The Prof G Pod with Scott Galloway - First Time Founders with Ed Elson – Reed Hastings: Life After Netflix

Episode Date: December 1, 2024

Ed speaks with Reed Hastings, co-founder and executive chairman of Netflix. They discuss the company's path from dvd rental to streaming, the importance of company culture, what it was like to leave N...etflix, and the challenges and joys of Reed's newest venture: a ski resort in Utah. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Starting point is 00:01:51 the most successful companies in American history. What would retirement look like? Checks. I'm sorry. What would it look like? It'd look like my life right now, Ed. You don't need to build one of the most successful companies to have a wonderful back nine.
Starting point is 00:02:14 I'm doing exactly what I want to be doing. I hang out with impressive, intelligent young people such as yourself. We make good money. We have purpose. And I get to do amazing things with my friends and family that, you know, make me feel closer to them. I can't imagine doing anything differently.
Starting point is 00:02:35 And the only lesson in this humble brag or not so humble brag is once you get to a certain level of economic security, you want to use money as a means to an ends and that ends is great experiences that make you feel closer to your friends and family and recognize that you have an increasingly finite amount of time here. Welcome to First Time Founders. 27 years ago, watching movies on demand meant making a trip to the rental store. But after a frustrating experience with a lost DVD and a hefty late fee, my next guest saw an opportunity for change.
Starting point is 00:03:20 He envisioned a world where people could enjoy movies from the comfort of their homes without the hassle of late fees and without making a trip to the store. So in 1997, he launched a company with a groundbreaking idea, flat rate movie rentals delivered by mail. That single innovation, followed by many more, laid the foundation for what would become the world's leading movie and television streaming service.
Starting point is 00:03:45 With nearly 283 million subscribers and over $28 billion in revenue this year, this founder's vision has forever changed the way we consume entertainment. This is my conversation with Reid Hastings, co-founder and executive chairman of Netflix. Welcome, Reed. Thank you so much for joining me. And what a treat. Uh, so excited to be called a first-time founder. It's like, I'm young again or something. Exactly.
Starting point is 00:04:15 I'm just looking at the background behind you. I know that we were in talks about maybe doing this in person and I'm already just feeling huge amounts of regret. The background looks beautiful. It'd be lovely to have you out here. You gotta come see it. I mean, the fall colors right now are incredible, but of course we're just waiting for the big snows to hit.
Starting point is 00:04:34 So our listeners know, where are you exactly? Powder Mountain, Eden, Utah, about an hour from Salt Lake City Airport. And that is something that we will be getting into in this interview. That is sort of your newest project. But the title of this program is First Time Founders. You are not a first time founder right now, but you were at one point.
Starting point is 00:04:54 So we're going to start with that. We're going to start back in the 90s, right after you had served in the Peace Corps, and then you got your CS degree from Stanford and you decided to start a company, but it wasn't Netflix. It was actually a company called Pure Software. So let's start there. Could you tell us the story of Pure Software? What led you to that venture and how it all came about? I would say that starting a company is like jumping out of an airplane without a parachute
Starting point is 00:05:23 and you just assume a bird is going to fly by. And so the people who start companies are unrealistically positive and optimistic. And then occasionally some of the times it works, the bird flies by. And if I think about my own experience, I was excited about a particular product. It found errors in a class of C and C++ software that no one had been able to find before these memory errors. And I was just hell bound on creating the product and I had to do a company to see the product come to light. Was this something that you always knew you wanted to do? Did you think that you were going to be an
Starting point is 00:06:02 entrepreneur or? No, I did take one sort of business school like class and I had to learn how to use a spreadsheet to do that. But that was like my little tiny bit. And when I was a grad student, so mid 90s, I got super excited about the foot mouse. And, you know, I was often with old hand mouse in the terminal, you know, I was often with the old hand mouse in the terminal, you know, it's just slow, back and forth to the keyboard.
