The Paul Wells Show - Encore: How great art gets made
Episode Date: June 11, 2025How do people like Stephen Sondheim, Sofia Coppola or David Simon create something from nothing? And what are the threads that tie their work together with making a cookbook or a cartoon? Former New Y...ork Magazine and New York Times Magazine editor Adam Moss talked to dozens of creative people to find out how they do it. In his new book, The Work of Art, artists from a wide range of mediums break down the process behind a single piece, sharing sketches, outlines and rejected attempts they worked through along the way. This episode was originally published May 15, 2024
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                                         Hi, it's Paul Wells. Here's another encore episode of The Paul Wells Show.
                                         
                                         When does art happen?
                                         
                                         You know, it's some crazy level. I'm not sure that making some meme that goes viral is fundamentally different than writing on paper a 900 page novel.
                                         
                                         This week, one of the great American magazine editors, Adam Moss.
                                         
                                         And just so you know, I couldn't be prouder of this episode.
                                         
                                         I'm Paul Wells. Welcome to the Paul Wells Show.
                                         
                                         Today my guest is Adam Moss. For 15 years, from 2004 to 2019, he was the editor of New York Magazine, which is a legendary
                                         
                                         piece of journalistic real estate.
                                         
    
                                         He gave that magazine a creative renaissance, at a time when it wasn't really clear that
                                         
                                         we still had a right to expect anything like that from a magazine.
                                         
                                         Before that, he was at the New York Times Magazine.
                                         
                                         Same deal.
                                         
                                         I assume magazine editors don't attain legendary status where you work, but in my world, holy cow.
                                         
                                         I'd have been delighted to talk to Adam Moss
                                         
                                         at any time in the last 20 years.
                                         
                                         As it happens, he's got a new book out.
                                         
    
                                         It's called the work of art.
                                         
                                         The title is a low key play on words.
                                         
                                         It's about the work that artists do when they make art.
                                         
                                         He's reached out to 43 different creative people
                                         
                                         from legends like Steven Sondheim and the
                                         
                                         playwright, Tony Kushner and Elizabeth Diller, the
                                         
                                         architect to quirkier types like Samin Nasrat,
                                         
                                         the cookbook author and David Mandel, who's the
                                         
    
                                         show runner for Veep.
                                         
                                         Moss interviews them about their work, but he
                                         
                                         also shows us their rough drafts, their sketches,
                                         
                                         early outlines, rejected first attempts.
                                         
                                         What he's trying to do is to track down the
                                         
                                         moment when great works of art are born and
                                         
                                         figure out what the artist was doing or thinking
                                         
                                         at that moment.
                                         
    
                                         If you head over to my show notes at
                                         
                                         paulwells.substack.com, I'll show you page
                                         
                                         layouts from the book.
                                         
                                         I'll try to give you a better understanding
                                         
                                         of what he's up to. In the meantime, here's this interview.
                                         
                                         At its most basic level, it's me, frankly,
                                         
                                         starstruck interviewing a creative person whose
                                         
                                         work has been tremendously important to me.
                                         
    
                                         As he talks about interviewing creative
                                         
                                         people who are important to him.
                                         
                                         I think anyone whose work or life ever leads
                                         
                                         them to try to make something new and beautiful
                                         
                                         will get something out of our conversation.
                                         
                                         At one point, I even asked him about his own
                                         
                                         creative process when he was editing the New York
                                         
                                         Times magazine on one of the darkest days in
                                         
    
                                         that city's history.
                                         
                                         He immediately got what I was doing and the
                                         
                                         conversation took a new turn.
                                         
                                         I'm really happy to be able to share it with you.
                                         
                                         Adam Moss, thanks for joining me.
                                         
                                         Thank you for having me.
                                         
                                         Your book will not be familiar with most of my listeners.
                                         
                                         Let's take a little bit of time to talk about
                                         
    
                                         the genesis of this book and what on earth you're
                                         
                                         trying to accomplish with it.
                                         
                                         Well, there's, you know, like any of these things,
                                         
                                         there's a, a million ways back
                                         
                                         to an origin spot. But I would say roughly that it had to do with my own frustration
                                         
                                         as a painter. I had spent all my life as an editor, as a magazine editor, at various different
                                         
                                         magazines, New York and New York Times magazine and the startup, et cetera.
                                         
                                         And then I left and I started to seriously wanna paint.
                                         
    
                                         And I found that I just, after years of being creative
                                         
                                         in group situations, I found that I didn't really understand
                                         
                                         how to be creative in a room all by myself. And my frustration was maddening.
                                         
                                         I mean, truly almost maddening. And it occurred to me that what I was really looking for was
                                         
                                         what I called entrance into the artist's head, trying to understand how it was that an artist
                                         
                                         was able to work through all of the obstacles that a person
                                         
                                         trying to make anything by themselves feels, frustration and despair, and a sense that it
                                         
                                         was impossible. So I went out and started to talk to some of my friends who are artists and
                                         
    
                                         that encouraged me to think that maybe there was a book I could write that would help me and then help other people make sense of this.
                                         
                                         At the same time, as I said, there's a lot of different routes towards this.
                                         
