"Podcasting is the ULTIMATE Networking Tool" - Sean Kelly 📡
00:00Ladies and gentlemen, welcome to a very, very special edition of the Money Mondayswhere we normally talk about three core topics, how to make money, how to invest money,how to give it away to charity.We're not doing any of that today because I am giving away my $15 million ranch.Yes, I'm being dead serious.It is free to enter.You can obviously buy a bunch more tickets and there's bundle packages, etc.And so I decided to interview someone who is fantastic at marketing.
00:30He has a marketing group chat with over 1,000 marketers in it.He has one of the biggest podcasts on the planet.And so I wanted to go over what's happening with this raffleand why I came with this crazy idea to give away 103 prizesand $15,000 ranch at the same time.We're going to go through that.But first, what I want to do is get a quick 60-second bio from Sean Kellyso we can get straight to the money.
00:48Oh, full circle moment.Thanks for having me, Dan.I always tell people you were my first mentor.I joined your mastermind when I was 21, spent half my net worth at the time.And it's the best ROI I've ever had.So thank you, first of all.But yeah, quick bio.I am the host of Digital Social Hour.
01:01We're one of the top-ranked podcasts in the world right now.200 million monthly views.You interview all the most interesting people in the world.Started off as a marketing show, actually.We hit number one in marketing and then switch over to the education category.So that's where I'm out right now.Why is marketing so important?Man, it's everything.
01:17And these days with good marketing, you can become a celebrity overnight.We were just talking about the Clippers.And if you know how to spend money in the right way, marketing can propel your brand to the next level.So when you say 200 million views of money,month. How is that happening? Is it the guest? Is it you? Is it a combination? Like, what makes200 million views happen? It's mainly the guest. So on my show, I have an 80-20 rule. I talk 20%of the time. I like to highlight the guests. And half of that viewership is from my own socialmedia channels. We get about 100 million off my Instagram, YouTube, and TikTok. And then the other
01:45100 million is from Clipper Networks, which are like fan pages that post my content.Wow. So this has become like a machine. Like you're doing a lot of podcasts. I've put a lot of timeinto it. Why focus so much on the podcast space? The media industry is blown up right now.podcasts are selling at crazy multiples. It's also really fun, man. It's really fulfilling,interviewing really intelligent people, get to meet the smartest people you can imagine.It makes me really humbled, honestly, talking to some of these people. Our mutual friend,Walter O'Brien, has been on, and, man, that guy is smart.Fifth smartest person in the world. Yeah, it's fun. You can make money off it. Those are the two
02:18things I look for these days when I get into a business. So how do you decide, because I'm sureyou're getting bombarded, hundreds of people trying to be on your podcast, how do you decide who'sinteresting who's cool who's smart who's funny like how do you decide when there's so many optionsin the world yeah it's getting harder there's thousands of applications every month right nowyeah used to be i used to really have to find people when we first started and we had no viewsbut now it's the opposite issue so got a team now doing the vetting but myself i still have the finalsay and all the guests and for me followers actually don't matter and i agree with gary v thatfollowers are becoming more and more relevant these days people should not be focusing on followers
02:51they should be focusing on views and engagement so when i'm studying a guest i look at whatthey're talking about. And I frame in my head, I'm like, can I make this guy go viral? Can I amplifyhis message? So someone that's out there, they want to be on your podcast. I want to be onthe top podcast on the planet. How do they get a hold of you or your team? Like, how do they goto the process? Yeah, we got a link on the site if they want to apply. I know we share a lot ofguests, so happy to send you some people too. But if you're interested, we'll put a link in thevideo, I guess. So let's say someone's on the podcast. They get interviewed by Sean Kelly. And a videodoes go viral, 67 million views. What do they do the next day?
