The Personal Finance Podcast - Ive Read 576 Books On Money and Business - These 21 Will Make You Rich.

Starting point is 00:00:00 On this episode of the personal finance podcast, 21 books that will make you rich. What's up, everybody? Welcome to the personal finance podcast. I'm your host, Andrew founder of mastermoney.com. And today on the personal finance podcast, we're going to be talking about 21 books that will make you rich. If you guys have any questions, make sure you hit us up on the master money newsletter at mastermoney.com slash newsletter.

Starting point is 00:00:47 And follow us on Spotify, Apple Podcasts, or whatever podcast player you love listening to this podcast on. And if you're getting value out of the show and want to help out the show, consider leaving a five-star rating and review on Apple Podcasts, Spotify, or your favorite podcast player. And don't forget to check us out on YouTube. This episode is also on YouTube. You just search my name, Andrew Jen Cola, and you'll be able to find us on YouTube

Starting point is 00:01:11 and watch these podcast episodes. there as well. Also, on YouTube, we'll have the images of each of these books. We'll be showing you some information on these books. So I think it's really, really helpful to watch on YouTube as well. Now, today, we're going to be diving into 21 books that had a massive impact on my life. Now, I have read a book a week for well over a decade. And so this is something where I only read like business and finance books for the most part. And mostly it's always, always, always nonfiction books. And the real reason why I started to read nonfiction books was first, I wanted to work on myself. And books are at a fantastic way to work on your own personal development.

Starting point is 00:01:53 And I think it's really, really important to do that. But there was a book called Rich Habits, which is not on this list, so we can add it into here if we want to. But there's a book called Rich Habits by Tom Corley. And what Tom Corley did was he interviewed a ton of different millionaires and really, really wealthy people. And he was looking for the habits that they all had that were an overlap. And one of the most important habits that most of them had was they read at least 30 minutes every single day and they read nonfiction books. They were working on their personal development. And I think one of the most important thing that every single person who watches or listens to the personal finance podcast needs to understand is that you need to spend

Starting point is 00:02:31 time working on yourself. You need to spend a bunch of time working on yourself. It needs to be part of your day is spending hours working on yourselves. And the best way to do that if you're just starting off is books. Books will allow you to gain so much knowledge over time. So how do I read? One of the ways I read now is I used to only use physical books. And this was something that I still love physical books. The problem is they started to really accumulate in my house. And I don't like having a ton of books in my house. My shelves at home are really, really filled up with books now. and so I've switched to a Kindle Paperwhite. And the Kindle Paperwhite has honestly been absolutely amazing.

Starting point is 00:03:11 I get the same feel as a book, but I'm able to store thousands of different books inside of one little device. And so I don't have books all over the place. It was driving my wife crazy to have books in the nightstand. I'd have them all over the place. And so I try to read a book per week, if possible. Now I used to be able to do this very easily before kids. Now it's a little bit harder, but if I take time out of my day to make sure that this is

Starting point is 00:03:31 something that I prioritize, then I'm able to read a book every single week. Now, how do I do this? How do I actually think through reading a book per week? I will take out a book and I will look at the number of pages in a book. It's very simple. Then I would divide the number of pages by seven and I would read that many pages every single day. Some books are way longer so you need to carve out more time. Some books are shorter. If you have some of those really long books, like one example is Titan, which is a biography of Rockefeller. And so Titan is one where I had to take you know, two and a half weeks before I could actually, you know, nail this out. Otherwise, I'd be spending like two hours a day reading. And so I read slowly. I'm not a speed

Starting point is 00:04:10 reader. Usually I'm trying to regurgitate the information. I'm trying to take in that information. So I am not someone who spends a lot of times speed reading or try to read as fast as I can. It's not going to work for me. And so I try to, I read for the information. I read to understand. I read to think. And I read to ignite ideas. And so because of this, I am trying to read slower and it's worth my time to read a little slower if I can't. And so there's a bunch of reasons why somebody should read, but I'm going to dive into now the 21 books that you should consider. These are the books that change my life and I'm going to talk about why in each and every single one. All right. So the first book that I'm going to give you, and these are in no particular order.

