The Pomp Podcast - #1139 Tank Sinatra | The World’s Most Famous Meme Lord

Episode Date: December 19, 2022

Tank Sinatra is one of the best meme makers in the world. In this episode, we discuss Tank's journey to becoming a meme lord, his insane meme output, his views on the internet, why some creators make ...it and some don't, and Tank explains his new board game "Influencers In The Wild." ======================= The number one name in NFT domains and the world’s most powerful wallet are teaming up to bring something new to the crypto and Web3 world: <Your Name.Blockchain> That’s right, Unstoppable Domains and Blockchain.com partnered to create NFT domain names ending in .Blockchain. It’s the perfect ending to show that you’re a believer in a decentralized future. The Blockchain.com community can get one, for free by signing up for the waitlist here. Free NFT domains provide all the benefits of premium Unstoppable Domains, including fee-free, lifelong ownership. Don’t have a Blockchain.com wallet? No worries, these new domains are available to everyone for as low as $5. Either sign up for a free blockchain.wallet or visit Unstoppabledomains.com to buy your domain today. ================== Valour (formerly DeFi Technologies) represents what’s next in the digital economy -- providing simplified, trusted access to crypto, decentralized finance and Web 3.0 investment opportunities. Institutions and investors can gain diversified, secure, compliant, and easily tradable access to a diversified set of industry-leading equity products and protocols, through a single stock purchase on a regulated exchange. Currently listed on U.S. (OTC: DEFTF) and Canadian (NEO:DEFI) exchanges. For more information or to subscribe to receive company updates and financial information, visit our website at valour.com ======================= With a Messari Pro subscription, you gain access to exclusive industry-leading long-form daily research reports, daily crypto news & insights in your inbox, advanced asset screeners, curated sets of charts and metrics and so much more. Try Messari Pro today! Get up to 25% off their Messari Pro membership by visiting www.messari.io/pro and entering promo code "POMP" at checkout. ======================= This episode is brought to you by Eight Sleep. The Eight Sleep Pod is a tech layer that fits onto your mattress like a fitted sheet. The Pod dynamically cools and heats each side of the bed, to maintain the optimal sleeping temperature for what your body needs. With the Pod, you can start sleeping as cool as 55°F or as hot as 110°F. The result: Clinical data shows that Eight Sleep users experience up to 34% more deep sleep. Go to eightsleep.com/pomp  for exclusive holiday savings and ring in the most wonderful time of night. Eight Sleep currently ships within the USA, Canada, the UK, select countries in the EU, and Australia. ======================= LMAX Digital - the market-leading solution for institutional crypto trading & custodial services - offers clients a regulated, transparent and secure trading environment, together with the deepest pool of crypto liquidity. LMAX Digital is also a primary price discovery venue, streaming real-time market data to the industry’s leading analytics platforms. LMAX Digital - secure, liquid, trusted. Learn more at LMAXdigital.com/pomp ======================= Compass Mining is the world's first online marketplace for bitcoin mining hardware and hosting. Compass was founded with the goal of making it easy for everyone to mine bitcoin. Visit https://compassmining.io/ to start mining bitcoin today! =======================

Transcript
Discussion (0)
Starting point is 00:00:00 what's up everyone this is anthony pompliano most of you know me as pomp you're listening to the pomp podcast simply the best podcast out there now let's kick this thing off tank sinatra is one of the best meme makers in the world he also happens to be the curator and the creator of a number of your favorite accounts from tank sinatra tank's good news influencers in the wild and a brand new board game that is now available in target in this conversation we talked about at all. Tank dropped verbal memes. We talked about your favorite memes. We also talked about his life, how he views the internet, why some people are successful and others, they just continue to kind of wait away, go sideways and not have any fun on the internet. This was a
Starting point is 00:00:45 conversation that I really enjoyed. I learned a ton. I think you guys will as well. Once you get done listening, don't tell us anything. We don't want to hear your opinion. We don't think it's funny. And Tank is not funny at all. If you are looking for somebody who's funny, don't listen to this podcast. All right, here's my conversation with Tank Sinatra. Anthony Pompliano runs Pomp Investments. All views of him and the guests on his podcast are solely their opinions and do not reflect the opinions of Pomp Investments. You should not treat any opinion expressed by Pomp or his guests as a specific inducement to make a particular investment or follow a particular strategy, but only as an expression of his personal opinion. This podcast is for informational
Starting point is 00:01:24 purposes only all right guys bang bang i'm very sad this conversation we've talked nothing about business you've got one of the most popular instagram pages in the world uh and you're just a dude i'm just a dude bang bang yeah bang bang you're just fucking chilling in life uh all right how many instagram pages do you have how many tiktok pages do you have um i have four instagram pages one of them is my personal page which doesn't really do much it's meme daddy uh then I got Tank Sinatra, Tank's Good News, and Influencers in the Wild, which is the newest one. Okay.
Starting point is 00:01:57 I got TikTok, Tank Sinatra. TikTok, Influencers in the Wild just got banned recently. Who knows, dude? I don't know. Wait, Influencers in the Wild got banned on TikTok? Yeah, it's a different society over there. Younger, more annoyed or offended, and people interpret things worse over there.
Starting point is 00:02:17 Instagram's still fun. It's like, hey, we're not memes. Yeah, we're not like out to get anybody. We're just having fun. Look at this person, you know, doing this silly thing in public. TikTok was like the worst thing that happened on TikTok was or the funniest thing that happened on TikTok was I posted a video of some girl on the beach in a bikini
Starting point is 00:02:37 dancing with a ring light as her tripod. She's on the beach, mind you, with a ring light. Is that normal? No. Bro, my followers now at this point are so bloodthirsty. if you saw anything out in the wild of somebody shooting content you'd be like that's bizarre now it's like if the girl's not twerking on a you know a little person's face with fireworks going off they're like this is boring you know so the ring light on the beach qualified for uh
Starting point is 00:03:08 for good content yes and the girl's in a bikini and she's not a great dancer it's just like weird you know and um i wrote if only there was a natural significant source of light somewhere right that was the joke it's obviously a joke you're laughing right and people were like oh she's using it as a tripod uh you know how to do i'm like yeah where would she plug it in first of all second of all i know so then this guy made a video making fun of me saying that why are we doing this everyone looks silly when they when they're filming content and blah blah and i was like yeah thanks for explaining the page that's the whole point of the page we're just having fun here and then he made like a youtube video over no he made a tiktok video which got like a ton of
Starting point is 00:03:51 views and then i the the girl in the video the girl that was actually dancing commented on that video and it got like you know tons of likes it got fed right to the top so i i felt bad obviously i don't like people have asked me to take stuff down maybe three or four times in the two years i've been doing it and i'll take it down every single time i don't care i'm not out to embarrass somebody i'm just like look at how silly we are as a species so the girl's content got top rated i clicked on her um she was like furious yes i can't believe this they're making fun of me i feel so ashamed and embarrassed blah blah blah go follow my only fans whatever literally um way kind of yeah it was like i hate this guy i can't believe he would do this but also like check out
Starting point is 00:04:29 my page yeah like here's my sound cloud exactly and i clicked on her tiktok clicked on the instagram which was linked to it clicked to write her a message on instagram and i saw that she had a message there was a message already there asking me to tag her in the original instagram video so she was like playing wait wait hold on time yeah yeah whatever you're thinking is what happened yeah this is the bullshit on the internet right so uh you posted something on instagram and tiktok of the of a woman on the beach with a ring light dancing she then on tiktok is yelling and screaming and be like i'm so outraged this is bullshit they're making fun of me i can't believe these people they're horrible human beings and like they should go to jail and rot away forever so far so
Starting point is 00:05:06 good but on instagram was like yo by the way can you like toss me a tag so i get some followers yeah and she would have done the same thing on tiktok if if the video that i posted had gotten bigger than the other video and it's fine dude everyone wants attention i get it it's not you know this is not like something outlandish that people are trying to get attention on the internet but if you if your comment had been on the tiktok video like oh my god i know isn't this so silly so funny she probably a would have gotten i'm the person in the video isn't this so silly we're so silly as a species she probably would have gotten twice the amount of likes and double the amount of followers because nobody wants to follow somebody who's pissed off nobody's sympathy
Starting point is 00:05:46 follows anybody your feed is too precious for you to go i'm going to throw this person a bone i'm going to follow them because they seem upset you're not fun you're not having any fun you look like a dick kind of you know you can see people's following stop growing when at a certain point you reach critical mass let's say and then out of every you know every day that you post a certain number of people are going to be pissed off yep not at you just like in general you got three million people on a page one percent is 30,000 so that's a lot of people to be pissed off at you you think and you can see people's momentum get slowed down when they start taking it the wrong way they start getting like start taking it personally and whatever so I've always
Starting point is 00:06:27 try to for the most part have fun and if i do clap back at somebody it's because i think i can say something funnier than what they said and i want to like roast them a little bit but i don't even know who that person is i'm not out to get them either you've been doing the internet game for like 20 years now right yeah all right is anything on the internet real or is it all everything's real is it all real or is none of it real depends on how you define everything or nothing all right well if i think of the woman who is yelling and screaming on tiktok but also asking you for a tag on instagram like to me that's like not real they're probably both real to some extent because humans are dynamic and there's different parts of their personality she probably when the guy
Starting point is 00:07:05 framed it in such a way that it was like this person is being exploited and taken advantage of yeah there may have been a part of her that was like yeah i do feel exploited and taken advantage of whereas on the other hand before that happened she was probably just like hey i'm in the video can you tag me so they're both real but um i don't know people people are my whole so my whole fascination with the internet started actually when i got sober in 2002 myspace had like just come out so besides the gym meetings uh burning cds over and over again to try and get the perfect mix of music on a piece of plastic which i spent so many hours doing how what was your labeling technique on the cds or were you just like a fucking i like i'll put in 10 of them until i
Starting point is 00:07:52 figure out which one i'm looking for i like to be surprised yeah because it was all pretty much the same music it was just different orders and whatever so you're a psychopath okay i'm a crazy person yeah um did you have the uh the binder full of cds i had like six of them yeah and and uh did you ever like get in other friends cars and you're like we should take your car you've got the binder like you've got the fucking hot binder yeah i'm a yeah i don't i don't play that whole let me get the aux shit you're not getting you're i don't like you're somebody sends me a song it already loses 80 of its points out of 100 i gotta find it on my own i think most people are like that if i find it it's better than if you send it to me it's your idea yeah it was your idea perfect
Starting point is 00:08:31 uh all right so you're on myspace what the hell are you doing on myspace and what are you doing meetings 20 years ago meetings so you're going oh you're going to like a meetings i don't yeah Like, you know, you're not supposed to say it publicly, but... You're not? If I was to confirm... If somebody did go to AA, why can't they talk about it publicly? There's a tradition that states that you're not supposed to be a representative of that fellowship at the level of press, radio, and film.
Starting point is 00:08:57 So, like, I'll talk around it as much as I, like, a pro. But for some reason, I'm still, I just don't like saying that. Not because I'm embarrassed or anything like that. Just because there's two sides to it. One is, like, Lindsay Lohan comes out and says, I'm going to AA meetings. The next day, she gets in a car wreck, and they find cocaine blown up all over her car. It's like if someone needs the help, and they see that article, they're like, maybe AA doesn't work.
Starting point is 00:09:22 But. . . Yeah, did that happen? Lindsay Lohan? Yeah. Oh, yeah. Yeah, I met her one time. Famously was like, I'm going to AA now. That's like a very common thing.
Starting point is 00:09:31 People go, I'm going to AA. And it's like, well, you probably should just chill for a little bit because you're a maniac. And see how it plays out. She hit on me one time. Oh, really? Oh, this is a great story. you're a good looking guy so of course you would
Starting point is 00:09:43 hit on me a friend of mine got married she was probably hammered drunk in Iceland on cocaine it was at a wedding
Starting point is 00:09:48 and she was at the bar and I was with my now wife who was like oh my god that's Lindsay Lohan and I was like okay I think I've seen her
Starting point is 00:09:58 in a movie before or something and I could tell she wanted a picture but it's kind of weird you go up to somebody at the wedding because it's not
Starting point is 00:10:05 in a public place where they're actually a celebrity and so I was just like I'm tired of kind of listening to this so I was just like
Starting point is 00:10:12 hey uh could you do me a favor yeah and take a picture with my uh at the time girlfriend yeah uh you know it'll save me like a lot of time yeah yeah basically and she was looking at me she goes uh just tell her no you're cute you'll be fine like something like that and i was just like and i turned around and of course like my girlfriend standing right there heard it of course oh boy and so i was like uh two things one like damage control yeah and thankfully my wife is a pro and was just like i don't give a shit like let's leave yeah and uh i've been looked at lindsey and i was like oh she's like done this before like that was like a pro i understand the social situation and like i'm just gonna throw a grenade in the room and like yeah
Starting point is 00:10:50 go back to the bar like i literally was like that is somebody who has done that like multiple times in their life like that's a get that's a professional conversation killer right there i was like man that was she's done it before yeah all right so but the other thing so the on the other side of that if you're suffering from addiction alcoholism whatever and you need to get help or you're gonna die and the only thing keeping you from getting help is the fact that lindsey lohan went to a meeting once and did cocaine after that you're probably not ready anyway uh this dumb question yeah is it just for alcohol or do they also address drugs there somebody was to go um yeah if if this fellowship existed fight club uh no it's it
Starting point is 00:11:31 alcohol is the primary focus but even in the book they talk about sedatives and drugs and all that So like the whole cocaine thing was kind of violating the idea. No, no, no, no. You can, there's people who, you know, go there for, they get hooked on heroin and they just don't like NA because NA is, I don't, again, definitely don't want to like bad talk any kind of fellowship, whatever you get, whatever works for you works.
Starting point is 00:11:54 But AA is just more like professional. Like it's like the granddaddy of all, like all 12 step fellowships were born out of that. Got it. So if you want the best, purest, rawest cocaine fellowship, that's the one you go to. That was an analogy, obviously. Of course.
