The Money Mondays - These Simple Investment Strategies Are All You Need w/ Oliver Trevena 💵 EP100
Episode Date: December 16, 2024In our 100th episode of Money Mondays, we have Oliver Trevena as our special guest! He's not just an actor, but also a very successful investor, and he's sharing his simple yet effective investment st...rategies, as well as insights into his life with us... --- Oliver Trevena is a versatile British actor and television presenter known for his dynamic presence in both entertainment and media. With a career spanning across acting, hosting, and producing, Trevena has appeared in various TV shows and films. Like this episode? Watch more like it 👇 Gary Vee's ENTIRE Investing Strategy, Starting from $0: https://youtu.be/4wYyPMQVqKE Do This To Build A Profitable Investment Portfolio in 2024: https://youtu.be/lvgy6lSaCUM |Walter O'Brien & Brian Goldstein's Best Strategies for Smart Investing: https://youtu.be/ekYroFfCSg0 Make More, Invest More with Sam Taggart & Jerome Maldonado: https://youtu.be/M1M1-GEpVJk Watch ALL Full Episodes Here: https://www.youtube.com/playlist?list=PLs0D-M5aH-0IOUKtQPKts-VZfO55mfH6k --- The Money Mondays is a business podcast here to teach you how to make money, invest money, and donate money by showcasing some of the world's most successful people and how they do the same. Hosted by serial entrepreneur Dan Fleyshman, the youngest founder of a publicly traded company in history, this money podcast gives you an exclusive behind the scenes look at how the wealthiest celebrities, entrepreneurs, athletes and influencers make, invest and donate money. If you want to learn more business and investing while you work to improve your financial life, you're in the right place! Subscribe: https://www.youtube.com/@themoneymondays?sub_confirmation=1 Dan Fleyshman, The Money Mondays Learn more here: https://themoneymondays.com Watch all the podcast episodes: https://youtube.com/playlist?list=PLs0D-M5aH-0IOUKtQPKts-VZfO55mfH6k Let’s Connect... Website: https://themoneymondays.com Podcast: https://podcasts.apple.com/us/podcast/the-money-mondays/id1663564091 Twitter: https://twitter.com/themoneymondays LinkedIn: https://www.linkedin.com/company/the-money-mondays/about/ TikTok: https://tiktok.com/@themoneymondays FB: https://www.facebook.com/The-Money-Mondays-110233585203220/
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Everyone told me don't do a beverage and everyone was right.
And then I begged them to make me some cans and they'd be like, no,
you have to make half a million cans.
I'm like, I don't even know if I want to do this.
I just want some kind of right.
You invested in Next Health. You invested in multiple brands.
Why do you enjoy investing into brands and what makes you say yes.
So I want to hear their story.
I want to hear the founder's story away from the product.
I want to hear the founder's story of what they've done with the product
and where it's at now. And then I want to try the product. If you've've done with the product and where it's at now and then I want to try the product
If you've got a good team and you've got a good package and you've got a path to profitability
Invest
Ladies and gentlemen, welcome to the money Mondays
This is gonna be a very fun episode because we have our first dog being featured on the
Money Mondays.
But that is not the guest that I'm actually excited about.
I'm just happy that he's here because it's super fun.
He's yawning right now.
I think I might be boring him.
We are here in our RV motor home outside of the toy drive.
We're doing 10 cities in 16 days.
This episode is either number 100 or 101.
So very excited for this episode
with our special guest because he's got so many different facets that we're going to
talk about. Everything from acting, investing, founding a company and everything between.
So we have some fun stories. But as you guys know, this podcast ranges from 32 to 38 minutes
for your listening pleasure because the average workout is 45 minutes. The average commute
to work is 45 minutes. So we want to make sure that you guys listen to all of this.
And we have a 93% listen-through rate because of that.
So make sure episodes like this
you share with your friends, family, and followers
because we need people in our society,
all over the world, to talk about money.
We all grew up thinking it's rude to talk about it.
I think it's ridiculous to not talk about it.
It's real life to talk about,
what do you do with taxes? How do you
ask for a salary? What do you do for accounting? Do you get a loan? Do you rent? Do you buy?
Do you lease? There's so many questions that we don't know because in high school and in
college we just don't learn those things and we weren't allowed to talk about the households.
