The Prof G Pod with Scott Galloway - The Crypto Meltdown — with David Yermack

Episode Date: June 23, 2022

David Yermack returns to discuss everything we need to know about the crypto market crash — including where we’ve seen a meltdown like this before, what happens to over-leveraged investors, and wh...ere regulation needs to come in. Scott opens with his thoughts on the power dynamics between the information age labor force and the corporation. He also discusses Snap’s potential subscription product.  Algebra of Happiness: know what you don’t know. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Starting point is 00:01:17 NMLS 1617539. Episode 172. The Godfather premiered in 1972. my father was supposedly in the scottish mafia he kept making me offers i couldn't understand get over here you oatmeal savage i'll give you a week here i will oh god that part of my brain with accents is dying go, go! So David is a colleague and just one of the most respected academics in the world of finance and just infinitely reasonable, which I find is a breath of fresh air. And also I find is really great, and you'll notice this, in the most elegant, polite way possible saying, no, Scott, you couldn't be more wrong, which I appreciate and respect. He joins us today to discuss the meltdown in the crypto markets, including other examples where we see kind of de-levering in the markets, the role of regulation, and why you need to look beyond the headlines.
Starting point is 00:02:35 Okay, what's happening? What's going on here? SpaceX fired several employees who wrote an open letter denouncing Elon Musk's recent behavior. The letter, per The Verge, reads, Elon's behavior in the public sphere is a frequent source of distraction and embarrassment for us, particularly in recent weeks. As our CEO and most prominent spokesperson, I don't know, he's our only spokesperson anyway, Elon is seen as the face of SpaceX. Every tweet that Elon sends is a de facto public statement by the company. It is critical to make clear to our teams and our potential talent pool that his messaging does not reflect our work, our mission, or our values. The New York Times reported that SpaceX's president and chief operating officer, Gwynne Shotwell, said in an email that the company had investigated the situation and fired a number of employees involved. Okay, so are these employees right,
Starting point is 00:03:26 correct that his statements likely damage shareholder value or distraction, or should these employees who wrote this letter be fired? I think the answer is yes. There's always a tension between capital and labor. And in this instance, the information age labor force felt it was their right to criticize openly their CEO. Okay, that's fine. But nobody is making them work at SpaceX. There's all these ESG, which is total bullshit. Talk about a word that's become meaningless and weaponized. And SpaceX did not make one of these ESG lists, yet General Motors or Exxon does. And it'd be interesting, as my colleague asked,
Starting point is 00:04:05 what the motor and asked, find out how many people at Tesla, which they worked at General Motors, how many people at SpaceX want to work at NASA? It's probably an interesting point or Boeing. So I want to be clear, I'm by no means talking about workers who make real sacrifices to gain better wages and working conditions. I've seen Norma Rae, I think unions, I think there are a lot of brave people in the 60s and 70s, well, actually all throughout the 20th century, who put real economic livelihoods at risk
Starting point is 00:04:32 because they felt like they were being abused at work. So the right to organize has been a huge component of labor and pushback. And if you want to just see how bad things were for the workers, read a book I was forced to read in high school and give me a different view on labor called The Jungle by Upton Sinclair. Having said that, and I've said that often on this show, I don't think unions are a construct. They're effective. I just think they're a 20th century mechanism that's no longer
Starting point is 00:04:58 effective. But anyways, having said that, you do have people who put their livelihoods at risk, and they've had a huge impact. Now, what I find strange about this, if these individuals thought they were doing this for the good of labor, they really felt this was the right thing to say, more power to them. And by the way, you should have expected to be fired. This is not a public platform. A lot of people are pointing out the irony, and I was tempted to have a guy who's constantly preaching about free speech on the Twitter platform and the fact that then these folks, quote unquote, express their view and they're summarily fired. There's a difference. One is a platform. I don't think free speech has anything to do with this platform. It too is a
Starting point is 00:05:39 private company. But if you're at a company and you put out a public letter and you embarrass the CEO, expect to get fired. Because here's the thing, and I'll use a personal analogy here. I went on the board of a very iconic public media company. And in the first board meeting, I said, why the fuck do we own these assets? I don't think I said fuck, but why the heck do we own these assets? Let's sell them, divest of them. And then that night, the angry CEO called me and said, you know, if you're disruptive like that, again, I'm going to remove you from the board. And I'm like, let me just tell you how this works. The board removes the CEO, not the other way around. We get to decide if and when to fire you. And then the nominating committee, all of the shareholders, decides who's on the board and who isn't. And as you can imagine, our relationship sort of devolved from there. But when you're in a company, there's a hierarchy,
