The Money Mondays - The Mompreneur's Guide to Millions: Danielle White's Journey from Stylist to CEO 💃🏻 E90

Episode Date: October 7, 2024

Meet Danielle K. White, Founder of DKW Salon, NBR, and ISLA Hand-Tied Hair. Danielle is not only the owner of DKW Styling Salon but also the visionary behind the Natural Beaded Row (NBR) hair extension method and ISLA Hair. Her exceptional attention to detail and creative expertise have clients traveling from around the globe. However, Danielle’s story goes far beyond her work in the salon. On this episode of Money Mondays, she opens up about her inspiring journey from hairstylist to multi-million-dollar entrepreneur and mother of four. Danielle reveals how she built two successful hair brands, NBR and ISLA, while balancing the demands of motherhood and conquering self-doubt. She shares her pricing strategies for maximizing profits, the value of investing in yourself and your business, and her approach to managing the chaos of juggling family, relationships, and a thriving career. Plus, Danielle discusses her passion for philanthropy and the crucial role giving back plays in her success. Tune in for a dose of motivation, practical tips, and the secrets behind building both a hair empire and a fulfilling life. Like this episode? Watch more like it 👇 Watch ALL Full Episodes Here: https://www.youtube.com/playlist?list=PLs0D-M5aH-0IOUKtQPKts-VZfO55mfH6k --- The Money Mondays is a business podcast here to teach you how to make money, invest money, and donate money by showcasing some of the world's most successful people and how they do the same. Hosted by serial entrepreneur Dan Fleyshman, the youngest founder of a publicly traded company in history, this money podcast gives you an exclusive behind the scenes look at how the wealthiest celebrities, entrepreneurs, athletes and influencers make, invest and donate money. If you want to learn more business and investing while you work to improve your financial life, you're in the right place! Subscribe: https://www.youtube.com/@themoneymondays?sub_confirmation=1 Dan Fleyshman, The Money Mondays Learn more here: https://themoneymondays.com Watch all the podcast episodes: https://youtube.com/playlist?list=PLs0D-M5aH-0IOUKtQPKts-VZfO55mfH6k Let’s Connect... Website: https://themoneymondays.com Podcast: https://podcasts.apple.com/us/podcast/the-money-mondays/id1663564091 Twitter: https://twitter.com/themoneymondays LinkedIn: https://www.linkedin.com/company/the-money-mondays/about/ TikTok: https://tiktok.com/@themoneymondays FB: https://www.facebook.com/The-Money-Mondays-110233585203220/

I'm honestly like self-doubt worthiness like if I'm gonna fail but as an entrepreneur you're always gonna fail It's about rebuilding and recreating so it's like you're testing to figure out what's gonna work in order to scale the business I got to this point where I'm like no I can be a mom and have success This is not one or the other the reason I started to have great success is because I looked at the numbers of what was making them the most money behind a chair and that was Herrick's sentence And so I'm like okay, so then I have to only market Herrick's sentence extensions so when I just started doing the numbers that's really when I was like okay sky's the limit. Ladies and gentlemen welcome to a very special edition of the Money Mondays we are here inside of the RV Motorhome Park at the Wild Jungle. We've been having a

whirlwind of podcasts recently. We just had an all-women's event last night, 30 amazing female speakers and timing-wise it worked out perfectly in between travels that we have an amazing female speaker here. Not just female speaker, an amazing speaker in general who's built businesses for many years. It's been very exciting to have her here. The timing worked out perfect because we got to do an animal tour. She got to feed over 200 animals right outside. And so as you guys know, the way this podcast works, we keep it under 40 minutes because the average workout is 45 minutes. The average commute to work is 45 minutes.

So this episode will be around 35 minutes for your listening pleasure. Without further ado, if you could give a quick two minute bio so we can get straight to the money. Perfect. I'm Danielle Kay White. I am the creator of Natural Beauty Roe Hair Extensions and Isla Hand-Tied Hair. I started this journey just doing hair and see what was gonna happen

and when things were spicy with me and Garrett, I built an empire and a brand and it's really kinda taken off. And I'm also a mom of four beautiful daughters and two dogs. And yeah, that's kinda who I am. I love it. So we covered three core topics here. How to make money, how to invest money, how to give it away to charity. Okay. So on the make money side, how did you decide to dive into consumer products and haircare products?

