Why Most People Aren’t Built for CEO Pressure (And That’s Okay) 💼 E162
00:00Ladies and gentlemen, welcome to a special edition of the Money Monday's podcast where we cover three core topics, how to make money, how to invest money, how to give it away to charity.As you guys know, these episodes are under 40 minutes for your listening pleasure because the average workout is 45 minutes.The average commute to work is 45 minutes.So this episode will be between 34 and 38 minutes.We want this, not just for you.Keep in mind your friends, family, and followers.People from your past, present, and future might want to listen to this next episode.because this gentleman sold his company for $115 million.
00:39And he's going to do it again.We'll probably do it again and again after that.So we're going to dive into this episode.And as you're listening, it's not just for you.Think about the people in your life.Two months from now, two years from now, you might share this episode with.Without further ado, Eric Spofford, give us the quick two-minute bio.We get straight to the money.
00:57Born and raised just outside of Boston, troubled youth was a really, really bad kid.got caught selling weedmy first entrepreneurial endeavorat I think 11 years oldfifth grade North Salem Elementary Schoolgot caught up in addictionoxy cotton turned heroin addict100 tried and failed attempts
01:18at sobriety and change in my lifeDecember 7th 2006finally find recovery and sobrietyfor God willing the last timewent on the runfor some criminal stuffafter a drug deal gone badcrawled into recovery, 135, 140 pounds, high school dropout without a single dollar left
01:41of my name, unemployable, you know, worst credit score.Just, I mean, as bad of a shape as a human could be in was me at that period of time.Worked on recovery, worked on personal development, worked on becoming a better version ofmyself every single day since then.That was more than 19 years ago.started a recovery business, which was my home state's very first sober living house in 2008,scaled that from one location, one guy running it, me, to multiple locations, 325 employees,$55 million of top line revenue.
02:16And I sold that for $150 million off of a $13 million, almost $13 million,$TM EBITA, so trailing 12 months, earnings before interest taxes, depreciation,amortization.If you want to get rich and you don't know what I just said and you don't understand that,you better learn that shit because that is how real wealth, fuck you money,generational money is created.Sold that company December 21st of 2021.I have taken those proceeds.
02:49Had a hell of a time.Can't deny that.made every wrong move that you would make or right move,depending on your perspective on it after selling the company,but are back building businesses, own and operate,a portfolio of companies at real estate today.So you mentioned something that actually just triggered in my mindof when you said the entrepreneur,
03:13your first entrepreneur part of your career was selling weed.Yeah.I think drug dealers would be amazing business peoplein other categories outside of drug dealing.I know many.former drug dealers that are amazing business people in other categories.I think there are two types of entrepreneurs in the world, right?One is the type that stayed in school, they got good grades, they went to college,
03:36they got an MBA, and they went to traditional path, and then the second type of entrepreneurssold weed.Right. When you really think about, when I say that they have distribution, they havedealing with collections, they have to have the capital to either take it on credit orhopefully they don't get their legs broken if they take it on credit and something that happensor they have the money to buy it in advance they got to figure out inventory risk managementthe the territories and the situation that go on to expansion scaling what if you want to be inmultiple cities like really think about it and go back to like the mafia days the same concept
04:09of like they had real companies real businesses they just happen to be selling illicit thingsbut they could be selling chess sets or books or put in another widget in there and I thinkthose same drug dealers can become zillionaires in other categories 100% fully agreeOkay, on the make money side, what would you say holds most people back?Like most people in our society, they're making their 60K a year, they get their two weekseach year to go on vacation, they got their pension plan happening 36 years from now.Like they have it all planned out, but they're kind of capped in this thing because it's easyand consistent.
04:40Why do you think most people just take that route in life?Because most people take that route in life because it is easy and consistent.You have to have hunger.You have to have the desire to want more.and that desire has to be so largethat you're willing to do everythingthat it takes to create wealth,to build businesses,
04:58and to, you know,break out of the slave trap of a nine to five.You've interacted with a lot of entrepreneurs.You've been at events,speak at events, on social.You see a lot of people that are out therein the streets, on social, online, etc.Do you think that most people
05:13should be the CEO or an entrepreneur?No.No.I think most people,most people have important partsin organizations, but to be an entrepreneur, to be CEO, to be a number one, takes a very,very peculiar archetype of person, right? You have to be, I think the main thing that separatesa real entrepreneur, real CEO from the rest of folks, it's not intelligence, it's not skill set,
05:42it is their ability to navigate stress and pressure. And if you are not willing to live your lifein a pressure cooker and find a way to get comfortable there,then this game is not for you.You should be a W-2 employee,which there's nothing wrong with that.I know people that have made more money than meas employees and organizations, right?There's a path to a lot of success.
06:06Or they make less and they're happier than you.Or they make less than they're happierand they're not dealing with the stress.The real deal entrepreneur,the real deal operator, I believe,and I am this person,is not only able to now,navigate and handle stress and pressure, they kind of fall apart without it.
06:24You know, it's, you look at when I sold my company, I had enough money that I,in many generations of Spoffords after me, never had to work again.Sure.And I made it months in 2022.And I was bored out of my skull.I could not handle the quiet, the silence.I had to get back in the game.Not for money.
06:49because the game.And I guess that's a real great way of saying it is the real entrepreneur,the real operator has just a fucking thorough bread love for the game.And a lot of people get that twisted.They get it fucked up that they think that, oh, look at this person.Like how many people have said to me, Eric, why do you need more money?Why do you need more cores?Why do you need this?
07:14Why do you need that?I'm sorry, do you think this is about the money?Right.I fucking, you know, Tom Brady,didn't need another Super Bowl ring, but he loves to play.He wants to go play today.100%.And that's the same thing with me and most real operators that I know in this game,
07:29is that we just love to play.We love the game.We love the pressure.We love everything that comes with it.So we live in an interesting time in society where there's a lot of want entrepreneurson social media and a lot of guys flexing.The things you just mentioned that might be least,they might not be theirs.
07:47It might be someone's on the street.pro we know in front of these Lamborghinis.Why do you think that there's a lot of guys that are creating the perception of successbefore they built it?The perception of success opens doors, right?It gets, you know, when you look successful, more people are willing to meet with you.They want to, you know, open the door for you.Girls are interested in you.
08:08It has benefits.And so I think that intrinsically is the reason why people try to fake it until they make it.But for, and listen, to be honest.honest, to be candid, most girls don't know the difference between a guy that is actually wealthythat has built something real that has a Lambo in a nice place or a guy that is leasing thelambo, leasing the place.You go to the same restaurant.Yeah.
08:32It's same car home dinner.Same car.Same apartment.Same house.And they can't really tell the difference.I think that's why there's so many people in a very fake environment on social media lookingand pretending to be the part that really aren't.So a lot of times people are pitching you deals, but you're mostly investing into your own things.