Starting point is 00:04:54 Honestly, I love all of these. So there's no order to these, but I think they are, we're going to be really, really helpful, is the Almanac of Naval Ravacant. So if you've never read this book. This is a book just filled with wisdom. I think this is one of my favorite books that I have read over the course of the last five years. And this is a book that kind of talks through a ton of different pieces of wisdom where it's health, wealth, wisdom, how to actually retain knowledge, all this different stuff. And so Naval, if you don't know who that is, he's a successful entrepreneur, he's an angel investor. He has a great Twitter as well. But he talks about topics like achieving wealth, achieving happiness. He talks through making better decisions. And I think all of these are really important

Starting point is 00:05:36 to understand. This is a book that you could likely read over and over every single year. And so what he does is he talks about building wealth, specifically, you know, wealth versus money, how to productize yourself, specific knowledge accountability, kind of how to gain knowledge so that you can make more money. All of these are all centered around that book. In addition, he talks through happiness, how he found happiness, how you need to think about happiness, and how you need to model your life and your money towards being able to find that happiness. I think it's really important to understand that. He talks about decision making. He talks about relationships. He talks about learning and growth. And so all of these are centered around this one book. What I love about it, though, is that you can

Starting point is 00:06:17 read it pretty quickly. It's one that once you start reading it, I read this book in like a day. And the reason for that is it's just so much wisdom inside of this book that I was just high highlighting and underlining over and over and over again. Now, one thing I didn't note up top is what I love about using the Kendall is that you can highlight and underline and then you can save it to a tool like readwise. This is a tool called readwise.io. And readwise will actually save all your highlights. So if you want to review a book, you can go in and look at all your highlights to review some of this stuff. And it's really important to actually do that because it will help you retain most of the information. What they say is most people only retain like 7% of a book.

Starting point is 00:06:54 and so if you can actually have these highlights, you can go back into Read Wise and kind of read through that stuff. And so I love that tool, by the way. It's just a side note here. So number one is the Almanac by Naval. Most people know him as Naval. And so that is a really, really good book talking through just health, wealth, wisdom, basically. Number two is Traction. So anybody who is a business owner who has not read Traction, I highly, highly, highly recommend traction. Traction basically is a framework on how to run your business in every single area of your business. It will go through marketing. It will go through how to hire people. It will talk through how you can actually start to engineer your team. But in addition,

Starting point is 00:07:39 one thing that traction changed for me is just making sure that you have systems in place where your business can run without you being there. And so if you can implement the EOS system or implement some of these systems, you will be able to be very successful in business. So one person, for example, who came on this show, who implemented traction in his business was Brandon Turner. Brandon Turner was on the show recently. If you haven't heard that episode, it is amazing. I've gotten a lot of emails from that episode just talking through that. And so Brandon goes through and says, hey, I'm going to implement traction and use this as my basically my business Bible to be able to run our company. And he scaled his company to a billion dollar real estate portfolio. And he says it's because he utilized traction and the

Starting point is 00:08:21 principles in traction. It's going to be talking about how to find your growth channels. It talks about how to have persistence and patience with the entire system. And so I think this is one most people, if you are a business owner, it's a must read. And I think you need to consider implementing it as well. Number three is the simple path to wealth. The simple path to wealth is one that absolutely is on par with exactly how we think here at Master Money. And it is one of the best books out there that is going to distill a ton of information into one book that is very simple to read. What does the simple path to wealth talk about? First of all, it talks about how to kind of go after financial independence and achieve financial independence in a very simple way. It talks about

Starting point is 00:09:06 the 4% rule on how that works. Talks about how to kind of achieve retirement, how to find your number. All of these really, really important. It also talks about figuring out how to get FU money. And FU money is where you can say, hey, I don't have to work at this job anymore if I I don't want to. Instead, I can have enough money to sustain my lifestyle and be able to have financial freedom. And J.L. Collins had financial freedom very early on in life. It talks about the power of index funds, which you know your boy loves index funds. And that is something that I think is really important. He loves VTSAX, and that's where he talks about the one fund portfolio. It talks about how to avoid debt in the systems he would put into place if you were into debt.