Starting point is 00:06:30 and the CEO is hired and fired by the board. In this case, that's probably not true. Elon has his buddies, his family members, because he has such a reputation for adding so much shareholder value in our, you know, our dilatory of innovators. He doesn't really have a board. But having said that, he still gets to fire who he wants. And these employees are at will. They don't have any sort of guaranteed right in their contract saying, I can do what he does. He shitposts about people he's allowed to. He gets to play by different rules. Okay. It sucks to be a grown-up. So, if you're an employee that embarrasses your CEO, okay, fine, but expect to be fired. And by the way, you might be right, but that doesn't mean you won't get fired. I think what's interesting about this story is it might signal kind of a high watermark in terms of the advantage of the
Starting point is 00:07:20 leverage that workers have in the ecosystem, especially in the information age ecosystem, I've always found it just sort of obnoxious, these walkouts at Google where people say, oh, I'm upset about the stand or the lack of an outward public-facing viewpoint on a social issue that this company doesn't take, so I'm going to walk out. I think at some point soon, most likely, they're going to walk out and their security badges are going to be turned off. And they're going to be like, you know, my sister and my brother just keep walking. I find a level of expectation, and this is, I realize, a very boomer statement among kind of younger information age employees, is pretty extraordinary. Where else
Starting point is 00:07:58 are we seeing this tension? What are the front lines of the tension as we try and reshape the relationship between capital and labor, specifically return to work or remote work, or when does remote work end or does it end? And that is Howard Schultz is basically pretty famous or was reported begging people to come back to work, and most have said no. And this is entirely a function of leverage. Jamie Dimon and David Solomon head up firms that have incredible leverage because people want to work. As much criticism as they fall under from the media, a lot of it is jealousy. But the reality is these are fantastic firms to work for. They're incredibly well compensated. The currency that you earn at these firms has real value in the marketplace. If you've worked at J.P. Morgan for five years or Goldman, you have just a lot of opportunities that are presented to you. So,
Starting point is 00:08:50 there's a line out the door of people who want to work there. And so, quite frankly, J.P. Morgan and Goldman have a lot of leverage, and they can say, get your ass back into work. And there's probably more legitimacy to the claim that in financial services, we need more of that human contact, that bumping off of each other, that ability to shout across the desk, what is the tenure, whatever it might be. What you also have is what we need is a recognition that there should be, in my opinion, a different classification of worker and companies should provide some respect and additional resources for that classification of worker. And I would call that classification of worker what I would like to see as a caregiver. And that is someone
Starting point is 00:09:32 who's either responsible for kids or plays a disproportionate role in the care for those children, is taking care of an elderly parent. They themselves might be struggling with something. And this is a real social externality. And a lot of the people making these decisions and deciding that, oh, you should come back into the office are generally white men in their 50s and 60s. And I realize that's a generalization, but that doesn't mean it isn't true. If they're in a position to make these sort of far-reaching decisions, it means they're powerful. It means they're senior in the company. What does that mean? It means they make a lot of money and they can likely live near the office.
Starting point is 00:10:08 It means that likely they have outdoor plumbing. See above, they're a dude, meaning that most likely they have a disproportionately smaller role and care around parents and kids. And if that sounds sexist, it is. And guess what? Women still adopt or are charged with a disproportionately greater responsibility for caregiving, both up and down generations. So the individual who is used to having the money to get into work, the individual who doesn't have to oftentimes or isn't charged with responsibility for caregiving, has decided that everyone should be back in the office. Well, good for fucking you, boss. At the same time, a 25-year-old who's just decided,
Starting point is 00:10:52 you know, I want to be at home with my dog. All right, my brothers and my sisters, just wait till the, you know, enjoy it while you can because when the pendulum swings back, and I think it is swinging back violently, you're going to see more and more companies like SpaceX say, you know what? Fine, you're fired. You want to work from home? How about not work from home?
Starting point is 00:11:11 How about being unemployed from home? Where am I headed with this? I think we have seen an unprecedented seeding of advantage or leverage to information age workers. I think some of that leverage is about to leak back. I think we need a different classification of worker that companies should invest in and make accommodations for. And also these information age workers who have become used to pet bereavement time off or bringing their cat to work or walkouts or believe they can openly shitpost their CEO. Yeah, Elon is a jerk. Yeah, you are probably right. And
Starting point is 00:11:46 yeah, Ms. Shotwell was correct in firing it. All right, what else is happening? Let's move on to some business analysis. Snap, get this Snap. Hello, Snap. Snap, Snappy. Evan Spiegel, I met him at Cannes. He's dreamy. He's dreamy. He's kind of got that lithe, kind of young, dreamy look going on. Anyways, the organization of the social media platform headed by lithe and dreamy is testing a paid tier on Snapchat called, wait for it, Snapchat Plus. Oh, my God. And they have something called No Mercy, No Malice streaming on Snapchat Plus. That is not true. That is not true.
