The NPR Politics Podcast - Fighting Back Against Election Lies
Episode Date: September 5, 2022Research from the Voting Rights Lab, a nonpartisan group that tracks election laws, surveyed voters on their attitudes toward election systems and processes. They found that tweaking messaging related... to elections impacts the way voters look at the way elections are conducted, possibly giving a roadmap for officials who want to fight back against disinformation. This episode: political correspondent Ashley Lopez, voting correspondent Miles Parks, senior political editor & correspondent Domenico Montanaro.Learn more about upcoming live shows of The NPR Politics Podcast at nprpresents.org.Support the show and unlock sponsor-free listening with a subscription to The NPR Politics Podcast Plus. Learn more at plus.npr.org/politics Connect:Email the show at nprpolitics@npr.orgJoin the NPR Politics Podcast Facebook Group.Subscribe to the NPR Politics Newsletter.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy
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Hey there, it's Tamara Keith from the NPR Politics Podcast, and I am so excited because
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Hey there, it's the NPR Politics Podcast. I'm Ashley Lopez. I cover politics.
I'm Miles Parks. I cover voting.
And I'm Domenico Montanaro, senior political editor and correspondent.
How do you solve a problem like election misinformation? It's a question on the minds of many as we navigate primaries ahead of November's
midterms. And Miles, this has been a growing problem in elections really since 2016 and
Russia's influence campaign on that election. How much closer do you think we are to solving that?
Well, Ashley, we have both spent a lot of the last couple of years talking to election officials. I don't think I wish I could say, wow, you know, we've really figured it out after six years of basically spending a lot of manpower, money, energy as a society thinking about this issue. is the Republican lead election official in Maricopa County, which is Arizona's most
populous county. And I asked him just point blank, how do you combat false information
as an election official, as somebody who thinks about this all the time?
Well, if I said I knew, that would be a lie. We have ideas and we've been trying our hardest
to employ all manner of tactics. But I don't think that anyone has cracked
disinformation as a societal challenge. So there you have it. He went on to say,
there's no real silver bullet. Election officials and local governments are putting a lot more money
and energy into thinking about this. But there just hasn't really been a good answer yet.
I mean, it seems like it's gotten worse, if anything, because you've got President Trump,
former President Trump out there talking about how the election was stolen in 2020,
when we know that's not true, when that's been disproven over and over again, when he's lost
in court repeatedly, when audits have shown that he's wrong, and you still have millions of people in his base believing him and now having half a dozen election deniers win secretary of state's races
for the nomination for the Republican Party, you know, four of whom are in, you know, swing states,
you know, that is a very different place than we were even just leading up to 2020.
Well, that does bring us to this research that you reported on, Miles, recently.
It was commissioned by the Voting Rights Lab, which is a group that promotes easier access
to voting.
They tried to quantify how people feel about voting in the U.S.
And more importantly, what sort of messages have an effect on their trust?
What did they find?
Honestly, it was one of the first glimmers of hope as somebody who covers this beat.
Basically, what they found is that when you present positive, affirmative messaging about
democracy, about, you know, things like, you know, across the world, people look to American
elections as models of freedom, fairness and things like that, basically getting people
to kind of feel a little bit more patriotic, a little bit more invested in our American systems, that has a big effect on how
they feel about whether they trust American elections. So they basically did this experiment
where they asked a group of voters, you know, how do you feel? Do you trust the counting in America's
elections? Roughly 63% of voters said that, yes, I do trust how we count votes in this country.
But then they asked a different group of voters after reading this affirmative statement that had
all of this kind of nonpartisan, but very patriotic messaging about kind of the strength
of democracy. And then more than 70% of voters after reading just a short statement said, yes,
I trust the counting of votes in our elections. I talked to Tressa Undum about this, who led the research for the research firm
Perry Undum, and here's what she said.
Here's what was stunning that I almost never see in social science research or our own survey
research is more conservative voters, after hearing that affirmative narrative, they were
in the double-dig digit points more likely to say
they trust the process for counting votes in elections compared to a control group.
So initially, 35% of Republicans said, yes, I trust the counting of elections. But when they
asked a different group of Republican voters after reading this affirmative messaging,
55% of Republican voters said, yes, I trust American elections.
You know, it really shows why nationalism works, especially on the right.
I mean, this idea of building in American exceptionalism around almost anything, you know, you can really appeal, especially to people on the right to say, hey, America is really good at this thing. And it's amazing to see that in this research that people actually, you know,
moved in the direction of being more patriotic and believing more in election systems.