Starting point is 00:06:30 And so, you know, of course, I thought of the obvious solution, which is you control the mouse with your foot. This is the first time hearing of the foot mouse. I love it. Yeah, well, yeah, the foot mouse was a great idea, I thought, which just shows I'm not very good in the judgment category. I'm good in the passion category. Okay?
Starting point is 00:06:49 So anyway, I spent six months. Luckily, I didn't drop out of Stanford to do it. And it turns out two things. One is it's a very dirty environment. And so after a day or two, the foot mouse was pretty gross. And then two, your leg cramps. So it's just not used to that fine dexterity control. And those were both hard problems to solve, which is why there's
Starting point is 00:07:10 still no foot mouse 30 years later. But I, so I would say I've always had the product bug or the passion product bug. And then the first time I really did it, which was pure, it actually worked. So I spent a year at home writing the software, and then I had to figure out a company to figure out how to make it mainstream and distribute it. The company from 91 to 95 doubled every year. Morgan Stanley took us public in 1995. And so in many ways it was a great success of that era.
Starting point is 00:07:43 But I was pretty miserable for a lot of it because I didn't know how to do anything and running a company. And so it was just chaos. And that felt bad. Yeah. So this is what's so interesting to me is that you're not known for pure software, but it was a smashing success. I mean, it was your first company.
Starting point is 00:08:01 As you said, you took it public in 95. Later you merged it with Atria and then in 97, it was acquired for nearly a billion dollars and that's roughly two billion in today's dollars. So this was like a hit hit success. And it's just so funny that you view it as kind of a one that it's sort of a footnote on your resume to that you view it as sort of a miserable time. And so I'd love to just, as you reflect on pure software, you are a new entrepreneur as your first company.
Starting point is 00:08:31 It was successful. What do you think you were getting right at that time? A product passion. Think of one extreme, which is Elon Musk, which is like all passion and envision and he manages quite successfully through inspiration purely. And then the day-to-day management of things is pretty chaotic and he's got tons of turnover and yet he still accomplishes amazing things. So call that one end of the spectrum.
Starting point is 00:09:02 Another end of the spectrum is the really well-run retail, something, I don't know, that's not that inspiring, but very disciplined. And so you can achieve excellence through that, or you can achieve excellence at the other end. And my first end was more in the Elon style. It was all about passion of, you know, software quality and what that could mean for the world and the problems of software errors. But the day-to-day management was pretty poor on my part, but we succeeded through kind of energy and passion because then people forgive you a lot of things or you just make mistakes but you, you know, you charge ahead.
Starting point is 00:09:45 So we'll fast forward to 1997. You've just kind of scored pretty big on Pure Software. You sold the company. And I think for a lot of people at that point, you start thinking about maybe early retirement. Maybe you moved to St. Barts. You do live a life of arrested adolescents as Scott likes to say. That's not what you did. You decided you wanted to start another company and this idea was for movie rental delivery. Tell us what was going on in your head at that time and why did DVDs by mail
Starting point is 00:10:21 seem like such a good idea to you? You know, it was the time when Amazon was just going public. E-commerce was clearly going to be a big area. And there were a lot of foolish companies just saying, okay, I'm going to sell computers or I'm going to sell lamps. And clearly Amazon was going to crush them eventually. And DVD rental or rental generally has those two-way logistics. You had to send them back. So it was very unique city-specific logistics that we figured Amazon wouldn't bother with. It was too small a market, didn't leverage all their core.
Starting point is 00:10:54 There weren't five other things for them to rent. So that would give us, we could ride the e-commerce explosion and not have competition from Amazon, only have it from the incumbents being Blockbuster and Hollywood Video. And then if we succeed it, we said, okay, then we've got the pole position for converting to streaming. Thus we named the company Netflix and not DVD by mail.com. Cause that was always the ambition. So you mentioned that Netflix was partly inspired by Amazon, perhaps totally inspired by Amazon.
Starting point is 00:11:27 I didn't realize this, but at one point, Jeff Bezos actually offered to buy Netflix and you declined it. Could you take us through what happened there? Let's think about the dates. Late 90s and we went and talked to them. It never got to like a formal offer. It was sort of exploratory. And you know, they were properly interested in all businesses that could show a profit.