Starting point is 00:12:21 Anyways, the paid tier offers pretty lame features, in my view, including pin a friend as a number one BFF. Oh, what a thrill. For faster and easier communication with them, access to exclusive Snapchat icons, and the ability to see your friends' locations in the last 24 hours. Hmm, what do they call that, stalker chat? Anyways, TechCrunch reported that Snap is growing its user base
Starting point is 00:12:43 faster than its social media competitors, Meta and Twitter. Good for them. But as we've learned from what happened in Netflix, these firms are obviously concerned about growing revenue. Snap did indeed increase revenue 38% year on year. It was pretty healthy when it reported last earnings in April, but that was below estimates. On top of that, the CEO even warned that its earnings would disappoint investors, sending the stock down significantly. It's currently down, get this, 73% year to date. The social media platforms that don't have the scale of Facebook or Meta and Google, who are both down, I think Meta's off 50% since it's high. Google's probably off 20% or 30%. It's all that better. But the smaller guys, the Pinterest
Starting point is 00:13:21 and the Snaps of the world have just gotten taken to the laundry. I mean, they're 75% off, which begs the question, what would Twitter be right now if it didn't have, oh, God, I can't believe I'm going to say his name again, if it didn't have Musk claiming that he's going to pay $54.20, which he's not going to, but again, another talk show. So the move to subscription is a smart one. Why? Because going into a recession, and good or bad times, but let, another talk show. So the move to subscription is a smart one. Why? Because going into a recession, and good or bad times, but let's talk about bad times. You want a product that is very hard to give up, that is an essential. How do you make a non-essential product essential? Simple. Apple moves to subscription. And that is, I might not upgrade to the iPhone 14 if I don't have as much money.
Starting point is 00:14:05 I might just hold on to my 13. But if they can elegantly transition me to an iOS Plus user, meaning I pay $30, $50, $100 a month based on my economic and product weight class, and I just have all of my Apple stuff taken care of. I have my iPhone. I get the newest one when it comes out. There may be 30 days before anybody else. I have my AirPods. I have my Apple Music. I have my Apple TV Plus. It's all taken care of. And I pay what feels like a reasonable monthly fee. A recession hits, I am very likely not to upgrade as fast to iPhone 14. A recession hits and I have Apple Plus, which is my subscription. I'm not giving that shit up. It becomes more enduring. It goes from being a discretionary item to an essential. So moving
Starting point is 00:14:50 to subscription is the gangster move. We've been preaching about that for a long time. Here's the thing about going to subscription though. You're competing against Netflix. So unless it's really compelling, like uber compelling, people would rather just stick at the buffet and go back a la carte. This incredibly compelling hurdle has not been cleared by Snap with Snap Plus, and it's not going to work. Subscription is how you make a company more enduring. It's probably been overinvested, which makes the bar incredibly high. But if you want to move to this more enduring, better business model, you have to make the offering, not even an offering, but an IQ test. Okay, we'll be right back for our conversation with David Yermack.
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Starting point is 00:17:01 Welcome back. Here's our conversation with David Urimack, a professor of finance and business transformation at the Stern School of Business. Professor Urimack, let's bust right into it. The crypto meltdown, question mark. Give us a sense for the underpinnings here. Why is it happening now? What impact do you think it has on the broader market? What is happening is sometimes called deleveraging. There was a lot of crypto that was basically bought on margin.
