The Money Mondays - Why I Bought Equity Stake in a $72M/Year Events Business 📈 E30

Episode Date: August 14, 2023

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A few days ago I had closed and announced the biggest deal of my life I'm telling you guys very behind the scenes because I want you guys to understand our world And I don't think enough business owners or entrepreneurs actually talk through details I like to walk you through every detail good bad ugly because I want to have these discussions for you guys So you can have these discussions with your friends staff followers future future deals, people you haven't even met yet. [♪ music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background We even got some things to talk to you about today. We wanted to make a special episode because a few days ago, I had closed and announced the biggest deal of my life. I've gone public before. I've had a lot of situations in the past, a lot of business deals.

But the reason I say this is the biggest deal of my life is I merged together my whole events world with someone else's whole events world. And together, we're gonna throw 42 events next year. 42 events. I guess I heard the thinking about that, but I like it. So real tires in, as you guys know, gets over 200 million views a month across social media, talking about animals, posting about animals,

showcasing animals to you for your enjoyment and for your knowledge. Today, we're gonna do a special episode with no guest, because I wanna talk to you about merger deals. How do you come up with it? How do you negotiate it? How do you work through it? What happens when you combine staffs together? Do you fire people?

Do you hire people? Do you scale? Do you cut? What do you do when you merge people together? And there's inefficiencies or more efficiencies? How do you negotiate? Who gets what? Who works where?

Who if there's offices in different cities? What happens? I'm going to walk you through real life behind the scenes of my merger deal and other merger deals and what you guys can be thinking about if you ever decide to do a merger and acquisition and exit, race, capital, etc. But the real tarzans sitting right next to me, he's been traveling around the planet, he's got a lot of interesting missions that have just happened. So I want to make sure that we also talk about animals, business, money, and life on this special edition of the Money One Days. Alright, let's get into it. So what did I do? Well, there's a company called

Aspire Tour. You guys can see it. It's aspiretour.com. They have events all over the country sold out in advance. 2,500 people on average at every event that is very hard When I say very hard, I mean like really really hard because as you know Tarsanne I go to lots of events every single week around the country most events are 300 to a thousand guests And that's hard. So imagine 2,500 people over and over and over and over San Diego, Los Angeles, New York, Dallas, Miami, sold out, sold out, sold out, sold out.

A spirator was created by Andrew Cordell and Eddie Wilson. These two guys have been in the seminar game for decades, but also in the business game for decades. Andrew Cordell is sold, I don't know, I think it's like over a hundred million from state or something crazy number. And Eddie Wilson has been involved in 85 Exits so he understands how to buy and sell businesses Create value, etc

So at these aspire to events. There's only half a dozen speakers Which is also crazy because when you think about most events have 8 9 10 12 15 20 speakers to help sell out an event They've got six and half of them are them now to be seven because I got to go speak around the country with them at these events. But they only have like three celebrity athletes that are speaking and then them, the team. So how do they do it? That's what was my bug in to me. I'm like, wow, I'm already working with them. I'm sending them different celebrities and athletes. They were book magic Johnson, A. Rod, Marcus the Monus, the Wolf of Wall Street, Barbara Cochran.

They have all these great speakers and they execute for the last couple of years from friends of mine that they build a relationship with and they go speak at their events. So there's already that connection. I went and spoke at their events in multiple cities and at their masterminds. As you guys know, I have a mastermind. There's a hundred thousand dollars per person. They have masterminds that are 15,000 and 25,000. So we started to think about, what if we started combining these things together? So recently at the Ontario event,

where again, they had tons of people there, Marcus, the Mona speaking, et cetera. We were talking backstage right before I was speaking and I was like, you know, my arena events coming up, it's called the Limitless Arena. You can go to the limitless arena.com September 23rd, Salt Lake City. We've got Gary V. David Goggins, Andy for sale. Ed Mylett. I'm throwing that with someone called the muscle who's been on some episodes with us and talked with us before. And during that one day event with Russell Brunson and all these amazing speakers, hopefully a big surprise for former at the end, I mentioned to these guys at a spirator that I'm throwing this huge event called the limousarina.

And they're like, wow, you're going to try to get 7,000 people in arena. We'd like to do that. We already fill up 2,500 people a month after month after month, and we've got all the equipment. We've got over a half a million dollars of audio, visual equipment and semi trucks and 85 employees. I was like, whoa, that's impressive, that's really cool. Go on stage, do my thing for 25 minutes, real quick speech, come back out, and we just start to like deep dive into and really talk about what would it look like if we come

buying efforts. I have elevator nights, which are totally free. I've thrown elevator nights 53 times, elevator nights has around 300 to 1000 guests, for free for the last decade There are only four hour events nice and free, which is my excuse to get people to come so that they can hear from Tarzan Jake Paul Russell Simmons Neil Patel I get really fun and cool speakers that would normally I'd pay 25k or 50k to speak for free because they know it's a free event so I have free events elevator nights

But though the world's largest toy drive this would be our 10th year the world's largest toy drive, this will be our 10th year The world's largest toy drive last year wrote the Guinness Book World Records We have the world's largest pizza festival which we've thrown twice First one we had taiga two chains with califa the one two years ago. We had Steve aoki and little Wayne my favorite Steve aoki through me in the pool, not my favorite. And so they just thought to themselves, they're like the Spirator guys, Andrew and Eddie,

we're like, wow, you've got the World's Largest Piece of Festival, the World's Largest Toy Drive, Elevator Knights, which is free, $100,000 per person event called the 100 million Mastermind Experience. Then here at the Ranch, where we're parked right now, our RV Motorhome, the Money Monday's Motorhomehome is parked right now at our 26 acre ranch, which part of it is about four acres for what's called Operation Black Site. So nine acres is dedicated

to Tarzan where he's got all the animals, right? His animal sanctuary is called Wild Jungle, WYLD Jungle, you can go on Instagram or other platforms, go check out Wild Jungle, you'll see Tarzan's really fun content with all the ostriches and zebras and camels and everybody between. So nine acres or so and growing is for the animals. And then four acres is for Operation Blacksite. OperationBlackSite.com is where you can learn with Pedro's Culeon. He owns over 600 gyms. I know this is a lot of information, but I want to just put out my whole life to you guys. He owns over 600 gyms, Pedro's and I

created Operation Blacks that years ago, where you can learn how to do fighting from Michael Chandler. The guy that's going to be fighting Conor McGregor is going to teach you how to fight. Tim Kennedy, the guy that's killed hundreds of people, legally, is a military. He's going to teach you how to shoot. Then you've got Tony Blower who teaches defense systems for like 30 years. You've got all these interesting powerful characters

