The Prof G Pod with Scott Galloway - The Top Geopolitical Risks of 2023 — with Ian Bremmer

Episode Date: January 12, 2023

Ian Bremmer, the founder and president of Eurasia Group, returns to the pod to discuss what we should be paying attention to regarding international affairs, world development, and geopolitical threat...s. Follow Ian on Twitter, @ianbremmer.  Scott is happy to be back on the mic after a long holiday and discusses his travels, the latest tech layoffs, and the strong labor market.  Algebra of Happiness: slow down Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Starting point is 00:01:17 NMLS 1617539. Episode 226. 226 is the area code of the southwestern region of ontario in 1926 winnie the pooh was published and ford motor company announced the creation of a 40-hour work week for factory workers i've decided to become a sex worker as you know what they say prostitutes are like a box of chocolate you just don't know which ones have nuts go go go welcome to the 226 episode of the prop gpod aren't you glad to have me back have a little dog back in your life a little a little life how. How about some life with your dog?
Starting point is 00:02:06 That's right. You miss me. Get in touch with your feelings. You need me in your life. I get it. I understand. We are back after a long holiday. I was literally on the road for about five weeks. Let's talk about me. I went to, when did I go? I went to New York. I don't even remember why. And then I went to Dubai to hang out with a bunch of buddies in Dubai. Dubai is like Vegas minus the charm. I still don't quite understand Dubai, but it was a good time. Good to hang out with friends. Then I went to Doha to see the two semifinal games, which was fantastic. Doha, I'd never been before.
Starting point is 00:02:43 Unusual place. I actually like or am very interested in the Gulf. I want to get to know more Gulfites. I don't know what you say, Qataris. Anyways, enjoyed myself. And then my family came and I took my boys to see the semifinal and final. And the final was arguably the best match in the history of World Cup play where Argentina was victorious over France. You don't need to be a sports fan, which I'm not, to appreciate that game. And the World Cup in Qatar was just a fantastic experience. And then I went to Thailand. I went to Bangkok. By the way, the Four Seasons Bangkok, I love hotels.
Starting point is 00:03:19 I will travel to a hotel. I don't travel to cities or places. I travel to hotels. And I realize how strange that sounds, but I love hotels. The Four Seasons Bangkok, God, that sounded like a douchey statement. The Four Seasons Bangkok is the best deal in luxury travel. It's basically a six-star hotel, brand new, incredible services, incredible amenities, and it's reasonably priced because you're in Thailand and the dollar is so strong. Anyways, for those of you thinking about a long weekend in Thailand, anyways, that's what I did. What did you do?
Starting point is 00:03:46 Back in London, trying to get ramped up, trying to get excited, and about to head to DLD, the Digital Life Design Conference, hosted by Burda Media in Munich. I love Germany. I've always felt an affinity for German people, kind of work hard, play hard, drink a lot. So I'm sort of down with all of that. And DLD actually played a key role in my professional life. I had done fairly well up until the last 10 years or ups and downs, I think like most people's careers. And then I did this talk at DLD on the four, and this was before my book, but I was fascinated by the impact that technology was having on business, specifically the big four, Amazon, Apple, Facebook, and Google,
Starting point is 00:04:34 and pulled together this presentation and did it at the DLD conference. I don't even know why they asked me to do it. But anyways, I did it and they were taping it and they put it on their website. And this guy named Bob Lefsetz, I think I'm pronouncing his name correctly, is this industry or this music industry analyst. And he writes one of the most thoughtful newsletters in business. And he writes about music. But even if you're not into the music industry, just the way he looks at the world is so interesting. And he's so insightful and has, you know, when you read his music, it's like reading rock and roll. It's just so raw and has a rhythm to it. And he basically saw the video and said,
Starting point is 00:05:10 you should watch this and said some nice words about the video. And my four video went, quote unquote, viral and it got a couple million views. And then a publisher reached out to me and said, you should make this into a book, which turned into The Four, which led to a series of kind of upward spiraling or an extra upward spiral, and is probably the reason I'm here now. So, what's the lesson here? Accept invitations to conferences whenever you get the chance to engage in a platform that gets your content or your skill beyond kind of geographic boundaries using other people's platforms or video or the written word. If you're in the business of thought leadership or you want to establish yourself as a domain expert, you want to be thinking about, one, what can I bring insight to? What is my domain
Starting point is 00:05:56 that I can be in the top 1% of? And then, two, how do I communicate it in a thoughtful way? And these social media platforms especially give you the ability to extend beyond your geographic influence, if you will. In other words, you want to tear down proximity. And that was a big moment for me. So I feel a lot of goodwill and gratitude towards the DLD conference. And when they invite me, I go and I have a great time. Anyways, all right, enough bragging. Let's get on with the show. In today's episode, we speak with one of our favorite Blue Flame thinkers, Ian Bremmer. I absolutely love Ian. He is a more successful version of yours truly. Let's bring him back to me again. He's developed, we were colleagues at NYU, and he's developed a fantastic company called the
Starting point is 00:06:40 Eurasia Group that I just think he just calls balls and strikes. And I find that I'm not even aware how my bias, my political bias sort of influences or, if you will, biases my geopolitical view of the world. And I find that Ian is especially adept at just taking domain expertise and data and his sort of unparalleled Rolodex to call shit as he sees it. So we're going to get an update on the ever-evolving world with Professor Bremer. Okay, what's happening? First podcast of the year. What's the 411 in 2023?