Starting point is 00:17:33 And sometimes it was fairly exotic where people would deposit crypto and take a loan in stable coins. They would use that loan to buy more crypto. And if you're collateral, the original coins that you deposited, if it drops below a certain ratio, you get something that looks a lot like a margin call. And these things have been part of finance for a long time. But what's happened is that people have had these events where they're out of ratio, and then they find that the stable coins they borrowed are maybe themselves now stable, or maybe they bought something else that has dropped in value even further. So you're seeing a lot of distressed sales and a lot of platforms where large numbers of customers have this problem. So they've even had to cut off withdrawals, and some of them look like they may fail, not unlike what happened to Lehman Brothers in 2008. This kind of deleveraging
Starting point is 00:18:24 is nothing new in finance. It's ugly when it occurs, but it actually doesn't have so much to do with crypto as just the overall rise in interest rates and the attempts by central banks to rein in consumption spending in the name of controlling inflation. So use Celsius as a use case for what's happened here. So Celsius essentially seems to have had customers who can't pay back their loans because they took those loans out probably to invest in other crypto assets to leverage up their positions. And then they found that the value of their investments dropped even below the face value of their loans. The old-fashioned description is that in an entity like that, the assets are less than the liabilities. And we call that something that's insolvent and needs to enter some type of financial workout or settlement. That often in finance, a firm like that gets merged into a healthier firm. This is what happened to Bear
Starting point is 00:19:26 Stearns in March of 2008. It was merging to JP Morgan at a fire sale price. And there seems to be a number of crypto entities, especially over the past weekend, that have kind of entered this territory where they don't have positive net worth and need to find some type of a rescue plan to wind up their positions. My understanding is when the term staking, staking is similar to you take $100, you buy a certificate of deposit, and they give you 2% interest rate, $2. But instead, what they were doing here is when you staked your Bitcoin, they issued you sometimes 15%, 17%, 18%, but not in more Bitcoin in a coin that was issued by them. So you were getting apples instead of oranges, and sometimes these apples fell faster than the original oranges
Starting point is 00:20:25 you staked. Is that an accurate description? Yes, I think that is not off the mark. There were people essentially lending their assets. You can call it staking, but it's really just a form of lending. And they were earning a rate of return from decentralized finance pools that may have been paid out either in a stable coin or the native governance token of some of these pools. And these things can lose value rather quickly. What you were not getting was US dollars or more units of the same thing that you had staked. And you can get these self-reinforcing, sometimes called death spiral situations where one thing drops in value and it's security or income for something else. And so it drags down the value of the other thing.
Starting point is 00:21:13 And pretty soon the correlations are very high and everything falls in value together. In the kind of 2000 to 2008, when I just started teaching at Stern, I used to advise hedge funds on their technology and media investments. And when, quote unquote, the shit hit the fan in 2008 and these funds were levered up, they weren't, my understanding, at least the funds I were advising, it was a misnomer to call them a hedge fund. They were basically levered long. They were levering up sometimes two, four, 10 to one and going long. Very few hedge funds actually hedge. They speculate. That's right. And they're levered speculators, at least the ones I were advising. Long-term capital is probably the leading example of this, but there have been many. But it's a great business until it isn't, right? And so one of the funds I was advising, when people started saying, oh, shit's hitting the fan, I want my money back, they said, okay, we have so many positions that are not that liquid that if we sell everything right now, it's just not to create a panic and ultimately diminish everyone's value, we're putting up a quote-unquote gate, meaning you can't get your money back on the terms.
Starting point is 00:22:32 The liquidity we claimed or promised you, we are reneging on that promise, and we're putting up gates, and you cannot redeem. And my basic experience was the moment you did that, you were out of business. It makes the problem worse. Yeah. Right. Because once the gates come down, everyone's like, I don't want to hang around for the next gate. And they take all their money out. When Celsius put up its gate, doesn't that effectively, isn't that essentially the death march for Celsius?
Starting point is 00:23:00 Yes, absolutely. And they're not the only ones. There were, I think, three or four entities over the weekend that halted customer withdrawals. And when you do that, you're pretty much saying that we're in a wind down or a workout situation. be withdrawn for a certain period, that there's a minimum holding period can be as long as three years before you can take your money out. But you're right that if the gate is up and legally people aren't entitled to the money, as soon as you tell them the gate is closed, you're very unlikely to come back from that. And I think that many of these financial situations hope to find a marriage partner, you know, that they can merge into somebody will provide liquidity who perhaps sees value in their investment positions.
