The Press Box - The Best Super Bowl Review in the Business, the Trump-Politico Gambit, and the Death of the Book Blurb

Episode Date: February 10, 2025

Hello, media consumers! Bryan and David are here to review the Super Bowl, where the Eagles dethroned the mighty Chiefs. The best review features the following: The amount of money Fox spent (0:40) Tom Brady’s best game of the year (13:32) Kevin Burkhardt’s grade after his second Super Bowl (28:28) Fox’s broadcast production magic (33:04) The pivot of the game (35:40) Later, in the Notebook Dump, they discuss the following: Donald Trump is canceling his subscriptions to Politico Pro (45:15) Hubie Brown’s final sign-off (48:25) The death of the book blurb (50:12) Plus, the Overworked Twitter Joke of the Week and David Shoemaker Guesses the Strained-Pun Headline. Hosts: Bryan Curtis and David Shoemaker Producer: Brian H. Waters Learn more about your ad choices. Visit podcastchoices.com/adchoices

Look, it's not that confusing. I'm Rob Harvilla, host of the podcast 60 Songs That Explain the 90s, except we did 120 songs. And now we're back with the 2000s. I refuse to say aughts. 2000 to 2009. The Strokes, Rihanna, J-Lo, Kanye, sure. And now the show is called 60 Songs That Explain the 90s, colon the 2000s. Wow.

That's too long a title for me to say anything else right now. Just trust me. That's 60 songs that explain the 90s, in the 2000s, preferably on Spotify. Yeah. Are you ready for the best Super Bowl review in the business? Am I ever? Let's start with the pregame.

Because my goodness was Fox throwing money around to hire stars. Oh my gosh. We had Lady Gaga on the piano. Uh-huh. We had Brad Pitt in the Bradbury building here in L.A. doing an essay on The Huddle and how the Huddle is a metaphor not just for football but for American history.

Yeah. We had Tom Cruise introducing the game. Yeah. You know how I read all that? How. Fox is saying, we are a TV network in a world of incredibly rich streaming services.

Yes. And we want to show we can go bold-faced name, for bold-faced name with anybody. Yeah, it wasn't even like house artists, right? It would be like if it was Netflix or something, you would say, oh, they'll get all the people who have Netflix deals, right? We have movies coming up, you know, whatever the movie studio attached to the streaming platform of Fox is just like, no, we're just going to get them.

We're just going to get these, these, you know, bold-faced names and bring them in. Brad Pitt and Tom Cruise and Lady Gaga? I miss the first two. I mean, I missed Pitt and Gaga. out in first viewing. I was in transit. When Tom Cruise came on, I was so mystified, I was waiting for the movie tie-in, right? I mean, he did have a movie commercial later, but I was waiting for his purpose to become clear. And in fact, he was just doing a just part of the show, which was kind of bizarre and enthralling. Let me explain the Gaga thing to you, which I would just love to do

here verbally since you didn't see it. So there's a terror attack in New Year's Eve, New Orleans, of course. Fox wants to do this cool, Nola Strong, we remember the fallen moment. But this happens that Tom Brady and Michael Strayhan are walking through the French Quarter at night. Yeah. And they're flanked by Roger Goodell and politicians and the cast of the Fox pregame show and Sean Payton and other people. And they're walking through and talking about New Orleans and this kind of inspiring message of hope in the face of tragedy. And I'm just like, it's one of those moments where I'm like, I don't know what is about to happen here.

Yeah. I don't know where this is going, but they wind up in front of a piano that Lady Gaga is sitting at. Mm-hmm. And then she starts singing. And a thing that had the opportunity to be very weird and very cheesy was actually pretty moving. Yeah.

But that was one of those rare moments in television where I was like, I just don't know what's going to happen next. I don't know where this is going literally and figuratively. Also from the pregame show, do we think Jimmy Johnson is retiring? Wait, has that been the conversation that I've been, I've been like vaguely missing this whole, this whole time? I keep seeing headlines about keeping the Fox pregame team together. He had some quotes, including one to awful announcing before the game about one day at a time.

Yeah. But then Fox ran a four and a half minute tribute to their guy. Yeah, with a bunch of AI. The bunch of AI that was truly unsettling. Not sure why we needed AI to recreate Jimmy Johnson, whose career was in the 80s and 90s. Jimmy's 81? I actually think next year when we do all our football segments,

we need to have the Phil Sims low effort halftime award, where we call out people who failed at their fundamental job, which is watch the game and have one 15 second take about the game. Yeah, or less. Yeah. Or less. Jimmy Johnson is one of those guys, God bless him on Fox, who actually watch the game and has an opinion.

And cares, yeah. He seems like all in compared to some of the other guys on that show. But he is, I think, like, has always been kind of the least all in of anybody in terms of how much longer do I want to work. Yeah. Like, I have a great life in Miami. I'm on the boat. I'm going fishing. But you'd think if he was going to leave, I mean, he's had that great life in Miami and presumably plenty of money for a long time.

I guess you get to some age, right, where you're just like, that's enough. Yeah, it's like half the year, you know, get on a plane. Unless it's what we refer to in the trade as a Barclay negotiation, where you just point at your boat and point at your bank of balance just to get that, just to get the offer up by like two X or three. X. Oh, dude, I don't even want to interrupt here, but Dan Orlovsky this morning, I just saw the clip on Twitter, had like the emotional goodbye to first take where he's like, I don't know what the future holds. Oh, my God.

The whole transaction thing has just broken all of us. Everybody knows that if you just tease that something might happen at some point, that will be aggregated. Here we go. Uh-oh. And then he resigns with ESPN or whatever. Oh, he's back. Okay, we got some news cycles out of this.

It wouldn't have happened otherwise. The anthem sung by John Batiste. Yeah. Very cool, very different rendition of the national anthem. Mm-hmm. Did you notice how those nosy Fox cameras started snooping around? Wait, what do you mean? I was paying, I was paying rapt attention.

I'm sure you were because two years ago during that moment, Eagles coach Nick Siriani cried. Oh yeah. So here are those cameras looking around and the first thing was a surprise. They found Chiefs defensive tackle Chris Jones dabbing his eyes with the Kleenex. So we had a different person crying. Then we found Donald Trump in the box up there in the Superdome saluting. Oh, gosh.

Huge cheer when that came on the screen. That was the most. I'm not to say some words I shouldn't say. that was an extreme salute. He was saluting his ass off up there. Finally, the Fox cameras find Siriani. And his eyes are closed. Dude, they went to a Zoom that was like Robert Altman in his prime.

