The Rich Roll Podcast - Dan Buettner: Lessons From the World’s Happiest People

Episode Date: October 23, 2017

We all want to be happy. But what exactly is happiness? Can it be cultivated? And if so, how? Somewhere along the way, you've likely heard of something called the Blue Zones — a term coined by this ...week's guest in reference to five hidden slivers of the world that boast the highest per capita populations of centenarians – people who thrive to 100 and beyond. Unlikely locales where people not live inordinately long, Places where people forgot to die. Interestingly, in addition to outliving their fellow western world equals, the Blue Zoners also seemed resoundingly happier. Dan Buettner wanted to know more. So he shifted focus from longevity and zeroed in on the elusive, ever-so-slippery nature of happiness itself. Deploying his expertise and that of others, he used hard science to better define the emotional state we seek most. He scoured the planet in search of the cultures that most exemplify happiness. He examined the internal and external factors that most promote happiness. And he extrapolated the key lessons that can be best applied for us to all ultimately live better and more fulfilled. The result of Dan's quest is the subject of today's conversation. It's also the the cover story of this month’s issue of National Geographic, the topic he explored all last week on the TODAY Show and the focus of his new Amazon #1 bestselling book, The Blue Zones of Happiness: Lessons from the World's Happiest People*. (full podcast on YouTube!) A true renaissance man, Dan is a National Geographic Fellow, a world adventurer with 3 endurance cycling world records to his name, a longevity expert, and a NY Times Bestselling author who has appeared on Oprah twice, as well as CNN, David Letterman, Good Morning America, Primetime Live, and the Today Show. He has delivered more than 500 keynotes over the last 10 years, including speeches for Bill Clinton’s Health Matters Initiative, Google Zeitgeist, and TEDMED. His TED Talk “How to live to be 100+” has been viewed over 3 million times. Long-time listeners will remember well our initial conversation. RRP 139 (April 2015) explored Dan’s fascinating, adventurous backstory and what he learned studying centenarians. This conversation picks up where that one left off to delve deep into the very nature of happiness. It's about the three pillars that compose it. And the extent to which your environment and lifestyle choices impact your ability to exude and maintain it. It’s a conversation about what you can do to design your surroundings to stack the deck in favor of happiness. And it’s an exchange about the impact of Dan’s work on fundamentally improving health and happiness in cities and municipalities across the United States. But ultimately, this is a powerful primer on how to cultivate greater awareness around the choices we all make daily around food, lifestyle habits, and the quality of our physical and interpersonal environments. And it's about how improving these choices can lead to the one thing we all seek – true, lasting happiness. Enjoy! Rich

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Starting point is 00:00:00 Places where people are making it to 100 and still water skiing or standing on their head or doing karate, it's not because they tried. In all cases, longevity happened to these people. It was a residue of the right environment. An environment that nudges them into doing the right things all day long. And with that insight, we went about creating a program that would help entire American cities live longer by shaping their environment so they're mindlessly and relentlessly nudged into doing the right thing rather than the wrong thing. That's Dan Buettner, and this is The Rich Roll Podcast. The Rich Roll Podcast. Hey, everybody. How are you guys doing? How are you? What is happening? Hope everybody had a great weekend. My name is Rich Roll. I am your host.
Starting point is 00:01:05 This is a podcast, my podcast. Welcome or welcome back to the show where I have the great privilege of convening with great minds to bring you compelling conversations about things that matter, health, wellness, longevity, your physical fitness, your spiritual fitness, your relationships, your career. And in the case of today's exchange, that elusive state of being we call happiness. What is it exactly? How do we cultivate it? How do we maintain it, elongate it, welcome it into our lives? And this is a subject that I think we can all get behind that applies universally, even in these most divisive of times. To walk us through it is the one and only great Dan Buettner, the Blue Zones man himself, applies universally even in these most divisive of times. To walk us through it is the one and only great Dan Buettner,
Starting point is 00:01:52 the Blue Zones man himself, pioneer of the principles of longevity. Longtime listeners will remember well our initial conversation. That was RRP 139 in April of 2015, in which we explored Dan's fascinating backstory and what he learned about health, well-being, and longevity by studying five hidden slivers of the world that boast the highest per capita populations of centenarians, people who live to 100 and beyond, places where people essentially forgot to die. And that was an amazing one for me. And since that experience, I've become quite close with Dan. We've become good friends.
Starting point is 00:02:25 He is a kindred spirit, a guy who has done incredible work, somebody who is truly changing the world and somebody who has become an incredible role model and personal mentor to me. But before we get into the specifics of today's conversation, a couple of quick announcements. First, thank you. Thank you to everybody who donated to my Charity Water birthday campaign. As of the date of this recording, together, together, that's an important point, we have raised an incredible $42,000. That is unreal. And I am so grateful. Everybody at Charity Water, including Scott Harrison, is thrilled. It's amazing. And I so appreciate all of your contributions. We're still about $9,000 short of my $51,000 goal, but not to worry.
Starting point is 00:03:12 The campaign is still open. So if you have been sitting on your hands, now is the time to finally make that donation, a donation that will literally provide clean water, a fundamental human right that 663 million people currently go without, to those who have never before experienced what we take for granted. So please check out my fundraising page at my.charitywater.org forward slash richroll, and let's hit that goal. Thank you so much. We're brought to you today by recovery.com.
Starting point is 00:03:51 I've been in recovery for a long time. It's not hyperbolic to say that I owe everything good in my life to sobriety. And it all began with treatment and experience that I had that quite literally saved my life. And in the many years since, I've in turn helped many suffering addicts and their loved ones find treatment. And with that, I know all too well just how confusing and how overwhelming and how challenging it can be to find the right place and the right level of care, especially because, unfortunately, not all treatment resources adhere to ethical practices. It's a real problem. A problem I'm now happy and proud to share has been solved by the people at recovery.com who created an online support portal designed to guide, to support, and empower you to find the ideal level of care
Starting point is 00:04:40 tailored to your personal needs. They've partnered with the best global behavioral health providers to cover the full spectrum of behavioral health disorders, including substance use disorders, depression, anxiety, eating disorders, gambling addictions, and more. Navigating their site is simple. Search by insurance coverage, location, treatment type, you name it. Plus, you can read reviews from former patients to help you decide. Whether you're a busy exec, a parent of a struggling teen, or battling addiction
Starting point is 00:05:12 yourself, I feel you. I empathize with you. I really do. And they have treatment options for you. Life in recovery is wonderful, and recovery.com is your partner in starting that journey. When you or a loved one need help, go to recovery.com and take the first step towards recovery. To find the best treatment option for you or a loved one, again, go to recovery.com. We're brought to you today by recovery.com. I've been in recovery for a long time. It's not hyperbolic to say that I owe everything good in my life to sobriety. And it all began with treatment, an experience that I had that quite literally saved my life.
Starting point is 00:05:58 And in the many years since, I've in turn helped many suffering addicts and their loved ones find treatment. I've in turn helped many suffering addicts and their loved ones find treatment. And with that, I know all too well just how confusing and how overwhelming and how challenging it can be to find the right place and the right level of care. Especially because, unfortunately, not all treatment resources adhere to ethical practices. It's a real problem. problem. A problem I'm now happy and proud to share has been solved by the people at recovery.com who created an online support portal designed to guide, to support, and empower you to find the ideal level of care tailored to your personal needs. They've partnered with the best global behavioral health providers to cover the full spectrum of behavioral health disorders, including substance use disorders, depression, anxiety, eating disorders, gambling addictions, and more.
Starting point is 00:06:52 Navigating their site is simple. Search by insurance coverage, location, treatment type, you name it. Plus, you can read reviews from former patients to help you decide. Whether you're a busy exec, a parent of a struggling teen, or battling addiction yourself, I feel you. I empathize with you. I really do. And they have treatment options for you. Life in recovery is wonderful, and recovery.com is your partner in starting that journey. When you or a loved one need help, go to recovery.com and take the first step towards recovery. To find the best treatment option for you or a loved one, again, go to recovery.com. Okay, let me just take a quick breath here. I just got back from a pretty great Sunday adventure. I went
Starting point is 00:07:46 on an amazing bike ride with Connor Dwyer. Remember Connor from the podcast, Olympic swimmer, as well as Dylan Efron and this guy, Simon Guerin. Simon is an Australian pro cyclist, a Tour de France guy, which was a total treat. It's amazing. I'm so grateful that I get to spend time with such cool people. I mean, how often do you get to go on a bike ride with a guy who has ridden in the Tour de France and a guy who swam in the Olympics? It's just amazing. We grabbed a smoothie after. We jumped in the ocean in Malibu.
Starting point is 00:08:14 We rode some waves. And then I took the crew over to my man Darren O'Lean's house, another awesome podcast guest, two-time podcast guest for a little superfood experience and tutorial, which was phenomenal. It was great. It's good, man. I'm so grateful and I'm happy. I'm really happy. I'm fulfilled. I'm content. But I'm also still very connected to what it feels like to not be happy because I wasn't for many years. I struggled for a really long time. I fought hard for the life I get to live today. And I know so many people aren't happy and don't know what to do to get happy or how to move towards it. So this subject, this subject of happiness is very near and dear to me. It's a huge part of this podcast. This podcast is my small way of trying to
Starting point is 00:09:06 help others connect with their version of what I'm experiencing. And it's why I'm just thrilled to have Dan back on the show to usher us through this elusive notion. For the uninitiated, Dan is truly a Renaissance man. He's a National Geographic Fellow. He's a world adventurer. He has three world records in ultra-endurance cycling. For that story, listen to our first podcast. It's a National Geographic fellow. He's a world adventurer. He has three world records in ultra-endurance cycling. For that story, listen to our first podcast. It's unbelievable. He's a longevity expert, a New York Times bestselling author who has appeared on Oprah twice, CNN, David Letterman, Good Morning America, Primetime Live, and the Today Show. He has delivered more than 500 keynotes over the last 10 years, including speeches for Bill Clinton's
Starting point is 00:09:45 Health Matters Initiative, Google Zeitgeist, and TED Med. His TED Talk, How to Live to be 100 Plus, has been viewed over 3 million times. Somewhere along the way, you might have heard of something called the Blue Zones. Well, that term was coined by Dan himself. It's a catch-all term in reference to certain distinct areas of the world that Dan discovered during his world travels that are, for the most part, isolated from our fast-paced developing world, places where people seem to live the longest and often places where people are by and large also the happiest or at least happier. Dan's original research honed in on longevity, but he has since pulled focus on this issue of happiness.
