The Prepper Broadcasting Network - Why Aren't Families Prepping? Jeremy Gocke of Entropy Survival

Episode Date: September 21, 2025

www.entropysurvival.comJeremy Gocke is with us today, bringing us insight on why many families aren't prepping in 2025 and how his company can help them! Interesting insight and a great company looking out for the AMERICAN FAMILY!!!Get Prepared with Our Incredible Sponsors! Survival Bags, kits, gear www.limatangosurvival.comEMP Proof Shipping Containers www.fardaycontainers.comThe Prepper's Medical Handbook Build Your Medical Cache – Welcome PBN FamilyPack Fresh USA www.packfreshusa.comSupport PBN with a Donation https://bit.ly/3SICxEq

It looks like there's some turbulence I've added. To continue, you found us. We are the Prepper Broadcasting Network. Your path, act as stability. It seems like despite what's happening in the world around everyone, there's still a big bunch of people who either ignore preparedness, prepping, survival, you know, emergency. mitigation, whatever, and it just seems like every alarm, every signal that could be going off across the world and here at home is going off. And there seems to be some kind of like disconnect between maybe I better fortify my, at least my own home, at least my drinking water, food

sources. A guy who's in the line of work that you're in, I mean, like, what do you think? What do you think it's all about? Well, yeah, I mean, it's a valid observation and something that, you know, we kind of noticed as we launched in Q1 of this year, you know, we had this kind of general sense of apathy, I guess, is the right word, or malaise, I don't know. And then, so we took that gut feeling, and fortunately, we had a few thousand, you know, let's say customers or advocates that we surveyed. And the lion sure of the responses as to why people aren't, you know, prepping, if you will, was that they didn't think it was going to happen to them, right? It's this. So you're fighting, yeah, you're fighting this battle against, you know, just general, you know, I guess human nature where people just can't project themselves into a worst case scenario, right? They don't, maybe they don't want to think about it or they truly think that it won't happen to them because they're not in a part of the country that has extreme weather events or natural disasters or, you know, they don't live in a big city.

So civil unrest is not going to be an issue. And so that's really what we found in terms of why there isn't like a bigger interest in prepping with all of the chaos that's happened this past year. I mean, really in the past five years, but really this year, I think we will all agree that there's been an uptick in a different scenario. So, yeah, that's the main thing has anything to do with it, you know what I mean? Like the amount of the amount of emphasis on other, just on other things, you know what I mean? Prepping really hasn't hit the popular culture button yet. You know what I mean? Like it's not one of those things that shows up regularly in movies.

on TV and the news, which is bananas. Like, I can't wrap my head around how there's not an emergency preparedness segment in every news broadcast that we do. It just seems like a perfect fit, you know. Local, local problems, you know, they all have, you know, some tie into emergency preparedness. And I wonder if it's that. I wonder if it's that sort of, you know, missing in the popular culture thing. It's a great question that's one I don't have an answer for. I mean, I'm not a conspiracy theorist.

I'm an engineer by trade, so I need data to form my opinions. But the data... Fair enough. Yeah, the data that I've seen over the past year is that, you know, I mean, we've seen with certain natural disaster responses that the government didn't even show up on time or failed miserably. And it's like, is there this concerted effort to keep America on their heels, keep them... you know guessing keep them fearful you know i don't know um it definitely feels like there are some

dark forces at work out there um about that but you're right i mean there are so many ways that um you know we could be um preparing people through no local initiatives you know media outreach but it but it hasn't hit that critical mass it's it's more like boom here's another natural disaster or mass shooting or you know extreme weather event and it's like chaos chaos chaos for a handful of days and then it cycles out and then the next one comes yeah no doubt about and and there's a little sort of like a blip in the average american mind of maybe I better buy a thing or maybe I better learn a thing and then it seems to like you know dissolve with time yeah it's a wound that heals too quick Jeremy it is that's a great point yeah it's a great way to put it um

You know, but however, I will say that we are seeing more inbound searches for specific types of products in the past, let's call it, four to six months. Well, that's good. That's good. Maybe before we get into that, though, let's tell everybody about who Jeremy is and maybe the background on entropy survival because we, I did a terrible job at introducing you personally. Oh, no, no worries. No worries. Yeah, yeah, I'm happy to share a little background. So Jeremy Goki, based in Phoenix, Arizona and spend some time up in Cody, Wyoming as well.

