The Money Mondays - What Does It Take to Become a Real Estate Investor in 2025? w/ Albert Preciado 🏘️ EP105
Episode Date: January 27, 2025In this special episode of The Money Mondays, we have Albert Preciado as our esteemed guest. This is his third time on the show, and a big reason for that is that he's a seasoned expert in the rea...l estate industry. He’s here to share valuable insights, strategies, and tips on how to navigate 2025's evolving real estate market. --- Albert Preciado is the Founder and CEO of The Mortgage Guys, Ambiance Realty, and Driven Enterprises. Albert has been involved in the mortgage industry since 2005 and is a licensed Broker and Mortgage Originator. He faced some of the toughest times in his life in 2008 during the market recession and Mortgage Meltdown. Despite these challenges, Albert chose to weather the storm and remain committed to the industry he believed in. --- Like this episode? Watch more like it 👇 He Built a $500M Real Estate Empire with NO MONEY - Ben Reinberg: https://youtu.be/w4SBQS0gtd0 Albert Preciado & Marczell Klein's Real Estate Journey & Hypnosis Techniques: https://youtu.be/t-hDyNx36po Making Millions with Real Estate Investing 📈 Albert Preciado & Cole Hatter: https://youtu.be/OQO9hhGQf6I Jimmy Rex's Million-Dollar Real Estate Strategy Revealed: https://youtu.be/OWADoFktfHQ Watch ALL Full Episodes Here: https://www.youtube.com/playlist?list=PLs0D-M5aH-0IOUKtQPKts-VZfO55mfH6k --- The Money Mondays is a business podcast here to teach you how to make money, invest money, and donate money by showcasing some of the world's most successful people and how they do the same. Hosted by serial entrepreneur Dan Fleyshman, the youngest founder of a publicly traded company in history, this money podcast gives you an exclusive behind the scenes look at how the wealthiest celebrities, entrepreneurs, athletes and influencers make, invest and donate money. If you want to learn more business and investing while you work to improve your financial life, you're in the right place! Subscribe: https://www.youtube.com/@themoneymondays?sub_confirmation=1 Dan Fleyshman, The Money Mondays Learn more here: https://themoneymondays.com Watch all the podcast episodes: https://youtube.com/playlist?list=PLs0D-M5aH-0IOUKtQPKts-VZfO55mfH6k Let’s Connect... Website: https://themoneymondays.com Podcast: https://podcasts.apple.com/us/podcast/the-money-mondays/id1663564091 Twitter: https://twitter.com/themoneymondays LinkedIn: https://www.linkedin.com/company/the-money-mondays/about/ TikTok: https://tiktok.com/@themoneymondays FB: https://www.facebook.com/The-Money-Mondays-110233585203220/
Transcript
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You can't force everybody to be successful.
There's eight billion people in the world.
Not everybody wants to be like a billionaire.
Like some people are happy just being average.
Most people are.
Ladies and gentlemen,
welcome to a special edition of the Money Monday's podcast.
As you guys know, 99% of the episodes are filmed inside of an RV motorhome.
We have done 106 episodes, 103 of them have been RV motorhome.
But Albert Preciado said, swing by the penthouse office here on Sunset Boulevard and I will
set up the Money Mondays for you.
So here we are making a special exception for my dear friend over here, Mr. Albert Preciado.
So as you guys know, the way it works is,
we cover three core topics, how to make money,
how to invest money, and how to give it away to charity.
So we're gonna go through,
how did Albert build up a real estate company,
mortgage company, sales company, training company,
all these things up inside this penthouse over the last,
what, five, six, seven, eight, nine, 10 years now?
I mean, it's really been 20 years.
20 years in the game. 20 years, but as a business owner, ten years now? I mean, it's really been 20 years. 20 years in the game.
20 years, but as a business owner, 13 years. 13 years. All right. So what we're going to do is,
this is very important, we are going to break the mold of what you grew up with, thinking that it's
rude to talk about money. I think it's rude to not talk about it. And I've watched Albert break
through and tell people about why it's important to have money, why it's important to make money,
why it's important to build up wealth inside of
their society, inside of their households, etc. So we're going to go into those
type of questions. But first, Albert Preciado, give them the quick two-minute
bio so we can get straight to the money. You know, just a Mexican-American kid,
first generation, I came here, my parents made me in Mexico across the border for
a better future, had me here, I was born here. I didn't speak English till I was seven.