Starting point is 00:10:27 Yes, it overlaps with longevity, blue zones, but it's also its own distinct thing. So he went deep into trying to better understand the fundamental qualities of happiness, the environmental factors that promote it, and the places where people exemplify it the most. And the product of that inquiry is the subject of today's exchange. It's also the cover story of this month's issue of National Geographic. It's the topic that was explored all last week on the Today Show. You might have seen Dan. I think he was on four days in a row on the Today Show last week. And his new book, which is just rocking the world right now. I believe it hit number one on Amazon the other day, which is just mind-blowing.
Starting point is 00:11:08 It's called The Blue Zones of Happiness, Lessons from the World's Happiest People. So this is a conversation about happiness itself, the three pillars that compose it, and the impact of environment and lifestyle on your personal happiness quotient. It's about what you can do to design your surroundings to stack the deck in favor of happiness. And it's about Dan's work to improve health and happiness in cities and municipalities across the United States by enhancing the environmental factors and policies that contribute to better well-being. But ultimately, this is a powerful primer on cultivating awareness around the choices that we all make daily around food, around lifestyle habits, around the quality of our
Starting point is 00:11:54 physical and interpersonal environments, and how improving these choices can lead to the one thing that we all seek, greater health and greater happiness. Like I said, I absolutely love this guy. He is truly one of my favorite people. I appreciate our bromance. I aspire to his level of service, his character, his disposition, and his grace. And this one is just great. So let's dig into it.
Starting point is 00:12:30 Yeah, Kathy's always like, are you going to the gala? Are you going to the, I don't even know when these things, I'm not on the email list. So I didn't even know about it. But Alexis was telling me about it the other night and I was like, yeah, I didn't, I wasn't even aware. So, but it sounds awesome. mercy for animals yeah it's cool you know it's a good it's such a great group of people it somehow attracts not only these mission-driven people but people are high octane and interesting but I have a feeling I saw you uh at one of them last year you you seem like you're like in a hurry to get out of there
Starting point is 00:13:05 no which one was that oh the um it was the one in beverly hills yeah i wasn't in a hurry it was it was um the um gene bowers oh yeah farm sanctuary no i enjoyed that one okay that was my that my rare appearance at a fancy event like yeah yeah yeah i don't know maybe i was like do i even have anything to wear to something like this you know you're like this ultra marathoner with people with tuxedos you know you look like an oboe and a jazz band doesn't doesn't fit you know it doesn't fit or a trombone and a string quartet yeah but thanks for coming to our little celebration the other day i appreciated that man man that was the highlight of my year oh and david mclean the geographic photographer who you met he was great he was just blown away he talked about it for two days it's yeah you know he comes from rural
Starting point is 00:13:56 maine and all of a sudden be vectored into the rich rural world of sublime hipness it was well i mean i don't know about that but i mean i was fascinated by his story i mean i can't imagine first of all the path towards becoming a national geographic photographer i mean you got to be the dude right i mean that is like the cream of the crop when it comes to nature and culture photography you know there's got to be an amazing story there and i would imagine he's like he's sort of following you around now. Well, he traveled with you, obviously, but now he's still kind of documenting what you're doing.
Starting point is 00:14:33 Well, we're doing a book together on the recipes. If you want to know what a 100-year-old ate to live to 100, you have to know what they ate their whole life. So we're trying to get recipes that are pre-1970, because after 1970, the american food culture hit these blue zones like hurricane irma and just destroyed it's destroying them and places are becoming ripe with diabetes and cancer and the same things that americans are suffering so we try together we're we're capturing uh not only the recipes but the images so that the resulting book is going to look like a hybrid between a cookbook and a national
Starting point is 00:15:11 geographic article that's pretty cool and did you work with him on all the blue zone stuff like dating back yes david shot the first blue zones cover 2005. And he and I, we were just hardcore explorers for about almost a decade before that, before we worked our way up to National Geographic. We biked across China together, and we did these quests to unravel the mysteries of the collapse of the ancient Maya civilization. And then we really kind of, just like, you know,
Starting point is 00:15:47 like a band has to practice for 10,000 hours before they're good. We practiced for a decade, 10 years before we got good enough. And now you have your groove. Yeah, and he's doing his thing and I'm doing mine, but I hire him to come back to do things. And he's so hard, it's almost impossible to get him. And my past with him gives me access. Lures him back in.
Starting point is 00:16:10 Yeah. And we have fun. We don't crush it. We don't work 16 hours a day like we used to. We knock off at happy hour. Right. Yeah. Good, man.
Starting point is 00:16:21 Well, you have a good quality of life, man. You're walking the talk like you're actually living the principles that you've learned as a result of this crazy journey that you've been on and it's nice to see yeah thank you you're right it's a it's um you immerse yourself in these places and you can't help but be influenced and somehow bettered by them well the last time we sat down and did this, I think it was like three years ago. It was a while ago, at least two years ago, two years ago. I think, um, there's a lot of new listeners since then, and everybody should go back and I don't know what episode number it was, but I'll put a link up into the show notes to the
Starting point is 00:16:58 first time that we did the podcast, but, uh, it might be worth just kind of at least, you know, establishing, you know, who you are and the work that you've done with respect to the Blue Zones to create a little context for the happiness stuff that we're going to get into. Yeah. So I'm a lifelong explorer. I set three world records for biking, Alaska to Argentina, around the world and across Africa. I spent eight years of my life. And then the series of expeditions that sought to unravel ancient mysteries. And then on an assignment for National Geographic and funding from the National Institutes on Aging,
Starting point is 00:17:34 about now 14 years ago, we set out to reverse engineer longevity. So instead of relying on Petri dish studies or university epidemiology studies, we worked with demographers whose expertise is finding geographic areas where people live verifiably the longest. And once you find these populations, and what that really means is they're avoiding the diseases that are killing us, heart disease, cancer, diabetes, dementia, chronic diseases. And then using established methodologies, we reverse engineered longevity, what these people do to make it to 100. And we found common denominators in all five of these Blue Zones longevity hotspots and the resulting articles and books. And now we have entire cities in America emulating these Blue Zones.
Starting point is 00:18:30 And that's been a big focus and passion of mine for. Yeah, because I think it's one thing to kind of, I mean, first of all, you're not just going and interviewing a few people. Like you really did apply like the scientific method to population studies and you have this like you know well honed well established set of criteria by which to evaluate all of these parameters to arrive at the conclusions that you did and and it and it revealed these certain truths and commonalities amongst these cultures and it's one thing to kind of understand that and it's another thing to try to figure out okay well what well, what do we do with this? How are we going to apply this to better our own lives? And what's really great and cool about your work is that that's what you've done. You've created this program where you go to these cities and you basically, like at the highest levels of government and planning, right? Like you're
Starting point is 00:19:20 meeting with people and trying to configure a way to literally and systemically change urban planning and the sort of allocation of dollars to funnel in the right direction to promote these habits that are conducive to longevity and optimal health. So tell me a little bit about that. You were in Kauai. From Instagram, it looked like you spent some time in Kauai. Yes. Is that the most recent one that you worked on? Well, right now we have the Blue Cross Blue Shield of Hawaii has hired us to Blue Zone, the big island of Hawaii, much of Maui.
Starting point is 00:19:56 Oh, big island, yeah, sorry. Yeah, and much of Oahu. But just to go back to your earlier comment, I want to make a point. The way most people would cover longevity or centenarians is they find a centenarian, and they ask the centenarian what they ate and how they slept and what their habits, and you find these kind of silly articles about the 100-year-old who ate three eggs a day and smoked cigars and drank liquor
Starting point is 00:20:24 and had a 60-year-old everybody loves those stories yeah but they they're they're hugely misleading because a centenarian no more knows how he or she got to live to 100 than a tall man knows how he got how he got to be tall the right way to do it is you have to find a population that has achieved either highest centenarian rate, highest life expectancy, or lowest rate of middle-age mortality. Once you identify the population, then you can find out what this whole group of people do. Because about 20% of how long you live is dictated by your genes. The other 80% is lifestyle and environment. So if you find a centenarian, it might just be because he or she
Starting point is 00:21:11 won the genetic lottery and they can abuse their body for 100 years and still make it to 105. But that doesn't mean they have any useful lessons for us. If you want useful lessons, you have to find whole verified population reverse engineer. And the big aha rich, the big epiphany after almost a decade was places where people are making it to 100 and still water skiing or standing on their head or doing karate. It's not because they tried. It's not because they tried. It's not because at age 50 they got on a special diet or started taking a supplement or started running marathons. In all cases, longevity happened to these people. It was a residue of the right environment,
Starting point is 00:22:00 an environment that nudges them into doing the right things all day long. And with that insight, we went about creating a program that would help entire American cities live longer, not by trying to convince 800,000 people to change their habits and eat their veggies and get their exercise, but rather by shaping their environment so they're mindlessly and relentlessly nudged into doing the right thing
Starting point is 00:22:34 rather than the wrong thing. Right, so healthy lifestyle is a byproduct of the environment, not a byproduct of conscious decision-making. It's an extrapolation of what's available to you at arm's length. It's the convenient choice as opposed to the more difficult or more expensive choice. That's right. So you have Herculean discipline. I mean, these ultra marathons that you do that inspire so many people, they are for sure a positive force,
Starting point is 00:23:05 but most people, if you look at the research, who start off and start running marathons, they're no longer running marathons in two years. People who start off on a diet, no matter how much resolve they have on day one, 90% of them are off by the seventh month. What do you, before we move off this point, what do you make of that? what do you extract from that simple fact that people have trouble sort of
Starting point is 00:23:30 staying on point our our minds are hardwired for novelty so we we crave new things uh our our attention can last only so long discipline iscipline is a muscle and muscles fatigue. And eventually you kind of revert to the mean of what you're doing or the baseline of what you're doing. So if you want that baseline, if you want people to perform better, eat better, move better, socialize better, have more purpose, you need to raise the baseline. You need to optimize the environment, which is exactly what we set out to do. And so when you go into these cities or you go to Hawaii, what are the talking points? Like how do you shift that paradigm? First of all, the cities have to want us. So instead of a riot, we don't have a sales force. Cities come to us all the time and we say, if you're sick of seeing 70% of your population overweight and unhealthy, we have a solution.
