The Money Mondays - This Formula Guarantees Success & Lexy Panterra on Monetizing Social Media 💸 E43

Episode Date: November 13, 2023

Dan's Guaranteed Success Formula & Paving Your OWN Path with Lexy Panterra | E43 Start a Movement & Pave Your OWN Path with Lexy Panterra | E43 Use This Formula to Guarantee Success + Lexy... Panterra on Breaking the Rules | E43 Use This Formula for Success + Lexy Panterra on the Business of Social Media 💸 E43 The three movements mentioned are: 333 Movement: Do three text messages per day, asking someone what they need. Send three emails per day, offering to help. Make three phone calls per day, asking for a sale. The idea is to actively engage in communication and networking to enhance sales and build relationships. $100 Tipping Club/Dinners: Organized by Jimmy Rex in Salt Lake City during the 2020 shutdowns. A group of people contributes $100 each to create a substantial tip for waitstaff and restaurant employees. The movement has spread to different cities, with thousands of such dinners having taken place. Two Years Too Long Movement: The concept is about decluttering one's closet. If a clothing item has not been worn in two years, it's considered too long, and the recommendation is to either donate or sell it. The movement encourages individuals to evaluate their wardrobe regularly and contribute unused items to those in need. The goal is to inspire people to declutter their closets and contribute to helping others who may benefit from the clothing items that have been sitting unused for an extended period. In this special episode, I uncover the secret formula for guaranteed success. From starting three impactful movements to paving your unique path, I share insights that guarantee transformative results. In the second half, join me, The Real Tarzan and the incredible Lexy Panterra, known for monetizing social media. Learn how to break the rules and pave your own way in the ever-evolving landscape. Alexis Afshar, widely recognized as Lexy Panterra, is a versatile talent making waves in the entertainment industry. Renowned for her dynamic performances as a singer, songwriter, and fitness enthusiast, Lexy has captivated audiences worldwide. Beyond her artistic pursuits, she's a prominent social media influencer and entrepreneur, known for her unique blend of style and business acumen. With a charismatic presence and multifaceted skill set, Lexy Panterra continues to leave an enduring mark on the world of music, fitness, and entrepreneurship. Like this episode? Watch more like it 👇 Codie Sanchez & Pace Morby on Business Acquisitions & Real Estate: https://youtu.be/F0vWu6r0WMo Make More, Invest More with Sam Taggart & Jerome Maldonado: https://youtu.be/M1M1-GEpVJk Dave Meltzer & Ryan Pineda Share Investing Strategies You Need: https://youtu.be/Sq__cgCkLAc Watch ALL Full Episodes Here: https://www.youtube.com/playlist?list=PLs0D-M5aH-0IOUKtQPKts-VZfO55mfH6k --- The Money Mondays is a business podcast here to teach you how to make money, invest money, and donate money by showcasing some of the world's most successful people and how they do the same. Hosted by serial entrepreneur Dan Fleyshman, the youngest founder of a publicly traded company in history, this money podcast gives you an exclusive behind the scenes look at how the wealthiest celebrities, entrepreneurs, athletes and influencers make, invest and donate money. If you want to learn more business and investing while you work to improve your financial life, you're in the right place! Subscribe: https://www.youtube.com/@themoneymondays?sub_confirmation=1 Dan Fleyshman, The Money Mondays Learn more here: https://themoneymondays.com Watch all the podcast episodes: https://youtube.com/playlist?list=PLs0D-M5aH-0IOUKtQPKts-VZfO55mfH6k Let’s Connect... Website: https://themoneymondays.com Podcast: https://podcasts.apple.com/us/podcast/the-money-mondays/id1663564091 Twitter: https://twitter.com/themoneymondays LinkedIn: https://www.linkedin.com/company/the-money-mondays/about/ TikTok: https://tiktok.com/@themoneymondays

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Starting point is 00:00:00 Ladies and gentlemen, welcome to a special edition of the Money Mondays We Are Here. Wait, when I say we, wait, Tarzan, Tarzan is not here with us today. He is traveling for his birthday, so I want to make a special episode. It's just me today, but we're going to talk very detailed about movements. I'm going to talk very detailed about movements. I'm going to talk to you about three movements, two of them that I created in the past. And one, that I'm launching today, right now, right this second. Let me walk you through some of the previous movements and why they're important for you.
Starting point is 00:00:38 And you can integrate into your life if you like them. And then after that, I'm going to unveil what I'm so passionate about. I've been thinking about for a long time. And today is the unveiling. You're gonna wanna get behind this one because it's really easy to do, but it's really impactful for a lot of people. Okay. One of the movements I did back in the days
Starting point is 00:00:52 is called 3-3-3. This is to help you in your life. And if you do this, it will change your life forever, hands down 100% guaranteed. 3-3-3. If you do, three text messages per day, asking someone what they need. If you do three emails per day, offering to help.
Starting point is 00:01:15 And if you do three phone calls, asking for a sale, do the math on what happens. And by the way, you can switch up the texting, email, and calling, one could be a favor, you can switch up the texting, email, and calling. One could be a favor. One could be asking for help. One could be asking for a sale. You could be intertwining these 333.
Starting point is 00:01:33 Why does this work? Why is it so impactful? And why have I been talking about this on stages for years? And why have I seen so many people change their lives? It's just math and time compounds. Imagine if you do three texts a day, three phone calls a day, and three emails a day that involves sales, asking for favors, and offering help. What does that do? The sales part should be pretty
Starting point is 00:01:56 obvious. If you do three sales calls a day, or three email sales per day, or three texts to try to get sales per day, well if you do that 30 days a month, that's 90 times a month, that's times that by 12, that's a thousand and 80 times a year. Let's subtract some holidays and some traveling, whatever. A thousand times a year, you ask for a sale. If your product, service, offering is good, and you ask a thousand people to buy it,
Starting point is 00:02:20 you're probably getting some sales, right? And if you don't get any sales, you should sell something else. If you call thousand people or text a thousand people or email a thousand people to buy your stuff and nobody buys it So something else, please please please stop The proof is in the pudding You always hear me say people vote with their credit cards if no one's buying your stuff after a thousand times So something else PSA. Red alert. Red alert. Okay. If you call the hundred people and nobody buys it, you probably should be considering selling something else.
Starting point is 00:02:52 Product, service, app, offering. So that means you're in the real estate game, you're a personal trainer, you do makeup, you do hair, you're a barber, you're a personal chef, you want to be actively selling. There's a famous quote by Mark Cuban, sales cures all. So if every single day, three times a day, you did this, and that's a thousand times a year, you're going to sell a lot more stuff. That stuff could be you being a Spanish tutor, you doing guitar lessons, whatever it is that you do, business, product, service, whatever it is, actively sell it every day. What if you did it four times or five times or six times
Starting point is 00:03:29 or seven times or eight times? Do the math. But the movement that I helped start years ago is called 333 for a reason. I want to make it bite size so that you actually do it. If I asked you to go do 20, 30, 40 sales calls a day, obviously the math compound is crazy, but you're probably not gonna do it and very small percentage will actively do that. But you could do three times a day. And if you did three times a day, you will literally change your life and it's guaranteed.
Starting point is 00:03:55 By the way, if you call a thousand people and tell them, hey, I do custom sweaters. Look at my wild jungle sweater. I can make you a custom wild jungle sweater. I can make you hats. I can be your personal trainer. I could do this a custom wild jungle sweater. I can make you hats. I can be your personal trainer. I could do this sale for you. Hey, I'm a video editor.
Starting point is 00:04:09 I'm a video bubble. I can make websites. I can do social media graphics for you. I can do voiceovers. You just actively telling that to a thousand people a year? Guess what? Even if they're not the buyer, they might give you referral or a connection or relationship
Starting point is 00:04:24 or you're in their mind and through weeks later someone's like, oh, I need a website designer. And they're like, oh, yeah, my friend Mo, he called me. I need someone to do videos. Oh, yeah, Trevor, he called me. I didn't really need it, but I'll give you Trevor's number. It stuck into their minds. So even if you don't get the sale, you plan to deceive into their minds.