The reason this podcast has stayed top 10 for 95 out of the 99 weeks so far is because
of you guys having these discussions. All right, without further ado, I want to get a quick two minute bio from Mr. Oliver
Trevina and then after that two minute bio, we're going to get straight to the money.
What's up?
Tell us everything.
You want a bio from me?
Oh yeah.
Oh, this is an awkward one.
I'm about to lose your drop off rate.
That's about to go down.
I mean, look, I grew up in entertainment.
So I grew up in a town just south of London.
Theater and dance was my upbringing.
Found myself moving to America 20 years ago.
Was meant to be in music, kind of failed in music.
Fell into a TV hosting gig.
Did that for many, many years, probably about 12 years.
12 years?
Yeah, 12 years of that.
And then while that was happening,
simultaneously started investing in companies
and was kind of part of companies in different ways
as an ambassador and I just started to love that kind of,
I guess, the way a company grows and how you grow it
and how you tell the story.
The same as I love acting and the same thing
of how you tell the story.
And so I started doing that, kind of went well,
gave me the freedom to make the jump out of hosting
back into acting and now at the same time,
the acting started taking off,
I've started to produce a bunch as well.
Oh really?
Yeah.
Very cool.
Okay.
Hopefully that was on the spot.
No one told me I was gonna have to do my own bio.
So walk us through, in the acting world,
someone that's wanting to make money in acting
What do they do to stand out because there are millions of millions of people that want to act or they think they can be an actor
What are the things they can do to stand out if they actually want to get that first acting gig?
I mean I I kind of always say because it's been my story like I think there are some people that you know
Luck is a massive element in our industry and I think some people just get lucky right?
It's just any any business, any industry,
but especially entertainment, there's an element of luck.
That wasn't the case for me.
It wasn't an overnight success.
It took a grind and it was just like, keep pushing.
I think you have to be your own biggest workhorse.
You have agents, you have managers,
you have people around you, but at the end of the day,
no one cares about your own career as much as you have to care. No one's going to work harder for
your own career as much as you have to work. And so I think the mistake that a lot of people
make and I made early on was, you know, I got myself an agent, I got myself a manager
when I first moved to the US and I was like, oh my God, I've made it. It meant nothing,
you know. You have to be the one knocking on doors, pushing yourself,
continue to train your craft.
Just when you think you've got it, you haven't got it,
and you try a bit harder.
And I think that's why it's really just a daily grind always
because as you know, as we all know,
you've got to be your own biggest fan.
So going into switching about producing
and actually investing, financing some of these films,
walk us through, how did you decide that was the time that I want to make the transition
to actually be on the other side of the camera?
I think for me the same way I started to then you know when I founded a company there's
so many similarities at least in my mind the way that when you when you start a company
it kind of crosses over into the way they start a movie, right, you find a script, the script is like the product.
You gotta decide how you're gonna tell the story
of the product, who you're gonna tell it with,
you know, what the story is.
There's a lot of that that goes into the industry
of filmmaking as well, what I'd experienced
in my world of investing and creating brands.
And so, you know, I just wanted to kind of bring that
into the movie stuff. Obviously, my hosting days, I just wanted to kind of bring that into the movie stuff.
Obviously my hosting days, I'd met a lot of people.
I've seen a lot of people come up, a lot of people come down
and met people that I like working with.
And I think that was it.
I was like, more than anything, I was like,
I want to make movies and I want to do it with people
that I enjoy working with because it is like a bubble.
You know, you end up in, I mean, this year alone,
I've done Bulgaria, I've done Serbia, I've done Budapest, Atlanta, Mississippi.
You know, these aren't places that you,
I mean, maybe some of them, but they're not the,
they don't pop up on lastminute.com.
You know, they're not the most desirable places
to go and spend three months.
So you got to make sure you're with people that you like
and you want to be around.
So I love making movies because I get to like,
build my own train set, you
know, from the director to the cast, you know, you get to have fun doing it. And I think
that's more important than anything, you got to enjoy what you're doing. And normally,
if you create that kind of environment where people are enjoying it, you're going to get
the best workout people, you're going to get the best mindset, and then you're going to
make money. And I think, you know, movie industry especially has a horrible reputation because
it's a horrible industry.
There's a lot of dodgy people in it.
There's a lot of people, especially in the producing world,
that think very short term.