Starting point is 00:24:27 But you have to prove to us, A, you're ready for it, sort of politically. B, you have to show us your leadership works well together. And C, we have to collectively figure out a way to pay for it. Because the only way you make these changes is if I can get a full-time staff in there from three to five years. changes is if I can get a full-time staff in there from three to five years. I would imagine it requires the political will to invest in the long term, right? Because it's not about the next election cycle with whoever is mayor or governor or what have you. Like, they have to think what is in the best interest of our electorate, of our population. And it's a solution that's not going to manifest itself overnight
Starting point is 00:25:06 or in the next two years, perhaps even. It's going to require probably a large investment of capital and a long-term vision to raise that mean for everybody so that eventually everybody prospers. But it's not like a click-baity kind of immediate solution to what ails a particular urban environment. It's focusing on permanent or semi-permanent changes to the environment. And it also requires the political will. You know, America, we have this obsession with freedom. And in order to be successful, we have to come into a city
Starting point is 00:25:49 where they're prepared to limit our freedoms to do unhealthy shit. That's the kind of the bottom line. I wouldn't put it that way to them. But at the end of the day, we're trying to limit their access to junk food. We're trying to limit their access to always getting in cars. We're trying to limit the occasion where they're going to implode into their devices. So in every city, I have three teams, three squads, full-time. One squad just works with city council to adopt food policy that favor fruits and vegetables over junk food that works with the built environment city planner to design their their cities for humans not just cars you can raise the physical activity level of the whole city by 30 by just making um parks accessible
Starting point is 00:26:42 providing bike lanes providing providing public transportation, provide means to walk places, to limit sprawl. And then lastly, we have an alcohol policy bundle, which brings in the evidence-based best practices to limit access to alcohol, not cut it off altogether. The second squad goes to every restaurant, grocery store, workplace, and school with a Blue Zone certification program, which makes those environments 20% healthier. And we recognize them and drive traffic to them. And the third squad works with individuals to
Starting point is 00:27:18 help individuals optimize their home. So their kitchens aren't as accessible to junk food, to optimize their social networks so they're making three or four new friends who are plant-based eaters and who recreate with physical activity, and then to know their sense of purpose and put it to work by volunteering. So when you bring all three of those together, you create the perfect storm. With enough intensity, three to five years, you create the perfect storm with enough intensity, three to five years in every single city, we see obesity dropping down and happiness going up. Wow. And so when these, you know, three infantry teams, you know, paratroop down into these cities and, you know, occupy the territory, like how long does that take? Like how long do they stay there? like how long does that take like how long do they stay there what's the you know what is the kind of uh arc of that gestation cycle so when you think of so fort worth texas is our biggest you know
Starting point is 00:28:13 bizarrely enough we work mostly in very conservative areas because for and i can't explain why but we've been very successful so in fort worth there are 200 schools there are about a thousand different restaurants so our team you know we have a team of 30 people they have to get every one of those restaurants and schools and grocery stores and workplaces there's literally going door to door yeah they make appointments and they have to sit down explain explain why to do this. With policy, the way our policy works is we come in with these, we don't tell people what to do. We don't tell city council you have to do this or you're not going to be certified Blue Zone, but we do show them a menu with 30 evidence-based policies that make their city healthier, either from a food point of view
Starting point is 00:29:02 or a built environment point of view. We bring all the leaders together and help them arrive at consensus of what would be effective and feasible here. And then our team works with city government to adopt these policies and implement them. And that usually takes three to five years. But when you get them in there, they're in there forever. know if we get them to increase the walkability by 30 those sidewalks are there for yeah half a century so unlike trying to convince somebody to join a gym or start a you know crossfit regimen which is going to run out of gas in a year this lasts for decades so is fort worth the biggest success story or just the largest urban it's the largest the biggest success story is right here in california the beach cities
Starting point is 00:29:51 of redondo or mosa and manhattan beach and in the five years we worked there we just got the gallop data the average bmi of the entire city dropped by 14%. Wow. You start saying, what does that mean? That means there are 1,900 fewer obese people there than when we started. The obesity rate among children has dropped by about 50%. And they've saved $50 to $60 million in projected healthcare costs because of lower rates of diabetes and obesity. So it was a hugely great investment for them.
Starting point is 00:30:24 So give me an example of something that changed there. Like were there bike paths that were built or were there menu items changed at restaurants or school lunch altered? Or how did that play out? So we were instrumental in putting in about 220 more miles of bike path. And, you know, L.A. is a place where people are obsessed with their cars. more miles of bike path. And you know, LA is a place where people are obsessed with their cars. We were instrumental in connecting Palos Verdes with the rest of the beach cities. So you can bicycle all the way up and down. We're instrumental in getting an active living policy in place so that now every new street, streets are rebuilt every five to seven years, has to be planned with a bike
Starting point is 00:31:06 lane, trees, and a sidewalk in mind. So that starts to shift the paradigm from the car to people being on their feet. When we started, absolutely no kids walked to school. Now about 40% of all elementary schools have these walking school buses where they walk with an adult. So the kids and the adults are walking. School lunches have changed. We've prioritized vegetables. So when you go through the lunch line, the first food kids sees are vegetables. They're more likely to take it and eat it than when you put it at the end. That's a huge win.
Starting point is 00:31:40 I would think tackling the school lunch thing is tough. huge win. I would think tackling the school lunch thing is tough. There's a lot of money involved and contracts that are very rich for the people that benefit from landing them, the food providers. Well, here's the great untold secret. The USDA provides most of the funding for school lunches. Most public schools cannot afford school lunches without USDA money. If you take the USDA money, you have to buy USDA foods, which ends up being meats and cheeses and milks. I mean, there's some vegetables, but there's kind of a catch-22. And there's also not money to hire cooks like before the Reagan era. before the Reagan era, the only money available for schools are very low paid employees in the kitchen who just warm things. So you get a lot of like pizza pockets and pizzas and crap. But actually there's one policy that is even more powerful when it comes to what your kids
Starting point is 00:32:43 eat at school. And that's whether or not kids can eat in hallways and classrooms so spending zero money if a school says no eating in classrooms and hallways the bmi of that school drops by about 11 percent over the course of the year and that's just because if they can't eat in classrooms and hallways they're not eating chips and sodas and and and candy and and getting rid of vending machines is that part of it too that's part of it so once again we to to be a blue zone certified school we come with a menu and it has 20 different things about 20 things a school can do to to improve health environment of that school. Other things are, you know, there's often snack carts after school. You can make sure there's only healthy choices on
Starting point is 00:33:33 that snack cart. In vending machines, not necessarily taking them out, but only including water in them and healthy snacks. In Redondo Beach, they created a thousand foot radius around the school where no junk food vendors could come after school. Oh, wow. We've even had Spencer, Iowa, one of our Blue Zone cities. It's City Cone. It's a very conservative place. They had the courage to say no to a convenience store that was about to open up very close to the school because that convenience store opens up what are the kids eating after school if they're skipping lunch and running across the street to the convenience store what are they eating so by taking that by zoning it so they don't have access to that to that convenience store you just improve the eating
Starting point is 00:34:22 environment you know kids have to stay in eat lunchroom it's so interesting that it's these conservative communities because you would think these are the these are the these are the government bodies that are saying you know we don't we we want less regulation we don't want you you know government telling us what to do and all of that so that's fascinating but you have that juxtapose with people with, for the most part, with great family values. They care about their kids and they care about their community.
Starting point is 00:34:56 It doesn't matter if you're left or right. But sometimes I sense in our conservative communities, there's a stronger sense of civic, we're going to get this done. Yeah, I think that's probably right. So, you know, it surprised me. I thought this was going to be a project for the San Francisco's of the country, but it turned out it's the Fort Worth's and the Iowa's and the Naples, Florida, all very conservative places. And it is going gangbusters.
Starting point is 00:35:24 Florida, all very conservative places, and it is going gangbusters. It's got to be incredibly gratifying to translate this work that you've done into a very real context where it's having a macro effect in an incredibly substantial way on vast numbers of people. It's not just like, I did this research, I found these conclusions, I wrote a book about it, and like, here you go. Like, you're actually shifting not only the way people think about these things, but their behavior in the way that it's influenced by the very habitat in which they live. It's crazy. They're two very different, yes, you're right, it's very satisfying. The first book, The Blue Zones zones identified the nine common denominators in the longest lived people so that's what you can do to live to 100 but the how is a very different animal and i very consciously went about trying to find how do you get people to adopt these habits long enough so they can avoid a chronic disease so you have to not do the wrong thing for long enough to live a long time.