Starting point is 00:04:45 Then, when I talk about asking for a favor or asking for help, studies have shown that when you ask someone for a favor or ask someone for help, you actually become more emotionally connected to them. They actually like you more and are more compelled to help and you're deeper in their heart and in their mind by asking for a favor than you're doing a favor. Now, I'm not saying go walk around asking for favors from everyone to change your dynamics and change your relationship. However, if you have a product service or you have a charity or a business
Starting point is 00:05:16 or an event asking for a favor, we're asking for help will make you emotionally connected to that person. So imagine if you do that every day. But if you're out there asking for favors, you also have to be offering help and assistance. So three times a day, you're also saying, what can I help you with? Or if you know what you can help them with, say, hey, I know you're a web designer, I'm gonna introduce you to a couple of people
Starting point is 00:05:42 that have businesses that might need your website services. Hey, I know that you do graphics for CD covers and albums and music and Spotify and blah blah blah and I know you can help make YouTube stills and YouTube headshots. I know three or four people that might need you their influencers. Let me introduce you. Maybe they'll hire you. Do you see what happens? What if you will help a thousand people a year? Do you see what happens? What if you helped 1,000 people a year? What that's sinking for a second? What if you outreach and said, to 1,000 people a year, I'm going to help you.
Starting point is 00:06:12 What happens? Well, the math is actually doubled. Because what if you reach out to a dozen people that year and offer to help them get more video editing jobs, more web designing jobs, more haircuts, or barbers, or makeup artists, or hair stylists, or photographers, or weddings, or whatever their service is. What if you do that a thousand times a year?
Starting point is 00:06:32 It doubles because you're also then introducing them people that might need or want their services. So someone says, I need a wedding planner. You're like, oh yeah, Laurie, wife of the party, best wedding planner in the planet. Boom, connector. And you do that two, three, four times. She's getting business from them, but that person has their wedding.
Starting point is 00:06:48 They're like, oh my gosh, thank you for introducing me to the best wedding plan ever, right? If that doesn't happen, you still get to plant seeds on both sides, right? You've now offered wife of the party. You've offered wife of the party, her company, this favor, this introduction to a potential person that's gonna be getting married or throwing an event,
Starting point is 00:07:07 you get to playing to seed with wife of the party. On this side, the person that's hosting the wedding and gonna get married or throw an event, even if they don't hire her, you now have shown that you care. And you also said, hey, by the way, for your wedding, this is the photographer you should use, his name is David John.
Starting point is 00:07:24 This is a web designer you should use, his name is David John. This is a web designer you should use. His name is Moises. Like, you go through and help them with whatever they might need for their wedding. They are now mostly compelled to you because you're trying to help them with the most important day of their life. On the other side, you try to help the web designer, the photographer, the wedding planner, et cetera. You see where I'm going with this?
Starting point is 00:07:41 You are planting seeds with thousands of people per year. So when it comes time for someone to want to help you, they're going to think about you every single time, meaning you're creating an emotional attachment that leads to top of mind awareness. So now when someone says photographer, that person is always going to think about you. That photographer, David John, when someone says something that's what you do, let's say you're a personal trainer and you help a photographer, that photographer is gonna offer your personal training services to other people. You see this? It's reciprocated, it's hard to say the word. Reciprocupacy.
Starting point is 00:08:16 Nope, I'm still not saying it right. You get it when I'm trying to say, if people wanna reciprocate, when you try to help them. So if you try to help a photographer, you're a personal trainer, or you're a chef, or you're a makeup artist, or you're a hairstylist, they're gonna try to help them. So if you try to help a photographer, near a personal trainer, or you're a chef, or you're a makeup artist, or you're a hairstylist, they're gonna try to get you booked also. Imagine you just do this three times a day.
Starting point is 00:08:33 I'm not asking you to do it 10, 20, 40, 50 times a day, but you could, that's all you did, and that's your business. You could, you could spend 10, 20, 30, 40 minutes to do a bunch of text messages. You could spend three hours and do a bunch of sales calls and referrals, etc. And if you do that over and over and over mass and time compounds, but also
Starting point is 00:08:53 your relationships compound your network compounds people always say Your network is your net worth. What if you interacted with a thousand more people this year? What if you're interacting with people on Facebook, on Instagram, on LinkedIn, text message, email, phone call, in person, you're going to events. All of a sudden, you are building your roll-ed decks by this 333 movement. Three texts per day, three emails per day, three phone calls per day, asking for help, offering help, and going for a sale. Okay, now let's go to the next movement.
Starting point is 00:09:31 The $100 tipping club. The $100 tipping dinners, the $100 tipping club, was created by Jimmy Rex in Salt Lake City. When the shutdowns happened, back in 2020, Jimmy realized that there's a lot of restaurants that are shut down, and the waiters and waitresses and chefs and the cooking staff and the hostess like everyone involved inside of the restaurant not just the restaurant owners they're impacted if there's no customers how do they make money most of the money they make is from tips and typically what happens is the waiters and
Starting point is 00:10:01 waitresses they receive the tips and then they are now what's called tipping out. They're tipping out the bus boys, the hostess, the cooks, et cetera. They are tipping out. So the waiter waitress is making, call it a hundred bucks, 200 bucks, 300 bucks, if they're lucky per night, usually it's between 50 bucks and 200 bucks per night,
Starting point is 00:10:18 depending on the type of restaurant. And then they are now tipping out, five, 10, 20 percent, based on the math of bus boys, the hosts, the chef, the cook, whoever they have to. And they willingly do it. They're tipping them out from their tips. So if they might make 200 bucks in tips, they're tipping out 40, 60, 80 bucks sometimes to the other staff members.
Starting point is 00:10:39 So when the shutdown happened, Jimmy did his first tipping dinner. I was there. It was amazing. and I just got addicted to it. Because I got to watch, you know, we had like, I think, 13 or 14 people. And all of a sudden, 13 or 14 or bucks went to the waitress. She starts crying, some of us start crying. I'm like, oh my gosh, what's happening? This is amazing. We did it again a week later. We started having multiple of them. We started making some videos on Instagram posting about these $100 tipping clubs, how people could do them in
Starting point is 00:11:08 their cities since then, two, three years later, there's been over 4,000 tipping dinners that we know about. The actual math is probably tens of thousands because we don't know, right? People don't even tag Jimmy or myself, etc. They used to tag at Mr. Jimmy Ricks, plenty of people don't do it and they don't know, right? People don't even tag Jimmy or myself, et cetera. They used to tag at Mr. Jimmy Rex. Plenty of people don't do it, and they don't even know that same that started it. I get tagged all the time.
Starting point is 00:11:32 Thousands of times I don't get tagged. People don't even realize that I'm helping Jimmy and myself and our friends in Salt Lake City that really got it started. They don't know that we did it. It got so big that this person did it, and let's call it Atlanta. And then people in Atlanta started doing it,
Starting point is 00:11:46 and then Mississippi, Mississippi people just started doing Georgia, and they're going over Tampa, Florida, and they're doing in Miami, now they're doing it in Venezuela, and all of a sudden, it's happening in foreign countries that people are doing these tipping dinners
Starting point is 00:12:00 that have no idea who I am, that have no idea who Jimmy is, and that is fantastic. It means that the movement is becoming huge, and the butterfly effect for us is what I care about. And so, how do you do it? I mean, walk you through how to do a hundred dollar tipping dinner. Sometimes we do a thousand dollar tipping dinner.
Starting point is 00:12:19 This is where we'll get big business guys together, business women together, and we'll put together 12, 15, 20, one time we had 38. 38 people put in a thousand dollars each. You can see the videos on my Instagram. 38 thousand dollars. So we told the main waitress, here's 10,000, because we can't just give one person 38,000. So we gave her 10,000, and we split up the rest with the other staff members.