Starting point is 00:09:45 It talks about the 4% rule. It talks about simple investment strategies and how you can simplify your investments so you don't have to just have all these complicated portfolios or day trading or anything else like that. Simple path to wealth, I recommend to every single person who is interested in getting better with their finances. Absolutely an amazing book. And it's a must read on my list. Number four, this is a book that absolutely changed my life for the better. And a person who absolutely changed my life for the better. It is called Poor Charlie's Almanac. And it is by Charlie Munger, the late great Charlie Munger who just passed away this past December and has a huge impact on me. We did an episode talking about some of the lessons that I learned from Charlie Munger,

Starting point is 00:10:27 but in this book, it is one that is just jam-packed with his wisdom. Now, I want most people, you hear me to use this term wisdom. Wisdom is something I think most people need to chase after. Wisdom is a very, very powerful thing to chase after. And if you look at wise people, I'm not talking about smart people. Now, smart people, you know, they're born with it. Wisdom is God-givened and it's earned. And so this is something where I think that for most people, if you can chase after wisdom,

Starting point is 00:10:56 it's going to help you so much in life. It's going to help you decipher between various situations that come up in life. It's going to help you network with other people. It's going to help you make sure that you make the right decisions for your family. And so chasing after wisdom and looking for books that are going to increase your wisdom is going to help you make more money. It's going to help you in life and it's going to help you achieve your dreams that you want. So when it comes to this, in poor Charlie's Almanac, Charlie Munger, one of the wisest people to ever live,

Starting point is 00:11:21 he talks through some of his mental models and how he thinks through different problem solving and issues. He talks about the lattice work of knowledge in this book, which is understanding interdisciplinary connections. He talks about inversion, which inversion is one of my favorite things to talk about because what Charlie does is he says invert, always invert. And what that means is that instead of thinking about all the great things that could happen if when you open a bit, or when you start to do a project or whatever else you do, I want you to invert. Think of all the things that could go wrong and work backwards from there and then you start, meaning that you are going to cover all the issues that could come into play, how you can fix those issues up front, and make

Starting point is 00:12:01 sure you have a plan to defend against any of those issues that may come up. And so that's how Charlie kind of thinks through all of his problem solving, and I love that. He also gives worldly wisdom, which is developing a basic foundation of wisdom that can help you in everyday life. And he talks about avoiding bias, meaning don't have any bias for anything. Recognize that you need to mitigate cognitive biases. And I think that's really, really helpful. I love that part of it because it will tap into your money psychology. It will tap into your business psychology. And all of these, I think are really, really important for most people to understand. And so poor Charlie's Almanac, I originally paid $90 for my version. I don't have it here. It's back at my house. It's not in the

Starting point is 00:12:38 studio here. But poor Charlie's Almanac, I bought this big book that was $90. That was the cheapest I could find it. It used to be like $150, $200 book. Now it is made available to everybody, and it is like $9 or $10. It is well worth the money to pay for poor Charlie's Almanac. I'm actually going to get the Kindle version so I can read it once a year. That's on my once a year reading list. Naval's book as well. Those are two of my one-year reading list.

Starting point is 00:13:01 Number five is The Millionaire Next Door. Now, The Millionaire Next Door is the book that got me into personal finance, investing, teaching people about wealth. This was the book that absolutely changed my life. and it changed my perspective on building wealth. Why? Because what the millionaire next door shows you is all of a sudden you think millionaires have these flashy Lamborghinis and they drive these fancy cars and they go to these fancy parties and they have these massive, massive houses. The author of The Millionaire Next Door studied a bunch of different millionaires and found

Starting point is 00:13:31 actually most millionaires live a modest lifestyle. They save more than they spend. They save a portion of their income every single month. They develop children who are also very self-sufficient. They're frugal. They're very good at wealth accumulation, meaning they save and invest smartly. Most of them are self-made millionaires, meaning they are first-generation millionaires. And they all are looking to achieve financial independence. And there's a bunch of different tenants of the millionaire next door that I think are really, really important. If you have not read that book, along with a simple path to wealth, if you are just looking in interest in personal finance, those two are must-reads put together because I think it's going to really help you see and change your