Starting point is 00:36:26 So that's about the way it's more focused on avoiding the wrong thing than doing the right thing. It really is. Cause that's what, I mean, that that's what, what kills us at the end, I think. But, um, it was a completely different science and National Geographic, bless its heart my my uh my home um they gave me a grant to look at communities that were unhealthy and got healthier so not blue zones as it were but just places 1972 north corellia finland had the highest rate of cardiovascular disease in the world and miraculously and this is the only place in the world they were able to reduce the incidence of cardiovascular mortality in men by 80 stomach cancer by about 60 and it's and they held it for 30 years i think we talked about this last time but remind me what they were doing before
Starting point is 00:37:20 and what the change was this was a 140000 people who were mostly dairy farmers. They fried their cheese and butter. And an epidemiologist by the name of Pekka Pushka came in and did everything that most public health people have done for years. They promoted these fun runs and eat your veggie campaigns and health messaging. And he burned through his entire budget in five years. And he got this idea, actually. They're the mothership of what we do. They got the idea of changing the environment. And they did things. They realized that people love their sausage there. And they weren't going to convince 140,000 people not to eat sausage. Ain't going to happen. But they went to the sausage maker and convinced the sausage maker to replace 30 of the fat with mushrooms and to take out 30 of the sodium
Starting point is 00:38:10 and they weren't people in north carolina weren't used to eating vegetable fruits because they were expensive and they weren't accessible and peka pushka convinced dairy farmers to take part of their land and grow berries and then created a market for those berries so that all of a sudden berries were accessible and you could buy them year round so people started eating more of them so it was a change in the environment right interesting that's super cool so in the course of doing you, rolling up your sleeves and doing this Blue Zones work and traveling the world and meeting with all of these people, you know, one aspect of this Blue Zones equation is life satisfaction. And packed into that is happiness and the idea that, you know, happiness and health are not mutually exclusive ideas, that these are very much, you know, integrated. They're part and parcel of each other. So in many ways, I sort of think about this new tangent that you're on,
Starting point is 00:39:13 not tangent, but this- Companion. Yeah, extrapolation of the work that you've been doing, venturing directly into the world of happiness is really just an extension of work that you've been doing all along, but kind of more focused in one particular arena. Is that accurate? Yes. So first of all, it's not worth living to 100 if you're miserable. You're probably not going to live to 100 if you are anyway, right? According to your work, at least. Exactly. But also it turns out in America, if you're if you're in the top quintile the happiest people you live about eight years longer than if you're in the lowest quintile so so working on getting happier is almost as powerful as dropping a smoking habit
Starting point is 00:39:59 when it comes to life expectancy and i sort of developed i think this way of identifying the longest the people who do it the best evidence-based and then reverse engineering it so with blue zones of the first blue zones it was longest of people and now with happiness we're fine we found the statistically happiest people in the world and then reverse engineered what exactly they did to get so happy. Right. So before we dig into that, let's define happiness. And then secondarily, perhaps you can talk a little bit about how you came up with a quantitative method for evaluating this on a community-wide basis. So happiness is, academically speaking, a meaningless term. And I think I reveal this in the book in a way you probably haven't seen before. But to sort of simplify it, happiness is an amalgam of how you experience your life day to day, how much joy you get out of every day. Number two, how you evaluate your life, what you turns out that all three of those facets of happiness
Starting point is 00:41:26 are measurable. They're measurable on an international level. And indeed, Gallup and the World Database of Happiness measure all three of those kinds of happiness in 151 countries worldwide. And I was able to connect with them, thanks to National Geographic and get their statisticians to tell me where are people experiencing those three kinds of happiness at the highest level and then go there and try to explain what they're doing to achieve those kinds of happiness. Right and and in so doing and there's some overlap with the blue zones right but there are also distinct regions that live sort of askew from the from the blue zones that you initially established well they're not the exact same place but the original blue zones areas of longevity they are within the top 10 of the happiest places
Starting point is 00:42:19 in the world there are places that are slightly happier, but they're also very healthy. So Singapore, for example, it's the happiest place in Asia as measured by life satisfaction and also absence of worry and stress, but they also have the second highest life expectancy in the world. So to the point you made at the very beginning here, that longevity and happiness go hand in hand. Yeah, they're closely related. And the other thing that I think is interesting about evaluating happiness is that, once again, not a surprise to you, I'm sure, you find that the happiest people live in places where the environment is conducive to the factors that contribute to that happiness. That's the bottom line.
Starting point is 00:43:01 Right. happiness. That's the bottom line. Right. It's just like, there's all these studies that show that the harder you work to be happy, the less happy you are. And in a sense, that's what we're all doing, right? You know? Yeah. Yeah. It's like Sisyphus, you know, rolling the boulder up the hill and only to find it back down at the bottom the next day when you wake up. So positive psychology, Marty Seligman and Sonia Lubomirsky, who lives right around here, they're great scientists and they have identified techniques we can all do to get a little bit happier. And you've heard about them. Savoring, gratitude, meditation. They all kind of work, but they all kind of fall in the same category as diets, is they require a conscious behavior modification. You have to remember to do something every day,
Starting point is 00:43:53 find time in your schedule, and have the discipline and presence of mind to do it. And there is no evidence to show that any of those things work in the long term, because in order for them to work, you have to do them. They wear out. But there are dozens of things you can do to change your environment to make it more likely you'll be happy. So the Blue Zones of Happiness book is more about what you can do to design your surroundings to stack the deck in favor of happiness.
Starting point is 00:44:25 And I think we should unpack that and get into it, but let's run through a couple of the case studies because I think it's super interesting when you talk about what it's like in Singapore and why they're happy, for example, based on the way that the city was conceptualized and planned in terms of how people live and the tax structure and how they think about career, et cetera? Yes. So we love democracy, but often the problem with democracy, it amounts to a pooling of ignorance, especially if people aren't getting the right education.
Starting point is 00:45:08 It's almost impossible for an American politician to make a long-term plan that extends beyond his or her own tenure. In Singapore, they were blessed, I would argue, with a great leader by the name of Lee Kuan Yew, a Cambridge-educated lawyer who came in in 1965 under a difficult time. There was wars with the communists brewing at the time. But he was very smart. He was imbued with Confucian values of harmony, of honoring older people, of embracing security.
Starting point is 00:45:51 And he was a big gardener as well and he was also a hence the massive gardens oh yeah yeah it's it's the second most densely populated place on earth uh it's 45 miles long home to five million people and there's greenery all around you beautiful parks uh very smart use of the land. But he went about taking a data-backed approach to building a country that enabled these people to live out their values, Confucian values in this, not Judeo-Christians, which Americans tend to embrace, but these more Asian values. And he's done a spectacular job at it.
Starting point is 00:46:27 Their economy has doubled 13 times since 1965, one of the highest GDPs in the world, highest life expectancies, and highest rates of life satisfaction in all of Asia. Yeah, I thought it was really fascinating how you describe how they promote diversity in the way that people habitate and cohabitate. Because most people live in these giant apartment buildings, right? And how the demographics of those buildings reflect the demographic of the city at whole right so there's no you know this is where all the jewish people live and this is where all the puerto ricans live or what have you right everything is integrated right so lee kuan yew uh um inherited a diverse population they're made up of han chinese the malayay from Malaysian ethnicity,
Starting point is 00:47:27 and Indians. That's most of who live there, speak completely different languages, very different cultures, often at odds with each other. And he knew he was going to have a seething stew of conflict. And he did a few very smart things. First of all, he made English the lingua franca. So none of the other three cities got to use their language. They brought in this fourth language. Every school reflects the ethnicity of the country. And Singapore, which is actually a country, it's sort of a city-state, has these subdivisions, so to speak, of about 250,000 people live in these high-rise.
Starting point is 00:48:07 And every high-rise reflects, it contains Malay, Indian, and Chinese. And you go downstairs in the food courts, and they're all just these wonderful bazaars of these ethnic foods that reflect the people who live there. Right. And talk about the tax structure. Is Singapore one of the places about the tax structure and is it is singapore one of the places where the tax structure is is implicated in kind of infusing the culture with a higher happiness quotient or yes it's a couple other places so they're brilliant singapore so first
Starting point is 00:48:38 of all um you see a correlation between places who take care of their their elders and happiness and singapore spends more on its elders than any place else in asia and one of the things they very You see a correlation between places who take care of their elders and happiness. And Singapore spends more on its elders than any place else in Asia. And one of the things they very cleverly do, if you live within 100 meters of your aging parent, you get a tax break. That's because Lee Kuan Yew knows that given their values of elder veneration, you're going to take care of your parents that they live nearby. And you're incentivized to do so.
Starting point is 00:49:10 Yes. Which is such a foreign concept from our cultural point of view. Of warehousing our parents in a retirement home. The other very clever thing they do, if you want to consume imported luxuries like Swiss chocolate or electronics or jewelry, there's a very high
Starting point is 00:49:31 value-add attack so it disincentivizes a consumption consumption by the way the happiness value of it wears out very quickly but the anti no matter who you are no matter where you live in the world in order to have happiness you need food shelter health or health care some education some mobility and you have to be able to treat yourself once in a while so after that the effect of money on happiness starts to wear out very quickly well Lee Kuan Yew has made it very easy for everybody to have that that minimum five or six things for happiness. And no matter if you work at a food stand or sweep the streets or clean up public lavatories, as long as you make an effort to work, you're going to make enough money to cover your needs, those five or six things. They call it, instead of a welfare, it's called work workfare so they'll top up your wages so
Starting point is 00:50:26 you get this minimum right and same thing in denmark right denmark you just it's everybody gets paid the same no matter what right you're like the lawyer in the post you can sit on your couch eat doritos and watch reruns of leave it to beaver and you'll get that money which is the antithesis of capitalism and yet here we have a very happy population of people and it's it's uh it's amazing because we all kind of intellectually know like all right so if we can meet our needs and we can pay our bills and we have health care then anything beyond that has a you know a diminishing return in terms of our happiness quotient, right? And your work seems to prove this out, yes.
Starting point is 00:51:10 Well, when it comes to money, yes. But there are other things you do. Right, I'm talking about money. I'm sorry, I'm talking purely about money. Yeah. And this idea that that money would be best spent saving to continue to alleviate the stress and anxiety that comes with the insecurity of not having enough and uh also to be you know channeled towards experiences right yeah well let me let me
Starting point is 00:51:31 interject a nuance here that's important this is from daniel kahneman and angus deacon both of whom won nobel prizes so they're the ones that figured out that when it comes to money and how you experience your life, you don't get any more gratification or happiness after about $75,000 a year. But when it comes to how you evaluate your life, life satisfaction, the more money you make, the higher your satisfaction is. So actually billionaires, they evaluate their lives better than millionaires. So it just depends what you're after. Yeah, I guess. It's always been confusing to me that after a certain point,
Starting point is 00:52:12 a millionaire and a billionaire still are propelling themselves forward to accumulate more and more and more. So obviously they are getting that kind of satisfaction out of it, although it's not changing the day-to-day quality of their life. In fact, it may be inhibiting it. Exactly. Maybe they would say otherwise, but... But it's a little bit like, and I'm hoping this book kind of illuminates this, that people want to know the secret to happiness. And I can't tell you the secret to happiness unless I know who you are.