08:53When someone's pitching you a company, whether it's at an event, in your DMs, in your email, in the elevator,oh, Eric, I wanted to meet you, I got this idea.How do you say no?Me?I'm pretty straightforward.I just say no.And just say, listen, respect and love and, you know, it's just not something.It's not part of my investment thesis at this time.
09:14I invest mostly in my own stuff.I have recently in the last year started to make direct investments into companies,but for the amount of investments that I've made and equity that I've taken in operating companiescompared to opportunities that hit my desk, it's a very, very small minority of what I seethat I go in on. But for the ones that I do go and make the investment in, I'm looking at themarket, the opportunity, the ability to survive. It's not going to be discharging. It's not going to bedisrupted by AI by tech and the operator.Yep.
09:51So you guys have heard me say these numbers before.I've done 43 angel investments.Sounds like a lot.That's over a decade.It's like four a year.The last four years, I raised $56 million for different brands.It sounds like a lot.Let's say 18 companies, four years.
10:07Three or four a year.I'm seeing 300 deals in a year and doing three or four a year.Yeah.Think about the success rate.That means one or two percent.are getting through for me to want to invest or raise capital to invest into those companies.It is hard to have an exit.And so I'm trying to reduce my risk by finding entrepreneurs that I believe in, products that
10:28I believe in, that have a version of them having a chance at exiting.And so three or four hundred pitches, three or four getting through.So when you guys are out there considering you're messaging Eric, you're messaging me,message a hundred investors.I don't care if you're copy and pasting, DMing, tweeting at them, LinkedIn, whatever.cost you nothing.But so often people come to me about raising capital and they've done like,oh, I've been trying to raise money for weeks.
10:54Weeks.It might take you six months or a year to even get the meetings for it.How many people did you pitch?Oh, I messaged four different people, my uncle and his friends.And I'll tell you, and maybe you're different at this, Dan.Maybe not.I don't know.But I think the days of cold messaging on any of the platforms, emailing,
11:16or even calling.me are dead. You were, you were never going to get over, you know, across the moat into my worldby coming in. It's no to all of those. That is a hundred percent rejection rate because the amountof noise and the amount of work that it would take to filter through all of those opportunities,it's just, it's untenable. It's impossible. I think for anyone trying to raise capital or findinvestors or move the needle in a strategic way like that, get in the room.Like you throw 42 events a year.I will tell you that if you message me, email me, or call me, the answer is automatically
11:58no.If you show up at Dan's events and you're able to connect with Dan or someone else I have arelationship with and Dan is like, hey, Eric, you know, likes home service businesses orhealthcare, you should meet Eric.I will at least take the time to stop and listen to.because you come on the back of someone else's credibility,even if they just met you.Like, oh, I know.
12:20And so I think being very strategicand finding ways to stand outis incredibly important in business,in today's environment.Why do I think it's important for peopleto invest into themselves?Why should they get coaching,masterminds, one-on-one coaching?
12:35God, that's really the conversation I want to have.Like, how to make money is technical,and, you know, I could talk on it all day long,and creating wealth and starting businessesand creating, you know, a framework within the companythat makes it a business that is able to selland then playing the EBIT a multiple game, right?I make a dollar and because of the level of this company
12:58it trades at a 6x, an 8x, a 10x, a 12x,I make a million, I apply the multiple.It's worth $8 million, $10 million, $12 million.I make $2 million.That whole thing.But what people, people want to focus on that,And what they miss is the person you have to become to be able to do it.Right.
13:20The personal development work, right?Like, I don't know what the odds are or the statistics.I do know that 4% of the American workforce makes over $100,000 a year.Right.2% makes over $200.So if you're looking to make a million dollars a year, you are like the 0.01%.Yep.You have to become the fucking 0.01% then.
13:43Yep.You have to build yourself up and develop the internal assets, the tools, and the resiliency to manage thestress and pressure to become an interesting, important person that people want to do business with.It is just, it is the one thing that I see people fail on the most is they're like, I want to make money.I want to get rich.What the fuck does personal development have anything to do with that, right?What does that have to do with this?It has everything to do with it, everything.
14:12I like to tell people that, listen, I became, I was a homeless, broke drug addict with, you know,nothing at 22 years old.I was a millionaire at 27.And what happened between 22 and 27 is, is not that I made a million dollars first, is that I had tobecome a guy that makes a million dollars, and then I made a million dollars.And that's the process.And so my original focus in changing my life was not,I'm going to get sober,
14:47I'm going to give up drugs and alcohol,and I'm going to get rich.My original focus was,I'm going to get sober,and I'm going to come the best version of myself,fucking humanly possible.And then I took that and channeled it into business,entrepreneurship,
15:02and wanting to better myself.But the focus was always recreating myselfover and over and over again,because it went from,becoming the guy that was the guy that could make a million that made a million,to the guy that could make 10 million,to the guy that could amass, you know, an enormous net worthand walk into rooms confidently and hold that space.
15:29The wealthiest guys and girls that I know, especially the billionaires,literally just ask questions the whole time.They're still coachable.They don't want to know because, let's say you're doing $100 million in salesor a billion dollars, whatever the number is,but 1% changes, a lot of money.100%.And literally dinners, lunches, breakfast, text messages
15:49I get from the billionaires and zillars of the world,it's just questions.Because they know that if they learn something,it changed everything.Why I say that is it leads into it,there's a guy out there doing 1.5 million in saleswho thinks he knows everything.And he won't listen to you who's sold for 100 million plus.
16:06He won't listen to me.He won't listen to that person,or even Tony Robbins,because he thinks to know is it all.what would you say to that kid that's doing 1.5 million that thinks he knows everything?You have to be a student of the game.Some of the most valuable moments of my life that have unlocked millions and perhapstens of millions of value were what I call aha moments.
16:28They were that light bulb, that eureka moment, right?That ah, and it's just taking you from here and looking at it just a little bit different.And if I do it this way, I can do it that.that comes from being teachable, being a student of the game, being, you know, hungry for informationand having the humility to be able to learn from others. You know, the guy that knows it all isalways the fucking poorest guy in the room. At what point did you know is time to sell? Is therethe right time to sell or is it just like you're on your progress and then companies come to youor private equity comes to you or is it like, you know what, let me start to package this thing up
17:05and prepare it to sell? For me, my journey with sell,own the company was as much a business aligned with business thesis as it was personal and spiritual to me.I, you know, ran one of the largest addiction treatment businesses in the country.I was on the front lines of America's opioid epidemic and addiction crisis.It was a lot.It just became to a point where I felt God was nudging me that it was time to move on.And it was time to do other things.and I started that process.