Starting point is 00:11:53 And here's the shocker, we said no, and then we worked our ass off for 20 years. Okay, and then if you compare the stock return, you know, if we had sold and then just ridden the Amazon stock up, it would have been the same outcome. 20 years of work and now of course I'm happy, you know, create Netflix and that kind of thing. Yeah, absolutely. And my favorite detail along those lines. So Netflix is growing, it's doing super well.
Starting point is 00:12:18 It's on pace to go public. And then the dot com crash hits and it brings down all these companies. And that includes Netflix and You actually tried to sell the company to blockbuster For 50 million dollars and they rejected you so I love to hear the story of how that went down Yeah, I mean that one was more Avoiding a big fight with blockbuster. We realized that if we're going to grow really big, we're going to have a big fight with them.
Starting point is 00:12:47 And how about if we just give them 50% and then help them profit and not have that big fight with them. And so we were open to that, but they're like a big serious corporation. We were a bunch of scrappy Silicon Valley kids. And they were like, when we want to do online, we'll just do it. And so they didn't see any need, you know, or interest in buying us.
Starting point is 00:13:12 And then they did compete like us with us like heck. And luckily that didn't start until 2004. So they waited an awfully long time because they weren't sure the market size, but then they got quite serious and it was a huge price battle in 2005 and 2006. And then they ultimately bankrupted themselves by 2007 or 2008. I feel like in the history of video, the way that Blockbuster is remembered is they sort of dropped the ball. They weren't focused, they weren't managing themselves correctly, and that you came in and ate their lunch.
Starting point is 00:13:52 Do you think of their strategy that way? Do you think that they sort of slacked off and that's where you, and you basically picked up the slack? How do you view your takeover of Blockbuster in that story? High respect for their leadership, very smart, thoughtful people. They rolled up the business, beat all their direct competitors
Starting point is 00:14:14 through kind of careful and good execution of store-based video rental, negotiated great deals with the studios. When it came to looking forward, they were very forward-looking and they did a deal with a broadband company in 2000, long before we were streaming. We didn't start streaming until 2007. So in 2000, they do a deal with a broadband company to be on the leading edge. Unfortunately for them, the name of that company was Enron. Okay. And it turned out to be this billion dollar loss that was a scam. So they kind of learned
Starting point is 00:15:02 internet is a bunch of scam artists. And so they were more scared off. So then we came in with DVD by mail and it seems like, you know, an interesting little business. But again, they were looking for how to go direct to consumer and they didn't want to do this intermediate step. It's hard when you've got one business model you've done in their case for 25, 30 years and then once in a generation change, uh, I E D internet, you know, like Netflix hasn't, I guess streaming. I mean, we were born to do streaming and thought about streaming all the time. So it wasn't hard for us to let DVD go. But I think if DVD had been the vision, you know, it would have been a lot hard. It was a long time before you actually started streaming.
Starting point is 00:15:46 Were you constantly telling the team, you know, ultimately this is the goal. Ultimately we're going to get into streaming. This is just phase one. Yeah, for sure. I mean, we launched in 97, 98 and 2007, a decade later was our very first streaming and that was just a Windows PCs with crappy content Okay, so it wasn't until 2009 2010 that we had the Xbox deal So you could you could watch Netflix on your TV if you have an Xbox and we had the stars online content
Starting point is 00:16:19 Which is like a baby HBO And so then it was like real content and on the television. And then it was like another five years before we were integrated into most televisions. And then we got our button on the remote, the Netflix button. And then we did our original content first in 2012. So that was House of Cards. So yeah, there was a lot of steps in there that took to put together. So it's an unusual entry strategy to build a business to be the segue. That is, we're going to build DVD rental and then be in position for internet streaming. But we were differentially confident that DVD by mail was the best solution for a decade.
