The Resilient Mind - Manifesting Doesn't Work: Here's What Does - Kevin Trudeau

Episode Date: September 23, 2026

Kevin Trudeau is a multi-billion-dollar entrepreneur, marketer, and author whose books have sold more than 100 million copies worldwide, including the #1 New York Times bestseller Natural Cures "They" Don't Want You to Know About. Over his career he built businesses spanning media, television networks, and global commerce, generating billions in revenue. His new book, Your Wish Is Your Command: How to Manifest Your Desires, challenges the conventional understanding of the law of attraction, arguing that passive "manifesting" fails most people and that real results come from clear goals, disciplined action, and the company you keep. Drawing on principles he says he learned decades ago from some of the world's wealthiest people, Kevin lays out a step-by-step approach to setting and achieving goals. The book is available now, with a wider retail release in May 2026.⚠️ The views and claims shared in this episode are the guest's own and are offered for inspiration only. Nothing here is financial, medical, or legal advice, and no products or programs are endorsed. Please do your own research before making any decisions.Connect with Kevin Trudeau: 🌐 Website: https://www.kevintrudeau.com 📖 Your Wish Is Your Command: How to Manifest Your Desires — available on Amazon and from the publisher (TruStar)Explore tools from past guests of the podcast. Some links below are affiliate links, meaning we may earn a commission at no extra cost to you:💓 HeartMath: https://www.heartmath.com/resilient🧠 Muse: https://choosemuse.com/resilientmind🌿 Brain Ritual: https://www.brainritual.com/THERESILIENTMIND🌍 The Resilient Mind Podcast is a proud member of 1% for the Planet — building resilient minds and a resilient planet. Hosted on Acast. See acast.com/privacy for more information.

that have the power to create the life we want and create our own reality, not manifest. That's Merlin the magician. And you can't hit a target you don't have. Are you fed up with the fact that you don't have the financial resources to do the things you want to do? You have to say, I'm sick of this. I am not going to take this anymore. One of the other concepts you talk about is specific brainwaves. The brain is both a transmitter and receiver of frequency.

The second step is you have to clearly define what you want and write it down. The law of attraction has sold hundreds of millions of books. Most people who try to get it get results that range from modest to nothing at all. So either the idea is wrong or most people are missing something fundamental about how it actually works. My guest today has decades studying why manifestation fails for most people and what the ones who actually get results are doing different. Kevin Trudeau is a number one New York Times best-selling author whose books have reached an estimated 100 million readers worldwide. His new book, Your Wishes Your Command, How to Manifest Your Desires, The Missing Secrets, Makes the Case, that mainstream conversation around law of attraction has been incomplete and offers a more grounded, practical framework to turn intention into real world's results. Kevin, welcome to the resilient mind.

Well, I'm very happy to be here. it's excited to meet you. It's excited to have you here. So before we get into the mechanics of manifestation, I want to start some where most people don't. Forgiveness. You make the case that if you haven't forgiven, it becomes very difficult to manifest whether they are using affirmations, prayer, or any other practice.

Why is that? Well, when a person has any type revenge, animosity, then does. against someone else. They're putting out a vibrational frequency that does not attract into a person's life good things. It actually repels. And it doesn't mean that it's impossible to make a lot of money if you have a revenge or vendetta attitude. Look, we see people in the news all the time that are very hateful revenge-oriented person. If you wrong them, even if it's 20 years later, they never forget. you back and their whole concept that if somebody doesn't be bad, I'm going to do bad to then 10 times more. And they make a lot of money. But there's a lot of other issues in their life which

don't go very well. So what we're really talking about here is not just how to make money or how to use the law of attraction per se to attract money into your life or prosperity or riches or fortune or wealth, but how to have a complete successful life. You know, there's the trifecter of success. Health, if you don't have any health, forget how much money, you don't care how much money you have. Health, wealth, financial abundance, no financial stress, financial freedom, financial independence, health, wealth, but most importantly, happiness.

Do you wake up in the morning and say, I love my life and I love being me? You know, do you go to bed at night thinking, thank you, thank you. Thank you, universe, God, whatever. My life is awesome, and I feel so grounded. I feel satisfied, fulfilled. I feel like I have a mission and a purpose. And I love my life. Instead of wandering through life, looking and searching and seeking for something,

you can't even describe, you can't even put it into words, but you know something on the inside is missing. And this is why the celebrity who has millions of adoring fans, a great family, good health, and every amount of money you could imagine with the private jets and everything commits suicide because they're not happy. They have it all, but they don't have the most important thing, which is that inner sense of peace, joy, and happiness.

And this is really the thing that's missing out there, there's so many authors that are out there talking about the law of attraction or manifesting is the new hot word, by the way, manifest. And by the way, I think before we even start, The number one thing that I talk about in the book is who do you listen to? You have to listen to somebody who has what you want and has been where you are. I'm not a motivational speaker. I'm not a guy who's made his money selling books back in the old days, tapes or CDs or audios or seminars on manifesting or how to get rich. I was a guy who actually generated $25 billion in

business around the world. They had three TV networks in Europe, the Golf Channel, Shop America, which was a shopping channel similar to QVC that I launched, and an entertainment channel called UTV. I had the True Star Global Media Group there. I had mining operations in Australia. I had manufacturing operations going on, media companies. So I had real companies generating real business without going to college, with my dad being a welder, not having any loans or financing and no connections. And the reason I'm even here now is I'm semi-retired and people have said, look, you know something because how did you do it? Please tell us.

And that's the reason I'm here. Virtually everybody else out there who writes a book on how to make money has never made any money. You know, and, you know, maybe it's a good book and they're a good speaker, but they really, you know, it's kind of the blind leading the blind. They really don't know. Well, I made a million dollars last year. And I would say, tell me when you make some real money. Because that's not money. You know, back in the day, we used to say, he's a millionaire.

mayor. Well, that was that was set in 1920. And if you were to compare it to today's, that means the guy is $100 million cash in the bank. So unless a person has $100 million cash in the bank and you're watching and you want to make money, don't listen to them. Because they may give you some decent advice, but they really don't know. They know about how to make money, but they really don't know money because they haven't really achieved that level of success that we used to point to back in 1900, 1910, 1920, 1930, 1940. We would look at successful people as a guy who had $100 million cash in a bank. And before he reached that level, he wasn't listened to because he wasn't that successful yet. He was still up and coming. So we didn't know if he really had what it took to make it, if he really knew what he was doing.

