The Pomp Podcast - #363: Joe Pompliano on the Business and Money Behind Sports

Episode Date: August 18, 2020

Joseph Pompliano is the Founder of Huddle Up, a new media platform that breaks down the business and money behind sports. He also happens to be one of my younger brothers, so this episode is packed with great stories and plenty of laughs. In this conversation, we discuss new media models, how Joe continues to go viral on the internet, how an NBA player turned his $300k salary into a $600M net worth, and many other crazy stories about the business and money behind sports. ============================ BlockFi allows you to keep your crypto, put it up as collateral, and receive a USD loan funded directly to your bank account. They do loans ranging from $2,000 to $10,000,000, and they're perfect for helping you reach your financial goals of all sizes. Visit BlockFi.com/Pomp to learn more about putting your crypto to work without having to sell it. ============================ Athletic Brewing is re-imagining beer for the modern adult. We love beer. But we also love being healthy, active and at our best. No matter your motivation, if you want to keep a clear head and drink healthier, we are here for you. Athletic makes non-alcoholic beer that you don't have to compromise to enjoy. The beers are fully flavored, clean ingredient, and a fraction of the calories of full strength beer - they fit in any occasion. Check out www.athleticbrewing.com for more details and free shipping nationwide. ============================ Pomp writes a daily letter to over 50,000 investors about business, technology, and finance. He breaks down complex topics into easy to understand language, while sharing opinions on various aspects of each industry. You can subscribe at https://www.pompletter.com

What's up, everyone? This is Anthony Pompliano. Most of you know me as Pomp. You're listening to the Pomp Podcast, simply the best podcast out there. Let's kick this thing off. Joseph Pompliano is the founder of Huddle Up, a new media platform that breaks down the business and money behind sports. He also happens to be one of my younger brothers, so this episode is packed with great stories and plenty of laughs. In this conversation, we discuss new media models, how Joe continues to go viral on the internet, how an NBA player turned his $300,000 salary into a $600 million net worth, and many other crazy stories about the business and money behind sports. I really enjoyed this conversation with Joe, and I hope you do as well. But before we

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tastes great give them a try if you use the code pomp25 you'll get 25 off your first order at athleticbrewing.com so go to athleticbrewing.com use the code pomp25 pomp25 and you'll get 25 off your first order at athleticbrewing.com go check them out i promise you won't be disappointed Lastly, don't forget that I write a daily letter to over 50,000 investors about business technology and finance. I break down the complex topics into easy to understand languages while sharing up my opinion on various aspects of each industry. You can subscribe at pompletter.com. Again, pompletter.com. So go to BlockFi.com slash Pomp, go get your finance on, go to AthleticBrewing.com and use code Pomp25 to get some awesome non-alcoholic beer. And then you can go and subscribe at Pompletter.com to get your education on. All right, let's get in this episode with Joseph. I hope you guys enjoy it. Anthony Pompliano is a partner at Morgan Creek Digital. All opinions

expressed by Pomp or his guests on this podcast are solely their opinions and do not reflect the opinions of Morgan Creek Digital or Morgan Creek Capital Management. You should not treat any opinion expressed by Pomp as a specific inducement to make a particular investment or follow a particular strategy, but only as an expression of his opinion. This podcast is for informational purposes only. All right, guys. Bang, bang. I got my brother here. That's right. We've got four brothers. There's five of us. My second youngest brother, Joseph's here. What's up, man? i was i was really hoping to do the intro a little bang bang so uh i've got four younger brothers i'm the oldest joseph's second youngest we're six years

apart and uh i wanted him to come here he had a big trek he lives in the building next door and we want to talk about uh what's it called huddle up huddle up the business and money behind sports uh-oh so five weeks ago joseph started creating content on the internet never create a piece of content on the internet ever and he is the definition of viral right now it might have been my first tweet five weeks ago all right before we get into that though uh you guys know my background so joseph pretty much had the exact same story i had until uh he went to college so we literally grew up in the same house with the same mom with the same dad like that's how it works we we fought all the time as kids uh usually i won just because i was older a little bit bigger

but that's fine. He's smarter. Not recently. So, uh, where'd you go to school? I went to High Point university, North Carolina. Where's that? Okay. North Carolina, High Point, North Carolina. Can we tell the story about High Point and just how ridiculous of a place that is? It's an absurd school for those of you that don't know about it. It is, uh, the, the campus is just unreal. It's it's, I mean, you've been there, you know, it's so when, first time I ever went high point university was to see joseph there and uh i think you were a senior and so you know i had been a really great brother because i hadn't been there three or four years but i wanted to go see him it shouldn't have been that hard to convince him by the way considering considering

what the campus looks like and uh we drove up and i was stopped by a security guard like it's like a gated campus and the guy was like what's your name and i was like what's your name let me in yeah what do you mean what's my name he's like who are you here to see and i was like like what who are you the police like i'm gonna get in trouble but long story short it's literally like a country club is basically what this thing looks like uh it's obligated yeah pools pools outside the dorm rooms it's got fountains everywhere and what's the guy's name who runs the place cubane nito cubane yeah this guy what his whole theory is if you basically put kids into an environment where uh they learn to be successful from the things that are around them

they're immersed in it like if they're yeah nice buildings you know basically that that's what they want and so uh the place is absurd literally absurd uh i think i might have gotten banned at some point from the campus there's a story but we'll save that we'll save that other than well maybe we'll just tell it uh my youngest brother showed up as a freshman and uh when he showed up as a freshman they called him into the uh the dean's office i guess or whatever yeah some office their student life they're like hey man we got questions for you about last year and he was like i'm a freshman i wasn't here last year no you were here and they tell him this whole story and he just looks at me goes nah that was my oldest brother he's in california good luck

they said yeah you're anthony right he's like no but good luck catching him so you know whatever we'll get into those stories later but all right so you go to a high point what'd you study yeah business uh yeah business administration just business like jason business business no business administration uh it's a liberal arts school so they're they're it was a minor in economics but business yeah okay and then what'd you do after college i uh moved to new york city all right uh that's where we are right now that's where we are right now recording live from new york uh and i got a job in finance you listen you already think you're on the radio that's another joke we'll get to that also

maybe tomorrow all right so uh you come here you start working in uh financial services but the interest in sports started way before uh one we obviously all played sports growing up but then what did you do as an internship over the summer during college? So yeah, my junior year of college, I worked at Octagon in Washington, DC, which is a sports agency. They do, you know, represent athletes. They do the marketing, the brand partnerships, all of that for athletes. So that was kind of an extension of, you know, my interest in sports and everything like that. And then it just, it just so happened, you know, when I got out of school that, you know, I moved up here and got an opportunity in financial services. So I took

that route initially all right shout out will yoder who's at octagon will now does sports partnerships at instagram great guy uh basically watched out for joe took care of me summer made sure they didn't do anything stupid in washington dc uh but before we actually dig into any sports content let's go down the list football team giants baseball team yankees basketball team uh lebron fan we'll deal with this in a second favorite swimmer swimmer uh phelps best track athlete ever bolt best basketball player ever lebron james who wins in one-on-one you or me me oh man we can go we can go he tries to play like bully ball down low and that when you're bigger that don't fly when

bigger you could bully everybody yeah that's that's the approach he takes bully ball at least you know the name of the strategy that's a good one that's a good all right so five weeks ago you haven't ever created a piece of content ever on the internet and for people who know me know that i've created a lot of content on the internet i was like an email at work type guy and uh basically my brothers all give me a hard time they all give me shit all the time about the content to the point where literally i got one brother who whenever he gets mad at me he's like dude go back on youtube he's the youtube star that's literally the extent of my brother and i's relationship but joseph out of nowhere one day sends me a i can't remember text message email

whatever it was probably email because the email guy and hit me with uh what do you think about this and he had basically created a sub stack and he'd written a first article but hadn't published it yet and we just went back and looked and how many subscribers did you have uh two two you me and my girlfriend lexi so i was subscriber number three yeah i think polina was subscriber number four four there was a mystery subscriber number five and then he went back and i went back to four so it was a slow start but we figured out that it was actually the fifth subscriber was joseph on his work email and he unsubscribed from himself so that that tells you how great the content was on day one but uh what's the point or like why uh why this content

The point is the business and money behind sports, right? So I think it's always interesting. Obviously, you, I, we've always been interested in the sports side of it for sure, right? Growing up, playing different sports, everything like that. I think that's an easy one. And then maybe as I got older, as we got older, right? Like the business side becomes much more interesting, right? The deals, you start hearing about different contracts, partnerships, marketing, brand stuff, things like that, right?