Starting point is 00:52:45 So there are people for whom measuring themselves against other people is a prime value. And for them, working to go from a million dollars to a billion dollars is a good investment for them. Most of us, I think you and me included, we're more interested in really savoring our lives, being present, experiencing from day to day. It's important for us to feel proud of what we do and achieve financial security. But after that, we're not going to kill ourselves. But there are people who are. There are people, that's the name of the game and they're gonna they're gonna they can only be happy if if they achieve um some fanatic level of success right all right so we talked about singapore we touched on denmark we have uh the nicoya peninsula once again front and center right in costa rica close it's actually cartago costa rica so the the blue zone area of longevity is
Starting point is 00:53:48 is nicoya which is on the coast the happiest place actually is in the center of costa rica in the central valley it's a place called cartago and similar to singapore it kind of started from the top down because the powers that be came from education backgrounds, right? They were teachers. Yes. So I argue that if you have a happy place in the world, it never happens by chance.
Starting point is 00:54:18 It's not just because they have a happy culture. You look at Costa Rica, very happy place. You look north in nicaragua it's a basket case in south and panama it's a basket case and they're both you know latin american cultures but for some reason costa rica is by orders of magnitude happier than nicaragua to the north and if whether you look at uh denmark singapore cost Costa Rica, or I also profile Boulder, Colorado, all of these happy places have their roots in four or so policies. Uh, enlightened leaders between 50 and 150 years ago shifted away from kind of blind economic growth and channeled resources into educating kids. And I'm not
Starting point is 00:55:07 talking about PhDs. I'm talking about getting 98 or 99% of children literate. Educating women. Interestingly, Costa Rica and Denmark were two of the first countries on earth to educate the daughters of peasants, not the sons, the daughters. And why is that important? Because daughters grow up to be mothers. And when you have an educated mother, she tends to have fewer children. She tends to take care of her children better. They tend to make sure they get a better education. They grow up healthier, smarter.
Starting point is 00:55:38 They get better jobs. They're more productive. They're healthier. They make better voting decisions. And it creates this upward ratcheting of um of happiness also the emphasis uh in all happy places there's a big investment in public health and this is vastly different than the national conversation we're having now between obamacare and whatever the republicans are. In this country- Which is unclear right now.
Starting point is 00:56:10 Yeah. But regardless of which one wins, it's the same flawed economic system. We incent for sickness. Nobody makes money in this country in health unless you get sick. Pharmaceutical companies make money when you get a prescription. Hosp companies make money when you get a prescription. Hospitals make money when you rent a bed, and doctors get paid for procedures. And insurance companies. And insurance companies in between. You know, doctors are great people, but they get paid the same
Starting point is 00:56:36 whether they cure you or they kill you. In places where people are happy, the investment is put way upstream to help make sure you don't get sick in the first place. So Costa Rica, for example, I think is the best health care system in the world. Every man, woman, and child, this is a very poor country, by the way, has the right of one visit a year from a health professional. Somebody's going to come knock on your door, spend 30 minutes with you no matter who you are take your blood pressure check you for diabetes check you for depression they're going to go in your backyard look for standing water so that zika doesn't breathe they're going to go in your refrigerator and and give you some
Starting point is 00:57:13 advice about what should be in there and what should not be in there and they're catching diseases like diabetes and heart disease decades before it's a three-alarm fire and it's that health as we started off this conversation that health and happiness they go hand in hand and and um costa rica has about half the rate of mortality middle-aged mortality that americans do two and a half time better chance of reaching a healthy age 92, and they spend one-fifteenth the amount we do on health care. Right. So there's a lesson there that we should be listening to. Yeah, I know.
Starting point is 00:57:50 Well, the lessons that can be extrapolated from these various cultures are innumerable, right? And I think it goes back to political will, right? Like, what are the systemic changes that would have to occur in a country like the United States in order to begin implementing some of these policy shifts that are obviously so positively beneficial? So as part of this geographic project, we hired the top 10 economists and happiness experts in the world and did this Delphi procedure, which is a scientific consensus to get the best ideas together and to rank them for effectiveness and for feasibility.
Starting point is 00:58:30 And we identified the 10 things that Americans or leaders anywhere should be doing if they really want a happier nation. And I think it starts with the evidence base, knowing what works and what doesn't work. I mean, what we think brings us happiness, both at a population level and an individual level, is misguided and often completely wrong. For example, growing GDP, that tends to be the yardstick of success of a country. That only works with poor countries. After you get to the GDP of Portugal, trying to raise GDP
Starting point is 00:59:06 more has very little effect on how happy you are. But about one sixth of any population in the world is suffering from some sort of mental illness, anxiety or depression. Those are the big ones, about 16% of the population. They drive about 50% of the unhappiness in any country. And it turns out you can resolve about 50% of the anxiety and depression cases with just 12 sessions of cognitive behavioral therapy. So if America, this is going to sound weird, but this is what the evidence says. If America wanted to become significantly happier, the best investment we could make is make sure that everybody who's depressed and suffering from anxiety in this country got cognitive behavioral therapy.
Starting point is 00:59:51 And by the way, those people with these mental illnesses, they drive about 50% of the use of social services. They drive about 50% of the crime, 50% of the absenteeism, and 50% of the hospitalization. I would imagine pharmaceutical dependence as well. And extrapolating from that, drug addiction, which obviously leads back to crime and the privatizations of our prisons and the lack of investment or interest in really developing treatment for these conditions. We're just warehousing these people,
Starting point is 01:00:27 and we're just perpetrating that vicious cycle that leads to more crime and more disenfranchisement and more addiction, and it just goes on and on and on. But yet we fail to see that. So if you have diabetes in this country, there's nearly a 100% chance you'll be treated for it. Anybody can get treatment for diabetes in this country. And there's a huge pharmaceutical companies make a ton of money off of diabetes drugs.
Starting point is 01:00:51 If you have depression or anxiety, there's only about a 15% chance you'll be treated in this country. Largely goes untreated because there's no big sort of cognitive behavioral therapy lobby that's making sure that we're getting that kind of treatment here. It doesn't have the economic underpinnings that a pharmaceutical approach does. Yeah, although there's a lot of prescription medications getting doled out to deal with these things, but perhaps not enough focus on the cognitive therapy aspect of it. Yes, and we know cognitive behavioral therapy works if cognitive behavioral therapy were a drug it'd be a blockbuster drug it it is 50 successful
Starting point is 01:01:34 there's good research behind that wow that's amazing um tolerance is a big thing too right in these communities yeah and at an international level essentially you want to live in a place where you can feel free to live out the life that's right for you so if you're a woman you want to be you have the same rights as a man if you're old, if you're gay, if you're transgender. So Denmark is one of the most tolerant places in the world. So essentially, these findings start with a statistical basis. So these international surveys ask you how happy you are in a variety of different ways. And then they ask you 60 or 70 other questions about how you live your life, how much money you make, are you married, your religiosity, are you doing new and interesting things every day, do you feel healthy, do you trust your neighbors, do you feel like you can live out your values etc and then there's a statistical um uh process known as regression analysis where you can find out what correlates with happiness or what what what
Starting point is 01:02:54 goes hand in hand with happiness and the the big six are trust can i trust my neighbor tolerance can live up my values do Do I have really good social connections? Healthy life expectancy. GDP is one of them. And freedom. But not so much freedom to do anything, but freedom, once again, to do the work that's right for you. Those are the big correlates to happiness, no matter where you live. And from that, you kind of drill down tell me if i'm misinterpreting this but you drill down on these kind of three core ideas pleasure purpose and pride as kind of co-factors and your own analysis of your personal happiness quotient is that well all of these surveys measure life satisfaction which is essentially pride
Starting point is 01:03:50 positive affect which is how you've experienced your life in the last 24 hours i call that pleasure and then purpose do i do new and interesting things every day so those three p's are actually measured i kind of simplified the academic terms, but we know statistically speaking where those three types of happiness excel the most. And where does the United States fall on this spectrum of happiness? You know, we get like a B. I mean, given our GDP, given how wealthy we are, we should be doing a lot better. We're about 27th in the country, in the world. And is there any one of these factors where we're well below what would
Starting point is 01:04:32 be considered average? Yes. Like where's our, you know, where's our weak spots? So there are vast variations and it's not really fair to talk about the U.S. because in the southeastern, the Appalachia, the Rust Belt, those places are very unhappy on all three. But then you look to places like Boulder, Colorado, San Luis Obispo, Ogden, Utah, Minneapolis, Minnesota, Portland. Those places are world class when it comes to all three. So it depends where you are in the United States. And Boulder is one of the ones that you selected as the top, right? Among the top in the world. So Dan Witter's over at the senior scientists at Gallup and I worked on an index that we tried to find the 15, what he calls cowbell measures of what really is happiness. What's the componentry of happiness? And we created a special
Starting point is 01:05:27 index and applied it to 171 cities in America. And Boulder came out the top. Santa Cruz was very high up there. Santa Barbara, San Luis Obispo, Charleston, North Carolina was actually pretty high. Naples, Florida. And these communities, what are the main things that they share in common beyond what we've already talked about? They're walkable and bikeable, very high correlate. There is a healthy food environment. There was enlightened leadership that shifted the focus from just economic development to quality of life.
Starting point is 01:06:06 Often, building and developing and progress are mutually exclusive pursuits to creating a high quality of life. And most of these happy cities have said, we're putting, okay, we have enough, we've developed enough now let's preserve our natural environment and let's focus on building quality of life from both a policy point of view and a built environment point of view bikes are a big part of this whole thing bikes and walking right you look at the walk score which you can go online and plug in your zip code and it'll tell you the walk score walk score is probably the biggest predictor of of um how happy your city is yeah copenhagen's most
Starting point is 01:06:51 bikeable city on earth it's also the happiest that's cool we don't live we don't i don't live in a walkable place well think about cars so uh if if you live on a street where cars are zipping by at 50 miles an hour, number one, you have that noise, which creates stress. There's danger. There's pollution. And we know now that car pollution is associated with diabetes, dementia, and even kidney failure. You can't walk, you can't move and get exercise because
Starting point is 01:07:27 you're at the bottom of the transportation food chain when you're on your feet. When you live in a place that's bikeable, it's quiet, you run into people, it's very easy to get to places to shop and places to worship and socialize. If America could see clearly, the best investment I I think, at an urban level would be making our cities more walkable and bikeable. Hence, you're now living in Santa Barbara. Mama didn't raise no fool. I know.