I'm a husband, a father of four. I'm an Army veteran. And then kind of for most of my career have been building companies in a variety of spaces. So I've been in tech. I've been in apparel of manufacturing. I did some aerospace stuff coming out of the military. And then most recently, I've been working on entropy survival and some related concepts to that because I connected with a group that saw this need in the United States, especially around preparing American families for natural disasters, extreme weather events, civil unrest. And the hypothesis was, you know, you've got a lot of these like legacy.

see prepper companies, you know, like what we would consider hardcore preppers. And then you have like the more, you know, the companies that are, you know, catering to the more affluent audience, adventurers, overlanders. But Noam was really focused on the American family, the everyday American family, middle America, where most of these disasters are happening anyway. And so we've stood entropy survival up to be, you know, the all. all things, disaster prep, survival, in terms of products, resources, and education for the American family. And so we launched that earlier this year.

We're still standing it up, still learning a lot, still getting our teeth kicked in. But we feel like we're on the right path, not just from a revenue standpoint, but just from an awareness standpoint. We're starting to build a brand. People are coming to us for tips and resources. So, yeah, that's kind of it in a nutshell. beautiful site site's gorgeous man i don't know who did that was that jeremy or was that uh outside that was a company and i i'm glad to to do a shout out their eighth dial they're out of the

uk you know we had we concepted it and kind of told them what we wanted had the brand assets already in place and yeah they they build a pretty amazing site we're super happy with it yeah i noticed i don't know if this is just by nature of like what you guys are looking at and trying to add to the store to the inventory itself. But I noticed that the newest items are like backup power focused, man. You know, like a lot of, a lot of lipo batteries, a lot of different stuff in terms of building that sort of backup power system. Is that top of mind for you guys? Is there something like that in your, if you have a hierarchy of things you want the average American family to have, like get your lights back on?

and your essentials powered and then, you know, food, water, that type of thing? Or is it just happenstance because it's the newest stuff? Both, right? I'm not going to say that we're geniuses at all. So a couple of things happen, right? So we're focused on building our own proprietary disaster prep kits, survival kits, go bags, et cetera. Yeah.

And so we have some versions that are sourced here in the United States. And a couple of versions that we were working on that were sourced internationally. You know, April May timeframe, all the tariffs hit factories. Oh, yeah. The factories pucker up, you know, everything slows down. Sort of like, oh boy, we're going to be delayed on delivering some of our kits. And so we thought to ourselves, well, you know, we're all about disaster prep and survival generally. So why don't we think about bringing in some brands and products that are complementary to what we want to do eventually with the kits?

And so we just did some research on, you know, keyword, you know, searches, kind of some other, you know, like market signals. Yeah, market signals, press mentions, et cetera, on, you know, what people are searching for. Then, of course, you know, we just reverse engineered what happens in any particular disasters. Sure, yeah. Power goes out. I mean, power's a big one, right? Huge. So that's a no-brainer. We're not geniuses.

It's just, you back up power, some emergency food rations, some water rations, the ability to purify water. Oh, yeah. So we get that. A lot of problems, right? That's a big chunk of the problems people face right there if they're staying put. Exactly. So the essentials, right? Food, water, shelter.

And then, you know, like, so that was the shot, you know, and that was the bullseye in the target. And then we started to go out in concentric circles, right? What else? So we saw an increase in searches for off-grid living products, homesteading products. So we started to layer in a lot of things that you can use to build your off-grid, you know, system or habitat, growing your own food, right? So we've expanded into those areas as well. We're seeing traction across the board. We probably got, I think we've got about 3,500 skews now.

um in the storefront that's an impressive uh impressive inventory for sure 3500 yeah yeah for i mean for having been in business for all of what eight months well yeah so here here's the magic um it's through shopify collective we are not purchasing inventory for all those items good move yeah that's a great move yeah we have about a hundred skews that we keep inventory through some other brands that we started out with early on as well as our own kits. But the broader product catalog is sourced through Shopify Collective, which allows you to sync with other brand stores, have real-time inventory sync, right?

So when someone buys, you know, a generator on our site, it reflects in that brand's inventory account. It's just, it's beauty, right? It's so seamless. I highly recommend it. Yeah. And you guys aren't holding on to, you know, a 50,000 square foot warehouse rent bill and light bill and all that kind of stuff

store and everything, right? That's a huge game changer for sure. Yeah. Yeah, it's great model. Definitely. Definitely. Yeah. You guys, you do run the gamut.