And former ESL student, special ed student, college dropout, nobody gave me a shot to
do anything in life and then I just dropped out of college, got into sales in mortgages,
I was selling mortgages.
And then 13 years ago I started my mortgage company and then I made my first millions
selling mortgages, real
estate and then then I got into the whole social media, started my personal
brand and because of that in 2021 I made a 30 million in revenue for the first
time and ever since then I've never looked back.
Nice. All right, on the make money side of the topics, how do mortgage loan officers, real estate,
how do they make money?
So when you sell a mortgage,
you make a two and a half percent commission
on the mortgage amount.
So like if you sell a mortgage that's 500,000,
you make two and a half percent of that.
Got it. Just like real estate, if you sell a $500,000 home,
then you make 2.5%, 2%, 3%.
But it's very similar.
You're just selling mortgages or you're selling the house.
But we decided to start a real estate company,
that way we can double end the commission.
We get paid on the mortgage and the real estate,
which led to opening up the escrow company
where now we make a commission on on the real estate on the mortgage and on the
escrow and I'll tell you something the escrow makes a lot of money like
sometimes you get like 60,000 dollar commissions on escrow. What? Yeah.
And so that that's why I have business, but that's the business that made me 30 million, 2021.
And that's how I made my money.
Like that's when I was 20 years old,
I made $260,000 selling mortgages.
And then I lost it all in 2008.
But after that and learning from you and other mentors,
After that, and learning from you and other mentors,
I realized that it was very important to create your personal brand,
and then to create your brand,
like just your company brand,
which is just bigger than your personal brand.
Now I'll tell you why, because like,
Driven, it became a big brand now.
So like people want to be there,
people want to speak for free,
people want to pay me a lot of money to speak.
I get a lot of favors from people,
people want to be my friends,
I have billions of their friends.
I told you one of my best friends in the world,
Neil Patel, he'll see this.
You know, he's really successful.
And we're always hanging out, I learn a lot from him,
but it's opened so many doors
by just building your personal brand.
I told you I'm so excited right now.
I'm making more money than ever.
I can't even, I'm making more money than ever.
I'm really happy, I have my kids, my wife.
I have everything in life.
There's nothing that I don't have,
and Driven is gonna become the next Virgin.
Yeah.
So what's the dates for Driven?
Driven number nine, right?
March, yeah, my birthday.
So March 29, I came up with that date
because it's my birthday
and I can ask a lot of powerful speakers to speak for free
because I tell them, hey, it's my birthday.
The best birthday gift you could give me,
Ed Mylette, Ed My hey, it's my birthday, the best birthday gift you could give me, Ed Milet,
Ed Milet is coming to my event and it's my birthday,
it's gonna be the best birthday gift.
So, you know, I've been doing that and it's gonna be
the biggest gift.
Who are some of the speakers you already have
for June 9th coming up?
I'm very excited about Mark Shapiro.
Mark Shapiro, he owns a bunch of multi units.
I know all the stuff.
I know the numbers of how many units he owns.
I know what he has.
I know his net worth, but I'm not gonna reveal that.
He's a very private person.
I respect him, but I'll just tell you that he's like,
if you guys think Grant Cardone is big,
Mark Shapiro is big.
And so we have Mark Shapiro.
We have Daniel G. We have Eric Spofford, he sold his company for $115 million.
We have Dan Fleishman. You know, we have a lot of heavy hitters.
I'm about to announce a professional Hall of Famer NFL player.
Nice.
I think Mario Lopez, saved by the bell.
Josh Altman, the number one realtor in the US.
That's a serious lineup.
I can go on and on.
Natasha Graziano.
I don't want to miss anybody.
But Brad Lee, you know, Brad Lee, one of my best friends too.
But the real Bradley.
Yeah, the real Bradley.
What's the website where people go?
Drivenevent.com.
It's the ninth year, the ninth year of the Drivenevent.
Why do you think that when a lot of other events are struggling to get three or 400 people,
how do you keep getting 2,000, 3,000, 2,000, 3,000
over and over?
It's the brand that I built.
And now people see the credibility, the track record.
So now it's like I don't even announce any speakers.
I don't even announce dates or nothing.
And we just sell out like a year in advance.
And now what's made the biggest difference
is that we build a sales force.
So we have 40 people, 40 sales people working.
40? 40.
Like we have like 10 remote and like 30 in-house,
but we have the science to it.
