The Prof G Pod with Scott Galloway - No Mercy / No Malice: The Cosmic Opportunity
Episode Date: November 26, 2022As read by George Hahn. Follow George on Twitter, @georgehahn. Learn more about your ad choices. Visit podcastchoices.com/adchoices...
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I'm Scott Galloway, and this is No Mercy, No Malice. Today, we return to a post written in
May of 2020 in the depth of the pandemic. A crisis and opportunity to repair and cement key relationships.
Post-Corona, The Cosmic Opportunity, as read by George Hahn.
Day-to-day news is relentless, especially when the news medium, Twitter, is the news. In the moment, it's easy to let insignificant issues command an unreasonable share of time, energy, and attention.
Yours may not be a billionaire bulldozing social media, but you likely have one.
Someone at work, an argument with a friend, something in the news, anything.
We are programmed to think we're the center of the universe, that right now is the
only moment, what's on the surface is the only reality. Sometimes it helps to pause and reflect
on other moments. Two years ago, we were trapped in what felt like a moment that would never end,
with no travel, homeschool, little socializing, Zoom happy hours, are you kidding me?
And the unseen threat of a microscopic virus haunting every interaction.
Yesterday, I had Thanksgiving dinner with my family and my friends, in person.
I wrote the following piece mid-pandemic.
Reading it now, I am grateful.
Grateful that, at the very least, things feel normal.
The following was published on May 1st, 2020.
So, there was a time when there was no time.
Before the Big Bang, a dot that exploded, there was no time. Before the Big Bang, a dot that exploded, there was no time.
Are we pre-dot?
Sheltering in place, time feels amorphous and non-linear.
Time has a lot to do with our perception.
Our focus on different things at different levels of intensity creates deceleration or acceleration,
and other opposing forces that coexist.
It feels like forever since I hung out with friends and expectorated droplets into the air of an overcrowded East Village restaurant.
Concurrently, time has lost purchase.
The last six weeks have been a blink of the eye.
Time stands still, yet accelerates.
So, around 14 billion years ago, within a trillionth of a second,
the dot exploded, inflated the universe,
and set in motion a series of events where stars gravitated together to form galaxies.
Planets coalesced around newly forming stars, including our own sun.
And 3.7 billion years ago, life took root on Earth.
Time is linked and benchmarked to motion,
the rotation of the Earth and Moon that mark our days and years.
Recently, the markers of coming and going to work and week versus weekend have become amorphous.
In this fluidity of time, it feels as if gravity is pulling me toward my own singularity.
If the previous sentence sounded like time flies,
trust your instincts.
As an atheist,
I believe that my soul's progress and motion is finite.
My atheism,
while lacking the comfort of an invisible friend,
motivates me to focus on how to slow down the most linear and irreversible of things,
time.
I don't count on an expansion, the infinitude of an afterlife.
For me, it's all here, now.
Or maybe it's just the edibles speaking, but I digress.
My colleague, Professor Sonia Marciano, introduced the concept of variance and the gangster move of focusing on the piece of the supply chain with the greatest discrepancy.
If you're a car manufacturer and dealerships present a broad image of experience, then you should focus your resources on dealerships. Apple and Amazon recognized the huge delta in distribution and fulfillment and
achieved the greatest unlocks in retail history with Apple stores and Amazon fulfillment.
Look for opportunities where variance and weight are highest. Time is linear,
but motion through and progress against, time can fluctuate due to an exogenous shock
A global pandemic
There are moments
When the progress of your peer group has greater variance
That offer unique opportunities to detach from a fixed path
And cover more distance relative to peers
In less time
Hall of Fame receiver Jerry Rice
Wasn't that fast but he had functional speed,
the instincts to accelerate or decelerate when it mattered most. When I started L2,
we used to go to Europe over Thanksgiving, as Europe was open for business on the Thursday
and Friday of that week. If I sound like a workaholic, I'm not. I'm outstanding at not working and have a passion for it. However, my leisure is possible because I recognize when to
come to play. Turn on the jets. We'd do Burberry or Unilever in London on Thursday and LVMH in
Chanel in Paris on Friday. In some, we worked while others were resting and lapped the competition.