Starting point is 00:12:13 So you're doing this. Maybe you can cut that. What are you doing on MySpace? Oh, so MySpace. I'm bored. I'm 22 years old. I'm hanging out. I'm looking up people that I met in Montauk when I was 12 or whatever.
Starting point is 00:12:25 Like you're literally just stalking them on the internet. Yeah, just finding out who's on this thing. Who's here? Who can I find? who do i who that i go to school with or that i went to school with is on here looking up people hadn't seen since high school which at that point was not that long ago and i saw this guy from high school who was super super weird i don't want to like shit talk to guy but he's weird never heard him say a word in my entire life looked weird acted weird everything and he wrote on this girl's
Starting point is 00:12:54 wall hey so and so what's new and exciting what are you doing this weekend and i was like what the fuck like this guy has never said those words with his mouth but with his fingers he's very jovial and outgoing and like cool and i was like that's really interesting that this guy's acting that different on the internet and then from that point forward i became just fascinated with how people act on the internet in both a micro and a macro level like so individuals and groups the way they act on the internet versus the way they act in real life it's very interesting to me i made it a point then to not put some kind of persona out there that was not me that i couldn't hold up um but yeah just at that point became obsessed with it myspace was a big thing
Starting point is 00:13:36 for a while then he sold it for you know 500 million dollars to rupert murdoch who i think sold it for 20 million or something like that um for him and then facebook became big and then reddit was the next evolution for me that's where i started making memes was on reddit um when's the first meme that i made yeah like 2005 no 2008 2008 2008 on a website called quick meme.com but you couldn't do anything on reddit like i'd have a meme that hit the front page of reddit and like i cared and like i couldn't tell anybody about it because not not that i was embarrassed just like no i'd say hey i made a meme that hit the front page of reddit they're like okay what's a meme what's the front page and what's reddit it's like wasn't even worth
Starting point is 00:14:21 discussing with people yep and you're just doing this in your free time like it's just fun i just i've always loved comedy always loved comedy ever since i was a little kid are you a comedian um i've done stand-up no but like i feel like uh on the internet like the pages are the equivalent of like a digital comedian right yeah i guess like there's there's still it's 2022 maybe in 2040 this will be a different conversation but there's still a line drawn between somebody who goes up on stage sweats it out grinds it out is out of their home which is a big like big like stumbling block for a lot of people myself included and somebody who makes content from the comfort of their home because it's not i've i did stand up i've done stand up i probably have about
Starting point is 00:15:05 three years of practice total under my belt and i just don't love it but i do want to love it i want to be good at it i want to like it because it's still the purest form of comedy to me but you compare that to having a conversation with someone where you make them spit their drink out what's more pure than that how is that not as pure as yeah making a group of strangers laugh so how do you go from reddit memes to instagram so it was a big gap in between those so the the cliff notes version is in 2003 i had a blog 2005 i had a blog 2009 i had a video blog 2012 i had a website that website won a webby award and then i was trying to get something going because i were the what were the blogs doing the first blog was this is gonna be fucking great
Starting point is 00:15:55 how to masturbate like a pro shut no i'm kidding i was 22 it's all i knew no uh the first the first blog was insight is never 2020 because hindsight is always 2020 and i was so fucking profound at that time yep then in 2005 i had a website called jay-z for dummies jay-z for dummies jay-z for dummies for dummies books at that time were like as big as it got for everything that was like the book version of a i'm telling people who don't know obviously you know the book version of a youtube tutorial was like abc for dummies whatever it was you could buy this book and figure it out so jay-z for dummies was my i love jay-z jay-z is the greatest creative to ever live in my opinion i i think that that is a very
Starting point is 00:16:41 strong argument yeah um kanye's mad now but yeah so kanye is also a great creative but he's obviously been not even just recently he's been tarnishing his relation uh reputation since 2002 or whatever it was when college dropout came out and he went on 106 and park and started yelling at everybody for because the source didn't give him five mics it's like we're not the source dude what are you yelling at us for so he's always been a little bit out there dude the nostalgia of 106 and park trl like those shows were fucking awesome take his basement yeah they were just it was amazing time on uh the intersection of tv and music it was a great time so then the website was i'm sorry the the video blog was happiestthenewrich.com which
Starting point is 00:17:29 very very long story i was i entered myself in a contest to win my own show on the oprah winfrey network it was like this big own own show whatever and because the the voting link was so hard to find i bought happy is the new rich.com and redirected it to my voting link so i could just send people that link and tell people go to happy is the new rich.com and i went to um good morning america with a big sign that said happy is the new rich.com just that's it on the site tried to on tv just trying to get votes for myself so i could get my own show and uh did it work no no no not even close and then after that died i kept the blog going because i liked the sentiment of happy is the new rich because when i was in california 30 years old i had i don't mean like i didn't have
Starting point is 00:18:16 a lot of money i had like literally 0.00 in my bank account because the irs and idiot waiter financially irresponsible and i was like oh my god i'm gonna i'm gonna fucking kill myself i'm not i can't take myself out of this hole there's no way i'm just not gonna make it to 30 years old no money in the bank yeah and but i want to emphasize not no money like i had five dollars or like i had seven hundred dollars like i had zero literally like i was destitute full blown thankfully my parents were able to wire me a little money my friend jay saved my ass big time my friend jail never i've tried to pay him back a thousand times he just what'd he do he wired me money so i could live twice like good friend very good friend yeah um so happy as a new rich.com
Starting point is 00:19:06 then i had i found money today.com i found money i found money today.com yeah how do you think of these fucking names i don't know so i found money today.com was born out of two things one there's this story add-on that you can add on to any story, which I'm sure you've heard this saying before. If your story sucks and you're losing people, you just go, and then I found 20 bucks, and all of a sudden it's a great story, even if it sucks. That's like maybe it's a Long Island thing.
Starting point is 00:19:31 I don't know. Maybe you've heard of it before. That is an America thing. An adage. Okay. And then secondly, I promised my stepdaughter, Liana, at like however old she was, five or six years old, I said, if you, whatever it was, clean your room or ABC,
Starting point is 00:19:47 I'm going to give you five bucks. and I forgot about it and she did the thing that I asked her to do and then one day I turned around in the car and I go oh Liana you know what I forgot I owe you five bucks she goes you're gonna give me five dollars and I go yeah and she's like she just blew her top and I was like holy crap money's exciting to people so then one day I was working in the city and I was in Chipotle or Dunkin Donuts I don't remember what the first one was but I was in the bathroom and i was like i'm gonna leave five dollars on the sake just like to make somebody's day just to like let them think the universe hasn't forgotten about them it's not 20 they're not gonna feel
Starting point is 00:20:26 bad that somebody lost it it's five dollars i'm gonna buy your coffee today and i felt so good after doing that i did it again i took a picture of it bought i found money today dot blogspot dot or wordpress or whatever redirected it made it like a legit looking website and then i did it every day for i think two months and i won a webby award which was back then the coolest thing that had happened in my life that's like the oscars for the internet for people who don't know but then i let it die and you were just doing five dollars a day you were leaving it yeah in places taking a photo and then posting it taking a photo writing who was around at the time what i thought would happen it was like kind of like where's george.com but like before you see that before
Starting point is 00:21:04 the money goes missing yep so um why'd you stop i'm a loser you don't have any money no i'm just an idiot i kind of like hit the i won the webby and that was like oh cool i i did it i beat the game i'm gonna stop now and then i stopped for like a while doing anything creative anything that was like you know invigorating to me creatively and then one day i was fishing around on reddit i never left reddit reddit is the greatest website of all time don't care who you know don't care who asks or what you're into and it's not confusing people say it's confusing i'm like it's not confusing it's just it's the only site where there's conspiracy theories memes education and also like weird communities like if you think it's everything yeah if you if you
Starting point is 00:21:52 think about all the other platforms like they have some of those yeah but it's the only one that really kind of brings them all together because like on twitter you can't really like teach people things right now you have memes you got conspiracy theories whatever like youtube there's a lot of teaching but there isn't necessarily the memes there's you know video that go viral or whatever yeah yeah it's different reddit's the only place where you can like really bring those things together it's where people who are serious about something anything can find their people if you're really into remote controls you go to reddit.com backslash r backslash remote controls and you find your people you know i'm it probably exists we're gonna look keep going i was gonna say
Starting point is 00:22:30 lighting because lighting's definite i wanted to go one step weirder but lighting a hundred percent there's a reddit community for it so there's a radio control and uh yeah which is even weirder what is that you are right there is a slash r slash remote control there's a thousand people in there too many people to be interested in remote controls and uh and the content is fucking awesome oh my god you know how you replace certain things the whole thing yeah that's wild shot in the dark but it's there's everything on there so i'm posting memes on reddit finding memes on reddit and i come across the fat jewish's instagram page in 2015 and the most recent post from him or second most recent post was something i just saw on reddit so i click you know on his
Starting point is 00:23:17 profile see his email address in the in the bio i go i'm gonna email this guy and see if he needs help for no reason cold email cold thought it took me like two minutes at the time the time he had like seven million or six so he's big already oh yeah yeah yeah i thought i was dead in the water late to the meme game in 2016 so i i click email i write in the subject line because he's the fat jewish he's got a great name very name is very important i write i write tank sinatra that's where it came from you just randomly thought of it right i was like i'm big i have blue eyes i'm from new york tank abbott frank sinatra let me fucking let me like marry those things together i just wanted to get what's your reddit username ace trentora
Starting point is 00:24:01 i see a theme all right so you hit uh fat jewish what josh right yeah yeah right uh you hit josh with an email that just says Tank Sinatra in the subject? In the subject line, yeah. The fuck is he doing opening that email?
Starting point is 00:24:22 Great name. Yeah, all right. What did you say in the email? So you know a good subject line is key to getting an email opened. I was like, I'm just going to,
Starting point is 00:24:29 he's going to open this. I don't know what he's going to do, but he's going to open it. So I write in the email, hey, I just saw something you posted. I just saw it on Reddit two minutes before you posted.
Starting point is 00:24:37 I would like to help you, you know, populate your page. I'll send you content. So he writes back immediately and says, yeah that would be great i need a ton of help i got he had like you know uh a show he was doing plus size modeling just a bunch of wild shit that he was into remember the billboards oh yeah he was
Starting point is 00:24:55 like basically half naked billboards in new york city yeah he was the face of seamless with the thing off the top of his head is like hair yeah i just remember being like that guy is winning life oh yeah his hair action as he as he called it yeah so he writes back immediately he goes yeah I could use a help. I'd appreciate it. Really uncommon also to get an email back from somebody with that amount of people emailing them. So I said, all right, great.
Starting point is 00:25:19 What do you want me to do? He goes, just, you know, send me some stuff. So I sent him like 40 memes in like, you know, eight different emails. So you basically became the fat Jewish's meme dealer. Yeah, basically. All right. I gave him a little taste and then he got hooked. And then I sent him stuff for probably a year and a half after that.
Starting point is 00:25:36 Every single day I opened up an iCloud photo sharing thing with his phone so I didn't have to send him to him. He didn't have to look at him. He could just go through there. And I was like – And how much of your sending him is what's ending up on the page? Is it like 100% of the content basically he's posting? No, because I'm sending him so much.
Starting point is 00:25:52 Yeah, but then is 100% of what he's posting on the page all coming from you? Oh, yeah, yeah, yeah. Oh, yeah. I thought you said the other way, like how much is he actually posting? I was sending him too much to ever post. But I wanted to give him a good variety of what was out there. And how long is it taking you to find 40 memes a day? No, I sent him 40 memes.
Starting point is 00:26:09 He goes, you could do this every day. I go, I could do this every hour. Like, I'm a maniac. And that was it. You know he, like, went home and was like, dude, some fucking weirdo named Tank Sinatra is sending me 40 memes a day. And there's literally friends that are like, that's weird.
Starting point is 00:26:25 Yeah, don't tell him where you live. All right. So you're sending these to him. He's posting them. And, like, you don't have a page yet? You don't have anything? I have my page, which was like a bodybuilding, idiot, selfie, mirror, no shirt page at this point. Are you telling him to tag that?
Starting point is 00:26:40 No, no, I'm not. I said I don't need anything. He's not paying you? No, no. Which is crazy because I still today, to this day, hear people talk about, I interned at Def Jam in 2005 when Jay-Z was president. Dream for me. I would have paid to do it.
Starting point is 00:26:58 I didn't get paid to do it. I didn't get paid to go there. I had to take a train into the city, go spend a full day there, take the train home, eat, feed myself the whole nine yards. And I mean, I know it was a long time ago, but this whole – and I'm not trying to like – listen, if people can get paid for an internship, great. But you got to be willing to do whatever it takes to get attention from people that you want to get attention from. I don't mean random attention like, oh, I'm codependent. I need people to pay attention to me. I mean, if you're really into this field, if that person asks you to be next to them
Starting point is 00:27:32 and work next to them, free, paid, tons of money, no money, the answer is yes. Yeah. If you can swing it. And I don't want people to think that I came from, like, some background where I was like, my daddy was funding my life. Like, I told you, I had no money. No money. My dad worked for the railroad.
Starting point is 00:27:47 We didn't, like, it was just a normal life. Like, we, you know, I had holes in my socks, but I had socks. It was right. it was perfect for what I needed because it was painful enough that I wanted more, but I wasn't, it wasn't so painful that like my self esteem was just obliterated and I never thought I deserved success. What'd you do at Def Jam?