Starting point is 00:23:54 But many of them are going to end up settling customer accounts for some fraction, you know, 80 cents, 60 cents on the dollar, whatever it turns out to be. And as long as the markets are continuing to drop, the news can get worse and worse by the day. You hope the markets stabilize, and at least for the last day or two, that seems to have happened. So my understanding is one of the things that Sarbanes-Oxley did was these stress tests are essentially scenario planning for banks where banks say, okay, or the government says, let's imagine a black swan event and let's make sure there's
Starting point is 00:24:31 not a run on the bank. And if there is a run on the bank, you have liquidity. My sense is nothing remotely similar has happened here. Is this a failure or a lack of regulation from the same people who said we're too cool for regulation? And that's really what is bringing everything down? Yeah, the banks were required to write what were called living wills. So, you know, after the last financial crisis, banks have to have essentially standby plans in place to line themselves up in the event that things go bad. With crypto, you're not really in any jurisdiction legally, and you're not running a bank, you're not running a registered representative for investors. You're in a new area, a new asset class that doesn't have
Starting point is 00:25:21 a regulator. So the belief was that self-regulation would be perhaps better than government regulation. I think that's a very naive belief and that most of the customers never gave it a second thought. But to call it a failure of regulation would probably not be accurate simply because no regulator had the responsibility. And given that these are decentralized platforms in the cloud, I'm not sure that you could ever really assert your restriction over them the way you could over a bank or a stock exchange. This is a major issue with crypto is that it's designed by its very nature to be beyond the reach of any national regulator. And you can pass all the rules you want,
Starting point is 00:26:06 but the enforcement of those rules is very difficult when you're talking about decentralized organizations that are run by software and not run by people. So there's really nothing to hold accountable here but a computer program that was designed to allow an awful lot of leverage to occur within the organization. Just some pushback. It strikes me that if regulators wanted,
Starting point is 00:26:29 they could say, all right, if we can't regulate you, you can't trade with a US IP address. You can't transmit funds touching the SWIFT net. I think there are ways to say, okay, fine, you want to pretend you're in Malta, you can't do business in the United States. And I see this, and tell me where I have this wrong, is that the Republicans or innovators who feel like regulation gets in the way of their, you know, blitz scaling, have been very smart at emasculating the regulatory bodies by ensuring they don't get any more resources or money. And quite frankly, the SEC just doesn't have the bandwidth. If they said, okay, we need to get more aggressive in terms of preventing a tragedy of the commons and start regulating and kind of
Starting point is 00:27:16 commanding the space we occupy in terms of regulation, we would need an additional 4,000 people. I mean, there are 11,000 coins, hundreds if not thousands of platforms. So, isn't it sort of a default for them to say, our plate is full? Until something like this happens and there's public support for the regulation and resources required, we're going to take a hands-off approach. Well, there's a lot to unpack in what you just said, Scott. And I'd begin by observing that some of the things you suggested already are in place, that crypto is largely cut off from the regular banking system, that this has been controversial for a long time, but you can't really deposit crypto in the banks and the banks don't transmit crypto assets. There really have
Starting point is 00:28:04 been firewalls in place. And I think by and large, those have kept this damage to a relatively small group of speculators that this is not spilling over into the regular economy. It's not threatening the health of the banking system. And that was by design. It's also true that many crypto entities have opted into regulation or at least have done far more than required to be transparent. And most of the big crypto exchange operators and custodians, the Coinbases and Gemini's, Fidelity Investments and so forth, they haven't been touched by this at all. So there is a high end of the market where people have gone out of their way
Starting point is 00:28:45 to be transparent, to comply with know-your-customer regulation, to opt in even to regulation that they're not necessarily covered by. And I think that an investor would have done well to leave their money with them. There are these offshore decentralized exchanges that provide for a lot of leverage and they hold the lack of regulation out as a badge of honor. But this is very much a caveat emptor that anyone who sought out positions in the Netherlands, the far reaches of the crypto markets, shouldn't be surprised that there's no oversight and that the prices can drop very quickly. The SEC has tried to assert a role regulating crypto, even though crypto assets, in my opinion, rarely meet the definition of securities. The SEC covers securities, which classically means
Starting point is 00:29:39 stocks and bonds. And there's case law that outlines what is and what is not a security. A crypto token very often is not a security. And I think that the SEC, in fact, has overreached into this area. But if Congress wishes to involve them, yes, they would have to give more resources to them. And above all, the SEC would have to invest in very different levels of expertise. They have a lot of lawyers, but they don't have the forensic people that would be ideal for regulating this. It's a very different animal that is conveyed on a blockchain, not an order limit market, and really requires a very different portfolio of talents than the regulator has. So Congress does have bills before it. The latest one would actually
Starting point is 00:30:26 give jurisdiction not to the SEC, but to the CFTC, the commodities regulator, which arguably is the proper regulator to begin with. But I think there's never been a willingness in Washington to regulate this stuff on its own terms. They've tried to fit it into categories that don't really meet the design features. Crypto is not really a security, not really a commodity. It's something new. And if you're going to try to regulate it, you need a different kind of regulator with different skills. I want to talk a little bit about this notion. People keep using the term, we want to move to a trustless economy, or that the trust is disseminated or dispersed or decentralized to you. And I found that that's a weird word because I find in every market,
Starting point is 00:31:20 there are middleware, middle people, middlemen who pop up to provide additional layers of trust. And this is no different, but it ends up many of them we shouldn't have trusted. I'm curious what your thoughts are around this notion of trustless being a feature or a bug. We cover this on the first day of class because when Bitcoin was launched by Satoshi Nakamoto in 2008, it was promoted as a trustless payment system. And it was held out as an alternative essentially to the banks and the credit cards in the belief that people never should have trusted them and certainly didn't trust them in 2008 because they had led us into the global financial crisis. So what you said is true, that the financial markets have forever depended on third-party middlemen who you're asked to trust.
