The Pete Quiñones Show - The Edward Bernays Episodes - featuring Buck Johnson and Philo's Miscellany

Episode Date: October 25, 2025

3 Hours and 21 MinutesPG-13Episode 835: Reading Edward L. Bernays 'The Engineering of Consent' w/ Buck JohnsonEpisode 1175: The Life and Work of Edward L. Bernays w/ Philo's MiscellanyPhilo's YouTube ChannelCounterflow PodcastPete and Thomas777 'At the Movies'Support Pete on His WebsitePete's PatreonPete's SubstackPete's SubscribestarPete's GUMROADPete's VenmoPete's Buy Me a CoffeePete on FacebookPete on Twitter

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We're talking thousands of your favourite Liddle items all reduced to clear. From home essentials to seasonal must-habs. When the doors open, the deals go fast. Come see for yourself. The Liddle New Bridge Warehouse. sale 28th to 30th of November. Lidl, more to value. I want to welcome everyone back to the Pekignana show. Returning for another reading. Buck Johnson. How you doing, Buck?

Good. I'm glad to be back for another reading. I enjoy your series of readings in general, so I'm happy to be part of this. Considering I'm reading a book now that we're just, I just recorded part eight with Dark Enlightenment on Race War in high school. I figure something that can be read in one sitting can, you know, a nice break. And this is one of those things that this is one of those essays that like everyone knows. A lot of people have read Bernays. Some people have read propaganda, which came 1920 and 1920,

to crystallizing public opinion a couple of years later. But this is 1947 and where it's after the war. That's very important to this. And it's also the. advent of TVs are starting to pop up in people's houses and more people are getting them. So how do we handle this going forward? When you read it, would you, I know you text me, you're like, holy crap. Yeah, and because it's like, wow, look at this.

This guy has all the brain child. It's like the brainchild behind how to run sciops is what this sounds like to me. And it's like, it hits you. My goodness, this is, he's discovering the, the, the, the, the, the, the, the, of the medium, which was television at the time, which, you know, was a big thing. But now it's like, we are so far past that. Like, but this seems like a text, an essential reading text for anyone who runs sciops, anyone who's in the quote unquote elite or whatever you want to call the people, the oligarchs and whatnot, the control. It's so obvious reading this how a public opinion is

shifted. And, you know, of course, unfortunately, we can use the last several years as part of seeing that or up until the war the wars overseas you know reading this it was almost depressing like god he's it i was right i didn't want to be right but this guy's explaining how it's done well it reminds me of how you'll mention something like this and people will be like well you know it's just a conspiracy theory but it's like okay well no one has no one who's using it is going to say they're using it they're just going to do it and then you see the evidence of it you It's like, you know, there's this book out there that has, let's just say, has protocols in the name of it. And you read it and you're like, okay, so who made this? This is made up and everything. It's like, okay, everything came true.

You know, it's like I'm going through the thousand page right now, the authoritarian personality by Adorno. know and yeah and it's like it's like well you know you can say that that's what they you know this group got together and they they came up they did this study and these are the conclusions they came but you can't prove that they yeah i can kind of prove that they implemented it because everything they suggested was implemented yeah and on a level people uh at least our age probably understand is this pickup artist thing. It's not like the guys that took these courses or involved themselves in the pickup artist community. You don't go to the girl and go, guess what all the things I've learned and I'm

going to say to you, you just do it. And it worked, you know, for some people. I know it's a bit of a douche analogy, but that's the one that popped in my mind. Well, no. I mean, that makes total sense. Yeah. If you're looking, if you're looking to manipulate people, you're not telling them, you're manipulating them. Although they kind of do now. I know. Yeah, now it's right. It's right out in front of us. Yeah. All right. So let me, uh,

let me share this up on the screen. As always, interject whenever I have a feeling you're, you're going to be interjecting pretty quickly because I know I am. Um, this is from 1947. It's called the Engineering of Consent by Edward, Edward L.

Bernays, um, nephew of Sigmund Freud, I believe. Yeah, there's a relation there somewhere. Yeah. And a segment for,

uh, a relative of Sigmund Freud. also started Netflix. Oh, I didn't know that. Yeah. So there's a, that checks out. Yeah.

There's a lot going on here. Obviously, this was written in 47. There's going to be references to things that, you know, don't exist. You know, the amount of newspapers and the amount of radio stations don't exist anymore. Which is scarier now when you implement what he's talking about. Because there's, they're all consolidated. Yeah. So they can be on the same page.

I'm sure everyone has seen those videos of just how they're saying the exact same thing. So I'm going to start. Stop me whenever. And here we go. The engineering consent. Edward L. Bernays, 1947. Freedom of speech and its democratic corollary, a free press, have tacitly expanded our bill of rights to include the right of persuasion.

I'm going to stop right there. That was quick. This is something that our friend, Rachel Tobias, talks about. Mm-hmm. It says freedom of speech comes along with the freedom to socially engineer people. Yeah. And if you don't think the social engineers exist, at this point, I don't know what's telling you. Right.

All right. Onward. This development was an inevitable result of the expansion of the media of free speech and persuasion defined in other articles in this volume. All these media provide open doors to the public mind. Any of us through these media may influence the attitudes and actions of our fellow citizens. The tremendous expansion of communications in the United States has given this nation the world's most penetrating and effective apparatus for the transmission of ideas. Isn't that's just beautiful newspeaker right there.

Yeah. Every resident is constantly exposed to the impact of our vast networks of communications which reach every corner of the country no matter how remote or isolated. Every corner of the world. The world. That's exactly what I have written down. Yeah. And again, this is what 1947 you said. Yeah. It's just amazing to think of these words in our current context and how it's just times a trillian. billion, you know, every corner of the world. And now it a click of your screen, right? People wonder, how did those, I got my vaccination, turn into Ukraine flag so quickly? Yes, so quickly. I just spoke with the doctor about that on an episode that's going to drop next week. Right now they're in the midst. There's a battle of a young Ukrainian woman, a girl who needs a life-saving operation in North Carolina.

but she doesn't have her jab. So now those people, who which one's more precious, the Ukrainian flag, are their jab loyalty? We're finding out. Yeah, I think I saw Tucker covered that. I think you mentioned it a couple times, yeah. Words hammer continually at the eyes and ears of America. The United States has become a small room in which a single whisper is magnified thousands of times.

Again, the whole world now. Yeah. Knowledge of how to use this enormous amplifying system becomes a matter of primary concern to those who are interested in socially constructive action. Bingo. Guess who understands this better than, well, better than a lot of people on our side? Who? The enemy.

Yeah. The left knows that they do this brilliantly. Yeah. They know this. even through NGOs, even just little protest-type organizations. Like, I don't know, Greenpeace, that's not little anymore, but just things like that. Activists, they all know these things. And we just want to be left alone and go to work and raise a family.

And if you don't think about these things, you're going to be the victim of them. Yeah. You know who covers this almost every single day? Owen Benjamin. Mm-hmm. He talks about that paragraph every thing. I hear him in the background here downstairs. My girlfriend's listening to him right now.

This is exactly what he talks about every single day. But just concentrate at the fact that he talks about flattery. Yeah. Don't listen to them. Yeah. Yeah. All right. There are two main divisions of this communication system which maintains social cohesion.

On the first level, there are the commercial media. Almost 1,800 daily newspapers in the United States have a combined circulation of around 44 million. Oh, man. Now daily you can reach billions. There are approximately 10,000 weekly newspapers, almost 6,000 magazines, approximately 2,000 radio stations and various types broadcast to the nation's 60 million receiving sets. And now everyone has a computer, a high processing computer in their pocket. Approximately 16,500 motion picture houses have a capacity of almost 10,000. million 500,000. A deluge of books and pamphlets is published annually. The country is

blanketed with billboards, handbills, throwaways, and direct mail advertising. That's still all very relevant right there. Round tables, panels and forums, classrooms and legislative assemblies and public platforms, any and all media day after day spread the word, someone's word. You catch them in the corner of your eye. Distinctive. By design, they move you even before you drive. The new Kupra plug-in hybrid range for Mentor, Leone and Terramar. Now with flexible PCP finance and trade-in boosters of up to 2000 euro. Search Kupra and discover our latest offers.

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Little more to value. Those public platforms now are called Twitter and Facebook, Google, and YouTube, and the enemy knows how to use it. And if we don't learn how to use it properly, we have no hope. And just an obvious point. I can't remember if you and I spoke of this off air or once we started recording, but it listed all of the news agencies and papers and whatnot, obviously we understand that that's the consolidation that's going on.

It's not so many anymore. I wish we could have, what is it, 60, 60,000, 60 million? Yeah, anyway, I wish we had awesome radio stations, but even those are controlled now by like two groups. I love radio or I heart radio and just a few others. Yep. On the second level, there are the specialized media owned and operated by the many organized groups in this country.

That's pretty much all of them now. Yes. Almost all such groups and many of their subdivisions have their own communication systems. They disseminate ideas not only by means of the formal written word in labor papers, house organs, special bulletins, and the like, but also through lectures, meetings, discussions, and rank and file conversations. And CIA infiltration, Operation Mockingbird, obviously. But that's all I kept thinking with that paragraph. Oh, the CIA, yes, they understand this. No, they're in every church.

Yeah. It's ridiculous. I mean, the CFR, the head of the CFR was at Chatham House, and he gave a speech, and he admitted it. He's like, we basically have the churches now. Mm-hmm. All right. New heading, leadership through communication. This web of communication, sometimes duplicating, crisscrossing and overlapping as a

condition of fact, not theory. We must recognize the significance of modern communication not only as a highly organized mechanical web, but as a potent force for social good or possible evil. We can determine whether this network shall be employed to its greatest extent for sound social ends. That sounds evil. I don't like that phrase. Who gets to decide what sound?

what sound means. For only by mastering the techniques of communication can leadership be exercised fruitfully in the vast complex that is modern democracy in the United States. In an earlier age, in a society that was small geographically, and with a more homogeneous population, a leader was usually known to his followers personally. There was a visual relationship between them. You want to talk about that? Well, it's certainly true.

You and I have discussed localism and small towns and getting out of the big cities. That's the spirit of what we're saying is manifesting in this paragraph right here. For instance, and I know you've spoken about this quite about in your show, if you know that your sheriff and he sees your face and the people that you're voting for see your face, you're accountable to them. Same at the police. You know, we come from a political background where all cops have to be bad. But it's not necessarily true if you know them and they live on your street and there's family relations and whatnot, then, you know, we understand. Need we say more at this point? So smaller is better.

And, you know, as things grow and grow and grow and we become under the control of just a handful of people, things get worse. And then that's when the infighting comes and multicultural issues and whatnot. When it comes down to local areas and small towns, yeah, you probably went to high school with the sheriff and most of the police force. But the overwhelming majority of police in this country are basically tools of the regime. I just want them to be the tool of the regime that is run by my friends. Yeah, fair enough. Right. That's the whole point of localism.

The whole point of getting it down to as small as possible is that you know these people. They literally are there to protect you. If they do something wrong and you get the word out about it, when they go into the grocery store, they're going to be side-eyed. You know what? I mean, this is what small towns are all about. I mean, this town I live in right now isn't really that small population-wise, but it's, still one of those towns where it's like, well, I mean, if you step out a line and you say you show your ass in public, people going to know about it. Yes. People you know we're going to know about it.

People you go to church with are going to know about it. Yeah. Just yesterday in the town square I was doing Christmas shopping and I walked in. You catch them in the corner of your eye. Distinctive by design. They move you even before you drive. The new Cooper plug-in hybrid range. For Mentor, Leon and Terramar. Now with flexible PCP finance and trade-in boosters of up to 2,000 euro. Search Coopera and discover our latest offers. Coopera. Design that moves. Finance provided by way of higher purchase agreement from Volkswagen Financial Services Ireland Limited.

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looked at me and said, hey Buck and she knew who I was because I ran for a city council here and then subsequently because of my podcast. But if you see these people in random spots, you can't be the creep, the weirdo, the guy that's pissing people off because the people that know you are everywhere. All right. And, you know, that small geographically and no one wants to talk about there. Yeah.

Communication was accomplished principally by personal announcement to an audience or through a relatively primitive printing press. Books, pamphlets, and newspapers reached a very small literate segment of the public. I still remember in 1998, like, sending a $15 check to the IHR Institute for Historical Review and, like, getting all these pamphlets in the middle. That's so cool. Those kind of memories are cool, like actual tangible pamphlets. Yep.

Yes. I learned a lot from those two flets. All right. We are tired of hearing repeated the threadbare cliche, the world has grown smaller, but this so-called truism is not actually true by any means. The world has grown both smaller and very much larger. Its physical frontiers have been expanded.

Today's leaders have become more remote physically from the public. yet at the same time, the public has a much greater familiarity with these leaders through the system of modern communication. Leaders are just as potent today as ever. I would argue more potent because as that last sentence explained, you can't reach out and touch them. Yes, correct. And just think of the power Trump had with Twitter alone, just his phone. And I remember in the Trump years, I actually thought this was funny, but there was some kind of warning that was sent out from the federal disaster something or other administration. And it went to everyone's phone.

And I remember anti-Trumpers going, this is not fair. Trump got into my phone and it's telling me things. But that was a comedic version of it. But yeah, these guys, their power, they can affect the entire world from basically an ivory tower if they choose to. In turn, by use of this system, which has constantly expanded as a result of technological improvement, Uncle Ted enters the chat. Yes. Leaders have been able to overcome the problems of geographical distance and social stratification to reach their publics. Underlying much of this expansion and largely the reason for its existence in the present form has been widespread an enormously rapid diffusion of literacy.

I talked about this with, I think Mark and I talked about this on the episode where we talked about Graham Hancock. Why does the whole population need to be literate so that they can digest propaganda properly? They don't need to be educated. They don't need to learn the trivia method. They don't need to know how to think for themselves. But they definitely need to know how to read what, how to read what, They want you to believe. Leaders may be the spokesman for many different points of view.

They may direct the activities of major organized groups such as industry, labor, or units of government. They may compete with one another in battles for public goodwill, or they may representing divisions within larger units compete amongst themselves. Such leaders, with the age of technicians in the field, who have specialized in utilizing the channels of communication, have been able to accomplish purposefully and scientifically what we termed the engineering of consent. New title, the engineering approach. This phrase quite simply means that the use of an engineering approach, that is, action based only on thorough knowledge of the situation and on the application of scientific principles and tried practices to the task of getting people to support ideas and programs.

Yes. He's literally saying there's a science to it. Yeah. It probably should be, and the way that should be ended, that sentence should end is to support ideas and programs that they wouldn't normally. Correct. That someone wants them to,

that they wouldn't normally think about. Right. any person or organization depends ultimately on public approval and it is therefore faced with a problem of engineering the public's consent to a program or goal. You really, when you look at this, there's a big difference between somebody who believes that the government is there to take care of them, protect them. and that's been engineered through consent, and they actually believe that. And somebody who is completely reliance upon the public, completely reliance upon the government for everything.

So you wonder nowadays, I would rather have people consent and feel like they're consensing on their own, but not have to rely for any. any kind of physical anything from the government, whether that be a check, whether it be food, whether it be shelter, whether it be anything. And I think that's when a lot of this falls apart because we know that there was engineering of consent up to a certain point. But when you see like say 1964 and 1965, the Civil Rights Act and the Voting Rights Act,

what you see after that is violence. You've seen violence. You saw violence building up before it, but after those things are passed and it's basically, okay, we're not only convincing you that we're legitimate and everything, but now you rely upon us for, I mean,

it seems like that's when things start to go downhill and become, And I know I'm saying this 50, you know, 57 years on. But it seems like that's when things start going downhill and things become unsustainable. Agreed. We expect our elected government officials to try to engineer our consent through the network of communications open to them for the measures they propose. We reject government authoritarianism or regimentation. but we are willing to take action suggested to us by the written or spoken word. This next sentence is key, in my opinion.

