The Money Mondays - She Gets Billions of Viral Views with ONE Simple Formula 📈 E62 Adley Kinsman

Episode Date: March 25, 2024

Adley Kinsman is the CEO and Founder of Story House Media and VIRALISH, a Creator collective based in Nashville, TN helping brands and creators integrate themselves into viral communities at scale. She is one of the most-viewed female producers & content suppliers in Facebook history, continuously averaging over 1 billion monthly views. Adley is a sought-after expert in branded content distribution for some of the world's leading corporations. She has developed or starred in social campaigns for some of the nation’s leading brands such as Land Rover, TikTok, Jack Daniels, Frito-Lay, MGM Hotel, Children’s Miracle Network, Nissan, and more. Like this episode? Watch more like it 👇 Trent Shelton Gets Billions of Views Helping Over 15M+ People 🙏: https://youtu.be/I9eBvSnZjQo This Formula Guarantees Success & Lexy Panterra on Monetizing Social Media 💸 : https://youtu.be/Fmtx469c1xA The Power of Social Media: Michael Sartain's Guide to Making Millions 🤑 : https://youtu.be/8v4pJMlwHis Watch ALL Full Episodes Here: https://www.youtube.com/playlist?list=PLs0D-M5aH-0IOUKtQPKts-VZfO55mfH6k --- The Money Mondays is a business podcast here to teach you how to make money, invest money, and donate money by showcasing some of the world's most successful people and how they do the same. Hosted by serial entrepreneur Dan Fleyshman, the youngest founder of a publicly traded company in history, this money podcast gives you an exclusive behind the scenes look at how the wealthiest celebrities, entrepreneurs, athletes and influencers make, invest and donate money. If you want to learn more business and investing while you work to improve your financial life, you're in the right place! Subscribe: https://www.youtube.com/@themoneymondays?sub_confirmation=1 Dan Fleyshman, The Money Mondays Learn more here: https://themoneymondays.com Watch all the podcast episodes: https://youtube.com/playlist?list=PLs0D-M5aH-0IOUKtQPKts-VZfO55mfH6k Let’s Connect... Website: https://themoneymondays.com Podcast: https://podcasts.apple.com/us/podcast/the-money-mondays/id1663564091 Twitter: https://twitter.com/themoneymondays LinkedIn: https://www.linkedin.com/company/the-money-mondays/about/ TikTok: https://tiktok.com/@themoneymondays FB: https://www.facebook.com/The-Money-Mondays-110233585203220/

To your point, we have sustained over a billion views since 2020 every single month. And just not because we're getting lucky. I think a lot of people get lucky on social media and they go viral once and then they're not able to repeat it. Well, when it started happening to us over and over again, we're like, OK, well, there is a science to every art if you want to do it predictably sustainably. So that's really where our journey started. our journey started. Ladies and gentlemen, welcome to a very special edition of the Money Mondays.

We are sitting in an RV motor home outside of a party right now. Our party actually, and I'm sitting outside because I have a very special guest. She's in town. I don't want to miss the opportunity while she's here instead of us trying to coordinate months in advance. We're at a party. Let's just go outside. That's what the whole point of an RV motorhome is for.

So as you guys know on the Money Mondays we talk about three core topics. How to make money, how to invest money, how to give away a charity. Each of our episodes ranges from about 33 to 40 minutes because the average workout is 45 minutes and the average commute to work is 45 minutes. So that's why we make these 40 minute or less episodes for you guys. Now as we all know, we all grew up thinking it's rude to talk about money. We hear how the money money think it's rude to not talk about it. We need to talk about finances and credit and FICO scores and loans and credit and debt. What happens if your boyfriend or girlfriend asks you for money

and what happens if your friends don't pay you? Like, ah, these are real life things. We need to talk about it. And so those are the type of things we talk about here. We talk about our core three topics, but today's guest, we're gonna talk about social media and eyeballs and personal brand and corporations and how to work with companies and how to build up your personal brand through your true authentic self. She has over one billion, yes, with a B,

billion views per month. And she didn't do it once, she's done it for years. Literally, no, I can't think of anybody else that can say that. That's all I've done is a decade of work in social media. I can't say anyone else that does over a billion views month after month after month after month for years. And so without further ado, wherever you are in the world, give a warm round of applause to Abby. Thank you so much. Such an honor. I'm so humbled to be here. This is such a pleasure because I just want to be Dan Fleishman when I grow up.

