196: Life Rewards Effort, Attitude and Energy | Simon Diaz
00:05Ladies and gentlemen, welcome back to another episode of the podcast.Today we have BPN, employee, athlete, barber, Simon Diaz, head of athletic performance at Bear Performance Nutrition.My brother, welcome.Thanks for having me, Nick.All right.So where I want to take this conversation?I'll lay the foundation right here.You are someone that I have seen come in and own their role.
00:47Get a job, own that job, take the standard and raise the standard.You started at BPN a few years ago and I want to get into the evolution of your role here at BPN.But I've seen you just crush whatever job you have been given.you have poured into the people here, the culture, the team.You have contributed much more than we have ever asked.And when someone comes in and owns a role and exceeds the standard, opportunities will open up.Doors will become opened.You are a clear example of going above and beyond and then being.
01:34rewarded for going above and beyond. And we've seen your role and your responsibility and yourschedule of all over these last couple years. So before we get started, I want to say thank you.But also, you are where you're at right now doing what you're doing because of the way that youapproach work, your work ethic, your commitment, your integrity. And that's going to take you very far.in your personal and professional life.So I want to get in this conversationof where you learned that,where those habits came from,
02:13where that work ethic was instilled.But let's take it back a little bit.How and when did you start working at BPN?Yeah.So the way that it originally happened wasbefore I moved to Austin, Texas,I was living in New Jersey.And at the time I was like cutting,
02:34here at a barber studio, I rented out a booth. And throughout that, I had spent a couple yearskind of just building out my clientele to a point where my books would be filled up almost amonth in advance. So my entire schedule was, you know, let's say if it was like February 1st,all the way up until the end of February, like from like Monday through Saturday, it's likeevery single 30 minute slots would be completely filled. And I was doing that for quite some time.And it got to the point where although from the outside looking in, it seemed.like I was absolutely crushing it. Business was going great. I was, my clientele was like through theroof. There was like a part of me that like felt like something was missing and I felt like I wasn't
03:15doing enough and I was just, I felt like I was called to do more and where everybody else waslooking at me wanting to be in the position that I was in, I was looking at the position that I was inand I was like, I feel like there's just more for me to do than to just be in this barbershop just likecutting hair. Although I enjoyed what I was doing, I felt like there was more. And I said this foralmost two years before I finally made the move to Austin, Texas. And I'll tell this to my clients,I was like, yeah, man, I think I'm just going to move somewhere. I think I have to start fresh.I think I have to be uncomfortable again. I almost created this life and I was so comfortable inthe life that I was living to a point where I felt like I wasn't growing anymore. And because of that,
03:56I felt like I needed a complete change in scenery. And six months before I finally,decided that I was going to move, that I was going to close my books, that I was going to move toAustin, Texas, at a conversation with a roommate of mine from college. His name is Marcos. He actuallyworked one of our Black Friday sales here about two years ago, and he was living in Austin at the time,and he came to New Jersey to come visit. And we're sitting at a bar, we're having a conversation,and he was telling me that he wanted to start up a coffee company, his name, Orgujo Coffee,and he had this like startup in mind that he already started, but at the same,time he was working a full-time corporate kind of finance job. And we shook hands that day at the bar.
04:38And I was like, if you quit your job and you go full-time in your startup, I will close down mybusiness. I will pack up my car and I'll move to Austin, Texas. We shook hands. Six months later,I drove down to Austin, Texas. I had no job lined up. The only thing that I had lined upa week before I got down here was that Preston emailed me about a temporary position in the warehouse.And I was like, hey, are you guys hiring full-time?I don't have a job.He's like, we're not offering a full-time position.We only have this part-time, just 10-day temporary work.
05:10And I was like, that's good enough for me.So I just packed up my car, drove down here.And I worked that week.And when I first got here, I was like, all right, Simon, like, you know the protocol.Like, get here early, like, do above and beyond.As for more work when the work was already done.There would be times where it's 4 p.m.and I'm seeing the guys in the warehouse that are still continuing to work and the temps we have to leave, obviously, because you weren't allowed to work more than eight hours.
05:36And I was constantly going up to John and Kerm, like, hey, can I stay later? Can I throw out trash? Can I do more? And they're like, no, Simon, you have to leave.And eventually after that week was over, there was no opportunity to continue working here. And then I spent six months after that just navigating Austin, trying to figure out if I could find work.And eventually I got to the point where I was like,did I make the wrong choice?Do I have to go back to New Jersey and restart up my business?Because now I've been here for six months and there's nothing lined up.I don't have a job.And I almost thought that I failed.
06:19And I was at that point where I was at like a crossroads,where I was like debating, moving back to Jersey and starting back over.and I remember when I got the phone call from Preston,I was working at a landscaping company in San Antonioand I was working for $15 an hourwhile I was starting up my coaching businessand I was just, when you start off landscaping,usually like you're the first person,
06:45as the new guy, you're the person on the weed eater.So you're just sitting there and you're just like getting all the edges.And I was doing that for eight to 12 hours every single day.And I just remember getting an email from Preston like,hey Simon, an opportunity popped up to start working at BPN.You know, would you like to come work here?And I remember I responded back so fast, not even thinking about how long the commute was goingto be, what it would look like.
07:09I just knew that it was like, God answered my call.This is the reason why I moved down here.And I was just going to figure it out.Where were you living when you were doing landscaping when you got that call?Yeah, so I was living in Canyon Lake, which is 30 minutes outside of San Antonio.and it was about an hour and a half to two hours depending on traffic to get here toRound Rock where BPN is located.And I remember just when I first jumped on the interview with Preston, which was pretty much
07:36him telling me like, hey, this is the job, this is when you're going to start.And he's like, you know, are you able to do?I'm like, yes, yes.And then I remember going home and putting it into the GPS and I just looked at it andI was like two hours.And I was like, in my head, I was wrapping my mind about the fact that I would haveto commute two hours to show up here, to be in the warehouse by 730. Also, reverse engineeringthat because I'm like, I have to get my training done because training never stops. I was training
08:04for high rocks at the time, which I still am. And also knowing that on the drive back with trafficduring peak, it would take me about three hours to get home. But I was like, you want to know what,Simon, that's a future you problem. Right now, you take this opportunity and then you'll justfigure it out. So it was every day, it was a hundred miles on the GPS. So when I put it from CanyonLake to Round Rock, Texas, each way. So I was traveling 200 miles a day for quite some time untilobviously I ended up moving a lot closer because that was a lot better. I forgot you made thatcommute for so long. Yeah. So what time were you waking up and leaving the house to get here?So I was typically waking up right around like 2 o'clock in the morning. I was out of the house by 2.30.