So everything in life has a science to it.
Mortgages, real estate, escrows,
events, you're the master of that.
But sales, like I'm very good in sales and relationships
and vision, like I'm a visionary.
Sales very good at operations, my wife,
she operates everything.
So sales, there's a science.
Like you have people that are appointment setters.
You know, they're not skilled enough to close
because they could burn the lead.
We have closers that specialize in closing deals
that are solid, so the setters have to get them
solid leads to close.
We have TOs, people that take over.
We have SPFs, you know, when, like for example,
right now, I told the guys, me and Casey told the guys,
hey, you know what, if you do this,
you'll get this amount of cash.
My sales people, even if you offer them a million dollars,
they wouldn't leave me, because the culture
that we have here is second to none.
And then, our people, they work Saturdays, Sundays,
and week, and holidays.
And they'll work here till 10, 11 p.m., midnight sometimes.
Sometimes they sleep here,
because they just, they're closing deals
and they get, they fall asleep.
So what makes a good sales rep
and an okay sales rep and a bad sales rep?
You need a lot of training.
You need a lot of training.
Give a shout out to Casey, who's right there.
Like he came here and he just, he changed,
he changed a lot of lives.
You know, he, just like I changed his life,
he changed our life.
I saw the scoreboard out there.
There's a lot of 80,000, 50,,000 100,000. We have our scoreboard
But but he's here his responsibility is like I tell him hey, you know what? You're only 24 like I have the experience
Just be coachable always stay humble to learn more
There's always gonna be somebody doing more of course and you got to remain humble to be
Discipline and be a student because you want to get better. I made all the mistakes
I don't want you to make the same mistakes
You know what's interesting is the the wealthiest guys I've ever met all they do is ask questions
Yeah, they want to learn you talk about Ed Myleth guys worth 700 million dollars
Whatever that is like he asked a lot of questions because think about if he learns one little thing and it increases his business by 1%
Well 1% of 700 million is $7
million. You know like I've seen so many of these billionaires and zillionaires and like
watching them interact at dinners and they're asking what do you do? How do you do that?
Why do you do that? Why do you do it that way? How do you do the structure? Who does
that for you? Why do they do that? Because that one little tidbit if you're doing 50
million, 10 million, 100 million, whatever, it changes everything. Yeah.
But practice and just the systems,
like every day at 7.30 AM,
Casey has to be here by 7.30 in the morning.
They have their sales meeting in the morning
that sets up the mood.
And if you have a crappy meeting,
you're gonna have a crappy production day.
But Ed Mylet, dude, I'm about to make a big announcement
with Ed Mylet.
Like I love Ed Mylet.
Ed Mylet always tells me that I'm the person
that reminds him more about him
than anybody else in the world.
He connected me with Marshall Faulk.
And he sends me like these long voice notes
and we're always talking.
But Ed Mylett has been huge in my success
and he is a huge mentor and somebody I respect a lot.
So similar question about the sales reps. What makes a good mortgage loan officer
versus an okay one versus one that's not gonna make any money?
You have to be... well you need five things. I don't know if I'll remember the five things.
But in today's... like right now for mortgages, it's the worst, darkest time. So
we're going through a crisis. It's worse than 2008. We are in a major recession, especially
for mortgages. So a lot of them quit, a lot of them died, a lot of them, they're just,
they're out. The one percenters are doing good. But what do you need to be,
to separate yourself in mortgages?
Five things.
Number one, you have to have a strong mindset.
Because I'm sure like, you're used to it.
Like you know that every day you have like a plan
for the next day and you're like,
I'm gonna do this, this, this.
Everything's lined up.
You have your calendar and something goes wrong
in the morning every time.
It throws off everything.
And then you have to figure out how to fix it.
So when you have a strong mindset, nothing tickles you.
You just know, I'm gonna handle it.
So you need a strong mindset
because mortgages are tough right now.
You need to be a genius marketer.
So what I mean by that is you gotta be on social media,
you gotta be posting stories,
you gotta know how to market, how to be a marketer,
and you gotta know how to use social media.
If you're not on social media
and you don't have a strong mindset,
you're gonna fail in mortgages.
Number three, you gotta be a top closer, a salesperson.
You gotta master sales.
If you suck in sales,
you have no chance in mortgages.
So mindset, marketing, sales.
Now, number four, you gotta be an expert in your field.
So you gotta be an expert mortgage person.