Yeah, yeah, yeah. See how good she is? But truly, yeah, you were the OG in the space that you were the person I was chasing. I am old. That's what she's saying. I am old. Just by a couple of years. Just by a couple of years. All right. So the way it works is if you could give us a quick two minute bio and we get straight to the money. Sure. So I am one of the most viewed female producers in Facebook and Snapchat history. Other people say that, not me, but I will take it. Because yeah, to your point, we have sustained over a billion views since 2020

every single month. And just not because we're getting lucky. I think a lot of people get lucky on social media and they go viral once and then they're not able to repeat it. Well, when it started happening to us over and over again, we were like, okay, well, there is a science to every art if you want to do it predictably sustainably. So that's really where our journey started. And as far as what we're most proud of today and where we hope to go. Prior to that, I was in music. I was

in on NBC's The Voice. That's what got me into the world of entertainment. Was really frustrated with a suit behind a desk, determining when, where, how, why, and actually if I could be successful. And so just started making videos while I was touring, opening for Blake Shelton, actually. Which was kind of the epitome of what I thought I wanted to do as an independent artist and just making my way through. I was like, man, this is it. But this isn't what I'm truly meant for. I know

that I want to entertain on my own terms. I want to give other people confidence in their own authenticity and their own abilities. So how do we do that? And there were a series of events realized maybe I could do this and then just have stayed the course through all the ups and downs. And as you know, there are plenty. Absolutely. So what's the name of the company as you know, there are plenty. Absolutely. So what's the name of the company? What brands do you work with? Like what are the things you can talk about?

Sure. So only two years ago, we kind of were like, hey, let's formalize this thing. Cause in 2020, when we started getting a billion views a month, it was just me and my husband pranking each other. And as we know, the world was just glued to their phones. So we went from averaging 20 million views to over 200 million views a month in 2020.

And our minds were blown. And we just saw how much this was changing our life and how rapidly, and my husband was at the pinnacle of his career, he was flying private, building hospitals. And he was a hospital developer. And for six months, he was like, is this just a fad or what's happening here? So we waited out for six months.

He couldn't give me a thousand guesses. That wasn't one of them. Right? Yeah. But he was an engineer and he's like, oh man, this formula really is like black and white. Like we could rinse and repeat this. And we did it for six months before he quit his job. And it was like in the middle of the pandemic

and everyone's losing their jobs. And he's like, yeah, but I'm going to go, I'm going to quit my dream job that I worked my butt off to get to. And I'm going to go make prank videos for a living. You can imagine his family just losing their minds over that. But then our friends, they've lost their jobs too. And we were like, well, we can teach you how to do this.

We can rinse and repeat it. So we taught our my brother, we taught all our best friends how to do it. All of our best friends are now full time video creators, our family. and so then we're like hey, well, we're getting all these views and we're just getting paid from Facebook and snapchat and tik-tok and YouTube and Why aren't we integrating brands into this? Like why aren't we doing product placement because we can data share we could do it at a fraction of the price and

Really make an impact and serve these people to a higher degree with really transparent data. And so that's a little bit newer for us. But now that we're getting more brand flow, we need more creators trained in high retention content. And I can't train enough people one on one or one on three. And let's be honest, it's exhausting. And I didn't want to be a marketer. I didn't want to be a guru.

And I avoided packaging it and building a course or a remote training program for years. And eventually enough people got through to me and they're like, Ed, you need to just do this. Come on, you love teaching it. You love what you do more than anything in the world. And now we're about four months into online remote training for people outside of Nashville who want to learn to make viral videos as a job.

And then let them populate our pages that have 10 million followers or 4 million followers. They don't have to spend years building those and we'll just hand you a page, you know, and let you go and let you make money on the way up while you're building your own channels and your own pages. Wow. So that's the ecosystem I'm learning still. I have so much to learn, but that's what we do is we create creators that can then help us serve the brands and we just keep living the life that I always dreamed of. How can someone make their first few dollars on social media? I mean as you guys know there's so many ways to do it

there's so many ways and I think ultimately you have to start trying you can't think your way into this you You have a hundred bad videos in you that you gotta get out. You gotta get them out. Like you're gonna be so bad at the beginning, but you have to be and you're gonna watch your evolution go. And if you're still making video,