I mean, we're getting closer. We're getting closer. He finally opens him. And indeed, Nick Siriani had wet eyes. Yeah. Ladies and gentlemen, we got him. Nick Siriani welling up during the national anthem. once again.

Right before the game, Fox goes to Kevin Burkhart and Tom Brady, KB and TB, if you will. And the video backdrop in the booth was not a Super Bowl logo or a Fox logo. It was a street in the French quarter. Yeah. Were you momentarily confused like I was and asking yourself, wait, are they on the street? Because the pregame show had been in the French quarter. Yeah. And I was like, wait a second, is this going to be some like entrance where Tom Brady comes through the roof of the Superdome and gets into the box somehow in a way we don't understand?

Yeah. But then they kept going to it like during the game in the third quarter. They were still on the street in the French quarter. Yeah. Yeah. And the time zone shifts makes it a little bit unclear. You can't really quite figure out what time it is there in New Orleans when you're here on the East Coast. So it's, yeah.

I did a 9 p.m. walk of the Bourbon Street when I was in New Orleans. this week. And let me tell you, no street looked like the one that Tom Brady and Kevin Burkhardt were standing on. Isn't it wild now? It's wild. All of our childhood party streets have just gone off the rails. Childhood. Not sure, you know, the ones that we grew up with. I was going to say that was Chuckie Cheese, my man. That was not Bourbon Street. No, I know. Well, actually, it was worse. It got better. But, but like, you know, all the places where it was just like, there was the version that existed 10 years ago. Yes.

And now Adams Morgan and 8th Street, Bourbon Street, it's a whole different vibe there now. It's always weird when you wait for an audience of 100 million to unveil a weird thing like that. The other one that got a lot of attention was the scorebug on the bottom of the screen. If you are blessed not to know what the term scorebug means, those are the graphics that display the score.

Yeah. The bottom of your television. Dude, as you know, I have boundless interest in sports television. I piece out when I see sports bug Twitter. Yeah. I just don't have an opinion. Mm-hmm. Looks okay to me.

Looks like a quote-unquote clean design. Yep. I just, but I'm looking at like blue sky today. It's like people just doing the most basic tweets. 200 retweets. Yeah. For the scorebug. Okay. Interesting.

I was thinking to this after the game, David. What's a better story for writers and podcasters? The repeat history is made or champion is dethroned? What's better for sports writers and podcasters? It feels like the latter. It feels like the ladder. I mean, every like to see, I like to build them up and tear them down, people have said that a million times. but also in this particular case, I don't know.

I mean, there's been a lot of talk about the chiefs versus the Patriots in terms of dynastic qualifications and whatever else. But especially with all the weird conversation about the refs and Mahomes and everything that's been going on this year, this felt like a year we were all kind of communally ready to tear him down, which really, you know, is somewhat surprising. because the Eagles who, you know, I'm in a midst the Eagles fan. I live amidst Eagles fans, family are Eagles fans, Eagles fans everywhere I look.

It's historically been sort of a, if not a villain in the NFL, just like a very kind of closed community, you know? Yes. And not necessarily just a bandwagon team, maybe because their bandwagon is full enough already. But yeah, it felt like the, it felt like the dethroning,

and maybe it's just a maybe it's a sort of a meta media story right it's this is the fans are so tired of preemptively hearing about three pts about dynasties about whatever else that we're just they're just happy to see the chiefs getting knocked off there was definitely some some evidence that people are just getting tired of the chiefs yeah not their fault no it's not their fault. But I think that's why we had that whole take crisis where we tried to pretend the chiefs were villains. Yeah. They're not. Then we somehow got to that hilariously faux-contrarian take where people were like, hey, don't be tired of the chiefs. Appreciate greatness when it's in front of you. So I was like, oh, so what's contrarian here is you're telling me to enjoy good football.

Thank you so much for going out on that limb. Yeah. The other take I couldn't help but think of after the game was Jalen Hertz. The Eagles defense, rightfully, got so much credit last night. Mm-hmm. But I think Jalen Hertz may be ready for a nobody believed in me storyline next year, even after winning the Super Bowl MVP. Yeah. I don't know.

They just credited Jalen Carter and the whole Eagles defense, Vic Fangio. Yeah. We have absolutely talked ourselves into that. So congratulations to Jalen Hertz because you got nothing but good. storylines ahead for you. Absolutely. The doubters, nobody believed in you, even as you were bringing hardware back to the city of Philadelphia. All right, coming up on the pod, David, we are just getting started talking Super Bowl. We're going to talk game broadcast, commercials, the Tom Brady of it all. How'd he do

under the lights? Plus the Trump Politico Gambit and book blurbs are dead, say Brian and David of the Ringer. All that and much more on the press box. A part of the Ringer podcast network. Hello Media Consumers, Brian Curtis, David Shoemaker, producer Brian Waters, who is savoring that Chiefs defeat. Like only a Ravens fan could last night. Oh, my goodness, I could feel that all the way from California. Let's talk about Tom Brady. David, here's my contention. Feel free to dispute.

I thought that was Tom Brady's best game of the year. Yeah. I felt like he had read the notes. He had read the notes. I also feel if we're grading in any. fair way, it's a B or B minus maybe. Sure. At best. He's heard a little bit because I think in a lot of our minds, great game equals great broadcast. Yeah, but I feel like it's the opposite for Brady almost. It was like the second half was his playground. He finally, he finally got to like

put the, he got to stop watching the shot clock, right? He wasn't, he wasn't so constrained by doing all the things he was remembering the dance steps or whatever. So he just sort of finally started telling stories. He finally started, you know, relating him to his time as a player. He finally started being funny, you know, and, uh, and it's funny. We'll talk more about the commercials later, but Tom Brady was in several commercials. It feels like the Tom, the entire, like concentrated Tom Brady media campaign separate from being in the booth is to let us all know that he's in on the joke about Tom Brady. Yes, which is a good idea. But it's, but in execution, it's ridiculous, because I don't believe it a single time.