It was only when they made $100 million back then. That's when you checked off and said, he knows what he's doing. I can listen to this person. this person must have an idea. So I never even gave a speech until I generated over $20 billion in business. And so there's a big difference there. But so the point is it's not just about making money. I think the most important thing that everybody has to really search for is that inner happiness,

but not at the expense of money either. You know, don't think, oh, I got, you know, I need to be poor. I need to be poor in order to be happy. No, you can be very, very rich. and very, very happy. You can be poor and happy or rich and happy, and I will tell you I've had both, it's better to be rich and happy than poor and happy.

And one of the things, just building onto the concept that you need to listen to people who've been where you are and who have what you want, what is missing in most books around manifestation and love attraction? Well, first off, they use the word manifestation. And in my book, your wishes your command. I call it, you know, how to manifest. your desires. And the reason we did that is the marketing guys, and I'm a marketing guy,

we know that that's the most Google word. But let me tell you what the real secret is. Anybody who's telling you how to manifest money or how to use the law of attraction and attract money, they don't know what they're talking about. Because when you read this book, I don't really talk about manifesting. You know what I talk about how to set a goal and achieve it, or how to create the life you want. Or how to build. wealth. Now let's look at those three sentences here. Create, build, set a goal, and achieve it. Versus manifest or attract. If you put those two in your head, here's the difference. Manifest and attract, you do this. Okay, universe, I'm waiting. That's manifesting and attracting.

Setting a goal and achieving it, creating or building, you know what you do? You work your ass off. there's action. And this is the number one thing. All these, I don't want to call them frauds, because I know most of them. By the way, I've had dinner. You know, we've been up each other's homes and we know each other and we kind of kid. But if you think you're going to attract into your life money or manifest money, you're really in fantasy, you know, welcome to Fantasy Island. Look, on Sunday, I go to California. I'm going to be with 35 guys for a week. We're at a retreat together. We hang out together. The collective net worth is over a trillion dollars.

That's a lot of money. These guys don't manifest anything. They don't attract anything. They build, they create, they set goals and achieve them. They do it through action. Yes, through mindset. Yes, through attitude. That has to be there.

But unless you also include the action and the drive and the inspiration and the enthusiasm and the motivation, unless you can't wait to get up in the morning because you want to start doing what you love, which is building your empire. And when you get knocked down, you don't care. It's like, really, really? This thing didn't work? Really? You haven't seen me in action yet.

And you have this type of attitude. This is the aggressive. It's like, no, I'm fighting back. What do you mean the banks closed our accounts? What do you mean, Stripe shut us down? We can't process credit cards. No, no, no, no, no. This isn't, no, this isn't happening.

They haven't dealt with me yet. This is the type of attitude that winners have, whether it's a winner in sports or a winner in business. They love the battle. They love the action. They love the game. They love it. And when you are in this manifesting or attracting mode, you're like this timid little dove in the corner going, you know, oh, please God, give me, you know, universe, give me. It's not going to happen.

And it doesn't. Again, just look at people that have achieved, not a million dollars, a hundred million or more. It's a different dynamic. And when you're talking about the love and the passion, is this connected to what Napoleon Hill are called a burning desire? That's correct. If you look in Napoleon Hill's book, Think and Grow Rich. Now, the predecessor to that book was a series of articles that he actually published in magazines. people didn't know that. It's called The Law of Success, and he had 15 lessons. Then he added one.

There was 16. Then he put it into a book called The Law of Success and 16 lessons. But originally, they were articles. Just like John Paul Getty, J.P. Getty. When Getty had a book called How to Be Rich, originally it was articles. Same thing with how to be an executive. Originally it was articles actually in Playboy magazine that they, that they, that they pulled out over the months and then put into a book. But in Napoleon Hill's book, and remember Napoleon Hill, he wasn't giving you his ideas. He was sharing what he was taught by Andrew Carnegie at that time, the richest man in the world, J.P. Morgan, Henry Ford, Firestone, all the richest people, Thomas Edison, all the richest people on planet Earth told him this is how we created this wealth. He was really a journalist and a researcher. He collected the data and

put it into a book, they reviewed it to make sure it was accurate and signed off on it. Henry Ford, by the way, went ballistic because he didn't want all these secrets revealed, because he said, if people start applying this, who's going to work in my factories? That's what he said. But in that book, the simple formula for success was define your dream and get a burning desire for its achievement. Okay. But if I ask people, how do you define your dream? What does that mean? Very few people know what that means. Most people don't know that that means you have to have it written down. That means it has to be specific. It has to be clearly defined. That means you have to know exactly your target, your goal, your objective, what you want, as well as your own name. But, Simba, I get people all the time.

We do calls and I'll say, what's your name? They'll tell me the name. John Jones. Where do you live, 112 Main Street, Charlottesville, Illinois, 60105. Great. What's your phone number? 224, 13, 13, 13, 13, one three, one three, one three. Great. What do you want? Well, fail, fail, fail. Put the dunce hat on him in the corner. Everybody laugh at him. He's the dunce. He's the dummy, right? I go, what do you mean you have to think about it? You didn't think about your name, your address, your phone number, but you have to think about what you want. When you talk to winners, people that make a lot of money, and you ask them, what are you, what's your goal at the current time?