Starting point is 00:07:19 We are about two weeks, dos semanas, into 2023, and the tech sector layoffs have yet to slow down. Amazon is laying off more than 17,000 employees, which equates to cutting 70% more jobs than it previously planned. By the way, another lesson here, quick timeout. When you do fire people, if you're a leader and you need to fire people, I would say the same thing to CEOs that I'm on the boards of. Go deeper than you you plan because firing people is like surgery. It may be required. The patient may be better after the surgery. The company may be better off after you take out, I don't want to call, blade off people a tumor, but after you operate on the company. But you want to go in and you want to do it once. You want to sew up the corpus,
Starting point is 00:08:00 you want to do the layoffs, and you don't want to go back in. Every time you perform surgery on somebody or on an organization, you have layoffs, it takes a real toll on the company. It totally diverts the company. The company doesn't get anything done, usually for a couple weeks before or several weeks after. There's a lot of mourning. There's a lot of anxiety. People aren't focused on their jobs. So you want to go in and make sure you get all of the cancer out. I've got to come up with a better metaphor than people being laid off as cancer. But you get my meaning. Go deeper than you want to, because what you don't want
Starting point is 00:08:30 is two layoffs. Then people start to think, well, that probably means there's going to be a third and a fourth, and I should start looking for another job. Anyways, despite this being just 1% of its workforce, it is indeed the company's largest layoff ever. So think about that. Think about that. It's just 1% of the company's workforce. I think Amazon was the first company to hire half a million people just in one year. So what is this? Does this say anything about Amazon? All it says is that Amazon got over its skis. And a lot of us, including yours truly, thought that a lot of the trends from COVID were going to be secular or structural, not cyclical. And some were structural.
Starting point is 00:09:09 I think the most enduring change is remote work. We're just not going back to the before times of nine to five, five days a week. We're just not doing that. But some of the other stuff has returned to sort of where it was pre-pandemic. For example, e-commerce, which I wrote, had been dramatically accelerated. It did, but it's actually come down, and in-store traffic has increased dramatically as people leave their homes. And e-commerce is where it would have been had we not had the pandemic, which isn't to say it isn't greater than it was, but it's where it would have been if it had just followed existing growth patterns. According to Deloitte, in 2020,
Starting point is 00:09:44 the tech workforce represented just 4% of total employment, and it's only been growing at an average annual rate of 2.2% since 2001. Actually, I had heard there was only 2% to 3% of total jobs. There's about 150 million jobs in the U.S. Think about that. There are 350 million people and only 150 million jobs. Why? Because between stay-at-home mom and dads, people in prison, kids, people who are discouraged and no longer working, seniors, there actually aren't that many people working.
Starting point is 00:10:14 If you meet somebody, if you meet the average American, it's more likely they don't work or don't have a full-time job or a traditional corporate job, if you will, than they do. Think about how unusual that is. As a matter of fact, I just read a scary stat that somewhere between 4 and 5 million able-bodied, you know, 18 to 45-year-old, fully employable men have decided to stop looking for work. They've just said, that's it. I don't want to work. I think that is really strange and really disturbing. Now, unfortunately, this is, or fortunately, the media loves these layoffs because we're obsessed with these companies and we think it's really interesting and it says something. We extrapolate everything that a CEO of a tech company does or anything
Starting point is 00:10:54 that happens to a tech company to the broader universe. And this is more spectacle than it is significant. Why? Why? The services sector, or the hospitality sector, I should say, you know, restaurants, hotels, is 10% of the total labor force, and it is going gangbusters. They can't find people. Unemployment is back to its pre-pandemic low of 3.5%. There are 1.7 open jobs for every person that's unemployed. There's more jobs than there are unemployed people right now. So at the end of the day, you're either not skilled or have an issue that employers don't like
Starting point is 00:11:32 or you have constraints around where you can live or your expectations are too high. Another lesson here. I have a lot of friends or a decent number of friends who killed it in their 30s, 20s, 30s, and 40s, left their job, whatever,
Starting point is 00:11:46 got laid off, decided to retire from investment banking, whatever. And they have spent the last three, five, 10 years essentially doing nothing. And they didn't plan to do nothing, but here's the problem. A lot of people end up with just the wrong amount of money. What do I mean by that? They have enough money so they can be choosy regarding their next job, but not enough money to go start a business or go full-time into philanthropy. And they end up kind of in this stasis or they end up in this limbo. Because if you had a great job, unfortunately, you create a series of filters or metrics or bars that no job can clear. So, what I tell people who are out of work is that, all right, have your dream list, go after it, wait, do whatever you need to do to feel good about your next thing, but put a statute of limitations on it. Because if you're waiting for the perfect boss,
Starting point is 00:12:32 it's not going to happen. And the key to finding a great career or doing the next thing is doing the next thing and getting on with it. So be thoughtful and assemble a kitchen cabinet and be aggressive. I find jobs don't come to you generally. I thought after I left or sold my first company, Profit, in 2002, that I would be the CMO of some big company. And I found that my phone wasn't ringing. And jobs are always, even a strong economy,
Starting point is 00:12:57 jobs are about you going out and do something. It's like publishing a book. These book publishers have a PR department. I would say, assume they do nothing for you and you won't be disappointed. And would say, assume they do nothing for you and you won't be disappointed. And generally speaking, they do do nothing. Assume you will never get a job unless you find that job, unless you go out and get meetings and show interest. Because it's unusual, unless you're already at a tech company, that you're going to get just tons of people
Starting point is 00:13:19 calling you, hoping that you'll get a job. But anyways, do something. If you are, in fact, out of work, the key to making money and finding the right job is just getting a job and getting on with it and finding opportunities. The economy added 4.5 million jobs last year. Think about that. Think about that. And the most recent jobs report revealed that non-farm payrolls increased by 223,000 jobs in December, so almost a quarter million jobs in December. I think there's been about 150,000 layoffs in tech and it gets a ton of news. Think about that. That is, what is that? Three and a third percent of the four and a half million jobs added. So we added 30 times the number of layoffs in the tech industry. And think about how the media,
Starting point is 00:14:04 think about how much attention the media has provided to tech industry. And think about how the media, think about how much attention the media has provided to tech layoffs. And think about how much attention they provided to the 30X number of increased job or non-farm payroll jobs that are out there. In sum, in sum, this is a historically strong labor environment. Oh my God, let's get to work, bitches. We'll be right back for our conversation with Ian Bremmer. The Capital Ideas Podcast now features a series hosted by Capital Group CEO, Mike Gitlin. Through the words and experiences of investment professionals, you'll discover what differentiates their investment approach, what learnings have shifted their career trajectories, and how do they find their next great idea.
