The NPR Politics Podcast - Rural Voters, Latino Voters Defy Easy Narratives in Midterms
Episode Date: November 28, 2022In Pennsylvania, Democratic candidates managed to turnout their rural supporters while many rural Republicans stayed home. And long-term under-investment in Latino voter engagement by Democrats contin...ues to stymie the party's statewide hopes in places like Florida and Texas.This episode: White House correspondent Tamara Keith, political reporter Ximena Bustillo, senior political editor and correspondent Domenico Montanaro, and political correspondent Ashley Lopez.This episode was produced by Elena Moore and Casey Morell. It was edited by Eric McDaniel. Our executive producer is Muthoni Muturi. Fact-checking by Katherine Swartz.Unlock access to this and other bonus content by supporting The NPR Politics Podcast+. Sign up via Apple Podcasts or at plus.npr.org. Connect:Email the show at nprpolitics@npr.orgJoin the NPR Politics Podcast Facebook Group.Subscribe to the NPR Politics Newsletter.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy
Transcript
Discussion (0)
Hi, this is Oren in Los Angeles, California, where yes, it is 70 degrees, and yes,
the Christmas music is playing on repeat. This podcast was recorded at 1 10 p.m. on Monday,
the 28th of November. Things may have changed by the time you hear it. Okay, here's the show.
Things may have changed except your weather, which is almost always perfect. Hey
there, it's the NPR Politics Podcast. I'm Tamara Keith. I cover the White House. I'm
Ximena Bustillo and I cover politics. And I'm Domenico Montanaro, senior political editor
and correspondent. Now that the dust has really settled on the midterms, today we're going to
explore what happened with two demographic groups
Democrats were paying close attention to, rural voters and Latino voters. And let's start with
rural voters. Domenico, this was a group that for generations, Democrats had a lock on and
there are still vestiges of that. Look at West Virginia's Joe Manchin, for instance. But
what happened? How, broadly speaking, over time did they lose this group? workers and the working class. And that shifted where Democrats were then seen as more of an elite
party, a party of more educated voters, college degrees and so forth, and more urban voters. So
it really shifted over time where Republicans then used culture issues to really turn this
group around. And we've seen them vote by huge margins ever since.
And Jimena, the rural voters, this is a group of voters that Democrats this past cycle
put a new focus on or that returned to trying to win them over.
Yeah, definitely. And I think a part of that is because a lot of these races were very tight. And that was especially
the case in areas where there were open seats. And in that case, campaigns really had to leave
no stone unturned in terms of who could potentially be a voter, who could potentially
go out to the polls, either be a swing voter or be brought over for one reason or another.
Well, and if you looked at those maps that the New York Times had,
where they sort of had these arrows indicating the direction that various areas went from 2020 to
2022, you saw that, like in a state like Pennsylvania, there were just a lot of arrows
that went to the more Democratic side, including in rural parts of
that state. Yeah, what we saw is Democrats by and large did better at pushing those margins. So
it was kind of predicted that they might be able to turn out more Democratic voters than even
President Joe Biden did when he flipped some of these states like Pennsylvania.
So we see Senator-elect John Fetterman specifically did do that.
He not only won on election night, which was great for the Democrats,
but he was able to turn out more Democratic voters in these rural areas than even the president when he flipped the state from Donald Trump in 2020.
It's an important point to note that this didn't happen everywhere.
You had, in fact, overall, rural voters still voted by a huge margin for Republicans,
29 points in 2022, higher even than in 2020 and in 2018.
What I think we saw in Pennsylvania that was particularly notable
was a decline in the
share of the electorate among rural voters. So rural voters in 2018 were about 20% of the
electorate. 2022, they were only 11% of the electorate. So you saw a steep decline. And
even though Republicans still won them by a fairly wide margin, Democrats shaved off the margin. And
I think that that tells
you, based on the share of the electorate having been so reduced, the kinds of rural voters who
turned out. I mean, there are Democrats in rural areas, just not a huge number of them. And I think
that that engagement in a place like Pennsylvania, I think is probably the difference because you
didn't see those numbers the same way in a state like Georgia, for example.
In Georgia, it was really Atlanta and those suburbs that went more Democratic, but rural areas really moved far more Republican.
Ohio, though, we did see a similar story to Pennsylvania, just not enough to kind of help a candidate like Tim Ryan over the edge, who was the Democratic Senate candidate there.
