The Prof G Pod with Scott Galloway - America’s Demographic Problem, Why Scott Became a Professor, and The Lazy Person’s Guide to Productivity

Episode Date: March 19, 2025

Scott discusses how declining birth rates could impact Disney and other businesses that rely on younger consumers. He then reflects on his journey in academia and offers advice to a listener navigating a teaching career. Finally, he shares strategies for managing energy and overcoming laziness to stay productive and achieve success. Subscribe to No Mercy / No Malice Buy "The Algebra of Wealth," out now. Follow the podcast across socials @profgpod: Instagram Threads X Reddit Learn more about your ad choices. Visit podcastchoices.com/adchoices

Support for Prop Tree comes from Viori. Oh my God, true story. I am wearing, totally coincidentally, guess what? Viori shorts. Viori's high quality gym clothes are made to be versatile and stand the test of time. They sent me some to try out and here I am. For our listeners, Viori is offering 20% off

your first purchase plus you have free shipping on any US orders over $75 and free returns. Get yourself some of the most comfortable and versatile clothing on the planet. Viori.com slash ProfG. That's V-U-O-R-I.com slash ProfG. Exclusions apply. Visit the website for full terms and conditions. Support for the show comes from ServiceNow who is enabling people to do more meaningful creative work the work they actually want to do you know what people don't want to do boring busy work but now with AI agents built into the ServiceNow platform you can automate millions of repetitive tasks in every corner of business, IT, HR, customer service and and more. And that means your people can focus on the work that they want to do. That's putting AI agents to work for people.

It's your turn. Get started at servicenow.com slash AI dash agents. Thumbtack presents the ins and outs of caring for your home. Out, uncertainty, self doubt, Thumbtack presents the ins and outs of caring for your home. Out. Uncertainty. Self-doubt. Stressing about not knowing where to start. In. Plans and guides that make it easy to get home projects done. Out. Word art. Sorry, live laugh lovers.

In. Knowing what to do, when to do it, and who to hire. Start caring for your home with confidence. Download Thumbtack today. Welcome to Office Hours of ProffG. This is the part of the show where we answer your questions about business, big tech, entrepreneurship, and whatever else is on your mind. If you'd like to submit a question, please email a voice recording to officehours at propgmedia.com. Again, that's officehours at propgmedia.com. Question number one. Hi, Prof G and Ed. Love the show. I was wondering if the same demographic trends affecting higher Ed will affect companies like Disney, who rely upon a younger demographic for the streaming content, venues, and other products. In other words, with fewer babies being born

and as people age, they will drop their Disney subscriptions, forcing Disney to find new subscribers from a smaller pool. What other companies might face this demographic challenge? It's a really interesting question. I think about this through the lens of, I have a a son will be applying to college. And actually for the first time in my, you know, the demographics are on his side, fewer boys are applying to a college and just fewer people are applying to college. Although what's against him is, you know, because I'm a narcissist and want him to go to a quote unquote prestige or elite school.

Is that true? You know, it's sorta true. I kind of come to the conclusion, like just wanted to be happy. But anyways, what you see is a crowding effect into the best universities, but on the whole, you're going to see tier two universities go out of business. Like no tomorrow. People under the age of 18 represent roughly 21% of the total American population down from 36% in the sixties.

Jesus Christ. You want wanna worry about social security? Who's gonna pay for this goddamn thing? It's young people paying for it right now and there used to be like 12 to one working age people, the seniors now it's something like three to one. In the next 20 years, it's projected that American share of children will fall by an additional three percentage points.

The Census Bureau estimates that by 2060, America will add over 8 million children. In comparison, they estimate Americans over the age of 65 will increase by about 37 million. Okay, get this, 8 million new kids, 37 million more old people. The falling birth rate will likely have significant impacts on business, including baby product manufacturers, child care services and education providers. Additionally, there'll be an enormous increase in demand for products and services aimed at the elderly population, including senior product manufacturers, childcare services, and education providers. Additionally, there'll be an enormous increase in demand

for products and services aimed at the elderly population, including senior care and retirement communities. Yeah, no doubt some of the companies catering to kids will suffer, but coming like Disney, I think they're fine because one, it's so fucking crowded as it is, and it's become a rite of passage. People, you're likely gonna have child services called on you.

