The Pete Quiñones Show - *Throwback* Reading Edward L. Bernays 'The Engineering of Consent' w/ Buck Johnson

Episode Date: February 12, 2025

In anticipation of a forthcoming episode we re-release #83584 Minutes PG-13Buck Johnson is the host of the Counterflow PodcastBuck joined Pete to read and comment on the 1947 Edward L. Bernays essay, "The Engineering of Consent"Counterflow PodcastPete and Thomas777 'At the Movies'Support Pete on His WebsitePete's PatreonPete's SubstackPete's SubscribestarPete's GUMROADPete's VenmoPete's Buy Me a CoffeePete on FacebookPete on Twitter

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Search Trump-Ireland gift vouchers. Trump on Dunbiog, Kosh Faragea. I want to welcome everyone back to the Pekanegas show. Returning for another reading. Buck Johnson. How you done, Buck? Good. I'm glad to be back for another reading.

I enjoy your series of readings in general, so I'm happy to be a part of this. Considering I'm reading a book now that we're just, I just recorded Part 8 with Dark Enlightenment on race war in high school. I figure something that can be read in one sitting can, you know, a nice break. And this is one of those things that this is one of those essays that like everyone know a lot of people have read Bernays.

Some people have read propaganda, which came 1920 and 1920, 1922, crystallizing public opinion a couple of years later. But this is 1947 and where it's after the war. That's very important to this. And it's also the advent of TVs are starting to pop up in people's houses. And more people are getting them. So how do we handle this going forward? When you read it, what you, I know you text me, you're like, holy crap.

Yeah. And because it's like, wow, look at this. This guy has all the brain child. It's like the brainchild behind how to run sciops is what this sounds like to me. And it's like, it hits you. My goodness, this is he's discovered. the the power of the medium which was television at the time which you know was a big thing but now it's like we are so far past that like but this seems like a text an essential reading text for

anyone who runs sciops anyone who's in the quote unquote elite or whatever you want to call the people the oligarchs and whatnot the control it's so obvious reading this how a public opinion is shifted and you know of course unfortunately we can use the last several years as as part of seeing that or up until the war, the wars overseas, you know, reading this, it was almost depressing like, God, he's, it, I was right. I didn't want to be right. But this guy's explaining how it's done. Well, it reminds me of how you'll mention something like this and people will be like, well, you know, it's just a conspiracy theory. But it's like, okay, well, no one has,

no one who's using it is going to say they're using it. They're just going to do it. And then you see the evidence of it. You know, it's like, you know, there's this book out there that has, let's just say, has protocols in the name of it. And, you know, you read it and you're like, okay, so who made the, this is made up and everything. It's like, okay. Right.

Everything came true. You know, it's like I'm going through the thousand page right now, the authoritarian personality by Adorno. Yeah. And it's like, it's like, well, you know, You know, you can say that that's what they, you know, this group got together and they, they came up. They did this study.

And these are the conclusions they came. But you can't prove that they. Yeah, I can kind of prove that they implemented it because everything they suggested was implemented. Yeah. And on a level, people, at least our age probably understand, is this pickup artist thing. It's not like the guys that took these courses. or involve themselves in the pickup artist community.

You don't go to the girl and go, guess what all the things I've learned and I'm going to say to you, you just do it and it worked, you know, for some people. I know it's a bit of a dushy analogy, but that's the one that popped in my mind. Well, no, that makes total sense. Yeah, if you're looking to manipulate people, you're not telling them, you're manipulating them. Although they kind of do now. I know. Yeah, now it's right.

It's right out in front of us. Yeah. All right. So let me share this up on the screen. as always interject whenever. I have a feeling you're going to be interjecting pretty quickly because I know I am. This is from 1947. It's called the Engineering of Consent by Edward L. Bernase,

nephew of Sigmund Freud, I believe. Yeah, there's a relation there somewhere. And a relative of Sigmund Freud also started Netflix. Oh, I didn't know that. Yeah. So there's a- That checks out. Yeah.

There's a lot going on here. Obviously, this was written in 47. There's going to be references to things that, you know, don't exist. You know, the amount of newspapers and the amount of radio stations don't exist anymore. Which is scarier now when you implement what he's talking about. Because there's, they're all consolidated. Yeah. So they can be on the same page.

And I'm sure everyone has seen those videos of just how they're, saying the exact same thing. So I'm going to start. Stop me whenever. And here we go. The engineering consent, Edward L. Bernays, 1947. Freedom of speech and its democratic corollary, a free press, have tacitly expanded our Bill of Rights to include the right of persuasion. I'm going to stop right there. This is something that our friend Rachel Tobias talks about. Mm-hmm. It says freedom of speech comes along with the freedom to socially engineer people. Yeah.

And if you don't think the social engineers exist, at this point, I don't know what's telling it. Right. All right. Onward. This development was an inevitable result of the expansion of the media of free speech and persuasion defined in other articles in this volume. All these media provide open doors to the public mind. any of us through these media may influence the attitudes and actions of our fellow citizens.

The tremendous expansion of communications in the United States has given this nation the world's most penetrating and effective apparatus for the transmission of ideas. Isn't that's just beautiful newspeaker right there. Yeah. Yeah. Every resident is constantly exposed to the impact of our vast network. of communications which reach every corner of the country no matter how remote or isolated. Every corner of the world.

The world. That's exactly what I have written down. Yeah. And again, this is what 1947 you said. Yeah. It's just amazing to think of these words in our current context and how it's just times a trillion, you know, every corner of the world. And now it a click of your screen, right?

People wonder, how did those, I got my vaccination, turn into Ukraine flag so quickly? Yes, so quickly. I just spoke with the doctor about that on an episode that's going to drop next week. Right now they're in the midst. There's a battle of a young Ukrainian woman, a girl who needs a lifesaving operation in North Carolina. But she doesn't have her jab. So now those people, who, which one's more precious, the Ukrainian flag, are their jab? loyalty. We're finding out.

Yeah, I think I saw Tucker covered that. I think you mentioned it a couple times. Words hammer continually at the eyes and ears of America. The United States has become a small room in which a single whisper is magnified thousands of times. Again, the whole world now. Yeah, yeah. Knowledge of how to use this enormous amplifying system becomes a matter of primary concern to those who are interested in socially constructive action. Bingo. Guess who understands this better than, well, better than a lot of people on our side?

Who? The enemy. Yeah. The left knows that they do this brilliantly. Yeah. They know this. Even through NGOs, even just little protest type organizations. Like, I don't know, Greenpeace.

That's not little anymore. But just things like that, activists, they all know these things. and we just want to be left alone and go to work and raise a family. And if you don't think about these things, you're going to be the victim of them. You know who covers this almost every single day? Owen Benjamin. He talks about that paragraph every. I hear him in the background here downstairs.

My girlfriend's listening to him right now. This is exactly what he talks about every single day. But just concentrate at the fact that he talks about flattery. Yeah, don't listen to them. Yeah. Yeah. All right. There are two main divisions of this communication system, which maintains social cohesion.