17:40I started being interested in selling businessesand private equity and mergers and acquisitions in 2017is when I started obsessively studying it.I completed my first minority transaction in 2019,knowing that I was going to chip away and build the companyand divest into other things with an eventual exit.And then in March of 2021,sitting in my backyard, in my house at the time,
18:08in Fort Lauderdale, it hit me.And I was just like, when you know, you know.And I just knew.And I was like, it's time to go.Interestingly enough, it was at that same time period where I was like,I wanted to start building a personal brand.I want to get on social media.I wanted to be influential to people and use my story and my life experience to get
18:28out there and show other people that if a fucked up, you know,drug addict can turn his life around and become successful,that absolutely anybody can.And so it was just, I listened to my heart.And so strategically, could I have grown that business larger and sold it for more money?Yes.But it was just time for me to go.And so I made the decision in March of 2021, made the call to the team, said, guys, we're going to market, called the investment banker and said, let's go.
19:00And signed a contract with him, took it to market.It was a 10-month process.And then we sold in late December, four days before Christmas.So oftentimes people think that's the goal, but they actually are not watching part of the journey, meaning they just think one day I'm going to sell the company or take a public and then I realize how rare that is.It's very hard to have an exit of a company.Yes, it is.It's not just that even if you have a good EBIT or you have a good business.It's not like there's just a line of buyer just because you did X amount of dollars in sales.
19:32You have to package it up and be prepared for it.You said it's a 10-month process.What parts of that can you tell us about those 10-month?months? I think the 10-month process might be misleading. It was several years prior to that processthat I spent professionalizing the company. And so when I started professional, and I'll talkabout the 10-month process of the transaction, but when I started professionalizing the companyin preparation for its sale, what the company looked like was it was the Eric Spofford show.I had to show up to work every single day. I had a dozen direct.
20:08reports. I was central to the company. It was very mom and pops. There's a ton of key man risk.I didn't even know what key man risk was. I was like, what are you talking about? It's my company.I'm here to run it. Like, and so I had to learn the information first and then I had to execute inthe business. And the things that I learned was businesses with the institutional knowledge iswritten down in written policy, standard operating procedures that operates with a dashboard ofkey performance indicators,KPIs and metrics,that has a leadership team
20:43that could run the businessif the owner and foundergot hit by a busthat operated professionally.One, we're able to transact, period.Not every businessis a sellable businessin the state that it's in.
20:57And two,would sell for instrumentally more moneythan something that didn't have,and there's a lot more that goes into it,but didn't have those core factorsof professionalthe company installed.And so when I saw that and understood the equation, right?
21:13It is earnings, EBITA, and a multiple.A lot of people think about the value of their companyand they focus exclusively on how much money we make.The variable is also the multiple.The multiple is driven by professionalization of the companyand how well packaged this is.So if you have a company that does, say,$10 million a year in earnings,
21:36but it runs like a sloppy piece of shit.A buyer might come in and look at it and go,well, they have earnings, it has a lot of potential.We're going to have to come in.We're going to have to take the risk.We have to build the leadership team.We have to protect ourselves in our investmentagainst the owner-founder and start to build a team around him,
21:52replace him as the CEO.We're going to take a lot of risk.We'll pay you 5 to 6x this company.Great.It's 50, 60 million.But if you as the owner of the companyunderstand that this business is worth morewithout you than it is with you and all these other key factors of how to professionalize
22:11the company and you take the time to do that work you can take that same company without everincreasing earnings professionalize it and go out to market and get a 10 to 12x the earnings are thesame the business valuation can be double at times huge and so i took the time to start toprofessionalize the company i documented everything i hired the biggest thing that i didwas I hired a leadership team and onboarded them and trained themand hired the right people and got them in the right seats.When I brought all of that stuff into the realm of professionalization,leadership team and all of that,
22:51what actually interestingly happened with the company as wellis I had less and less time obligation to it,so much so that I was fucking bored.And revenue exploded.We doubled in revenue and doubled in EBITA.And so when we made the decision to go to market,I hired the banker, the investment banker.That is someone who represents your company.
23:13Typically, they work for a success fee.It's a percentage.Anywhere 2 to 4% is market on the transaction value of the business.They came in, they started to work with the team.They compiled what's called the data room, which is exhaustive.You know, I mean, it is burning, you know,burning midnight oil,getting all this information together on your business.
23:36You think you have everything togetheruntil you see that request list.That data room is then put into a teaser,which is a no-name documentthat says it's in,the business is in the northeast.Here's some key facts about it.And, you know, it does this service,
23:55this revenue, this employees, this, that, the other thing.That teaser goes out to a buyer list.and we went out to like, I think, 130 different people, buyers,private equity firms and strategic buyers.About 80 of those folks came back and said,we're interested.Next, you send out a non-disclosure agreement, the NDA.Some of these folks just sign it.
24:19A lot of them, you wouldn't believe it.They want to go back and forth and volley this NDA over minor details.It's like it's very annoying.It's an NDA.It's not a big deal.You get the NDA signed,and you send them a full deck.This is, you know, has full financials.
24:36Everything about the company is in this packaged brochure, essentially, about the company.But it's very extensive and deep information.And then you schedule what's called an IOUI due date, which is indication of interest due date.And then the companies get to look at the financials and look at the company,and they come back with IOUI letters on this day.You know what's a fun fact about buyers and private equity?companies is they all do the same thing and they wait till the last 10 minutes. And so like you'll sayit's due on, you know, Tuesday, February, whatever, by 5 p.m. They're going to come in between 445 and 5 p.m.
25:14So interesting. It's so weird. Dot, dot, dot, dot, dot. So you're open, you're like ripping openthese emails and these letters because the letter is telling you we're interested in the company.Here's who we are. Here's where we're sourcing the money. This is what we plan for the business.And here's our range of value. So you're just saying.sitting there on I-O-I-day, clicking emails, opening, opening PDFs, reading, scanning,just looking for the numbers.Okay, 100 million.Great, great, great.
25:41And our IOUIs ranged from like 65 million to 185 million.Whoa.It was such a broad.Yeah.And I was like, well, I'm never selling to 65 million.And I don't really believe that person at 185 million.Right.I think it, and it ended up being, I was like, the.
26:01right numbers probably in the middle.Exactly in the middle.Yeah.And that's where we ended up, 115.After IOUI day, you schedule management meetings where all the key players of the privateequity group or the buyer come and visit the business.They want to meet the team.They want to see the business.
26:20They want to dig in.They want to meet the team.It's typically a dinner the night before.And then all day, the next day, with a schedule.You're going to meet marketing.You're going to meet sales.you're going to meet operations.You're going to, and you're just running people through meeting them,
26:35and they're just drilling them with questions.We, we boiled it down from 130 buyers in the buyer list, 80 IOUIs.We got a, we cut out half of those and then picked the top nine,told others to go back to the drawing board and picked the top nine and had managed meetings with them,and then went on to LOI, letter of intent, which is a binding document.like, okay, we're really in this.Here's the exact number.And if you sign this, you're exclusive with us and we're entering a due diligence period
27:09to purchase the company.And then you go into due diligence where they're going, it's a full rectal exam.And simultaneously, you're negotiating and drafting purchase documents and other necessarythings to get over the finish line of closing.And then you schedule closing.Yeah.And on closing day, God, the amount of anxiety and the amount of like just electric energy, right?Like, I don't care.
