The Prof G Pod with Scott Galloway - Inside Davos + Understanding the Geopolitical Recession
Episode Date: June 2, 2022Ian Bremmer, a political scientist and the president and founder of Eurasia Group, the world's leading political risk research and consulting firm, joins Scott to discuss the state of our global econo...my. We hear about his key takeaways from Davos, the war in Ukraine, and which economies will come out on top in a post-war and post-pandemic world. Follow Ian on Twitter, @@ianbremmer. Scott opens by reflecting on the things he’s gotten right and wrong lately.  Algebra of Happiness: forgive yourself. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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Episode 167. Ben Morrison released Brown Eyed Girl in 1967. The Monkees released I'm a Believer
in 1967. The Graduate premiered in 1967. How did I end up becoming a trained chef? Well,
I'm into ass play and I thought I was going to culinary school.
Well, let's put it this way.
Pack your f***ing knives.
Get out.
You're off the show.
Sorry, chef.
Go, go, go!
Welcome to the 167th episode of The Prop G-Pod.
In today's episode, we speak with one of our favorite guests and the second person to make a triple appearance on the show, Ian Bremmer.
Ian is a former colleague at NYU, now Columbia, runs the Eurasia Group, just has.
He's sort of one of these Doogie Howser types.
At the age of like 11, he was at graduate school and has sort of lived up to the billing.
Most of those crazy smart kids
either end up,
I don't know, is that true?
I think most of them end up
a little bit fucked up.
Anyways, the other one that's like that,
Sanjay Gupta was also in medical school
at the age of 15.
Anyways, Sanjay and Ian
both been on the show.
I like Ian a lot.
He's got this certain fearlessness.
He's not, he doesn't,
one of the things I love about Ian
is it's difficult to pin down what his politics are.
I think he just kind of is like just the facts man.
And I really enjoy speaking to him.
He's got a nice sense of humor
and just generally, I don't know, very likable guy.
Anyways, let's talk about what's happening.
People constantly talk about, okay, you learn from failure. Your successes give you confidence, but your failures are the things you really learn from. So I want to talk a little bit about some of my failures over the past few weeks or some things that I've been experiencing that haven't been great and what can be learned and what I got wrong and what I got right, I don't ever want to be one of those people that
cherry picks their wins and doesn't talk about their failures. And some of the people I really
dislike on Twitter, I dislike the way they approach life, is they're very good at cherry picking other
people's losses or failures and constantly inflating their own victories. I don't ever
want to be one of those people that takes a photo of their portfolio when it's up one day, but fails to talk about when they're down.
So anyways, with that, some of the things in the same week, I had just a kind of like,
I don't know, how would you describe it? A ridiculously fucked up, awful bad week a few
weeks ago. After avoiding it for two years and thinking I was going to be the superhero that avoided
the novel coronavirus and advanced in the next round of the squid games, I tested positive for
COVID. So what I got wrong, I got invited to Formula One, to some fabulous party, wanted to
go out, wanted to be around people who are younger and better looking than me. I eat pretty much
everybody. I was in Miami. And I remember being in this party and thinking, I'm definitely going to get COVID tonight.
And I think a lot of us have lowered our threshold in the sense that we've decided
the pandemic is over and it appears that the virus has not received the memo. So while I'm
one of these people that believes you absolutely need to take risks, life is about risks, that I
do think they're smart and there's dumb risks. And that was a dumb risk. And I got it. And I want to be clear. I don't
like this attitude that everyone's eventually going to get it. That's not true. There's going
to be hundreds of millions or probably billions of people that never get this thing. And I think
it's a good thing not to get it. And I think, unfortunately, we're going to find out a lot about
long COVID that is not good. So I am pissed off
and bummed that I didn't maintain sort of a smarter approach to this and I got it. What I got right
is that I've always been very much into physical fitness, but as a 57-year-old white male, I'm not
in the danger zone, if you will, around this, but I'm not like a 24-year-old that's going to get a
few sniffles and just sort of move on. And there's always an X factor around this stuff.
But what I decided when COVID hit the shores in America,
I thought I was going to spend a lot of time working out,
be much more disciplined about it,
and specifically try and get myself in great cardiovascular shape.
In other words, prepare my lungs for war.
And that war being COVID, which attacks the respiratory system.
Anyways, COVID. Second thing, margin calls. It's embarrassing at my age, and I talk a lot about financial responsibility,
to admit that I got margin calls. Now, what is a margin call? If you have $100 in stock,
you can, depending upon the financial institution, borrow up to $50, sometimes $100 based on the
security or pledging that stock. It's called a margin loan.
And I typically run my book at what I would call $120 or $130 gross. What does that mean?
If I have $100 in stock, I will borrow or take a margin loan of $20 to $30 against that stock
and invest it. Now, what happens when that stock gets cut in half, as some of my stocks did, you get the ratio becomes out of balance. And the host institution, in my case, Goldman Sachs, called me and said, your margin, your loan relative to the underlying security that you're borrowing against is out of whack. We forces you to sell at the wrong time. It's like getting a divorce.
