The Pomp Podcast - #1268 Praying for Exits on Investing in Space, AI, and Defense Tech
Episode Date: November 2, 2023Praying for Exits is a pseudonymous account that is run by one of the most interesting early stage investors in venture capital. In this conversation, we talk about aerospace, artificial intelligence,... defense technology, current state of venture capital, media, and why being pseudonymous is so advantageous for this specific investor. ======================= Base is making it their mission to bring a billion people onchain. But what exactly is Base? It's an Ethereum L2 offering a seamless experience for both builders and users. With near-zero gas fees and rapid transaction speeds, Base is shaping the future of the onchain world. Base is a canvas for everyone, with hundreds of apps in the Base ecosystem, whether you're an emerging creator, a seasoned developer, or someone exploring the onchain space for the first time, Base is designed to bring your ideas to life. So, if you're looking for a platform where the future of onchain is being built daily, Base is your destination. Join in and make onchain the next online. Learn more at base.org and follow along on Twitter at @BuildOnBase to see cool things to do onchain, everyday. ======================= Auradine, a leader in web infrastructure solutions including blockchain, AI, and privacy, has unveiled the world's first 4nm Bitcoin mining systems, featuring breakthrough EnergyTune™ technology, setting new standards in performance and energy efficiency. The Teraflux™ product line from Auradine offers best-in-class performance, efficiency, and total cost of ownership (TCO), positioning it as the optimal choice for Bitcoin mining needs. With EnergyTune™, a patent-pending technology, Auradine's Teraflux™ systems enable rapid demand response and optimal energy usage, fostering a symbiotic relationship with electrical grids, and contributing to sustainable energy practices. Designed and manufactured in the US, Auradine's Teraflux™ product line not only ensures cutting-edge technology but also mitigates supply chain risks and provides increased supply chain resiliency. Visit www.auradine.com for more information the Teraflux bitcoin mining systems. ======================= Pomp writes a daily letter to over 250,000+ investors about business, technology, and finance. He breaks down complex topics into easy-to-understand language while sharing opinions on various aspects of each industry. You can subscribe at https://pomp.substack.com/
Transcript
Discussion (0)
What's up everyone? This is Anthony Pompliano. Many of you know me as Pomp. You're listening
to the Pomp Podcast, which is my effort to find the most interesting people in the world
and sit with them for hours while I ask questions in an effort to learn. So it would mean the
world to me if you would subscribe to the show on your favorite audio platform, watch
episodes on YouTube, and tell your friends and family about the podcast. My goal is to
help millions learn from the world's most interesting people. So let's get into today's
episode. Today's episode is with Praying for Exits, a pseudonymous account that is run by one
of the most interesting early stage investors in venture capital. In this conversation, we talk
about aerospace, we talk about artificial intelligence, and we talk about defense tech.
We also cover the current state of venture capital, media, and why being pseudonymous is so
advantageous for this specific investor. I enjoy doing these episodes with people who take a
different approach. And pseudonymity in venture capital is something that is highly under
discussed. Praying for Exits continues to build a great portfolio, and founders are seeking them
out, looking for them to invest in their business. So this episode will break down why. Here is my
conversation with Praying for Exits. Anthony Pompliano runs Pomp Investments. All views of
him and the guests on his podcast are solely their opinions and do not reflect the opinions
of Pomp Investments. You should not treat any opinion expressed by Pomp or his guests as a
specific inducement to make a particular investment or follow a particular strategy,
but only as an expression of his personal opinion. This podcast is for informational purposes only.
Today's episode is brought to you by BASE. BASE is making it their mission to bring a billion
people on chain. What exactly is BASE? It's a layer two offering a seamless experience for
both builders and users with near zero gas fees and rapid transaction speeds basis shaping the
future of the on-chain world base is a canvas for everyone with hundreds of apps in the ecosystem
whether you're an emerging creator a seasoned developer or someone exploring the on-chain
space for the first time base is designed to bring your ideas to life so if you're looking
for a platform where the future of on-chain is being built daily base is your destination
Join in and make on-chain the next online.
Learn more at base.org or follow along on Twitter at buildonbase.
Again, that's at buildonbase to see cool things to do on-chain every single day.
This episode is brought to you by Auradon.
They're a brand new startup led by a number of Silicon Valley legends who just raised
$81 million to build the future of internet infrastructure.
You're probably wondering what that means.
Let me explain.
There are numerous new disruptive technologies that are being adopted simultaneously, from blockchain to artificial intelligence to zero-knowledge technologies.
In order to ensure that these technologies thrive in this new world, we need new infrastructure, and that is where Ardine comes in.
They just launched their first product line called Teraflux, which is a Bitcoin miner powered by the world's first 4-nanometer silicon chip technology.
These air-cooled, single-phase and dual-phase
immersion cooling miners
have unrivaled speed and efficiency.
They have superior uptime
and they leverage a brand new innovation
called EnergyTune
that allows miners to dynamically adjust
the energy consumption and Bitcoin hash rate
based on demand response needs of the electrical grids.