You know, it's like, how can I raise the money
for this movie, make money, and it doesn't matter
if I get my investors' money back
because I would have made the movie.
Well, the trouble with that is once you've made that movie
and you've made your money, you've got to find
a whole new set of investors to go out to because you've made that movie and you've made your money, you've got to find a whole new set of investors
to go out to because you've burned
that current pack of investors.
So there's a way to do it differently,
a way to treat it like a business
before the movie's been made,
like to actually do the numbers and be like,
what are the chances?
Obviously no one ever knows, nothing's 100%
there's risk in anything,
but how do you kind of remove the risk?
How do you, you know, pre-sale?
How do you, you know, make sure that the actors you've got, you know, they've got a big year,
not the year, current year, but the year ahead when you're actually releasing the movie.
What have they got happening then? So I think there's a lot of things you can put into play
that boost your chances and boost the movie's chances of success and then hopefully make
your investors their money back and then make more movies.
So I'm still learning a lot.
I'm trying to surround myself with people that know more than me, which in the movie
business there's people that I really respect and I'm asking them a lot of questions.
And I think that's the key, right?
Is listening, learning from people that you respect and you trust, whether it's movies,
whether it's business, whether it's brands, you know, whatever it is.
So you mentioned starting a company.
You're referring to Caliwater? Yeah. So talk us through, you're busy, you're acting, you know, whatever it is. So you mentioned starting a company that's you're referring to Caliwater.
Yeah.
So talk us through your busy, your acting, you're in everywhere from Mississippi to
Bulgaria and everywhere in between.
Why decide to start this brand and tell us about the brand?
It was COVID, COVID hit and I was, I was kind of twiddling my thumbs.
And I love the health and wellness space.
I had already invested in Next Health, as you know, and so health and wellness for my own journey
had become a big part of my life.
And I was at Next Health
and I would have my blood testing done,
and my sugar levels kept coming back really high.
And basically, long story short, that was coconut water.
I was drinking about three coconut waters a day,
one in the morning, one after a workout, one in the evening,
and that was about 60 to 70 grams of sugar.
Oh, wow. Obviously they're good sugars sugars but no one needs that much good sugar and I went down this
rabbit hole of what else is out there you know what what else could be as a drink what else could be
done that has the same benefits but has less sugar and less calories and came across prickly pear.
Vanessa my business partner Vanessa Hudgens had already
talked about prickly pear margarita a ton. So I knew there was something there in that
space and that's when we came up with this kind of doing this together thing because
it does have that, like it's a health beverage, it's digestion, skin, immunity, hydration,
half the calories and sugar of coconut water and it's 100% sustainable because the prickly
pear naturally drains its juice. So obviously, especially now, I think it's working in our favor because coconut
drinks or coconut based drinks are struggling because they can't keep up with supply and
demand of coconut. To harvest the coconut now with climate change and everything takes
a lot, lot longer than what it used to. And so we have cactus that's just naturally draining
its juices and we're just amplifying that and building
that.
So I think time is in our favor.
But yeah, that was during COVID.
Everyone told we don't do a beverage.
Everyone said it's a pain.
It's a complete pain in the ass.
And everyone was right.
It really is a tough business.
But I think we've tried to create something different by having talent
actually invested in the brand, having talent be a part of the brand. We're not wasting
money on marketing where other brands do it differently. But it was a grind. I mean, literally,
I remember there was this Copac or in Camarillo and I would drive there, which from my house
was about two and a half hours and I'd drive up there during COVID and I would have the
Flavor House do a tasting. We'd take it out there during COVID and I would have the flavor house do a
tasting, we'd take it out there, they'd mix the flavor a little bit, we'd get the sugar count,
you know, we'd get the all the stuff that happens when you're trying to make a beverage and then
I'd beg them to make me some cans and they'd be like, no, you have to make half a million cans.
I'm like, I don't even know if I want to do this yet. I just want some cans. And I would end up paying them,
I think at one point I was paying them
like a hundred bucks a can to make a drink.
And I would make 20 cans and I found this black suitcase.
I've still got it in my closet, in the kitchen.
It looks like a briefcase,
but it's got foil on the inside.
