The Money Mondays - "We Did $4.5 Million In Sales Without Running Any Ads" - Neel Dhingra | E51

Episode Date: January 8, 2024

Neel Dhingra is a dynamic entrepreneur, speaker, and educator in the realms of real estate, digital marketing, and personal branding. With a history in real estate and mortgage, he leveraged social me...dia to elevate his business exponentially. Neel's journey includes founding Forward Academy, hosting impactful events, and coaching thousands to achieve success. Through his transparent approach and valuable insights, Neel empowers others to harness the power of digital marketing and strategic personal branding. Like this episode? Watch more like it 👇 Gary Vee's ENTIRE Investing Strategy, Starting from $0 💸: https://youtu.be/4wYyPMQVqKE Cody Sperber & Rene Rodriguez on Increasing Your Income & Influence: https://youtu.be/5QZsLh-Ybs0 The Power of Social Media: Michael Sartain's Guide to Making Millions 🤑: https://youtu.be/8v4pJMlwHis Watch ALL Full Episodes Here: https://www.youtube.com/playlist?list=PLs0D-M5aH-0IOUKtQPKts-VZfO55mfH6k --- The Money Mondays is a business podcast here to teach you how to make money, invest money, and donate money by showcasing some of the world's most successful people and how they do the same. Hosted by serial entrepreneur Dan Fleyshman, the youngest founder of a publicly traded company in history, this money podcast gives you an exclusive behind the scenes look at how the wealthiest celebrities, entrepreneurs, athletes and influencers make, invest and donate money. If you want to learn more business and investing while you work to improve your financial life, you're in the right place! Subscribe: https://www.youtube.com/@themoneymondays?sub_confirmation=1 Dan Fleyshman, The Money Mondays Learn more here: https://themoneymondays.com Watch all the podcast episodes: https://youtube.com/playlist?list=PLs0D-M5aH-0IOUKtQPKts-VZfO55mfH6k Let’s Connect... Website: https://themoneymondays.com Podcast: https://podcasts.apple.com/us/podcast/the-money-mondays/id1663564091 Twitter: https://twitter.com/themoneymondays LinkedIn: https://www.linkedin.com/company/the-money-mondays/about/ TikTok: https://tiktok.com/@themoneymondays FB: https://www.facebook.com/The-Money-Mondays-110233585203220/

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Starting point is 00:00:00 What are some ways people can make money in the real estate game in 2024? I think I saw you speak in an event when you were like the biggest strategy that I would tell you guys to do is do a micro event. When I was kind of stuck at this income level of like mid-six figures, this is like, you know, 2016. And I started to get to watch social media and just see like what are people doing on content marketing? Got seen by more people, just providing tips, and business started to take off. Then the next year it went up again and next year it went up again. So I had this exponential growth,
Starting point is 00:00:25 you know, not flexing, but I'm just saying making millions of dollars when I wasn't before. I'm just saying making millions of dollars when I wasn't before. Ladies and gentlemen, welcome to the Monday Monday's, where we talked about three core topics, how to make money, how to invest money, how to give it away to charity.
Starting point is 00:00:45 Today's guest, knows how to do all of those things, and what's really fun is, he's in the real estate space, he throws live events, he speaks at events, he does social media and everything between, so this can be a really fun episode. I've spoken at his events for years and years and years and all, he keeps picking it,
Starting point is 00:00:59 as long as he keeps inviting me to his future events. He gets 700 people, 1000 people, 1200 people, 1500 people to show up to his events over and over and over, year after year with some really, really, really good name, big name speakers, back to back to back. And I've watched it evolve and so fun to see everything that he's done on the social media side.
Starting point is 00:01:18 Same thing. And watch constant, constant, constant content over and over and over and over This goes viral this works out this gets big Reels long form content everything between and I just keep watching whether it's social media real estate live events Neil Dinger has done all of it. So please give one round of applause to mr. Nioh Thank you. Thanks so much for having me Dan. So the way we like to do it is to give us a quick two minute bio so we can get straight to the money. So really quick, I was in the, like you said,
Starting point is 00:01:47 real estate mortgage space for years. And then you ever have this feeling like, you know, you're meant to do something more than what you're doing right now. Like it happens all, it was happening to me for years and I was just ignoring it and then finally I was like, man, I feel like I should be doing something more and I was kind of stuck at this income level of like mid six figures.