That I teach you kind of shoot had a fight FBI agents and CIA agents are gonna teach you how to get out of like handcuffs and duct tape So that one is $20,000 for the year to go to three weekends of these experiences Now with this whole merger deal. We're gonna make another version that's only 12 grand come for these weekends So if you don't want to come for the whole year come to one intense weekend. So every price point is covered in our minds in this merger deal where nothing overlaps. Let me walk you through it again. Elevator nights is free. 53 times can keep throwing those. We're going to start throwing elevator nights the night before a lot of the aspire to events. So they've paid 2500 person event.

Those aspire to events tickets are $50 to $500. The night before with their elevator nights for free. And a lot of these cities because we're already set up with $500,000 of production equipment. So it's already set up. Why not throw a free event the night before for a couple hours for networking for local entrepreneurs that either can't afford to buy a ticket or just want to come network or go to both. So elevator ice free, then you have $50 to $500, which is a spire tour. This Thursday, you guys are listening to this right now at Monday.

This Thursday we have A-Rod, Marcus the Moniz, Barbara Conchran, New York City at the Jacob Javit Center, and I'll be out there for that. Maybe I can convince Tarzan to fly out there with me The month after that we've got Gary V Kevin O'Leary Drew Breeze Jesse Itzler In San Diego the venue holds 2,800 people and hopefully the fire Marshalls and listening but we already sold

3,100 tickets to a 2800 person event. That's not the next month. You see where I love these guys? The efficiency and what they're doing, which is having a half a dozen speakers and selling out something that's far in advance. So you got free, 50 bucks to 500 bucks, and then they have what's called the Money Is Mastermind. Money is Mastermind is 15,000. That's where they teach about money, accounting, finances, LLCs,

infinite banking, family related banking, investments, et cetera. So it's an affordable mastermind. Mastermind is important. You're going to hear me talk about masterminds on almost every episode forever because that's how I've built my life is being around smart people. That's what masterminds do. It's a fast forward way for you to surround yourself with interesting characters and people to learn how to save money, make money,

get networking relationships, et cetera. Then they have what's called the Power Room Mastermind for $25,000. This is for more business owners. They've got over a million, two million bucks in sales. Some of them have a five, 10, 20 million in sales. They want to connect and make relationships with other business owners at a higher level.

So you got a 15K and a 25K. Guess how many members they already have? That's right. 520 mastermind members at 15K and 25K already. Before me. So I'm like, okay, wait a minute. If you got 520 before me, and I've been doing masterminds my whole life,

this is gonna get interesting of what we could do together. Then, go up to the next level, 100 million mastermind experience. You guys can see that one at 100mme.com. It's a $100,000 per person, sold out every year since 2019. 100 people max, 100,000 per person.

So that's a $10 million your business on my side. So you can start to see things, right? Elevator nights is free, I pay for that. That's a hard10 million dollar your business on my side. So you get to start to see things, right? Elevator rights is free. I pay for that. That's a hard cost that I pay for to keep the events free for people. I have a $10 million dollar your revenue business that's creating these mastermind events called the 100 million mastermind. And now in between there price point wise, you've got a load ticket, $50 to $500 a Spire tour. A 15K mastermind that's affordable, great for startup entrepreneurs,

business owners. A 25K Mastermind for entrepreneurs, business owners are doing one, two, three, four million. And then in between there, Operation Black site, if someone wants a totally different experience to learn how to fight, shoot, etc, they can go to Operation Black site. So you start to see why the merger starts to become really interesting and why I invested why there's why this all happening Because I got more comments on this than pretty much any post I've ever done in my life outside of my grandfather passing and my wedding This is number three by far like it's insane at a six or seven thousand posts. I've done this is number three because People are seeing a 72 million dollar a year events business that I'm now buying a big piece of and emerging all my world into It's a big decision. So let me walk you through my decision. I think you're hearing a bit of it, right?

They already have affordable price point. They've already proven the success by having 520 members at that 15k to 25k range We now have what's called an ascension model an ascension model is important for most businesses is if someone was willing to pay 15k to 25k range. We now have what's called an ascension model. An ascension model is important for most businesses is If someone was willing to pay 15k to 25k and then as they ascend over time, let's say Tarzan has a three million dollar business He joins the group and after a while he becomes a nine million dollar business and then a sixteen million dollar business He might want to join the hundred million mastermind club and pay a hundred grand because he's ascended in his career He learned what he could in a 15k 25k mastermind, got a lot of relationships, so he went to money, he has a power room, and now he wants to ascend to the 100 million mastermind because he wants to meet people that are doing 5, 10, 20, 30, 40 million dollars.

That's called an ascension model. We have free, 50 bucks to 500 bucks, 15k, 20k, 25k, 100k. That's an ascension model. You can also descend. There may be some people that are doing this high level that also want to only pay 15K or 25K and network with people, because it's good for their business. They might be an accountant, a publicist, an investor that wants to meet more entrepreneurs.

Someone that wants to be immersed with other business owners, they might have like a merchant account company they want to meet other business owners. So I set up merchant accounts for like, they might go join a 15k or 25k to immerse themselves with other business owners. But now, whether you're in a hundred k free or anything between, you now have options for yourself, your friends, your staff, and everyone around you. But wait, there's more. for yourself, your friends, your staff, and everyone around you. But wait, there's more. Because just like in every episode with Tarzan, we talk about charity.