So I think there's a huge audience for that type of stuff. And when you look around, there's not really, I mean, there's definitely people doing it, but I think most people are probably either like really good at the sports side or really good at the business side. And they don't do a good job, like maybe partnering the two together. Right. So that's kind of where the niche I saw was. And I started writing about it.

And pretty much the person who like made this niche famous was Darren Rovell 20 years ago, but Darren Rovell. Shout out Rovell. Yeah. Has gotten a little bit older and kind of the demographic that he served on the platforms he served have kind of aged with him and so there's an opportunity for somebody to come in and basically be the next young revel right yeah young gun that's young gun uh what up roval let's go um so before we get into any of the stories uh like i said earlier joseph has gone viral on

the internet viral and like capital v-i-r-a-l uh like viral viral like dude like so viral that he's looking at me like hey man how come you don't go viral like me yeah so when we say he's gone viral let's see what you had one tweet thread that uh got 11 000 likes on twitter you had one that got 40 000 likes on twitter today you got a tweet that's got 6 000 and and today wasn't a thread today wasn't a thread so joe has gone from non-existent on twitter five weeks ago to how many 20 000 followers now 20k yeah 20k followers most of you listen have been trying your whole life to get 20k followers you don't have 20k followers joe did it in five weeks they all came from you no we'll get to that in a second too uh so uh not only that you got the email newsletter

he's got thousands of people already signed up on there and the whole idea is basically what you're just going to keep creating content telling these stories daily daily yeah it's is daily like uh is that a flex well you got to say it twice otherwise people don't get it yeah i mean yours is daily right so you create the content but i don't tell people daily daily i just say once yeah i'm gonna go with twice twice daily daily uh yeah creating content every day send it out in the morning could be anything right you've seen i mean you've seen them obviously for those that have subscribed it's so you break down the revenue behind leagues player contracts uh great investment deals you speculate on what certain teams or

companies should do like pretty much anything business and sports anything business and sports It could be, you know, stories of great investments, where I think the space is going in the future, how the NBA makes money, concussion issues in the NFL. All right, stop bragging. It could be anything. Listen, the reason why I wanted you to come on here is because we're five weeks in. So this Sunday, we're recording on Sunday. We're going to release it in a day or two. It's the end of five weeks.

It's like a little check-in. We're going to do these periodic. But I also just wanted to kind of give you a hard time and bust your balls. So how have you gone viral on the internet? you created a thread before we get into any of the sports stories you created a thread that said i got 12 000 followers in four weeks on twitter talk about a flex using these six principles and what were the six principles uh let's let's go through them right so one was just to be be clear about what your your your audience should expect right so you tell them

the business and money behind sports it's right in the bio very clear about it that's what you're gonna get when you come to my profile those those are the tweets you can expect right um all right that's a good one that's one right two was what uh engineer virality virality virality if you're gonna go viral viral you got to be able to say you got to be able to pronounce it yeah virality virality virality virality say it five times that could be difficult yeah engineer virality um basically construct tweets that have the opportunity to go viral um try to increase your chances obviously part of it is luck right as as all you guys know um but you know don't be scared to ask people for retweets all right let's just address the elephant in the room so i got a

lot of followers on twitter joseph had no followers on twitter of course he is not an idiot and he said to me hey i'm gonna start tweeting now your idea was this was not my idea this was his idea was to every night do a thread based on what he wrote in the morning in the email so he wrote a story in the email and then that night he would basically break it and do it right on twitter yeah summary summary well one of the first ones you did was in the first or second week uh went viral i got 20 000 second week it exploded and the way that it exploded not because it was uh complete luck there was luck involved was i retweeted it i think polina retweeted it darren rovell who's got two million followers retweeted it a number of uh people in the media and in

professional sports retweeted it like it went viral right when you wrote this thread about hey i got 12 000 followers in four weeks pretty much 20 of the comments were it's only because you know me and plena yeah there's but the point is the content's good yeah and some people realize that obviously right um my favorite is who is the guy who was taking the threads and kept driving kevin g we're not we're not gonna we're not gonna give kevin g's twitter account out because i don't know if he wants that i don't know if he listens to this but shout out kevin g you're all over it man i appreciate it he's a homie yeah he literally people were talking junk he's like the bouncer of twitter for us and he was just dropping the threads and being like yeah i'm sure i'm sure

oh yeah pom's got 11 000 brothers i'm like dude this guy's legit all right so let's get into stories what was uh let's do the fanatic story first michael rubin and fanatics you just did that one people loved it tell us that story all right fanatics uh a lot of listeners probably know michael rubin in some capacity he's a he's a minority owner i think the third largest owner of the philadelphia 76ers he prefers co-owner co-owner whatever whatever he wants to call himself yeah he's he's an owner he's he's got as mark cuban told me on my podcast he ain't in the draft room he ain't in the draft room though that's for sure but he sits courtside he sits courtside he actually may be in the draft room we don't know how i'm sure he could flex his way

yeah cuban was talking about somebody else when he said it but that's that's true that's how that's how cuban determines whether you actually own a team or you're a part owner is he goes are they in the draft room yeah all right so back to the story fanatics uh this game about fanatics raised 350 million dollars the other day in series e funding um and basically he was just sharing the story of of what ruben did with fanatics he acquired fanatics in i think 2011 but what was he doing before you acquired fanatics okay he started uh gsi commerce right what was that gsi it was a it was a commerce facilitation business like e-commerce for online retail he was basically early to the internet and he figured out how to build e-commerce tools for the internet for the

internet yeah okay so gsi commerce was like a big company it was a big company yeah right and he buys fanatics you remember how much he bought it for uh i want to say like 275 something like that a couple hundred million a couple hundred million and fanatics had been around for 15 almost 15 years by now, right? They started as a local retail shop, built their way up. Guys were super smart on the internet too, all that kind of stuff. So it was a legit business. It was a real business. All right. So Ruben buys it for $275 million, give or take. This is like 2010, 2011? 2011, yeah. All right. And he integrates Fanatics into GSI Commerce for a couple months.

