The Rest Is History - 29. Americanisation
Episode Date: March 8, 2021Has America taken over the world? Did the dollar and Hollywood enable the US to replace the British empire as the dominant international influencer? And is that power now waning? Tom Holland and Domin...ic Sandbrook discuss Americanisation on the Rest is History. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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Thank you for listening to The Rest Is History. For weekly bonus episodes,
ad-free listening, early access to series, and membership of our much-loved chat community,
go to therestishistory.com and join the club. That is therestishistory.com. our star spangles union jack flutters so proud over the dancing heads of the merry patriotic crowd
yeah tip your hat to the yankee conquerors we've got no reds under the bed with guns under our
pillows we're the 51st state of america yeah we're the 51st state of America. Well, so said the British rock band New Model Army back in 1986,
capturing the sense, very memorable to those of us who lived through the 80s,
that America was taking over the world and we were all turning into little Americans.
Well, welcome to The Rest Is History with me, Dominic Sambrick,
and my own little American, Tom Holland.
Yeehaw!
Hey, Dominic. american tom holland yeehaw hey dominic hello so tom are you um do you are you an americanophile
or americanophobe would you say like everybody i'm both i love america i uh of course everyone
everyone loves america america culture but there are times where i feel slightly resentful about
how much i love it i guess that's a hard frame.
I was about to say that's a very British thing, but of course the French,
I mean the French are both, I always think the French are both
the biggest Americanophiles and the biggest Americanophobes.
So they're the people who go on about Anglo-Saxon culture and all this,
but they're also the world's biggest McDonald's consumers.
Yeah, I guess for the French, I mean in the word Anglo-Saxon,
for the French, they bundle Britain in with America. They do, don't they? To a degree, in the word Anglo-Saxon, for the French, they bundle Britain in with America.
They do, don't they?
To a degree.
So it's Anglo-Saxons.
Whereas for us, there's the kind of nagging sense that, you know,
we began it and now they've taken over.
It's a bit like us with sport.
You know, we invent the sports and then everyone comes and beats us.
And slight feeling like that, I think, with America.
It's the slightly staid older brother with the much cooler younger brother, isn't it?
I always think.
Of course, not something you'll be familiar with, Tom.
Yes.
Yeah, that is very much where I am.
That's where I am too.
Okay.
So Americanization.
Do you know where the word Americanisation comes from?
I hope you don't because I want to tell you.
I don't, Dominic, and I'm not interested, so let's move right on.
Go on.
You've obviously been saving it up, bless you.
I have, I have.
So there's a book published in 1902 called The Americanisation of the World
by the British newspaper editor W.T. Stead.
And he basically said the United States is going to replace the British Empire.
And, you know, we're all going to end up speaking American and all that kind of thing.
And of course, he was right, wasn't he?
I mean, we have become Americanized.
I mean, you and I are both of that generation that I think our parents would have looked at us and said,
oh, you're using a lot of American slang. You know, you wear Americanized. I mean, you and I are both of that generation that I think our parents would have looked at us and said, oh, you're using a lot of American slang. You know, you wear American clothes,
you watch American TV, too much American TV, all that kind of thing. And we have to some extent grown up as little Americans, or at least people in the shadow of America, haven't we?
Yeah, because we grew up in the 80s when we were the kind of unsinkable aircraft carrier for for america and so we were
s-trip one so um i think that um after you know after the after the second world war through the
cold war american power military power economic power the cultural power was a kind of crucial
in i mean it was it was both a part of of um of Americanization but it was also served to disguise
the hardness of American power yeah if you were if you were kind of into jeans and coke and American
music then you might be slightly less worried about the large number of American um planes
you know sovereign territory on your own country or um the economic power that uh the dollar
exercises all that kind
of thing and i think that that's i mean that's that that's been a kind of a feature of the
ambivalences towards america certainly since the since the second world war but actually i don't
i'm just interested though the so the word americanization dates back to the beginning
of the 20th century yeah it it's a word that is being applied to something that
existed before that presumably in the 19th century yeah so the take up so actually i think most of
the traffic was one way pretty much one way for most of the 19th century so you know dickens goes
to america um british music hall um goes to america it does come back a bit but but we are the we are
the big the big daddy and they are the
kind of recipients of our culture um but then i think there's a sense probably about around about
you know 1900 or so that um it's starting to come back the other way that we are reading american
books uh we are becoming familiar with cowboys and so on. Yeah, so Buffalo Bill. Buffalo Bill and his Wild West show
coming round and huge success.
