The Money Mondays - The Real Reason Business Coaching Works (And Why Most People Avoid It) 🤝 E154

Episode Date: December 30, 2025

In this episode of The Money Mondays Podcast, Dan Fleyshman sits down in Las Vegas with Bradley Sugars, founder of ActionCOACH, one of the world’s largest business coaching organizations operating in 85+ countries and responsible for billions in client revenue.Brad shares decades of hard-earned wisdom on what truly separates struggling operators from successful business owners. From why most entrepreneurs stay stuck doing $20/hour tasks to how real wealth is built through systems, coaching, and accountability, this conversation pulls back the curtain on money, mindset, and scale.They dive deep into:Why business coaching delivers a 6–7x ROI and how to know if you’re actually coachableThe difference between being a great operator vs. a true ownerWhy “how” kills most goals — and what to focus on insteadHow to think about investing once you’ve made money (businesses, real estate, and rules)Why talking about money openly is essential — especially with friends and familyThe real purpose of wealth, legacy, and giving backBrad also breaks down his philosophy on goal-setting, investing only where you’re an expert, and why most people would rather look rich than be rich. This is a masterclass in business thinking, long-term wealth, and building a life that actually feels successful.If you want to make more money, invest smarter, and understand wealth at a deeper level, this episode is required listening.Like this episode? Watch more like it 👇The New Definition of Wealth: Strong Body, Strong Mind, Strong Family w/ Steve Eckert 💪 : https://youtu.be/snsag2gHgp8Why Most People Never Build REAL Wealth (and How to Change That) 💵 : https://youtu.be/T1zhRFPdhzITurning Setbacks Into Millions: Tim Storey & Natasha Graziano On Making, Multiplying & Giving Money: https://youtu.be/Stbx6c5bawIBuilding a Billion-Dollar Platform Across Law, Healthcare & AI w/ Sean Callagy 💰: https://youtu.be/HEyjoJSrIgQWatch ALL Full Episodes Here: https://www.youtube.com/playlist?list=PLs0D-M5aH-0IOUKtQPKts-VZfO55mfH6k---The Money Mondays is a business podcast here to teach you how to make money, invest money, and donate money by showcasing some of the world's most successful people and how they do the same. Hosted by serial entrepreneur Dan Fleyshman, the youngest founder of a publicly traded company in history, this money podcast gives you an exclusive behind the scenes look at how the wealthiest celebrities, entrepreneurs, athletes and influencers make, invest and donate money.If you want to learn more business and investing while you work to improve your financial life, you're in the right place! Subscribe: https://www.youtube.com/@themoneymondays?sub_confirmation=1Dan Fleyshman,The Money MondaysLearn more here: https://themoneymondays.comWatch all the podcast episodes: https://youtube.com/playlist?list=PLs0D-M5aH-0IOUKtQPKts-VZfO55mfH6kLet’s Connect...Website: https://themoneymondays.comPodcast: https://podcasts.apple.com/us/podcast/the-money-mondays/id1663564091Twitter: https://twitter.com/themoneymondaysLinkedIn: https://www.linkedin.com/company/the-money-mondays/about/TikTok: https://tiktok.com/@themoneymondaysFB: https://www.facebook.com/The-Money-Mondays-110233585203220/If you want an all-in-one platform for marketing, CRM, texting, email, and booking, go to https://gohighlevel.com/fleyshman

Ladies and gentlemen, welcome to a special edition of the Money Monday's podcast where we cover three core topics, how to make money, how to invest money, how to give away to charity. Normally I filmed this podcast inside of an RV motorhome that travels around the country, but I decided I'm coming to Brad Sugar's office, why not knockout back-to-back podcast with him in studio and his big offices here in Las Vegas, Nevada. Now, as you guys know, this podcast will be under 40 minutes because The average workout is 45 minutes.

The average commute to work is 45 minutes. This episode will be between 35 and 38 minutes for your listening pleasure. Without further ado, Brad Sugar's are so much to cover. Give us the quick two-minute bio, so we get straight to the money. Dang, two minutes. All right, Australian, five kids, married, Vegas home, built multiple companies. The most well-known as Action Coach, because now we coach in 85 countries. We just open in Mongolia, of all places.