On the first level, there are the commercial media. Almost 1,800 daily newspapers in the United States have a combined circulation of around 44 million. Oh, man. Now daily you can reach billions. There are approximately 10,000 weekly newspapers, almost 6,000 magazines, approximately 2,000 radio stations of various types broadcast to the nation's 60 million receiving sets. And now everyone has a computer, a high processing computer in their pocket. Approximately 16,500 motion picture houses have a capacity of almost 10,500,000.

A deluge of books and pamphlets is published annually. The country is blanketed with billboards, handbills, throw away. and direct mail advertising. That's still all very relevant right there. Round tables, panels and forums, classrooms, and legislative assemblies and public platforms, any and all media day after day spread the word,

someone's word. Those public platforms now are called Twitter and Facebook, Google, and YouTube. You catch them in the corner of your eye. Distinctive, by design, they move you even before you drive. The new Kupra plug-in hybrid range for Mentor, Leon and Terramar. Now with flexible PCP finance and trade-in boosters of up to 2000 euro. Search Kupra and discover our latest offers.

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but it listed all of the news agencies and papers and whatnot. Obviously, we understand that that's the consolidation that's going on. It's not so many anymore. I wish we could have, what is it, 60,000, 60 million? Yeah, anyway, I wish we had awesome radio stations, but even those are controlled now by like two groups. I love radio or I heart radio and just a few others. Yep. On the second level, there are the specialized media owned and operated by the many organized groups in this country.

That's pretty much all of them now. Yes. Almost all such groups and many of their subdivisions have their own communication systems. They disseminate ideas not only by means of the formal written word in labor papers, house organs, special bulletins, and the like, but also through lectures, meetings, discussions, and rank and file conversations. And CIA infiltration, Operation Mockingbird, obviously, but that's all I kept thinking with that paragraph. Oh, the CIA, yes, they understand this. No, they're in church. They're in every church.

Yeah. It's ridiculous. I mean, the CFR, the head of the CFR was at Chatham House, and he gave a speech, and he admitted it. He's like, we basically have the churches now. Mm-hmm. All right. New heading. Leadership through communication.

This web of communication, sometimes duplicating, crisscrossing and overlapping is a condition of fact, not theory. We must recognize the significance of modern communication, not only as a highly organized mechanical web, but as a potent force for social good or possible evil. We can determine whether this network shall be employed to its greatest extent for sound, social ends. That sounds evil. I don't like that phrase. Who gets to decide what sound?

Right. What sound means. for only by mastering the techniques of communication can leadership be exercised fruitfully in the vast complex that is modern democracy in the United States. In an earlier age, in a society that was small geographically, and with a more homogeneous population, a leader was usually known to his followers personally. There was a visual relationship between them. You want to talk about that?

Well, it's certainly true. you and I have discussed localism and small towns and getting out of the big cities. That's the spirit of what we're saying is manifesting in this paragraph right here. For instance, and I know you've spoken about this quite about in your show, if you know that your sheriff and he sees your face and the people that you're voting for see your face, you're accountable to them. Same at the police. You know, we come from a political background where all cops have to be bad,

but it's not necessarily true if you know them and they live on your street and there's family relations and whatnot, then, you know, we understand, need we say more at this point? So smaller is better and, you know, as things grow and grow and grow and we become under the control of just a handful of people, things get worse and then that's when the infighting comes and multicultural issues and whatnot. When it comes down to local areas and, you know, small towns, yeah, you probably went to high school with the sheriff and most of the police force. But the overwhelming majority of police in this country are basically tools of the regime. I just want them to be the tool of the regime that is run by my friends. Yeah, fair enough. Right. That's the whole point of localism. The

whole point of getting it down to as small as possible is that you know these people. They are, they literally are there to protect you. If they do something wrong and the word, and you get the word out about it, when they go into the grocery store, they're going to be side-eyed. You know, what, I mean, this is what small towns are all about. I mean, this town I live in right now isn't really that small population-wise, but it's still one of those towns where it's like, well, I mean, if you step out a line and you say you show your ass in public, people going to know about it. Yes.

People you know are going to know about it. People you go to church with are going to know about it. Yeah. Just yesterday in the town square, I was doing Christmas shopping and I walked in a store and one of the ladies shopping there looked at me and said, hey, Buck, and she knew who I was because I ran for a city council here and then subsequently because of my podcast. But if you see these people in random spots, you can't be the creep, the weirdo, the guy that's pissing people off because the people that know you are everywhere. All right. And, you know, that small geographically and

no one wants to talk about there. Yeah. Communication was accomplished principally by personal announcement to an audience or through a relatively primitive printing press. Books, pamphlets, and papers reached a very small literate segment of the public. I still remember in 1998, like, writing, like sending a $15 check to the IHR Institute for Historical Review and like getting all these pamphlets in the middle. That's so cool. Those kind of memories are cool, like actual tangible pamphlets. Yep. Yeah. I learned a lot from those templates. All right. We are tired of hearing repeated the threadbare cliche, the world has grown smaller, but this so-called truism is not actually true by any means. The world has grown both smaller and very much larger.

Its physical frontiers have been expanded. Today's leaders have become more remote physically from the public. Yet at the same time, the public has a much greater familiarity with these leaders through the system of modern communication. Leaders are just as potent today as ever. I would argue more potent because as this power, as that last sentence explained, you can't reach out and touch them. Yes, correct. And just think of the power Trump had on with Twitter alone, just his phone.

And I remember in the Trump years, I actually thought this is funny, but there was some kind of warning that was sent out from the federal disaster something or other administration, and it went to everyone's phone. And I remember anti-Trumpers going, this is not fair. Trump got into my phone and it's telling me things. But that was a comedic version of it. But yeah, these guys, their power, they can affect the entire world from basically an ivory tower if they choose to. In turn, by use of this system, which has constantly expanded as a result of technological improvement, Uncle Ted enters the chat. Leaders have been able to overcome the problems of geographical distance and social stratification to reach their publics.

Underlying much of this expansion and largely the reason for its existence in the present form has been widespread an enormously rapid diffusion of literacy. I talked about this with, I think Mark and I talked about this on the episode where we talked about Graham Hancock. Why does the whole population need to be literate so that they can digest propaganda properly? They don't need to be educated. They don't need to learn the trivia method. They don't need to know how to think for themselves. But they definitely need to know how to read what they want you to believe. Leaders may be the spokesman for many different points of view.

They may direct the activities of major organized groups such as industry, labor, or units of government. They may compete with one another in battles for public goodwill, or they may representing divisions within larger units compete amongst themselves. Such leaders, with the age of technicians in the field who have specialized in utilizing the channels of communication, have been able to accomplish. accomplish purposefully and scientifically what we termed the engineering of consent. New title, the engineering approach. This phrase quite simply means that the use of an engineering approach, that is, action based only on thorough knowledge of the situation and on the application of scientific principles and tried practices to the task of getting people to support,

ideas and programs. Yes. He's literally saying there's a science to it. Yeah. It probably should be end. The way that should be ended, that sentence should end is to support ideas and programs that they wouldn't normally. Correct.