Instantly, they light up like a Christmas tree and they go, let me tell you. And they know exactly what they're shooting for. You can't hit a target that you can't see. And you can't hit a target you don't have. So you have to clearly define your dream and you have to have it written down. Then Napoleon Hill says, you have to have a burning desire for its achievement. What the hell does that mean? Most people don't know because they think, well, if I really want it, you know, am I putting

out lack into the universe? You know, I read these books and it says, if you really want, want, want something, that means you don't have it. And the universe is going to make sure that it provides you circumstances, situations, events, conditions, and people so that you're always wanting, wanting, wanting, and never having. Well, that makes sense on paper, but that's not really how it works. Because what happens is there's a cycle. And the cycle, which is not in any book, is this. And if you're watching, write it down. This is the cycle. Number one, first, and you won't find this in any book,

what is it that you don't want? What is it in your life that you absolutely 100% will not tolerate anymore? Is it that crappy car? Is it that crappy house you live in? Is it the fact that all your credit cards are maxed out? Is it that you can't go to the restaurant of your choice? You can't go on the vacation of your choice. You can't give the kids the presents you want to give them for holidays, birthdays, whatever. You can't do the things you want to do. Is it you can't quit your job that you hate and you hate your boss? But are you fed up with the fact that you don't have the financial resources to do the things you want to do? What is it clearly that you absolutely will not tolerate. Now, most people don't even know that because they've got complacent. And they bought

into the book that says, you have to go around all day long being thankful, grateful, and appreciative. Oh, really? Okay. So let me get in my crappy car and go, thank you, God. Thank you, universe for this crappy car. Thank you. Thank you. I'm so grateful and appreciative. Well, why would God give you a new one? Because you're so happy for the thing you're driving now. You have to say, I'm sick of this. I am not going to take this. anymore. Now, you can't live with that anger. You can't live with that pain. You can't live in that state of hate because then you're going to get more of it. So that's true. But you have to start there. Remember Rocky, do you ever watch any of the Rocky movies, you know, the boxer Rocky? Okay.

It was the one with Clubber Lang, which I loved. So Rocky's coming back and he decides he's going to, first he gets knocked out by Clubber Lang, who is Mr. T. And then he comes back for the rematch. And he's in the first round. He's in the corner. And Clubber Lang, Mr. T, is beaten the crap out of Rocky. And Rocky is not throwing punches back. And the two corner men are screaming at each other. And one says to the other guy, what the hell is Rocky doing?

He's getting killed. And the other guy goes, no, he's getting mad. That is so powerful. There was a great motivational speaker who didn't make a lot of money in his life, but he was a great motivational speaker. His name was Jim Rohn. Did you ever hear of Jim Rhone? He was the guy who trained Mark Hughes in Herbal Life,

and he was one of the top trainers in the beginning of herbal life. And he's spectacular. He was really, I love Jim Rohn. Jim Rone was the sweetest person when he talked. He was just sweet. And you loved him. You want to give him a hug. He's great.

But he said this, which you'll never hear a Jim Rone fan ever mentioned. Jim Rone said, the number one emotion that you need to have if you want to create the life you want, he never used the word manifest. If you want to make more money, if you want to achieve your goals, is disgust. You have to find something in your life that disgust you. Because unless you have disgust, you'll never get a burning desire to achieve something. And this is why when Napoleon Hill said get a burning desire for its achievement,

how do you get that burning desire? There's two things that happen. Number one, you have to find what discuss you, what you will not tolerate anymore, what you're not, what you're fed up with. That's number one, but you don't live there. And when you're in that state of, I'm sick of this, I'm sick of this car. I'm sick of looking at my credit card bills and they're all maxed out. I'm sick of having to, when I go to a restaurant, I can't read the menu from left to right. I have to read it from right to left. Let's see, what can I afford? I'm sick of it. Unless you find something that you're sick of, that's number one. And from that spot, that's when you clearly define what you want. You see, you contracted all this energy. You're rocky. You got mad. And now you know what you want. I'm going to beat the crap out of this guy. See, it's from that point. That's where you can clearly define what you want. So the second step is you have to clearly define what you want and write it down. Now, the formula, which we hear Arnold Schwarz, Snaker talks about it on this Netflix documentary, in great detail, by the way, is you have to see yourself in your mind's eye in possession of what you desire, that clearly define goal.

And you have to feel right now as if you would feel if you were actually in possession of it. So a clear picture and feeling. Now, if you're feeling right now like you actually had what you want, are you angry anymore? No, no, you're feeling good, right? I get the Ferrari, I get the Rolls Royce, I got the money, oh my, my, you know, I get, you know, a million dollars cash in the bank. All the things you desire, you actually imagine that it's real. You're not angry anymore.

You're not pissed off. So you don't live in that state. You now transfer it. And now you're in this beautiful state, this happy state. And that's the vibration that if you want to use the word attract or manifest, it's going to go out into the universe. But what that vibration really does, if you did this formula properly, is it motivates and inspires you to action to actually do something and make it happen.

So you get motivated. And this is the indicator if you're doing it right. If you're doing the formula right, you will be insanely motivated to action, to actually making it happen. You can't go to bed at night. You're up at 1 o'clock in the morning and your wife is going, when are you coming to bed? Honey, I am just working here.

I'm getting some stuff done. I'm so, I'm not tired. You know, it's like, guys do that with their trains. You know, I'm building my train set. You know, I'm building my model. I'm, you know, doing, I'm shooting pool or whatever their passion is. They can't go to sleep because they love it. And, or, you know, I like to fish.

We can't wait to get out of bed at 4 o'clock in the morning to go fishing. Or if you're a skier, you can't wait to get up early and hit them, be the first person on the slopes. So whatever you love, you can't wait to get out of bed. So not only do you not want to sleep, but you can't wait to get out of bed the next morning. because you can't wait to start taking action toward the achievement of your goal, your objective, what you're trying to attain. So that's the thing. Now there's a little magic trick at the end.

There's some magic waffle dust. And that is this. After you do that, after you see yourself in possession of what you want and feel now as if you actually were an entertainment of it and you're feeling so good, this is when you have to release attachment to the outcome. It's the magic. It's called Letting Go. It was a great book by Dr. Hawkins about it called Letting Go.

It's surrendering. Esther Hicks, who wrote some great books on the Law of Attraction, she calls it the allowing. So you have to allow. And this is when you say, but you know, if none of this stuff happens, if I don't achieve any of my goals that I'm seeing myself in possession of, it's okay. It's perfectly okay. And when you say it's okay, you maintain that state. So you've released attachment because now what you've done magically is you said, I'm going to feel the same way as I would feel if I actually had that stuff, even though I don't.