08:48on a good day I was getting here right between 4 to 4.30,and that gave me enough time because I would double my workouts in the morning,so I would run and I would lift and do any high rocks training that I would have to do,shower and be in the warehouse by 7.30 in the morning,so that at 4 p.m. I could leave.So I remember this schedule.We talked about this a long time ago.Yeah.
09:11You'd leave it for, say you get home 6.30-ish?Like 6.30, 7 o'clock, because I would just sit and bummed.bumper to bumper traffic on 35 that anyone who lives in Austin,they'd know about 35 and 4 p.m.And then you would eat, go to sleep.We'll prepare all your stuff for the next day.Go to sleep so you could wake up at 2 a.m. the next morning.Yeah, I would immediately I would get home.
09:32I was living with my sister at the time.I would hang out with my niece and nephew for a bit,empty out my lunchbox, get my meals ready,shower and try to be in bed before 8 o'clock.And then set my alarm.And then every night I'd remember just like laying in bed and just,You know when you're just pushing hard and you're just tired and you're overworked and like you're laying in bed and your heart's beating and like you're feeling anxious and I'm like, all right, Simon, you got to do it all over again tomorrow.Then I would fall asleep, alarm goes off two o'clock and it's like, let's do it again.
10:01And I just did that for so long.But I think what really helped kind of just like staying optimistic and like just like having a good mindset overall is just that I enjoyed coming here so much.And I just like I would remember the first time that I would just walk in and I would just see the going more out of the old HQ and just walking in there and I'm like dude it's all worth it. It's all worth it. It all pay off. It all pay off. And like obviously where I am now, which you know will get to, I wasn't even thinking that far ahead. I was just focused on just today. Get today done. Show up. Get your training in. Go to work. Work hard. Get home. And that's it. I just had to simplify things. And obviously now, you know, there's a lot more.stuff going on. But back then it seemed like things were a lot more simpler, even though I had afive-hour commute. Right. So when you're sitting in that bar in Jersey, in your friend,what was it that was, what made you make the commitment? Like so many people, I want to get in yourhead for a second. So many people, they say they want to do something. They want to make a change.but oftentimes they don't because the fear of the uncertainty of what's going to happen after that change is greater than the discomfort they are in currently in that moment.
11:24As much as you hate what you're doing right now, that is more comfortable than the discomfort of uncertainty that you may experience with this change.So what was it that made you say, you know what, I'm done saying I'm going to do this and I'm going to,actually do it. I think it really came down to like I was really good at giving advice but not takingmy own advice. So it was almost like practicing what I was preaching. Like I remember sitting at that barand just looking at my friend Marco and just telling him, I'm like, do bet on yourself. I was like,you're right now, you're working a job that you don't, that you don't enjoy, you have this startup,you're ready. I was like, just go all in. As I was speaking to him, it almost felt like in a sense I waslike speaking to myself. And like as I was saying this, I just started to think to myself, I was like,
12:15I'm giving this advice to so many people, but I'm not taking my own advice. So like in that moment,I was like, you want to know what? I was like, I'm actually going to flip. I was like, let's shake onit right now. I was like, if you commit to this and you go all in on your business, I was like,I'll commit to you as a friend and I'll go all in on the thing that I want to do because I've beentalking about this for two years. I knew that I needed a change of scenery. I knew that I needed toget out of my environment. I knew that I was comfortable, but although I was great at giving advice,I wasn't great at taking my own advice. And in that moment, I think that's why, as cliche as itsounds like, you can go fast alone, but you can go further with others. I was like, I just needed one
12:55other person to just shake that hand and just like look at me and for us to both commit,for me to finally make that decision. Because now, not only was I committed to myself, I was committed to him.Yeah. So once we shook on it, I was like, oh, it's actually, that was the first time that I said it,and I actually felt like I meant it, where I was that person that they're like, well,like even one of my clients earlier that week, he was like, well, Simon, you've been talkingabout moving two years later, you're still here. And I'm like, oh, that hurt, but he's so right.I was like, I keep saying that I want to change his scenery. I keep saying that, you know,I want to go all in on these goals. I keep saying that I want to be, I want to chase these
13:30athletic goals and I want to change the scenery, but I'm still doing the same thing. So what does thatlook like to the people that I'm giving this advice to that I'm preaching to. And now they're lookingat me and they're like, Simon, you're giving us this advice, but you're not taking your own advice.And I think in that moment, it like a switch went off. And I was like, all right, I'm doing it.I don't know what the road ahead looks like. I didn't have a job lined up here. I didn't know where I wasgoing to stay. Like I said, I wasn't even looking at apartments. I just called my sister. AndI was like, hey, listen, I might need a place to crash until I figure out what I'm doing. I don'tknow where I'm working. I don't know what's going to happen. I just know that I'm going to get down there and I'm
14:05going to figure it out. And now we're here. Yeah, you'd hope that like you rip that band-aid off.You make the move and it's all like rainbows and butterflies from there. But you get down here and it'sholy crap, I may have made a mistake. Oh, I still vividly remember being at lifetime, sitting in theparking lot for 30 minutes and just sit in there and looking at my bank account, looking at just like,wow, it's been four or five months. It's like I bet on myself. And feeling.like I almost kind of like failed, feeling like I didn't, like I made the wrong decision,feeling like everyone talks about, oh, like betting on yourself.Like, you know, sometimes you just got to jump and you got to take that risk.
14:46But all the uncertainty that came with it because it wasn't a smooth transition.It wasn't linear.It wasn't like, all right, I made this transition.And now I got down here to Austin and everything's great.It's like, no, like I struggled for quite some time.And there were times where I'm almost trying to stop myself from like breaking down and crashing out in the car and me justjust constantly reminding myself, like, this is what you asked for. Like, there's a, there's a reason,like, you wanted to be uncomfortable. You wanted to have that cage rattled. Uh, you wanted to grow,
15:15to grow. I was like, what do you think was going to happen? Did you think it was going to be easy?And that's why to me, training is so important because I would have all those feelings, all thatanxiousness. And then I would go and train. And it's almost like, okay, like a little bit of that weightgot lifted off. All my problems weren't solved. But at least like that kind of,like shifted my chemistry a little bit and then it was like okay all right i made it through one more dayokay so i got to go home i got to apply for jobs okay what can i control uh my college coach uh coachlosh you always say he's like control the controllables he's like sometimes the ump goes out thereand makes a bad call that's out of your control but like what are the things that you can control
15:53and i'm like all right i can control my attitude i can control my effort and i can apply for jobs right nowand you know uh that's what i'm going to focus on and then i'll just likelay the cards fall however they do.And that's just what I was focused on.Even though at the time it was just, like I said,there was one point where I vividly remember being at Lifetimeand I was looking at flights to go back to Jerseyto at least make some money for a week and just open up my books
16:22and then kind of like figure out if I was going to come back to Austinor if I was going to stay back in New Jersey.You know if he would have flew back to Jersey, you ain't coming back.Oh, trust me, I know.That's why I kept going back.forth. And like I said, shortly after that time period, that's when Preston reach out. It's almostlike, right, like, you've heard that story of like the person that's like looking for kind of likethe gold mine, right? And like you're tripping away, you're tripping away, you're tripping away.