And so I'd rock up to like some meetings
with like friends or people that knew beverage. And I would guard these cans with my life like I'd feel the people out
like if I felt like it was a Tinder Swindler meeting I just wouldn't let them try the
drink and if I felt like there was something there I'd be like try a can and I'd pull
out a can from this briefcase like James Bond.
Yeah.
Which I still think I have PTSD because I open up my fridge now and I see Cali water
and there's something in me that still thinks I'm not allowed to drink one. Yeah. But that was it.
And it was a grind. And then we'd drive back and forth and I'd bring the drink to Vanessa
and she'd taste it and she'd have notes on the flavor and I'd drive back and then they'd
be like, oh, our forklift driver got COVID, the factory is now shut for four weeks. And
it was, it was the biggest headache ever, but there was just something in me that,
and maybe, by the way, maybe all the people telling me
that it was hard and I shouldn't do it probably helped me
because I have one of those minds.
Someone tells me not to do something,
I'll find every reason why I proved them wrong.
So I think in a weird messed up way,
the fact that I got told by so many people do not do this,
it's a headache, probably helped me.
told by so many people do not do this, it's a headache. Probably help me, you know?
So my former life, 2005, 2009, I had a beverage.
I was in 55,000 stores, 43 distributors,
and I drove and flew to every single distributor.
Wow.
And I literally would do what's called ride-alongs.
So ride-along is where Oliver would go with Cali Water
or I would go with my drink.
And literally it's like a Budweiser truck and jump in the semi truck and ride along is where Oliver would go with Cali water or I would go with my drink. And literally it's like a Budweiser truck
and jump in the semi truck and ride along
to 24 locations for the day
to help them want to sell our products.
And here's why.
Budweiser driver wants to sell Budweiser.
He doesn't care about my drink or the water
or the milk or the soda or anything else on that truck
besides Budweiser because that suit pays him.
And he just gets a little bit of bonus sometimes
or nothing for selling my drink. And so we spend the time doing what's called ride-alongs
where we literally go with them to the stores, make friends with them, give them $50, $100
Best Buy gift cards, get them excited to want to be part of our brand to choose from because Budweiser
had a lot of other options just like Coors, Miller, Pepsi, my other distributors. On the retail side
here's the hard part.
Let me walk you through the reality of why Oliver
has been told by some people it's hard.
Let's say you go to a household named like Albertson's
or Ralph's or Vonn's or Smith's, a big grocery store,
and it's January 1st.
And they actually say, yes, we'd like to buy CaliWater.
We'll take $1 million worth.
Like, oh, that sounds cool.
But now Oliver and his investors and friends have to come up with around $400,000 to make a million
dollars with the drinks. But they want to ship it on April 1st, so four months from now. So he's
going to front the money, let's call $400,000, and he's going to be shipping it four months from now
on April 1st. April 1st comes, the trucks deliver, they put it into the stores, now the stores want them to do marketing and
merchandising displays and pay for all of that. And they're gonna pay Oliver for
CaliWater on net 60 terms, meaning 60 days from the date of delivery that
Oliver shipped. So it's April 1st, he's gonna get paid on June 1st. But I don't know
if you guys have tried Cali Water, but it's delightful. And so it sells well. So let's say
it sells through like a 22% or 18% sell-through rate. The chain store's like, whoa, we love Cali
Water, we want more. Oliver, we'll take $4 million for the next order. Sounds cool to Oliver, doesn't
it? But wait, he needs to come up with around $16 million to 2 million to make those drinks and he hasn't been paid
For the first million dollars that's not due till June 1st and we're in May and now he's got a float
Do you see where I'm going here?
And so when your drink does well, you need to have millions of dollars
Yep to catch up to manufacture for the distribution and wait and again on that formula order that he spends around 1.62 million
He's gonna have net 60 terms again coming up a few months from now. And the same thing happens, but what
if Albertsons and Costco and Circle K and 7-Eleven all want his drinks at the same damn
time?