Auradine is an ambitious company
working on hard problems.
I'm really impressed with them.
And if you want to check out more,
you can go to Auradine.com.
That's A-U-R-A-D-I-N-E.com.
Go check them out at Auradine.com today.
All right, guys.
Bang, bang.
I have Praying for Exits.
Yes, it's not his real name,
but he is one of probably the most interesting early stage investors in tech right now.
We're going to do a little round robin.
I figured I'd just throw out a couple of industries
and we could talk about what you're excited about,
what opportunities you're seeing,
and then maybe companies you're not seeing,
but you wish that someone would go and start.
We can start with defense technology.
Obviously, Anduril is kind of the gorilla in the room.
People have gotten very, very, very excited about what they're doing.
But defense tech is not just Anduril.
There's tons of other companies.
What are you excited about in that space?
Yeah, I think that like, and again, thanks for having me, Pomp.
I think that what's really exciting is, and I guess like it's kind of a fine line here.
But, you know, the macro picture has kind of shown that defense technologies are increasingly
becoming more important in maybe our day-to-day lives in a way that most people in the Valley
probably didn't think that they would 20 years ago. And I think what's really interesting is
there was sort of a lot of brave people like Palmer, the guys at Shield AI, who kind of like
pushed the envelope on, you know, developing defense technologies. And for all intents and
purposes, you know, this is what Silicon Valley was built on. You know, you have Lockheed and
Raytheon and all of these early Silicon Valley companies taking all of the best talent out of
valley and building interesting things i think we're coming back to a place where that's reaching
prominence again um i think the shift away from you know defense technologies being sort of like
a bad word in the valley to a place where some of the most innovative and interesting people
are spending their time has been one that has been really quick and i think the backdrop of
the macroeconomic picture has kind of sped that up and so what i'm seeing that's really interesting
right now is obviously there's a bunch of offensive and defensive technologies that are
super interesting and that have becoming um you know a lot more pushed to more sort of the center
of the cultural zeitgeist as it were through people like palmer um but what you're starting
to see is a lot of these ancillary technologies that are supportive of um some of these like
larger companies like android um there's one company that i just did that's you know um like
infrastructure supporting defense um there's another one that i'm doing that's building
a new drone platform um there's another guy that has become quite popular on twitter who's thinking
about using weather as a weapon um i think that there's all of these really interesting young kids
who are who are leaning into defense as an interesting industry and um it seems really
exciting there's there's a lot of innovation and there's a lot of new things popping up and
it's a really interesting place to play so defense is one of these interesting industries where
you've got to understand kind of what is our current capabilities what is the threats that
we may face uh offensive and defensive uh you know kind of capabilities um and then also how
likely is it that one of these crazy technologies can actually be built right and so if you take
andrew as an example they're basically like hey we're just gonna build cool shit right it was
kind of like an initial pitch that's gonna go solving some of these problems now you look at
the team and you've got some of the best technologists of the last few decades and so
it's like okay high odds for probability they're going to be successful when you start looking at
like using weather as a weapon,
which I'm pretty sure I know exactly
which company you're talking about.
It makes sense that, okay, if you could do A, B, and C,
then yes, you will be able to have this new capability.
How do you underwrite?
Can this group of people actually pull it off?
And what is the technical feasibility of a said technology?
Yeah, I think what's interesting about defense
is you kind of have to underwrite it
in two different ways at once
and try and get a clear picture off the back of that.
I think the first way that you have to underwrite it
is to your point, is this technology viable?
Is the person who's building this technology,
the person who can kind of get this to scale and make it useful within the context of
the government or private enterprise. And then the other aspect of it that is like a lot more
difficult to underwrite, and I think historically has kept people from investing in defense more,
is how do you underwrite the likelihood that the U.S. government plays ball, right?
And I think that one of the, you know, it's never really a place that you want to be in sort of like
investing is, you know, is the U.S. government on my side with this one? But increasingly,
I think that it's important, at least for people, or I think that it's underrated, like
an underrated endeavor in trying to understand this better in people who just start out with
defense, is that they don't really have a good sense of how the government machine works,
how contracts are, you know, won and lost, you know, how lobbying works, how all of these
different things affect the outcomes of your investments.
And I think that people like Palmer and somebody like Joe Lonsdale at Palantir,
these guys kind of kicked the door down and kind of set the sort of framework for how to do it.
And so I think that now more than ever, it's a little bit easier to underwrite, you know,
something like how does weather work in a weapons system? Just because, you know,
those frameworks were established by companies like Palantir and Endrel. But over time, I think
that this becomes a lot easier to understand, whereas right now it's still a little bit obtuse.
And I think that there's still value there in understanding what works and what doesn't in that context.
On defense tech, it also seems like there's two other components that are driving, you know, kind of a huge influx of successful companies.
One is like tech figured out how to settle the government.