You gotta understand all the guidelines,
you gotta know your shit,
you gotta know every single thing.
So that's number four.
Number, the fifth thing to complete it
is you gotta have extreme work ethic.
If you're not willing to work 18 hours a day right now,
seven times a week in mortgages,
and this is both for mortgages and real estate, you're not gonna make it. And for me, dude, I enjoy it. Like
today, I text in the morning out of nowhere, I'm just like, hey, what's up, Dan?
Yeah, it's 5.20 in the morning.
Yeah. I wake up, like today I woke up like at three, I always wake up three, four, three,
four. And like, Caelan knows this. Like I wake up and I'm like on my DMs. Like I'm like,
I don't even have to do that.
Like I don't need to.
I have people that do that for me, but I get up
and I'll spend like an hour just DMing people back,
bam, bam, bam, bam, bam, bam, bam.
And then like around, and then I'm texting them
and I'm telling them, because Kayla and Casey,
they're together, they're a couple.
They're one of our favorite couples in the world.
And Kayla is like, I'm texting
them in the morning. So then when I'm done, I'm like, hey, Kayla, it's all yours. You
take over my DMs. I'm done. I just, because I like to look through my stories and I'm
looking at the viewers. Because people that are viewing your stories every day, they're
interested. They're like, they're big followers. It's like if I
was single and I would go through my story viewers, dude, I would
get a... It's so easy now to like hook up. You know, like before it was hard.
But social media has changed the world for a lot of things. So like I'll go
through my viewers and I'm looking for customers, future customers. I'm looking. So then after when I'm done, I'll be like, hey, Kayla, it's all yours.
So she takes over. Special delivery for you.
Thank you.
A vodka and oranges.
So on the investing side, why do you invest so much into yourself and into your personal brand?
Does it have a return or is it to build? What is it for?
Best advice I'll give anybody here, especially young men.
Young men I tell them stay away from women,
alcohol and drugs.
But the best advice I'll give besides that is mentors.
Hire mentors, pay people $10,000, $20,000, $50,000,
$100,000 and the second,000, $50,000, $100,000.
And the second best advice is use credit cards.
Like just swipe your credit card, pay for a mentorship.
One-on-one is the best way of learning.
I paid 11 years ago, Grant Cardone and Patrick B. David,
I paid them a lot of money for one-on-one.
And that changed my life.
Because of that, I started my own mortgage company.
And then that just, once you become an entrepreneur,
you can't go back.
So as you're building the personal brand,
you're getting bombarded with deals,
how do you choose what you work on and what you focus on?
I don't do a lot of things because the day,
everybody has the same time.
So if I have, let's just say I have 13 businesses,
but I have one business that makes me 80K a day,
I'm gonna focus my main energy on that business.
And all the other businesses,
I'm gonna spend 5%, 3% of my time. Same
thing with people, same thing with family members. If they don't give me any value,
if they're not contributing to my 80k a day, I'm not gonna spend time with them.
Because life is too short. I see people that are aging now and you know, I want
to live the best life when I'm young. I want to live the best life when I'm young.
I want to be with my kids when I'm young.
I want my parents to see major success for me when they're alive.
My parents are getting older.
They're not in the best health condition.
They're 75 years old.
So time, you never get it back.
It's easy to make money and you could always make more money, but you can never get time back. It's easy to make money and you could always make more money but you can never get
time back. So I'm gonna focus on 80k a day. 80k a day because 30 million dollars a year
equals to 80k a day. And that's my limit. That's my minimum.
So people get very distracted by shiny objects. You know, they're seeing social media,
they're seeing people with Lamborghinis and Ferraris
and mansions and things, but they're 19, 20, 21, 22, 23, 25,
just getting started in the game.
How can they learn first before trying to just jump right
to the Ferraris and Lamborghinis?
Well, I have a lot of young, I call them kids,
but they're young adults.
They're like 18, 19,
20, 21, 24 year olds.
And they always, they come from like, a lot of them come from bad mentors and leaders.
And they're just bad because they don't have the intelligence, the knowledge, the experience.
They just don't have it.
So they ask me, hey, should I get a car?
Should I get this exotic?
Should I get this?
They wanna get like things over their means.
And me with my experience being 41,
going through a lot of stuff.
I mean, you see me, I'm very transparent.
I tell you like, hey, I'm broke, my credit's fucked up.
I made mistakes, I can't pay this, I can't pay that,
I have to pay it later.