Starting point is 00:28:05 I worked for the assistant to the director of A&R operations for Island and for Def Jam. So I was like, I, I mean, I was, it was a great position to be in because every artist that came through those doors at that time and put out music, I was a part of. what'd you learn nothing i learned i don't want to work in the music business actually pretty important lesson yeah yeah i learned that uh it's not as it's not glamorous it's terrible it's uh but why do you think like did you learn anything from the artist as to who ended up becoming successful and who didn't um no because becoming successful in music is very much like becoming
Starting point is 00:28:45 successful on the internet if you're willing to throw caution to the wind and just saturate the scene with content you might make it if you don't you definitely won't make it if you do you still not might might not make it but you have zero percent chance of making it if you're not willing to just go above and beyond for people like rihanna was signed at that time and here's something i learned which is useless but people are stars before they're stars what do you mean like rihanna walked out of the def jam building i had no idea who she was didn't even upon the replay was not even out yet and she walked through the lobby out the doors and everybody turned and looked at her and it was like she was already a star before she was a star
Starting point is 00:29:33 i don't know how else to describe it is it like a self-confidence thing is it like a attractiveness thing is it like a way that they carry themselves like what would all of that all of that it's just somebody who believes in themselves for no reason because they know who they are before anybody else knows who they are so if you know who you are before anybody else knows who you are you can get other people to like i heard that i heard the term gravitas around that time gravity like you just there's something about you that makes people want to just pull people pay attention to you and whatever you do whether you play sports right uh make music write books speak make memes whatever if you have already decided that people should be into what you're doing then they might
Starting point is 00:30:14 still might not you might come off as delusional like you know i don't know if you watch the kanye west documentary but i thought it was fantastic it was awesome yeah watching him go through the offices and put his cd in the in the player that was my favorite part and have people not care but he already knew who he was at that time yeah so he didn't care who believed him yeah it was like you're just the act of having someone follow you around to do the documentary 25 years ago or whatever before he he literally was just a producer he wasn't even a musician right like or like an artist yeah and then to have the confidence that one day this is going to be worth yeah having is absolutely insane yeah yeah when you're 20 something years old
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Starting point is 00:32:23 there's this like fine line between woo woo nonsense manifestation which i i'm not saying i don't believe it i just feel like there's a second side to it and deciding the result before you even take the first step. And if you think you deserve good in life, I'm not saying you'll get it, but when something good presents itself to you, you won't write it off and go, ah, that's, that's a fluke. Or if something bad presents itself to you, you don't go, that's what I deserve. I'm going to take that. If you think you deserve good things in life, you will get them, not because you're special, just because life presents you with, I think an equal amount of negative opportunities and positive opportunities and whatever you decide you deserve is what you're
Starting point is 00:33:08 going to latch on to and focus on and obsess on one of my biggest things i tell young people is that luck's not real yeah and they get all like what do you mean i'm a lucky person i like whatever and it's this idea that like probability is a mathematical concept right like you walk out in the street is the car there is it not like that's just probability yeah but luck is if you and i both get hit by the car you're like damn i was really unlucky i got hit by a car today yeah i may go home and say hey i'm really lucky today i didn't die yeah right it's a psychological component to it and so similar to what you're talking about it's like if you're prepared mentally for certain opportunities you even view the same exact opportunity differently yeah and
Starting point is 00:33:43 we'll take uh you'll lean into one and you'll avoid another's just because whatever mental state you're in yeah and the the real sad part is that if you're in that negative mental state and you so there's a a story i don't know if it's true they say it's true but why am i talking like trump right now i don't know i don't know if it's true they say it's true i don't know hit us with the uh by the way there's a whole new uh i don't know if you know the new occupation uh new york city if you obviously go to trump tower there's the freaking guys out there he's got the mask on and he's doing the impressions yeah yeah like hey say what you want trump created at least one job for sure oh sure yeah like that guy was not here you created an industry you know so many people
Starting point is 00:34:23 have that job yeah so there's a story from this movie called what the bleep do we know which is like super duper new age whatever but even like that was the first time i heard them talk about the particle experiment where the particle slid right there's another story in that movie where the native american people are on the shore and they see ripples in the water like they're not They're like, they see something, but they can't figure out what it is. And then they finally, you know, it's not until the people get off the boats and tell them what they are, that they are able to see them. So if you are so unfamiliar with good things in your life that you literally, it's not
Starting point is 00:35:06 that you're not capitalizing, you're not even seeing it. You're not even, it's like in another dimension for you. Then that's when you have to change and say, all right, no, no, no. I like, I'm a human being. I'm not the worst person that's ever lived. I deserve happiness. Why? why not? That's my answer to why, like, why, why wouldn't you deserve happiness? Like what makes
Starting point is 00:35:25 you so bad and so uniquely horrible that you deserve to be punished here on earth for the rest of your life? And the answer is nothing. So I, and this is all stuff that I've come from point A to point B on. I don't want to make it seem like I was just born with this great attitude. Like my attitude sucked for a long time. And I talked to great people who were persistent with me and loving and caring and encouraging and finally i was like all right yeah i can actually remember when i was in california totally broke stressing out and this guy scott we were in the locker room and he goes you know some people are just never gonna have money man and i looked at him i go yeah well that's not gonna be me and it was the first time i had ever thought that felt
Starting point is 00:36:09 that known that whatever and uh this guy was tying his shoe and he looked up at me like holy shit is that rihanna you know no it was like i finally was i finally convinced myself that i deserved all the good things that life has to offer why not i couldn't keep a girlfriend before that i couldn't get ahead financially my health was like not great my mentality was terrible and then in that instant i was like no that's over that's done i like killed a part of myself in that moment why do you think you did it it's too painful to exist
Starting point is 00:36:42 otherwise yeah if somebody if you have a tumor in your body you got to cut it out or it's going to kill you that was my that person that i was was like a spiritual tumor i couldn't move past um couldn't move on in my life until that person was put away how much of that mindset leads you to send the email to fat jewish or oh yeah or it's just like now i just want to fuck around on the internet no it was like i'm gonna get this guy to pay attention and if he doesn't i'm just gonna find somebody else he happened to be the first person i emailed the first person i responded the first person that i uh interacted with but if he didn't respond i would have reached out to someone else i was i was un um uh i i couldn't be stopped at that point in my life and he responded
Starting point is 00:37:28 he goes yeah please do it he i'm a bodybuilding instagram page at that point i have some following but like nothing like does he know that that's your page yeah i showed him i said hey this is my instagram page my instagram page at that point was still at george resh which is like that would never would have grown so he just thinks i'm a regular dad dude with meathead from long island yeah so he likes that which is true 100 true so i think had he known that i was trying to build a meme page at that point he wouldn't have helped me out but i wasn't trying to build a meme page at that point i just wanted to be associated with someone who was doing well or jason successful was it like a creative outlet like to some degree like yeah like you wanted to be
Starting point is 00:38:07 creative and so like this gave you a way to kind of like almost like market test as well because you're like send the memes okay post it you can see which ones are popular which ones aren't like you almost like got an apprenticeship to some degree of like learning what works it was to be honest now that i'm saying it and the story is coming together even in my mind it was like one step closer like so i was the intern for the assistant to the director of anr operations at island and def jam now i'm the direct source of content for this massively successful instagram page so even though it wasn't the end game it was still it was getting closer to doing it so i'm sending him stuff then out of all the stuff that he's posting i'm like this is funny i want to i
Starting point is 00:38:47 want to post this and this is what i always tell people who are starting out you you have to be ready for pain you don't have to it's not you don't have to wallow in it but you know i did the ed mylet show and he was like tell me what it's like going from zero to three million and i was like well i used to think everyone starts from zero that's not true everyone starts from because even if you have 187 followers on your page it's still 187 more than you have if you start a new page and for a normal person that's a lot of people so it goes from 187 down to 172 when you post your first meme so you actually feel like you're moving backwards because people will be like what are you gonna start a meme page now you're trying to be an influencer bro like
Starting point is 00:39:30 it's annoying so your aunt unfollows you your friend's wife unfollows your cousin unfollows you because they don't want to be a part of whatever you're trying to do which sucks you know when you say it out loud but it just is what it is so i'm posting memes on my page and then then all of a sudden i change my instagram handle to tank sinatra then he starts tagging me on instagram like he just randomly started doing it like three months after i started sending him stuff i guess he was like this guy's this guy's helping me out big time or throw him a bone so then i grow to 300 000 followers before i even have a chance to realize what's going on it was just boom boom boom boom boom growing growing growing wow yeah which 300 were you posting
Starting point is 00:40:11 memes at this time or you're still like no i was posting memes you're or you're naked when bodybuilding um no i'm posting memes but at about 30 000 followers i said to my wife i'm like this page feels like it's not my own anymore i don't like it i want to like take it back a little bit So I post a picture of my face, and I go from 31,500 followers down to, like, 29,000. And I was like, oh, man. That hurts. Fuck! But fuck them.
Starting point is 00:40:35 They're gone. They were going to leave anyway at some point. I'm not trying to build, like, a fake connection with people. I want people to know there's a real person behind this page. I'm the funny guy. I'm the one who's making these memes. Because at that point, there was not really – there was this guy, Trevso Electric, who passed away, who was making his own memes. He was, like, really the only person who was consistently making their own memes at that point.
Starting point is 00:40:59 Everyone else was just reposting. Yeah, because at that point, at that time, it was equivalent to a DJ in a bar playing a song by, you know, Kid Rock. There was nothing wrong with it at all because nobody was really doing anything with it. Once money got involved, people were like, hey, you know. That's my meme. That's my meme. Well, make another meme. I don't know what to tell you, you know.
Starting point is 00:41:20 So that's why I think consistency beats everything. always 100 you cannot outperform consistency um i i believe that to my core yeah it's like on the internet uh i always tell people when they ask me if they should start a podcast or this or that or whatever i'm like don't even start yeah like you're gonna quit not if you're not if you're gonna quit do not don't even bother doing you're gonna waste your time yeah and instead if you're gonna actually commit to doing it like just pick it hey i'm gonna post once a day i'm gonna post three times a day i'm gonna post once a week whatever your fucking thing is whatever the frequency is whatever yeah do not stop we have somebody that uh that we work with uh um and uh
Starting point is 00:41:57 they do a lot of like recording stuff yeah and uh we were talking and uh she asked me she goes uh what advice you got for me i said don't stop recording like everything else we could figure out like just don't stop recording yeah the second you stop recording it's over yeah right and it's the same thing here it's like the consistency yeah you you get people dependent on your content they they did you the the honor of following your page they saw something you posted they said that's so good i don't want to miss anything else this person posts that's a big deal especially now where there's who knows how many choices of people to follow so not only am i amazed that people still follow me today new people that have never heard of me which i think
Starting point is 00:42:37 is fantastic i love meeting people who have never heard of tanks and entre tanks good news influencers in the wild it's like okay i'm not done yet i haven't hit the end and i and i'm being half facetious like i'm not even close to the end of course not even close how do you go from 30 000 to 300 000 he's just tagging you i'm posting memes so not only is he tagging me when they get to the page they see there's something to follow here got it so that's that's the other thing people think if you get tagged on a page instantaneous followers there's not it's not a percentage people like it's never a percentage it's never like if i can get 0.05 percent of people who follow me to buy this thing i'll be rich no nobody's gonna buy it nobody cares
Starting point is 00:43:17 it doesn't people because each person is an individual there's no human being in their right mind who's going to see a page that's been tagged go there see there's nothing to follow and then follow it so i gave them something to follow and then he stopped tagging me for you know he really stopped posting more than anything um and i was like i was faced with a decision i said all right that was fun i can either say what a ride and go back to selling fence and you know even though i hadn't left fence i just mean it's like my primary outlet um or i can keep going and i kept going and then that's when i really started making all of my own memes because i said if people are gonna i want them to get something here that they can't find anywhere else you need
Starting point is 00:44:01 content this meme has never been posted on reddit you've never seen it on twitter you've never seen it on facebook i made it i posted it this is fresh baked bread right out of the oven you can go get bread somewhere else for sure but you can't get this bread you know so that's when it really started to grow and i started to curry favor with uh other meme pages uh celebrities instagram you know personas or whatever um because who's the first person that follows you that you're like holy shit i don't remember who the first one there was there used to be a website called social rank where you could put in your instagram handle and it would like feed you back all the people that follow you ranked in the size of their following and i don't remember because there was so many
Starting point is 00:44:46 of them at that point the coolest one for me for no reason no disrespect to anybody was john feverel because even though at the time he had like 70 000 followers he had still done swingers and directed iron man and you know was a killer in hollywood and he only followed 70 people and he still follows me to this day i don't even think he knows that but that to me was like okay we're past celebrities now we're past athletes and musicians and instagram influencers this guy's like this guy's like the guy behind the guy behind the guy yep who's still the guy in front you still know who he is but he's like infiltrated hollywood in a way that i don't like i hadn't seen before even people like martin sorsese he's not a movie star he's a director john trev john fevereau is
Starting point is 00:45:33 everything and i had just watched chef also at that point great movie oh man what uh i mean i don't want to say it's underrated i don't know how it's rated but it's phenomenal yeah as a restaurant person a person who worked in restaurants that movie was just like asmr for food people all right so you're going you're at 300 000 followers you keep posting yeah how do you get to three million um you just don't stop at that point i was making and posting between 10 and 15 memes a day you were making 10 or 15 memes per day like original memes psychotic yeah just out of my mind how do you think of the ideas at that point i was like you're not a funny person at all like i've had zero fun with you i know wet blanket yeah exactly that was almost my
Starting point is 00:46:23 instagram so how do you think of the ideas so at that point i was very much dependent on finding images and seeing something in the image that reminded me of my life that i could then make funny so you're trying to get relatable to the audience you're trying to just extract some kind of emotion from the image so when i haven't told the story in a long time when i was five i was like get this guy checked out you know like let's figure out what's going on with all right something's wrong and they gave me an iq test i was five or six i was definitely in this one school because i switched schools in second grade they gave me an iq test and they tested iq and then eq and the emotional intelligence part i still remember to this day dude it's so strange
Starting point is 00:47:09 the doctor showed me an image of a woman sitting on a sofa old woman and a old man standing behind her with his hand on her shoulder he's like what do you see in this picture my son is five now if i showed him that picture he'd go i see grandma and grandpa and a couch and a clock i was like it looks like maybe their kid just moved out of the house and they're sad and they're trying to deal with it yep hey parents you're right psychopath no he wound up being good He's like, this guy's emotional intelligence is unbelievable. It's off the charts. So that's the only reason I can explain why I was able to
Starting point is 00:47:55 and I'm still able to look at something and see something that maybe other people don't see. And that's a skill. It's a, what is the word that I'm looking for? It's a proclivity, but it's also a skill. So you can have a knack for it, but also work on it. So at that point, I was just looking at images and going, that's what's happening in that image.