                                         I had always been entranced with these books by Stephen Sondheim.
                                         
                                         One is called Finishing the Hat, the other is called Look, I Made a Hat, in which he includes these legal pad scrolls of his lyric writing where you
                                         
                                         can actually feel the making of the songs his incredible songs and his
                                         
                                         incredibly complex lyric design on these legal pads you could play along with
                                         
                                         them it's like incredibly interactive and exciting. And also, I had in my life loved all kinds of artifacts and entrails of creative making,
                                         
                                         sketches and doodles and outlines and notes and journal entries. And I had wanted to do a book
                                         
    
                                         of those. So at some point, and it was kind of a ridiculous moment when it all kind of came together for me, I thought maybe there was a book that
                                         
                                         would be like a museum of creative thinking where you'd have a kind of audio
                                         
                                         component, you'd have people talking to you about how working through the
                                         
                                         particulars of how they made one thing, both practically and psychologically, get into their head as they made a thing.
                                         
                                         And that I would supply all of this kind of physical artifacts of the process to accompany it and to help the artist remember truthfully
                                         
                                         what it felt like to make something out of nothing which is
                                         
                                         the subtitle of the book. That's essentially the origin of the book. What
                                         
                                         I hope to accomplish with it, I hope to have people experience what I experienced
                                         
    
                                         which is you know some sense of reassurance I think that failure and
                                         
                                         frustration is part of every artist's journey, hate that word, but okay, journey. And that, you know, in some
                                         
                                         ways, you know, like the old Us Magazine slogan, they're just like you. You know, they just, you
                                         
                                         know, artists who I venerate go through the same process no matter how gifted and skilled they are. So you can go through the same ups and downs
                                         
                                         and the same sort of topography of madness
                                         
                                         that an amateur does.
                                         
                                         So there's that.
                                         
                                         Also, it's incredibly,
                                         
    
                                         the story of going from something to nothing
                                         
                                         is just kind of a riveting narrative saga.
                                         
                                         It's just stories, fantastic stories of making things.
                                         
                                         And then finally, you know,
                                         
                                         I hope the book is kind of beautiful. and I hope that you can relish the beauty of the unfinished and the
                                         
                                         unmade.
                                         
                                         Um, that's a big part of my excitement about
                                         
                                         this.
                                         
    
                                         That's a very, very long answer to your first
                                         
                                         question.
                                         
                                         I promise I'll be briefer next time.
                                         
                                         I don't mind at all.
                                         
                                         Cause I usually skip that stuff and then I
                                         
                                         learned later that people, people wanted to know
                                         
                                         it.
                                         
                                         So, um, uh, and when I saw the cover of the book, I thought, well, this is going to be an excellent coffee to know it. And when I saw the cover of
                                         
    
                                         the book, I thought, well, this is going to be an excellent coffee table book, whatever else it is,
                                         
                                         but now I've defaced it with all my notes and everything. So to hell with that.
                                         
                                         The painting thing, was that when you left New York Magazine, which is a great institution
                                         
                                         that you defined for, you redefined for more than a decade. Did you know
                                         
                                         what you were going to do on the other side of that? And was painting part of not thinking
                                         
                                         too hard about what you're going to do next? Or, I mean, how did this fit into your life?
                                         
                                         I have a place in Cape Cod, which used to be a painting school. And it has kind of like all the ghosts of the painting school
                                         
                                         kind of still around it. There's a lot of years of history of people making things in this barn
                                         
    
                                         that we have on the property. And it just kind of moved me at some point, this is when I was still working in New York, to try to
                                         
                                         make images.
                                         
                                         The image part of magazine making was always a big part of what I loved about magazines.
                                         
                                         I was back in the days of print, but also at the beginning of kind of the digital thing,
                                         
                                         I was kind of always interested in how you tell stories
                                         
                                         with an interplay of words and images.
                                         
                                         And so, you know, I started just as a lark painting,
                                         
                                         picking up a paintbrush.
                                         
    
                                         I never did it before.
                                         
                                         I had no training at all,
                                         
                                         but I just started to sort of splash paint on a canvas
                                         
                                         and I found I liked it.
                                         
                                         And so then when I left New York,
                                         
                                         it was like, hmm, maybe I'll paint for a while
                                         
                                         and see how that goes.
                                         
                                         I kind of need to do something.
                                         
    
                                         And in a way, unfortunately,
                                         
                                         I was kind of good at the beginning.
                                         
                                         I had a very good start, as many people do,
                                         
                                         and I was kind of amazed at what I was able to do.
                                         
                                         And then I just fell right off the cliff.
                                         
                                         But that good start made me think,
                                         
                                         well, maybe I can actually be a painter,
                                         
                                         which was unbelievable delusion,
                                         
    
                                         but it was kind of thrilling to me.
                                         
                                         So I suppose I didn't know what I wanted to do afterwards,
                                         
                                         but I also had, I wouldn't express this to anyone else
                                         
                                         because I was embarrassed by it,
                                         
                                         but I had a little bit of a fantasy that I might actually be a painter. Yeah. I mean, I started playing piano
                                         