Yeah. So later that year, GSI got bought by eBay. For how much? $2.7 billion? $2.4. $2.4? Whatever. Okay. All right. So you want to tell the story? No. i thought yeah i'm good with the numbers all right okay yeah he's a numbers guy uh i don't even know how to use excel

all right i taught him a little powerpoint earlier today for all bro come on don't lie to people on here hey that's my thing powerpoint all right so 2.4 billion dollars ebay buys uh gsi commerce in 2011 what happens uh so ebay consumes the e-commerce business or the you know the tools the tools of gsi uh but decides that they don't they don't want the assets that are you know non-critical to their core businesses okay uh which was fanatics it was a couple other la la la la there's it was basically e-commerce shops that were leveraging the gsi tools that he owned that he owned so he was trying to vertically integrate back in 2011 like e-commerce stores with uh the tools and they

basically said, we just want the tools, like take these things back. And what, they sold it back to them? They sold it back to them. But the funny part is they loaned them the money to buy it back. Oh, okay. All right. So basically Ruben buys back Fanatics, Rue La La, and a couple of other assets. And then what happens to Fanatics since then? So Fanatics became, you know, he just took off with it, right? He went and got, you know, league partnerships with all the major leagues, baseball, MLB, NBA, NFL, right? So he's the exclusive merchandise distributor of all those leagues, right? So when you go to the team store, it's Fanatics gear, right? It's shipping out of his shop. Oh, okay. So he basically went to the NBA and he said, hey, the NBA store-

I'm going to handle all your merchandise. I'll run the NBA store. I'll run the San Antonio Spurs store. I'll run the Philadelphia 76ers store. Yep. He got partnerships with all, and they're investors too. They invested money in the brand, in in the company fanatics and if i remember what you wrote uh fanatics raised like 1.5 billion before this last round so he's raised about 1.8 billion for it and it was recently valued at what 6.2 billion 6.1 6.2 yeah okay so basically he he bought back fanatics for about 275 same price basically what he paid what he paid for a couple of months before uh and he's growing it down to a six plus billion dollars plus billion yeah and the best part is they have all those contracts run

until at least 2030 so he's in a good spot yeah and he owns an nba team or he's a co-owner so that i don't think that they're gonna screw with them no they're not gonna screw with them right and well they're equity investors too yeah right damn that's pretty good business yeah i mean the their their incentives do we see their lives go public they're going to yeah that's why you raise the money yeah oh you raise the money to go do that they're gonna go public all right so that's a fanatic story is basically an entrepreneur built a massive business sold to ebay for 2.4 billion bought back some of the assets using ebay's money and then he basically he's now scaled that into a six billion dollar business so like shout out my uh michael rubin dude knows

what he's doing uh highly suggest watching michael rubin's interview on the breakfast uh breakfast club i can't say that word uh you want to say it five times fast no and uh he basically talks about his relationship with meek mill and uh criminal justice reform definitely worth watching it's on the email all right it wasn't the email that's how i discovered it um what story you want to How about next? What's the junior guy? Yeah, that was probably the second most popular one. Junior Bridgman?

Junior Bridgman, yeah. What's his deal? He's a basketball player, NBA player. Drafted in, I want to say, 75, 76. He was a top 10 pick to the Lakers. Got traded immediately in the Abdul-Jabbar trade. Eli Manning style? Eli Manning style.

Well, I don't know if he forced his necessarily, but yeah. Shout out Eli. For those that don't know, Eli Manning got drafted by the Chargers. Yeah, forced to trade immediately. and he was like i'm not playing for you guys you have to trade something's telling me his dad had something to do with that too they traded within minutes yeah so bridgman uh got traded the bucks he's a good player he was everyone you know i call him a role player people were pissed off he's a good player he wasn't he wasn't a scrub but hold on but he was a role but he was a role player he

was a role but he was six man i call that a role player how many games did he start at he played what would you tell me 800 something games yeah so you know the the the stat wasn't recorded for the first couple years but the guy started 50 games in his in his 12-year career so all right He played a lot of minutes, but he's a role model. He's coming off the bench. He's coming off the bench. Sixth man. Sixth man, yeah.

So, well, the point of that is that the most he ever made in his, this was late 70s, early 80s, right? So, they weren't making $25, $30 million a year like they are now. The most he ever made in a single year was $350,000. Is that inflation adjusted or that's actually what it was? No, that's actually what he made at the time, right? So, $350,000 at the time, playing for the Clippers, right? This was like $82, $83, something like that. Okay.

so this guy he i mean he obviously had the knowledge to know that that money wasn't going to last him forever it's a lot of money right but especially at the time but it wasn't going to last him forever he wanted to figure out what he was going to do once he was done playing okay so he starts working at wendy's in the drive-thru which like oh yeah come on there's a a guy an nba player who's the sixth man like coming off the bed like getting minutes but yeah he plays like 25 30 minutes a game ends the game in his sweat and taking the paycheck home and he's in the it might have went to wendy's after wendy's drive-thru well the funniest comment i heard was like people were like jordan was legit playing against fast food workers

because like i mean the joke is jordan played against scrubs but he was playing against fast food workers all right so why was he why did he go and uh join the wendy's drive-thru he wanted to learn the business right he wanted to he wanted to see the fast food the fast food industry right he had an interest in it he wanted to learn more about it and specifically wendy's he wanted to see the culture of it right see what the deal was how it worked everything like that because he knew he wanted to potentially invest okay so he did that dude is due diligence yeah with like with the wendy's outfit imagine could you imagine an nba player doing that now no no i don't think i could a single one can you imagine especially not one getting 25 30 minutes

can you imagine like pulling up and seeing like nate robinson behind me on the register yo nate you back there shout out nate robinson yeah all right go ahead uh so yeah he uh he works there and by the time he retired which was maybe two three four years later um he owned three of them already so he thought he owned three when he owned three by the time he retired okay so he obviously liked the business model um picked wendy's because he worked there thought the culture was good thought he could uh you know start buying up different franchises so he got three of them within the next we'll just you know do the fast track version 20 years within the next 20 years he owned like 150 windies and like 120 chilies all right so he was like the magic he was

like yeah like the magic johnson of his age basically yeah he's all all over wisconsin illinois like all over the place he's he's buying a fast food restaurants so he owns a bunch of them he's worth a few hundred million dollars he's got um you know his kids are working the business with him and everything like that he gets approached by coca-cola to do a uh friendly or uh not friendly no friendly friendly friendly so he had always i guess the story was at some point he he always loved the brand i don't know if as a kid or as a player or whatnot but he was always fascinated with their branding and their storytelling and everything like that with coca-cola with coca-cola so when he was approached i think there was some combination of coca-cola knew he'd be interested

and he kind of wanted to get out of the fast food business a little bit he owned other restaurants like local restaurants but part of the deal was with coca-cola he had to sell his fast food chains so so he sold off the fast food chains like 200 300 fast food chains yeah okay what'd he get in they just pay him so no so he didn't sell him the coca-cola he just he sold them to whoever right okay you know he sold them and coca-cola named him made him the exclusive like they have bottling and distribution contracts right with all with all these different companies and they named his company heartland uh the exclusive bottler and distributor of coca-cola in like you know three or four or five states so like and like that may not sound like a lot

but like coca-cola is huge right yeah and wait like when was this this was uh i want to say 2011 okay so the last decade yeah he got the exclusive rights to coca-cola uh bottling and distribution in multiple states multiple states or like you know at least like portions at large portions of states right all right so the maps kind of get to the punchline how much is he worth know 600 million at least that was like two three years ago they they valued it at 600 million well really the best part is like i don't know i don't know if other people watch the interviews i put in the thing the guy is like insanely humble like he you watch interviews he's like oh i'm just i'm the least important guy in the entire building you know all the workers are the ones that make it

run like he's a great guy and he still lives in so he played basketball at louisville uh still lives in the area contributes to the university just a great guy got it before i forget you can subscribe to the email what's the url read huddle up.com read huddle up.com you guys see how i pretend like i didn't know i know that read huddle up.com all right uh next story is uh there's two brothers yep who basically did nothing but made this was hundreds of millions of dollars oh this is the first viral one this is the one that got 20 000 favorites on two weeks in 11 but who's counting 11 yeah you are all right so what's this story just every night joseph uh sometimes i i refresh refresh sometimes i text him in the morning i'm like stat check