16:47And right at that moment where you're about to quit and like walk away, it's like had you likestrike a little bit more, that's, that's where the gold is. But you almost like gave up when you gotlike 99% of the way there. And like it's always when you get to that edge, when you're almostat that finish line, you just got to push a little bit more. And I was just, just, I was justat that point where it's like, that's the hardest push.It's that 1% that you have to push right at the endto kind of get over that hump.And that's when you get to the other side.
17:14And I got to that point and I just felt like I was in a carand like the car was rattling.You've ever been in those cars where you're driving?It doesn't go past like 60 miles per hour.When you're driving on the highway, it starts to shakeso you have to back off a little bit.I felt like that's exactly where I was.I was like driving 60 miles an hour.
17:28I knew I was close.I could see my exit, but the car is shaking.And I'm just like sitting there like two hands on the steering wheel.Like, just hold on, Simon, hold on.You're almost at your exit.And then I just remember, like, how powerful it was.And I remember, like, just staring at that email and just being like, holy crap, like, it's happening.Like, I don't know what it's going to look like, but I'm proud of myself for sticking it through because I was so close to going back and starting over again.
17:57Right.So what was your first job here at BPN?What was your role, duties and responsibilities?So I was a material handler.So I was working in the warehouse and just, I consider the material handlers like the SwissArmy knife in the warehouse.So we like pack orders, do a little bit of fulfillment, like throwing out trash.Like that's like the grunt work.
18:21Like whenever we bring employees in for like the Black Friday sale or for the summersale, I always lean towards the material handlers because I'm like, hey, these are the dogs.like you're a dog if you're in the warehousebut these are the ones that are doing all the grunt workbehind the scenes that you're not the oneslike really packing the orders full timebut you're making sure that the operation is running smoothlyso that's what I was doing and I was working alongside
18:45John and Gino who he's now the director in the warehouseso that's what I was doing when I first got hereand I remember when Preston first reached out to meI was like Preston you could have asked me to just clean bathroomsand just sweep up and just likeand I would have said yesYou wouldn't have even had to pay me.The fact that I was given a salary in the warehouse, I was shocked at that.
19:07I was like, I thought it was just going to be minimum wage.The fact that BPN here provides benefits for all employees, I was shocked.I was like, I'm getting benefits.Nick, that was the first time in my life that I had benefits since 2014, right after I graduatedcollege.I worked at a law firm for a short period of time.Besides that, I had been just running a cat.business at the barbershop. I was just paying for myself. I didn't have benefits from 2014 up until
19:35when I started here in 2024. Yeah. I believe it was when I started. So up until then, I'm like,what is this place? I'm like, what do you mean? I was like, we got benefits. We get a salary. I waslike, yeah, sure. I'm like, awesome. I was like, I wasn't even expecting that, but great.We believe in taking care of the people. Oh, dude, that's powerful. That's powerful.So from my perspective, this is what started happening. We work a full day.And at this point, I didn't even know you were making this two-hour commute to and from HQ every day.And we weren't at this point in our current HQ.We were in our previous HQ, which is four different buildings, 50,000 square feet,
20:20where the ops team was separate from the leadership team, separate from the brand team,separate from the gym and podcast studio.So we'd work a full day.Then we all go into the gym at 4 p.m.in the gym and throw down.And then I would watch people line up after the workouton this little landing pad outside of the warehouse.You know, we had like this little four by four foot dock with stairs.
20:49You put a chair there and you cut people's hair every day after the workout.And there started to be this line of people accumulating to get workouts or to get haircutsfrom you after the workout.And that kind of evolved into haircuts before work.Oh, yeah.And then after work, and on the weekends,and before you know, you're cutting everyone's hair.And you're cutting my hair, too.
21:16And it was 2024, and you were cutting my hairin the leadership suite of our old HQ.And somehow we started talking about Hirox.and I was pretty unfamiliar with anything high rocks at that point.And you convinced me to sign up for Hirox Dallas by the end of that haircut.And then that led to me going to a full high rocks prep.We both trained for High Rocks Dallas.It became a YouTube series.
21:51And it shifted a lot of the content and athletic training endeavors of BPN here.and during that entire time, I did not know you were making this long commute to and fromand you're coming off this super stressful time in your life. But to reinforce what you said earlier,you know, control of controllables, even when life is chaotic and unpredictable,you can control your effort and your attitude and your energy.Looking back from the moment you started up until today, you've only,always walked into this place with effort, attitude, and energy.Even when life has been chaotic for you, even when your dad was sick, you would walk into this
22:37building with effort, attitude, and energy.That's why you are where you are today and that's why you're going places.But how did you start cut everyone's hair?Yeah.I remember when I first got here, my main focus was like, all right, Simon, yes, you're a barber.That's what you did, almost like it felt like a previous life or a previous season.Right before I had left New Jersey, I purposely gave away all of my clippers to all the other barbers in the shop.Because I didn't want to come here to Austin and then immediately the easy route would have been like, oh, I'll just go to a barber shop.
23:16I was like, I can just reopen my books and just rebuild my clientele.I felt like that was the easy route and I didn't want to go that route.So I just kept my personal set and I would just cut my own hair.But I told everyone that I was retiring from cutting hair.When I got to BPN, I looked around at you guys.And some people always say this.Like they people watch, I haircut watch.So usually I'll stare at people and I'll look at them.
23:42And I was like, man, if I can just grab the clippers and I can just taper out the siborns a little bit and just clean up the back of their neck and just like maybe just take two inches off the top.I was like, that look would look so much better on them.And after a while, I remember the first haircut I ever gave here was actually Kerm, who was running the warehouse at the time.And I was like, yo man, I was like, just let me cut your hair.And he's like, what do you mean?He's like, you cut hair?I was like, yeah, man, I used to be a barber.Like, that's what I did for a decade before I came down here.