Things happen, but an entrepreneur figures them out.
So I tell my guys, my girls, hey,
it's not time for a car yet,
it's not time for, don't get this, you know?
Live below your means, save money, invest it, stack it.
It's not time yet.
Let's focus on making money.
Let's make a million dollars first.
Let's have at least half a million dollars in the bank.
And then you can go get your car.
Why do you think so many people get stuck
in just kind of existing and not trying to
accelerate their life and try to make more money?
I think the one percenters are the one percenters for a reason.
And you can't force everybody to be successful.
There's eight billion people in the world.
Not everybody wants to be like a billionaire.
Like some people are happy just being average,
most people are.
So one thing that I'm very proud of is that we kind of
force people to be successful.
So we're calling people, you know, we have 40 people
and every salesperson makes 100 calls.
So we're dialing 4,000 times a day,
and they're getting better.
So we're high pressure salespeople.
So the way we look at it is we're gonna change their lives.
It would be unethical if we don't close them,
because we're gonna close them
and they're gonna change their lives.
There's people here that we've closed high pressure sale
into them giving us their last $10,000
and now they're making $20,000 in one month.
And this is, I'm talking about their first month,
second month.
So, like people are just average.
I have this saying,
if you truly believe in what you're selling, it's rude of you not
to sell it.
Exactly.
Yeah.
If you think you're going to change someone's life, you should stay here till midnight and
sell.
I've always thought like that, but before it was like girls.
I thought it would be unethical if I don't close her.
A thousand later.
So why do you think it's in our society, the last, I mean, all of it until recently, and
maybe even in some households still recently, why do you think it's rude to talk about money?
Why do you think people have that in their mind?
That's the biggest, the biggest reason I started this a couple of years ago was to take that
away from people's head because our daily lives have money involved for bills, food,
travel, gasoline, rent, everything is money related.
I don't see what's rude about talking about real life stuff.
There's nothing rude about it.
Yeah, I think fucking brokeies
are the most selfish people in the world
because they're so selfish, it's all about them.
Like they don't like to talk about money.
They don't like people that have money,
that make a lot of money because they're so selfish because if you don't have money, if you're broke, you don't like to talk about money. They don't like people that have money, that make a lot of money because they're so selfish.
Because if you don't have money,
if you're broke, you don't have any money,
like who are you gonna help?
If you don't have any money, you can't donate any money.
You can't help people.
If your best friend, your family member,
whether it's your kids or your father's, mother's,
if they're sick and they need
a their critical condition and they need 50 grand, you don't have it. They need 100 grand, you don't have it. They might have to go see Gary Brekka and get fixed and they don't have the money.
So you're not going to change lives if you don't have money. Like Donald Trump wouldn't be the
president if he didn't have any money. You need money to help people. You need money to change the world. You need money to be
Elon Musk and go to Mars. So like people that are broke and don't like to talk about money,
they're the most selfish people in the world. So as you've been scaling the business
and you bring on 40 people here, you also have a ton
of employees on the mortgage side, the lending side, the real estate side, etc.
How is it to deal with so many staff members, the inner workings of it?
It's almost like deja vu.
Like I was talking to Eric Spofford, Neil Patel.
I'm going to tell you my answer.
I pretty much only talk to like five of my employees.
We have probably close to 500 now.
I only talk to like five.
So like I don't deal with it.
But the reason why is because there's a really good book
I'll recommend everybody.
It's called Rocket Fuel.
When I read that book, I realized I'm a visionary
and I just gotta stick to the vision.
I just got to stick to my CEO duties.
And then Sil is the operator and she's going to operate all the employees, everybody that
works here.
Maybe five to 10 people in the company is who I talk to.
So let's say someone's got their five or $10,000 saved up.
They want to choose someone to learn from, whether it's coaching, a mentor, a mastermind, whatever.
How do they decide or research or figure out who's the right fit for them?
There's different mentors for there's like I know some people have good, good rep, bad rep.
You know, like I I'll name I'll name a few, right? So you have
obviously yourself, Dan Flageman, dude, you connect me with everybody. I don't
know if you call yourself that, maybe you have it, but you
just know everybody. You're like a connector and you
would be a mentor into teaching people like how to get into rooms, how to meet the right people,
how to network.
But then you have other people like Wes Watson.
A lot of people hate him.
A lot of people love him.
But he does have a good message for people
that need his message, you know, like the mindset stuff.
