The Prof G Pod with Scott Galloway - Raising Kids in a Divided America, The Silver Tsunami, and Scott’s Early Career Advice
Episode Date: October 10, 2025Scott answers a listener question on how to talk to your kids about the country’s growing divides, explains why a “silver tsunami” of retiring Boomers could unlock huge opportunities, and offers... advice for making the most of your early career. Want to be featured in a future episode? Send a voice recording to officehours@profgmedia.com, or drop your question in the r/ScottGalloway subreddit. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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re-blodge it wherever you get your podcast welcome to office hours with prop g this is the part of
the show where we answer your questions about business big tech entrepreneurship and whatever else is
on your mind if you'd like to submit a question for next time you can send a voice recording to
office hours at propgmedia.com again that's office hours at propgmedia.com or post your question on
the scott galloway subreddit and we just might feature it in our next episode first question
Our first question comes from user OK Landscape 5569 on Reddit, they say.
Hi, Scott, you seem to have such a close and loving relationship with your sons.
How do you explain what is happening in the United States?
As a mother of two teen boys myself, I often try to explain our current situation in this country.
The lack of honesty, integrity, and loyalty to the Constitution continues to weigh heavily on our family.
Any advice on how to talk to your children in this very difficult time in history we find ourselves in?
Thank you for all your hard work and best of luck.
your upcoming book.
It's a really thoughtful question.
Okay, Landscape 5569.
But you know something?
And I might be naive.
My kids, so I have 15 and 18-year-old boys
and kind of between snapping their friends
and watching TikToks on highlights
of Tottenham Spurs' goals,
I don't think, quite frankly,
they're that politically engaged.
And also, we're somewhat,
I don't know, sequestered from it,
living in the U.K.
Occasionally they do say something that feels like, you know,
they just straight misinformation that I think they,
like two-thirds of Americans got from social media that's not fact-checked.
But I wouldn't say what's going on has had a big toll on my kids.
I mean, the reality is they're just much more interested in their video games and their friends
and Premier League football than they are in politics.
And I kind of like it.
I don't, you know, I hear about,
So there's a, as you've probably read, there's a mating crisis. And some of it is that there's an increasing gender divide in terms of political affiliation. And a lot of young women are turned off of young men who express sort of red pill conservative viewpoints. And I imagine many of the men are turned off by what they see as sort of, I don't know, unrealistic, progressive ideals. I don't know how to frame it. And I was thinking that when I was younger in dating, I couldn't for the life of me tell you what the politics were of any.
I dated. And it just bums me out that it's yet another thing that gets in the way of people
connecting. But in terms of my sons, or in terms of your sons, I think that just a conversation,
and what I find with people who don't align, so my son, my youngest, said something about the
conflict in the Middle East, which I was, which was just blatantly wrong or incorrect. And rather than
my immediate reaction was to kind of gag on it, tell him he's wrong, say that just makes no sense,
and break into lecture about why he's wrong. And what I realize with my boys is that the moment
I do that, it just kind of cement their opinion. There's a healthy instinct among, especially
among teenagers, that they should start rebelling against their parents such that leaving the pack
becomes easier and less painful. That's healthy. Young people need to think creatively. They
need to disrupt the ideology of the previous generation to innovate around new and better ideas.
What I do or try to do when they bring up something that I think is just misinformed or,
you know, off point, if you will, I start asking questions. I'm like, well, what about this?
Where did you get that? What do you think are the arguments against that? What about X, Y, and Z
issues? And I just have a conversation as opposed to sort of weighing in on, you know, what's wrong.
Also, I wonder sometimes if we project our own disappointment on our kids.
I'm suitably freaked out about what's going on in America, but what I've tried to do is not infect my kids with that anxiety because I think most kids, I'm not suggesting these actions and what's going on won't have real ramifications.
But just being back in the U.S. for a bit, I've been in Nashville, I've been in New York, I generally find, like, if I didn't know what was going on in the public,
press and watching, you know, Charlie Kirk's funeral and listening to rants and being online
or I'm extremely online, unfortunately. I kind of wouldn't know what's going on. And I think that
kids, I'd like to think, are in a bit of a healthy bubble around this. I'm not suggesting they
shouldn't be politically engaged and learn about what's going on. But I like kind of the innocence
of my kids focused on Premier League football and their friends and, you know, school and college
apps and things like that. So I haven't I haven't done that. My only suggestion would be to ask
questions, have open, honest conversations around it, and also remind them that this is not,
if in fact they really are upset by it, to remind them this has happened before in America.
I keep hearing discussions that, oh, we're headed towards, obviously towards civil war.
There have been a couple moments in American history where we were in a much worse place.
Anyways, I think it's interesting that you're even cognizant of this, thinking about it from a viewpoint of a parent.
I would love it if my kids wanted to talk to me about this stuff, but they just quite frankly aren't interested.
Thanks for your question.
Question number two, Eric from Kentucky.
Hi, Scott.
My name is Eric from Louisville, Kentucky, the home of bourbon, horse racing, and baseball bats.
And I'm the father of a current senior business major.
I've spent my career in corporate America, specifically in technology, and I don't think my son is interested in a similar path.