                                         again during COVID lockdown after not having ever played very seriously and not having taken
                                         
                                         the lessons since middle school. And immediately my teacher starts talking about recitals and stuff.
                                         
                                         What? and immediately my teacher starts talking about recitals and stuff and I'm like, what?
                                         
    
                                         Your head, right? And then, then you remember that you are who you actually are. When you
                                         
                                         started working on this, did you know it was going to be a book? I mean, each, each chapter
                                         
                                         could reasonably be a spread in a magazine. Did you just start talking to people and figured
                                         
                                         out later or?
                                         
                                         Well, actually the origin of the book was it was going to be a kind of zined.
                                         
                                         The imagery was what drew me to this in the first place. I kind of always wanted to look at a book
                                         
                                         like the one I'm describing, you know, that was full of, didn't have to be contemporary accounts,
                                         
                                         but that it would be in the same way that you like, you know, books of journals or books of letters.
                                         
    
                                         be in the same way that you like books of journals or books of letters.
                                         
                                         I felt that no one had really ever made a book
                                         
                                         of creative entrails or artifacts,
                                         
                                         whatever you wanna call these kind of documents.
                                         
                                         And so that was kind of my first impulse.
                                         
                                         And then the words were gonna be like little captions.
                                         
                                         And then when I had my first conversations
                                         
                                         with some of the artists,
                                         
    
                                         the first one I think was Kara Walker, the painter, sculptor, painter, visual artist of all kinds, it was
                                         
                                         wonderful.
                                         
                                         And she was actually telling me a story that I found enormously both interesting and also
                                         
                                         kind of inspirational and also surprising about how she made the sugar sculpture
                                         
                                         called a subtlety that I had seen and was deeply moved by.
                                         
                                         And so I began at that point to think of the book as,
                                         
                                         you ever read the book Studs Turkels Working?
                                         
                                         It's an old book about how people work of
                                         
    
                                         various kinds, but it's a book that I had remembered which were accounts, almost oral
                                         
                                         history accounts, of people's working lives. And so then it began to be about sort of artists'
                                         
                                         working lives, and it sort of took off from there, and then I constructed it into some kind of proposal. Um, I had seen, um, the Beatles documentary, uh,
                                         
                                         that Peter Jackson did making a blade.
                                         
                                         The one that made all the waves a couple of years
                                         
                                         ago.
                                         
                                         Yeah.
                                         
                                         Yeah.
                                         
    
                                         And there was a marvelous moment in it, kind of a
                                         
                                         famous moment at this point in which, uh, Paul
                                         
                                         McCartney is riffing the first chords to the song
                                         
                                         get back and, um, you see it. You see it come
                                         
                                         to life. You see the emergence of a creative idea and I was just deeply knocked over by
                                         
                                         that and I thought, well, if I can do a book at this point that tries to, if not deliver
                                         
                                         that because how could you do that in the pages of a book? You could summon it and you could take it apart.
                                         
                                         And, um, and then at that point, okay, I have a book.
                                         
    
                                         And to some extent, it's something you can only
                                         
                                         do retrospectively because what you're trying to
                                         
                                         get a look at through like laser beams and
                                         
                                         particle accelerators is the moment that creative
                                         
                                         people are most defensive about, which is the
                                         
                                         moment they create something.
                                         
                                         I'm just a journalist, but I felt it sometimes. It's a terribly vulnerable moment. accelerators is the moment that creative people are most defensive about, which is the moment they create something.
                                         
                                         I'm just a journalist, but I felt it sometimes.
                                         
    
                                         It's a terribly vulnerable moment and you, uh,
                                         
                                         hate anyone who tries to look at it.
                                         
                                         Maybe later you can talk about it and you know.
                                         
                                         Yeah.
                                         
                                         Well, they, even later, it's kind of people are
                                         
                                         reluctant to talk about it because they're
                                         
                                         deeply superstitious about it and they're very
                                         
                                         secretive about it.
                                         
    
                                         And they think that it's a kind of fragile covenant
                                         
                                         that can easily be broken.
                                         
                                         And I would, you know, there are a number of people
                                         
                                         I wanted, I was interested in doing chapters on
                                         
                                         that were like, no, no, no, no, no, I won't go near there.
                                         
                                         I'm afraid my whole kind of working relationship
                                         
                                         with my creative thing, Sometimes people think of it as this sort of deity,
                                         
                                         something outside themselves.
                                         
    
                                         Sometimes it's a kind of relationship
                                         
                                         with their own subconscious,
                                         
                                         but that fragile wiring will get severed.
                                         
                                         You know, and so that also became a kind of requirement
                                         
                                         for being in the book.
                                         
                                         You had to actually be as interested as I was
                                         
                                         in exploring your own creative
                                         
                                         path.
                                         
    
                                         And some people were, some people were, no one asks
                                         
                                         them about this sort of thing at all.
                                         
                                         And some people were like, yeah, all right, let me
                                         
                                         just try to figure it out.
                                         
                                         Where did I get that idea?
                                         
                                         Where did that come from?
                                         
                                         Can I trace that back to something?
                                         