Starting point is 00:48:13 Boom, boom, boom, boom, boom, boom. All day, every day. But I had to look at so many images for that to happen. And like, what is the process? You're like finding images and then you're just posting them sometimes. You're like actually putting words on top of them. Like, how did you start to understand what the type of image or the type of meme that would work?
Starting point is 00:48:30 So actually what happened was I was posting memes that I had found, but then I was writing the caption underneath that you see on Instagram. And I kept seeing people say, look at this caption. It's so funny. Got it. And I was like, I gotta like get out of my own way. I'm writing captions that people like. The meme is funny, sure, but if the caption's funny too,
Starting point is 00:48:50 why don't I just take my caption, put it over that image, and then I have to write another caption? So I doubled my work, but I was encouraged by people's reaction to it. It's no different, and this is like the difference between comedians and what I do, which is... What do you call what you do, meme maker? Meme maker, I don't know, idiot. Like when you meet somebody at a bar or something.
Starting point is 00:49:14 Don't even get into it. I can't even tell them. I don't know. Really? I have no idea. Yeah. If you go to a wedding and it's like family or something, they're like, hey, you still making the memes, you fucking weirdo?
Starting point is 00:49:21 Oh, if they already know what I do, great. But like my friend Adam, who I do the Meme Daddies podcast with, we talked about this multiple times. It's like someone will say, what do you do for a living? And I'll ask them, do you know what Instagram is? And if they're like, yeah, but I don't have an account. I'm like, I don't even know where to begin with you because you're going to ask me so many annoying questions
Starting point is 00:49:42 that i have no patience to answer so this guy who's such a nice guy dude i actually apologized to him because i felt bad about how i reacted i love larry david because i'm larry like i don't relate to larry david i am like i'll say the things that you're not supposed to say and um and i'm not as funny as him but i just relate to him in that sense where like i can't hold my tongue so i'm at um this i'm in this guy's garage smoking cigars and this guy's like so what do you what do you do for work because he worked at the fence company that i used to work at so i was like i felt connected to him he's like so what do you do i'm like you know what instagram is he's like yeah but i don't really like use it i'm like well i post memes
Starting point is 00:50:25 on instagram that i have tanks canoes and influencers in the wild and people will like call me to or email to that may have been the problem that i say call i said people contact me to um advertise their movie tv show app product service whatever on the pages and that's how i make money and this kid's mind just could not process it so like he like we like we stopped talking about it and then five minutes later he'd be like so wait there's like instagram call you and i was and i finally said i'm like dude you know what like let's just forget it i don't want to i'm not trying to be a dick but like i don't want to talk to you about this let's talk about anything else because it's like me trying to explain to you Aramaic when you don't even speak
Starting point is 00:51:14 English. Like you're don't, you're never going to understand it. And I don't have the patience to teach you everything about the internet in this one conversation. So there's a post button. He's like, Oh, sorry. Sorry. I was like, no, it's not like, I'm not mad. It's just like, you're never going to get it. Not on my watch anyway. I'm not doing the work for you. what is the difference of like older people versus younger people when they find out are the younger kids like oh i follow the account like you're hilarious they recognize you on the street things like that or they're actually not a difference in age um there's a wide range of age of people who know who i am and i'm like forever forever aware and cognizant and grateful for the fact that
Starting point is 00:51:56 i was a drug addict alcoholic who looked like they were probably not going to make it past 25 and now people will go are you tank from tank's good news oh i love that page man you're doing great work like the fact that i'm associated with humor and positivity whereas i was not associated with that at all i was always associated with humor but i was not a positive person in any sense of the word is a blessing gift whatever you want to call it that um i did i can't even say i deserve i feel like yes i've done the stuff and whatever but it's still that's like probably the best part of my life is the fact that i'm associated with positivity in the world that's unbelievable to me i have a suggestion for you yeah so when people ask you what you do you should
Starting point is 00:52:42 just say i program people's minds yeah okay i mean that's basically what you're doing like do you ever think about that you're responsible for like the information that is seeping into yeah millions of people's minds you're a powerful fucking person you're a powerful fucking person bang bang like you ever think like does that like responsibility ever hit you you know what so it's it's very much like if you gain weight over a period of time and you're like someone sees you and they're like holy shit dude good what's happening versus looking at yourself in the mirror every day and you've seen each quarter of a pound go on you never really notice it every once in a while i'm talking very rarely i'll be hit with the magnitude of what i do versus
Starting point is 00:53:32 what it feels like and that's always great like the and there's never it's never panic it's never like oh my god i gotta like you know i gotta make this person happy or that person happy there was a point in time where when celebrities started following me i was like i don't even want this person to follow me i don't want it to affect how i post and decision making and all that but then i realized that they're coming to me and making the decision i'm not begging anybody to follow me if you've and if i post something you don't like which happens all the time that is just not my problem it's not my problem i don't know what to tell you you can try and make it my problem and say i shouldn't post it but you're wrong you're absolutely unequivocally wrong you
Starting point is 00:54:15 do not get to tell somebody how to like this house that i've built over the past five years if you came into my house and said you don't like where the couch is okay cool and you tell me i got to move it or i got to break a window out of the wall and move it over here the fuck out of my house i don't want you here i didn't even know you were here yeah so you started complaining has the mob come for you at any point like did you ever post anything and they would get like real pissed um a i don't think i'm important enough for a mob um b no there have been things listen there's there's the mob and then there's like the ubiquitous mob that is just piranhas never stop yeah yes that is that happens unhappy people who are just on the internet yeah
Starting point is 00:55:00 but it's never been like a group of people who are like we got to get this guy taken off the internet but every single day i got people who are mad at me and they're not mad at me they're just mad in general and i happen to be in their way it's like we bumped into each other on the street in new york city but digitally like i you have nothing to do with you i'm not your I don't, you don't even know who I am. You can't dislike me. You cannot feel the way that you feel about me. Logically, you have something going on in your life. I get it. I feel bad. I hope you figure it out. But again, not my problem. I have followers on Twitter who despise me, hate followers, despise me. Yeah. Right. And I'll see them tweeting stuff and I'm like,
Starting point is 00:55:39 I literally don't have it in me to like somebody to that severity or dislike somebody, even if i spent every single second of every single day of every single fucking year with them yeah right and it's like by the way also on the other side like there's some people who like like i'm like it's weird like you don't have to be so uh you know like attached yeah we're good but it's the weirdest thing you're like man how did you get such a strong opinion about someone that you've never talked to that you've never hung out with that you like you don't know anything other than, I don't know, I fucking tweet a couple times a day. Yeah, well, they probably have a strong opinion
Starting point is 00:56:17 about something that they think you represent and you're just getting that hate. It's not you. That's the other thing that people, I think, have to realize. If you want to make this a profession, you cannot take anything personally. Like Ryan Holiday. Love Ryan Holiday. You know, don't take adulation or criticism.
Starting point is 00:56:39 Nothing matters. It doesn't – unless you are so dependent on other people's opinion of you, which I get. Sorry about that. This water is very toxic. No, I'm kidding. Unless you're so dependent on people's opinion of you that you need it to thrive, which I come from that background where it's like I need a compliment today or I'm going to freak out. It doesn't matter. It doesn't – it shouldn't affect who you are, how you feel about yourself if you know you're doing the right thing.
Starting point is 00:57:08 If you're not, then that's a totally different story. How big is the business? Like you got three Instagram pages. Yeah. How many employees slash people help you? How much money do you make? Like how do you think about when somebody is like, okay, you run a business. You're an entrepreneur, whether it looks like a normal business or not.
Starting point is 00:57:26 So Instagram like calls you? I'm just – when you were saying that, I was on a call recently and me and another person, and there's a 25 year old girl who's on the, uh, on the call. And so, uh, she discovered that, uh, through somebody she knew, uh, I had a lot of followers on Twitter. We got YouTube, all this stuff. And she like hits me with the, you know, like, Holy shit. I got an idea. Yeah. You should put the content on Tik TOK. Yeah. And I was like, that's a great idea. Uh, by the way, I don't run the Tik TOK account. We have somebody here who posted cause I will get addicted to it and I got to stay the fuck off that thing. Yeah. But we're viral. Yeah. Millions of views a week, all this
Starting point is 00:58:05 and everything and i felt immense pride telling the 25 year old like we're already there yeah we already got the fucking views like yeah like we're good yeah but you just repeated it over and over and over again on instagram i know you got the tiktok and all that but like yeah how do you think about the business behind this so it like you said before sometimes it's an accidental spark sometimes it's by design sometimes it's both so this was more of like i had already had the three blogs the website i was not going to squander this opportunity you were practicing oh yeah like in hindsight i was gearing up yeah in hindsight i think a lot about apprenticeship right which is kind of like the stuff with fat jewish yeah but also uh practice even though you
Starting point is 00:58:52 probably thought that first blog like i'm gonna fucking make it right and the second one i'm gonna instantly yeah but like really what you're doing is you were practicing and then this is the one that yeah it's off yeah yeah i was trying for for a while and you gotta like so as far as the instagram stuff goes tank sinatra tanks good news influencers in the wild all i did i met this guy i don't remember the name of his company it's a big snowboarding company it wasn't burton but it was like a big one and i i met him i was working at this restaurant nicks in san clemente california and he was loaded and he was cool and we like hit it off and i was like bro how did you figure out and like execute on this idea he goes i just saw a hole in the market and i filled it and
Starting point is 00:59:36 sometimes you fill it and it's a lot sometimes you fill it in the holes bigger bigger than you realize and tank sinatra total accident total fluke imposter syndrome has to cards whole nine yards but enjoying it loving it still i still loved it then i started tanks good news because i i i realize like everybody realized it sounds as it sounds cliche now and stupid but like enough with the bad news dude like we we get it we've it's been going on forever so uh tanks now just got three million followers how much is on uh good news almost three 2.9 okay and then uh influencers in the wild almost five five million and that's the biggest one oh yeah and that's the newest one jeez how much also uh were those accounts dependent on the earlier accounts
Starting point is 01:00:19 and I've talked about this a lot where like I was on Twitter first. Yeah. Then I did email. Then I did the podcast. Then I did YouTube. A lot of kids were like, I'm on the internet.
Starting point is 01:00:30 I got 17 accounts on all these different platforms. Platforms I haven't even fucking heard of before. They're like, I got to be there. I'm like, dude, none of your accounts look good. None of them are working. Yeah.