The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest. Hmm. Does that not just simply say democracy is bullshit? You have to be bullshitted to play a lot. is what that sounds like to me. The engineering of consent is the very essence of the democratic process. The engineering, meaning scientifically formulating these means in which they can change your opinion is what it takes for a democracy to flourish.

Interesting. And that only exists because of the freedom to persuade and suggest. Don't you like freedom of speech book? Right, exactly. Are you against the First Amendment? Aren't you an absolutist? Yeah, I'm an absolutist. But don't talk about Sandy Hook.

Ah, yes. The freedoms of speech, press, petition, and assembly, the freedoms which make the engineering of consent possible are among the most cherished guarantees of the Constitution of the United States. But it makes it possible for them to all be limited. There's a funny irony in this. When I see this, I know maybe this is my libertarianism, libertarianism creeping back in, all I see is we have the freedom to just be as authoritarian as possible.

And we're just going to convince you that it's for your own good. Yeah, that's another way of saying. That's exactly the point I'm trying to make. Yeah, bingo. It gives them the power to limit your rights in the name of your rights. It's brilliant, actually. The engineering of consent should be based theoretically and practically on the complete understanding of those whom it attempts to win over. They're going to get to know you.

They're going to get to know you. What your wants and your needs? Yeah, well, now they can really do that. It's in the power of this little computer that you and I both carry in our pockets with the microphone and the cameras. Oddly, they know us way too well. I wonder about that sometimes. some of the things I say in private, throw the phone in the other,

throw the phone in the other room, but then, you know, the TV's listening. So, but it is sometimes impossible to reach joint decisions based on an understanding of facts by all the people.

The average American adult only has six years of schooling behind him. I would say that's about right, even today. I mean, even if you went to school for 12 years, do you think he got 12 years of education? Right.

You had about six years of indoctrary. connection. You catch them in the corner of your eye. Distinctive. By design. They move you. Even before you drive. The new Cooper plugin hybrid range.

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Terms and conditions apply. Volkswagen Financial Services Ireland Limited. Trading as Cooper Financial Services is regulated by the Central Bank of Ireland. Air Grid, operator of Ireland's electricity grid, is powering up the Northwest. We're planning to upgrade the electricity grid in your area, and your input and local knowledge are vital in shaping these plans. Our consultation closes on the 25th of November. Have your say, online or input.

person. So together, we can create a more reliable, sustainable electricity supply for your community. Find out more at airgrid.i.4 slash Northwest. With pressing crises and decisions to be faced, a leader frequently cannot wait for the people to arrive at even general understanding. In certain cases, democratic leaders must play their part in leading the public through the engineering of consent to socially constructive goals and values. All I just, every war. Yeah.

This role naturally imposes upon them the obligation to use the educational processes as well as other available techniques to bring about as complete and understanding as possible. Under no circumstances, should the The engineering of consent supersede or displace the functions of the educational system, either formal or informal, in bringing about understanding by the people as a basis for their action. The engineering of consent often does supplement the educational process. General educational standards were to prevail in this country,

and the general level of public knowledge and understanding were raised as a result. this approach would still retain its value. What the fuck does that sentence mean? There's a lot in this one. The Harvard graduates are easier to fool. I don't know. I mean, look at who fell for COVID. Yeah.

As Malice said, the smarter dogs are easier to train. I'll never forget that phrase because it's, it was certainly true under COVID. Belgian Malinwa. From what I've heard, they're very easy to train. that's a remarkable friggin' sentence.

And people just do not realize it. I mean, that's why they needed people to be educated. They needed, they push education so much. It's not for your own good. It's just not. Even in a society of a perfectionist educational standard, equal progress would not be achieved in every field. There would always be time lags, blind spots, and points of weakness,

and the engineering of consent would still be essential. The engineering of consent will always be needed as an adjunct to or a partner of the educational process. Basically, what he's saying, this is how I interpret that sentence is they're still not going to be smart enough and they need to be told what to do. or at least what we think they should be doing and what we think they should think. Right. Well, I'm trying to step into their shoes and be the one who is like, well, I mean, I know what's good for you. Mm-hmm. So, yeah.

And unfortunately, I've basically come to the conclusion that sometimes leaders do actually know what's good for people. It's just a matter of the intention that they is, is their intention. Yeah. Importance of engineering consent. Today, it is impossible to overestimate the importance of engineering consent. It affects almost every aspect of our daily lives. When used for social purposes, it is among our most valuable contributions to the efficient functioning of modern society. The techniques can be subverted.

Bing. And that's what we have to do. Yeah. We need our own, the right needs its own propaganda. Yes, that's for sure. Remember Rachel once saying the right needs its own false flags. Wow. And I was just, yeah.

Then you would start to hear the press talk about false flags. Yeah, yeah. Remember Deep State in January of 2017? If you were talking about the deep state, you were just like a kook. By the first week in February of 2017, there were articles about why the deep state was going to save us from Trump. Yep. Okay. All right.

The techniques can be subverted. Demagogues can utilize the techniques for anti-democratic purposes, which they're talking about Trump? Demagogues can utilize the techniques for anti-democratic purposes, with as much success as can those who employ them for socially desirable ends. The responsible leader to accomplish social objectives must therefore be constantly aware of the possibilities of subversion. He must apply his energies to mastering the operational know-how of consenting engineering and to out-maneuver his opponents in the process. public interest. I would go so far as to say that we must become

master propaganda so that we can recognize what it is and where it is. And what does he say here? He must apply his energies to mastering the operational know-how of consent engineering and to out-maneuver his opponents

in the public interest. When I read that, all I see is, all I see is well, we know what's best for these people. We are going to lord over them. And we have to be, we have to watch out for the people who are going to try to subvert that and maybe try to give the power back to the people. Yeah. And we have to outmaneuver those people. Yeah. That's who we have, that's who we have to accuse of Russian collusion and things like that. And I'm not saying that I think that Trump was

trying to give us all our freedoms back or he was Caesar or something like that. Just using it as because it's in the zeitist. It is clear that a leader in a democracy need not always possess the personal qualities of a Daniel Webster or Henry Clay. That's really in Henry Clay was a vile human being. It is clear that a leader in a democracy does not always possess the personal qualities of a Daniel Webster or Henry Clay. He need not be visible or even audible to his audiences. he may lead indirectly simply by effectively using today's means of making contact with the eyes and ears of those audiences. Deep state.

That's literally describing what people would call the deep state at this point. Yeah. Or what you would like the elites that we talk about. Yeah. The people who are pulling the strings of the politicians. Yeah. The leaders of industry, the lobbyists. I mean, anyway.

I mean, anyone who's pulling strings behind the scenes. Even the direct, or what might be called the old-fashioned method of speaking to an audience, is for the most part once removed. For usually public speech is transmitted mechanically through the mass media of radio, motion pictures, and television. Internet, YouTube, your pocket. Here he was going to talk about where basically what he helped engineer. During World War I, the famous committee on public information organized by George Creel dramatized in the public's consciousness, the effectiveness of the war of words.

The committee helped to build the morale of our own people to win over the neutrals and to disrupt the enemy. It helped. Yeah. Yes. It helped to win that war. But by comparison with the enormous scope of the word warfare and of the word warfare in World War II, the committee on public information used primitive tools to do an important job. The Office of War information alone probably broadcast more words over at shortwave facilities than the, during the war, then we're, written by all of George Creel's staff. That was their way of getting directly using short way of getting directly into the kind of people who would be using the internet or using like Usenet or something like in the late 80s and the 90s and things like.

Yep. And now all they need is a frame around their profile picture. And it's the same thing. The same thing. Yeah. I love how he just mentions here to win over the neutrals. Yeah. Well, then you had,

Then you had people who were against the war who were arrested and spent two and three years in jail for telling people to dodge the draft. Yeah. Well, those are the people that need to be outmaneuvered, the subverters. Yeah. As the super. Well, and, you know, with those people, because they're doing it on the ground, I mean, how do you fight them? You can't. You have to, then you have resorts a totalitarianism, throw them in jail.

Yeah. Now we have digital gulags. Yep. As this approach came to be recognized as the key factor in influencing public thought, thousands of experts in many related fields came to the four. Such specialists as editors, publishers, advertising men, heads of pressure groups, and political groups, educators, and publicists. During World War I and the immediate post-war years, a new profession developed in response

to the demand for trained, skilled specialists to advise others on the technique of engineering, public consent, a profession providing counsel on public relations. Thanks, Bernays. At least he's letting us know, you know. Yeah, I mean, he's going to tell us right now. The professional viewpoint. In 1923, I defined this profession in my book. Employers, did you know, you can now reward you and your staff with up to 1,500

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Isn't Mark Crispin Miller? He was the one who picked it up. Yeah. Yeah. But they've probably gotten rid of him since, right? I don't even know if he's still there. I don't either. He seems to have fallen off the map.

Yeah. In the almost quarter century that has elapsed since then, the profession has become a recognized one in this country. and has spread to other democratic countries where free communication and composition of ideas in the marketplace are permitted. Oh, the marketplace of ideas. Yeah. That's such a free market.

Unless your ideas are subversive. It's such a free market. It's just so perfect. It's, um, is it the whole, who is it, uh, about Chomsky? Yeah, you will, is he the one who said you will, um, Reduce the amount of debate that can be allowed, but then you promote vigorous debate in the limited scope of the... I sound like a retard right now. No, I know exactly what you're talking about.

Yeah. Yeah. The profession has its literature, its training courses, an increasing number of practitioners, and a growing recognition of social responsibility. They're really caring about whether or not. what they're doing hurts people or not. Yeah. It's important stuff. In the United States, the profession deals specifically with the problems of relationship

between a group and its public. Its chief function is to analyze objectively and realistically the position of its client, vis-à-vis a public and to advise as to the necessary corrections in its client's attitudes towards and approaches to that public. It is thus an instrument for achieving adjustment if any maladjustment in relationships exist. It must be remembered, of course, that goodwill, the basis of lasting adjustment, can be preserved in the long run only by those whose actions warrant it. I would say what he's talking about here is the best. Who can do it the best?

But this does not prevent those who do not deserve goodwill from winning and holding onto it long enough to do a lot of damage. For decades. The Public Relations Council has a professional responsibility to push only those ideas he can respect and not to promote causes or accept assignments for clients he considers antisocial. That's us. Read fascist. Planning a campaign. Just as a civil engineer must analyze every element of the situation before he builds a bridge, so the engineer of consent in order to achieve a worthwhile social objective must operate from a foundation of soundly planned action.

Let us assume that he is engaged in a specific task. His plans must be based on four prerequisites. Number one. Calculation of resources, both human and physically. i.e. the manpower, the money, and the time available for the purpose. Part 2. As thorough knowledge of the subject as possible. 3. Determination of objectives subject to possible change after research, specifically what is to be accomplished, with whom and through whom.

4. Research of the public to learn why and how it acts, both individually and as a group. Only after this preliminary groundwork has been firmly laid, is it possible to know whether the objectives are realistically attainable? Only then can the engineer of consent utilize his resources of manpower, money, and time, and the media available. Strategy, organization, and activities will be geared to the realities of the situation. The task must first be related to the budget available for manpower and mechanics. In terms of human assets, the consent engineer has certain talents, creative, administrative, executive, and he must know what those these are. He should also have a clear knowledge of his limitations. The human assets need to be implemented by workspace and office equipment.

All material needs to be provided by budget. At this point, this is moot. They have budget to do anything. anything they want. Above all else, once the budget has been established and before a first step is taken, the field of knowledge dealing with the subject should be thoroughly explored. This is primarily a matter of collecting and codifying a store of information so that it will be available for practical, efficient use.

This preliminary work may be tedious and exacting, but it cannot be bypassed. for the engineer of consent should be powerfully equipped with facts, with truths, with evidence, before he begins to show himself before a public. Interestingly enough, I mean, that's what they use, the enemy class constantly, but that's very similar to what DeSantis did with over 2020, is surround himself. Now, it's people that were subverting the popular narrative at the time, but he did surround himself, like with Jay Botichari and guys like this. and he sat and just as this says,

powerfully equipped with facts with truths with evidence before he begins to show himself before the public. And then, yes, there were a few weeks of locking down and whatnot. And then he came out and said, you know what, we've studied this. We're not doing it. Yep. Yeah. And he studied it well.

I mean, he was, you get a quote off the top of his head. The Consents Engineer should provide himself with the standard reference books on public relations, publicity, public opinion, NW. A.R. and Sons directory of newspapers and periodicals, the editor and publisher year book, the Radio Daily, and the congressional directory,

that's an important one. The Chicago Daily News Almanac, the World Almanac, and of course the telephone book. Old school. I mean, now it's just a completely different list, but all of this is so condensed that

it's so much easier than it was then. Paranthetically, he says here, the World Almanac, for example, consists lists of many of the thousands of associations of the United States, a cross-section of the country. These and other volumes provide a basic library necessary to effective planning. At this point in the preparatory work, the engineer of consent should consider the objectives of his activity. He should have clearly in mind that all times precisely where he

he was going and what he wishes to accomplish. He may intensify our already existing favorable attitudes. He may induce those holding favorable attitudes to take constructive action. He may convert disbelievers. He may disrupt certain antagonistic points of view. You know, when you look at this and when I think of like the engineering of consent, you really get the idea that they've lost the narrative when, you know, when Biden has to give a speech like he did in Philadelphia. Mm-hmm. Where it's like, okay, we've lost 30, maybe 40% of the country.

How do we get them back? We threaten them. We hope that their neighbors will shame them. We hope that, you know, they become social outcast. And if that doesn't happen, we'll completely deperson them. Yeah, which is easy to do now. Yep. Goals should be defined exactly.

In a red cross drive, for example, a time limit in the amount of money to be raised are set from the start. Much better results are obtained in a relief drive when the appeal is made for aid to the people for a specific country or locality rather than a general area such as Europe or Asia. It sounds so wholesome when he writes it just like that. And boy, is it used for some of the most evil things on the planet at the moment, especially what's going on with outreach and funding of Ukraine. Have you noticed that he has a costume? So, once he. Yeah.

As Tucker put it, he looks like an Eastern European strip club owner. He's become so identified with those clothes that he has to wear him everywhere now. Yeah. That's a sign of weakness. That's a sign that things are falling apart for them. Because it has to be. It just, I look at it when I read Bernays and when you understand how to craft propaganda, you look at, then you start seeing sloppy propaganda. Mm-hmm.

And I think that that propaganda is really sloppy. People are like, why is he wearing that all the time? Yeah. He's not in a war zone. He's in the, he's on the, he's on the frigging. He's on the congressional floor. Yeah, that's a very good point. Yeah, it's so clunky and ham-fisted.

Like, here's our war hero. It's like he's in Congress. They're all wearing suits, even the war heroes. So, yeah. All right. Studying the public. The objective must at all times be related to the public whose consensus to be obtained. Employers.

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Our consultation closes on the 25th of November. Have your say, online or in person. So together, we can create a more reliable, sustainable electricity supply for your community. Find out more at airgrid.i.4.n. Northwest. That public is people, but what do they know? What are their present attitude towards the situation with which the consent engineer is concerned? What are the impulses which govern these attitudes? What ideas are the people ready to absorb?

What are they ready to do given an effective stimulant? You know, it's interesting. It's like you read those questions and probing questions and it's like, well, what are they ready to observe? What ideas are people ready to absorb? while they've been so inundated with ideas about the bug, let's give them something halfway around the world, which has no effect on them whatsoever. That's like some relief for them because it's impersonal.

Yeah. Yes. Yeah, it's almost asking what are they ready to absorb, meaning what our job isn't to talk about what they already accept, our job is to push a little bit beyond each time and get that to grow in the direction that we want it. Yeah. And people don't realize that right now, they're constructing the next thing.

Yes. And they're figuring out the way that they're going to convince you that this has something to do with you and you have to get behind it. Yes. It's like I said last night on a live stream. If five million people organically marched on Washington and we're like, we're not this Ukraine. stuff ends right now. Yeah. What are they going to do?