As I advise him, I've been intrigued by the so-called Silver Tsunami, the wave of retiring baby boomers and Gen Xers, looking to exit and sell their established businesses.
My son is a hardworking young man, who I could see being successful in small business ownership, but I think about the need for a foundation that would serve him well in pursuing this.
I'm interested in your perspective on the silver tsunami and the opportunities it could create for his generation.
Acquisition cost is a headwind for sure, but this offers an alternative path with AI and automation impacting early in career jobs in big corporations.
And please, you folks keep doing your thing.
I love your jokes, benefit from your insights, and really appreciate your authenticity.
Eric from Kentucky, it's a really thoughtful question, and I love that you're couching it in,
opportunity for your son. The term silver tsunami refers to the wave of aging populations worldwide,
including in the United States. By 2030, the entire baby boomer generation, one of the largest
generational cohorts in U.S. history, will be at or beyond retirement age. For the first time,
Americans over 65 will outnumber those under 18. This wave of retirements will result in
sort of a trillion-dollar baby boomer sell-off in the U.S. alone, an estimated 10 million
small businesses, roughly 70% of all small firms are expected to go up for sale in the next
decade, as boomers and Gen X retire representing an estimated $14 trillion wealth transfer.
However, the planning or the kind of questions you're asking is pretty rare.
Less than a third of small business owners have an exit plan for when they retire or people
on the supply side aren't thinking about this.
Also, the people inheriting these businesses, only 4% of small business.
to survive to the fourth generation. There's not a lot of kids taking over dad's car wash
or dad's, you know, energy efficient heater installation. There's also a dearth of capital
going into it, especially human capital. And that is, the example I use is when I take my in-laws
to a dinner party. People are polite to them. You know, they're in their 70s now, but people aren't
like kind of super engaged and interested in them, even despite the fact they're very interesting
people. People are interested in youth. People are interested in growth. People want to hang
out. Whereas when I take my 18-year-old who's applying to college, people are just sort of fascinated
when they want to hear about what he's up to because we're drawn unnaturally or naturally,
I guess, to youth. It's the same in business. We're attracted to growth. We're attracted to the
cool new thing. We're attracted to venture capital-back technology companies. And the boring stuff
is things like a senior home or something to do with health care. And that's where you get
enormous return on invested capital. If I were just an economic animal coming out of school,
I would try and probably try and position myself somewhere between the intersection between
AI and health care. In the United States, it's our largest business. 17% of the GDP, I think
it's like, what is that, about a $4 trillion business. And four out of five people are dissatisfied
with their health care. So that just all spells opportunity. If I didn't have a college degree
or was just more entrepreneurial,
I think there's an enormous opportunity
in trying to identify local small businesses
that are owned by a boomer who has no succession plan.
And I'm not entirely sure how you find those businesses,
but there must be a way
and then offering to work with that person for a year or two years
and then try and buy that person's business.
If you're sound as hardworking,
scrappy, good with people,
you know, the guy who installed my drapes
at the home I renovated,
or my curtains five years ago, has a nice business. I would guess he makes, clears five to
700,000 a year. He tells me he just does about $2 million a year in top line revenues. He's got,
I think, five or six people working for him, a couple vans. I bet he clears a half a million
to, I don't know, six or 700,000 a year. Really good living, right? Now, it's taken him a long
time to build that business. But I said, what about your kids? And he said, his daughter has no
interest in it, and his son worked in the business for a while but didn't like it.
So I think there's a big opportunity to try and find small businesses. Now, what do you do to,
what if you don't have the capital to acquire these companies? I think that there's opportunities
for, quote unquote, seller financing. And that is finding someone who's three, five, eight years out
from retirement and saying, look, I'll work with you. I'll learn the business. Then I'm going to
own it. And I'm going to give you a certain percentage of top line revenues for the next three, five,
10 years such that you have passive income. And I slowly but surely buy the business from you. And you
continue to get a share of top line revenues. I would be very thoughtful about the economics there
because the last thing I wanted to buy a business and just feel like you can never get out from
these payments you have to pay the original owner. But I think a lot of these smaller businesses,
there's not really a liquid market to purchase them. And the person who's going to buy them is
really the key if he or she is very engaged. And you can probably figure out ways to do kind
of seller financing, if you will. So one, huge opportunity in the silver tsunami across different
businesses, especially those around health care as it relates to seniors, and two, a lot of
opportunities to buy small services businesses, whether it's pool cleaning or, you know, car
repair or what have you if your son has those skills, and maybe even the opportunity to structure
it in terms of seller financing. But you're absolutely thinking the right way. Peter Drucker said
no, no major business category has ever really boomed that you couldn't reverse engineer it
to essentially a huge demographic shift.
Thanks for the question.
We'll be right back after a quick break.
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Scott, we're hitting the road, bringing Pivot Live to the People.
Seven Cities, Toronto, Boston, New York, D.C., Chicago, San Francisco, and L.A., of course.
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This is the biggest tour.
Same people that are organizing our tour that organize Taylor Swift's tour.
They are much more excited about our tour.
All right.
That's enough, Grandpa.
It's going to be so good.