If you don't take your kids to Disney for what is the seventh circle of hell for a weekend of overpriced hotels and shitty food and two hour lines to get on the Avatar ride. I think Disney is going to be fine. Cause there's a flight to quality and people will stop, you know, go one level down Six Flags, Magic Mountain or Busch Gardens or whatever it is now. I think they'll suffer, but I think what people will do is end up spending more money across fewer. There's going to

be a flight to quality just the same way that despite there being fewer young people, the elite colleges are booming because there's a kind of a rush to quality and they create this illusion of scarcity. They get more capital, trade at a higher multiple, reinvest in the new Star Wars land or Rogue Nine or whatever it is. And they kind of pull ahead from the competition. By the way, Disney for kids and Universal for the teenagers is what I've discovered as I've gotten older. The problems here are bigger than consumer companies.

And that is now about 40% of our budget goes to services, Medicare, social security for people over the age of 65. And it's about to go over 50% because we have an aging population and we don't means test and they vote. So we just cram more and more wealth. Old people have figured out they can vote themselves more money. It is ridiculous that we don't have means testing for Social Security. It is ridiculous that the age hasn't been dramatically elevated. 65? People aren't even getting elected to the Senate.

They're like the hot young thing when they show up to the Senate at 65. We absolutely need to address this, not only this aging, but the fact that we continue to cram more money into the pockets of the old people. I believe you could reverse engineer all of the biggest issues in our society, income inequality, polarization, extremism, to one thing, one stat, and that is for the first time in our society, income inequality, polarization, extremism,

to one thing, one stat, and that is for the first time in our nation's history, a 30 year old isn't doing as well as his or her parents who are 30. That is a breakdown on the social compact. It doesn't mean a fucking thing that the SMP is touching new highs. It doesn't mean anything with GDP growth is,

if your kids aren't doing as well as you. So this connotes a bigger problem, specifically not only what it means for consumer brands with a population dearth, aren't doing as well as you. So this this connotes a bigger problem, specifically not only what it means for consumer brands with a population dearth, but what it means for our society when people no longer have the money or the confidence to have their own children. Thanks for the question. Question number two. Hey Scott, this is Sean Kong from the Sunshine State of Florida. I'm a huge fan of you and all of your shows. While I've heard you speak about many, many things, and this show is called Office Hours, I've somehow

missed you discuss your life working in academia. I began adjunct teaching on the side while working in the clinical world of healthcare. I realized I absolutely love teaching, and more importantly, I loved helping students discover their potential career path in healthcare, despite the fact that I still have much to learn in my mid-30s. This year, I accepted a full-time position as a teaching professor at a university in Florida, despite the fact that I still have much to learn in my mid-30s. This year, I accepted a full-time position as a teaching professor at a university in Florida, which has been an amazing experience thus far. My question for you is, what originally got you motivated to teach? And did your feelings change about teaching as the years went on?

Like you, I'm not coming from a PhD background, but rather from working in the clinical world. I fear there will eventually be some sort of ceiling effect for me, both financially and just the idea of teaching the same thing year after year. I'm grateful for what I'm doing and I'm enjoying what I'm doing, but I also like looking at the crystal ball and I'm just eager to continuously grow as both a person and a professional,

which is why I love all your shows. Thanks for your answer and thanks for all that you do. Wow, Sean from Florida, we're gonna need a bigger boat. So let's bring this back to me. My whole life, if I've wanted to be a teacher, I thought I would really enjoy it and I'd be good at it. And I contemplated when I was in business school applying to the PhD program and getting my PhD and pursuing a career in academia.

And a couple of things happened. One, my mom got very sick and I knew that I would need to start making money, that I just didn't have the kind of the capacity to take on another three years of student debt or not be making money in a PhD program and also some of it is less noble I just thought I'd really like to get out there and start making real bank and I didn't see how I was gonna do that as a prof at least initially so I went out I gave myself ten years before I would go back to teaching and exactly ten years later in 2002,

after graduating from HAAS in 1992, I joined the faculty at NYU. And one of the motivations for joining was I thought I was gonna be rich and that I could leave and just go focus on teaching. And I took a job paying $12,000 a year as an adjunct professor at NYU. And as you have your plans and then God laughs,

my company read Envelope Deco Public and on paper it was worth a lot of money. And then I wasn't when the dot-bomb implosion happened. So I kind of woke up and realized I was an adjunct professor making $12,000 a year. Now, having said that, I think academia is a wonderful career. It's definitely a caste system.