Starting point is 00:12:42 I mean, this was like full water works. Everyone was crying during this one. We've done some that had 22,000, 26,000. Like, we were getting typically over 20 people to put up a thousand dollars each for these tipping dinners. It is mind blowing what happens, because now that you're giving away 10, 20,000, 30,000 dollars to the staff at a restaurant,
Starting point is 00:12:59 I mean, people are able to pay their bills, pay their rent, pay their apartments, some down payment on the car, et cetera, from this type of money. So I'm gonna walk you through the $100 tipping version. You can obviously do higher or lower. If you can only put up 20 bucks each, five bucks each, 50 bucks each,
Starting point is 00:13:13 whatever you can afford to do with your friends, but let me walk you through the process of the $100 tipping dinner. Okay, first things first. You can either do it in the city that you live in or when you're traveling. What do I say that? Let's say when I go travel to Salt Lake City I'll organize like I have one organized now in December
Starting point is 00:13:32 For December 16th. I know I'm doing the toy drive December 16th in Salt Lake City So then on December 18th I'm gonna do Monday December 18th. It's burned into my mind. I'm gonna try to do one of the largest tipping dinners It's a thousand bucks each people can also just bring a hundred bucks each obviously because it's burned into my mind. I'm going to try to do one of the largest tipping dinners. It's a thousand bucks each. People can also just bring a hundred bucks each obviously because it's only for what you people can afford. How whatever they can afford is perfectly fine. 20 bucks, 50 bucks, 100 bucks. The main notion, the main goal is try to get everyone to do a hundred bucks each or in some cases, 500 bucks or 1000 bucks. But let me walk you through the process. So if you're in your city or in
Starting point is 00:14:04 another city like I like to do, I text message, I post on social media and I invite certain key characters that can help me invite other people. So let's say I'm going to Salt Lake City. I'll text message Kyle and Jimmy and I have a whole group chat of people in Utah. I'm like, hey guys, here's the date. It's a hundred bucks each. Let's meet at this restaurant, and then, this is one that's important.
Starting point is 00:14:27 One, do not pick a fancy restaurant. Why? Fancy restaurants, typically the waiters, the staff, the waitresses, the hosts, and kitchen, et cetera, are making good tips. And so there's too many restaurants that need it, that are smaller or mid-sized restaurants, that are not name brand restaurants or chain restaurants,
Starting point is 00:14:45 that it's just much more needed in those situations. Now, if you have to go to like TGI Fridays or Chili's or Applebee's and that's where you wanna do it, you can, but typically I'd prefer if you go to the smaller restaurants or mid-sized restaurants, especially family owned restaurants, they're gonna appreciate it so much, not to say that someone that works at chain restaurant isn't worthy of it or needing of it or won't be appreciative of it. They will absolutely
Starting point is 00:15:10 Most of the focus so far has been smaller restaurants like mom and pop size restaurants or medium restaurants that are family owned or like deep in the community Meaning a restaurant that's been there like a Mexican restaurant. It's been there for 29 years or an Italian restaurant It's been there for 50 years like those stories are really nice to be able to help them because they've been there, like a Mexican restaurant, it's been there for 29 years, or an Italian restaurant that's been there for 50 years, like those stories are really nice to be able to help them, because they've been there in the community, and so they will appreciate the love. So you say, okay, when's a night, 7pm, typically you want to pick between 6.30pm and 8pm. You don't want to get too late, because you want families to be able to go, you want
Starting point is 00:15:42 parents to be able to go, and if the dinner lasts for like two hours, you don't want it to get to be too late at 10 o'clock, it becomes a bit too late. So typically I like to do 7 p.m., that's kind of my sweet spot. 7 p.m., here's a dinner, people can be a little bit late, or people can not even show up,
Starting point is 00:15:56 and they will Venmo you, or cash up you, or sell you the hundred bucks. This is what's interesting. I've seen a lot of these dinners where we'll only have 14 people and we'll still raise two or three thousand dollars because a bunch of people that didn't go or wanted to go or couldn't go or just don't even live in the city want to send in a hundred bucks or more to chip in.
Starting point is 00:16:18 So your goal is to make it clear. Wednesday night, 7 p.m. this Italian restaurant, here's the address. Okay. The information that people need is that they're going to be bringing $100 or they're going to be, you know, Zell, Venmo, Cashup, whatever to send you or the host or whoever's hosting it, the $100. You want to make sure you get that all up front, meaning right when they get there or in advance, it's easier to know how much you're going to be giving to the waiter waitresses and the kitchen staff. You wanna have a clear number.
Starting point is 00:16:47 You don't wanna raise money after the fact. You want all of this to happen in the moment. Just for flow and for accounting purposes and to keep clear that okay, there's 14 of us and six people also sent in money. That's 600 bucks, 14 people in person, $2,000 is what's gonna go to the waiter waitress and the kitchen staff. Now, if the number person, $2,000 is what's gonna go to the waiter waitress and the kitchen staff. Now, if the number is under $1,000, typically we give the entire amount to the waiter waitress
Starting point is 00:17:11 and then let them tip out whatever they normally tip out. If the number starts to become like 1,500, 2,000, 3,000, 4,000 and it gets to bigger numbers, we are clear in advance when we're surprising the wait staff. 50% of this is for you and we'll say, okay, we raised 1,600 bucks, $800 is for you. We are clear in advance when we're surprising the weight staff. 50% of this is for you and we'll say, okay, we raised $1,600, $800 is for you. And $800, we're gonna go give $100, 200 each or the manager or the waitress or waiter themselves,
Starting point is 00:17:36 go give $100, 200 each to the other staff members. Sometimes we ask how many staff members there are. And so there's a little bit of a hint that something might be happening They don't really know so let's say by the way everything I'm talking about is a surprise Sometimes the restaurant finds out or staff members find out especially if some of your friends have bigger social media Followings it sometimes happens. It's really rare that it happens the reason we want to be surprises a couple things We want organic service meaning we don't want way our waiters to be like doing cart wheels and like making it seem like everything is amazing.
Starting point is 00:18:11 I want their true service. And even if the service is bad or mediocre, we're still giving the tip. People ask me this a lot. They're like, what if the service is bad? Outside of them like cursing at us or being super rude or something, if it's just bad because they're overwhelmed because there's like 16 of us That's just an overwhelming situation so I
Starting point is 00:18:30 Don't want their one bad day to impact their blessing and so unless they're like again Let's them think crazy happens. We're still gonna give them the tip the worst case in areas We'll give them a smaller amount of the tip and then go hand it out to all the kitchen staff That makes sense. So let's say you raise two grand, normally give her a thousand bucks, let's say the waitress a thousand bucks and then it's put a thousand. If for some reason you got bad service or she was extra rude, you could say here's two to five hundred bucks and then just go hand out hundred to two hundred bucks each to the kitchen staff, three hundred bucks each to the kitchen staff. In that example, it hasn't happened to us at any of the events we've gone to, but I
Starting point is 00:19:03 always like to be blunt about everything in my life. And so in that scenario. It hasn't happened to us at any of the events we've gone to, but I always like to be blunt about everything in my life. And so in that scenario, if that ever happens to you, that's what I would do. Just do a smaller tip for the main waiter waitress and then tip out the rest of the staff. Okay. So you will typically make either not like a fancy design flyer, but you can use like a black screen
Starting point is 00:19:20 and just type out with white lettering or red lettering whatever you want. Very clear Wednesday, 7 p.m. Italian restaurant at this address. And it's very clear that it's called $100 tipping club. So they know or $100 tipping dinner. They know that they should be bringing it and you can even put the Venmo cash up or so on that image. So you can make a like a black screen with white lettering and then right in there where they can send money to or it says bring $100 for the tip.
Starting point is 00:19:49 Other question people have is who pays for the dinner? Do you have an option there? If there's one host, they can either use a couple hundred bucks of the money put together of the money chipped in. They can use some of that to pay for the meal. You want one person to pay for the meal. You don't want it to be $100 and then everybody's like calculating $28 each, that becomes complicated.
Starting point is 00:20:09 You can take a few hundred bucks out of the hundred dollars or if you want some people, I pay for the whole dinner or sometimes my friends pay for the whole dinner and then all that money from the tipping money goes to the wait staff. That part's optional. If you're going to an expensive restaurant, that's also part of why we say don't go to fancy restaurants.