Okay. So my journey starts probably 15 years ago. I've been behind the chair as an artist for over 22 years, but about 13 years ago is when the market crashed and everything was going crazy. And the only skill I had in front of me was doing hair. Now, I kind of looked at hair as being more of a hobby. And it wasn't until we financially lost everything that I'm like, okay, well, what can I sell? And I had created a very unique way of doing extensions,

which I branded Natural Beauty Rose. I just figured out stuff with my hair and other women's hair to make them these beautiful, natural looking extensions that didn't damage the hair. So right after we lost everything, I'm like, what can I do? And actually the first thing I launched was an online course. And this was back when not very many people had,

were selling online courses. And not a lot of people were on social media. So it was actually really scary because the big names like Paul Mitchell and Vidal Sassoon were the only ones selling kind of online courses and things like that. So here I am, a broke mom, on the brink of divorce, basically with my husband, didn't know if we were gonna stay married.

And I'm like, well, fuck it, I have nothing to lose. And so I literally like YouTube how to put together home study courses. I bought like YouTube how to put together home study courses I bought like a camera that I could afford I had Garrett come over and film me doing this extension technique and we just put it up there to see what would happen and To see if people would buy it and that's kind of where it started. Wow, it's crazy. It's been a wild journey So as you start to make money, right you get to that first ten thousand and twenty thousand fifty thousand What is it that holds a lot of people back from really scaling to six figures and hopefully millions of dollars?

What's that mental block holding the back? I'm honestly like self-doubt worthiness like if I'm gonna fail but as an entrepreneur you're always gonna fail It's about rebuilding and recreating so it's like you're testing to figure out what's gonna work in order to scale the business And I can tell you as a mom there's so much mom guilt of trying to be a business owner and entrepreneur, you're like, oh, I should just focus on the kids, focus on the kids. And I remember so many times letting that consume me, that mom guilt consume me until I got to this point

where I'm like, no, I can be a mom and have success. This is not one or the other. So for me, it was kind of this, as I started to see this online program take off, I thought, wow, as a hairstylist, I was making, you know, an extra, at the time we were broke by the means, by the way. So by just making a couple like thousand dollars a month extra, I was like, wow, this is incredible. What else could I do?

So then I started launching classes and I was like, okay, well, if I, you know, charge $3,000 a ticket and if I have 50 people in a room, I'm just starting to run the numbers in my head. And so all of a sudden I'm this hair stylist that looks at doing hair as just a hobby and like all of a sudden like I'm thinking like, what else is next? You know, I'm like, is there haircare?

Is there hair brushes? Is there, what else can I do? So it was like, I almost like saw the ceiling just explode. And I think a lot of, you know, speaking from a hairdresser or a mom, it's like we hold ourselves to this, such a small ceiling. So when I just started doing the numbers, that's really when I was like, okay, sky's the limit.

I wanna grow this, let's see what we can do. And that's really where it started. So let's say right now there's a girl out there and she's actually a hairstylist and she doesn't know what to charge or how to charge or how to raise her prices. And she's getting busier and busier. How can that girl that's charging,

let's call it a hundred bucks a session, start to raise it to 150, 200, 250, 300, and be confident about it? Yeah, it's crazy, because I think that we run on these stories and these limiting beliefs and hairdressers and artists are very emotional about their decisions. And I am an artist, but I'm also very, the numbers don't lie.

So for me, when I was behind the chair, the reason I started to have great success is because I looked at the numbers of what was making them the most money behind a chair and that was hair extensions And so I'm like, okay So then I have to only market hair extensions and so in the beginning you're like Well, if I don't have if I can't get all these hair extension clients and I still have to take these lower level services So I had you know, the hair extension clients are paying me three to five thousand dollars And then I had the color clients that were paying me three hundred and fifty dollars.

And I'm like, okay, well, these are just holding a placeholder until I can fill these with more extension clients. So for me, I don't believe in the hair industry, people will be like, oh, you need to raise five percent every single year, and I'm like, that's stupid, that's what our industry teaches us. So for me, again, it's like, okay,

if I'm making the most doing hair extensions, then I have to make my color prices match. So I did it backwards, I did a lot of things the most doing hair extensions, then I have to make my color prices match. So I did it backwards. I did a lot of things backwards in the hair industry. So instead of like doing a 5% increase or this or that, I went to my clients one Saturday morning and I was like, hey, I'm doubling my color prices. It's $600. And they were so thrown back, but I wasn't living in a place of feelings. I was living in a place of these are the facts. And this is what I'm making dollar per hour doing hair extensions. So I have to I was living in a place of these are the facts. And this is what I'm making dollar per hour doing hair extensions.