And this is the magic. This is the secret ingredient. If you can feel right now like you would feel if you had what you want, even though you don't have it, that's when you'll get it. Because that's when you'll be motivated to achieve it and you'll have no fear of it not happening. you won't be putting out a vibration of lack because you'll actually have a vibration of having this as you're attaining it because once you fear that you're not going to get it, now you have that vibration of lack and it's not going to manifest, that wanting and it's not going to manifest. So this is the little secret ingredient there.

If people do that, that's when they start. Now, by the way, that's the summary because there are actually 40 points to a, a mathematical algorithm, which I was taught. By the way, I did not invent any of this. I was taught it when I was very young back in the 70s. I'm an old guy, by the way. I was thought this in the 70s by people who are stupidly wealthy. And they taught me this 40-point algorithm. And I applied the algorithm, not with perfection. We're never perfect, but you don't have to have it 100% perfect in order to get results. You just get better results the more accurate you are with the application of the 40 points of the algorithm. And then people start seeing magic happen in your life. But not just the attainment of

stuff, but their sense of who they are. That's the most important thing. You see, most people do this Simba. And anybody who's watching, you know this. This is what you say. And you're going to be bobbing you. You're going to say, yep, that's me. Watch this. This is what everybody says. When I pay off all my credit cards, then I'll feel better. When, when I make $150,000 a year, then I'll be happy. When I get into a relationship, then I'll be really, really happy. Not now, but only when I get into a relationship. Until then, I'm miserable. You'll never have a relationship. You'll never pay off your credit cards. You'll never make 150 grand a year. You can't say when something happens, then I'll feel this way. You have to feel that way now, even though you don't have it,

and you have to release the attachment to it actually ever happening to say if it never happens is perfectly okay. When you release the attachment, that's when it happens. You're searching, you lose your keys, and you're looking and you're looking and you're looking, and finally you give up, you surrender. You go, they're gone. I don't know. And then an hour later, you find them. And you say, and here's the phrase, when I least expected it, it happens. happened. Please write that down. Study that. When you least expected it, that's when it happened. That means when you totally surrendered and let go to the outcome. When you were completely detached from the outcome, you had no fear. You didn't care anymore. That's when the universe will open.

And if you want to use the word manifest or attract, that's when it starts to work. Amazing. One of the other concepts you talk about is specific brainwaves, particularly the alpha data frequency, which you call the billionaire frequency. How does that connect with what you've just shared with us? Yeah, mindset, we call it mindset. You can call it attitude. You can call it positive thinking. Some people use the word belief. The brain is both a transmitter and receiver of frequency. Now, that's not me saying it. That's every scientist on the planet. Every neurologist, every, you know, neurological specialist, neuroscientists, they all know that the brain broadcasts and receives frequency. They put those frequencies into five categories. Gamma,

beta, alpha, theta, delta. And they each have different effects on the universe. Again, this is what scientists tell us. if you broadcast in beta, the universe doesn't get affected very much, and it doesn't affect other people's brains very much. This is called the slave wave or the Harvardy wave. Most people, if you put a little helmet on where you can monitor the brainwave frequencies like all day long while you're waking, and we've done this. You know, you put it on a bunch of people.

And it's random people. The scientists don't know. We're doing a test. We have people here and they put them on. and I said, okay, the first person tell me about their brainwaves. 80% of the day they're in beta. Okay. Well, his income is 50 grand a year.

How about the next person? Well, this guy is 80% of the time. It's right in between alpha and theta. Yeah, well, he's a billionaire. 100% of the time, that's true. So when a person is broadcasting on the beta frequency out of their brain, their income is always low. And they're always miserable and angry and pissed off.

They're not nice people to be around. Then when people are in the billionaire brainwave or the wealth wave, which is right in between, it's right at the top part of theta and the bottom part of alpha. There's that little band there. That's really the billionaire brain wave or the wealth wave. Those people manifest and create a tremendous amount of stuff. Now there's another wave called gamma, which is the top one. And when somebody says, this guy is 80% of the time broadcasting in gamma, I go, yeah, well, he's a monk.

He has no money, but he doesn't care. because he's just, you know, in bliss. Okay. So if you want to be a monk, then broadcasting gamma, you're going to be a poor person, but you won't care. You might forget to bathe or, you know, eat, but you'll be very blissfully happy. Some people will call you crazy. You might get institutionalized, but you'll be happy, even in an institution. Nothing's going to mess up your day.

But if you want to make a lot of money and be happy at the same time, then you want to broadcast at the low end of alpha, the top end of theta. question is how do we do that, right? How do we actually do that? The answer is if you do the steps in this, in the algorithm that I talk about in the book that I was taught, you're going to be training your mind, you start controlling your mind to get into this band. And I'll give you an example of one of the things in the 40-point algorithm that helps put you in this band. It's called dream building. A dream building is a very specific thing that all wealthy people do and poor people don't do. So here's the concept. The concept is this. I'm with a group of people. And by the way,

I'm with a group of people in a, in a 65 million dollar mansion, a friend of mine has that he lets me stay in when I'm in Beverly Hills. So in the mansion, I can't mention the people that were there. There's a couple of us staying there in the house. And I invited some of my friends over and we're talking. And I said, you know, we need to get a plane. We need to get a private jet. They're like 35 million bucks. And one guy says, this is what he does. Why don't we talk about that when we have the money and can afford it? And I said, get out.

He said what? I said, get out. I says, you're negative. I says, you know the rule. You went around me a long time. You don't wait for the money and then start dreaming. You have to start dreaming and then the money comes. So if you imagine there's a little circle right here, and this is your income.

And you have this big circle, these are your dreams. What most people do, like this guy, is they go, all the dreams I want, they don't fit into my money circle. So I'll only think about stuff that fits in my money circle. That's what everybody does. Successful people expand the possibilities. They don't look here. They're focusing on the dreams. And by focusing on the dreams, guess what happens with the money circle?

It has to get bigger so that the dreams fit in. I go, look, I'm not saying we're going to buy a plane. today. I'm going to say we're going to talk about it because then the universe will give us the money so we can. If we don't talk about it now, the universe will never, you know, give us the opportunities, the situations, the events, the conditions, the, you know, things that we could potentially do to make that money. But we have to start dreaming now. So dream building is a very critical aspect or exercise or process, really. It's really a process that you have to do because what it does is it actually makes you a bigger being. It expands your atheric field and it makes you bigger and bigger and bigger.