There's not a single moment where I believe that, like, watching the roast that his laughter was authentic, in an authentic way, right? It's not that he doesn't think it's funny, but I believe that it's all staged. It's all, you know, it's canned to such a degree that, like, it doesn't matter if he's in on the joke. It just defeats its own purpose. The point being, him actually yucking it up,

him actually, like, talking about his long snapper and stuff, when, like, at the end of the game did more for that PR campaign than any number of, quote, unquote, self-aware commercials could possibly do. I think you're right because I think what we've been waiting to see unlocked all year is Tom Brady, the Tom Brady part of Tom Brady. Like he can do analysis of a play and be really smart about it, but it sounds like the analysis of a play that Drakeman would do or Chris Collinsworth would do or Greg Olson

would do. And in fact, Greg's working on a much higher level than Tom Brady is right now. Sure. So what's the thing you get when you hire Tom freaking Brady to be an announcer? Yeah. And I think those stories are part of it. You know, this was a Super Bowl. And I think it was a criticism of him last night.

It's like he brought up the whole coming back from 283 against the Falcons thing in the second quarter when the chiefs fell way behind. I would have hit that much harder at the beginning of the second half. Yeah. I'm like, dude, you are the only guy. By the last time I was saying, dude today. Dude, you are the only guy who's done this. Yeah. How do you do it?

How does Patrick Mahomes, the only other believable person who could pull off a comeback like that? Yeah. How can he do it? Uh-huh. So there's, it's almost like, you know, and I like him telling stories and I think that's something that we've kind of missed this year. I also just think there's a part of his brain, his football brain that's just, what would Tom Brady do in this situation?

Yeah. That has just so much more, I don't know if the word is gravitas. but let's go with that coming from him than it would from Tony Romo. Sure. Or anybody else. Well, that's why you go out and hire Tom Brady, you know, but it's, but you're right. It's not, it's not an automatic. On the plus side last night, he's very vocal in the first quarter about two calls he disagreed with,

the offensive pass interference on A.J. Brown. And then the personal foul on the Chief Trent McDuffie. Here's Brady on the first of those. Just getting off the press on. McDuffy. Oh, don't like that one bit. It's too critical of a game.

The hand fighting is going on down the field. What do you think, Mike? There was a reading of the Brady rules, these special rules since he's a co-owner of the Raiders, but he couldn't criticize the refs. That's just not the case. Yeah. I think he's probably less predisposed to do that than like Troy Eichman is anyway.

Yeah. But man, he sure got on the board there. last night. Does seem like there's a difference in just ref criticism under the rough criticism umbrella. It feels like there's a difference between saying a ref got it wrong and saying you don't call that here. Do you know what I mean? It's like the whole like you don't call touch touch, you know, like, you know, whatever. Like, piddly fouls and the playoffs sort of thing.

You know, I just felt like that was a, that was more of a philosophical disagreement, you know. But let them play. Yeah. Let the guys play. That's not like a, oh my gosh, you know, referee three should be fired. It's just an opinion. I was great at announcers on how well they told the story of the game. Of course, yeah.

And seven minutes and change left in the second quarter was, I believe, the first time Brady started talking about how uncomfortable Patrick Mahomes looked. And particularly how uncomfortable you could tell he looked because of the way he was using his feet. Yeah. He didn't believe in his protections. Same quarter, he had a really good note about how a blocking scheme the chiefs had used against Buffalo that had worked with Creed Humphrey sliding out and picking off an edge rusher was not working against the Eagles. Yeah. Really, really good on that. I saw criticism online that he was praising the Eagles defense instead of really criticizing Mahomes.

I think that's fair and I think I agree with that. Patrick Mahomes had a very, very crappy first half. He did. and whatever we say about his offensive line, that pick six was a Patrick Mahomes joint. Yeah. Brady was pretty reluctant to go super hard there. Conversely,

one of the, to me, interesting things about hearing Brady do games this year is you can tell what quarterbacks he thinks aren't great. Yeah, and Jalen Hertz is in that category. Mm-hmm. So here's Jalen Hertz last night,

bawling out, and you hear Brady, the gears in his brain worrying because he's working through that. Yeah. Okay, here's a guy that every time he holds the ball, I'm like, Jalen hurts is better when he gets rid of the ball quickly. A.K.A. he doesn't have the improvisational abilities

of other quarterbacks that Brady likes better. But he had some amazing moments last night, especially instinctively against the Chief's pass rush, where he would just take off. Yeah. And defeat those spags, blitz packages and rush packages. And you could hear Brady kind of getting himself there. Yeah.

Not better than Mahomes, but he's playing way more effectively for the Eagles tonight than Mahomes is playing for his team. Yeah. Yeah. It's like it's like a, like a, you know, spammy pop-up at. It's like, how do you defeat the Chiefs Blitz with this one simple trick, you know? And it was. It worked. It works.

What's funny, we usually, those things don't always, it's like you don't always pull out like secret attack in the Super Bowl. You know, and it's not a secret. There's nothing secret about it. We all knew that he could do that, and that was the exact right read. But very rarely to something, so simple a counterattack become the story of the Super Bowl. Well, there are other stories too, obviously. The Chiefs, I mean, the Eagles D-Line and everything else. But, like, you know, those are usually the kinks that defenses work out before they get to the big game, you know.

But I guess there's not a lot of Jalen Hertz is up there. We heard the Brady Yelp last night. This is like that Yelp that you used to hear in Lucas film movies Listen to Brady when the Eagles got a strip sack Against Patrick Mahomes So here's Mahomes What's he got left?

Pressure again Death ball is out I can hear those O's Yeah All throughout the season on big plays Think you could see a lot of Brady's weaknesses Last night

I made a video about this last week For a ringer NFL channel Where I actually took some footage of him calling games and broke it down with the Telestrator. Yeah. I mentioned not getting all of Tom Brady. He was talking to Richie Zions this morning who produced a game. And, you know, he was just telling me this story of like production meetings this week.

Because Brady could actually go to production meetings for the Super Bowl. Uh-huh. Zions looks over and Brady is sitting at a little table talking to Patrick Mahomes. Uh-huh. It's like goat and goat. Yeah. Like talking together. And Zion has told me it's like, it's like living history.

just seeing these two people talking to each other, having a conversation about football. And again, I just feel that there are ways to unlock that somehow. Yeah. I think it's special that he's doing games. They're almost getting there. But they haven't been able to extract all that yet. I still think Brady's talking a little too much. You mentioned when they set him up to talk about losing the Super Bowl.

That was cool in the fourth quarter. Yep. because he talked about like I would go to sleep the night after we lost the Super Bowl and I would wake up and I would think when I woke up that the game was a nightmare and it wasn't real.