And now that's like a playbook and people kind of understand how to do it.
And then two is there is like, I think people are calling it the Palantir pack, right?
There's like people who went, they're part of a successful company.
They start to spin out and start more companies.
And so like success begets more success.
Some of that is talent.
Some of that is the network gets built out.
So you have people to recruit.
Some of that is the playbooks.
Talk a little bit as to like how you start to really understand like, okay, is this a
two, three decades long trend that we're about to see here that really kicks off because
some of those people kick down the door.
Now there are kind of playbooks and networks that are established.
Yeah, I think you see it in kind of different industries with sort of high bars to this
intermediation.
I think the early great first example of it is sort of PayPal, you know, financial services were these sort of Byzantine, very difficult process that, you know, had a high bar to entry back when Peter and those guys tried to do it.
And I think that, you know, defense is now this new one where sort of the bar has been quite hot, been raised quite high or was quite high originally.
And now, you know, to your point, the doors have been broken down a little.
And what you're starting to see, especially in Los Angeles, I think, you know, in South Bay, there's a Cambrian explosion of people who used to work at the large defense companies.
So whether it's Anduril or, you know, I'm not saying SpaceX is a defense company, but aerospace defense, you know, they kind of exist within this paradigm of like a new company that's sort of breaking things and sort of paving the way.
And then they see all of these interesting pockets of value that other people from the outside looking in might not see.
And then they tend to start companies around them.
And so, yeah, there's like, for instance, there's a really popular deal that was just done not too long ago that focuses on wire harnessing, which is running wire cables through all the hard tech, you know, that's happening out here.
And so, yeah, I think there's a Cambrian explosion of interesting things happening in Los Angeles specifically to that point that you made, which is, you know, these companies have great employees that work there early, find these pockets of value that nobody are really thinking about, leave and start new companies.
you're starting to see that at andreal you're starting to see that at spacex you know people
who've been there for five ten years best at all their equity now have this you know new idea that
they want to pursue and and they're going out to start a company around it and you know uh it's
one of the hottest sort of sectors in our in our market that we play in and you know there's a bunch
of like really young sort of sub 30 year old kids who are building really interesting things right
now through that context let's talk aerospace as a second industry uh there is some overlap with
defense obviously but there is a whole sector of it that has nothing to do with dispense what are
you seeing in the aerospace industry that's exciting or areas of opportunity yes i'm an
investor in companies like barda um you know do do some work with with the spacex guys um i think
that again i think that aerospace is a little bit earlier along the defense curve um or a little bit
or a little bit less developed in the defense curve right now and why i say that is you know
there's a ton of satellite companies coming out satellite bus companies people like barda who are
doing interesting things in low orbit space um i think that in the way that defense wasn't
necessarily clearly established on like what are the platforms that have scalability uh over the
long term i think aerospace is kind of reaching that moment right now you've seen a bunch of
companies that have raised large amounts of money to you know launch like satellite buses or do
these things um to me it's very difficult to tell which of these platforms ends up with high
scalability because a lot of these things like varna for instance barb is making factories in
low orbit space you know like the total addressable market for that is probably quite large but i
think that that market is probably pretty uneducated on you know how to utilize that
technology to its max potential and so i think that we're still in the learning curve section
of aerospace specifically where you know a bunch of people are trying things they're raising a
bunch of money around it sending things into the space and you know or doing things like mock um
Or like, you know, doing electric planes and all these different things.
And I think it remains to be seen which one of these is the sort of paradigm that really becomes valuable from a monetary standpoint.
But I think that there's a bunch of really interesting people trying a bunch of really interesting things in that space as well.
And the overlap between defense and aerospace seems to be tightening quite a bit, or at least returning to where it used to be back in the, you know, like Howard Hughes kind of days.
And so, yeah, I think there's a really a bunch of really interesting stuff happening there right now.
And it's a place I spend quite a bit of time.
When you look at the aerospace industry, it seems like there's a technology component.
I think of like Boom Supersonic and some of these companies that are really trying to push what is possible.
I think Varda is in that category, et cetera.
There's also a layer of like regulation that seems to be a little bit more onerous than maybe some of these other industries,
maybe even more so than like the defense industry. How do you think through a team and kind of the
dynamics of like, hey, we need some technologists. We need obviously people who can kind of manage
and do operations. Do we need people in the beginning who know how to work around regulation
and kind of interact with these regulatory bodies? Or is that something maybe investors
could help with and make it a little bit easier for some of these teams as they're really focused
on kind of going from zero to one on the technology side? Yeah, I think that it either
has to be somebody on the team or an investor. I think that in the same way that you have to build
something from the ground up very intentionally in any industry, aerospace is one where you have
to do that with a special amount of care. I think that to your point, people like the FAA and some
of these other three-letter industries are very difficult to deal with. And I think that they're
extremely difficult to deal with retroactively, unless you're building proactively towards a
place where you know that they'll play ball, I think that you run the risk of basically gambling
on whether or not something will work. Well, not even from a technical standpoint, this kind of
goes back to understanding both technical and sort of just sort of like government feasibility.