That's where we're at. The crazy thing is, I'm just going to share this, before the podcast
I said to Dan, I've never really looked into Dan, we just connected on socials and I just
loved everything he was doing, but I haven't looked into Dan. We just connected on socials and I just loved everything he was doing
But I haven't looked into Dan to know his story and this is nuts. I had no idea. Yeah, so I did that for
1999 and 2009 I had the same brand but I had an energy drink from 2005 2009
we were number seven out of the 900 drinks on the market and it's
Difficult it's a grind and in the early days as well I will say
there's so much that doesn't make sense I remember trying to get a distribution
company to bring us on and they'd say we love the drink but you need to get 60
stores yourself or 50 stores yourself and I'm like okay we can do that and then
every store we would go in literally me and Vanessa would show up in there be
like oh my god we'd love to take you drink on who's your distributor exactly
and we'd be like we haven't got one we'd love to take your drink on. Who's your distributor? Exactly. And we'd be like, we haven't got one. We'll come back when you've got one. We're like,
we can't get one until we've got the stores. And it literally was the most mind-blowing thing. I
was like, what? You can't win this. Like you can't, everything is set up to make a beverage fail.
Every way of working, every way they do a contract, every way as you say
the terms, everything. And that all then started to come back to my mind of, you were right.
Like all these people that said don't do a beverage, why didn't I do a toilet paper company?
Everyone's got to wipe their ass every day. I should have done that.
That's why Dude Wipes is the second biggest brand in Shark Tank history.
Oh, I didn't even know that. They only have one investor, Mark Cuban, and
they never need to raise money again.
There you go.
Because everyone has it.
There you go, let's go up against them.
Man wipes.
But yeah, it's tough.
But I'm glad we've started to get nice momentum now,
and we're growing and growing,
and I think that's a lot to do with the fact that
we really focused on the product first as well.
Yeah, it's good.
It just tastes good. Thank you, appreciate it.
It's important.
And now we have kids' pouches as well, which is amazing.
So over the last three years, I raised $56 million for food and beverage brands and consumer
products.
Almost all was actually beverage brands.
And the reason for it is I would find brands that already had 29,000 stores, 16,000 stores,
4,500 stores, 31,000 stores.
Those are the actual numbers.
And so they had something I could pour gas in the fire.
If someone was starting from scratch,
mm-mm, I'm not in.
God bless you, I'm wishing you luck,
but let me know when you've got a couple thousand stores
under your belt, you've dealt with the distributors,
the manufacturers, the headaches.
There's still more headaches to come,
but at least I wanna see you fight.
I wanna see you fight through the struggle first.
The reason I like the food and beverage space
is because when you get it right is a big
victory.
There's been recent sales you guys have seen of beverage brands that have had humongous
like, whoa, like numbers because they're getting sometimes 6 to 10x EBITDA or getting 2x gross
sales.
Let me give you guys a quick example.
For a large company like Kellogg's or the huge brands that have massive distribution
in the cereal space, the beverage space, etc., it takes them on average $125 to $175 million
to really launch a brand.
$75 million to get it going, $125 to $175 to make it big where it matters to them on
the bottom line.
So they'd rather buy CaliWater for 150 million to 300 million range
to save them two years and $200 million.
They'd rather give you $300 million
or whatever the number is to buy it,
to save themselves time.
And they're not gambling on if people,
the consumers like their new drink that they spend time on.
Any money and time that they spend,
125 million for example,
to make a new drink for two years,
they're taking away from their core brand like Coca-Cola, Pepsi, Gatorade, et cetera.
They would much rather buy your brand, Caliwater, for a couple hundred million dollars to save
themselves time and they know that people already like it and they've got the distribution.
So the risk is removed.
Right.
And the day they buy you, it's actually free.
Here's why.
They give you, hey Oliver, here's $300 million for you and Vanessa.
Wee, everything's great.
Your investors are happy.
That day their stock goes up by $2 a share
and it actually goes up by like a billion, you're free.
And they call up all their distributors
and be like, hey, guess what guys,
you're gonna start taking this drink.
They take you from 90 million in sales
to 500 million dollars in sales like this.
But just by pushing a button, like literally nothing.
All right, so let's go into,
we talked a bit about the making money side
and the beverage side.
So basically I should have come and done this podcast
about two years, three years ago,
and then I would have been fine.
On the, we talked a bit about the making money side
and some of the business side.
Let's talk about investing.
You invested in Next Health,
you've invested in multiple brands.
Why do you enjoy investing into brands
and what makes you say yes?
I mean, I've enjoyed it and I've not enjoyed it. I think the
enjoyable part is I generally like to pay it forward. Like I would not have a
business if people didn't believe in me and I like hearing a founder and
believing in their vision. I think it has to be what I've learned right because
I've had investments go wrong is the founder has to know how hard it's gonna
be. Yes. You know I've invested in what I think is some of the most
incredible stuff and it just fell apart
because the founder just wasn't in it.