I mean, it's heartening to hear that sort of positive messaging actually works.
Miles, can you talk to us about what didn't work, though?
Yeah, it was interesting. What didn't work, to be completely honest, was putting some facts
about the state of American democracy in
front of Republican voters. Things like messages that kind of, like Domenico was mentioning,
talking about election deniers winning voting races or specifically the number of bills,
as we've reported on a lot in state legislatures all across the country that are looking to
restrict voting. When those sorts of kind of democracy in peril narratives were put in front of Republican voters, they did not respond well
to that. They kind of saw messages like that as democratic talking points. You know, this idea
that actually things aren't that bad and that this country is just fine. So there's those sort of
kind of more negative messaging campaigns did not seem to move the needle in terms of
getting people to have more trust in the voting process.
Well, I think part of that, right, is because of the bias, the confirmation bias that a lot of Republicans and conservatives have to begin with and this distrust of the mainstream media.
And when, you know, even if we're putting out facts that have been backed up by multiple sources, it's very difficult to break through.
And we've seen that repeatedly, even with trying to fact check things, for example.
Okay, let's take a break. And when we're back, more on this.
And we're back. Miles, we've been talking about how messaging can be used to affect the way people
look at election integrity and security. Do you get the sense that candidates are taking this kind
of messaging to heart yet? In other words, are they starting to say things like this is better for America instead of, you know,
the other side is passing laws to make it harder to vote?
I don't think so, because I think there's kind of two different incentive structures here.
Candidates have a very different incentive structure than election officials. Candidates,
they're really just trying to win elections, whereas election officials are kind of in charge
of making sure people trust the process and that everything goes according to plan. So
while election officials, I think we're going to start to see, try to use this sort of affirmative
messaging to try and kind of bring some of these people who don't trust elections back into the
fold, candidates, especially Democratic candidates, you might think, oh, they might be able to peel
away some Republican voters by using some of this messaging, when actually what we know is that appealing to things like democracy
is in peril, touching on kind of more catastrophic narratives around elections is what drives
Democratic base voters. And so when we're thinking about what are Democratic candidates going to use,
you always kind of have to assume that they're going to appeal to that base as opposed to trying to peel off a few of these kind of more Republican, moderate Republican voters.
Right. And so, Domenico, like, let's say you're a candidate in a purplish district. Is your
messaging more like these people are extreme or we need to protect, like, the fundamentals of
American democracy? You know, you might hear a little bit of both, but what I've heard from Democratic campaign officials is that they're continuing to hammer
this idea of, quote unquote, extreme MAGA candidates, people who align with Trump,
because in a purple district, you know, in places that potentially could go one way or the other,
they need to win over independents in those districts. And by the way, fear and anger are two of the biggest motivators in politics. If you want to turn out your base, as cynical as that Democratic candidates or it's about something like a threat to democracy like you're seeing a lot of Democrats now say about a lot of what Senate races, for example, in purple places, because there are these more
hardline Republican candidates and Democrats are really driving home that message to try to appeal
to independents. Miles, I think one of the big takeaways from this research is that these views
are not immutable, that there was a lot of fear and concern once that once somebody goes down this
rabbit hole of believing the big lie, that there's like really no reversing their
views on this. So what does it mean that these views actually can change?
Truly, I don't think it can be overstated that it is a real glimmer of hope in what has been
feeling like kind of like a void of darkness. I mean, I talked to Paul Gronke, who's a political
scientist at Reed College, who has done a lot of work for a long time working with local election
officials and kind of gauging how they're feeling about things and how things are going at the local
level. And when I sent him this research, he was a little bit taken aback. I think he had kind of
viewed election denialism as a more solid base. And what he said was that he was really heartened
to find that the foundation of some of these false beliefs
seemed to be pretty fragile, which kind of can give you a little bit of optimism looking ahead,
maybe not to this election cycle, but, you know, over the next five or 10 years.
You know, I think the real message here is never underestimate the power of patriotism,
of American exceptionalism, especially on the right. We've heard that over and over again
in a lot of campaigns,
this idea of American exceptionalism. And, you know, it is a rallying cry. And it's interesting to see it play out in this research. And it's going to be interesting to see how local election
officials take this and try to build trust around voting systems. Okay. And that's definitely
something to look out for as the campaign season starts to heat up. I'm Ashley Lopez. I cover politics.
I'm Miles Parks. I cover voting.
And I'm Domenico Montanaro, senior political editor and correspondent.
And thank you for listening to the NPR Politics Podcast.