I think that, you know, I think that you have to start building from the point of view of like,
hey, I know exactly what is going to work, or at least have a high confidence interval
of what these people are going to be willing to see.
And if you don't sort of build it
from the ground up in that way,
I think that you run the risk of,
you know, two years down the line,
you have a technology that's technically viable,
but not practically viable.
And so I've seen a lot of companies
raise a bunch of money and build beautiful,
technically beautiful things.
But then they get to the point
where they have to sell it to somebody.
And, you know, it's for one reason or another,
you know, blocked or pushed down
or you know slow down um and that can be kind of like a death knell for for an early stage company
and so i always recommend to just build with the intention of like hey we are interactive with you
know these regulatory bodies from the very beginning um even at the pre-seed and so you
have to build the company in that way so that you know two years down the line you don't have to
sort of reverse engineer how to make something successful instead of you know building it
building towards it that makes sense artificial intelligence another industry that seems to be
getting tons and tons of interest right now uh one camp is artificial intelligence gonna change the
world it's the most disruptive technology since the internet uh another camp is like you guys are
all idiots and this is the most overhyped overblown thing in the history of technology uh where do you
kind of fall on this and how do you tell maybe both are true and you gotta go through the noise
to find the companies that aren't going to be overhyped and will actually create value
Yeah, I think that I'm not like an absolutist in that way.
I think a lot of people on the internet seem to be, though, in the sense that, you know,
most people either think that this will be the greatest thing that's ever happened to
us in our lifetimes, or it's kind of this overhyped space that maybe is like akin to,
you know, like how people talk about a crypto or to me, it seems a lot more like, and I
have nothing wrong with crypto.
I think it was a paradigmatic change.
I just think that it got kind of overrun by sort of people who, you know, didn't have
of the best interests of the platform is at heart.
But I think that it's clearly a paradigmatic shift
that's gonna change a lot of the way
that people conduct business.
I don't know, I think that like the application layer
is what's most interesting to me,
but it also seems the most scary
because anything that you do in the application layer
seems as though it can be disintermediated
by open AI at any point.
And it seems like there's been a variety
of there's been a variety of companies that seem to go out of business every single day that open
AI releases a new update like for instance two or three days maybe earlier this week they released
the pdf reader you know and they released open AI voice and each time they release one of these
things you know like 25 startups die or at least are forced to sort of aggressively pivot and so
to me I think that like you know the model at the model layer it's going to accrue to like a couple
large players in my opinion it's just very tough to keep up to their you know gpu capacity their
talent levels their ability to hire that seems like a pretty strong moats um at least on the
model on the model side uh but i think at the application layer um there's a lot of things
that we're probably not even thinking about that are going to increasingly be useful whether it's
on the generative side whether it's on the llm side and so to me what becomes interesting is
like it seems like another app store kind of moment where it's like it's very clear the app
store is going to usher in you know a new paradigm of like value um but what are the apps on the app
store that end up working what are the airbnbs what are the um ubers etc and so i think that
right now we're in the very early innings of like figuring out what are the next great quote-unquote
apps built on you know the the platform of ai how do you think about where value ends up accruing
right obviously there are uh these very large companies that seem to jump right in i think adobe
was a perfect example. Generative AI comes out. All of a sudden, there's 20,000 startups who are
all like, oh my God, we can do generative AI and photos. And here's my twist on this.
Some investors poured capital into these companies. Other investors were like, ah,
I don't know. Adobe comes out and they're like, well, we have distribution and we already have
a great business. And now we're going to take these same technologies and we're going to roll
it out. In those scenarios, there's a lot of people who are like, oh, Adobe just killed,
you know i don't know hundreds of startups uh we recently saw this with uh chat gpt and open ai and
they launched the pdf uh kind of the ability to to communicate back and forth i saw one of the
founders talking about well actually he's not going to kill our business because we have all
these you know unique features when you're investing how do you understand opportunities but
try to depict do the big guys come in and crush these you know smaller companies by just flipping
on these features or can these smaller companies use the same technology create actual moats and
in the early days you're looking at a pitch deck you're having a conversation like there's not much
to evaluate so what's your process to unpack that so i think that like my personal perspective is
that um at the model layer it's probably the winner is probably going to be a small group
of people it's going to be open ai it's going to be maybe anthropic it's going to be like these
large companies that have raised a ton of money and have a ton of gpu capacity to basically build
the best and build and train the best models i think and i think that that's more of a zero-sum
game than most people think i think that it's gonna be very difficult to compete with somebody
like an open ai on that just at scale um and so where i think becomes interesting is like building
on top of these platforms and where i think the moat uh becomes useful is like um what's a good
example of a company that has a great mode maybe like mid journey right um it's like mid journey
is built on top of a bunch of models i actually don't have the specific models that it's built
on top of but it's clearly like an application level um sort of thing that is becomes super
useful to people and i think that even though something like open ad comes out with something
like a dolly 3 which is very very interesting very useful i think people still tend to lean
to mid journey because um you know whether they like that specific art style or whether they
uh find the process to use mid journey you know super useful and they can prompt the models in a
in a way that feels natural i think that there's going to be a lot for uh consumer usability um
and so i think that people who can sort of like skin these models in a way that you know my
grandmother could use for instance um like to me that becomes like very interesting and creating
like a bunch of different sort of application level technologies that just make the average
person a little bit more useful with these technologies seems to be the initial note
that becomes interesting i think it's very hard to compete and say hey we will train the best models
with the most parameters with like i think that that is is a losing game that probably the big
guys will continue to win and i think that it becomes interesting what becomes interesting
is not trying to build the next app store but really trying to build you know the next
Robinhood or whatever. Let's talk about the state of venture capital today. You've very focused on
the earliest stages. How do you think about check sizes and valuations where we are at the moment?
