The Prof G Pod with Scott Galloway - Media Shakeups + Who’s Behind the Climate Crisis — with Bill McKibben

Episode Date: April 27, 2023

Bill McKibben, a contributing writer to The New Yorker and the Schumann Distinguished Scholar in environmental studies at Middlebury College, joins Scott to discuss the state of climate change, includ...ing the problem of burning fossil fuels and potential solutions. Follow Bill on Twitter, @billmckibben.  Scott opens by discussing the recent media shakeups at Fox News and CNN. He also shares why Ron DeSantis should have never picked a fight with Disney.  Algebra of Happiness: the joy of malls.  Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Starting point is 00:00:56 cards, savings accounts, mortgage rates, and more. NerdWallet, finance smarter. NerdWallet Compare Incorporated. NMLS 1617539. Episode 247. 247 is the calling code assigned to Ascension Island, an isolated volcanic island. In 1947, the Roswell UFO incident occurred, which was when the U.S. Army recovered a flying disc from a ranch near Roswell, New Mexico, and became the center of extraterrestrial conspiracy theories. I was abducted by aliens and they used an ale probe on me. And then I realized they were just speaking my language. Go, go, go! Welcome to the 247th episode of The Prop G-Pod. In today's episode, we speak with Bill McKibben, a contributing writer to The New Yorker and the Schumann Distinguished Scholar in Environmental Studies at Middlebury College.
Starting point is 00:01:58 We discuss with Bill the state of climate change, specifically how we ended up in such a precarious position. Precarious means fucked for those of you out there who aren't pedantic. We also hear about Bill's latest book, The Flag, The Cross, and The Station Wagon. A graying American looks back at his suburban boyhood and wonders what the hell happened. Bill has a nice way of kind of couching all of this in fairly, I don't know, easily digestible terms. Okay, what's happening? Some big shakeups in the world of media. Tucker Carlson is leaving Fox News. Okay, there you go. I don't think I've ever seen a full episode of Fox News or Tucker Carlson. I was on actually Tucker's show.
Starting point is 00:02:38 I believe in going on Fox. I used to go on a lot. It was fine. No big shakes. Anyways, as always, I've managed to figure out a way to bring this back to me. In addition, not to be outdone on the left, as we need balance in the universe. For every action, there's a reaction. Don Lemon was ousted from CNN. And Jeff Schell, the CEO of NBCUniversal, is stepping away due to an inappropriate relationship with a woman in the company. Okay. There you go.
Starting point is 00:03:02 Fox News said Carlson and the network have agreed to part ways and that his last program was Friday, April 21st. However, it's apparent now that Carlson was fired and according to the Wall Street Journal, was notified just 10 minutes before Fox made the announcement. The firing comes shortly after Fox settled the Dominion voting case for $787 million. The Washington Post also added there's a few reasons that are likely at play here, including how the Dominion case made Carlson's private texts public, where he was being critical of Fox management and using misogynistic language. Not only that, a former booking producer on Carlson's show is pursuing legal action against the network,
Starting point is 00:03:38 alleging she faced discrimination and was subjected to vile, sexist stereotypes. Well, there you go. Tucker Carlson Tonight averaged 3.3 million viewers in 2022. For context, Fox's overall network averaged 1.5 million viewers last year. That's up 12% year on year. Whereas MSNBC averaged 733,000. That's down 19%. And CNN averaged 568,000 viewers.
Starting point is 00:04:03 That's down 27%. I mean, think about that. Fox gets about triple8,000 viewers. That's down 27%. I mean, think about that. Fox gets about triple the number of viewers. I know that Anderson Cooper, who's sort of the star of CNN, gets about a million viewers on average, and Tucker garnered 3 million. So there's just no doubting the power.