03:25you need a good funnel so like there's automations you could set up on yourinstagram videos where it's like comment a certain word we'll send you a link so setsomething like that up because you're going to get a lot of traffic you know we guarantee 10million views oh wow if you're coming on the show oh wow yeah so we run clippers to theepisode so you're going to get views right so make sure your team's ready yeah ready to go you'llget hundreds of messages on instagram um so have a good funnel have a good VA or whatever inyour inbox what do you think people are doing wrong on social media oh that's a really good questionman um i see a lot of just people try to copy each other like find your own lane you know there's
04:00so many podcasts but find what makes yours unique don't ask ever don't ever ask the same basicquestions like what's your story i hate that question that's why i do 60 second bio yeah let's go yeahget that out of the way um ask really unique questions these days with the i i use four differenta i programs to come up with questions for my guests interesting yeah perplexity open ai cloudand jemini and i find the best questions i summarize all their books i summarize their previous podcastappearances because I film 50 a month so I don't have time. 50 podcasts a month yeah so I don'thave time to like and sometimes I do eight so sometimes they'll be a double episode yeah I don'trecommend that by the way I'm just speaking from my point of view I don't have time to read all their
04:36books and watch all their podcasts sure so I like AI to help with that okay someone they getonto your show what makes them compelling what can they do when they get onto your show to standout I would study other top people in your space how they're delivering their messagebecause you're not going to be good at first so I wouldn't recommend coming on myif you've never been on a podcast, just being honest.Because I've had on a lot of first timers, and it's rarely ever good.My first 50 episodes sucked.I was terrible.
05:02You know, I'm a huge intro forward.They're nervous.Exactly, yes.You've got to develop that skill, and that comes from experience.Very cool.Now, what if someone wants to start their podcast?There's 5.2 million podcasts in the world, and they want to go fight their good fight.Because out of the 5.2 million, there's actually not that many that are consistent.
05:18What would you say to someone that wants to start and launch a podcast now?Super competitive space, super saturated.So I would ask yourself why.If you're just doing it for views, it's going to be really hard.If you're doing it to make money, it's going to be super difficult.But if you can use it as a networking resource to get access to people that you don't have access to,that's where I would start a podcast right now.So what's interesting about podcasts is it gives you an excuse, a calling card, if you will, to interview anybody you want.
05:42You can go try to get a hold of celebrities and athletes and household names, and you might get them on the show.We've seen the Gary V's and we've seen the Damon Johns of the world, the Shark Tank guys.Like, go on someone's first, second, third podcast.And even though it's not that good, they know that they're basically like, not co-signing for them,but basically signing their life that they're going to now have that big job.Look at Casey Adams, right?One of his first podcast was me, Gary V, and he had some Larry King.That was like his first week.
06:08Shout out to Casey, man.And now look at him.He owns a podcast platform, et cetera.And he was a kid when he did it in high school.So now someone decides they want to start a podcast.Do you think it's better to niche down or be a generalized podcast?I would start a niche out.first because generalized it's going to be really tough to find that core audience and you really
06:27don't need to be chasing millions of views you just need a good quality maybe thousand viewershipaudience base so i would niche down at first which is what i did it was a marketing podcastafter like a hundred episodes i talked about marketing i honestly got a little bored wanted to expandto other topics so that's where i'm at now but i would start niche at first so with the money mondaysi decided to focus on this core where it was very clear talking about money except for today because ofand because of this whole ranch give away.And Monday, so that they know when it comes out.I'm treating my podcast like a TV show.
06:56Every Monday, 8 a.m., no matter what, podcast comes out,whether it's one guest or two guests,I make them under 40 minutesbecause the average commute is 45 minutesand the average workout is 45 minutes.And so I knew that that 35 to 40 minutesis what people could consume.I'm not Joe Rogan, I can't do three and a half hour podcast.
07:12I could, but I'm not going to get to listen to rate that he does, right?And so I'd like to keep it short, sweet, and focused on three core topics.Again, today's a special episode because I got Sean Kelly in the building and we want to talk about marketing.But normally I just cover three topics over and over and over, and I'm asking them these core questionsbecause a business owner that owns restaurants versus a rapper versus Gary V versus Gary Brekaare all going to be different types and styles of answers, even for the very same questions.So for you, when you're having these four platforms search the questions, are you then deciding,okay, this is what's going to go viral or you just want to ask and get creative with them?
