi-unit, multi-concept. And then from there, wanted to create software for restaurants. And then from there to because of Covid, right? I ended up pivoting my software company from restaurants. And I found the aesthetics and wellness space.
Starting point is 00:37:31 So RepeatMD serves med spas, plastic surgeons, dermatologists, etc., etc. in all 50 states. And we're about to launch into Canada. Very cool. So before we get into the number of $2 billion in revenue we're talking about over there, let's talk about the beginning. How did you start RepeatMD and why? So I started RepeatMD as a pivot for my first software company. So I'm not an engineer by trade. I had what it was called a Stein Club in my German restaurants. So this was a club where you pay $200 for the year, you got a Stein, you got beer, you
Starting point is 00:38:03 got events, and eventually that scaled to the point that my Excel spreadsheet wasn't cutting it. And so I had all these people on my list and so it was a nightmare. And so I always just had this whole like membership concept in my mind that there should be memberships within restaurants. And this was like in 2012, 2013. And so as that scaled, I said, okay, well, now that we're franchising, we're franchising our restaurants, I need to find out like a virtual Stein Club.
Starting point is 00:38:30 So I built software at that point. I hired an agency to build software that would track members. And then I went to all the alcohol commissions and tried to get approval for a free alcohol club, which was very hard to do. And so that took like a year and I got 17 states to approve it, had to do all these sorts of things like ID verification and then like a reduction of over consumption, a lot of technical stuff, finally launched that.
Starting point is 00:38:56 As I was franchising, then a buddy of mine who owns 16 Mexican restaurants in Houston was like, hey, what if you did that for my restaurant? And so an idea was born in Houston was like, Hey, what if you did that for my restaurant? And so an idea was born where I was like, Oh, well, maybe this might be the better path versus owning a lot of restaurants, never being home. You know, I had my daughter at that time, she was just born and I was like, man, I'm going to miss all the holidays, all everything because of the restaurant industry.
Starting point is 00:39:23 And so I decided to take a chance and say, you know what, what if I started selling this? So part-time, I was running my restaurant group. The other part-time, I was selling restaurants, my software. When that hit a tipping point, that was interesting, a couple hundred clients, I decided to sell all my restaurants, sell all my real estate. And keep in mind, I was doing that for 12 years at that point. So I sold everything. My dad retired, who was my partner in the restaurants. And keep in mind, I was doing that for 12 years at that point. So I sold everything. My dad retired, who was my partner in the restaurants. And my wife was a partner in my other restaurant, sold everything, funded my own software company and said, fucking send it. Let's go. Let's go do it. So we had
Starting point is 00:39:58 about 500 restaurant groups use it within our first year. So that I thought that was the path and it was going pretty well. Then COVID happened. All of a sudden, no restaurants could pay me. And so all the QR code menus, like the scan the QR codes, I was running $50,000 a month on Google Ads to do free QR code menus for restaurants. So I was acquiring a lot of restaurants every month,
Starting point is 00:40:21 but for a free QR code thing where we would design it, send it, ship it. I thought of that as a way of restaurants every month, but for free QR code thing where we would like, you know, design it, send it, ship it. I thought of that as a way of like, Hey, maybe when this all recovers, they were ready a client. Maybe I could get them to buy the software. So anyways, I found it as like a disproportionate acquisition opportunity. Turns out that COVID was going to last longer than I was anticipating and I was losing, you know, a lot of money every month, probably like a hundred grand a month all in. And I needed to find other places to sell the software to.
Starting point is 00:40:54 And so, you know, we were doing country clubs. I pitched like a school board on creating rewards programs for attendance because that has like a big effect on like their funding, you know, because it has effect on tests, et cetera. Long story short, I pitched everyone the ability to create a mobile app for rewards for their business of any business, auto mechanics, pretty much anything. Lo and behold, I landed on a meds or ENT opening up a med spa and he was interested. So my co-founder and VP of sales at that time,
Starting point is 00:41:26 he was like, Hey, this might be interesting. And so we did it. He got a six figure return in 90 days. I went out in the woods, took some magic mushrooms, decided to pivot my entire company with my friends. True story came up with the repeat MD URL, went on GoDaddy, bought the domain. And then then you know I had a bunch of customers I said we're gonna pivot completely out of restaurants close this down removing a repeat MD and that's how repeat MD that started Okay So now you're live it's working and I like to use this example a lot by the way guys what you just heard was
Starting point is 00:42:01 When I see an original business plan It's really rare that that business that I invest into is gonna be the same one, one year from now, two years from now, three years from now, four years from now. Things change. Even when things are going good, things change. There's an evolution as you're building and scaling company.