Starting point is 01:07:53 And you live in this region of the world without a car, which is not easy to do. Although Uber helps, I know. I don't own a car. When I install in Santa Barbara, I never get in a car. I mean, I come back and forth to the airport or something in Santa Barbara, I never get in a car. I mean, I come back and forth to the airport or something in a car, but I get on my bike and go everywhere.
Starting point is 01:08:17 So I took the Blue Zones 10-minute happiness quiz on your website. True happiness test. True happiness test. True happiness test, yes. And I proudly scored an A+, which I'm very happy about. Atta boy. Despite the fact that there's one question about how much time do you spend in a car, and I had to slide that slider all the way over to the right. And I was like, this is going to fuck up my score.
Starting point is 01:08:42 It's like, you know where these questions are going, right? I was trying to be as honest as possible, but I was like, yeah, gonna fuck up my score because i'm it's like you know where these questions are going right i was trying to be as honest as possible but i was like yeah this is definitely gonna put me down in the b minus factor because i'm driving around all the time but uh i think i over i compensated for it with i think in large part like a sense of purposefulness like the icky guy that you talk about with blue zones i think is very high in my life and um and uh you know diet and exercise obviously movement and community like i make a practice of making sure that i take time for friends which isn't always easy and isn't my default thing but when i do my life is happier and better.
Starting point is 01:09:30 Yeah. I had the privilege last Saturday to join you in your community. And you're very generous. And you're also a curator, one of these connectors. And one of the more dependable ways to get happier, no matter what kind of happiness, is improve your social happier no matter what kind of happiness is improve your social equity your social connections and you are a master at putting interesting people together and sort of being at the at the at the center of it not as a me me me i want the attention but supporting people from the outside and you're a giver to put it in adam grant's words well it Well, it was a pleasure and a delight to be able to host that thing. And Greg, my business partner, I have to give credit to him.
Starting point is 01:10:09 He's the one who kind of orchestrated the whole thing. But it was great. And I think for me, it was beautiful not just to get all these people that I love so much in one room and so they could meet each other and all of that, but then to take everybody over to see NQ. Oh, my God.
Starting point is 01:10:26 And I know like, you know, you probably, did you even know who NQ was? No idea. I was ready to roll my eyes. Yeah. I mean, you guys were out of there. Like a lot of people were like, yeah, that's cool. I'm here for the party. I don't know about the NQ part.
Starting point is 01:10:37 And I was like, no, no, no, you guys, you got to check this out. So I think your perspective was common. Like a lot of people were like, didn't really know what to expect or who he was. And it was kind of a beautiful gift to give to everyone else. It really was. He was so inspiring. And it's impossible to not sit there and listen to him and not leave feeling amazing. I think he metabolized the human condition living in 2017 and helped us.
Starting point is 01:11:06 We all feel exactly what he described, but he helped. First of all, he didn't put himself above us. He was among us. He was talking about seeing his old therapist at his new therapist's office. Yeah, that was great. I know. Yeah, his old therapist in the waiting room coming out from his new therapist like hey but um he he helped he helps uh he helps us all make sense of this of this crazy journey we're on
Starting point is 01:11:38 yeah he really does in a very beautiful touched um poetic way dare i say. So I'm glad you guys came and experienced that. It was cool. Loved it. So let's like really distill down these principles of happiness and I want to get at the heart of like how we can think about this. The average person can think about these things and think about how they can cultivate greater happiness in their own lives by making some lifestyle changes and decisions, you know, perhaps about the environment that they choose to surround, you know, the people in the actual physical
Starting point is 01:12:15 environment in which they live. But, you know, even beyond that, I know that there are lifestyle, you know, things that can be tweaked to help promote these things, it's it's easier to put yourself in the environment that fosters that but you know behavioral change i think is still you know an important part of it is it not it's it's important if you can remember to do it and i just essentially assume that people aren't going to remember to do it so so so if happiness is a cake recipe. Move to Boulder. Yeah. Kind of that's where I was going. Marrying the right person or being with the right person, getting the right work, being healthy, feeling like you're giving back. They're all ingredients. The most important ingredient in that cake recipe is where you live. So if you're unhappy,
Starting point is 01:13:03 probably the most powerful thing you can do if you want to get happier is move to a happier place. And we know that statistically speaking. It has the biggest variance of any variable. And you might say, well, I can't do that. But the average American moves about 10 times in their adult life. So there's 10 opportunities. And if you can't live to a happier city, you can live to a happier neighborhood. And a happier neighborhood looks like this. It has a sidewalk out in front of your house you live on a street where neighbors have about the same status level that you do there are trees there's easy access to parks where i live in minneapolis there's no nobody lives more than four blocks away from a park you're close to places to
Starting point is 01:13:41 worship you're close to by being able to buy healthy food. Those are all elements more likely. If you live on water, you're about 5% more likely to be happy. Ocean, river, lake. The happiest cities in America tend to be university towns. So that stacks the deck in your favor. When it comes to your house, you want to position your house so that it invites people in. The happiest Americans are socially interacting five to six hours a day. So you want to position yourself so you're inviting people in. So instead of a back deck, a front porch. And those hours of socialization include home and profession, I presume.
Starting point is 01:14:26 those hours of socialization include home and and profession i presume yeah the key is that you're interacting with someone with whom you can have a meaningful conversation and you actually like them right so if your best friend works where you work yeah or it can just be an okay friend but it has to transcend talking smack sports or celebrity or something. You have to be able to say, you know, I just had a big fight with my spouse, and, you know, what has ever happened to you type of thing. So that's the criteria. It would be meaningful conversation. And it could be with your family too or your neighbors.
Starting point is 01:15:03 You want to make sure that your bedroom is set up so it's easy for you to get between seven and a half and nine hours of sleep. So blackout windows, take the electronics out of that. The happiest people are sleeping over seven and a half hours a night on average. If you're sleeping six hours a night, you're probably 30% less happy than you are. So that's a really big one as well. TVs, there's room in our life for TVs and other screens. We did this huge research project with National Geographic's 100,000 respondents and found that people are most happy when they're watching between a half hour and an hour of TV a day.
Starting point is 01:15:39 So having a little bit of intellectual repose at the end of a hard day is okay. little bit of intellectual repose at the end of a hard day is okay. But if you're watching more than an hour a day, it's probably at the expense of doing more authentic forms of happiness, like physical activity or social interacting or volunteering. Are there studies on internet use? There's studies on, we also did one on social media. So like Facebook and twitter and instagram the same thing it's about 45 minutes actually people who are not on social media at all and people using it uh about two hours a day are about the same level report the same level of happiness the best is about an hour a day which suggests that they're on it for a little entertainment maybe to connect in the real world but after two hours, you see this
Starting point is 01:16:26 direct correspondence of dropping happiness with more social media use. And the least happy people are on at eight hours a day. So it's an approximation of the truth. And is there a distinction? Obviously, community is important. Is there a breakdown or a distinction between those that are actively engaged in a faith-based community versus people that are just involved in their civic community? Well, religiosity is measured, and it's measured by how often you show up to a church or temple or mosque. And as a rule, people who are religious are slightly happier and you're especially happier if you live in a religious part of the country so being religious in denmark for example where only about 20 percent
Starting point is 01:17:14 of people show up to church being being a churchgoer doesn't help your happiness much but if you live in the bible belt you're much more likely to be happy but you're involved in your community in a more fundamental way i I would imagine. Volunteers are happier no matter where you go. The most counterintuitive thing in the world, if you get fired from your job, the best thing to do is go and volunteer. Take that focus off of your own woes and put it onto something else. Get out and network and get out and put your your your purpose to work elsewhere so your point about community yes getting involved with your community is definitely a secret to happiness and what about meditation a net positive and
Starting point is 01:17:59 so medit meditations one of these liminal things. So here's the thing with meditation. I think you have to do it intensely enough for a while, either some meditation course or sticking with it for 10 weeks or doing a vipassana where you kind of rewire your brain. You're a meditator and you know how to do it and you can quickly do it. But if you're just going to meditate before yoga class for a while, it's not going to do you any good. And meditation, like so many other positive psychology interventions,
Starting point is 01:18:36 for the most part it only works as long as you're doing it. So we tend to do it episodically. If you do it every day, yes, there's good evidence, but people don't do it every day. Most people don do it every day, yes, there's good evidence. But, you know, people don't do it every day. Most people don't. You're like the doctor who's like, yeah, I could tell them to eat better, but they're not going to do it. So I'm just giving them this pill and like sending them on their way. Well, you know.
Starting point is 01:18:54 But you're telling them to move. I mean, I'm like the doctor who says, tell them to eat better, but knowing they won't do it. I'll invite them over to my house and I'll teach them how to make a delicious Icarian stew or Sardinian minestrone, and they'll taste that, and I'll have them. What about the distinction between movement? In the blue zones, it's not about vigorous exercise and the way we think about it, treadmills and gyms and CrossFit and all that kind of stuff.
Starting point is 01:19:22 It's just movement is integrated into the daily lives in an almost unnoticeable way, and it's just continual and perpetual. But is there a distinction when you look at, when you hone in on happiness, between people that are sort of active in the sense that they're walking and they're moving their bodies or maybe they work outdoors or what have you, versus people that do kind of have a structured exercise regimen? Well, people who are getting some sort of physical activity, 60 to 90 minutes a day are happier or more likely to be happy
Starting point is 01:19:58 than people who are slothful. But I'm not aware of any research that breaks down intense physical activity and increased happiness or increased happiness. And you touched on volunteerism, but I would imagine, you know, happiness is very much tied to service, right? So people whose lives are are focused on giving back, in my experience, seem to be happier people. And I know that I'm happier and more fulfilled and feeling more purposeful when I'm in the spirit of giving. Even if that giving is really in the context of my professional life, that kind of ethos, for me, translates into a higher happiness quotient. So are there studies on that or how does that break down?