Starting point is 00:20:25 We don't want your bill to be like a $900 bill or a $2,000 bill that becomes excessive and your $100 each won't really do much of a tip if you're paying $70 a head for the actual meal itself or if they're ordering wine and things like that. And so this is something that from a thought process is typically if it's an expensive restaurant, you want to keep the money focused on the tipping. I don't recommend going to fancy restaurants. We're going to restaurants where typically the meals are 15 to 30 bucks each. And then it's typically one person the host will pay for it all or take out you know two to 700 whatever the amount is for the actual dinner out of the couple thousand It's typically one person the host will pay for it all or take out you know two to seven hundred whatever The amount is for the actual dinner out of the couple thousand dollars raised. Okay, other thing
Starting point is 00:21:09 Can you do this with four people or two people of course you can can you do it with 40 people? God bless you. I hope you do right You will be shocked and how many people want to do this? It is amazing how much people actually want to do this and the reason we've been pushing this so hard and making it so big and famous recently It's because it provides an easy way for people to do something good that they can see right away They know when they put up their hundred bucks or fifty bucks or five hundred bucks or thousand bucks whatever they want to tip They know right away that it's gonna go to people that are hard working and that money is gonna be used for their children They're rent their, their life, etc.
Starting point is 00:21:46 Now, recently, we've been getting very, very, very popular with this. We got a lot of press. We were the cover of Apple News last week, like the cover cover. We were the cover of Washington Post. We started getting, and when you get those, what happens is, hundreds and hundreds, if not thousands of sub articlesarticles happen. Meaning other small locations, small newspapers, or city locations, city newspapers, or city news,
Starting point is 00:22:11 they started repurposing, reposting the same articles using their name, like what's called the Alabama Gazette. They start to write about it. Because they take the main article, which is on Apple News, or Washington Post, and then they disseminate it to their audience using their headlines and they just change the wording a bit. So, that's happened a lot this last few weeks in particular.
Starting point is 00:22:33 The Apple News one was huge because Apple News for the full 24 hours is a big deal, being the covers on there. And then within that, Washington Post did a really big article that went viral, and people started sharing it all over the place Some of our videos went very viral the one in Salt Lake City at the Mexican restaurant was very big Those are $10,000 tip and during that $10,000 tip everyone's crying excited and the the setting of how we did it It was me and a guy named the muscle the guy right through that huge 7,000 person event called limitless arena a few months ago, the muscle handed out the $10,000 and gave it a nice speech and then that video went very viral.
Starting point is 00:23:12 And so a lot of different news outlets posted about that. Why does all this matter? The $100 tipping club that movement is very, very easy for you to replicate wherever you are, however much you can afford and your friends that gives you an excuse to get together. I like in person events. I like in-person events. I like in-person dinners. Most of our lives is through our phones now, texting, emailing, WhatsApp, and telegraming, Instagram, Twitter, Facebook, LinkedIn. There's just so much of it happens inside of our phones. And so we're interacting with our friends, family, and followers through our phones. I want to see them in person. And so I throw these
Starting point is 00:23:42 hundred dollar tipping dinners all over the place. Even if it's just like eight people, 17 people, 25 people, I don't care how many show up. I mean, I care because I want a bigger tip, but I just want to have an excuse to get people together. Every time I go to Salt Lake City, this happens. Every time I go to Miami, this happens. I like to throw these tipping dinners at Phoenix, Arizona. I've done it a bunch of times. So you're going to a city and you're saying Wednesday, 7pm, the time restaurant, here's the address, bring a hundred bucks. During the dinner, you're collecting all the capital,
Starting point is 00:24:13 so you have your, let's call it, $1,600. And then when it comes time towards the, about the time to order for desserts, is when you want to bring the staff together. Okay, again, you do not have to post a video about this or post pictures about this if you don't want to. Some people say, oh, why you post about it? And you'll see in the comment section, captions or comments,
Starting point is 00:24:33 whatever, like, oh, it's not charity if you post about it, you're just doing it for yourself. Let me be really blunt. Listen to me very clearly. If I never post about this, millions and millions and millions and millions of dollars of tips when it happened The fact that we make videos about tipping dinners is the fact and reason why there's been over 4,000 tipping dinners that we know about
Starting point is 00:24:54 The actual numbers probably 10 20 30 40,000. We have no idea how big it got because we make videos about it I do not need a pat on the back from you for my video. I want you to go do a tipping dinner yourself That's what I want. I don't want you to send me any money. When I post about tipping dinners, it's for you to go do tipping dinners. And I say that so bluntly because it's nonsense. When people say, oh, you shouldn't post about the tipping dinners or post about charity at all. It is nonsense.
Starting point is 00:25:19 It is for people to make themselves feel better. The people that are commenting it, probably aren't doing any freaking charity anyways. Let me be blunt about that too. They're sitting there typing instead of tipping $100, or giving out backpacks to the homeless, or giving out toys. They're not doing it. You know what they are doing?
Starting point is 00:25:36 They're being keyboard warriors talking crap about you while you're out there doing good things. So be proud when you do a tipping dinner. Not to get a pat in the back, but to inspire other people for them to do tipping dinners. Okay, so a hundred dollar tipping club, you know what that is? That was the movement. Now, for the last few minutes, I want to talk to you about the movement that I'm starting today. This is the announcement. So it's been in my mind for a long, long time. And you guys have thought about it, but never formalized what I want to formalize today in this moment. The movement is called two years, too long.
Starting point is 00:26:13 Two years too long is when you walk into your closet, and if there are clothing items that you have not worn in two years, it has been too long. Get rid of it. You're either going to donate it or sell it. Why? What happens is, those two years become three years, four years, five years, six years, seven years, and you keep rationalizing to yourself that you're going to wear that dress.
Starting point is 00:26:35 You're gonna wear that jacket. You're gonna wear that thing that you haven't worn in years. They're like, oh yeah, I'm gonna wear that jersey, and then you think about it like, man, it's been three, four years now. Oh, yeah, I'm for sure gonna wear that dress. That dress is so cute and then you never wear it. And then year three, year four, year five, and it's just building up dust.
Starting point is 00:26:53 Imagine if you donated those items. It's a people that really need it. Now, more than ever. With the way that recession is happening, whatever you wanna call a recession, with the way that inflation is happening, whatever you want to call a recession, with the way that inflation is happening and things are getting so expensive, when people can't afford bread, milk, water, gasoline, basic items in their life, well, they don't cut back on bread, water, milk, and gasoline. They cut back on clothing.
Starting point is 00:27:20 They cut back on unnecessary spending or accessories. For themselves, for their husbands, wives, kids, parents, friends, they cut back on the things that they would like to have what's called retail therapy. They would like to be able to buy stuff for themselves, to make themselves feel good, wear out to their jobs, to their work, to for fun, for life, etc. They just can't afford it the same way anymore because of inflation. And so when people are out there paying in theory, 9% a year more in inflation, and some things are going up 20, 30, 50, 100%. Gasoline was two bucks three years ago. Now it's five bucks.
Starting point is 00:27:57 Bread, milk, water, eggs, things like that were one, two, three dollar things that are now four, five, six dollars each. When you start to think about the math of things being 50 to 100% more expensive. People needing those items every single week, you can see why they got a cup back on clothing and accessories. Two years too long. Go into your closet this weekend please. Look around at what you haven't worn for two years or longer. Why do I say two years too long and not one year? One year, you can come up with rationalization. Oh, this season I didn't wear my winter jacket because I didn't wear those boots because
Starting point is 00:28:34 you have some rationalizations for one year. You don't have rationalizations for two years. If you haven't worn it for two years, you don't really like that jacket as much as you think you do. Because you probably have some new jackets and you're wearing those. And then on the third year, you probably have some new jackets and you're wearing those. And then on the third year, you might have a new jacket also. You're definitely not wearing the one from three years ago and four years ago. You see where I'm going? Two years is too long.