Yeah, what's interesting, and I'm sure that you've seen this as well, and feel free to chime in on
your own views on this, but I think that what you're starting to see is seed is becoming quite
a lot more competitive. And I think that it's because a lot of these later stage funds have
realize that you know it's it's pretty hard to do an a it's almost impossible to do a b and then
anything at growth is like you have to be really really careful you're probably putting a bunch of
structure in it um you're you know protecting your downside risk all these things and so it
seems like the late mid to late stage game has dried up quite a bit and you see a bunch of these
firms you know like 80 billion dollar aum firms now trying to be competitive at seed um which is
kind of like a new development and so obviously you're seeing seed valuations push down you're
seeing sort of later stage valuations normalize a bit um and so it feels like there's you know
a war zone kind of happening at seed um it feels like every single person is chasing every single
hot deal the biggest funds in the world are spending their time on two million dollar checks
um you know it's it seems super super hyper competitive at seed right now and i think
that's trickling down even into pre-seed um pre-seed seems to be a lot more getting a lot
more institutionalized before it was a bit of the sort of wild wild west people were just kind of
you know doing what they uh were just kind of like firing off checks with valuations that were
just kind of like done back back of the napkin math and now it's a lot more it seems a lot more
structured and like a lot more people participating in a formulated way um so i think that i spend
most of my time at Pre-Seed and Seed. And yeah, it feels like to really win the best deals,
you have to be very articulate and about real value that you can provide rather than,
hey, I'm a seed investor and there's not many of us. So you better take my money until you
wait for the bigger guys to come along. When there is this more competition,
I think it just forces people earlier and earlier. And one of the things that
has been happening simultaneously is that there are more and more individuals who can
now write checks similar to what we would have historically called a super angel.
And you almost get this kind of weird dynamic where you have individuals who have become the
sizes of small seed institutions, and they're able to write checks at the size and velocity
at those institutions. So it begs the question, who ends up winning on brand, right? The individuals
versus the actual institutions themselves. You operate under a pseudonym. And so you almost
are living kind of in this like third bucket. How do you just think about, okay, somebody starting
a company, it's obvious that there's a higher probability of success. It's not about picking,
it's all about access. What are the pros and cons of the individual versus the institution versus
maybe this like pseudonym, which kind of blends the two? Yeah, I think that's a great question.
I think that what you're increasingly finding is the most discerning founders, even at the
institution level, are still pursuing specific people in those institutions. And so it's not
like, hey, I want just Sequoia, but it's, hey, I want Sean McGuire at Sequoia because Sean, you
know, worked at DARPA, has all these connections, you know. I think that increasingly the advice
that you're seeing these young kids get from people who've done it a few times before is, hey,
make sure that the person within the institution that you want is the person that is going to be
leading this deal and doing this deal. And I think that with that in mind, the individual is kind of
prioritized in a lot of ways even if they have the platform of a large institution behind them
and so to me what's great about being pseudonymous is the reason that i've done the pseudonymity
thing for so long is because to me it allows the only surface area for anybody to interact with
to be my ideas or previous work that i've done that is knowledgeable through the lens of the
pseudonymity and so um what i increasingly find is like uh to win the best seed deals you have to
be very very clear on and articulate on what the value that you are providing to these founders
are at a granular level and it's not like these kind of like pie in the sky oh later on down the
line when you're at series a i'm going to help you raise no it's like very very practical needs
that are like immediate um and so i think that the feedback loop for like who are good seed
investors that provide value whether it be hr whether it be you know any of these other things
the feedback loop is much tighter um than it used to be it used to be you invested in something in
seed and you had like two years to before the a to like kind of prove your worth as a seed investor
now it's like um hey great we took you wired last week um let's start branding kind of thing um and
so to me uh being sued anonymous has allowed me to really just focus on the work and less so i'm
like hey look at me i went to this school i did these deals back in a previous job or whatever
to me that's all kind of like stupid and irrelevant um it's it's you're really only as
good as your last deal that you've done in my opinion and so um yeah i think that being
pseudonymous allows a one thing that it also does is it allows me to play in a place that is like
uh uniquely kind of like um you know friends with everybody enemies with nobody um and so
i think that that's really helpful at seed um just because there's so much to see and so having
a good network of people to parse you know at least the first level of things for you is really