Starting point is 01:00:39 Like just focus. It sounds like that's kind of what you do. It's like you focused on one. It grew. Then you started a second one. That one grew. And then you launched a third one. So I started Tanks Good News
Starting point is 01:00:47 during Hurricane Harvey. like the maybe like the fourth or fifth day of it because so many it was so tragic obviously what was happening but there was so much good coming out of it so i was just on a whim yeah it was like i had posted some i posted something on tank sinatra once where a girl was walked down the aisle by a guy who took her father's heart her father was a heart donor her father passed away this guy walked her down the aisle so it's like okay i get a minute i cry um so i posted that on tank sinatra just because i was like you know what i don't want to i can't not post this it's too good yes it's not funny obviously but like it's fucking good and it was one of my most popular posts on
Starting point is 01:01:29 tank sinatra wow tons of likes tons of engagement tons of comments and tons of celebrity engagement on it you could see at that point which celebrities liked it which didn't so i was like that's interesting but i didn't think too much of it and then when hurricane harvey started i took that experience with what i wanted to do and i was it gave me the courage to just make the page start the page post about it from tank sinatra say hey i just yeah i picked out like whatever it was 12 or 15 posts so that when you got to the page there was a full you know screen of of content and i was like i started this page go check it out if uh if you if you want some good news in your life or if you're tired of you know being told what what went wrong during the day and
Starting point is 01:02:10 that page grew to a hundred thousand followers in the first week and i thought that was amazing and it is amazing but then influencers in the wild i posted about from tank sinatra and i posted about tanks good news from tank sinatra like three or four times over the course of a week and i was like wow this is gonna work i don't know how or to what extent but it's gonna work somehow so that influencers in the wild i posted about it twice on tank sinatra once one week and then again the following week and that grew to a million in three weeks jesus and that was like imposter syndrome disappeared the house of cards was now like a legitimate structure and i was like maybe i do know something about the internet and i should stop being so hard on
Starting point is 01:02:55 myself and waiting for this bottom to drop out because i don't think it's going to drop out i'm i was still waiting for mark zuckerberg to go you know what i've made a mistake and i'm shutting it all down instagram facebook i'm shutting it all down that's not gonna happen like i saw what happened with vine and i feel terrible for people whose whole livelihood was made on vine same thing with tiktok they're constantly talking about banning it taking it away how could you put any effort into that platform any real effort repurposing content is another thing but if all of your eggs are in that one basket you better start cracking some eggs and eating because it's going to be a long winter if that whole thing gets shut down instagram
Starting point is 01:03:36 i trust you're bigger on instagram or way talk yeah way bigger yeah not even close all right uh employees do you have any no employees but i have a guy who helps with video editing so jared um is phenomenal he he i have a snapchat tile for influencers in the wild so he edits the video for that he also edits the meme daddy's podcast and we just basically look at memes and talk shit and be dads on the podcast it's really it's like it's exactly what it sounds like that's really easy to explain um but it's easy to explain to people on the internet yeah true the guy in the garage is like a podcast him daddy's like like a fucking radio station gay what do you do gay stuff daddies why are you calling it daddies yeah they don't they don't
Starting point is 01:04:21 do you know who danny boy hustle hard is no oh i'm gonna change your life hustle hard danny boy hustle hard i'm about to change your life so danny boy hustle hard uh he was driving uh at the airport he's like you know you fucking walk out of the airport at like laguardia or whatever uh i think he was at newark and uh yeah he got a car or whatever and uh i think he was actually daddy don't uh hate me if i get this wrong but i think he was actually driving the van for a fucking hotel okay like you know the shuttle back and forth right yeah so eventually he meets the people whatever big break comes uh he starts getting into like the professional athletes yeah and uh there's a couple of guys who like really like him and so he uh starts renting like
Starting point is 01:05:06 escalade every day and like go picking guys up and he's like got like a little business going he now has become the guy in the tri-state area for all the professional athletes musicians like all these guys uh obj saquon like the whole thing right and so the only way i know how to describe to him how uh uh we um we got to know him we were going to dinner one night uh saquon's gonna be there but he's like yo let me send uh danny he'll he'll pick you up yeah okay whatever i get a warning text i should have known uh one of the guys uh text me he's like yo just like just put your seat belt on all right we did not stop at a single red light throughout all of manhattan really he could get you anywhere in the tri-state area in 15 minutes it's hard to explain i have
Starting point is 01:05:54 seen this man traffic doesn't exist in his mind he will find a way really the shoulder oh that's interesting opposite direction whatever so the reason why i bring him up is opposite direction it's like fucking it's a two lane road who cares how one of the lanes is coming this way get out of the way yeah of course that's a new york maniac so you're you're already kind of like right i want his number yeah of course yeah so one time i called them we had like a live show we're and i called him i say let's talk about some fucking economy stuff yeah now what's up with inflation oh let me tell you the price of gasoline and he's going on and on and on right yeah it's the best fucking economic analysis i've ever heard right because it was the actual truth
Starting point is 01:06:42 from the ground of no uh spin no massaging of data like take out all the academic bullshit yeah and it was just like yo the prices are going up and people can't live like this yeah right and i think of like the guy in the garage i think of like all these people who you and i probably know and they tend to usually be like new yorkers or that type of mentality where it's just like no bullshit here's the view of the world and like to some degree what the accounts you have you're doing it with like from a humorous spin yeah like you're just a mirror you're reflecting back to the world what they already think what they already feel what they already do yeah and people are like oh shit like i like that yeah if there was no like um this is gonna sound insane
Starting point is 01:07:24 because it is obviously if there was no society or like collective angst there there would be no memes period two things one colin quinn one of my favorite comedians said if you want to he didn't say it to me he just said it's like in general making it sound like we had a lunch uh he goes if you want to be funny don't talk about what you think is funny talk about what pisses you off and people will laugh that's number one two i don't know if you know this but i did a live stream with Mark Zuckerberg and Adam Masseri on Instagram. You know that or no? I did not know that. Yeah, my life is
Starting point is 01:07:59 insane, dude. Well, I worked at Facebook, and I'm imagining Zuck and you talking, and now I need to go watch the recording. Yeah, it was awesome. So they were, Masseri and Zuck were doing some kind of live to explain how they're going to implement new tools for creators to make money, blah, blah, blah.
Starting point is 01:08:14 So Zuck DM'd me, or Masseri DM'd me, I don't remember who. No, it must have been Masseri at that point. He goes, hey, I'm going live with Mark tomorrow. like check in if you can make it so i was like uh yeah so as soon as i get in there i start like making jokes in the chat right yeah like not dick jokes like funny but pg yeah yeah of course just just typing stuff whatever i can think of that that's funny yeah so then i write um i said like 20 minutes into it i'm like zuck you gave us meme gold when you
Starting point is 01:08:45 rubbed all that sunblock on your face thank you for that from us the memers and and masseri saw and he goes oh no he goes Tank is in here did you see that and Mark goes yeah I saw it
Starting point is 01:08:56 and then or something like that and then Mark was like oh yeah here's what happened he was trying to stay away from he was trying to
Starting point is 01:09:08 shield himself from the paparazzi so he just covered his face no he did not yes that's really what happened he was trying to make sure the paparazzi
Starting point is 01:09:15 couldn't get a picture of him instead they got one of the best pictures that's ever been taken of anybody I don't know if it's better the sun lotion on his face or the fucking foil. Yeah, both.
Starting point is 01:09:26 Like the combination, Internet Hall of Fame. The sunblock, the look of shock on his face that like, oh, no, you got me. The foil and his dump truck ass made a perfect picture. So he starts talking about it, and then they were like, maybe we should get some of these guys in here to talk about this. So either that or I was like, you know, if you guys want something, if you want it from like from to hear from us, I'm ready to go. Whatever. I had just finished doing cardio, sweating my balls off, no shirt on. I'm in my kitchen looking at this thing. And Adam goes, hey, you know, do you want to get tank in here and talk to him a little bit?
Starting point is 01:10:05 And Mark goes, yeah, sure. So I run downstairs, put a sweatshirt on, go into my office, turn the lights down. So you can't see I'm like profusely sweating. And they start asking me questions about memes. And Mark Zuckerberg goes, Tank, what do we need to do to get the memes, you know, keep coming? And I go, as long as the world keeps turning, the memes will keep churning. And they both laughed. And I felt so good that I made them laugh. Because, like, you have to think, if you were a normal person, which I am and you are and everybody is, but, like, we've dealt with some high-level people before, you, you know, I don't know.
Starting point is 01:10:45 that just you know we will we will we'll do it so i felt good that i handled that situation with you know creativity and that is a fucking awesome line yeah and i just made it up on the spot i wasn't like i hadn't planned to say that so i don't remember where i was going with that but um oh yeah all we're doing is telling people what's going on in a humorous way like there's plenty of people who get their not their news facts from memes but the breaking part of something from memes like you'll make a meme about something and someone will go did that happen yeah it happened sometimes you're too early sometimes you're too early on a trend and you make a joke about something that's not going to hit critical mass for three days and it bombs and then you're like
Starting point is 01:11:31 shit i missed it you missed the you were too early it's like paddling too early into a wave you're not going to make it you're going to get you know crushed or too late you got to be like just right on society but i think uh i've said this a bunch of times the meme is the message now like you know the whole like a picture for a thousand words whatever yeah uh and i i don't know we can debate like who's the best meme lord of them all right now but i would put elon he's pretty high up there i don't think he's making the memes yeah right but like he's an idiot wait oh you think he's an idiot this episode is brought to you by masari your days of spending hours scouring the internet for quality crypto insights are over masari is your one-stop shop for all your
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Starting point is 01:13:19 Go check them out, 8sleep.com slash pomp today. I said that on purpose to get you to react. all right what do you think um i think elon musk has lost 80 to 95 percent of his charm over the last 12 months in the world i think people liked him a he's obviously a brilliant genius person but he's like so he's also an idiot though he's like you know if you really dig into who he is he's done a ton of stuff but he's also done nothing like the whole paypal thing it wasn't Like, he didn't really do anything at PayPal. His friend, like, they sold it, whatever, he got rich.
Starting point is 01:14:01 Tesla, he, like, just kind of Ray Crocked it. He kind of like, you know, I'm going to take over now and do the Tesla thing. And then made it something it would have never been if they were there because they were too small-minded. So he's a big thinker. He's a big actor, a big executor. But I think people love him or loved him because he was making them money for a long time. And now that he's not making them money, it's kind of like the emperor has no clothes type of situation. Like, who is this guy really?
Starting point is 01:14:25 is he really like as smart as we give him credit for is he going to make twitter the alley pay type of all-in-one messaging app that he says if he does that i would be very impressed if he's able to take twitter from a social media platform to an all-encompassing lifestyle brand which is what i think he wants to do but i just feel like he's got to chill out and like get back to work a little bit so i agree with uh i don't know if it's 85 90 percent but like that's made up there's people who are who view him differently yeah uh and even people who are positive and now maybe not so much yeah um but i think he knows what he's doing i think that he's intentionally like there's a line in the sand and it was like uh stay michael jordan yeah and like republicans
Starting point is 01:15:12 democrats both buy sneakers so like i'm gonna shut the fuck up and yeah yeah i got great shoes yeah uh and he decided to like step over the line sure yeah and i think that's why he's been talking about like uh you know civilization depends on what we do like all these things that he's saying yeah forget for a second like why he's doing it yeah but i definitely think like he at some point was like i am going to step over the line right i am now going to enter myself into the culture wars into the free speech debate like all these things that like i think most people are like i may have opinions like offline yeah but if i want to continue to like grow or do things or whatever like they don't talk about it yeah right so they're just like that no one needs
Starting point is 01:15:52 to hear my opinion my opinion doesn't matter like yeah you know let the culture war people fight it out yeah but because he stepped over the line now like you're in it man yeah and you're the richest guy in the world yeah right and like the richest guy in the world who also owns twitter who also now is in the culture war we've never seen this before no yeah it's and so like i don't know what happens but like he's in a new game so the reason i i came out and said i think he's an idiot is not because i don't think he's a smart person i think he's buying his own line of shit and he's kind of losing the plot a little bit he needs in my opinion i'm fucking tanks and archer telling elon musk what to do why don't you sit down buddy um but i've seen it i've seen it enough times to
Starting point is 01:16:34 know that yes you're absolutely right it's probably not by accident he has made a decision i don't know if that decision is going to pay off for him because he has so many other things attached to it if it was just twitter sure turn it into a you know uh i don't want to say right wing platform because that's not what it is but turn it into a platform where people can just say whatever they want there's no consequences the market will decide if that's what they want they'll decide if they want to keep coming to a platform where they get you know attacked daily no matter what your opinion is because whether you're far right moderate right moderate left centrist i got yelled at for being a centrist once on the internet i was like what why are you
Starting point is 01:17:15 yelling at me because i think about take a stand tank no i i heard somebody say the other day that they were what did he say i don't want to mess it up fiscally liberal and socially conservative which is the opposite of what most people say does that even i mean i guess you could be it does yeah yeah you could do it because like yes i believe that people if they get their ass kicked i think everyone is uh a socialist until they start making some money and everyone's a capitalist until they need a a hand whether you're an individual or a corporation so like yeah i don't think that a single mom who's struggling should starve on the street and i'm fine paying for it i'm fine paying for roads i'm fine paying for even administrative people to make the roads
Starting point is 01:18:03 happen like i understand that money is an important thing but i also think that people who demand society change on a dime on their whim are annoying and should shut up so i'm socially conservative like shut up already shut up with your opinion your opinion is that you're making it like it's a necessary change that needs to be made that's just how you feel dude you don't know what feelings are the the part with elon specifically uh is i actually think he bought twitter yeah in large part because it was tesla's marketing department if you think about tesla he built the cult of tesla right and and there's some people who think that that's an amazing thing and like they'll go buy the stock because they're like oh the cult of tesla will carry us to the
Starting point is 01:18:52 promised land yeah and there's a lot of people who are like holy shit the cult will disband at some point and like the emperor has no clothes like tesla will fail whatever truth probably somewhere in between right but like whatever and if you think about the fact that tesla doesn't have any marketing budget they spend no money on marketing well it's like yeah because you got the fact the founder or the ceo whatever title you want to give him whatever a hundred plus million followers on twitter and he tweets something and it goes mega viral it's the number one tweet in the world yeah every single time he tweets yep yeah probably don't need a marketing budget yeah that's crazy right yeah and then he says something and then every media
Starting point is 01:19:27 in the world goes and writes articles about and and it's like it's just the marketing department yeah and so now does that mean it's worth 44 billion dollars no right does that mean that he doesn't want to do all these other things with it or whatever like he wants more if that's if that's really what it is because how much would you spend on marketing for almost you know i don't know what to be the most valuable car company in the world but it was a trillion dollar company at one point right yeah so five percent 44 billion five percent of your market it's a it's an amazing return so there's one thing that makes me think this guy is the smartest person that's ever lived and I don't even know if it's true,
Starting point is 01:20:08 there was, he tweeted out on a certain date and a certain time that the stock was splitting. Somebody, have you ever heard this before? Somebody on Reddit took the numbers and did the math. Like, what was it, a four for one split? Something like that, yeah. At whatever number it was. He, like, the time and the date of the tweet was the price
Starting point is 01:20:32 and the stock split was the date that it happened on or something along those lines, like he tweeted out at this time of this day that Tesla should be a four. Tesla is too expensive. Tesla stock is too expensive. And the numbers were such that it was exactly the opposite in the number scheme.