A couple of billion in total revenue over the years. We do hundreds of millions every year. My partners are amazing if we operate on a partnership model around the world. So having just topped 1,100 offices around the world. 18 books on business and investing. Several of them, international bestsellers. Mostly what I do today is teach. I teach about 40 days a year.

I'm a full-time dad most of the time. actually, but which, welcome to those ranks. Thank you. And I think the biggest thing that I love doing is helping people understand money, understand, because I think that too many people don't study money. And that's why I love your podcast, because if you study it, you can master it. If you don't study it, it masters you. That's pretty simple.

Okay. On the coaching side, why does a business owner, entrepreneur, need a coach? Same as a sports team needs a coach. same as a famous singer needs a coach because you can't see from the outside. There's three reasons business coaching actually works and the stats prove it. It's a six to seven times investment return

is what the statistics show. Number one reason is that the coach looks from the outside in. Okay, when you're in your business, you can't see stuff on a daily basis, but from the outside in. Number two reason is the knowledge they bring. Our action coach business operating system, we've been doing it for 32 years now coaching.

So we're not your fly-by-night. We've started the whole profession and have built this profession. But we have over 3,000 documented strategies that we'll take someone through. So when they start to install the operating system, and I think that's a big thing, people don't seem to realize there is a recipe for business success. And so if you want to make money, then the number one way to make money is your own business. And to do that, you've got to learn to be a business owner, not just an operator. Too many great operators never learn how to be an owner.

and therefore they're still doing $20 an hour tasks rather than employing people to do all those tasks. And the third reason coaching works is accountability. If you're the owner and the CEO, you suck at both jobs. There's no two ways you can be good as the owner and the CEO. You lie to yourself, basically. Hey, boss, I did a great job. Yeah, you did.

You pay yourself on the back and you bullshit yourself. So we have to have that accountability that a board of directors gives accountability. you know that sort of thing I think if we looked at it from the next layer people don't realize what they don't know you know the to get to a million you got to be a genius at the job right to get to 10 million you got to build a management team that become genius of the job and to get to a hundred million you got to build a leadership team like someone I met a guy the other day says I'm the CEO of my own business and how many chief how many other sea level

executives you got and he goes what do you mean I said well to be the chief executive office you got to have other executives Yes. What do you think holds people back from hiring a coach? Is it their ego? Is it scared? Is it experienced? Interesting.

We did a study on this a while back because we get, our net promoter school was coming in in the high 70s and early 80s and I'm saying to my team, show me why then the referrals aren't coming in. We surveyed our customers and number one reason they said that they didn't want to give us referrals is they didn't want to admit they had a coach. Wow. Like it's the psychologist effect, right? And the number two reason was they didn't want to tell someone else, hey, you suck, you need a coach.

So we had to spin it and help people understand that coaching is not about you're doing bad, you need a coach. Coaching is about you're doing good and you want to do great or supreme or amazing. You want to be a unicorn. You've got to coach. You know, if you look at all the unicorns, the investors were the coaches of the business. The VC funds provided that coaching to the owner type thing. And so I think to democratize business, we've all got to have that coach. But it's, I think first and foremost, doing something new is a challenge, whether it's getting a coach, you know, hiring a salesperson, whatever, if you're doing something new,

it's a challenge. And I think that most of the time, and this is why we give two weeks free coaching to anyone that comes to us, because we don't know if you're coachable and you don't know if it'll work. So let's just do two weeks for free and see if it works. I love that. started doing one-on-one coaching a couple years ago for charity it's a hundred thousand dollars I raised 2.7 million because there's 27 people and that's why I'm doing this toy drive that's why I'm here for the toy drives and I take

that 2.7 million they're even wired to me they wire it right to the charity of their choice and it helps me big the toy drives and what I find is a lot of them don't even call me yeah it's very fascinating I don't really say that out loud but like I've got certain guys and girls that like call me every week we're on the phone all the time I'll fly to them to fly to me like we're in it and other people are kind of like paying for a gym membership They want to say they're coached by Dan. They want to say they're coached by Brad.