So I have to raise my prices and colors to keep these on the books. And it's crazy when I did this, a lot of them stayed. And so, and then I was like, oh, I'm actually undercharging and undervaluing myself. So for me, again, it was just kind of like going back to, okay, it's all a story. No matter what industry you're in, it's all a story.

And it's a story that you cultivate and you abide by those rules. I always say, it doesn't matter what you're doing. If those rules don't make sense, you can create whatever you want. And so that's kind of what I did in the hair industry. And that's really even why my education just started to take off.

Because not only did I have the skill, but I had this mindset that I believe was different than a lot of artists out there. So that same girl's listening. She's like, okay, I listened to Danielle. I'm gonna raise my price. I'm gonna go $250 now. Maybe I'm gonna go to 300 next.

But I wanna get more clients. How do I get more clients? I believe in personal branding so much. I think in a world where there's so much online, it's like, how do you decide who you trust? Especially with hair. Like there's now, when I started, like hair extensions looked super janky.

Like it was just, they looked bad. And now there's just, when I started, like hair extensions looked super janky. Like it was just, they looked bad. And now there's just, there's so many beautiful hair extensions. And so I train thousands of artists all the time and they're like, how do I do this? And I'm like, it starts with you being your authentic self and creating your own personal brand. And they're like, well, I'm not, that's not me.

I'm not that person. And so for me, I just tell them, if you can create a personal brand that's authentically you from where you're at today, not to where you think you need to be, because that's when people miss the mark and they look inauthentic online. And you're like, you're trying to be this person

10 years from now, and it just kind of looks cheesy and we're not buying it. So I think I would, I say to any hairstylist or any entrepreneur, it's like, start with where you're at and be yourself, because it doesn't matter if your life is a shit show. People are like, my life's a shit show and I have kids and toddlers that are throwing shit

everywhere. And so it's just this really connecting ability and you'll start to draw clients in. And once you do that, you gain their trust and you grow. So does your clientele. So the client you have today is not going to be the same client that you're going to have in 10 years. All right. She did it. She listened to you. She got on Instagram and Facebook and she's tweeting and she's tick talking and she's starting to build her name. It went from. She listened to you. She got on Instagram and Facebook and she's tweeting and she's TikToking and she's starting to build her name. Went from 250 to 300 to 350. Now she's making money.

Let's go to the investing side. Why should she invest into her mind? Why should she get a mastermind or a coach or read online courses or watch videos? Why should she get better here in her mind? Well, entrepreneurs and hairstylists, we work like 12 hours a day. Like it's not uncommon for an artist to wake up, go to work at 9 and work not till like

9 p.m. at night till like midnight. Or even some of my artists are like, oh yeah, I was at the salon till 2 a.m. I'm like, that is wild. Who takes a midnight appointment? But it really, it causes them to get into this burnout phase and it's this phase where they can't say no to money at the balance of their life and loved ones around them. So at that point, it's like, what is the point of making all this money if you're not creating balance

in your life? So for me, it's like investing in the right coaches. For me, I love working out. It helps with your mental health. For me, it's setting boundaries, you know what I mean? Cause it doesn't matter. Like if you get to the point of burnout, like who cares? But in my experience, when I got to that place

is actually when I started making more money because I created those boundaries inside of my business and I was able to make smarter decisions. So for me, it's like investing in yourself will actually turn a profit inside of your business and inside of your relationships. Same girl crushing it. She listened to all your advice.

This girl's a big fan. Right? She's at $400 a session now. She got 100,000 followers. She's booked up left and right. She doesn't even know how to take on more business. But now she got over 100 grand saved up in her piggy bank. How does she start deciding about investing? Maybe it's real estate, maybe it's cryptocurrency,

maybe it's a business, maybe it's more into herself. Like, how does she make that decision to finally, like, OK, I got my big girl pants on, I'm going to start investing in things? Yeah, I mean, for me, it was investing in products. So it was like, OK, I'm going to invest in getting a hairline started. I'm gonna start investing in things. Yeah, I mean, for me, it was investing in products. So it was like, okay, I'm gonna invest in getting a hairline started.