Starting point is 00:02:03 This is like, you know, 2016. And I started to watch social media and just see like, what are people doing on content marketing? And ran to this guy GaryVee's content, right? And he's like, hey, you got to do content. And so, you know, so I see this stuff for like a year. And then finally, like, you know what, fuck it, I'm gonna do it.
Starting point is 00:02:19 I'm gonna start doing content. First year of videos are like cringe worthy. You know how, you know, it's really bad when you can't even watch your own video. Like you can't even get through it, right? So that first year I did that even with bad content, my business forex, like even with just mediocre content just in my market place. So I would got seen by more people just providing tips and business started to take off. Then the next year it went up again and next year it went up again. So I had this exponential growth, you know, not flexing,
Starting point is 00:02:45 but I'm just saying making millions of dollars when I wasn't before. But now I was like, oh, I got proof of concept, right? And then so many people within the industry would like, hey, Neil, could you come teach us how you're doing this? Or could you come speak at this event? Could you come do it? And I realized like there's a big opportunity in education.
Starting point is 00:02:59 So in 2020, late 2020, beginning of 2021, we launched Forward Academy, which is teaching people within our industry how to do digital marketing, late 2020, beginning of 2021, we launched Forward Academy, which is teaching people within our industry how to do digital marketing, personal branding, all the things that I do to grow my business. And then we launched the Forward event, which was like, you know, at the beginning, just a few small people. And I kind of, honestly, I got the idea from you, and we can get into that later, but like,
Starting point is 00:03:19 I got the idea. I was, I think I saw you speak in an event four years ago, and you were like, big strategy that I would tell you guys to do is do micro events. So I started with really small and then it just took off from there and now we have thousands of students. Like you said, thousands of people come to our events and it was a side hustle, passion project that now has become like, it's animal, it's like huge.
Starting point is 00:03:36 So on the three topics, how to make money, how to invest money, how to give it away to charity, let's talk about how to make money side. Yeah. You wear different hats. You wear the real estate hat, the live event hat, the social media hat. Let's go through each of the three. On the real estate side, what are some ways people can make money in the real estate game
Starting point is 00:03:51 in 2024? So I think the biggest way is to let people know what you do, right? So so many people are like, you know, you could break it down really simply. If you want more business, you need to ask more people. And so people aren't asking enough, right? So I think you have to put yourself out there, but you have to ask in the right way. So I would tell people to brand themselves in social media and do it in a way where you're giving value.
Starting point is 00:04:13 So you would give the tips, you know, show success stories. I think this is one of the biggest things that's working right now for people in real estate is showing success and then asking for the business. So a lot of people will just post content and I made this mistake for, but they never ask for business. And so I thought that you had to throw like, you know, jab, jab, jab, right hook. I thought you had to throw like 100 jabs before you could hook,
Starting point is 00:04:32 but really I have to do this for like three, four pieces of value then you can ask for business. And so the way you do it, and this is something everyone can do, is like, I call it a three step system. It's like content, connection, conversion. So put out content that would be helpful to the audience. Make a connection, show what's going on in your personal life, show behind the scenes,
Starting point is 00:04:48 all that kind of stuff, and then the conversion was the most important part, bringing the register. Give them an opportunity to work with you. So like, hey, you know, this market's really challenging, but I'm finding deals every day. I'm helping clients every month close on deals, and so I put together a free guide if you want it, shoot me a DM. Like, make a call to action, and people will reach out to you. And so I started doing these calls to action and you have so many people come into your
Starting point is 00:05:10 top of the funnel. So I think the problem with real estate is like, you know, people are like on one end, they're just starting off the process. They're just, you know, not interested. They're learning about it. And on the other end is a close deal. The realtors and lenders are just on the other end waiting with the basket, waiting for people to just hop in. I'm going to make this whole journey across this platform on my own.