27:39You can be as stoic and as disciplined as you want to be.When you're in this process, you're spending the money in your head.You're like, I can't believe this.My life and my kids' lives.This is about to change this family forever.And so December 21st of 2021, I woke up.I was like, it was closing day and it was scheduled for 10 a.m.And I went to my new office, which I had set up and I set at a conference room with my right hand at work.
28:09And we got on this call and they go around.They have the bankers, the lawyers, the buyers, me, the seller, the executive team that's staying behind.And they sign off and they sound off.They go around and everyone has to verbally commit to closing.And so they got to me and said, Eric, you're good to close.I said, yep, clear to close.And everyone else, clear to close, clear to close, clear to close, clear to close, it's like 20 people.And at the end, they said, all right, congratulations, guys, this deal is closed.
28:44And my fucking hood ass was like, hey guys, uh, send the wire.When do I get my money?Where the fuck's my money?You know what I mean?Back up the brink truck.I'm getting out of here.It's been a bank robbery, you know, I'm out.And they said the wires have been initiated, and I waited all day.
29:05And it was like 5.30 at night.Refresh.Refresh.The banking app over and over and over and over and over again, waiting for that wireto hit.And about 5.30 at night.And I was like getting pissed.I was ready to start calling people because I'm like, banking hours over.
29:22Where the fuck is the money?We close at 10 a.m.And, you know, you just, there's all this tens and tens ofmillions of dollars just where is it like why why is it when you press the button here it doesn't justshow up there right it takes all day and so I thought I was going to have to wait till the next day I wassitting at my kitchen table with my feet up and I refreshed one more time and fucking boom the numberswere just like nine numbers and I was like god to be clear is eight numbers because I'd alreadysold three minority shares I didn't make the whole 115 people get that fucked up but nonetheless
29:52it was more money than I'd ever seen I ever thought I was going to see and I justsat back and I was like holy shit we did it this is fucking crazy I immediately turned to prayer I saidgod thank you this is unbelievable you know what a testimony of what someone can do when they puttheir mind to it and make the right decisions the next morning the next morning listen I never tooka day off the next morning I was up in at my house in New Hampshire and I woke up and uhgrabbed my number two uh very very close personperson to me that's been with me a long time. And we drove like almost two hours to a citycalled Fall River, Massachusetts to look at these brick buildings. Come on. The next morning?
30:38The next morning. Yeah. December 22nd. It's cold as fuck out. And we're looking at these brickbuildings that I'm looking at buying them and developing them into fucking apartment buildings.I have a hot Dunkin' Donuts coffee in my hand. I'm all bundled up. It's freezing. Andmy right hand at work literally elbows me.It's 9 a.m.We've been up since 5.30 and together.We're looking at these big buildingsand have architects and engineers with me and all that.
31:10And she looks at me and goes,we're never going to take a fucking day off, are we?It's a fair question.I agree with it.I just laughed.And I was like, no, no, we're certainly not.All right.Let's go to the final chapter.
31:25Let's talk about the charity side.but I'm going to do a different twist with you.So obviously you're passionate about the sober industryand getting people sober.Yeah.It's not exactly philanthropy,but there are philanthropy versions of that.There are ways to donate to that.
31:38But it's more about the message that you sendand the energy you put into it.And I've actually,you've told me about stories of guys that have come to youand that you've guided onand push them to go get sober,which is the butterfly effect.If they fix their life,
31:51obviously it helps their family,their friends,their community, etc.How does someone find that for themselves?like to get behind something because it's very different to just donate a hundred bucksthousand bucks 10 grand whatever to a charity versus finding something that they're passionate aboutI want to answer your question with the question because I think it's important have you had painin your life yes the pain is the purpose the pain is the purpose right whatever it is that
32:24you've been up against whether it was childhood abuse homelessness you know the the hundreds andof thousands of problems that's, you know, people, sickness, illness, health problems.You lost someone to cancer.Fucking the grief is overwhelming.Like, I advise people to look to what has personally impacted you and caused you pain.And if you can't find a way to get excited to have some sort of purpose that is drivenby the pain that you've been through, like, do you think it's a coincidence that we struggledthat way?
32:58Right.Like, God fucking himself chose that I was.a drug addict, or however fate works, right? Fate brought me to addiction and it was unbelievablypainful. It destroyed my life. It destroyed the lives of fucking people around me. It caused a lot,a lot of chaos and a lot of harm. But it inevitably became the greatest gift that I could possiblyhave because it gave me a purpose for my life. My life is important and my life is meaningfulbecause I was able to take the most painful experience of my lifeand turn it into a purpose.
33:36I don't know a person that I've met yetthat hasn't had their own story of pain at some level.It doesn't need to be addiction.It can be anything.Sure.Right?Your purpose and the thing you can get excited aboutand where you can make a difference is there.
33:52It's on the other side of your pain.It might be something that happened to a significant other,a child, a parent, a grandpa.However it impacted you.someone who's influential to your life, you know?All right.So you're one of my only repeat guests because I really have repeat guests.So you've already answered this question, but we're going to ask it again.
34:09It's the only question I ask on every single episode, and I've never gotten the same answer.And I think I'm going to actually get a different version of the same answer from you,because over time, people think about things different.You just had another baby.They did, yeah.And so you sell more companies for another $100 million here, $100 million there.Hopefully, God willing, a billion and $2 billion over the course of time.but eventually Eric Spofford passes away, unfortunately.
34:32What percentage of your net worth do you leave to those children?It's an interesting question on how do you think,and I've just recently, because I just had my third child,I went back and have started in them again right now,back in my trust estate and will docks redoing them,because I have two boys.And so the rules that I had in place for my two sons,don't really translate to my daughter, right?
35:04These are very different things.And revisiting them,my wealth will all go into my trust.And my trust is left to all three of my children,but they do not have open access to it.There is a criteria that,for them to even be eligible to benefit from my wealth.One, because sobriety and abstinence from drugs
35:30is such an important piece, central fact of how I made this wealth and what's important to me,I give them the choice that if they want to be, you know, on drugs, smoking pot, you know,doing whatever it is with their life, they can do that on their own time.They get nothing from me.They also need to be, you know, gainfully employed in school.Like there's all this stuff that is a requirement for them to participate in the wealth.but one of the things that that terrifies me is that we pass,you know, we pass this wealth down to them and, you know,
36:07we work our whole lives to create it.We don't live long enough to get to spend it all.And we pass it down to them and they fuck it up.And it doesn't benefit my grandchildren, my great-grandchildren,my, you know, et cetera, et cetera, et cetera, generational.And so how I currently am setting mine up is that they're only allowed to access four percentof the total value of my trust, the wealth,annually.