Natasha Grossian, another one, she was here yesterday.
Dude, she's awesome.
Like, people have told me like bad things about her,
this and that, and I did some research,
I found some things.
I saw like one of her last podcasts,
so I asked her, when she came in here,
I said, hey, are you okay with me asking anything?
Is there something you don't wanna talk about?
And she said, ask me anything. And I said, can I ask you okay with me asking anything? Is there something you don't wanna talk about? And she said, ask me anything.
And I said, can I ask you about your fake followers?
Can I ask you about the orphanage?
And just stuff like that.
And if you see the podcast, she clears everything.
And I'm a smart guy.
Everything made sense.
I believe her.
She's awesome.
Dude, I respect her fucking hustle.
And she sends a good message.
She's just that tough woman.
She talked about, she was raped three times.
15, 21.
It's the first time she talks about that.
Wow.
But she was super open,
and I'm sure that's gonna help a lot of other girls
that maybe they're going through that right now.
But there's also like Neil Patel. You know, that guy's a genius marketer
for like huge trillion dollar companies.
But you'll learn from everybody, Ty Lopez.
You know, Ty Lopez, he also gets like hate
and people love him, people hate him.
But that guy knows how to do like some things right.
So everybody has something.
So the way I did it was like I hired Tim Grover, David Goggins,
Grant Cardone, Patrick B. David, Dean Graciosi. I hired every John Maxwell.
Those are all big names. Yeah. So like I hired all of them, paid them like some, some 400K,
some 100K, some less or more so that they can spend one on one time with me and also be on my podcast, be on their podcast, go on an Instagram Live,
go visit them at their house.
All of those things have made me who I am.
And now I'm able to teach other people that.
They get all in one with me.
So let's talk about the charity side of life.
Why do you think it's important for families,
households or companies to do some type of charity work
or help the homeless or feed people or help children?
Why should they have some type of charity in their life?
Bro, that's the biggest thing.
The more you give, the more you get.
You just gotta give, give, give.
I always carry cash.
It's weird, but I have a Ziploc bag.
That's fun.
And I just have a bunch of $100 bills. And wherever I go, but I have like a Ziploc bag. That's fun. And I just have like a bunch of like $100 bills.
And wherever I go, like wherever I go,
I'm like, I'm always pulling out like a hundred
or whatever, and I'm like giving them to like the valet,
the people at the restrooms, at Javier's.
You've been doing this 100% bill thing.
Can you talk about that?
Yeah, every time I go to dinner, no, not every time,
but 90% of the time, I always match the price.
So if the bill is $240, you tip $240?
Yeah.
Wow.
Yeah.
If it's $1,000, I tip $1,000.
Really?
Yeah.
I love it.
And we go to dinners every day.
90% of the days we go to dinner.
And that's kind of like, that's why life is work and work is life.
But I'm really like I wanna start a,
I wanna do something with you, maybe Tim Story.
I wanna, me and Sil, we've been talking about this.
But for now, we just donate.
Whenever I go to Dave Meltzer's events, yours,
Tim Story's, I donate.
I always give like $1,000, $500, $2,000.
Something like that.
But I wanna start my own like driven charity.
Of course, that's great.
We gotta look at GoDaddy, drivencharity.com.
So I wanna start that, I want you to help me with it.
And I just wanna give, I don't know,
I wanna give a lot of money, like a percentage of my income. I just wanna give, I don't know, I wanna give a lot of money, a percentage of my income,
I just wanna give it to my charity.
And for me, I love white people, black people,
purple people, yellow people, but I'm Mexican, I'm Latino.
So I wanna do something that helps the Latino kids.
I wanna do something for the Latino American kids.
The Latino community is 20% of the US population
and they need help.
For sure.
You know, like they grow up with not the correct information
to become successful, to build their dream life.
You know, so I was one of those
and I had to hire all these mentors to learn so I want to do like some driven charity and
and then we could help like all the Latino Americans here in the US even
outside of the US but but I know that I mean you you know that like the I some
people won't agree with me but I think the Latinos here in the US are the hardest working people.
They're loyal people.
And everybody's great.
But I just feel like they're loyal, they're hard workers.
Patrick Bedavid once told me, I focus and most of my people are Latino.
Latino's PHP, before he sold it, because they're just hard workers and they're loyal.
And I remember that hard workers and loyal.