24:07And once I gave him a haircut, I think you guys had an L10 meeting shortly like after.And everybody was like, yo, man, great haircut.And he started to tell everyone.He's like, yeah, there's a guy in the warehouse right now that he's a barber and he cuts hair.And that's how slowly I started to cut the team.but there was no barbershop.We were obviously in the old HQ.So people would ask me, they're like,
24:27oh, can you cut my hair?I was like, yeah, of course.So I would just tell them, I'm like,hey, listen, like, obviously I worked from 730 to four.I was like, after work, I was like,you can just meet me at the gym.I would grab the rogue box.I would sit it outside.
24:38And mind you, it's Texas.It's now, you know, the middle of summer.People just dripping sweat.It's dripping sweat.And I'm wiping their sweat off while I'm cutting hair outside in the heatbecause I didn't want to get hair inside the gymbecause obviously the gym is our sacred place.We keep that place clean.
24:54Like there's a standard that we keep in there.But it was like right outside of the gym and I would just have people lined up.Like, all right, you're my four.You're my 4.30.All right, you're my 5.And there were certain days where I'm cut in six, seven people.Now I'm leaving here at, you know, let's call it like 6, 7 p.m.And then still doing my, you know, two hour commute home and then just coming back and
25:12like doing it all over again.So like, that's kind of like how it started.And then eventually I remember you sent me a message.And you're like, hey, man, can you give me a haircut today?And I was like,and you're doing all these haircuts for free too.Oh, yeah,because because I was no longer depending on cutting hair
25:27to like for that being my main source of income,I always said that like I'm going to like my friends and my family,like I'm going to take care of you guys.Like yeah, like in the past that was a way of me making money.To me it's like I also enjoy the art of cutting hairand I enjoy that feeling that somebody gets.Like I know there's times where like you sit in my chairand I give you a haircut and now you're like glowing different.
25:47Now you're like walking.You're looking in the mirror.and like you just there's a like I know the feeling that I get when I get a fresh haircut and I know I cangive people that feeling and to me I was like I didn't want to turn it into a business like I wasgoing to come here and like cut hair to like make money on the side I was like no I just want tomake people here feel good and I didn't care about making money from cutting hair so that's whyI told everyone like they're like yo how much I was like just show up to team workout becauseI don't know if you know this we'll back up a little bit but the week that I started here at BPN that was
26:17the week that you came back from Nashville and that was your first week back.And I remember going into the gym at like 4.35 o'clock in the morning and there's musicplaying and I opened the door and two like golden doodles like come after me. And I'm like,what the heck is going on? And I see you and you walk up to me and you're like, hey, I'm Nick.Are you the new employee here? And that's, that was our first interaction. And that was your firstweek back. I remember that morning. And I feel like that was like kind of like our journey.Like while I was like driving here, I was kind of like reminiscent. And I was thinking about, I was like,just thinking about when I first started here, that being your first week.
26:50And now it's like the transition of like you moving now back to Nashville and just like me being here and just how far like we both have come how much BPN has changed from that point to now.And it's just, it's been a roller coaster ride.It really has.Yeah.But to get back to your point when I first cut your hair, I remember just getting that feeling.And I'm, you know, obviously like, you know, obviously we're a good friend.you know, we're brothers. But at this, at that point, I really didn't have that many conversationswith you. And so at that, I'm excited because I'm like, I can't wait to, you know, cut your hair
27:25and sit down. I didn't know how that was going to go. And naturally, we just like startedhaving a conversation. And you're like, so like, what are you training for? And I was like,oh, I'm training for this thing called Hirox. And at the time, Hirox wasn't as popular as it is now.I remember showing up to the venue the day of the race and being like, hey, I want to sign upand run men's open.And they're like, all right, what heat do you want?Do you want to run at 2, 2.30, 2.15, 3 o'clock?I'm like, I'll run the 3 o'clock.
27:52Whereas now, during the pre-sale,if you don't get your tickets and you're on that website,you'll be 30,000 on the list and you won't even get in.So obviously a lot has changed since then.The growth has been insane.Has been insane.And just from being on the inside and also when I was on the outside,I was like, why has Nick never done a high rocks?
28:12but I started to find out during the haircut.You didn't know what Hirox was.So when you asked me about it, you were like, so what is it?Is it like CrossFit?And I was like, well, it's kind of but not really because there's no high skill component.You don't have to like do handstand walking.You're not doing snatches.You're not doing any Olympic weightlifting or gymnastics.
28:32It's power output and running.And I was like, Nick, I was like, you were made for high rocks.I was like, at the time you had just got done running.what was it,237?239 at CIM.Yeah, 239 at CIM.Obviously, you have the power lifting
28:48and the bodybuilding background,so you have a lot of muscle,you have the running pedigree.And obviously, at that point,I feel like the business was like,you know, if you go online,even to this day,and back then two years ago,
29:00and you type in hybrid on YouTube,what pops up?BPN, Nick Bear.BPN Nick Bear.So, and I view...Come on.Yeah, exactly.And everyone knows this.
29:09So, like, if you haven't,you live under a rock.And I was trying to wrap my mind around.I was like, okay, so like we are, like there's a sign right now in the gym that says the mecca of hybrid training.And I'm like, all right, so the direction of the business is hybrid.That's like kind of like we have our strength collection.We have our endurance collection.And I view you as kind of the pioneer in the hybrid space.
29:36And I'm like, it is time for you to step into the arena.It's time for you to throw down.I was like, it's eight by 1,000 meters of running, and it's just straight power output, skiing, sled push, sled pull, wall balls.I was like, Nick, you will dominate this if you just shifted your focus and just went into high rocks.And I remember at the time, you just looked over at Sarah, because we were in the leadership office.And you're like, Sarah, when's a high rocks Dallas?And he's like, oh, it's like, November.It's like, all right, let's do it.
30:02Sign it up.All right.I'm going in.I'm doing high rocks.And I was like, oh, crap.I was like, I just convinced Nick Barrett to do a high rocks race.And then I remember the following weekWe did our first high rocks workout together
30:14And you know obviously that led into the prepThe direction of the businessAnd who knew that one haircut would have led toYou know BPN making a splashYou know in high rocks in DallasAnd just being there and just the floodOf just go on more hats and merch and people out thereBecause they were already in the space
30:33You just hadn't cemented yourselfYou hadn't found you hadn't stepped intothe arena up until that point. You were in the arena in other avenues, but you weren't in the hybridarena. And I think at that moment, BPN cemented themselves like into the hybrid space. And thenyou stepped into the arena. And I thought that was like massive for the brand. Yeah. I think thatwas probably like May of 2024 that you gave me that haircut. Yes. I made that decision.And then we prepped all through the summer. Yeah. Through the fall. It was in November,2004 race in Dallas.