I mean, we both know that it'll be infiltrated from the inside and there'll be, you know, there'll be FBI agents in there trying to give people guns and stuff like that. But yeah, still. And as, hey, talk about engineering. Do they get their ideas from bartenders, letter carriers, waitresses, little orphan Annie, or the editorial page of the New York Times or podcasts or, you know, Bartenders or churches, let's close them down. Yep.

Hey. Yep. That is where, is that where people gather and feel like they can talk freely? What group leaders or opinion molders effectively influence the thought processes of what followers? What is the flow of ideas from whom to whom? To what extent do authority, factual evidence, precision, reason, tradition, and emotion play a part in the acceptance of these ideas. The public's attitudes, assumptions, ideas, or prejudices result from definite influences.

One must try to find out what they are in any situation in which one is working. If the engineer of consent is to plan effectively, he must also know the group formations with which he is to deal. for democratic society is actually only a loose aggregate of constituent groups. Certain individuals with common social and or professional interests from form voluntary groups. These include such great professional organizations as those of doctors, lawyers, nurses, and the like. The trade associations, the farm associations, and labor unions, the women's clubs, the religious clubs, and the thousands of clubs and fraternal organizations, which they basically destroyed all through the 20th century. Yeah, yes, and are now subverting the ones that they can't destroy.

Formal groups such as political units may range from organized minorities to the large amorphous political bodies that are our two major parties. There is today even another category of the public group which must be kept in mind by the engineer of consent. the readers of the New Republic or the listeners to Raymond Swings program are as much voluntary groups, although unorganized, as are the members of a trade union or rotary club. He mentions podcasting. Mm-hmm. Bingo. He mentions newsletters.

He mentions blogs. Yeah. The readers of Substack or the listeners of, you know, of counterfeit. Info wars. Yeah. are as much voluntary groups, although unorganized, as are the members of a trade union or a rotary club. To function well, almost all organized groups elect or select leaders who usually remain in a controlling position for stated intervals of time. These leaders reflect their followers' wishes and work to promote their interests.

In a democratic society, they can only lead them as far as and in a direction in which they want to go. To influence the public, the engineer of consent, works with and through group leaders and opinion molders on every level. Employers, did you know, you can now reward you and your staff

with up to 1,500 euro and gift cards annually, completely tax-free, and even better. You can spread it over five different occasions. Now's the perfect time to try Options Card. Options Card is Ireland's brand-new, multi-choice employee gift card, packed with unique features that your staff will love.

It's simple to buy, easy to manage, and best of all, there are no extra fees or hidden catches. Visit Optionscar.i.e. today. Airgrid, operator of Ireland's electricity grid, is powering up the northwest. We're planning to upgrade the electricity grid in your area and your input and local knowledge are vital in shaping these plans. Our consultation closes on the 25th of November.

Have your say. online or in person. So together we can create a more reliable, sustainable electricity supply for your community. Find out more at airgrid.i.4 slash northwest. That's kind of what I was alluding to earlier. They can only lead them as far as and in the direction in which they want to go. So the opinion molders, their job is to push that further because normal people that just work and have a family are only,

comfortable with such a position. So their job now is to mold that and push it in a direction that they're not necessarily comfortable with, which is why you do it by means of comfort and safety and freedom. Because if you can't just come out and go, we want this new crazy tyrannical thing. So just do it, okay? You have to push it in a friendly manner that plays on people's love for comfort and like I said, safety, freedom, et cetera. Or, I mean, you could just basically what they do now is buy people off.

Yeah. Threaten people. I mean, you can threaten people. Who was I talking about? I was talking about Elon. You know, Elon talking about stepping down and everything like that. I'm like, well, I mean, he's a guy who concentrates a lot on his other work space, his stupid AI stuff, the brain implant stuff, which is a complete joke. just to get money and get rich.

That shit doesn't work. Sorry. Sorry all you people who want it to work. It doesn't. And he was talking about how he wants to step down. And I was like, well, he either genuinely wants to step down

or these threats against his kids are real. Interesting. Yeah. I mean, I'm not one. You know, I don't go so far. I mean,

I entertain conspiracies, but I rarely talk about them publicly. I rarely ever talk about the conspiracies that I entertain publicly. But I mean, that when you take into consideration, he's talking about, hey, my kids are being tracked. Somebody jumped on my kid. And, you know, that could all be a sci-up.

I know. I know it could all be a sci-op. But there's another, you know, there's something else there. They've just, and again, to me, that's just another ham-fisted approach because they've lost the ability to craft the narrative like Bernays is teaching them here. Either they've lost that ability due to. technology, the internet, things like that, being able to debunk a story within minutes of it coming out or they're just not that smart.

And I tend to, you know, why not both? Both, yeah, both and, yeah. All right. Values and techniques of research. To achieve accurate working knowledge of the receptivity of the public mind to an idea or ideas, it is necessary to engage in, painstaking research. Such research should aim to establish a common denominator between the researcher and the public. Let me read that again. Such research should aim to establish a common

denominator between the researcher and the public. It should disclose the realities of the objective situation in which the engineer of consent has to work. Completed, it provides a blueprint of action and clarifies the question of who does what, where, when, and why. It will indicate the overall strategy to be employed, the themes to be stressed, the organization needed, the use of media, and the day-to-day tactics. It should further indicate how long it will take to win the public and what are the short and long-term trends of public thinking. Low and high time preference. it will disclose subconscious and that's the way the left one. They understand low and high time preference.

Low time preference is taking 100 years, the 100 year march through the institutions. The high time preferences, when they do get in power, getting as much power in the short term as possible. Yeah. That's the way people have to start thinking. It will disclose subconscious and conscious motivations in public thought and the actions, words, and pictures that affect these motivations. It will reveal public awareness, the low or high visibility of ideas in the public mind. Research may indicate the necessity to modify original objectives to enlarge or contract the plan goal

or to change actions and methods. In short, it furnishes the equivalent of the marriage. chart, the architect's blueprint, the traveler's roadmap. It's, when it comes to your thoughts and your beliefs and what you're willing to put up with, that's such a, in short, it furnishes the equivalent of just basically a roadmap on how to do that. And it just, it seems like it minimizes the, choosing those phrases, minimizes exactly what they're doing to you. Public opinion research may be conducted by questionnaires, by personal interviews, or by polls.

Contact can be made with business leaders, heads of trade organizations, trade union officials, and educational leaders, all of whom may be willing to aid the engineer of consent. Algorithms now. Yeah, yeah, easy, easy. They don't need all of those things. I mean, didn't Elon buy Twitter because, you know, he was upset that. the Babylon B got kicked off or did he want all that info? Right, right.

The head of professional groups in the communities, the medical association, the architects, the engineers, all should be queried. So should social service executives, officials of women's clubs, and religious leaders. Editors, publishers, and radio station, and motion picture people can be persuaded to discuss what the consent engineer, his objectives and the appeals and angles that affect these leaders and their audiences. Bingo. Jay Dyer has a book all about this, two books, I believe. This is exactly the CIA and if quote unquote deep state infiltration through Hollywood and just to craft narratives. The way I read this, the sentence, editors, publishers, and radio station and motion picture

people can be persuaded to discuss with the consent engineer, his objectives. and the appeals and angles that affect these leaders and their audiences, to me, that presupposes that they're already on board. Yeah. Good point. Yeah. The local unions or association of barbers, railway men, clothing workers, and taxi cab drivers, may be willing to cooperate in the undertaking. Grass root's leaders are important. Such a survey has...

Astro-turfed. Yeah. Grassroot. Such a survey has a double-barreled effect. The engineer of consent learns what group leaders know and do not know, the extent to which they will cooperate with him, the media that reached them, appeals that, let me read that again. The engine, that's a weird sentence, the way he structured it.

The engineer of consent learns what group leaders know and do not know, the extent to which they will cooperate with him, the media that reached them, appeals that may be valid, and the prejudices, the legends, or the facts by which they live. He is able simultaneously to determine whether or not they will conduct informational campaigns in their own right and thus supplement his activities. There's something so insidious about this. I know. Yeah.

And unfortunately, brilliant as well. Yeah, yeah. And, I mean, I know saying there's something so insidious about this is really understanding it. and obvious at this point, but just something about that paragraph really turns my stomach. Theme, strategy, and organization. Now that the preliminary work has been done, it will be possible to proceed to actual planning. From the survey of opinion will emerge the major themes of strategy. These themes contain the ideas to be conveyed. They channel the lines of approach to the public, and they must be expressed through whatever media are used. The themes are ever-pressed. The themes are ever

present but intangible, comparable to what in fiction is called the storyline. To be successful, the themes must appeal to the motives of the public. Motives are the activation of both conscious and subconscious pressures created by the force of desires. Psychologists have isolated a number of compelling appeals, the validity of which have been repeatedly proved in practical application. Once the themes are established and what kind of a campaign are they to be used, the situation may call for a blitzkrieg or a continuing battle, a combination of both or some other strategy. It may be necessary to develop a plan of action for an election that will be over in a few weeks or months or for a campaign that may take years, such as the effort to cut down the tuberculosis death rate. Planning for mass persuasion, or the COVID death, right? Planning for mass persuasion is governed by many factors that call upon all one's powers of training, experience, skill, and judgment.

Planning should be flexible and provide for conditions change. Planning should be flexible and provide for changed conditions. Mm-hmm. Boy, think of the last few years, all of these things. you're not going to convince me that the people in charge, I mean, the people who are really in charge right, haven't read these things, don't know these things.

When the plans have been perfected, organization of resources follows, and it must be undertaken in advance to provide the necessary manpower, money, and physical equipment. This Black Friday, gain stream and go full speed with one gig Sky broadband, and watch unmissable shows like all her fault on Sky.

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TV and broadband sold separately. Terms apply for more infoosies sky.a slash speeds. Airgrid, operator of Ireland's electricity grid, is powering up the northwest. We're planning to upgrade the electricity grid in your area and your input and local knowledge are vital in shaping these plans. Our consultation closes on the 25th of November. Have your say, online or in person. So together, we can create a more reliable, sustainable electricity supply for your community. Find out more at airgrid.i.4 slash Northwest.

Organization also correlates the activities of any specialists who may be called upon from time to time, such as opinion researchers, fundraisers, publicity men, radio and motion picture experts, specialists for women's clubs, and foreign language groups, and the like.

Really got those foreign language groups down. I mean, they basically own them now. They can get them to march in a moment's notice. The tactics. At this point, it will be possible to plan the tactics of the program,

i.e. to decide how the themes are to be disseminated over the idea carriers, the networks of communication. Do not think of tactics in terms of segmental approaches. The problem is not to get articles into a newspaper or obtain radio time or arrange a motion picture newsreel. It is rather to set in motion a broad activity, the success of which depends on interlocking all phases and elements of the proposed strategy, implementing, by tactics that are timed to the moment of maximum effectiveness. It's a battle. That's the way you plan a battle.

That's the way you plan a battle. It's a war. Yeah. Yeah. An action held over, but one day may fall completely flat. Skilled and imaginative timing has determined the success of many mass movements and campaigns, the mere phenomena so typical of the American people's behavior pattern. Emphasis of the consent engineer's activities will be on the written and spoken word geared to the media and designed for the audiences he is addressing.

He must be sure that his material fits his public. He must prepare copywritten in simple language and 16 word sentences for the average school age public. You can do less words now. Wear the damn mask. Yeah. Take the jab. It's all quick. It's all bumper stickers.

Yep. Some copy will be aimed at the understanding of people, or as I was thinking, 240 characters. Yeah, fair. Some copy will be aimed at the understanding of people who have had 17 years of schooling. He must familiarize himself with all media and know how to supply them with material,

suitable in quantity and quality. primarily, however, the engineer of consent must create news. Bingo. There's some real gems in the next two paragraphs. Yeah. News is not an inanimate thing. It's funny, I have an episode coming out with Thomas 777 that'll drop before I drop this. And we talk about politics.

And we talk about politics from how Europeans. you know, turn of the century, looked at politics, 19th to 20th century. And they looked at politics as this, it was mysterious to them. They didn't think they knew it all. There was something, it was something other. And we've been convinced to believe that it's simple, it's A and B and A, and A plus B equals C, and it's left versus right as this. And when you try to introduce somebody and say, hey, read this, you know, it's a political text, but it may be something that you,

it's different than anything you've read. And somebody, I recommended Imperium to somebody by Yaki. And they said, after just a few pages, like, is it going to stay this so esoteric? Uh-huh. And I'm like, that's kind of the point of why we, why he wrote it because everything at that point at the time he wrote it was becoming politics a plus b equal c yes that there's not to bring everything to orthodoxy but eastern orthodox like mentality

is very much different from the religion that you that certainly that i grew up with because there is no well where's the proof that there is three there's a triune god where's where's the proof of this I don't get this logic in all of these things. And the Eastern Europeans don't think of it in those terms. And we're swimming in it. So it's interesting. Same kind of thing. Right.

Just reading news is not an inanimate thing. So let me start this paragraph over again. Primarily, however, the engineer of consent must create news. news is not an inanimate thing. It is the overt act that makes news, and news in turn shapes the attitudes and actions of people. A good criterion as to whether something is or is not news is whether the event juts out of the pattern of routine. It's disruptive. It has to be disruptive.

The developing of events and circumstances that are not routine is one of the basic functions of the engineer of consent. Event so planned can be projected over the communication systems to infinitely more people than those actually participating, and such events vividly dramatized ideas for those who do not witness the events. False flags. this next this next paragraph too but go ahead Pete I'm sorry yeah let me just say this okay so the war the absolute worst thing that has happened in the last 12 months is one country invaded another country something that's been happening for millennia this is humanity Russia invading Ukraine, one section of Ukraine is what humanity is the history of man. To believe any other is to believe in the Whig theory of history that we're just supposed to be progressively getting better.

I mean, if you believe that, you're on the side of the progressives. I'm sorry, if you have a Ukraine flag, I don't care if you're a Hopian or if you're a libertarian or whatever, you are on the side of the progressives. You have progressed off. Yes. Thank you. Yes. Yes. Preach. You, I mean, you, war is who we are. Who started World War II? Well, Germany invaded Poland.

And so that why did England have to declare war? England started the war because Germany invaded Poland. So what? Something that's been happening for the history of mankind. That's a problem. people are going to die? Come on. Come on, people.

Wake the fuck up. This is who we are. It's not changing. And if it does change, when it changes, well, now you're going to have a 41% suicide rate from people who think that they can change and they can somehow perfect themselves. Quit the fucking bullshit, people. The imaginatively managed event can compete.

successfully with other events for attention. Imaginatively managed. Managed, yes. This entire next paragraph is explaining what a sci-op is for people. The imaginatively managed event can compete successfully with other events for attention. Newsworthy events involving people usually do not happen by accident. They are planned deliberately to accomplish a problem. purpose to influence our ideas and actions. Wow. What a paragraph. I mean, I don't know how,

I mean, it's written so plainly. How do you comment on it? Yeah, I mean, it's written so plainly. I almost just took a picture of that paragraph and just posted it on Twitter. I mean, it is what it is. There's not a lot of interpretation needed for that because, again, this man was brilliant with words and knowing exactly how they're going to land on most people. So they are planned deliberately to accomplish a purpose to influence our ideas and actions. There's no sound there. It's very lean. Very lean. There's nothing that can be misinterpreted there.

Right. Yeah, Summer of George. Yeah, that was, uh, events may also be set up in chain reaction. By harnessing the energies of group leaders, the engineer of consent can stimulate them to set in motion activities of their own. They will organize additional, specialized subsidiary events, all of which will further dramatize the basic theme. And that's just how directors being Billy Wilder being pulled in to make these ridiculous Holocaust films in Germany being flown in to, you know, it's like, oh, look at the shrunken heads. Uh-huh, right, right. Shrunken heads, huh, okay.