Starting point is 00:14:52 Invest 30 minutes in an episode today. Subscribe wherever you get your podcasts. Published by Capital Client Group, Inc. Hello, I'm Esther Perel, psychotherapist and host of the podcast, Where Should We Begin, which delves into the multiple layers of relationships, mostly romantic. But in this special series, I focus on our relationships with our colleagues, business partners, and managers. Listen in as I talk to co-workers facing their own challenges with one another and get the real work done. Tune into How's Work, a special series from Where Should We Begin, sponsored by Klaviyo. We're back.
Starting point is 00:15:49 Here's our conversation with Ian Bremmer, the president and founder of Eurasia Group, the world's leading political risk research and consulting firm. Ian, where does this podcast find you? I'm in New York City, though. I'm on my way to Europe in a few hours. Oh, where are you going to be in Europe? Amsterdam, London, and then the Davos thing. Oh, I was hoping you'd be a DLD, kind of the low-rent Davos. Anyways, let's bust right into it. You recently released what you believe are the top political risks of 2023. Let's start there. What are the biggest political risks
Starting point is 00:16:21 coming into the new year? Well, maybe as opposed to going through the list, I'll tell you, there are like two really big buckets of things that describe the risks this year. First are a handful of individual human beings who have way too much ability to make decisions with yes-men surrounded around them, no checks and balances inside their institutions, and therefore can make big mistakes. In no particular order, that's Chinese Xi Jinping, that's Russia's Vladimir Putin, that's Supreme Leader Khamenei in Iran, and it's also a number of CEO founders of technology companies. I was going to say, enough about Elon Musk, what about world leaders? losing now. And you see that through inflation, you see it through energy shocks, and you see it more broadly in just a rapid growth of extreme poverty, of kids leaving schools, of women being
Starting point is 00:17:37 forced into the informal economy. And so what had been 50 years of humanity progressing on an overall basis, not just a few rich people, is now actually turning in the other direction. So those are the two groups of risks that are most important in this report. So let's unpack this. So my sense is there's always been autocrats and dictators who are good at surrounding themselves with yes men and women. Why is this any different or more of a danger? Well, for one, in China, that increasingly wasn't true. The fact is that China was an authoritarian state just as it is today, but there were a lot of different actors inside the senior leadership of the Chinese Communist Party. It was very meritocratic in terms of how one advances into leadership. And they valued
Starting point is 00:18:33 internal debate on matters of expertise, whether you're talking about technology or security or the economy or what have you. You'd always talk about, you know, the Shanghai clique and, you know, Beijing princelings. You'd talk about technocrats and hardliners. That's no longer true. The second largest economy in the world, the second most powerful country in the world is now run by a leader who governs a lot like Putin, who has become, you know, the be-all end-all for all decision-making, surrounded himself by people that only are accountable to him. And he's not getting good information. He's making mistakes as a consequence.
Starting point is 00:19:11 That's a pretty new development on the global stage. For Russia, Putin has been in this position, but he finally got to the point that he made a massive mistake. He pushed all in on a relatively weak hand and he got called. He thought he wasn't going to get called. I mean, he's not a chess player. He's a poker player. He's an all-in Texas Hold'em player. And he got called with a bad hand and now he is in deep, deep trouble. And in the case of the technology firms, it's more about the fact that the impact, the power that these companies have in the digital space, the power that the algorithms have, that AI has to disrupt democracies, civil society, is exponentially greater than it used to be.
Starting point is 00:19:59 So I think your question is exactly the right one methodologically. And we get to this unhappy constellation in a number of different ways. So on the second point around poverty increasing, I've always kind of turned to or took cold comfort what it sounds like in this notion. The World Health Organization, I think in 1980, set a goal of cutting abject poverty in half in 40 years, and they did it in 10, and then they did it again. It seems like we were absolutely headed in the right direction. What's gone wrong? A few things have gone wrong at the same time. One is a really big thing, which is climate change. It's, of course, costing trillions of dollars, but it's overwhelmingly hitting hardest countries that can't afford to respond.
Starting point is 00:20:45 So you saw in Pakistan, a third of the population was underwater with floods. In India, a billion people couldn't work outside after 10 a.m. for months because the conditions were too extreme. There just isn't money to pay for those people, to pay for those countries to get their feet under them. So that is a growing structural condition that is increasing every year. But on top of that, you have a pandemic that led to massive fiscal outlays and, as a consequence, massive inflation that the West can handle and can pay for the people that are suffering, even if the Brits are in worse condition than the rest of us, but the developing countries can't.
Starting point is 00:21:30 And then you have the Russian invasion of Ukraine, creating all of these supply chain challenges around energy, around food and fertilizer, again, more expensive for our Christmas dinner. But in the developing world, a lot of them just don't have food. And so you put those three things together on top of themselves, and you actually get a unique turning point away from human development that we had been measuring in a positive way, as you suggested, Scott, for 50 years straight. And suddenly, a majority of people on the planet looking at their next five years aren't going to see progress. And economic strain or stress in a nation can often lead to nationalism and much worse places and is often sort of the basis or the foundation for military intervention.