Andrew and Eddie already have built 16 schools. They feed 4,000 times a day already through their charitable organization in their little countries. They go out to Africa and actually already have it. I saw pictures, I saw videos, I've known these guys for years and so from my heart perspective, they're already aligned with me. When you're choosing a business partner, they have to be aligned with your morals, your standards, the way you work. That's obviously why Tarzan's here, why we built the wild jungle together, why he moved from Miami here is that we've known each other for over half a decade, way longer than that, but like work together over half a decade. And we were aligned to our mission and work ethic I've watched Tarzan day in, day out for a decade before I didn't even really know him.

Watched him work morning, noon and night. He'll get 90 million views on a video. Go clean up poop for two hours. Not complain about it. Go get 52 million views on another video. Go feed animals for four hours. Like he lives and breathes it so that's why this was a Exciting partnership for me, but a natural partnership because we were aligned that he saw the way I work in the business space And I saw the way he worked in creating content and helping animals because he loves it for real not like for Instagram or social media He does this stuff without a camera 20 hours a day. Let's just be clear you guys see snippets here and there But he's out there feeding 180 animals whether you like like it or not, whether you're watching or not. He's out there dealing with food and everything between because they like to eat and they like to poop. You need to find those natural relationships and natural partners, which is very important. If you see things in a merger deal early or before you even get into one where you don't know if you'd like to actually have dinner with that person or introduce them to your family or friends or we have to make excuses for them.

Don't work with them. The things that you see early is almost the same thing as boyfriend, girlfriend, you know, type relationships of like, oh I can fix them or oh I know they like to do XYZ and I could get over that. You're not gonna get over it. Like the things that you see that you don't like early, like if you know that they snore every night and you're not gonna be able to sleep, okay, well, you're gonna be better planned to sleep in different rooms. Otherwise, you're gonna get frustrated and resentful no matter how hot that person is

or how much you think you like them. At some point, if that's you don't like snoring, just be clear, that's not gonna go away. And so if you see something early in a deal and a merger, you're like, ah, I really don't like the CEO, or I really don't like the way they do this, or they don't have a charity component, they actually said they don't like charity, Okay, well, that's not gonna change

I don't ever try to change something like what's that saying you can't change the spots in a leopard or what are cheetah You're not gonna change them and so you need to think about these things early vice versa If you see things that you really like now you can double down I've already seen that Andrew and Eddie with a spiritualator have already done 16 schools already feeding 4,000 people a day. Okay, well, let me put some gasoline on the fire. Let's go from 4,000 people a day to 10,000 or 20,000, etc. over the course of time. You build 16 of those things. Let's build 32. Let's build 64. Let's just go build. Because now I know that they care

about something. And I can try to bring my resources, my efforts to that advice. Versa, they're ready to help us with the World's Largest Toy Drive. This is our 10 year anniversary, so we're going crazy and we're doing 10 cities in a two week period to do 10 toy drives in two weeks. We already broke the Guinness Pro World Records for the largest toy drive ever. Now it's just, we're just going completely overboard because we have a machine behind us. Now, we have an 85 employee company that cares about charity that wants to help it succeed.

Okay, so I think you guys get the main idea. How does a merger work? Imagine if there was parts of this that I said that overlapped, you would have inefficiencies or what's called redundancies. A redundancy would be, let's say they have a chief marketing officer and I have a chief marketing officer. They have a CFO and I have a CFO. If they don't need two CFOs, one's got to go. If it didn't have this much work involved, well, maybe you don't need multiple this,

it's a redundancy. And so if that person's making 120 grand a year, 180, 240, 300, thousand dollars a year, they've got some fancy job and you've got two of them. You're going to cut one. So some people do mergers in order to do that, right? You'll see it happen where beverage company mixes with beverage company, they combine together. They're like, oh, well, we all need one paydads manager. We only need one videographer. We only need one paid content person. We only need one blah blah. There's only one national sales manager. So sometimes there's an efficiency. By cutting out the redundancy, meaning you don't need to have two national sales managers. You probably only need one unless they're going to stick with the brand they're currently in. And so sometimes mergers are to combine efforts and cut people into reduce overhead by doing that. In this case, I literally went on stage, I think it was Tuesday or Wednesday when we did the announcement to the 85 employees in Jacksonville, Florida. And I mentioned to the crowd, hey, 85 employees in the room, just to be clear, my my team the people that I'm bringing to the table Some of them were in the room my CEO Joey Carson Shannon Hardin true. You know very well

We throws our events here at the ranch and all of my vents They were in the room and I was very clear I said just so you guys are aware From the employees that I have from all of my events and the employees that are here no one's getting fired Not when it relates to the merger. So there is no redundancies. And if they are, there's so much work for us to do because there's so many different brands and so many different events, I just want to be clear nobody's getting fired.

That one little sentence sent so many made a lot of employees and messages to the main person that was running the business started receiving a bunch of messages of how much they think me Like how much they wanted to thank me. They don't have my phone number yet How happy they were to hear that because and a lot of mergers people get nervous You don't want the employees to be nervous. You don't want them to feel like oh my god Am I gonna lose my job because of its exciting merger? That has a double double negative, right? They lose their job. That's terrible and tragic because they're like oh man I don I don't want to lose my job. But two, they don't want to lose their job when something

exciting happens because now they're going to get to miss out on like the scaling, right? What's going to happen of all these events combined together and all the efficiencies that are going to happen. And so I was very clear to say that on stage of like, they're just meeting me for the first time most of those 85 employees and I was like just to be clear All the employees that I have even if there are redundancies There's so much for us to all do we're not firing anybody when it comes to this merger and I'm glad I said it that clearly and I'm glad that a bunch of them sent messages to some of the executives like so glad to hear that because we don't want them to be nervous That's not the point

Alright, so as you can see hear that because we don't want them to be nervous. That's not the point. All right. So as you can see, the concept of how does it all work together? Now, how do you strike a deal? How do you negotiate when you're talking about bringing two entities together? So first part is what is the values of your businesses? How much is this worth? How much is this worth? Not emotionally, but realistically. There's a big difference. Tarzan might love this t-shirt, but he wouldn't go pay $500 for that shirt in a certain store. That shirt's $500 because of this little tag in the back that says Gucci or Louis Vuitton. All of a sudden that t-shirt that Tarzan's wearing is $500. He might have got it for $5, $10, $20, $50.