Starting point is 00:32:11 But the record of these people is very poor. They play favorites. They overcharge people. They make stupid loans that require bailouts by the federal government. The banks have been unworthy, by and large, of the trust of the public and the depositors for hundreds of years. Now, what Satoshi was asking you to do was trust mathematics and cryptography, that we would pay each other on a peer-to-peer basis with no middleman. And what you would be trusting is the algorithm that would be used to settle accounts.
Starting point is 00:32:51 And for sure, Bitcoin was extremely clever in using game theory to get people to behave correctly, to keep the books correctly. But what ultimately has evolved is a network of new third parties that very much resembles the one that Satoshi was trying to get rid of. You see these crypto funds that look a lot like hedge funds. You see crypto brokerages that don't register as brokerages, but look a lot like them. And I think if Satoshi could see the landscape of the system today, you're really being asked to trust some people
Starting point is 00:33:21 who have not been regulated, don't necessarily have professional credentials, thumb their nose at the system that they're trying to replace, but are really not doing anything different than the banks and the funds did that have crashed the system over and over again. So a lot of people have hijacked the crypto market. And the idea of trustlessness really requires an algorithm to be in place that will settle accounts. But many times you're really just being asked to re-enter the old
Starting point is 00:33:51 financial system in the hands of people who are maybe even less trustworthy than the people that were so frustrating back in 2008, 2009. We'll be right back. And to help us out, we are joined by Kylie Robeson, the senior AI reporter for The Verge, to give you a primer on how to integrate AI into your life. So, tune into AI Basics, How and When to Use AI, a special series from Pivot sponsored by AWS, wherever you get your podcasts. Hello, I'm Esther Perel, psychotherapist and host of the podcast Where Should We Begin, which delves into the multiple layers of relationships, mostly romantic. But in this special series, I focus on our relationships with our colleagues, business partners and managers.
Starting point is 00:34:57 Listen in as I talk to co-workers facing their own challenges with one another and get the real work done. Tune into How's Work, a special series from Where Should We Begin, sponsored by Klaviyo. The notion of sometimes perception becomes reality or headline risk, one of the things I find interesting about this is it's dominating the headlines. It's an interesting story. There's some schadenfreude here. There's some very interesting characters. It's just fun to talk about crypto. It's fun to see it go up 400%. It's fun to kind of watch it crash, if you will, if you're like me, if you're a no-coiner. What it reminds me of is in, I think
Starting point is 00:35:42 it was, I don't know, the early 2010s. Remember all the fear around Greece defaulting on its debt and that that might create a contagion and a domino effect and take Europe down, which would take the global economy down. And it seemed like we were talking about it every day. And then someone pointed out that Greece represented 2% of European GDP, that it could just stop operating and it wouldn't really mean that much to the larger European economy. Is there an equivalence here?
Starting point is 00:36:11 Because when I think about, all right, the entire asset class has gone from 3 trillion to 1 trillion. The headlines here are vastly disproportionate to the actual economic value gained or lost here. Isn't this just a giant, it's like when we look at domestic box office release, it's a small shitty business. It's like a $10 billion business, domestic films, box office, whereas video games are 120 billion.
Starting point is 00:36:37 But we don't seem obsessed with the opening weekend of World of Warcraft. Isn't there more juice than squeeze here? I agree with you that the news coverage of this has been over the top. I don't mind it one bit because I teach crypto and this helps my enrollments and gets an audience for my research and so forth. But you're right, this is small and it's confined within a relatively narrow class of people who tend to have high incomes and high net worth anyway. So I'm not sure the risk of knock-on damage is all that high. The real story here, as always, has been not the coins and what they're worth, but the technology behind them and how it might improve the regular financial system. You know, from day one, when we've taught
Starting point is 00:37:23 our course, we've stressed that the blockchain, the consensus protocols, and so forth probably have a role to play in the central bank, the commercial banks, the stock market. And there was a story that ran about a week ago where JP Morgan said that they're thinking of setting up decentralized finance pools to trade things like US treasuries and blue-chip stocks and bonds. And the ability to migrate that technology from the DeFi world into the Wall Street banks is a very interesting opportunity. You see the central banks looking at the stable coins and thinking, maybe we should recreate the sovereign currency on similar blueprints. And those efforts are well underway.