And we're bringing our brand of whatever we do to the people.
And we're excited to meet our fans.
We love our fans.
For tickets, head to PivotTor.com.
See you there.
Welcome back on to our final question.
Hey Scott, a year ago, I graduated from UC Berkeley with a degree in computer science,
and I moved to New York to work as a product manager on an AI team at a Fortune 500 company.
The paying benefits are good, and I know I'm in a very privileged position, especially this early in my career.
I've been given meaningful responsibility, but most of what I'm learning feels like navigating corporate politics
rather than actually building great products.
The team is remote, the pace is slow, and to be honest,
I don't have to work very hard to do my job well.
Following your advice, in my free time,
I've really leaned in to building relationships in the city.
While that's been rewarding,
I don't want my entire sense of progress to ride on my social life.
This all leaves me wondering,
am I wasting my early career years at a company like this,
and how should I be thinking about making the most of my time,
both inside and outside of work?
Thanks, Prof.Gie.
So first off, it's really good to be you. You're living in New York, you're working in AI, and you have a degree in computer science from the best public school in the nation, or what I believe is the best public school in the nation. What I would suggest is if you don't feel really challenging. First, yeah, be as social as you can. Don't change anything there. As long as you're not out getting fucked up every night and drinking too much, being out and being social, this is a point in your life where you should be finding friends.
mentors and mates. So I wouldn't dial back the social part, especially living in New York.
This is a playground. Go out and enjoy it. As long as it's not getting in the way of your ability
to be productive the next day. You know, be the guy that goes out and goes home at a reasonable hour.
You know, don't be the person that sticks around and orders a bottle of gray goose at one in the
morning. You know, I used to be that guy. When I first moved to New York and was working Morgan Stanley,
we used to pool our vouchers for a car, the money we'd get for dinner, and then we'd all go out and
party and somehow convince ourselves that it's okay to stay until 1 or 2 a.m. on a Tuesday night.
Anyways, don't be that guy. But absolutely, I wouldn't doubt back the social part of your life
unless you feel it's getting away your professional life. In terms of the company you're at,
I think that being in an AI group of a corporation is a great branding event. And you also, when you're
younger, you want to learn and you want to set yourself up and build a platform for future scale and
success. And you want to workshop careers. And it doesn't sound like,
like you're that challenge there. So a couple things. One, I personally think at your age
that the office is a future, not a bug, that you want to be in an office getting more regular
feedback. I really needed, I didn't have the discipline to work remotely when I was your age, so I'm
glad it wasn't available. I had to put on a tie, get up at 7 a.m. put on a tie and haul my ass
into Morgan Stanley. And my boss, this wonderful man named Carter Cordner, would, on a regular
basis, pull me into a conference room and say, don't say that, or that was good, or keep doing
this or, you know, and I needed that. I needed kind of the skills and socialization to read the
room. I used to have to give the update for the fixed income department in front of the entire office
because my boss didn't want to go. And that was great training for me to do it in person because
it was nerve-wracking and slowly but surely I became less nervous doing it. So a couple things.
One, if you've been there less than two years and it's a good job, I would just stick there no
matter what. You want to be seen as someone who can show up and stay somewhere. I would also consider
if you have a good relationship with someone in the organization, a mentor or your boss,
I would express very openly your concerns and say, is there an opportunity for me to be in something more challenging
that's maybe on a, you know, a faster career path and see what's available inside of the company.
One of the most frustrating things that's happened to me as a boss is when someone comes in and tells me they're leaving and they say, well, I'm going to get to manage two people at this company.
I'm like, well, if that was your priority, we would have figured out a way for you.
for the next couple of hires in your group for you to manage or strangers always look more attractive
than the person you're actually with. And that's the same as true of corporations. And that is
the idea or the concept of a different company you think is probably going to solve all your
problems. What you want to see is if you can solve those problems with the company you're at
currently, especially if you're doing well. So what's the advice here? One, be as social as possible,
as long as it's not getting in the way of your day job.
Two, if you've been at your firm less than two years,
I'd probably stick around unless you hate it.
And three, maybe investigate other opportunities.
If you have a mentor, you can be open and honest with
about trying to find what it is you want within that company.
And four, if it's kind of none of the above,
just start interviewing.
It's much easier to find a job when you have a job
than it is to find a job when you don't have one.
But let me just circle back to the beginning.
It is really good to be you, my brother.
To be an AI at a big corporation with a credential in computer science from Berkeley,
you know, your biggest issue or your biggest problem is not what to do, it's what not to do.
And I trust you take stock your blessings around, you know,
you're living in New York that your worst days are probably better than most people's best days.
I very much appreciate the question and congratulations on all your success to date.
that's all for this episode. If you'd like to submit a question, please email a voice
according to office hours of propgmedia.com. Again, that's office hours of propgmedia.com. Or
if you prefer to ask on Reddit, just post a question on the Scott Galloway subreddit and we
just might feature it in an upcoming episode. This episode was produced by Jennifer Sanchez.
Our assistant producer is Laura Janair. Jouberos is our technical director. Thank you for
listening to the Propgeepot from Propgeen Media.
Thank you.