And also American heiresses coming over.
Yeah, that's right.
I know that because that's in Downton Abbey.
So it must be true.
And so here's a funny thing for you.
In 1914, T.S. Eliot, who's from Missouri,
is in Oxford and he spoke in a debate
at the Oxford Union, 1914,
so before the First World War, about the Americanisation of Oxford.
And what was he saying?
He said, he was speaking for it, you know, the motion was,
you know, this house deplores the Americanisation of Oxford.
T.S. Eliot was speaking for it, and he said,
we see ourselves as cultural missionaries,
taking the gospel of America out to the world.
I mean, he said it in a teasing way. It's hard to imagine tsl it being that being that funny actually but um yeah
hey guys whoa that's a brilliant tsl impersonation tom i i mean worth the the um the entrance price
for the podcast alone just to hear you do your my my famous cheers april is the
cruelest month way to go guys yeah okay but but what was he saying what was he thinking that
oxford how was he thinking oxford had been americanized uh clothes music you know um
expressions so pg woodhouse's early books have a lot of the mixture of kind of upper class slang
and kind of american slang as well that's one of pg woodhouse's big things and then i think i think
if i'm going to pick one moment that i think marks americanization it's 1927 it's the jazz singer
because that's the first time the al jolson film that people actually large numbers of people
millions of people are hearing american accents and it's from that point in the 20s and 30s that you have i mean you have people discussing this in parliament about the fact that
english kids are using american slang that they are or they're modeling themselves on movie stars
and um with the first british the first british film with sound was done by hitchcock i think
and the way they marketed it they said you can hear
English as it should be spoken so instead of um instead of listening to all this kind of American
timeless marketing phrase yeah well that's why I choose a film based on the quality of the spoken
English um so I think from the 20s onwards I mean it's no coincidence that comes in the aftermath
of the first world war and I think from the 20s onwards, I mean, it's no coincidence that comes in the aftermath of the First World War.
And I think from the 20s onwards, you have this persistent anxiety, specifically in Britain.
I mean, there are different kinds of anxiety elsewhere, but I think we have a very particular anxiety that we have been infiltrated, I guess, by American-ness.
And you have that now when the demand the arguments about the culture wars
and so on that we're actually we've just imported unthinkingly these American ideas and we're
arguing about them and they don't apply to us I think that's true um but I think that that
it's interesting that you know in terms of the culture wars which I think is actually the way
that America is being most influential on us at the moment. Yeah. I'd agree with that.
What's interesting is that that again is a kind of flip from when we were
growing up,
when really it was the right that was very pro American.
Yeah.
All the debate around,
you know,
again,
going back to us air bases in Britain,
Greenham common campaigners,
um,
CND,
uh,
America was seen as the enemy.
Thatcher was disliked, not just for her own sake but because she was seen as reagan's mole yes yeah the the the the kind of the explosion of finance in uh in
with the big bang and everything in london was seen as a process of americanization yeah so canary
wolf you know it had the look of amer, skyscrapers and things like that.
So the sense that Americanisation was a kind of right-wing project,
I think that's now flipped because I think that the debates,
the passions in Britain at the moment are massively coming from America.
So now I think it's the left that's been Americanised.
So we're talking about Anglo-Saxons.
The sense that that is a problematic phrase.
Yeah, the word problematic.
Absolutely, but you're no longer supposed to use the word Anglo-Saxon to describe the period between the end of the Roman Empire in Britain
and the Norman conquest,
because Anglo-Saxon is seen as being an inherently racist,
white supremacist phrase. But that's only the case in America.
Yeah. Yeah, I've seen that. You've been involved in that argument, haven't you?
Well, it's infuriating. It's infuriating because, you know, they want, they say we should use,
you know, early, early medieval England or early English, but it's the English Defence League.
It's not the Anglo-Saxon Defence League. Anglo-Saxon doesn't have that connotations here in Britain.
It's a purely American connotation,
but because it's American academics leading it,
British academics, or some of them,
kind of obediently say,
oh, well, we must abolish this phrase.
And ignoring the fact that, of course,
as we've already discussed,
Anglo-Saxon has a quite different connotation
for the French or the Germans.