Starting point is 00:28:53 There is no excuse. There is no rationalization. I'm not saying to go get rid of your like saved up wedding dress or your one good suits or your favorite shoes. I'm not saying get rid of things that you know you might need for key pieces. There's not that many key pieces in your life. You only need key pieces for weddings, funerals, and a couple special moments. That's it. Everything else is interchangeable and everything else is not that emotional to you. What happens if you go out and find that there's 20, 30, 40, 50 pieces of clothing in your closet and your husband
Starting point is 00:29:25 or wife or boyfriend or girlfriend or kids or friends or other people that live in your household do the same thing. Collectively, you probably have 40 to 200 pieces of clothing items in shoes and accessories, etc. that you could be giving away. Some of the things you're going to find and realize, whoa, I actually paid 100 bucks for this or 200 bucks or 500 bucks or 1000 bucks, or 500 bucks, or 1000 bucks, or I have these fancy purses, or I have these fancy shoes,
Starting point is 00:29:48 or I have these fancy earrings, or accessory items, well, you can sell those. And if you sell them, even if you're only getting back 20, 30, 40, 50 cents on the dollar, 60 cents on the dollar, that extra income can now be utilized for your life. You could donate that money to charity,
Starting point is 00:30:04 keep it for your overhead, whatever you like to do. But it just sitting there, those fancy purses, those cool shoes, those earrings and things that are just sitting around in a closed box that you haven't worn in two years, sell them or give them away. The main mission of this is for people to think about it and actually take action and realize that two years is too long. So go into your closet this weekend, inspire your friends, your family, your followers to
Starting point is 00:30:31 also do the two years too long challenge. If we do this and we're going to the perfect time of the holiday season where people are now traveling around to see their family or they're stuck at home or they can't afford to travel around to see their family, this would be the perfect time for you to be able to donate your clothing, your shoes, your accessories to people that really really need it. So what you think is just kind of okay is magical to someone else. Meaning it must only be kind of okay to you because you haven't worn in two years or longer. But to someone else to receive that dress or to receive those pants or that
Starting point is 00:31:05 button up shirt or those cool hats or those cool shoes that you barely ever worn to receive those items can literally and physically change their life. To make them feel stronger, more confident when they're going out to the workforce or they're at school or they're wherever they are to have new or used clothes that just are brands that they never would have gotten because you've got Nike's and you've got guests and you've got cabin clients and you've got these fancy jeans and you've got these things that are just kind of okay to you are magical to people that really need it now more than ever. So please help me with the two years, too long movement by going to your closet this weekend, your friends, family, get them all together, do the same things with
Starting point is 00:31:49 your friends and family all over your community, post about it, I do not need to be tagged in it, I want the challenge, the movement to get as big as possible so that millions of people receive clothing, shoes and accessories from you and your friends and your family. All right, guys. So this was a special edition of the Money Mondays where we talked about movements. It's important to have discussions about money in your households and your offices and your schools with your friends, family, and followers. Because we all grew up thinking it's rude to talk about money, I believe it's really, really
Starting point is 00:32:20 rude that we don't talk about money. Every Monday at 4 p.m., we have what's called the moneymundays.com, the Zoom call. You can go to the moneymundays.com and register there. If you go there, 100% of the money there gets donated to the World's Largest Toy Drive. So go to the moneymundays.com,
Starting point is 00:32:36 you can buy it there, it's 200 bucks for the month. We then take that capital and use it for our toy drive. This year's toy drive is in 10 cities in 15 days. December 2nd to December 17th December 2nd Los Angeles ending December 17th Las Vegas and everywhere in between there We are gonna be donating hundreds of thousands of toys So if you want a nice way to be able to pitch in on the world's largest toy drive go to the money Mondays calm You can buy it there and then all of that capital goes towards the toy drive every Monday at four o'clock
Starting point is 00:33:05 We do a live zoom call. I'm hosting most every single week and you can actually ask me questions live in the zoom call during that chance Appreciate you guys help keeping us number one on the podcast charts are the money Mondays our podcast here has been number one for 33 weeks in a row It's because we have to have these discussions. We have to talk about money So keep liking commenting subscribing sharing post about this, the money money podcast, post about it wherever you can. It helps us. I'm passionate about it. As you see, there's no ads here. I've been here for the whole freaking year. There's no ads here. I want a clean cut 40 minute podcasts for you guys to learn about money, talk about these things, and it's
Starting point is 00:33:44 really important to share that content. I'll see you guys to learn about money, talk about these things, and it's really important to share that content. I'll see you guys next Monday. Ladies and gentlemen, welcome to the Money Mondays. I am here with our guest, co-hosts, every single episode, the real Tarzan. Tarzan gets over 200 million views across social media each month, except this last 10 days 215 million views just in 10 days. You can brush your shoulders off Someone that's our guest today also gets tens of millions of views sometimes hundreds of millions of views across social media over the years And she's created multiple viral videos. It's hard to create one viral video
Starting point is 00:34:21 She's done it over and over and over and over and over and over year after year after year which is really hard to do to stay relevant. So please give a one-round applause to Lexi Pantera. Woo! Kind of sounds like Panther right? Ah! Pantera! Pantera! So we are here at the wild jungle. There are animals out here. There's no Panthers here except for Lexi. We do have 108 animals out there from ostriches, zebras, camels, everything. We're inside the RV motorhome. We travel around the country
Starting point is 00:34:48 to make these podcasts. Luckily Lexi came to us to be here at the wild jungle and make some content, etc. So Lexi, here on the Money Monday's, talking about three core topics. How to make money, how to invest money, how to give it away to charity. With you, I want to go over how the heck do you stay relevant for so many years? If you could, give us the quick, give us a two minute background story and then we're gonna dive straight into the money. Oh man, where'd I start, Lexi? Tworkout baby is where it started. Music was before then, but I saw like a little niche area that wasn't really tapped into, which was like the twerk space. But choreography with twerk out, because a lot of girls were doing like random music videos and kind of doing that whole thing, but I saw something different.
Starting point is 00:35:31 I was like, you know what? What if we make this into a fitness class? Because money was on my mind. And I'm like, a way to like branch where it's not just a dance class, you can make more money if you do fitness. I can knock it out. So I did that and I started doing some videos on YouTube which went crazy viral. Wasn't expecting that. Obviously, I don't think you expect
Starting point is 00:35:50 really that to happen. But I just did that and then I started traveling the world, teaching to work out class. Like in person. Yeah. And I have my first experience for the class. I just invited like 15 of my friends. And Christina Million was one of them. She loved it. She's a celebrity. So she just started blasting it out on socials. I barely even had like an Instagram at that point.
Starting point is 00:36:15 So I just like caught kind of caught on and like I knew what was going on and I didn't let it pass me. You know, I just caught on and kept going. Yeah, sometimes someone goes viral once and they fade away into distance. No, I mean, after that first work video, there's no way they wanted me to fade away.
Starting point is 00:36:30 They were like, honey, keep giving it to us. And so yeah, I just started doing all these, the songs that I like to do, I'd pick the songs that are mostly, you're probably not gonna dance too like that to work too, and then I just throw it up on you too, throw it up on Facebook. Yeah, and it was going crazy. So talk just about the classes.
Starting point is 00:36:47 So girls sign up to learn about how to twerk or to learn for the fitness side of it. Walk us through the business concept visit. They're paying 20 bucks, 30 bucks, 50 bucks, whatever for a class. Yeah. I guess I would like rent a studio space. Sometimes they would give it to me for free,
Starting point is 00:37:00 but I would go in, pay like $20 for an hour and then charge the girls $30, $40, $50 a girl. Sometimes a class can only hold up to like 30 people, but you'd get lucky and get like 50 something people in. And I was just running in my car, city to city, cash, cash, cash. It was lit. It was a good time.