Whenever you get a divorce,
you know you're going to be selling
and splitting all your assets at exactly the wrong moment.
It's the same way with a margin call
because the reason you're getting a margin call
is because the market is down,
meaning stocks are depressed
and you're selling at kind of exactly the wrong moment.
So I got that call saying,
all right, the ratio is out of whack.
The value of your public holdings has gone down
and the amount of money you borrowed against it, the ratio is now too big for us to be comfortable.
So we need you to sell some of your stock and increase the amount of cash in your account.
Use the proceeds of the sale of that stock to pay down your margin loan. Fine.
So what I got wrong. One, I talk about diversification. And that is, in 1999,
I was wealthy, at least on paper. Why? Because I had what felt like or what was supposedly worth tens of millions, maybe even hundreds of millions of dollars in stock in a company called Red Envelope that was supposed to be going public.
The dot-bomb crisis came, 2000 came, and overnight, I went from being wealthy, supposedly, to not wealthy, most definitely.
2007, scratched my way back over seven years, got wealthy again. Again,
not very diversified. All my shit in tech, boom 2008, went from wealthy to not wealthy. Both of
these things were a function of a lack of diversification. So again, I wasn't as diversified
as I should have been. The majority of my public stocks are in the growthy tech stuff. My biggest
holdings are in three companies, Apple, Amazon, and Airbnb. And the unique thing about, or not, actually it's not
true. It's not unique. What you have to realize is in war, the generals get shot. And that is no
one is getting out alive. Microsoft, Apple, Airbnb, all off anywhere between, call it.
Apple's actually held it pretty well. But Airbnb, which is kind of my favorite company in the world right now, has gone from a high of 208, I believe, and it touched 104,
I think. So it literally got cut in half. It's back to, I think, about 120.
Now, that's what I got wrong. I wasn't as diversified as I should have been. What I got
right, people will say, well, you should never had a margin loan to begin with. Actually, I disagree.
I was able to borrow against my stocks at a rate of 1%. If you're offered an opportunity to borrow money at 1%,
putting that money to work in the markets, you are likely over the medium and the short term
going to beat 1%. So using a small amount, a modest amount of debt to diversify, I would take
my margin loans of the money I borrowed against my stock and I would use it to diversify. I would take my margin loans of the money I borrowed against my stock
and I would use it to diversify.
I invested in a services company
that rehabs and leases out jet engines
to cargo companies.
I invested in a tech space
preventive healthcare company.
I invested in a energy company,
things that were sort of far away from my ballywick, which is tech and the majority of my investments.
So what I got right was that I used those margin loans at a very low interest rate to diversify.
And those investments have actually held up well.
Okay, final thing, layoffs.
My company, a company I founded, EdTech Company, Section 4, laid off about 20, 24% of its staff.
We grew from 30 people to about 120 people in 18 months, raised a shit ton of capital.
Capital is pretty cheap right now.
And I think we got it wrong.
And I've done this a bunch of times and always get it wrong.
And I don't know if you can avoid this.
And that is when capital is cheap and the markets are rewarding growth over all else,
it's easy to talk yourself into just hiring like crazy, finding when you find good people,
hire them, and keep your foot on the accelerator.
And if you spill some capital and you're not as efficient as you should be, that's fine
because growth solves all problems.
And then all of a sudden, we looked at our company and thought, okay, we have not registered
the type of efficiency we would hope or the increase in productivity from all these additional employees. Good people,
we were still growing, had some increases in productivity, but not a 4x increase in productivity
despite the fact that our SG&A had gone up threefold. And that is happening everywhere.
And that is there are companies, public and private, in the innovation, techie, unicorn
space, whatever you want to call it, that have grown their SG&A much faster than revenues.
And that was okay for a while because growth kind of got just such a dramatic multiple
that even this kind of, I don't want to call it drunken, intoxicated, aggressive spending
could be justified by an increase in valuation if you grew 60% year on year instead of 40%. So it made sense to throw money and people at the problem. It no
longer does. So we've laid off some people. What we got right, we started thinking about this a
while ago and recognized it early. That's one thing about being an entrepreneur for the last
30 years is I could just smell it. We've overhired. We're not getting the efficiencies we're supposed
to. We're going to see a decrease in demand. We're seeing all of these ad tech firms and all of these
overfunded consumer companies overspend for customer acquisition online. We saw our cost
of customer acquisition absolutely explode. We're competing against everyone from Coursera
to Netflix to Masterclass, who will spend $1,500
on Instagram to acquire a consumer. That's just not sustainable. And we sensed it, we saw it,
and we moved on it. The faster as an entrepreneur you move to right-size the company, the more
generous with them you can be, and the faster you can get to being in kind of fighting shape
and moving forward. So in failure, there is learning.
And I am trying to learn from my failures,
what I got wrong, what I got right.
Stay with us.
We'll be right back for our conversation with Ian Bremmer.
The Capital Ideas Podcast now features a series
hosted by Capital Group CEO, Mike Gitlin.
Through the words and experiences of investment professionals, you'll discover what differentiates
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Welcome back.