36:36Nice.Right.And so how that works is that, you know,if you invest the money,you can safely predict over timean average return of 8%.Right?3% stays in the portfolio
36:52and it grows to grow the basis.Compound it, yeah.To compound it and to keep up withand hopefully beat inflation.Yep.1%, so 5% comes out.They cannot access more than 5% of the wealth in any one annual calendar year.5% is distributed, 1% pays the tax, capital gains, and 4% is the net.
37:15So they have to meet all of this requirement, but this is never going to be guns blazing, Yahoo,dad's dead, here's millions and millions of dollars.It's going to be enough to, and mind you, now that 4% needs to get divided.at this time amongst three.Sure.And so it's an assistance,it's a guide,it's something I can do.
37:34I can ensure that they'll never be hungryand hopefully they'll never be homelessas long as they aren't fucking losersand don't fuck it up for themselves.But I could also ensure that it will proceed them.It will survive themand it will survive the next generationand the next generation and the next generation.
37:49Yeah.All right,where can people find you on social mediaor anything that's going on in your world?At Eric Spofford.Easy.Nice.Drop the mic.
37:57Boom.Yep.Boom.All right, guys.I mentioned earlier, this podcast is not just for you.You might be sitting somewhere four months from now and someone's going through somethingthat they might need to get sober or they might want to be getting some help in their life.And you might refer them to start following Eric across social media.
38:12You might, some of the things we've talked about here on this episode, maybe a friend istrying to sell their company.Come here and listen to the master class Eric just put on about preparing this 10 monthsituation to prepare for an exit.And the years before that, it's actually be dialed in for it because it could save yourfriend a lot of time, money in it.And that could.save a lot of time, money, and energy, because if you're not packed prepared, a pinky swear,
38:33you're going to go through a long headache before that even allows you to exit your company.As you guys know, we run this commercial free.I am sponsored by FanBasis because I actually use FanBasys.com for years, but there's no affiliatecode.It's just a company that I actually work with.Same thing with Go High Level.I've been working with them for years to handle my entire backend, but there's no fancyaffiliate codes.
38:50I just work with High Level and FanBases.As you guys are listening to these podcasts, just keep it in mind.It's not just for you.I'm going to keep saying this because every time I say it,it, I get messages and message and messages like, you're right. I was listening to an episode aboutrestaurants and then my friend had the restaurant. I sent it to them and I save them all this money.Those things are burned into my mind and I want to burn it into your mind. Follow Eric Spofford acrosssocial media. Check out his content. It's obviously been fantastic to watch him over the last few years
39:14go like a rocket ship in the social media world and he's going to be pouring a lot of gasolineon that fire over the next few years in particular to really spread his message aboutstraightforward actual business content from an actual business operator. Appreciate you guys.See you guys next Monday here at the Monday Mondays.com.Ladies and gentlemen, welcome to a special edition of the Money Monday, Monday's podcast where we cover three core topics, how to make money, how to invest money, how to give it away to charity.As you guys know, these podcasts are under 40 minutes because the average workout is 45 minutes.The average commute to work is 45 minutes.This episode will be between 34 and 38 minutes for your listening pleasure.
39:54Why do I say that?It's because we have a 93% listen to rate, which keeps us way high up there on the podcast ratings because you like, comment, subscribe, and share.So when you see these clips, when you're listening, it might not just be for you.You might hear something from our guest today that you're like, oh, wow, this is interesting,two months from now or two years from now for the podcast.You never know what it might happen.You might help them learn something new, get a new job, fix something in their company,just from the little tips and tricks that you hear today on this podcast.
40:22So it's not always just about you.It could be for someone from your past, present, or future.As you guys know, I run this commercial free.I do work with FanBasis, obviously, because FanBas is a company I've been using for years.That's fanbasis.com.There's no affiliate code.It's just a great company.And high level, I happen to be wearing the sweater as we speak.
40:38Because go high level, powers the world, my entire back end system, multi-billion dollar company.So check out go high level if you are affiliate, agency, coach, course, creator, etc.All right.Let's dive right in.The goal is to cover all things money related because we grew up thinking it's rude to talk about money.I think it's ridiculous.We have to talk about it.Loans, leases, taxes, investing.
41:00Should I buy?Should I rent?that there's so many questions. What if my friend borrowed $600? How do I ask for it back?These are real life things that go on our daily life. And for so many years, we grew up thinkingit's rude to talk about it. We have to talk about it. We're about to talk about it right the second.Justice, give us the quick two-minute bio. So we get straight to the money.Sure. And thank you so much, Dan. Great to see you. Thanks for having me on this beautiful set.Quick two-minute bio. I'll give it even quicker than that. I was very blessed in life.
41:26I was born in Canada. I was born on third base. If you're born in Canada or America, you'realready born on third base. You might not realize that, I might not believe that really,because maybe you grew up in a lower middle class or even maybe a welfare state or welfarehousehold. But the reality is, if you were born in one of these two great countries, you'reahead of 80% of the population. So my first day when I was born in Canada, I actually wasfortunate that I was blessed to be born in Canada. Now, I, you know, I did grow up in a lowermiddle class household. I struggled. I, you know, I lost my father at a very young age. I, I,became enamored with money because the fact that we had money, then we kind of lost her
42:06the money that we had. Father passed away. So I went on this pursuit to try and obtain moneyand figure out some tips and techniques not having a father around to really not only help myself,but to help my family and my friends around me. So I've had this pursuit. I'm 43 years old now.I've done exceptionally well. I've co-founded and founded many companies that have gone tohundreds of millions of dollars of value and actually even a couple that have gone to billionsdollars of value. What's the primary focus now? What's what do we're working on in this time frame ofyour life? Well the primary focus I mean so I you know I used to be uh you know my firm we used to be globalinvestors um for a long period of time but four or five years ago when I came down to Miami here
42:44we opened up operations and offices in the U.S. I looked around this beautiful country and I realizedholy crap this country doesn't make anything anymore. I'm not talking about t-shirts and blue jeansand things like that I'm talking about the real bread and butter the stuff that's going to carry thisforward 50, 100 years. So I went on this very aggressive pursuit to change our investing focus,and we started buying great things like, you know, we bought a rare earth mine, for example.Sounds crazy, but we bought a rare earth mine in Texas. We bought the largest uranium measuredand indicated deposit in the country. And so if you know anything about energy, you probablyrealize you need your nuclear to sustain the energy in the future. And so uranium is the
43:25byproduct that goes into nuclear, for example. And so a little bit less high tech andSaaS types of things, but I guess you could call myself more of an industrialist. So we've beenvery aggressive in those industries, aerospace, defense, all sorts of things like that. And sothose areas are very important for a number of reasons. One, they're going to help to sustainthis country for the next 15 hundred years. I think that's extremely important. I think it's,you know, America is falling behind in a certain way. I think we've lost our way to a certaincapacity. It's not that we can't get it back on track, but we've got $39 trillion in debt.Some would say the next generation is lazier than the previous generation. So there's some
44:04structural issues. I'm a man of faith. Faith is not as prevalent, you know, church and thingslike that in our society and values. Having families that are, you know, husband and wife and havingkids, we're not reproducing like we were or are. And so there's a lot of things that are fundamentally,I think, that need to get better if we want to continue to grow this thing through. But from a financialperspective, I've been really aggressively trying to find great world-class American assets,build them, grow them, take them public or exit them, and along the way we create some greatAmerican jobs. So there's so many different options and categories to invest into real estate,stock market, cash line businesses, tech companies, AI companies, cryptocurrency, oh my gosh,
44:48there's so many things. How do you guys filter down to the things that you want to focus your money,time, and energy into? That's a great question. And so,I go to Vegas a lot for different reasons.I actually have season tickets to the Vegas Raiders.I know they're not a great team, but I still support them.I love the underdog.But the reason I say that is like even, so for example, when I go to Vegas, I don't gamble.Could I gamble?