Starting point is 00:05:31 And if you give them one step in the middle, you'll win. So just give them a free guide. It could be a webinar, it could be an event, come learn about how to buy your first rental property. You could do a micro event. So just create a step in the middle for them. And all of a sudden You'll have way more leads. So I think that's the best way to do it with the event space. You have forward events Yeah, when you go from 200 to 500 to 700 to 1200 to 200 500 type size events
Starting point is 00:05:56 Is there money in throwing large format events? Well, I was saying a lot of people waste lose a lot of money in events Like you can just get you you can quickly get under, under, under water because all the bills start adding up. You know, the venue, the food, the speaker fees, travel, like, and then your team and the merch. And hotel blocks. Hotel blocks. Yeah, like, all of a sudden,
Starting point is 00:06:16 catering. You get the bill and you're like, What's a quirking fee? Yeah, I'm like, oh my god, this is charging like, I just wanted to give people coffee one morning and then it's thousands of dollars. Right, it's like, It's $4.50 per coffee that you're giving away.
Starting point is 00:06:25 Yeah and you're paying like $20 for a croissant. It's like everything's just ridiculous. And so the bills get out of control. So what I quickly realized, and this is luckily because I was in masterminds and I was in all these programs, I would ask people who had done it before. So I'm ever reaching out to you and saying like, hey, damn, how do you do this? Or hey, Cole had her, how do you sell from stage? Or hey, so and so, like, how do you, Billie Jean helped me with something? And so all my mentors kind of just gave me the blueprint of like, hey, Dan, how do you do this? Or, hey, Cole, how do you sell from stage? Or, hey, so and so, like, how do you,
Starting point is 00:06:45 Billie Jean helped me with something. And so, all my mentors kind of just gave me the blueprint of like, hey, you want to put together a program and then you want to offer it at your event and make sure it's really valuable and all that stuff. So, there is an opportunity to make money on what you sell at the event, but the event itself for me has proven to be like,
Starting point is 00:07:02 best break even. You know, maybe you lose a little bit, but you make it up in the, whatever your offer is at the event. And I remember you told me has proven to be like best break even, you know Maybe you lose a little bit but you make it up in the whatever your offer is at the event I remember you told me this you're like Neil if you don't have an offer I have people on my network that will make an offer at your event and split the revenue with you And you'll make money that way like there's so many ways to do it But I see people just do the event because they want the cloud and the you know They want to accelerate the brand which is it help you, but unless you make a good offer at the event, you're going to lose money, I think.
Starting point is 00:07:28 So that's what I figured out. And then that's the way we monetize. We launched a mastermind. We have education programs, and we sell these at the events. I think at our last event, we broke even close to break even on the event, but we sold $1.5 million in education at the event in one day, in 24 hours. So it can be really profitable if you do it right. sold $1.5 million in education at the event, in one day, in 24 hours.
Starting point is 00:07:45 So it can be really profitable if you do it right. On the social media side, are there ways for people, again, going to 2024, to make money from social media? Yeah, so it's like, what are you selling? I think, you can't get paid much from Instagram and Facebook and things like this, but I think if you have a program to sell, to monetize.
Starting point is 00:08:05 So for example, we're nowhere near where we're gonna be in terms of like sales for forward. But last this year, we're just wrapping up 20, 23, right? We're wrapping up 20, 23, we did $4.5 million in sales without running any ads. This is all from just my Instagram. And so that's not like a huge number. It's gonna get bigger, but it shows you like, well, there's people doing 10, 20 million, too.