Here's our conversation with Ian Bremmer, the president and founder of Eurasia Group,
the world's leading global research and consulting firm, and author of several books, including his latest, The Power of Crisis, How Three Threats and Our Response Will Change the World.
Ian, where does this podcast find you?
I am back in New York City and happy to be home.
Nice.
So I saw you on Bill Maher, and then I just saw that you were in Davos. So Davos, question mark, your observations and insights about the most recent gathering
where they kind of go into, or at least reportedly go into a room and redraw the maps of the
world.
Yeah, well, you know, like everyone says about those sorts of meetings, but it is a confab
of folks that hadn't seen each other for two years. So in that
regard, people were very happy to see each other. Secondly, no Chinese. I mean, a very small
delegation because of the zero COVID problems that continue. And literally no Russians, literally not
one, because they were banned. They were disinvited. That's it. They said, it's kind of like Wimbledon without the tennis.
And it was weird.
It was weird to attend a Davos
that felt like everyone was on one side of an issue.
It's not usually that.
It's usually a whole bunch of different perspectives
and alignment on stuff,
but also, I mean, not a melting pot,
more like just a confab of people bouncing off
each other to do their own thing. When it came to the most important topic in Davos this year,
there was only one side to stand on. And the Ukrainian delegation was massive. I spent a lot
of time with them. There was deputy prime minister was there, a bunch of ministers were there.
I spent time with the mayor of Bucha, where all of those war crimes were committed. The mayor of Melitopol, who had been kidnapped
by the Russians and then was let go, his hands shook throughout the dinner.
I mean, this is a thoroughly traumatized group of people, and spending time with them individually
has a real impact on you, frankly.
So I'm curious to get your take.
When I heard that Klaus had decided, Professor Schwab had decided not to or disinvite the Russians, I thought, that doesn't make any sense to me.
I've been to Davos three times as a much younger man.
And I thought the magic of Davos or the value add was it brings people together to try and
casually or formally have some sort of dialogue.
And you don't really, I mean, a dialogue amongst Western nations who, like you said, are mostly in violent agreement.
What's the point?
I mean, it's, okay, I shouldn't say that there is a point, but it seems to me the value add is when we get people who don't agree together to talk about this stuff and maybe think, okay, maybe there is some common ground.
It just felt so contrary to what Davos was supposed to be. What are your thoughts?
I think Klaus was very torn. He talked about it with me about the importance of bridge building
and how much he hoped that the Russians would be able to come back in the future.
But I think it's a combination of the fact that the actions that the russians have
taken in the last few months are just beyond the pale the war crimes that they're responsible for
the regime is responsible for and i think in that regard welcoming the government welcoming
sitting government officials was just considered a bridge too far uh but beyond that, I think it's that almost all of the corporate stakeholders at the World
Economic Forum, the CEOs that pay the bills, were way out ahead of the government saying,
we just can't do business in this place. Because the consumers were saying, we can't do business
in this place. And I think in that regard, the level of pressure to say, sorry, we're just not
letting anyone in. We're not taking any money from any Russian
businesses. We're not going to be seen in any way in profiting from tickets that they're buying.
Because let's be clear, a lot of the Russians that have participated in Davos in previous years
are very well-heeled Russians. They're oligarchs that have a lot of parties and they spend a lot
of money. And I think that the message that that would have sent this year
would have been very, very badly received indeed.
It was interesting.
I mean, literally the first evening I showed up,
I'm walking down the promenade,
and you'll remember that right on the way
from your hotel to the Congress Center,
and where the Russia house has always been,
where they brand it.
Instead, it said Russia War Crimes House,
and it had been rented out by a Ukrainian businessman and had these Ukrainian artists
narrate a space and experience that displayed exactly what the Russians have been doing on
the ground in Ukraine for the last 100 days.
You know, just hearing you articulate that, I've now changed my view.
Because as I think about it, just hearing you immediately describe their rationale, I immediately thought, while, you know, images, contrast images of what's going on in Mariupol
or whatever with pictures from Davos of these Russian oligarchs parting with Western leaders.
It just would have been, there just would have been so many bad looks that would have
come out of Davos uncontrollably.
And just hearing you talk about it, I now see that it was probably the right decision.
Would it just been in the land of unintended, unfortunate soundbites, pictures, images for everyone involved? It just
wouldn't have worked. Well, first off, I completely agree with you on that point, Scott. But I mean,
to do a couple of counterfactuals, if they had invited a few of the Russian business leaders
and they showed up and tried to throw an event, no one would have come, number one,
I think, to be clear. I think the only move they would have had would be to invite some
government leaders and try to help broker some of the conversations that Antonio Guterres,
the SecGen, and the Turkish president Erdogan, and the French president, and the German chancellor
are themselves trying to do. And of course, the danger with that is the likelihood that you Jen and the Turkish President Erdogan and the French President and the German Chancellor are
themselves trying to do. And of course, the danger with that is the likelihood that you invite them
and they all say, I'm not showing up to your Western confab where all your Ukrainians are
is fairly high. And then you have egg on face. So I don't think there was a good move for them here.
