The Philip DeFranco Show - PDS 2.20 WOW! Pewdiepie's Last Hope, Advertisers Start Panicking, Gen Z's Biggest Problem, & More...
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Sup you beautiful bastards, hope you're having a fantastic Wednesday.
Welcome back to the Philip DeFranco Show.
And just a quick note before we get started, I just wanted to say yes, yesterday I saw a lot of you messaging us saying that you weren't getting notifications.
Some of you didn't even get us in the sub box and that's ranging on some of the videos we put out.
There was a show, I don't know what the issue is, we've reached out.
But yeah, just remember that pretty much every day you can come back and there's going to be a new video every single weekday.
Hopefully that didn't happen because of the content of that video because that also means that today's video would get hit as well
But uh with that said let's just jump into it
The first thing we're gonna talk about today in super happy fun time news is anxiety and depression
The reason we're talking about this today isn't because I'm going to bear my soul to you bring you into my heart of hearts and let
You know the secret struggles I deal with, although we all really do have those.
It's because, according to a new study from the Pew Research Center, it is a massive, massive issue with young people.
Late last year, they surveyed US teenagers, specifically 13 to 17 year olds, and they asked if certain things were not a problem, a minor problem, or a major problem.
And what they found was that overwhelmingly, anxiety and depression was at the top, followed bullying drug addiction drinking alcohol poverty teen pregnancy and then gangs looking at this
It seems like Gen Z is just stress the hell out, you know
That's my scientific conclusion in this study
It was also interesting to see the difference between
Economic groups and gender for example a higher percentage of teenage girls compared to teenage boys say they plan to attend a four-year college
Never get in trouble at school a lot of pressure to look good, feel tense or nervous about their day,
get excited by something they study in school.
And looking at that information,
some of it's not that surprising,
specifically the four-year college part.
The US Bureau of Labor Statistics said as of 2017,
more women than men have college degrees,
four-year college degrees to be specific.
Also looking at what teenage boys and girls prioritize,
a lot of it's somewhat close except one thing,
the percentage of teens saying it would be extremely or very important to them personally
as an adult to have a lot of money.
Massive divide between boys and girls with boys at 61%
and girls at 41%.
And as far as the economics of the situation,
how that plays into it, essentially, you know how people say
mo' money, mo' problems?
No, for a variety of reasons, but specifically
with the situation at hand we're talking about today.
Teenagers almost completely across the board, the higher their household income was, the less likely they were to say something was a major problem.
With the only exception of that being this 30,000 to 74,999 block for anxiety and depression.
But everywhere else you can see a very obvious trend.
And I just wanted to talk about this because it was very interesting to me, of course, every year I grow older.
I imagine you do the same thing too.
I don't want to assume.
I don't want to assume your aging process.
But what I mean, of course, is every year that I grow up, I become more and more disconnected
to the young people.
And I think it's important to take that look back because, you know, these kids, they are
the product of our times.
When you talk about 13 to 17, those are the formative years.
I am a product of the late 90s, early 2000s.
Yeah, it's very interesting.
And also, if you're a nerd about this stuff,
I'm gonna link to the actual research down below.
It goes even further.
But whether you do or not, of course,
I do wanna pass the question off to you.
What are your thoughts around this?
I know we have people of all ages,
and generally it tends to be older,
but how do you relate to the questions
and the reactions from this data?
And then let's talk about the current state of advertising
in actually a few different ways.
The first being, according to reports,
the state of digital advertising is better than ever,
possibly to the detriment of traditional advertising.
And you know, we've talked about this from time to time
over the past few years, back in 2017,
we saw digital advertising in the United States
surpass that of TV advertising.
But what we're talking about today
is all traditional advertising versus digital.
Right now, according to a report and projection
from eMarketer, digital is going to go from 2018,
108.6 billion to in 2021, 172.3 billion.
Whereas traditional will go from 114.8 billion in 2018
to only 104.3 billion in 2021.
And I know I say only, but if you're in the traditional
space, that's incredibly concerning.
If you're in the new digital space, very exciting.
But really, of course, this isn't the most shocking news
because it's just people's focus has shifted
over the past 10 or so years.
Also another piece of this story,
when you're talking about digital advertising,
it's important to mention influencers,
even though most people hate that term.