you're gonna look back at videos you were making three weeks ago and be like, oh man, that was crap. And that's how you know you're growing. Should they delete them or leave them up? Oh, leave them up. They're wonderful testimonials. You know, I look back at these videos and I but I'm glad because it's it's they were a time stamp in history. You know don't delete them. But I'd say no matter whether you have a service to sell, whether you're trying to get customers online,

whether you're trying to do what we do and get paid from the platforms, there's a million ways to make money online but video is really needed for all of them. So learning how to storytell, how to get attention, but video is really needed for all of them. So learning how to storytell, how to get attention, but do it in a way that's authentic to you. A lot of people look at us in our training and they're like, well, I don't want to be silly about it. I don't want to be an entertainer. I don't want to do what they've seen us do or what's of the content on our channels look

like. And what we're trying to overcome now is showing that this formula is one of the most highly transferable skills. You don't have to prank. You don't have to be silly about it. I do that because that's authentic to me, you know, but it's not authentic to them. So in our coaching, you'll see that we show you how to apply it to any niche ever. So someone's out there listening, they got 10,000 or 50,000, 100,000 followers and they're building it up. And then they get a knock at the DM door and someone slides in their DMS and says I Want to pay you to post on social media?

How much do you charge and they're like sitting on the other side listening to the podcast like what I charge How do you the heck do you figure out? What do you charge to a brand? You know, there's all these calculators online and things that are supposed to help you figure out for me My authenticity metric is- They're all full of crap, by the way. They're so full of crap. They're so full of crap. They're like, whatever makes me excited about it.

Cardi J gets 1.6 million posts. I'm like, not the wires I sent her. Right, yeah, no kidding. It's whatever makes you excited about it. Like, there was a time where I did free product exchange and I was stoked about it, you know? But I would never take anything that's super inauthentic to you. If you care about your brand, you want to be in the game long-term. Like we can

read authenticity now more than ever. So one, do you want to be aligned with that brand? Two, don't lie to people. Like there's so many shapeshifter and bodysuit stuff that are now just like total full of crap. And if I would say test the product first and if you like it, if you align with it and you care and you truly want to have influence long term, make sure you like and trust the brand and then negotiate whatever like feels good to you. I mean honestly, like if you would do it for 200 bucks, do it for 200 bucks. If you would do it for 50, do it for 50 if you see longer game in the deal, you know, and you want to be affiliated long term and over deliver for them every single time because these people that are hiring you to,

like I had a rep at FabFitFun and I've been with FabFitFun for a long time, I really do love, I love what they do for small businesses, I love what they do for creators and then she jumped ship and but I would over deliver for every time and she's been to a couple other companies now and she's taken me with her everywhere she goes. Your reputation is everything. So don't shortchange yourself.

Yeah, at Elevator Studio, we pay 3,500 influencers. And when someone asked me for a campaign, like we just made a deck for a campaign today, I sent in personally the screenshots of the first 20, 30 people in my head out of 3,500. And I said I said, put them into the deck. Yeah. Why? Because I know they perform. Cause you trust them. Right. They're top of mind awareness. I think about them like, Oh, let's get Adley in there. Oh, let's get this person there. Oh, let's get this girl in there. Oh,

this guy's great. Boom, boom, boom. So what makes you trust an influencer when you've dealing with 3,500 people, what stands out to you in your mind when you're hiring influencers? That they over-deliver. They leave the post up. There's a lot of people that will post for a day and delete it. Oh yeah. Which it's okay if it's in the contract, but I just don't know why you do that. Like it's not, you know, they will post and repost to other platforms, not just the main platform. Like they'll post it on Facebook or Twitter or Snapchat or some other TikTok, you know, they'll post on other platforms. That makes me happy because I get

to show that to the brand, like, look, you paid for Instagram and they posted on three other platforms. Yes. Right. I get Brownie points as an agency and you get Brownie points as an influencer. Cause I'm gonna hire you again. For sure. Yeah. For sure. Cause what does it actually take for you an extra seven seconds, an extra 32 seconds, you're just copying and pasting. You're not making a different piece of content. Yeah. Right? If you tweeted or Facebook it or TikTok it and you made it for Instagram, you're just copying and pasting. And by doing that, I'm gonna hire you again. I'm gonna pay you two grand, five grand, ten grand, whatever the amount is, again. And I might