Well, and Jimena, you also looked at Washington's third congressional district.
Yes, that is one of the ones that had an open seat. And that's because Representative Jamie
Herrera Butler lost her primary, and she was a Republican.
She was a Republican who voted to impeach former President Trump.
Yes, exactly. And so it was kind of which way is that district going to go?
Is it going to go for someone that believes that impeachment was incorrect?
Or is it going to go for a Democrat?
And the winner of that race was Democrat Marie Glusenkamp-Perez.
And was there something in particular in that district about how Democrats spoke to voters there?
Or was this a, you know,
Democrats turned out and Republicans kind of stayed home situation?
You can kind of analyze this in a wide variety of ways. Some strategists have told me that
specifically in this race, the candidate that won, she just appealed to regular people a lot more,
and she was able to be a candidate that spoke to the issues of
that district. And at the end of the day, that is who this county wanted to elect versus someone
like Joe Kent, who was the Republican nominee, who was a lot more fringe, even for Republicans,
you know, in in that area that traditionally does kind of its swings,
but it tends to go a little bit more Republican than not.
I think Democrats do see some hope, at least, in that sort of what used to be known as the
Rust Belt, you know, having Pennsylvania, Ohio, even Michigan.
We saw Michigan huge swing in the governor's race, for example, where Gretchen Whitmer
was.
Now, we have to kind of think about
what the underlying reasons for some of this was. And I think overall, what we saw were a lot of
extreme Republican candidates who Democrats were easily able to target that way, who really kind
of held Republicans back in many instances. But Democrats see some hope, at least in the Midwest
and Midwest adjacent, we can argue over Western Pennsylvania.
So, Jimena, I think that what you were going to tell me is that there is no one reason why this happened. Like, I have a lot of questions. Was it because Democrats were trying harder? Was it
because Republicans were somehow taking rural voters for granted? Was it because of migration
related to the pandemic and more left-leaning
voters moving to rural areas where their families are or something? It definitely is not a one-size
fits all as most analysis of voter groups is, right? No voter group is a monolith.
So each race, candidates performed the way that they did for different reasons. So
we had the overarching big national issues that trickled down into campaign talking points, items about inflation, the right
to abortion, debt relief, rural development, and infrastructure investment. But the reasons why
voters turned out still varied. In some states, abortion mattered more. In other states, the state
of democracy was a much bigger ticket item. So, you know, as to why there was one, not necessarily an answer, but I think it is true that both parties definitely did have to put a little bit of the often an assumption that it's white rural voters, when in reality, rural communities like the one I grewially and ethnically diverse. And even as you hinted at earlier, probably even socioeconomically and politically diverse after many people moved out of cities during the pandemic and into more rural areas and non-metro areas.
So it's really a demographic that has a lot of variety to tap into. And it just kind of is a matter of if candidates go out there, if they spend the money out there, if they, you know, put in the investment in those areas.
All right. Let's take a quick break.
Jimena, thank you so much for sharing your reporting.
Thank you.
And when we're back, the challenge Democrats had this cycle with Latino voters.
And we're back.
And Ashley Lopez is with us now.
Hey, Ashley.
Hey there.
So Democrats have long tried to position themselves as the party for Latino voters and voters of color. But among Latino populations, while in states like Nevada,
Arizona, and Colorado, Latino voters were a key part of a winning Democratic coalition.
So, Ashley, there has been a lot of talk, particularly on the Democratic side, about the
idea of demographics as destiny. I think some of that has been fading. But arguably, Texas was would be ground zero for those demographics is destiny.
But Republicans did pretty well there at the top of the ticket, certainly.
Yeah. I mean, throughout statewide races, Republicans dominated in Texas, as they have been doing for decades now.
So it was a really bad showing for for Democrats.
And I got to say, a lot of this actually has to do with the stronghold Republicans have in rural parts in the state. And this was, you know, as you mentioned, a state with a lot
of Latino voters and Republicans during this cycle specifically wanted to see if they could
improve their numbers among Latino voters, mostly in South Texas, which is mixed but pretty rural,
because in 2020, Donald Trump overperformed there. And Republicans saw this as a sign
that this could be like a good voting block
for them to invest in.
And what we saw is that Republicans
really didn't do that much better
in the Rio Grande Valley,
even though they completely shut out Democrats
throughout the state.