So I think that that is
that that's been the kind of the intriguing change is that now it's the left that's been
Americanized I can actually get a kind of strain of suspicion in the on the on the right about
America yeah I completely agree with you and I think that's because it's partly been driven by
the internet hasn't it so that um if you're a sort of engaged liberal sort of academic
intellectually kind of person then you're part of a sort of you see yourself as part of a conversation that's dominated by Americans simply because there are far more of them speaking your language than there are of you. teaching undergraduate courses about white supremacy in America and white supremacy being
a very specific thing to do with slavery and the sort of incomplete legacy of reconstruction at the
end of the Civil War and the creation of these kind of white supremacist regimes in the American
South. And it was a very distinct, specific American thing. And now, now of course white supremacy is a is a sort of concept that is banded
around in a very vague undefined way and people talk about white supremacy in britain and and
european countries and so on and it's not the same thing at all what they've basically done
is just taken an american term and that's true almost all these cultural battles the statue
toppling started in america well i mean some of it started in south africa but a lot of
the the most notable examples are confederate statues in america and people copy effectively
been copying what they see in the states and translating it to the sort of british cultural
landscape and i think that is a big change because that's not something that left liberal people
would have done when we were growing up in the 70s and 80s is it i mean they would have recoiled from the idea of america so so the question is um is this it does
it happen simply because um we speak the same language and so we are prone to think that that
phrases that are banded about in america have a relevance here or does it go further than that is there a desire to kind of be
american um so in a sense the the desire to to feel that you're fighting white supremacy or whatever
here in the way that radicals are in in in america that presumably is kind of drawing
it's part of a continuum that reaches back through people in the 60s being inspired by hippies or whatever, the example of music there, into the 50s through rock and roll.
I guess ultimately, again, going back to the 30s and the 20s through Hollywood, that America just kind of provides the template for kind of, you know, what it is to be cool, to be cutting edge, to be on the zeitgeist.
There is a bit of that.
Actually, a great example, you mentioned the 60s,
is the British protests against the Vietnam War.
I mean, we weren't in the Vietnam War.
But people have protested about it anyway.
Yes.
So that's pure Americanisation.
I mean, that really is just copycat, kind of.
We've seen it, so let's do it in Grosvenor Square in 1968.
Yeah, I think there's also a deeply buried sense, I think,
that America is the kind of fulfilment of Britain.
And that obviously goes back to the 18th century,
when in the US War of Independence,
that America was the kind of summation of the British kind of,
you know, the liberal experience, I suppose, the good old cause of the
English Civil War, that America was the realisation of that, and that we were moving,
you know, we're sort of moving towards becoming America.
But that's also there in France, isn't it? So you have, I'm kind of thinking, you know,
one of the very first, not exactly Americanisation looking to america as as an example there's a
famous meeting in i think 1778 something like that where benjamin franklin is the ambassador to paris
um of the of you know the newly founded american republic and meets voltaire and introduces his
grandson to voltaire and voltaire kind of blesses him in English and basically says yeah America you're great
yee-haw
equivalent
Yee-haw
Voltaire with an American accent this is spiralling off
in directions that I had not anticipated
but there's a sense
I mean kind of just at the right at the beginning that Voltaire is kind of handing over the torch
of the enlightenment to Franklin who is you know the embodiment of a republic before France has
become a republic or anything like that and and the sense that you know it's a new world and new
worlds are good yes it's America being the future and I think that's actually it's a new world and new worlds are good yes it's america being the future and i think
that's actually what's really interesting about the last few years is that that's the it's the
first point that i can really think of when america has not felt like the future when um so so all
through the 20th century when people were arguing about america or when people said reagan is a you
know nixon is a nazi reagan a fascist, all this sort of stuff,
they still never doubted that America was ahead of Europe to some extent.
I mean, America was literally ahead.
They got their films earlier.
They, you know, pioneered Coke and McDonald's and Levi's and rock and roll and all this sort of stuff.
But I detect in the last sort of 10 years or so,
especially with the Trump sort of imbroglio,
a sense that America is no longer seen as humanity's future
or the West's future, that America, you know,
there's this real sense of having taken a wrong turn or taken a...
And you can sense the yearning that people have, actually,
in the West for america to represent
an ideal by the fact that so many people you know who i'm sure we both know when biden was elected
and when he was inaugurated and all that sort of stuff they sort of said oh isn't it great isn't it
now they don't say that when there's the changing of the guard in belgium you know america has this
special place but isn't there also a kind of paradox that um that
that although america is no longer a kind of moral exemplar it it is a kind of an it's become an
exemplar of um of evil um so if you were the victim of uh you know an oppressive state apparatus do
it be one in america because then your name will appear on placards, on posters. You know, in Europe, people will campaign and march and give speeches about George Floyd.