                                         It's a little bit like therapy.
                                         
    
                                         Early on, you write in a footnote where a lot of
                                         
                                         the action of this book is in the footnotes.
                                         
                                         You write, not everyone is equally
                                         
                                         introspective about their work.
                                         
                                         I was really surprised that anyone was.
                                         
                                         Yeah.
                                         
                                         I admit to being surprised at that sentiment.
                                         
                                         Surely you would expect there to be at least
                                         
    
                                         some artists who just drone on and on about,
                                         
                                         about their inner lives. Well, no, on and on about, about their inner lives.
                                         
                                         Well, no, they don't turn on about their inner lives.
                                         
                                         They drone on.
                                         
                                         There's become a kind of trope that artists use that have to do with their missions, the
                                         
                                         meaning of their work.
                                         
                                         They're encouraged by audiences who really want this and, and dealers and record producers
                                         
                                         and whatnot to have a spiel. And that spiel is
                                         
    
                                         typically what the thing means. But as to the actual kind of introspective, I was struggling
                                         
                                         over this character's voice and here's why I was struggling over this character's voice and
                                         
                                         here are the various things I tried that didn't work.
                                         
                                         And here's the thing that unlocked the thing that did work.
                                         
                                         And here's the story I was able to tell after.
                                         
                                         That is not a conversation
                                         
                                         most people are comfortable having.
                                         
                                         And it's also not one that they're used to having.
                                         
    
                                         So it was kind of virgin territory
                                         
                                         for a lot of the people I talked to,
                                         
                                         which was very interesting
                                         
                                         for me and often interesting for them.
                                         
                                         One of the ones who I found had the most success
                                         
                                         explaining what's going on in his head as he makes
                                         
                                         a thing is Michael Cunningham, the novelist.
                                         
                                         You talked to him about The Hours, which is probably
                                         
    
                                         his most well-known novel.
                                         
                                         And he says that at some
                                         
                                         point at all, like at some point in the process,
                                         
                                         it's just got to break down entirely. He says,
                                         
                                         if a novel is any good, it's going to defeat
                                         
                                         the idea that took you into it. But he's also
                                         
                                         eerily okay with that.
                                         
                                         He is. It's like, I also, in that chapter, I have,
                                         
    
                                         there's a moment when I was just at his friend.
                                         
                                         So I was just talking to friend so I was just talking to
                                         
                                         I was not sitting on a beach with him one day and he was writing this book that
                                         
                                         he just published called day or he published it in the fall and this was
                                         
                                         like many iterations of that book ago and he just came to the beach sitting
                                         
                                         down on the beach and it was like ah just had this conversation and I had
                                         
                                         showed this book to I think it was his agent or his editor beach and it was like, oh, just had this conversation and had showed this book to,
                                         
                                         I think it was his agent or his editor,
                                         
    
                                         I think it was his agent.
                                         
                                         And she said, oh no, the second half of this book
                                         
                                         is just completely wrong.
                                         
                                         I believe it was the second half, but in any case,
                                         
                                         one huge chunk of the book was just completely wrong.
                                         
                                         And I realized now I have to throw it away and start over.
                                         
                                         And I was like, you're so blase about that. Working on this
                                         
                                         for a year at least, how could it be of such little trauma to you? And he said, well, there's
                                         
    
                                         more of that where that came from. And there's more of that where that came from. I mean,
                                         
                                         that to me was such a, a shocking thing to say,
                                         
                                         but he meant it.
                                         
                                         And, uh, and because he had sort of fundamental faith and this came from a lifetime of writing
                                         
                                         that this is the way things go.
                                         
                                         You have to have failure after failure after
                                         
                                         failure in order to have success.
                                         
                                         And that's just part of the process.
                                         
    
                                         And I've just found that both amazing and
                                         
                                         extremely reassuring.
                                         
                                         Part of the fun of this book is that you go through all the various incarnations of these
                                         
                                         great works before they became what they are.
                                         
                                         So he was going to translate Mrs.
                                         
                                         Dalloway into Manhattan gay culture in this, in
                                         
                                         the current day.
                                         
                                         And, and he went very far down that path before
                                         
    
                                         he decided whatever the hell he wanted to do
                                         
                                         with Mrs. Dalloway, that wasn't it.
                                         
                                         Yeah. And the astounding thing about this is that, you know, the novel is so associated with its
                                         
                                         sort of beautiful rendering of Virginia Woolf herself as a character in the book, you know,
                                         
                                         played by Nicole Kidman, who won an Oscar for the part in the movie. And Virginia Woolf was not in
                                         
                                         the book in the first place. It was based on a book she wrote, but it was a completely different book.
                                         
                                         Yeah.
                                         
                                         And you talk to other people who have sort of done some of the iconic work of
                                         
    
                                         the 20th, 21st century.
                                         
                                         So you talked to Tony Kushner about angels in America.
                                         
                                         You talked to Steven Sondheim about one of the big showstopper
                                         
                                         tunes in the musical company.
                                         