What do you think that mindset is? You know, Marshall Goldsmith's a good buddy of mine, and he's the number one executive coach in the world. And he said, years ago, Drucker said to him, if you want to be the greatest executive, greatest coach or consultant in the world, just get the best clients. Some clients need one tweak once a quarter,

and they go amazing things. They don't need that. See, the bigger the business, the more the coaching is about getting their head out of their backside and challenging them sort of thing. Because once I noticed it for me, during COVID, I noticed that I'd gotten fat and happy financially, business-wise. I wasn't challenging myself anymore.

I'm going to do a TED talk. It's called Diary of a Wimpy Goal. Because I think we live in an epidemic of wimpy goals. Okay? And because we don't set a challenging goal, there's no need to change, no need to grow, no need to learn, no need to do new things, no need to challenge yourself.

So you set a massive goal. You disrupt your own business. You disrupt your own life type thing. And so I go back to those people that come to you, I bet the ones that are with you every single day, they're still in the weeds in their own business. They're not in strategy level in their own business yet. Those who are in strategy level, they need to talk to Dan once every quarter and get one tweak. And boom, they're off to the races. I got guys who've been with me and they've sold business. for hundreds of millions and they keep coming back to my stuff and they come back once a year and they go I just need one thing like Mike who was with me the other day Mike's had multiple exits he keeps coming back but he brings his team now because he's realized it because once a year I do a program where I invite 10 businesses and I create their multi-billion dollar business plan with them we spend five days here in Vegas it's a multi-billion dollar plan and what I find is about three years after they've done it they'll bring back four or five executives because they're like I get it but my team doesn't see how a billion is

possible and the reason I do that here in Vegas is because you walk out the door everything's a billion in this town right you know that's a normal casino here yeah well you look at the sphere yeah could you imagine sitting with your buddies one night and one of your buddy says you know what I'm gonna do I'm gonna build a 20-story dome in Vegas I'm gonna cover it with lights we're gonna put a show inside I'm gonna have you two open it there's gonna be a speaker in every single See, like, you would think your buddy is crazy. But here's the thing about craziness, right?

Crazy goals lead to amazing innovations. So you think about the programming innovations that have had to happen to make the sphere of reality, right? Like, even Elon Musk is a perfect example. What has the world great, what great things that we achieved in the world? Because Elon says, I want to settle Mars. Elon, you can't settle Mars.

We need better rocket ships. All right, I'll do that. Elon, you can't settle Mars. have to live underground. Oh, so we need a drilling company? Yep, I'll do that. Elon, you can't live on Mars. We need better technology to communicate. Okay, do that. Elon, you can't live on Mars. We'll need robots to build things. Okay, we'll do that. We need. We need. We need self-driving cars. We need, we need, we need. So he just invents all of this stuff. You know, you go back to where did computers start? Well, micro computers came because JFK said we choose to go to the moon.

You know, you start thinking about the beginnings of so many things is because someone had a crazy idea. And I think most business people don't challenge themselves. And if I grabbed a kid off the street in Silicon Valley and a kid that went to business and then put them in business school, the same kid went to business school. And where I grew up, Brisbane, Australia, which kid's going to write me a billion dollar plan? The one that thinks a billion is normal. See, most people don't think a billion is normal. Whereas today, a billion is normal. You can write a billion dollar business plan in the same time it takes to write a million dollar business plan. What do you think holds people back from making more money?

Dang, I could, there's so many things that hold people back. The first answer is the easiest answer, themselves. You know, most dreams die on the how table. How is the enemy of goals? So when I was 16, I met Jim Roney, James Rohn, and after the event, I got him to sign my notes. And Mr. Rohn, I asked him, you know, what's the one thing I can do? He said, read a book a week for the rest of him. to your life. Well, I declared at 16 that I was going to financially retire at 25, took me to

26. Now, here's the thing. When I told everyone I was going to do that, they're like, you can't do it, not possible, not going to happen to the point where a buddy of mine, his dad sat us down and told us how that can't happen. Now, he was an engineer for the city, so of course he was an expert on money, most expensive advice, free advice from a poor person. Technically, he was correct. the 16 year old version of me could not achieve that goal. So what kills most people's goals is they're not willing to grow into the person that can achieve that goal. They're not willing to do the learning, the growing.

