The Prof G Pod with Scott Galloway - No Mercy / No Malice: Tell Me A Story

Episode Date: August 26, 2023

As read by George Hahn. https://www.profgalloway.com/tell-me-a-story-2/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

I just don't get it. Just wish someone could do the research on it. Can we figure this out? Hey y'all, I'm John Blenhill, and I'm hosting a new podcast at Vox called Explain It To Me. Here's how it works. You call our hotline with questions you can't quite answer on your own. We'll investigate and call you back to tell you what we found.

We'll bring you the answers you need every Wednesday starting September 18th. So follow Explain It to Me, presented by Klaviyo. Support for PropG comes from NerdWallet. Starting your credit card search with NerdWallet? Smart. Using their tools to finally find the card that works for you? Even smarter. You can filter for the features you care about, access the latest deals, and add your top cards to a comparison table to make smarter decisions. And it's all powered by the Nerds expert reviews of over 400

credit cards. Head over to nerdwallet.com forward slash learn more to find smarter credit cards, savings accounts, mortgage rates, and more. NerdWallet. Finance smarter. NerdWallet Compare Incorporated. NMLS 1617539. This is No Mercy, No Malice. The line between vision and fraud is only drawn in hindsight. Tell me a story, as read by George Hahn. A lot can happen in 18 months.

Last January, the NASDAQ and venture funding were fresh off all-time highs. The market was birthing two unicorns, startups worth more than $1 billion, per day. Then the music stopped. Tech stocks led a market collapse with some shedding more than 90% of their value. Bitcoin fell from $60,000 to $16,000. The Iron Bank of Silicon Valley imploded.

And then the steady hand and hype of the Fed and AI respectively seized the controls and pulled the nose up. The markets recovered, led by a small number of stocks that dominate the Nasdaq. The hype machine has returned to full spin cycle. Animal spirits have returned as we, again, become increasingly skeptical of skepticism. Some of today's profits will turn out to be frauds, just like last time.

And unable to raise money or hawk SPACs, we'll start podcasts. I wrote the following post 18 months ago during the froth, and as our subscribers have grown 50% and we enjoy a 44% open rate, three quarters of you have not read it. The following was originally published on January 21st, 2022. Quote, a man's reach should exceed his grasp, or what's a heaven for? Unquote. Robert Browning. Entrepreneur is a synonym for salesperson, and salesperson is the pedestrian term for storyteller. Pro tip, no startup makes sense. We, entrepreneurs, are all imposters who must deploy a fiction, i.e. story, that captures imaginations and capital to pull the future forward and turn rhyme into reason. No business I have

started at the moment of inception made any sense until it did or didn't. The only way to predict the future is to make it. This is not the same as lying. There's a real distinction between an entrepreneur and a liar. Entrepreneurs believe their story will come true. This requires confidence and delusion. are the one who can see into the future, and that in the new world, your product or service will be needed and successful despite overwhelming evidence, i.e. the current reality, that it's not a reality distortion field, if you will. A vision that's not widely derided likely isn't much of a vision. Martin Luther King was a radical reformer who had a 63% disapproval rating at the height of his activism. Women were perceived as physically incapable of the demands of flight until Amelia Earhart landed her Lockheed Vega in an Irish farmer's field. Steve Jobs was a Zen Buddhist college dropout who believed he didn't need to shower

because he only ate fruit and that you could treat pancreatic cancer with juice therapy. He also believed he could put computers in the homes and pockets of everyone on earth. Crazy. The key to that will be to make the computers easier and easier and easier to use. And the way that that's going to happen is we're going to be spending more and more of the computer power in the box to adapt the computer more to the way people use it. Being a great storyteller carries risks. Success begets acolytes who tell you you're right when you're wrong. Worse, you start believing them.

This leads down a dangerous path where vision breaks from reality and, likely aided by a fear of failure, curdles your confidence into a con. Elizabeth Holmes was assembled in a factory from parts of prior visionaries. Smart, Stanford dropout, turtleneck, building blood testing technology, plus a nice backstory. Her professor told her the original concept for Theranos would never work. In addition, hundreds of millions in funding from backers,

including Tim Draper and Larry Ellison, coupled with covers on Fortune and Forbes, were a heavy blanket of affirmation that ensured Ms. Holmes was a visionary. The visionary narrative is a self-perpetuating machine, a flywheel of storytelling, capital, and the future that capital can pull forward, which buttresses the storytelling, and so on, and so on. Fun fact? Ms. Holmes cost her investors less than a billion dollars,

didn't make any real money herself, and is going to prison. Adam Neumann cost his investors $11 billion, received a 10% commission on those losses, and is going to Coachella. Note, Ms. Holmes' vision progressed to the exaggeration and fabrication of contracts and clients, whereas Mr. Newman's only went so far as accounting irregularities. Fast forward. There was no working technology, and Ms. Holmes has been convicted by a jury of her peers and faces 20 years in prison. Soon after, VCs distanced themselves, claiming they'd seen through the facade.

The tell for people who exaggerate for a living is, after it's been deemed illegal, they begin preaching the importance of restraint. The narrative being wrapped around the very unlikable Ms. Holmes is that she's an outlier. No, she's just one point on the line that is our storytelling economy in a frothy part of the cycle. The Valley's always-tell-the-truth sermon is reductionist and hypocritical. It ignores the fact that many of our nation's most valuable companies are priced on promises of technologies that don't exist. The entire venture capital industry, in fact, is predicated on promising things that don't exist.