Starting point is 00:08:27 But like for me, it's a big number. That's cool, especially given that I didn't run one single ad. And so the way you do it is like, do you have a valuable program or service to offer? So all year I'm teaching, I'm providing it, I'm leading by example, I'm showing my stuff works. And then once in a while I make an offer. Hey, we have a new program. You can join it Hey, there's a webinar where I'll teach you xyz at the end of the webinar
Starting point is 00:08:49 I offer a chance to join my programs. I throw a massive event at the event I offer a chance to join my mastermind so I put together like kind of a suite of programs and then I offer it through my content on social media so I think that like the content itself doesn't really pay me until I'm actually monetize it by selling something on social media. So I think that like the content itself doesn't really pay me until I'm actually monetized it by selling something on social. Okay, so we talked a bit about the making money side on those three core topics. What about an investing side? Let's talk through a couple different topics there. Investing on the real estate side with so many options from short sale houses, flipping houses, Airbnb and long-term holds renting out this flipping that,
Starting point is 00:09:26 but there's so many options forplex, duplex, live in one of the units of the fourplex, get an apartment, we're bombarded with information of like, oh, just buying apartment building, it's easy. Oh, buy a storage unit, no, for what? Like there's just so many things. With someone out there that's been working, making 60 grand a year, then 80
Starting point is 00:09:45 grand, then 100 grand, progressing through their career, saving up some money. They finally have some money saved up, 50k, 70k, 100k, they're ready to do a real estate deal. What should they be considering? So I think you should look for, you know, properties that can give you a positive cash flow if you can buy it for a rental. Now, if you don't own any real estate, just getting into your first deal as a primary home with the low money down, like that's the best, the first step. And then you can eventually,
Starting point is 00:10:08 that can become your first rental, and you can rent that out and buy another property. So starting off with those first deals, looking at like the lowest risk way, like a lot of people say, you know, it's risky to buy real estate. For the first deal, you only put up 5% of your own money.
Starting point is 00:10:22 So like the bank's taking the most majority of the risk. You'd have to only risk a small amount, but I think looking at like what would this property rent for and it gets more difficult when prices are so high. So there's different creative things you can do. Like you know, my buddy Pace Morby taught us this strategy where you can take over people's low rate loans and then buy property. So there's so many different strategies getting into a single family home or a duplex. So I would say start with a one-to-four unit property. Like getting into a single family home or a duplex. So I would say start with a one to four unit property, like getting into apartments and commercials more complex, but start with the one to four unit property.
Starting point is 00:10:50 But I think about this Dan, like I think, you know, my investments are boring. Like we own a portfolio of rental properties. And I own like the S&P 500 and I own like some Bitcoin and I don't even check it. Like I lost my login for a while and then I mean I don't look at my investments. I think like about taking risk with the business side
Starting point is 00:11:10 and gambling there, but then once I've worked really, really hard to make all that money, I don't wanna take the risk all over again with the money that it works so hard for. So I like putting my money into just boring shit that just I could just sit it and forget it and not worry.
Starting point is 00:11:22 And then I'll take all my gambles on the business side. Like I don't know, you haven't even heard this, like people work so hard and then they put it into like a worry. And then I'll take all my gambles on the business side. Like, I don't know. Have you ever heard this? Like people work so hard and then they put it into like a high risk thing and they lose it all, you know? All the time. Yeah, and it's like, bro. Why does it happen all the time?
Starting point is 00:11:32 And I've made that mistake too. Like, hey, putting into, I mean, I've made like some early stage venture investments that haven't paid off. Some of the companies are already bankrupt. Like, you lose the whole thing. So it's like high risk, but I guess it could be high reward as well. So I'd rather just take the risk on the business side.
Starting point is 00:11:49 Why is it important for people to invest into their personal brands? Man, so that has been the single greatest investment I've ever made. And it's not even close ROI on anything else. And that's because once you have that brand, it can translate to so many things. Like I'm doing real estate mortgage right now.