I'm gonna invest in getting some hair brushes started and things like that. Because again, I was looking to take the vision even bigger, so I kinda wasn't at a point where I was still investing back into my business. So I think a lot of times entrepreneurs get stuck in a place where they don't wanna invest this money back into their business,

because they can't see the big picture and the big return. So for me that's kind of like where I'm even still currently in is just trying to invest back into my business to see what's next. I'm a firm believer in too, I think that the more you invest in your business the more people you can impact and help and that's extremely important to me as well. So as you've built this career up and you've gone through ups, downs, coaching, teaching, living and breathing it, raising four kids and two dogs at the same time, how do you juggle this whole world of family, relationships, situations, live events, masterminds, online courses like you're doing so many different things.

How do you manage it all? I think people have a perception. They think I'm like crazy, crazy busy. But I believe that there's like moments of hustle, right? There's moments of hustle that are very much needed. But even in those moments of hustle when things are busy, one of the things that Garen and I do is we always do day nights and with my kids.

It's like, if I have these busy seasons of hustle, it's like I'm creating even like date days with my kids. So I think for women, there's like a lot of that, like mom guilt that happens, but it's like, you have to have such a passion for the bigger mission that you're serving to have those seasons of hustle. And then you can kind of pump the brakes for a minute. I had two daughters, I had an eight year gap,

and in that eight year gap, what people don't know is that's when I was building my brand. And so then I had two more kids, but I built my brand in that time where now I can actually spend more time with my other set of girls. But now I have a five year old and a three year old. I'm getting into that phase again where I'm like, okay, the mom game was really fun. And that was like fun to spend time with my babies. But even now I'm like, okay, what's next?

And I think it's for me, even just this year, like yeah, I started, I built my hair empire and all these things, but now it's like I still wanna work on my personal brand and I still wanna expand there because I don't know where it's gonna go, but I'm looking for the next bigger version of me. So what about investing into your relationship? Talk to us about date nights and how do you,

you know, there's chaos, right? Garrett's running a bunch of companies You're running your own companies. You're both building your personal brands are both doing live events You're both speaking events like you also have both these yeah We're wins like Tasmanian Devils of things that are going on in your worlds. How do you keep the calm in the chaos? It's hard. I mean let me Garrett and I will have seasons where we're like very connected and then seasons where I'm like Okay, we're just gonna have to really make an effort to, you know, communicate. I think in your relationships, that's the biggest problem is if you don't have

communication, you don't get through those storms. And so for me, it's just creating constant connection with my husband. And I can always tell when like we're drifting a little bit. And so it's like, Hey, we're going to go to Cabo. Like we need to go, we need to take some time and we need to reconnect. Cause for women, what happens is when you're like a gone from your husband for a while or whatever, sometimes you can build up this resentment and the guys want to come home and feel connected. And then you're the woman is kind of standoffish and feels resentful. So one of the things that's really helped me inside of my relationship is noticing those triggers inside

of me that I'm not resentful, but I need to reconnect with my husband. And so that's really strengthened our relationship and our marriage. And we do date nights, honestly, like two, three times a week. Another thing I did when I had my fourth daughter, I was like, I'm doing it different this time. And I was like, I'm gonna have a night nanny

help with bedtime. Because that time with us, even if we're so exhausted at the end of the day, just having 10 minutes to be like, how was your day? Or let's have a shot of tequila or whatever it is. Like just having those daily deposits and moments has really helped strengthen our marriage. So then we can go out into our events

and into our business and really give it our all and crush it because in a sense, like our marriage is strengthened. And that's honestly, it's consistency. It's just, it's consistency and people will invest inside of their businesses and then they kind of like stray away from their relationships.

But ultimately, if that's gonna happen, that's gonna cost you later down the road. So it's not easy. It just takes a constant effort and lots of communication. So this question is gonna be for the ladies that are listening. This is the last few years in particular, women started finally making some serious money. And there's been a lot of companies they've been creating making money online building personal brands and

Becoming real bosses, you know, we've always had it but now it's like yeah happening And you're singing at all levels in all countries, right? For the ladies that are listening, how do they deal with dating a man that makes less money than them? You demand more out of your man. I mean honestly, like I told Garrett and this I kind of feel cold when I say this but I was like I I want to be successful because I'm very passionate about what I do but I also want to be taken care of and I think that's part of the like the male and female role that makes me feel very safe. So I kind of encourage him to go out and crush it and I have flat out told him

I was like I want you to make 10x what I do and I want to be very successful and I don't necessarily there was a time in our relationship where it was like it caused a lot of like almost competition and I feel like these boss women it's like you don't want to create this competition with your man that's going to polarize your or that's not good for the relationship so for me I always want to stay in that feminine role but I will not apologize for wanting to have passion and purpose and success. So I think it's just finding the words to validate your man and appreciate him and also push him at the same time.