Starting point is 00:42:16 And you're hearing it here with the repeat MD story that even now, things are gonna change along the way because you learn. You bring in new data, you get partnerships, you raise more capital, you get smart people around you. What if we did this? What if we had this feature? What if we had this bell and whistle?
Starting point is 00:42:29 Think about Instagram. When we all first started Instagram, what could you do there? A photo. That was it. Then, they all of a sudden get bought for a billion dollars in less than a year. They had like 11 employees, which sounded crazy, right?
Starting point is 00:42:43 Sounds insane. A billion dollars for a photo app. There was over 200 photo apps at the time, by the way. So why this one? Well, now they do over a billion dollars revenue every 14 days. Just to be clear. And that number's gonna get faster and bigger as we, you know.
Starting point is 00:42:59 And so it went from photo app to then, oh my god, you can do a 15 second video clip. Oh my god, you can do a 60 second video clip. oh my god, you can do a 60 second video clip, oh my god, you can do a three minute video clip, wait, you can do IGTV, wait, IGTV didn't work, let's remove that. You can do Reels, you can do Instagram Stories, now you can do DMs, pop, pop, pop, pop.
Starting point is 00:43:16 We all just think of it like, oh yeah, they always did videos. No, they didn't. It's an evolution over time as you bring in more money, more capital, smart people around you, and you're getting advice from people that are above you, alongside of you and your customers along the way. They're telling you they want longer videos.
Starting point is 00:43:31 Okay. They're telling you they want other options. Okay. They're telling you they want to show short form quick stories. Okay. Like they're just learning. And along the way they tried to buy Snapchat as soon as Evan Spiegel said no, guess what? Instagram stories became the biggest thing in all of social media history. We get more requests at Elevator Studio for Instagram
Starting point is 00:43:49 stories than any platform itself, even though it's just like a subsection of a platform. And so the point of this is the story you've heard about to get to RepeatMD, now we're going to go along the way. Once RepeatMD started day one and you started to get your first few hundred salons and spas on board and medical spas, et cetera, tell us how that evolved along the way. Yeah. I mean, I think the big lesson here is like, you just got to try things and as long as you have a good team that's committed to, you can pretty much figure out anything. And so we had like nine employees that transferred over from our existing company into RepeatMD and we just went all the way in. A mentor of mine, his name was Jay Abraham,
Starting point is 00:44:34 and he told me when going to market with your product, find out who already has your customer and just partner with them. And so we built a great product and then we found out who has our customer and we just partnered with them. And so at that point it was the medical manufacturers, the device companies that were selling a couple hundred thousand dollar capital pieces of equipment to doctors that they wanted to get in the cash pay. And so all we said to ourselves like can our product help them close more deals and can our you know the sales people from the company, can our product help them close more deals? And can our, you know, the salespeople from the company and can our product help the doctor or the physician buying the device help sell more treatments and building a mobile app that rewards patients, retains them, introduces them and educates them to all the different
Starting point is 00:45:20 services and now has financing, et cetera, et cetera, all baked in does all of that. Right? Doctor buys a device, concerned like how am I going to bring this up to my patient? You get a mobile rewards app like Starbucks rewards, but built for the medical industry, scan, get money, you know, get $50 towards any treatment, be able to buy the treatment, finance the treatment. It really closed that ecosystem. So that's how we launched. You know, I didn't raise any venture capital
Starting point is 00:45:45 till we hit six million of recurring revenue. So the company was like a $50 million valuation type of company by then. Because I was just very detailed on, let's find partners that we could help solve their problem. Let's acquire their customers because they've already paid for their customers. And then let's build off of that.