Starting point is 00:22:19 Do you see any of that poverty or economic strain resulting in additional regional flare-ups? I do, but let's start with at least one risk that might be a positive one. I think as a consequence of how bad this is getting, there's a gone after and they've given a two-year sentence to a major opposition figure, the mayor of Istanbul, there's a better chance they'll do that. I think he may well lose. Now, if he loses, they're going to have an economic crisis. But the new government will turn to the IMF, to the Europeans, bilateral support for an economic bailout. And that will be a huge political win for democracies around the world, for the EU, for NATO, for the United States. So you're right, this leads to a lot of instability, but leads to instability for people that are
Starting point is 00:23:17 entrenched in power in place in these countries. And in some cases, we'd like to see the back of them. But on balance, Scott, of course, yeah, it also leads to greater instability in countries that we'd like to stay stable. And that's certainly potentially true in Brazil over the coming years for Lula. Colombia could see big problems like this. Peru, Chile have already been experiencing it. It's probably going to get worse. Sri Lanka's basically fallen apart on the back of this, and no one's really coming in to provide the money they need. Southeast Asia looks a little better than most, in part because of more favorable commodity production as well as demographic trends. But generally speaking, you look at developing countries around the world, and they are going to get hit hard with greater social and political
Starting point is 00:24:03 instability. Brazil, question mark. Your thoughts on what's happened there? In so many ways, so analogous to what's happened in the United States. So maybe we should talk about what's different. One thing that's different is that the president, the former president in Brazil, and remember the inauguration already happened in Brazil. In the U.S., it hadn't happened yet. They were trying to stop it from happening. He wasn't even there. He's in Florida, and he basically said, I've got no part of this. He's been not talking it up.
Starting point is 00:24:37 And then he condemned them a few hours after they cleared him out. So, I mean, we'll find out with investigations whether he or his advisors were involved in financing and organizing the demonstrations. He certainly wasn't telling them go away while there were thousands calling for a coup. He wasn't saying I've got a problem with them doing that, which has happened for the last weeks outside of military barracks in Brazil. But it's not what Trump was doing for January 6th. That's one thing. Second thing, there were nobody in these buildings when they took them over. Remember, January 6th, hang Mike Pence, Nancy Pelosi, all these people in their offices, people could have been killed.
Starting point is 00:25:17 They occupied these buildings. It was Sunday. The buildings were empty. So it was very performative from that perspective. Right. And and thirdly, unlike Trump, I actually think Bolsonaro is in stronger position to continue to be the nominee, the force for Brazil's opposition over the next couple of years, where Trump has actually much greater challenges in his own party to to compete with him as we think about 2024. And these government overruns or these insurrections, is this the beginning of the end or are we just getting started where everyone's going to model the U.S. and when they lose an election, try and organize or not get in the way of some sort of low-rent insurrection? So, I mean, one of the sentences I wrote in the update, and I'm not going to quote it because I don't have it in front of me, but it was really painful to write, was that when the wall came down in 1989,
Starting point is 00:26:13 the United States was the principal exporter of democracy. And today, we're the principal exporter of tools that destroy democracy. And that's not our intention as a government, as a nation, or even in terms of the tech companies themselves, but it is a direct second order implication of use it to destroy the establishment, to build massive support base with conspiracy theories, absent any degree of fact, all disinformation, and get people whipped up and violent. And that's happened in the United States, even though our population politically actually falls on a bell curve, but you'd never know that from the politicians deploying these algorithms. And the same thing is true in Brazil.
Starting point is 00:27:11 And so in that regard, this is structural and it's not going to go away. In fact, what I expect will happen in Brazil is they will engage in the investigation. They will find that a number of senior Bolsonaro advisors were involved. They will arrest them. There will be cases against them. And of course, what are they going to say? Witch hunt. This is going to be a feature. It's going to be, you know, the media are enemies of the people and the judiciary is engaged in an effort to smear and bring us down. And all of this only makes your base stronger, only makes them more committed to your craziness because you are the only one that is willing to stand up against them. That's the problem. But what is your, as it relates to Brazil, do you think this strengthens,
Starting point is 00:27:59 does Bolsonaro and Lula, who comes out of this stronger and weaker? In the near term, Lula comes out stronger. And the reason for that, Lula's approval ratings before the insurrection was about 57, 58 percent, which sounds good, but he just got inaugurated. That's very weak for a honeymoon president. He was up towards 90 when he was leaving office the first time around. In part, it's a very divided country. So just like the United States, nobody does that well. It's kind of impossible to get over 60 in Brazil right now, no matter who you are. Lula's popular in Brazil, but nobody's popular because everyone hates the other, right? So it wouldn't surprise me if he gets a five-point
Starting point is 00:28:42 boost because all of the major political parties have condemned these attacks, all of them, and the judiciary and the military leaders. Though there will be questions around why Lula allowed these demonstrations to persist and call for a coup without more adequately defending the seats of power for the judiciary, legislature, and the executive branches in Brazil. He's going to have to deal with that at some point. But over the next year, two years, what you're going to see are investigations that are deeply politicized, supported by a judiciary in Brazil, which is not independent, which is actually pretty biased against Bolsonaro. That's the difference between the US and Brazil, and where the economy is going to turn south. And Lula, knowing that, is going to try to do popular things in Brazil's economy. He's going to try to make bigger fiscal outlays without increasing major taxation, which is very hard for him to do, will lead to a market
Starting point is 00:29:44 reaction against Brazil that will squeeze the more dollar-denominated debt in a high-interest rate environment that they're not going to be paid for. In other words, as we get closer to the end of Lula's term, he's going to have huge economic headwinds. His popularity is going to go down. And Bolsonaro and Bolsonarism is going to be much stronger, more agitated, more willing to turn to violence. So I think in the near term, Lula's fine. But this portends problems, big problems for South America's biggest democracy. You haven't fixed or addressed any of the underlying issues.