That someone wants them to, that they wouldn't normally think about. Right. Any person or organization depends ultimately on public approval and it is therefore faced with the problem of engineering the public's consent to a program or goal. You really, when you look at this, there's a big difference between somebody who believes that the government is there to take care of them, protect them, and that's been engineered through consent, and they actually believe that. and somebody who is completely reliance upon the public,

completely reliance upon the government for everything. Mm-hmm. Ready for huge savings? We'll mark your calendars from November 28 to 30th because the Liddle Newbridge Warehouse sale is back. We're talking thousands of your favorite Liddle items, all reduced to clear. From home essentials to seasonal must-habs.

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violence. You've seen violence, you saw violence building up before it. But, but But after those things are passed and it's basically, okay, we're not only convincing you that, you know, we're legitimate and everything, but now you rely upon us for ever. I mean, it seems like that's when things start to go downhill and become, yeah, and I know I'm saying this 50, you know, 57 years on, but it seems like that's when things start going downhill and things become unsustainable. Agreed. Yeah. We expect our elected government officials to try to engineer our consent through the network of communications open to them for the measures they propose. We reject government authoritarianism or regimentation, but we are willing to take action suggested to us by the written or spoken word. This next sentence is key, in my opinion.

The engineering of consent is the very important. essence of the democratic process, the freedom to persuade and suggest. Hmm. Does that not just simply say democracy is bullshit? You have to be bullshitted to play along, is what that sounds like to me. The engineering of consent is the very essence of the democratic process. The engineering, meaning scientifically formulating these, formulating these. these means in which they can change your opinion is what it takes for a democracy to flourish.

Interesting. And that only exists because of the freedom to persuade and suggest. Don't you like freedom of speech book? Right, exactly. Are you against the First Amendment? Aren't you an absolutist? Yeah, I'm an absolutist. But don't talk about Sandy Hook.

Ah, yes. The freedoms of speech, press, petition, and assemblies. the freedoms which make the engineering of consent possible are among the most cherished guarantees of the constitution of the United States. But it makes it possible for them to all be limited. There's a funny irony in this. When I see this, maybe this is my libertarianism, libertarianism creeping back in, all I see is we have the freedom to just be as authoritarian as possible.

and we're just going to convince you that it's for your own good. Yeah, that's another way of saying. That's exactly the point I'm trying to make. Yeah, bingo. It gives them the power to limit your rights in the name of your rights. It's brilliant, actually. The engineering of consent should be based theoretically and practically on the complete understanding of those whom it attempts to win over.

They're going to get to know you. They're going to get to know you. what your wants and your needs. Yeah, well, now they can really do that. It's in the power of this little computer that you and I both carry in our pockets with the microphone and the cameras. Oddly, they know us way too well. I wonder about that sometimes. Some of the things I say in private, throw the phone in the other room, but then, you know, the TV is listening.

But it is sometimes impossible to reach joint decisions based on an understanding of facts by all the people. The average American adult only has six years of schooling behind him. I would say that's about right, even today. I mean, even if he went to school for 12 years, do you think he got 12 years of education? Right. You know, about six years of indoctrination. With pressing crises and decisions to be faced, a leader frequently cannot wait for the people to arrive at even general understanding. In certain cases, democratic leaders must place.

their part in leading the public through the engineering of consent to socially constructive goals and values. All I just, every war. Yeah. Yeah. This role naturally imposes upon them the obligation to use the educational processes as well as other available techniques to bring about as complete and understanding as possible. under no circumstances should the engineering of consent supersede or displace the functions of the educational system, either formal or informal, in bringing about understanding by the people as a basis for their action.

The engineering of consent often does supplement the educational process. General educational standards were to prevail in this country and the general level of public knowledge. and understanding were raised as a result, this approach would still retain its value. What the fuck does that sentence mean? There's a lot in this one. The Harvard graduates are easier to fool. I don't know. I mean, look at who fell for COVID.

Yeah. As Malice said, the smarter dogs are easier to train. I'll never forget that phrase because it's, it was certainly true under COVID. Belgian Malinwa. from what I've heard, they're very easy to train. That's a remarkable friggin' sentence. And people just do not realize it. I mean, that's why they needed people to be educated.

They needed, they push education so much. It's not for your own good. It's just not. Even in a society of a perfectionist educational standard, equal progress would not be achieved in every field. there would always be time lags, blind spots, and points of weakness, and the engineering of consent would still be essential. The engineering of consent will always be needed as an adjunct to or a partner of the educational process. Basically, what he's saying, this is how I interpret that sentence is they're still not going to be smart enough and we need to.

they need to be told what to do. Or at least what we think they should be doing and what we think they should think. Right. Well, I'm trying to step into their shoes and be the one who is like, well, I mean, I know what's good for you. Mm-hmm. So, yeah. And unfortunately, I've basically come to the conclusion that sometimes leaders do actually know what's good for people. It's just a matter of the intention that they have.

Is their intention? Yeah. Importance of engineering consent. Today it is impossible to overestimate the importance of engineering consent. It affects almost every aspect of our daily lives. When used for social purposes, it is among our most valuable contributions to the efficient functioning of modern society. The techniques can be subverted. Bing.

And that's what we have to do. Yeah. We need our own, the right needs its own propaganda. Yes, that's for sure. Remember Rachel once saying the right needs its own false flags. Wow. And I was just, yeah. Then you would start to hear the press talk about false flags.

Yeah, yeah. Remember Deep State in January of 2017? If you were talking about the deep state, you were just like a kook. By the first week in February of 2017, there were articles about why the deep state was going to save us from Trump. Yep. Okay. All right. The techniques can be subverted.

Demagogues can utilize the techniques for anti-democratic purposes, which they're talking about Trump? Demagogues can utilize the techniques for anti-democratic purposes. Democratic purposes, with as much success as can those who employ them for socially desirable ends. The responsible leader to accomplish social objectives must therefore be constantly aware of the possibilities of subversion. He must apply his energies to mastering the operational know-how of consenting engineering and to out-maneuver his opponents in the public interest. I would go so far as to say that we must become master propaganda so that we can recognize what it is and where it is. And what does he say here?

He must apply his energies to mastering the operational know-how of consent engineering and to out-maneuver his opponents in the public interest. When I read that, all I see is, all I see is, well, we know what's best for these people. we are going to lord over them. And we have to be, we have to watch out for the people who are going to try to subvert that and maybe try to give the power back to the people. Employers, rewarding your staff? Why choose between a shop voucher or a spend anywhere card when with options card you can have

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to give us all our freedoms back, or he was Caesar or something like that, just using it as because it's in the zeitist. It is clear that a leader in a democracy need not always possess the personal qualities of a Daniel Webster or Henry Clay. That's really in Henry Clay. It was a vile human being. It is clear that a leader in a democracy does not always possess the personal qualities of a Daniel Webster or Henry Clay. He need not be visible or even audible to his audiences. he may lead indirectly simply by effectively using today's means of making contact with the eyes and ears of those audiences.

Deep state. That's literally describing what people would call the deep state at this point. Yeah. Yeah. Or what you would like the elites that we talk about. Yeah. The people who are pulling the strings of the politicians. Yeah.