Or can you show me anyone in Europe who has hair like that? any group in Europe that has hair like that on these shrunken heads? Who's shrinking heads? Where do they get this? What are we talking about here? And it looks like we're almost done here. Conclusion. Communication is the key to engineering consent for social action.

Communication is the key to engineering consent for social action. But it is not enough to get out leaflets and bulletins on the mimeograph machines to place releases in the newspapers or to fill the airwaves with radio talks. Words, sounds, and pictures accomplish little unless they are the tools of a soundly, thought-out plan, and carefully organized methods. Yeah, that's literally telling us, there is no objective news reporting. There's no point is what he's saying, without some type of meaning and driving the narrative in some direction in an organized method, there's no point.

I mean, even we're doing it, if you think about it, Pete. Sure, of course. We're doing this to push a narrative that we believe should be pushed. So, I mean, even we are doing this. Yeah. And, you know, hopefully people listening realize that we're doing this because we think that these people are evil and we want to see. them destroyed and hopefully they agree with us.

Yeah. And you at least have to know what they're doing to us. And this is pretty black and white. And I, and at least we're honest enough to say what we want. Yeah. These are the ends that we want. Now, how do we get there? How do we use this, this information to get there to fight back? If the plans are well formulated and the proper use is made of them, the ideas conveyed by the word,

will become part and parcel of the people themselves. I mean, I can't not think of COVID, but I know there's plenty of other examples, but, man, having just gone through what we saw for the last few years, this is so pertinent. There are still people on the internet talking about we need to fight them over there, or we're going to be fighting them over here. Yeah. You run into the boomer every once in a while. Yeah, I had someone telling me that we have to back Ukraine because Putin is a communist.

So, I had somebody, I was on a live stream yesterday, and apparently there was somebody in the comments who, I was on someone else's show. And they said that this person is, what they described was that this person was scared of the Peter Thiel's of the world. and, you know, there's a growing right-wing totalitarian tendency. Oh, yeah, that's a threat. Yeah, and I'm just like, I'm down with it. I'm sorry. Sorry, you're definitely preaching to the wrong choir here, buddy. You are definitely in the wrong church because I'm like, how's it going to be worse

than what we have now? Right, yeah. It's like, you know, like, oh, we just start. to Catholic monarchy or something like that. I'm like, how it would be worse than what we have now? Yeah. And, okay. Give me all these, give me all these things.

It's like, I'm sorry. I'm not one of these people who, well, it's all totalitarianism. You know, it's like, I'm sorry, those are my libertarian days. Those are gone. I can think, I can think on my feet now. I can have nuanced thought. I don't, you know, my answer to everything is just abolish whatever it is. Abolish the state.

Just abolish the state, man. Everything will be great. All right. When the public is convinced of the soundness of an idea, it will proceed to action. People translate an idea into action suggested by the idea itself, whether it is ideological, political, or social. People translate an idea into action. An idea into action suggested by the idea itself. Yes.

Wear a mask. They may adopt a philosophy that stresses racial and religious tolerance. They may vote a new deal into office, or they may organize a consumer's buying strike. This Black Friday game stream and go full speed with one gig sky broadband. And watch unmissable shows like all her fault. on Sky. These nice people killing you, John. And Ballad of a Small Player starring Colin Farrell on Netflix.

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sky.8 slash speeds. Air Grid. Operator of Ireland's electricity grid is powering up the Northwest. We're planning to upgrade the electricity grid in your area and your input and local knowledge are vital in shaping these plans. Our consultation closes on the 25th of November. Have your say, online or in person. So together we can create a more reliable, sustainable electricity supply for your community. Find out more at airgrid.i.4 slash Northwest. But such results do not just happen.

in a democracy, they can be accomplished principally by the engineering of consent. I find it interesting the examples he used. Yes. Yes. They may adopt the philosophy that stresses racial and religious tolerance. I mean, look at what's your, 1947? Yeah. The Nuremberg regime is being implemented along with the New Deal regime.

and right-wing thoughts, right-wing thoughts being criminalized. And, you know, if you're, you can't be too right-wing now. You can't have an opinion on race. You can't have an opinion on other people's religion unless they're Christian. Well, yeah. Or they may vote a new deal into office. They may organize a consumer's buying strike. The reason he mentions consumers' buying strike is because, I mean, when you read

propaganda, much of it is talking about advertising. So, you know, he thinks he's very consumer-minded when he thinks good, because to him, advertising and propaganda is exactly the same thing. Madman for those people that are fans of the show. What a great show. Yeah, love it. But, I mean, did you ever, like, look at, like, his living room and be like, I wish I could do my living. Oh, well, shit, you know the answer to that. Well, yes.

Yes, absolutely. I'm trying to do it that way. Yeah, the set design on that. thing is that alone. The aesthetics of the show are beautiful, but yeah, the content's excellent. Yeah, that living room that he had where you step down into the living area. The sunken one? Oh, my God. Yeah. And you know, that's just basically trying to sell us on that idea. Uh-huh. I know. It's all propaganda. It is. Yeah. But every night I watch it, it, it sold me on the idea of making an old-fashioned. I'll consent to that. Do you know how many times I bought?

bought a gun because I saw it in a movie. Mm-hmm. I had to go get a Glock 34 because I watched Man on Fire. Oh, nice. Okay. Think of Dirty Harry. The 357 Magnos. Oh, my God.

That Smith & Wesson is so, I mean, the price on it is insane to try and find one. Yeah. Because. Because of that. 64 Impala's Easy E, Snoop Dog, that whole scene, 64s are the most expensive ones now. Same thing. Yeah, buy right into it. But I mean, this is the fact that, I'll say this again, I think I said at the beginning,

the fact that this is just out there, that this is something that we can, that was given to us that anyone can read. But think about it, not anyone can read this. You and I can read this because this is, because we have the ability to read this. We have the ability to see through it. But so many people can't read into it because of what it teaches, because of what's in there has been used on them. Yeah. So when we start talking about, you know, when we're like common stuff that just makes, you know, how, you know, or I'll say so, how is Israel a democratic, a democratic country?

You know, they'll say, oh, it's the only democratic country in the region. And I'll describe the system of government. And I'll be like, how is it democratic? It's basically a socialist ethno state. Yes. So why do you not see that? And then they go, well, I don't care. And then the next day, even though I've just proved to them, they'll be back to saying it's the only democratic country in the region.

Yep. I could go right now on Facebook and write COVID was a sci-up. And someone that would fall for the tricks that are in this. paper would go, oh, so you don't think it's real or something stupid like that, straw manning it. And it's like without going, you know what? There's a possible. And I could even read them. I could play them this episode and say, now think of this in terms of how COVID and the propaganda

manifested itself. And then there's so many people that would go, no, that's pushing a little too far or something like that. And it's like, okay. Yeah. It floors me that the reason why people. could read this and not really understand what it says is because of what it says. Yeah.

It's a brilliance to what it says. That's why. Unfortunately, this works wonderfully. Yeah. What do you got going on, man? What do you got planned? Let's see. I got, do you know when this one's going to drop?

I can advertise the show that's going to come out from Counterflow that week. First week in the year, New Year. Okay, I don't know. Well, I don't know the episode that's going to be on yet that one. But I just recorded with Dr. Mark McDonald, who I've had on a few times. We talked about this isn't contra. Yeah, he's awesome. This is not controversial at all. Why American women are undaatable and what happened to the American man. So we get into that. He is brilliant, brilliant. And let's see. Fearless. Fearless says what he wants. He does. Yeah. And says it so wonderfully polished where I'm like, Man, I wish I could articulate the things as well as he can. But we also talk about the depression that happens to people around Christmas and how to get out of that and why that's a sad and unfortunate thing. And he gives some good suggestions. So, yeah, so does that mean this will be the first episode of the Pete Cignonas show all year? I don't know yet.

Okay. Yeah, yeah. We'll see. Okay. My birthday is January 3rd. That would be just a great present. That's awesome. Is January 3rd is, is that the, is it Tuesday or is it a Monday?

I should know that since it's my birthday. I haven't looked. Let me see. I think it's a Tuesday. Yep. So I can drop it on your, I can drop it on your birthday as long as it's not, it won't, but it won't be the first one of the year. Got it.

Yeah, no worries. Other things going on by then, I hope to be, I should be back on YouTube. I'm in the same category. is you where I've got two strikes in a certain amount of time. So I'm trying to be careful as to not lose everything I put on there. Let's see, that's about it. Now I do have a Rumble channel. So because of this threat, I have had to open up a Rumble channel. So all those listening out there, this is a good platform for me to finally sell that. I'm bad at advertising. Speaking of Mad Men, but I do have a Rumble channel. So go subscribe to it, Pete Cignonist listeners.

And I don't even know if I have announced it. I have a Rebel Channel too because when I got my second strike, it was like, all right, I need to have someplace else to put it up. I've been putting up on Odyssey this whole time. So I even have playlists on my Odyssey channel of the Thomas 777 World War II. I have started the Cold War one with him, has five episodes there. I've put the reading of Industrial Society in its future with Aaron,

state revolution by Lenin with Aaron. And so my Odyssey channel is probably more robust than my YouTube channel because there are things on Odyssey that are not on YouTube like my E Michael Jones interview and my Owen, my Owen Benjamin interview. Yeah, those things were, they were not going to survive YouTube. So I see. They're spicy. Yeah. And of course, those, you know, it's so weird because I know you've gotten your strikes are over the bug. Yeah.

Yeah, my strength. And yours are over the thing in 2020? Yeah. Yeah, the thing that happened in November. And it's just, yeah. It's so weird. It's like really going after, you know, like they pick something and it's like, that's what we're going to look for on this channel. Yeah.

They're not ever going to pick trans stuff. It's weird. Yeah. Or world economic forum. That's strange. You talk about the world economic forum all you want and they don't. Yeah. You were the first one to kind of let that create.

creep into my mind and I haven't forgot about it. That is interesting. Yeah. It's like, hmm. Well, I think, you know, I think, and the other example that I use, well, if you talk about this, then it's, that's a no-go on YouTube. Then you wonder, maybe the, this is in charge of the world economic forum. So.

Aha. Yes. Gotcha. That's what I assume. So. Yeah. And my assumptions have been wrong often. And if I'm proven wrong.

I will admit it. Promise. Buck, it's always a pleasure. I think that was right, by the way. I think that assumption's right. Yeah. But, yeah, Pete, always a pleasure to be on here. Thank you so much, man.

Good to see you. Good to chat with you. I enjoyed it. Thank you. Yeah. I want to welcome everyone back to the Pekino show. Phyllos is back. And another portrait of a 20th century figure in American history.

Are you doing, Phyllis? I'm doing very well. is my great displeasure to bring you this person we're dealing with tonight. Like many others, I've been kind of hoodwinked by the propaganda. And everything, even down to the words that we use and the thoughts that we have in our modern dialogue and conversation, it all originates from this guy. There's many, many examples that we'll be going through. but I didn't really realize how insidious this Edward Bernays guy was.

It's really something. Let me just start off with this question. You would just have to call him amoral, right? Yeah, yeah. Throughout, I don't want to call it quite a career because it's really more of a force of nature. There's never an ought. And all of his books and all of his interviews, and the man lived to be about 100,

it was only right around his 100th birthday that he had anything, anything even approaching a conscience. And I wouldn't even go that far as to call it like a conscience. I think it was sort of this deep realization that he had really screwed up the state of the world and the way that people interact. But I think it was even beyond him to comprehend. No moral fiber. No moral backbone. Responsible for a tremendous amount of evil.

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Availability subject location, new customers only, 12-month minimum terms. Standard pricing thereafter, TV and broadband sold separately. Terms apply for more infoosies sky.a slash speeds. Airgrid, operator of Ireland's electricity grid, is powering up the northwest. We're planning to upgrade the electricity grid in your area, and your input and local knowledge are vital in shaping these plans. Our consultation closes on the 25th of November. Have your say, online or in person.

So together, we can create a more reliable, sustainable, sustainable, sustainable electricity supply for your community. Find out more at airgrid.com. I.E. 4 slash Northwest. That's how I would characterize him. Yeah. Completely. Yeah, the, uh, once you start reading him and you start getting into him and there's a lot to learn. You can learn from him. Most of it is going to be of the negative, uh, the negative sorts, It's basically how to manipulate. But probably what's more important then is that you learn how you're being manipulated so that you can approach it and not fall for it. It was funny because as I'm wont to do, I was talking to my wife last night and I was telling her just how crazy all this stuff was, all these different examples.

And she told me something pretty obvious, which is that, well, on the one hand, the American people were kind of primed and ready to be manipulated and that they don't want to think really deeply about things. And she kind of posed me this question in this country, how could it have been any different? And I'm inclined to agree with her, although I think if a man like Brunais had never lived, the entire course of the 20th century would have been changed. Yeah. Yeah. So why don't you get into it and we'll decide whether it was for the better. I think we all know it wasn't. But maybe there are some people out there who will think that he did a good. I don't know. So we'll start with a few little callouts. Pete previously put out an episode on Mr. Bernays, episode 835 with Buck Johnson back in December of 22. and it covered specifically one of his lesser-known books called The Engineering of Consent. And that title should already raise some eyebrows.

Really liked all your different callouts of the different figures and companies within that document. And I had a lot of thoughts on it, but we'll circle around back to that. The way that most people encounter Bernays, if you're my age or around, then, I'm about 30. They encounter him through Adam Curtis's The Century of the Self. And that is a four-part documentary, which

covers the theories of Sigmund Freud and how it developed consumerism and political control throughout the 20th century. And it's worth a watch just for a form of entertainment. Academic agents covered it. But the central

referential ideas, the pre-supposition before I talk about Mr. Bernays are the following. The first thing to keep in mind is that Bernays lived from 1891 until 1995. He was lucid

until the end of his life, and he always had both a vested interest and an active career in what he was doing. So the entirety of the 20th century happened for the most part under his methods,

let's say. There's some key background information that you need to be aware of before understanding the life of Mr. Bernays. The first is that the global population tripled in the 19th century, and that means a tripling of the goods that are produced in the world and the amount that are consumed in the world. Prior to Bernays living, advertising as an American industry is widely popular. Americans in the 19th century were far and away the most literate population, and they'd also be. previously encountered people trying to lie to them in the form of yellow journalism. They'd been swayed in literature, in broadsheets, in newspapers, and periodicals, pamphlets, and brochures by causes like abolition. And also, they'd even experienced false flags,

like the USS Maine in 1898. So this was not entirely new to Mr. Bernays, but he really perfected the art of manipulating people. And that's not a pejorative word. One of his books, before it was called crystallizing public opinion. It was actually a rebrand. It was called manipulating public opinion. The why and the how. So there's a few other little core ideas here. The first to understand is how Americans spent money prior to the life of Mr. Bernays. Credit cards in their modern form didn't come about until the 50s. And the way that advertising worked was that generally producers and some middlemen advertisers would outline all the different qualities of a physical product

in something like a catalog or a periodical, and it would have a certain amount of space in a newspaper, and it would list all the merits of the product, would list how well made it was, all the different aspects of it, and a person would look at it and make an informed decision because the way that somebody acquired a good was that they would have to write to an address and request a product and usually send money, and then it would take several weeks or months, and then the product would be shipped to them.

And you could even do this for something as large as a house. But the 20th century after the Industrial Revolution in the United States was immensely prosperous, and the demand for consumer goods began to rapidly increase. and especially in cities where the population was rapidly increasing, demand for products was increasing. And so to some extent, someone like Bernays was inevitable. Someone had to come along and turn this old way of advertising into something new. So to start with some just basic ideas here,

Edward Bernays... Edward Bernays is the nephew of... Sigmund Freud. In 1880, Jacob Bernays, the uncle of Freud's fiance, wrote a book on the concept of catharsis in Aristotle's poetic. So that detailed a lot of the different aspects of the Freudian father-son dynamic. And also, Edward Bernays's mother was courted by Sigmund Freud from 1888 to 1886, and over four years, Sigmund Freud sent Martha Bernays over 900 letters. She was the daughter of the chief rabbi of Hamburg, so Freud is marrying up endogamously, which means within the clan.