And then Grant Cardon, Brad Lee, you, Tim Story,
Tim Grover, there's a video with Tim Grover,
he tells me that I told him one thing and he ran with it.
I always reposted, they all told me the same thing.
Albert, focus on your Latino community
because there's nobody that controls that.
You are the one.
Ed Maillet, another one.
And so like I started doing that and it's been going really, really well.
But the most powerful thing you'll hear here is if you want to make more money, give more,
help more people and the money's gonna come on autopilot.
A lot of people don't realize's gonna come on autopilot.
A lot of people don't realize that they can give without cash.
If you don't have much money, use your social media,
show up and volunteer, go there and put in the energy.
If you can't donate the physical cash,
put in your time, put in your energy, put in your muscles,
go help, go to the children's hospital,
go to senior citizens' home.
Like everyone needs to go feed the, go feed the homeless.
Yeah.
So Trina's Kids Foundation, we started 11 years ago and it is for the Latin community.
We've been helping the Latin children in downtown Los Angeles since, was that 2012, 2013?
And we always have 400 families show up and we do four charity events a year.
We do a back to school day, report card day,
Thanksgiving food drive, and then the toy drive.
And every year it gets bigger and bigger
and bigger and bigger, and every year more families show up,
more families show up, more families show up.
So with Driven Charity, you just gotta boil down
and think about what is the main category?
I want to give $1,000 to your charity. Amazing. I'm gonna give it out right now then. We'll give it out
tonight. Thank you. Think about what is the thing? Is it the children? Is it the
Latin community in general? Is it education? Is it toys? Is it feeding them? When you
figure that out, it makes it easier for people to support your mission because
what will happen is people will copy you.
Yeah.
And it's a good thing, by the way.
So years ago, we started, it was called the $100 Tipping Club.
So the similar how you've been tipping 100%.
Yeah.
$100 Tipping Club is we'll get like eight friends, 15 friends, 30 friends together,
and everybody chips in 100 bucks.
Sometimes if we're in like Salt Lake City, we'll do a thousand dollar tipping club.
So we'll get 26 people together and donate $26,000.
And the way you do it is a hundred dollar tipping club,
anyone can go, that's actually the website,
hundred dollar tipping club.
You can go to a restaurant,
get Albert and seven of your friends together,
and you don't tell the waitress.
And at the end of the meal,
50% of the money goes to the waitress, 50% of the money goes to the waitress,
50% of the money goes to the bar backs,
the cooks, the chefs, et cetera.
So if you got like 1700 bucks,
give her 800 or 900 bucks,
and give the staff 800 or 900 bucks.
Over 4,000 people have copied us,
that we know of, it could be a lot more.
Over 4,000 have copied us,
and so I love every time I
see you doing this 100% because I started seeing other people do it.
You're making me want to do it now.
Let's go tonight.
How about yours?
Yeah. And so the point is when you figure out what that niche is, you're like, okay,
you know you want to help the Latin community. Is it children? Is it homeless? Is it feeding
them? Is it education? What is that thing? Because that'll make people want to rally
around you because you're such a powerful
figure in that space.
All right.
I'm going to ask you a question that I ask on every single episode, but I've never gotten
the same answer.
Ready for this?
$80,000 a day, right?
$30 million a year, but you're still young.
Over the course of time, you're going to go from $30 million,
$50 million, $100 million, God willing $200 million.
Ultimately, you might become a billionaire.
I think you will.
And at that time, let's call it 100 years from now,
and you've got multiple children.
What percentage of a billion dollars
do you leave to those children?
That's a very good question. It's hard, you know, like, I'm not, I don't want to, I don't want to leave them, I want
to leave them very little.
I want to leave everything to the world.
Like I want to just donate everything, leave my my children like a
little bit. Something where they could start a business. My girls, cuz
they're here right now. All three of them. And like, Italia's birthday was
yesterday. She turned eight. And you know what, you know what her wish was? She said, dad, mom, I
just want to go to the office for my birthday. That's what birthday gifts.
Wow. So like I want them to figure it out. I want them to struggle. I want to
get them like maybe not a Honda Civic but like a little Mercedes when they're
able to drive. And then they have to earn everything else.
And then they have a little bit of money to start something. But then
the rest of it I just want to put it in good use. I want to
donate it to the future. I want to donate it and I never thought about
this to this extent but I want to do it. I want to donate it and I never thought about this to this extent, but I want to do it
I want to donate it to the kids
And I'll also the kids have to earn it not just to any kid, right?
maybe there's like a like a school where they have to go to a school that I build and
The kids that graduate then they get in school. I like a driven school for kids
Because the kids are the future. For sure.