Starting point is 00:37:25 It was exhausting because it's physically just a lot, you know? But I saw the way that it made the girls feel and just their confidence kind of boost up and a lot of different girls. So that made me even more excited to keep going. So as this is happening, you're having to juggle from booking live events, making sure everyone's signing up, making sure everyone's having a good time making sure that they keep coming back But also in between there you're making a lot of content. I know a lot of content
Starting point is 00:37:53 Like I've watched you for years and years and years make this content. How do you juggle all the things in your world? This is why I'm crazy I don't know. It's just a passion that drives me when some people just aren't built for that, I guess. I'm not going to say necessarily, do you think you guys can learn that? Like that? I don't know. Just have a drive, you know? It has to be inside of you for that. That's what it's just something that motivates you and my family is one of them that motivates me, you know, helping them. And then the girls, like I said, like seeing like, I don't know a girl that just had a baby
Starting point is 00:38:27 feel just disgusting for some reason and then come to class and then finally be like, oh my God, I feel sexy again. Like, that pumped me up, so. I don't know, I had a girlfriend, Justine. She was really supportive, so I think it's really important to have your team around you that believe in you and work just as hard as you do.
Starting point is 00:38:45 That was always been the hard part, finding people that hustle like you. It's never easy in a business. But I just did a lot of it myself. I feel like that's how I can get it done, and I just forward, forward. So as this is happening, you're doing live events, you're making money. When is the transition to considered dropping into music? Do you consider going on only fans or what are the different ways in revenue streams that you start to consider?
Starting point is 00:39:08 Um, twerk out classes is always one of them. I wanted to dive into certifications so other people could teach classes. So they can host classes? Yeah, they can host their own like a Zumba class. Yeah. And then during quarantine is where the brand deals and stuff weren't doing so well. And I was kind of like figuring out what I wanted to do. The music was always there. So I'd always make a song and then dance to it and then put it up.
Starting point is 00:39:32 Because I knew people would pay attention. Whether they should pay attention to the ass or the music, whatever it's getting the views. So, and I'm doing what I like to do. So I was doing that. But only fans. YouTube and Facebook was really hard for me to monetize because of the content I was putting out. So my money over there was just like non-existent at that
Starting point is 00:39:49 point. Instagram wasn't paying anything. All these platforms I just couldn't make money off of. So it's like either that or a brand deal or I'm out there teaching classes again, exhausting myself. So I saw only fans and I was like, hmm, me being the one pat, you know, I kind of make my own path and I was like, let me hop on OnlyFans and throw all my twerk videos on there because it was probably like two years since I had really dropped any videos and my fans were really waiting
Starting point is 00:40:16 for it. So I started throwing a music video up. It was the first music video ever on OnlyFans. Oh, that's cool. BTS, I mean, I made like $60,000 on a music video. I would have never made that money on YouTube. As an independent artist, it's crazy. Yeah.
Starting point is 00:40:32 So that, and I actually made that, it was a home video. Like, we filmed it like on our ranch in Petaluma in Napa Valley. It was sick. Yeah, and I just started doing that over there. And I'm like, I could use this platform in not just the sexual way, but all types of ways. Just monetizing a lot of different ways. Yeah. And now you see a lot of big artists on there. For sure. monetizing here. When you start to really dive deep into the music side, like actually,
Starting point is 00:40:56 like, I'm going to make records, I'm going to make album, like, when did you decide I'm going to actually like make this into more than just a hobby and a passion into an actual career. I was like 1617. I've been doing it for a long time. I was in a girl group, then I write it at Beyonce out that bitch. I was like, I'm too good for this shit. And I went solo. I mean, I've done a lot. I've been on par with a six new at two.
Starting point is 00:41:19 I've been on like shows back and then it was like on tarage and yeah I mean I keep trying to watch opening after people and all that and I went solo for a little bit I was doing DJ house music trans music at first then I went to R&B then I like to rap but then I like to sing so I kind of do everything but I've always done music music's always been my number one passion and thing. So instead of being a struggling artist, you know, I'm over there like doing things on OnlyFans where I don't have to work at nine to five job or whatever where it doesn't take me away from the music fully because it's a it's a full-time fucking job being an artist. It's your whole life. DJ too, right?
Starting point is 00:42:00 No, I don't DJ. But a lot of people ask me to do it. I was thinking about a good enough there with two girls on stage shaking that ass. Yeah let them twerk while you DJ. Yeah me sick. You be selling arenas. I have someone else said that too. For sure. Oh guys don't get me excited. We might just create a new business. Yes for a book on DJ now. Damn. Okay, maybe someone books me to do it, and I just like, fuck it, and then just do it, and then see what happens at that time.
Starting point is 00:42:30 I have to. I hear that's how people fall into it a lot. We'll see. I mean, there's definitely, there's a big void in the market. That's why you're seeing a lot of girls do really well in that market, because for so many years, it was dominated by guys. And now there's...
Starting point is 00:42:41 A lot of this space. Right now, some females are definitely coming up. For sure. I'm happy about that. Yeah, I'd love to see it. Okay now some females are definitely coming up. We're sure. I'm happy about that. Yeah, I'd love to see it. Okay, so we talked a bit about the making money side. Have you ever considered or started investing your money as you've been bringing this capital in
Starting point is 00:42:53 or are you mostly investing back into your career? I've been investing in myself, Lord. It costs a lot of money, let me tell ya. And I hear people say like, oh, it's the best investment in yourself. I'm like, is it yes and no? I don't know. What do you, what about you guys? So investing in yourself is the best investment as long as you're investing into things that are producing returns.
Starting point is 00:43:16 Or producing returns that you can't see now, but you're going to get later. Meaning, if you hire someone to make you even better at singing, that is long term result that you won't know now. You hire someone to teach you how to dance better. That's not something you're going to know in ROI right away, but long term it's going to make you better. If you're going to learn how to be a fashion stylist, a music artist, an accountant, if you start to learn how to do accounting, that's going to make you better long term how to save money.
Starting point is 00:43:38 Some things you won't know right away, but long term is going to pay off, especially for someone with a longer career. All the things that can go inside of here into your brain is going to help change the course of your career. If you can save an extra 5 or 10% of your taxes or make an extra 5 or 10% because you learn how to do this, this and this, think about that. If you made 100K now, then 400K, then a million, then 2 million, then 3 million, then 5 million of course your career, that 5 or 10% adds up.
Starting point is 00:44:01 It stacks up. Absolutely. And so surrounding yourself with good people, surrounding yourself with good information to learn those things is really big for someone, especially like you, as you continue to get more and more and more and more famous over and over and you're not slowing down, the things that you learn
Starting point is 00:44:15 that can help you make her 10% or save 10%, it's priceless. I agree. I feel like sometimes just, but the music business is so not different. Yeah, it's just like, I feel like I'm gambling with my money, which I don't like to fucking gamble. I rather go buy something that I know I'm gonna use and whatever. So like I've really been dumping money in and there's so many ways to dump money into music and you won't see a return. You don't know.
Starting point is 00:44:40 I shoot a music video. If I don't put it on only fans. I might not see that money back or God that just goes for all of it So I feel like I'm gambling sometimes yes with my money, right? I haven't really figured out where I want to invest in Yet though, and I mean, I would say I'm comfortable in housing, you know Just because I don't know. I feel like that's so familiar with everybody and it's not necessarily gambling, you own a property. You maybe want to live on it.
Starting point is 00:45:09 But I definitely this year, I want to learn more about it and where I can put my money. It's going to make me money when I'm sleeping. Exactly. That's the concept of the money Monday is that we don't have these discussions in high school, college, or in our household because we all grew up thinking it's rude touch.