But you look at what's happening in China, where...
And you're going to say that, you're absolutely right.
Yeah, but it's, I mean, it's not a kind of not not dealing with the kind of the moral issues of whether an American life matters more than, you know, someone in a Uyghur life.
But it's it's although China is now, you know, we've talked about this, that China is kind of coming up.
It feels like it's you know, it's now a bipolar world. world in a sense it isn't as long as the death of an american matters more in the streets of of
europe than you know the incarceration of an entire people yeah because i think that that it's it's an
expression of the whole that america has and you know again going back to kind of the idea of white
supremacy and all that kind of stuff it in a sense saying that this is uniquely evil, it's uniquely terrible, is a manifestation of
Americanization. It's kind of saying America matters more, it matters more what happens in
America than what happens in China or whatever. I'd agree with that. And I think there's also a
sense, both for Americans and for people writing or talking about America, that America is always
the center, the story is always about America. Soica so you know there's a coup somewhere in latin america or or there's um you know there's a
revolution somewhere in in east asia and it you know you know you can bet your bottom dollar
there'll be people marching against the u.s government's role in it and writing books to
say it was all plotted by the cia and all that thing. America is always the centre and the centre of the
story and America is always held to different
expected, it's held to different standards.
Don't you think it's held to...
Yeah, I do. But again, just kind of moving
on from that and slightly
twist the argument. So we've been talking about the relationship
of Britain particularly and the
Anglophone world and perhaps those parts
of Europe that speak English very
fluently, so the Netherlands andlands and scandinavia whatever um in france there's a the whole kind of you know the
low work is the guy there's really it's
that that that's kind of you know there's a there's a major national debate going on about whether um
american what they see as kind of alien ideological approaches are suitable to france but i would say
further going beyond the bounds of europe and what we might traditionally describe as the west
i think that actually america is no longer the center so i think in the middle east where you
know it's been blundering in and starting wars all over the place actually america
is now just one actor among many you know in you know in lots of ways china and russia are just as
significant players and i think that in in um you know in asia where there's the feeling that
you know america is kind of on retreat it doesn't matter and i do think that they're you know all
the stuff you know the past year it's it's it's irrelevant to them. But not culturally, though, Tom, right?
So to start getting into some questions,
Jacob Hawkins says,
was Americanization possible because English was already the lingua franca?
Which is actually a really good question.
And then he says,
and will a language barrier prevent Sinozation
or whatever the Chinese equivalent of Americanization is?
So let's pick up your point.
Clearly, Chinese money and Chinese kind of political clout matters in Africa and in Eurasia
in a way that it never did before, and that is arguably eclipsing America. There's no doubt
about that. But nobody looks to Chinese moral examples or to Chinese cultural examples, do
they? I mean, nobody swoons before Chinese
pop stars or Chinese films or, or indeed, you know, even Chinese kind of cultural habits and
stuff. It's still America, partly because of English, because the British Empire had kind
of done a lot of the heavy lifting for it and turning English into the language of business
and commerce and stuff. Don't you think that America still plays that part because of the language in a way that China perhaps never will? Yeah, maybe. I mean, I think
that if you speak a language, of course, you then see the world through a particular prism. And,
you know, the very words that you use kind of determine how you understand the world.
And I agree that, of course, if you speak a language, then you're going to be more open to that country's films and music and so on.
But having said that, I think that my sense is that ideologically and culturally, America matters less in Asia now than it did 10, certainly 20 years ago.
And I wonder whether that weathering process is going to accelerate over the next decades.
I would guess that it probably would.
And I would imagine that certainly in areas that it's important to speak to the Chinese,
inevitably people are going to start learning Chinese
because language is an index of cultural and economic
and often military power.
That's why they spread.
That's why the British Empire managed to spread English around the world.
And it's why America spread English around the world.
And we may, I suppose you're right,
that we're only at the beginning of that process, aren't we?
So although nobody speaks Chinese now, other than Chinese people,
and nobody watches Chinese TV or anything like that,
maybe in 50 years' time it might be a different story.
Well, I've certainly started watching more Chinese films over the past two decades.
I don't think I've ever seen a Chinese film. I know that's very shaming.
Well, I love all the brilliant Chinese films where they all jump through bamboo shoots
and fight each other. It's, it's all great stuff.
I'm aware that I'm not...
Is that a Crouching Tiger, Hidden Dragon?
Is that a Chinese film?