Starting point is 00:14:10 mindset when it comes to building wealth. You need to have the mindset of the millionaire next door if you want to invest or if you want to build wealth whatsoever. If you want to be a wealth builder, those are two of the mindsets I think you need to have and you need to read both those books. For sure. Another mindset shift is a book by Robert Kiyosaki. Now Robert Kiyosaki is known for Rich Dad Poor Dad. But I'm going to give you the other one because I love Rich Dad Poor Dad. That changed my mindset on real estate investing and changed my mindset on how to kind of try to get cash flow and leverage different things. But the other one that people talk less about that I think is really, really important is the cash flow quadrant. Now the cash flow quadrant

Starting point is 00:14:51 recognizes your income sources, and this is actually a book about income. And it takes your income sources and puts them into four different quadrants. You have the employee, you have the self-employed, you have the business owner, and you have the investor. And so what Robert Kiyosaki wants you to do is he wants you to shift from the left side of the quadrant, which the left side of the quadrant is employee and self-employed. And he wants you to go to the right side of the quadrant, which is business owner and investor. And the more that you can do this, the wealthier you can become over time. And so what it talks about is it talks about the importance of mindset. It talks about the importance of financial education. It talks about the importance of creating passive income and give some stories on how you can do that. And then shifts to escaping the rat race,

Starting point is 00:15:35 meaning not being in the rat race anymore and you can be able to do what you want with your time every single day and it gives you those mindset shifts. So I love the cash flow quadrant. I think everybody needs to read that. And don't let it kind of discourage you. You know, a lot of times some of these books will promote entrepreneurship as the main source of what you need to be doing. It's not always the case, but it's very important to understand how some of this stuff works so that you can invest. Even if you're working in nine to five, you can invest in businesses and be able to have some additional cash flow coming in as well. So cash flow quadrant is, is number six. Number seven, this is one that is going to go hand in hand, and it should be

Starting point is 00:16:11 in part of your personal finance playbook, which is the little book of common sense investing by John C. Bogle. So if you don't know who John C. Bogle is, he is the founder of Vanguard and is the godfather of index funds. So essentially, John Bogle is one of the most influential people in my life because what he does is he argues that low cost investing is the way to go. And it's the way a lot of the world is going right now to low-cost investing. Reason is the person who is not a professional investor. Most likely cannot beat the market. This book goes into a ton of different reasons why. So first, it's going to talk about an index fund. So if you're interested in index funds, this is a great place to look. Secondly, it's going to talk about how impactful costs are on your

Starting point is 00:16:54 investments and how you need to make sure that you keep costs low. It's going to talk about market efficiency. And he argues that the stock market is very efficient. It's going to talk about the power of compounding in this book and how compound interest can really help you accelerate your path to wealth. And then lastly, it's going to help you stay the course and teach you why you need to stick and stay to the course that you chose. And that is a great section, just staying the course for those who may get discouraged when the market goes down a little bit or it changes and shifts slightly. That's a great book to even just read that section and read your highlights and notes in that section. So the little book of common since investing by John C. Bogle is really, really powerful, and most people who are

Starting point is 00:17:34 interested in investing in the market need to read that book. Let's take a break and we'll be right back. I remember when I needed to hire someone fast, but finding the right person quickly felt impossible. And if you've ever been there, you know how stressful this can be. That's where Indeed comes in. When it comes to hiring, Indeed is all you need. Instead of struggling to get your job post noticed, Indeed's sponsor jobs help you stand out and hire. faster. Your post jumps up to the top of the page, making sure it reaches the right candidates. And it makes a huge difference. Sponsored jobs on Indeed get 45% more applications than non-sponsored ones. And there's no need to wait any longer. Speed up your hiring right now

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Starting point is 00:20:33 the clarity you need with plans that harmonize your business, your family, and your dreams. Get financial advice that puts you at the center. Find your advisor at IGPrivatewealth.com. Number eight is Deep Work by Cal Newport. So Deep Work is one that argues that basically you need to learn how to focus. And in this day and age, when we have, have a major problem focusing. Deep work is a book that I read even before social media was really getting crazy before TikTok even existed and all these other other things. I read Deep Work and it was one that really helped me become more productive and it is one that I still use the strategies from Deep Work today to make myself productive. I run multiple companies. I do a lot of different