And in Yiddish, there's a word for it, which is Yichus, so she brings status into the marriage. And there's something you should know about Bernays being a, especially a Viennese Jew from Austria. Viennese Jews are incredibly tribal. Most of their marriages are arranged, and up until this day, it's very much focused on status. So Freud was actually pretty penniless and pretty low status within this environment. So in order to become a respectable person, he has to marry into a respectable family. And that delineation between the old world and the new is really not so strict

for especially Western European Jews. So even though Bernays is born in America in 1891, he's very routinely going back to the Austrian Alps to go skiing with his uncle Sigmund Freud, very close to him. And he learns a lot of his methods, but we'll get to that a little bit later. Let's see.

The gist of Edward Bernays in advertising is that he took Sigmund Freud's ideas and use them to manipulate the masses. The way that he did that is by linking mass-produced goods they don't need to their unconscious desires, something like sex and violence. The theory is that if you give people enough goods

to make them happy and docile, they aren't a threat to the power structure. The concept of a person in the 19th century is very different than what we consider nowadays. A person has a public, in a private self prior to the 20th century. In public, they're expected to keep their emotions under control. They're expected to dress modestly and conduct themselves morally. But Freud had a theory that by using psychoanalysis on dreams and free association between concepts, a person can uncover

their subconscious, sexual and violent forces, which people naturally suppress. Now, what do you do with that information? Well, to some extent, Freud wanted to use this knowledge to help uncover people's... I hate to insert modern cycle babble bullshit, but trauma

and helped them work through it. But Bernays saw this mechanism and realized that he could feed on people's inner desires to get them to buy stuff. And there's some very interesting facts about Bernays.

In 1917, so he's a very young man still, he's not yet 30, he was working as a press agent for an opera singer named Caruso, Enrico Caruso. Bernese's parents, so again, that's, you know, he's the nephew of Freud, they'd come to the United States, but he kept going back to see him very frequently, and there's a lot of other European travel that happens. Now, there's a very interesting fact that I wasn't directly able to corroborate from a primary source, but this is from a book called Conspirator's Hierarchy, the story of the Committee of 300 by Dr. John Coleman. They found this book, actually, in Bin Laden's Abadabad compound. This source, this book alleges that Bernays was a board member, alongside members of high status

British people like Rothmere Northclip and Walter Lipman and that they were all part of something called Wellington House, which was the British War Propaganda Bureau during World War I that was founded by the Rothschilds. Bernays had read and proposed as a guide the writings of a certain Miss Walsh

called the climax of civilization which espoused a one-world government thesis. This Wellington House organization later became the basis of the Tavistock Institute. That's the same institute that came up with the word isolationist as a pejorative in World War I and World War II. It was supposedly at the Wellington House's directive that Bernays led President Wilson to set up the Creel Commission. And this is, this secondary fact is detailed in one of my other. primary sources. So this is a very different story than the narrative that Bernays tells to the public.

What he says is that his vision wasn't good enough and that he wasn't able to enter the U.S. Armed Forces in World War I and that he had to be a part of the Council for Public Relations, sorry, the United States Information Agency. And he was also in this capacity invited over to the Peace Conference in Paris, and he did a lot of the PR stuff for most of Woodrow Wilson's administration. But depending on the source that you look at, either he's a very intelligent and fortuitous man who, through his own merit at the age of in his mid-20s, is advising President Wilson on all matters of war propaganda.

or alternatively, he's been installed there by the Tavistock Institute and by association the Rothschilds. Can't quite verify it, but it makes a lot more sense than the narrative he says. Another second fact that I have to back this up is that Bernays worked with Arnold Toynbee at the Wellington House. And I do have a physical copy. It's in a green booklet from 1915 of Arnold Toynbee's writings on the so-called Rape of Belgium by the German forces, which was all contrived and all propaganda. If you look in the book, it's all lithographic, so it's not pictures. It's just like this overly detailed description of war propaganda, which is intended to agree with the British public against the British. So I do have that aspect of it, which is real.

The British public against the Germans, I believe. You said the British public against the British. Oh, sorry, my bad. The British public against the Germans. I mean, yeah, in some extent it was the Brits working against the Brits and their actual interest. But anyway. Well, Brits with Scare quotes there. Yeah, big scare quotes.

What's interesting is that Bernays sets up what's called the Committee on Public Information in World War I. and he was specifically tasking himself with the Latin America desk. That's important. That'll come up later. The role of the CPI was to advance pro-war narratives and also just create propaganda. In his own words, he was doing this, quote, to make the world safe for democracy. The propaganda that he chose to use to market Wilson was about how the new individual would be free in a post-war. war world. And then, of course, he gets back from the Paris

a peace conference. And there's an interview, and you can watch it on archive.org. And he says, well, quote, I decided if you could use propaganda for war, you could certainly use it for peace. And they'd already perfected this technique during World War I. The CPI trained so-called four-minute men to go around to churches and, for

internal organizations and women's clubs and colleges, and to give little talking points to gatherings of people. By the end of the war, 75,000 of these trained people had delivered more than three quarters of a million speeches reaching 315 million people. That's quite a claim, and it also is a tremendous amount of power. On the many days of Christmas, the Guinness Storehouse brings to thee a visit filled with festivity. Experience a story of Ireland's most iconic beer in a stunning Christmas setting at the Guinness Storehouse.

Enjoy seven floors of interactive exhibitions and finish your visit with breathtaking views of Dublin City from the home of Guinness. Live entertainment, great memories and the gravity bar. My goodness is Christmas at the Guinness Storehouse. Book now at ginnestorehouse.com. Get the facts. Be drinkaware. Visit drinkaware.e.

Air grid. Operator of Ireland's electricity grid is powering up. the Northwest. We're planning to upgrade the electricity grid in your area and your input and local knowledge are vital in shaping these plans. Our consultation closes on the 25th of November. Have your say online or in person. So together we can create a more reliable, sustainable electricity supply for your community. Find out more at airgrid.i.4 slash Northwest. And it's pretty obvious. Why would you just walk away from that much influence and propaganda and control after the war. Now, this whole time, and in many of these books, he keeps making reference to Walter Lippman.

Walter Lippman published a book called Public Opinion. He coined the term gatekeeper and explained that journalists had become the gatekeepers, the instruments of a comprehensive manipulation of public opinion. Direct quote from Lipman here, the gatekeepers decide what will be admitted to the public and what will be withheld. Every paper when it reaches the reader is the result of a whole series of selections.

So, by using this rule of selection, they create a consensus in reporting, and an audience that views it sees this consensus and it confirms their opinions. It's eventually a big marketing ploy by 1920. Propaganda starts to become a bad word because all these different sides of the conflict are using it. So you have to not have the,

you can't have it to call it the CPI anymore, anything related expressly to propaganda. You have to call it the Council on Public Relations. And if you have ever seen, A brief diversion here. So after the war, he set up the council on public relations. When you look at a picture online of an early 20th century American city, you'll see something very different than a city of today with all of its cars.

What you'll see is hordes of people everywhere, these big, broad avenues, people walking down it. There's some carriages, but for the most part, it's just thousands and tens of thousands of people going about their lives in the city. They're walking on foot for the most part. And that means that the way that information gets to these people is through social circles. Remember, it's 1920, so this is before radio and television. So in some ways, it's easier to sway people, but it also requires a little bit more convincing

because in a social group, there's more pressure to try and disprove something that you don't think that you can trust. After the war, Edward Bernays sends his uncle, Sigmund Freud, a box of Cuban cigars, and in return, Freud sends him his book, recently published in English, The General Introduction to Psychoanalysis. This is when it becomes a big problem, and Bernays gets obsessed with psychoanalysis. Some little things about his early advertising career. Mr. Bernays is the reason why women started smoking everywhere in the world.

That's quite the claim. In 1920, he meets with American Tobacco Corporation, which is a huge tobacco corporation. You'll also recall maybe that Forrestall worked there for a time. So it's a big company. It's where you go to make your bones. And American Tobacco Corporation says, well, we'd like you to start selling cigarettes to women because right now we only have half the market of potential smokers, and we could double our profits in production,

double the size of our entire industry. Well, Bernays realizes that he has to understand the subconscious of a woman. He goes to a psychoanalyst, a very prominent one named A.A. Brill. And Brill says that cigarettes, operating in the Freudian school, that cigarettes represent the penis and thus there is a taboo on male sexuality there. But if women were presented

with the idea of challenging male power, then women would smoke because they have their own penises. Now, that sounds insane. But Bernays takes this idea and he realizes that he has to just make it some incendiary show. So, the New York Easter Day parades.

I think it's 1919 or 19. He gets a couple hundred rich, single, pretty white women to walk in the parade, and then at Bernays's signal, they're all supposed to take cigarettes out of their clothes and spark them. And Bernays, about five minutes before this happens, he goes over to the press pool, and he says, hey, I hear that there are suffragettes, and they're going to go protest by smoking, quote, torches of freedom. And so the press runs over there and they get all hopped up and taking all these pictures of all these attractive young women smoking cigarettes with this nice branded little slogan. And now the taboo is broken. And it becomes the cool thing to do. And that's how in the 1920s women began smoking cigarettes. And he does a lot with women's organizations because now that he is using cigarettes.

because now that he is using psychoanalysis to understand women's desires, he kind of can get them to feel better by using a product or service. He was employed by William Randolph Hearst to promote his new women's magazines. You also have to consider the general metric that in the United States, for every two dollars that a man makes, a woman will spend three. That's not like a callous anecdote. That's a real statistic. There's another little point here.

Oh, his wife. Edward Bernays' wife. So in 1923, he marries a woman named Doris Fleischman. She was the first married woman to be issued a United States passport in her maiden name in 1925. And I'm just going to, like, propose something here. A man... Okay. If you have your wife, go and go and... get a passport in your maiden name, and it's something no one has ever done before in the United

States in the entire history, but your wife is the very first person who's somehow able to do this. I think it's pretty likely that you're able to bullshit your way out of getting drafted into World War I if you have the power and ability to alter the status and convention and regulation around U.S. passports. Just a thought. Mrs. Fleischman marched in the 1917 Women's Peace Parade in New York City and was also a very prominent suffragette.

I think that's really ironic considering how she married the chief propagandist of World War I who was in charge of soliciting public funds and efforts and attention towards getting into the war. After her marriage with Bernays, she begins to start her own public relations firm and launch product campaigns for cottonseed oil and radium products within households. They also host ACLU events.

They attend balls because she is a part. of the Women's Nonpartisan Committee for the League of Nations. And they also lobbied to remove the American Valuation Clause from the 1922 Fordney-McCumber tariff bill. They also worked a lot with the NAACP, and they held the first NACP, and they held the first NACP Convention below the Mason-Dixon line in Atlanta. So there's kind of a progressive... There's this word that keeps, that's kind of, it starts with an S ends with an E.

It's a subverse, never mind, you can keep going. It's really, I mean, it's, I mean, this is not like, I mean, I guess it, it sounds very trite nowadays like, oh, this guy's wife like wouldn't change her name. I mean, nowadays that's common, right? But it kind of, it blew my mind because I did all my other research before I looked into his wife. it blew my mind that his wife was the first prominent American woman to not take her husband's name. And I think it's insane that this man who was dating this like really early radical feminist is responsible for killing more women by getting them to smoke and all these other things. He makes his whole career off of manipulating, especially women's spending habits. I mean, it's crazy.

It's insane stuff. But I digress here. Bernays's rise to power. The whole time he's doing this, he's not just going from, you know, it's not like a rags to riches story. He's already at the top of his game right after World War I. He had clients, including President Coolidge, funny little story. You might know him as Silent Cal. Well, people didn't really like Coolidge, so Edward Bernays goes to the White House and offers his services in the early 1920s and lines up about 30 different celebrities and takes pictures with them and goes to all of his media friends because everyone wants to take pictures with the celebrities, of course, and it's the big hot item.

and now you have this very sociable precedent, allegedly. On the many days of Christmas, the Guinness Storehouse brings to thee, a visit filled with festivity. Experience the story of Ireland's most iconic beer in a stunning Christmas setting at the Guinness Storehouse. Enjoy seven floors of interactive exhibitions and finish your visit with Brett taken views of Dublin City from the home of Guinness. Live entertainment, great memories, and the Gravity Bar.

My goodness, it's Christmas at the Guinness Storehouse. Book now at ginnissorehouse.com. Get the facts, be drinkaware, visit drinkaware.e. Airgrid, operator of Ireland's electricity grid, is powering up the northwest. We're planning to upgrade the electricity grid in your area and your input and local knowledge are vital in shaping these plans. Our consultation closes on the 25th of November. Have your say, online or in person.

So together we can create a more reliable, sustainable electricity supply-free. your community. Find out more at airgrid. i.e. forward slash northwest. Imagine that kind of power that you can do the public relations for the president of the United States in your late 20s. He has other clients though, Procter & Gamble, General Electric, what would become CBS, Dodge Motors. One of the sources that I read claimed that the Council on foreign relations specifically installed him at CBS. And if you know anything about CBS in the

20th century, it was one of if not the most prominent television and radio media organization in the United States. There's some very... Well, there was only three TV stations at one point. It was just CBS,

ABC and NBC. Yeah. And CBS, even back then, was known as the CIA broadcasting system. Well, this is pre-CIA, but after the CIA comes in. But it was pretty well known that intelligence worked through there. Oh, yeah. Office-enable intelligence and, you know, place like that.

You'll like my next example, because I, to make a brief digression, I always assumed that, like, a lot of the insanity that we perceive in this country started kind of after World War II. but reading this it really kind of resets that clock back a lot earlier in the 1920s Edward Bernays

he starts publishing Freud's books in the United States and well of course he's publishing them in English so he might as well be the press agent he might as well be the one promoting them in the United States and if you understand something about Freudianism

it just took off. It became the hot thing to do at parties. People at parties in the United States, the Hoy-Polloy in the 1930s, they would have this whole, they would psychoanalyze each other at these parties. They all have their hors d'oeuvres, and they would kind of play this,

not kind of game, but they'd try to get each other to do a Freudian slip. So if you had a Freudian slip in front of your friends, you know, they would say, aha, you know, you actually express this desire. It became kind of this fashionable and trendy thing to do. And I thought that was kind of a cute little anecdote.

But when you begin to realize just how much control that Bernays has over everything that's happening, he singularly invented the concept of public relations. And all throughout the 20s, 30s and 40s, he's establishing them at every major university, at every major business in every arm of the government that he can approach. And he's marketing it as this science that's married with psychology

and it seeks the truth. The whole time, he's just gaining more and more and more influence. Now, of course, you mentioned that Bernays and the kind of tactics would later be used by the CIA in the 1960s and so on. But a really interesting example

I found was actually in 1920. And the first example of a Bernasian-style regime change was in Lithuania in 1920. I'll just read this quote from you. And tell me if this sounds familiar to you in this sense. A Lithuanian National Council was organized, composed of prominent American Lithuanians, and a Lithuanian Information Bureau was established to act as a clearinghouse for news about the country and for special pleading on behalf of Lithuania's ambitions. The Public Relations Council, who was retained to direct this work, recognized that

the first problem to be solved was America's indifference to and ignorance about Lithuania and its desires. When the Lithuanian Information Bureau went before the press associations to correct, inaccurate, or misleading Polish news about the Lithuanian situation. It came there as a representative of a group which figured largely in the American news for a number of weeks as a result to the advice and activities of its Public Relations Council. They represented now to the State Department and appearing before members of Congress as a spokesman for a country that could no longer be unknown or ignored. Some people described this campaign as the campaign of, quote,

advertising a nation to freedom. And one interesting thing about this example is that when he's talking about the Lithuanians, you know, progressing towards democracy, he notes that there's stiff political opposition within Lithuania. This Black Friday, game stream and go full speed with one gig Sky broadband and watch unmissable shows like all her fault on Sky. These nice people killing each other. And Ballad of a Small Player starring Colin Farrell on Netflix.