Now, if I said you have to run a marathon, you know you got to train, you got to practice, you've got to change your diet, you've got to do all those things. But when people set a monetary goal, they don't understand how much they've got to do the learning. My formula for success is dream goal, learn, plan, act. have the dream, turn dreams into goals, the goals determine what you need to learn rather than how. See, people go, they set a goal and they go, how do I do that? How do I do that? How do I do that? How do I do that? How do I do that? How do I don't know how to do it? I can't have it as a goal. The point of a goal, by definition, you should not know how to do it. It's not a goal. It's a to do list item. And if you knew how to do it, you would have already done it. So by setting it as a goal, by definition, you have to grow into it. You have to learn how. You have to practice, study, get a mentor, get advice, groups, join, books, you name it. So there's this famous theory about goals where basically you get to that goal

and then the goalpost moves. Once I get to a million sales, once I make 200 grand a year, once I get to 10 million sales, and then a lot of people realize, well, once you get a 10 million, it's just a Wednesday, and you got a scale. You get your third Lamborghini, you're like, well, it's just another car in my garage that's getting dust, and you become numb to it. What are your thoughts about the goal post always moving? I'll give it, I'll give you an answer in three different ways. Number one, it takes a while for you to fill your own bucket and to a point where you realize it's not about a bigger bucket.

And then we get to the third phase. So it's learn, earn, return, right? But when you're in the earn, when you bought your first Rolex, you want the second Rolex. It's a drug. It really feels good. And it rewards yourself. But eventually at some point in time, you realize that the only thing that really makes you feel good is giving back right so that's where I always say you start with negative

goals get out of poverty don't be on the way get out of debt like it's the don't want goals you move to positive goals I want this I choose this I'm gonna have this you know work less finally you get to legacy goals at some point in your life you get to a point of let's just say less is more you know it's like Yeah, I don't want all of that shit. Like I don't want another freaking holiday home. Why? Because it's just a pain in my ass.

So I think that that's the first way to answer that question. The second is that the second law of thermonuclear dynamics actually tells us you're either growing or dying. A tree is either growing or dying. A tree can't stand still. A human being is the same. If there is no purpose, if there is no growth for you, then you actually start dying. That's why insurance companies, when people retire, they know three years, death.

right because there's no purpose there's nothing for them to go for and I think it's really important that we understand that you can grow without having to grow your business without having to add a new car you can be buying schools for people you can be do you know what I mean like I've run charities forever and like my foundation we educate young people that want to go into business for themselves because when I was 16 everyone said you got to be good do as you told get a job go to college become I became an accountant not because I wanted to but because that's what the process told me I was supposed to do at 16 if I

had of understood I would have just gone into business myself no because that's what and so that's what my foundation does it takes young people who think I want to be an entrepreneur let me do that so I think that's the second way to answer the question ultimately though the world we live in today has changed like I'm 32 years running company i've been through four downturns in economies i've watched the whole thing of and i've had all the cars i have the 30 000 square foot home i do all of the things right and i love all of that stuff but what i've seen today is the pressure on younger people to look good rather than it's the old looking good going nowhere thing you know they would rather look rich than be rich and that pressure

is gaining momentum. Now, interestingly enough, because I have five kids, I've got like this whole spectrum of perspective on it, but if you look at when the world hit Maslow's hierarchy of needs, once we all got shelter and food taken care of, Gen Y, it should have been spelled W.H.Y, the millennial generation, right? Because the world had hit that. Then they became about why are we doing things and so today I think that as a parent I find my job and as my my daughter says dad you realize that you're my friend's rich uncle you know it's like the whole idea of it is to help your kids go into in the beginning your kids are worried about what do you think of them the middle phase of a kid is what do their friends think of them and then the final phase of life

is where you determine what do you think of you okay most people never get to what do I think of they're stuck in the what do other people think of me and so that external validation is really important in that phase getting to the point where you are where you feel about you how you determine you feel about you you know that's that's I think a big part of it so yeah multiple ways to answer that one so on the investing side someone's gotten to that point where they they are making good money they've hired the coach they've scaled the business got more employees It's hired a CEO to run their company, now they're just overseeing the business, but they want to invest. They're getting bombarded.

They're DMs, Twitter, Instagram, Facebook, LinkedIn, holiday dinners, everyone's hitting them up left and right because they know they have some money, and they're getting pitched nonstop. Yeah. How do you determine what you're open to investing into? Let's go with private equity first, like angel investments. Well, let's go back two steps from that, because first of all, what's your goal? Sure. Because sometimes if you've got the capital, there's no need to invest at that point. You don't need to.