31:11Yeah. And that prep was so much fun.Oh, yeah.I learned so much about high intensity interval training,circuit training.It was a fun new element that was added to my training.I'll never forget the day we spent with Rich Ryan, Ryan Kent.That was a day.Throwing down just like nasty workouts.
31:33It was like a nine mile tempo run in the morning.It was supposed to be a zone two easy.run. We ran nine miles at 6.50 mile pace. Just pushing. Just push it. And we were all, you know,chilling. Like it wasn't hard, but it wasn't easy. That's full conversation. Full conversation.Yeah. It was like negative splits. We got faster. Yeah, we got fast. Each incremental mile.And then Rich Ryan programmed a dirty workout for the afternoon that we did.That was a great day of training. I have so many memories from like that period of time.And then I remember race day, high rocks Dallas. We were driving in your truck to the venue.
32:08through downtown Dallas, the sun was setting, because I think you and I went on at 9 p.m.Yeah, it was late.We had a late start.And we're driving to the venue at like 7, 7.30.Sun's coming down.We're drinking pre-workout, GUM Sport Plus.We're like, our music's blasting.Your stereo system that works.
32:31You had like a Bose speaker on your dash.And a JBL speaker.I had you connect to the Bluetooth.And man, I just remember being in that venue.warming up and throwing down.It was so much fun.So to be back in a high rock prep right now,it's bringing back a lot of those old memories of two years prior.
32:49And that season of life,that season of life,I remember,you know,I started training for high rocks Dallas in May.My son,Nico,was born in August.
33:00It's like middle of that prep.And I was trying to navigate now having two children and put in this massive prep.And it was just a,wild time of life, but it was so much fun. It was all because you came into the office,cut my hair, and led to a conversation, which then led to a full fitness prep and YouTubeseries. I still remember being at the Airbnb that afternoon and you handing me G1M Sport Plusfor the first time in a small little Ziploc bag. Oh, yes, before it launched. That was before itlaunched. And you know what they say, never try anything new on race day? I believed in that product so
33:38much that you handed me that zip log and I just shook it up in a water bottle and I was likethis is what I'm taking.I forgot that.That was before we launched G-R-M-Sport Plus.You handed me that it was like a little rectangular bag and it just said G1MSport plus lemon lime.Yeah.And you just handed it to me and I just like shook it up in a water bottle and I took that forthe first time.
33:57Dude, such like core memories.All right.So let's talk about how did you evolve in your role here, BPN, from material handler.to now head of athletic performance in Team Barber.Yeah, so it was obviously the cutting hair after hours, before hours.It was also, too, this was around the time that you started implementing the team workoutson Thursdays at 3 p.m.And what started off as like everyone just kind of going in there and just working out by themselves,
34:31the way that my brain operated, I'm like, this is a team workout.So to me, I'm like, team workout means like we worked out together as a team.And what started off is just me working out with just one other person evolved into two people, three people.And then before you know it, I'm riding the workout on the whiteboard and I turn around and there's 15 people looking at me to guide them through the workout.And at the time, like, I don't think I would have called myself a coach.I wouldn't call myself a trainer.Like, I don't have a degree in that.Like, that's not something that I was doing.
35:00But I was leading the members here through like high rocks workouts and just like kind of like just training.And we would have athletes come into town and, you know, people would message me as like, hey, so-and-so is coming into town, like, make sure we have a good presence today. And I would just, like, go into everyone's offices and just give everyone reminders like, hey, guys, 3 p.m. today, like, we're going to be throwing down in the gym. And I guess, like, naturally, like, I was just doing more than what my job description was, because obviously my job description was a material handler. My job was to be in the warehouse from 7.30 to 4 p.m. and do all things ops in the warehouse. And on top of that, I was also cutting hair before and after.and I was also kind of just running the team workouts.And at the time, I don't know if you remember this,I had a group chat that I had all the employees at BPN.And on the weekends, I would go to a coffee shop and I was programming everyone's training.So whether they were training for like marathons or like high rocks or like 5Ks or they were just like,hey, Simon, I just want to be a better runner.
35:59I want to be a hybrid athlete.So I was doing all of those things on top of also working my full-time job in the warehouse.and that's when I sat down with Josh, who was our CFO at the time,and I was like, hey, man, listen, I think I've taken on a little bit more than what I can.I think I'm starting to spread myself a little bit too thin.And I don't think I can coach everyone at the level that I want toand also cut everyone's hair and, you know, work in the warehouse.I think I'm just going to have to, like, go part-time so that I can still cut everyone's hair
36:31after hours and before hours.So I can still coach everyone here so I can still coach everyone here.so I can still work full-time, but also a piece of me, like, is an athlete as well.It's also like training myself.And I was also, I was burning myself out, trying to do all of those things and trying to be a goodemployee, be a good coach, be a good barber, be a good friend, and do all those things at a highlevel.And that's originally when you guys allowed me at first to go part-time.
36:59And you were on vacation.I think you were in Nashville, actually.and then you came back later that weekand I think you had just found out about thatand that's when you called me into your officeand at that point I thought I was getting firedI was like I was like no Simonlike you either are here full time or you leave
37:14and that's when you sat me downand you're like actually Simonwe're going to make you the head of athletic performanceyour new role now here at BPNis you're no longer going to be in the warehouseyou're going to be the coachyou're going to be the barber and you're going to be an athleteand I just remember looking at you
37:31and I was like yo man can I just get a hugI was like, this is crazy.I was like, and obviously that's how that position evolved.But I didn't ask you guys for that.I didn't come up to you and say, hey, can I be the head coach here?Can I just be the barber?I was doing all of those things naturally and I was just doing above and beyond of like what my role was.I find that a lot of people when they work at businesses, they always complain about, oh, this is my job.
37:56And I'm doing like two or three other jobs and I'm not getting compensated for that.To me, I'm like, yo, I have an amazing opportunity here.I want everybody around me to elevate.So like, I'm going to do that by cutting everyone's hair, by coaching everyone, by making people fitter.And also at the same time, like, I just, I didn't view that as like, you guys owed me anything.And then in return, this position opened up.This is exactly right here, this part of the conversation of why I wanted to have you on the podcast.Because this is the opposite of entitlement.
38:27So many people would have found themselves in your position and came to the boss.and said, I want a new title.I want more money.I want, I want, I want, I want, I need, I need, I need.You came to us and said, I think I need to go part timeso that I can dedicate more of my timeto the things that I don't get paid for.And when I heard this was like, you're crazy, dude.