Yeah, reportedly, according to a report
from Recreate Coalition, collectively,
creators on platforms like YouTube, Instagram,
you know, all of them, in 2017,
they brought in an estimated 6.8 billion.
And the big thing of note here is reportedly
that doesn't even include the revenue from places
like Facebook, Twitter, Kickstarter,
iTunes, Spotify, and Patreon.
And then the final bit of advertising news
is actually connected to a story that we covered yesterday.
As we mentioned yesterday, there has been this story
that has blown up around fear of predators on YouTube.
As I explained there, I think the narrative
that YouTube doesn't care or YouTube's not doing anything that is stupid and wrong.
Historically, we've seen YouTube fighting this problem, trying to advance technology, doing mass hires, mass deletions of videos.
And as I mentioned yesterday, I think the best way that we can try and help is if we come across
content or people leaving comments that are that are messed up and wrong or illegal, we need to report them.
But as part of this, you had a lot of people fear-mongering to brands that advertise on the YouTube platform
And so we've now seen advertisers pulling back and today we learned that one of the most notable is actually Epic Games
Who of course made for tonight reportedly an Epic Games spokesperson saying we have paused all pre-roll advertising through our advertising agency
We have reached out to Google YouTube to determine actions
They'll take to eliminate this type of content from their service personally what I would say to Epic Games and really any other brand out there
that's saying something similar,
this is something that YouTube has been consistently fighting
both videos and in comment sections.
And once they were made aware of the offending content,
they handled the situation, which is once again,
why it's important that instead of saying like,
YouTube allows this and they're happy about it,
is once again, that is an insane argument.
The best thing we can do is report disgusting monsters
like we would anywhere else on the internet.
But ultimately I guess the way that I'll end this
part of the story is Apex Legends is a superior game
to Fortnite.
This is not based off of their panicky decision
to pull their advertising, it's just my personal opinion.
I actually mean that because Epic Games is by no means
the only company being panicky right now.
And actually since I just mentioned YouTube there,
I'll tack this story to the end of it.
It appears that we are in the YouTube end of days,
which is just a dramatic way to say
it looks like PewDiePie is about to be passed by T-Series.
As of recording this video,
they are only separated by 9,600 subscribers.
Which I will say, once he does get passed,
or if he does get passed,
it really doesn't change anything.
He's still the most subscribed YouTuber.
It's like him versus a massive, massive company
in a huge emerging market. And what we've seen over the past few months of people
Supporting him. I think it really speaks to just how much the community cares about the personalities behind the channels
Right the people over corporations or something they see as machine like you've had creators small and large saying do your job subscribe to PewDiePie
I've seen and talked about pro PewDiePie hackers putting subscribe PewDiePie into places
You wouldn't expect into the world, then signal boosting the campaign.
YouTubers like MrBeast doing stuff outside in the real world like at the sup-
Mm-hmm. Can I say that word? The big game?
But it appears that the Swede has one last hope and that is according to Elon Musk, unless he's just trolling
everyone, he and Justin Roiland from Rick and Morty are going to be doing a meme
review, which could be huge for Felix and cause a new search.
Also, I kind of predict and feel like there's gonna be some click-hungry journos out there.
They're gonna bring up old controversies around this and tie that to Elon, which I personally believe would end up actually only helping Felix.
Yeah, it's just been really really interesting to watch and we'll see what happens next.
And then let's talk about the domestic and international news.
That is the Trump administration announcing that it will be launching a global campaign to decriminalize homosexuality worldwide.
And it appears that there is a focus on countries in the Middle East, Africa, and the Caribbean where in many countries there are laws that criminalize homosexual acts.
But that said, to keep this thing moving, according to a 2017 report from the International Lesbian, Gay, Bisexual, Trans, and Intersex Association, over 70 countries have laws that criminalize homosexuality in some way although of note here some countries like India have
Changed their laws since this report, but of course still the number is very high and in fact in eight countries
Homosexuality can be punishable by the death penalty as far as this effort being made by the Trump administration
It will be led by the US ambassador to Germany Richard Grenell
Who is the highest ranking openly gay official working in the Trump administration?
Last night Grenell hosted a dinner in Berlin with 11 European LGBT rights activists
to discuss the strategy of the campaign.
And in a press conference yesterday,
deputy spokesperson Robert Palladino said this.
This really is not a big policy departure.
This is longstanding and it's bipartisan.