do it for years simply because you over-delivered. And how hard really was it? An extra 37 seconds. Right. And so that's what sticks out of my head. Yeah, that's great. Because you will post to every platform, as we do too for our brands, because we don't align ourselves with the brand that we're not gonna believe in. So even if my deliverable is just for TikTok

or just for Instagram, I'm posting it on a 10 million follower Facebook page too, because I like the content that I make, because the product identification, it was real for me. I hope it was good for them too. It was great for me. So someone out there is listening. They've got their influencing. They got their followers. They've got their first couple of brand deals. How often should they be posting on social media? Oh my gosh. That's another question. I feel like I love giving tangible advice,

but it really is different. I don't think you should post the same amount that I post that you post. I think it depends on 100% what your goals are. What are you trying to do? Are you trying to just go for awareness? Are you trying to extend past your current reach? Are you trying to go deep and offer more value? I would say I would, I think quality over quantity, but I think quantity breeds quality. I think you only learn what quality is when you do enough quantity. A lot of people will, a lot of people will, they'll hesitate, they'll just overanalyze and get stuck in their mind and then they won't post anything. And then they have all this weight and this preciousness on the singular piece of content and then it bombs and then they're like wow that was

the best I could do and so I'm not going to do it again for a while but we put out over 80 pieces of content a week. Really? Yes because we're just going through data and reps and reps and reps and the more reps you do the better you're going to get and your quality is going to go up because you got those 100 bad videos and you gotta get out first. And that's gonna tell you if you really want your dreams of being an influencer or a content creator, or you just thought you did, if it was gonna be easy.

And so those people who don't expect the quick wins or the quick money and they stay in the game for long enough, that's who we're looking for, that's who we're gonna serve long term because those are the hustlers. And those are the people that have the heart, that are gonna be in this for the long term. And they're gonna recognize that the same tools

that got them to this mountain that they're currently excited about are not the same set of tools that are gonna get them to the next top of the mountain. Because as you know, as well as I do and anybody that's listening, the top of one mountain is just the bottom of another. For sure.

All right guys, I'm to give you a quick breakdown of what you can do to remove the fear of posting on social media. So often people are like, I don't have the time. Well, here's what you can do. Pick a Sunday morning, 8 in the morning for two hours and just write on a whiteboard or write in your notes everything about a topic. So let's say you're in the real estate space or the fitness space or the food space or makeup space. Write out all the keywords and then Google search those

keywords and see all the words underneath them and now make a bunch of different videos based on what Google already told you is the top 10 items for that keyword. So if you're in real estate you type in fourplex you can make a lot of videos about fourplexes not one video a lot of videos about fourplexes, not one video, a lot of videos. Then you do HOA loans, then you do whatever, like a section eight housing, then you do Airbnb, then you do all these different terms, search that term, and then the top 10 terms, those all become 10, 20, 30, 40 videos just by searching what Google already tells you that people care about.

Yeah. Do that on a Sunday morning. Why did I say Sunday morning? Because now you save up 20, 30, 40 videos that you can film on your phone, by the way. You do not need a fancy camera to make content. You actually have a higher engagement on your phone than you will on a fancy camera.

You do fancy camera sometimes, but really if you just pull it on your phone, listen, you're gonna have great engagement. Why? Because it doesn't feel like an ad or a commercial. And so when you do it on your phone, people feel like it's raw and authentic. So you make 20, 30, 40 videos on your phone,

and guess what? Now you got the whole month of January or February, March covered. Done. So when you're busy on a Wednesday, you already have the video to post. You're busy on Thursday night with the kids. No problem. You already have a video to post. You can knock out a bunch of content on a Sunday morning. Next thing. Oh, I don't have, I can't afford a fancy camera. You are watching this on an iPhone, an Android or a laptop right the second. So by default, you have one of the nicest cameras in human history. All these fancy cameras that are in this room right now won't even compare to your phone iPhone 17, 18, 19. These will be antiquated

soon based on your phones. And then every time they catch up, because these are really fancy 5, 10, 20, 30,000 cameras, they will get antiquated every couple of years based on your phone's getting better and better and better and better and better because Steve Jobs is that guy, right? Even though he's got the rest of the soul, still that guy. So you can't say that you don't have a fancy camera because you do because you're listening to the podcast right this second on a device with a fancy camera.

So that's gone. Next, I can't afford to do social media. Facebook, Instagram, LinkedIn, TikTok, Snapchat, threads are free, free, free, free, free and free. You can post on YouTube for free. You can post on Facebook for free. You have no argument when it comes to this topic. You're sitting next to someone that gets billions and billions of views for half a decade.