Starting point is 01:20:53 Does that make sense? So like the time and date were the price and the price was the time and the date. Just flipped. And I was like, that's amazing. like he he told people essentially telegraphed seven months before it split that like it's gonna split we're gonna split it on this day at this split four for one so that made me watch him even closer i watch everything he does i'm not like immune to his um influence i just think the
Starting point is 01:21:21 memes like he'll post a photo yeah a meme is a fucking photo yeah he'll post it and there was two recently that i was just like this guy's playing a game it's not even chess it's like a game that other founders ceos all these other guys were like oh what do you mean why is he doing that he looks stupid yeah one was uh it was the uh grave you know the guy who's got like the peace sign or whatever uh and he wrote bots over the tombstone and he put his face on the dude you know down right and he's like you know dancing on the graves of the bots and stupid could make it in like two seconds right the message that it sent though was like elon beat the bots yeah whether it's true or not right like i don't know i tweet there's a lot of fucking bots but like whether
Starting point is 01:22:04 it's true or not he was like pounding on the narrative which then reverberates throughout twitter the media they call us and i was like 4d chess right yeah then the other one was uh i forget what he wrote on on the image but he had the two bears they're fucking each other uh in the background and then he had like a a guy with a camera he's like taking a picture in a different direction or whatever and basically he was like making the point of like you know uh all this other stuff's going on but like you guys like focused on the wrong things yeah and i was like this guy the richest man in the world is literally like basically dunking on the media society like all these different things with a photo yeah and he's doing it with such efficacy like i was like
Starting point is 01:22:44 maybe his friends are sending him memes maybe i don't know maybe or maybe he is because now that i'm i'm listening to you talk um he's like maybe i'm jealous a little bit i swear to god it did just occur to me right now like this guy is posting memes like the the thing where i was like if somebody makes me groan i'm like dude you're you're over when he walked in with the sink to twitter he's like let that sink in that's a bad joke dude you should be ashamed of yourself why would you do that you think that's funny like it's funny when it's a nerdy dude who's the richest man in the world thinking he's funny yes right like we all are like it's like the zuck photo right like we're all laughing because we're like that is so ridiculously bad yeah that
Starting point is 01:23:30 is his strategy just to say bad jokes and he's like these morons think that i'm bad at jokes but actually they're all laughing that's really interesting i don't like there's no way there's no way elon was like to somebody on steam hey go get a sink and then was like this is going to be hilarious like like actually funny it has to be this is going to be so corny yeah that it's like 3d chess and the internet like like i'm doing it for the internet i'm not doing it to like win a comedy uh you know competition he's said he's doing it to be made fun of to a degree yeah I don't know. He's, again, we'll see how it plays out.
Starting point is 01:24:09 He's obviously got something that people like. Like, I still like it. I just don't, like, I feel like some of the luster has left. Yeah, I think that's right. And also, there's, when it comes to these individuals, I think there's something about, like. He was Iron Man, now he's Rain Man. That's what I'm trying to say.
Starting point is 01:24:30 no but there's like uh less is more a little bit i think with some of these folks yeah so like uh bezos started tweeting uh like more political stuff recently and i asked a friend yeah he was like going after uh biden about like inflation stuff and whatever and not like uh he's not shit posting you know like being super inflammatory but he was like basically like hey that's not how inflation actually works yeah you know more so than you would expect from people who run these large companies sure yeah and i think also just like making it known where they stand and so i asked a friend of mine i was like why are they doing this like why are we seeing this now right and like why are we seeing it all i always i was whenever i see anything on the internet like why
Starting point is 01:25:13 now and why this yeah right and so with basis i was like this guy isn't like taking a shit tweeting yeah there's someone somewhere who's like this is a calculated thumbs up like send the tweet right at 1102 p.m you know whatever right and my friend was just like no dude they feel the pendulum swinging like the pendulum swung like super left then it goes super right then it goes super left and like just natural he's been doing this for literally hundreds and hundreds of years of like the political kind of back and forth yeah which actually kind of makes democracy great right is that like no one party has the dominant perspective yeah but they're like these guys aren't idiots like they understand the pendulum is swinging and as the pendulum swings like they don't ever want
Starting point is 01:25:54 to go far right or far left they basically just want to be a little bit right of center when the pendulum swinging that way and they want to be a little bit left of center when the pencils and i was like man that's actually like pretty intelligent way to look at like if through that lens like okay yeah i'll buy that's why they're tweeting some of this stuff yeah don't you think it's sad though that we're starting to get to know these people on a level that we really shouldn't and like you don't think so it kind of i'm sitting here thinking about it reminds me of like when i went to disney world when i was nine and i saw the mechanics inside of jaw's mouth and i was like uh this sucks magic is like dead now then the magic dies like robert um
Starting point is 01:26:40 robert green 48 laws of power number four always say less than necessary like you gotta maintain maybe maybe we're changing and this is part of like the discomfort of growing pains but like i don't want to know that much about these people i don't want to know like what sizza thinks of joe biden's inflation policy it doesn't matter i want like i don't know i'm gonna say something crazy but r kelly i still like his music you're not allowed to like his music yeah i still listen trapped in the closet three times a year chapters 1 through 25 i make it a point it's a rock opera dude it's unbelievable i don't think of what he's done when i'm thinking when i'm listening to the music so but but also i think that there is uh there's other examples like i mean different
Starting point is 01:27:31 situation but like i'm just thinking yeah similar uh mechanisms where i guess you can cut it one way where it's like you separate actions someone has done from things they have produced. Sure, yeah. Right? There's a lot of people who have built companies that we all use on a daily basis that if we were like,
Starting point is 01:27:47 the founder is this person, and here's the worst thing they did, we'd be like, I can't believe you support that company, or whatever, right? One somebody recently told me is everyone was up in arms about Live Golf and the Saudi stuff.
Starting point is 01:28:00 Saudi is one of the biggest shareholders of Starbucks. Yeah. Right? And so nobody's out picketing Starbucks being like, you know, Saudi-backed Starbucks. like that's not a thing right so there's there's a little i mean can you imagine let me get a saudi macchiato like can you imagine that conversation right uh so so i think you have that cut but also
Starting point is 01:28:20 there's a cut of like everyone has they're like demons or whatever and i think in the finance world uh michael milken is probably the best example the milken institute and the milken conferences and all like are on a pedestal this is like the epitome of financial conferences and and he's seen as this great philanthropist and all that shit. Like, the dude broke the law, right? Or at least the courts decided he broke the law. He went to jail, like, the whole thing. But I don't think people are showing up there being like,
Starting point is 01:28:47 I'm supporting, you know, like, this bad person. Yeah, no, of course not. And so I don't know. It's like a weird thing because there's also the society, what they want you to say, and then there's the, like, what actually everyone, you know, does. Yeah. Here's what I hope happens as a result of all of this pain
Starting point is 01:29:04 and nonsense and bullshit and all that i hope that at some point everyone realize that nobody's perfect whether it's a per an individual or an entity and judgment ceases that would be the the best result of this because i remember when the me too thing happened everyone was like oh my god i can't believe it like why can't you believe it do you know people do you know any people have you ever met a person in your life why can't you believe that the me too thing happened um so they wash out the hollywood industry then they're going to wash out music then they're going to wash out construction then they're going to wash out finance and they're going to wash out fast food like the end result is going to be that everybody at some point or another has done the worst thing
Starting point is 01:29:47 they've ever done and if you want to hold people to those standards um nobody's going to be left the world's going to be completely devoid of people because everyone has something bad that they've done this episode is brought to you by lmax digital the number one institutional crypto exchange they offer clients the deepest pool of liquidity and they have a hundred percent uptime track record through all the volatility spikes lmax groups liquidity relationships and ultra low latency technology means that lmax digital is the market leading solution for institutions across crypto trading and custodial services lmax digital secure liquid and trusted go learn more at lmaxdigital.com slash pomp again that's lmaxdigital.com slash pomp this episode is
Starting point is 01:30:31 brought to you by compass mining the world's largest marketplace for mining hardware and hosting with compass everyone can mine bitcoin you can do it at home or in one of their 23 hosting facilities around the world all you need to do to start mining your own bitcoin is go to compass mining.io today again if you want to get into bitcoin mining go check out compass mining.io today you want to hear a crazy stat sure so 2017 is uh me too movement all that going on yeah that's r kelly like heat really stein yeah but like but specifically around uh r kelly this coming from uh the guys over at morning brew uh so that's really when they said that um he started having decades of accusations that first got widespread attention during the peak
Starting point is 01:31:17 of the me too movement in 2017 in response to that over a number of years spotify scrubbed his music from its curated and algorithmically generated playlist they stopped promoting his work in 2018 youtube shut down two of his official accounts uh in 2021 but his songs were still available on youtube music and then some artists voluntarily removed songs that were produced in collaboration with him uh from their various platforms etc but in 2017 he averaged 5.4 million weekly streams and in 2021 he averaged 6.4 so the streams were still going up yeah even though he was being removed from places you know all this type of stuff now there's the streisand effect of like yeah controversy drives the the popularity uh but also um after he was found guilty in
Starting point is 01:32:01 september of i guess 2021 his audio streams jumped 22 compared to the previous week which is like pure Streisand effect probably yeah and album sales spiked 500 percent wow so it's again like should they should they not like leave the debate to the side for a second like yeah that's hard data on an individual that I don't I haven't met someone who's like I think that you know what he did was good right I think everyone's like okay that is inappropriate it's uh shouldn't be allowed in the society like all that kind of stuff but then when you look at like the actions of folks yeah people are listening they're buying the albums they're like doing also it's like a very weird thing right it's annoying for sure i've come to learn that the more adamant somebody is
Starting point is 01:32:42 that you must judge this person in this way the more the shittier that person is typically like i don't tell anybody how to feel about anything i don't care if we feel the same i feel like um human relationships are built on discovery and uh excitement meaning like same thing with the song like i find the song songs better i don't want to be set up with a friend that's weird like i met like the guy in the plane i met yesterday who happened to be a friend from a long time ago like that was really exciting to me i don't want to be told how to feel about anything and i don't want to tell you how to feel about anything because this is something that i think about pretty much every day now at this point i stopped arguing with people about politics on the internet
Starting point is 01:33:28 a long time ago the main reason was that i decided unless you're running for office i do not give a shit how you feel about this topic it's irrelevant it's masturbatory don't want to talk about it definitely don't want to argue about it but the main reason is that in order for me to tell somebody that they're wrong about something like you have to stop listening to r kelly how do you know that r kelly isn't the one artist that created the one song that reminds this person of their dead mother and it's the only way they can connect to them you just don't know like i'm not going to be so arrogant to say that i know better than you how you should have interpreted all of your life experiences and all your memories i'm i got it better than you and i don't want to
Starting point is 01:34:10 be told that i've interpreted my entire life wrong and all the experiences i was raised by a father who's a democrat um and democrat is a lost word at this point it doesn't even mean anything but they're all crazy by the way like every just anyone in the political spectrum i'm just like okay everyone's insane yeah you've like there's normal people who identify as left right independent whatever and then there's people who make it their whole identity i can't that's you're a sports fan to me i don't want to talk about whether or not the jets or the giants are better or left or right is yeah you're not contributing anything positive to the conversation or your life because so rarely will i hear somebody say something that i haven't heard before it's like
Starting point is 01:34:55 yeah i could watch fox and get this opinion i don't need to listen to you we should talk about anything else besides what we're talking about and then once you transcend that then you really get to know people instead of getting their opinion on something tell me a story about what happened and then i'll i'll assume your opinion on this topic from that story my favorite thing i've uh through all the bitcoin stuff i've met a number of different politicians right yeah And I was like, yeah, what do you think about crypto and all that stuff? And I always ask them, I'm like, hey, what's one thing you agree with the other side on? Yeah.
Starting point is 01:35:25 Great question. And, like, you would be shocked. Some of them have great answers. Like, some of them are like, oh, actually, you know, I see I died with this. I put forward a bipartisan bill. Like, and, you know, they're politicians. They're polished and they're good to go. Yeah.
Starting point is 01:35:37 Other ones, like, steam's coming out of their ears, literally. And you're just like, whoa, that was just like. Oh, it went to the other side. Like, literally, you're just like, whoa, okay. like there was the like you know button that i pushed uh that maybe i shouldn't push like whatever uh so it's just like a weird very weird thing one other thing i want to talk about is uh you have you mentioned no employees yeah there's a bunch of businesses that now i don't know if people are becoming more comfortable talking about it i don't know if it's just possible
Starting point is 01:36:04 because the internet and technology or whatever but these like one person businesses are becoming way bigger way more successful way more common yeah why not have employees like do you think there's a rise of this like how do you just think of like this idea of like one person actually being behind a business and you got like a contractor and stuff like that but like yeah like how do you think about that trend so i think that as we were saying before the podcast like figure it out you're in america yeah you got no excuses except for where you grew up what you're limiting like i don't not limiting beliefs like some weird business guru but like literally what do you think you're capable of what do you have access to aside from that whatever your arena
Starting point is 01:36:45 you're in play your ass off and you'll figure it out so i have tried to hire people to help me post to help me curate content for tanks good news and all that stuff and i just i think there's a little bit of magic that goes into posting there's there's discovery there's inspiration there's energy and that's transferred to the audience you pass that off to somebody else unless they're going to treat it the same way they would treat it as if it was their their page you're not going to get that you're not going to get that excitement and that transference of enthusiasm through the page and i know that's like really um maybe sounds like an excuse maybe sounds like i don't want to give up control i've tried it multiple times my page just doesn't do as well thanks good news is
Starting point is 01:37:31 the only one i've ever tried to outsource it just doesn't do as well when somebody else is running it the captions aren't right the stories they pick aren't right the timing's not right and i don't mean timing like i believe you post between 10 a.m and 10 p.m eastern standard time you're good i don't think that like 12 30 is better than 11 30 i just mean there's something about finding this content that gets me excited and people tune into that yeah so i would love to have somebody who did that but the other side of that is that if if they're that good at instagram they're gonna start their own page yeah can you grow a page organically now you think without having the other accounts to tag you and stuff oh yeah for sure it it really depends on what you
Starting point is 01:38:13 choose to do like i i don't i wouldn't start another meme page for no reason um but influencers in the wild pinpointed something that was on the tip of everyone's tongue but they couldn't collect it together in one neat package like the my favorite example is the girls who runs comments by celebs they saw something happening instagram changed the algorithm all of a sudden people would click in the comments they'd see a comment from this celebrity that one all the way down the line and everyone was enjoying it and appreciating it nobody had said this is going to be an account i'm going to make this an account that was of the most one of the most perfect executions of an exploitation of an algorithmic change i've ever seen in my life they turned it into an
Starting point is 01:39:02 instagram page a podcast they're doing great so you have to just be really in the world to see either a what's happening or b even more difficult what's happening next or b-1 b.1 what's already happening that people haven't realized is happening that you can kind of capitalize on that's how you have to do it i think or full left field uh comment you got to be someone like elise meyers on tiktok who's that she's like i fucking love her so much dude elise meyers alexandra madison and her husband john these are people who are the thought of being someone else probably makes them sick elise meyers is just so you probably have seen her videos before she is one of the most, if not
Starting point is 01:39:56 the most, authentic person I've ever seen on the internet. She's just fully 100% being herself. And people are eating it up. They love it. She tells a great story. She does a great job with the editing. She makes great use of stickers
Starting point is 01:40:12 and comical placement and all that stuff of the stickers and the timing and her facial expressions. But more than anything, she's just being herself on the internet. If you can do that, that's scary though that's the problem with being yourself on the internet is that if you get rejected by the internet being yourself you really feel the rejection whereas if you like put on some kind of persona and try and get a try like tension um traction that way at least you can go ah that
Starting point is 01:40:39 really wasn't that wasn't really me anyway that's why i think doing what i do is so uncomfortable because i am being myself on the internet i am saying things that i think are true and that i want not validation for but i want my i want what i'm saying and what i'm doing to find the right person and when somebody comes along and says like i don't agree with that it's like well you don't agree with me then let's figure this out but you can't do that with thousands of people a day yeah so either find a loophole and exploit it or throw caution to the wind and be yourself that's the only way you can grow who's the first advertiser you worked with the first advertiser i worked with yeah on the tank um i think it was dad brands which is a hat company which you know quickly
Starting point is 01:41:26 the pricing became like this is not going to work anymore yeah but the company that allowed me to leave my job at defense company was bumble which is a dating app they gave me a year-long contract x amount of money per month was more month than i was making at the company it was 12 000 a month $12,000 a month through a year. Yeah, $144,000. And how much did you have to post? One a week or something? I think it was one a week, but it could either be on...