Yeah, it seems like 100%. So we'll come back to Ukraine and the Russian invasion. I'm curious,
so what outside of that specific topic, what were the major themes and observations around,
you know, what was different about Davos and the general viewpoint mood mentality being presented
there? The mood was negative. I'd say about 75% of the corporate CEOs expect a global recession in the coming year.
More broadly than that, keep in mind, this is a group, Davos is a group that is almost
to a person relentlessly committed to the pursuit of globalization, the idea that more
goods, more services, more people, more data, faster and faster across borders is a good thing.
In some ways, an almost unalloyed good thing.
And there is a lot of trepidation among the group that some of the challenges globalization
have experienced are going to be really hard to redress. And Russia is a piece of that because
it's the first time in history that you're literally ripping a G20 economy out of doing
business with the advanced industrial world. And we've seen news on that just today
around the oil boycott that's coming on Europe. But more broadly than that, the United States
and the Chinese and the decoupling that's occurring in the economic interdependence
between the two largest economies. And then more broadly, just this whole idea of, you know,
my country first, whether it's India and grain exports being cut off,
or it's wheat, or it's Indonesia and it's palm oil. Increasingly, we're hearing about rice and
a cartel coming out of Southeast Asia. I mean, the Americans and our challenges with infant milk.
I mean, everywhere you look, we're finding different governments
that see that there are advantages to insourcing, friend sourcing, and being generally anti-globalization.
And those are all messages that just rub the WEF crowd, the Davos crowd, the wrong way.
So I would say that tension, that fundamental tension and questions
of where it goes, I think was kind of core to every conversation you were having. Okay,
maybe not the crypto bros there who just think that government goes away and they're just going
to be dominant. Just a question of what time it is when it happens. But for everybody else,
I think that was connected in some way with the global economy, that was pretty core. I think the example of where Davos got it wrong so far
is I remember them talking about the power of capitalism and then the country. And I bought
into this. When countries trade together, they're less likely to go to war with one another.
And Germany pursued this policy of getting very
intertwined from an energy standpoint with Russia. And it seems like it was just absolutely the wrong
move. So I wonder if this, if you will, the Davos globalization narrative has just, the current
feeling is between supply chain interruptions, between interdependence that has not lubricated alliances. It hasn't
brought us closer together. What it's done is created more systemic risk in the pursuit of
lower costs. And I'm curious, one, is that an accurate depiction right now of what's going on?
And two, do you think that that is a cyclical feeling that slowly but surely we will go back
to globalization and recognize the benefits, which are enormous in terms of, I don't want to call it progress, but prosperity,
or that in fact, we are seeing a reversal. This is a structural shift.
Well, the first question is a lot easier to answer. And I guess you planned it that way,
right? Is that, yeah, the Europeans definitely understand
that they made a big strategic mistake.
The Germans first and foremost understand this
in just how willing they were to accept cheap energy
and get dependent on it from Russia.
There wasn't enough diversification.
It could be cut off.
And it allowed the Russians to feel like they had political leverage over Europe to get away with actions that the Europeans find
intolerable. And so now they are working as fast as humanly possible to unplug that. They've largely
done it on coal. On oil, the Hungarians have stuck in their heels
and said, we don't want to be a part of it. But still, by the end of this year, the agreement
that you've now seen the Europeans announce yesterday, 90% of European oil from Russia
going to be cut off. And that's billions and billions of dollars, right, of cost to the Europeans and of damage to the Russian economy. And then gas by next winter, by this coming winter,
probably a majority of the gas will be diversified too. So, I mean, a very quick move to unwind,
but an immediate recognition that this just didn't work the way anyone assumed it was going to. This
is now going to be painful
because frankly, we didn't listen to the Americans. One of the things that I've heard from the Trump
administration, the former Trump administration, they're very loud about is that, you know,
they were the ones that were yelling hard at Merkel saying, stop this with Nord Stream 2,
stop this with, you know, you're willing to throw your lot in with the Russians. You can't
trust these people. And keep in mind, this is the same President Trump that personally liked the
strong man, Russian leader, and the Trump administration was right about that, right?
So that's an interesting point. It's definitely counter the Davos narrative. It's counter the
Europeans' peace dividend for the last 30 years.
That's all kind of gone away. The broader question of whether globalization is now
sort of done for, I would say it's shifted trajectory because globalization, Scott,
is one big thing. It's been for 50 years, it's this relentless driver of we're going to open
markets and we're just going to
drive a lot of prosperity. And that, of course, has happened. There's been a lot more growth.
That growth has certainly accrued to the top 1% and to the multinational corporates and the
shareholders of them, but it's also accrued to a global middle class. And one of the things I was most irritated by Thomas Piketty when he wrote
that book on capital was he was talking about how the middle class was getting screwed. And he wasn't
talking about the middle class. He was talking about Europeans and Americans who in the context
of the world are actually quite wealthy. And he just completely ignored that in his narrative as a French economist,
which kind of pissed me off. But leave that aside, there is not a decoupling that is now
unwinding globalization. There's instead a few different places where you're unwinding some of
the, you're fraying some of the ties of globalization, but they're limited. So if you look at the Russia decoupling from the advanced industrial economies,
it's not a Russia decoupling from the global economy at all. We're not making Russia into
global pariah. We're not making them into North Korea. They're doing more business with India.