Starting point is 00:46:03 And so that's how we started. Okay, so someone out there listening, they want to either work with RepeatMD already paid for their customers and then let's build off of that. And so that's how we started. Okay. So someone out there listening, they want to either work with repeat MD or recommend it to one of their friends. Who are they recommended to? Who is the ideal client to use repeat MD? Yeah. So with, with repeat MD, our clients are med spas, plastic surgeons,
Starting point is 00:46:21 dermatologist, wellness clinics, et cetera. So any practice that has cash pay services and treatments. So as a patient, the way you would experience RepeatMD is you go into the practice and they have a rewards app like Starbucks rewards but for the medical aesthetics and wellness industry. You'll scan it, you'll get $100 towards a treatment or free treatment, IV, whatever, and then from there they'll have their own app and you can buy a treatment, free treatment, IV, whatever. And then from there, they'll have their own app and they, you can buy a treatment, a service, you can learn about services and treatments, you can send referrals,
Starting point is 00:46:50 et cetera. It's about taking some of the world's best loyalty technology and applying it to small businesses. And today the repeat MD app has over 2 million users and a top 200 apps in the world. So the way we did that is by acquiring some of the most talented engineers from the consumer app and e-commerce space.
Starting point is 00:47:11 And basically the way I think about small businesses and B2B software is like fractional ownership. I think of Phil that was running a restaurant, like it would be amazing if I had access to these people to build my app, but I could never afford that. So companies like RepeatMD come out and they're like, hey, we have the capital, we have the people, we'll build something special and you pay us monthly. And so our customers are practices, but our, what we say is our practices are the partners and our real customer is the patient, because it's a patient experience that we're after. So on the make money side, how does someone that has a spa, salon, med spa, et cetera,
Starting point is 00:47:49 how do they make more money by having RepeatMD? So we call the concept at RepeatMD Med Commerce, which is applying e-commerce to the cash pay medical aesthetics and wellness industry. So a patient has the ability to buy a service now at 9 p.m. at night versus just being limited to 9 to 5 p.m. Right. Right. So think about everything is e-commerce now. Why would the medical industry not be right. Telehealth is e-commerce already. But if I wanted a treatment I would have to drive to the practice and then go get the treatment. And that doesn't make any sense anymore.
Starting point is 00:48:28 When I think about the treatment, I pull up the app, I buy it and that's it. And if I want financing, I don't wanna have to ask for a credit application. Like, hey, this $4,000 treatment that I'm getting ready for a wedding, do you have financing? Sure, here's a care credit application.
Starting point is 00:48:41 It's like, nobody wants that. Rather, pull it up on the app, wedding ready package, buy, affirm, finance, done, here's a care credit application. It's like, nobody wants that. Rather, pull it up on the app, wedding ready package, buy, affirm, finance, done, here you go. Practice gets paid the next day. So it's applying e-commerce to the medical industry in which we coined the term Med Commerce. Got it, that's super cool. All right, so we talked a bit about the make money side
Starting point is 00:48:58 in general story to get to where we are. Let's talk about investing. Why is it important to invest into people for your company as you're scaling? Well, that's talk about investing. Why is it important to invest into people for your company as you're scaling? Well, that's actually a timely question. So we, after bootstrapping, which is, you know, bootstrapping is where you as a founder run the company without raising any outside capital. So we bootstrapped to six million of annual recurring revenue. From there, I took my first seed money, right? And we raised like $6 million.