Starting point is 00:04:18 What was interesting is CNN usually was able to get higher or greater revenues. Why? Because the people who watch Fox are crazy and old, which is licensed for they don't buy shit. They're cheap. They're buying life alert and oxygen tanks and, I don't know, I'm trying to think of whatever else, you know, CPAPs. Whereas people who watch CNN are a touch bit younger, i.e. in their 80s, not their 90s, and buy things like cars or if they're young, make stupid decisions and buy things like coffee and tennis shoes and smartphones and other high-margin products. Anyways, the NYT's dealbook
Starting point is 00:04:50 reported that Fox stock dropped 3% on the day of the news, which was more than it did after the firm settled the Dominion case. Eh, eh, it's not a big deal. Over at CNN, Don Lemon found out about his termination from his agent and said in a statement, I am stunned. After 17 years at CNN, I would have thought that someone in management would have had the decency to tell me directly, oh, Don, poor fucking you, Don. What were you making, five or 10 million bucks a year? And they didn't call. Something tells me that's bullshit. That's bullshit. That Don is imagining things. Maybe he's past his prime. Maybe he's in cognitive decline. Truth is, most anchors on CNN really hit their cognitive prime or their peak in their 20s or 30s. Anyways, I like Don mostly
Starting point is 00:05:30 because I think he's a good-looking guy. And I think it's important to have good-looking anchors, I mean, for God's sakes. Anyways, Don goes on to say, in no time was I ever given any indication that I would not be able to continue to do the work I have loved at the network. What about when you really fucked up and everyone was saying, oh, you really fucked up and you might lose your job? Did that kind of tip you off, big deed? CNN Communications tweeted, Don Lemon's statement about this morning's events is inaccurate. He was offered an opportunity to meet with management, but instead released a statement on Twitter. Okay, so there's a few things here and a few learnings. The first is you can work your ass off. You can be really good at what you do. And that's about 50% of your brand. And the other
Starting point is 00:06:09 50% happens in about an hour. And that is how you behave, how you acquit yourself during the hour when you find out that you've been fired. And here, Don Lemon is basically shitting all over his legacy by being, for lack of a better term, kind of a bitch in terms of, is that sexist or homophobic? I don't know. When I say bitch, I mean someone that's just acting like, I don't know, poorly. Anyways, I think he's acting, I don't think he's doing himself any favors. People remember how you leave, and this is how you leave. You're gracious. It has been my honor to be here. I've loved working with my colleagues. I hope that I get the chance to work with them again.
Starting point is 00:06:48 And I wish everyone in the network nothing but good things. And then, by the way, if you really feel that you've been wronged, you lawyer up. But publicly, internally, you're gracious. People remember how you leave. It's tempting on the way out to stick up the middle finger. And guess what? This is what it means to be an adult. This is what it means to be an adult.
Starting point is 00:07:08 This is what it means to be a professional. Because guess what? Someone else has to hire you. And in the world of TV, once you get hired, it means they're going to have to fire you at some point. It's a very insecure profession. And they see how you are leaving and decide, do we really want to hire someone who's going to start shitposting us the moment we decide he's the wrong guy or gal for the moment? These people make a shit ton of money. I mean, cry me a river. That's how it happens here. The other thing to keep in mind here is that people will always, always inflate their value relative to the platform. What, you're killing it at Goldman Sachs? Yeah, some of it's you. A lot of it is Goldman Sachs. People are really impressed by you and return your call because
Starting point is 00:07:45 you're calling from the White House or government. Well, guess what? That's a really good card to have. And when you're at CNN, you have a platform. And when you're at Fox, you have two very, very powerful platforms. And here's the deal. Anyone here from Glenn Beck, Bill O'Reilly, Shelley Long. Remember Shelley? She was too big for Cheers. She needed to go on and make movies. So did McLean Stevenson at MASH. The platform is more powerful than you thought, and you are less powerful than you had hoped. If you can find the alchemy of a great platform that leverages your strengths,
Starting point is 00:08:16 you want to be very thoughtful about whether or not it's you or the platform. Look at Chris Cuomo, who is remarkably talented and was the number one anchor on CNN. Chris, you know, has gone on to do, and who knows, he may build a big presence, but for the most part, he has been kind of, I don't know, the invisible man, if you will. These platforms are incredibly powerful. More than anything, more than anything though, this represents a structural decline in ad-supported media. You're just going to see more of this shit.
Starting point is 00:08:47 Uptimes wallpaper over a lot of bad behavior and downtimes make people much less prone or much more woke. What do I mean by that? They get offended more easily and are looking for reasons to fire you when times are bad. And times are bad in ad-supported media. The cable industry is now in full-throated structural decline. And that is there are so many options around streaming. You know what really struck me or really highlighted or brought into sharp relief how incredibly bad of value cable television is? I like to watch live television.
Starting point is 00:09:17 I'm an old guy. I like to watch Anderson Cooper. Occasionally, I watch Neil Cavuto on Fox. I think he's a quality journalist. But I like live TV. I enjoy just kind of pinging around and seeing Goodfellas for the 89th time. Occasionally, I watch Neil Cavuto on Fox. I think he's a quality journalist. But I like live TV. I enjoy just kind of pinging around and seeing Goodfellas for the 89th time. I also like live news.
Starting point is 00:09:35 To get live TV on Hulu, I think, was like $70 or $80. So that's the cost. That's the value. $70 or $80 to be able to watch, to be one of the million people watching Anderson Cooper every night. Or with that $80, what could I do with streaming? What is that? Netflix? Disney Plus Hulu, Peacock, I don't know, Discovery+, or whatever they call it, Discovery+, HBO Max, HBO Now, HBO Joey Bag of Donuts, by the way. Don't get me started on that brand architecture nightmare. But you could basically subscribe to almost every streaming network, get tens of billions of dollars in content, and still, still be paying less than you pay to have cable television,
Starting point is 00:10:14 which shows you what happened. Cable television, incrementally, because they had a monopoly, by running a regulated monopoly, regulatory capture, they convinced the government that there should only be one or two cable companies. These guys could basically increase affiliate fees. They had differentiated content. And slowly but surely, you woke up, and your cable bill was $200. And who came in and just, with a fist of stone, tagged them on the chin, the mother of all chins, Netflix, at $12 or $10?