07:46I want to get creative.If I want to ask some stuff, I want to challenge them.I want them to really be put on the spot.I want the guest to be saying, wow, I've never been asked that before.Wow, really good questions.Like, if they're not saying that on the episode, I feel like I failed as a host.Like, I want them to be a little caught off guard, honestly.Like, these guys have been asked the same question hundreds of times.
08:04Like, it gets annoying.I'm sure you get asked the same thing every day.So I want them to just be comfortable.I want them to open up and I want them to have a conversation.So speaking in that, I'm going to challenge you.You used to be introverted and quiet, especially at our first masterminds,had celebrities and athletes and actors and you were very quiet and reserved how did you get pastthat how are you now sean kelly that everyone knows you throw events and a thousand people show up
08:26with two days notice like how are you Sean kelly now so i still am i still am an introvert andactually i got diagnosed with autism ADHD all this mental conditions traumatic brain injuryso i didn't realize that till later in life but i've always been shy man but yeah that first eventi think i showed up in sweatpants and a hoodie and yeah i didn't know what i was walking intomeeting Justin Bieber in a hoodie or whatever.That was on me, but I think I gained confidence through success.I don't think you can read a book and learn confidence.I think you got to actually take some action.
08:55You know what I mean?Yeah.There's a quote by Lisa Billy that she says,knowledge breeds confidence.And it's been stuck in my head because it's basically like if you go study everythingabout a topic,you'll feel comfortable selling it on stage,saying on a podcast,
09:08saying it to each other.But when you don't know,and someone says,oh, how do you cook an egg?You're like, what do you mean?or how do you start a real estate company?I don't know.But if you actually know it inside out,
09:17you will feel confidenttalking about it on stage,on a podcast, etc.Exactly.All right, now I need your help.Yeah.I launched ranchrapple.com.I've been working on this for a month.
09:27And the way it came up was,about a month ago,this lady went viral in Ireland.She was selling her house,couldn't really get buyers for it,and she posted it on this platform called Raffall.It was like a dollar ticket or $5 a ticket,and she sold like $2 million or something crazy.
09:43this a lot more than her house was worth and she made a ton of money.So I started researching all the different companies.Obviously, I end up with that main company that she used to figure out, how did you do this?Why did you do this?How does it work?What are the rules, et cetera?And what I found out was they've done this for 10 years.They've done 140,000 prizes.
10:02So they got it.They got all the things to, you know, make it work.They know all the legalities and rules and regulations, et cetera.And so my question is, I did two parts, raffling off a 15 months.million dollar ranch. The reason for it was I got multiple offers, but they were all fromdevelopers. I got five offers, but it was like, we'll put two million down or we'll put threemillion down and you carry the note or seller financing or be our JV partner. And I want to eithersell the ranch or keep it. I didn't want to be like a JV partner with someone I didn't know.
10:30Right. If I'm going to develop it, I'm going to develop it with some people that I knowand trust. And so the ranch has gotten billions of views over the years because of the realTarzan, because of our content and all the things that happened there, the military training,etc.But I wanted tooverdo it.And so from a marketing perspective,I then added
10:48103 other prizes.A car by Vanderhaal,like a really cool company,wild garage motorcycle,like a custom$40,000 motorcycle,laptops and headphonesand diamond watches
11:01and all these different thingsbecause I didn't want peopleto think I'm just doingthe ranch itself.I wanted to overwhelmand have over 100 winnersso that people all over the worldcould win.
11:11And then tied inthe world's largest toy drive.So this is our 12-year anniversary.We're doing BMO Stadium, December 13th in Los Angeles.We're doing the Miami Heat Arena again.We're doing New Jersey with $118,000 toy minimum guarantee.Wow.Like we're going to break all of our own records for the World's Lerges Toy Drive.
11:28And that's Trina's Kids.org, that's the charity.So saying all that, there's $15 million ranch, $5 tickets.103 prizes.The prizes are I'm either buying them or some of them are sponsored by different brands.What are your thoughts on everything I just said and how to get that message out there to the world?That is crazy.This might be the biggest giveaway of all time.Yeah.
11:51You might have to hit up Mr. Beast.Right.I'd love him to be part of it in some fashion because it is for charity.It's for the world's largest toy drive.So did what he just did with Team Water, I think it was?$12 million off one stream.So what if you started partnering with live streamers to do that?I would love to.