I mean, there's one thing of whoever sat down and did that Shopify collective gathering of inventory really did a great job. I mean, it's a big inventory, but it's a diverse inventory. and I don't know you could you could do a lot with just entropy survival you guys have some products on there man that I've never even seen before and that's saying a lot you have this kid in particular that it looks like I think it's called this yeah the safe road is no that's not the one here it is it's the safe house yes yeah yeah dude the safe house looks like something John Wick would bury yeah concrete yeah it's cool it's a

very cool idea for you know what what i really love about that kit is it's a kit for home you know what i mean i mean it looks like a kit for home as opposed to having everything in a bag bags are essential right you know you gotta have your backpacks but it that kit itself is just it's like a no no duh kind of kit i really like i think that to bridge that gap with the the average person really caring about preparedness i do think they need to see things like that that because actually you know what let me do something real quick we can bring it up just real quick i just want to show the audience it's way easier for them to kind of get it you know what i mean sure sure but um yeah that one in the middle there because you know on the other two on the

other side you have two sort of bag as type items but there's something about that hard body kit with everything you need inside of it that can be placed on a shelf somewhere that i think it just resonates better with the average home you know i mean the average family that can go all right our emergency kits here and this is what's in it it looks really well organized too and uh gives them the ability to like i don't know grasp the concept better than here's a backpack that we might put on we might leave nobody wants to leave right right but we might grab it for that or we might grab some things out of that bag. Yeah, I think that that, I never heard of that safe house brand until I saw your guy's website.

Very cool for sure. Yeah, I mean, it just comes from, you know, we were looking at things from a scenario planning standpoint. So to your point, go bags are great. Grab it, go, bug out, right? You're on the road if you have to evacuate. But there are many times where you're kind of just have to shelter in place. and so that was really the impetus for building the safe house kit was like hey a lot of scenarios are going to demand that people stay in their home for some period of time right so ours is around 72 hours because really that's all you can fit into a certain size box before you get into like the bunker scenario but yeah i i think i think we're on to something people are responding to it um and then we've built other kits for different scenarios right like we built this safe trail kit where or bag where you know if you're out like at yellowstone right is the scenario you're you're hiking

or camping for a couple days you may not want to throw on a 25 or 30 pound you know full on go back right but if you hit the trail and you already have your hiking backpack you just clip the safe trail to that you know it's just a a lightweight version of a go a traditional go bag and so we're just constantly thinking about ways to make it more accessible to the average person yeah i think that's the goal. I think that's the key. You know, I don't, I don't think anybody's really hit it yet with the, with sort of the item that resonates, or the items that resonate with the average American. I think the push towards all the homesteading and off-grid living is either, it's either sort of like op-sec intensive, like I'm a prepper, but I don't want to say it,

so we're going to be off-grade homesteaders, you know what I mean? But at the same time, I also think It's kind of building out that whole system, but leaving out sort of the, some of the parts of prepping the people are less comfortable with guns, ammunition, you know, tactical stuff. Yeah. Nothing wrong with any of it. But I do think, I do think the situation that the nation is in on a whole requires sort of like a holistic approach, right? It's fun to say a holistic approach when you're talking about guns and ammo and tactical gear. Yeah, yeah.

I mean, it's an unfortunate position. It is. It definitely is. It's sad, but our point is like some prep's better than no prep. You do not want to be a group. And that's, you know, unprepared. Your situational awareness isn't up to far. I mean, we've got to think differently now.

And so it's like we're all trying to figure out because I don't see anything wrong with the prep or turn. But I think it's got a stigma to it. Definitely has a stigma. From past generations like, oh, doomsday, you know, these people who think the world's going to end. Prepping is approaching and needs to be mainstream. Definitely has to be mainstream for sure. Not just mainstream in popular culture, but mainstream in the house. You know what I mean? Like mainstream in the culture overall, you know, and I know a lot of people who grew up in the country, a lot of times they make the claim that like that country

style living is, or that self-reliant living is something that's kind of always been built into them but there are pieces of the puzzle now that are not wrapped into that you know when you get into digital security and digital operational security and you start talking about you know this new world that we live in there are definite parallels in the sort of homesteading world of your and and the self-relying aspect there but there's also a lot of stuff going on out there in the real world that that you know particularly in cities and high density population areas that just following the preppers really helps you kind of unwind it all because we think about this stuff.

You know what I mean? We're not just thinking about the canning and the gardening and the raising of chickens. But, yeah, I like the fact that there are companies like yours out there that don't inherently say the word prepper because there is no doubt about it. It definitely carries a stigma along with it for sure. Yeah, yeah. It's unfortunate. So, yeah, I mean, that's what we're.

we're all about trying to make it more accessible to everyday Americans. Yeah, I think what you're doing is important because there's always something. You know what I mean? There's always something. There's always a reason. One of the things that we saw a lot of this year, I used to talk about a concept years and years ago called the personal apocalypse. You know what I mean? And everybody's had a personal apocalypse in their life, probably, once you hit a certain age, right?