helpful too. And so, yeah, I think that, you know, my perspective is that even at the institutional
level, the individual and what the individual value that that person can provide is the most
useful thing in winning seed deals. And if you can't articulate what that is, you probably aren't
offering enough. So what is the thing that you, you know, present in terms of the value proposition
initially? The thing that I present in the value proposition initially, and I think that this is
something that you're quite good at as well is like i kind of frame it as like hey i work with
a bunch of really technical people who build incredibly incredibly technical things i'm not
the most technical person myself but what i am very good at doing is capturing and retaining
attention and i think that there's a few useful pillars where attention has become sort of like
increasingly a valuable sort of currency in the world that we operate in one is obviously like
hiring right so it's like hey we have a really interesting company we have a great mission we
been well capitalized why do you want to come work here how do we capture the attention of the best
engineers or the best uh hard tech guys or whatever uh to basically come in and work here uh
leave their jobs elsewhere to come and like believe in the equity that they'd be getting as
opposed to you know the salary that they'd get so that's one is like how do you capture the attention
of ar like in from an hr perspective two is um how do you capture and retain the attention of
investors right it's like how do you build sort of like this pedigree around yourself so that by
the time that you go out and raise, you're around and basically already accounted for as opposed to
you sort of going and kicking the tires on a bunch of firms and taking six months of a process to
basically see if people are even interested. That's the other side of it. And then the third
side of it is like, how do you just get attention on the things that you've built? I work with a
bunch of people who are like extremely technically proficient, but when it comes to getting people to
care about this beautiful thing that they've built, it's not their core competency. And so
finding unique and interesting ways to leverage the distribution mechanism of the internet and
you know all of these different social platforms that increasingly playing
an important role in the lives of venture capitalists and founders like how do you just
get people to say holy shit this guy's building something incredible i can't wait for it to come
out and or i can't wait for you know this to launch um i think that that becomes like a really
useful thing and it doesn't seem like there are many groups there are some and i respect them all
by the law but there aren't that many groups that focus on this specific segment of it all which is
you know like go to market and in in kind of a different sort of way and so um the value
proposition that i provide is like hey let's capture as much attention as possible for you
and modulate it into the most useful function of it um to to get your business to where it needs
to go talk a little bit about um why the media landscape allows you to do this today right like
it used to be that you would have to go on television or talk to a newspaper reporter.
You, for all intents and purposes, in the most loving way, you shitpost on Twitter and are very
good at it and are able to capture attention and drive people to take action. What is it that is
different today than maybe five or six years ago that has allowed for an opportunity for someone
like you to kind of slip in and now provide this value to founders? Yeah, I think it's anybody who
has a voice on the internet probably notices this, is that mainstream media has become
increasingly less useful. It's become increasingly obvious that there's an agenda behind most things
that are shared by mainstream media. And I think this kind of goes back to something we touched
on earlier, which is like the individual versus the institution. I think people are increasingly
more willing to believe the individual because the levers behind why an individual does something
is probably a little bit more obvious than the levers of why a large media institution might do
something so to say that you like understand you know like what the purpose of a new york times
article is like where what what you know like the the the editors and what the different people
within the new york times were all trying to accomplish by getting this across that's a lot
more obtuse than saying like who is this guy or what is this person what do they believe in and
how does that tie into my own personal beliefs obviously it's not a perfect science and people
can kind of like present themselves and whatever they want but i think that like social media
twitter and and instagram these things specifically have kind of given people a um a distribution
mechanism to have them have them understood um in a way and so you know when you're spending all day
on on x.com and you're providing context about a bunch of different topics i think it allows people
to paint a picture of you that's a little bit more um easy to understand and maybe honest than
you would get from like a mainstream media platform. And so that's allowed these voices
to become a lot more powerful, these individualized voices to become a lot more powerful than they
used to be. And I'm sure that you've noticed it too, like how many times you created value for
yourself just by expressing your opinion on one of your various platforms. I'm sure that, you know,
what you found is that it magnetizes the kinds of people that you want towards you because you
find people who see things the same way as you do, or can at least, you know, combat the way you