                                         And you also talked to the show runner for Veep,
                                         
                                         David Mandel and Roz Chast, who's a very
                                         
                                         distinctive New Yorker cartoonist, but wouldn't
                                         
                                         be in most people's sort of pantheon of the arts.
                                         
    
                                         Is that a statement about how all creative
                                         
                                         work equals all creative work?
                                         
                                         Or were you just wandering through your
                                         
                                         Rolodex or everyone? How did you select the people who were in the book? creative work equals all creative work or were you just wandering through your
                                         
                                         Rolodex or everyone? How did you select the people who are in the book? Well okay
                                         
                                         so the first two were just two works. I mean Michael was a friend of mine. Tony
                                         
                                         Kushner, Angels in America is just a play that I revere and also heard Tony talk
                                         
                                         in other contexts about the creative process, in particular about
                                         
    
                                         failure, and I knew he thought a lot about this and thought well about it, so I
                                         
                                         wanted to talk to him. They're all kind of individual answers. David Mandel, I
                                         
                                         had gone, Frank Rich, who was a producer on the show and is also a writer for New
                                         
                                         York Magazine where I last worked and as a friend, had invited me onto the set
                                         
                                         of Veep just as a game, a lark.
                                         
                                         And I watched as he spent, as David Mandel spent really a long, long time, like hours,
                                         
                                         fine tuning a single joke that would go by in 14 seconds on the show.
                                         
                                         And I was just so impressed with the rigor
                                         
    
                                         that they approached anything.
                                         
                                         And also, the actual process was amazing.
                                         
                                         It was a process called the alts,
                                         
                                         in which they tried different versions
                                         
                                         to calibrate a joke to its finest level.
                                         
                                         With Roz Chast, I knew a cartoon was made very quickly and I was curious about
                                         
                                         the, I mean first of all I love Roz Chast, but second of all I was curious about the,
                                         
                                         you know, a play like Angels in America takes years and years and years to make and a cartoon
                                         
    
                                         is made in 15 minutes.
                                         
                                         And I was curious whether the essential dynamics
                                         
                                         were any different and they're not fundamentally.
                                         
                                         And then it occurred to me that really I have there,
                                         
                                         I also in a footnote in that chapter,
                                         
                                         it's like when you crack a joke at a dinner table,
                                         
                                         it's essentially the same thing.
                                         
                                         It's just a crazy sped up metabolism
                                         
    
                                         that all making is really somewhat the same.
                                         
                                         It just has different manifestations in different contexts.
                                         
                                         A lot of the book feels to me like an extended
                                         
                                         ode to a certain period in American culture,
                                         
                                         which is the period between the arrival of the
                                         
                                         Macintosh and the arrival of social media, which
                                         
                                         is your turf, right?
                                         
                                         Your first seven days.
                                         
    
                                         I love that idea.
                                         
                                         Yeah. I mean, I always think of it, I talk about it with friends as the spy magazine turf, right? You're for studies in seven days. I love that idea. Yeah.
                                         
                                         I mean, I always think of it. I talk about it with friends as the spy magazine
                                         
                                         era, right?
                                         
                                         When you had this amazing tool to produce something,
                                         
                                         but it was going to last and it was going to not be
                                         
                                         so freaking evanescent the way Twitter is, you know?
                                         
                                         And so a lot of this stuff feels in the best way, like museum exhibits, like here's what was
                                         
    
                                         happening during the French revolution or during
                                         
                                         the writing of angels in America.
                                         
                                         Yeah, I guess that's true.
                                         
                                         I mean, it's, you know, that you're right.
                                         
                                         That is my era.
                                         
                                         I'm 60, almost 67 years old.
                                         
                                         That's the, this was the, you know, this was the
                                         
                                         era I lived through.
                                         
    
                                         Um, but I'm not sure.
                                         
                                         You know, it's some crazy level. I'm not sure that making some of the, you know, this was the era I lived through. But I'm not sure, you know, at some crazy level, I'm not sure that making some meme
                                         
                                         that goes viral is fundamentally different than writing on paper a 900 page novel.
                                         
                                         It's a little different, but not really. So that as modes change as to how we express
                                         
                                         ourselves and make different kinds of art, if
                                         
                                         you want to call it art, I became very loose
                                         
                                         with that phrase.
                                         
                                         It's about creating period.
                                         
    
                                         I think the basic outline remains similar.
                                         
                                         Do you feel like you know more about the
                                         
                                         creative process than you did?
                                         
                                         Or do you know 43 fantastic anecdotes about the creative process?
                                         
                                         Oh, that's such a good question.
                                         
                                         I guess I feel I know more and of course I know more about what I don't know.
                                         
                                         That's, you know, you learn anything you like you, you understand.
                                         
                                         Well, I'm never going to understand that.
                                         
    
                                         That's, you know, I just crazily
                                         
                                         obsessed with the idea of like, where does one get one's voice? You know, why
                                         
                                         does Roz Chast sound like she sounds? Why does Michael Cunningham sound like what
                                         
                                         he sounds? Why does a painter like Amy Silman paint the way she does, which is so
                                         
                                         distinctively? Or Kara Walker, or there's a wonderful photographer
                                         
                                         named Gregory Crutzen, who all his pictures look like they're all... He's a... I should
                                         