Starting point is 00:30:19 Coming up after the break. In the next year, you're going to have millions of people that cannot tell whether they're interacting with human beings or bots. And there are so many ways that can go so badly. I mean, think about what GameStop would be like if instead of being driven by a bunch of Redditors, it's actually driven by millions and millions of bots. And bots that are impersonating people that are real actors inside these companies or analysts or the rest. Stay with us. Hey, it's Scott Galloway. And on our podcast, Pivot, we are bringing you a special series about the basics of artificial intelligence.
Starting point is 00:30:59 We're answering all your questions. What should you use it for? What tools are right for you? And what privacy issues should you ultimately watch out for? And to help us out, we are joined by Kylie Robeson, the senior AI reporter for The Verge, to give you a primer on how to integrate AI into your life. So tune into AI Basics, How and When to Use AI, a special series from Pivot sponsored by AWS, wherever you get your podcasts. do it. So what is enterprise software anyway? What is productivity software? How will AI affect both? And how are these tools changing the way we use our computers to make stuff, communicate,
Starting point is 00:31:51 and plan for the future? In this three-part special series, Decoder is surveying the IT landscape presented by AWS. Check it out wherever you get your podcasts. You said in your comments that you thought that AI posed a risk to democracies. What did you mean by that? Well, I mean, we saw, first of all, the name of that risk, which is weapons of mass disruption, was actually written by ChatGPT. You know, I put the outline of the risk to the ChatGPT bot, And I said, can you give us some titles that would work? And that's what they came up with, which was pretty good. So I used it.
Starting point is 00:32:30 I see now that people are using chat GPT to write malware. It's fairly obvious that if relatively low lift, you don't have to pay people, but can instead use bots to improve your ability to destroy stuff, to spearfish, to promote disinformation. That's going to be a challenge. But then more broadly than that, if this is the year that the Turing test is functionally broken, and I know that that doesn't have much meaning for the AI coders themselves. They say, well, it's kind of an artifice. It's not that important.
Starting point is 00:33:05 It doesn't really show deep AI. Yeah, but for human beings interacting with AI, it actually does. I mean, you remember that guy from Google, the engineer that lost his mind saying Google had developed sentience. Yeah, I think it was fire and that's fine. So he was early stage and kind of weird.
Starting point is 00:33:21 But in the next year, you're going to have millions of people that cannot tell whether they're interacting with human beings or bots. And there are so many ways that can go so badly. I mean, think about what GameStop would be like if instead of being driven by a bunch of Redditors, it's actually driven by millions and millions of bots and bots that are impersonating people that are real actors inside these companies or analysts or the rest. I mean, I don't know how the market will function well in that environment.
Starting point is 00:33:55 I don't know how elections will function well in that environment. I just don't think we're ready to respond to these challenges. Doesn't that, you just inspired a thought, doesn't that make the case or the need for identity, whether it's this is a real person and this is original thought and writing
Starting point is 00:34:12 even more important? Yes, yes, yes. You and I have talked about this. We're so desperate that we need verification on these platforms, but until a massive crisis happens, verification is antithetical to the business models that drive them. And so if the incentives are all in the other direction, verification is antithetical to the business
Starting point is 00:34:25 models that drive them. And so if the incentives are all in the other direction, they're just not going to do it. So you see AI as being more, I mean, because when you say AI could be used to write malware, I see as well AI could also be used to fight malware, that it becomes an arms race, but the good guys have the same technology and usually the good guys don't have the same constraints, but they are usually better resourced. I wonder if some of the alarm around AI is a little overblown, that it is going to be what robotics was to manufacturing. It's going to be the same to the information economy. Like a lot of editors, low-level editors, the kind of second-tier media firms are going to have their jobs go away.
Starting point is 00:35:10 But I'm not sure I see the existential risk that people see. What is the scenario? Well, I mean, first of all, you just got at it with your previous point, which is that right now the business models are not aligned to actually fight this because the business models make money off of this. The second issue is that I think this is a much greater risk in weaker economies, in brittle developing countries. So, you know, the fact is Twitter and Facebook took Trump off. They didn't take people that were doing much worse than Trump off leading other countries in the world because they don't have as many resources devoted to that. And they don't care as much.
Starting point is 00:35:49 It's not as big of a deal. In the United States, there'll be much more scrutiny. And I'm not suggesting that taking Trump off was the right or the wrong decision, frankly. I'm simply saying that it's clearly not applied equally to other countries around the world. So I'm much more worried about the impact of this on more brittle democracies. Let's talk about, since the last time we've talked, what's happened in Russia that surprised you or confirmed your initial views on it, and what's the state of play in Ukraine right now? So the Ukrainians have been able to secure even greater levels of offensive and defensive equipment. I'm a little surprised that they're
Starting point is 00:36:27 getting Patriot systems from the United States and Germany, which means that not only can they prevent the Russians from taking more land on the ground, they've got them to basically a standstill and we're probably going to see some Ukrainian counter-offensives in the coming weeks, but also over time they'll be able to prevent the Russians from doing the same level of damage in the air to Ukrainian critical civilian infrastructure. And that's great for Ukraine. And the question is how Russia is going to respond to it because this is a war, right? And I don't mean it's just a war between Ukraine and Russia. This is a proxy war being fought between NATO and Russia. And so is Russia going to have started, we have not a shred of evidence pointing to the Russians attacking Nord Stream 1 and 2. Yeah, I saw that too.