Starting point is 00:38:06 It's already gone live in China, in fact. And the nature of money is probably going to change due to the influence of crypto and Bitcoin. But none of this has anything to do with the value of all these crazy coins and platforms, that they are providing a very interesting technology that ultimately all of us are likely to become customers of, but it will be in the hands of J.P. Morgan, the Federal Reserve, and entities
Starting point is 00:38:31 like this who are not going to engage in crazy margin lending and allowing people to get, they'll have to comply with the regulations already in place that prevent excessive leverage that require disclosure and so forth. So, you know, I continue to stress this to the students that you've got very interesting technology here and an infrastructure that in many ways looks far superior to how we've traded stocks and bonds and issued money for hundreds of years. And I think because of that, it's a very interesting time. But the crypto speculation, it's a very interesting time. But the crypto speculation, it's a pure sideshow. And I think a lot of people have gotten rich and now a lot of people are going
Starting point is 00:39:11 to lose some of the fortunes that were made, but it just doesn't affect you or me or most other people. I'm also a no-coiner. So one thing that struck me was if you just read the headlines, you would think that Bitcoin was near zero. And about less than two years ago, I had Michael Saylor on this podcast, and Bitcoin was at $18,000. And he said, Scott, why don't you just dip your toe in and try a little bit? And one of my many flaws as an investor is I can never buy anything unless I think it's on sale. And so if it's at $18,000, I think, okay, I'll wait till it's at $10,000. And of course, it shot up to $65,000. Now it's back to $20,000 or I think it recovered a little bit over the weekend, maybe $20,500, $21,000.
Starting point is 00:39:58 And if you look at it over the last two years, that means it's up 10 or 12%. And granted, it's off 60% from its high, but there are a lot of people right now that would take 10 or 12% over the last 24 months. And every time there's been a quote-unquote crash, it's been a buying opportunity. Do you think across the big ones, Bitcoin and Ether, do you think that this represents a buying opportunity or is this displaying or revealing the flaws of the asset class in sort of a canary in the coal mine? I never make recommendations about when it's a good time to buy, but the history of Bitcoin goes back more than 13 years. And the crash that you've seen in the last six months, if you want to call it a crash,
Starting point is 00:40:52 this has happened already five or six times in the history of Bitcoin. The price path that you've seen recently is a lot like 2018. And that looked a lot like 2013, the first half of the year. In other words, a lot of people who are crypto investors have seen this kind of volatility before. And as long as you follow the age-old advice of finance, be a buy and hold investor, you've done pretty well in crypto. So I don't know if we're at the bottom, is it a good time to buy or a bad time to buy? But the kind of volatility you've seen lately is very characteristic of what we've seen for more than a decade. I don't expect it to change anytime soon. And there's every chance it could go back up, and there's every chance it could fall further. But this has all happened before many times.
Starting point is 00:41:39 And if you're a veteran crypto investor, you shouldn't be terribly unnerved by seeing it repeat because you've been through this many times. It feels as if there's something different about the complexion and the tone of the major figures in this asset class. You know, when I think of Michael Milken or I think of Warren Buffett or I don't know, call them the voices, the evangelists for certain types of investment strategies. They're just to be blunt, not as obnoxious. And I have found that the quote-unquote crypto bros, A, they're usually bros, B, they're usually, I mean, they look just strikingly similar. And I find that it's very much like, I'm just much smarter than everyone,
Starting point is 00:42:23 and you're either all in or you're an idiot. And I wonder if that has hurt the asset class, that everyone's looking to poke fun at it or write disparaging articles. A, do you believe in my emerging asset classes, do you always have these robust outspoken evangelistsists or is there something different here? I'm just going to have to respectfully disagree and recommend you go back and reread Bonfire of the Vanities. You know, go watch Wall Street again or read Liar's Poker. The kind of language you're using is exactly the language that was used to describe the investment bankers of the 80s, the Gordon Gekko class, the arrogance, the lack of respect and humility, and the extremely rapid accumulation of wealth in the hands of people who seem to have done little to deserve it.