Starting point is 00:10:42 Oh, my God. Literally, what is a better bargain? And it's kind of ruined it. Netflix has kind of fucked it up for every other consumer subscription company, and that is, okay, the consumer does the math and says in the back of their mind or has as a reference point in the back of their mind, anytime I pull out my credit card and agree to a monthly recurring revenue payment, I need a billion dollars in content in exchange for $1 per month. I mean, that is not easy. And as you've seen, newspaper companies are going away. Do you get a billion dollars in content to get, I think the New York Times is 150 bucks a year, to get $150 billion
Starting point is 00:11:16 worth of reporting? No, you don't. And nor do you get anything resembling that, nor do you get $80 billion in content from cable companies when you spend $80 a month on Hulu. The difference here, the price-value equation is just remarkable. Axios reported the primetime viewership dropped 14% last year collectively across Fox, CNN, and MSNBC. I mean, that's just staggering. That means basically every three years, it's getting cut in half. That is just absolutely crazy. You know how you can tell that cable TV has just jumped the shark? Look at the ads. The ads are basically like, hey, we know life hasn't worked out for you and that
Starting point is 00:11:55 you're poor and old and sick, and we're going to start pelting you with ads about your restless legs or your opioid-induced constipation, is that what we have to look forward to? Seriously? Is that it? Is that what's waiting for us on the other end of 40s and 50s? We're going to see more and more pain in the ad-supported ecosystem. We're going to see all sorts of consolidation. And by the way, it's leaking into digital.
Starting point is 00:12:18 It's leaking into digital. All of a sudden, Google looks tired. Overnight, they look as if they've been poorly managed for the last 10 years when Chad GPT-4 comes along and it ends up that actually Google had it. Talk about the innovator's dilemma. Let's go a little bit off script here. One of the brightest companies in the world, greatest concentration of IQ, more access to capital.
Starting point is 00:12:38 They come up with some of the fundamental technologies that go into AI and they don't leverage it because they don't want to fuck with this $150 billion toll booth called search, which, by the way, has not only not gotten better the last 10 years, it's gotten shittier and shittier. Now your entire first page on some search results don't take you to the best place. They take you to another place they can further monetize. It is the premier example of modern-day innovators dilemma where they said, we can't risk our core business by coming up with new ideas or introducing new ideas that might cannibalize our existing business. Bob Iger, Iger, if you will. I don't know how I got here. Cable, by the way, Bob Iger, this fight with Disney, this is Governor DeSantis going a bridge too far. Very strong political instincts felt that
Starting point is 00:13:21 the woke mob had gone too far and then found soft tissue around COVID, around loosening COVID restrictions. Florida got it right. I hate to admit it because I was a critic in the beginning. Florida got it right about the same per capita mortality from COVID as every other state, but kept the schools open or reopened them sooner, sequestered seniors, and tried to let the majority of people who weren't at risk have regular lives. And guess what? You got to give it to Governor DeSantis. That was the right call. Going after trans people, making stupid laws that are trying to figure out what offends the far right as opposed to actually what affects people, and passing these hateful laws, and then taking Florida back to old Spain by banning abortion? Jesus Christ, what the fuck is going on
Starting point is 00:14:05 in my home state of Florida? Seriously, what is going on? And this is a perfect example of minority rule. The majority of Americans believe in the right to choice. The majority of Americans believe in some sort of gun control. And they basically, Florida said, you can now carry a concealed weapon without a permit. Come on already. Literally, come on. What is going on here? What is a bridge too far? What is costing probably the Republican nomination? Getting into a pissing match with Disney. One of the key tenets of a democracy is that once you are elected to higher office, you don't take your personal vendettas and start trying to go after your political enemies. That is a fascist play. That is a page out of the fascist playbook when you
Starting point is 00:14:50 go after your political enemies. You also don't target companies, you pass laws. And the notion that Disney was getting special tax breaks or wasn't in fact complying with the same laws or being held to the same standards as other companies, that is a worthwhile conversation you should have on a systemic level and make sure that any changes apply to Ryder or Carnival Cruises or some of the other great companies in Florida. But to target Disney with this bullshit because they weren't supportive of your political, ideological, radical agenda that you're using to inflame the right, hoping that they will take you to more straws in Iowa, that is very short-term stupid thinking. And going after Disney, what does the Florida brand mean? What does the great brand of Florida mean? What are the underlying associations that pulse against the brand Florida? One, the weather. Two,
Starting point is 00:15:43 we have the capital of Latin America in the form of Miami, a fantastic diverse culture. The Latin culture, the Latin vibe, that awesome feel that you're in Latin America when you're in certain parts of Florida, that is what makes America great, and it makes Florida great, a diverse community. We have a wonderful gay community in Florida. What else is amazing about Florida? Disney. Disney. They employ 80,000 people, tens if not hundreds of billions of dollars in economic growth, and DeSantis wants to go after Disney? What the fuck? The mouse is going to bit slap you so hard you're going to be smacked back to Knott's Berry Farm, a much inferior tourist experience where an
Starting point is 00:16:24 11th grade Scott Galloway had to go because I didn't have the money for my birthday to go to Disneyland. That's right. Bush Gardens. Bush Gardens where you get free beer and you go on a log ride. The log ride was the bigger. What on earth is a brewer doing with an amusement park? Anyways, take me back. 11th grade.