45:10Sure.Like, have I gambled?Yeah, but I don't enjoy it because, you know, psychologically, I know I don't have an edge, right?At the best case, it's 51, 49, give or take.That's the best it's ever going to get.And that's the best it's ever going to get.And so for me, just, you know, I think life is.also about having an edge, right? So if you grew up and say your dad's in some industry,
45:30maybe it's the garbage industry, it doesn't have the greatest industry in the world,but you're going to learn a requisite skill set or you can have certain advantages that 99%of the population won't have. And I think it's going to behoove you if you're not aware of thatand you don't embrace that in a certain ability because you kind of have a leg up. And so life isalso about math and probability. It's about more than that. It's about skill and luck and timing.but if you've got an edge on something,you want to use that.And so going back to my, I guess, gambling analogy, right?
45:59So I don't gamble because I don't think I'll win over time.And to answer your question, Dan,so the reasons we operate in the arena as we do,first and foremost, it's because I believe the country needs these things.And if the country needs them, that's a great starting point.But I don't live in Silicon Valley,so we're not in deep, heavy tech,because I don't have an edge.
46:19Most of the folks in Silicon Valley are going to be able to develop a betterAI technology than I'll ever be able to fathom or my team will be able to fathom. And we tryand find these areas with an edge. And so the industrialist nature of me is I grew up in Canada.I was a portfolio manager. We invested hundreds of millions and billions of dollars intoindustrial projects. So that's primarily why I like the industrial stuff. And I think because ofthe administration, there's been a return to, let's say, greatness and doing things the old way,the new way, but the old way. And so in the limelight, there's the commodities business. And so that'swhy, you know, I pick the commodities because I've got an edge over 99% of the people out there,
46:55I believe. So let's say someone wants to get into finance. They want to go work for a company likeyours or a firm like yours. They want to work on Wall Street or Silicon Valley, etc. How do theystart? How do they go down that path to go work in the financial services firm? That's a greatquestion. And the one thing, you know, I'm a big proponent of education. I do think education, generallyspeaking, it's not perfect, but it's a great equalizer if you can learn and do things better thanother folks, but, you know, I've gone to great colleges and things like that, but they don'treally teach you the minutia VC and some of these really important things. And certainly, I thinkyou alluded to that earlier, in grade school, they don't teach you about a balance sheet or pay
47:31your credit cards or is this good debt, is this bad debt? You've got to kind of ask yourself why.I don't want to turn this into conspiracy corner, but it's just not set up the right way. And sofortunately, because of people like you, podcasts like yours, the information that's readily out thereon podcasts, you can educate yourself. And I encourage the people at home to educate yourselves,because no one's going to do it for you. Nobody's going to do anything for you. And so ironically,you know, I find people spend more time on booking their next vacation than they do abouttheir own life plan or their life goals or their balance sheet. So you've got to, you've got tospend your own time and energy to kind of figure this stuff out. And so what I will say is in regards
48:07to finance, it's extremely lucrative if you can figure it out, but it's not for everyone per se. AndSo if you have that burning desire, the information's out there, maybe you catch a break or two.You can do exceptionally well in finance. Absolutely.You've been on television, press, building up your social, et cetera.So as more people see you and they hear, oh, he's got a VC firm, he's investing in deals.You get pitched.You get bombarded.You get DMs, texts, emails, people approach you at events, etc.
48:37How do you filter through to make something stand out?Like, what would stand out to you if I've said, hey, invest in my chess board companyor invest in my AI company, what would make it stand out to you?So the interesting thing is, I mean, much like everything in life, we evolve, right?So wherever we started, hopefully isn't going to be where we end,and maybe it's going to be somewhere in the Diffel, in the middle.I and we pride ourselves about being fluid, being evolving,you know, kind of always, you know, moving and adapting.
49:05So we are a typical VC firm, so we want kind of hypergrowth, let's call it.But we're also more of a PE firm.We're a blend between VC and PE.And I only say that, and I'll maybe educate some of the viewers at home, is that PE, they take a little bit more of a pragmatic approach.VC basically looks like this.You make 10 investments.It's usually somebody else's money.You make 10 investments.
49:30One sky rockets does 10,000 X, more percentage you can ever imagine.Maybe the next two did do quite well, and the balance of them were pretty much zeros.So the idea is that the one that shoots the lights outtakes care of the entire portfolio.And that's the way VC works generally.I've never really loved the genesis of that.Maybe because I hate losing, Dad, I don't know why.But I just, I don't want to be wrong eight times
49:56and being super right once.I think that's junk.What we've kind of gravitated towardsis maybe we won't hit the 10,000 X returns.We don't necessarily, we don't need this.We're not running outside portfolio.We're an inside portfolio.And so what we're trying to do is we're trying to take a more pragmatic approach.
50:14And we're trying to find companies that are, let's say, out of proof of concept.They can be in any arena that helps America.That's the only mandate.They've got to be American companies.We take a very active approach, right?So we'll put a board member or two.We'll be there 24-7 as little or as much as you need us to be.And that's not there to impede your business.
50:34It's just things that I've learned in my 43 life, 43 years of life.some of our team members who've learned great expertise and great adjoining skill sets,we want to be there complementary.And I guess what I'm saying is we're looking for companies in private equity as well.They don't have to have crazy cash flow, but they've got to have a growth propensity.And if we can fund them, if we can build them, if we can get in their sub $50 million or somarket cap or valuation, and we can help to build and grow them into many hundreds of millions.And as I was mentioning before, if we get lucky, it's into a billion or $4 billion of the value.