Starting point is 00:12:05 Then I didn't know I was gonna be in the events business. All of a sudden I'm in the events business. I didn't know I was gonna be an education company. All of a sudden I have a multi-million dollar education company. So it's like so many doors will open because of your personal brand. And so I think about this all the time,
Starting point is 00:12:20 like hey, you'll connect with people, you never thought you could connect with. So many doors will open, you have opportunities, and then you could switch industries too. So if say I'm bored of thrill of state mortgage, I can start an insurance company tomorrow because of my personal brand. So I would encourage everybody to just start, you know,
Starting point is 00:12:35 just hit record and you'll go through that cringe phase of like, man, this sucks, I suck on camera, I'm not getting any views. But eventually if you stick with it, you get better, you can't lose. Should people invest into growing their social media following? You mean like pay for ads, shout out? Yes.
Starting point is 00:12:54 I think there's like select ways you can do it. For example, like on Twitter, you know, having distribution helps you grow your audience, but like on other platforms, shout outs don't work as good as they used to years ago So you could just be wasting money. I will tell you this anybody who buys followers or buys things on social media It's it's usually gonna harm you. It ruins your yeah, so you just ruins your account You get no engagement. What's the point in having a million followers if when you post 300 people see it like there's no point I would rather have a Thousand people who really talk who is real community versus. I would rather have a thousand people who really talk
Starting point is 00:13:26 who is real community versus 10,000 or 100,000 people who, you know, they don't even see your videos when you post. So, I would say to build a real community, the way you can invest is like, invest in, you know, in terms of the time it takes to create more content, distribution, those types of things. And then, I think on certain platforms right now,
Starting point is 00:13:45 there is an opportunity to run ads to get more people to your account, but it's like, you have to do it selectively. I think the best way to do it right now, we have a cool opportunity because the platform will just show your videos to people for free. For example, on Instagram, you could have 183 followers and go viral with the video.
Starting point is 00:14:00 We see it every week, somebody reaches 10,000,000,000 million people with no followers. So you can grow your account without having to spend a lot of money Let me walk you guys through why you should never ever ever buy fake followers. Yes. First of all There's no reason to Nobody cares You have 12,000 followers and you want to have a hundred and 12,000 followers because you think it looks cooler Nobody cares.
Starting point is 00:14:25 Second of all, when you have 12,000 followers and 4,500, 600 people engage, well, more reach will happen, more interactions will happen, and your accounts and your content will get spread more. Let's say you have a hundred and twenty-two thousand, where it's 12,000 real and a hundred thousand fake followers. The platform, let's use Instagram as an example, the platform thinks you suck. Why? Well, the same 400, 500 people engage,
Starting point is 00:14:53 but instead of there being 12,000 followers, the platform thinks you have 112,000 followers. And so the 400, 500 that are engaging looks tiny. It looks like a quarter of a tiny little percent are engaging. So what does Instagram do? The algorithm doesn't show it to anybody else because it looks like you suck.
Starting point is 00:15:11 It looks like you count sucks. It looks like your content sucks and nobody cares. And so you're actually hurting yourself while you think for macho or cool or like I just need to fit in or I just need it for this or that, you are hurting your account by buying fake followers If you have already done it or someone added to your account someone else did it for you or an agent or manager Did it start to unfollow them start to try to not unfollow them
Starting point is 00:15:35 But you know, I'm saying have them unfollow you There are actually apps and platform to services now to help you remove what's called bots fake followers those little eggs Those type of accounts they are hurting your engagement.'s called bots, fake followers, those little eggs, those type of accounts, they are hurting your engagement. You do not want fake followers. Yeah, 100%. And there's one thing you could do is you could start a new account. So I remember starting an account in in 2018.
Starting point is 00:15:57 And then I actually, like I hired some of this company to help me grow up, did the same thing, they bought followers and all this. And then I would notice my engagement was in the toilet. So literally, I just started over. I just started a brand new account, started posting a warranty, did it all the right way and it blew up.
Starting point is 00:16:10 So one option is to like, try and remove the followers, but the other option is to just start over. You can just start a brand new account and nobody cares. I think anybody, like anybody who knows anything about the platform can tell anyways. Like you see the account, you're like, man, this is not real, it's not legit. So you're not fooling anybody at this point.