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bulldozed by special pleading in order to have their country changed and to get rid of these things. And if you are familiar with the CIA history, Bernays helped found the United States Information Agency, and that did Radio Free Europe and Voice of America. And later on, even I would say it's very timely with the disruption of USA that Trump's shut down recently. It's very apparent to me that this tactic metastasized across all these different media platforms and all these different countries. And it's, you know, that was in 1920 with Lithuania. it's been a hundred years of running this tactic, all originated by Edward Bernays.

And I want to just draw up some other examples here. Tobacco, for example. Well, I mean, I brought up the feminists supposedly smoking, but people still were not buying as many cigarettes as he would have liked. So in the 1920s, he created an ad campaign called the Tobacco System, for voice culture to quote, help singers overcome voice irritation. And then, of course, that's like his lobbying group

that he's created, that's very passionate. They're all paid actors. And then he creates this like fake, this fake supposedly neutral organization, which is also funded by him, called the Tobacco Information Service Bureau. And the nature of the nature of how he conducts his public relations BS

is that he has this intense activist group coupled with this supposedly informative organization that's neutral and above it all and he creates kind of this entire artificial public square for these ideas supposedly to be debated but the whole show and every aspect of this group is paid out by Bernays and picked up by other public relations corps at different newspapers,

which are controlled by Bernays, and they run advertisements with actors paid by Bernays, which will publish reports from scientists that are paid by Bernays. So when you consider everything from modern prescription medications to smoking to even people eating bacon for breakfast in this country, it is all the direct result of campaigns that are done by Edward Bernays. In 1928, he published his book, Propaganda. Propaganda is a great book. If you haven't read it, I mean, you may have, but it's phenomenal. It's really, it's short, too. It's a very easy read.

there are whole sections that you will circle so that you can come back to later. Yeah, it's a, it's required reading. Let's put it that way. I'll just read you the first paragraph. The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute, an invisible government that is the true ruling power of our country.

I mean, while you're reading that, let me read the first paragraph of engineering, the engineering of consent. Because I do this all the time. Every once in a while, copy and paste it and throw it up on X. Freedom of speech and its democratic corollary,

a free press, have tacitly expanded our Bill of Rights to include the right of persuasion. This development was inevitable, an inevitable result of the expansion of the media of free speech and persuasion. All these media provide open doors to the public mind. Any one of us through these media may influence the attitudes and actions of our fellow citizens. Absolutely. And there's something that I noticed about these books.

The real evil here. When I was listening to the first episode and reading through the sources, I initially thought that this was prescriptive, as in this was what he thought the ideal mechanism should be for how to conduct public relations, albeit cynical, but just a sort of ideal. This is descriptive. There's a book I found from 1947,

and it's just an anthology of every single media appearance that the editors could get their hands on. and it's 500 different examples of Edward Bernays using public relations as a tool for everything from milk to the Hawaiian University to dresses to getting women to wear different types of hats to the propaganda offices in World War II. It's the same playbook over and over and over again. This is prescriptive because at this point, the information and the tactics that he's doing, this is not like a rise to fame by the late 1920s. He's already in with the group. This is just the material that's being spread throughout the invisible government that is the true ruling power of our country.

This is just the playbook that's being published for them so that they can copy his successes. And he also cites a lot of whatever you'd like to call them. New World Order, One World Government, people like H.G. Wells. What Mr. Wells says of political processes is equally true of commercial and social processes and all manifestations of mass activity. When the Constitution was adopted, the unit of organization was the village community, which produced the greater part of its own necessary commodities and generated its group ideas and opinions

by personal contact and discussion directly among its citizens. But today, because ideas can be instantaneously transmitted to any distance and to any number of people, this geographical integration has been supplanted by many other kinds of grouping, so that persons having the same ideas and interests may be associated and regimented for common action, even though they live thousands of miles apart. And there's a separate take that I saw from people that worked with Bernays in the 1920s or the 1940s.

And they said that the way that Bernays saw people, the way that he saw humanity, was not as like individual friends or units or ethnic groups or religions or anything. He saw them only on the scale of thousands of people. It's the only quantity of humanity that he actually considered in his work. And that really begins to show. There's other examples of this. In July of 1928, he publishes in the American Journal of Sociology, what would later become crystallizing public opinion, but it was actually called, in its first instance,

manipulating public opinion, the why and the how printed for private circulation. Here's a quote from it. Occasionally the manipulation of the public mind entails the removal of a prejudice. Prejudices are often the application of old taboos to new conditions. They are logical, emotional, and hampering to progress. Take, for example, the feeling that used to exist against margarine. Today, margarine is made of pure vegetable ingredients that have been scientifically determined upon as wholesome and past as pure by the government.

And, well, let's posit something here, which is that if you control the government, and if you control the industry, and if you control the scientific, even the metaphysical concept of consensus among institutions, if you direct, control all of those things. Well, what if you're wrong? What if you're wrong? What if the thing that you're trying to get rid of and get out of people is not their prejudices of old taboos to new conditions? What if margarine isn't good for you? What if what you're doing to people isn't the truth? The scary thing about Bernays is over and over and over again. He's referring to his evil mechanism as truth, that everything that a public relations department will do is spread the truth to better inform people. And that's not the quantity of material that he's producing. It's not like an idle thing and it's not even believing his own BS. He really does think that

this is some ancient truth that he has discovered and that if he's using it, It can never be wrong. This Black Friday, game stream and go full speed with one gig, sky broadband. And watch unmissable shows like all her fault on Sky. These nice people killing you, John. And Ballad of a Small Player starring Colin Farrell on Netflix. I've made some mistakes. Right, who hasn't? Get one gig Sky Broadband, Essential TV and Netflix, all for just 44 euro a month for 12 months.

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So together we can create a more reliable, sustainable electricity supply for your community. Find out more at airgrid.i.4. Northwest. He never has regrets for his entire life on this until the very end, but I'll save that. How does this work exactly? Well, in a magazine called Public Utilities Fortnightly in November 1930, he says, well, quote, there are psychological principles behind all behavior. He who would influence or attempt to control behavior needs to understand these principles, too. Behavior is reciprocal. The public attitude towards an organization reflects the organization's attitude toward it,

and that attitude must be expressed in acts, not merely word. The public must be definitely guided and influenced toward the desired actions. The public is not a mass in point three. It is a series of interlocking groups with varying motivations of molding different groups towards an end. The need for skilled shaping of such a policy have created the profession of public relations council. And another thing to point out, if he had just stuck to advertising, I mean, evil, manipulative, but perhaps not so bad if it's getting people to go and buy things, but he's not just convincing people to go out to a store and buy products or to follow trends.

In 1930, he is heavily involved with the modern art movement, and he has personal correspondence in association with Eleanor Roosevelt. He also is responsible in 1932 and 1936 for the public relations image of FDR. So all of FDR's fireside chats, Edward Bernays, right? Every fireside chat is started with the term, My Friends. What else is he doing in this time? Well, there's some really strange thing. He's very in demand because he's performing all these functions for all these people.

Wealthy public figures that hire him were persuaded to be photographed in cheap hotels and ride buses. luggage sales soared when women were told to take at least three dresses on a trip. More people bought bacon for breakfast when there was a bacon's oversupply. And he had the pork sellers, wanted Bernays, to start helping them sell more of it. He got, in 1929 or so, he got Herbert Hoover, the president, Henry Ford, and an elderly Thomas Edison for the Lights Golden Chubilee of in Michigan. He also worked for the Rockefeller Center to open construction sites for the public view

to help mitigate their public perception. And in the 1930s, he writes what was manipulating public opinion and now becomes crystallizing public opinion. He begins to connect publicity and public relations I don't know which one. I don't know which one of those is worse. Manipulating as an action. Crystallizing is basically, look, you're going to do it.

It's done. Oh, yeah, because at that point, it was done. And this next quote, publicity became part of the machinery of regulatory commissions set up under governments, such as the Interstate Commerce Commission and the Federal Trade Commission. It was used by state governments in the administration of minimum wage laws, especially in Massachusetts. It became part of the program of municipal research leagues and principal cities, and it furnished the basis of a movement for wide governmental control. And again, this is descriptive. This has already happened with FDR and the New Deal. This is a huge part of it, exactly like you say.

Right, crystallizing it, it's settled. It's done. And his whole, his whole high and mighty attitude about this really starts to become a problem in World War II. So in June of 1941, he goes to the, I think it's

the Institute of War Colleges, one of these names. And he always has these great names for what public relations should be called. They always sound in our modern language it sounds very unbelievable there's no way they would call it but this was 80 years ago so

people were a little bit more amenable to stuff like this in June of 1941 first a moral commission of experts, advisors should be created to drop a master plan for morale and psychological

warfare. Second, a program to strengthen faith in democracy. Third, a program to strengthen democracy itself. And fourth, a program to sell the army to the people and the people to the army. What this eventually becomes in World War II is the Office of War Information. In 1942, he addresses the U.S. Army, quote, total warfare has three fronts, military, economic, and psychological and again total warfare. And you've covered kind of the implications of that

on your show previously. In order to achieve total warfare, they must be integrated. It is my thesis that with the censorship, with which censorship and psychological front propaganda are so directly concerned,

it's an agent of integration, which will strengthen the military and economic fronts and wield all three into the necessary effective whole. Censorship should be a function of the broad psychological front concerned with public morale in the widest sense. Today, it's only military and leaves the public in the middle. So he's expressly advocating for psychological warfare and censorship

to control the mindset of the American people in World War II. It's from a primary source that he wrote for the U.S. Army. But he doesn't just stop with the kind of craziness there. 1945. He publishes a book that I couldn't find anywhere, but it's, I wish I could find a copy of it. It's called Take Your Place at the Peace Table, which advocates for the United Nations. It's, quote, a practical and realistic guidebook to action on how to mold. public opinion in support

of a, in all caps here, world security organization. And I have a lot of books from the late mid and late 1940s on world governments, one world order, all that

stuff. Bernays' method of doing this in this book, and I could only find this in a secondary source, is that everyone from the highest levels of government, down through Congress, down to your bowling club and churches,

can become an activist to help preserve democracy and maintain the peace and advocate in terms of public opinion and support of a world security organization. That's the purpose of the book. So he also brags about his previous successes. He publishes another book around this time called the minority rules. And he cites himself. Another interesting literary example is the minority movement of psychoanalysis, which, starting with a small group of half a dozen scientists in Vienna, widened its influence in larger and even larger circles,

until today the psychological novel, biography, and history have all responded to its impulse. He's describing it as though it's entirely separate from him, but he had the sole publishing rights and was the press agent for all of Freud's circle in Vienna. So he's, again, descriptively bragging about a public relations success. He has some very interesting thoughts on the minority of people, right? He just kind of broadly labels them as intelligent. intelligent people are recognizing the difficulty of convincing the public of facts that are against its own interests in the active proselytizing minorities in whom personal and public interests necessarily coincide by the progress and development of America.

A lot of this kind of wishy-washy liberalism speak. Where does... Okay, sorry, I'm going chronologically here, so I might be a little disjointed. 1946, an interview with him and Eleanor Roosevelt, who he was very close with, was published. He's interviewing her as to whether there should be a secretary of public relations in the cabinet of the United States. And she says yes, they need a peacetime agency in the U.S. that's, uh, comparable to the Office of Wartime information. So this lunatic, Edward Renais, wanted to make this public relations manipulation,

a cabinet-level position. And he just continues on with some other crazy stuff here. 1947, he advocates for spam. This Black Friday, game stream and go full speed with one gig, Sky Broadband, and watch unmissable shows like all her fault. on Sky. These nice people killing you,

John. And Ballad of a Small Player starring Colin Farrell on Netflix. I've made some mistakes. Right, who hasn't? Get one gig

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is powering up the northwest. We're planning to upgrade the electricity grid in your area and your input and local knowledge are vital in shaping these plans. Our consultation closes on the 25th of November. Have your say, online, or in

person. So together, we can create a more reliable, sustainable electricity supply for your community. Find out more at airgrid.i.4.Northwest. Mail. So you've opened your mailbox and there's advertisements in it and you might

wonder, how does that start? Well, you see, according to Bernays, who helped start this process, our civilization is in a race between communication, and that includes direct mail, n-hyphens, and chaos. We know that what we

call society is only a network of partial understanding held together by communication in which the mail plays an important part. So he advocates for direct mailing of advertising. And that's crazy. Now we get to 1947, where he publishes the Engineering of Consent. Let's see here.

The last paragraph of the Engineering of Consent, when the public is convinced of the soundness of an idea, it will proceed to action. People translate an idea into action suggested by the idea itself, whether it is ideological, political, or social. They may adopt a philosophy that stresses racial and religious tolerance. They may vote a new dealer into office, or they may organize a consumer's buying strike, but such results do not just happen.

In a democracy, they may be accomplished principally by the engineering of consent. Really just unbelievable stuff. Let's see here. Well, it's just so brazen and its openness. and he knows that the only people who are going to read this are elites and academics. And yeah, it just continues their reign. Absolutely. And he's published in all of these different sources.

So he's getting published by like, you know, this like a magazine, like public utilities, fortnightly or household magazine or whatever it is or New York or whatever and he knows how to tailor his message for each of these publications because he's only ever thinking of them as special pleading

from special interests so if you only think of humanity right as just this block it's just something to be controlled let's see here for Household

Magazine February 1949 the article he wrote is why we behave like inhuman beings thus science with its modern equipment of experiment and method is seeking to solve the problem of inhuman behavior

through greater and greater knowledge of man in the world in which he lives which of course Brunez controls the key to our liberation from our jungle heritage of force and fraud lies in accelerated self-understanding. The truth shall indeed make us free when we learn with the same control we exercise over the physical nature,

that it must now be the truth about ourselves. He also is in favor of... This next one will lend some credence, I think, to the Wellington House Rothschild angle of it. 1949 on British tariffs. America must do her part two from an economic angle. She must lower tariffs if they keep out British goods that Britain produces better and cheaper. What the fuck in 1949 could Britain have produced better and cheaper than the United States?

America must encourage rather than discourage British insurance companies. Should encourage the tourist traffic me than we do. Must realize that shipping is a British forte. what the U.S. and Britain should create is a joint committee on furthering common understandings. So a lot of this Anglo-American sentiment after the war. Something a little bit lighter. In 1950, I want to add, after this point, after the war, his power is total. He can advertise and sell and do whatever the heck that he wants, because he's made all

the most powerful people in this country, absolutely insanely, ludicrously wealthy. And I'm not talking about your old Anglo-American aristocrats. I'm talking about your late 19th, early 20th century arrivals. He has a 1950 interview on how to be a public relations man, which is basically how to be a manipulative asshole, be open-minded, sympathetic to the viewpoint of other fellows. Don't sound off with your own views or announce that you won't listen to any argument

or show impatience with views of others. Be tactful objective. Don't let foot pain or discomfort hold you back. At foot solutions, we specialize in high-quality supportive footwear and use the latest scanning technology to custom-make orthotics designed for your unique feet. If you want to free your feet in joints from pain, improve balance or correct alignment, book a free foot assessment at FootSolutions.I.E are popping store today. Foot Solutions, the first step towards pain-free feet. Inflation pushes up building costs, so it's important to review your home insurance cover

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Brought to you by Insurance Ireland. Be diplomatic. If you disagree with someone, let him know you respect his intelligence and intentions. And when I start to see all of these PR types of people, when I see kind of the regime as it was constructed under the pandemic and also all of these other just NGO type, the way in which these media types interact with each other and they address the public, it's all directly out of the Bernays playbook.