12:05I mean, that method clearly worked for him, right?Yeah.So maybe we find you some streamers to partner with, or Mosey with the book launch,maybe take some ideas from that, $150.I crushed it.Yeah.I always tell people, like, just follow what works.Like, you don't have to, like, people always get in their own heads, I think.
12:20Like, I was so scared to start a podcast for years because of the fear of judgment.And, like, I think a lot of people are like that with whatever business they're thinking of.When I say these things, what becomes compelling to you?Is it $15 million ranch?Is it 103 different prizes?Is it the world's largest toy drive?Is there something that clicks or stands out for you?What do you hear from the marketing brain of yours?
12:39The ranch is really fascinating.I don't think anyone's ever done something like that other than the girl youmentioned, but the toy drive also, if people really like kids, I think it depends on the person,but I love your toy drives. I was at the Vegas one last year, came through with some good oldTarget goodies. We'll do it again this year in Vegas as well. So we do 10 cities in 19 days. I flyaround like a psychopath with Vince Richie and literally fly to 10 cities and we might even do more thisyear. But my goal for this one is to overdo it. I did a Tony Robbins mastermind two months agoand he challenged me he's like
13:12I'm going to give you advice that you would give to other peoplehe's like you know people that are wealthywhy aren't you calling themand I said well I've been self-funding itor having people do one-on-one coachingand wiring into my charity like doing things to be creativeto get this $2 million a year that I needto support the charity
13:29and he said something that's burned into my mindand I actually get emotional mentally thinking about itand I'm not really an emotional guyhe said every time you don't call that rich personto donate, less kids get toys.Damn.And it's just stuck in my, I got a little tear.Like, it's stuck in my head.
13:45I'm like, the fact that I, my ego won't text John Kelly, hey, donate $1,000 or $100 or$500 or $500,000, whatever the number is for someone.Me not asking you to donate means less kids get toys.Yeah.And I've got 6,400 people in my phone that I should be texting, calling, that I have helpedover the years.Whether it's for a favor, or I don't know them well, or their acquaintance, he was basicallyjust instilling my mind that now I think about it every day.
14:08And so that's part of why I'm going to overdrive.Normally I launched my toy drive like November and like, okay, toy drives next week, let's go.This is three, four months out.And I'm already hitting everyone up.Like, we need truckloads of toys.We need to fill up stadiums.We need to fill up arenas.And so I am enlisting as much help as humanly possible for this toy drive.
14:28And I don't necessarily need them to donate.I need them the toys.I need the physical toys.And even when I said that, I'm actually not supposed to say that.I should be getting people to donate because that's what Tony wants me to do.And so I have to break through that barrier.But what are your thoughts about the toy drive?Why do you think charity is important for people to add into their world?
14:46For me, I loved it because I've donated online to charities and just being honest,didn't feel fulfilled.And then you break down what percentage of that goes to, like, staff and what percent actually goes to the cause.And it's sometimes 4%.Isn't that crazy?Ours is designed as 100%.Wow.We have no office.
15:04There's no payroll.There's no staff.everyone's volunteers.I pay for all marketing and shipping.Like I've been self-supporting it for years with Vince Ritchie.There is no overhead.And even as we get bigger and bigger, we don't need an office.Vince owns Hubble Studio.
15:18He's got 44,000 square feet of office space in downtown LA.I've got plenty of staff.He's got plenty of staff.None of them take a dollar.And so for me, that's what I, that, what's in your mind about charity, some people havecharity is a bad word because they look at it like, oh, only 4% goes to charity.or 10 or 20%, whatever the number is.And some organizations, the greater good is still there, right?
15:41They do need a huge overhead and they do need a huge staff, et cetera,but they've taken it some of them too far or they're taking up too much of the money.But it doesn't mean that we don't want that 10 or 20% to still go to people.There's still a greater good in theory.I've just been running this as a 0% charity, meaning 0% goes to overhead because of that.I don't want anybody ever questioned it.And also, I'm doing all of this in public for my long-term goal.the concept of saving the world.