They're selling more oil to China, Brazil. I mean, the developing world wants none of it. They want, in fact, the developing world
largely blames the West for the food prices and the sanctions as opposed to the Russians for
invading Ukraine that led to those sanctions, in part because they're just generally more aligned
with other developing countries and feel like the West screws them and only asks for help when it's
expedient at the last minute. On the U.S-China thing, there's definitely an unwind happening in areas where
the US and the Chinese define national security interests, and those things overlap, but they're
not identical. But in many areas, other areas of the economy between the US and China, a lot more
business is happening, and companies are investing more, and they're going to invest more over time. And then finally, when you look at all of this protectionism,
it's a tax, it costs money, but there's a real pushback from the business interests and the
elites inside all of these countries that stop it from moving too far too quickly. So I would say that the trajectory of more and
faster globalization that had no break on it over the last 50 years, that has definitely
shifted. It's turned. But I wouldn't say now it's the end of globalization, not at all.
I'm going to throw out some theses and I want you to tell me where I got it wrong or right here. So Marx was right that he thought that if in a dollar-driven capitalist economy that the prosperity, the well-being, the temptation of developing economic power would supersede the well-being of the commonwealth and the people and would lead to bad places.
And here we are.
Essentially, Europe is funding the war, at least until recently, sending a billion dollars to Russia while Russia invades Europe.
Because at the end of the day, what Europe has decided is our economic growth is more important
than what's happening in the Ukraine. That's how I see it. Isn't this an example of how the idolatry of the dollar and capitalism is failing?
Yeah, I guess that's interesting. I didn't know where you were going with that at the beginning.
I guess I disagree with that because I think the Europeans have gone so much further
in willing to take real cost than anyone would have expected. I mean, first of all,
if you had asked, if the Americans were as dependent as the Europeans are on Russian energy,
would we make a decision? We would have said thoughts and prayers.
That would have been, I'd like to say we do something, but I'm, I'm really glad we don't,
you and I don't have to ask the American public that question.
And frankly, I write about this a fair bit in my book.
I talk about the power of crisis.
I talk about the idea that actually the Russian crisis has mobilized a much more united Europe,
a much stronger transatlantic relationship, a willingness to
spend on defense on the Europeans, as opposed to just looking, expecting the Americans to do
everything for them, and also a more expanded NATO than you ever could have done with the
pressure from Biden or Trump or Obama or anybody else. It's Putin that finally got this done.
And sometimes when institutions are
just eroding a little more and a little more every year, you need a geopolitical crisis that just
whacks you in the face and says, okay, now you're going to pay attention to this. Then countries,
governments, and other leaders start paying attention. I would give the Europeans a much better grade so far in the response to this
crisis. Now, whether or not that will still be true in six months' time and 12 months' time,
when Ukraine is still occupied, maybe annexed, when there's a lot more pain that continues to
be taken on by the European consumer, and they're sick of it, and it's out of the headlines,
that's an open question. It already feels as if, I mean, based on what Kissinger's comments,
that they should, the Ukraine should be, or Ukraine should be willing to give up some land.
It almost seems as if the West, and I've seen some articles on this, that our tolerance,
that we're already getting wary of this, that we just want it to be over, even if it
means appeasement or acquiescing to some or rewarding this type of behavior. Do you sense
that? I was shocked to see in the last week some sort of this notion that we might be supportive
of some sort of negotiated settlement that, quite frankly, gives Putin, saves face, if you will? So the Ukrainian president, of course, pushed back against Kissinger as hard as humanly
possible.
The Ukrainian delegation did to a man and woman.
But I think that what Kissinger said publicly, a majority of Germans, French, and Italians
in their administration would support privately.
Now,
that's very different from saying that they would get there publicly because the Ukrainians have won the war on information, at least so far. And that does give them agency. I mean, Kissinger's
perspective is a country like Ukraine has no agency. So it's just going to be a decision
made by the Americans, the Europeans, and the Russians.
And Kissinger's not right about that.
I mean, the reason the Ukrainians are still here, the reason their government exists is
because the Ukrainians fought courageously, because their president was out there making
the case and convincing the hearts and minds in countries around the world, getting the
corporates to all leave Russia.
And that then, in turn, moved the
governments more than they otherwise would have. So the idea that everything is decided by this
realpolitik, hard power considerations, that was more true when Kissinger was Secretary of State,
but that was 100 years ago, right? I mean, give or take. So I don't think Kissinger's quite right about this. But I think the issue of war fatigue is a real one. And what I see happening now, we just got $40 billion approved by almost all the Democrats and Republicans in the Senate. That's a lot of money. It's more than the White House asked for. The White House asked for $33 billion, which was basically how much it's going to take to fight this war for five months
and backfill the weapons systems that the East Europeans provided to Ukraine that the Americans
said we'd pay for. And then the Republicans said, now we want $3 billion more for defense.