Starting point is 00:17:05 And then when it came in with streaming, we were super hungry for it. And then of course with that we could expand globally. We'll be right back. Support for PropG comes from Aura. The holiday pushes on, and that means we all get to stress out for a month about how to find meaningful, useful gifts for the people we love. If you want to skip the panic this year and just go straight to the gold, you may want to check out Aura Digital Picture Frames.
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Starting point is 00:20:35 Terms and conditions applied, LinkedIn. The place to be, to be. We're back with first time founders. Was it difficult to convince your team of all of this? I mean, it sounds obvious now. Yeah, of course people will be streaming, but I feel like back then you're sort of making a, you're making a gamble. You're making a bet.
Starting point is 00:21:04 I'm just interested. You say, you know, we were confident of all of this. Was it all of you or was it just you? How did you convince everyone this was the right way to go? Well, it was pretty broad that, so YouTube started in 2005. We could start to use streaming. That was the first low quality, but high scale streaming. So, you know, there's like little things like, should we, how much should we invest? Should we invest, you know, 30 million or 300 million in streaming in a given year? So, you know, but I'll call those technocratic decisions. It wasn't, nobody thought we shouldn't invest. It was just how fast, how early, those kinds of things.
Starting point is 00:21:47 I feel like one of the things that makes Netflix so unique is that it's basically been on the forefront of pretty much every major secular shift that we've seen over the past several decades. And it's, you know, probably been on more of those than any other company in this generation. I can just go through the list. I think it's worth just listing for people. You know, you had the VHS to DVD shift, you had brick and mortar to delivery, one-time purchase to subscription-based, DVDs to streaming, and then more recently licensing to original content. And then even more recently, domestic to original content, and then even
Starting point is 00:22:25 more recently, domestic content to international content. Crazy. Crazy, isn't it? So it's basically front-running every single major shift in the industry. And that, to me, has been the differentiator with Netflix and the trend. What do you think you have done as a leader that has enabled that level of innovation over such a long time? I mean, a lot of people innovate,
Starting point is 00:22:51 a lot of people do new things, but you've been consistent in every single one. What do you think you've gotten right? You know, I try to think through from first principles why certain companies grow and thrive and when they get left behind or when not. So I've always been a fan of studying. When I was growing up, it was in the computer business, it was Sun and microsystems, and it was HP and digital equipment. These companies were dying right and left and they were major
Starting point is 00:23:27 companies initially for a while. Early on, I got a very close study of major companies, the ground shifted out from under them and how unusual it was to be Microsoft or others that continued to pivot with the new landscape. So I think I've always been a fan of that strategy thinking learned mostly by watching other companies because if you learn it on your own companies, that's expensive. So it's better to look and see when you see a company do big pivots, like Microsoft has, you know, over 40 years, and they've missed some too, right? They're not, they're not perfect in it. One of the pivots that you made, I mean, so from DVDs to streaming, I was just
Starting point is 00:24:19 looking back through the, through the time machine. You decided to rebrand the DVD business to Quickster, and the streaming service was going to remain Netflix. And I just pulled some headlines from that year. Quickster is dead. Quickster goes quickly. And here's my favorite from the Atlantic. Five reasons why Quickster is now Deadster. That to me is sort of like an example of where, you know, a pivot could kind of go wrong,
Starting point is 00:24:52 but ultimately it was successful. I'd love to just get your reflections on pivoting to streaming, an initial failure it seemed, and then it worked out big time. So we, in studying other companies, we realized they're run by good people and they still miss the transition. So the average smart and careful leadership team is too slow. And so we thought, okay, we've got to go faster than we're comfortable. Okay. And the phrase internally was we got gotta be so aggressive, you know,
Starting point is 00:25:27 that the hair on the back of our neck, you know, is raised up, you know, it's really scary. And that allowed us to say, okay, let's take all of the DVD rental business and shove it to the side into Quickster. And the only thing remaining, and we knew would be streaming. But at that time, 2012, streaming was still not very good and still not very broad.