Starting point is 00:21:20 things. I have now three kids under the age of six. And so because of this, I need to be extremely productive. Deep work is the book that helped me become really productive. So it talks about deep work versus shallow work and how to separate the two of those, especially because I have to do creative endeavors and I have to do very specific business endeavors. There's deep work and there's shallow work that I need to be doing. It talks about the importance of focus and how to figure out how to focus and get those deep work sessions in and where to put those deep work sessions that work best for you. It gives you rules for finding deep work and how you can actually schedule sessions. You can embrace boredom, goes through some of those topics that you have available there. It talks about

Starting point is 00:22:00 productivity and value and how to get the most out of both of those so that you can do your best work over time. And it also talks about work-life balance where he has what he calls a shutdown, where at the end of every single day, he shuts down everything so that he can actually spend time with his family and his friends and be able to do what he wants throughout the day. So Deep Work is a very, very good book. Cal Newport is one of my favorite authors by far. Every book that he puts out I read. And it is one that I think most people should be reading. That was my favorite one because that just started me off on the Cal Newport train.

Starting point is 00:22:33 And it was one that I think a lot of people will get a lot of value out of. Number nine is the Warren Buffett Way. So the Warren Buffett way is a book about Warren Buffett's life, but it's more so about Warren Buffett's business deals is what I like about this one. So there's a book called The Snowball that most people recommend about Warren Buffett. Great book. I love that book. The Warren Buffett Way actually changed,

Starting point is 00:22:55 my thinking when it came to buying businesses. And it's by Robert G. Hagstrom. And it explores all of his investment strategies. It explores why he made those investments. And he goes to run his entire life on some of the investments that he made. So first of all, what you're going to learn in this book is everything about Warren's investments, why he did that. But in addition, you're going to learn about value investing and why he prioritizes value investing. Now, can you value invest in the stock market today? There's an argument to that. And so it's one of those things that I think you still can definitely when it comes to buying physical businesses. It talks about the circle of competence and why it is important to understand your investments. It talks about margin of safety and how Warren

Starting point is 00:23:35 would de-risk each of these companies. It talks about how he focuses on quality businesses and finding them at a fair price instead of finding a beaten down business at a great price. And then lastly, it talks about the long-term perspective and kind of understanding how you need to think through the long-term perspective. But if you're looking for a disciplined long-term investment strategy, the Warren Buffett Way is a great book. And I really, really enjoyed it because I love diving into each of his businesses, why he bought those businesses. And you can see how much they are making today. And boy, oh, boy, is it crazy on some of these. Some of these, like, for example, he'll buy a business like Seas Candy, for example, and he'll buy that for $25 million. And it makes like four

Starting point is 00:24:14 times per year in dividends now. And so it's just so cool to see the power of compounding over time and what his money can actually do because he had so much time to let this money compound. Number 10, oh, this is a great one, is never split the difference by Chris Foss. If you've never read, never split the difference. This is a negotiation book and it's teaching you how to negotiate, how to look at cues, how to understand how to negotiate with other people. So negotiation is actually a conversation for the most part, and it is actually a collaboration is what this book teaches. And so he goes into detail for different cues on how he would negotiate with high stakes negotiations. So Chris Voss was an FBI hot.

Starting point is 00:24:54 hostage negotiator and he did very high stakes negotiations for the FBI. He goes into great stories in the book on some of these negotiations that he did and some of the tactics that he used. So you'll learn things like tactical empathy, which is how you create understanding so you can influence emotions and negotiations. It'll teach you about mirroring and labeling, which is how you build rapport and trust with other people in negotiations. It'll teach you about the power of no and how no is actually should be always the beginning point of a negotiation. It'll talk about an accusation audit and it teaches you how to address objections before they even arise. And then it talks about anchoring where you can use extreme offers to influence negotiations. All of these are really,