You can literally just put your money into a low cost index fund. And you're good for the rest of your life. Okay? So let's understand that the answer to every question should be, what's your goal? You know, it's the old Matt Hatter and type thing. Now, if I am getting bombarded with all of those things, I first of all want to determine what are my rules for investing. no most people come to me ask well what should i invest in i ask well what are your rules and

you're not an investor unless you have a written documented set of rules so then i go back to well show me your wealth plan and most people again go i don't have a wealth plan i said all right let's spend a year then so my answer to your first question is the first thing you should invest in is knowledge get the in you've learned business right you've spent 10 20 years learning business mastering business let's learn investing so three categories of investment if you ask me okay number one companies number two real estate and number three stocks of some sort right so if you define them in those three categories because to me an investment must have two things capital growth and cash flow it's got to have those two things if it doesn't have those two

things it's not an investment like people say crypto I said crypto is a wonderful currency play okay but it's a currency play it's a currency play it's not an investment you're not getting rental income or you know you're not getting passive cash flow from it unless you've got some of the option strategies and those sorts of things but so if you've spent 20 years learning business you know I'd be invested in businesses because that's what you know right invest where you're an expert invest where you're dang good so I teach my clients I was on the phone with a young man this morning he buys accounting firms okay and so he's

bought three accounting firms and what would I invest in if I as him. More accounting firms. Why? He's damn good at it. He knows it. He knows how to make money on. He knows all the numbers. Fantastic. Stick with what good. If you've built, imagine this, right? And this is where most business people go wrong in business, if you ask me. They spend their whole life building a company, getting the systems, the marketing, the branding, everything correct. And they do it in one location. Why? Why build a whole restaurant to do it in one spot. The formula for a billion dollar company is X times Y.

McDonald's is not a billion dollar company. McDonald's is a $2 million company done in tens of thousands of locations, right? So X times Y means find a multi-million dollar business, one location, and do it however many times. I mean, you look at Damon John. He worked out how to build a clothing brand, did it. multiple times. You look at Tillman Fatita, worked on how to do a food business, multiple times. Ray Kroc, all he did is he found the McDonald's system and said this system should be on every street corner and boom, put McDonald's on every street corner type thing. So my first

thing is invest where you're an expert. Don't try and invest in stuff. I spend a weekend with one of my buddies learning NFTs when they first came out. You know what I learned after two days of him teaching me NFTs? You didn't want to do it? I don't know enough to invest in NFTs. I would have to spend six months of my life to become an expert in investing in that and know what the heck I'm doing. And so I think people, they're not investors, they're gamblers. I hear Kenny Rogers' song kicking on the background for most of the time, know when to hold them. Because return of investment is far more important than return on investment. And so second, I would say real estate is a far better investment because it's slower moving. If you're going to learn to invest and you move

into fast moving stuff straight away, then it's fast up, fast down. So if you can get into slower moving, I mean, people don't understand that real estate is a guaranteed 400% ROI. They don't understand that, right? If I buy a million dollar piece of real estate, how much money have I got to come up with? 200 grand? 20%. On average, right? Some parts of the world, it's 30%, some, 5%. but on average, I got to put in $200,000, $20 year mortgage. I don't pay the mortgage. I put a tenant in, they pay for 80% of it for me. Now, maybe the first couple of years I've got to put a few dollars in each month

until the rent gets up and covers the mortgage type thing. But 80% of my asset is paid for by someone else. So over 20 years, I get a 400% ROI if it didn't go up. Right. Now with chat GPT, I can go into chat GPT and say, where should I invest that's getting a 10% capital? growth in my area. And if it says nowhere is getting that, okay, where else can I invest type thing? We can do the research. What took me 20 years to learn as a kid investing in real

estate, I can learn in 10 minutes on chat, GPT right now. So I think that, yeah, it's a challenge for a lot of people in that they go into investing without preparing themselves, spend a year learning. So the reason I initially started the podcast was to try to change the narrative that it's rude to talk about money. Yeah. We all agree to think it's rude to talk about money. Don't talk about money at the table. Can't talk about salary. Like, we need to have these discussions. What are your feelings and thoughts about it? All the things you shouldn't. So again, five kids, right? All the things you should not talk about apparently, religion, politics, sex, money, all those things you should not talk about. If I don't talk about it with my kids, where are they getting

their opinions from? Right. So I would 100% rather my kids got my opinions on money and finance than their buddy from school or college. I would rather they had my opinions on politics and that I could ask them the questions sort of thing. I think that not talking about money is dumb. You know, you need to talk about money. You need to be open about it. And as men, we need to talk about the things that men don't talk about, the emotional stuff, all of those sorts of things. When I moved to Vegas,