And then the Democrats said, no, if you're going to do that, you have to do $3 billion more for
humanitarian. It got to $40. So, I mean, we're tripping all over ourselves, giving the Ukrainians more. I don't see that happening again. You're already starting to see some pushback, more from the Republicans than the Democrats saying, why are we spending all this money out there? Why do we care about it? Why are we antagonizing the Russians unnecessarily?
If Trump gets the nomination, there'll be much more of that. This last round of sanctions from
Europe was harder to negotiate than any of the first five, which went pretty quickly. And I
think the seventh will be harder than the sixth. So I wouldn't say that we're unwinding the pressure on Russia. In fact, I think that the
forcible punishment of Russia, those sanctions are not coming off, not at all. But I think the
ability to do more, to say more offensive weapon systems from America and tougher sanctions against
Europe, I think the next few months, we may have hit the tipping point on that. And if you combine that, here's the critical point, Scott. For the first three months, the Russians have been losing militarily. Now the Russians, they've narrowed their focus immensely. So they've given up on a lot of their big aims, at least for now, but they're starting to take more territory on the ground in Southeast Ukraine. So if you combine a little bit of not in
the headlines with a little bit of the Russians are doing better militarily, and I don't know if
you read the Washington Post piece this weekend about the Ukrainian military not doing so well
in Southeast Ukraine, some desertion, some bad morale. First piece I've read like that anywhere in the West in a major
newspaper, that could start to change the way we look at the war and could allow Putin to start to
say, I've outlasted these bastards. I can now get what I want on the ground in Ukraine longer term,
and I need to turn towards what I'm going to do about my position vis-a-vis the West more broadly.
So another thesis, and I might be parroting some of your comments from our last pod,
that if you look at COVID and you look at the Russian invasion of Ukraine,
America is the big winner, that we're food and energy independent. So while we might see prices
go up, we're not really going to be in a position of real desperation. We're not going to
see food shortages. We can control our own destiny. We're a food exporter, net food exporter,
net energy exporter. When it comes to COVID, we have the best vaccines in the world. People say
the iPhone is the best product in the last 50 years. No, it's not. It's vaccines. And we,
hands down, have the best vaccines. Despite our internal problems, which are enormous, geopolitically, aren't our pieces on the chessboard right now better positioned than anyone else?
I look at China losing power.
I look at Europe.
Aren't we the winners here?
I mean, God, yeah. By the way, I saw this post from Jack Dorsey from Twitter yesterday saying,
when did the United States lose?
When and how did we lose our global reserve currency status?
What's he talking about?
The dollar's stronger than ever.
Yeah, the dollar's stronger than ever.
Who's telling him this stuff?
I understand there are a lot of people out there.
They like crypto.
They believe in crypto.
They bought their NFTs, but you've got to be smoking some stuff to think that the US dollar
is falling apart. That's insanity. If you want to look out over the next 10 years,
I can give you a scenario where I start to worry. That scenario is if the Chinese are able to become dominant in some core technologies
vis-a-vis the United States.
Remember, 10 years ago, Scott, no one thought they would achieve parity on things like smart
cities and voice recognition and facial recognition and the digital economy.
They are at parity with many of those technological
capabilities, if they can keep that going and suddenly China is the place you go for some of
the core, most important technologies that run the global economy in a decade's time,
and they can actually catch up meaningfully in semiconductors, then they might have some of the
ability to open their economy, internationalize the RMB without risking
so much capital flight, because they will have still political stability in that environment.
And then the dollar might, you could see a path to the dollar starting to take a hit.
There are so many ifs in that environment, and they are countered by all of the challenges of zero COVID, all the challenges of
massive indebtedness, of corporate bad debt, of demographic challenges, of China maxing their
population by 2027. So many problems that China has with lack of productivity and efficiency
because of state capitalism, because of the damage they're doing to their private sector right now. What we know is that the level of uncertainty around China in the next 10 years is vastly
greater than the level of uncertainty of any other major economy.
And that's the only way that you could see the United States seriously with a counter.
And by the way, whatever you thought about the US versus China, so many people said China
was going to be the largest economy in the world by 2030.
Well, I mean, given that this year the U.S. growth is probably going to be higher than China's growth for the first time in decades, you'd probably at least push that out for a few years.
We'll be right back.
Hey, it's Scott Galloway.
And on our podcast, Pivot, we are bringing you a special series
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Hello, I'm Esther Perel, psychotherapist and host of the podcast, Where Should We Begin,
which delves into the multiple layers of relationships, mostly romantic.
But in this special series, I focus on our relationships with our colleagues,
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Take us through the biggest winners and losers of the big economies, and then who are some
unexpected winners and losers that we're not thinking about when we talk about COVID and
invasion? Well, so I don't think that China is a big loser in the sense that China for the last two years
has shown that they are able to track and trace and lock down effectively.
And they did grow in 2020 when no one else other than Vietnam did.
And they have low thousands of deaths in their population.