This is a good opportunity to listen
and to discuss ideas about how the United States
can advance decriminalization of homosexuality around the world.
And that's been our policy.
And while we see Palladino there saying, you know, this is a long-standing policy, we've
also seen reports saying that this effort may have actually been inspired by a recent
event in Iran.
There, we saw reports that a 31-year year old man was publicly hanged on charges related
to the country's anti-gay laws.
Because Iran is one of those eight countries
that has the death penalty for homosexuality.
And after this execution,
Grenell wrote an op-ed in a German newspaper
condemning this incident, writing,
"'This is not the first time the Iranian regime
"'has put a gay man to death with the usual outrageous
"'claims of prostitution, kidnapping, or even pedophilia.
"'And it sadly won't be the last time they do it either.
Barbaric public executions are all too common
in a country where consensual homosexual relationships
are criminalized and punishable by flogging and death.
And adding, governments that are members
of the United Nations have an obligation to protect,
respect, and uphold the dignity and fundamental freedoms
of their people.
Also around these efforts, we've seen speculation
that the Trump administration might see this
as an opportunity to further condemn and isolate Iran,
which of course has been a major part
of Trump's foreign policy strategy.
But also a thing to consider is that on top
of isolating Iran, this move could potentially affect
the United States' relation with countries
that have been allies, like the UAE and Pakistan.
Both are seen as US allies, and both have laws
criminalizing homosexuality.
And so with this, you have some questioning,
you know, will Trump actually push forward on anything?
Right, you have situations like,
not related to anything LGBT,
but you have situations like the Khashoggi killing.
Right, intelligence agencies, all this stuff,
pointing to MBS being behind it.
Right, but instead what we hear is
we have a big arms deal with them.
There's a lot of money and jobs at play.
Right, so you have some people questioning
if there would be any actual follow through here.
But specifically with the situation at hand today,
we have seen some interesting reactions,
especially from some organizations
that have criticized this move as potentially insincere.
Right, you had GLAAD tweeting,
"'We'd believe that the Trump administration
"'will work to protect LGBTQ people around the world
"'if they had not attacked LGBTQ people in the US
"'over 90 times since taking office.'"
Which then included a link
to the Trump Accountability Project,
which listed dozens of the times his administration
had made decisions that could hurt the LGBTQ community.
And to give you kind of an idea of the specifics that they give there, they include things such as the transgender military ban as well as
the decision not to add account for the LGBTQ population in the 2020 census.
We also saw the Human Rights Campaign reacting on Twitter saying,
Trump-Pence administration has consistently worked to undermine the fundamental equality of LGBTQ people and our families from day one.
Then tweeting a thread of examples
where they claimed that Trump's administration
had turned a blind eye to the reported violence in Chechnya
and turned away members of the LGBT community
seeking asylum.
There was also an article in Out Magazine
that called this an old racist tactic,
writing rather than actually being about helping
queer people around the world,
the campaign looks more like another instance
of the right using queer people as a pawn to amass power
and enact its own agenda.
However, some of these criticisms, of course, have been opposed even by some members of the LGBT community itself.
People like Dave Rubin responding to the out article piece tweeting,
Alternative headline, Gay magazine throws gays under bus in effort to be anti-Trump.
And as far as where I personally land on this issue, as far as the Trump administration or Trump himself, his intent behind this,
my opinion is that as long as there is follow through,
I kind of don't even care about Trump's intent.
Right, if in any way this push could help
the LGBTQ population of insert whatever country,
great and fantastic,
if we're turning a blind eye to allies
or people we want to be allies, not great,
pretty shitty and pretty transparent then
what the strategy was and the intent behind it,
then intent would matter.
It was all a ruse.
You use the LGBT community as a shield
for your political agenda.
But ultimately we have to see what actually happens,
but I cheer on any move that actually helps equality.
With that said though,
I'd of course love to know your thoughts.
Do you think that this is all kind of just a smoke screen
and using a community as a shield to do something else
with no intent to actually help?
Or do you feel like this is a genuine campaign
that we will hopefully see progress, positive change?
And really just any and all thoughts on this,
I'd love to hear from you.
And that's where I'm going to end today's show.
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But with that said, of course, as always, my name's Philip DeFranco,
you've just been filled in, I love yo faces, and I'll see you tomorrow.
Twice.
You're welcome.