It's definitely some of the most discriminatory business in the world. Essentially the people in charge hire their PhD buddies. They write bullshit research, which is 98% of peer-reviewed academic research is this bullshit to give each other citations such that they can qualify. They can get tenure, which is guaranteed lifetime employment, which translates to student debt, as two-thirds of these individuals within 20 years are totally unproductive and overpaid. And tenure is is kind of this grift where because Galileo said the world might be round and we thought we need to protect academics, we've decided that the guy who came up with Gap

One accounting in 1985 deserves lifetime employment. It's just fucking stupid. The result is a crowding at the top of the pyramid and young academics who are really outstanding have trouble moving up because these people will not leave. And most of this quote unquote tenure is nothing but a gild and attacks on young people. It translates to student debt. The administrative state is out of control at universities. My department chair, or one of my department chairs in marketing was essentially a pretty weak academic who was a functioning hour, semi-functioning alcoholic. So I know let's give her an administrative role. Look,

you're going in as a practicing professor. Here are some tips. One, this is a business and the way you increase your compensation is by putting butts in seats. You're probably not going to do great peer reviewed research. I was thinking about doing peer reviewed research and then I read it. I'm like, this is stupid. None of this shit has any relevance to anything. And so I started doing a lot of research, but I did it on the guys of a private company called L2. And I got way more press and kind of private sector impact than any, almost any of the peer review research. It may be the exception of some of the peer review research that the finance department does, which bubbles up guys like David

Yermak and Aswath the Motor and his his his Imperial research, but it's just so powerful But anyways, what I found is that the key to a currency and there's four or five of these people Essentially at NYU Stern We have four or five ringers and that is someone a professor that everyone feels like they got to take a Glenn Oaken or Sonia Marciano At NYU there are clinicals. They don't have PhDs, they're practicing professors, but they're outstanding teachers. And because it's a business, they have to have a certain number of classes that everyone, if they take three or four of these, they feel like they got their money's worth. Those people have

real currency and power. I became one of those people. I became one of their ringers. And so I could put 500 butts in seats every year, which at $7,000 per class, which is what7,000 per class, which is what we charge at NYU Stern, you're technically generating $3.5 million in income, they're paying you a lot less than that, but you have some currency. So the key for you, my friend is just becoming outstanding at teaching and getting more butts in seats. Uh, some of the, I would avoid the administrative state, you know, if

it's a means of helping out fine, but for the most part, I think it's mostly a waste of time. I find that most of the administration and kind of program stuff on campus is just people pushing paper to each other. And my career took off when I decided I was going to do nothing. I was never going to spend any time on campus unless I was teaching to do a market check. And what you do is you quit every three to five years without quitting. Every three to five years, I would interview at another university, I'd get called by a Cornell or a Wardner or Columbia.

I'd interview, I'd find out what the offer would be. And then I'd go to the dean or my department chair and say, I don't wanna leave, I'd be transparent, but this is my current value in the marketplace. And I knew I had some currency because, fortunately for me, the marketing department was not very strong in terms of the in-room teaching and they would match it and so you know you got to

recognize that the leadership of universities generally sees adjuncts and clinicals as sort of I don't know like Russian soldiers that they just kind of throw into the meat grinder and that is oh it's your calling you don't actually need health benefits or money we save that for the tenured faculty. So you have to create your own currency through butts and seats, and then you have to leverage it by occasionally interviewing with another university. That's kind of the politics of how the sausage is made.

Having said that, you generally are in an environment where people are not assholes. They fight over every little thing because they're so little at risk or they're so little to be gained. But generally speaking, the people are not assholes. They fight over every little thing because they're so little at risk or they're so little to be gained. But generally speaking, the people are pretty nice. The best academics are some of the most inspiring people you ever run across. Being on campus is incredibly inspiring. You do feel as if you're adding value. Being around young people is just incredibly, I don't know, invigorating. But let me finish where I started. A lot there, a lot there. A lot of trauma, a lot of PTSD, but a lot of reward too.