i did it with subs and and he tells me immediately we'll get we'll get to where that's because i'm up that's because i'm up yeah we'll get to where you're going but uh what happened with these two brothers at aba ozzy and daniel silna so they were their two brothers they own uh an embroidery company right so they had they had some money to start with uh but they wanted to own a basketball team and they were actually pretty smart in the in the fact that they knew that the, or they had a feeling that the ABA and the NBA were eventually going to merge in some capacity. So they ended up buying an ABA team, I want to say for like a million dollars, right? And it was located somewhere else. They moved it to St. Louis. And within like one to

two years, the NBA decided like, you know, the ABA had some good players, the NBA had some good players. They wanted to merge the two leagues, like decrease competition, increase, you know, viewership for the NBA. The NBA was a bigger league at the time. It was kind of a no-brainer for the aba and majority of the the owners were under the impression that they wanted to join the aba right so the nba decides to do that uh but the catch is only four out of like the seven teams can join right so and they pick the teams so the st louis is left out right they have no opportunity to join the to join the nba um so they got to take a deal of some sort right and what about the other two of the three so so one of the teams the fifth team we'll call it was uh went bankrupt right

after the last season so they're just okay so now we're down to six teams down to six teams so the one of the other two teams now um accepted a payout of a million dollars cash okay so they take a million dollars cash maybe two million it was you know a single digit single digit million small amount they take that and they just run flat take the cash done yeah okay so cylinder brothers are like they're what i read is like they're super pissed off still that they're not you know joining the nba so they and their lawyer decide not to take the one two three million deal uh they negotiated a combination of cash and media rights future media rights okay and so they take years is this isn't like the 70s yeah yeah like early on before the nba exploded really right

like like maybe early 70s right okay so the nba like before magic before bird like all of that right before the 80s whole like explosion and keep in mind the nba wasn't even on the playoffs weren't even on tv at the time right so like and they still bought the media right well that's the but they got given they got one seventh of what all the other teams would have got right and their thinking was there were seven teams wait there was seven teams in aba and they they negotiated one seventh of each of the four teams that went their media rights okay so there's four teams that go to the nba and they said hey you owe us one seventh of whatever media rates you forget yeah okay their thinking was right there are seven teams they're one of the seven they

deserve a seventh of whatever each of you guys are getting because you're going to the league we're not right okay so so it's actually a pretty small amount yeah i mean you would think right well and at the time the other teams agreed to it because it basketball wasn't really on tv right like it was but it wasn't the playoffs weren't big like if anything they were on it like 11 o'clock 12 but no one was watching him right it's not what it was the best players weren't in the league yet all that kind of stuff and they still got some cash they still got some cash i want to say like a million bucks or something like that it was basically like half of whatever the other team got okay right so but we're talking about one you know two million dollars at the most so they got

some cash and then they got the media rights the best part about the deal those media rights were perpetuity right so like that's wild so they still had the media rights up to a couple of years ago yeah up until i want to say like 2015 something like that all right and how much money do they make between that uh when they signed this deal in 2015 like 300 million 300 million 500 million 500 well so they end up settling it i think it was 500 million yeah but they end up settling it right yeah so okay but hold on but so from the time they signed this contract they get let's say 500 million yeah and then in 2015 the nba comes in and says what yeah we're about to broker a new deal with the networks we want out basically which they had tried before and basically you're

not coming with us yeah well i mean yeah the the contract had been tried to break been broken like 10 times at this point so the the other interesting part is the lawyer he it's an ironclad contract They couldn't get out of it. This guy got 10% of the deal. Okay, but hold on. So 10% isn't a $500 million. It ends up being of $800 million. Of $800 because they gave him an extra $300 million to get out of the contract immediately.

So basically, these two brothers negotiate the perpetuity one-seventh of these four NBA teams' media rights. It ends up they make $500 million through 2015. The NBA comes up and says, dude, you guys got to stop. We'll pay you $300 million to go away. yeah they agree which is a total of 800 million dollars yeah but you're saying that the lawyer who negotiated all this and created the contract got paid 10 of everything the whole deal the whole deal so the brothers split 90 they just got 45 i assume right they split 90 and then the lawyer got 10 that's crazy wow but i mean so you and i talked about this like the lawyer kind of deserves

oh i think he deserves a good amount of money i mean it is what it is they tried to break the contract multiple times they try to break it he did a good job like think about it imagine if they broke it right like they would have paid him anything he wanted to get that contract good right so the guy's got plenty of money though all three of them yeah that's wild it's wild in perpetuity in perpetuity whoever from the nba brokered that deal is an idiot yeah well the worst part it's with the teams right so like the teams are the ones paying them oh like the all the teams don't owe him money it's only those oh it wasn't the league so no it's like the spurs like a few like four teams they just paint them every year so those teams are like damn we gotta get out of

this and adam silver's commissioner's like are you guys like what the hell are you guys idiots yeah like come on they've been trying to get out of it for 10 years do you think adam silver like called the brothers and was like look man like we'll get you like like box seats well i think what happened was i don't know this to be i guess true to some extent but the rumor is that one of the brothers got sick and was like wanted to get out of it a little bit and what they you know 800 million's enough at that point right so like it was hot yeah all right next story joe burrow joe burrow we're not gonna say his name uh his nickname on here but joe burrow's the man obvious for obvious reasons uh tell us this story about joe burrow that you tweeted and everyone

so yeah this wasn't even uh an article right this is just like this is what's going on with the ncaa right and i'm sure a lot of the people that follow me on twitter know my feelings about kind of the ncaa are you big time enough now to say like no i'm just saying like twitter well these people probably don't but like you should one but two what's the twitter account at joe pavliano i looked in the camera when i did that you looked in the camera when you said yeah just to let him know more convincing yeah uh yeah at joe pavliano yeah so i tweeted the other day and i'm like the worst part about this whole thing that i think some people aren't really thinking about right is like the opportunity that one year can have on a player so my whole thing was joe burrow last

year going into the year if you look at mock drafts from that time or whatever like the scouts will tell you all those guys he was projected a sixth round pick like just well but explain why he was a sixth round pick in terms of where he was coming from switching school yeah so he went to ohio state right he was behind two multiple guys that started in front of him he lost out on the starting job again um so he he wanted to transfer he transferred to lsu and his first year at lsu he was like decent right like he was he was not great at the beginning of the year they switch offensive coordinators he was good at the end right so like he had a decent year but people didn't really know what to expect he's not like he wasn't like some big arm type talent guy right so

six round pick six round picks are like on a quarterback that's like a flyer right like you know what i mean like a tom brady or a complete bus all right well he's an outlier that's what i'm saying it's a flyer yeah so like he you know at that point 199th which is the sixth round my uh math guy my my point of the tweet was right the first i picked the guy that was picked first in the sixth round right so i forget i think it's you know pick 180 or something whatever it was he was picked first of the sixth round his contract this year he got uh 200k guaranteed right so he gets a couple million over like four years but the only guaranteed money is two hundred thousand dollars he can be cut whatever and he that's all that's the guy who actually went first in the

sixth round first in this year's sixth round that's what he would have got so my whole thing was right like joe burrow last year probably less right because the contract's going up mostly every year he would have made roughly two hundred thousand dollars guaranteed right if he didn't play the season it had gone where the season was canceled if he went out early whatever right like if he would have got drafted last year at the current mock draft position he was supposed to be at instead he wins the national championship smoking cigars yeah he's going to the white house doing dance quite possibly like the best season of any college player ever like you know just lights it up right then what happens he gets picked first like he just gets picked first

so he goes from six to first no he goes from sixth round six round to first overall okay and so what's the difference in money uh he made over a slightly over 30 million guaranteed his whole his whole contract is it's like 30 million and it's all guaranteed the entire contract's guaranteed okay so it's preset numbers basically the difference between being a six round pick like the scouts thought he would be making 200 000 guaranteed so he makes 30 plus million dollars guaranteed by being the first overall pick yeah so what's your point in the story point is one year can change your life right i mean okay tony rob i'm just saying well yeah i mean i don't want to you know i don't want anyone crying out there or anything but yeah but no no but in in uh so i