Starting point is 00:25:51 And so we were very aggressive and it was too aggressive for the customers. They care about the here, I mean, I'm paying you 20 bucks a month, I want what I want. And so we were ahead of the customers. And then that cost us a lot. The stock shrank by a lot, customers quit us, the press thought we were idiots. And so it was too fast in hindsight. Okay, but think of it as the aggressive spirit
Starting point is 00:26:20 that allowed us to do all those transitions you referred to a few minutes ago, was the same aggressive spirit that makes us go a little too fast with Quickster. And then ultimately, you're right, it became DVD.com and we did the thing and separated it in a more low key way. And then it was just last year, we finally closed DVD.com. So it was the right idea too soon, but if you think about it, these things are uncertain.
Starting point is 00:26:50 And so if you make five decisions a little bit late and one a little bit early, you know, you're sort of in the same area. So we didn't beat ourselves up too much on it because we were like, look, you've got to be aggressive. You got to be able to recover if it's been too fast, but you can't be afraid of moving too fast. Why is that exactly? Why do you think that it's so important to be aggressive?
Starting point is 00:27:14 I think that, I mean, I agree in hindsight. I'm glad that you were aggressive, but I feel like it's very easy in business and in life to think, well, you know, things are going well and we don't want to disappoint our shareholders and we don't want to disappoint the customers. And it's just so interesting to me that you were very, very sure that, no, no, no, we have to move extremely quickly. Why was that so important to you? So some people are tall or short.
Starting point is 00:27:41 Some people are risk sensitive or risk loving. Okay. Honestly, I think it's as it's built into people's biology and I've always loved the fear and excitement of the going fast. I do think it's helpful if you take smart risks. Obviously if, if four or five of the big decisions we made were as bad as Quickster, then there's a problem. You know, you've tipped into being reckless.
Starting point is 00:28:08 Okay. But if mostly you get it right, and if you can recover when you've been too fast, then that's just aggressive and not reckless. And so then, you know, you can get great returns like Netflix has been. Cultural principles and company culture has been such an important part of what you built at Netflix and now many companies around the world have borrowed a lot of your principles. I'd love to just go over a couple of them and hear from you what they
Starting point is 00:28:37 mean and why they're important. First one I've got here is farming for dissent. Yeah, that's one actually we brought in after Quickster. It means that dissent in a management team is not easy or natural, especially if the leader has a strong view and has often been right. And so it's important to farm for dissent and to stimulate mechanisms by which contrary views can be evaluated and heard. We're not trying to manufacture consent, okay? We're trying to stimulate dissent, you know, up to a point and then you make a decision
Starting point is 00:29:17 and then you want everybody on board to execute it like heck. What is that point? You said up to a point. Where do you cut it off? So for big decisions, it's a somewhat formalized process where we'll have a meeting and then everyone enters their view and a Google spreadsheet, you know, that's visible to everybody and you vote on things negative 10 is like, it's going to be a disaster, uh, to zero is like, I'm not really sure. To 10 is this is the best thing
Starting point is 00:29:46 we can possibly do. I'm very confident. And then whoever's making the decision then writes up, think of it like a Supreme Court decision. I mean, it's not as well written or formal and stuff, but you know, it's here are what I heard, here are the different views. And ultimately, I think the balance of risk is this, and I think we should do why. And then that's the decision. And ultimately I think the balance of risk is this. And I think we should do why. And then that's the decision. And then we move forward. The other one I have here is extraordinary candor.
Starting point is 00:30:13 What does that mean? Well, human beings, as we've lived in denser and denser groups have learned to be more and more polite and indirect. So, you know, in China or in Japan where it's very crowded, people are super polite. And you know, it's an art form. The challenge in that in business is we come from a lot of different cultures and we're moving fast. And so it's better to enable people to be rude by conventional standards and to be very direct, at least about the workplace, not about your clothing or, you know, that you're attracted to someone or I don't know, you know, but again, on the work dimensions, we want high candor to get
Starting point is 00:30:58 people to have more clear, effective, and honest discussions about, you know, should we cut price in France or should we do this show or should we do this product feature? Just going to move through one more cultural principle here, which is the keeper test. What is that? The keeper test is if someone was going to quit, would you work hard to keep them, to change their mind? And so it's using that as the firing criteria, rather than the traditional
Starting point is 00:31:28 have they screwed up so egregiously that we should fire them. Okay. That's kind of the default model. And we would say, no, we'd like to have a whole bunch of people that you would fight hard to keep. And you're responsible to all of your direct reports are people that you would fight hard to keep. We'll be right back. Support for this show comes from Seven Rooms. What's the recipe for taking your restaurant to the next level? Well, restaurant operators know a key part of it is making more money and making sure it keeps coming in. That's why you want to bring 7Rooms to the table.