Thanks for the question, Sean. We have one quick break before our final questions. Stay with us. Support for the show comes from the Fundrise Innovation Fund. Think of the five biggest names in AI today. How many of these companies do you own shares of? Probably not many, maybe one, maybe two. Why is that? Because the open AIs

and anthropics of the world are still private. That means unless you're an employee or a VC, you're out of luck. So it isn't hard to see why venture capital has been one of the most prized asset classes in the world. But unless you're worth eight or nine figures, you likely don't have access to these funds. The Fundrise Innovation Fund is different. It's already raised more than $150 million. It holds a portfolio of pre-IPO tech companies that are valued at tens or even hundreds of billions of dollars. And most importantly, it's open to investors of all sizes. Visit fundrise.com slash prop G to check out the Innovation Funds portfolio and start investing today. Relevant disclaimers can be found at the end of the show and at fundrise.com slash innovation.

Support for the show comes from Skims. We all want to be comfortable in our own skin. And one way to do that is to make sure that our clothes and especially our underwear are both soft and supportive. And guys, whether you're looking for briefs, boxes or something in between, you can find it at Skims. Skims isn't just for women. They make underwear, briefs, boxes, or something in between, you can find it at Skims. Skims isn't just for women. They make underwear, loungewear, pajamas, and shapewear

for every gender, size, and shape. All Skims products are carefully designed to both support and enhance the curves of everybody. I have tried Skims myself. Skims sent me two pairs of underwear. I gotta say, I love them. I've said this before, I always wear them when I'm working out. They fit really well, I think they I love them. I've said this before I always wear them when I'm working out

They fit really well and they look really nice. The only issue is I don't have more skims So it's Kim's if you're listening to this, please, please send me more. I want to do it five days a week Skims is the official underwear partner of the NBA WNBA and USA basketball Shop skims men's and more at skims.com and in skim stores. Let them know we sent you after you place your order, select podcast in the survey and select our show in the drop down menu that follows. Hey, this is Peter Kafka, the host of Channels, a show about what happens when tech smashes into media.

And this week I'm talking about Twitch. Not the thing my eye does when I don't get enough sleep, but the pioneering live streaming service that Amazon bought for a billion dollars back in 2014. Twitch is still a big deal in live streaming, but so are lots of other places. So how is Twitch CEO Dan Clancy gonna deal with that competition?

Why exactly do I wanna watch people talk live on the internet anyway? I asked Dan Clancy all about that and more on this week's channels from the Vox Media Podcast Network. Welcome back. Question number three. Hi, Scott. This is Duncan from Tokyo, Japan. I'm 40 years old, originally from Canada and work in big tech. Now, Scott, you've been hyper successful throughout your career and you have many different endeavors going on at the same time,

which I assume requires a lot of energy. I'd just love to hear your thoughts on how to best create and manage energy and if laziness happens to be a bit of a challenge for you at some times, what tactics you have to battle it. Thank you so much and I hope to hear back from you. Thanks for the question. This really resonates with me, Duncan, because I am fundamentally a lazy person and people are under the impression that I'm working all the time because of the content we put out. They think it's me and, you know, uploading videos to YouTube and drawing, sketching out these charts on a napkin. And you know,

like it's amazing how much content you put out. Well, now it's amazing how much credit I get for the content we put out. A couple of things as it relates to laziness, investment banking and crew were both really important for me because without a rote schedule, without having to drag my ass out of bed at 5 a.m. or I'd be letting seven other men out down in the boat and my coach would kick me off the team, I should have never gotten up at 5 a.m. Without the pressure and the routinization and the scheduling and the demands of investment

banking, I just never would have worked that hard. So I've tried to put myself in a context where I had no choice. And also I think deadlines are really important for a lazy person. My publisher, I don't know, I think I got 50, 70, 80% of my book revenues, and really all they do is set deadlines. But those are really important for me

because without them, I'm not sure. I think I put out a book every five years instead of every 18 months. So try and find a context or platforms that just quite frankly manage you and impose deadlines on you. Um, I try to reduce the amount of time in between the decision to do something and doing it, I'm trying to be more reckless. Oh, I should work out. Okay.