agree one year can change your life uh and the best part is do we know if the story about joe burrow's dad was true or not i i don't i don't there's a rumor we're gonna call i don't think that's true but i've heard it enough to where it's kind of like if it's not true it's a great rumor yeah uh the rumor is that joe burrow's dad is one of two people who went and bought is it he bought he bet he like bet on him to win the heisman right or something like that joe burrow was gonna win the heisman and the payout was like obnoxious it was a mass thousand to one or something like some crazy there's like a the the rumor there was a ticket floating around or something and people started claiming that it was his dad and there was only two people that bet it and one

was his dad because who else would be crazy enough to bet that right like but we don't know we don't know we don't know if it's true or not but um all right but your point was about the ncaa season ncaa season yeah what about it well they're like it looks like it's going to be canceled at least in some capacity right so these players that could do something like joe burrow right a six round pick somebody likes it could improve their stock or some guys may fall but a guy like burrow who improved his stride like he's an extreme example obviously but there's guys that will do that right some guys that go from second round to first round third round to first whatever right guys improve their shot guys fall but the guys the the point is they don't have a chance this

year right like there's they don't have a chance so burrow one year that he of college football literally changed his life forever and he said it right he admitted it and and so did coach oh and i love coach oh by the way i know you do right can we talk about it for a second yeah we can talk about because yeah so for those that of you i want to real quick he he uh i saw a quote from him right did i i might have shared this with you so someone asked him like about playing with the covid 19 going around or whatever and in in just like this just shows you coach oh right but what's his name coach or orgeron yeah and he's a uh for those that don't know this is important for the story he is a uh barrel chested old school football coach with the deepest most southern

louisiana cage it sounds like he has strep throat like if you just listen to one interview you won't regret it go go tigers yeah that's basically how he sounds yeah all right so what does he say when they ask him about playing in covet 19 something something along i don't want to butcher the whole quote but something short and sweet like uh call it call us at midnight we'll play in a pasture he's basically like we're in louisiana we'll play anywhere anytime anyone right call us at midnight my boys come out strapping up playing the past right in the past you have a dream type type stuff right i just like how he ends every interview with the tigers go tigers every single interview it's unbelievable that's literally how he talks like i always go out and pass the

strapping up and go tigers yeah i mean like do you remember the video of him running which video so there's a video of uh coach oh some it's like a like a it's got to be like a frat boy or something in uh at lsu or in louisiana yeah he's leaning out his window and he's recording and uh coach o is running with athletic shorts on sneakers and he's got his shirt off and his shirt's tucked in like the uh the waistband yeah and he's basically shuffling he's not even running he's basically just it's like as if coach o had run 37 miles and was just trying to keep one foot in front of the other and he was just running you know running by and they were just like beast to be fair we don't know how far he ran we don't know how far he ran but i doubt it was 36

his look hot as hell outside yeah it did i mean we're talking louisiana yeah summer and somebody was like uh i saw he was drenched like i saw a meme that was like uh uh you can't keep this boy from a from a uh gumbo coach after eating crawfish something like that yeah all right so long story short is the n uh ncaa football season do we think it's gonna be completely canceled i you know i I've been saying online that I think it is. Do we know what leagues have canceled it? Yeah, Big Ten and the Pac-12 along with some independent schools and the Mountain West and a few smaller conferences.

What about the SEC? They want fans. Who's it, the South Carolina? South Carolina, yeah. Ray Tanner, the AD there, athletic director, he thinks they're going to have 20,000 fans in the stand. The SEC to me is just on a completely different level. The SEC is like, man, y'all don't want to play real football.

yeah like they almost want to like we're gonna have our fans there they almost want to prove right like that they're the dominant conference they're like we're not only gonna play we're gonna have fans right yeah go tag us yeah we'll see i mean same thing with the cowboys like uh jerry jones says that they're having fans it's like yeah jerry jones is crazy yeah i mean whatever all right so do we if the ncaa season is canceled then they're just gonna try to play in the spring yeah so there's been a few proposals around like you know the uh purdue coach came out with one like some guys want to play an eight game season so basically they want to play like a mini season and try to squeeze it in from uh whether it's january or early february uh like a two three

month season before the nfl draft but do you think that's gonna i don't know right like my issue is that a lot of the the best players probably won't play right so like you're probably going to get some version of a watered down season. Can you tell a story about the NFL guys who could opt out and get paid more money, but none of them knew about it? Yeah. So they changed it, unfortunately. Oh, okay. At one point, there was a stipend available. So 150K, the NFL was offering any player who opted out. Based on COVID concerns. Based on COVID concerns. So if you said, I don't feel comfortable, I have preexisting conditions, whatever it was, you could opt out. and if you were tom brady or you were a no name you were eligible for 150 000 same price for

everyone yeah okay and so your argument was i was like if you're an undrafted free agent opt out right now so basically if you didn't get drafted in the draft yeah and you think you might get cut you should opt out immediately and take the 150k and then just come back next year yeah so the argument right is like these guys are long shots anyways right like long shots like some of them make the team some are like in some capacity injured reserve whatever like some of them may make the team but this year there's no preseason there's no there's barely any there's like eight padded practices right so like training camps shortened conditions are different like people are incentivized to keep veterans that know either their system or have been around the league know

what the deal is right and chad ochocinco would love these preseasons he'd be back he's like i barely got a practice like all that right so yeah but the point was like right like you're a long shot to do it it doesn't cancel your dream of playing in the nfl right it just like delays it year so you can still come back next year and play uh you're still with the same team your contracts reinstated whatever you were signed with previously but most of these guys are signed the average like some guys get whatever a hundred thousand dollar signing bonus but the average because most of them get zero is like 10k so like most the average undrafted player is getting like ten thousand dollars of a signing and that's all they're guaranteed so once they get that if they're

cut they get nothing so do you want to take 150k and sit out a year practice and get another shot and get another shot you still can play right so that was that was my whole argument but the funny part is right like they changed it so it's uh it's no longer like a stipend to free money we'll call it it's a uh it's a loan on your contract so like if you don't play the next year or whatever you owe it back can can you uh claim that you're the one who found the loophole i i don't know guys were can we tell that don't say any names but there's somebody that you know who knows an nfl undrafted free agent and they were missing call and there were nfl players that we're unaware of this and we're like wait can i do that like like calling agents like tell me the

details so i can call my agent right now yeah so like guys were interested and you know it's it's tough to tell like obviously the negotiations are fluid and you don't know like when the rule actually was discussed or changed or whatnot but that was the rule they changed it later on like a week or two later so you know i'm not sure how many guys would have taken it but there's been like 60 opt-outs or something like that yeah you've been hot on twitter like like uh you know like in uh nba 2k back in the day like you could be like no they'd be like you hit two shots no no that's why i throw the fire on everything all right no you stole that from me but uh who's the craziest person who's dm'd you so far dm'd me um he keeps texting me like random people who dm

him no i don't know i mean who's the one that's been most shocking was it when rovelle retweeted you i was pretty shocked about that yeah because i like rovelle was like one of those guys that you like like i always grew up like reading about or whatever like everyone has you know whatever like you got him one time too he said he didn't know the story he was like i didn't know this one and to be fair i i dm'd him or whatever but he retweeted it and then i dm'd him i was like you know chatted with him but he responded like credit to him super nice guy and everything but but the one time i was surprised what was the story that you told and he and uh i think i dm'd it to him and i was like yo rovelle uh uh look at this or something he was like i wrote that story 20 years