Starting point is 00:37:33 I think that's really interesting because these are multi-billion dollar pipelines. So what's the thesis? What do you think happened? Well, I mean, either we can't, either the Russians are much better at it than we think. And so they could do it without fingerprints, which means they can probably engage in other attacks against pipelines and fiber and international waters causing massive damage to Europe. Or it meant that Ukrainians and or with Western help, say Poland, engaged in the strikes,
Starting point is 00:38:02 which means that it's fair and open season to engage in strikes against critical infrastructure, which the Russians also take note of. Either of those things are bad for escalation. It strikes me that, in my predictions, I know you do predictions, that the best trade of 2023 was we're taking 6% of our military budget and giving it to Ukraine. To blow up like half of Russia's. Yeah. And basically we've taken 50 percent of their kinetic power away. It just strikes me that this is the best investment we've ever made. Yeah. It's not intentional, but yes. The reason, I mean, I'm pushing back a little bit because there are a lot of people out there that believe that this war is in America's interest,
Starting point is 00:38:44 that believe that America is fighting this America's interest, that believe that America is fighting this war and getting the Ukraine and want the war to continue. And that is absolutely wrong. And we've talked about this before. You believe because as long as we have a superpower with 11,000 nuclear weapons or whatever they have engaged in a war, that it just creates an existential risk that you always have incentive to end the war. Am I putting words in your mouth? Well, first of all, I'm saying it because as someone who talks to all of the principles in the United States and NATO, I know how much they are trying to end this war.
Starting point is 00:39:18 I know how much they wanted this war to not happen. The U.S. wants the war to end. Absolutely. Absolutely. Now, they want the Russians to withdraw, but they want the war to end. Absolutely. Absolutely. Now, they want the Russians to withdraw, but they want the war to end. Because a long-term environment where the Russians are destroyed and defeated and really angry with 6,000 nuclear weapons and their rogue state is a really dangerous environment. It's a bad place to live. It means that the Europeans are going to have to keep spending very heavily on defense forever. It means that energy is always going to be disrupted. It means the Russians are engaged in all sorts of attacks the way the
Starting point is 00:39:56 Iranians are across the Middle East. We don't want that. You'd much rather have a normal relationship with a normal Russia. We just can't get from here to there right now. There's no way to do it with Putin in power. But we don't want this war to continue. Beyond that, 44 million Ukrainians, 100,000 casualties on the Ukrainian side, 100,000 casualties on the Russian side. The human damage here is massive. Eight million refugees streaming into Europe. It's a huge, huge problem. And the knock-on impact of the global economy from the energy disruption, the food disruption, the fertilizer disruption
Starting point is 00:40:30 all over the world, none of this is good. I mean, the Americans are in a much better position than the Europeans, of course, because our energy costs are so much lower. But this is a massive pain in the ass. And one final thing to mention, Scott, we've done a really good job in keeping the alliance together. But that doesn't mean that we'll be able to do that in five years. And so at some point, you really want to say, okay, we've succeeded want the Europeans to get wobbly. We don't want a future American president to say, why the hell are we doing this? This could still end in disarray. There's so many reasons we don't want this war to happen. Let me just take the other side of it and have you respond.
Starting point is 00:41:18 Natural gas prices, despite all the fear, are at pre-pandemic lows. The European Union is actually a union again. NATO is out of a brain coma. Yep. We have just commercially sent a massive advertisement to the rest of the world that you should buy our weapons, not Russian weapons.
Starting point is 00:41:35 They will never have a stable Europe as long as Putin is in power. So the longer he continues to shoot himself in the foot, the more likely it is we have some reasonable stability in Europe with someone other than Putin. is we have some reasonable stability in Europe with someone other than Putin. And we're accomplishing all of this without a single boot on the ground. Aren't we also potentially sending a message to China that a small nation with the support of the West in terms of technology can put up a hell of a fight? Isn't this kind of win-win-win all the
Starting point is 00:42:03 way around? Well, first, I agree with every single point you just made, Scott. And what that tells me is that we have managed to respond to crisis very effectively. We have taken advantage of that crisis to do things that we should have been doing for decades, and we haven't. And now we are. And that's great. But that doesn't mean that you wanted that, Grace. That's my last book, right? I mean, the same thing is true of climate change, but we'd be much better off if there wasn't climate change. I mean, we have to recognize, Scott, there is a non-negligible chance that a nuclear warhead is deployed in this war. And then we're fighting directly with Russia.
Starting point is 00:42:47 Then we are blowing shit up on the ground that belongs to Russia. And that is a, nobody's going to say, oh, I'm so glad that we have that going on. And I don't think, I mean, I've had friends that are in NATO and in the White House that were thinking that was a 20% likelihood at one point. I never did. I thought it was more like five, but five is too high. And again, the idea that this war is not over. This war right now is affecting economically a lot of people, but it's only directly affecting the human beings on the ground in Ukraine and Russia. But if the Russians start engaging in direct cyber and fiber and pipeline attacks across Europe, this war is going to feel very differently for the world's largest common market. And again, when people say, well,
Starting point is 00:43:32 isn't the war going to be over in the coming months? No, the war has been going on since 2014. We just didn't, we didn't pay any attention to it. The Ukrainians did, they were fighting, right? The Russians were fighting. So, I mean, a war that's been going on for 10 years, do we think that that war is going to keep going for more than another few months? I would be willing to bet on that. I think that we haven't begun to experience the human damage and fallout
Starting point is 00:43:54 as a consequence of all of this fighting. And there are real risks around it. But again, all of your, in the first 11 months, the US and the Western response has been exemplary. I give Biden at least an A-, and the NATO leaders, and the Germans, and the French, and the Brits. We've done a really good job in an environment where a lot of times we don't do a very good job. So no question there. What do you think?