Starting point is 00:49:27 From there, I made a massive mistake. So I got $6 million and I decided, hey, let me hire professional managers, right? Professional management. So I started hiring based off of resumes, right? And based off people that I would think would work out. And then I made it. Yeah, everyone, everyone got a job. And then from there, and we scaled from like 20
Starting point is 00:49:51 employees to 100 in about six months. Oh my God. Yeah. So we scaled really fast. And we were taking a lot of customers in product wasn't necessarily ready for that. And the management system, what I did, I made another critical mistake. So first thing is don't hire people just because of fancy resumes. Like one founder told me this and I'll never forget it. He's like, Phil, when you're interviewing people, did they succeed because of or in spite of, right, with the company's success? So did the company succeed because of or in spite of said employee? Right. So there's many people out there that worked with Meadow worked with Google worked with Shopify, etc
Starting point is 00:50:33 But that doesn't mean that they were at all responsible for Shopify success They could have actually been a huge cancer in the organization and they just happen to be there for six months a year or two years Right. So what I did is I hired a bunch of professional managers The issue with that professional management was I didn't have an operating system. So every department was ran the way they wanted to run it versus what's the repeat MD way. So now you have like nine departments all running differently and creating silos. So I had to, after that was created, I had to take a big step back and like totally, you know, do a turnaround in my own organization, even though we were very successful on the outside, inside the culture was no longer what I wanted it to be.
Starting point is 00:51:16 And so long story short, it took about a year to really get back into what the repeat MD operating system is. No silos, no politics, no bullshit, just everyone feeling like a startup again and at 100 employees or more. Like you still are a startup, but boy, like any time you get after 20 employees, your culture, whatever you built, whatever you think you built, can totally go away if you don't have an operating system. So long story short, that's like, if you are a startup founder,
Starting point is 00:51:46 before you start hiring professional managers, you need a very strong take on what your operating system is, what your culture is, who you hire, who you fire because of those systems. So next part about investing I'm gonna ask you about outside of investing in people is buying companies or acquiring companies to fast forward your scale. Why is it useful to as you're building a business to potentially acquire competitors or companies
Starting point is 00:52:10 that are smaller than you or midsize that you can acquire to help speed up the process of your growth? Yeah, acquisitions are really interesting because there's three ways to think about it. When you're looking at a competitor or looking at a potential partner, can I buy them? Can I partner? Can I buy them? Can I partner with them? Or can I acquire them? Wait, no. Can I buy them? Can I acquire them? Or can I build what they have? Buy, build, or partner, right? Buy, build, partner is the framework. And so when we think about acquisitions, we say, okay, buy. What does that look like? Which a lot of times you see companies being bought, but it's just really a stock exchange.
Starting point is 00:52:51 Right? It's like everything is fictitious. Companies worth $500 million, they acquired a company for $50 million. All they did is give them 10% of the $500 million valuation. Very little cash is ever being exchanged in these circles. Right? It's just like all based off, you know what, McConaughey and Wolf of Wall Street. It's a Fugaze, it's a Ferry Dust. A lot of companies are bought because of Ferry Dust, right? So that's one way to do it. And that's how most acquisitions are done today. The other one is you can partner or you can build. My
Starting point is 00:53:23 preferred path is partner and use us as a distribution channel and then if that becomes really exciting, then you can acquire them. But I almost never would think about buying a company first. I would always want to partner first, see who they are, see their culture, see do they have the ability to fulfill their promises and then from there we can buy them. And so I always think about partner before buy. All right, so investing in people, investing in acquiring companies, what about on the personal side?
Starting point is 00:53:52 When do you know like, okay, I've got enough capital coming in, maybe I can go outside of my core company, outside of reinvesting the business, I don't have to bootstrap anymore. When does someone like Phil start investing into real estate or businesses or private equity or even just the stock market and CDs and other things outside of your core
Starting point is 00:54:09 business? So before I started RepeatMD, I had 14 different companies. And during those companies, not like Dan, Dan's got 200 different companies, 300. What is the number? How many companies are you involved with? He's lost count. That's a lot of companies. And so, but what happened to me that was interesting was I wasn't hyper successful in any company, not to the level that I am today. And what I realized when I, you know, I made a conscious choice, I made a conscious choice that I'm gonna sell everything and just focus on one company, which I call umbrellambrella Wealth.