ago he was like that's how old i am he's like i wrote this story six that was the basketball one the story yeah yeah and then you when you tweeted what was the one that he didn't know that he viking oh so the vikings one's a good one oh okay what's that one in just real short the gm he negotiated a deal where he got 10 of all suite revenue like in the old state of the metrodome yeah like luxury suites the boxes etc but he got it for all events like like the university of minnesota played football games there the vikings obviously did right you got 10 of all box revenue in the stadium uh because they wouldn't give him a raise no so it was like the situation's weird like vikings fans even argue about it today like the guy basically like had a stranglehold on the

owner yeah well they don't have a lot to argue about yeah he was he was the gm he came in like real hot he got them to a super bowl they didn't win but like you know he had a lot of respect around the team they wanted to move stadiums it was like kind of a power play he tried to get them to move somewhere else the owner wanted them and the backers to move to a new stadium so he negotiated as in like i'll keep you guys he was named like the ceo of the the construction company that that that like developed the stadium so i don't know how he got that but like this also wasn't known like he was there was like a lawsuit going around about like ownership of the team and different percentages and whatnot and it came out then so like no one even knew about this and so

he made he ended up making a couple million bucks yeah yeah through this well yeah so they tried to get out of it obviously also he was getting like like two three million bucks a year and then towards the end it was like 12 million bucks a year so he got he made some good money a couple maybe a couple do you think he made more money from the box sales or from being ceo of the construction company i don't know how he got that i mean that was probably part of the scheme but that's absurd all right so and rovelle didn't know that story so when he retweeted it yeah he retweeted and was like i didn't know this one or whatever look people give darren rovelle a hard time but he's actually a good guy he's a good guy yeah we're we're fans um all right so he so him

who else who else has been crazy i don't know i've been like davis no he followed me which was no but did he retweet anything no he didn't retweet it what's up man tory smith you know yeah uh you know amazing football player he retweeted one it was delvadova delvado followed followed um yeah i don't know well you got people from espn nbc fox yeah a bunch of reporters and stuff reporters right like yeah do you think that they're going to start thinking that you're doing your you're you're doing their job for them and they're just gonna start repurposing it i don't know you gotta there's a difference right i'm not trying to like uh i would say like break stories right like i'm not confirming what are you trying to do along provide cool content go viral

like that's what it is yeah they're trying to like give you give stuff on twitter people want to see like no one cares like so who the mariner signed is their official vodka partner you know what i mean so is it fair to say that darren rovelle is trying to provide facts and information reporting news and you're trying to go viral yeah yeah that's fair it's like different but rovelle's cool because he does like a little bit of both right like he's got like a little bit of he literally created like the whole analysis of business and sports behind uh or business and money behind yeah and people see him as like rovelle you know what i mean not like a network or some something like that yeah that's fine um all right last one i want to talk about is lebron

braun what what uh what was the thing you tweeted about him you're going viral right like like right now i kind of want to check the phone he's going viral yeah uh lebron as part of a deal with uh he did like some deal with a marketing arm of fenway sports group who owns the red socks and liverpool and and a few other sports teams and in instead of a cash payment they owed him like six and a half million dollars and instead of a cash payment he took they just bought liverpool liverpool at the time was undervalued and whatnot they weren't very good at the time and uh he got like two percent of the team for the six and a half million instead right so they they were like instead of cash we'll just give you an equity percentage in this team right it's like when beyonce took the

equity in uber rather than took the cash for the same chris for the concert right and it ended up being worth 200 million dollars yeah so she killed it and that's where it's probably the pay me in equity sign basically and which planet tweeted at you she did she got a lot of likes too yeah all right so what happened uh lebron so he got it for like six and a half million uh well he got it for free but they owed him six and a half well he didn't get for free they owed him six and a half million right yeah but he didn't put any money he didn't put any money they owed him money equity yeah they owed him money and instead of getting cash he was like give me the equity so they gave equity uh you think that he like hit him up it was like yo pay me in equity i don't know people

online are like oh his business partners did that like he didn't i'm like i don't carter's real yeah that's like you don't think lebron signed off on it to somebody like you know people are like oh it's six and a half he's set it's like six half million bucks a lot of money i don't care who you are right like it's a lot of money so he uh he's got that billion dollar nike deal though i don't care i know i'm just saying you throw away six and a half million no yeah so whatever he uh he takes the deal it's worth 45 million now pretty good investment that's nine years later seven acts almost seven acts in 10 years nine years something like that yeah that's not bad at all pretty solid and he owns part of liverpool right and people are like so he's been to a couple games now nike's

their sponsor so he wears a jersey around and everything so he's uh he's got a good thing going with them do you think that uh drake got paid by nike to do his recent uh music video in the nike warehouse i don't know did you see the meme though of him uh running routes yeah they said yo drake You ain't shaking nobody. People said Eli Apple could have covered you. I was dying because we're Giants fans. Damn, man. Yeah, I was like, that's bad.

Come on. Don't do that to my guy. That's messed up. Yo, Eli, man, that's not true. That's bad, man. That guy's an NFL player. It's Drake we're talking about. Yeah, Drake can't even jump.

Yeah. If you haven't seen it, it's a terrible route. But then he's smooth on the jet skis in the middle of the lake at night. He's smooth, yeah. It's all right, but his route running sucks. Yo, Odell, you got to teach Drake something. because that was atrocious yeah that's pretty bad it looks like when you're drunk at a summer beach party and you're like your friend's like yo go long on the beach and you're trying to run

in sand you can't really get your legs moving that's basically what it looks like he gave like a head shake only like the body didn't move like the the hips nothing moved just the head you ain't fooling nobody like the cameraman didn't even move it was bad it's funny though shout out drink uh all right so what's the point with lebron basically just like investor athletes yeah i mean i think it's like you know is it investor athlete or athlete investor i oh that's a good one yeah um i think it used to be probably athlete investor right like they used to just do like you know one of the articles i wrote that that went that did pretty well was like athletes are transitioning from being more like uh you know doing like traditional brand marketing deals or

brand partnerships where they just receive their typical uh you know fee for marketing the product sponsoring the product tweeting it out whatever right you know sponsoring it are you getting politically correct you just says well it did pretty well well are you just gonna let me say viral it well it did go viral you know you gotta be humble sometimes oh well you're still learning all right so what else no so like the whole thing is athletes are transitioning they're getting smarter they're realizing that like the equity and things are actually what's gonna pay off right like which is a no-brainer at this point um so yeah lebron got equity in the deal it had massive upside so right like he may be able to do a vc deal or annual investor or you know some type of

deal like that where he can put in a couple million bucks and get a similar return but that's kind of you know far and few in between like those blaze pizza right yeah well that worked right what was that story so well so the the coolest part about that story i don't know all the numbers about like valuation today but he's supposedly it's made a couple hundred million dollars he owns i want to say like 10 of blaze pizza no no but but the story was he had a he had a deal with mcdonald's an endorsement typical endorsement deal okay i don't know if they how much i don't know 100 million yeah i mean it was like a multi-year deal a lot of money a lot of money they owed him whatever over multiple years and maverick carter shout out maverick carter was

like uh dude there's this chain blaze pizza that's like good and it was like i don't know at first it was like this is a great like deal but it was like dude this chain's good like it's like legit pizza it's good it's gonna like pop off maverick carter's very smart yeah he's smart and and that's a good guy to surround yourself with so like whatever and just happens to be his best friend happens to be as well yeah and like a lot of he put in the work right like he had and what do you have an internship at nike right like oh yeah he wasn't like oh i just want to like be on the payroll like anybody who comes at maverick carter uh what romeo rich paul right rich paul lebron james all those dudes they all know what they're talking about and all the haters