Start putting on your gym clothes. Don't think about it. I get, you know, this is a position of privilege, but one of the reasons I have a trainer is not because they do anything. I don't know. But if there's a guy in my backyard at 8 AM on a Tuesday morning, I got to get out there. Sometimes I wait till 8 10, cause I'm so lazy and I'll just pop my head out and say, Hey, Sean, I'll be on in 10 minutes. But eventually I get out there.

Whereas if I was allowed to sleep in till nine and then have some coffee and doodle around and I'm like, Oh no, the podcast is a 10 too bad. I can't work out. So scheduling, forcing routine deadlines, super important for a lazy person. In addition, and also this notion, get rid of the time in between the decision and doing, Oh, I should really call someone or I need to return this and just start writing it. I need, I'm terrible.

I get so many emails from people I want to respond to and I think I'll do it later. Now what I need to do, and I don't do this all the time. I need to get back to this person, start getting back to them. Now there's nothing like now. And even if it's a little reckless, just, Oh, I'd like to, you know, I need to take these supplements, where the fucking pills, where the fine don't plan. It just the inclination, try and get into the practice of what I'm doing.

As soon as I think I need to do something, okay, start doing it. Don't think about it, don't plan it, just start doing it and get on it. Otherwise, I just can't get over, I did, I was in Barcelona yesterday, I had all these plans for walking around, doing some videos, writing, proofing, editing a chapter,

I'm writing a book on masculinity. I did fucking nothing. By the time I was at the Nobu hotel, by the time I went down and had my weird sushi lunch and went online and watched TikTok for two hours, I'd literally wasted, I didn't even walk around one of what is one of the most impressive cities in the world. I did goddamn nothing, nothing, um, because I wasn't scheduled and I didn't have things going on today. Quite frankly, I am booked so solid. My assistant and my team has me doing so much of this shit pods. I'm posting a lot.

And you know what? I need it. I need that scheduling. So try and put yourself in a position where you have deadlines and schedules imposed on each other, get rid of the gap between I need to do this and actually doing it also in this is a position of privilege, greatness is in the agency of others. I've always realized that if it's just me as a sole proprietor, I'm not going to put out that much because I'm lazy. But what I've done is I've tried to figure

out what am I really good at that no one else can do and I outsource everything else. Now that requires some capital. I have producers who write up scripts for me. I have someone helping me with my book. I have someone who does all our charts. I have someone who manages the business, the hiring and firing. I have a CFI. I just, I have a personal assistant. When I say personal, I'm going to New York tonight.

She's going to make sure I have granola and milk in my refrigerator. So I don't have to go out and get it. Obviously I have someone who cleans my home, someone who trains me. I'm a big believer in comparative advantage. And that is once you have a little bit of money, start thinking, how do I save time? And some of that might just be for you just to be lazy, but to free you up on the things you're good at.

Let's summarize. Put yourself in a situation where you have imposed deadlines, a schedule, trying to eliminate the time or reduce the time between I need to and actually just starting on it. Just start. Oh, I need to write a chapter. Just, okay, throw up in the fucking laptop and start writing, even if it's shit. Beauty is in the edit, by the way, when it comes to writing. And finally, as soon as you can, as soon as you have the resources, start outsourcing the stuff that you're not

good at or that doesn't in any way leverage your unique skills. But again, I think laziness is underappreciated. I think there's a lot of us out there that are fundamentally lazy people. You just have to recognize your weakness and put in place the infrastructure such that you can do a workaround. Thanks for the question. That's all for this episode. If you'd like to submit a question, please email a voice recording to officehoursofpropgmedia.com. Again, that's officehoursofpropgmedia.com. This episode was produced by Jennifer Sanchez. Our intern is Dan Shalon. Drew Burrows is

our technical director. Thank you for listening to the PropG pod from the Vox Media Podcast Network. We will catch you on Saturday for No Mercy, No Malice, as read by George Hahn. And please follow our PropG Markets pod wherever you get your pods for new episodes every Monday and Thursday.