The leaders of industry, the lobbyists. I mean, anyone who's pulling strings behind the scenes. Even the direct, or what might be called the old-fashioned method of speaking to an audience, is for the most part once removed. For usually public speech is transmitted mechanically through the mass media of radio, motion pictures, and television. Internet, YouTube, your pocket. here he was going to talk about where basically what he helped engineer during world war one the famous committee on public information organized by george creel dramatized in the public's consciousness the effectiveness of the war of words

the committee helped to build the morale of our own people to win over the neutrals and to disrupt the enemy everyone it helped Yeah. Yes. It helped to win that war. But by comparison with the enormous scope of the word warfare and of the word warfare in World War II, the committee on public information used primitive tools to do an important job. The Office of War information alone probably broadcast more words over at shortwave facilities than the, during the war, then we're, written by all of George Creel's staff. That was their way of getting directly using shortwave, getting directly into the kind of people who would be using the internet or using like Usenet or something like in the late 80s and the 90s and things like. And now all they need is a frame around their profile picture.

It's the same thing. The same thing. Yeah. I love how he just mentions here to win over the neutrals. Yeah. Well, then you had people. who were against the war, who were arrested and spent two and three years in jail for telling people to dodge the draft. Yeah. Well, those are the people that need to be outmaneuvered, the subverters.

Yeah. As the super, well, and, you know, with those people, because they're doing it on the ground, I mean, how do you fight them? You can't, you have to, then you have resorts a totalitarianism, throw them in jail. Yeah. Now we have digital gulags. Yep. As this approach came to be recognized as the key factor in influencing public thought, thousands of experts in many related fields came to the fore. Such specialists as editors, publishers, advertising men, heads of pressure groups and political groups, educators, and publicists. During World War I and the immediate post-war years, a new profession developed in response to the demand for trained,

skilled specialists to advise others on the technique of engineering public consent, a profession providing counsel on public relations. Thanks, Bernays. At least he's letting us know, you know. Yeah, I mean, he's going to tell us right now. The professional viewpoint. In 1923, I defined this profession in my book, crystallizing public opinion,

and in the same year at New York University gave the first course on the subject. Isn't Mark Crispin Miller? He was the one who picked it up. Yeah. Yeah. But they've probably gotten rid of him since, right? I don't even know if he's still there.

I don't either. He seems to have fallen off the map. Yeah. In the almost quarter century that has elapsed since then, the profession has become a recognized one in this country and has spread to other democratic countries where free communication and competition of ideas in the marketplace are permitted. Oh, the marketplace of ideas.

Yeah. That's such a free market. Unless your ideas are subversive. It's such a free market. It's just so perfect. Is it the whole who is it about Chomsky? He's the one who said you will reduce the amount of debate that can be allowed, but then you promote vigorous debate in the limited.

in the limited scope of the... I sound like a retard right now. No, I know exactly what you're talking about. Yeah. Yeah. The profession has its literature, its training courses, an increasing number of practitioners, and a growing recognition of social responsibility.

They're really caring about whether what they're doing hurts people or not. Yeah. It's important stuff. In the United States, the profession deals specifically with the problems of relationship between a group and its public. Its chief function is to analyze objectively and realistically the position of its client, vis-a-vis a public and to advise as to the necessary corrections in its client's attitudes towards and approaches to that public.

It is thus an instrument for achieving adjustment if any maladjustment in relationships exist. It must be remembered, of course, that goodwill, the basis of lasting adjustment, can be preserved in the long run only by those whose actions warrant it. I would say what he's talking about here is the best. Who can do it the best? But this does not prevent those who do not deserve goodwill from winning and holding onto it long enough to do a lot of damage. for decades. The Public Relations Council has a professional responsibility to push only those ideas he can respect and not to promote causes or accept assignments for clients he considers antisocial. That's us.

Read fascist. Planning a campaign. Just as a civil engineer must analyze every element of the situation before he builds a bridge, so that the, the engineer of consent in order to achieve a worthwhile social objective must operate from a foundation of soundly planned action. Let us assume that he is engaged in a specific task. His plans must be based on four prerequisites. Number one. Calculation of resources, both human and physical, i.e., the manpower, the money, and the time available for the purpose. Part 2. As thorough knowledge of the subject as possible.

3. Determination of objectives subject to possible change after research, specifically what is to be accomplished with whom and through whom. 4. Research of the public to learn why and how it acts, both individually and as a group. Only after this preliminary groundwork has been firmly laid, is it possible to know whether the objectives are realistically attainable? Only then can the engineer of consent utilize his resources of manpower, money, and time, and the media available. Strategy, organization, and activities will be geared to the realities of the situation. The task must first be related to the budget available for manpower and mechanics. In terms of human assets, the consent engineer has certain talents, creative, administrative, executive, and he must know what these are. He should also have a clear knowledge of his limitations.

The human assets need to be implemented by workspace and office equipment. All material needs to be provided by budget. At this point, this is moot. They have budget to do anything. anything they want. Above all else, once the budget has been established and before a first step is taken, the field of knowledge dealing with the subject should be thoroughly explored. This is primarily a matter of collecting and codifying a store of information

so that it will be available for practical, efficient use. This preliminary work may be tedious and exacting, but it cannot be bypassed. For the engineer of consent, should be powerfully equipped with facts, with truths, with evidence, before he begins to show himself before a public. Employers, did you know, you can now reward you and your staff, with up to 1,500 euro and gift cards annually, completely tax-free, and even better.

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Dot-e. Interestingly enough, I mean, that's what they use, the enemy class constantly, but that's very similar to what DeSantis did with over 2020, is surround himself. Now, it's people that were subverting the popular narrative at the time, but he did surround himself, like with Jay Bottachari and guys like this, And he sat and just as this says, powerfully equipped with facts with truths with evidence before he begins to show himself before the public. And then, yes, there were a few weeks of locking down and whatnot.

And then he came out and said, you know what, we've studied this. This is, we're not doing it. Yeah. And he studied it well. I mean, he was a quote off the top of his head. The consent engineer should provide himself with the standard reference books on public relations, publicity, public. opinion. N. W. A. and Sons' directory of newspapers and periodicals, the editor and publisher year book, the radio daily, and the congressional directory. That's an important one.

The Chicago Daily News Almanac, the World Almanac, and of course, the telephone book. Old school. I mean, now it's just a completely different list, but all of this is so condensed that it's so much easier than it was then. Paranthetically, he says here, the World Almanac, for example, consists lists of many of the thousands of associations of the United States, a cross-section of the country. These and other volumes provide a basic library necessary to effective planning. At this point in the preparatory work, the engineer of consent should consider the objectives of his activity. He should have clearly in mind at all times precisely where he was going and what he wishes to a accomplish. He may intensify our already existing favorable attitudes. He may induce these holding,

he may induce those holding favorable attitudes to take constructive action. He may convert disbelievers. He may disrupt certain antagonistic points of view. You know, when you look at this and when I think of like the engineering of consent, you really get the idea that they, We've lost the narrative when Biden has to give a speech like he did in Philadelphia, where it's like, okay, we've lost 30, maybe 40% of the country. How do we get them back? We threaten them. We hope that their neighbors will shame them.