Starting point is 00:44:22 So let's assume the war continues to go for at least another three or six months, and the balance of victories is massively skewed towards Ukrainian victories. When do we see the beginning of the end of Putin? Are we still a long way from that? We're a long way from that. Ukraine's economy has contracted by 40% in the last year. Russia's by 4%. Energy prices are relatively high and everyone still
Starting point is 00:44:45 wants to buy Russian commodities. They can't get gas because they don't have pipeline for that, but for everything else they can buy it at a discount in many cases. So, and the Russia's central bank governor, Naibulina, is very effective as well. She's done a, everybody recognizes she's done a fantastic job for the Russians. And Putin hasn't bothered. He's let her do what she does. Not like Turkey, you know, intervening because he doesn't like the economic policies. The economy gets worse. Putin's not so stupid about his own economy. The ruble's done really well, hasn't it? Well, that's a bad indicator because the ruble can, you can maintain a high level of your ruble if you can't buy anything on international markets. I mean, the ruble never broke the
Starting point is 00:45:21 buck when it was the Soviet Union, but you try to go in the stores and buy stuff that wasn't shit to buy. So, I mean, there's a constraint there. And Russian high-end consumers are a little pissed off about it. Russia's automobile manufacturers, about 3% of what it was at the beginning of the war. So they're definitely, and there's been a lot of brain drain. So five years out, 10 years out, Russia economy is going to do very, very badly. And as you mentioned, they won't be able to export the weaponry. And that was their second largest hard dollar maker, right? And in terms of exports after energy, the US is going to pick that up. The Europeans will pick that up.
Starting point is 00:45:57 So this is horrible for the Russians long term. But you asked me about six months. Six months, I don't think there's a meaningful internal threat to Putin. I don't see significant internal demonstrations. I think that the security council around him is deeply aligned with him. You've, you probably noticed that about 20 mid-level oligarchs have jumped out of windows over the past 10 months. All of them probably dead before they jumped. You know, they don't just clip your nails. They take your fingers off in Russia. I think they're worried about that. And in Iran, what's your view of Khomeini's longevity there?
Starting point is 00:46:37 Well, first, it's so connected. You know, the fact is the Chinese are not providing military support to the Russians. The Iranians are. The Iranians have become the most important ally to Russia on the global stage. They're giving them drones. And why is that, Ian? What's their rationale for cozying up to Russia? Well, number one, there had been a lot of coordination, for example, around Syria on the ground and supporting Assad. Number two, these are countries that are both incented to have high levels of commodity prices, energy prices, but they're also countries that are facing complete decoupling from the West. They're sanctions. They're being made into rogues.
Starting point is 00:47:16 And so Iran and Russia are increasingly painted with the same brush in a way that China's not. China wants to keep doing business with the rest of the world. They want to be in the G20. They want to show up. They want to be in all these meetings. They're debt holders. They're creditors, just like the Americans, the Europeans are. The Russians aren't. The Russians increasingly smell like Iran on the global stage. We're fully sanctioning them. And we kind of want the end of the regime. We talk about them in the same way. Well, is Putin going to be out? Is the Supreme leader going to be out? And the response, you know, is not like Xi Jinping with zero COVID suddenly let it rip because he wants to listen to the people. No, it's screw you. I'm going to tighten it hard. I'm going to, I'm going to call up 300,000 reservists and send you to the front.
Starting point is 00:47:57 Or in the case of Iran, I'm going to, I'm going to, you know, redouble my efforts to repress. I'm going to execute a few more people that don't deserve to be executed. That's what they're doing. There's only repression. Look, the theocracy could well go. The Supreme Leader, I think he's 83. He's not in great health. If he dies, I could imagine that the military takes over. the Revolutionary Guard Corps of Iran might well take over and Iran could become a military dictatorship, but they would still become a very dangerous rogue in the region. And also, in addition to the domestic instability and all the support for Russia, they're also much closer to nuclear weapons, and they've kicked out the international inspectors.
Starting point is 00:48:47 And that's a serious problem, right? Because we've got the Israelis that won't tolerate that, the Americans that won't tolerate that. I mean, it's clearly more likely that you would see a direct military series of strikes against Iran as a consequence of all of this than at any other point since we signed the JCPOA, the Iranian nuclear deal, which now no longer functions. So just to wrap up here, Ian, I'm curious just on a personal level, have you taken any time over the New Year's or the holidays to reflect on
Starting point is 00:49:16 what you're looking for in 2023 in terms of professional or personal growth? Like, what do you, when you look into this, you look down the barrel of 2023, what are you hoping to achieve professionally and personally? Well, first of all, to put it in the context of the conversation we've just had, which I really enjoy doing. I mean, I'd look at the schedule and I'd go, oh, I'm talking to Scott. I just know it's going to be fun and engaging, which is nice. One of the things about 2022 that's really been a plus as I look back. When I write this report, at the end of the year, I go back and I spend a couple of days looking at it and seeing how I did, how we did, what we got right, what we got wrong, and why. And I always find that a wonderful way to close
Starting point is 00:49:57 the year because analytically, it's kind of like a big shower. And you come out and you're refreshed and you're thinking about things a little bit differently. Because it's not like I have any, I'm not personally invested in these outcomes. I'm invested in wanting to live in a better world. So in many ways, I really don't want a lot of these things to happen. But if they don't happen, it's not on me.