And what it is, it's like stretching a rubber band. You stretch that rubber band and then when you let go, it never goes back to its original size. It's been permanently improved. Just like stretching your muscles. You start stretching your muscles and then you stop. It never goes back to the original or you're building muscles with weights. They get bigger. They never go back to the original. They're always bigger. So when you expand your dreams, like big, big, big, big, big, then you go back to reality and go, okay, what's my next logical step? What's my target? All of a sudden, going from 80,000 to 150,000 seems real easy because you would just dream

me in about $5 million a year. So if you're dreaming about $5 billion a year and now, and you're looking at Rolls Royces and Ferraris and you're looking at private jets and you're doing all this dream building and you're seeing other people that are just like you buying that stuff with cash. Oh, yeah, I'll write a check. If they can do it, you can do it. And you start thinking, that person's no different than me. She's no different than me.

He's no different than me. If they can do it, I can do it. And you start expanding and go, all right, well, I'm making $80,000 a year. My first goal is $150,000. All of a sudden, you think, I can do that. That's easy. Where a day ago, when you thought about going from $80,000 a year to $150,000 a year, you're going, well, that's a big jump.

That's a, I don't know about that. All this doubt comes in. So the concept of expanding and dream building puts you in that wave. It's called using your imagination. When we were kids, we had vivid imaginations. As we got older, we stopped being creative. We stopped using our imagination. We stopped fantasizing.

So the point is, in order to help train the brain to get into that billionaire brain wave or wealth wave. Call it the manifesting wave, prosperity wave, whatever. Do some dream building. That's just one of many things you can do that helps the brain get there.

It's really using your imagination. There is a warning. And the warning is, and actually Gordon Ramsey, you know, Gordon Ramsey, the big chef, he said this. He said,

you have to have a dream, but you can't live in a dream world. Because otherwise you're delusional. So after you do the dream building, then you have to come back to reality and go, okay, where am I at? What's my next logical step? What's my target that's big enough to excite me, but small enough that I know that I can do it if I put enough effort in? Let me set that as my target. I'll give everybody a phrase here and write it down.

It's very powerful. It's go as far as you can see. And when you get there, you'll see further. I love that. And I'm just thinking when I learned about the concept of dream building from your work, One of the examples you provided was if you want a car, go and drive that car and actually experience it. And what was interesting is I was happy with my Volkswagen Jetta for the long time. It's a great car. It's a great car. But when I went to drive that Audi and then I came back into my Jeter, not only was I more

inspired but also talking about the negative emotions. Like I was like a little bit, I'm like, oh, I can do better than this. Like with my touchscreen. read and those emotions that we're talking about earlier too became activated because I'd experienced something that is different. And so just thinking about like how that also helps change your emotions and not be too comfortable with where we are. That's exactly correct. And that actually leads right into another element or another point in the formula or in the algorithm, which is something that you don't read about, again, in any book, look, you know,

again, I know most of these guys that do the big seminars that have the stuff on YouTube and Mind Valley and all the different, you know, things out there and I know, I know them. And I know the real people, by the way. I was just on Gaia in Colorado. And when I was there, they were saying, you know, you're kind of unique in the fact that you've actually made a lot of money in real business. And now you're teaching. It's different.

But number two, you're the same. person, Kevin, on camera as opposed to off camera. And that's really rare. I said, yeah, I know, because I know a lot of these men and women who are out there because their business is motivation. But when you read all this stuff, they know about success. They just don't know success. So what happens is they give the sound good advice, but they can't drill down deep. So here's a concept that nobody talks about in any book. But it's really probably the greatest money-making secret of all time. It's been employed by 100% of people who make huge amounts of money, and that is association. Your income is always going to be the average of your five best friends.

You, as a person, are going to be like the people you spend the most time with, physical time. You're going to be like them. You're going to think like them, talk like them. You're going to have the same mannerisms as them. At a friend of mine from Boston, Massachusetts, where we, we say, Pak the Ka in Harvard Yard, okay, Boston accent. He went down for one semester in school in North Carolina. He came back after just one semester where he was hanging out with people from the South every day for just one semester. And he came back and he didn't have a Boston accent anymore. He had a southern drawl.

He said, y'all. and we said go back to North Carolina. But the point is you become like the people you associate with. And our parents told this list, you hang around those criminals, you're going to turn out just like them. Well, that's true. So if you hang around all those successful people, those winners, those champions, those people who have goals and dreams, those honest people, those hardworking people, those ethical people, you're going to turn out just like them too. You start hanging around with a bunch of Christians, you become a Christian. You hang around with a bunch of Muslims.

You want to talk about Islam. You hang around with a bunch of Hindus. All of a sudden, you're going to temples with Krishna and Shiva and so forth because that's who you're with all the time. If you hang around people that have goals and dreams, you turn out like them. If you hang around cigarette smokers, you start smoking cigarettes, you hang around drinkers. You start drinking more.

You hang around pot smokers. You start smoking pot. Look, this is not magic. This is the way it is. You have to be in the same physical location of people that you want to be like. You better be hanging around winners, champions. This is why in sports, when you have a locker room and nobody in that locker room has ever won a championship, that team doesn't win championships.

All of a sudden they bring in one guy who has three Super Bowl rings, and that one guy's energy changes everybody's energy in the whole locker room. Because now they're hanging around a champion. And that champion's energy is stronger than all those losers' energies combined. And they start looking at him or her. And they're like, and they start changing because they start seeing how that person reacts to adversity. How hard they are working out in the gym. You look at these guys like Tom Brady or whatever, they're the hardest working guys in practice.

The guys who don't win, they're the ones who are taking off early and coming in late. Isn't that interesting? So when you start hanging around winners, you start acting like them, talking like them, thinking like them, therefore vibrating like them, putting out frequencies like them, therefore the conditions around change. But the work ethic is really the way of speaking. I'll give you an example. So I'm with a guy and he's hanging around all his people that make no money and he gets a contract. And he does this all the time. He gets the contract and he says, well, there's a paragraph here I have a concern with.