think in a way that seems valuable to you over the long term, right? And so, yeah, I think that
having a strong individualized voice in this landscape becomes this really useful and functional
tool. What's interesting about it is most people think when they're running a business, hey, I
should not say anything that will offend someone, right? And they very much want to be kind of
cautious and walk on glass. What you find is the people who are the best at it, like Elon must piss
off a lot of people. But he also pulls this huge magnet of talent and capital towards him. Palmer
Lucky, another great example. We can just go down the line. There's a bunch of these people. And so
in some weird way, I think my advice has morphed over the years from like, oh, you should try to
build an audience to like, you should just say what you believe. And if you actually believe it
and are willing to say it out loud, there's some degree of you're willing to defend that idea in
public, which you will be shocked at how many other people believe the same thing and are
impressed that you said it and so then they will come and they will find you right and it seems
like that's exactly what you've been doing as well and yeah totally and i think that the person
who like set this playbook up before anybody else and was like the most honest version of this is
probably peter zeal um you know peter has had these contrarian views for you know decades now
and he's never really been shy of you know like even when the trump thing was going down he was
very vocal i think that like peter is a great framework for this because he has constantly
spoke in his mind and if you look at teal fellows you look at founders fund or you look at any of
the companies that are quintessentially telian um you know they all have this kind of through line
of of um you know just like personal and and professional beliefs and i think that if you
can establish yourself um in a very strong way with that kind of voice you know to your point
uh the right types of people will come or not not the right types of people but the people you
probably want um coming towards you are are uh that's just a good way to attract them so
totally on the same page if we were to take that framework that he has in terms of his personal
beliefs uh he also has turned that into very contrarian bets uh in terms of investments
themselves how do you think about consensus versus contrarian when it comes to early stage investing
in one regard uh you maybe want to do something different and be right very early on but the whole
you know uh a framework of asymmetry is that eventually the contrarian thing has to become
consensus because that's where the value ends up coming so how do you kind of think about uh you
know hey i want to do something that is different and find these outsized returns but also it has
to be something that maybe eventually gets to a consensus belief sure yeah i think that you
have to just have like a really strong um perspective on the macro and micro and be
willing to take your take like strong bets on that to your point like the only value that's
really accrued like to me i every time i raise a fund and deploy it i want to raise and deploy a
10x fund right and there's no way to get to a 10x fund purely off consensus you have to take these
kind of outsized weird sort of like non-obvious bets because if you're going to only take the
obvious bets you know the market is pretty efficient and they're probably priced pretty well
and so you're gonna see much less of like this outsized return to you and your investors
and so for me what i always try to balance is like hey uh there's a certain amount of things
that i have to do that just has to make sense like it has to fit the boxes check the boxes
because my lps are institutions and you know like me doing these random one-off things is
not necessarily what they put money for me what they put money into me for and i think that that's
also a thing that like you have to be very respectful of is like at the end of the day
if you run a fund you are like beholden to you know uh endowments and pensions and all of these
different things and you have to respect that you can't just like all of that off with you
know just created the ideas and in some instances that works you know but in most instances i think
that there's a fine line of balance between taking these early bets on these non-obvious people while
also being able to be somewhat clairvoyant into the future about like hey if they hit if they get
to zero to one and they hit x y and z milestone this actually does probably become interesting
for a founder's fund or this does become interesting for sequoia or andreessen or
whoever else and so it's being sort of like having some level of premonition of hey do i think that
um x founder with that y idea can basically get um can basically become a little bit more
consensus over time right and so i think that understanding what becomes more consensus over
time and who does it become more consensus to um becomes like a very important framework to
have as a seed investor because you're really betting as a seed investor you're really betting
hey this idea becomes more consensus to these large institutions over time and so um and at a
point like it goes from uh consensus to like a sequoia to like a consensus to a co2 to a consensus
to like a t-row price right and every step of the way you have to understand like hey does this make
sense for them and so you know i think half of it is coming up with these new and novel ideas and
trying to capture value early and then the other half of it is understanding how do these ideas
evolve into something that's more palatable over time to a larger audience.