Starting point is 00:54:46 If you think of an umbrella, you see the stick and it goes like this. I would say most people can't do multiple companies to a stage that they've built the umbrella. You see like a company like Amazon Bezos, where he started with one company and he built that company very big and then he started acquiring other companies, Zappos, now he just blew origin, all the other different companies that he has, AWS, et cetera. And so what I would say to most young founders or most young people is focus in on a single thing, get really successful on it, make enough money and then branch
Starting point is 00:55:18 out. And so for me, our company is worth multiple nine figures, but this is the only thing that I actively do today because I want to get this company to a multi 10 figure company, multi billion dollar company, before I start taking active interest in anything else. So I'll passively invest in things, stocks, crypto, ETFs, some of the deals that, that you have, et cetera, but nothing actively. I have no time for active investments right now, but everything passive
Starting point is 00:55:47 But before I had anything this large I had 14 active investments and none of them were hyper Successful because my attention was divided by 14 And so now I'm a really big believer that if you're in your 20s You should get very skilled or go to one company, start your own company, whatever it is, and do that to the point that you can branch out. All right, let's talk about the philanthropy side. Why do you think it's important for companies,
Starting point is 00:56:14 whether it's for their culture, their employees, or their brand outside, to involve charity into their world? So, as you've said many times, people buy from people that they know, like or trust, right? And there's no greater way to show that, you know, who you are as a person than by giving back. And so giving back is interesting because when you're a founder, especially in the early
Starting point is 00:56:36 days, you know, like the bootstrapping days, you don't think of like, how do I give back because you feel as though that you can't even take care of yourself. And so one way that I would suggest to people to think about giving back is adding a disproportionate amount of value back to their clients and start with that. There's the personal philanthropy side, but I know many business owners are like very much stuck in that mindset of like, I don't have enough. We'll start with people that are in your inner circle, right? When I, we had, for example, when we had our restaurants, I created a very tiny foundation
Starting point is 00:57:08 called the Sitter Foundation. And we were not, we didn't have enough money just to give away. But what we did is we had an avenue for people that went through life circumstances that were uncontrollable. And Houston, a lot of hurricanes. And we would donate to that. And we would have our vendors donate to that. So when someone came in and said, Hey, can you sponsor this for a thousand dollars or
Starting point is 00:57:29 two thousand dollars? We had a foundation that could do that. And so it wasn't even our money. We just took some money that we were getting in already, you know, and you know, partnering with people to make that foundation. So even if you're a very small business, there's ways to make charity or charitable contributions, et cetera, real for you. But I think the most important thing is that in today's world of transparency, people really
Starting point is 00:57:52 want to trust the person before doing business. And person that's actively doing that, giving the charity, seems fairly trustworthy. Right? On a personal level, what types of charities, how do you know when something can impact you? The way I talk about it is, oftentimes it's usually like, okay, someone in your family had breast cancer, so that's what you support. Someone grew up homeless in your area, someone got Alzheimer's or dementia.
Starting point is 00:58:18 Typically that's how you find something. You will donate more money, time, and energy to things you care about. Right. Like, donate to Red Cross and donate to household name charities, you're just sending a check or a credit card deposit and you're just kind of checking a box. Versus, my mom had this, my grandma had that,
Starting point is 00:58:34 my friend from school had this, this happened in our community, maybe it's not a family member, maybe it's someone in your circle. When you find something, it's not just about the money. You could literally donate your time. Like the toy drive, I rarely raise money. I didn't even start raising money until a couple years ago
Starting point is 00:58:49 because the first eight years, I just wanted people to volunteer or throw their own toy drives. This last one, we got 200,000 toys because we finally like, all right guys, let's rally the troops and let's, hey, repeat MD, will you donate? Hey, my friend, will you donate?
Starting point is 00:59:01 Then we actually started hitting the phones because of the scale. But for eight years, it was just us on the floor wrapping toys. When you find something that you care about, whether it's again in your community or in your life, it's not just money what we're talking about. You can donate your time, you can donate your energy.
Starting point is 00:59:16 That could be social media power. That could be your hands showing up, showing up to a children's hospital, showing up to senior citizen home and just spending your time. Or it could be you rallying the troops, getting the people in your communities or getting people on your social social websites to help donate and help spread awareness for something you care about. In your personal world, is there anything that has made you feel like, you know what, I really like this or this is a type of charity that I want to impact?