Starting point is 00:16:41 That's what I did for my 16th birthday. What did you do? Anyways, Bob Iger is smart. He's disciplined. And he is going to tag this guy over and over and over. What is the summary of Disney versus Governor DeSantis? One is threatening to build more prisons next to a company, a private company, and some sort of weird fascist fucked up target the company without any real notion or intention of systemic change. The other guy, the other guy is celebrating his LGBTQ brothers and sisters. So in sum, Bob Iger for president. By the way, Daddy is at the World Retail Summit in Barcelona. The light here is beautiful.
Starting point is 00:17:24 I'm always happy when I come to Spain. I think Spanish is the most beautiful language in the world. It just feels happy and optimistic, and I know that there's probably ham involved at some point in my near future. I absolutely—I'm at the Hotel Arts. Very fancy. I've stayed here several times. I've got a view. And I'm on a fucking podcast.
Starting point is 00:17:40 It's beautiful outside. I'd like to be out. I would be recognized here, and people come up to me and say hi. This nice Scotsman in the elevator said, hey, did your dad ever go to the Coals Yard? Because he knows my dad's Scottish because he's seen my podcast. Lovely guy. Lovely guy. I think it was called Coals Yard or Salt Coals Yard First off, he thinks I'm his brother, not his son. And he's worried. He says there's guns in the facility. Chances are at the Wesley Palms retirement facility, there aren't a lot of guns. And he's scared. And this is very upsetting.
Starting point is 00:18:13 I don't know how I got here. Anyways, we'll be right back for our conversation with Bill McKibben. Support for this show comes from Constant Contact. You know what's not easy? Marketing. And when you're starting your small business, while you're so focused on the day-to-day, the personnel, and the finances, marketing is the last thing on your mind. But if customers don't know about you, the rest of it doesn't really matter. Luckily, there's Constant Contact. Constant Contact's award-winning marketing platform can help your businesses stand out, stay top of mind, and see big results.
Starting point is 00:18:51 Sell more, raise more, and build more genuine relationships with your audience through a suite of digital marketing tools made to fast-track your growth. With Constant Contact, you can get email marketing that helps you create and send the perfect email to every customer, Thank you. all backed by Constant Contact's expert live customer support. Ready, set, grow. Go to ConstantContact.ca and start your free trial today. Go to ConstantContact.ca for your free trial. ConstantContact.ca The Capital Ideas Podcast now features a series hosted by Capital Group CEO, Mike Gitlin. Through the words and experiences of investment professionals, you'll discover what differentiates
Starting point is 00:19:53 their investment approach, what learnings have shifted their career trajectories, and how do they find their next great idea? Invest 30 minutes in an episode today. Subscribe wherever you get your podcasts. Published by Capital Client Group, Inc. Welcome back. Here's our conversation with Bill McKibben, a contributing writer to The New Yorker and the Schumann Distinguished Scholar in Environmental Studies at Middlebury College. Bill, where does this podcast find you? I'm in the Green Mountains of Vermont.
Starting point is 00:20:34 That sounds nice. So let's talk about climate change. How did we get here, Bill? Well, the very long answer is we got here by burning a hell of a lot of coal and gas and oil and putting a lot of carbon in the atmosphere. But the slightly shorter answer is we really got in trouble when we ignored the clear warnings from scientists 30, 35 years ago. I wrote the first book for a general audience about climate change way back in 1989. And we knew everything basically then that we know now. Our understanding of the problem and of the solutions hasn't changed in fundamental ways in all those years. It's just that we haven't done anything because some combination of inertia and mostly vested interest have kept us from taking the clear and obvious steps we should have been taking. I keep reading that there's kind of the windows closing, that if it goes much longer,
Starting point is 00:21:30 there's a point of no return. What are your thoughts on this quote-unquote point of no return, where the curve becomes parabolic and there's no reshaping the curve? Well, there's no, I don't think, singular failure point. It's not like other political problems that we deal with in that you go past particular moments along the way from which there's no retreat. So, for instance, we're more than halfway through melting the sea ice in the summer Arctic. And it turns out that's having extraordinary effects on the operation of both the jet stream and the Gulf Stream. So we're monkeying around in very profound ways with some of the biggest forces on planet Earth. The Gulf Stream, the flow of the Gulf Stream is 100 times the flow of the Amazon. We're not going back. No one's got a plan for how we're going to refreeze the Arctic anytime soon.