on twitter can shut up stupid yeah stupid so so he gets rid of the mcdonald's and so yeah i i don't know if he had a year left or whatever but they wanted to like renew basically and and uh maverick carter was like dude we should check out this blaze pizza equity opportunity instead so like there's an opportunity to buy in you can own 10 of the deal they only have one or two restaurants right now but like they're looking to expand i think we can aggressively like go without california so i want to say like the story is like lebron went to uc santa barb or something and tried it and was like yo he's like israel pizza like this is yeah it's real and so they they ditched mcdonald's who at the time lebron tells a story like uh what's that show kneading dough or whatever

he does uh there's like a kneading dough is like a thing maverick carter produced that was it's like all these different athletes go and uh they'll talk about like different financial stories what their best investments were what they're stupid you know like different things like that they just put on like draymond green was on there lebron like all these basketball players so he said on kneading dough that uh he was like scared at first because he was not scared maybe is the right word but he was like i'm giving up you know 10 20 30 million a year with mcdonald's to do to put my money into something that i don't know anything really about so like let's research a little bit let's figure out what the opportunity is and the story is right eventually they do it

they get 10 it's worth a couple hundred million dollars now right so good deal yeah great deal yeah he's like 10x you think maverick carter's put his own money in i'm sure he got something yeah yo shout out yeah i'm sure i mean to be fair he just to be very deserving similar of course right but but now uh the whole idea is there's athletes now trying to start companies as well yeah so how does that work what what is is it lebron who uh so he he did one with ladder right so he's got like arnold schwarzenegger cindy crawford lindsey vaughn all right so arnold schwarzenegger lebron lindsey vaughn and who uh what did you say cindy crawford oh cindy crawford all right so those four came together yeah there's a couple like you know uh funds or whatever but

like yeah they're the majority equity holders i want to say right and they created ladder which is a you know health and nutrition wellness company okay um they do like protein powders energy stuff like that right um and they're they basically were like lebron's whole thing was he he claims right that he was as an athlete with after games didn't have the right protein powders or something always had his trainer said something was always in one that he couldn't have or whatever he's like let's just create our own and it's supposed to be like the cleanest healthiest product on the market um and what they did is basically like let's let's develop this product let's push it out through our social channels right like drive all the costs down for us

and see how much we can sell them we'll be majority equity holders so i don't know if lebron owns like 25 or 20 or whatever but he owns like a decent stake for not putting in i'm sure too much money right i feel like that's what every athlete's going to do in the future or trying to eventually probably right let's just go finally hey that's a great entrepreneur like here's an idea i have i have a massive audience i can just push the product through there right yeah it's kind of like a no brain but i want to own majority oh yeah because think about it right so like the example i used in the article was pat mahomes who has done extremely well especially over the past like six months right like he yeah he's killing it pat mahomes has money falling out of his ears

his pockets literally when he walks down the street money's just laying on the floor behind him the guy i read an interview he's like uh they're like what have you bought since you got you know your 500 million dollar condo he was like nothing really like nothing and then the next day came out he bought into the uh kansas city royals i was like i just bought a t yeah he's just i just bought some equity in mlb team which is cool right because he you know he plays there whatever so he's gonna be there for a while uh but it's different because the deal he got with biosteel another nutrition company he you know everyone was like applauding him because he got some equity but how much do you think he got right like one two percent like right like a couple percentage

points not much like because there was cash involved there's equity he's really just a spokesperson or a sponsor right he's a great face for it but he's not gonna make like a killing off it you know what i mean like you got to get a larger percent to do that and those the athletes can do that through their social channels and push it and everything and that makes sense yeah all right so what's next for huddle up huddle up keep going viral keep going wow that's do you wake up and you're like how do i go viral today yeah you know you gotta craft the tweets right nah um no it's just it's just putting out good content right like stuff people stuff that isn't like in the mainstream news all the time like cool investment deals different things going on

stuff like that all right so we're here at the end of week five yeah you're at uh 20 000 twitter followers 20 gone viral multiple times with thousands of uh favorites likes what the hell they're called now on twitter yeah you got thousands of email subscribers where are you gonna be in week 10 double right like oh that's it isn't that how it works you just bro you ever heard of exponential growth like like like viral means you don't just double and double the time yeah well like the one that got 40 000 if i keep doing that that was legit how many impressions have you done on twitter am i allowed to say that yeah uh in a month how many in a month like 26 million right and you started out the month with no followers no followers 26 million now i got 20

yeah that's not bad that's not bad can you get to 100 000 by the end of the year uh we'll see if i keep going viral is that scary are you scared of that no i'm not scared basically like halfway through august so you hold on a second you got september october november december so you got four and a half months yeah yeah i mean to get 80 000 followers it's possible that's a big goal obviously but it's like 20 000 a month it's only to replicate what you've done see i was thinking 50 000 by christmas 50 000 why are your goals so small i gotta get bigger goals just think a little bigger he's the numbers guy i mean if you're gonna go viral then go viral let's go viral all right because shouldn't you it'd be more likely that you go viral as you get more

followers that's how it works yeah maybe i think you're the twitter guy well technically it depends on how many of your followers engage with the content because if you have a bigger pool and a smaller percentage then actually they could suppress the content the engagement is good i'm just saying all right 20 000 followers getting that many so in five weeks where are we at they're gonna people gonna hold us accountable five weeks what you're coming back on the show oh yeah we're gonna double it you're gonna double in five weeks now yeah we've been going for five weeks so we got five more to double all right so you're gonna come when you come back in five weeks you're gonna have 40 000 followers on twitter let me put some fucking numbers um

yeah let's do that all right let's do that follow me i'll follow me on twitter at joe paul everyone helps are you let's do it are you are you begging for followers i'm just saying 40 40 000 that's no joke all so in five weeks you're coming back with 40 000 followers yeah if you do i'll let you do the intro if you don't i'm bang bang yeah you get okay and i get to do the intro i get to ask the questions you can do everything all right cool but if you don't come back with 40 000 followers i'm telling the story no dude see i already know his story you guys just saw his reaction story is fantastic it's the best story ever i mean it's good yeah it's good so now there's pressure yeah i gotta

get 40k i gotta get all right in five weeks you're coming back you got 40 000 followers you do the intro you could ask whatever question at what point like how's this storytelling gonna go if i don't get it like right off the bat oh yeah we're just gonna open up open up with that yeah we're just gonna be like listen let me tell you guys a story that might be good enough to do live like that might youtube and everything all right uh where can people find more about huddle up uh read huddle up.com where you can sign up twitter obviously i mean look i know you're new to the viral stuff you gotta have this on top all right read hello.com is where you can sign up twitter i need 40 000 followers so maybe i should have started with that at joe pompliano all right

all right um how do you spell pompliano p-o-m-p-l-i-a-n-o i know they're only used to the pomp out of that but just add on the l-i-a-n-o you should just make it at joe pomp it's not it's not available who has the hat someone's got it dude i don't know we got a cousin named joe maybe he's no it hasn't been tweeted out in years if anyone could help get that all right we'll do some big figure that out all right so at joe popliano on twitter go follow me need 20 000 or literally he's gonna get embarrassed all right read huddle up.com read huddle up.com any other places you want to send people if you want to go to the instagram but nah it's not necessary that your instagram game is weak compared to twitter what's your game like on instagram oh just post photos

of me and plinth everyone loves when i put plinth in the photos yeah well pauline is famous yeah so it's fine yeah joe's trying to go viral plena's over here just like she does i walked outside my apartment went viral yeah it's easy i breathe today people are like oh she's so nice people read mitre joseph's twitter uh notifications and people are literally yelling and screaming each other about like socialism and all kinds of crazy stuff people in plenas are just like i love this content i need that twitter account all right two questions uh and then you get asked anyone to end it i get to ask one yeah well oh shit you've listened before yeah uh favorite book most important book um well come on dude let's change let's change it i don't know if it's the