It's all based on perception and value to him and to the brand behind it. So when you're working on a merger deal or an investment or an acquisition, whether you're the one selling or you're the one investing or you're the one buying or you're the one merging, keep this in mind. Come up with realistic valuations for each aspect of the business and Then you can add some or decrease some based on the brand. So in this case There's a lot of brands involved with all the different events that we have together Each one had different types of brand value largest toy drive largest pizza festival elevator nights mastermind

Oh, I'm a lot about there's so many things on my side of the world. There's the other world is a spire tour, money is mastermind, power room, they also have what's called think realty, which is a 1,000 to 2,000 person real estate conference. There's a lot of moving parts to what they have. And so, you start to look at what is each thing valued, how much is each company or each brand valued, then look at your side and how much is each company

or each brand valued, and you can your side and how much is each company or each brand valued and you can come up with what's called evaluation. Okay, if that's worth $27 million, that's worth $100 million, then you can do math on what this deal could look like. What cash needs to be involved? What does it take if you bring together these companies to money you need to bring to the table or money you're saving based on the efficiencies and removing some of the inefficiencies. So you want to start to think about when you're first looking at a deal that you're investing

in, acquiring, or you're trying to sell your company, which a lot of people, that's their ultimate goal. They're building their business or their brand, hopefully to sell it. Some people are trying to do it to take it public, but if you think about it, very few companies in history, they're actually going public. There's only thousands and thousands of companies, not tens of thousands of companies that go public. And so because of that, you do most of the time think about the exit side, which is selling your company, getting an acquisition. And

so how do you justify your valuation? First thing is just numbers. If you're doing 4 million sales, you can come up with a valuation you're doing 4 million sales, you can come up with a valuation based on the 4 million sales, and based on what your EBITDA is, earnings before income taxes, et cetera. How much are you actually making on 4 million? Some people you'll see on social media like,

oh, I've done over $4 million, but they netted zero, or they lost money. They don't bring that part up, right? They just say they did four million dollars. There are other people that have a high Net profit. They're doing four million, but they're netting one million or five hundred thousand or eight hundred thousand That's a really good EBITDA. That's a really good net profit margin Big difference evaluation if you are a four-million dollar business netting eight hundred thousand versus a four-million dollar business netting zero or losing money

way different valuation. So be realistic. What is your company doing in sales or what is the company that you're working with doing in sales? What is their actual profit profit and loss? Like what are they actually doing? Look at all of their accounting, then you can make real decisions of how you could make these things over together. Now as you're doing this, keep in mind, egos, personalities, executives, what does the brand look like? What happens if you actually put all these things together? So what we did was after we completed the whole deal, we first

announced it to the 85 employees, everyone flew in, we get made a great experience for them. So they could see everything here, everything from myself, myself Andrew Cordell Eddie Wilson Alex Smith who she runs the company like all the executive teams and all the booking of the celebrities and talent There's the chief of staff and my CEO Joey Carson everyone's in the room so they get to hear from listen to watch What is this merger deal? What does it mean for everyone? And we actually had slides Andrew and Eddie and the team created slides of what does it mean for everyone? And we actually had slides. Andrew and Eddie and the team created slides of what does it look like?

What are all the things about the business going forward? What are all the brands and moving parts? Because you want to explain everything so that the staff has full awareness. This is important if you have employees. You want to provide as much information as possible, clearly. By giving out clarity, you make them feel more comfortable and more excited.

The way I finished my speech tell the people in the room, the all 85 of the staff members there, and the team members was, I said, Andrew asked me, he said, what is the one final thing you like to say to everyone? And what I said was, anything that happens, good, bad, ugly, you think it's bad or scary? Tell me about it. Because we can fix it together. If you don't tell me about it, it's like a little scratch or a little wound. Let's say a snake bit tires in. If he doesn't fix it, well, in four days, he's gonna be a big gash. And a week from now, he's gonna be in the hospital, right? Where he could have fixed this little bite that first happened when the

first snake bit him. He could have cleaned it up, put a bandit on it, put some neosporna, whatever he needed to fix it up. By leaving that gash and not taking care of it, four days later it's a big gash, a week later he's in the hospital and God forbid what could happen if you left it there for weeks. That's what happens in business when you don't tell someone right away a problem. If you know there's a problem, tell me right away is what I was basically saying to the crowd, saying to all the team members there. That also resonated because you want to have open communication with your staff you do not want to be scared of you. So if they're scared of you

they're scared to tell you something like you're gonna yell at them like it's their fault because they you brought up to them xyz happened or you're like hey I guess what you we can't do this or we don't have the permit for this we can't do this construction or we can't throw this event here or the venue said, there's no food allowed. It like tell us now so we can try to fix and resolve it rather than later on when it becomes hospital time or worse death. And so having open communication is very important.

The next day, and I'll wrap up with this part and we'll have Tarzan talk about some of the things going on. The next day, we had 15 of the executives out of the 85 team members in a eight hour meeting, which normally I don't want to do, not because I don't want to do it personally. Normally, I think it's inefficient to have that many staff members in a long format meeting, anything more than an hour or two. But this is our first time together. We want to map out 2024. We want to map out the whole schedule,

and we wipe-boarded out everything. I'm telling you guys very behind the scenes, because I want you guys to understand our world, and I don't think enough business owners or entrepreneurs actually talk through details. They just say, just work hard. What does that mean? I'll just sell your company and be great.