Starting point is 00:16:25 So we talked a bit about making money, we talked a bit about investing money, when someone gets to that next level, right, they've saved up money, they did a real said deal, they've invested into their personal brand, they've got 50,000 followers now, things are moving and shaking. How do they know when it's time to pour the gasoline on the fire and really go for it. Yeah, I think that's an individual question, like based on your ability to execute. So like what I do is I put myself in a pressure situation and then I have no choice but to come through. So like I will schedule the event, start selling tickets and I haven't even done any work for the event. But now I've got 500 people that bought tickets to the event. I better freaking show up and I better come up with a program. So like I figured out a hack for myself is like, put your, put some pressure on your shoulders
Starting point is 00:17:07 and you will come through. And, but if you're not that type of person, then maybe you want to do a different way. So everyone's going to have individual, you know, use case. But I will say this, there's like, you know, definitely like everybody who I talked to who's had success in business in some shape or form in terms of a program or a new product for this,
Starting point is 00:17:25 they all tell me that one to get was they didn't do it sooner. Like so, a lot of us in this industry, like you're meant to do something more than what you're doing right now, you have that kind of itch to do more. And so once you get that initial piece of success and you really wanna go for it, I would put some pressure on my shoulders.
Starting point is 00:17:41 I would do something really uncomfortable and see what happens. Man, take the shot. Like I said, I love taking risk in business, not with the money I made from business. So that's where I would like to get my kind of dopamine rush on the gambling side of life, you know. Why do you put so much time into your social media content?
Starting point is 00:18:00 Because it's literally everything. Like, it's allowed me to connect with so many people. It's the reason why I'm on this podcast right now. Like, it's just going to open so many doors. And for me, you have so many things you could be offering to people. And if you don't have anybody on the other side to listen to those offers, and you're not gonna be able to sell as much stuff.
Starting point is 00:18:16 So I just think it's the best way. It's the most efficient way to reach people. Like, a lot of people say, I don't have time to create these videos for social media. It saves you time. You know, in the beginning, what takes you an hour is going to take you 15 minutes. Like you guys talked about how many podcasts you shot just today. Two of them already in editing, they're ready to be published. Like the distribution just ramps up. And so in the beginning, it does feel like it's a time commitment, but trust me, as you keep going with this, it gets way easier. It just gets really quick. And now you're speaking to in the beginning hundreds, you know, maybe ten hundreds and then now you're speaking to thousands of people every day
Starting point is 00:18:51 You just can't get that type of distribution anywhere else. You can't shake that many hands anywhere else So let's talk about the charity side the philanthropy side of things Why do you think it's important for people to either incorporate charity into their personal lives, into their households, or into their business brand culture? So it's so important because it sounds kind of cheesy, but you don't really know. You don't have a certain level of fulfillment until you start giving away. And I just started noticing this as I've gotten to a little bit of success for the last few years. I haven't launched my own charity, but what I do is I just participate in all my friends. So you guys join a toy drive today?
Starting point is 00:19:28 Yeah, I'm going to come through. I'm going to bring a bunch of toys and people are doing cold-dazzles, things where you build homes in Mexico and then other friends do different things for kids. All I want to do is I'm still working on what I want to do personally with my business to launch. But in the meantime, if you look in your network, especially in the network of entrepreneurs that we work with, everybody's doing something. You know, there's so many charities you can get involved in. And so if you don't have one, just support one of your friends, like just jump
Starting point is 00:19:53 into their charity and you can you can get into it. And I'll tell you, like, it gives you so much more fulfillment when you start doing this. And I found that even within our programs, sponsoring people who can't afford your product service, we sponsored kids to come to events. Just doing things where you give away your programs and services is another form of charity that gives us a ton of fulfillment.
Starting point is 00:20:14 So as you're growing through your career, and especially the last few years as you've been blowing up on social media, your business, et cetera, how do you decide what's a focus on? When there's so many different options of time and energy and mental focus? How do you decide? It's tough because you go on social and there's a guy talking about this crypto thing and then NFTs and this event and this squirrel. Yeah, yeah, it's just like going all over the place. So what I found is I like to You know how big goals for the year like okay? Here's the big goal. I want to do this event
Starting point is 00:20:40 We're gonna get this many people there. I'm gonna work towards that. And so, like, what are your big goals? And then, we can start working towards those. And I wanna map that out in advance. Jesse Itzler has this huge calendar. He calls it like, big ass calendar for the year. And he sent it to me as a, like, and so you can map out your next year. Like, what are your big goals?