And in the end, you know,
Republicans only picked up one congressional seat
in the Rio Grande Valley
out of three that they were looking at.
And that one seat, you know,
they won was probably the most competitive for them. It was redrawn during redistricting to
become an easier pickup for them. But overall, I mean, it seems like despite Democrats holding on
to their ground for the most part among Latino voters, they definitely lost big statewide. And
it's it's a sign that Democrats are really struggling in places like Texas, despite not
really doing significantly worse right among Latino voters this year. And there's a big difference between how Latino voters voted
in places like Texas, Nevada, and Arizona, where Democrats really did hold their own pretty well,
you know, at least compared to 2020, and something like Florida. And they're very different types of
Latinos, obviously, in those states. And, you know, South Florida went far more for Republicans this time
around than they did than it did in 2020. And a lot of that, you know, when we talk about second
generation Latinos, third generation Latinos, immigration as an issue is not the kind of thing
that is just seen as, you know, the winning message that Democrats have used over the past decade or so to try to
appeal. And it doesn't mean that demographics is absolutely destiny when you have immigrant groups,
as we've seen with other immigrant groups, as they kind of filter into getting the kinds of jobs and
income and trying to move up the socioeconomic ladder in the United
States, things start to change politically for a lot of those groups and their children.
Florida, however, was just a total blowout for Republicans, including, as you say,
in something like Miami-Dade County, traditionally very Democratic.
Yeah, a huge shift. Miami-Dade went 17 points more for
Republicans this time than it did in 2020. And that's a huge shift. It has a lot of Democrats
concerned that Florida is going to be off the table as a swing state. And, you know, I think
that that really has something to do with a lot of the kind of campaigning that Republicans have done to try to appeal to Cuban
exiles, Venezuelan exiles, who really don't like the idea of, quote unquote, socialism. They hear
what some of the more progressive left are talking about. And Republicans are using that to say,
this is what the left wants to do. So vote Republican.
I mean, there is another perspective on this that I heard mostly from third party groups that mostly focus on engaging with and turning out the vote among Latino voters.
And they tend to, you know, mostly try to get out the vote for Democrats. Right.
And what they said is, you know, it's not just that the messaging from Republicans was like maybe a little more effective for those voters, but also that Democrats, especially like national donors and stuff, were just less invested in Florida. I mean, this seems like a state where it's been slowly moving red, where
Democrats have been shut out for a couple of cycles now, and it's just harder to get donors
to invest in getting out Latino voters for Democratic candidates. And so that also led to,
you know, Florida, yes, the margins were big in terms of
wins for Republicans, but also turnout was significantly down, especially compared to
the rest of the country, like places like I would say Texas and Florida had pretty significantly
lower turnout compared to 2018. So I think it's, you know, a little bit of Republicans have a lot
of money, better messaging for some of these voters, but also all the
resources for the most part, because Democrats didn't really spend a lot of money in Florida
compared to places like Arizona and Nevada. And groups down there say it shows.
Ashley makes a great point that when you don't put in the kind of money that's necessary
in states like Texas and Florida, which are big states with big media markets.
And it's difficult to go door to door without that kind of millions of dollars pumped in.
I mean, anyone who's covered Latino voters and especially like groups who have like sort of grassroots groups who have like connections in those communities say like effective canvassing and effective engagement with these kind of voters takes time.
It needs to be consistent. You know, you need to be spending money, you know, year after year there, not just
when there's an election, because these are the kind of voters that will tune out and not feel
like they're cared about if, you know, people aren't knocking on their doors consistently,
making sure they have all the information they need to vote. And so this is the kind of thing
that happens when money starts to dry up year over year. It's like it becomes sort of a vicious cycle because,
you know, their voters aren't turning out. And so people think that those voters aren't worth
investing in. And I think like what I heard from a lot of groups while I was down in Florida after
the election was they want to make sure that people still understand that this takes time
and money and sometimes you're going to lose some, especially if you don't invest. We're going to have to leave it there for today, but I am certain we are going
to be picking apart this past election right up until the next one to see what lessons there were
to be learned. I'm Tamara Keith. I cover the White House. I'm Ashley Lopez. I cover politics.
And I'm Domenico Montanaro, senior political editor and correspondent.
And thank you for listening to the NPR Politics Podcast.