Starting point is 00:43:21 People like this have existed in finance as long as I can remember. People like Charles Ponzi or the folks of the roaring 20s and so forth. I see crypto speculators as just the modern reincarnation of people who've been circling the financial markets for years. And the lessons are always the same, that being a patient buy and hold investor who diversifies, that the tortoise beats the hare. Last question, David, what are your sources of information? What are your go-tos for understanding what's happening, especially in the crypto markets? both the legacy media, the Financial Times, the Wall Street Journal. I read specialty news sites, especially Coindesk, I think is pretty comprehensive for crypto. And I talk to a lot of people in the industry, people who are entrepreneurs, maybe business school classmates or guest speakers, even regulators from time to time. I have the privilege of having people reach out to me and
Starting point is 00:44:26 sometimes seek my opinion. And those are often two-way conversations. So over here in the Netherlands, I was out to dinner on Saturday night with a former student who's now an entrepreneur talking about some of his investments and businesses he's still trying to build up. And you get a lot of granular detail from folks who are on the ground working for a living and interacting with the markets. And I try to bring this both into the classroom
Starting point is 00:44:52 and into my research as well. But there's no one source. I really, I'm aggregating information over as many channels as I can conveniently reach. So one thing I underestimated in terms of how rewarding it would be in terms of teaching is alumni.
Starting point is 00:45:10 Once you have sort of a decade of students under your belt, you run into them, they reach out to you, they become, you know, they inform you of stuff. It really is rewarding. I didn't anticipate that.
Starting point is 00:45:21 I mean, David Urmak is a professor of finance and business transformation at the Stern School of Business where he's taught since 1994. Professor Urmak's primary research areas include boards of directors, executive compensation, and corporate finance. He's also a faculty research associate of the National Bureau of Economic Research and has been a visiting scholar at the U.S. Federal Reserve Bank. He joins us from Rotterdam. Go have whatever the local food is there, Professor. The Dutch food is exquisitely good. Well, I like that you're taking a stand there.
Starting point is 00:45:53 I get it. You're a Dutch food evangelist. David, I really appreciate your time. Thank you, Scott. Algebra of Happiness. How's your happiness? So one of the things I registered when I was speaking to Professor Yermak is that he is great at pushing back and thoughtfully saying, you know what, Scott, you're wrong. And here's the difference. Communication is with the listener.
Starting point is 00:46:25 And are you a great communicator? A key to good relationships is great communication, and communication is with the listener. What do I mean by that? When I was a younger man, whenever I made a statement, the moment the statement was done, I saw my objective was to advance the veracity of that statement I'd made and be proven right, even if it meant arguing and going on and on and on. That is not how you evolve. That is not good communication. When you're speaking to somebody, especially someone who has more domain expertise than you, see above Professor David Yermack, listen to what they say. And it is a gift when they push back on you in a thoughtful way and say, this is where you might be wrong.
Starting point is 00:47:10 The key to our species is evolution. I am taller and have broader shoulders than my parents because of evolution. Now, I don't know what the fuck happened to my hair. That's like, that didn't evolve. What the fuck happened there? That didn't evolve. Anyway, anyway, point is, how do you evolve in relationships? How do you become a better man? And specifically, men have a problem with this. Listen, listen, the majority, I believe the majority of relationships, especially marriages, logistically, they end oftentimes because of financial strain, but sort of the peanut butter and chocolate of a relationship ending, especially when you speak
Starting point is 00:47:51 to women, is that the dude was incapable of listening and evolving. As you get older, as your life changes, you are going to need to evolve and you're going to need to listen to that person and understand what they're upset about or what it is about your behavior that is upsetting them. At work, when someone disagrees with you, that is a blessing. I mean, if they're disagreeing just to be an asshole or because they don't like you and they're constantly trying to highlight what an idiot you are, okay, that's another thing. But most of the time, when someone disagrees with you, the initial thing is, and I used to be this way, how dare they? How dare they? I'm the boss, I'm a baller, and I'm the smartest person in the room. And that might be true,
Starting point is 00:48:33 but the way you get there, the way you go from good to great in terms of professional success, in terms of emotional success, in terms of having great partnerships, is you listen to people when they disagree and you think, okay, is this an opportunity for me to evolve? Is this an opportunity for me to learn and have a more thoughtful viewpoint? I have found professionally and in terms of emotionally,
Starting point is 00:48:58 there's so much gray. And unless you take the time to understand different viewpoints, it's just striking. It's striking how much you don't know. And what is intelligence? I have found that intelligence or a key component of intelligence is knowing what you don't know. Do you know what you don't know?
Starting point is 00:49:24 Our producers are Caroline Shagrin and Drew Burrows. Claire Miller is our associate producer. If you like what you heard, please follow, download, and subscribe. Thank you for listening to the Prop G Pod from the Fox Media Podcast Network. We will catch you next week. Support for this podcast comes from Klaviyo. You know that feeling when your favorite brand really gets you. Deliver that feeling to your customers every time. Klaviyo turns your customer data into
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