Starting point is 00:50:21 So I think having a little bit of distance and allowing yourself to take your work seriously, but not take yourself so seriously seems really important. And I don't, I actually don't take myself seriously at all. I take my work really, really seriously. I'm so grateful that I'm able to do what I do and have a platform and people bother to listen to me and engage. And I love it. I love people. I like being in the mix and all of that, but, but I don't take myself seriously. I mean, you, you can't, right. It's no fun to live that way. And, and that, I think that that essential lightness of being is a, is something that we should, that I've certainly aspire to have more of in 2023. I want 2023 to be a little
Starting point is 00:50:59 more zipless. We're all traveling a lot more. We're not wearing masks anywhere, thank God. Let's make it a zipless year. Any parting thoughts, any advice? I always ask all of our guests, any thoughts or advice for young people as we contemplate a world with AI and tech is appearing to go, not be the growth sector anymore, someone coming right out of school, either a master's in political science or an MBA. Any thoughts on the world they face? Yeah, second order thinking, thinking about thinking, understanding how to engage with people in real life. I mean, AI is going to subvert all sorts of things that are intermediated, but not things that involve interpersonal communication that's right in front of you. That's really important. Those management skills, those organizational skills, who are the people
Starting point is 00:51:41 that understand how to actually build groups of people, make them function well? A lot of young people hate that stuff. They need to learn that stuff. Ian Bremmer is the president and founder of Eurasia Group, the world's leading political risk research and consulting firm, and GZERO Media, a company dedicated to providing intelligent and engaging coverage of international affairs. He's also the author of 11 books, including his latest, The Power of Crisis, How Three Threats and Our Response Will Change the World. He joins us from his office in New York. Ian, I always love speaking to you, and let's absolutely commit to spending more time in person and enjoying the 30 or 40 years we have left here.
Starting point is 00:52:22 Yeah, I'm looking forward to that. Algebra of happiness, the finite nature of life. There's nothing like a year clicking by. Do you remember, are you old enough to remember where you would calculate how old you'll be at the turn of the millennium? I remember, and I think I'm older than the majority of the people listening to this podcast. We have an especially young and especially male listenership. But I remember thinking, oh my gosh, I'm gonna be 26 at the turn of the millennium.
Starting point is 00:52:54 Actually 36, but anyways. And I would freak out. I couldn't even imagine the world. I couldn't even imagine being that old. And here we are in 2023. What the actual fuck? Here's the thing. Here's the thing. Time goes exponential because our species through 99.9% of our time on this planet as our current rendition of this species or homo sapien or whatever you want to call modern man, for 99.9% of that tenure, we didn't
Starting point is 00:53:26 live past 35 or 45. So our brains have trouble calculating how the hell am I still around? And time, you lose perspective of time. It just begins to fall off a cliff. Why? Why? The more differentiation in your life, the slower time goes. And that is when you're a kid, every day kind of brings different things, discovery. You have incredible neuroplasticity. You're absorbing
Starting point is 00:53:49 a lot. So, life seems different every day. So, when your mom says, no, we're not going to Star Wars tonight. We're going tomorrow night. It's like, oh my God, this is a tragedy. I can't even imagine the future 24 hours. Now what happens, and you experience this, or if you're over the age of 40, you can relate to this. Years become seasons. Seasons become weeks. So the question is, what can I learn from this? How do I take advantage of this?
Starting point is 00:54:12 It's comforting to know you'll be dead soon, and so will everyone else. Or it's liberating. It's liberating. When's the last time you beat yourself up? You got upset, or you thought, I'm not doing as well at my job as I thought, or I got fired, or I had a relationship not work out, or I said something stupid, or I didn't handle this situation well, or I really fucked up here, and you start beating yourself up. Guess what? Guess what? It really doesn't matter, and you should forgive yourself. You will meet other people. You will have other opportunities.
Starting point is 00:54:46 And the thing you will regret when you get towards the end, which will happen much faster than you think, the thing you'll regret isn't that you got fired, isn't that you screwed up, isn't that someone broke your heart. That's not what you'll regret. You'll regret how upset you were because here's the thing, it goes really fast, and you want to enjoy the ride. You want to be
Starting point is 00:55:10 as good to yourself as you can be. You want to forgive yourself. That's not to say don't hold yourself accountable. That's not to say don't become increasingly kind and increasingly generous as you get older, and you start to think about bigger picture things like, what is my role in the world? How can I do what I'm supposed to do and add value to other people's lives? How can I nod to the universe if you're blessed with certain things and start creating more opportunities such that other people can recognize some of the same blessings that you've registered? All of those things matter. Hold yourself accountable. But for God's sakes, don't beat yourself up. Be kind to yourself. Why? It's all going to be over very soon. And it's liberating. It's liberating. Enjoy every goddamn day. When
Starting point is 00:55:54 you're somewhere beautiful, stop and force yourself to look around and go, Jesus Christ, this is beautiful. How fortunate am I to be here and register the incredible senses I am? Are you strong? Are you running? Are you in the gym? Take a moment to go, I'm a fucking beast. Isn't this wonderful how strong I am? Do you get to be affectionate with people?
Starting point is 00:56:19 Enjoy it. Drink it up. Drink it up. It's all gonna be over. That's the bad news. The good news is if you realize that, you're gonna enjoy this so much more. Slow down.
Starting point is 00:56:34 Register your blessings. Register how incredible it is to live in a democracy. Register how incredible it is if you're fortunate enough to make good money. Register how fun it is to spend money. Register how incredible it is if you're fortunate enough to make good money. Register how fun it is to spend money. Register how incredible it is to have friends. Register how incredible it is to share experiences with people in different places. Register how incredible it is to be in love or to have someone love you. Register how incredible it is that you have people in your life that love you unconditionally. Stop the fuck down and enjoy it. Enjoy it. It's going to be over soon.
Starting point is 00:57:24 Support for this podcast comes from Klaviyo. You know that feeling when your favorite brand Thank you. and more, making every moment count. Over 100,000 brands trust Klaviyo's unified data and marketing platform to build smarter digital relationships with their customers during Black Friday, Cyber Monday, and beyond. Make every moment count with Klaviyo. Learn more at klaviyo dot com slash B-F-C-M. Thank you. Discover insights like these by reading Alex Partners' latest technology industry insights, available at www.alexpartners.com. That's www.alexpartners.com. In the face of disruption, businesses trust Alex Partners to get straight to the point and deliver results when it really matters.

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