Starting point is 00:59:39 Yeah, I'm a father so anything that has to do with kids, like of course you have a six-year-old daughter So, you know, I've really I'm really been in touch with my empathy and my sympathy and I'm sure you having your daughter now It just changes your perspective dramatically So that's been something that's been like very relevant to me because as you know now You can't imagine the world and the pain of the world. You have a beautiful healthy daughter I have a beautiful, healthy daughter. I have a beautiful, healthy daughter. You can't imagine a world where that would be untrue and how you would feel, especially if you didn't have the resources to take care of your daughter. So yeah, that one, especially now being a young father is like very important to me.
Starting point is 01:00:19 So the question I ask at the end of every episode has never had the same answer once. And again, I have a feeling it's not going to be the same answer here. So many, many, many, many years from now when it's time for Phil Sitter to finally pass away and you have the six year old daughter and now let's say she's X amount age. Doesn't matter what her age is, but you've built Repeat MD to become a $12 billion company. Sold the company to Jeff Bezos. Actually, he's the one that acquires it. For 12 billion dollars you have let's say half the company, you cash out six billion dollars,
Starting point is 01:00:50 invest in real estate and accumulate all this wealth. What percentage of your net worth do you leave to that little daughter? Oh that's a great question. So I already have like a Acorn account for her. The way that I think about it is I will be her seed investor in as many businesses that she has that she has already had traction on. So she has to bootstrap whatever she wants to do. One, there's traction. I will be her first angel investor. And that's it.
Starting point is 01:01:23 I love it. See, it was not the same answer. That's so cool. All right, guys, when you're listening to episodes like this, I'm actually going to ask another question, but we're listening to episodes like this. I want you to see the different styles of the guests that we have. Some of them are building up companies. Some of them are working for companies.
Starting point is 01:01:40 And some of them are paving a path forward in the entire industry. Like what Phil's doing, he's creating a marketplace. He's creating an industry for a subset category, which is spas, salons, medical spas, et cetera. And that's going to expand over the course of time as they continue to go from $54 million in funding potentially more later to keep adding more and more scale, more and more employees, more and more smart people, and data from all of their customers, clients, et cetera. Going from $2 billion in created revenue to $5 billion and $10 billion, etc.
Starting point is 01:02:08 When you're listening, pick and choose, it might not just be for you. The Money Mondays is designed for you to have discussions with your friends, family, and followers. And so this might come up this weekend at dinner. It might come up a year from now with your friend that works at a salon or a spa. You're like, wait a minute, I remember this episode and you share it with them so they can learn from or potentially work with RepeatMD and then boom.
Starting point is 01:02:28 But it's not sponsored, just to be clear, this is a friend of mine, so it sounds like a whole commercial for this right now. But the point of it is, it's a very useful company. I like the butterfly effect. If all of a sudden thousands of salon owners and med spas hear this episode and they get shared by their friends and they start making an extra 200 bucks a month, eight grand a month, 1200 bucks a month, and all of a sudden they do that for years and years and years, we've created millions of dollars of commerce
Starting point is 01:02:51 for people just from this 40 minutes here. And so I want you as you listen to episodes like this, think about who could I share this with? Who could I forward this to? Or who could I recommend Repeat MD to? Or who could I recommend, hey, go follow Phil Sitter on social media because it's important for you, this is the butterfly effect.
Starting point is 01:03:10 All day, every day my life has been about building up connections and relationships. I'm group chatting people all the time, I do it with Phil all the time, hey meet this person to help you with this thing, hey meet this person you can invest in this thing, hey meet this person maybe you guys can work on this thing. The butterfly effect is crazy because I do that hundreds of invest in this thing. Hey, meet this person, maybe you guys can work on this thing." The butterfly factor, that is crazy because I do that hundreds of times in a week. This may be part of your life in the future when you start to think about, I do know some salon owners, I can recommend this to. Or you're hearing a different episode like, I do know someone that could use this type of accounting or banking or
Starting point is 01:03:38 product or investment strategy, et cetera. We grew up thinking it's rude to talk about money. I think it's insane not to talk about it. We need to create more comments for our friends. We need to refer our friends' clients. Your friend's a personal trainer, send her some clients. Your friend's an accountant and they're good at their job. Do it to people that are good, by the way. I'm not just saying refer just because they're your friend.