Starting point is 00:25:33 really important, really, really powerful book. One of my favorite books that I read over the course of the last five years also. And Chris Voss has some great content to, if you're ever looking for more content. Number 11 is Influence by Sealdini. So Robert Sealdini has a bunch of great books. Influence is one that I really, really enjoyed. I know Charlie Munger is a big proponent of influence. and this is just a wonderful, wonderful book, kind of teaching you about how the psychology of persuasion works. And so pairing this with Never Split the Difference is going to be a good, good pairing. But psychology is something that you need to be studying if you're in business or if you are looking to really start to progress in your career. It is very important to understand

Starting point is 00:26:11 psychology. So he talks about these six principles of influence. They are reciprocity, commitment and consistency, social proof, authority, liking. and scarcity. And then he also talks about, you know, the ethical use of influence and kind of avoiding manipulative tactics. And, you know, he applies this across a bunch of different fields on how you can use this. So I love this book. I think most people need to learn this. If you have not read any psychology books whatsoever, that's a great one to start with. I think it's really, really helpful. Number 12 is an author that has been on this podcast, Walker Dival. It is By then Build. Now, By Then Build is a book that teaches you how to invest in businesses.

Starting point is 00:26:52 And the argument is that the baby boomer generation is going to be retiring at record rates, and it already is right now. And they own over 50% of the businesses in the U.S. And because of that, there is a massive opportunity to go out and buy businesses. And this is a book that teaches you how Walker did that. And so this was one that sparked my mind into actually getting into investing in businesses. And after I read this book, this was actually recommended to me by Cody Sanchez, who was on this show. And once she recommended this book to me, I read it. And all the sudden, boom, I was off to the racist, absolutely loved it, and then had Walker on the show as well. This talks about acquisition entrepreneurship. It talks about the value of existing businesses.

Starting point is 00:27:32 It talks about the steps to acquisition and the steps you need to be taking, scalability and growth, and then it talks about investment perspective. Now, you're going to read this book, and you're going to get a lot of the information that you need in order to be able to go out and buy a business. But one big thing to note, and Walker talks about this on this episode that we have together is that it is really, really important to make sure that you know that buying a business is a lot harder than going out and buying a real estate property or going out and buying, you know, a stock. Buying a business is you got to put your blood, sweat and tears in there to build that thing. But what this talks about is, hey, you need to buy this business and here's how you

Starting point is 00:28:06 build it based on, you know, some of the criteria that you're looking for within these specific businesses. So really, really good stuff. Number 13 is the millionaire fast lane. Now, I put this on this list for a specific reason. The millionaire fast lane actually argues against the traditional path that I talk about here a lot in this podcast. It actually argues against the 401K process or the Roth IRA process and says that you need to find income producing businesses or income producing assets that are going to help you accelerate your path to millionaire status.

Starting point is 00:28:40 And MJ DeMarco has some great arguments in this book. It is a really good book. and I think there is the contrast between the slow lane is what he calls and the fast lane. I like this book so you can read a contrarian take, but in addition, you can also take, I took a lot away from this that I use in my own businesses as well. And it is a really, really good book. So it talks about the wealth equation, which wealth does not equal net profit plus asset value. It talks about entrepreneurial leverage, which you can leverage your time, your money,

Starting point is 00:29:08 your resources, all of those different things. It talks about control and ownership and how you need to own your business. it talks about rejecting conventional wisdom and embrace risk-taking for faster wealth. All of these, I like to read some of these books and take pieces out of them that I think that will help me in my life. And so in any of these books, you can take pieces from them that will really help you in your life. You don't have to take these all as the Bible. And then you can be able to utilize each of those pieces that are really, really helpful for you. Number 14 is One Up on Wall Street. So One Up on Wall Street is a great investing book by Peter Lynch.