Starting point is 00:45:25 And not the truth. So you turn 1718 and your parents just, we they threw you out into the... Only in America. Yeah, right. Get out. No, my dad, I stayed home for a long time, and I was smart because I was like,
Starting point is 00:45:36 I'm not gonna go waste money and not rent and blah blah. I stayed home for a long time, and I liked it that way. Until I had to get out the dad's house, eventually. He was like, don't be dumb. And I come from like a Persian, I'm a Persian. So the culture is like, you're not kicking your kids out like that early. And you're gonna help them, you know,
Starting point is 00:45:54 until they can be on their feet or whatever. So he was willing to be there for me and help me. I love that. Every step of the way. Until I was ready. I wanted me to leave when I was married. I'm like, honey, I don't know when that's going to be. We're going to move before then. Yeah. It was helpful to have family that's helpful. Yeah. So as you're investing in yourself, you are a gambling because
Starting point is 00:46:16 sometimes you could spend 10, 20, 30, 40, 50 grand on a music video or on hiring marketing firm or an agency or a publisher. Yeah., it starts to stack up pictures, make up and hair. It all adds up. People don't realize, especially just like upkeep of life, especially when you're on tour, wherever you're traveling and you're flying, slides that up, hotels that up, food adds up, if you have staff or team with you, that pampham pampham, you pay for all these things. It's a lot. Have you ever decided or considered going with an actual label,
Starting point is 00:46:44 or do you always want to stay independent? I'd like a label if they can help me. I don't really want the money. I want everything else that comes with the label. So I want the relationships. I want their shit all that. All the relationships that they have.
Starting point is 00:46:59 Because like for instance working with features like other artists is almost impossible. It's not it's not easy at all because these people are locked in label deals and they either can't work with you because you're an independent artist or maybe the budget's too small maybe but necessarily not not that for me fortunately but that's been a tough a tough one. Spotify, Apple, getting on playlist working with these people, it's a struggle figuring it out as an independent artist. It's not as easy with a label. A label would be great, but it has to be,
Starting point is 00:47:30 has to be the right thing. Well, I don't, it's not worth it. The other hard part in the music business is getting on radio and like, to get on radio, you have to literally pay for it. And some people say, radio doesn't even matter anymore. Different people are saying a lot of different things in the business right now.
Starting point is 00:47:44 So it's kind of hard also to navigate and be like, okay, well who's right, who's wrong? Should I go with this, should I go with this when everyone says something different? It's always been that way. That's a lot of the struggle in the music business as well. And yeah, you do pay for radio. It's hard for me as a pop artist to compete with
Starting point is 00:48:00 an Ariana Grande or something because I mean, they have millions and millions and just going in for an independent artist that shit is not you can't even compete with that. So you have to kind of find your own lane your own way and do that. On the bus is independent. He's here. Yeah. He has the craziest fanbiz. You know what I just saw him tweet saying that he doesn't make barely any money on tour. He makes most of his money in streaming, which I was shocked to find out actually. But he said it just cost too much to tour. Maybe that's not so much for a label, a label artist.
Starting point is 00:48:38 I don't really know. I don't know why he would say that, but kind of caught my attention. So touring, typically if you can double book is where you make money. Right. Where you perform somewhere. Exactly. And then the club that night or photo shoot or something.
Starting point is 00:48:52 You go into a city, you're getting, let's tell you, you're gonna get 1,000 to 4,000 people to show up, whatever the number is. Or you're combining with other artists and you're getting 4,000 to 10,000 show up, right? That part of it is very expensive for production because it takes a village to set up an actual live event and it takes a lot of paid ads a Lot of work in the process. I own a live events company. That's the entire world and the background is
Starting point is 00:49:14 The team we have 85 full-time employees just for our live events So when we did an event in San Diego last week 51 of them them flew in. You can do the math on 51 flights. 51 flights. 51 hotel rooms. Tell rooms times four nights for a two day event. The math ends up real quick. So the expenses come in from the humans and the production and the equipment.
Starting point is 00:49:36 We have $650,000 of audiovisual equipment. But wait, driving it from Jacksonville, Florida, that's what's expensive. Once you own the equipment. Yeah, I looked into the tour bus situation, I think, yeah, shit, just gets crazy. So that's why you'll see a lot of times artists will bundle up together to have three, four, five, six artists together. They can split up the cost, split up the overhead, or have one main act pay for most of it, and then the other artists will get smaller percentages.
Starting point is 00:50:03 But if you host the nightclub that night, and you're getting $10, $20, $30 grand for that, that's basically cash. You're getting to keep all of it. The merch sales that you do, especially if you're a brand like you guys are, the merch sales that you do, if tarz end selling wild jungle shirts or Lexi selling any of our products, that's going to be money that you get to keep. That changes everything. So all of a sudden you do an extra eight grand here, two grand here, 20 grand here, 12 grand. Yeah, it's always a good one to die. That happens a lot at these live events because when they're in the moment, people buy based on emotions. They buy based on emotions and they rationalize later their decision. And so if you
Starting point is 00:50:39 can get them in the moment and they see you talking on stage or the thing you're singing, wrapping, whatever, and they are excited. Buy a bad bad shirt. Yeah. Buy a bad shirt. Exactly. In the moment and they see you talking on stage or the thing you're singing, rapping, whatever and they are excited. Buy a bad bad shirt. Buy a bad shirt. Exactly. In the moment they will. The fans, I've been on this sorry poppy tour to all female party like thousands of girls every weekend it's insane. I got lucky enough to perform with them and they're selling the shit out of these fans.
Starting point is 00:51:01 One because it's hot I think. Oh they got full fans. Yeah the fans like they're like, brrr, fans are everywhere. I don't know how to say 10, 15 a pop, they're still out every night, like half the night they're done. I'm like, good idea, good idea.
Starting point is 00:51:14 But finding what sells, that's not easy. Yeah, that's not easy. And then you'll waste money on the merch and then you're like, buck, nothing's selling. What do I do now? Tell them I have a very good piece of advice for them. They keep selling out halfway through.
Starting point is 00:51:25 Yeah. Make more fans. I know, I'm like, I'm like, I'm gonna start selling the rest of the night's fans. 9 p.m. to let me help you. I'm gonna be a lot of people. Sorry, Poppy fan. Who's winning in the parking lot before they come in?
Starting point is 00:51:36 Yeah. I'm a hustler. Like all the fans are 20 bucks in there. I got it for 17. Oh, shit. Imagine there could be like, who's selling these fans outside I'm like no kids out there
Starting point is 00:51:48 How funny is that okay? So we talked a bit about making money talked a bit about investing money. Let's talk about the charity side A lot of times people think charity does only about money Well, you can use your social media power your energy you can bring friends together to rally around something that matters to you Tarsanne obviously you care about animals. The animals. How do you decide what types of charities that you put your name brand on, not your wallet, your name on, or put the energy into trying to help? Well, I'm always traveling, so as you are too.
Starting point is 00:52:17 You always find like a giraffe spot or like an elephant spot or like a straight dog spot. Do you? Yeah. Oh,'s fantastic. Yeah. Oh, you do. I'm like, what normal people? Oh, it's an elephant. No way. We're not running into no elephant, nothing.
Starting point is 00:52:34 Well, always out of way from civilization, you know? But like, I usually like connect with the animal, like, you know, go to somewhere, it's like when it's natural habitat. For instance, like Borneo, it's a Borneo last year. And it's like Indonesia, it's like a big jungle out there. It's in Malaysia, but it's like not too far from Bali. Okay.
Starting point is 00:52:51 Um, and I will, I started hanging out with some rangatang orphanage. And I was just then I'm like, I want to hang out with a orangutan orphanage. Yeah. That's so sick. Yeah. And it's sick. Please take me to the orangutan orphanage. It's insane. It's insane. Yeah. It's insane. So stuff like that, like, first it's sick. Please take me to the orangutan, or something that's not adorable.
Starting point is 00:53:06 Yeah, it's insane. So stuff like that, first it's like right now, they're on the forest as a dry season, so they're actually on fire. So I'm always like posting, like links like, hey, go donate here, they need help, they need this and that. But whoever, like wherever I go
Starting point is 00:53:19 and have a great time with the people that are doing good work with the animals, I'm always like all in. And of course, like natural disasters when animals, I'm always like the first one to start posting like, hey, so on, so needs help. There's a hurricane over there. There's earthquake over there. There's straight dogs here. They say they have the animals around because we say the animals will save ourselves. And then we're gone. Exactly. They've been gone before them. This is their place. So this month we went to a nearby animal sanctuary
Starting point is 00:53:48 that's been around for 30 years called Forever Wild. They had so many animals, bears, tigers, lions. I guess you'll say lions, tigers and bears. Oh my. Can you walk us through and tell us about their organization what they're doing over there? Yeah, such a 30 years in the game, you know, anyone with animals to 30 years Is doing something right especially in California California with a strictest states and other states that have Regulation stuff like that The guy Joel that owns it and his wife They have like these photos and videos of these animals that have That surpass the lifespan that you can say
Starting point is 00:54:25 how long do lions live, how long do leopards that they have animals that surpass that actual answer like by 10 years. That says something. You know that means you're doing something right. He's got all types of cool like black mombas, hyenas, bears, leopards. I think he had a leopard like 29 years old. What's the average leopard leopard? It gotta be like 15, maybe 20 if you're lucky. 29, that's sick. That also means you're doing something right. So we're gonna be supporting forever. Which means they should be having more, right?