Starting point is 01:03:58 Some of the good accountant, refer them some clients. When you know someone is good at something and it's a very easy text message, why don't you think about referring some clients if they're actually good at what they do? You create business for them, someone gets the vendor that they're looking for, they need a personal trainer or they need a banker or they need an accountant, they need a doctor, whatever, and you become the middle person of that thing and it just creates more, more, more, more goodwill in our society and more revenue and more money moving around.
Starting point is 01:04:22 All right, one more bonus question. What is the future of our PMD? You go out there, you built this company, you've created two billion dollars in revenue and growing for all these different spas and salons. What is the next chapter? What do you see? The vision of the company really answers that question, which is our vision for the organization is for every person on the planet to have access to their own wellness journey. And what that means to me is you shouldn't live in a world where you're wondering, well, what should I do next? Whether you're interested in anesthetic treatment or wellness treatment, or you're like me and listen to all the podcasts, the Hubermans of the world,
Starting point is 01:04:58 the Peter Tias of the world, and you're taking your Apple notes, right? And you're like, okay, well, maybe I'll try this and become your own scientific experiment. Like there should be an aggregator of saying, hey, Phil, this is what you're interested in. This is what you could do. This is how all this works together. And here's a provider that can get this done for you. And so I just believe in a world
Starting point is 01:05:18 that everyone should have access to that. And that should be free. Anyone, you know, my daughter is six. By the time she's 18 She's gonna want to enhance her beauty or her or the way she feels at some point My dad's in his 70s and he definitely wants to enhance how he feels, right? And so between the ages of 18 and 80 we live in a world where we're looking to optimize ourselves We're looking to take care of ourselves. We're looking to have many, you know, years of life, but also life in our years. And so I want to be the platform and I want RepeatMD to be the platform that provides that to the world.
Starting point is 01:05:53 Very cool. Where can people find you and your company on social media? So on social media we're at RepeatMD and I'm at PhilSitter. Alright guys, this is one of those episodes again where it may be very useful for someone that you know. You go to a certain salon, you go to a certain spa, you go to a certain doctor, you could refer or repeat MD to that person and you don't know the butterfly effect of what you've now done. They're making more money, they're being more efficient, everything about their business
Starting point is 01:06:19 becomes better simply because you said, hey listen to this podcast or check this company out on social media, check out their website. That seven second discussion might literally make your doctor, your salon, your spa, a lot more money and be more efficient. I'll add something to that real quick. Wait till April of 2025,
Starting point is 01:06:39 because we're giving out away a Lamborghini Urus to anyone that refers for a PMD. Whoa. So whether it be a patient or a practice, you'll be able to go to our website and refer someone who should have access to RepeatMD because for a patient, we want them to get access to rewards, to financing, to memberships, et cetera. And for practices, we increased top line revenue by 22% the first year. So long story short, in April, the end of April, we're launching our Lamborghini Urus
Starting point is 01:07:11 giveaway or $200,000, your choice. You can even choose the color. And so we're doing that. So if you do have a med spa, plastic surgeon office, dentist, we're in dental now, wellness clinic, et cetera, that could use its own mobile app, then we have an incredible referral program that we give away yours to, and for every referral, it's $1,500 that that person gets paid.
Starting point is 01:07:34 So it's like a great- Whoa, that's a lot of money. It's a great referral program. Wow, that's a lot. So I appreciate you calling out RepeatMD, but like, yeah, that is a cool thing. I should have put this podcast on April, right? The Larry Gideons, yeah.
Starting point is 01:07:45 I'll just have you donate to the charity. All right, guys, check out Phil Sitter across social media. He has some really great content. His ads for the company are super fun to watch. Check out Repeat MD on social media. Go to their website, their mobile app, et cetera. Talk to salons, spas, talk to your friends about money, investing, and accounting, and we'll see you guys
Starting point is 01:08:03 next Monday at the money Mondays calm

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