Starting point is 00:22:34 So as we go past those tipping points, our options get fewer and fewer and the damage gets higher and higher and the ultimate outcome gets worse and worse. I don't think we're going to go past a point where there's nothing that can be done to keep things from getting worse, but we're already in pretty bad shape, and we've only increased the temperature of the Earth a little more than one degree Celsius. We're on a trajectory to increase it three degrees Celsius, you know, in the next few decades, and if that happens, we probably won't have civilizations like the ones we're used to. As we think about a cure, or as we think about ways or means of addressing this, what are the common misconceptions about the biggest culprits around carbon emissions? Because I just read the other day, I think that
Starting point is 00:23:17 kind of plant-based foods to beef is responsible for 8% of emissions. I don't know if I had that right. And that that was equivalent or that beef was basically as big a perpetrator here as transportation. And I may have that wrong. So set me straight here. Stack rank the culprits here. Well, burning fossil fuel is about three quarters of all the emissions that go into the atmosphere, probably a little more. That leaves a quarter or more for the effects of methane, which comes in many cases from cows,
Starting point is 00:24:07 and for the effects of deforestation, often on behalf of cows. So the best guess is that altogether agriculture accounts for about 18% of emissions, which is a huge portion. Much of that is livestock, especially cows, which are off the charts problem for climate change. But that still leaves you with the fact that the biggest percentage by far that we have to address is the burning of fossil fuel for mobility, for heating, for power, for all the things that constitute modernity. Within that, who are the bad actors? And talk to me about different nations and talk to me about different types of fossil fuels. Sure. So there's no shortage of bad actors. Among the worst actors, because they've been the most powerful, are the fossil fuel industry largely headquartered in the U.S.
Starting point is 00:25:09 We know now from great investigative reporting that companies like Exxon knew everything there was to know about climate change back in the 1980s, back when I was writing this first book, back when Jim Hansen at NASA was doing his work that he would testify before Congress about in 1988. Exxon was, for instance, the biggest company in the world then. They had a great staff of scientists, and their product was carbon. So it's not surprising that they wanted to find out what the hell was going on. And they did. Their scientists gave their management a full understanding of the greenhouse effect and predicted with uncanny accuracy what the temperature was going to be in 2020. And what's more, they were believed by their management. Exxon, for instance, began doing things like building its drilling rigs higher to compensate for the rise in sea level that they knew was coming. What they didn't do was tell any of the rest of us. Instead, across this
Starting point is 00:26:00 industry, not just Exxon, they hired many of the people who used to work for the tobacco industry. And they set to work building this architecture of deceit and denial and disinformation that's kept us locked for 30 years in this utterly sterile debate about whether or not global warming was real. The debate, remember, that both sides knew the answer to at the start. It's just one of them was willing to lie. And it's turned into the most consequential lie perhaps in human history because it's cost us the one thing we most needed, time. Instead of having 30 or 40 years to deal with this crisis, because we didn't act decade after decade, we now have to move with truly uncomfortable speed all over the world. So that's, I think, the original sin around climate change.
Starting point is 00:26:54 If you had a magic wand and you could take two or three things and substantially change either the consumption patterns of that nation or the type of fossil fuel or implement a certain type of technology or regulation, where would you go first? If you had a magic wand, does this magic wand come with a time machine? Can one go back in time? Let's assume it can't go back. All right.
Starting point is 00:27:14 I mean, the two huge puffs of carbon into the atmosphere have been associated with American suburbanization in the post-war period, and Chinese industrialization right on either side of the millennium. The U.S. has put more carbon into the atmosphere than any other country, no other country will ever match it. And it's all up there. I mean, the CO2 that came out of the back of my family's Plymouth Fury while I was getting my learner's permit in 1985 is still up there in the atmosphere, trapping heat. And we remain, in per capita terms, the league champions, Americans. The Chinese now produce carbon on a huge scale, and that's added immensely to the crisis that we face. One of the really interesting questions, and if you really had a magic wand where you might want to go to work, is what's going to happen in the third huge country on Earth, India, which is sort of at the same stage in its energy evolution that China was 15, 20 years ago.
Starting point is 00:28:26 But India comes into a world that's very different. Renewable energy is now the cheapest form of power on Earth. We live on a planet where over the last 10 years, the engineers have driven down the price of sun and wind so sharply that the cheapest way to make power on our planet is to point a sheet of glass at the sun. And it's possible that India could develop fully without passing fully through the fossil fuel development stage that everybody else has gone through en route to modernity. Give me your thoughts on the role that, if and what role nuclear power plays
Starting point is 00:29:03 in climate change or addressing climate change? Yeah, nuclear power is low, pretty low carbon. So if you have a nuclear power plant near you now, it's probably a good idea to try and keep it open, at least while you're putting up solar panels and wind turbines and stuff. My guess is that it's not going to play a huge role in the next couple of decades. And the reason is not it's dangers or anything. The reason is it's super expensive. It has to compete with incredibly cheap power that we get now from using the nuclear reactor that's 93 million miles out in space. So my guess is it's going to be a secondary thing for the moment. Now, there's a lot of smart people saying that we may have a fourth generation or fifth generation fleet of nuclear
Starting point is 00:30:03 power in the not so distant future, that they could have small modular reactors, on and on and on. We don't know yet. No one's really put them into operation, at least on a scale large enough to know the critical thing, which is how expensive are they going to be? But it's quite possible that they or some form of fusion, which as you know, came a little closer to reality last year with these latest set of experiments, could a generation out be a really important energy source. Our job, at least my job, given my age, I'm in my 60s now, is to do what we can to get the world through this next bottleneck to the point where people have some choices about what they're going to do. And it's possible that nuclear will be a high on the list of those choices.