Starting point is 00:29:42 and he wrote this in the 90s. And if you don't know who Peter Lynch is, he ran the Magellan Fund back in the 90s, which had really, really high returns. And he kind of talks about how he invests in stocks, specifically individual stocks over time. And his approach and his style is great. It's a fantastic read. But he talks about why you need to invest in what you know. He talks about the types of stocks that he invested in, why he chose those categories. He talks about research and analysis. And one of my favorite things that he did in his research and analysis, he'd kind of walk around the mall, for example. And when he'd walk through the mall, he'd say, hey, which stores are just packed with people? This is the 90s where malls were actually

Starting point is 00:30:17 relevant. But he would say, which stores are packed with people and which ones are just struggling? And he'd go into those stores packed with people and he'd start talking to the employees and asking them questions about the company and seeing what they knew. And he would actually do boots on the ground research on some of these companies before he invested in them. I think that's a really cool approach and kind of makes investing even a little more fun. He talks through the long term perspective and why you need to be a long-term investor, even if you're investing in an individual stocks and avoiding the crowd and making sure that you make those independent investment decisions. So a great book on investing in stocks is one up on Wall Street. I really, really enjoyed that book.

Starting point is 00:30:53 Number 15 is How to Get Rich by Felix Dennis. Now, How to Get Rich is a very blunt book, and it gives you the blunt reality of what it actually takes to get very, very rich. Now, this is if you want to get tens of millions, if not hundreds of millions of dollars rich, what it takes to do that. And it's a very interesting. And it's a very interesting. And it's a very book and I like to have some of these insights at times just to understand where some people came from and the stories that they had going forward. Now at the end of it, he talks about wealth and happiness and money provides freedom, but it doesn't provide happiness, which I think is super interesting. But he also talks about entrepreneurial realism and he kind of has the blunt reality of what it takes

Starting point is 00:31:29 to get rich. I think the title is kind of cringy for a lot of people, but it really is a good book. He talks about ownership and how to maintain ownership in your business. He talks about execution over ideas and why execution is what truly matters. He talks about luck and timing and luck favors the prepared and persistent. And so it's a really, really good book for anybody who's going to be a business owner or if you're just interested in entrepreneurship and building wealth. I think this is going to be a really helpful book for you. Number 16, the obstacle is the way. So Ryan Holiday is one of my favorite authors out there. Any book that Ryan Holiday puts out or any book that is put out by Cal Newport, I love both those authors. And I think they're

Starting point is 00:32:08 absolutely fantastic. And the obstacle it is the way is based on stoic philosophy. And it teaches readers to turn challenges into opportunities, which I really, really like. I know this is taught to a lot of different pro athletes. And he goes in and has conversations with them and he speaks to them. But it reframes difficulties as opportunities instead. And so I love this book because it has that stoic philosophy, which is like the ancient wisdom. In addition, it has perception in how you can kind of reframe those challenges into opportunities. It shows you what actions to take to overcome obstacles and how to have the will to be able to do that. And it gives a bunch of different examples from history.

Starting point is 00:32:44 So really, really good book, especially if you feel like you have a lot of challenges in life. This is a great book for you to check out as well. Number 17 is $100 million offers by Alex Hermose. So anybody who has a business or is interested in business and you have some sort of thing that you have to productize or you have some sort of service that you have to productize, this is a great book to read. This one I like to have that physical one because it's cool. way that he actually packaged this, but it's talking about having realistic offers, how to value

Starting point is 00:33:12 stack your offers, how to have price anchoring and making sure you're pricing your offers correctly, how to have a market understanding of what you are actually doing and offer positioning, meaning how do you actually position your offers in a specific way that will be conducive for the sale? And so I think this is a really, really good book if you have not read it yet. Number 18 is the book of Proverbs. Now, the book of Proverbs is a book in the Bible. It was written by King Solomon. And King Solomon is known to be the wisest man to ever live. If you are interested in chasing wisdom or if you're interested in wisdom whatsoever, I encourage every single person to read the book of Proverbs. Even if you are not a Christian or if you're not interested in anything like

Starting point is 00:33:52 that, the book of Proverbs will absolutely change your way of thinking. And I promise you that. And so in the book of Proverbs, it talks about wisdom and understanding. There is a ton of different verses talking about wisdom and understanding and how to acquire wisdom, how to acquire knowledge, how to acquire understanding. It talks about righteousness versus wickedness, meaning how to live a good life, how to live a life that is honorable, that is one that when most people would respect. And so that is a great portion there. It talks about hard work and diligence, how to achieve hard work, why it is important to work hard. It talks about the power of words and how powerful your words are in speech and why you need to speak to other people in a specific way, why you need to