Starting point is 00:20:57 Yes, shit's gonna change. I'm sure you'll have some opportunities come here and there. But, if you're not the type of person who can manage multiple balls in the air, like, I know Dan, you manage a lot of balls in the air at this point But there's probably a point where focus was important to you and so realizing where you're out in the game Just because I see Dan doing 20 businesses. I can't do 20 business right now I can do two businesses and then as I get later and I can delegate more then I could probably do you know more so
Starting point is 00:21:21 Realizing where you're at in the journey and then understanding from there, you know what's crazy Dan is, like people who are super rich that tell you to diversify and spread your thing, most of all of them got rich from like one thing. So that means like, that's the blueprint right there, just to focus on that one thing and do really well. As you get more wealth,
Starting point is 00:21:40 then you can spread around and do all these and diversify and do 20 different businesses. So I would tell people to focus on one or two things and just go hard. What do you think people are doing right and wrong on social media today? So I think a lot of people are just posting like commercials. So they'll just post for their business like a sales ad. It comes across like an ad. Also, there's this thing that's happening right now where if the videos are too
Starting point is 00:22:04 produced, so you can buy like $30,000 worth of gear. If it's too produced, nobody will watch the video because it looks like an ad. It looks like a commercial. Our eyes are trained to like turn away from that stuff. So I think people, like they say Dan, that everyone's got like a minuscule attention span. I think that's true, but I think what's more, what's probably more accurate is they just have a very selective attention span.
Starting point is 00:22:25 Because somebody will listen to your podcast for an hour, but then they won't have one second to watch your video on social. So they're just being selective with what they watch. So I'll tell you this, work on how you start the videos that first couple of seconds. So many times people pop up on camera and they're like, hey guys, what's going on?
Starting point is 00:22:42 This is Neil, happy Tuesday. Just wanted to tell you, just wanted to pop on here and tell you X. Like, hey guys, what's going on? This is Neil, happy Tuesday. Just wanted to tell you, just wanted to pop on here and tell you X. You can just go straight to X. You don't have to say just want to pop on. You're already on, you know, just get to the point. So I would just tell people to get to the point quicker
Starting point is 00:22:56 and don't wait so few, first few seconds and then don't make it too produce. What's crazy is we have videos that we shot with $10,000 worth of gear. And then we have a video that we just shot with the phone, just doing a quick green screen video on Instagram, and the green screen video is blowing up. And so I've gotten millions of views
Starting point is 00:23:12 from videos that took just a few minutes to make with the phone. And so I'm thinking like that is the new trend of like just quick content that's very authentic. You can tell, have you noticed this, where somebody has a different voice on social versus when you talk to them in parts? They're like two different people. You have to be yourself.
Starting point is 00:23:29 So for me, what's worked the best is just being myself. Eventually, you don't give a shit. What people think about you, it just clicks, and you can just be yourself, be authentic on camera, and don't make it too produced. Why should people join masterminds or attend business conferences? It's crazy.
Starting point is 00:23:44 You talk about network as your network, and it sounds kind of cliché at this point, but it is so true. I've gotten so much acceleration in my business from just conversations with people I've met in masterminds. People can, it's the shortcut to everything, honestly, because you learn from people who have already done the thing that you want to do, and then you connect with people, and then there's hidden upside, meaning like, I've been in a mastermind where I didn't get the ROI right away, necessarily from the group, but then two years later, somebody I met in there,
Starting point is 00:24:14 because we got the connection, connect with an opportunity that makes me seven figures. Right, so there's so many opportunities that will come just from being in the right room, and so for me, just knowing the right people has been the biggest accelerant to all my businesses. You just cannot underestimate the value of having the right connection. It's so important. So as we go into 2024, which is an election year, there's going to be a lot of cash.