16:08I want to be able to go tothe Elon Muskand Jeff Bezos' ex-wifewho's donating tens of billions of dollars, et cetera,and show them that I can efficiently do charitybetter than anybody in the world.Wow.For free.
16:21I'll never want a salary.I don't want anything.I want to efficiently do itby proving the world's largest toy drive,the tipping dinners,the Thanksgiving food drives,model citizen backpacks,all of my charity stuff that's very public
16:32is to prove to themso that I will be efficientwith their funds,like Elon did, where he was being efficient with the country's funds.I want to do that for charity, so they would trust in me to go out there and execute.Because there's only three core things that humans need.Food, water, shelter.Yes, they need love and other things on top of that.
16:50Let's actually survive in a desert or a jungle.You need food water shelter.All three of those are curable.There's no reason with Walmarts and targets and major chain restaurants that we don't have food water for everyone.There's no reason at all.And the shelter part's fixable because obviously how many hundreds of buildings are in Las Vegas right now,that are empty warehouses.Yeah.
17:07It's fixable.So what are your thoughts about the nonsense and crazy?I have a lot of thoughts on that.I've seen information online basically saying that world hunger could be solvedif like fast food chains and restaurants gave their leftovers away, which I don't knowif that's true, but.You know that in most states it's illegal, illegal for the restaurants to give food tothe homeless.
17:27Really?Like actually illegal.Wow.And if you went in and bought $150 of burgers and walked outside and gave it to the homeless,in many states it's illegal for you to hand it out.What?Yes.What's the charge for that?
17:37Like, that's crazy to me.It's insane.You can research it in a lot of states, not just some states, a lot of states.It's so frustrating because think about it, how much food does Olive Garden give away thatthey could be giving that pasta outside or the soups outside or the breadsticks outside?No one's going to complain that's homeless to take two-day-old or three-day-old food.Now, look, I'm not saying give them expired food, obviously, for sure.But there's so much food that they are not allowed to sell anymore.
18:02Look at the grocery stores.After a few days, they're legally not allowed to sell.sell it, or they don't want to sell something that's a little bit unripened.You think if I'm homeless, I'm not going to eat an unripened orange or a tomato,I'll take it all, give it all to me, to feed my children, to be my friends, to feed my family,to feed myself.I don't care if it's a little bit off.And there's so many things that are not expired, they just have like a dent in the tomato
18:23or a dent in the fruit, and they can't sell that either.Wow.They're not allowed to give it away in a lot of states.And so there's some great companies that are coming out.There's one called Gooder, G-O-O-D-R.she's building like free grocery store type things and collecting a lot of food I love thefree grocery store model that would be my dream to grocery stores that are free and everyone gets acertain debit card like a gift card and they can use every single week and it gets recharge every single
18:49Monday for example that'd be cool tell me your thoughts what do you think about what's passion for youin the charity space um yeah stuff like that where it's closer to 100% of what I'm giving is goingtowards the cause and that's what you do with the toy drives that's what I think Tony Robbins doeswhen he feeds the homeless.So stuff like that.My question to you is,do you think that's possible at scale?Absolutely.
19:07Do you think so?You have to make it efficientlike a business.So the same way we were talking earlierabout Everbowl, one new restaurantevery six days, 104 locations.Imagine Jeff Fenster sells Everbowl one day.And I say, hey, Jeff, do me a favor.
19:19Let's build grocery stores all over the countrythat are free grocery stores.Well, you now have an operatorthat knows how to build locations.He knows how to scale them.He knows how to make it efficient.It has 30,000 visitors a day.Why couldn't Jeff go do the same thing?
19:31for free grocery stores.He could.But he would need the capital to go do that.I believe that if I went tobillionaires and zillionairesand the general public,here's an efficient CEO.So Jeff sold the restaurant chain.
19:44Here's an efficient CEOand a big support teamto go do the exact same modelbut for free grocery stores.I believe that's very clearthat it's scalable and it could be global too.Those restaurants could be all over the world.But let's just focus on America.