Starting point is 00:30:54 But for the moment, the off-the-shelf, cheap, available technology that we could deploy in enormous quantity very fast, and very fast is key here because this is a time test, is solar panels, wind turbines, and the batteries to store what they produce. And I don't think people have fully cottoned on to the rapidity with which the price of those things has fallen. We're used to talking about clean energy as alternative energy. You know, it's the whole foods of energy,
Starting point is 00:31:30 while coal and oil and gas or whatever are the, you know, the safe way. Right. But in fact, it's now the opposite. You have to be willing to pay a higher price or to subsidize fossil fuel in order to make it work. And are you hopeful about the climate bill? Yeah, in certain ways. I mean, it's not a very good bill. Joe Manchin, who took more money from the fossil fuel industry than anybody else, did his best to gut it, and it was a pretty good job. It has no enforcement, no sticks of any kind.
Starting point is 00:32:06 There are a lot of carrots, $400 billion worth, maybe more, depending on how it plays out. And a good chunk of that's going to go for things that we need to be doing, EV chargers, heat pumps, solar arrays, on and on and on. I don't know whether it's going to be enough to catalyze this transition to happen at the speed that we need it to happen. But it's the first thing that, it's the only thing that the U.S. Congress has done in 34 years. So, you know, credit there anyway. Coming up after the break.
Starting point is 00:32:53 Government, which is our name for working together, was in Reagan's parlance, the problem, not the solution. Markets were supposed to solve all problems. And that way of thinking, that revolution that Reagan enacted was so powerful that basically it's dominated our political life since. Stay with us. Hello, I'm Esther Perel, psychotherapist and host of the podcast, Where Should We Begin, which delves into the multiple layers of relationships, mostly romantic. But in this special series, I focus on our relationships with our colleagues, business partners, and managers. Listen in as I talk to co-workers facing their own challenges with one another and get the real work done. Tune into Housework, a special series from Where Should We Begin, sponsored by Klaviyo.
Starting point is 00:33:52 Hey, it's Scott Galloway, and on our podcast, Pivot, we are bringing you a special series about the basics of artificial intelligence. We're answering all your questions. What should you use it for? What tools are right for you? And what privacy issues should you ultimately watch out for? And to help us out, we are joined by Kylie Robeson, the senior AI reporter for The Verge, to give you a primer on how to integrate AI into your life. So tune into AI Basics, How and When to Use AI, a special series from Pivot sponsored by AWS, wherever you get your podcasts. So let's switch gears and talk about your latest book, The Flag, The Cross, and The Station Wagon. In your book, you describe the United States as an increasingly doubtful nation strained by all sorts of inequality. And you question that interests me was about what happened in the decade of my adolescence, the 1970s, because I think that that's sort of the critical decade in the kind of group project that had possessed it since the Depression, the Great Society, the Civil Rights Movement, the Apollo Project, all the kind of things that even in a
Starting point is 00:35:13 period of contention were about trying to build what Dr. King called the beloved community, what LBJ called the Great Society, whatever. And by the end of the decade, we were done with that. We'd made, beginning, I think, with Proposition 13 in California, the tax avoidance law that passed in 1978, and then crescendoing with the election of Ronald Reagan in 1980, we'd made a big decision that working together was not what we wanted to do anymore. Government, which is our name for working together, was in Reagan's parlance the problem, not the solution. We were each supposed to get rich ourselves. It was his great friend, Maggie Thatcher, who said there is no such thing as society.
Starting point is 00:36:02 There are only individual men and women. Markets were supposed to solve all problems. And that way of thinking, that revolution that Reagan enacted was so powerful that basically it's dominated our political life since. And one of the problems with it was it turned out not really to be true. If markets solve all problems, then why is the Arctic half melted now? It does feel as if because of a lack of an existential threat, because of social media polarizing us, because maybe our society has become more heterogeneous, which has a lot of wonderful upsides, but some externalities maybe that we don't like to admit, that we are, the
Starting point is 00:36:44 connective tissue is fraying. If America was a horror movie, the call's coming from inside of the house. People trust their neighbor less than Putin. So I guess the question is, well, one, do you agree with that? And two, how do we restore that connective tissue? I do. I think that that Reagan era ushered in what I would call a kind of epoch of hyper-individuality, where we are taught systematically to care first and foremost about ourselves. And, I mean, as I said before, it doesn't work very well, you know, combined with physics. That's why the Arctic is melting. It also doesn't work all that well combined with human psychology, because I think really, if you look around our country, one of the interesting things about it is that despite our strong focus on each of our own happiness all the time, we're not that happy.