We hope that they become social outcast. And if that doesn't happen, we'll completely deperson them. Yeah, which is easy to do now. Yep. Goals should be defined exactly. In a red cross drive, for example, a time limit in the amount of money to be raised are set from the start. Much better results are obtained in a relief drive when the appeal is made for aid to the people for a specific country or locality rather than a general area such as Europe or Asia. It sounds so wholesome when he writes it just like that.

And boy, is it used for some of the locality? the most evil things on the planet at the moment, especially what's going on with, yeah, outreach and funding of Ukraine. Have you noticed that he has a costume? So once he? Yeah. As Tucker put it, he looks like an Eastern European strip club owner. He's become so identified with those clothes that he has to wear him everywhere now. Yeah.

That's a sign of weakness. That's a sign that things are falling apart for them. because it has to be. I look at it when I read Bernays and when you understand how to craft propaganda, then you start seeing sloppy propaganda. And I think that that propaganda is really sloppy. People are like, why is he wearing that all the time? He's not in a war zone.

He's on the, he's on the, he's on the congressional floor. Yeah, that's a very good point. Yeah, it's so clunky and ham-fisted. Like, here's our war hero. It's like he's in Congress. They're all wearing suits, even the war heroes. So, yeah. All right.

Studying the public. The objective must at all times be related to the public whose consent is to be obtained. That public is people, but what do they know? What are their present attitude towards the situation with which the consent engineer is concerned? What are the impulses which govern these attitudes? What ideas are the people ready to absorb? What are they ready to do given an effective stimulant? You know, it's interesting.

It's like you read those questions and probing questions, and it's like, well, what are they ready to absorb? What ideas are people ready to absorb? Well, they've been so inundated with ideas about the bug. Let's give them something halfway around the world which has no effect on them whatsoever. That's like some relief for them because it's impersonal. Yeah. Yes.

Yeah. It's almost asking what are they ready to absorb, meaning what our job isn't to talk about what they already accept. Our job is to push a little bit beyond each time and get that to grow in the direction that we want it. Yeah. And people don't realize that right now they're constructing the next thing. Yes. And they're figuring out the way that they're going to convince you that this has something to do with you and you have to get behind it. Yes.

It's like I said last night on a live stream. If five million people organically marched on Washington and we're like, we're not, this Ukraine stuff ends right now. Yeah. What are they going to do? do. I mean, we both know that it'll be infiltrated from the inside. And there'll be, you know, there'll be FBI agents in there trying to give people guns and stuff like that. But, yeah, still, and as, hey, talk about engineering. Do they get their ideas from bartenders, letter carriers, waitresses, little orphan Annie, or the editorial page of the New York Times or podcasts or,

Mm-hmm. Bartenders or churches, let's close them down. Yep. Hey. Yep. That is where, is that where people gather and feel like they can talk freely? What group leaders or opinion molders effectively influence the thought processes of what followers? What is the flow of ideas from whom to whom? To what extent do authority, factual evidence, precision,

reason, tradition, and emotion play a part in the acceptance of these ideas. The public's attitudes, assumptions, ideas, or prejudices result from definite influences. One must try to find out what they are in any situation in which one is working. If the engineer of consent is to plan effectively, he must also know the group formations with which he is to deal. for democratic society is actually only a loose aggregate of constituent groups. Certain individuals with common social and or professional interests from form voluntary groups. These include such great professional organizations as those of doctors, lawyers, nurses, and the like. The trade associations, the farm associations and labor unions, the women's clubs, the religious clubs,

and the thousands of clubs and fraternal organizations, which they basically destroyed all through the 20th century. Yeah, yes, and are now subverting the ones that they can't destroy. Formal groups such as political units may range from organized minorities to the large amorphous political bodies that are our two major parties. There is today even another category of the public group which must be kept in mind by the engineer of consent. the readers of the New Republic or the listeners to Raymond Swings program are as much voluntary groups, although unorganized, as are the members of a trade union or rotary club. He mentions podcasting. Mm-hmm. Bingo.

He mentions newsletters. He mentions blogs. Yeah. The readers of Substack or the listeners of, you know, of counterpola. Info wars. Yeah. are as much voluntary groups, although unorganized, as are the members of a trade union or a rotary club. To function well, almost all organized groups elect or select leaders who usually remain in a controlling position for stated intervals of time.

These leaders reflect their followers' wishes and work to promote their interests. In a democratic society, they can only lead them as far as and in a direction in which they want to go. To influence the public, the engineer of consent works with and through group leaders and opinion molders on every level.

That's kind of what I was alluding to earlier. They can only lead them as far as and in the direction in which they want to go. So the opinion molders, their job is to push that further because normal people that just work and have a

family are only comfortable with such such a position. So their job now is to mold that and push it in a direction that they're not necessarily comfortable with, which is why you do it by means of comfort and safety and freedom. Because if you can't just come out and go, we want this new crazy tyrannical thing. So just do it, okay? You have to push it in a friendly manner that plays on people's love for comfort and, like I said, safety, freedom, et cetera.

or I mean you could just basically what they do now is buy people off. Employers rewarding your staff. Why choose between a shop voucher or a spend anywhere card when with options card you can have both. With options card, your team gets the best of both worlds. They can spend with Ireland's favorite retailers or choose a spend anywhere card. It's simple to buy and easy to manage.

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Get the facts be drinkaware, visit drinkaware.com. Yeah. Threatened people. I mean, you can threaten people. Who was I talking about? I was talking about Elon. You know, Elon talking about stepping down

and everything like that. I'm like, well, I mean, he's a guy who concentrates a lot on his other workspace, his stupid AI stuff, the brain implant stuff, which is a complete joke just to get money and get rich. A shit doesn't work. Sorry.

Sorry all you people who want it to work. It doesn't. And he was talking about how he wants to step down. And I was like, well, he either genuinely wants to step down or these threats against his kids are real. Hmm. Interesting. Yeah. I mean, I'm not one.

You know, I mean, I don't go so far. I mean, I entertain conspiracies, but I rarely talk about them publicly. I rarely ever talk about the conspiracies that I entertain publicly. But, I mean, that when you take into consideration, he's talking about, hey, my kids are being tracked. Somebody jumped on my kid. And, you know, that could all be a sci-up. I know.

I know it could all be a sci-op. But there's another, you know, there's something else there. They've just, and again, to me, that's just another ham-fisted approach because they've lost the ability to craft that narrative like Bernays is teaching them here. Either they've lost that ability due to technology, the internet, things like that, being able to debunk a story within minutes of it coming out, or they're just not that smart. And I tend to, you know, why not both? Both, yeah, both and, yeah.

All right. Values and techniques of research. To achieve accurate working knowledge of the receptivity of the public mind to an idea or ID, is it is necessary to engage in painstaking research. Such research should aim to establish a common denominator between the researcher and the public. Let me read that again. Such research should aim to establish a common denominator between the researcher and the public. It should disclose the realities of the objective situation in which the engineer of consent has to work. Completed, it provides a blueprint of action and clarifies the question of who does what, where, when, and why.