Starting point is 00:34:35 speak to yourself in a specific way. It talks about relationships and how to build your relationships. It talks about why you need to be generous. It gives guidance for parents. It is action-packed and filled with wisdom. I cannot recommend this enough. This would be number one in my list if I could. So the book of Proverbs has 31 chapters. So one thing I do is because I like to read it so I learn stuff every single day that I read it is I will read one chapter per day every single day. And that's going to help you read 31. And I'll just do that cycle over and over and over. over again because it is a really, really powerful book. Number 19 is the laws of human nature by Robert Green. Now, Robert Green's most notable book is the 48 laws of power, which is a great

Starting point is 00:35:18 book. A lot of people, they don't even like give that away in prisons anymore because prisoners have used that book in negative ways. And so they took that book out. But what I love is the laws of human nature. And it explores the fundamental principles that govern human nature. And so this book encourages readers to develop self-awareness, understand motivations, master social dynamics. There's a bunch of amazing stuff in this book. It also talks through some of the tactics that influence relationships and influences human behavior. It teaches you how to master those emotions so that you can use rational thinking instead of just getting really emotional over time. It also talks about manipulation and using insights of power and influence. So all of this stuff

Starting point is 00:35:58 is really, really important stuff. Number 20. This is one I am rereading right. now again, I read this every couple of years, the Tao of Charlie Munger. So if you like poor Charlie Dominic, this is another book about Charlie Munger by David Clark that I think is really, really important. And what he does is he collects insights and wisdom from Charlie Munger from all over the place and puts them into one book. And so this is one where it gives the wisdom of Charlie Munger lifelong learning. It talks about his mental models and how he thinks about some of this stuff. It talks about rationality and patience, simplicity and clarity. So if you're interested in business or if you're interested in gaining more wisdom,

Starting point is 00:36:34 this is a fantastic book, The Tao of Charlie Munger. And the last one is one that just came out this year. And I added it to this list because I really enjoyed this book. And I thought it was very, very good. It was well written. And I think that this is going to be something

Starting point is 00:36:49 that can help a lot of people. But it is called Never Enough by Andrew Wilkinson. And Never Enough is a book where Andrew kind of first goes through, he's a billionaire. And it's called From Burrista and a billionaire or something like that. But he is a person who started

Starting point is 00:37:02 business and he talks about very early on how he learned to, A, leverage his time and his energy where he can start to make a little more money. So he started as a barista and started this little web design business. And then from there, realized, hey, I can start to make a little more money doing this and started to scale that business up into a big agency. And once he had that agency developed, then all of a sudden he had this cash coming in and he started to buy other businesses. And as he started to buy other businesses, his wealth started to grow. And it is really cool because he gets at the end of it, you know, he gets to that big B number, that billionaire number, and realizes, you know, every step of the way, it felt like it was just never enough money,

Starting point is 00:37:39 and I always wanted more. And he talks through his psychology of having to figure out how much is enough and then figure out what he really wanted to do with his life after he accomplished all this stuff. And so this is a great book for A, if you want to pursue excellence, 100%, you could follow Andrews footsteps and see how he does that. It talks about service and sacrifice. It talks about mental toughness. It talks about some tough leadership stories that he had to go through and how hard it is to actually lead teams and lead companies and some of the hardships you really have to go through. And I really, really enjoyed this one. And so Andrew wrote a great book out there. And I think it is absolutely fantastic for other people to read as well. So that is a wonderful, wonderful book

Starting point is 00:38:22 that I recommend to everyone just came out this year. And I think it is great. So listen, this is my list of 21 books that will make you rich. You know, if you guys have any questions, make sure you join us on the MasterMoney newsletter by going to mastermoney.com slash newsletter. And you can ask questions there and maybe they'll get answered on the show on our money Q&A episodes. And really, our entire goal is to bring you as much value as we possibly can. Can I thank you guys enough for listening to this episode? I hope you have a wonderful week and we will see you on the next episode. Rosen lasagna, medium power, 15 minutes.

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The Personal Finance Podcast - Ive Read 576 Books On Money and Business - These 21 Will Make You Rich.

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