Starting point is 01:41:54 I remember if I had started Tank's Good News at that time. I think it was one meme a week, which at that point I was like, this is fantastic. But then, because I wasn't doing fence anymore, all of my... People don't give enough credit for how important mental energy is and how much time you spend thinking about, oh, I got to go to work tomorrow.
Starting point is 01:42:16 I got to talk to this person, that person. Imagine if not thinking about that at all, you thought about what you really wanted to do, you would take off in two seconds. So once the having to think about fence was gone, then I was, that's where Tank's Good News was born from. Then I didn't make $144,000 that year. I made $550,000 or whatever it was.
Starting point is 01:42:36 And you were just selling like one-off advertisers or you were getting them on like a monthly? No, Bumble was monthly. And then like, uh, Vader media hit me with one that like changed my life because up till that point I was, I was charging like five, $10,000 a post, maybe five was even like the max at that point. I'm trying to think. And they paid me 30,000 for two posts.
Starting point is 01:42:58 And I was like, usually when people buy more than one, you give them a break. This was like times two times three. I was like, holy shit. What is, where is all this money coming from? People don't even, how do people have this much money to spend? but that's why dad brands unfortunately i stopped working with because they're just like a normal couple bunch of guys selling merch on the internet they're not viacom or comedy central or cw or you know hinge or these companies that have almost unlimited budget to just say
Starting point is 01:43:26 like i'll i don't normally talk about what i get paid exactly because a i don't want to make anybody feel bad but b um i i don't want to like out the uh the company but one i'll always feel comfortable talking about is hem um hemorrhoids preparation h asked me to do a meme i got the email and i was like nah no way no not doing it no way i'm not posting about itchy assholes on the internet i don't know if they want me to do a video like hey my butthole itches so bad i love preparation h go buy it or like if i can make fun of it so after i gave them the number i said a hundred thousand is what i want for this post a hundred thousand for one post for one post yeah talk about itchy assholes talk about itchy buttholes yeah so they wound up it was negotiated
Starting point is 01:44:18 down to 80 but for one post that i posted on valentine's day where i got to make fun of their product i can't work with the brand now unless they're gonna let me make fun of them it doesn't work otherwise. We can't say, hey, Cottonelle's great toilet paper. It doesn't clog up your toilets. You should buy it. It's got to be a joke about the fact that you guys ran out of toilet paper during the pandemic. Cottonelle was a brand that I did a campaign with right as soon as the pandemic hit, maybe like three months after. And I was like, if I can't talk about the fact that you guys left everyone with no toilet paper, we can't do it because it's not worth it to me on the back end that people are gonna be annoying about i have to face the problem head on like
Starting point is 01:45:02 there was i did a campaign with bloomberg when he was running for president i was gonna ask you do you secure the bag from uh from the billionaire yeah it was um i don't i don't support him i don't endorse him if anything like adam cut um adam goes adam padilla the guy podcast whatever and i created the board game with him he goes if anything he endorsed us this presidential campaign asked meme accounts to post about him running for president that's a win for us i don't care who it is i don't care what politician it is that validated the the form a billionaire not not just like joe blow crazy person down the streets like i could be president one day like literally a guy who whatever your politics are like he at least had a shot yeah right he's gonna spend a what two
Starting point is 01:45:50 billion dollars or whatever to try he had a shot i i feel like um this is what happened so we all posted memes that were dms from him asking us to make him look cool basically which is like okay we're essentially making fun of him that's fine with me yeah it i mean that campaign got so much press it was astronomical astronomical but it wasn't great press and i don't believe all press is good press i think sometimes if you're trying to do something the press is not great so we were supposed to do another round of of memes for him and i said if i can't do if i can't address what's happening it was trying to get people to tune in for the debate and it was just going to be another round of the same shit i was like he's got to ask us to post another meme in the dm this is all
Starting point is 01:46:37 fabricated by the way he's not dming us but it's got to be hey tank great job on that meme i wanted to do another one and then i'd have to say yeah i don't know dude people are saying you're trying to buy the election and then his response would be that's unfortunate to hear tune into the debate tomorrow night at 8 p.m or hey we want to do another meme can't do it got too much heat people you know the stop and frisk people were pissed off about it totally understandable i'm going to talk about that during the debate tomorrow and like i said if i can't do that i don't want to do the campaign because it wasn't worth it to me to people people are sometimes still mad about the fact that i did a post for bloomberg three years ago it's like dude get over it you're sad but it
Starting point is 01:47:16 was a very interesting campaign because it mixed a legitimate um advertising vehicle or it won't it it makes a legitimate advertising opportunity with a underground advertising vehicle people still don't realize how powerful memes are for getting the message out and how the response can be so much more than you could ever imagine just off of the one post let's forget about the earned media that that campaign got that was in the who knows tens of millions of dollars worth everybody was talking about it robert green wrote a book with 50 cent yeah you know the 50th law yeah and uh and he talks about the mixtape strategy yep and and a lot of what goes on on the internet now and i think like the memes and stuff is very similar yeah for those that don't
Starting point is 01:48:01 know uh a lot of like specifically in new york city but yeah i think a lot of rappers back in like the early 2000s or so uh they were like well how do i get people to learn about my music and they would press the cds and they'd go out and they just give them give them away basically and just like if you got hot in the streets yeah then you had a shot to actually build a business and do all this it's kind of same thing yeah right like bloomberg was kind of that that was the mixtape strategy for a presidential campaign was to basically like go to the memes now it cost a lot of money yeah right but they were able to didn't cost him near so it's a that's a great analogy because to do a mixtape or to make an album you have to pay a producer to make
Starting point is 01:48:35 the music for you all 50 cent did was take beats that already existed that were already proven to be hot on the streets or in the charts or whatever and rap over them so he bloomberg saw that he's like he didn't have to pay for a commercial to be produced it was just like everything was already there it was all in one neat package for him it's very interesting 50 cent was nobody was hotter than him in the streets i mean have you seen the clip uh i forget who it is uh but somebody maybe they're at def jam i can't remember uh but it recently went viral where uh he's like jay-z came in one day and he goes oh yeah all of you on the microphones and now yeah this dude 50s coming yeah and if you don't get in front of it like it's over yeah and they said 50
Starting point is 01:49:21 dropped the album and it was like everyone shut up don't drop anything for four months which is insane to think about because he like i remember there was there's a song called back down on his first album that was used as the intro outro kind of background music for a small dvd that was given out with another purchase before his album came out okay so it was like 50 cent in his neighborhood talking to people have you heard of this guy blah blah blah and it was like it was a creepy but hard beat and i remember i was in the mall and i heard the music coming from like 200 feet away and i went like that and this guy who was at a kiosk playing the music looked at me like this and he was like
Starting point is 01:50:09 dude i remember going and buying music uh and like i don't know when like i think lowell wayne Lil Wayne Carter 2 yeah first time I skipped school to get an album? oh yeah album dropped like we had to go
Starting point is 01:50:29 fucking let's go I'm a little bit younger than you and so I was I think I was a sophomore freshman or sophomore in high school
Starting point is 01:50:36 and we like went skipped school got the album and I'll never forget like guess what we did once we had the album we drove back to the parking lot
Starting point is 01:50:43 and sat in the parking lot like idiots and like word spreads real quick like yo they got the album they're out in the parking lot like whatever right and kids are like
Starting point is 01:50:51 coming out there And eventually the school's like, what the fuck are you two doing sitting, you know? Idiots. Yeah. Like, why not go down the street? I don't know. Right? But you'd go to the store and you would try to, like, trick your parents into buying the advisory with the advisory label.
Starting point is 01:51:09 Yeah. Right? Because they literally would have, like, a censored version and a not censored version. Yeah. And, like, today that sounds so ridiculous. I know. Right? But, like, there was debates nationally.
Starting point is 01:51:20 like should we allow these people to sell music with curse words in them yeah and now if you turn on like the radio i got a daughter now yeah i turned on the radio the other day megan the stallion was i was like whoa i never listened to the worst of this before listen it now let's go to uh the christmas music yeah right but like you you just like for some reason i don't know society change or whatever but like the things that used to be kind of edgy like yeah aren't and i think 50 cent even like there was shit that he was saying you know when he first came out shot nine times that's why he got famous yeah columbia records dropped this whole thing he had an album out before that that i love um that did nothing for him it wasn't until he got shot and survived and people were
Starting point is 01:52:08 like there's this other guy casanova who's uh a rapper and he's like he's literally just famous because he helped other rappers that were in prison while he was in prison. That's it. That's his whole thing. There's a certain amount of, still in that industry, certain amount of just mystique that goes sometimes even further than what you're saying.
Starting point is 01:52:29 Like, still to this day, Jay-Z still also has that mystique. And people will say... Why do you think he has it? Because he's a real one. Like, he doesn't... He's not fucking around. When I interned at Def Jam, you hear stories of, like, him stabbing Lance Rivera
Starting point is 01:52:45 over leaking a bootleg or, you know, lost 92 bricks. Rewind that again, because I don't think people actually know the story. You said he stabbed him. Yeah, yeah, in a club. At the Kit Kat club, he stabbed Lance on Rivera because he leaked one of his albums. I believe it was volume three.
Starting point is 01:53:08 But it was, so to put that in perspective, volume one was already out, obviously. I'm sorry, Reasonable Doubt was already out. Volume 1 was already out. Volume 2 was already out. This Jay-Z guy was not like a nobody. He was a massive star. This is after Big Pimpin'.
Starting point is 01:53:25 I'm trying to figure out the timeline exactly. I don't want to misspeak. But anyway, he stabbed Lance Rivera over leaking a version of his album so that bootleggers got it. Normal thing to do. Totally normal thing to do. But Jay-Z is like really, he's really like that.
Starting point is 01:53:40 You know what I mean? he um i was at the inter at the def jam christmas party and something was going on jay-z's friend tata was there and some guy was like kind of being annoying to tata but like not annoying like hey man i want to talk to you he was like being a dick to him like talking shit yeah and jay-z just got up and stared the guy down and told him to get the fuck out of the party jay-z who was the president of def jam at that time can still turn that part on of himself so the point is that you can't do that if that's not really who you are jay-z has a line on the black album where i'm on the spot so i might not be able to think of it oh yeah no matter where you go you are what you
Starting point is 01:54:21 are player like that song saved me from a relapse when i went on vacation in 2003 or whatever it was but he like he knows that tiger can't change its stripes and i think people sense that like i said rihanna she was just a star dude she was just brad pitt i've heard the same thing i've never seen brad pitt in real life from what i hear brad pitt walks into a room and it's not just because he's brad pitt because believe it or not not everyone knows who brad pitt is still at this point he's just like he's just got that you should know who i am kind of yeah vibe to him jay-z's got uh probably i think a lot of people uh they have the nostalgia for some of his early work but also now i think there's a whole other group of people who are like discovering him and all the younger
Starting point is 01:55:05 kids uh but he's got a whole verse on uh god did with uh dj khaled and get me started and pump and he just kills it right and there's a couple of things he says in there which i think alludes to this like the there's one line where he's like uh we're just corner boys the corner office yeah yeah right and he's basically explaining like you guys don't understand you know kind of where i've come from but then he also talks about you know the fact that he's like uh he says something to the effect of like we're taking our weed public now or like we're selling the weed in stores like Like, who would have ever thought, right, that we would have literally gone from them
Starting point is 01:55:39 trying to catch us on the streets and put us in jail for selling drugs to now some of those drugs are illegal and, like, celebrated. We could take a company public doing it. And making us rich. Not drug dealer rich. Yeah. Like, he's...
Starting point is 01:55:51 Like, rich rich. Like, Forbes list rich. Yeah. Have you seen Can't Stop, Won't Stop, the Diddy documentary? No. Oh, you gotta watch. I'll check it out.
Starting point is 01:55:59 So there's two parts to it that just resonated with me. The first is he gets a... I'll call it an internship or like, you know, he's kind of early in his career. And I forget the name of the music label he's at, but the owner is basically, hey, you're going to work. Oh, Arista. I think so.
Starting point is 01:56:15 So he's like, you're going to work with me. And he says he knew that Diddy was different because he's like, all right, man, there's this package. Take it to this address and come back when you're done. And I'll tell you what to do next. And he says he hands him the package. Diddy walks out the door. He gets on the phone.