It's nuts. It just gets me so angry. I mean, it continues on here. Another interesting view on race from Edward Bernays, 1950. He goes to the University of Hawaii. What is he? like about Hawaii? Well, I'll list the points he says for you. Hawaii disproves Soviet accusations that imperialism and racism are our national policy. Hawaii dramatizes to the mainland

that Americans of most diverse backgrounds can live together in harmony. Hawaii demonstrates that all of these people can successfully work out their destiny democratically. For Hawaii to fully meet these goals, it would only need a very slight change of attitude on the part of a very small number of people towards the residual problems discussed here. And, you know, if you know anything about Hawaii, you know, it's not quite that. Not quite that. In the 1950s, this is an interesting little thing here. He was the PR man for the aluminum company of America, which they had a whole bunch of, I think it was a fluoride derivative, like a stable form of fluoride that they had to get rid of. So he then used the American Dental Association to fluoridate the U.S. water supply.

That was Edward Bernays, if you're wondering, who did that? And the interesting part about all these different ad campaigns and things is they never get rolled back and they never get reconsider. Once something is in effect, it just is. The fluoridation of the U.S. water supply began 70 years ago, and all because of one man, just to solve a temporary problem of getting rid of a fluoride product. Let's see. In 1953, he writes a paper for the State Department recommending setting up a psychological warfare office. another interesting thing he was doing during the early 1950s.

You know, psychological warfare you can associate with the CIA, but he was the Public Relations Council to the United Fruit Corporation. They overthrew the government in Guatemala, and Bernays was responsible for writing all of the propaganda that the CIA used to do that. And you have to consider that when the agency, finds a tactic that it likes and is very effective and very covert. They're just going to keep using it.

And public relations by the early 1950s has really grown, really, really grown. In fiscal year 1952, this is Brené's own figures. There were approximately 2,600 full-time public relations employees on the payroll of the United States, plus another 1,000 who are working full-time but in like a part-time pay slot. This does not include many individuals on federal payrolls, for in many cases the governmental departments, in order to avoid public accusation that they are propagandizing, call their public relations and public information employees by other names. In certain cases, these men and women battle for public opinion and appropriations. I asked the audience to consider the latest USAID function in this context with that information.

Let's see, going on here. The United States had an official propaganda agency that Edward Bernays ran between August, 1953, in October of 1999. This agency, after its dissolution at that time, was directly superseded by the Department of State's Public Diplomacy and Public Affairs Office. It's just, I mean, so again, that fact establishes direct continuity

between Edward Bernays and our current Leviathan that Trump is dismantling. But I want to give a little bit more of an inside view about Bernays. I have an example here, which will get kind of deep under the skin of what this man was doing at the government. Because to kind of just recap a little bit, anyone who knows about Bernays knows about his role in propaganda and consumerism. At the most shallow level, it's getting people to buy things. At a deeper level, it's manipulating people's consumer preferences. is. But one thing that people do not know, and I'm about to bring light to, is what he was doing

within the federal government. And the source that I use is an original primary source from 1955. It's a book called Billions, Blunders, and Bologna by a man named Eugene Castle. Now, you and I have never heard of Eugene Castle because we're not 90 years old, but edited by Castle Films was at the bottom process of the title screen for most major films

in the United States. In World War II, Castle Films was the sole distributor of propaganda to non-theatrical audiences. That includes all defense training films, all Army,

Navy, and Red Cross films, and this company, Castle Films, made over a thousand productions during its tenure, and was the largest non-theatrical film operation in the world at its time of existing. So he wrote a book, and he calls out the United States Information Agency, which later becomes Department of State, which later becomes the USAID, whatever propaganda head that's going on in the federal government. Castle has seen and been inside all of these things, and so I'm just going to read this section in full, and I hope it'll shed some light on Mr. Bernays. Direct quote here, wasting millions of dollars every year has become a fixed policy and procedure with our propagandists in Washington. Again, the year is 1955-ish. The U.S. Information Agency does not wait until June 30th the date when Congress makes its full approval.

appropriation available for the ensuing year. Six months before the USIA is entitled to any new money, the agency heads send urgent appeals to their employees scattered all over the world to prompt them to, quote, dream up the biggest, most expensive projects they can conceive, and send these post-haste to Washington to enable the agency's directors there to rush to Congress with an emergency appeal for supplementary funds. These extra millions, supposedly to be spent for promotional dreams abroad, invariably never go beyond the paper they are written on, but the great money-getting event is the annual budget. Washington's big spending agencies carefully plan many months in advance how to influence legislators to increase their forthcoming budgets.

A revitalized campaign to influence economy-minded members of the 1955 and 1956 appropriations committees, and, at the same time, to lessen complaints from American taxpayers, came into being with an announcement by Edward L. Bernays, freelance New York press agent, that he had formed a committee of 28 persons to propagandize the American people into thinking well of the United States Information Agency. Never a shy one for personal promotion, Bernays appointed himself both chairman and chief spokesman for the group to be known as the National Committee for an Adequate Overseas U.S. Information Program,

with headquarters at the Bernays Publicity Office in New York. In a press release issued on Monday, October 25, 1954, the objectives of the committee were defined as stimulating international understanding of America, counteracting communist propaganda, and strengthening bonds with our allies. Chairman Bernays further described his committee as an educational, non-pressure group, when asked by reporter Harold Hutchings of the Chicago Tribune, whether the committee was formed to campaign for higher appropriations by Congress, Bernays said that was not the plan.

We will not in any attempt, we will not attempt to, any sense to be a lobby, he said. But he added, as far as I am personally concerned, $100 million a year is an inadequate sum for this work. 24 hours before the release of the Bernays announcement, USIA Director Stribert, in an interview commending both himself and his propaganda agency, which appeared in the Washington Sunday Star, highly approved the objectives of the Bernays group. An excerpt follows, Some members of the newly formed National Committee for an adequate United States Information Program headed by public relations expert Edward L. Bernays

feel the agency should have an annual budget of $125 million, and the director should have a cabinet status. When questioned about this article, Bernays characterized it as, quote, extremely unfortunate, and he added, makes it seem as if we're advocating a doctor, Goebbels for America. Let's see.

To do onward here. A lot of the blame, and this is like a separate point now here, before I move on to the next point, notice what he's doing here. He's using his own public relations playbook of manipulation on

Congress. It's no longer about the American people. He's not trying to get money for consumer products at this point. He is running propaganda for his own propaganda agency at the government, not only to establish himself as a cabinet-level official, but also to get 25% more than he requests. So it's this whole thing, excuse my language, is just a fucking game. for him. He creates

a partisan interest group. He creates his own status as the chair of that group. And he has his own program that he's managing, but will distance himself

through several other proxies. And he's also looped in the media to report on it and hype each other up with these different organizations. So by the time this whole carefully coordinated package gets to Congress, it seems as though everybody in the world wants this act to happen.

And consider that amount of money. In 2025 money, that $125 million, well, that's now $1.5 billion that is just for propaganda for the United States. And we can, we can, disagree, not you and I, but people can disagree with the anti-communist activity and propaganda that occurred in the 1950s and how we would combat Soviet influence all over the world. But this tactic, this mechanism that Bernays is using continues on and is used everywhere, ubiquitously by the U.S. government in order to do all of its appropriations and to do all of its lobbying and to do all of its special pleading both externally around the world and internally within him within itself.

And that in my mind is insane because Bernays never shuts up in any of his works about how wonderfully democratic all of this really. is when he controls every single aspect of what's occurring here. So I've been going there. So any thoughts on that, Pete? Well, yeah, I mean, this couldn't be more timely, right, with everything that's happening, just to prove that this didn't just happen like in the last 10 years. This wasn't because Obama came into office. And what was the act that he overturned to?

that allows the government to propagandize us? Was that smooth? Am I thinking Smoot-Hawley? What the hell was that thing called? That might be it. Why am I thinking? Smoot-Hawley is a tariff act. Oh, yeah, that's, well, forgive me,

I have tariffs on the brain, too as well. Maybe you're thinking the 96 Clinton Telecommunications Act. That might, it was something else. I can't remember. People who are listening are screaming, screaming right now, they know exactly what it is. But, yeah, it's just one of those things where what we think has been created recently. This is, this explains why boomers are the way they are. This explains why, you know, no one, we haven't had free thinkers until we haven't had people

thinking outside of the box in any kind of mass way until the internet. internet came along and now you can, you have access to information that they didn't have. And also you can, there's alternative sources of alternative outlets where people can get their news where they can't really control this anymore, although they do. I mean, obviously, there's probably things that I say that were in a lab that I bought, you know, we're created in a propaganda lab that I bought into. And, you know, just one of those things, you just got to be as careful as possible. But, yeah, I mean, more than anything, it means this is not, this is nothing new.

The crazy part, I mean, when doing research for this, I felt like I was going schizophrenic, because all these slogans that you think are just kind of happy American Indians. Like, one example, when it rains, it pours. Well, that was the 1913 Morton Salt Company. slogan. Diamonds are forever. De Beers, public relations. De Beers. Oh, the act I was thinking of was the Smith Mundek. Gotcha. Let's see here. There's one last point and then I have some like kind of meta perspective on this. So you might have reached this point to your audience

where this man goes from a salesman, a press agent, and acquires and garners more and more and more political power and manipulates more and more consumer preferences and eventually is able to manipulate the entire federal government to just give him whatever money for whatever he wants. That's a pretty meteoric rise to power, and he does actively maintain control throughout his entire life.

He lives to be 103. So this goes into the, you know, he was even still up involved into the campaign of George H.W. Bush. And everything that I've mentioned here, the really crazy and sane part, this is just expressly and explicitly what he directly did in his life.

Only him. That is not to account for all of the different public relations departments that now exist, all of the other highly intelligent people that took his methods and put them to other evil uses. And when you look at our media environment, I used to say, okay, well, there's a lot of manipulation here. It's only Bernays. Everything that you're seeing was thought up by Bernays, or some second order effect. The focus, group. This would eventually come out of the psychology of it. And it just goes on and on and on. And the thing I really hate about advertising is you can't escape it. And it's so easy. You just

buy some ad space, right? So now there's really not reason to have ads. Anyway, I'm getting a little bit into like what I'd talk about later. I want to talk about the final important point here, which is, did this asshole ever feel a little bit of remorse or a little bit of moral compunction for his actions? Because his entire life, he really doesn't in everything he writes. From the 1910s all the way until the 1990s or so. In 1992, he writes one letter to a state legislature. And what he writes in favor of, his ability.

on the floor. And it's going to sound psycho. He thinks that public relations workers should have licensing. They should have a license

to be a public relations worker. That should fix it. That should fix the entire fucked 20th century that you've almost single handedly created with your propaganda. You just give all these people a license.

I'll read a direct quote here. And this, I think, is as close as you are going to get to a shred of remorse for his actions. At the end of his life, and by the way, he's 101 years old when he's writing this. 101. Those persons who heavily influence the channels of communication and action in immediate dominated society should be held accountable and responsible for their influence. In the case of public relations, where millions of lives can be in jeopardy, no such requirement exists. While in the field of medicine, the body is vulnerable.

In public relations, it is the mind. Ethical behavior needn't be spelled out. There is no universal definition. Simply put, standard Judeo-Christian ethics, based on integrity and honesty, are necessary for a public relations practitioner to properly practice his profession. Doctors must take a Hippocratic oath upon entering their profession. Public relations practitioners should do the same. So that's crazy.

That's crazy because this guy paid scientists and doctors to make fake studies, to back up fake focus groups, to back up fake newspapers, to get the American consumer to start, consuming by the, God. Okay, I mean, it's, it's an indirect effect. To become a, to become a consumption society, basically. And, yeah, yeah, I think it's great that even in his, I mean, do we even want to call the Samarculpa? He uses, he uses the propaganda the term Judeo-Christian.

Yeah, and this guy's like, you know, I mean, oh, my God. And it's like so insidious. Okay, what do I, what do I start on kind of the meta of this? The meta of this is that he has this weird God complex his entire life where he determines what truth is. And that if there's just enough, quote, information out there that people will somehow make whatever an informed decision is. but he's a very intelligent man. He wrote tons and tons of books. And in all of his efforts, occasionally I found,

and this is just the primary source references, there's something like 500 different articles, books, interviews, and other media appearances that he advocates, He does some kind of PR work for like a specific cause, like a milk company or a public utilities company or the military or a college or whatever, right? Just hundreds and hundreds and hundreds. And these are just like the published ones. The whole time, you know, sometimes he'll kind of throw out, well, maybe propaganda can be used for evil. But mostly that's just, you know, mostly it's used for good when it aspires to the truth because it's for democracy.

And the whole time he's just throwing every single time he's using this mealy-mouth tactic. Oh, well, okay, people need to buy more milk. Well, in order to buy more milk, you have to be a more well-informed consumer. And in a democracy, we have to reach a consensus about the benefit of milk. And everybody involved in the production and consumption of milk should work. work together and therefore we'll have a more informed society to consume our products together. And this guy had the same, I mean, really, it's this mechanism that he's just taking and there's zero. Like you said, right at the start, totally amoral. I don't think he had like a crisis

of conscience about this because there's televised interviews of him in 1987, in 1990, in 1992, they sit him down with this lefty in 1992, and he's 100 years old at this point. And the lefty guy is asking him, like, well, you know, don't you feel like a little bit bad that you've turned us into this mass consumption society? And he says, like, well, you know, if it's for progress, if it's for democracy. and I'm reminded of that book you went through a little bit earlier that true believer and the part that like is really depressing

is he used his uncle Sigmund Freud's psychology to do all of this right he prayed on people people's innermost fears and their insecurities and you know are people to just

I can't put it lightly, our people, our grandparents, our parents, our great-grandparents lived in this world where this maniac could convince them to do anything, to buy anything, to go to war for anything, to vote for anything. Public relations as, I mean, our Pentagon now, every branch of the military has a public Relations Department. J.D. Vance, public affairs, I think, in the Marine Corps. The White House Press Corps.

Another creation of public relations, the White House Press Secretary. And that's just, this is all like the highest levels. And nowadays, you can't even think about it. When there's a scandal, when something goes wrong for your business, let's say of a smaller

medium-sized business, there's two things that you have to get. in order to fight some big problem, right, some big scandal. You have to get a legal team and you have to get a public relations firm. And I kind of had this epiphany when I was reading through and researching all this stuff. The real reason that Trump got elected president and the reason a lot of people are just so, I'm not even going to call it overjoyed. They are righteously justified in being gleeful that this apparatus

is being dismantled is because you can only manipulate and lie and fool and trick people and take their money for so long. It's not this infinite thing. I'm amazed that this manipulative playbook just happened and was carried out for a hundred straight years, a hundred years of just fooling the public. And more evil than fooling. I mean, giving them carcinogenic, selling them carcinogenic products with radium in it. And, you know, carcinogenic seed oils and plastics. And, you know, you can do whatever you want to people when you can control every aspect of their mind. And, you know, that's a great evil because it also removes that the biggest evil of Bernays was not just that he was doing it.

not just that he was inflicting all this evil upon all these people, hundreds of millions of people around the world for 100 years. Because by the way, this mechanism got exported through USAID and all these other federal agencies and media and whatever else. This went all over the fucking world to every other country on the planet, starting with Lithuania in 1920, and Guatemala under Bernays in 1950s or so. right? This goes everywhere. So it's not just the harm inflicted on everybody on the planet, but it's also a really bad part of it, a really dark part of it, is that the people that are committing the evil, the people themselves that are doing the public relations and the public

affairs and the propagandists, they're so far disconnected now from both Bernays and the tactics and the time in which this originated, it's, it's, on the one hand, they don't feel any connection to any of the evil that they do, because it's an institution that's been in effect for so long, right? So they really don't even grasp how evil it is to manipulate and to do public relations on the public. But the more insidious angle is that, you know, they think, they think that it helps.

They think they're doing the public a service. There's not anything outside of this paradigm. That's like the part that blows my mind with all this public relations crap. It's been so instituted at every aspect of our society that we can't imagine a functioning world without it. Right? the terms that we use gatekeeper Walter Lipman

stereotype Walter Lipman you know engineering consent people will say it's Chomsky it's Bernays you know

the language that we use the way that we conceptualize it even propaganda and public relations the words the etymology of what we say is outside of our control it's baked into how we speak to each other

even on the right and I'm ranting a bit, but it just, the extent of it. And I did my best to like read right-wing sources as best as I could to help understand this. Because when I was doing my research on primary sources, and I have a lot of original from the 20s through the 70s or so, original right-wing books that were published in hardcover. And I really failed to find much on Bernays, on public relations.