Yes, and there's a wonderful film that we mentioned...
So I have seen one.
Yeah, and there's a wonderful film that we mentioned
in the podcast with Michael Wood called Hero,
which is all about the first emperor
and the unifying of China,
which is the most arrant state propaganda imaginable.
I mean, it's basically saying it's brilliant,
millions of people die,
but it's all for the cause of China but i said i assumed i assumed you were just
sucking up to michael wood i didn't i didn't think you'd actually i really had um uh should we have a
break at this point i think we should commercial break yeah right to hear from our sponsors while
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welcome back to the rest is history with me and my partner um tom holland my partner i was sort
of thinking cowboy but not in the brokebackback Mountain sense of cowboys. Very, very much not, listeners.
Okay, Tom, let's do some questions.
Let's get into some questions.
I'm going to kick off with, I'm just going to do them in order.
So the first two, the producers written read together, which I will.
Anthony Sanders says, how much of Americanization has been the accident of Hollywood and Silicon Valley both being from there?
And how much is it because of their sort of hegemony? So is it just coincidence? Americanization has been the accident of Hollywood and Silicon Valley both being from there and how
much is it because of their sort of hegemony so is it just coincidence and Margaret Eyde said
says another Americanization question um to what extent is the great Americanization in Britain
compared to elsewhere in Western Europe and is this because of the accident of language so I guess
two kind of accident questions so Tom well I think saying Americanization is simply an accident of Hollywood and Silicon Valley
um I mean both of them are expressions of American power yeah you need the money you need the
infrastructure you need the intellectual capital that enables you to set these incredible, massive, century-defining industries on two legs.
And then, of course, it's a virtuous circle because if you are sending out your films, if you're sending out software and hardware or whatever for computing, then you're embedding your cultural power, aren't you?
Yeah, I think that's true i mean i think there's probably a tiny element of contingency with
hollywood in that hollywood was very fortunate because of the first world war so the first
war basically ripped out its competitors so the french film industry particularly um the french
film production collapsed basically in the first world war and afterwards in the 20s when there
was an appetite for cinema in the 20s and 30s and 40s already the hey World War. And afterwards in the 20s, when there was an appetite for cinema,
in the 20s and 30s and 40s,
already the heyday of cinema,
it was American films that filled the gap.
So, you know, had it not been for the First World War,
Hollywood would have faced more competition.
But I think you're probably right.
It's the biggest domestic market, isn't it?
And the most dynamic market in the 20th century. So of course it was going to create Hollywood.
And of course Silicon Valley was going to happen in America,
simply because the demand, the potential consumer base,
is so much greater than anywhere else.
And the military.
Yeah, of course, the military.
The contribution of the military to the internet and everything.
Again, you need, so that's a kind of crucial aspect of it as well.
Yeah, it couldn't have worked out any other way.
You wouldn't have had Silicon Valley in the Netherlandsetherlands i mean that was never going to happen
well i'd say that that brings us to the the issue of language uh and i'd be interested to i mean
maybe if we've got dutch or scandinavian listeners who you know whose english is better than us
basically um you know do you do you feel that uh your facility with english means that you are
more exposed to american influence than but here's a big difference tom an interesting
difference is that um different school systems teach different kinds of english
so okay you're um so my wife once had a norwegian house housemate when they were students who speaks very upper class English.
Because in Norway, that's the form.
But in some countries, they speak with an American accent.
Which countries?
Villainous countries.
Villainous?
I don't know.
Maybe the Dutch?
Do the Dutch speak English, Americanised English? I always thought the Dutch spoke with a Dutch accent. i don't know maybe the dutch to the dutch speak english i americanized english
the dutch accent well they can't lose the dutch yeah they can't lose the dutchness that's for
sure but just to turn this on the head i mean i suppose the one positive for us is that um it does
also make it easy for us to then invade america so in the 60s you know in the 50s yeah popular music invades britain um and in 60s
the beatles and so on invade america and that's purely because of the language right because they
can go over to america they're singing in america but they can do interviews they can and and the
the englishness gives them a calling card that no american band can match so it gives them an
exoticism and it makes them different.
So all the things that we think of,
I mean, American bands, when they come here,
they have the American-ness, which is a calling card.
But our band's very British-ness.
If they play it right, it's quirky, it's funny, and if they press those buttons,
they can enjoy success that a similar American band couldn't.
Or a French band. Yeah, it couldn't. Or a French band.
Yeah, it would be impossible for a French band
because they'd open their mouths to talk
and people would start laughing at them.