I says a concern. Yeah. I says, you know, concern, if you look that word up at the dictionary, that means you're very afraid. If you have a concern, that means you have fear. So you're putting out fear right now. That's not a good vibration to put out. Let me tell you what a winner does. Winners don't have concerns with things in the contract.

A winner would look at that same thing, and you know what he would say? He'd look at this and go, there's something in this paragraph I think we can make better. Because a winner takes charge, takes immediate control. Big difference. I mean, it's like night and day. The same exact paragraph, if I would look at it, I'd call the guy up and say, listen, this paragraph six here, we can make this better. I don't say I have a concern. I'm taking charge.

I'm exhibiting leadership energy, positive, creative. I'm not waiting for manifesting anything or attracting. I'm creating. See, it's the act of creation. That's what we are. We are creative, awesome beings that have the power to create the life we want and create our own reality, not manifest. That's Merlin the magician. Okay.

We're not, you know, okay, and that's fantasy world. Okay. We are creators. We're not saying, we're not saying hocus pocus, abracadabra, and now I'm going to pull a rabbit out of my hat. No. We're saying, I'm going to build a rabbit farm and you go out there and do it. That's the difference. And thinking about the examples that you are sharing, because I'm thinking of someone who's listening to this information, becoming more positive, starting to apply some of the thought patterns and behavior, but the environment is negative.

The people around them pull them down. And so they're able to get those moments of feeling inspired, but anytime they go to their friends or family, they feel, they go back to their default pattern. Are there anything that they can do to keep thinking positively and doing positive? Is it just changing environment? You know, losers are always good at one thing, making excuses. There was a great scene in the movie The Godfather. The singer, Johnny Fontaine, comes to see The Godfather. And he comes onto the Godfather, and he's going, Godfather, I wanted this part in the

picture and then I'm going to give it to me and my voice is weak and I don't know what to do. What should I do? I don't know what to do. And the godfather jumps up and slaps him and goes, you can act like a man. And it's hysterical, but it's true. It's like, stop whining and complaining and take charge. Fight back. Look, I grew up in Lynn, Massachusetts, a blue collar town.

My dad was a union welder. Everybody I knew was a union carpenter, a union. electrician, the postman. We were all blue-collar guys. None of us went to college. None of our parents went to college. And everybody was negative. When I had a book called The Power Positive Thinking, and some of my friends saw it, they made fun of me. Ha, ha, ha, ha, that's the positive thinking guy. Ha, ha, ha. Don't tell me that you're surrounded by negative. I was surrounded by negative too. What makes you think you could do that, Kevin? You're not that smart. You're tongue-tied. You stutter. You don't have a high IQ. What makes you think you could be successful? Ha-ha-ha.

Oh, here's the rich guy. He's going to be rich. He's going to be rich. Ha, ha, ha. Oh, he's going to start a business. That's what I grew up with. So don't tell me about your around negative people. You can do one of two things.

You can be a victim. Or you can do what winners do. You know what winners do? They listen to that and they use that for motivation. I used to grip my teeth and walk away and I would say, you're going to eat them words, baby. You're going to eat them words. It happens in sports.

you're playing a match and the guy starts, you know, sharking you, we called it, or talking crap to you, right? So they start talking stuff, you know, you're weak. You're a loser. You can't, you know, I'm dominating you. And then a guy goes, really? Okay, just come on. Try to go to the basket.

Let's go. You haven't seen anything yet. You use that for motivation. That's what Michael Jordan did, by the way. Michael Jordan used to actually create these negative scenarios that didn't even exist just so he could get motivated. It's in the documentary on Netflix called The Last Dance. When you listen to how Michael Jordan used to think his mindset, how he dealt with adversity and how he created adversity to motivate him. He created it. He goes, yeah, this player, he said this to me. He talked,

you know, crap to me, blah, blah, blah. And I said, I'm going to beat him. And then he goes, and I destroyed him in the next game. And then he says, but none of that really happened. I just made that up in my head so I could get motivated. He really didn't say anything bad about my mother or anything. He just, I just made that. I kind of had to make something up in my head so I could, you know, get mad at the guy and, and use it for motivation. You hear it right there coming out of one of the greatest athletes of all time is using

that motivation. So if you're surrounded by negative people, use it as a tool. Don't, don't say, oh, I should be around positive people. Look, yeah, it's nice to be, have somebody patch on the back. But that's not reality. Reality is we are surrounded by people who are trying to steal your dream. They're trying to put rats in your head. Why would you let them?

If somebody knocked on your door, hi, I have a bag of rats. I'd like to drop this in your door and I have some trash. Can I bring this into your house? Would you say, oh, sure, come right ahead. I don't know. Yeah, okay. Oh, I got rats in my house. I got rats in my house.

the guy came to the, no, no, you'd punch the guy in the nose and go, get the hell out of here. That's what you have to do in life. If somebody starts to try to put rats in your head, try to steal your dream, effectively punch him in the nose in your head. I'm not promoting violence, but you, but you have to say, no, I'm not taking this. No, this guy is not stealing my dream. I'm not letting this thief steal my dream. And you say, I'm going to, I'm going to make him eat those ones.

words. And I'll tell you an interesting story. There was one friend of mine named John who used to always laugh at me and try to steal my dream. And I didn't say anything because I couldn't. I didn't have any money. I was just starting off. But I said, you're going to eat them words. A couple years later, I'm driving a brand new Corvette paid for cash. This is when 1984, I know the year. This is when cell phone service just started. And I had an NEC phone in my car. Costs $3,500 back then. And the phone bill each month ran about 4 to 6,000. This is in the 80s. So that's a lot of money.

But I had lots. And I had that phone. I'm driving down the road. I call up my buddy. And I go, hey, it's Kevin. Oh, I haven't talked to you in a while. No. Where are you?

I'm calling you from my car, my brand new Corvette. How's Kmart? Because he was working in Kmart. I'll tell you what. success is the best revenge. And just sharing everything, you're talking about the words you use to motivate yourself, the words that other people will use, you talk about the powerful words, both internally and what we say, that they are not just descriptive, but generative.