Some of it's about propaganda, but most of it was about communist propaganda. I found a little bit on Freud and Bernays from John Murray Cudahees, The Ordeal of Civility, about the Jewish struggle with modernity. Another one that I read was Barbarian Inside the Gates

by Don de Grand Prix. He wrote a little bit of a section on Edward Bernays and Walter Lippmann, and he said it, quote, deals with manipulation of the mind on a mass scale. And one person that I thought, well, there's two more, there's two more final quotes, and these are by right-wing authors. One is Liberty or Quality by Eric Fond, Kuhn Outland. It says,

non-historical belief is also necessary in state and society. A sneering contemptuous attitude pregnant with suspicion and animosities is neither natural nor constructive. It is moreover evident that sound hierarchies can only be based on affection and reason. And then there's a de Meister quote, No sovereign power is strong enough to govern several millions of men unless it is aided by religion or slavery or both. And other recommendations.

Watch the 1976 film network because people were aware of this. A lot of the anti-consumerist sentiment in this country was actually carried on by the left. Now, they do the window dressing bullshit of saying it's all capitalism. It's all conducted by the bourgeoisie class of people. and that the way out of this is establishing class consciousness, and all that I think is crap, because this capitalism and consumption that the left critiques so much about our modern world was instituted by Bernays.

And there's an astonishing amount of illiteracy about the specific people. This is what the right has over the left. We know the names at this point. of these people. We can take it out of the realm of these abstract ideas. And it no longer has to be this kind of, because when you make a concept, this is, again, even self-referentially,

a Bernasian thing. If you make something, a consensus-based abstract concept that sounds reasonable and agreeable, it'll just trap you in this paradigm, like a rat in a cage. And thinking outside of it, thinking about, you know, capitalism is not this big nebulous thing.

There are people. They have names. These ideas didn't come from nowhere. It wasn't because of a big mega corporation or because of a robber barbaran, which you've seen the stormy episode. You know, that's pretty stupid. This advertising consumption-based culture under Edward Bernays totally displaced the American aristocracy because these new people that were instituting it in public relations of usually a certain tribe or persuasion or at least a certain lack of moral fortitude. They used it to seize power in the United States and they used it to circulate information to each other. And again, I think researching the stream drove me a little schizo because Bernays had to circulate information to each other. And, again, I think researching

the stream drove me a little schizo because Brnays had his hand in everything. It all goes back to him. And I think it's a breath of fresh air that Trump is going after USAID. And as we learn more and more and more about this, just how much of our money was going to this stuff, you know, it helps answer this central opinion.

This central question that the right kind of has now. Why is all of our money going to transgender Guatemalans or, you know, all these other things, all these other social causes and other countries. What the hell is the point of all that? Well, it's because if you can propagandize this insanity and make it agreed upon, you can institute regime change or soft power everywhere in the world with minimum investment, like you're opening a new market, for some tennis shoes. So anyway, I've ranted long enough.

No, that was great. I didn't want to add something. You were talking about, like, interviews he did. I've known this for years. I used to mention it all the time. April 4, 1985, he was on David Letterman, the David Letterman show. Really? Huh?

Yeah, he did an eight-minute segment on there. and he was introduced as Dr. Edward Bernets. Get the fuck out of here. Yeah. And he did that on purpose and he came out and one of the, you know, and Letterman starts asking about propaganda. He's like, well, you introduced me as doctor. Why would I have you introduce me as doctor?

Because it lends credibility. It's a propaganda device. It's amazing. It's on YouTube. It's eight minutes on. YouTube. Oh, that's nuts. Yeah. I mean, the guy was like totally, you know, in a weird, you know, you got to respect, I don't want to say respect it, but I'm just kind of an awe of how how freaking good this guy was at manipulation. Um, like the devil himself. It really, like,

uh, it. And you can, the reason I kind of stayed away throughout most of this talk from a lot of the Rothschild stuff and Wellington House and Tabistock Institute or whatever else is because you don't need you don't even need to like get that far deep into it to understand why it's evil it's not evil because it's I mean yes it is heavily involved with some of the worst people to ever live on the face of the earth but more importantly the mechanism itself is dehumanizing It's brainwashing. It's, and I also think it's important to talk about this because, like you say earlier, we're moving into the real internet age, right? The real result of a change of the inability of the elite to manage opinion and consensus and to drive narratives out. And I mean, I'm approximately 30.

And I'm realizing that people younger than me, they didn't grow up in the same world that I think, not to say you and I did, but I remember a world of the internet. Sorry, remember a world of radio and a world of television and newspapers, physical hard newspapers, and periodicals. And even though I was a young kid at the time, there was nothing outside of it. You know, if you controlled those mediums, you controlled everything. and, you know, it enables you to pull these global scale cons, like the warning rock or, you know, you can convince the entire world that 2008 was because of, you know, some prime mortgage market, or you can run with whatever narrative that you want to. And I think that's increasingly, you know, and I think the coup de grace on all of it, right, the kind of final, the final, the final, the last, the last, the last, the last, the last Bernaysian move that will ever be made as a prediction in his style and his manner of doing

things was COVID. The COVID pandemic, the slogans, the consensus, the engineering of consent, the manipulation, the limiting of people's paradigms, and their ability to consume information. all of the Bernays playbook. And I think this country is just done. A hundred straight years of being propagandized

for everything, for every foreign war. And I think the people, I mean, we've just had enough. And the liberals, like, they're never, they're really not getting it. They're not understanding it because they don't have the same.

critical perspective on it, right? They've been the beneficiary of the Bernays techniques for a hundred years. I mean, and it's, you know, to disprove anyone who might have a notion to the contrary, starting out in 1919, Bernays's wife was a progressive, the first woman to not change her name on a U.S. passport ever, ever, and advocated for ACLU, and held an NACP event below the NACNACNACNACN and Dixon Line, and the Women's Non-Partisan Committee for intervention, you know,

joining the League of Nations. So it's a progressive tool and operation and mechanism for 100 years right back to the very beginning. And same thing with the U.S. Information Agency. And it's always been used by this power structure to maintain control from the start to the finish. So like you were saying at the very start, it's not something that began under Obama.

It's not something that began with 9-11. Sometimes the left will run with that, the century, the self-documentary. It does a good job in the first episode explaining Bernays, but it veers into Freudian ego psychology and a lot of the hippie movement and other stuff. stuff. And that's another very different angle. Like, people took, it wasn't just Bernays that took Freud and used that to just, well, I guess

if Stormy's listening, I think to get demons to possess people, to make them do things like join cults and release subconscious forces as some kind of healing mechanism. You know, when you have that power over somebody, it's a complete intoxication. And another evil thing, I think, is he was so frequently in his lifetime saying that we need total one-world governance, or we need to make the world safe for democracy, or that it's enlightening people. He's speaking with such certainty as, this positive thing is he's destroying the world, really.

I just, this is liberalism's legacy. Another little point I'd like to make is that Nazi propaganda ended at Nuremberg. Communist propaganda ended

when the wall fell in 91 or so. And later on then. Liberalism's propaganda never fell. This is something people forget. There's not a moment in time, really up until January of this year,

where the propaganda tactics and the establishment and the regime's self-perception and its mechanism in the Bernays style was ever under real serious scrutiny or dismantling.

Every single president from 1920, to 2020 upheld this tactic of things, this public relations attitude. It was on every, the Nielsen readings in every television system in America relied upon this, that you could just focus, group your way into getting people to consume information in the manner that you like. And it's why also the regime, in a bigger sense, continues to rely on more conventional

legacy media news organizations like CNN, MSNBC, late night shows. These were the mediums that they dominated ever from, ever since like the 60s and 70s for 50 straight years. This was their mechanism that they could use to control and sway public opinion. And when you use a mechanism continuously for generations, I'm reminded of another thing Stormy said

because he has a lot of great insights. the people that grow up now, they don't understand the original intention of this system or tactic. They only know how to move the lever a little bit and to manipulate factors and dynamics in it. Just a twitch, but they don't really know why it's in place. They kind of have heard the slogan, well, we're going to use public relations to better our democracy. And, you know, for Bernays and his ilk, that meant something very specific that you're trying to move towards a specific way of consumption and a specific way of having people relate to science and technology and the productive factors behind their consumer goods and also their politics. It was a very specific, laid-out, established relationship. The other thing to consider is that people, when this propaganda was in its early 50 years or so,

why wouldn't you trust the, what was it? You know, it sounds very quaint now because we're very cynical and hip to this. But if something comes up and says, well, what was it? the tobacco thing to do if something says it's like the tobacco safety health commission or something

people believed that that people really thought that when you know a scientist or a doctor was putting out their seal of approval on a on a consumable good that it meant something right people when they saw that cotton seed oil was safe for consumption

and radium products were safe to use in your home, well, fuck it. You know, you use it, and then you develop cancer because of it. And another thing about Bernays is that he also advocated for prescription drugs and the same consensus building, so to speak, mechanism in the sale of drugs. So that's why in this country you see ads for boner medications on TV, because Edward Bernays wants you to be a well-informed to consumer. And all these different prescription medications then lead to just, but it's not consensus that it leads to.

You know, the last thing I'll say to bring it up out of the 20th century into the 21st is the society that this was being performed in was like 95% more. white or something or, you know, just overwhelmingly, you know, and if the race isn't your thing, then it's a stable, homogenous, economically prosperous society in which you can engineer things and tweak variables and expect a relatively predictable result. Another reason, in addition to the information age, that this stuff becomes so unpredictable, is that the people conducting the propaganda are not using it for the benefit even of the consumer or the target audience or whatever, right? They begin, instead of being a special pleading of a special

interest of one particular group towards a broader generalized audience, the engineering of consent is a self-referential feedback loop where the special pleading from the special group will be for itself. It'll mark it to itself and forget the need to appeal to a broader generalized audience. I think this is the explaining factor as to why progressive propaganda, I think generally beginning in the Obama administration, failed to appeal to the right, not just because the right grew wiser to it, but because the left forgot how to speak to a generalized audience. They forgot that they had to engineer the consent, and they just thought that they already had the consent. I think distributist said this on his latest appearance, that the left forgot how to,

the left forgot to speak to anyone outside of its own echo chamber, and that, losing that was losing their greatest possible strength. To say the Bernays quote again, like, you need to engineer consent to get racial and religious, tolerance to vote a new dealer into office or to organize a consumer's buying strike. So you need to engineer the result that you want. You can't just expect it to happen because you put propaganda into effect. When people simplify Bernays's method into propaganda, that's something as simple as a poster, but Bernays's propaganda was not just putting a single piece of media out there.

It was a whole, it is really, a whole system of controlling every aspect. So like, you know, to give a very fast example, you walk into your

local grocery store and you want to get a jar of pickles. You don't know which pickle to choose. Well, okay, you can pull up in your local, you pull up, on your local coupons and see which one is the cheapest. You can make an informed decision by looking at the ingredients list and you can talk to a cashier and who knows the stock and knows what goes quickly,

right? That actually is an informed consumer of a product who will go and do that. That is your hippie mom. These are your home birth antivax types. These are people that are really behind the RFK types, I think are people that truly want to be informed Americans in the more classic. pre-20th century definition of the word when that was the style of advertising that was conducted, that a product was sold on its merits to the consumer. If you want to buy that same jar of pickles in Sicko Bernays world, you get some stupid ad on YouTube and you are propagandized by the pickle jar itself, telling you that a scientist says that it has, I don't know,

I'm mixing examples, but like lower cholesterol, like chirals have lower cholesterol according to scientists, and that anybody with some sense realizes that a lot of those things are faked anyway and that it's put on your TV in fakeness, and it's put on your computer screen by fakeness, and when you see it in the store, you're not perceiving your product that you're about, out to purchase as an informed consumer, but you're seeing, like, the mechanism, the manufactured

consent right in front of you in a product that you consume. And it makes you, I mean, I don't say this in disparaging way, it makes you a mindless consumer instead of a conform, informed consumer. And we've also lost status symbols in this system because part of Bernays's success in advertising products

was he would determine fashion trends product placement in movie and TV shows is directly, I mean, Bernays in the 1920s and 30s would do product placement and he would choose specific celebrities. He had total control over media production in order to do this.

And nowadays, there's not this cultural mass man ecosystem where you are in your mass urban society and you're talking with all of your friends and the consensus has been established among your friends because your friends have consumed the same media and you have all seen the science or the authoritative reports or that you've read the local newspaper articles, which I'll tell you that this product is a good idea. It's not this centralized manipulation. People live these atomized, decentralized lives. So even the style in which Bernays relies upon the mass man can't be replicated anymore. People are no longer these large, homogenized blocks that have stable associations and live in one place for their whole lives.

And we now live in a world of great transience and the manipulation just adds so much insult to injury. I think it's long overdue for Trump, anyone, I mean, anyone to go through and question all this stuff. The left after the 1990s totally ceded their ground to criticize capitalism at all. They gave up the ghost and occupied Wall Street, 2011, in my lifetime as a adult. And since that point, you know, in 2011, it's 14 years ago, the consumption element, the consumer element, the protesting of this Bernasian system, like the left has gone. opposite direction. They've been totally in bed with corporations and the manipulation and benefiting from the system and any real, I wouldn't call it an anti-corporate, but any anti-consumption or anti-manipulation or anti-propaganda perspective or credibility that the left ever had was just

completely lost. One of the last thing about Bernays, people might wonder about his partisan leanings. Definitely he was, but whenever he would write PR articles, one of them from the mid-1940s says that we need to very closely manage perception and I think it was wages and consumer options so that we don't get too radical of a response from either the right or the left, right, that we just kind of get this frozen stasis. Let's see, I'm kind of all over the place there. Any thoughts, Pete?

No, I think what you've stated in this last section here is perfect to end on. There's really not, I mean, we keep talking about this all night. And I think the points you've made already are perfect. And we'll give people a lot to think about there's enough information on him out there. And plus, the books are easy to read. I mean, you can pick up propaganda. You can pick up crystallizing. You can read both of those books in a couple days.

If you're someone who doesn't have a lot of time to read, you can still get through them in a few days. And there's video, like I said, there's video out there, and you can hear the man talk, and that'll give you a good sense of them as well. Yeah, absolutely. The Adam Curtis documentary on him, but most of the research, if it wasn't the physical books, I was using archive.org.

You can find all of his stuff. There are all the interviews with him. It's all straight out of the horse's mouth. Like, none of what I was saying was really hyperbole. Like, this is all explicitly stuff that he's stated in interviews or books, which makes it all the more evil. Yeah. All right.

Well, let's wrap this up. Yes, sir. Promote your YouTube channel that's in Stasis. Yeah, I deserve that one. Phyllos Miscellany, you can find me on YouTube. I will put out more content, I swear. Thank you for having me again. Don't ask for social media.

He's not on social media. He's a smart one. Yeah, I do my best to anonymize myself. Yeah, thank you for having me on. I really appreciate it. And I hope to bring more light to these forgotten, not-so-forgotten figures soon. Well, you know, I tease you about the YouTube channel, but you do tons of research. before you come on the show and you,

I appreciate you putting your time into that. So that you can come here and educate on, you know, some figures that people don't know about. I think this was a great little, like, three great episodes in a row covering Bernard Baruch, James Forrestall, and Mr. Bernays, because he, this is, I mean, studying those three is just a picture of the 20th century. Yeah, and the world we live in now, I think, is totally incoherent without understanding

the 20th century. Well, hopefully we're on the path to destroying the 20th century and leaving it behind. Something, anything new. All right, Phyllis. Thank you. I appreciate it. Thank you. Appreciate it, Pete.