Yeah. And then I would realize, oh my God, I lost the Super Bowl. And that was a kind of... That's like the reverse of every other human being. Like we all have our nightmares about bad things that happened, but they didn't actually happen. You know, it's like, oh my God, I slept through my, the GRE or whatever.

your personal thing is. But then you wake up and you're like, oh my God, I got to come down from the fact that I just didn't actually F this up, but Tom Brady's, as a reverse, he wakes up and he's like, has to remind himself that he did fail terribly. That's just how other people live, David, people that aren't you and me. I thought that was interesting, too, because it was almost an unintentional bookend with what he talked about at the beginning of the game where in his first Super Bowl, he was so oblivious of the stakes almost that he fell asleep in the last.

locker room before the game. So we have fell asleep and then we come all the way around in the fourth quarters who could barely sleep and thought the game was a nightmare. Yeah. But that sort of went on and on and on. And then we got to this weird jag where Brady was talking about yelling at the rest when he was a player. Yeah.

Somebody texted me as like, is Brady hosting a podcast? We just rolling here. I don't even know what the point of that was. He said he was proud that he did it two times. And he was like, no, I was proud of that. And then I was trying to discern if he meant he was proud. it was only two or proud that he got to two. I think it was the latter, but it kind of didn't matter.

It was just Brady doing, does Brady being Brady, I guess? Third thing, this didn't really impact the Super Bowl at all, but he's got to give us more about what he's doing with the Raiders. On the air? Somewhere in some form. I heard a veteran reporter asked him about that this week. Do you want to go into it? Well, that was Wednesday.

we have not talked to Tom Brady all year. I don't think anybody's talked to Tom Brady all year. Maybe there have been some sponsorship opportunities. So Fox has a little conference call down in New Orleans with your favorite sports media writers, the Marchands, the Diches, the Strausses, the trainers, the Curtis's. And we get a chance to ask Tom Brady questions. So I'm sitting there and I'm like, and it turns out I was called on second. So I was like, well, I guess I get to ask the Raiders question.

Since I don't think anybody's asked him this directly all year. Yeah. And now the Raiders have hired Pete Carroll, Chip Kelly and other people. So I wrote it out on my little journalist notepad, like wrote it out in long hand because I'm like, don't ask this in a way that allows him any fire escape. Yeah. Just ask him, what is your role? What was your role with the Raiders offseason acquisitions? And don't limit it to Pete Carroll at all of them.

Yeah. And he just gave me this, you know, answer about, oh, you know, it's kind of. of a long term behind the scenes type of role with the raiders okay yeah that didn't tell us anything and then what you're referring to is that got aggregated and i was called a veteran media reporter brian curtis so at this point i would like to announce my retirement from media reporting and broadcasting because that's it the v word is the one i couldn't that just means old david yeah that's it and i'm not i'm not trying to be johnny journalist here i'm just thinking like you're an Your job is to share information.

Yeah. Not withhold information. Job as a player might have been to withhold information. You mentioned seeing him in Mahomes speaking in the little, you know, pregame, whatever that is, meetings. I always find that so funny when you, when they, you know, when announcers will bring that up. We got to talk to, we got to talk to LeBron before the game. We got to talk to Pat Mahomes before the game. It's more, it's actually, it's pretty exclusively football, right?

We got to talk to the coach before the game, and it's this sort of like very managed interaction between the announcers and the stars of the other team or the, you know, the high profile participants on the on the teams. And, you know, it makes sense when it's like, whatever, play by play guy, you know, if it's Ion Eagle or like whatever. But then it's like Troy Aikman and always get, or TOTI, Romo, it always strikes me as odd or I'm just like, couldn't you call them? Like, don't you have access to Jalen Hertz's phone number somehow or another?

Like, maybe you share an agent or a manager or something. And by the way, can I interrupt you? Don't think Brady did this year when he wasn't allowed to go to the production meetings? Oh, yeah, for sure, for sure. But like, but it's funny because we expect them to tell us these like very, this is very select number of things they have access to, right? It's like, whatever. Chris Collinsworth has only had 45 minutes with the team he's covering this week,

with the coach he's covering this week, and he has X number of things to tell you. But Tom Brady, sorry, it was really long-winned. Tom Brady has a billion things he could tell you. That would be incredibly interesting about the active goings-on in the NFL, and yet he's not talking about that. I totally agree. Let's end our Brady talk here.

End of the third quarter. Game was getting out of reach. so the Fox cameras showed Kevin Hart and Brady sought some sweet revenge on the host of last year's Roast. Kevin Hart's here? Yeah. How do the cameras find Kevin Hart?

It depends on the day, I guess. Two things I loved about that. One is the callback to the roast, which featured a ton of Kevin Hart is really short jokes. Yeah. And the second part, which I think I love even more,

is that Kevin Burkhart just did not know what to do with that. Yeah. Maybe didn't remember that part of the rose. Just didn't. It just either just easing out of there. Speaking of which, two Super Bowls in, where are we on Kevin Burkart? Kevin Burckhardt, you're putting me on the spot here.

Kevin Burckhard, I mean, this might be the best thing you could possibly say about an announcer in some circles. Kevin Burkhart is maybe the best. borderline anonymous play-by-play guy in professional sports. Like, even listening to him call the game, it's like, this is an absolutely perfect game. And if it weren't for his relationship, his connection to Tom Brady,

I might forget it was him about half the games. You know, like he's got an incredible just consistency and he moves you through the game. I mean, listen, his work with Tom Brady's work of Greg Olson in years past has been, I mean, no small part as to why people are still talking about Greg Olson. you know and and and i mean he is just immensely talented but there is a very just like computer like i i generated play-by-play guyness to his to his entire presentation i don't know and i don't

think i mean that as a common i mean as an insult at all i know it sounds probably sounds like it but i i feel like he's just like in some ways just like a culmination of our years of combined professional sports calling knowledge you know he's just we have come to this after many, many years. We have finally perfected an announcer. I think part of that feeling comes from just how big Tom Brady was this year and how weird it was. It is to have somebody overshadowing their partner like that. I think some of that also comes from the fact that Burkhard is a really, really nice guy and comes off on television as a nice guy. It's true. All announcers are nice guys like politicians are nice guys. They want you to like him. But he's actually nice. Well, he's actually nice,

but I think he's also, he projects on television a more genuine kind of niceness. He does. He does. There's not TV man nice. I got to tell you, I know exactly what Kevin Burkart looks like. And every time he comes on the screen, I'm slightly surprised. And maybe it's something about his demeanor that's coming through the screen. You know, I mean, it's just his posture. I don't know.