But even Daft Punk have to, you know, it's all in English.
Yeah.
Which merely confirming French suspicions of the Anglo-Saxons
rather than specifically Americans.
And perhaps it's telling that the first big,
the first European band to really go global, I suppose, is ABBA.
And they spoke very good English from a country
where people did speak excellent English.
Okay, Dominic, our next question is from Jack Davenport,
who in fact is our producer.
So cheers, Jack. Thanks for this.
How Americanised has the world really
been when only american teams take part in the world series it's a great question jack loves his
sport yeah um so that's a good question isn't it because american sport nobody's interested in
american sport are they no it's unless you're american it's a really strange thing isn't it
that america has been so good at exporting everything else it's food it's taste it's a really strange thing isn't it that america has been so good at exporting everything else it's
food it's taste it's cultural habits it's clothing but sport is the one thing that is it's basically
completely failed i mean how many people in england which is probably the most pro-american
country you know of all western european countries how many people know can name all the nfl teams or
even know who was in the super bowl or certainly baseball i mean
who cares about baseball um and that's a really strange i guess their domestic market is big
enough that they almost don't need to worry about tailoring it for an international audience but
also i guess it's in international sport was created by the brit Empire, wasn't it? I mean, football was exported, cricket, obviously, rugby,
and America maybe entered too late.
Would you buy that?
When American power became big enough to export their sport,
the British sports were already too well established.
But you could say with football,
and I know we're going to have Jonathan Wilson on in a couple of weeks
to do an entire episode on the history of football but but you could say that um british power and influence
in the 19th century early 20th century you know spread it around the world and then britain's
relative decline meant that it wasn't it was no longer identified as a british sport so it could
become a global sport yeah whereas whereas everything american is kind of american you
know in america it's american we call it american football um baseball is a kind of icon of america
and perhaps um you know perhaps it's just too culturally tied in with america i don't know i
don't know i think that's a really good point actually i mean that's one way that britain so
um british popular culture started to be exported at the point at which the british empire
lost its potency.
So in other words, you could embrace, you could listen to the Beatles without, you know,
betraying yourself as irredeemably pro-British and being slagged off by your contemporaries,
your nationalistic contemporaries or something.
But American sport, you're right.
If you're, you know, in, I don't know,gypt or something and you're a great nfl fan and you're
you're devoted to the cleveland browns i mean that that carries so much cultural baggage doesn't it
that it would be yeah you know politically it's a sort of it's a brave decision and it did you
know it did in the after after the war you know teams would turn up to wembley and beat england
and that would be a kind of rite of passage.
And then England would cease to register.
You know, England was just another football-playing country.
It had no great significance at all.
Whereas America, it will always be, I guess.
And I guess because football, what we call football, is so popular,
perhaps there just isn't room for a'm going to tell you a sporting ecosystem a
sporting story a sporting anecdote so i was in the 1998 world cup in france in i think montpellier
in a square and they put up a big screen and they showed all the games there and all the fans watched
you know mingled it was this sort of fifa's dream of people all drinking beer and mingling happily
and being friends wearing benetton yeah
so we'd fallen in with a group of colombians at one point i remember and we were in this crowd
maybe i don't know 2 000 people 3 000 people or something and the match was iran versus the united
states this long-awaited showdown the iranians all gave flowers to the they did the iranians
turned up with flowers right and there were two men next to us.
They were basically Bill Bryson and Steven Spielberg.
They were American soccer friends
who traveled with their fanny packs,
and they were there all prepared,
and they were like soccer devotees,
and this was their...
And it was awful
because everybody in the square supported Iran
very passionately.
And as the Iranian goals went in,
these two Americans looked more and more disconsolate.
And it wasn't the fact their team were losing,
it was just they realised how much the rest of the world
desperately wanted Iran to win.
But that's, we have the same.
I mean, everybody wants England to lose.
Do they? I'd never believe that.
I don't believe that.
In rugby they do, I think.
Do they? Yeah, I suppose they do.
In cricket, do they? I mean, they? Yeah, I suppose they do. They always want England to lose.
Do they?
I mean, are England the big baddies in cricket?
No, not anymore.
Sadly, that's because we're not good enough.
And I don't even think that's true of football.
I think everyone in Scotland wants England to lose.
But I don't think people in Europe say,
oh, anyone but England.
I mean, I think they just think we're slightly a comic turn
that crash out in the quarterfinals every year.
Yeah, so we've lost our notoriety.