38:56You're crazy.And that's why I was like, give.we're going to give this dude exactly what he knows he wants in his head, but he won't say down loudbecause there is such a lack of entitlement and a full ownership of you get everything that you work for.That's why I called you in the office.I was like, you want to be a pro high rocks athlete?You want to spend time training?All right, you can have that.
39:27You don't want to be the team barber?Okay, you can have that.You want to be the head of athletic training?Okay, you can have that.That's going to be your new job.We're going to create a rule.You are head of athletic performance at BPN because I need your energy.I need your effort.
39:40I need your attitude.We need that here culturally.So this is the clear example of like when you just show up and do your job and do more than is what is asked and required for all the right reasons.You get exactly what deep down in your heart you want and desire.That's why you're here.And that's the lesson I want people to take away.It's like, we live in this world right now where everyone's entitled to everythingtheir wants and their needs.
40:08They don't want to put in the time to get it.When you put in the time and the effort and the energy and attitude to get it,the world will reward you.Maybe not on the timeline that you won.You know, like you made the move to Texas and things didn't work out.It wasn't the timeline that you wanted.But because you were resilient and you purported,persevered, eventually, you got like the opportunity and you turn that opportunity into what it is today.
40:38And it's like been so amazing to just watch and it is very refreshing and it is very rare.And I hope you recognize how rare that is and just keep running with that attitude, energy and just drive.Because that is a unique skill set and characteristic that you have.that not many people do.I haven't seen it many times in my life.So you should be really proud of that.Thank you.All right.
41:13Where did you learn that from, that work ethic?The thing is I didn't always have that work ethic.And I think a lot of it stems from the fact.I look back at kind of like my childhood and my upbringing.And I was the epitome of like hard work,beats talent when talent doesn't work hard.I feel like I had a lot of talent,but I didn't have the work ethic.
41:44I was talented enough to, you know,play high school baseball,end up being able to play sports in collegeand playing baseball in college.But the four years that I was in college,I rode the bench because I didn't have that work ethic.Because I had the talent and I had little momentswhere I would go out there and make the big,
42:07plays and have the big strikeouts or like have the big hits and the big home runs. But because Ididn't have the work ethic and I didn't have the discipline, I was very inconsistent. And I used tohave a lot of guilt around that and a lot of like shame. But also it's the reason why I'm here todaybecause I often look back at the times where I was in college and that feeling of like sittingon the bench and walking into the cafeteria and seeing all the guys on the baseball team like after likea big game or a big weekend and just knowing that I didn't contribute at all and I would beat myselfup about it but I wasn't doing anything about it. So I think it was that shift. It's almost likenow because I understand that in the past I didn't have that work ethic and discipline, it almost
42:53like forced me after to kind of like double down and kind of like rewrite that story. I'm like,all right, Simon. So in the past like you were, you had talent, but you were lazy and you weren'tdisciplined and you weren't an early morning riser and you didn't prioritize those areas in your life.So now that's why I like have like this fire inside of me to like actually be disciplined to actuallyhave that work ethic because I just remember that feeling of just like sitting in the bench and just likewatching your team and like you know lose and like there's nothing you can do about it because it I used tooften point the finger and kind of like blame like the coaches for not putting me in the lineup.and for all my other circumstances where really what I should have done was point to finger at myself.
43:36The reason why I wasn't starting, the reason why I wasn't there and I wasn't on the field,wasn't because of my coaches. It was because of myself, right? And I often look back at that.And that's really kind of like the main, like driver for me. And that's why I feel like I'm the athletethat I am today, like the coach, the friend, like kind of like the barber. It's because in the past,like, I wasn't disciplined. Like I was like lazy. I was like when guys were showingup early on like a Saturday morning before practice to get some extra work in or going to the cages.I rather party. You know, I was like up all night like drinking. Like I cared more about kind of likeliving kind of like the college frat lifestyle instead of like being kind of committed to the team
44:20and doing the work needed to because it was almost like a blessing and the curse being talentedbecause I was like so skilled that sometimes I didn't have to work as hard as everyone else. And every now andthen I can make a big play,I didn't feel like I needed to work as hard.Yeah.And I feel like now I have the talentand I also have like the work ethic.And you almost need to go through that season.
44:41And now I'm almost appreciative of riding the bench,which I never thought I would say thatbecause that's why I'm here now.And that's why I'm still pursuing like athleticsand like being an athlete.Like I think I told you this.When you gave me that the position that I have now,I was like, dude, man, like, I said this to my personal friend group and I haven't really like spoken
45:05this like publicly or out loud. But I have like this like crazy goal of just like being like a professionalathlete still to this day. Like I have this crazy goal of like winning the high rocks world championships.And when I say that, I understand the amount of body of work that needs to happen in order for me to get there.But like I believe that because of everything and all the experiences and everything that's happened to me in like mylife up until this point, like now I have all the pieces of the puzzle. Now I just have to put theworking. And like to me, it's like, I enjoy the work. So it's like, I'm just like looking forwardto it. I'm like, oh, like now I have, I have a full state of the art private facility here whereI can go train at. We have saunas. We have cold plunges, recovery boots, the sleds, all the
45:44equipment. Like, it's a hybrid gym in there. I was like, I have the ability now in the ownershipof my schedule to kind of like have my training schedule and then being able to dictate the dayswhere I can coach all the athletes here where I can be a barber. And I can like focus.now on being a full-time athlete.And these were the things that I've dreamt about.And now it's like it took all of that work to finally get hereand for it to actually come into fruition.But all of that happened because I was lazy,
46:11because I was undisciplined, because I rode the bench.It's delusional until the work works.Yeah.It's delusional to yourself and the people around youuntil they see and you see the work payoff.And then it's not delusional anymore.Yeah.Then it's real.
46:34I'm a big fan of I am affirmation statements.And I had Bejurus Coley on the podcast years ago.He talked about how we as people have the pen of our life and our hands.And the next chapter, today, tomorrow, next week, next month,next year, like we are the person who can write in those blank pages what happens next.But a lot of times what happens is we look at our previous self.You know, I was undisciplined.I was unmotivated.
47:14I didn't work out.I didn't train.I didn't stick to my diet.I wasn't committed.I would set goals and then never pursue them.That could be true, all of that in your past.but I am today can be something different.I am someone who is committed.
47:33I am someone who wakes up and makes healthy food choices.I am someone who wakes up early and goes for a run.Those I am affirmation statements are really powerfuland they don't have to be reflective of who you were in the past.Something I noticed from you is that you are someone who is genuinely,and authentically on a mission to serve others.I watch you light up when other people win and succeed and improve and reach their goal.And you want to be a part of the process of getting them there.