And we have a million.
And that's something that they are proud of,
and frankly, to a degree, rightly proud of, that they respect, at least at the collective level,
they're elderly and they're sick. At the individual level, very, very different story,
given human rights and lack thereof in China. But the United States is a much bigger winner.
Europe is a winner politically. They're
not a winner economically, but the European Union comes out of COVID and Russia stronger.
They come out of Brexit stronger. You don't have the same Euroscepticism, the same willingness to
be anti-EU because you recognize that the most functional and strongest
supranational government that exists in the world today is necessary. It's necessary for security.
It's necessary for redistribution of wealth. I mean, think about the way they responded to COVID.
They basically said, we need a Marshall Plan for Greece, for Italy, for Spain, for the East
Europeans. And it led those countries to believe in the EU more strongly.
And they did that for vaccines too.
Took them longer.
It was much less efficient than Operation Warp Speed.
But once they got there, everyone in Europe got vaccines.
The big losers here are the developing economies
that aren't major commodities producers.
So they don't benefit from that cash.
They are getting
crushed from high debt levels, crushed from higher interest servicing of that debt. Middle classes
that are really angry because they're not living as well through the pandemic and not living as
well now. I mean, as we said, the unwind of globalization's trajectory, the fact that you have now a lot
angrier global middle class that have done so well for the last 50 years and now feel stressed,
they are the ones that are yelling and screaming like hell, especially at their badly run local
governments. Turkey is probably going to have a financial crisis slash collapse by the end of this year.
That's a big economy. They just can't take this. Look at the elections in Colombia. I mean,
when's the last time in Latin America you've had an anti-establishment versus anti-establishment
election like this, right? Where no matter who you vote for, it is just going to be radical change
from what Colombia has always had.
That's going to be very interesting to watch in the coming weeks. I think that there are a lot
of countries like that that are going to just get hit in the chin by, and repeatedly, because you've
had massive food slash commodities crisis on the back of two-plus years of pandemic.
So I want to touch on your book, The Power of Crisis, How Three Threats and Our Response Will
Change the World. You talk about the notion that we are wildly underprepared to deal with
additional global health emergencies, transformative climate change, and the next technological revolution. So how did we end up
here? And if and what can be done such that we can have more coordinated global responses to these
huge existential threats? So Scott, we ended up here because we're in a geopolitical recession, right?
And it's a term that doesn't really exist, but should.
Because, you know, people recognize boom and bust cycles in economics.
And when you have a bust cycle, we have a playbook and we know what we need to do with
response.
We have both the monetary and the fiscal tools and central bankers get together and treasury
secretaries, finance ministers get together, say, let's give this a shot.
Geopolitics has cycles too, but because they happen infrequently, because they're long cycles, we don't recognize them as such.
But it's actually a very simple process.
What happens is you create institutions.
And when you create them in architecture, they reflect the balance of power that exists in the world at the time. Now, over time, the balance because Germany and Japan, the two economies that are
most committed to multilateralism and rule of law, can't be allowed in because they lost World War II.
And Russia, which is led by a war criminal, can't be kicked off because they won. That's a really
stupid reason not to reform the Security Council. And yet it means it's broken. Well, that's not
just true of the UN. It's true of so much of our international architecture. It's true of NATO.
It's true of the World Trade Organization. It's true of NAFTA, on and on and on. So what happens
is in a geopolitical recession, your institutions are so far removed. They've become so obsolete and delegitimized from the existing balance of power,
from the priorities and desires that the governments that matter on the global stage,
that dominate international relations, now want. And so they break. They start to break.
And when that happens, you get a lot more crises.
And you don't like those crises,
but the purpose, the point of my book is to say
that in a geopolitical recession,
the crises are also the tools that you use
to strengthen, reform, and build new institutions.
And we see that most obviously
with the Russia war in Ukraine, but we also see that
with climate change. And we have an opportunity for that with disruptive technologies. We largely
failed with the pandemic. And we can get into all of that if you like, but that's the basic
architecture of the book. What would this institution or institutions look like if we
were going to try
and address those things and make real progress and get in great fighting shape, get ready for the
next big global disaster? You know what? We have to just get in great fighting shape because the
enemies come in. We're going to dig the right trenches. We're going to get our armaments,
the right technology, the right... We're ready. We're going to get ready this time. What would that look like? Well, it's not one global government and it's not one big
institution. And fortunately it doesn't need to be. I mean, I think what we're seeing is that
there needs to be a lot more flexible geometry in our institutions on in terms of which actors
and doing what, that our response to climate change requires institutions with actors that are
relevant for that, which is very different than a response to the Russian invasion of Ukraine.
So I'll give you an example. Well, first of all, let me tell you what can't happen.
So I start, this book is not meant to be some idealist, let's all come together and it's going
to be fine. We just need to recognize that we have these problems because you've read my book.
No, not at all.
I start the book with a recognition.
Number one, that the United States is deeply politically divided and dysfunctional.
We're the most powerful country in the world for all the reasons you and I just talked about.
And in the next 10 years, we're not going to fix that.