How? We hear so many things across social media from a lot of entrepreneurs or entrepreneurs and they don't actually walk through details and I so you'll hear from my content from the money Mondays and on social media I like to walk you through every detail. There's only certain things that I have like an NDA or legal things that I might not be able to mention but I'm going to walk you through every detail that's allowed to. Good, bad ugly because I want to have these discussions for you guys so you can have these that's allowed to. Good, bad ugly because I want to have these discussions for you guys.

So you can have these discussions with your friends, staff, followers, future clients, future deals, people you haven't met yet, future investments that you can have. These type of discussions and think about some of the things that we talk about. And what I've gone through, good, bad, or ugly, it's important for people to see and hear those things. So 15 staff members, boom, we're going through the scheduling, mapping out celebrities and athletes. What city? 5,000 people in Atlanta, the summer 5th and 6th. We got 5,000 people coming there. Great.

In LA, February, boom. We're going to use 7,000 person size arena back in April, back in Salt Lake City, another 5 to 10,000 people. Let's map out who should we book. What is a talent? Is there going to be surprise performances? Is there going to be any performances? Like we just walk through for eight hours. another five to ten thousand people. Let's map out who should we book. What what is a talent? Is there going to be surprised performances?

Is there going to be any performances? Like we just walk through for eight hours, everything in our worlds, and we went through free events, expensive events, masterminds, what cities, who's going to be there? How do we schedule it? Make sure everything overlaps. And there's a binder. I wish I had it right here. It's actually in the car right there. And there's a whole binder that has a full schedule for the next 16 months. That's efficiency. You want those things to happen. And so talking through all the details and having scheduling and having team members that can listen to you. And can also give you information and feed you like, hey, we shouldn't do it this first week of February because that's the Super Bowl. We don't want to compete with the Super Bowl.

Ha ha, you're right. Let's not do that. Right? Hey, we shouldn't do it this weekend because this is happening or this big conference or this thing is happening. You're right. Let's not do that. Let's do it on these days. Having open discussions, doing your research is very important. So, why do I say all this? One, there's gonna be a lot of events for you guys to really come to meet me Tarzan the crew everyone from aspire tour Andrew Eddie a lot of these celebrities and athletes because these events are gonna be all over the country already happening all over the country now we're gonna scale them elevator nights come hang out with us for free literally for free That's it. There's nothing to sell there. There's no sponsors no tickets nothing. It's just free So you're gonna have a lot more opportunities to come to events for free elevator nights 50 to $500 tickets for a spire tour

The masterminds 15k 20k 25k range if you want to be part of money is operation black site or power room 100 million mastermind $100,000 per person. That's typically sold out But obviously we want to get new members a year after year. And so you have a lot of opportunities to be in our world. If it suits you or it might be your friend, your mom, uncle, dad, sister, cousin, some of you just look up to that you might want to refer into these type of groups for free, 100K or anything between. We want you to have all the information so that our listeners of the money Mondays can

actually be a part of us in person. We might make Money Mondays events. We've thought about that too. Like come meet us similar to Elevator nights. We might just do like a live podcast with the RV and just open the door and do it. Do a live podcast and have like an a rod or someone core. Michael be Jordan and get somebody cool like here with Russell Wilson live. We might do some of those fun things with you guys since we happen to have a motor home and we happen to have live events that are free People to attend we're probably gonna do that now that I talk about let's just do it. I have to right just a moment Okay, so I've talked to you through real life events Different price points. What do I think about in merger deals? What you guys should be considering when it comes to investments,

acquisitions, partnerships, potentially having overlap in staff, executive, et cetera. You might be part of a company. You might be an executive or a staff member of a company that's going through a transition or a merger investment. You should be looking for these things, asking questions and being prepared for it. And if you notice that company that they might might be merging with might have overlaps in your

current position, you should also be looking for another job as a backup. You might win the race, right? You might be part of the merger and you stay on and the other person that has the same role as you. Let's say you're the chief marketing officer, the other chief marketing officer might get fired or laid off, etc. Hopefully you both stay. It depends on the deal. But you shouldn't be keeping your et cetera. Hopefully you both stay, it depends on the deal. But you shouldn't be keeping your options open. So in those times that you're going through a potential merger at a company you work with or work for, you should be considering and taking the time to go look through potentially getting a new job.

As a backup, just in case, I'm not saying to go leave right away, but you got to protect yourself, especially in these economy, especially in these times. You want to protect yourself and your family, etc And so it's protect your career you should be considering to look at all your options in case something happens for a future merger in case there are overlapping inefficiencies or efficiencies or redundancies All right, so I've babbled long enough where you got to hear about my live events the mergers etc

Keep in mind for December the world's largest toy drive. You're gonna see Tars N eye, run around to 10 cities somehow and a couple of week period, getting as many toys as humanly possible to give out to the kids. We're not publicly raising capital, you can go out and just give out toys yourself with these certain toys to our toy drive,

which is give out toys in your local city. Tag us, don't tag us, we just care about the actual toys getting given to children. We don't care about the notoriety of the fame. You're not gonna see my name on the world's largest toy drive. I don't do this for a pat in the back. Neither just tires in. We do this because we want you to give out toys to kids.

We want you to do charity work. We want you to go out there and show people that you can do charity. You invite a bunch of your friends and staff members to bring toys together. You go give out toys to local homeless shelter, orphanage, et cetera. You don't even need our toy drive.

You can use us for the efficiency because of you know, we're going to deliver it. You're going to see it on video with tens of millions of views. Us actually going out and giving the toys, but you don't need us. You can go give out toys. You can go and feed the homeless. You can go do back to school drives. You can do things giving food drive. We're just showing you how we do it, showing you the behind the scenes. And you'll notice tires that are never, we're never out like, Hey, give us money for these

charities. We rarely send like the link or what, how to even pay or how you even donate. You're able to, if you want to, but we really just want you to replicate it. We want you to go do it in your local town from Zimbabwe, to Minnesota, Florida, wherever you are, you can do these charity things. And we're going to always show you on the money, my name's podcasts on our social medias and in real life, how can do these charity things and we're gonna always show you on the Monday's podcast, on our social medias and in real life, how to do charities efficiently because that's what's important to us. All right, I didn't really breathe much during that

15, 20 minute dissertation, but I think it's important because we didn't wanna have a guest for this episode because it's so fresh, we just got bombarded with I can't explain the thousand messages this week. And thank you guys, and questions. Not thank you for that, because that's a lot of work. Of messages about this whole acquisition, merger, investment, things that just happened with a spire tour, et cetera.