And I've invested in things that had the potential
but the founder wouldn't step away.
And I learned a lot through that which is why
when I did Cali War, as soon as I had the momentum
I was like, I'm getting a president.
And I work for my president.
He tells me what I need to do for him
because he knows beverage.
I don't know beverage.
And I think that's what I've learned is like the ego
of a founder can really crush.
It doesn't matter how good the product is,
how innovative it is, how creative it is,
how brilliant it is, without the right founder,
either to run the company or to step away from the company when it's time, it will crush it. it is, how brilliant it is without the right founder,
either to run the company or to step away from the company
when it's time, it will crush it.
And that's why I've had some that have done well
and some that haven't gone under, touch wood,
but I've kind of wrote off my investments.
I'm like, I probably never see this money again.
I'm close to saying which ones they are,
but maybe I
shouldn't. But it's been interesting. It's been interesting. But I'm grateful for the
lessons because every investment I made and learned led me up to then when I founded a
company, what I wanted to do and what I didn't want to do. So there's always a value in the
lessons, whether they're good or bad.
So you're out in an event.
And I like to enjoy what I invest in.
That's the other key.
Because then you're in, I love going to Next Health.
I enjoy it.
Worst case, if for some reason,
I mean that company's doing incredibly well,
but if worst case something happened, I've enjoyed it.
I've had a good run.
So enjoy what you're investing in as well.
So I tell people, I only invest in companies that I can help.
Right.
So if you do heart surgeries, God bless you,
I can't help you do heart surgeries.
You make sweaters with hearts on them, I'm your guy, right?
I can help you sell a million of those.
And so I try to be very, very specific to it.
Even if something is appealing to me,
if I don't know the industry and I can't help them,
I don't want to be what's called dumb money.
I don't want to just put in 25K, 100K, 500K, put a check in
and not be able to help. I want to be able to help. And that's why I like food and beverage
space and I like this category because I can help them get more famous, I can help them
with connections, etc. But yeah, it's important what he was mentioning is that if you find
something that you like or you find something that you trust, you need the founder to be
what I call ride or die.
I need a founder that they're at the convention and at 11, 20 p.m. the plumbing goes out and
the water breaks and it's all over the booth and the booth is flooded, he's going to show
up or she's going to show up at midnight to go fix it.
And she's going to be there, he's going to be there cleaning it if she had to, not just
be like, oh, I'll deal with it in the morning.
You can't have that. You need someone ride or die because no matter how good a business is
or how good a brand is, stuff's going to happen.
Headaches are going to happen.
Problems are going to happen.
Lawsuits are going to happen.
Employees are going to leave.
There's always going to be frustration and situations
throughout the course of a business,
and you need an entrepreneur that's right or die.
Yeah.
It's really ready to go to war.
100%.
And to your point, that's exactly what I've been learning is like,
it's like there's stress in the beginning. It's stressful to your point, that's exactly what I've been learning is like, it's like there's stress
in the beginning, it's stressful to launch, then it's stressful when you launch, then
as you get bigger it's more stressful, and then as you continue to like scale, it's more
stressful, you know?
And I think we're in a time where it's really hard to find your people as well.
Finding those ride or die people that believe in your vision as much as you do, I think
that's changed now, because everyone just wants to do it themselves.
It's a quick, quick fix world of being like, well, I just want to do my own company.
It's like, well, that's not how it works.
You learn a lot with another company and then you go and do your own thing.
I think it's hard to find people that really want to put in the hours and the time and
the blood, sweat and tears when it's not their company.
So let's say you're at an event and you meet an entrepreneur, she's amazing, she's got
a company, she's doing a couple million bucks in sales, she's like, Oliver, I would love
for you to invest in my company.
What are the things you want to see from that founder for you to actually say, you know
what, I'm going to put a hundred K into this business?
I want to try the product, whatever that is, obviously.
I want to know how they got to where they are,
like their own journey, I think,
just to gauge how much work it's taken them.
And I don't mean this in a nasty way,
but if they were like, oh yeah,
my dad gave me half a million dollars
and I started a protein bar company
and this is where I'm at, you're like, ugh.