It will indicate the overall strategy to be employed, the themes to be stressed, the organization needed, the use of media, and the day-to-day tactics. It should further indicate how long it will take to win the public and what are the short and long-term trends of public thinking. Low and high time preference. It will disclose subconscious, and that's the way the left one. They understand low and high time preference. Low time preference is taking 100 years, the 100 year march through the institutions. The high time preferences, when they do get in power, getting as much power in the short term as possible. Yeah.

That's the way people have to start thinking. It will disclose subcontractors. conscious and conscious motivations in public thought and the actions, words, and pictures that affect these motivations. It will reveal public awareness, the low or high visibility of ideas in the public mind. Research may indicate the necessity to modify original objectives to enlarge or contract the plan goal or to change actions and methods. In short, it furnishes the equivalent of the Mariners chart, the architect's blueprint, the treas, Traveler's Roadmap.

It's, when it comes to your thoughts and your beliefs and what you're willing to put up with, that's such a, in short, it furnishes the equivalent of just basically a roadmap on how to do that. And it just, it seems like it minimizes the, choosing those phrases, minimizes exactly what they're doing to you. Public opinion research may be conducted by questionnaires. by personal interviews or by polls. Contact can be made with business leaders, heads of trade organizations, trade union officials, and educational leaders, all of whom may be willing to aid the engineer of consent.

Algorithms now. Yeah, yeah, easy, easy. They don't need all of those things. I mean, didn't Elon buy Twitter because, you know, he was upset that the Babylon B got kicked off, or did he want all that info? Right, right. The head of professional groups in the communities, the medical association, the architects, the engineers, all should be queried. So should social service executives, officials of women's clubs, and religious leaders.

Editors, publishers, and radio station, and motion picture people can be persuaded to discuss with the consent engineer, his objectives, and the appeals and angles that affect these leaders and their audience. It says. Bingo. Jay Dyer has a book all about this, two books, I believe. This is exactly the CIA and, quote unquote, deep state infiltration through Hollywood and just to craft narratives. The way I read this, the sentence, editors, publishers, and radio station and motion picture people can be persuaded to discuss what the consent engineer, his objectives and the appeals and angles that affect these leaders and their audiences. to me, that presupposes that they're already on board. Mm-hmm.

Yeah. Good point. Yeah. The local unions or association of barbers, railway men, clothing workers, and taxi cab drivers, may be willing to cooperate in the undertaking. Grassroot roots leaders are important. Such a survey has a-terfed. Yeah.

Such a survey has a double-barreled effect. The engineer of consent learns what group leaders know and do not know, the extent to which they will cooperate with him, the media that reached them appeals that, let me read that again. The engine, that's a weird sentence, the way he structured it. The engineer of consent learns what group leaders know and do not know, the extent to which they will cooperate with him, the media that reached them, appeals that may be valid, and the prejudices, the legends, or the facts by which they live. he is able simultaneously to determine whether or not they will conduct informational campaigns in their own right and thus supplement his activities. There's something so insidious about this. I know. Yeah. And unfortunately, brilliant as well.

Yeah, yeah. And I mean, I know saying there's something so insidious about this is really understanding it and obvious at this point. But just something about that paragraph really turns my stomach. theme, strategy, and organization. Now that the preliminary work has been done, it will be possible to proceed to actual planning. From the survey of opinion will emerge the major themes of strategy. These themes contain the ideas to be conveyed. They channel the lines of approach to the public, and they must be expressed through whatever media are used. The themes are ever-present but intangible, comparable to what in fiction is called the storyline. To be successful, the themes must appeal to the motives of the public. Motives are the activation of both conscious and subconscious pressures created by the force of desires. Psychologists have isolated a number of compelling appeals, the validity of which have been repeatedly proved in practical application. Once the themes are established and what kind of a campaign are they to be used, the situation may call for a blitzkrieg or

for a continuing battle, a combination of both or some other strategy. It may be necessary to develop a plan of action for an election that will be over in a few weeks or months or for a campaign that may take years, such as the effort to cut down the tuberculosis death rate. Planning for mass persuasion, or the COVID death rate. Planning for mass persuasion is governed by many factors that call upon all one's powers of training, experience, skill, and judgment. Planning should be flexible and provide for conditions change.

Planning should be flexible and provide for changed conditions. Boy, think of the last few years, all of these things. You're not going to convince me that the people in charge, I mean, the people who are really in charge haven't read these things, don't know these things. When the plans have been perfected, organization of resources follows, and it must be undertaken in advance to provide the necessary manpower, money, and physical equipment. Organization also correlates the activities of any specialists who may be called upon from time to time, such as opinion researchers, fundraisers, publicity men, radio and motion picture experts, specialists for women's clubs and foreign language groups, and the like. really got those foreign language groups down.

I mean, they basically own them now. They can get them to march in a moment's notice. The tactics. At this point, it will be possible to plan the tactics of the program, i.e., to decide how the themes are to be disseminated over the idea carriers, the networks of communication. Do not think of tactics in terms of sex. segmental approaches. The problem is not to get articles into a newspaper or obtain radio time or arrange a motion picture newsreel. It is rather to set in motion a broad activity, the success of which depends on interlocking all phases and elements of the proposed strategy, implementing by tactics that are timed to the moment of maximum effectiveness. It's a battle. That's the way you plan a battle. That's the way you plan a war. Yeah. Yeah.

An action held over but one day may fall completely flat. Skilled and imaginative timing has determined the success of many mass movements and campaigns, the familiar phenomena so typical of the American people's behavior pattern. Emphasis of the consent engineer's activities will be on the written and spoken word geared to the media and designed for the audiences he is addressing. He must be sure that his material fits his public. He must prepare copy written in simple language and 16 word sentences for the average school age public. You can do less words now.

Wear the damn mask. Yeah. Take the jab. It's all quick. It's all bumper stickers. Yep. Some copy will be aimed at the understanding of people, or as I was thinking, 240 characters. Yeah, fair.

Some copy will be aimed at the understanding of people who have had 17 years of schooling. He must familiarize himself with all media and know how to supply them with material suitable in quantity and quality. Primarily, however, the engineer of consent must create news. Bingo. There's some real gems in the next two paragraphs. Yeah. News is not an inanimate thing. It's funny. I have an episode coming out with Thomas 777 that'll drop before I drop this. And we talk about politics. And we talk about politics from how Europeans, you know, turn of the century looked at politics, 19th to 20th century. And they looked at politics as this. it was mysterious to them. They didn't think they knew it all.