And we've seen a lot of that. You know, we've seen a lot of people go through things in our network, audience members, even hosts this year that are things that everyone should prepare for just like a prep or would. And if you don't, then you have a whole bunch of trouble. You know what I mean? We saw job loss in the community. We saw, you know, death in the family. We saw a lot of things that immediately you say, this has nothing to do with Mother Nature. This has nothing to do with some strange organizational violence that we're worried about, you know, cartels or whatever.

And it's just a very real threat that every American is going to face. And the better, I call it like a base level of preparedness, the better base level preparedness that you have, the easier it is for you to absorb accidents, injuries, you know, illness, job loss, death in the family, all those things that are almost inevitable at some point in your life. And to be unprepared for those things is, it just makes it worse. You know what I mean? It makes it way worse a situation. Yeah, yeah, it's a great point.

I mean, I just went through my father just passed last week. Oh, man. He had his, yeah, I appreciate it. He had his stuff pretty buttoned up, had this, you know, trust, all that kind of stuff. But there were some other things that were just like, where do we even start? And so, I mean, that's almost inevitable, right? Yeah, it's a life thing that we're all going to have to go through multiple times as we get older. Yeah.

And so is there like this way to build like a personal operating system that just kind of keeps track of all these major events that you're talking about? Or there are processes in place that help you navigate them? Because we don't do that well. Yeah. We're very reactionary, you know, goes back to, like, our own education system. Could we be teaching more life skills? Too. Yeah.

In, in... That's a big one. Yeah. Versus, you know, like, I don't get me started. I don't want this to devolve into, like, impact on our education system. But my dad was a, you know, an educator who was a superintendent of schools for a huge school district. Okay. He just, he got to the point where it was too political.

Oh, sure. Yeah. He's like, I got to get out of this. So anyway. Anyway, that's probably another episode, but yeah, your point about, like, how do we prepare for, not the disasters, but the big events that are going to happen in our lives. We're not getting away from it. So there might be inevitable. Inevitable.

It's the whole thing. It's the whole thing. It's just we, because of the nature of our dependence on everything, right? We're more exposed than ever before. Yeah. You know, we're dependent on a company, a business, or something for everything. And, and I think that's why these things hit so hard, you know, because there's no backup and we have no, you know, if you're like an accountant or something like that and you didn't grow up in the outdoors or with any, and you went to college and you got a great job and you got, you know, basically a success on paper, right, family, the whole nine yards. And the moment that sort of infrastructure that you build it all on dissolves underneath you because of an emergency, there's like,

this massive gap because, like, what you're talking about, right? You learned what the school system and society said to learn. But all the other stuff, it's like, I don't know. I was in that position myself, Jeremy, when I first got into prepping. I didn't even own a hammer. I was a homeowner, a husband and a father. I didn't even own a hammer. Yeah, yeah.

I was just winging it, man. But, yeah, there's a lot of people out there like that. And I think to your point, and, you know, a way a company like yours can be real helpful is by opening that door. You know, so much of prepping for us was like just having the permission to do the things involved in prepping. Because when you don't know it, you feel weird getting into it. You know, oh, I've been in this thing for years, man. There's still guys I go shoot with and stuff that I feel crazy uncomfortable with.

Because I was never even in the military, you know? Yeah, yeah. So you feel like this greenhorn walking out there. And it's just, you know, getting through, I think getting through those layers will really help the average American say like, you know what? I can prepare, you know, I can, I can buy these things. I don't have to whisper about it. I don't have to hide it. I don't have to be secretive about it because there's nothing wrong with it.

And, you know, you guys are, you guys are making that possible. So, you know, we appreciate it. Companies like you, you guys make the world go around because we, we have people we know that we can send our audience to go buy the things that they want. And then, you know, even share your company with people they work with who aren't listening to PBN every single day of their life, like crazy preference. You know what I? But yeah. So anything on big on the horizon for entropy? Anything new or events coming up?

Are you guys adding any services to the website? Or are you just sticking to merchandise and product? You know, because. Yeah. As a matter of fact, we just launched a handful of, let's call them digital tools. So, you know, I'm a tech guy. I've seen the AI wave coming for years. It's here.

So, you know, to your point about there are going to be job losses at a scale that we can't even fathom right now. And that's a whole other discussion point. Part two. Yeah. But, you know, AI has power. And so we've put AI to work at entropy. So the first tool that we've built is essentially an AI powered survival guide. We trained it on all the big resources out there available on disaster prep, emergency response, survival skills in the wilderness, you know, boom, boom, boom.