Italia will make her own billion. Berlin will make her own billion. Cali will make her own
billion. Those are the kids that I want to create. And I don't want to have kids where I give them
a billion dollars and they turn into drug addicts. They're entitled. They expect everything. So
that's the way I see it. And if you think about it, Dan, like
me and you see each other like how often? Maybe like once a month? Right now? Like once a month?
So like if you have, let's just say me and you have 40 years left, right? 40 years left. So that means that I'm gonna see you 40 times 12.
480 times? So I'm gonna see you 480 times more. So now with this, I'm gonna see you 479 more times.
So the life is not the years and what if something happens to you or me, then I don't see you again.
But a good way to see it is like I'm only gonna see it
then 479 more times after today.
So those 479 times have to count.
You can't get the time back.
Like how many times do you see your mom?
A year?
Twice.
Twice a year?
And how many years does she have left, like more or less?
Just being conservative.
You said being conservative?
Say five.
Five.
Okay, so that means you're only gonna see her 10 more times.
So like when you think about that, like life is short and that's why I'll have champagne
every day.
Like I'll have champagne every day.
I have family members that are dying, that died.
I have people that didn't do what they wanted to do and they were always saving, saving, saving,
pay off their home and then they die.
So that's why money is so easy to make,
time is impossible to get back.
So my billions, I'm building a trillion dollar
company, that's how big I think.
Billions is gonna be easy, that's already in the works.
But a trillion dollar company like Apple,
like those big companies like Microsoft, Facebook,
Amazon, like that's my vision.
And yeah, I mean all the money that I make, I'll leave 1% to my kids
and I'll give everything away, donate it to the students, to the young kids that earn
it because they graduate from the Driven school.
So that's what I'll do.
I love it.
All right.
Where can people find you online?
Where can they find Driven?
Where can they find your whole world?
Go through all of it.
Very simple. Just Google me Albert Prisciano.
That's it?
Yeah. It's easy.
Yeah, Google me.
All right guys, by the way, I did a campaign for Neil Patel.
That's a really fun story, by the way, before we go.
Yeah, I love Neil Patel.
Yeah, so I did a campaign called Who Is Neil Patel?
And this campaign was, I had Instagram models,
influencers holding up signs that- Let me see if he answers me right now. That literally said, Who Is Neil Patel. And this campaign was I had Instagram models, influencers holding up signs that
we'll see if he answers Marina that literally said who is Neil Patel. He read an article
about it. You can still see the article. See Neil. Hey Neil, we're talking about you here.
We're doing a podcast live. We're talking about the campaign that Dan did for you. What
you want to tell them? All right. So you're live on the money Mondays and I'm going to
put you right next to the microphone. Do you remember the sell them really quick? All right. So you're live on the Money Mondays and I'm going to put you right next to the
microphone. Do you remember the Who Is Neil Patel campaign? Tell us about it.
Yeah. So Dan had a lot of people just go out there and take pictures and hold up a sign
who is Neil Patel. He took models, influencer people, business people, dudes, chicks, pretty
much everyone to hold up a sign and it caused a ton of people to Google people, dudes, chicks, pretty much everyone to hold up a sign
and it caused a ton of people to Google for my name, which then helped with a lot of my
Google rankings.
Thank you, Neil Patel.
We'll call you later.
We'll probably see you for dinner.
Bye.
Bye.
So that campaign was interesting because we'd have girls use lipstick and write on the mirror
who is Neil Patel.
So people are scrolling through Instagram like, the mirror who is Neil Patel. So people are scrolling through Instagram like who the
hell is Neil Patel? They have no idea and they started Google searching him and his
search went through the roof and as you guys know he's a wizard so he turned
that into this huge company. Alright guys I appreciate you guys being here as you
know the Money Mondays is meant for you to share with your friends, family and
followers. Visit us on the money Mondays.com, talk to your families,
talk about money because it's important.
You gotta talk about loans, finances, taxes,
what happens if you borrow money, should I do this,
should I pay that, should I get a rent, a lease,
what do I do about payroll, how much should I ask
for my salary, money is part of your daily life.
So have discussions about it, be blunt about it,
ask your friends about it, and make sure
to have open communication. So we'll see you guys next Monday on the money mondays.com.