There is no argument to doing social media. By building your personal brand, it will lead to deals, investors, partners, clients, friends, relationships, events, and everything between. And if you don't think you need it for yourself, do it for your kids, your friends, your grandparents, and everyone else that might have a charity event or a passion or a book launch

or selling Girl Scout cookies or whatever they're up to. You having five or 10,000 followers can help the people around you, not just yourself." All right. Adley, we talked a bit about the making money side. Let's talk about investing. You have to invest a lot into yourself, your equipment, your team, your staff, the big mansion for production, the studios, the travel.

Talk about investing into yourself and your business and your career as people are starting to grow as an actual business here. Oh man, I feel like I've learned so many lessons the hard way when it comes to investing back into myself. Because when you're just starting out, you don't know the right ways to invest because you do have to have this blind confidence

in some ways in yourself to give you enough confidence to risk things. And the amount of money that we've spent on risks that didn't pan out is plentiful. But some of those that I didn't think would work out did. And you have to be willing to risk and invest in yourself. And it is a gamble and not everything is going to turn out. But like it will go to even events, even things like this. We're like, maybe I meet people, maybe I don't.

It's your event. So of course we're meeting tons of like high quality people but people are paying to travel to be here to make one relationship that could change their life. But I think investing in yourself, yeah, investing in yourself when you get to events like this, I think people do have law of attraction

a little bit backwards, where they just think that they're just gotta go talk to everybody and be this person that is just attacking the moment that they put themselves in versus doing that dark work and being down in a hole for two years to actually refine yourself and become it before you are it. So then you resonate. And then once you resonate it, you naturally attract it.

For sure. And so I think it's that dark work of investing in yourself too. It's not all the events and the showing up and buying the fancy equipment and investing money in the way that we think of investing in yourself. Sometimes investing in yourself is waking up super early on those Sunday mornings.

It's the time and it's the commitment to the craft and it's the being willing to study whatever it is. For me, it's videos and virality and attention marketing and how do I, if I wanna be the best in this for the next 20 years, I've gotta know it better than anybody else. So my dark work and investing in myself is studying the craft in the most boring ways and realizing

that reading about algorithms. Yeah, it's the most unsexy thing ever. But it fuels what I ultimately want to do, which is I just love making videos. And I love teaching people how to make videos and make really, really good ones, not just chintzy videos that are going to fade out in a year from now, but really freaking awesome videos that are going to convert highly for brands and that are going to continue to build their reputation and their legacy. And especially when it comes to viral videos, these videos are getting millions, millions, if not hundreds of millions of views. You were talking about the ripple effect and the legacy. And if you're not willing to make videos for yourself, make videos for your friends and your family because it can change their lives.

For sure. When we think about the ripple effect of the people who have poured the most into me and that helped me become the woman I try to be today, like the best version of myself and the athlete that I'm still chasing. I have them to thank for that and they had a small influence. They influenced like maybe 10 people. I was one of them but think of how they shaped me and then now I'm able to influence hundreds of millions of people, you know

even if it's just with comedy even if it's just with levity or something silly but the ripple effect of you learning how to be authentic and story tell on camera and get your mission out there get your message out there get your brand out there your service your message out there, get your brand out there, and your service that is meant to help people, that's what you're here for, that's what your gifts are for, your gifts are for you, and so you can continue to serve.

So learning how to storytell, learning how to be on social media, and cut through all the noise, that's your mission. So do you think that people should be investing their time into one main platform, or should they be investing time into Facebook and Instagram and LinkedIn and Snapchat and TikTok and YouTube and spreading out across all the platforms? Fantastic question. My philosophy might be a little bit backwards than most, but I would say we create for one

and syndicate across all of them. We were optimizing for- Same answer. Oh, let's go. and syndicate across all of them. We were optimizing for us. This has shifted for us a little bit, but for the last five years, we've optimized for Facebook first, because it's the easiest to go viral share buttons right there. And it's just perfect the type of content that we're making. Right. But we would find the same content that would pop on Facebook, we would just cut it down to a different length. And we print five different versions of every single video

and make it platform native. But we optimize for one, for whatever your goals are and where your main audience is, ours was Facebook. And then we make it platform native for all the others. But you gotta be everywhere because you're gonna surprise yourself at where you actually end up popping. So this is called repurposing.