19:57If you make free grocery storesand you place them in certain areas,you know downtown in a lot of cities is terrible right downtown L.A., downtown New York, downtownChicago, you know where a lot of homeless is.Even downtown San Diego, a gorgeous city, 22,000 homeless down there.And so could you make a grocery store in downtown and have a CEO run it like a business?Absolutely. Absolutely.And think about this.
20:18Not just the money to open the location, manage it, operate, etc., a lot of employees work asvolunteers because they get charity hours for doing it for their school or college or just becausethey want to emotionally.but a lot of the brands, the food brands and the beverage brands could be sending their foodand surplus items there and get a right off.Right, a charity donation.Exactly.And so a free grocery store is very, very realistic.
20:41And think about what happens if you feed the community.Yeah, I'd be very interesting to see if that plays out anytime soon.A free grocery store?There's talks in New York, right?Yes.So the lady from Atlanta that did Gooder, I mean, she's been doing it.Oh, yeah?Yep, she's been doing it.
20:55We're up?In Atlanta and other cities.Yeah.Nice.And her name is Jasmine Crow.It's been a fascinating to watch what she's built.And what I would really do is support someone like her to be the CEO, right?Come in and like, surprise, I got you a zillion dollars.
21:10You go do it and I'll help with the marketing and efficiency.Building together the Avengers, right, the all-star team, someone like Jasmine Crow who's super passionate.Some like Jeff Fenster who scale the chain of restaurants.Get those type of characters together.Maybe you go find the CEO of a Chipotle or find the CEO of a Ralph's grocery store.Get those people together on a board, like the Avengers, and say,how do we scale a free grocery store chain?And then you think about the same thing for other parts of life.
21:36Grocery stores are just the best because also your medical supplies can be picked up there.There's so many things that someone that's homeless or struggling needs.And let's just be real.There's going to be way more homelessness as AI gets better.Oh, yeah.Because the lower class is going to be very, very tough.And what happens when robots are serving all the food at Jack the Box, McDonald's, Burger King, Taco Bell, etc?that's like three or four percent of the workforce in America works at these fast food chains.
22:02What happens to someone that's 17, 18, 19, 20, 21 years old, or someone that has unskilled labor,if they can't work at something like that, where are they going to work?Yeah, that's a good, good point.Even lawyers, man, not just even these lower tier jobs, but I know lawyers are not hiring anymore.Well, that, what's the AI company for lawyers?They raise like $105 million before they're even live.That's how much capital went into it because it's obvious that most legal documents are what's called legalese.Most of it's just the same stuff.
22:33But they're billing at $400 to $1,000 an hour for the same stuff.Ultimately, you still need a lawyer to fight with you in a courtroom or fight with you and have discussions.But at some point, the robot lawyers might be taking over for most cases.Listen, if you're going to trial for murder, you're going to want a real lawyer, right?Yeah. But an AI, an AI or robot could help that lawyer become even more efficient. And that means that they might not need their subsidiary lawyers. They're, they're, they're helpers that work in the firm. And that could save them a ton of capital if they don't have to have those. So, all right, back to the marketing, put their marketing back on. When you're watching things that are happening on social media, how do you know when something's going to take off, whether it's a video, whether it's a picture, whether it's a caption, what do you think is that makes the magic happens for social media?I used to think going borrow was lucky.And it is for some videos like the Hawk Tour Girl and rare scenarios like that, maybe Ashton Hall.But since I've been able to produce these views so consistently for over like a year now, it's no longer lucky to me going viral.
23:34Like you can predict going viral.It's all about the hook.First three seconds, if I'm not interested, I'm scrolling, I'm gone.So you need good editors.And I used to hire overseas for editors, try to cheap out.But that's the one thing I hire American for editors.I hire college kids that are in the culture that knows what's going viral, what topics are trending.And when I'm filming the podcast, I'm also taking notes.
23:53People always ask me why I'm writing.I'm writing down a clip every time I'm doing that.So when I hear the guests talking, I'm literally writing down what I think will go viral during the episode.And then I send that off to my editors to clip up.Got it.Okay.Yeah.Because I've seen so many viral videos now, I have a really good eye for what I think will go viral.