When you see these consensus, or I'm sorry, the contrarian ideas, they are usually started by
people who wouldn't pass a normal job interview. How do you kind of separate out who's crazy
versus no, who's just different and is necessary to build the company? And I say that because
through the years I've met and sometimes even invested in people who had these kind of insane
idea is that you're like, man, if this works, this would be highly, highly valuable. But then
six months, a year, two, three years down the road, you're like, okay, but this isn't the
person who's going to be actually be able to pull this off versus other times it is the person who
can pull it off. And it's one of the hardest things I think to do early on when you don't
have a huge data set to kind of evaluate, how do you do it? The way that I do it is like,
and to your point, I like to find people that are unhirable in other places, like could never work
at like an insurance company or like a law firm or whatever specifically because they're so obsessed
with the idea that they're working on that they just would never be able to work anywhere else
like for instance we kind of touched on it a little bit um earlier uh you know i have a friend
named augustus dorico he's building a company that's supposed to like uh be a platform for
weather and modulate weather in a bunch of really interesting ways you talk to augustus and you
talk you see how passionate he is about things like rain and things like hurricanes and you
realize like this there's nothing else for this guy you know what I mean like there's no other
thing that this guy could do this is kind of like this is it you know if this doesn't work for him
like it's you know I don't know what happens next because he's so passionate he has so much
knowledge and I don't know where it's you kind of like look at these people who are like oh you're
clearly taking it all in bed on this like everything that you're teaching yourself your
network that you're building you know the things that you spend your day-to-day on are clearly
oriented in such a specific way that it's like there's no like plan b it's literally just you
are doing this and if you're not doing this you're finding a completely new planet you know like
you're scrapping everything that you have going for you and like really literally starting all
over and so i think that i love those people who seem all in on ideas who are like yo if this
doesn't work i have no idea what else i have left for me there's no like i just ended up at a law
firm somewhere doing like corporate law or whatever it's like you know either this is going
to work or i'm back on my buddy's couch figuring out the next idea and i really like people who
are all in like that and i think that if you really have sort of an outsized idea that you
want to run with you kind of have to operate in that way otherwise you know you're hedging
yourself at a time where you should be all in the last question i want to ask is kind of internal
uh when it comes to these uh early stage venture capital firms how do you think about portfolio
construction some people want to go spread as many small checks as possible and just kind of
build this massive index other people are like i want to take eight to ten bets and be highly
concentrated what's your strategy i think it's probably somewhere in between i don't love the
idea of like having a bunch of and i think that like if you're honest with yourself um at seed
and you really want to do you really do want to be helpful to these companies um you have to be
honest with like how much work you're actually able to do um and so to me it's like much less
useful for me to do 150k checks um and just sort of index the market because at the end of the day
you're you'll get a market return you know like there's there'll be nothing special about your
return you know you'll basically just be kind of like in the median of whatever that that return
profile is right i think that to be really effective especially at the seed stage you
kind of have to take bigger bets with a smaller amount of total bets um and and for me that allows
you to work closely with these companies in a way that you can see value outsized value returning to
you as an investor and your investors in your fund um and so to me the right number i have a
20 million dollar fund it'll probably end up with 30 to 35 companies at a median check size of called
600 to 750k um and that'll probably be you know uh where i net out and and i think that that is
enough ownership up front where you're not getting, I mean, you probably still get crazy
diluted, but at least through that dilution, you'll still end up with a healthy amount of
percentage. And you're not spreading yourself super thin where you're trying to help 50
companies every week, you know? And when you see, you know, we talked about the media stuff,
but I guess like also if you're writing those size checks early on, you're below the threshold
where it's highly competitive. How much of the deal flow is coming inbound on Twitter versus
personal networks of individuals versus large institutions, other VC firms that are sending
you deals? Yeah. I think I'm really lucky in the sense that I seem to be pretty neutral and most
people find working with me totally fine. And so I'm lucky in the sense that... And I'm sure you
have this too since you have quite a big platform yourself. I just have an email that's latently
available for founders to send me whatever. I probably get anywhere on the order of 75 to 100
deals a week uh maybe four to five percent of those are really interesting and worth diving in
more um what's also great about having a platform as i'm sure you know is that the cold outreach
uh conversion percentage is quite high you know i can reach out to founders and at the very least
they'll be like who the fuck is this random meme page uh you know should uh asking about my company
i might as well see at the very least what's going on here and then when you can articulate like hey
I actually take this quite seriously. I'm a student of the game. I have a lot of value and
people that I think that I could be able to provide to you. Then it becomes a little bit
more of an interesting conversation. And so, yeah, I think that what's the right balance for
me is working closely with a bunch of the funds in the Valley who I'm very lucky to work with
quite closely, as well as trying to find net new things so that it never seems one-sided in that
exchange right so it's not like oh i'm just taking deal flow from sequoia every single day and they
get nothing back it's you know i give them one thing i i send them one thing they send me one
thing and we just go back and forth until you know hopefully we've done we've cross-pollinated
a bunch of stuff and i'm really into being collaborative in that kind of way i think that
there are some people who are like weirdly not weirdly i understand where it comes from but
they're very focused on just accruing all of this stuff to themselves. And to me, I think that
over time, you are going to have to work with these people in some capacity. So it might as
well be earlier than later and making sure that you are sorted in a good way when that time comes.
That makes complete sense to me. It sounds ridiculous to ask, but where can people find
you if they want to send you deals? Yeah, you can just any social media
platform. You just type in Praying for Exits. I'm sure I'll pop up. And if not, GP, like general
partner at Praying for Exits is another great place to reach me. I'm very active there. So
yeah, reach out. Awesome. I appreciate you doing this. I learned something which always makes
these great. And I think that you are helping to pioneer a whole new model where your identity
doesn't matter nearly as much as the quality of your work and your kind of value of the pseudonym
actually is driven by the word of mouth, right?
You help one founder, they go tell everyone else.
And then all of a sudden you became known
as a super high quality, high value
kind of addition to a cap table.
And then there's this element of like,
everyone's still a kid at heart
and likes the idea of let's get the pseudonymous VC
on the cap table as well.
Awesome.
Well, all right.
Thank you so much.
We'll do it again in the future.
Yes, sir.
Thank you, man.
I appreciate it.
We'll be right back.