There was something, it was something other. And we've been convinced to believe that it's simple. It's A and B and A plus B equal C. And it's left versus right as this. And when you try to introduce somebody and say, hey, read this, you know, it's a political text, but it may be something that you,

it's different than anything you've read. And somebody, I recommended Imperium to somebody by Yaki. And they said, after just a few pages, like, is it going to stay this so esoteric? Uh-huh. And I'm like, that's kind of the point of why he wrote it because everything at that point at the time he wrote it was becoming politics as A plus B, we'll see. Yes. There's not to bring everything to orthodoxy, but Eastern Orthodox mentality is very much. much different from the religion that you that certainly that I grew up with because there is no

well where's the proof that there is three there's a triune god where's where's the proof of this this this logic in all of these things and the eastern Europeans um don't think of it in those terms and so we're swimming in it so it's it's interesting same same kind of thing right yeah just reading news is not an inanimate thing it's just that's a So let me start this paragraph over again. Primarily, however, the engineer of consent must create news. News is not an inanimate thing. It is the overt act that makes news, and news in turn shapes the attitudes and actions of people.

A good criterion as to whether something is or is not news is whether the event juts out of the pattern of routine. It's disruptive. It has to be disruptive. The developing of events and circumstances that are not routine is one of the basic functions of the engineer of consent. Event so planned can be projected over the communication systems to infinitely more people than those actually participating and such events vividly dramatized ideas for those who do not witness the events. Easy to manage, and best of all, there are no extra fees or hidden catches. Visit Optionscar.orgia today. Airgrid, operator of Ireland's electricity grid, is powering up the northwest.

We're planning to upgrade the electricity grid in your area, and your input and local knowledge are vital in shaping these plans. Our consultation closes on the 25th of November. Have your say, online or in person, so together we can create a more reliable, sustainable electricity supply for your community. Find out more at airgrid. i.e. ford slash northwest. Employers, did you know, you can now reward you and your staff with up to 1500 euro and gift cards annually completely tax-free and even better. You can spread it over five

different occasions. Now's the perfect time to try Options Card. Options Card is Ireland's brand new multi-choice employee gift card packed with unique features that your staff will love. It's simple to buy, easy to manage, and best of all, there are no extra fees or hidden catches. Visit options card.i.e. today. False flags. Here we go. This next paragraph too, but go ahead, Pete, I'm sorry. Yeah, let me just say this. Okay, so the absolute worst thing that has happened in the last 12 months is one country invaded another country, something that's been happening for millennial. this is humanity Russia invading Ukraine

one section of Ukraine is what humanity is the history of man to believe any other is to believe in the Whig theory of history that we're just supposed to be progressively getting better I mean if you believe that you're on the side of the progressives I'm sorry if you have a Ukraine flag

I don't care if you're a Hopian or if you're a libertarian or whatever you are on the side of the progressives Do you have progressed of thought? Yes. Thank you. Yes. Yes. Preach.

I mean, war is who we are. Who started World War II? Well, Germany invaded Poland. And so why did England have to declare war? England started the war because Germany invaded Poland. So what? Something that's been happening for the history of man. mankind, that's a problem. People are going to die. Come on. Come on, people. Wake the fuck up.

This is who we are. It's not changing. And if it does change, when it changes, well, now you're going to have a 41% suicide rate from people who think that they can change and they can somehow perfect themselves. Quit the fucking bullshit, people. The imaginatively managed event can compete successfully with other events for attention. Imaginatively managed. Managed, yes. This entire next paragraph is explaining what a sci-op is for people.

The imaginatively managed event can compete successfully with other events for attention. Newsworthy events involving people usually do not happen by. accident. They are planned deliberately to accomplish a purpose to influence our ideas and actions. Wow. What a paragraph. I mean, I don't know how, I mean, it's written so plainly. How do you comment on it? Yeah. I mean, it's written so plainly, I almost just took a picture of that paragraph and just posted it on Twitter. I mean, it is what it is. There's There's not a lot of interpretation needed for that because, again, this man was brilliant with words and knowing exactly how they're going to land on most people. So their plan deliberately to accomplish a purpose to influence our ideas and actions.

There's no sound there. It's very lean. Very lean. There's nothing that can be misinterpreted there. Right. Yeah, Summer of George. Yeah, that was, events may also be set up in chain reaction.

By harnessing the energies of group leaders, the engineer of consent can stimulate them to set in motion activities of their own. They will organize additional, specialized subsidiary events, all of which will further dramatize the basic theme. And that's just how directors being Billy Wilder being pulled in to make these ridiculous Holocaust films in Germany being flown in to, you know, it's like, oh, look at the shrunken heads. Uh-huh, right, right. Shrunken heads, huh, okay.

Or can you show me anyone in Europe who has hair like that? any group in Europe that has hair like that on these shrunken heads? Who's shrinking heads? Where they get this? What are we talking about here? And it looks like we're almost done here. Conclusion. Communication is the key to engineering consent for social action.

Communication is the key to engineering consent for social action. But it is not enough to get out leaflets and bulletins on the, mimeograph machines to place releases in the newspapers or to fill the airwaves with radio talks. Words, sounds, and pictures accomplish little unless they are the tools of a soundly, thought-out plan, and carefully organized methods. Yeah, that's literally telling us there is no objective news reporting. There's no point is what he's saying. without some type of meaning and driving the narrative in some direction in an organized method,

there's no point. I mean, even we're doing it, if you think about it, Pete, we're doing this to push a narrative that we believe should be pushed. So, I mean, even we are doing this. Yeah, and, you know, hopefully people listening realize that we're doing this because we think that these people are evil and we want to see them destroyed and hopefully they agree with us. Yeah. And you at least have to know what they're doing to us. And this is pretty black and white. And I, and at least we're honest enough to say what we want. Yeah. Right. These are the ends that we

want. Now, how do we get there? How do we use this, this information to get there to fight back? if the plans are well formulated and the proper use is made of them, the ideas conveyed by the words will become part and parcel of the people themselves. I mean, I can't not think of COVID, but I know there's plenty of other examples, but man, having just gone through what we saw for the last few years, this is so pertinent. There are still people on the internet talking about we need to fight them over there, or we're going to be fighting them over here. Yeah. You run into the boomer every once in a while. Yeah. I had someone telling me that we have to back Ukraine because Putin is a communist.

So. Oh, man. I had somebody, I was on a live stream yesterday. And apparently there was somebody in the comments who, I was on someone else's show. And they said that this person is, what they described was that this person was that this person was scared of the Peter Thiel's of the world and, you know, there's a growing right-wing totalitarian tendency. Oh, yeah, that's a threat.

Yeah, and I'm just like, I'm down with it. I'm sorry. Sorry, you're definitely preaching to the wrong choir here, buddy. You are definitely in the wrong church because I'm like, how's it going to be worse than what we have now? Right. Yeah. It's like, you know, like, oh, we just start a Catholic monarchy or something like that. I'm like, how it would be worse than what we have now?

Yeah. And, okay. Give me all these. Give me all these things. It's like, I'm sorry. I'm not one of these people who, well, it's all totalitarianism. You know, it's like, I'm sorry, those are my libertarian days. Those are gone.

I can think, I can think on my feet now. I can have nuanced thought. I don't, you know, my answer to everything is just abolish whatever it is. abolish the state. Just abolish the state, man. Everything will be great. All right. When the public is convinced of the soundness of an idea, it will proceed to action.