Starting point is 00:24:39 Yes. A lot on social media, the television, billboards, bus stops, radios, musicians, actors, entertainers, and everybody between is going to be talking about this election here more than ever. Yes. Right, especially with the main characters that have been already been battling back to back to back. There's a lot of different opinions and emotions behind it. But also, the world is divided.
Starting point is 00:25:00 We're watching wars, people can't talk about things on social media. Everyone, there's just so many things going on across social media content, television, et cetera. So someone listening right now is bombarded with chaos. Yes. How would you say to stay calm in the chaos? So I would just look at what are the goals you have. So for me, for politics, like when you watch
Starting point is 00:25:23 all the crazy shit happening, it's probably like it's a recipe for disaster. I would say like this, getting really deep into politics is the best way to be unhappy. You know what I mean? Like you're just, you can't do shit about it. You know what I mean? Like you're just arguing with people. How many times have you ever changed somebody else's mind about politics? You just, you're talking to a brick wall. You know what I mean? So for me, I used to watch all this stuff and stay involved.
Starting point is 00:25:49 I just quit watching all this shit. I turned the news off. And so I don't know if that's the best advice for everybody, but for me, it's worked incredibly well. I just put my blinders on. I want to focus on how I can help my community, my customers, my family. So turn the shit off and focus on your friends, your family, your community, your customers.
Starting point is 00:26:07 Taking care, like there's people focused on trying to solve a world's problem and they haven't even taken care of their business. Like bro, take care of what, like, what do they say, like sweep your porch first before you try and clean up the world? Like bro, clean up your own business first and that to me has been the best way to make an impact
Starting point is 00:26:22 because if I can help a thousand people make more money next year, then that's huge. That's a better impact than I could ever have arguing with people about politics on the internet. Forget that. Where can people find you online? Where can they find your businesses? Where they can find your home world.
Starting point is 00:26:38 So you can check me out on Instagram at Neil Home. And then my event every year in summer, Stan's gonna be there this year. It's in July and Vegas, it's called the forward event.com and then we have forward academy where people can learn how to use all these strategies to grow their business. All right guys. It is important for you to have these discussions about money. I'm going to bring the old back multiple times by the way just to be clear. We can talk about so many different categories of money and social. It's important for you guys to have these discussions about money because
Starting point is 00:27:04 categories of money and social. It's important for you guys to have these discussions about money because we grew up thinking it's rude to talk about money. As you guys know, here at the moneymundays.com, the podcast, etc. we think it's rude to not talk about it. So have discussions with your friends, family, followers, etc. talk about everything from salaries, rents, apartments, houses, cars, loans, taxes, all the things that are part of real life. It's literally part of your life. You have to pay taxes. You have to pay your card note. You need a place to live.
Starting point is 00:27:32 Food is expensive. It's getting more expensive. What is inflation? What do you mean things get more expensive every year? You have to have discussions. We cannot be oblivious to it. We never could be before, but you can't afford to be now. And you should bring your friends, family, and followers along with you for the ride. You can join us on the
Starting point is 00:27:47 moneymondays.com. I do a live stream, a live Zoom every Monday at 4 p.m. PST. We can do live Q&A with me, with some of my friends. Guys like Neil will come on there and speak and talk and answer your questions live, interactive. But most importantly, share these type of podcasts. Go follow Neil across social media at Neil home and EEL HOME, correct? Yep. Across social media platforms, consumers content, check out what he's doing and then see what things are interesting for you whether it's real estate, social media, live events, these are the type of people that you follow. When you follow along with the drama and the chaos and things that are out there in the world, that's what your mind is going to be filled with. When you
Starting point is 00:28:23 follow along with business entrepreneurs and people trying to change the world and improve the world in showcase, business, live events, investing, etc. That's what's going to be in your mind and you'll become a better person if you fall along with better people. We will see you guys next Monday on the MoneyMundays.com. you

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