I started a group called Handsome Men's Club because Jimmy Kimmel had this skit called Handsome Men's Club. But it's getting a group of guys together that just talk about this stuff. And we have dinners, and like this Friday, we're having a dinner, and there's 20 of us going to be there. And you know what we're going to talk about? Money, politics, finances.

We're going to talk this stuff because if you go, you remember that famous photo of Elon Musk with all of his buddies back in college and there's like 20 of them in the room and 19 or so of them went to become billionaires. Who you surround yourself with and what you talk with. We live in one of the loneliest periods of the world. You know, more connected, but more lonely than ever.

The average American male has, guess how many friends? Less than three. And the younger you get, the less that number is. The older you get, the higher the number is sort of thing. Because relationships seem to have been a thing that people forget. You know, I believe, buddy, I'm with you. Let's talk, bunny. Let's share this podcast.

If you don't, like, you should sit and listen to this with your friends and stop it and talk about stuff and what are you doing? Where's your wealth plan? Do you have an entity for your wealth? Have you set up a trust or a company for your wealth? Do you have a separate bank account that's just for your wealth money? If you don't have a separate bank account, grab your buddies and all go to the bank and all open a separate account called the wealth account and be co-signers on each other's one

so that you can. My dad was my co-signer on my wealth account. And I told him, dad, these are the rules. If it doesn't meet these rules, you can't sign a check for me to invest in it. Wow, I love that. And so I would go to him and I'd go, dad, I want the money for this, this, and this. And you go, let's go through the rules. Two times I broke the rules, two times I lost money.

Damn it. Broke my own rules. Dumb. All right. So the third topic is about charity, how to give money away. Why do you think it's important for some form of charity for your employees, clients, vendors, customers to see? Well, I think philosophically, first and foremost,

you have to have a mindset of I'm making way more than I need. You won't do charity if you have a mindset and I'm just making enough. One of the worst goals in the world of the wimpy goals is the make enough to get by goal. Okay, so we gotta get out of that. In today's world, we did a study,

and in this book, pulling profits out of a hat, we did a study of the five core disciplines of exponential growth companies. and one of them is that they have a mission mission because from gen y onwards as i talked about why you do things is just as or more important today than what you do who you are the company culture document the company core values who you are and why you do what you do are central to business today the mission of what you're aiming to achieve when i started action coach i wrote our vision of world abundance through business re-education 32 years ago. Our goal is not to create

better coaches or to live better lives. Our goal is to create world abundance. When I'm coaching in Lithuania and we're putting our charity into a thousand schools in Lithuania next year, right? That's about creating world abundance. Now do we get rewarded really well for creating abundance for every client of ours? Of course we get rewarded well for that. If you don't tell the world the great things you're doing the only people they'll hear from are the people that are complaining about what you're doing so a internally you feel better about life and your team feels better about life when you're doing something that gives back to the world it just is you know be marketing wise doing good things is important but you got to tell people you're doing it

okay i see too many people where they do good for the world and they don't be public about it Now, I want you to be public about it for three reasons. Number one, so the world knows you're doing it, okay, because otherwise they only hear from the negative people. Number two reason is because it then challenges other people to step up to the plate. Okay, when you see the billionaires and they put together that whole group that said, all right, we challenge every billionaire to donate their wealth sort of thing. It challenges people to step up.