I mean, that could be it. I thought last night, in terms of it calling the game, he was really, really good. this play stuck out to me. Jalen Hertz's third quarter touchdown pass to Devante Smith. Here's Kevin Burkirk. Get it back. We're going to run some plot or maybe destroy the dagger. That was a tricky play because everybody in the universe thought the chiefs,

chiefs had just gotten off the field on fourth down, right? Eagles got the ball back. Everybody thought the Eagles going to run the ball. Yeah. And then they throw the quote unquote dagger. And you can hear Burkhart in that call with the U-turn. Uh-huh. Turn the battleship around and then call it perfectly.

That was a very, very hard catch to see in the end zone from Devante Smith as well. And he saw it very, very clearly. Yeah. Voice sounded great there. I mean, I just with him, I think he worked his ass off this year. And that's something that will never be in a memoir. Yeah. You can never write like, oh, you know, Tom Brady required me to do X, Y, and Z.

That's just one of those Fox State secrets that will never be spoken allowed. Of course, yeah. But he worked so hard. I think when Brady gets in more of a groove going forward, he will be able, Burkert, that is, to unlock some of his personality, which is nice, but also a little jersey guy in there. Yeah, I think that's right. It'll be like Joe Buck.

We don't think Joe Buck's a bad guy, but Joe Buck let through some of that natural edge, some of that Joe Buckness that we would now all recognize. I think Burkhart's going to do that, too. Yeah, I think so. think with the announcers, it takes you a really long time to get the sense of humor. I mean, some of them are more overtly funny. He mentioned I in Eagle earlier, you know, like, whatever. But like, some of that, you know, is because we grew up, like, your only access to them or, like, Twitter memes about them, you know, clips of them making jokes. But it takes you a long time.

I mean, just think about the, think about the announcers of our youth. If you, if, like, you know, it's like, Pat Summerall was your friend's dad, you'd be terrified of him, right? And it's like, at some point you're like sharing a beer when you're like, you know, in your 30s and he's in his 70s and you're like, oh my God, Pat Summoral is actually the funniest motherfucker in the world, you know? It just takes a while with announcers, you know, it takes a while to get to be kind of read in on the humor. Production notes on the game, David. Same standard for me as I would grade an analyst. How did you tell the story of the game? Yeah. Richie Zions producing for Fox. Rich Rousseau was the director. What I always loved.

about Fox and those two guys is their ability to find images that tell the story of the game. Yeah. Without words. So Mahomes throws that pick six early and Fox does that super slow-mo close up of Mahomes' face just as they're going to commercial and Mahomes sticks out his bottom lip and it looks like my son and your son when they were a little baby. Just that feeling of frustration and annoyance and not really understanding what happened. That was an amazing shot. It is. It is. I mean, I think that that and that spoke to the audience too, right? It's like there were so many viewers who didn't quite understand what had happened. So there was another one later too. DeAndre Hopkins, remember tripped on that route right the end of the second quarter. And Chris Jones,

Chiefs defensive tackle who's sitting on the bench, jumps off the bench and just puts his head on the ground. Yeah, because that never happens, right? Same thing. You're telling you. You're telling the story of the frustration without saying the chiefs are frustrated. It's an image so it's more powerful. And the reason I know those two are powerful, in addition to me writing it down during the game, is that when I watched the late sports center with Scott Van Pelt, those two were both in the highlight package. Yeah.

So ESPN thought those two were also great storytelling images from the game. We also got A.J. Brown reading that book. And in addition to that, the guy whose job it was to keep the book in his pocket. Was it just like a, at that point, was it an in-joke? what was happening there? I don't, I think like, because he was laughing when he got it, right? Yeah.

I thought it was that he was on the field and like, where am I going to put my book? Yeah, maybe that would make more sense. I almost read it in the moment as like A.J. Brown, now it's, he might have overstated how frequently he's reading on the sidelines. Now there's someone whose job it is to like jokingly deliver the book to him. I don't know.

Maybe I wasn't paying enough attention. Another great picture to Jalen Carter, Eagles, defensive lineman. talking junk to Patrick Mahomes after Carter had gotten held on a play. Yeah. Like, yeah, that's how you stopped me for the only time this game. Yeah. Because I got held and they threw a flag. Mm-hmm.

Again, it just shows you exactly what's going on. When I watch football, pro football, it's Fox and it's NBC, and then there's everybody else. Yeah. Pivot of the game, David. Eagles coach Nick Siriani, he's a Super Bowl champion now. after the game with Tom Rinaldi, listen to him cite Bobby Brown. That is the performing artist, Bobby Brown,

and then get to the second level. We didn't really ever care of what anyone thought about how we won or their opinions. Thank God. Thank you, Jesus. We pivoted from my prerogative to Jesus in less than five seconds. Pretty amazing work there.

There was a lot of Jesus. It was a lot of Jesus. I mean, there always is a lot of Jesus, but it seemed like with the Eagles, there was just kind of an inordinate level of Jesus. And to me, like, whatever you want to do in the game, I'm cool with that. I just thought the juxtaposition of those two things was fun. No, it almost seemed like a tick.

It was like, like, I'm trying to, I mean, I have no, everyone knows me. I have no problem more than anyone with Jesus. It was just like, just say, it was like, like, they were like coached to like say, you know, to thank God before everything they said so that nothing after whatever they said next wouldn't be taken out of context in a weird way. It was, it was, it was really, really a lot. I like Jalen Hertz because he kept getting the what does this moment mean to you questions, which is a natural question. Of course, he's, here's a guy who got benched in the national

championship game in college, lost the Super Bowl. Now he's finally won a Super Bowl. And he's just like, I'm still processing. Yeah, I know. The best answer. I'm just still processing. And I think it's like that felt so real. Super Bowl commercials. Can I take nominations for the celebrity have you no self-respect award because my nomination goes to singer seal for playing an actual seal in a mountain de lead. Maybe I'm just too much of a bad pun guy, but that was the only one that got a reaction on me. Everybody else in the room, I was in hated it. But I was just like, okay. David is standing up for the seal ad. You know why it was weird? It struck me as like a commercial from 1995. It's true. It's true. I mean, all these commercials feel like in some ways

commercials from 1995. It's sort of like when the creative juices stopped when it came to Super Bowl ads. There was a Jeremy Strong bit in the Duncan commercial, but I'm doing being, you know, doing his method dachian tricks by like submerging himself and coffee beans. That was a little, it was funny. It was also, you know, like a little bit of a Brady level, you know, we doth protest too much about being in on the joke. But not quite to the Brady levels.