Starting point is 00:54:55 More health. Or more help, more more animals. Unfortunately, the pandemic really shut down like all of the charity around the world because everybody was trying to save their own money, trying to save themselves. And everybody that was, for instance, our nonprofits. So no one's donating nonprofits. Everybody that was getting profits gone. So we're going to help them. We've been donating to them. You guys can as well. Forever wow,
Starting point is 00:55:15 does a great organization. We're going to go, they're going to teach us about all the crazy animals that they have there. It's amazing what they do there, but we're going to help support them to keep them going because it's been 30 years and we want them to be there for another 30 years. How do you decide what brands you put your name on your likeness on it? You're gonna post about and be a part of well, it's Honestly, first of all, I helped my my brother and my family. That's a good charity. I like to charity over But other than that I the things that I do want to talk about and get involved with aren't very easily digested on social media.
Starting point is 00:55:51 So even me as a, I have a big platform. You know, we can't really talk about certain things like sex trafficking and children abduction, things like that I'm into. So I've decided to not really post as much as I want to, but I did find a guy named Glenn, and a group that we had of another podcast that I was in, and he totally is in that, and he has a nonprofit,
Starting point is 00:56:16 and so I've been digging into that to try to see if I wanna be a part of that. This is the first time I'm really digging into something like this. I've always wanted to kind of have my own nonprofit, but before that, I want to dive in and get more info and figure out what this world really is about. Um, and I know it's a dangerous world to be in, but, um, we'll see how deep I get, you know, I don't know yet.
Starting point is 00:56:38 Yeah, but that's probably where I plan on going more towards and also helping independent artists, I think might be in the future as well. Yeah last month I flew out to Donald Trump's house basically we helped set up this whole event where he was going to watch the Sound of Freedom movie and then jump on the podcast. Uh-huh. The next morning he made a video like if you do anything with child trafficking or it's any death sentence. Yep.
Starting point is 00:57:03 The video goes viral. Sound of Freedom movie jumps from 80 million to 140 in two days because Trump all of a sudden make this global thing. Like if you get caught trafficking children or women, death penalty, which is the way it should be. They just change the laws too and Florida for that. Things have definitely changed in the way.
Starting point is 00:57:22 Yeah, I love that. Yeah, sound of freedom is really a really great movie to go see. And it'll open your eyes up. But yeah, a lot of things have been played around with that movie. Like, did you hear about what's going on in the theaters? Like, for instance, online, they're saying that it's completely sold out, but it's like empty. The theater is not playing the sound right, or it cuts off in the middle, or literally every single theater has had problems I don't know who's behind it. Yeah, it's been a lot of strange things like how each individual one is being flocked with but
Starting point is 00:57:55 It's really intense. I mean billions and billions of dollar business. It's not easy to mess with We're gonna try we're gonna try Okay, Lexi walk us your, on your socials. Yeah. How do you decide when it's a time for a dance video, a music video, a port person behind the scenes video, talk us through Lexi's socials? I'm still trying to figure that shit out
Starting point is 00:58:16 because it's not easy when you have a girl that does a lot of things. I like to dance, I like to act. I mean, movies, I sing, I do twerk out classes. Like, so it has been, it's been hard for me because people put me in a bubble box because I blew up for twerking online. Um, so that's only something that every year I kind of like go back and forth. Like, okay, maybe I do more twerk videos because the algorithms fucking me up and I'm not getting as many views.
Starting point is 00:58:40 So maybe I need to post this because I have a fan base of that. But I want to do my music thing. So how do you get taken serious and one thing and then not the other do I have to drop something do I not have to drop something? I can't give you an answer I don't have an answer. It's been a constant battle of what's right. And at that point I'm like what the fuck makes me happy honestly what's gonna make me happy long run? That's what I want to go towards. But obviously obviously I wanna make money, money honey. So I'll let you know, I'll come back to you maybe next year with a better answer for you.
Starting point is 00:59:12 Well, you be so happy. How long can surviving out? I don't fucking out. Doing what the hell I wanna do, I guess. How you being so active, you'll figure it out. I will figure it out. The passions are, like I said, the passions are you're gonna keep moving on.
Starting point is 00:59:22 You're running right into what you need to be, keep going. Thank you. When you make a video, Tarzan, do you know this is gonna work? Like this is the passions that you're gonna keep moving You're running to it. What you need to be keep going. Thank you When you make a video Tarzan, do you know this is gonna work like this is the one that So Tarzan knows is good a word sometimes You're playing bass one you let it go you're like all that one's in See don't get it just I know what's going in. Yeah, but does that fuck with the other things in my mind My heart my spirit my mind exactly That's different.
Starting point is 00:59:45 But you're lucky one, because you got your hand in hand. Yeah, I do the same thing. I always change up my content. Sometimes I'm just posting me with the animals. Sometimes I'm just posting animals. Sometimes I'm posting animals, attacking people. Sometimes I'm posting people,
Starting point is 00:59:59 hurting animals. That's like people going, right? Yeah, sometimes I'm posting people hurting animals. Like, you know, recently a guy was like Fish and I'm a ship and called a whale was beating a whale with a sledgehammer I see stuff like it's every single day, but there's some days I'm just like I'm posting this F this guy you find him sink is fucking boat lock him up What did it beat is that you know so stuff like that?
Starting point is 01:00:19 And that I'll lose 20,000 followers from that 30,000 followers Algorithm goes down and then I post something next that I know It was like oh, that's gonna hit doesn't hit everything suppress, you know, so I can't get to emotional about it Instagram. That's what I'm saying. I get emotional emotional on my page and then I start messing my algorithm up Then I'm like, okay, let me get back to the the stuff Yeah, the good thing about Instagram and algorithms from what I've learned, it's just like a, it's a weight, it goes up and down. And then it's also like a tie, it comes in.
Starting point is 01:00:51 And it comes out, and I managed to get a pop and video, like I know when it ties up, I'm throwing, bangers. I'm throwing, I'm throwing heat. And I'm seeing the clip, and it goes off. And then I have stuff. I'm like bro I had a video I took it down yesterday the one with the king of rude grabbing that dog in the water I'm like on post in this posted it was up for hour. I like 4,000 likes. I'm like Yeah, sometimes it's out of the I would be got to repost it. Yeah, so you can't fight it, you know
Starting point is 01:01:19 And I feel like you're learning something new like don't don't post like this Maybe you should post like this. Oh my God. Yeah. It's always changing. Instagram. Give us the real news. How about that? Tell us what's really pop in.
Starting point is 01:01:31 Free the algorithm. Free the algorithm. Hashtag. All right, guys. You're watching The Money Monday. It is important for you guys to like, comment, share, talk with your friends, family, and followers about money because we all grew up thinking it's rude
Starting point is 01:01:42 to talk about money. And we think it's rude to not talk about money. That's the reason why so many kids and so many adults have no idea about what to do with their rent, loans, payments, taxes, how much they asked for their salary, they have no idea what to do because we don't talk about it because we think it's rude, we got to fix that, make sure to like, comment, subscribe, share, etc. Lexi Pantera, find her on Instagram, TikTok, only fans, all the platforms that are out there to consumer content, a lot of fun.
Starting point is 01:02:05 You'll be entertained and you'll get to see her in action all over the world. Obviously check out the real Tarzan and we will see you guys next Monday. Bye. you

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