Starting point is 00:37:38 And I think that that's very connected. I mean, the average American has half as many close friends as they did in the 1950s. That's a big change for socially evolved primates. So how do you fix it? Well, there is no easy, obvious way to fix it in Obama eras, but really to bring back the LBJ era. He's trying to use the government as a big problem solver that produces, among other things, factories for people to work in. One of the things that I think is interesting about the climate moment is one of the ways you do it is through the thing we need to do to deal with the climate crisis, which is rely far more on locally produced energy than we do at the moment. I mean, right now, energy is something you purchase from Vladimir Putin or the King of Saudi Arabia or the Koch brothers, all of whom have strong interests in degrading and deforming our democracy.
Starting point is 00:38:46 But sun and wind aren't like that. Vladimir Putin can't embargo the sun, you know. Instead, it moves us more in the direction of a small d democratic world, one that can produce more of what it needs. You also, let's talk about your most recent project, Third Act. You're using it to organize people over 60 years of age for progressive change. Why focus on people over the age of 60, and what's your message to members of your generation? 350.org, which was the first global grassroots climate change campaign. I was in my 40s, but with seven college students. And we worked together for years. And we ran these divestment campaigns from fossil fuel on college campuses. And so many students were so good at that, that when they left, they formed the Sunrise Movement that brought us the Green New Deal.
Starting point is 00:39:41 And you know about Greta Thunberg and all the amazing people like her around the world who've organized high school and junior high school students, all of which is good. But I did hear a few too many people say, oh, it's up to the next generation to solve these problems, which seems ignoble. And it also seems impractical because for all their energy and intelligence and idealism, young people lack the structural power that you'd need to make the change we have to have in the time that we've got. I think both on the issue of climate change and on the other issue that we work around, protection of democracy, of the political climate. And so one of the places to turn for that structural power is people like me over the age of 60. There are 70 million of us in this country, so a bigger population than France. There's 10,000 more of us every day, which I think is slightly more than the number of people born every day in this country. Multiply that by some factor, because we all vote. There's no known way to
Starting point is 00:40:46 stop old people from voting. And we ended up with most of the resources. Fair or not, we've got about 70% of the country's financial assets compared with about 5% for millennials. So if you want to push Washington or Wall Street, then useful to have some people with hairlines like mine. The conventional wisdom was that people just got more conservative as they aged. There was no use trying to organize it. And I don't know if that's true historically, but I don't think it's true of this generation. Because if you're in your 60s or 70s or 80s now. Your first act was actually in this period of great solidarity in that period of the 1960s when we started taking women seriously as political actors, when the apex of the civil rights movement, the first Earth Day. Look at the things that the Supreme Court in its retrograde assault last summer went after. They went after the Voting Rights Act of 1965, the Gun Control
Starting point is 00:41:46 Act of 1968, the Clean Air Act of 1970, and Roe v. Wade, 1973. These are the things that people my age spent their whole lives understanding as part of the framework of our society. And it turns out they're willing to defend them. We have tens of thousands of volunteers in our first year and chapters across America. And, you know, we're doing big, large-scale civil disobedience against the banks that are funding the fossil fuel industry. And we're registering voters by the tens of thousands and on and on and on. And at this point in your life, what box is left? I mean, I think I've read you have 20 honorary degrees
Starting point is 00:42:28 from different universities. What box is left for you to check personally and professionally? What are you hoping to achieve over the next decade or two decades? That's a good question. The only thing I really want to achieve over the next decade or so
Starting point is 00:42:43 is some progress on this big project of slowing down the flow of carbon into the atmosphere. And I think that we're still at the point where organizing is the sine qua non of that. Organizing to stand up to the fossil fuel industry, but also organizing to get heat pumps and electric bikes and things out all across the country and the world. I'm old enough now that I have a feeling that my days are really global organizing. I mean, 350.org, which we founded, has organized something like 20,000 demonstrations in every country on earth except North Korea. I love this work of joining other people my age in backing up young people, in providing that kind of support. Our job,
Starting point is 00:43:34 as I said before, is somehow just to help our planet and our democracy limp on along enough that the next generation of people really does have some options for how to keep this fight going. Bill McKibben is a contributing writer to The New Yorker, the founder of Third Act, which organizes people over the age of 60 for progressive change, and the Schumann Distinguished Caller in Environmental Studies at Middlebury College. He is the author of 20 books, including his latest, The Flag, the Cross, and the Station Wagon, a graying American looks back at his suburban boyhood and wonders what the hell happened. He joins us from his home in Vermont. Bill, thanks for your time and your good work. Could not have been more a pleasure. You have
Starting point is 00:44:14 a very good day. You and everyone else there. algebra of happiness the joy of malls my son my youngest my oldest who was always sort of parents say they don't have a favorite here let me give you some bad news you're gonna have favorites the good news is it switches back and forth my favorite for a long time has been my oldest because he looks smells and, and feels like me. And it's like a mini me. Loving him is like loving me, which I'm very good at. Recently though, my older one has become much less lovable. He is a 15-year-old going through puberty.