I don't want to hit my guy Jeremy Strong like that. Your guy. I enjoy his work. What am I going to say? The C-O-1 was odd. I just feel like the commercial... Listen, I love the Super Bowl commercials. I love that they exist.

I'm glad that we have something to watch. You know, when we have eight hours to consume, like, three minutes of football. It's fantastic. But I feel like the discussion about them has just sort of run its course. Like, what have we... like what on earth is ever going to be noteworthy in a commercial again? It's like the ones that get the most attention are the ones that are the least super bowly, right? The ones that get the most tension are like, oh, my God, the new trailer for fill in the blank.

And then, or the house ads, you know, look at this new Rob Loag game show or whatever. That's what it gives people talking. The rest just kind of feel like holdovers. Obviously, the one that got the biggest reaction in the room I was in was the Budweiser-Clydesdale one. because it was just like, oh, yeah, remember that? Like, oh, that, you know, I remember when the Clydesdales were the most important part of the Super Bowl. Because it reminds you of a previous Super Bowl commercial. Yeah.

Did you love the... But in a... Well, I mean, obviously, this is all PR strategy, whatever. But it reminded you of a previous Super Bowl in a way that wasn't like self-referential. You know, it wasn't ironic. Did you love the tier of commercials where they had to say the celebrities name out loud in the event that the audience didn't recognize a celebrity. The, the, yeah.

So there was a Greta Gerwig one for Uber Eats. Yes. And then Roger Federer, whose name was said by Elmo. Yes, Antonio Banderas introduced himself. That's just an amazing tier where it's like, we hired the famous person or the semi-famous person, but we're not completely sure that all 100 million people will know who this is. There's a great, I think my favorite commercial of the night was the, um, the Chasmo, the alien, at the very, very end, the, what was it like a Tostito?

I don't even know. Yeah, Tartinos. Yeah. Oh, well, there was, there were two aliens, right? Where this is the one with, with Tim Robinson and Sam Richardson, and they, they, they, are two of my, like, favorite comics, but I've been watching, I've actually rewatching a lot of Detroiters, the show they were in together recently, and they play ad execs, or whatever, they have a small time ad agency, and they go in Detroit, they go to the D Awards every year, where they announced the, you know, the winners of Detroit advertising. And they were up for this big award in all of the other ones in the category where I didn't, almost identical black and white still photo pictures of Detroit and,

and like car plant workers. And Kid Rock did the voiceover on every single one. And they were talking. They're talking to one of the losers afterwards. And they were like, tough breaks, man. And he was just like, yeah, who knew everyone was going to think Kid Rock? And they were like, yeah, there was a lot of Kid Rock, you know. It was just the Super Bowl commercials are just like the D awards.

It's just like it's all like everybody has the same ideas. And if you get to the point where like, yeah, you're hiring celebrities that aren't that identifiable. It's like what's the point? Maybe we should just have The Rock and Kid Rock just do all of our Super Bowl commercials and see who comes out the best. Yes, I agree with that because I get thrown when it's a different kind of celebrity. Like when Harrison Ford was doing that thing for Jeep. Oh, yeah. And I listen to like, I don't know, 10, 20 seconds.

I was like, I got to go to the bathroom and got up and went to the bathroom. And I came back and he was still talking. Yeah. I'm like, what is going on here? Well, that's why you get confused. Is this another, is this another Tom Cruise thing? Is this an integral part of the broadcast that I'm missing? Like, it's very sweet.

And there was that one commercial, the country roads one that bled into the actual Super Bowl. Like people in the stadium were seeing it. That was also kind of threw me. Final notes. Well, wait, did those people know that they were being tricked into being part of an ad strategy? I don't think so. It seems a little bit odd. There's no way. I mean, if you heard country roads come on in a stadium, you would just start

singing it. Yeah, of course. You would be like, is this part of an ad? But to the, so who who is the ad genius that came up with that? Just like, in the NFL, can we give her Fox? Can we give you an extra $5 million to come out of our commercial playing this on the loudspeaker? I think

it is. And it's like, that's, that is old school stadium rock. You're like, I'm in for this. Yeah. Final notes for you. Donald Trump and Taylor Swift were at the Super Bowl. They were. But you would have barely known it, David, because unless I miscounted,

there was one shot of each of them during the broadcast. Was that hit? I don't know if you could bet on that. Well, Trump's saluting during the national anthem. Yeah. And then Taylor Swift in the box during the pregame, I believe that was maybe within 30, 40 minutes of the game. I mean... I saw her during the game at one point. I know.

Okay. So that must have been the one shot. Yeah. We'll talk during the game, right? During Anthem game and everything. So one of each. I mean, I don't know if you can bet that, but does anybody have,

did anybody have that under? You absolutely could bet that. And I think that, yeah, I hope there are people out there that, you know, kind of people who hammer the under the, it was,

especially Taylor. It was clearly. I understand you show them once and they're like, we got it. Yeah. Let's, this is,

you know, extremely divisive. Let's not do this. Well, but Taylor Swift has been more divisive in terms of just NFL chatter over the past couple of seasons. Sure.

But if she's celebrating, there were just nothing to celebrate. That's it. If Kelsey had been coming up with big catches, and the game was on the line, I think we would have seen a lot more of her, but I think there was a calculate, I mean, certainly don't,

you know, the criticism is that you're shoving Taylor doubt our throats or whatever. I mean, I'm not giving any validation in that, but yeah, the criticism, but certainly you don't go that far when they're not even winning. They're not even in the game. Coming up in 30 seconds, David,

Donald Trump would like to cancel his subscription to Politico Pro. But first, let's do the overworked Twitter joke of the week where we celebrated a gag that was so obvious that all of media Twitter made it at exactly the same time. Senior nominees to at the Pressbox pod on Twitter or Blue Sky, where they are always, always gratefully received. Today's runner-up comes to us from the great Steve Seruti. I can't believe the selection committee put the Chiefs in the Super Bowl. This joke is now going to phase out with the end of football season. for that one. And today's winner, David, comes to us from Matt Zitland. It's that kind of a remix of

sports and politics we've come to love here. It was an overworked Twitter joke to write. I never realized how much the chiefs depended on funding from USAID. If you think the chiefs failed to doge a bullet, congrats. You made the overwork Twitter joke of the week. All right, in the notebook jump, let's quickly talk about the Trump Politico affair. I'm going to read to you from an Axiost story by Zachary Basu and Mark Caputo. President Trump is targeting the federal government's media contracts after Elon Musk and his allies discovered millions of dollars in agency subscriptions to Politico Pro,

a policy tracking service widely used in Washington. The discovery made through a U.S. government spending database that has long been publicly available, triggered erroneous theories on X about the Biden administration funding, quote unquote, anti-Trump media. White House press secretary Caroline Levitts, said Wednesday that the executive branch would stop spending money on Politico subscriptions amid the white right wing outrage.