Starting point is 01:20:48 The best thing I've ever heard along those lines comes from a Norwegian Buddhist monk who lives in Minnesota who says, points out that we all have 99 problems. We're getting a wrinkle. We have an ache. Our roof is leaking. We have a dent in our car, whatever it is. we have an ache, our roof is leaking, we have a dent in our car, whatever it is. And we can put all of our effort into fixing those top problems and maybe resolve the top 10 of them. But by the time we get those top 10 off the list, there's 10 new ones at the bottom.
Starting point is 01:21:17 So it's accepting that we're always going to have 99 problems and putting our focus elsewhere, usually on somebody else's problems or helping somebody else off. And in so doing that, the, those 99 problems diminish in size and, and, um, they become less urgent and they become less salient in our everyday life. So yes, volunteering, helping others is a surefire way of making yourself happy. volunteering helping others is a surefire way of making yourself happy yeah that's a it's a core precept of of recovery sobriety like 12 step like when you're when you're not having a good day like that it's like this is what you're told like pick up the phone and call somebody who's having a worst day talking through it you know what i mean and then suddenly your day doesn't seem so bad
Starting point is 01:22:02 it's almost like selfish selflessness you know what i mean like when you want to just when you're feeling terrible and you just want you want to focus on yourself and your world and your huge problems if you can just get outside of yourself and invest yourself in somebody else's issue your problems seem to diminish diminish and also the solution tends to percolate up and seems more manageable and accessible. What was the thing that, in the course of doing this research and studying these communities, that was most surprising to you or counterintuitive or what you didn't expect? Or it just play out the way you thought it would?
Starting point is 01:22:44 Well, that Singapore would be so happy. I fully expected to, because Singapore is famous for caning people, and if you have more than 14 grams of drugs, they hang you. And thinking that this is all propaganda, and getting there and find out, yes, that actually there's a form of happiness where when you're the path to success is neatly laid out for you and you live in this secure area where it's easy to live out your values it can indeed produce happiness and then to go to the other side of the planet with a diametrically opposed way of doing things the Danes are completely free um the the laws are
Starting point is 01:23:27 very lax and a completely different way of doing things and that's produced the the happiest uh in a different way happiest um so uh the the path up the mountain of happiness, they take different faces, so to speak, but the summit looks pretty much the same no matter what route you took. Are you going to now set up a Blue Zones happiness program that you're going to take city to city, or are you going to incorporate some of these principles into what you're already doing? You know, it's taken me a decade. You know, I work with Sharecare, and we have 200 employees right now. And I'm not about to subset that. We are developing a policy bundle. So laws and codes and policies that municipal governments can adopt that make it more likely that their city will be happy.
Starting point is 01:24:30 So, again, we don't tell cities what to do. We show them the policies, and we help them pick what's right for them, and then we help them get it passed. So some things that will make your city more likely to be happy. Water quality. There's a huge correlation between water quality. Noise. As we talked about before a huge correlation between water quality. Noise, as we talked about before, walkability, bikeability. Programs that help the depressed and people
Starting point is 01:24:53 who are anxious. There are city programs that can do that. So just making it clear of what cities can do that will really favor happiness. So we'll just incorporate it into our current Blue Zones projects. If you were able to petition Congress or let's say you held some high-ranking appointed position in the White House, what policies on the federal level would you like to see changed that could foster these ideas that you're working on at the municipal level? What has to change at the federal level, at the highest level? What's fixable? I'm not talking about, we're not going to turn into Singapore, but what can we work on? Okay. So number one, if you can't measure it, you can't manage it. So right now we measure the economy. We should be using a gross national happiness index to measure. Because at the end of the day, in my opinion, a politician's job is to make us happy,
Starting point is 01:25:49 the greatest amount of well-being rather than... So that should be the north star for all policy and how we're measuring our presidents and Congress and the Senate. Are they making us happier? Number two, Cameron's government in Great Britain, he formed a team, 50 people, whose job it was to develop policies most likely to increase happiness. So it has to start with an evidence base. So we should have a sort of a squad within the federal government that focuses on well-being. And you can't ramrod things through Congress. It requires a conversation and a consensus. But we have to know what to do, and we have to be able to measure it and those
Starting point is 01:26:47 are the first two steps and and be funding it what uh what changes have you made as a result in your own life i mean you know you're living in santa barbara you were you were living in minnesota you know prior to that like already you know very blue zones friendly regions locations but did this work kind of uh you know inform other changes that you're thinking about making or have made or or need to make like what you know where's the like where where can you find greater happiness in your own experience even after doing all of this stuff um yes you know the journey's always right right so okay so you're way more likely to be happy if you're in a committed relationship even after doing all of this stuff. Yes. You know, the journey's always continuing. Right, right.
Starting point is 01:27:25 Okay, so you're way more likely to be happy if you're in a committed relationship. So I'm with the lovely and cruciferous Kathy Freston. She is lovely indeed. And she is vegan, so I eat a lot more vegetables. It turns out that people who are eating seven servings of vegetables a day are happier. I know the importance of sleep, so I'm not penny wise and pound foolish when it comes to my time.
Starting point is 01:27:52 I get my eight hours of sleep no matter what. I usually don't use an alarm. I know that I'm more likely to be happy if I'm healthy. So it is almost impossible to get me to spend a day without getting some form of physical activity i like to do uh i am i love people and i make it i make time for my friends i try to socialize six or seven hours i take a nap you take a nap every day pretty much do you i'm good at power nap wow what time do you wake up in the morning um i wake up after eight hours so if i went out went deep last night i went to bed at midnight i woke up at eight right you know i took a little nap before i came over here actually
Starting point is 01:28:35 that's good so yeah it makes a big difference um drinking a little bit is fine for happiness drinking a lot is probably against it so i kind of cut off at two or three drinks. Unless you're me. One's not good, man. Yeah, I'm not even going to go there with you, Rich. Although I'd like to. It's a different story. That's a different podcast.
Starting point is 01:28:56 Yes. And kite sailing. That's going to be the new thing. Yeah, I'm really passionate about that. It's knowing your passions and trying them so i live up in santa barbara that has this uh the ideal kite um sailing conditions in the country so i've seen those guys up there doing that but i i don't know that i've ever i don't know anybody who's done it well you'll know me i'm gonna know you yeah yeah well maybe you can we'll do a field trip
Starting point is 01:29:25 um i think you know one of the things that that has been inspiring to me uh about you and and your example is uh is that you've accomplished a lot like you've created these you know incredible works through the through the books that you've written and the talks that you've given and the advocacy that you do and how you've kind of institutionalized it for the benefit of these cities. Um, you know, that kind of social impact is what I aspire to. And you've been a great mentor and a friend and, and, you know, I've learned a lot by, um, by getting to know you and, and, and by just learning from your experience. But you're not a workaholic. A lot of people who are creating books like you, I mean, these are deep dives.
Starting point is 01:30:14 This is deep work. These take years and years to put together. And most people that are involved in that kind of work like they're they live hermetically and they're shut-ins and you know because whatever you know the amount of focus and intention that that that's required to produce them is so intense right but you've you've been able to live these principles of the of the of the blue zones and create this life for yourself in which you're able to be as productive as you are and still maintain this extraordinary quality of life. And that's like a magic trick to me when I look at it.
Starting point is 01:30:55 Well, in these blue zone areas, I walk the talk, I learn from them. But I do, when it comes to work, I tend to be you know like a crack addict you know i'm um i'm on it for right eight hours a day um after take my nap eat my lunch etc get my workout but you have to put a gun to my head to get me to work after five o'clock usually so there's no upside to um being more fanatic i could have maybe written this book quicker, but I would have had less fun doing it. So, I mean, thanks for pointing that out, but it's true.
Starting point is 01:31:30 I put a deep emphasis in consciousness and enjoying, for the most part, enjoying my days with the right balance of doing something productive that will yield that life satisfaction, that pride that I think is important. Yeah. And it's cool that, you know, your passion for adventure, you used to do these crazy expeditions, these bicycle, we talked about it the first time that we sat down together, that, you know, the work that you do in these books
Starting point is 01:32:00 seems to serve that wanderlust or that desire to continue, you know, continue adventuring. Well, I've been with National Geographic now for almost 20 years. And Peter Miller, my great editor, pointed out a long time ago that these geographic firsts are kind of passe right now. That if you want to be an explorer in this day and age, you need to add to the body of knowledge and you need to educate or the body of knowledge and you need to educate or illuminate the human experience. And the bike rides were great experience. I think
Starting point is 01:32:32 everybody graduating from a college university in this country, even a high school, should be required to live abroad for six months or a year. You learn more during those times than any place else. And I was able to do that almost overdrive with eight years of these seeing the world from my bicycle and you develop empathy you develop a certain amount of wisdom after all wisdom is knowledge plus experience and maybe i didn't get the most knowledge in the world doing those but i got a ton of experience so that kind of adds to the wisdom and it gives you a lot of quiet time to think. I'm sure you probably get your best thinking done when you're doing a marathon across the Swedish archipelago. I don't know how much thinking I was doing then.
Starting point is 01:33:17 I was thinking about when it was going to be over. But in general, like on a daily basis, yeah. But I'll bet you find your running very meditative. And you probably get a lot of good ideas doing that and and and so the the expeditions leading up to what i'm doing now was part of that david just rode his bike across david who's filming over here he just he just rode his bike across australia not that long ago i knew yeah loved him. And not just because he's from Malta. And he's got a lot of hair. He has excellent hair. He does.
Starting point is 01:33:50 But yeah, but then maturing those adventures to then mine the human spirit and extract from it ideas that can be beneficial to others. That's the National Geographic mission, right? More and more it is. Yeah. Yes, they're finding. That's the only wayographic mission, right? More and more it is. Yeah. Yes, they're finding. That's the only way they can be relevant. They can't keep covering summits of Everest or making it to the North Pole, which is going to disappear in a few years anyway.