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Starting point is 00:32:50 Seven Rooms, make magic, make money. Support for Proppgy Markets comes from Pilot. If you're a small business owner, you might have heard about a new requirement called the BOI filing, where companies have to report who their owners are. You might also be hearing about fines of $591 per day for non-compliance or $10,000 and jail time if you knowingly mis-file. Now, the goal of all of this is to help reduce money laundering, but it definitely creates extra work for you. For most businesses, the deadline to complete it is January 1st, and while you could go to the government website and read all 23,000 words to figure it out, you could also let Pilot.com file it for you for free.
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Starting point is 00:34:28 Learn more at www.nisonusa.com slash 2025 dash kicks. Available feature, Bose is a registered trademark of the Bose Corporation. We're back with First Time Founders. I'm going to move on to leaving Netflix. In January 2023, you stepped down as the CEO. Your co-CEO, Ted Sarandos, stuck around. He remained at the helm. Greg Peters was promoted.
Starting point is 00:35:02 And when I look at what happened here, to me, this is kind of one of the greatest succession stories of this decade. Because, you know, I look at what happened to Disney, what's happening right now at Nike, what's been happening at Starbucks. I even look at what's happened in our government. And what I'm finding is that the transition of power is extremely difficult. But if you look at what's happened with Netflix, Netflix has crushed it. The stock has, I think, roughly doubled since you left, which is actually a testament to your ability to formulate a plan. What makes a good succession plan? How does a leader such as yourself peacefully and successfully remove themselves from the helm?
Starting point is 00:35:50 You know, it's something that we always have concentrated on, which is developing bench strength. And Greg and Ted, you know, been with me for 19 years or something. So it's like they were very ready and very excited to have the shot, you know, to lead. But again, I think that's, you know, again, similar to the Andy Jassy, you know, following Bezos. So I bring that up just to say, you know, there are other proof points of, I mean, Jassy's been at Amazon for 20 years, you know, and he's different than Bezos, but, you know, there he's doing it his way. And, you know, there are those companies that struggle,
Starting point is 00:36:26 where the board and the CEO either didn't pick right, or took a long time, or a range of tricky issues. And was it hard to let go of Netflix? Yeah. I'd done it for 25 years every day. Jump up early to check the metrics and be in charge. It was a big shock at first, but I knew that this was a great time for them to take over because we had a great recovery path that they architected for the company. But on a personal basis, I missed it.
Starting point is 00:37:01 I missed being the center. I missed the influence. I missed the intensity. missed being the center. I missed the influence. I missed the intensity. I missed the global travel. But three months later, I took over Powder Mountain. And that's been an incredible adventure. And then doing a bunch of philanthropy and more active on that side. So I've been really blessed to continue to feel very invigorated. It's so interesting to me because who would have thought that the entertainment internet software entrepreneur would decide, you know what, I'm going to go start a ski resort.
Starting point is 00:37:39 My wife and I had a home here, a powder already. So it's not like I searched 50 mountains and found the right one in some great strategic play. We had a house here, we could see the mountain was struggling, the opportunity to buy out the existing owners came up. And really most ski mountains are real estate development projects. Skiing itself is, very tough business, like restaurants, that kind of thing. And then it's creating the real estate play that's been so exciting. I'd love to know if there are any similarities between operating a ski resort versus a streaming
Starting point is 00:38:20 service. What are sort of the main differences in the experience? But more importantly, what are the main similarities? What's sort of carried over? Yeah. The similarity is really the subscription orientation, which is you've got a set of customers and your job, you know, is to keep them excited. And so you're not trying to get new customers all the time, like a transactional business.