Could you tell us the power of words, both in our internal dialogue and when we are speaking to people? First, I'll be telling you the reason why it's so critical to one of the points, one of the 40 point algorithm for creating what you want in life. Have you ever listened to your voice on like audio? You know, you recorded yourself and then you listen. And when you listen to yourself on audio, it doesn't sound like you, right? It doesn't sound it.

It's like that's not how I sound. Because I talk and I hear myself every day. I don't sound like that. Well, guess what? That's exactly. Yeah, yeah. When you record yourself and you listen to the recording, that's exactly what everybody else is.

hearing. But why does it sound different compared to when you talk and you hear yourself speak? Because when you talk, sound comes out of your mouth and it vibrates in the ear. The eardrum then takes that signal, puts it into the brain. But 90% of the sound is coming through your vocal cords and going through bone into your brain. That's why it sounds different. When you listen to the recording, you're listening to 100% of it through your ear. But when I'm talking, I'm 90% of it's going through and vibrating my whole head. It's vibrating every bone in my skull. And that's putting that bone into the universe. And it's also vibrating in my teeth, which are crystal. And they're actually like massive transmitters into the universe. So when you speak, you are virtually creative.

You are hung by the tongue. You are snared by the words of your mouth. What you say is what you get. The tongue is a creative force. Be careful with your words. Watch your words carefully. This is scriptural. You're anybody who follows different religious traditions. You can pick up the Quran, the Bible, New and Old Testament, the Vedas, the Ramayama, the Mahabharata, which the Bhagabhadeghita is a part of, any of these. And many, many more, they talk about this at great length. And then neuroscientists, neurologists talk about it today. Dr. Shad Helmstetter wrote several books on this. What do you say when you talk to yourself? But this is the mechanics. Every time you open your mouth and say something, it is creation. It is so powerful. So watch what you say. This is what people say. They go,

I'm so unlucky. Well, that'll never work for me. Right? I mean, I'm very forgetful. I'm terrible with remembering names. I mean, the stuff that comes out of people's mouths. It's like, really? Really? You know, I have a program at my house. It's called the fly on the wall program. People get to come to my mansion and they live in my house. I give them one of the beautiful suites. And for 24 hours, they're living in my house and they're shadowing me. They're fly on the wall. They can't talk to me until the end, then they can ask questions. But for 24 hours, they're just shadowing me and watching me throughout my life, throughout my day. And if I'm going some pace they hop in the back of the Rolls Royce or, you know, one of the other cars I have.

And we drive here, we drive there. They see me in meetings. They see me do whatever. If I had a fly on the wall, they'd be sitting over there watching me do this. And at the end, I always say any, any observations. The number one thing that people always say is, I can't believe how much you talk to yourself all day long. And you're motivating yourself, you're giving yourself a pep talk all day long. The words that you say I hear were like, I'm so good. I have a great memory. I'm so efficient. I mean, everything always works for me. I'm so lucky.

I mean, those are the things that come out of my mouth all the time. Constant positive affirmations, you can call it, but it really is creative words into the universe. I'm speaking into existence that which I desire. People say, well, are you not acknowledging what is? Oh, no, I fully acknowledge what is. but I also acknowledge what is yet to come. And that's the difference.

You only acknowledge what is, or you bury your head in the sand and don't even acknowledge it. But you're missing the second part. You're not acknowledging what is next, what could come. Maybe not, maybe it won't, but you're not even acknowledging

what the possibility is. And I always acknowledge, and this is what winners always do. They're always acknowledged, the possibility, what could happen, what the next logical step could be. And this opens up the probability of that possibility actually happening. And how does this connect to writing? Ah, you know, there was just an article, by the way.

It's in, I have a file. I don't know how many files are like this thick each. It's called Kevin was right. Kevin was right file. Because I say something in the media always, ah, you know, there's no documentation or substantiation 10 years later, it's all scientifically proven. Because I'm ahead of the curve. I can see into the ether. I can see the energy. And even if the study isn't concluded yet, I can see what's there. When you take your phone and you take two

thumbs and you start typing stuff in, there's like only two little parts of the brain that kick off. That's it. That's why you can't remember anything. Now, if you sit in your computer and type, let's see you really know how to type and you type. A few more kick in, but you still can't remember what you type. If you take a piece of paper and you print, 100 times more neuro pathways get activated so you can remember more. But if you actually write in cursive, it's almost like the whole brain lights up like a Christmas tree,

and therefore you can write better and remember better. And if you use white paper and a pen with blue ink, the colors, because every color puts out a vibration, as we know, without a frequency, affect the brain the most positively and the most balanced way so you remember better. And so you have had a full life, a life that has had many adventures, many ups and downs. How have the principles in your book held up through some of the darkest periods? One of the things, like you just call it a dark period.

Some people say, how did you deal with adversity? And I said, well, I don't know how to deal with adversity because I've never had. had any adversity. And they don't know how to deal with dark periods because I never had any dark periods. I go, what are you talking about? You're in prison for almost nine years for nothing. You were held in contempt of court because you wrote a book that exposed the drug companies. And then they took everything away from you and all this stuff.

What do you mean you didn't have adversity? That was an adversity. That was a fun adventure. I loved that. So I don't know. I haven't had any adversity. And people don't grasp that. There's no such thing or good or bad news.

It's just news. People don't grasp that. When we were kids on a weekend, we would, you know, get, we'd get into a car crash. We'd get chased by the cops. We'd get drunk, fall down a flight of stairs, you know, get beat up by a rival gang. And on Monday we go, it was the best weekend, man. I crashed my car, fell down a flight of stairs, threw up all over myself, you know. It was so much fun, right?

So everything that happened in your life, you looked at as an adventure and an experience. Well, when you know how to control your mind, which most people don't, they have uncontrollable and irrational emotions. When you know how to control your mind, then you can look at anything and put it in whatever perspective you want. There's an old phrase, right? You know, you're going through a bad time. You lost your job.

You got into a car crash. You didn't have insurance. It lapsed for a day. And now you're screwed because you're getting sued by the other guy and you have to pay. and your boyfriend and girlfriend just left you, and your dog got hit by a car. I mean, it's just like a bad, it was been a bad week. And somebody will say to you, someday you'll look back at this and laugh.