                                         explain, I guess, who he is. He's a photographer who makes these sort of giant photographs,
                                         
                                         which are like stills from movies, which look like they have a before and after
                                         
    
                                         the way that a movie still might, but they don't. They're just meant for the viewer to
                                         
                                         fill in them him herself, what's kind of happening in the picture. They're wonderful. Anyway,
                                         
                                         all of his pictures, even though they're all sort of separate projects, look like they
                                         
                                         could fit into a single movie. The sensibility is that in common and this is true for you know musicians
                                         
                                         etc they sound like themselves so why do you sound like yourself why do you paint
                                         
                                         like yourself where does one get that individual imprint or sensibility and
                                         
                                         this is a question I asked everybody and of course nobody can answer that
                                         
                                         question it's like where does personality come? You can trace it a little bit.
                                         
    
                                         You can, you have certain personality ticks that
                                         
                                         are like your parents or something like that.
                                         
                                         But fundamentally these things are mysteries.
                                         
                                         So I'm both more informed and more intrigued by
                                         
                                         the mysterious aspect of all of this.
                                         
                                         Let's see if this works.
                                         
                                         I want to ask you about one of your own masterpieces.
                                         
                                         Okay.
                                         
    
                                         This is a deep cut, uh, but I've been following, I
                                         
                                         mean, I worked in magazines until, until I had to
                                         
                                         work in Substack.
                                         
                                         Um, uh, and, uh, one of the most extraordinary
                                         
                                         moments in your career was the nine one one issue
                                         
                                         of the New York times magazine.
                                         
                                         You've been back at the times for a couple of years, running the magazine, trying to find your own style with a newspaper magazine insert.
                                         
                                         Suddenly a chunk of lower Manhattan falls down and
                                         
    
                                         you've got about a 10 day lead time before your
                                         
                                         issue is going to come out.
                                         
                                         Right.
                                         
                                         And you don't, you have no idea what the future's
                                         
                                         going to look like.
                                         
                                         And to some extent, that issue of the magazine
                                         
                                         was about that.
                                         
                                         Do you remember that moment?
                                         
    
                                         Do you remember?
                                         
                                         Oh my God, yes.
                                         
                                         So 9-11 was a Tuesday of the magazine was about that. Do you remember that moment?
                                         
                                         Do you remember?
                                         
                                         Oh my God, yes.
                                         
                                         So 9-11 was a Tuesday and the magazine
                                         
                                         closes on a Friday and that Friday is for the
                                         
                                         following Sunday, for the, not the immediate
                                         
    
                                         Sunday, but the following Sunday, 10 day lead.
                                         
                                         And we had, you know, it's Tuesday.
                                         
                                         We had the whole issue planned.
                                         
                                         Everything was, I wouldn't say nearly done, but
                                         
                                         it was certainly very much in
                                         
                                         motion. And we got to the office with great difficulty, of course, because it was 9-11.
                                         
                                         And then while we were at the office, we saw the second tower fall. And it began to occur to me
                                         
                                         that everything that we were doing had to be jettisoned, and that we had
                                         
    
                                         essentially several hours to figure out what we could make that would last, that would say
                                         
                                         something about what we had just experienced and what we were going to experience that could just sit there for 10 days and not
                                         
                                         be useless. And we gathered everyone together and what we realized was that that day itself was of
                                         
                                         such enormous historical interest and was so unlike any other day that anyone had ever experienced
                                         
                                         that we would concentrate on the day.
                                         
                                         So we did an issue called Remains of the Day.
                                         
                                         And if a journalist is worth anything,
                                         
                                         they want to write about what is important
                                         
    
                                         or what is significant or rich or moves them unusually.
                                         
                                         And so our entire world of contributors was extremely eager to join in this project,
                                         
                                         as well as some extraordinary photography that Kathy Ryan, who was the photo director of the
                                         
                                         magazine, was able to assemble. And then Janet Froehlich, who was the art director,
                                         
                                         found this project called the Towers of Light that was conceived by these two artists that they were
                                         
                                         trying to raise money and get permission to beam two towers of light into the sky where
                                         
                                         the World Trade Towers had fallen. We put this all into an issue in 48, 72 hours. Then we liked what we had done. It was really kind of extraordinary to us inside. And this is,
                                         
                                         you know, 2001, so this was a very uncommon thing. But we went, the Times did have a
                                         
    
                                         a born-ing website and we said, look, what if we put this up right now as a digital issue,
                                         
                                         so that as soon as we were finished with it,
                                         
                                         we were able to publish it.
                                         
                                         And it was fine with us to scoop the physical version
                                         
                                         of the thing that would appear 10 days later.
                                         
                                         And we did, and that was obviously a first.
                                         
                                         And to this day, it's still one of the most satisfying
                                         
                                         creative experiences as a magazine maker, I can imagine.
                                         
    
                                         And the fact that we were able to do it in 72 hours was kind of shocking in retrospect.
                                         
                                         It was like much more complex issue than the things we had taken months and months and
                                         
                                         months to do before.
                                         