Since we have Tarsanne here, and he just flew in. I would like to find out and talk through what is going on with Wild Jungle, with the brand. You've got two new baby alpacas or lambas. It just popped up like walk us through like what are some of the things going on here at the Wild Jungle as a ranch as an animal sanctuary and as a business brand. Well man first of all congratulations on your big huge merge. I had so many questions before the podcast started and you answered every single one of them.

So no more questions for that. Rest in my case. You know, it's really cool to see you go to the next level again. And I'm really excited, you know, being here side by side with you through a lot of different things and seeing you go to, I mean, God, there's 52 weeks in a year and you're going to be doing 42 shows. Yes. You have 10 weeks rest.

And even in those 10 weeks, you're not going to be able to do it. You're not going to be even in those 10 weeks you're not gonna be rest in those 10 weeks. So yeah, I'm really I'm really excited to see you know how you how you do all this and I know you can do it. I've seen you do it at a at the same scale but now you have a bigger team you know and I was gonna ask you like what was gonna be your strategy but you already explained how you have you know 15 people dealing with this and Super Bowl there and that's a bad idea that's a great idea and it's so cool to see you already explained how you have 15 people dealing with this and Super Bowl there. And that's a bad idea. That's a great idea.

And it's so cool to see you already. You know, pretty much everything, bro. You're not going to do it in Chicago in December. It's a bad time. You know, but going back to the wild jungle stuff, we have so many cool products in the pipeline as far as animal products. Let's go straight to the basics of cats and dogs. You know, both of us, we both have cats and dogs.

We live with cats and dogs. You've seen cats and dogs our whole life. I'm pretty sure you guys have been driving down the street and see people walking their dogs or straight cats. Or even straight dogs around the world. I want to be able to help and cater to people that have man's best friend right at home. You guys is no stranger.

I've been working with big cats for a long time as well too, but I also recently have been working with my small cats because I want to be able to be more digestible to the people at home and say, hey, my cat eats this or takes a bath with that or cat nipth over there or this vitamin over there. And this doesn't mean I'm referring to Tiger Alliance. Yeah, exactly.

I'm talking about an actual house cat, like a Russian blue or a main coon or a bangle cat, you know, and it's cool. I have five cats myself and growing. You guys know, at one point, I had like 15 dogs and whole pack of dogs, you know, and I still have a bunch of dogs here as well too. So we're going to be supplying you guys with good, real, organic dog food, dog treats, cat food, cat treats from, you know, guys know cats are picky, they like seafood and some like filet mignon and some like elk and dogs

like this and they have sensitive stomach and sensitive skin out. We want to be able to cater all that with their new wild jungle products. I'm going to be dropping soon very soon. Actually, we hit the button last week. Yeah, some of the merch came in last week. The merch too. Shout out to Barrage. She's amazing. She has 300,000 square feet in downtown Los Angeles.

I can't tell you how that much real estate, by the way, Barrage. Oh, stressful. A lot of real estate has been for these past six years. And now that we've had this facility, we've got for just so good, bro. It's so good to be able to last. She's so fast.

She is so fast, like so fast. So it drives over. It's so good to be able to like she is so fast like so fast So drives over drives over here 90 minutes away And she was like look at the sample look at the sample look at the same week and make sweaters We can make pants we can pick up Bottle's and cuffs and speakers and just she comes with the whole kit and computer So for the first time in tarzan and wild jungle history We're gonna have merch available 24-7 starting next week. Like this Monday, Monday, Monday's, by this Friday you guys will have merch

go by our own website. While jungle merch is hit in the streets, in like literally five days guys. So I'm excited for you guys to see our new merch coming out. We've been working with David from BLKW. You know those tall black waters that have like the really good minerals inside of them. It's called BLK water. You've guys have seen it at every major grocery store, especially all the health food stores. BLK water is working with us to do some pet water products. Yes. Uh, some supplements that you put on on top of the dog food. Topicals make your dog live longer, live a happier, healthier life. Help us beat, um help us be signs of cancer early,

you know, this phobic acid is like, is there so many different components to these different ingredients? Fulvic acid, it'll blow your mind. You're going to start buying BLK water because it's so like mind bogging what it can do for our bodies. There's a lot to read about it, but Google, phobic acid, that's what the okay water is so known for is what they have in there and the water still tastes great There's not like some weird residue where it tastes like it's very lemonade. Yeah, oh, it's so good So yeah from the from the waters the pet waters dog waters new energy drinks coming out

We got a toy Case can from world tech toys as you guys have seen for the world's largest toy drive for the last nine years in a row, it wasn't the world's largest. Eight years of that, it was just toy drive. Right? Where we got semi-trucks of toys donated by Kev and his brother from world tech toys.

World tech toys is in Los Angeles. They have hundreds of thousand square feet. They do over $200 million a year in sales of toys. But guess what? We're like, hey, Kev, can you make pet toys? Can you make children's toys that are pet related that say while jungle is like, in my sleep. Let's go Safari done. And the animal's done. Two days later, my house is full of freaking toys that Kev sent from world tech toys of like animal science kits and animal testing, like where you can like be a little five yearyear-old and like testing things for and it like What he had already

So prepared and so Kev from World Tech Toys. Thank you We're excited to make wild jungle toys for pets and for children of all ages So they will be able to learn with these different tools about household name pets, dog pets, really rare exotic pets. We're going to work on children's books. We have an illustrator that's been designing some amazing graphics. Her name is Maggie. She's been making some amazing graphics like we can go on and on about the wild jungle, but here's the thing. From a business perspective, we'll just walk you through the reality. We've already put in two million dollars that's going to be the startup budget for Tarzan to create the samples and get the team together to scale while

jungle. As it grows, we'll obviously have to raise more capital because retail stores, let me walk you through real life. So let's say Friday, the merge comes out. When you're selling direct to consumer, that's where you're buying from a website while jungle, you're buying t-shirts and hats, that is direct to consumer, meaning from our warehouse, it's gonna get shipped right to you immediately, right? Within the next one day to one week, depending on the timing where you live, shipping, et cetera.