51:12I mean, we don't need much more than that.And so that's kind of the framework.That's the genesis.That said, we're not, you know, we're not, as crazy as it sounds, we're not here to competeagainst Silicon Valley.There's better, and recent, there's a lot better Silicon Valley firms that would take yourbusiness on.But we're a blend between the VC and private equity.
51:30So how much has AI changed the way you look at investments when some companies orcategories could be disrupted. How's AI change what you're looking at?Well, we're still so early days, right? I mean, I just, I think we're, you know,we're still so early into it. There's going to be so many ebbs and flows.I think people naively think it's going to happen overnight. Like, I just, I can't see it.At this point in time, as a, from a user perspective, you know, we're investors arechat GPT. It's a passive investment. I'm sure it's going to do well, open AI. But,like, the user experience is to better train search at the moment. That's the capability.
52:06of it. And so I think in this coming year, 2026, I think it's going to evolve for the user perspective,not the founder perspective, but the user perspective, actually it could be the founder perspective,where if you can work with AI, it'll help to train your firm, meaning that you'll be able to useassistance, internal assistance. They can go through all your documentation, all your emails.If you can prompt it right, it can help you be more efficient as a founder of your firm. It could be any type of firm.So I think we're going to start to see a lot more of those real word applications in 2026.But in the grand scheme of life, in the grand scheme of things, Dan, we're still so early from any meaningful headway.And so for us, that's obviously very exciting.
52:47You know, I'm a large shareholder of SpaceX.SpaceX is going public this year.There's been talk over last week or so that XAI might actually merge with SpaceX, which is, you know, blows your mind.But this is a guy who's blown our mind for a very long time.Because the reality is is that with his ex-AI, I mean, his goal now is he's trying to get, he's, he's solved the problem of the launch, right?He can get things up and down on cadence in outer space.And so Falcon 9 goes up three times a week.When the starship comes online, let's say next 18 months or so.
53:22And to give you perspective, I think you'll enjoy this.You're an interesting data guy.So when you hear about the starship, this is the Elon's Mars rocket.You might hear about it.I don't think anybody really knows the perspective of it.But to give you some sort of breadth,the starship rocket that Elon Musk is buildingthat he will have operational is bigger than the Statue of Liberty.
53:43So it's bigger than the Statue of Liberty.And it's going to fly 16,000 to 18,000 miles an hour.Whoa.And Dan's like, wow, that's pretty fast.But to give you better context,a bullet and a gun travels three, four thousand miles an hour.So it's going to travel first thousand miles an hour.So it's going to travel.
53:59four times the speed of a bullet, and it's going to be bigger than the Statue of Liberty.That's what this guy is building.And so if that doesn't blow your mind, I don't know.Airplanes are 400 miles an hour, so that's 40 times, no, 40.Yes, yeah.16,000?16,000.40 times faster than airplane?
54:19Yeah.That's nuts.Yeah.Yeah.Whoa.Are humans going to be on them?Humans will be on them.There's debate whether they put the optimist robots on them first to start doing.
54:29things, but absolutely that there's going to be payload.Inevitably there's going to be humans.Because he wants to use that rocket to initially develop the lunar surface, right?So they want to go back to the moon.They want to build colony there.And then they also want to go into Mars.Sure.And then the interesting thing about Mars is you can't just launch a rocket whenever you want.
54:46There's only a window once every two years with the trajectory of the solar system andthe way the planets are.And that the launch window is going to happen in and around December of 2026 if he'sable to hit this two-year window. If not, he's always another two years to try and get theinto it. Totally fascinating. Okay. On the investing side, I can talk about that all day.Let's focus on money. On the investing side, when you find a company, when do you decideif you're going to do follow-on rounds? Like, let's say you invested the first time you threw in fivemillion bucks into this company. It was a $40 million round. You and your guys threw in $5 million
55:21bucks, but now they're doing a $200 million round later on. What things make you decide? You know what?I want to invest again or you know what, I'm good with our initial small investment.That's it.So, I mean, as the evolution of, you know, myself and my firm that we were talking about earlier,I'll give you a couple different answers.And so one, traditional VC, back to your gambling analogy and playing blackjack, you alwayswant to buy that if it's an up round and there's momentum, you always want to double down your winners.You want to let your winners ride.
55:50As counterintuitive as it might sound, we're like, oh, this thing's up.It's three X from where I put my money in.I'm already positioned cheaply.There's too much risk.Traditional and mathematically, the better VC performers always buy the higher roundsbecause they're trying to find the thing that takes off as quick as it can.For us, we kind of look at it a little bit differently because we don't invest as passivelyanymore.
56:13It takes so much energy.We're small, you know, I mean, and so we try not to invest as passively.And so we were back to the PE.We want to take more meaningful stakes.And the answer to that question is, is unfortunately, whether it's,It's up round, middle round, or sometimes even down rounds.You know, we're all in.We put our chips on the table.
56:31So we, you know, we take the shot and we battle in the trenches with these folksand we celebrate on rooftops with these folks, but we're all in.So we don't necessarily discriminate unless there's something so wrong with the companyor the management or the industry or something of that.We physically can't.But we back companies.Got it.All right.
56:48Let's talk about the charity side of things.Why do you think it's important for a brand product or service to have some type of charityfor their staff, for their employees, their clients, vendors, investors.Why do you think it's important to have some type of charity,whether it's money, time, or energy involved in a company?And I think you hit on that a little bit earlier when I walked in.I think it's more to do with the butterfly effect and just paying things forward, right?And so I don't live in a scarcity mentality or aspect.
57:14I always try and pay things forward.I think making that culture, sometimes you don't even know where it's going to come fromor why it's going to come.But as long as you keep giving, I'm a big,I'm a spiritual guy. I'm a universe guy. I'm thinking, you know, and there's been so manyinstances in my life where I didn't know something really good was going to happen, but I justinadvertently did something good for somebody. And you can never, you know, Steve Jobs says,you can never connect the dots moving forward. You've always got to look backwards to connect the dots.
57:40And I'm sure yourself, Dan, I'm sure some of the viewers, you've seen things where you've justdone something nicer kind, not expecting anything, or maybe even did expect anything. That's fine,too. But then you look back in some time and that's opened a door, made a room, made arelationship or got you a job or got your promotion or got you a flight or an interview on a podcastor something really, really nice. And so I think not being open-minded to doing that and pushing thatforward is very naive, very self-serving, very close-minded. And so I'm of the camp that youwant to do as much as that within reason as humanly possible. Yeah. Why do I think it's important forpeople to invest into themselves, invest into their mind, whether it's coaches, courses,
58:20colleges, personal brand. Why should they be investing to themselves? That's a great.question and I'm a big fan of your friend Tony Robbins. I actually started reading hismentor Jim Marone years in before I got into Tony and so I think Jim does the best job of kindof articulating that where it's the only and I kind of articulate as well as he and so I'll paraphraseit but at the end of you can't rely on other people and you've got to make your own skill set rightand it's back to the kind of the kind of the hunting and fishing and having that kind of sense ofyourself of sense of self, sense of self worth and self being. And that's how you become, I think, aprovider. I'm old school. I'm traditional. If you look back to the lineage of human beings to,
59:03you know, caveman days, we were hunters and gatherers, right? And so, um, you can't just,isn't important to rely on the, on the team? Absolutely. You have to rely on the team. Butit's really that person, the man or the girl looking yourself in the mirror and having thatability and confidence and just going through the motions. Like it's everyone, I,I think one of the biggest problems I think also in this day and age is everyone's so scared of failure.Right.Right.You meet these young 30 year old kids and they've never asked anybody out.