If they've put the work in, and by the way,
that could be the case that dad could've
given them half a million and they put blood, sweat, and tears
and turned it into two million, great, I'm all ears.
So I wanna hear their story.
I wanna hear the founder's story away from the product.
I wanna hear the founder's story of what they've done
with the product and where it's at now,
and then I wanna try the product.
And then hear their vision for it ahead.
And hear those kind of flags of like,
if they're
If they're holding on to this company for dear life forever, you know
If they're holding on to their equity for dear life forever all those things that you know can really bite you in the ass
Yep, so so at the same event you made this really nice gentleman who's just raised the round of funding
He's got five million bucks for his first feature film. He wants you Oliver to be in his first feature film. And he wants you, Oliver, to be in his first feature film.
What are the things you want to see from him
to be able to say yes or no,
I would actually put my name, likeness, and time
to be in your movie?
I mean, the first thing I'll probably say
is why are you picking me?
Because there's more bankable actors right now.
Yeah, I mean, once again, I'd be like,
I'd try and dissect it and be like, what are we making?
Why are we making it?
What's the end goal?
It really is, it's, you know, it's, it's, it's sadly,
it's referred to as the movie business,
but I think people just refer to it in their mind as movies.
People forget the business part.
So I think the same way I would, you know,
I wouldn't ask the questions of how they founded
and all that, but I would ask the guy,
why do you wanna put this money in?
What kind of movie do you wanna make?
And I think that's the other thing with movies,
like sadly, it is what it is, right?
Like thriller, action, horror, you know,
they're movies that tend to return your money,
because you can make them for less.
If someone came to me and was like,
I've got this amazing story, you know,
I love making amazing stories.
I'd love to be an actor in an Oscar winning drama.
There's a lot of risk there.
You know, when people make an $80 million movie
that's talking about climate change,
it's needed to be made.
Is the return on that gonna come back?
It's tough, you know?
So I think looking at it from a business,
it would be a lot of that.
It would be like, what story do you want to tell?
Where's the script? How good is the script? Who's directing it? Who's doing it?
It's exactly the same package.
There really are so many similarities when you think about when you start a brand
and you've got the president and the team of people around it.
It's the same thing.
If you've got a good team and you've got a good
package and you've got a path to profitability, invest. Whether it's a movie, whether it's
man wipes, whatever it is. I think it has to make sense. And obviously nothing's ever going to make,
there's risk with everything. And that's just the nature of the beast. And that's cause the world we live in,
who knows what's around the corner, you know?
There are another COVID, then shipping costs
go through the roof, and then your margins slashed.
No one knows there's risk,
but that's the exciting thing about investments
is there is risk, of course there's risk.
If there wasn't risk, there wouldn't be any investments.
Everyone would just put their own money in, you know?
So it's exciting,
but yeah, I would ask him a lot of the same questions as I'm asking someone who's making
a product.
On the movie side, would you ever do a passion project like Jeremy Piven is doing the performance
and the performance is he's on tour right now with it because it is in line to hopefully
get an Oscar, at least a nomination for the Oscar. So he's very excited, but it's taken
him years and years.
We talk about it all the time,
and I love his passion behind it,
and I've now gone to multiple of his premieres before it.
But it's because it's about the Holocaust,
and about a tap dancer in the Holocaust,
and he cares about the story.
Have you ever thought about,
or would you consider taking on passion projects
in between?
100%.
Yeah, I've got, I mean, there's a couple of things
that I'm working on right now.
I guess I'm just more, I like to be transparent, right?
So if I'm sitting with an investor
or someone that's gonna put money into my movie
and it's a passion project, I'm saying exactly that.
I'm saying, mate, this is a passion project.
Read the story.
If it resonates with you as well,
I believe we can make something amazing here,
but obviously it's not a story that suddenly brings in sales
because it's not a Blumhouse horror film.
I think just transparency.
If you're transparent and you communicate,
no one can ever bite back at you for that.
And I think that's the, you'll find your people,
you'll find your people that are like, you know,
I'm just trying to think of something like very passionate,
just say it was like a story of a footballer, right?
And it was, you know, half the world still doesn't know.
I mean, the world knows football, but you know,
over in the US as in soccer, it's still trying to get there.
So as much as it's a big sport,
people try soccer movies a lot
and sometimes they just don't work.