most important all right but since we're talking sports i'll give a sports one uh the score takes care of itself by bill walsh did you read the whole book read the whole book i saw you reading on the plane no i read the whole book and it's an easy read it's an easy read it's so easy joe could read it took me like a little while but it's a good read no it's cool it's he took over the 49ers he's legendary right like it goes through his whole process of changing the organization like super detail these my favorite part of the book is when he walks oh you see you read it yeah oh it's so easy you read it so of course i read it please i probably showed it to you you did give it to me i read it on the oh yeah i gave you my book yeah when you fell asleep i read the book

we were going to wait no i think it's on the way back from amsterdam uh i read it uh you know in one sitting flex um is when he's like he shows up and somebody doesn't have like their tie on or something he's like he's super detailed he's like yo you're gonna put the tie on and they're like what do you mean no one's coming in the office today he goes no we wear ties here yeah no he so one of the things i remember is he was like uh he had the receptionist he gave them like detailed instructions about how they had to answer the phone how they had to communicate like voice messages everything like that's how detailed he was he and this whole thing was like if everything's not perfect like we're not going to be perfect right so score takes care of itself yeah score

takes care of itself all right aliens believer or not yeah why i like i thought that i don't even know if you can do that question anymore right like there's ufos right okay but what does that do with aliens aliens are real dude why do you think we're trying to go to mars like like musk is spending billions of dollars trying to go to mars yeah so to colonize but like there's aliens somewhere dude do you think they're on mars probably they're probably gonna be hanging out up there when we get there what do you think yeah i mean there might be there i don't think they're on mars where do you think they are i actually think that you think they're here uh no but hasn't there been

like encounters with aliens i don't know like people claim they've like ufos no people claim i think what person claims that they met a crazy people you know by the way can i tell a crazy story real quick hell is here before we recorded this plane and i went to dinner uh so we were walking uh in new york uh east side thanks for the invite midtown man that joe lives next door his girlfriend's gone so you know he didn't go home alone yeah he's home alone like macaulay calkin without the shenanigans and so we're sitting there outside because you got to do outdoor dining in new york because uh andrew cuomo and bill de blasio are idiots uh so we're sitting outside and uh all of a sudden a guy walks by and you know uh when you live in new york you

pretty much can quickly tell like walk to the other side of the sidewalk or you're good uh when people pass by you get like a pretty good radar this guy was like uh you're probably okay but you know maybe just keep your eye up because he was definitely homeless he definitely hadn't showered in a while and he was walking and he had his hand out uh kind of out in front of him and sitting on his hand well in his hand was a piece of bread and sitting on his hand no lie was a pigeon dude so i love new york city but like so he walks by right i'm like he's like tweaking a little bit like it looked like i don't know if he was on drugs or not but like he kind of looked like he was you know a little jittery whatever yeah and so he walks across the crosswalk kind of walking

away from us and i sit up and i said look at that guy and so we you know finish our food pay whatever get up go to walk back and as we walk back uh a block away i see him and he's sitting on the corner uh on like a cardboard or whatever right and i swear to god he's sitting there he's got two pigeons, one on each hand. I said, this dude is literally the pigeon whisperer. It's like they're from home alone. I swear I've never

seen this ever in my life. This dude had a pigeon on each hand and they were chilling. That's what happens when you feed them. They were just hanging. He looked at me and gave me this grin and I'm like, hey man, you're cool with me, dude. Leave me alone. I'll leave you alone. It's all right. You get the invite next time.

Is it my turn? What's your question? yeah um stupid question no this isn't a stupid question at all it's a cool question actually all right you can't claim your own questions cool well we'll see what everyone else thinks all right it's stupid question if you could have any one person on this podcast that hasn't already been on here who would it be and why and why well i would have said you but now that you've been on i gotta pick somebody else no it can't be related to you either trump trump it just just like if whether you came on no listen if trump came on i wouldn't ask him a single question about politics i would ask them every question that people really have yeah like what like i would start out with

like yo dude how much money you got second question would be like yo dude what's up with all the gold everywhere like like you guys just got like gold on the floor like what's up with that well i would i'm not gonna be there but like if i was i would ask him what's up with trump stakes yeah trump stakes i'd ask about that next question would be like yo dude your hair real or like what's going on up there yeah it'd be like fit like all right so there's plenty of questions yeah yeah i mean i got these are off the top of my head maybe he'll do it if it's not about like another question i'd have is like dude why uh why do they give you such a hard time about your hair flopping in the wind and saying that you're orange like what's up how'd you get orange

right like like i would just ask him all the questions that people really want to know and i feel like if you went into the interview and he knew that it was like kind of joking around or whatever yeah he would actually answer them yeah well you saw i mean you ever seen the joke you ever seen joe kernan on uh cnbc people used to give him a hard time so he did a toupee yeah and so one day they sat him in a chair he's he's dude he's all time joe kern is the man yeah he's all time so they sat him down in a chair they brought out a uh a leaf blower and they had to put on glasses i swear to god they're he's he's tweeted the video before i think i've seen the picture and the hair is like blowing everywhere yeah and they got a leaf blow his hair to prove that it's

his real hair and he literally like trolls i've seen them i just love how he goes back on twitter like he don't care yeah they were like they were chirping i'm like ah you and your fake hair and he just tweets the video at them of literally a leaf blower in his head he's a big link guy he just throws the links back like not even he's like i don't even have time for words like just links here's the facts all time it's great so yeah so trump would be number one mainly i'm straight for that would be that would be a great i don't give a shit about the politics stuff it would seriously just be i want to talk to this guy about all the obnoxious like dude come on well you saw what's up with the twitter stuff like like what goes through your head before you hit tweet

the uh the barstool interview with him right like that but that but that was like it was in between right they were still trying to be a little serious but he was he was much more casual than i anticipated of course right like because i think he knew like a little bit will be like but this guy's not really gonna press me on anything crazy right like it was oh yeah this would be like the most fluff interview that's what i mean like he may be way more open and joking and all that so people would be mad about that that's fine but still like it would be people would watch though it would be hilarious yeah to hear trump have to defend uh why his skin is orange right or like or have to defend something why is it white here no and by the way like right or wrong not like an

attack way it's just like hey man look here's all the questions from the internet like you ever seen where they read the mean tweets yeah like i don't want to do read mean tweets with them i want to do like let me tweet out and say what questions do you have for me take the absolute funniest questions yeah and be like yeah what do you think about this because i actually if you crowdsource questions before that like that'll be an all-time list i feel like he would have hilarious answers to funny questions yeah yeah i agree be like dude like you know let's just start here like hey man uh how'd you pick which bathroom you take a dump in at the white house like stuff like that you know what i mean and he would be coming with wild answers

it's like a different one every day they're the best they're so good you've never seen one so good so clean all right read huddle up.com go follow joe at joe pompliano he's only got to get 20 000 in five weeks or i am telling an absurd story about him just please help that literally polina and joe's girlfriend know this story i told them i think somebody peed their pants in the car it was so i thought this story was like this was like a like young story like this was years ago i thought this story was forgotten about i thought it was i one day was sitting in the car i didn't even know people knew about it to be honest i was sitting in the car

and joseph was chirping in the back seat all of a sudden i said you better chill out man you better chill out and he thought i was joking and all of a sudden i whipped this story out from when he was eight years old and literally the look on his face he lost it you better believe though if we're coming up on that five weeks and i don't have anything close like i'm gonna start thinking of stories too i'm not coming here empty-handed like all right readhuddleup.com at Joe Pompiliato on Twitter. Go follow him. Help him out.

You know, pity follows. Those count. Those count, everyone. All right, see you guys.