But I have a lot of things that I know that if we did the following things, we could become much
better off as a government. We're not going to do those in the next 10 years. So let's take that off
the table. Secondly, the US-China relationship is the most important globally in the world,
and it is completely devoid of trust. That is not going to be fixed in the next 10 years. I can tell
you things we could do that would make it more trusting. It's not going to happen. So let's take
that off the table too. What I'm saying in this book is that even given a persistence of a deeply
dysfunctional US political system and US-China relationship, we can get this stuff right.
We can actually respond, use these crises,
and respond to them to build more effective architecture. So I'll give you a few examples.
On Russia-Ukraine, interesting to note that everyone says the war started on February 24th.
It didn't. It actually started on the 23rd because that's when the Russians engaged in all the cyber
attacks against Ukraine. And the interesting thing
is the Ukrainians weren't the ones that first found out about it. Microsoft did. So the initial
front in the war on Ukraine was actually in Seattle, Washington, Redmond. And you've seen
Elon Musk and Starlink and SpaceX, and you've seen Google, you've seen Microsoft and other tech companies, are literally aligned with Ukraine in fighting this war, the cyber side of this war,
every bit as important as what's being done by the Germans and the French and the Poles and the
Americans to provide military support to Ukraine. So if you were to use this crisis to create a new 21st institutional framework to help ensure better national security, well, one thing you would do, you'd ensure that the Europeans are spending a lot more on defense. They're doing that check. the Asians to be more involved because we're talking about advanced industrial economies
and this stuff is global. It's not just transatlantic. That's happening with the Japanese,
the South Koreans. Check. We can get into that if you want. But you also want multinational
corporations that are core sovereign players in the cyberspace to be involved. And that's
not happening yet in terms of the architecture, in terms of
new institutions, but you could easily see how one could do that. And an opportunity for that,
I think, exists today, especially because these companies are going to be seen as belligerents
by the Russians and by others that are on the other side of the military-industrial-technological complex of the United States and its allies.
So there are other examples like that when you talk about climate, when you talk about the pandemic,
and when you talk about disruptive technologies.
Again, I don't know how deep you want to get into that, but the point is that these things are happening.
They're actually happening now.
Ian Bremmer is a political scientist and the president and founder of Eurasia Group, the world's leading political risk research and
consulting firm, and GZERO Media, a company dedicated to providing intelligent and engaging
coverage of international affairs. Ian, thanks so much. Always really illuminating. And thanks
so much for taking the time to do this. Always love talking to you, Scott. Thanks so much, man.
Algebra of happiness. Okay, so I've gotten a shit kicking in the market,
and that's the bad news. The good news doesn't really have any impact on my life.
The first time I got the shit kicked out of me was in 2000 when I was supposed to,
when I was literally looking at jets and overnight, I wasn't. And at the same time, around the same time I got divorced, which was economically very stressful.
And I went from being kind of a master of the universe, a guy in his late twenties,
early thirties, who was just killing it and going to Davos to somebody who was divorced,
lonely and economically
insecure. And that happened in about 12 months. It felt like it happened overnight, but it happened
in about 12 or 18 months. The second time, as I referenced before, I got the shit kicked out of
me in 2008. This time, yeah, I got beat up, but I'm fine. I was able to just kind of get up again.
This correction has, knock on wood,
absolutely no impact on my life, no impact on my lifestyle. And so here's the lesson and something
I want you to think about. Life isn't about what happens to you. It's about how you respond to what
happens to you. And think about looking at paper losses or looking at thinking, oh gosh, I wish I'd invested
in Dogecoin or I wish I'd sold my Dogecoin. Yeah, be bummed if it impacts your life, but don't be
bummed about numbers on a piece of paper. Be thoughtful about them. Be thinking about your
financial security. Diversify, all that good stuff. Find talent. Live below your means. All that good
stuff. But don't beat yourself up too much about the
shit you can't control. Markets go up, they go down. Your life most likely, based on this market
correction, probably really isn't going to be tangibly much different or even any different.
And worry about the stuff you can control. Forgive yourself. Yeah, you're not the genius
you thought you were when Bitcoin was at $62,000, but you're not the idiot you're worried that you are right now when it's a lot less than that. Life isn't about what happens to you. If you like what you heard, please follow, download, and subscribe. Thank you for listening to the Prop G Pod from the Vox Media
Podcast Network. We will catch you next week on Monday and Thursday.
I think it was a Chinese company that was trying to buy Grindr, right?
I thought they did. I don't think they did. I think it was a Chinese company that was trying to buy Grindr, right? I thought they did.
I don't think they did.
I think it was actually prevented for a national security purpose.
And, you know, I expect it was like, let's make sure that they can't go after Lindsey Graham.
What software do you use at work?
The answer to that question is probably more complicated than you want it to be.
The average U.S. company deploys more than 100 apps,
and ideas about the work we do can be radically changed
by the tools we use to do it.
So what is enterprise software anyway?
What is productivity software?
How will AI affect both?
And how are these tools changing the way we use our computers
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In this three-part special series,
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