This is part of my speech. It's exactly what she just said is whatever platform that you love. You love to talk or you love Facebook or you love Instagram, make your content based on that platform. That's perfectly fine. However, even if you only have 300 followers on Twitter and 700 on threads and a couple of thousand on Facebook and a few people, tick talking around you still need to post on those platforms because one, you don't know which one you'll go viral. Two, you don't know where your followers live.

Meaning, you might have people on TikTok or on Twitter or on Facebook that don't follow you on their other platform, because they don't live there. They don't like the other platform. The platform that you love, they don't like, they don't even go there, they might not even have an account. And so you take an extra couple minutes

to copy and paste the exact same video The exact same caption that takes you an actual 20 seconds or 30 seconds It's crazy not to do it if it goes viral fantastic if it doesn't who cares it took you 20 seconds but what happens is those 300 followers on Twitter if Couple of them push the retweet button and what if Adley's one of them? What if I'm one of them and maybe we don't follow you but one of the people the retweet button. And what if Adley's one of them? What if I'm one of them? And maybe we don't follow you, but one of the people that retweeted you does. And I follow that person and I follow Adley

and then she retweets and I retweet. All of a sudden, your video goes from 200 views to 200,000 to 2 million because of a retweet and a retweet and a retweet. It's the butterfly effect. And so make your content for the platform that you like, Instagram, TikTok, Facebook, whatever, and then repurpose that content across platforms to build what's called omnipresence. Omnipresence is what you ultimately want, where it just looks like,

boom, there you are on a podcast, boom, there you are, I saw you on Facebook. Wait, I just saw your LinkedIn video. What the heck, you're in the press. Boom, boom, boom, boom. You get omnipresence and you build what's called top of mind awareness. If you get top of mind awareness in your category, in your niche, in your business, you win forever. If someone says the word realtor and they think of you, if they say personal trainer, they think of you, you win. All right, Ali, on the charity side, why is it important for people to incorporate charity either into their personal brand, their social media, their household, or their business?

I think there's a million reasons to incorporate charity into your business. But for me, what's it all for? And a charity can look different to you. It can be a proper 501c3 or for us, we kind of have a tithe that is 10% of our income that just goes into a service account. And when we see a need, we don't hesitate to meet that need because we have a whole bank account set aside for it. If a friend of ours is recently struggling with adoption

and they're both social workers, and adoption is so expensive, and to be able to not think about it and be like, whatever you need, like we got you. That's what it's about. Like you can make all the money in the world, but that's not ultimately the most heart fulfilling thing. It's fun to cash big checks,

but it's way better to write them and serve people and to actually legacy building things, like starting a family, you know, something that precious. And that is the most fulfilling thing that we've ever done. Money, it makes you incrementally like happier on the come up, but it's really just a tool. It's a tool on the way up and it's a tool once you get there. And then I've had the good fortune of just being surrounded by people who are more successful than maybe

I'll ever be. But every single one of them has said how much more fulfilling it is to just surf, to be a river and not a reservoir. And so I've just really adopted that on my come up and in our little bouts of momentum. And I just find the more that we let it all flow through and don't worry about it and we just be rivers and let everything good that comes to us and know that it's not for us, it's not for us to feel cool about ourselves, it's only so we can amplify others and amplify better missions than prank videos You know and so the more that we do that the more the abundance continues to flow the more that we take the focus off Ourselves and we put it on other people and it's the most fulfilling Ironically in that beautiful how that works. Absolutely

There's some social media creators that focus on charity I'm actually in a group chat you with them this weekend one is at Charlie and he raises millions of dollars per year. He's amazing. And then one is called MD motivator and he gets, I don't know, between three and 15 million views per video. And he surprises people like with a hug that leads to here's five grand, here's 10 grand, or let's go to the front row at the basketball game. Like he has these experiences and he just started incorporating brands this year. We had a long talk about it, and he finally was like, you know what, you're right,

let's start incorporating brands. And it went from him just doing something passionate that he was about to help people on the charity side to now he can write bigger checks. Now all of a sudden he's like, thanks to this airline, here's 50 grand instead of 10. Thanks to this company, here's 50 grand instead of 10 or five.