But the third reason that I want to see you giving is the feeling you will get. it will drive you more when you give and when you see like the young kids that we put through the training that come out of it going oh my god i'm not weird i can't actually stop my own business i don't need to leave school and get a job i can leave school build my own business and give other people jobs that damn that's a winner i actually look at my investing in the companies as a form of charity because i'll go invest in this company i invest in everbow restaurant they go from 13 locations to 104 locations, that means they went from 40 employees to 900 employees, we're creating jobs. It's almost a form of charity. And so part of my investing is that. I find it interesting

that as business owners, we risk all of our capital helping other people provide for their family, giving people jobs. But if you're a good business owner, you don't just give them a job, you give them an education. Sure. You give them a knowledge base. A lot of young people, Dan, you would see this. They come out of school, college, and they want to get a job where they make the most money. I think that's dumb. I think once you get out of school, you should be looking for a job where you're getting the best mentor. You get the best learning, the best knowledge. Do they have a good training program? Do they invest in their people? Do they build their people? I know for me, the only way I build my company is if I build my people. Build my people,

they build the company. If I don't build my people, they can't build my company. So I think that's really important. But the idea of learner and return has been a long sort idea that, you know, got to at some point understand that our job, if we've provided too much for ourselves, is fantastic. You know, you've given, it's now your turn to give back. Now, sometimes you give back financially, sometimes you give back with knowledge, sometimes you get back with time. I notice for me, I'm time poor in giving back because I want to give to my kids first. You know, my daughter's seven. I would rather pour into her. So I pour my knowledge into the the charity that we do pour the front of foundation in pour the

money into the foundation that we do sort of thing so but eventually you will fill your bucket to a point where it doesn't satisfy you anymore I got the jet what if I get a bigger jet it's still just a jet dude you know I got this car what if I get this car still just a car dude in the end you know it's like someone jokingly said to me one time you know I'm driving in my Lamborghini and they say, you know, aren't you worried about people dinging into it? If I was worried about someone dangling into it, I shouldn't know on this corner. You know, but, look, money is a great subject to talk about, to study, to learn.

I think it should be in schools. I know my good friend Sharon Lector got it into schools in Arizona, and I think we should get it into all schools. Learning how to, you know, someone said to me, should kids learn how to pay taxes in school? No, they should learn how to not pay taxes in school. I think we're getting to a point, though, where we will have a different tax system where it won't be paying for employees. I think we'll have a different tax system in the next five to ten years.

Yeah. Okay. There's only one question I ask on every single episode for less two and a half years, and I've never gotten the same answer before, and I'm for sure not going to get the same answer today. I'm 100% positive. A hundred years from now, many, many years from now, and it's time for Brad Sugar's to finally pass away

and you built up another billions of billions of billions and billions of billions, tens of billions of dollars of all this value of all these companies, what percentage of your net worth do you leave to those five kids? Hopefully zero. Three reasons. Number one, my wife's a lot younger than me, so I'm pretty sure it all goes straight to her anyway, and she has to worry about that decision. Number two reason, they should have made their own wealth by that point in time. they shouldn't need me.

I'm a firm believer and I give my kids a kickstart, not a finish. Give them the knowledge and the money to get going. Give them the investment capital. Like I'm a partner. If I'm investing in real estate with you, dude, I'm a partner in there. And the third reason is I believe that if they're thinking they're going to get that, they won't push themselves as hard. So, but luckily enough, my wife's a lot younger than me, so I won't have to worry about that.

that decision so every time we ever do anything with wills i'm like honey that's your problem i'm not i'm gone where can people find you find the books find action coach tell us everything actioncoachs.com brad sugars.com every social media um even Pinterest you know i don't dance on tic-tok but i'm definitely on there all right guys you're listening to the money mondays i appreciate you guys as you know i don't have any sponsors or ads here i do work with the guys over at fan basis and obviously i work with some of these major companies that I talk about on some of the episodes, but never going to hear me reading affiliate codes or comp codes.

I always talk about Go High Level because I actually use Go High Level. So when you hear about the brands, it's because I live and breathe them from my actual business. You're never going to hear me read about a pill or medicine or Wix.com type ads. I'm only talking about the comments that I actually work with. But the reason the podcast is doing so well is because of you. Liking, commenting, subscribing, sharing, reposting. As Brad mentioned, like listening to it with your friends, forwarding to your friends. All those things matter for the algorithms for us to stay high up in the rankings.

we do that then obviously we get more people to listen and talk about money and we tragically and desperately need around our country and around the world for people to have discussions about money with your friends family and followers i appreciate you guys check out brad sugars and action coach across social media we'll see you guys next monday here at the money mondays dot com