Again, just speaking from my experience, that's been very healthy for our relationship. I still feel like I can produce, but I also feel very safe being with him. So what about the kids? You know, when you have four kids and two dogs, how do you when juggling the world, how do you invest time and spend time in focus when you've got so many businesses going on? It's funny because I was actually raised Mormon in a very

traditional family in Utah. And so it was like very much like the mom role and the mom stays with the kids and does the carpool and this and that. And I just, I kind of got to this place where I was like, that's, that's not me. And that doesn't mean I'm not obsessed and love and that. And I just, I kind of got to this place where I was like, that's not me and that doesn't mean I'm not obsessed and love my kids. And so I had to work on that over the years of retraining all like how I was raised culturally and just being like, hey, mommy's in the house working on her business and the nanny's taking care of you.

But guess what? The nanny's probably, she's a professional. Like if mommy's trying to juggle a webinar and do all these things by training, I'm gonna be yelling at my kids. So I kind of had to let go of that with my kids specifically and know that they're being loved and appreciated. And I'm like, and I even had to come to this place

where I'm like, I think they're doing a better job at being their daytime care than I would because I'm always trying to juggle things. So for me, it's like when I wanna hang out with my kids, I'm like, hey, I had a call cancel. My phone goes down, I with my kids, I'm like, hey I had a call cancel. My phone goes down, I grab my baby, I'm like, the nanny's still there, and I'm like, I'm gonna take the baby in,

we're gonna go have lunch for an hour. And I just try to still as many moments as I can like that, and it's so fun. And my kid, I can tell my second two kids how they're raised so differently than my first two because of my willingness to let go. And again, I believe it's so important for women, especially female women that have kids

to let go of that guilt and understand it's not this or that, you can build it all. You can have the success and you can still have amazing moments with your children. So I just try to make a daily effort to make deposits in my kids, even if it's in the morning and I'm like literally coming down while the nanny's taking them to school,

give them a big hug and a kiss and You know little moments like that I think are just are really important and we we take family trips a lot So like or at least like we'll try to take like two or three a year big family trips And I'm I think that's a great way to like reconnect with the whole family. It's kind of a shit show And I'm always like why am I here? What are we doing, but it's still fun So that girl called she's back. Mm-hmm She's ballin now, okay, She's making half a million a year. She's got her own product line now. She listened to everything you said. She's coaching.

She's speaking at events. But there's a bunch of haters in her comment section. A lot of people are mad at her trolls. How does she deal with the hate that comes? It's hard. hard. I feel like I've gone through so many I call them hate waves. It's like every time I would rise in the hair industry, I'm like, oh another set of haters and it becomes like less paralyzing. And for me, I'm like, do I want to give this my my time and my attention or do I want to focus on my purpose and my mission and what I'm supposed to be doing? So that's one of the things like in the beginning, it was kind of hard for me. But now like I would say most of the time, not all of the time, I would be a liar if I was like, I'm supposed to be doing. So that's one of the things, like in the beginning, it was kind of hard for me, but now, like, I would say most of the time, not all of the time, I would be a liar if I wasn't like,

I'm gonna freaking go off on this bitch, she's crazy. But most of the time, I try to delete and block. I'm like, it's just not worth my energy. And I have to understand, if I let them suck my superpowers, if I let them take my power, then I can't put it somewhere else where I need to, whether it's with my husband or my kids, or back into my business. So for me, I don't I'm so busy like I literally Pea I might let's assume people might think I'm really social if they follow me on social media