And of course, there was some pushback from Politico. Their CEO says, Politico is a privately owned company. We have never received any government funding. No subsidies, no grants, no handouts, not one dime ever in 18 years. Yeah. So this feels like, I don't know if new front in the Trump war on the media is the right way to say this because it's kind of an old front. Mm-hmm.

But we had Trump suing media organizations. Yeah. We had Trump trying to change the idea of who is the media in the White House briefing room. Mm-hmm. Trading Maggie Haberman for Sage Steel. How about we put that one in the NBA trade machine? Yeah. Now he wants to end the idea that the media is a legitimate source of information of any kind.

Yeah. For the government. Mm-hmm. I mean, Politico pro, this is this is not democracy. Democracy dies in darkness, folks. Yeah. This is nerdy information about the workings of the government or about several policy categories. Yeah.

I mean, and your personal feelings on Politico or Politico, pro, aside, it's like it makes sense, right? It's like if you can get all this information in one spot, then it makes sense that a government employee benefits from having it all consolidated. I was thinking about this. Like if Breitbart had a newsletter that was just devoted. it to government malfeasance and waste. I would want the government to subscribe to that too. Yeah. Because there might be things in there that you're like, actually, we shouldn't have that anymore.

Dude. Actually, that's a waste of money. Even an aggregate. I mean, like if hoops hype had a paywall, I would hope that the GM of your favorite basketball team had a subscription. Right? Yeah. It's just helpful when you don't want any information to be true that's not generated by

yourself. Yeah. And this is, you know, there's an economic thing here. Look, Politico pro, the subscribers are lobbyists, people who work around government, not just government. But those newsletters, as we know, have floated Politico to an extent for a long time. Politico is free, political pros not. They were part of the Washington Post comeback plan. We're going to have Politico pro style newsletters.

Now a White House official tells Axios, the eye of Sauron is on more than just politico. It's all the media. which is a very dramatic way to say that Trump is trying to undermine everyone. Hubey Brown signed off, David. He did. On Sunday. We talked about this on Thursday with Joel. I just wanted to play a little audio.

Hubie's saying goodbye and Mike Breen being very moved, very emotional as he does. That's the best thing that I can say. and that we tried to come to everything prepared and we tried to be able to show you the difference between the weak side and the strong side and why things happen on one side and not the other and then who's doing what, who's not doing, so that we never underestimate the IQ of the audience

but we want to help improve that they can see the other side of the floor where a lot of action is happening. So thanks for your patience, fans. Today was a wonderful day from my family because they're all here today. And I love you all. And thank you for the opportunity from management. And thank you for everything you've done for all of us and for this game and for the NBA.

All right. Thank you, man. Ubi Brown, the Hall of Famer. The most remarkable career in sports broadcasting history. There's something so tremendously, Hubie, about devoting his sign-off to talking about the differences between the weak side and strong side. Yeah. I mean, that is just absolutely perfect. Mm-hmm. And almost apologizing.

Thank you for indulging me. Yeah. As I talked about that, what a cool moment. Expertly handled by brain as you knew it would be. Mm-hmm. Let's talk about blurbs because you sent me a dream. Rudd report alert. Actually not, but for us it is about the fate of the blurb. Yeah. The blurb is what, David? A blurb is when you pick up a book, usually a hardcover book. Well, paperbacks too, but it'll say like, you know, one of the best novels I've read this year, dash Stephen King. You know, it's another, it's another author's sign off on the quality of the book that you're holding in your hands. The terms also applied to the sometimes to, to the, the review snippets that are on the back of paperbacks or whatever. But really in this case,

we're just talking about the other writers pre-reviewing, sort of promoting new books that are coming out. And how sincere is Stephen King or another author when he says this is one of the best new books of the year? Stephen King is, I think, pretty sincere, specifically him, although I do think he's very open-hearted when it comes to doling out the praise. I think he just loves to read, you know, and I think the best, I mean, the most prolific blurbers are like that. But sincerity is always called the question, you know, there's always connections at the heart of all of them. There's a lot of like, you know, every first novelist has their MFA professor that's a famous novelist on the cover of their book, you know. And the sincerity is obviously a little bit, you know, questionable.

And working in the business, you know, a lot of the time that comes with the pitch, too, is just, like look at this new short story collection. By the way, I can get blurbs from these six people. Like, that's in the pitch letter. And then, and if you've ever worked on a novel or even a nonfiction book that doesn't come with those connections, no matter how wonderful the book is, and you just have to, like, just battle to get in front of anybody. If you're not a high-ranking editor that has their own Rolodex they can call in,

it's, you know, you realize this sort of folly of the whole thing pretty quickly. Yeah, I mean, I think when we're inside the machine, you just see Stephen King aside, the insincerity of it all. Yeah. And just, you know, or just how programmed everything is. Which may be why Sean Manning, publisher of Simon & Schuster, says they're getting out of the blurb business. Yeah. This is via Elizabeth Egan and New York Times. Manning writes, trying to get blurbs is not a good use of anyone's time.

Calls it favor trading that creates an incestuous and unmeritocratic literary ecosystem. that often rewards connections over talent. He also says, I don't know if blurbs have ever worked. There's no metric to tell. Well, here's the thing. Inside the business, you think, the absence of blurbs speak volumes, right? But then sometimes you'll just pick up a book off the bookshelf

and it just has the first line of the first page of the book in big type on the back. And you're like, oh my God, that's actually, now I want to read it, you know? Yeah. There's also blurbs at the expense of what? I mean, it is just the traditions in book publishing have always been a little bit mind-boggling. If I can digress for a second, I know we've been running long on this show, but you and I've had this conversation before.