I mean, imagine if America won the World Cup.
Imagine if that happened.
That would be awful, wouldn't it?
It would be awful.
Yeah, yeah, yeah.
Okay, here's a question from James.
It's an excellent one.
Hi guys, love the pod.
Say we like that.
To what extent is Americanisation
and American exceptionalism
influenced by the widespread belief within the US.s that it's a nation blessed by god
it's a gift to you this question dominic uh what's your view on that i think i can answer this with
no need for any um input from you no i think this absolutely um so american exceptionalism is clearly
a very religiously infused idea the idea of the shining city on the hill. And that's an idea that they've got from 17th century English Puritanism, obviously.
But I think Americans, irrespective of their religious identity, share that sense, don't they? They share the sense that America is a nation chosen by God, even if they don don't believe in god they think they're a chosen people um and that their nation is special it represents
an ideal rather than just a sort of a story of shared belonging um and that it represents i mean
even people who are the most sort of radical critics of the american government within america
will often then go on to say because our country should mean something more than that
because we've failed to live up to our ideals this isn't the real America right this isn't America
this is what everybody said after that Trump riots wasn't it this is not America this is not who we
are and everybody else outside America saying no no this is who you are we've seen the films
we've done the game the video games we know we know this but absolutely
and i think it is completely religious this in inspiration this idea don't you yeah and i but
i think that from our point of view i think that it's part of a common stock of kind of anglo-american
protestantism uh and again i think that that means that it's not just one of the reasons that we're so kind of susceptible to it, open to it, ready to accept the justice of it, is because we share a common kind of seedbed of theological assumptions.
So the idea that people should be awakened, that people are steeped in sin, that the spirit should descend and that people should be awakened, that people are steeped in sin, that the spirit should descend,
and that people should be awakened. And you have this thing, the Great Awakening,
that begins in Britain and spreads to America in the 18th century. And then you have a succession
of them, because of course, you have an awakening, people are born again, they have their eyes
opened, the spirit descends on them them and then they return back into sin.
And, you know, it's a kind of truism to talk about the great awakening.
But I think that it's it's manifestly in that tradition.
And I think that that's why it's it's had the impact that it's had here is because we also are heirs to that kind of essentially protestant yeah sense that we're lost in sin
and we need to be awakened to our moral responsibilities and the kind of and also
the biblical narrative of exodus of a people in slavery who are chosen by god to be redeemed from
the evil oppressor the imperialist oppressor um is is you know this is in its overtly biblical
form is something that
martin luther king absolutely enshrined as the kind of the heartbeat of the civil rights movement
now with black lives matter that's not overtly christian indeed often it's it's in overt terms
anti-christian but it's still manifestly drawing on those traditions and i think that again that's
why it's kind of you know transplanted so easily here. The interesting thing is that we've lost,
what we have lost in Britain is the sense that did exist in the 18th century,
that Britain was that country,
that Britain was chosen by God,
and that Britain was the city on the hill.
No one believes that now.
No, but I think that what you see in Britain,
what you also see in America,
which is a sense that we are kind of unique in our evil.
Oh yeah, we definitely see that. That dignified by by by our wickedness by you know we we are the
the enslaver we are that we are Babylon we are you know the evil empire and therefore we need
to repent of that um and and only by repenting can we be brought into the light um and and I think
that you know the the the sense that both America and Britain,
that both Americans have and the British have,
that somehow there's a kind of deep stain of evil there
that needs to be purged and repented for.
It's a kind of arrogance almost.
It's a kind of solipsism.
It's a narcissism.
It's a narcissism.
It's placing us at the center of
history at the fulcrum of history even if you know 100 years ago it's because the british
empire was great now it's because the british empire was uniquely evil um it it's a kind of
narcissism i agree with you i mean that's something that britain and america definitely
share there's no conflict in the world that there won't be somebody who says it was either
the british empire's fault for misdrawing maps, or it's the CIA's fault plotting in
the name of international Americanised capitalism.
And it's always putting themselves at the
centre of the story, and their own
moral failings. I don't think you
get the same thing in France, for instance, which would
be the obvious parallel to us.
The French don't think that, and of course, as we discussed in a previous
episode, people like the Dutch are delighted by their
own empire.