But I'm like very into my family and my kids. So for me, I'm like, no, I don't have time for this So I would just say encourage anybody who's out there, you know, be strategic with your battles. Is it worth your time? Maybe you need to put your phone down and walk away, but I just am a big believer in delete and block because that will literally suck your energy and then it's hard to build from that space. I'm actually currently going through it right now. I had to let go of some major pieces in my business

and there was a week that I woke up every single morning nauseous and I didn't just have mean comments. I had people making videos and tagging me and just talking about, I'm just such a horrible person. It wasn't just like a random troll. It was like past students that felt betrayed when I'm making important decisions in my business

that I know I need to make for my family. So it goes beyond just, you know, mean comments. As a business owner, you're gonna deal with betrayal and ultimately you have to do what's best for your family and for your business. So I think that stings more than just a mean comment because you're like, I showed up for you, I created you, I've helped you get to 500,000,

now you're turning your back on me. So I just think those are the hard and the sticky times but like I said, it's almost like you just have to like weigh it out and you know like in three weeks this is gonna fizzle down and I'm gonna rebuild and do what I know I need to do for the mission of the company. So it's really cool guys,

what she just said is block and delete. What happens when you block and delete, that troll literally explodes and vanishes from the planet. Like they're actually dead, they're gone. They turn into ashes. Wherever they are on the planet, they're just gone. And you'll never hear from Johnny 444 ever again. It's always a random name.

He just disappears. Yeah. You'll never see him again. OK, last section is on the charity side. Why do you think it's important and not the money part of it? Why do you think it's important to involve kids and family to do things that are philanthropic, either go to a homeless shelter or go feed or go to senior citizens or a toy drive. Like why is it important to get the family involved in charity?

I just think it shows not just like oh look at how mommy can make the money but it shows kind of how to give back and I just think it's such a learning lesson for children to see that especially kids that are raised in abundance. It's like oh it's not just about the stuff it's also about giving back. It's funny, because every time Garrett and I are on a trip or whatever, anything, he always is that person, doesn't matter if it's somebody on the side of the road,

he's like, here, here, here, and he's like, I'm doing this because I like the kids to see this piece of me. So it's crazy, I think it's always important to give back, whether it's through that or in your community or whatever it is to really, it helps build the children. So this question I ask on every podcast, I've never gotten the same answer. One day, let's call it a hundred years from now, maybe you have bionic arms and you've

survived 157 years old and it's 200 years from now, whatever, and it's time to pass away. What percentage of the hopefully billions of dollars that you've accumulated do you 57 years old and it's 200 years from now whatever and it's time to pass away What percentage of the hopefully billions of dollars you've accumulated do you leave to those kids? Hmm at that point. It's like I feel like it's like make sure your family's taken care of and then if you have the abundance Why would you not give it back? You know, it's like yeah, your legacy is fine. But like why you're you're gone Why hold on to that? So for me, it's like finding the right places that's gonna have the most impact, that's most passionate to you. Because everybody's gonna have their area

that's like, I wanna give here. I wanna give here. And it's like, more importantly, it's like, what is your why behind that? Is it the animals? You know, what is it? And it's where that, I believe, is like where your heart is genuinely called.

And you should, you should serve that for the bigger purpose, because that now is part of your heart is genuinely called. And you should, you should serve that for the bigger purpose because that now is part of your legacy. So I'm like one of those people that are like, I like things, but I'm not like, I'm not attached to it. I'm not attached to it. I mean, I tell Garrett all the time, I'm like, I'll lose it all if I can just be with you and recreate.

Like, I'm not attached. And I think that you get to that place, I'm sure you have, where you're just like, so what, it's money, who else can I help? And it's finding where you're laying where you're passionate and just really letting your legacy live out through that way. All right, so where can people find you online,

on social, any in particular companies or websites that are going on in your world right now? Yeah, so you can go to Danielle K. White, that's my blog, it tells a lot about me. My education site is nbr.educationation and that's where if you're an artist and you want to learn more about natural beaded rows, you can go there, you can check out my hairline, Isla, it's Isla.com and those are my three main sites on Instagram, just go to Danielle K. White and then you can also go to natural beaded row hair extensions.

All right, everybody here, this is one of those podcasts that if you have someone that's an entrepreneur in the women business category Maybe they're in the hair care space or even any type of service like that for this type of podcast to them As you know, I've been running this podcast ad free for 87 weeks in a row We've been in top five in the business category for 82 of those 87 weeks Thanks to you guys liking commenting sharing etc, but we self-financed it here It's $70,000 a month to run this thing, to make it, you know, fighting for our rights to be up there in the top categories and top of the charts for you guys to listen to it ad free.

So if you can, like, comment, subscribe, check out Danielle across social media and we will see you guys next Monday.