But if I found this story of a soccer player and I wanted to make this story, deep down I know there's a risk
there because it's still not, you know, the soccer movies have never taken out. But if
it was my passion and I sat with someone and said, look mate, I know you love football,
you know, you've got a few hundred million, are you prepared to lose a few million? Maybe
I say yeah, maybe we take a shot. 100% believe you've got to do, with most things in life or life in general,
you have to have a balance of the stuff that pays your rent and the stuff that makes you
happy. Because otherwise what happens is, and I've been there, I don't know why that
just made me get a bit emotional because I've literally been there where you're too busy thinking about the money stuff.
And even if you're lucky enough to get the money stuff, you're fucking miserable, you
know?
Because you're lacking that soul, that passion, the things that we, you know, as kids dream
about, the things that really wake us up in the morning.
I don't mean wake us up in the morning with an alarm, I mean the stuff that jumps us out of bed without any fee attached.
All right. No coffee. Let's go.
Yeah, exactly. And I think that's the stuff that for me, I've been on both paths. I've
been on the path where I've chased money and got what I dreamed of and realized it did
fucking nothing for me and I was miserable and I was sad.
So I am always conscious of juggling in life
enough that I can still live the life that I want
and have the success, but I'm not going too far down
that path where I forget what actually makes me feel good
and what actually makes me feel alive.
And I think to, you know, the reason we're here today
when I walked into the toy drive, I was blown away
because that, you know, the give back stuff and the paying it forward stuff, people
bring up to me all the time and be like, why'd you do so much of that? And I'm like, because
I am a self-obsessed prick if I am not treating that. And by treating that, I mean it's the
most simplest thing. It's not, not therapy, therapy is good. It's not, I'm not saying
it's not, but it's not therapy. It's not anything like that. It's just doing something for someone else without wanting anything in return. That is it that that cures my
overthinking it stops the self-obsessed mind it stops the fear of
Am I good enough is my business good enough?
I'm I gonna fact it cures all that because you're suddenly doing something else for someone else that has a lot less
for you and they're probably smiling and happy.
You know, so that for me is the balance in life
that I'm always constantly trying to get.
And don't get me wrong, I'll have a few weeks
where I completely veer off track and I'll have a moment,
I'll be like, what am I doing?
What am I spinning about?
You know, it's mind blowing.
And it is, you know, that's the other thing.
We're always a work in progress. Just when you think you've, it's mind blowing. And it is, you know, that's the other thing, is we're always a work in progress.
Just when you think you've got it figured out,
something happens in life, slaps you around the head.
And I'm like, where did all that, you know,
all those life courses and therapy and everything
and all those books I read,
and now I'm suddenly a 13 year old again,
spinning about the most stupid shit, you know?
So understanding that it's always still a work in progress.
Speaking of the toy drive, we have to go back out there.
But one final thought.
So we're going into 2025.
There's I feel like a tailwind of energy in our society.
There's stock markets up, cryptocurrencies up, people are outside and wanting to go back in life.
And events are full.
Like people want to be around each other.
What would you say to someone going into 2025 of how they can decide what they, what their passion is? Like how can I call it tasting it?
Go try out movies, go try out film, go try music, go try making clothing, go try music,
like whatever the things that you might think about. What did you say to people like they're
trying to figure out what their next thing is? How did they find their passion?
their passion. I would say pick something that you're ready to give your everything to and is gonna make you happy even if it takes you a long time
to make money from it. Yeah. That's what I'd say. Where can
people find you on social media? Just my name, at Oliver Trevena, that's it.
Any projects coming out in 2025, any movies?
I just finished one in Budapest,
a comedy that I produced that we're really excited about.
Parrish Jackson, Rory Culkin, Crispin Glover,
amazing cast, Mark Boone Jr., Will Pelts.
I'm excited about that.
And then next year have two more movies
starting January and February
That I won't say because we haven't announced them yet. I don't know the time in this thing
But it's exciting. I'm honestly I'm very feel very
Excited and lucky and grateful to be going into ending this year and going into next year. I appreciate you being here I know you're busy traveling around the planet with Cali water
You're filming for movies TV shows all these all these things that you're working on.
And luckily the doggie's here with us,
taking a hang out.
Dog's fast asleep, fast asleep.
All right guys, as you know, with the Money Mondays,
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