When we sell to a retailer, let's say that a big chain store, let's say like Costco or Walmart or Target or someone wants to buy wild jungle merch. Let's call it January 1st. They want to place an order just for example purposes. January 1st, Target says, we'd like to buy $2 million of wild jungle products from you.

Mr. Tarzan, you're like, oh, no problem. I'd love to do that for you. Mr. Walmart, $2 million order sounds cool, but that means we gotta come up with a million dollars or so to produce those clothes for Walmart. What does that mean? Well, Walmart doesn't pay until either what's called net 30, net 60, or net 90 days. So they place an order on gender first and they want a shipment date of March 1st or April 1st, typically 90 to 120 days later, because their systems are big, they need to prepare. That means, let's say we're lucky it's March 1st delivery. It's 30, 60 or 90 days from that is when they're going to pay us.

So Tarzan and I come with a million dollars for this $2 million order from Walmart. Thank you, Walmart. We ship it March 1st. The clock starts ticking of net 30 or net 60, for example. So now April or May is when they're finally going pay us. But wait, while jungle merch is gonna sell out because this kid gets 200 million views a month, so people are gonna rush to Walmart to buy it because you can be like, hey guys, buy these shirts at Walmart or Costco, whatever the chain story is. Petco, PetSmart, they're like, what

happens if Petco and PetSmart buy from us too? And they want a million bucks and they want two million bucks Tarzan I got to come up with 500k and a million bucks to produce those orders. You see where I'm going So if we all of a sudden get five million dollars in orders, which is a good problem to have But it's still a problem for Petco, PetSmart, Walmart, Whole Foods, Costco, etc We have to come up with around 50% of that, which is what's called the gross margin So that's two-and5 million. And then we're not going to get paid until around April or May 1st if we're lucky that they pay on time. But what if we sell out because Tarzan's posting,

NBC's are Milan or J-Priestoric pets or some of the Tarzan's friends are posting, J Alvarez. They're like, oh yeah, look at my wild jungle shirts. And then go out, everyone goes to the stores to buy them. They do a reorder. And it's like April 17th. And they haven't even paid us yet. And they're like, oh, we want to triple our order for a national order to all 3,000 stores. Sounds cool. For a $6 million order.

And we got to cope with around three million bucks to produce. Do you see the problem? And so oftentimes retail brands You'll see them raising capital all the time even when they have a ton of sales It's because they need to make the product and then wait Sixty-nine days to ship it and then wait 30 or 60 days after that to get paid So we start off with two million bucks make all the initial make enough samples, make enough units to build a ship out of this, 5,000 that, 2,000 that, 10,000 that. You also heard we have a lot of different skews of toys, merch, children's books,

dog leashes, dog beds, dog bowls, except like all these things. We need to have 1,000 units, 5,000 units, 2,000 units. That's 50 grand, 30 grand, 20 grand, 100 grand, 20. See how the math starts adding up real quick. You need to have that sitting on what's called sitting on the floor, ready to ship out of our warehouse. A lot of these products will be at the Minimus warehouse in Los Angeles. They have four warehouses, hundreds of thousands of square feet, Minimus.biz.

So that warehouse is going to have hundreds of thousands, maybe $100 million sitting on the floor. That is capital we can't use because we put it into the product. See where I'm going? And so it's important for you guys when you're listening to as or thinking about for yourself a building of brandless, that you want to make pillows like these pillows right here for the money, Mondays, you want to make pillows and you're going to sell that.

You're going to need money for production, money for sampling, money for shipping, money for marketing, money for paid ads, money for executives, money for conventions. I can keep going for a long time. Much money you need to build a successful business. So that's why when people say it's rude to talk about money, we think it's rude to not talk about money because you need capital to make more capital. You need money and we need to have the information so you know going in, you don't raise too little or too much for your business.

So that's why the money monies exist is for things just like this, for you guys out there that are starting business, thinking about a business, or hearing your friends talk about a business, and they're like, oh yeah, I'm going to start my business with 25 grand. And you're like, how? And you can explain why they need to consider money for marketing, money for sales, money for production, money

for lawyers, money for accountants, money for staff, money for travel, money for conventions. There's so many things that you need money for in a business. We don't want you to be underfunded in those situations by just having the information of it not being rude to talk about money. All right, tell us a little bit more about the wild jungle. Let's wrap up to keep us around 40 minutes. You break this down so well. You know, it's like I have so many like pre thought questions, you know, when you're taught like literally in the middle of you talking about things and you just answer them. Yeah, bubbles, bubbles. It's so dope. But yeah, I'm also on the spectrum of growing, you know, and we have 30 acres here.

We've got nine acres and growing for animals. We've got babies being born, baby outpacas, baby goats. I mean, this is something that a baby llamas are being born here. Soon we're gonna be getting our birds in, our bird cage is like 90% done waiting on our wire to come through. It's just nuts, you know, to see the growth that we've done. And last in a year, you know,

we had a new barn available down in front of our house, reptile warehouse, you know, we have another barn available, we're gonna be getting cold soon. So we're gonna start moving some babies and donkeys and other animals down there It's just it's just so cool to be able to move and groove in our own little world, you know And the wild drunk was grown fast man. I mean like I cannot believe like most of times You know when we ride out the gate we just sit and stop and like bro we have seabers. Yeah, we say all the time

Like we have three of us right outside this RV right this second you know so you know it's so cool to be able to see it grow see the products grow behind the scenes our content is going ham I mean I think we gained like a hundred thousand followers 90 96 thousand followers to be exact in the past three weeks, just from our content rolling. And that's international content, that's wild jungle content. We have OSHA's content still going viral on TikTok that we posted eight months ago. Twisty is very famous.