48:12If someone here at BPN is going to run 100 miles next weekend and they say, I need someoneto pace me, you were the first person to raise your hand.I'll pace, all crew, I'll put a logistics plan in place.Would you say that's true that you receive a lot of joy and satisfaction when other people win, not just yourselves?Absolutely. And I'll just give you like a great example of that.Like we have one of our guys in here, Yuli, right, who did the last man standing race in Maine.And I remember whether it was like seven or eight months ago, he came to me and he was like, hey, Simon, like, I want to run this last man standing in Maine.I want to win it. I want to run over 100 miles. And I remember looking at it.
48:59him and getting fired up when he was like telling me because like you know everyone has that likethat twinkle in their eye when like they reach for a goal and even though he was saying it to meI can tell a part of it was almost like delusional because it's like all right yule you've beenonly running for like a year and a half like you've never really done an ultra marathon beforebut he was looking at me and he was telling me that he wanted to go out there and win a backyardrace and I remember looking at him and I was like I will be your crew chief I will be thereBut I was like, if you, I'll take you as seriously as you take yourself, go out and hire Sam Harvey, who has 117 loops and who has ran over 450 miles in the backspace.If you hire him as your coach, I'll be there to crew you and then I'll take you seriously because there's also that dynamic of because his goal was so big and he wanted to win that race.
49:47It's almost like instead of me saying like, hey, like I'll coach you to get there.I needed him to have somebody from the outside kind of programming it because I felt like he would haverespected the programming more if somebody else would have been programming it. Because I was so closeto him and because we're friends, it would have been very easy for me to program. All right, a long run.You'd be like, oh, well, you know, instead of the 18 miles, I only got 12, this and that. I was like,no, you got to go speak to somebody else that you don't really know him that well, but I'm going to bethere on the day to have you do it. And then we show up to Maine. And although you usually didn't goout there and obviously win, he ran
50:22a hundred miles out on that course.And you've done that course before.It's tough course. It's a tough course and it's nasty.And I watched him absolutelyfight. And for somebody likeYuli, who's been behind the lens,who's been capturing the first G1MOTRA,the second, and who's been at
50:38UTMB, for him to like stepinto the arena and to go inand to throw down and for me to be a partof that and to just be there on that race,it's like even now to this dayafter the whole race is transpired,Now it's like he has bigger goals now.Like you should see what me and him are talking about of like what do you want to achieve
50:55next year and I got to be a part of that.And you're right like that fires me up.That gets me excited.Like there's nothing that I enjoy more than to be crewing someone at like as much as I lovetraining myself and being an athlete and competing being able to be a crew chief, beingable to coach someone and especially when their goals are delusional.Like I just had one of my guys.He completed the Nebraska 200 and it was a point to point.
51:20point race in Nebraska.And his name's Stuart.And at the time, I met him earlier this year for lunch with his wife.He came up to me.He's like, hey, Simon, I want to run this 200-mile race.This is why I want to do it.I want to raise money for people in need in Honduras.And I want to be able to build houses for them.
51:42But, you know, this is my goal and this is what I want to do.And I'm like, all right, Stuart, you're 50 years old.You just started running a year ago.you have 13 grandchildren and you're running two businesses and you want to run 200 miles.And a part of me almost like didn't want to coach him because I'm like, that's just like super delusional because you're like running a marathon is hard.Running a 50 mile is hard. Running 100 miles is extremely hard.Doing a 200 mile race and like you look at his resume and his body of work.And like I'm just like from the coaches perspective, I'm like looking at this paper and I'm like, this is impossible.
52:19But he had that same twinkle that Yuli had in his eyes that other people come up to me when they have these crazy goals.And I'm like, well, I'm also delusional as well.So I was like, if you're crazy enough to go out there and boldly state how crazy of a go you want, I'm going to go out there and I'm going to support you.And, you know, seven months later, he crossed a line at 51 years old.And mind you, he was four years ago over 400 pounds.So he's lost over 200 pounds.Crazy.And being over 50 years old.
52:49And with how much craziness that is going on right now in his life and completely turning his life around.And then to go out there and do 200 miles and then to, I ran the last marathon with him.So I ran from miles 174 to miles 200.I paced him for that final stretch.And I remember that entire day was cloudy.The sun didn't come out.And as we started to approach and get off the trail and go out to the main road and you can see the finish line.And his families are waiting for him.
53:17the clouds parted and the sun started to beam down.And I remember giving him a hug and him reaching over and grabbing me and him just like weeping on my shoulders, like being so proud of his effort and just thanking me for like believing in him.And I'm breaking down, he's breaking down and watching him cross that line.I was like, man, like I love this man.Like I just that that feeling that you get to like to be able to be there with someone and accomplish a goal that a part of them, even when he stated it as confident as he was, I know a part of him was.I know a part of him was almost like, I don't know if I can do this.I know a lot of people were thinking that and I know he was thinking that.And then to actually get him to that finish line and to be a part of that,
53:58dude, that's a drug, man, that there's no drug on the planet that you can buy on the corner of a street that can give you that.And that's why I enjoy doing it as tiring as that is because the race started at Friday at 6 o'clock in the morning.It ended.He crossed the finish line Monday at 6 p.m.It's a long time on your feet.I think it was like 84 hours.So he went, what was that?Four nights and three days of running.
54:25And at the time, you know, he's barely resting.The crew's barely resting.It's a point-to-point race.We had three Airbnbs booked because the race is moving.So the crew's moving.We had an RV.We had three cars.It was a crazy logistical, you know, nightmare to do that and to be it.
54:41Like that feeling, man, like that's what fills me up.Like although the body is physically tired, like my spirit is filled.And that's why I enjoy doing it so much.Like I get back and I want to train harder.Like I see somebody do that and complete 200 miles and I already told you what his resume was.It's like when you connect like the mind, the body and the spirit and you set out on a goal like, you know, it's not a linear path.Right.It's ups and downs and it's a roller coaster ride.
55:06But when you go and complete that, like what else?What can't you complete?Right.It's like now the goals get even bigger.And yeah, man, it's a very unique position.It's because I'm here, it's allowed me to.If you would have told me a couple years ago that I would be crewing somebody for a 200-mile race and multiple 100-mile marathons and backyard races.And I'm like, maybe in another lifetime.
55:26Yeah.Now I'm here.Well, I don't think everyone is born to be a coach.I think certain people have that in their DNA, in their blood.As I hear you describing that, I'm like,Oh, you know who else is like this?Jeff Cunningham.Yeah.