So it's been great to see, and I would love for you to to talk to them because obviously you know how to get lots of views and they're doing it for good. And they're Yes. Follow both those guys. Love. I don't know MD motivator personally, but I know Charlie personally, uh, for the last several years and just watched his dedication to, to being a river and watching how, when you stay focused and you just let God work through you and he's serving so many people, even when it wasn't easy. And I'm sure he had to have questioned his path. Like, man, this is, I'm trying to do a good thing here, but I keep getting robbed.

Our van keeps getting broken into. And you just see that, that fight against them. But he is so dedicated to service and that'll, that'll win every time. Yes. Super proud of you, Charlie. So if there is a charity out there listening right now, what advice would you give to the charity social media director to make some content to get more eyeballs

onto their charity? Beautiful. I would take that unique selling point that you have as a charity. And I would obviously find creators that align with that. And I would start a conversation and say, how can I be of service to you? Because they're getting hit up all the time, right?

But say, hey, I noticed that you made a video on this and how can we align with your message in the same way? The same way that creators should ask brands how they should serve them and be a good steward of the brand's time. I think brands reaching out to creators should do the same thing. Be like, hey, how can I offer value to you?

You have something in the way that you story tell and the way that you do content. I think we could really amplify each other and not just say, hey, I'm a charity, you should help us out, but say, hey, here's how I think we can be stronger together like any good relationship and reach out and offer value first because

they're getting hit up all the time. So if you just come at it then a different angle than most charities and offer to serve them, which is kind of going to be a mind freak for them anyway, I think you're going to have a way better success at building a really collaborative relationship, not just in the short term, but longevity. Last question. But long term. So as you continue to have the success year after year, video

after video, do you ever become numb to it or you still get excited when you hit 5 million, 10 million, 20 million, 50 million views on a video? I am still a kid in a candy shop. I still like we still have the expectation to go viral consistently. We know that not every video is going to hit because there's so many elements out of our control but we know that we are students at the craft and as long as we continue to study and be students and not think that we know everything and the more that we learn the less that we know but we know that we're dedicated to stay in this game long term and so I still get super stoked when we continue to hit the billion-plus mark every month I'm like, Oh Lord, this feels so awesome.

Thank you for letting me continue to have the best job in the world every single day and for so long. And I just continue to look at it like that, even when some months are down months and there's Hills and valleys like anything else. But I think when you just zoom out and you just focus on the long game and realize, okay, this is a journey, you know, it can't be winning all the time or I have nothing else to learn. What are we doing here?

You know, so I still really do, this is honest, I still feel like a kid in a candy store of all these new experiences because what was true four months ago, isn't true now. And what's true right now isn't gonna be true in four months from now. So it still feels fresh. And I think for anybody that loves social

media and loves storytelling, if you are a student of it, it's going to continue feeling fresh for you because it's going to keep you on your toes. All right, guys, you're listening to Adley. Make sure to check her out across social media. A D L E Y. Check out her company there. She has mentoring. She can teach people out there. Brands. If you're listening, obviously a lot of you guys are. Make sure to talk to her when you're ready to go Irish. And this is important to me. You know, we don't do ads here. This is a business, you know, that I'm funding because I really want people to have these discussions about money. And you guys noticed that with these podcasts, I could be reading ads to you for six, seven, eight, nine, 10 minutes at a time. I don't do that. It's not

that I'm against it. Obviously my job, my business is working with brands and paying influencers to post. I'm not against it. I just want to keep this a clean cut experience because I want you to have discussions about money. I want you to share this with your friends, your family, your followers, your staff, and have blunt discussion with them. If they want to be in the social media space, well, you should be telling them to follow Adley. You should be telling them listen to podcasts. If they want to be in real estate media space, well, you should be telling them to follow Adley. You should be telling them to listen to podcasts. If they want to be in real estate, go back and listen to some real estate podcasts that we've done and talk about real estate.

Have blunt discussions about money in your households, in your offices, in your schools because money is a tool. It is definitely not the root of all evil. You paying for your mom's medical bills, you paying for food for your friends and family, you paying for trips, you paying for expenses, you paying for clothes. These are all necessities and tools in your utility of your life. And we have to have discussion about it. We have to take out this old silly narrative that's rude to talk about it. You can talk about salary and rates and loans and interests and FICO and IRS and taxes and

all the things that are real life in our world. And so I just implore you that when you listen to podcasts like this, whether it's episode like today with Adley about social media world or it's about real estate, fitness, business, whatever, have these discussions, share the podcast with your friends and family, and we'll see you guys next Monday.