Starting point is 00:38:43 So it's really focused on those that own real estate or have season passes. And so that's probably the biggest similarity in business model. Then there's a lot of similarities in culture now where we're building up Powder Mountain to do keeper test and high compensation and all of the things that we've learned before. And then we've shaken up the model. So we've split the mountain in half, half for private, half for public. No one had done that before. We did a thing a couple of days ago where we said on February weekends, which are the
Starting point is 00:39:20 busiest times, it's a season pass only days. We're continuing to find ways to innovate. But I would say in the, in the ski industry, the great popularizers have been the Epic and Icon passes. They're the ones that roll up, you know, 50 resorts. Think of them as the Costco or Amazon Prime. Okay. That's like super high scale.
Starting point is 00:39:44 I mean, I would have loved to invent that business, but I didn't. It's been going on for 10 years. And now we're competing now in the irony of ironies on the niche provider competing with the dominant firm and trying to come up as we have with something that's counter positioned. Epic and Icon have made skiing more affordable, but they've made it really crowded. And so then we're the counter to that. We're more expensive, but we're like beautifully pristine and open. And it's, you know, more like a heli-ski. It sounds absolutely incredible.
Starting point is 00:40:18 I mean, the real difference here is this is really about bringing yourself joy, it seems, you know, this is really about bringing yourself joy, it seems. This is about spreading happiness and having a great time. It makes families happy. It makes you happy. And I think that's significant that that is what you've decided to zero in on and make a whole operation out of.
Starting point is 00:40:40 So I'd love to get sort of your thoughts on joy, on happiness, and the extent to which that's played a role in your career and the decisions you've made throughout it. You know, I would say finding new angles on existing businesses, you know, whether that's rental or, you know, software error detection, or this one, skiing is the exciting thing, coming up with new business models that work really well. In our case, to have 600 families have the private skiing and then use that to anchor the mountain and the public side
Starting point is 00:41:20 with thousands of season passes. And it's got all the joy for me of Netflix, even though it's a fraction of the scale, a fraction of the profitability, a fraction of things that are important in many ways. But it's a fun problem to be engaged with. And yes, to create again, but the joy we create for our members is it's
Starting point is 00:41:43 very visceral and we get to know them. And that's deeper than just someone writing you of how important this show was to see them. But that was fun too. As you look back at this very wide range in career, which parts were the most rewarding in your view? I'd have to say right now, I feel most rewarding because again, it's, it's my neighbors that are, you know, that we're saving the resort for and expanding and growing and putting in like this year we're putting in four new
Starting point is 00:42:15 lifts and like nobody goes that aggressive all at once. It's crazy in a way. Um, and yet we're pulling it off. Even though if I'm objective, it's not as much good in the world, you know, as say Netflix, it feels very intense because I know the people. There's a community aspect. Yeah. Yeah.
Starting point is 00:42:34 I would say the personal satisfaction is highest now, you know, probably in terms of a world impact, you know, then Netflix would be the highest. And what about your philanthropy and your, your ventures in education? What, what has that brought you on a, on a personal level? What I found, uh, like the year I did the politics is, uh, you know, it's good for the world, um, and, but I wouldn't jump out of bed to do it, you know, I jump even today with a philanthropy. I like it.
Starting point is 00:43:06 Um, it's important in doing a bunch on charter schools, a bunch on AI learning, a bunch on lower cost mobile phone access in Africa, home solar. Um, so I recognize it as important, but like if I have an hour, I jump into powder mountain stuff, you know, cause it's just, it's such a great group of people, both, you know, on the staff and then in the membership. It's so, it's funny hearing you talk about this because it's so clear to me that you get hyper, hyper obsessive and focused on very specific things. And right now, you know, it's the ski resort.