To be fair to the Dutch, not all of them because the dutch also were part of this anglo-american
atlantic world of protestantism so i think that that the dutch also are to that extent perhaps
am i not right as well the big yugo survey shows the dutch are prouder of their own imperial past
than anyone else i think they said that 40 of the dutch were but also that means 60 aren't
and they're huge kind you know there's huge debates in uh in in the netherlands about than anyone else i think they said that 40 of the dutch were but also that means 60 aren't and
they're huge kind of you know there's huge debates in uh in in the netherlands about was it black
pete who is uh that's um a festive figure who turns up wearing blackface and i think that's a
kind of you know very much yeah the kind of debate that that is informed by american cultural
concerns um so anyway yeah interesting stuff do we have another question
oh here's a great one here's a great one this is very much for you um tim carter was mtv and
friends more instrumental at exporting americanization than u.s foreign policy okay so
i've actually never seen i've never seen an episode of friends and i never will i'll tell
you that um why why why the hostility to friends
i just look i just hate the the thought it's what you are it's the syrupy isn't it it's all
sentimental kind of it's i don't know kind of no but it's very facts is it you like for you
you're a big fan of friends i was i certainly watched friends when it was on yeah this is this
is poor stuff okay so were they more instrumental in exporting Americanisation
than US foreign policy?
Yes, undoubtedly.
Talking about them more broadly.
So as far back as the 1920s,
Will Hayes, who was the sort of head of the American motion picture industry,
said, you know, the film, the cinema,
is to us what the gunboat and the flag and the kind of
the manufacturing were to Britain. So these are going to carry American values all across the
world. And of course they have. And the American governments and indeed the CIA actually put a lot
of money in the Cold War into backing the arts and into backing American culture because they
were well aware that soft power was often much more important than than hard power there'd be resistance to hard
power but not soft and i think yeah mtv um funny thing about mtv of course is that mtv at first was
british bands because they had got they've done videos and american bands were very slow to do it
but america but rock and roll more
broadly and i don't know about american television about but certainly american film i think tv they
were you know american tv when i was growing up was seen as slightly cheap and nasty when you
agree that it was kind of you know it's a bit itv dallas well dallas yeah dallas i mean it was that
was so that was all about the kind of evils
of American capitalism, basically.
Because that's what that was doing.
That's America's answer to Downton Abbey, isn't it?
It's basically selling a stereotype of itself
that people want to eat.
It's basically pandering to the kind of cowboy hats
and Texas oil men.
I mean, that's what we do when we make country house dramas.
It's just the lowest common denominator version of your own brand yes um which is kind of an interesting example of
americanization perhaps is uh what's it that one on um netflix bridgerton yeah i've never seen that
that's very americanized version of a no i'm very happy to talk about it because i haven't seen it
either so i don't really want to talk about something i haven't seen but yes that does
seem to be a very American...
Never stopped you in the first.
No, that's very harsh.
Anyway, let's move straight on from that incredibly unfair aspersion
to a question from Stephen Clark, good friend of the show,
who asks, is the teenager the greatest legacy
of the period of Americanisation?
So teenagers, it's definitely Americanized.
It's an American PR man's creation, the idea.
It comes from, I think, the 30s.
And it's partly because American kids had money and independence
earlier than their European equivalents,
basically because the American economy, if you were doing well, was doing better.
So it's all about the market,
and it's all about the consumer goods open to you.
Is it the greatest legacy of the period of Americanisation?
It's an interesting question.
I mean, the teenager is definitely an American creation.
You know, there have been adolescents, but there haven't been teenagers.
And, yeah, is it the greatest legacy?
I mean, it's one of the great ones, isn't it?
It's so great to see you genuinely thinking.
Happens so rarely.
A huge historical question, and to see your mighty brain.
Well, you know, I'm sifting through so many alternatives.
And I think that on that note,
we should come to an end
because you can go away and have a ponder on that.
And we can gear ourselves up for our next podcast,
which will be coming back to Europe.
We're looking at Prussia and the birth of Germany with the writer and historian Katja Hoyer.
That's a very good one. We've done it already.
And it's actually a very good one.
Dominic!
I recommend it to the listeners.
Dominic, you've totally spoiled the illusion.
Now we're in a kind of back to the future.
I think people will like that.
I think they like the sense of uncertainty.
Have they recorded it or haven't they?
Yeah, we've already
recorded it, guys.
Dominic's totally
torpedoed that attempt
to try and
create a sense of
coherence.
A sense of urgency
and jeopardy.
You kind of introduced
European post-modernism
there and totally
ruined it.
Anyway, on that note,
bye-bye.
Bye-bye. Bye-bye. community, please sign up at restishistorypod.com. That's restishistorypod.com.