Starting point is 01:56:29 And before he gets off the phone, he's like, it's a 20-minute call. Yeah. Diddy comes running back in the office. he's sweating his ass off yeah and he's in the suit tie the whole thing and he's like bro what the fuck happened he's like i ran there i gave it to him i ran back what's next yeah and he's like holy shit he's like bro i thought you're gonna go get lunch like you know like whatever he's just like the dude was just on right yeah and then the second thing is uh the way that he uh got asked to
Starting point is 01:56:53 leave is because some guy in the office was talking shit to him and he took his shirt off and he punched him in the fucking face in the office yeah right and it is from harlem dude like it's just again not condoning it not saying that uh today that's what would happen in an office environment or whatever it would make waves it would make noise for sure just the same way it did back then but like you you you hear these stories and you're just like again how does somebody go from uh i'm not successful i don't have notoriety you know in music all stuff yeah to having it like there's an overlap between like the guy who's willing to take a shirt off and literally punch the co-worker in the face yeah to like the guy who's selling out arenas well there's also an overlap at the
Starting point is 01:57:34 venn diagram is a complete circle of people who would take their shirt off and punch a co-worker and people who will run to deliver a package in the summer in a suit absolutely you gotta be a little bit off basically life presents you with pain and it's whatever you do with it that determines who you are and i think when you grow up in that kind of environment like tata famously said in a documentary like jay-z let me back up jay-z said i'll never enjoy my success but my family will he said that a long time ago on um a song that was not on an album i forget the name of it maybe like shooting star or something but i always thought man that's so sad that like because of the way he grew up he'll never fully enjoy his success but because of the way his kids grew up
Starting point is 01:58:18 they may never fully enjoy it either because they're growing up in the lap of luxury they don't know what it is to struggle but when you come from that kind of environment jay-z from marcy projects uh diddy from harlem there's like you don't really forget what it's like to feel like that and you never want to feel like that ever again so whether you have 10 million albums sold 20 million 500 000 20 000 it's all everything over zero is a win it's just to what degree to what extent talk to me about the board game because i think what's interesting about what you guys are doing now is you've got the uh you got the accounts you're all advertising revenue but now once you start to break out it's like you're actually able to take this like relationship
Starting point is 01:59:00 you have with the audience and the feeling that you give them and all stuff and actually build products like how does this happen yeah so influencers in the wild the game was my attempt to give people fun a fun experience that doesn't it doesn't let me start over influencers in the wild the game was my attempt to give people a fun experience that doesn't mean they're looking at their phone isolating themselves from family members but you still get all the fun i guess the hit of adrenaline or or humor when something funny happens on the internet so i was on the phone with adam adam the creator one day and we were like how do we branch off of instagram like what can we do that we can own and make our own and try and blow it up and he's he's like i don't
Starting point is 01:59:47 know maybe a game of some sort and i was like no dude a game is stupid it's not you know what are we gonna do what do you mean or cards against humanity like i don't i don't feel like putting that much effort into something that i'm not really into so so then he's like yeah i don't know and then then bro i mean lightning strike i was sitting on my couch in my house looking out the window and i i'll never forget i was like oh my god dude he's like what i didn't even want to tell him because i wanted to like keep that excitement for like an extra three seconds i was like bro what if we made a game where instead of like you know uh life events happening like the game of life influencers quote unquote travel around the globe on a board and rack up followers instead of
Starting point is 02:00:31 money and he's like oh my god dude it was the most exciting conversation i've ever had in my life but then we got to work then it was like well what how do we indicate that it's an influencer well all right we're going to 3d print we're going to 3d render and get printed these influencer playing pieces one of the girls is in a yoga pose another guy is lifting weights he's a fitness fitness influencer you have the dog with sunglasses who probably makes more more money than you and i both combined of course like all these influencer um stereotypes stereotypes are the playing pieces the board is you know you go to bali you go to tulum you go to coachella you go to the you know the i could have guessed them oh yeah right because you know um griffith park and then
Starting point is 02:01:15 you end up at the pink wall that's the goal to get to the pink wall first because you get a reward if you get there first then we were like all right how do we make that fun because that's not enough it's not enough to just do that so we were like all right let's adam design this board that is mc escher level level fascinating like you just keep looking at it and looking at it and looking at it and every time you look there's another layer of joke to it he's unbelievable he helped me write the cards too so i i wrote the cards let's say i wrote the cards he designed the board but i helped design the board and he helped write the cards like we couldn't have done it without each other so you roll the die you go around the board you land on no wi-fi lose a turn
Starting point is 02:01:57 land on low battery you lose a turn you land on bali gain a hundred thousand followers you land on fire festival you lose a hundred thousand you go back to the middle of the board um then there's the blue spots and that's where all of the fun is that's where the whole game resides is in these blue spots so if you land on a blue spot you pick a random playing card and it's a reward challenge penalty or question the rewards are like your song goes viral on tiktok and boost your streams gain 50 000 followers or the rock reposts your meme which happened in my life like some of the stuff happened some of it didn't so those are good the challenges are you'll like this one Give me your best hustle and grind speech for 30 seconds
Starting point is 02:02:37 and post it with the hashtag Influencer Game. So we're going to try and create some Gary Vaynerchuks out of it. Do your best Kylie Jenner impression, fish face, duck lip, whatever. But the promotion is built into the game that way because they have to post it with the hashtag Influencer Game to get the followers. Because we know people are somewhat uncomfortable doing that, there's no penalty if you don't do it.
Starting point is 02:02:57 You just don't get the reward. The questions are, has the person to your right ever had oat milk? Who is willing to go into debt at the table to go to Coachella? like funny stuff like that and then the penalties are unfortunately you lose followers but it's the best part there's penalties like your dad finds your only fans lose 50,000 followers or your pyrotechnic gender reveal causes massive California wildfires lose 100,000 followers happens probably it happened yeah that's exactly what happened literally not surprised um so that's it it's all like internet humor joke like if you have a love-hate relationship with influence or
Starting point is 02:03:32 culture and the internet in general you're gonna love the game i can't imagine people not liking the game i did see one review from a person who was like this game was too simple there was no strategy of uh i was like what did you expect risk dungeons and dragons dude like what did you think you were getting into it's called influencers in the wild the game no talent required is you know what i mean what do you think this is gonna be it's gonna be a fun time yeah and where do you sell them now so they're in target they're on target.com and then they're on influencers in the wild game.com all right and we have an exclusive with target that ends december 31st so we'll be everywhere after that got it and do you think that from a business perspective you'll like
Starting point is 02:04:17 continue to create more games and like go more into physical products like what's the yeah i mean obviously this game has to be a huge success first but then from there i think there's a market for making a new york centric version of the board there's a market for making an la centric version of the board a european version of the board and then expansion packs based on stuff that happens every year that's new interesting fun exciting some of the references are old but we knew that going in like you know the girl who went viral like you know you go viral on the dr phil show for saying catch me outside gain 50 000 followers that's an old reference but it's timeless so we tried to like really pick the ones that yes they're they're dated but like you know exactly
Starting point is 02:04:59 who we're talking about so as time goes on we can make it refreshed and you know make it more timely got it when you think of the game is it for like families to play yeah i mean it's like almost like a drinking game to some degree or you can play with your family as well yeah it's um it we we put 17 plus on it because one of the challenges is take a you know a funny twerking video and post it to social media with hashtag influencer game so we didn't want it like an eight-year-old kid to do that obviously or a 12-year-old or whatever so because of that the 17 plus is on there but like point 1.5 percent of the cards are like even gray area questionable yeah i just didn't want to open us up to that and i don't really think it's like we played it with my son
Starting point is 02:05:49 the like a prototype version of it and he goes i pull the card he pulls the card it goes you lost 50 000 followers because your dad found your only fans what's an only fans i was like give me that card we don't need to explain this to this young man what this is but i think there's a check your credit card uh you know next week right yeah but i think there's a version of it a version of that game being played that's funny when the age goes in the opposite direction and you have to explain to your aunt who's 72 what an only fans is like i think that's funny i might be wrong explaining it to a kid is not funny so it's families ish but like at your own discretion pg 13 at least for sure got it all right uh i have two questions and then
Starting point is 02:06:42 i'll let you get out of here what's the best meme in history oh man you're you're in the hall of fame of memes as a maker what is the number one best meme in history my personal favorite or all things considered both i mean the best meme person in history is hide the pain harold do you know who that is no oh this poor guy he's a norway yeah google him you'll definitely know who he is when you see it hide the pain harold is his name he is a stock photo model that just people saw i didn't know that he was a stock photo model yeah he's a stock photo model he's not a meme guy he's not a normal person like he's for those that are uh watching he's the guy who holds the uh coffee cup well
Starting point is 02:07:40 there's that and then there's like 15 there's pictures of him exercising yeah he's a he's a prolific uh stock photo model but he also at first hated the fact that he was a meme he was embarrassed it infuriated him why are these people making fun of me and then he got in on the joke so for all those reasons
Starting point is 02:08:00 because of his recognizability and his you know the amount of content that he's in and his personal story with memes
Starting point is 02:08:08 that would be number one alright what's your favorite my personal favorite is a meme that when you explain memes
Starting point is 02:08:18 they're not funny but I have to explain it because it's you know otherwise you won't know what it is there's a wrestler seamus you know that is uh yeah in wwe red hair super pale great description so relevant description so there's a an image of him with his hands up in
Starting point is 02:08:37 the ring and on the top it says they said i wouldn't make it they said i didn't have the look right and then there's another paragraph that is typed over his pale body but it's white letter so you can't see it and it's like him ranting about how he was never gonna be told no whatever but you can't read it because he's so pale and like that is so he created it
Starting point is 02:09:02 no no no no no it's just like they said I'd never make it they said I didn't have the look well here's how much I don't have the look you can't even read the words on my pale ass body incredible I've seen that I mean I laugh every time I think of that it's just so stupid though
Starting point is 02:09:19 so I couldn't put that in a hall of fame because people 50 the other reason i like it is because 50 of people go i can't read it and the other 50 go oh that's the funny part like i can't read it yeah i do think uh the meme like the beauty of the meme is in the eye of the beholder sure yeah right it's humor yeah yeah and uh when you have to describe it they explain it to people yeah yeah it uh it ends up being pretty good my favorite videos right now uh i don't know why i just thought it was have you seen the Grinch videos on Instagram? Yeah.
Starting point is 02:09:52 I saw one last night. The Grinch shows up to the family's house. Yeah. And at first there's like two kids, probably like six, seven years old. Like, oh shit. And they jump up on the couch. Yeah.
Starting point is 02:10:02 And then the Grinch starts going to the gifts and they jump off the couch and start punching them. Really? And they're like, you know, and then like little six-year-olds start, and the Grinch is like probably like a neighbor or, you know, whatever. Yeah.
Starting point is 02:10:11 And he like literally like kind of like pushes one away. Like, he's like, I didn't sign up to get beat up by, you know, these six-year-olds. Yeah. and uh and they're screaming at him and he gets like one of the gifts puts him in his little bag and he's like gonna leave and they're like following him and they're trying to punch him and everything and i sent it a friend and i was just like i hope my kids grow to be little
Starting point is 02:10:27 savages like this yeah right yeah and so like there there ends up being these trends because i'd seen one and i saw another or whatever and like now you realize okay like people are going to do this yeah and uh to me that's the magic of the internet is like you couldn't script the kids are gonna actually get mad and like attack the grinch and like it's like chaos in the video right the whole thing and uh i tell friends all the time like i just love the internet the internet is unbelievable the single greatest place in all of existence yeah because of uh the ability to entertain it's not even just laugh it's just like just to entertain you and there's downsides to it but like i just love the internet yeah there's downsides to everything there's downsides to
Starting point is 02:11:06 restaurants and mechanics and movies and everything like there's this expectation that the internet and social media especially has to be perfect or not hurt anybody's feelings or never piss you off I feel like it's almost done I feel like people are getting to that point where they're like all right I guess as long as I'm dealing with people I might there's a potential for being annoyed you make peace with that then you can have fun yeah but don't expect people to do what you want them to do or feel how you want them to feel or say what you want them to say just live your life and gravitate towards people who you like and steer clear of people you don't like it's just like fucking life it's not that shocking concept i know it's not that difficult
Starting point is 02:11:51 uh all right where can we send people to find the game target go to target target stores um target.com influencers in the wild game.com influencers in the wild game.com influencers in the wild game.com if you type in influencers in the wild it'll pop up on google but uh yeah Tank Sinatra, Tank's Good News, Influencers in the Wild, Meme Daddy's podcast. If you like memes and you like dads and don't, if you're a fan of this podcast, just reset your expectations. On a scale of one to really dumb?
Starting point is 02:12:27 Yeah. And on a scale of one to really funny, where are you guys? Like really dumb and really funny? Oh, yeah, yeah. Adam sets me up for, and I set him up like unintentionally. he's just one of the funniest smartest um my favorite people in the world he's just fucking a genius and when you talk to people like that if they make you you know step your game up and become funnier and smarter and try and outdo each other but he's he's made me we've both made
Starting point is 02:12:54 each other like better laugh hard multiple times every podcast episode meme daddy that's all i care about meme daddies daddies yeah not not one no because it's two of us you're good at math all right we'll definitely do it again in the future i appreciate it yeah thank you thanks so much for listening to today's episode i really hope you enjoyed this one make sure you're subscribed on apple spotify or your favorite podcast player and if you're looking to transition into a brand new job in the bitcoin or crypto industry we've got you covered head over to the crypto academy.io my team and i have been working with the top HR teams in the industry to develop an intensive three-week training program with over
Starting point is 02:13:35 50 live events. We teach you exactly what you need to know to break into the industry, including live interview prep and resume review. Our students have been hired at over 75 of the world's best Bitcoin and crypto companies. Go to thecryptoacademy.io to learn more. Again, that's thecryptoacademy.io. If you enjoyed today's episode, make sure you share it with your friends, and I'll see you all for the next episode. Thank you.

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