                                         But it was largely because of the adrenaline of the moment and because we had so much practice.
                                         
                                         As magazine makers, week after week after week, you make practice.
                                         
                                         And just to bring it back to the themes of the book, I'm happy to talk all you want about
                                         
                                         magazines.
                                         
                                         I love magazines.
                                         
    
                                         But so much of what you're able to do has to do with what you have previously done and
                                         
                                         what is in your bones and what is in your experience.
                                         
                                         And that's why all these people in the book, for the most part, they started making things very
                                         
                                         early and they had certain skills and habits that were ingrained very early. It's the same way as
                                         
                                         an athlete. Athlete has body memory, training is really important. In almost all of these cases,
                                         
                                         their training as artists were very important as well.
                                         
                                         You also clearly have a soft spot for collaborative creation.
                                         
                                         I mean, the, whatever, the moment, the magic is a secret locked up in someone's head,
                                         
    
                                         but they've also got to get a play on, or they've got to get an issue out, or they've
                                         
                                         got to have something on TV next Tuesday.
                                         
                                         That's an interesting dynamic too.
                                         
                                         Well, there's two different issues.
                                         
                                         I just may be worth untangling just a bit.
                                         
                                         So one of them is yes, the group.
                                         
                                         There's a chapter about David Simon who made the
                                         
                                         wire in which someone describes, you know, David
                                         
    
                                         Simon really creatively got off on the bounce.
                                         
                                         This phrase, the bounce, which is basically, you
                                         
                                         know, creative ricochet, the way
                                         
                                         one idea passes to another and gets better and better and better, which I recognize very, very
                                         
                                         much from my own career and which I have a tremendous amount of affection for. Although
                                         
                                         most of the people in the book made work by themselves, you know, novelists and playwrights
                                         
                                         and painters and songwriters even at some
                                         
                                         crucial point they're by themselves in a room even if later they go into a studio
                                         
    
                                         with producers and musicians etc. So that's one aspect and the other aspect is
                                         
                                         the deadline. You know, the constraint of having to make something for something
                                         
                                         that almost scary obstacle of yikes I have to let it go by Tuesday, was really very, very
                                         
                                         common that people are very, very moved and do their best work often when there is a cutoff,
                                         
                                         when there is constraints, just back to Tony Kushner for a second, constraints of all kinds.
                                         
                                         When he was writing Angels in America, which of course is a play, it's kind of a call it a gay play. It was commissioned
                                         
                                         by the Eureka Theatre Company, who had a standing company they had to employ,
                                         
                                         and there were just four straight actors. So he had to actually write the play. He had to construct
                                         
    
                                         the play in a way that these four actors made sense as the actors playing them. And that,
                                         
                                         you know, wasn't just a kind of practical solution. It became a kind of creative impetus
                                         
                                         because the play was written, there were characters written
                                         
                                         because of these four specific individuals. So constraint as a
                                         
                                         rule proves to be very, very significant.
                                         
                                         There's a hilarious and beautiful moment in that
                                         
                                         chapter when he and Oscar Eustis, the head of the company,
                                         
                                         get the check from the National Endowment of the Arts. And he looks at the check and it's got an
                                         
    
                                         American flag or an eagle, you know, watermark on it. And he says, well, I guess the American
                                         
                                         people want me to write a play, so it better be something big. You know?
                                         
                                         Right. Right. That's great.
                                         
                                         It's always kind of amazing where we get our inputs from.
                                         
                                         Yeah.
                                         
                                         Cause a hell of a lot of people cash that check
                                         
                                         without really looking at it.
                                         
                                         Although really one of the, you know, certainly,
                                         
    
                                         uh, universal aspects of artists is they pay attention.
                                         
                                         They just see things that just go by very quickly for,
                                         
                                         uh, most people.
                                         
                                         One of the things I like about this book is that it doesn't really work as a transactional how-to book.
                                         
                                         I mean, I'm going to press it from now on to the end of the day into the hands of people who are struggling with the creative dilemma.
                                         
                                         But it doesn't sit well on the self-improvement shelf.
                                         
                                         No, no, no. It's not a YouTube video, that's for sure. Yeah.
                                         
                                         Do you have any desire to do a sequel? Would a second installment make any sense?
                                         
    
                                         It could. I'm not sure I want to do it, but I, you know, I could see there was a long and
                                         
                                         pretty hilarious conversation I had with Warren Beatty.
                                         
                                         This was also in a footnote.
                                         
                                         I was trying to get him to participate
                                         
                                         and talk about the making of Shampoo,
                                         
                                         one of my favorite movies,
                                         
                                         and also a movie that I happened to know
                                         
                                         had gone through a lot of creative turmoil
                                         
    
                                         on its way to being,
                                         
                                         and I thought that was interesting,
                                         
                                         and I wanted to explore it,
                                         
                                         and he was like, ah, blah, blah, blah, he was like talking to me over the course of a two, two and a half
                                         
                                         hour phone calls, almost, I think.
                                         
                                         And I must've said three words in those.
                                         
                                         There's just one long monologue.
                                         
                                         And after the first one, I really thought he was going to do this.
                                         