We've all heard that phrase. And it's true. We go back in our life at these catastrophes, these terrible times, and we kind of laugh at them now. Well, since we know that's true, why wait? When you're going through it, just laugh now. And for someone who's tried everything, so they've tried affirmations, vision boards, prayer, journaling, yet they still feel stuck, what is missing? Because I think I've heard you say that if you're not getting what you want, there's only two things.

And they are not vibrating properly. We're doing something to block. Yeah. If a person, well, here's what happens. I've dealt with a lot of people, right? And so I'm doing everything you say. Okay. Have you written down your goals?

Well, I haven't done that. So the first thing is you're not following a recipe. I'll give you a quick story. When I was a kid, I saw some cooking show, and this particular person was a baker, and they made some cake in the shape of a butterfly. And I'm like, this is awesome. Now, my mom was from Italy, so she was a spectacular cook, but she wasn't a baker. So I said, Ma, I want to go get this book on how to make these animal cakes and stuff.

Can I? Yeah, okay, fine. So I got the book, and there was the butterfly. fly cake. And the first thing I did was I read the entire recipe and all the instructions. I read it first. I had to get a dictionary and actually look up some of the words because they didn't know what they meant. Then I said, okay, let me find the equipment. So I went to my mom and said, mom, I need two square pans. Here you go. Okay, mom, I need, it says here, she goes, here. I go, ma, this says all purpose flour. She goes, there's no difference.

I go, well, if there wasn't a difference, then why didn't they say use any flour because there's no difference? It doesn't say that in the instructions. It says, cake flour. She goes, I don't have any cake flour. I goes, you need to go buy some cake flour. She's like, okay, I'm going to go buy some cake flour. So then it says unsalted butter. I need, I need some butter.

I go, my, this is salted butter. The recipe says unsalted butter. She goes, there's no difference. Yes, there is a difference because otherwise there's. would have said you can use unsalted or salted, but it doesn't say that. The instructions are very clear. So this is the point. The point is most people don't follow instructions. When I made my cake, all I did was follow the darn instructions exactly. And then I came out to my family and I had this butterfly cake and they're all like, oh my God, you're a genius baker.

Of course, my uncle says, you'll make somebody a good wife. Right? Negative. Negative. Right? I go, you don't get any cake. You don't get any cake. But that's what I but see the difference I didn't I didn't get upset. I fire back. You get no cake. No cake for you. This is before there was no soup for you. There's no cake for you.

So my aunt says I could never do it like that. I could never do that. I go, yes, you can. No, I could never. I go, can you read because I got a recipe book. If you can read, you can do it. All you have to do is read the instructions as far. It's not hard.

All you have to do is follow the instructions. I can never do it. I goes, Auntie, I'll come over your house. We'll do it together. Okay, great. Because I would like to do it. She says, I just know I won't work for me. I go, I don't understand why you would say that.

Just follow the instructions. How can you mess up? So I go over our house and it says, we need two eight inch pans. She pulls out two pans. I goes, Auntie, these aren't eight inch. They're six inch. It's the same. I go, it's not the same.

I go, you're just like your sister, my mother. I go, you obviously have the same genes because you're both thick-headed. You don't follow instructions. You think everything is the same. She had the same thing with the cake flour, with the salted butter. And then here's the worst one. She gets the bowl. And the instructions said you put the dry ingredients in first and then using a whisk, mix them together.

Then you slowly add the milk in, slowly stirring while you're adding the milk. Then you put in one egg, stir in one egg. Then put a second egg. then put in a second eggs during the second. Okay, that's with the instructions. So what is my aunt do? My aunt puts the milk in first, knocks two eggs. And I go, Auntie, what are you doing?

She goes, I'm putting the ingredients in the bowl. I go, the recipe says put the dry ingredients in first. Instruction. It doesn't matter. I go, well, you know something? I know why you will not make a good cake? Because you can't follow damn instruction. Well, guess what?

People when it comes to making money or success are exactly the same way. They say they're following the instructions, and I can guarantee you they're not. I have people who come over my house as a fly in the wall. They pay $10,000 for 24 hours. And I ask them questions, and they're not following the instructions. When they see me in action do it, they virtually crap their pants. They're like, oh, my God, I don't do any of that. I mean, you actually write everything down.

You know, you actually do this. I go, yeah, I do what I say in the book to do. I'm actually applying it. You're seeing it in action. You just read it. It sounded good, but then you don't apply it or you apply it half. And then you wonder why you don't get the results. If you apply it, the results are there.

An algorithm says, if you follow steps of an algorithm, it always leads to a result, the same result. That's the definition of an algorithm. So this algorithm that was taught to me always, without exception, gives you the result that you want, which is the attainment of your desire. Kevin, for the listeners that want to connect with you that want to get the instruction manual, your book, where can they find you? I do recommend, obviously, people get the book.

It's called Your Wishes Your Command, out of Manifest Your Desires, although I hate the word manifest. You can get it. It's at Amazon, but if you want to find out everything I have, just go to Kevin Trudeau.com. know.com. Everything is available there and we'd love to connect. And what is the one thing you're hoping every listener takes away from this conversation? My mission in life first was to attain a specific amount of success so that people therefore could, would listen. And secondly, and more importantly, a level of enlightenment or self-realization so that people knew that I had

at all, the most important thing. So I have no buttons people can push. Nobody can trigger me. You know, I have a wonderful life. I wake up. I love my life and I love being me and I go to bed the same way. Okay. I'm awake. Most people are asleep. So my mission is basically to awaken people. And I would say the only real difference between you and I is the size of our dream and time. But really, I'm awake and you're asleep. Awakening people, believe in yourself, believing your dream, know that you can do it. You know, Zig Zigler said it best, you were born to win. You were designed for accomplishment.

You were engineered for success and you are endowed with the seeds of greatness. You have greatness within you. Embrace it. And don't let anyone ever steal your dream. Kevin, thank you so much for spending this hour with us. That was so enlightening, so phenomenal. My pleasure. Looking forward to meet you in person someday soon.

as well. Would you definitely love that.