59:29They've been hiding behind this computer and they're socially awkward.And it's like, what chance do you have to, I think, reproduce?I mean, it's, it's tough, right?And, you know, guys like Tate talk about this stuff quite a bit where it's like you've got 80% of the women chasing 20% of the men, something like that.And so I think just going back into, and again, not a trip back memory Dane, but just like more traditional, more like,you know, getting out there, failing, embarrassing yourself, trying to ask a girl out that you have acrush on. Maybe she shoots you down and you feel like crap for a week or two. But somewhere,something inside you, that's really good as a male human being. And there's good examples for women
01:00:05as well too. But I think going back to the just traditional, not everything, I mean, obviouslythings are good in some capacity, but just going back to being self-servant, self-sufficient is reallygoing to help our civilization out. Do you think that most people are cut out to be a CEO of astartup company. I don't think so. Actually, I wouldn't encourage it for everyone. You have to be a,you have to have a certain kind of, you know, a little bit psycho. You know, there's something'sobviously off if you think you can do something that most people can't and, you know, and it's not all,I'm sure when like, you know, things blow up like in a good way, it's obvious. But the,the math isn't on your side, generally speaking. I think you're trying something really hard.
01:00:46I think I would actually implore and encourage people to not even be CEO, because maybeyou're not, you don't have that right skill set or you're 60% of that skill set. You're just as goodbeing somebody's number two. If you're at somebody's number two or four, a great CEO's, you're going tolearn way more and you'll be more collaborative and you'll create more value because you're moreconducive to work with somebody who might have a better skill set for that. And I'm not here to,you know, shatter people's dreams. That's not what I'm saying, but I'm just saying, be real on who youare. And if you're willing to, you know, get hit in the face and fail,and fail on the mat for an indefinite future with no guarantee of success. And by the way, as a CEO,
01:01:28and you're a CEO of many companies, Dan, like, it's very selfless. And so if you have any level of, like,people pleasing or you want people to give you accolades, it's tough as a CEO. Sure, a couple peoplegive you accolades, but usually there's a longer list of vendors or somebody that goes to.And so you have to, and I say kind of tongue in cheek, because I've got tough skin, but like,you have to be okay to do that. And if you get a lawsuit or you,something shit hits the fan.You can't buckle because it's not just you at that point.It's the rest of your company, right?
01:01:58And so you have to have that kind of strength within you.So I'm going to say something very blunt.Employee number six is better than employee number one if you want to get paid.Employee number one, the founder or the CEO, is literally the last on the list of getting paid.Not just of humans.Vendors, bills, rent, lawyer bills, accounting.vendors, shipping, food for the office.Every little thing is first before you get paid if you're employee number one.
01:02:30That's exactly right.Stone cold lasts.And by the way, when there's extra money to pay employee number one, guess what you do with extramoney?Put it back in the company.Yeah.And if things are going good, you put it all the way back in the company.And so I say that because sometimes people should actually consider just be employee
01:02:45number six, get paid your salary on time, and don't try to be that C or entrepreneur.because you're unlikely to get paidunless you have a good successlater on down the road.Exactly right.All right, let's talk aboutthe last and final key piece.There's only one question I ask
01:02:59on every single episodeand I've never gotten the same answerout of a couple hundred episodes now.Wow.Ready for this one?Okay.You build up this VC firm,you build up some of these companies
01:03:09you're part of,you build up these investmentsand you have billions of dollarsof exits over the course of your career.But unfortunately,that someday you finally pass away.What percentageof your net worth do you leave to your children?
01:03:23Wow, what a great question.So I'll maybe answer it a different way,and I don't know if the other hundred peoplehave said the same thing or not,but the key thing for me is,I'm not sure about the percentage as of yet,but I want to make sure that whatever I leave behind,it's not just a check,
01:03:38it's not just a here, take X amount of money and figure it out.There's got to be something that's...Parameters?Not even parameters,with some level of sustainability.I'm not talking about sustainability for the earth,but sustainably for the business.And because again, the idea that you want things to reoccur and compound and grow over time.
01:03:55And I've seen so many examples of, you know, friends of mine have got kids who give a lot of money to their kids.And they struggle because they lose the value of money because they know there's more behind it.And if you, let's say, arbitrarily give a billion dollars to your kids, they're not stupid people.They know if they can eat through this because they're still 400 million left or 300 million and 200 million.And so I don't think it's actually the percentage.For me, at least, it's more can we set something?up that they're so passionate about that they want to run and build and grow. Hopefully it'smy business. Maybe it's their own business. I don't know. But it's got some sort of sustainability
01:04:28future where their kids are going to be able to inherit that. And so there's a lot of planningaround generational stuff and trusts. And, you know, I'm a member of Milken Institute and a lot of thesefoundations. I've got my own foundation. So we do some planning around that sort of stuff. But again,the key for me is more so just like, what does that look like? Less about the dollar amount.but how do we ensure that this business has the right footing?So when my kids who are one and four now,when they're 84 and, you know, 89, I guess, right, or 88,is that still a business that they can pass down to whoever's coming behind them?
01:05:04Where can people find you on social?Can they find any of the companies or any of the fun investments that they can look at?Yeah, I think probably the best way is just at Justice, J-U-S-T-U-S, Palmer, P-A-R-M-A-R.That's the Instagram handle.It connects to a lot of stuff.I'm going to bug you about the omnipresence nature of things as well.And then, yeah, and you can find a lot of our stuff on the company website, investfortuna.com.Invest, F-O-R-T-U-N-A.com.
01:05:32All right, guys, as I mentioned earlier in this podcast, this is not just for you.It might be for someone from your past, present or future.It could be two months from now.It could be two years from now.Someone might be thinking about investing.Someone might be thinking about raising capital.You might want to forward this episode to them and the butterfly flight could occur.They might start pitching him.
01:05:49Boom, they get a $10 million investment because you pass along this podcast episode.So just keep in mind as you listen to these episodes, it's not just for you.It's also for your friends, family, and followers.Appreciate you guys.We'll see you guys next Monday here at themoney Mondays.com.
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