24:09Are you prompting it?Like, are you kind of teeing it up for them to go viral sometimes?A lot of the times, yeah.In my questions, I'll give them like a layup opportunity to pop off if they want to.So I basically ask like a good.Do you think that controversy is useful?Can it hurt people?What do you think about that for social media?
24:27Yeah, I play that line.And I don't ever want to get too far down it because I've had like guests call out other people on the show.And I don't want to be known as that show.Right.Like that should be like a rare thing.It shouldn't be like always about drama.I don't think that's productive.So when I talk to social media influencers, we work with 3,500 influencers.
24:44I tell them there's a couple core things that you have to make a big decision about not posting.And it's mostly about.race, religion, and politics.The reason for it is, let's say you and I, let's say you're a Muslim, I'm Jewish.If we lock ourselves in a room and argue for 24 hours, we're not going to walk out and all of a sudden you switch to beingnever, right? And if you like Trump and I like Biden and we sit here and argue for 24 hours,we're not walk out the door that you know, Dan, you know what, I'm switching. I like him to.It's never going to happen. You're never going to switch your political belief or your religious
25:17disbelief. And so 50% of people are going to hate you for saying it. And the other 50% alreadyagree with you. And they can't agree with you anymore. And so can you do it? And obviously we'veseen people do it where they cause controversy. Andrew Tate, Bradley, they like to have fun with it.And some of them are doing both sides of the things, the spectrum, to create it. And it works.Engagement works from having people argue in your comment section. Some people love to do it.I don't think a lot of people have the thick skin it takes. Brad can brush it off. Andrew Tate lovesit. Like some people enjoy and thrive up of it. And so I tell most influencers to avoid thatsituation because I don't think that they can handle the repercussions of all these messages
25:57and mean messages and mean DMs that are going after them just for saying that they are Jewishor they are Muslim or they are political and this is their belief or this is what they thinkabout George Floyd or this is what they think about this situation. Like I'm not saying you can'thave your beliefs. Of course you can. But I believe that when you go out there and push youragenda on someone, that's where the friction comes in.talking about what you believe in, that's obviously perfectly fine,but telling someone else that they should change their religionor change their politics or that they are wrong,
26:25you're going to have a battle that you cannot win.So when you see certain things that are happening on social mediaand something is going viral,are there things that happen like when, let's say you put out a videoand it gets 14 million views and then jumps to 32 million views,or there are certain things you're like, okay, we should do this,we should put this follow-up post should happen,or we should do this here,
26:45Maybe I should do an IG live right now because all this attraction.Are there any tips and tricks there?Yeah, you definitely want to capitalize off trending content.And I agree with your advice.The way I combat that is I have on both sides.So I don't go too far down one lane.So if I have on a Republican the next day or even same day, I'll have on a Democrat.And I'll kind of balance that.
27:06But I agree.Like those topics can get you in a lot of trouble.I've lost a lot of sponsors.I've lost guests.I've lost a lot.I've probably lost tons of money having on certain people like Andrew Tate, Nick Fuentes.people like that it's just part of the game right now so you got to choose if you're willing to go downthat road and for me i'm risky so i am willing to take risks and pay the consequence i'm currently
27:25banned on ticot right now instagram just took down a lot of my videos so that's the game i'm playingbut uh i want the truth out there i want people to be able to voice their opinion and i'll let theaudience decide that's sort of my strategy yeah that's powerful yeah all right before we wrap upi need your advice i have to go global with the ranch raffleSo it's ranchraffle.com.I'm going to be hitting up.I already did one of the biggest TV platformsdid the interview for them two days ago.
27:53So that's going to be coming out.The largest publication,the most respected publication in the world,I already did the interview for them too.So I'm already seeding the market,but I need to do this globally.I want them talking about this in Finland,in Japan, and Tokyo, and Sweden,
28:07and everywhere, because this is a global raffle.And if I go over $15 million,let's say I go to $20 million, $30 million, $40 million,and something crazy happens,All of that money, 100% of it goes, they wire directly to the toy drive.They wire right to Trina's kids.And so I feel like I have a lot on the line.Most people, and the company told me that most people do three to six months for their
28:28contests, for their raffles.I'm doing mine for three weeks.So I'm doing very fast, very aggressive.It ends in the middle of September.And so what are your thoughts?Like, what would you do?If you were running the ranchraffle.com, what are some things that you would do to, like, hit upyour friends, hit up influencers, hit up, like you said, Mr. Beas or live streamers.