He's a very, very famous bird, man. We got Giraffe coming soon. We've got two cans. We're going to call this one two-pock. We've been walking through the giraff situation. Oh, guys. So we've already spent, we've been here for exactly one year. Right?

So we moved in here in August. And in one year, we spent almost $3 million in buildout. On top of buying the property, spend over $3 million building the place out. And there's way more to do just to be clear. Why do we do it? Number one hands down is the animals how much Tarzan cares about the animals how much Casey and Kane and Trevor and the whole family here care about the animals

Like there's a lot of animals to feed we spend $9200 a week in hey Let me say that one more time. We spend $9200 a week in hey Every time there's a new mouth to feed 9249 280. And just going up and up and up and up. Because we care. So on the draft side, there's a couple acres that we dedicated there because drafts are tall. So we built over there the legal like zoning you need around eight feet for fencing. We built 14 feet because most draftaps are 14 to 18 feet tall. See, I'm learning.

We built a 14 foot retaining wall because we want to put houses, four houses, a two bedroom, a two bedroom, a two bedroom, a four bedroom, on the edge of that wall there, of the retaining wall, so that your backyard could be the dress. Kind of like in South Africa, they have that super cool place that's sold out for like two years in advance. But we won't be doing Airbnb's here. This is not a four public place. The wild jungle, we do some private events.

We'll do some weddings, we'll do some masterminds and business conferences here. But we're not open to the public. We don't do like daily tours or anything like that because we want the animals to not be stressed out and having people here all the time. So we do it occasionally and we have a bunch of extra staff here in volunteers and our full-time staff. There's 12 employees that just focus on feeding and cleaning the animals all the time.

Most places have like zero to one. We've got 12 full-time dedicated to the animals. So during those type of events or conferences, weddings, things like that, we have a bunch of extra staff to help with making the tours really nice and calm for the animals. The animals love it because they're getting carrots, sweet potatoes, and colored greens. So they're like, get very excited. Give me more. Yeah, when they see humans show up, they're like, oh, we haven't eaten in weeks. Give us some extra carrots. The animals like to ask for extra carrots and sweet potatoes.

So there's a couple acres dedicated to the drafts. We're building with a 28-foot barn. That's dedicated for the drafts And so in the draft area we'll also be having some of our zebras hang out with them and Currently, Habibi and Naomi Camel are two camels. Habibi is my favorite camel. I've used my favorite animal here by the way just to be clear because it was our first animal I got loyalty. So Habibi, Naomi Camel, are right there. They will be living with the two drafts I don't know if Tarzan already has names for it, or maybe Kasey or Kane already came with some names for it, but the drafts will be there to start, hopefully they make babies.

We've got lots of drafts. Once the drafts here, I might not ever leave again. I might just, sorry guys, I know I'm supposed to go on tour speaking, but if there's drafts here, I'm gonna come here. I just throw all the events here, because once the drafts are out, I don't really want to leave. All right guys, let's wrap this up. The reason we try to stick to around 40 minutes

for our podcasts is most workouts are around 45 minutes, most commutes to work around 45 minutes. So we try to keep our podcasts around the 40 minute mark so that you guys can enjoy it. We've been staying around the number one spot for a hundred and 26 days in a row. So thank you guys for liking, sharing, commenting,

reviewing, reposting. It's really important to us for you guys to like, comment, share, send it out. We have the moneymundays.com. The moneymundays.com is one on one, like we do a video coaching every Monday at 4 p.m. PST, here, most of the time at the ranch, or if I'm traveling, I'll do it from a laptop.

But the moneymundays.com is 200 bucks a month or you can prepaid for the year. All of the profits are going to our world's are just toy drives so we're not doing it for the revenue part of it. You'll also notice there's no ads. Have you seen this? We've been doing this money mundays podcast. Ad free for you guys this whole year. Like we are trying to put out content so that you guys can be better talk about money share with your friends etc. So if you want to be on the

coaching calls every Monday at 4 p.m. pst if you can't make it on a certain Monday we obviously send out the recordings you can rewatch them but myself tarzan my CEO Joy Carson we bring on some special celebrities and athletes that pop up there and do these live coachings the money mondays.com is where you can actually live ask questions. So we do about 40 minutes of speaking and teaching. I do most of them. So you're mostly me on those.

And then every other week or so, every other two weeks, we bring in other characters to come in there and teach you as well. And then I leave around 20 minutes for Q and A sessions. And you're on video with me. And we're going to ask questions. And you're going to be on video with AtTrav, who does e-commerce for big brands or Joey Carson 30 years in the TV game?

So we're not just talking about money on the money Monday's Zoom calls We're talking about business charity How to deal with mergers and acquisitions and so it's live coaching for 200 bucks a month for yourself Maybe you might have a friend to refer to It's important to us because we want to raise as much money as possible for the world's largest toy drive because we are doing it in 10 cities. There's a lot of work. It takes a lot of money to do that.

I'm already spending a ton of money on this one. It's gonna cost well over a million dollars to produce in 10 cities because as you can imagine, it costs six figures per city. You're gonna have Tampa, Jacksonville, Dallas, Phoenix, Las Vegas, Salt Lake City, Los Angeles, and three other cities I can't think of right off top of my head. Oh yeah, San Diego, Orange County, and Jacksonville, Florida. Bam, all 10.

10 cities cost six figures each to produce. So if you want some real coaching, go to the moneymundays.com. It's 200 bucks a month where you can pay a discount and prepay for the year. That money is going to go help us. The world's largest toy drive. But we always have this one main ask. We want you to have more discussions about money. Talk with your friends, your family, your follower. The people that are interacting with you and your world and have these discussions, they are not tough discussions. We were grown up thinking that it's tough to have discussions.

We're going to change that stigma. You guys got to be the ones to do it. Share the money Monday's with your friends, family followers, like, subscribe, comment, go to themoneymoney.com and we'll see you guys next Monday. Peace.