Microsoft, perhaps the most successful tech company in history, got its break when Bill Gates sold IBM an operating system he didn't have. He and Paul Allen subsequently bought what they needed from another programmer, but they didn't tell him they had the deal with IBM to distribute it. Allegedly, an engineer at the company coined the term vaporware a year later. Promising something that doesn't exist is as central to the Valley ethos as late-night coding sessions, hoodies, and the hallucination that the public has asked you to solve the world's problems versus just do less damage.

Quote, Google Glass will be broadly available. You won't have to jump through any hoops. Unquote. Sergey Brin in 2013. Can we build a better phone for Prime members? The answer is yes. Jeff Bezos in 2014.

A year from now, we'll have over a million cars with full self-driving. Elon Musk in 2019. Yes, claims about healthcare solutions warrant scrutiny beyond whether or not rich investors get their money back. But Holmes wasn't convicted for defrauding patients. warrant scrutiny beyond whether or not rich investors get their money back, but Holmes wasn't convicted for defrauding patients. She's going to prison because she ripped off George Schultz, not because her bogus blood test machine errantly told someone they had HIV. Florida AR company Magic Leap has, no joke, burnt billions since 2010 with nothing other than a failed $2,300 headset to show for it. The company routinely hyped technology that didn't exist, even using

Hollywood special effects to mock up its PR videos. An early, fired employee called the company's founder a believer in magic. It was meant as a compliment. And the tricks keep coming. In October, Magic Leap announced it had raised another $550 million and was pivoting from consumer to, wait for it, healthcare. Nobody seems all that concerned that a company with a 12-year track record of false promises and fake products is now going into medicine. And with the right leadership and engineers, it could build something valuable. You know, vision and capital, and more vision and more capital. The line between vision and fraud is only drawn in hindsight. We set arbitrary deadlines for

entrepreneurs to deliver on their vision, and their vision only becomes fraud when we say time's up. What if homes with five more years and another billion dollars shipped a working product or pivoted to a home testing machine for an acute respiratory syndrome? As Steve Jobs stated, real artists ship. When valuations are overwhelmingly driven by stories, things can get ugly. Investors will do whatever it takes to defend their narrative. Their investment depends on their flocks screaming heretic at anybody who questions the scripture, as the foundation doesn't hold up to more modern orthodoxies, i.e. math. Theranos employees made a video game

where they shot at the Wall Street Journal reporter who exposed the company's fraud. The firm also engaged Harvey Weinstein's attack dog attorney, David Boies, to try to shut down the story. Swarming anyone who questions the narrative is a built-in feature of stocks and sectors that have gotten too far out over their skis. I often commit the crime against humanity of pushing back on Bernie Bros, VC-backed unicorns, Tesla longs, memes, or Web3. I do this knowing the flying

monkeys and bots will attempt to burn the village to save it from my boomer views. These guys, and they're always guys, make the High Sparrows faith militant look thoughtful. Note,

I'm going to see if I can offend everyone with this post. Hashtag squad goals. The pendulum swings between stories and fundamentals. Right now, we're still deep in the story phase. Capital is cheap. $621 billion went to startups in 2021, a 111% jump from 2020. We're seeing record numbers of unicorns, 959 across the globe, up from 569 in 2020. The hottest sector is fintech, which accounts for 15% of these firms, all promising to become the next J.P. Morgan. Are they lying or telling

the truth? Answer, yes. Vision. There are few fundamental truisms in the markets. One of them is fundamentals. Another is cyclicality. And in my view, the atmospherics, if not sheer probability, augur that we've entered the less appealing part of the cycle. Ground zero will be a regression from fiction to nonfiction. Story stocks that represent ownership in a shitty business, not a movement. The meme trade is already unwinding. The darkest side of our idolatry of innovators is that we become blind to the costs incurred by those who are least able to bear them. And we protect those who least need protection. It bears repeating.

Holmes is going to prison because she defrauded investors, specifically members of the Valley aristocracy and the global elite. Tim Draper led her seed round, and Rupert Murdoch invested $100 million. That's what brings the feds to your door. Remember Martin Shkreli, the guy who raised the price of a life-saving treatment needed by AIDS patients 56 times just because he could? He's in prison, but not for price gouging. He was convicted of defrauding investors. Our laws reflect our values, what we hold dear, who we deem precious, i.e. who needs protection. We've decided the rule of law in the U.S. must be a warrior for

corporations and old wealthy investors. Teen girls and rural American families burying opiate addicts? Fuck you, you're on your own. Who's going to jail? Not a single member of the Sackler family, nor any of the social media sociopaths responsible for spreading disinformation, polarizing society, and depressing our teens. Life is so rich. Hey, it's Scott Galloway, and on our podcast, Pivot, we are bringing you a special series Thank you. reporter for The Verge to give you a primer on how to integrate AI into your life. So tune into AI Basics, How and When to Use AI, a special series from Pivot sponsored by AWS, wherever you get your podcasts. What software do you use at work? The answer to that question is probably more complicated than you want it to be. The average U.S. company deploys more than 100 apps,

and ideas about the work we do can be radically changed by the tools we use to do it. So what is enterprise software anyway? What is productivity software? How will AI affect both? And how are these tools changing the way we use our computers to make stuff, communicate, and plan for the future? In this three-part special series, Decoder is surveying the IT landscape presented by AWS.

Check it out wherever you get your podcasts.