Starting point is 00:43:43 This is what's dominating. It feels like that sort of gives insight into why you've been so successful in all of your ventures is that you pick a thing and that's your thing. I guess the other word for this is focus. How has that played into your career? And do you think that's something that other people who want to be successful should be embracing more of? Well, what I realized is there's other ways to be successful. Like my friends who are venture capitalists, they're the opposite.
Starting point is 00:44:10 You know, they've got 30 deals contemplated, five deals they're in, and, you know, and they're incredible at multitasking and, and, you know, the ones who are very good at it. And I realized it's just not my personality, you know, the ones who are very good at it. And I realized it's just not my personality, you know? And so I think a lot of it, probably for the young entrepreneurs figuring out what really are they differentially good at. So yes, I'm a focused person, but I wouldn't say
Starting point is 00:44:37 that's the only way to be, you know, I would say in the investor class, they, they can't jump in and try to solve the problems of the company. There's different ways to contribute in different parts of the ecosystem. There are a lot of young men who listen to this podcast. As a businessman, as a family man, and as a philanthropy man, what would be your number one piece of advice to a young man who's just getting started in his career? BD There's no one path to imitate. Sometimes people fall in the trap of finding their role
Starting point is 00:45:14 model. I would say it's staying loose and flexible in learning and trying things. And it's always challenging yourself. If you're growing in your skillset, then you're going to have lots of opportunity, but it's, there's no predictable path. So it's more of an emphasis on growth and growth mindset than on preparation and having a plan. It's interesting. Do you feel that you embodied that through your career as well? Yeah, no, it was being, uh, flexible and adaptable.
Starting point is 00:45:51 And it was a very, very unpredictable angles and where things veered. And, and then I was fortunate to latch into some big problems, whether that's software quality and, uh, or whether that's software quality or whether that's streaming entertainment or now powder real estate. And if there's one piece of advice that you could have given yourself when you were a young, young entrepreneur, before you started Pure Software, is there something that you would have told yourself that you'd like to tell him now? I didn't understand how to forgive myself when I made mistakes. So, you know, I was always going
Starting point is 00:46:35 fast, taking chances, doing things. But, and now I'm able to see some mistakes as part and parcel of being aggressive. But at the time, anytime I made a mistake, I would berate myself endlessly and unproductively, so I didn't know how to forgive myself. I mean, you said unproductively berating yourself. Is there a way to think of self-criticism in a more productive way that actually helps you move forward? My hunch is it just comes with age and that there isn't really a shortcut. So, I mean, you can understand the intellectual theory, but in terms of the emotional release and
Starting point is 00:47:22 when you're younger, all those emotions are so intense about success and failure and esteem and humiliation. Our systems are keyed up for that in ways that makes people very hungry. But I would say as you get experience, learning how to forgive yourself would be the little bit that I might be able to add to your audience. Cause I'm sure they're quite good risk takers and they're quite aggressive and they're good about learning and growth and lots of things. Absolutely. I love that.
Starting point is 00:47:53 And I will take that moving forward for myself as well. And when are we going to get you up skiing? Oh my God. I will, I'll come tomorrow. As soon as the ski season starts, I want to do it. Great to get you up this winter. Welcome tomorrow. As soon as the ski season starts, I want to do it. Great to get you up this winter and we should do a little event maybe with you and Tim Ferriss, who's local to his Park City.
Starting point is 00:48:13 I would absolutely love that. I love Tim Ferriss. Reid Hastings is the co-founder and executive chairman of Netflix. He is also a majority owner in Powder Mountain and I hopefully will be skiing with him soon enough. Awesome. Reid, thank you so much for joining me on the podcast. Thanks so much, Ed.
Starting point is 00:48:34 Our producer is Claire Miller, our associate producer is Alison Weiss, and our engineer is Benjamin Spencer. Thank you for listening to First Time Founders from the Vox Media Podcast Network. Tune in tomorrow for Profgy Markets. Support for this show is brought to you by Nissan Kicks. It's never too late to try new things, and it's never too late to reinvent yourself. The all-new Reimagine Nissan Kicks is the city-sized crossover vehicle that's been completely revamped for urban adventure. From the design and styling to the performance,
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