And you can go to the site and actually interact with this, you know, AI, what's call it. I don't want to call it a chat, but it's really just a brain and ask it any question that you want, and you'll get back instantaneous and accurate answers on anything related to those topics. that's pretty cool man so it's the yeah what did you name it you got to give it a name right we call it the survive all guide so oh i got you i got is the chapit named murphy you're welcome to name it murphy if you won't hold it against it but if i were doing it that's that i'd call them yeah murphy what's up that's a good one um yeah so it's for people who maybe don't want to talk to a prepper or somebody experienced sure yeah you do it 24 7 anytime a day so again sticking with our four average american ethos and then the other one's just

it's an integration with NOAA right the weather dot go and it'll show you real-time alerts in your location so that's nice yeah yeah and then some it'll provide some tips on okay if you're facing a flood here are some things that you should or should not do yeah what's a smart map right around prep and then one that is not fully long but we're taking wait list. It's called Red Teams. And this is more specific around the imminent homeland terrorist attacks that a lot of us know are coming. Oh, very cool.

What's it called again? You blipped a little bit. Oh, sorry. It's called Red Teams. Oh, Red Teams. Okay. Yeah, they're all available. You can access them from the Entropy website.

Okay. But essentially, this is going to be a national network of local chapters. Think of it as Neighborhood Watcher. on steroids each chapter will be led by an ex-military law enforcement first responder and then yeah anybody in the community that wants to get more active about you know thwarting these attacks can join as a member that's going to roll out over the next you know three to six months we're talking to some major folks yeah yeah so being ex-military and kind of being plugged into that network it's like okay it's coming 9-11 2.0 is coming our government's not doing anything yeah yeah

people forget and we said never forget we said never again yet we're sleepwalking right into it um so that's another one that we're working on like not quite like launched yet but um taking wait list folks um yeah yeah that's cool that's a great idea yeah i'd love to to work with you on that for sure we've got a lot of people who probably would want to head up a a block exactly yeah man you know what i mean yeah um but yeah you guys i mean it's very cool it's very cool the the mindset behind it all you know you guys kind of get it we just wrapped up a big exercise on it was like a three-month exercise on that exact attack i wish you guys could have been with us you to love yeah and uh you know it's a our members call it our prepper

dungeons and dragons we call it the continuity oh okay it's a similar Similar exercise. Yeah, I play Dungeons and Dragons back in the day. So, yeah, I respect that. I've never played it, so I'm kind of amazed that what I created turned out to be something like that. But it's fun. It's a really good time, really great. But we were focusing in on what those attacks might look like in major cities across the country.

And it's, you know, it's just good to run into people that aren't in our world that are completely locked in on the fact that that's a reality. That's a coming reality. And I think the biggest surprise in my lifetime would be if we go the rest of it without some major coordinated, multifaceted terrorist attack on a major city or major cities in the country. It would be one of the biggest surprises literally in my life. I would say, like, I can't believe nothing happened. I'm amazed, you know, because everything seems lined up. We're pissing off the right people right now, too. It's, you know, it's just one of those situations.

but yeah yeah god bless you for putting the tools together to help people prepare for it it's essential yeah man our pleasure i mean it's all about protecting our loved ones our families our neighborhoods our communities if we lose that if we lose that mindset we're done as a nation right yeah oh sure we're almost there right it's getting dangerous it's getting dangerously close yeah yeah yeah we're seeing a lot of weird things we're not used to seeing in this country but um jeremy i appreciate you joining us today sir you were great. Guys, check out Entropy Survival.com and, you know, 3,500 items to mull over, give it a look, see what you think. And you said those tools are available at the website, too?

Yeah, there are links all over the site. You can access the tools. Yeah. Great. Yeah, thanks for having me, James. Appreciate it. Yeah, no problem, man. It's a great time. Talk to you soon. All right. Take care. Thanks. See you. Are you prepared to be the family doctor in a disaster or emergency? This is the Intrepid Commander, and I'm holding the Prepper's Medical Handbook by William W. Forgey, MD. In this great book, you'll learn how to prepare for medical care off the grid. You'll learn about assessment and stabilization. You'll even deal with things like bioterrorism response, radiation, and how to build the off-grid medical kit at home. Look, 2020 taught us a lot about the limitations of our medical information.

infrastructure in America. Get the Preppers Medical Handbook today at Amazon.com. Again, that's the Preppers Medical Handbook by William W. Forty.