But I remember we were young in New York when the Da Vinci Code came out. You know, I remember I got a frigate galley of the Da Vinci Code, and it was blowing up. And I was like, this is nuts. Like, I came up. Well, my opinion is the Da Vinci Code aside, the next book that was acquired by the editor of the Da Vinci Code, who is sort of but phenom themselves in the book publishing world was a big to do in the book publishing industry. This is the next selection by the person

who picked the Da Vinci Code from anonymity, you know, or from obscurity, sorry. And Barnes & Noble ordered a trillion copies. It was the, what was it? It was John 12 Hawks, the traveler or something like that. Okay. There were stacks and stacks of it when it came out in Barnes & Noble.

And nobody touched it. Nobody looked at it. And you look, and I walked over and I was like, it's so weird, man. It's just like, it's this, like, don't they know that this is, and you pick it up, you look at the cardboard stand that it's in, you look at the stack of the book, you look at the front of the book, you turn it over, and of course you don't know. There's blurbs on the back of the book, but not once. Like, there's no other business where you wouldn't just say from the edit,

the brilliant editor that brought you the Da Vinci Code and giant letters on the front. And they took up that space with like a three-sentence blurb that you're not going to read or internalize because you don't care about the writer. I mean, the odds that you care about the person saying this are just so, I mean, it doesn't, like every book has these, right? And it's just mind-boggling the decisions at some publisher, the publishers have historically made. So to get out of the blur business, I think it's, I think it's a smart move. I think it's smart.

I think it's, it's also just sort of weirdly, obviously that it's reductive when it comes to this, you know, this novel comes with X blurbs. Do you want to publish it? but it also just like I said it just like it's just non-sensical sort of marketing that space is better used for other stuff if you can't figure out how to sell something

on a big panel on the back of a book-shaped thing that's an error of your marketing department one shouldn't that be where you just learned to write in a different way we're not doing a masterly study of and don't get me starting freaking jacket copy it's only in jacket copy words right where instead of just like, how the hell do we sell this? This is going to be on a table.

For an industry that's so consumed with the threat of AI, they've spent 50 years teaching their editorial assistance to write like computers, to write in the exact same voice that somebody did a million years ago. It's crazy. I go to Romans up here in Pasadena, and there's so many new nonfiction books out every week. Yeah. And it's awesome, right?

It almost feels like what movie studios used to be where it's like, we're just throwing things out there. We're seeing what works. and I'm like, if you don't win me over in about 10 seconds and I am a sympathetic book buying customer, I'm just going to put it down and be like, I don't care about this. Yeah. Next. Blurbs, David, also turned out to be in a huge time suck.

Oh, my God. Noted novelist Rebecca McKay says in a different time story, as of this fall, I was getting five to ten requests a week for blurbs. She also tells this story. So imagine that, five to ten requests a week. If you're her, you probably want to read the book or at least scan the book for maybe other people can scan it. Mackay says, I got a blur request for a friend through their publisher. This friend is someone I admire who did something nice for me once.

And I was willing to make one of those exceptions at what was otherwise an extremely busy time. Writing this blur meant not working on my own book, not doing other things I needed or wanted to do for the 12 hours or so spread over several days that it took to read my friend's book. when the book came out and I emphasize here that the fault was the publishers, not the authors, my blurb was not on it. The publisher had overassed and my blurb was relegated to Amazon. So you take all this time to do this and then it's not on the physical book. Yes. And again, that decision is based on what, because they decided on a minimum font size for the back of the book.

Because they had other, they decided the other people, they had were too prestigious to to ask them if they could trim the blurbs. That's another thing. It's just like, do you think you could trim it? But she's a huge novelist herself. No, I know. Listen, I know. You're like putting her on Amazon? It's crazy. It's crazy. And then there's

in the nonfiction world, you get into the public persona, the public personage category too. And dealing with like the you know, everybody knows that like politicians have writers. Would you believe that politicians have blurb ghostwriters?

well they do you know and then you're negotiating not just with the person who wrote it but the person whose name is attached to it you know it becomes just like man this blurb doesn't make any sense at all it's like well I certainly don't want to ask you know Jimmy Carter if we can edit the blurb that he didn't write not blaming Jim I've never heard of Jimmy Carter but having any ghostwriters I'm just Jimmy Carter yeah just trying to pick a pick someone who's not out there to sue us anymore um way this sounds like a great job now that i'm a veteran media reporter i'm walking away from the business politician's fake blurb guy that that might be it remember the story i told you and this is

unconfirmed folks i have not done the shoe leather reporting to find out this is real but there's a legendary story in washington bc when i was a young pup there that a journalist tried fiction and he went to another one of his journalist friends, a famous journalist friend, and asked for a blurb for his novel. And the blurb came back and said in so many words, my friend has written a novel. Points for honesty, I guess.

Someday we'll confirm whether that is actually real. In the meantime, it's time for a feature that it's always 100% real. It's time for David Shoemaker guesses the strain pun headline. Mondays, David, you're sniffling away. You're so sick over there. that was this is David is not not excited

he's just he's a little under the way and hurt today Monday's headline about the departure of a beloved CNN anchor was a cost of the vista

so bad I feel so bad for missing that man oh no that was a shoemaker one if there ever was today's headline comes to us from

Ben Wiener it's from Politico's California playbook which hopefully Trump is still subscribing to it's another headline

involving Elon Musk government dismantling unit Doge. We had Get the Hell Out of Doge. I believe we had a suggestion of get along a little dogey or doge. This story is about Democratic rep Robert Garcia.

He's going after Doge, David. First and foremost, F. Elon Musk, he says, and goes on from there. So this guy is attacking Doge. What was Politico's strained pun headline? Doge, Attack Doge. That's pretty good, but it's... Oh, oh, is it Dodge?

Is that where we're going with this? Something about the... You were on the first one. You were there. Attacked... What? Attack Doge? What's the most basic headline?

Oh, Dog. Oh, Doge bites... Man bites Doge? Man bites Doge. Well, then, sir. Who says David's not feeling well? That's an MVP, Jalen Hurts-style performance. though nobody believed in David.

He is David Schuemaker. I'm Brian Curtis. Braxia Magic by Brian Waters. Joel coming back on Thursday. And then we're off next week, right? Yep. Wellness Week? President's Day?

Hell yeah. We got something special coming up on the press box. Plus, more lukewarm takes about the media. See you in two weeks, David. See you later, Brian.