Starting point is 01:34:17 Speaking of which, Blue Zones of Happiness is a cover story for Nat Geo. Is that the October issue? It's a November issue coming out mid-O the october issue is that it's a november issue coming out mid-october yeah that's exciting man i'm very psyched with david's photographs well actually it's uh cory richards photographs different photographer um but there was actually two photographers working on it we worked it took 14 months to cover and shoot that story the photographers super hard workers they they made at least two trips to each of these blue zones of happiness to cover it right and um and what's the difference between the book and what's going
Starting point is 01:35:00 to be in the piece so the piece just focuses on the happiest places. And the book is more about how to take what we learned in these places and put it to work in your life. It offers a blueprint for changing your personal environment, six different facets of your personal environment, to make it more likely you'll be happy. And then it marshals in the science, so we know what really works for happiness and what doesn't. soul environment to make it more likely you'll be happy. And then it marshals in the science so we know what really works for happiness and what doesn't.
Starting point is 01:35:30 It's exciting, man. October 3rd it comes out and you're going to be doing like a residency on the Today Show. Can you talk about that? Yes. Four days in the Today Show. It probably already have passed, but it's it's october 9th 10th 11th now i'll put this up before then and is that going to be you in studio at the today show with
Starting point is 01:35:53 filmed stuff that you that took place in these communities or how's that going to go it's um no i've traveled to all the blue zonesones areas with the Today Show. I see. So the stuff's in the can already. Yes, but then I'm going to New York to be on set. To be there, right. Yeah, Marshall Den. But no, I work with Cynthia McFadden there and a very gifted producer named Jake Whitman.
Starting point is 01:36:20 And we've done a number of stories with the Blue Zones of Longevity, and now we're doing Happiness together, and it's a great little team to work with. It's going to be amazing, man. Are you excited? Do you like the publicity marketing side of all this kind of stuff, being the forward-facing personality of this? Not really. I can do it.
Starting point is 01:36:39 I can do it, but no. I'm from the Midwest, and the talk tree gets chopped off in the midwest but you know as an author you have to sing for your supper or you don't eat yeah i enjoy talking with you this is probably the most fun i'll have actually dan's the most charming man on the planet i'm a reporter i just i just report the facts um october 3rd so that's so it's october 9th and that and then four days on that that week right yes yeah it's cool man and what's uh what's beyond that what's next what's getting you excited well i'll just date for a while um i'm i'm i want to focus on the art of life for a while and i've spent a lot of time developing this happiness
Starting point is 01:37:25 idea and the blue zones idea and now i want to create a new application and and um focus on the art of life and like what how do you optimize this experience we're all given. In Q said this great, this great story that a guy gets to heaven and he, he says, he's, he says, well, okay, what do we do now when we're up here? And God said, you were just in heaven and you screwed it up. You know, I mean, this life is, I think if you really think about it and try, there's so much more to be made of our experiences here. And my research shapes the decisions I make, but now I need to customize that general knowledge into a personal prescriptive.
Starting point is 01:38:18 Well, I think you deserve it, man. Yeah, at least for a month. Yeah. Good talking to you. Likewise, Rich. Yeah rich yeah man we did it this is a privilege oh my god anything else you want to say no that well i will say you know when i first met you and i did this podcast that you know i it was just fun rapping with you but i speak all over the country and i cannot tell you
Starting point is 01:38:43 how you know i've done ted talks and oprah more people come up to me and say, Oh, I heard you on the rich role podcast. And it's like an instant membership into the club of cool. So thank you. I appreciate that. Thanks, man. You know, all the right things to say to butter me up. I'm telling you.
Starting point is 01:39:03 All right. Super fun, man. And I look forward to doing more of these with you in the meantime uh everybody pick up the blue zones of happiness i'm sure you're going to be seeing a lot of this book it's going to uh be in our atmosphere everywhere you look you can catch dan on the Today Show, on those appointed dates. And you can find him on the internet. Is it at Dan Buettner or at Blue Zones? At Blue Zones. At Blue Zones on Twitter, right? And you're on Instagram as well?
Starting point is 01:39:34 At Blue Zones and BlueZones.com. BlueZones.com for all your Blue Zones. Needs. Edification and entertainment, man. All right. Awesome, man. Thank you so much. Thank you.
Starting point is 01:39:44 Peace and plants what a superb human being I just I can't say enough good things about this man and the incredible work that he has done and that he continues to do so give him a shout on twitter instagram or facebook let him know what you
Starting point is 01:40:04 thought of today's conversation definitely Definitely pick up the new book. Also, we filmed this whole podcast and it is available on YouTube. It's beautifully filmed by David Zamet. I think you guys are going to really dig it. It's so cool to be able to provide a visual component to these experiences. And I'm so excited about having a presence in the visual space. So go to youtube.com forward slash rich roll to check it out, hit subscribe. I would really appreciate it. If you enjoy the video content there, leave a comment, let me know what you think about what we're doing and what we could do and your ideas about how I can better maximize the video space to provide you with good content. That's what I'm all about. Also, you might want to take
Starting point is 01:40:45 Dan's true vitality test, which will give you customized recommendations on how to live longer. It's just a three minute thing. I'll put a link up in the show notes to that. So you can check that out. Look, you guys, you know, my mission in life is to help you experience your version of what I have experienced eating and living the way that I do. And intellectually, I think you guys get it, especially you've been listening to me for a long time. And yet every single day, even today, as a matter of fact, I get messages and emails from people saying, I really want to take that leap,
Starting point is 01:41:13 but I just, I don't know how to do it. What exactly do I eat? What if I don't know how to cook? What if I don't like this or that, or I have an allergy and I don't really know where to buy any of these things. And I realized being on the receiving end of so many of these messages that there was an essential tool that was lacking from the toolbox that I have been providing you guys. So that's why we created this meal planner product, the Plant Power Meal Planner. It's an unbelievably powerful, robust online mobile-friendly resource
Starting point is 01:41:43 tool that takes all the mystery mystery all the guesswork out of this whole plant-based affair and it does it at an incredibly affordable $1.90 a week which is just basically like loose change and I'm just so stoked and proud of this product in exchange for that $1.90 a week here's what you get hundreds and hundreds and hundreds of plant-based recipes unlimited meal plans and grocery lists everything Everything is now metric system compliant. It's all totally personalized and customized based on your goals and your food preferences, your allergies, your time constraints. We have an incredible customer support team available to you seven days a week to answer
Starting point is 01:42:17 any question you might have about cooking, food, nutrition, whatever. No question is too small. And these are people who live and breathe this stuff. People with graduate degrees in nutrition, athletes, moms, whatever. No question is too small. And these are people who live and breathe this stuff. People with graduate degrees in nutrition, athletes, moms, parents. We have grocery delivery in many metropolitan areas. We're getting amazing feedback. I really think this is life-changing stuff. This is the tool that really will help you access better nutrition and also make it stick and do it in a way that's really not going to impinge significantly on your pocketbook, on your wallet. So check it out. To learn more,
Starting point is 01:42:51 go to meals.richroll.com or click on Meal Planner on the top menu at richroll.com. You guys might know that last week was my 51st birthday. Thank you so much for all the amazing birthday wishes. It really warms my heart. I appreciate it. And also thank you to everybody who contributed to my Charity Water fundraising campaign. As of the date that I am uttering these words, we have raised $42,000, which is unbelievable. I am so grateful and thank you. Everybody at Charity Water is thrilled about this. We're still a little short of my $51,000 goal,
Starting point is 01:43:25 but there is time to still contribute. So if you've been on the fence or sitting on your hands or whatever, now is the time to make a difference. Every dollar counts. I'm asking for pledges of $51, but if that's too much, that's okay. Pledge whatever you can.
Starting point is 01:43:39 And listen, if you can't afford this, then don't worry about it. I'm not trying to put any undue pressure on anybody. But if you do have a couple extra dollars laying around, it's such a great feeling to contribute to a worthy cause that is making a significant difference in the world on a problem that is huge, but also entirely solvable. To learn more, go to my fundraising campaign page at my.charitywater.org forward slash ritual.
Starting point is 01:44:05 I'll also put a link in the show notes to that very page. And speaking of show notes, you guys should always visit the episode pages on my site because we put a ton of time and consideration into packing these pages with many, many links and helpful information related to the episode and the guest to enhance your experience and sort of further inform the information that's provided in the context of these conversations that I'm sharing. If you would like to support this show and my work, share it with your friends and on social media, leave a review on iTunes, hit that subscribe button, please. We also have a Patreon set up for those who would like to contribute financially
Starting point is 01:44:45 to my work. That banner ad can be found on any episode page. Thank you so much to everybody who has taken that leap and made a contribution. It's really amazing and I greatly appreciate it. And as I mentioned a couple of days ago on the last podcast, I've been thinking a lot about
Starting point is 01:44:59 how I can give back to those that have taken that step. How can I reward you guys in some way, provide some kind of gesture for contributing to me financially? And I think a good first step that we decided on doing is I'm going to start doing a monthly live video AMA just for Patreon supporters. I'm going to make an announcement soon about when that first one is, and I'll do it on the Patreon page. Again, it will only be available to those of you who have contributed there in a measure
Starting point is 01:45:33 of just saying thank you for doing that. If you'd like to receive a free short weekly email from me, I send one out most weeks. It's called Roll Call. Five or six things I came across over the course of the week. A couple articles, a documentary I might've watched, a product, new product that I'm enjoying, a video, a podcast, just things like that. Stuff I would ordinarily share on social media. Sometimes I still do. Sometimes I don't. Social media, it's so washed out these days. Even when I post something on one of my pages, I don't know how many people that are interested in what I'm doing actually see it. So this was just a way to communicate with you guys a little bit more directly.
Starting point is 01:46:12 There's no affiliate links in this. I'm not trying to make any money. It's just a cool way of sharing with you guys information that I found inspirational or educational and to kind of enhance the dialogue and the community around ideas that I think are important. I want to thank everybody who helped put on the show today. Jason Camiello for audio engineering and production, Sean Patterson for help on graphics,
Starting point is 01:46:33 David Zammett for his photos, his portraits, and now all the amazing video work that he's doing. He shot amazing portraits of Dan and I, you can check them out on the episode page. He's doing a great job. The interstitial music this week is by Moby. Thank you, Moby, for giving us permission
Starting point is 01:46:49 to use your tune, Look Back In. Greatly appreciated. And theme music, as always, by Annalema. Thanks for the love, you guys. See you soon. Make it a great week. Peace, plants. Namaste. We'll be right back. Thank you.

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