Starting point is 00:44:56 And what's the term? He's awful. He doesn't want to talk. He's just, oh, he's just, he's just mildly disgusted at everything. And so he's easy not to love right now. Of course, I love him and I miss having him. He's at boarding school.
Starting point is 00:45:13 He's only home on weekends. But my 12-year-old has just stepped in, stepped up, and is just awesome. And he's so curious. Whenever we go anywhere, he'll pull up YouTube and now he's so curious. Whenever we go anywhere, he'll pull up YouTube, and now he's discovered AI. And he will type in, what are the coolest malls in London, which he did this week. And it ends up there's something called the Battersea Power Station in London, where I guess it was a power station. Go figure. And they spent 20 years and $9 billion turning it into this mall.
Starting point is 00:45:42 So, he's like, isn't this going to be great? Going to a mall is not how I would traditionally decide to spend my Saturday. But here's the thing with a 12-year-old, spending time with them, you're going to look back on it. It's okay at the time, it's even good, but it ages well. It's like wine. You look back on it, it's the memory together.
Starting point is 00:46:03 The moment you even leave, it starts to get better. The experience starts to get better. You were a young dad, or I feel like a young dad, even though I'm not a young dad. I was fit. I was with him. I was doing fun stuff. We were waiting in line for gelato. We were taking that ride to the top of the Battersea Power Station.
Starting point is 00:46:20 Just a spoiler alert. If you have boys, they are fascinated with going to the top of anything. If there's a ride, also, this is a lesson to any business person. If you own or are in charge of anything that has any height to it, just charge people 50 bucks to go to the top, and they will pay for it. Because the boy will see, oh, we can go to the top. We have to do that. Anyway, so we went to the top of the Battersea Power Station, bought some Nike football cleats.
Starting point is 00:46:43 Just a great time. And then the next day, that night, back onto AI and finds out that there's something called the coal drop yard, which is where I guess they used to drop coal in London. And that too has been totally refurbished, billions of dollars and turned into a mall. So we go to that. What's my point? I am doing shit I would just not otherwise do. I just wouldn't do it. But here's the thing. When you're with that 12-year-old, that time is finite. That shit is going away. And I can't tell you how well it ages. I did not really enjoy going to each of these malls. Well,
Starting point is 00:47:17 that's not true. I enjoyed it. But having done it, I loved it. I absolutely loved it. It's something he and I will have forever. So lean into malls and specifically lean into yes. And your job as a dad isn't as much to guide them as it is to draw out of them things they're interested in. Even if it's stupid shit, even if it's your 12 year old decides he's really into malls, lean into it and have fun with them. Before you know it, before you know it, he's going to be home and he's going to be mildly disgusted with everything. Lean into the mall, the mall before the disgust sets in. This episode was produced by Caroline Shagrin. Jennifer Sanchez is our associate producer and Drew Burrows is our technical director. Thank you for listening
Starting point is 00:48:03 to the Prof G Pod from the Vox Media Podcast Network. We will catch you on Saturday for No Mercy, No Malice, as read by George Hahn, and on Monday with our weekly market show. Me llamo Scott. Vaya la biblioteca. Love Spain. Love Spain a la biblioteca. Oh, love Spain. Love Spain. Spain loves the peril. Okay, where are we? What was I talking about?
Starting point is 00:48:34 The fuck was I talking about? Where am I? What software do you use at work? The answer to that question is probably more complicated than you want it to be. The average U.S. company deploys more than 100 apps, and ideas about the work we do can be radically changed by the tools we use to do it. So what is enterprise software anyway? What is productivity software?
Starting point is 00:48:54 How will AI affect both? And how are these tools changing the way we use our computers to make stuff, communicate, and plan for the future? In this three-part special series, Decoder is surveying the IT landscape presented by AWS. Check it out wherever you get your podcasts. Support for the show comes from Alex Partners. Did you know that almost 90% of executives see potential for growth from digital disruption, with 37% seeing significant or extremely high positive impact on revenue growth.
Starting point is 00:49:26 In Alex Partners' 2024 Digital Disruption Report, you can learn the best path to turning that disruption into growth for your business. With a focus on clarity, direction, and effective implementation, Alex Partners provides essential support when decisive leadership is crucial. You can discover insights like these by reading Alex Partners' latest technology industry insights, available at www.alexpartners.com. That's www.alexpartners.com. In the face of disruption, businesses trust Alex Partners to get straight to the point and deliver results when it really matters.

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