People translate an idea into action suggested by the idea itself, whether it is ideological, political, or social. People translate an idea into action suggested by the idea itself. Yes. Wear a mask. They may adopt a philosophy that stresses racial and religious tolerance. They may vote a new deal into office, or they may organize a consumer's buying strike. But such results do not just happen. in a democracy, they can be accomplished principally by the engineering of consent.

I find it interesting the examples he used. Yes. Yes. They may adopt a philosophy that stresses racial and religious tolerance. I mean, look at what's your, 1947? Yeah. The Nuremberg regime is being implemented along with the New Deal regime. and right-wing thoughts, right-wing thoughts being criminalized.

And, you know, if you're, you can't be too right-wing now. You can't have an opinion on race. You can't have an opinion on other people's religion unless they're Christian. Or they may vote a new deal into office and may organize a consumer's buying strike. The reason he mentions consumers' buying strike is because, I mean, when you read propaganda, much of it is talking about advertising. Yes. So, you know, he thinks he's very consumer-minded when he thinks,

because to him advertising and propaganda is exactly the same thing. Madman for those people that are fans of the show. What a great show. Yeah, love it. But, I mean, did you ever, like, look at, like, his living room and be like, I wish I could do my living. Oh, well, shit, you know the answer to that. Well, yes.

Yes, absolutely. I'm trying to do it that way. Yeah, the set design on that. thing is that alone. The aesthetics of the show are beautiful, but yeah, the content's excellent. Yeah, that living room that he had where you stepped down into the living area. The sunken one? Oh, my God. Yeah. And you know, that's just basically trying to sell us on that idea. Uh-huh. I know. It's all propaganda. It is. Yeah. But every night I watch it, it, it sold me on the idea of making an old-fashioned. I'll consent to that. Do you know how many times I bought?

bought a gun because I saw it in a movie. Mm-hmm. I had to go get a Glock 34 because I watched Man on Fire. Oh, nice. Okay. Think of Dirty Harry. The 357 Magnums. Oh, my God.

That Smith & Wesson is so, I mean, the price on it is insane to try and find one. Yeah. Because. Because of that. 64 Impala's EasyE Snoop Dog, that whole scene, 64s are the most expensive ones now. Same thing. Yeah, buy right into it. But I mean, this is the fact that, I'll say this again, I think I said at the beginning,

the fact that this is just out there, that this is something that we can, that was given to us that anyone can read. But think about it, not anyone can read this. You and I can read this because this is, because we have the ability to read this. We have the ability to see through it. But so many people can't read into it because of what it teaches, because of what's in there has been used on them. Yeah. So when we start talking about, you know, when we're like common stuff that just makes, you know, how, you know, or I'll say so, how is Israel a democratic, a democratic country?

You know, they'll say, oh, it's the only democratic country in the region. And I'll describe the system of government. And I'll be like, how is it democratic? It's basically a socialist ethno state. Yes. So why do you not see that? And then they go, well, I don't care. And then the next day, even though I've just proved to them, they'll be back to saying it's the only democratic country in the region.

Yep. I could go right now on Facebook and write COVID was a sci-up. And someone that would fall for the tricks that are in this. paper would go, oh, so you don't think it's real or something stupid like that, straw manning it. And it's like without going, you know what? There's a possible, and I could even read them. I could play them this episode and say, now think of this in terms of how COVID and the propaganda manifested itself.

And then there's so many people that would go, no, that's pushing it a little too far or something like that. And it's like, okay. Yeah. It floors me that the reason why people. could read this and not really understand what it says is because of what it says. Yeah. It's brilliance to what it says.

That's why. Unfortunately, this works wonderfully. Yeah. What do you got going on, man? What do you got planned? Let's see. I got,

when is, do you know when this one's going to drop? I can advertise the show that's going to come out from Counterflow that week. First week in the year, new year. Okay, I don't know. Well, I don't know the episode that's going to be on yet that one. But I just recorded with Dr. Mark McDonald, who I've had on a few times.

We talked about... Great guy. This isn't contra... Yeah, he's awesome. This is not controversial at all. Why American women are undaatable and what happened to the American man. So we get into that. He is brilliant, brilliant.

And let's see. Fearless. Fearless says what he wants. He does. Yeah. And says it so wonderfully polished where I'm like, Man, I wish I could articulate the things as well as he can. But we also talk about the depression that happens to people around Christmas and how to get out of that and why that's a sad and unfortunate thing.

And he gives some good suggestions. So, yeah, so does that mean this will be the first episode of the Pete Cagnona show all year? I don't know yet. Okay. Yeah, yeah. We'll see. Okay. My birthday is January 3rd.

That would be just a great present. Awesome. Is January 3rd is, is that the, is it Tuesday or is it a Monday? I should know that since it's my birthday. I haven't looked. Let me see. I think it's a Tuesday. Yep.

So I can drop it on your, I could drop it on your birthday as long as it's not, it won't, but it won't be the first one of the year. Got it. Yeah. No worries. Other things going on by then, I hope to be, I should be back on YouTube. I'm in the same category. is you where I've got two strikes in a certain amount of time. So I'm trying to be careful as to

not lose everything I put on there. Let's see, that's about it. Now I do have a Rumble channel. So because of this threat, I have had to open up a Rumble channel. So all those listening out there, this is a good platform for me to finally sell that. I'm bad at advertising. Speaking of Mad Men, but I do have a Rumble channel, so go subscribe to it. Pete Cagnonis listeners. And I don't even know if I have announced it. I have a Rebel Channel too because when I got my second strike, it was like, all right, I need to have someplace else to put it up. I've been putting up on Odyssey this whole time.

So I even have playlists on my Odyssey channel of the Thomas 777 World War II. I have started the Cold War one with him, has five episodes there. I've put the reading of Industrial Society in its future with Aaron, State and Revolution by Lenin with Aaron. So my Odyssey channel is probably more robust than my YouTube channel because there are things on Odyssey that are not on YouTube, like my E. Michael Jones interview and my Owen Benjamin interview. Yeah, those things were, they were not going to survive YouTube.

Spicy. They're spicy. Yeah. And of course, those, you know, it's so weird because I know you've gotten your strikes are over the bug. Yeah. Yeah. And yours are over the thing in 2020.

Yeah. Yeah. The thing that happened in November. It's just so weird. It's like really going after, you know, like they pick something and it's like, that's what we're going to look for on this channel. Yeah. They're not ever going to pick trans stuff.

It's weird. Yeah. Or world economic forum. That's strange. You talk about the world economic forum all you want. They don't. Yeah. You were the first one to kind of let that creep into my mind and I haven't forgot about it.

That is interesting. Yeah. It's like, hmm. Well, I think, you know, I think in the other example that I use, well, if you talk about this, then it's, that's a no-go on YouTube. Then you wonder, maybe the, this is in charge of the world economic forum. So. Aha. Yes.

Gotcha. That's what I assume. So. Yeah. And my assumptions have been wrong often. And if I'm proven wrong, I will admit it. Promise. Buck, it's always a pleasure.

I think that was right, by the way. I think that assumption's right. Yeah. But, yeah, Pete, always a pleasure to be on here. Thank you so much, man. Good to see you. Good to chat with you. I enjoyed it.

Thank you. Yeah.