55:47Like, I've watched him get so jacked up watching his athletes win.I see it in you too.Where it's like you, your success isn't based off of like what you do yourself.It is helping people reach their significance.And it's a very selfless place to operate from.I don't think everyone has that ability.or desire.I believe it's
56:19it's literally likeencoded in your DNAin your blood.The best coaches in the worldthey have that.They have to have that.You can't fake that.You can't fake passion.
56:31You can't fake caringabout someone else.You can't fake caringabout someone else's goals.And I've watched youover these years justpoorgenerous amounts
56:43of energy and timeand resources into other people,whether that's doing your actual job in the warehousein the beginning,and then cutting people's hair,and then running team workouts Thursday afternoons,and then taking two groups of athletesto the track in the morning before work gets started,
57:06putting them through workouts,and traveling to and from all these races and events we host,whether it's an actual BPN event,organization or it's one of our employees here that are going to put out a big effort and youare there to support. Again, it's a rare characteristic in trait to find individuals. You are a veryrare breed of person. And I just want you to know that. And it's been very helpful, but alsorewarding and fulfilling to watch you grow here at BPN and take on more responsibility andinspire the team here and lead people here. You are a leader of people. People look up to you.
57:58They look to you for guidance. That's why when you're doing team workouts and you're putting aworkout on the board and you turn around and there's 15 people looking at you, people will looktowards a leader. They want to be led by someone. You are.one of those people.So I appreciate you, man.You've done really good work here.And you're going to continue to do great workas long as you keep focusing on those values,
58:28those beliefs, that way of living.So keep doing it, man.It's awesome to see.I wish you were there last week at the team workoutthat I hosted on the,on the ranch. It was the team challenge. So last year we had a 50 mile. As all people got buried.Yeah, dude, it was, it was a nasty one. Actually, as I was programming it, I was like,I was like, man, this is, this is rough, but this is what I felt like the team needed.
59:00Last year, you know, I think we hosted our first team challenge, which was a 50 miler on the ranch.And, you know, I think we had nine people complete 50 miles out on the ranch. And I was there all daycrewing everyone. And I remember earlier in the year during, I think, one of the team meetings,you're like, hey, guys, we're going to run back to 50-mileer again this fall. This is what we'regoing to do. And I remember leaving that and just having individual conversations with everyone.And I came into your office. I was like, hey, Nick, can we have like a quick sink? And I was like,hey, man, nobody wants to do this 50-miler. A lot of the people that already did 50 miles to go and do50 miles again, it's just people aren't getting fired up about it. I was like, but I come with,
59:41I come to you with a solution.I have this idea of kind of like the hybrid long run is what I coined it.And the way that my brain was thinking was how can I take the feeling and experience you get from like a 50 mile or like doing an ultramarathon and like condense it into like a two hour window, right?Where I can like push everyone but also understanding that we have people that are racing indie, right?We have people that are training for high rocks and understanding that people have like goals that they're getting ready for.So in order to have mass participation, how can I get a bunch of people together to like push hard, but also not completely destroy themselves?But get that experience of kind of like that team bonding.And that's when I came up with that that hybrid long run, which was, hey, I'm going to take all the skiers that are in this gym and all of the rowers and I'm going to bring it out to the ranch.
01:00:28And we're going to do like teams of four.We're going to do 5,000 meters that you can split however you want with your team.You're going to take sandbags.you're going to carry it around loop one with your team,meaning that if one person is running with the sandbagand you all have to run together because that's the whole part.And then I threw a curveball at everyone.And I was like,
01:00:50and when you arrive and you're out on loop one,there's going to be two stations where I had my friends,Conrad and April out there who run a painkiller.They host events.And they were my judges where they had to perform 100 sandbag over the shoulders.And let's say you do five, I do five, someone else.does five, then you pick the sandbag up, you run another 800 meters, then you have to do100 squats with that sandbag. You return back and now we repeat it again. The only difference was
01:01:16on loop two, I doubled the reps. I didn't tell anybody that I was going to double the reps.They found out when they got there on loop two that instead of doing 100 reps, now the sun's out,now it's 90 degrees, now they're out on the ranch, they have to perform 200 reps of thissandbag over the shoulder and squats after being fatigued because I wanted the team to getrattled a little bit. I wanted to see how they responded to adversity. And like that also is atestament to like how we operate here. It's like we had our first G1M ultra where it's like right asthe race took off. What happened? The live tracking stopped working. What we have to do? We had toadjust. During our sale, yes, all our sales are great. They're massive. The website crashes.
01:01:57Something happens. What do we do? We adapt. I wanted people to take those like attributes thatthey incorporate here in the office and I wanted them to incorporate that in kind of like a fitnessevent. And I remember the lead up into it. I tried to hype it up as much as I could, but I couldtell looking around, people weren't that excited. But I knew once they got out there and they startedsweating and they started pushing themselves, everyone came up to me after Nick and they werefired up. They were like, I went up to Sarah and I was like, Sarah, we got to do this twice a year.We have to do one in the spring and we have to do one in the fall. People are chirping. People aremessaging me after they were so, it was something completely out of their comfort zone and something
01:02:33so different and it brought everyone together. I had Paul, who we just hired here, who now is runningyour content. He was like, dude, there were people that I, that were all my team that I had neverreally, like, spoken to that, like, now I got a lot closer to them because, you know, you're outthere's sweating, your heart rates through the roof. They're motivating you. They're picking each otherup. I'm like, that's what I wanted to get out of it. And just how powerful that is. And just being able tolike kind of like witnessed that out on the ranch last week, man. That was such a unique kind oflike experience. And like that's why I love doing what I'm, what I get to do here on a day to daybasis. It's like things like that, right? Where it's like, that was just like a conversation that
01:03:10we had and you just like let me run with it. And obviously like now it's, you know, part two is comingnext year. Yeah, I saw the feedback from that event and like people were just jacked up. Oh yeah.I mean, you're obviously really good at what you do, but it's also obvious that you love.what you do.I think competence and passion and purpose and just like love are required to do something really well.But I wanted to bring you on the podcast to share your story, man, because there's a lot to take away from it.From commitment to perseverance, to adversity, to personal and professional growth.and ownership and lack of entitlement.
01:04:02So I appreciate you, brother.Thank you for coming on.Thank you for sharing your story.And I'm excited to see what you do in your athletic career.I'm excited to see you go pro one day.I'm excited to see what you do here at BPN and continuing to lead people, lead yourself.But I'm proud of you, man.So thank you.
01:04:23Thanks for having me on.Absolutely.
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