    
                                         By the second it was clear he didn't want to do this, and he was kind of disputing the entire
                                         
                                         point of the book, which was to be talking about the solo act of creative making,
                                         
                                         which he thought was never happened. And he gave a long, long story that he had a conversation with Stanley Kubrick, which
                                         
                                         was you have to have on a film set, which of course is the experience he knows best,
                                         
                                         you have to have at least one argument a day.
                                         
                                         And then of course, that was a big theme of the David Simon chapter two was arguing.
                                         
                                         And I think if I was to do a sequel or someone else should do this book, it would be about making creative work in a group, making creative work in which is not really something that my book
                                         
                                         much gets into. My book is very interested in the inner dialogue as opposed to the outer dialogue.
                                         
    
                                         That aspect of working in a company is a little iconoclastic because the mythology of art has
                                         
                                         so much to do with the tortured soul. Yeah. Yeah. And yet, uh, so, so much of the manifestation of it is, uh, is social.
                                         
                                         Um, Hey, you've done a lot of things in your career.
                                         
                                         How does it feel to have a book out?
                                         
                                         Weird.
                                         
                                         It's very weird.
                                         
                                         I mean, at the making of a book itself, it's really is more the weird part, which
                                         
                                         is that you're like, you're returning
                                         
    
                                         to certain themes, but you're in a room by yourself for so long. And I'm not used to that. I'm just
                                         
                                         used to playing with other people. And I really enjoy that. So the making of the thing by myself
                                         
                                         was torture, really. I mean, I really enjoyed the, really loved the interactions with
                                         
                                         artists, loved that. I also really loved, well you'll understand this as a
                                         
                                         magazine person, I really loved the making of the book, the working with the
                                         
                                         designers and the, you know, the project manager I had and getting the images to
                                         
                                         play with the text and to try to do something maybe interesting
                                         
                                         with the book form that was not something
                                         
    
                                         that people had ordinarily done.
                                         
                                         But in between that was the writing.
                                         
                                         And I found it maddening and scary
                                         
                                         and I had to really teach myself how to write
                                         
                                         because I had some terrible ideas about how to write
                                         
                                         and how to be a writer when I first started to write the thing.
                                         
                                         So it was a very lonely experience
                                         
                                         and now the great thing about publishing a book is that it's public facing. And so, you know,
                                         
    
                                         the book's out there and as a consequence I've had a gazillion conversations with people about
                                         
                                         what they're responding to in the book and actually they're constantly surprising me.
                                         
                                         And, you know, they love this chapter, X chapter,
                                         
                                         because of this reason and that reason,
                                         
                                         it reminds them of this.
                                         
                                         I love that conversation.
                                         
                                         And that sense of the book being in people's lives
                                         
                                         and in their minds is deeply satisfying.
                                         
    
                                         It's really nice.
                                         
                                         It's just also fun.
                                         
                                         I love holding the book.
                                         
                                         I mean, there's something about making something.
                                         
                                         I mean, I always loved holding a magazine. I always loved that, you know,
                                         
                                         back in the grand days of print,
                                         
                                         when you could hold the physical object of a magazine,
                                         
                                         it was deeply satisfying.
                                         
    
                                         But a book's even more, because it's meant to last.
                                         
                                         I love this cloth cover.
                                         
                                         I love feeling the texture.
                                         
                                         I love all that stuff that I'm sure
                                         
                                         most people wouldn't care about, but I love.
                                         
                                         It deals with a lot of stuff that has'm sure most people wouldn't care about, but I love.
                                         
                                         Pete It deals with a lot of stuff that has been created only in the last few years,
                                         
                                         but the artifact, the book itself, when I saw photos of it and then when I picked it up,
                                         
    
                                         it feels like a really cool book that you discover on someone's bookshelf that's been around since the
                                         
                                         70s. Paul You know, it's, because I did part of the book in
                                         
                                         in Yaddo, the writers and artists retreat, you know what that is?
                                         
                                         And they have a library.
                                         
                                         And, you know, as I was writing the book, I went into the library and I thought, wow, you know, what I really want is 50 years from now, somebody to be kind of walking in this room.
                                         
                                         And they just see it on the shelf and they
                                         
                                         never heard of it. And they take it down and they pour over and maybe it means something to them,
                                         
                                         I hope. But in any case, they enjoy the discovery of this kind of long lost thing. And I liked that
                                         
    
                                         idea. Adam Moss, it was a great pleasure to catch up to you and to talk about creativity. The name
                                         
                                         of the book is The Work of Art and it's everywhere. And I look forward to seeing what you come up with
                                         
                                         next. Thank you. Thank you so much. Really enjoyed it. Thank you.
                                         
                                         Thanks for listening to The Paul Wells Show. The Paul Wells Show is produced by Antica.
                                         
                                         Our producer is Kevin Sexton.
                                         
                                         Our executive producers are Laura Reguerre and Stuart Cox.
                                         
                                         Our opening theme music is by Kevin Bright.
                                         
                                         And our closing theme music is by Andy Milne.
                                         
    
                                         We'll be back next Wednesday.
                                         