It's not just working harder than your peers, but knowing when to go hard at it.
When there's variance.
This is that time.
The motion and progress of corporate America toggles between 0 and 100% during a pandemic.
As Conde Nast and Axios spend most of their time laying people off,
or applying for PPP loans only to be shamed into returning them,
Facebook strikes a deal with Geomart in India to monetize a 400 million strong WhatsApp.
While most firms and people are operating at reduced speeds, this is the time to go to Europe over Thanksgiving and
apply functional speed. Note, not suggesting anybody travel right now. It's a metaphor.
The cardinal opportunity in this pandemic is the chance to repair and strengthen relationships.
The majority of medals and recognition bestowed on our women and men in uniform is a function of
one thing, grace under fire. Your character and the perception of your character is the sum of
all your actions across your entire life. But the sketch of these actions is traced over with the indelible ink of the grace,
or lack thereof, that you demonstrate in times of crisis. Isolation fosters introspection.
If the growth zone is too far off right now, or if you're struggling with mental health or
addiction issues, then just getting through the day is good enough during a pandemic.
You're a loving person and a responsible citizen. That's mostly what's asked of you.
You might find, however, that taking a moment to think big picture, or how you could help others, can elevate you above the fear zone. Generosity produces more endorphins in the brain
than self-interested behavior.
Take pause, arrest time, and ask yourself,
do you have the relationship with your parents you want?
Is your relationship with your siblings where you would hope it is if you had to say goodbye right now?
Could you better embrace the camaraderie and joy of friendships
diminished due to perceived slights or a lack of effort to stay in touch?
I'm still too insecure, self-conscious, and clinging to a bullshit cartoon of masculinity, quiet equals strength, to express the admiration, affection, and love I feel for family and friends.
Working on it.
It's all going so fast.
It was a blink of an eye when I looked up at the commencement crowd
at Berkeley's Greek Theater and saw my mom waving at me.
I got a job, got married,
and was just starting to be the caregiver she was to me.
And then, in a blink, she was gone.
That was 25 years ago.
In another blink, I'll be near the end.
One of my fears is that time continues to accelerate,
and I'll have let my own insecurities and bullshit get in the way,
that they will diminish the opportunities to achieve the only thing that matters,
deep, meaningful relationships.
And it will be too late.
The pandemic has created variance and a meaningful chance to lap the competition.
And it's given us a profound, maybe once-in-a-lifetime opportunity to be the man or woman our kids think we are and our parents hoped we'd be.
There are so few absolutes.
One is that no one, near the end, wishes they had been less forgiving, less generous, or
less loving during times of crisis.
Time has slowed for the moment, and we are given the opportunity to repair and strengthen
in weeks
what can take decades.
Life is so rich.
What software do you use at work?
The answer to that question is probably more complicated than you want it to be.
The average U.S. company deploys more than 100 apps,
and ideas about the work we do can be radically changed by the tools we use to do it.
So what is enterprise software anyway?
What is productivity software?
How will AI affect both?
And how are these tools changing the way we use our computers to make stuff,
communicate, and plan for the future? In this three-part special series,
Decoder is surveying the IT landscape presented by AWS. Check it out wherever you get your podcasts.
Hey, it's Scott Galloway, and on our podcast, Pivot, we are bringing you a special series about the basics of artificial intelligence.
We're answering all your questions.
What should you use it for?
What tools are right for you?
And what privacy issues should you ultimately watch out for?
And to help us out, we are joined by Kylie Robeson, the senior AI reporter for The Verge, to give you a primer on how to integrate AI into your life.
So, tune into AI Basics, How and When to Use AI,
a special series from Pivot sponsored by AWS, wherever you get your podcasts.