28:44like what would you do yeah so definitely hit up the live streamers i would have your assistant go onthe top apple youtube and spotify charts on each country have them email them get on all the toppodcasts and do that by country so that'll probably take her a while but uh do definitely do thatpartner with the streamers get on as many podcasts as possible get on as many news and press outoutlets as possible run some clippers if you have the budget for that and i think between thosefive things you'll be set so it's cool this platform actually allows you to do affiliate marketingtoo.And so that we're allowed to pay out to affiliates that want to promote it and push it,
29:16which is rare and awesome.And so we added in like bundles and packages, like buy $100 a ticket to get another $100.I'm actually running, it's two concurrent raffles.So one is ranchraffle.com.That's the $15 million ranch.But because there's a minimum guarantee for someone to win it, the way the system worksis they have to have a concurrent one for my other 103 prizes.So that's elevator raffles.com.
29:39But on elevated raffles.com, you can't buy a ticket.It's free.You just registered for free.And if you want more tickets, you buy ranchraffle.com tickets.And then we give you one for one.So you buy 50 tickets here.You get 50 tickets over here.So ranch raffle, elevator raffles.
29:55And these hundred and three prizes,you can only really get into a bunch more tickets by buying it here.And so I basically have to market two concurrent raffles,but focusing all my energy on ranchraffle.combecause you automatically get your tickets in elevator raffles.When it comes to the prizes, I went and did collabs.So fan basis is buying the iPads, 10 iPads.Everbowl is buying 10 Jason Tatum shoes and sneakers, right?
30:19Icon Meals is buying products.BeautyBoss.com is buying products.All my brands that I invest into are friends with, et cetera, creatures of habit oatmealwith KV.That's brilliant.I'm tying those brands in.When someone out there is trying to get brands to sponsor their podcast or sponsor theircrazy raffle, how do you interact?
30:37with brands and get them to want to sponsor?Yeah, so they only, a lot of them will only work if you have viewers.So the way I structure that is product placement.Because I have clippers, because I have people editing for my podcast on a paidperformance basis, I can guarantee views to brands, which is really hard to do.Because you can have a podcast, get 1,000 views, and the next one will get 100,000.But I'm able to guarantee 10, 10 million views a month on the short form clips, basically,if they want that.
31:01And the products are in my background.So if you have views, you could just offer that.I also do a lot of in-person events.So if they want to set up at the table, set up a booth or whatever like you, I'll do that as well, you know.So there's one question I ask on every Money Monday's episode.So I'm going to ask you that question.So let's say one day you have children, whether you have children or adopt children.And you build up all these companies.
31:24You got you're deep into crypto, investments, you own pieces of companies.And let's say one day you're worth hundreds of millions and hopefully billions of dollars, but the time is to pass away.What percentage of your net worth does Sean Kelly leave to those children?Wow. You got me thinking far in the future now. So this is assuming I'm a really good parent and I have a really good relationship with my kid. Hopefully that's the case. I'm getting married in two months and I want to have kids soon. So assuming that, I would probably leave them a lot. But I know that's a controversial take. But if I did a bad job and like we didn't have a good relationship, I would leave them nothing.I've gotten so many different answers from zero to 100 percent. And it's very fascinating to hear the reasoning why. And I like the way that you said it because it is.about the relationship and the trust factor.I want to trust that my daughter is going to go out thereand be able to effectively spend this money,
32:13effectively use the money, invest the money,donate to charity, et cetera.And I'm hopefully that I can be a good parentto pioneer her to go do thatand make her want to go do that.And if you don't have a good relationship,then you can't trust in that child to go do that.And I think it's an interesting take that you have.
32:30Okay, where can people find you, find the podcast,find all the things that are going on in your world?Sean Mike Kelly on Instagram, guys,digital social art podcast thanks so much man this was fun awesome thanks for having you
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