The Right Time with Bomani Jones - Steven Godfrey on Transfer Portal Problems, Lane Kiffin LSU-Ole Miss Madness, Nick Saban Concerns | 01.07

Episode Date: January 7, 2026

Steven Godfrey of Yahoo Sports joins Bomani Jones to break down everything going on in College Football. First, they break down the chaos in the transfer portal and how the sport has improved and dec...lined over the years. Later, they discuss the Lane Kiffin-LSU relationship, whether it will work, and how Nick Saban influenced Kiffin's decision. Finally, they reflect on the culture of Ole Miss and how it has and has not changed. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript
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Starting point is 00:00:05 Ladies and gentlemen, welcome to the right time, a wave original. My name is Beaumani Jones. Thanks for listening wherever you get your podcast. Thanks for watching us on YouTube. Subscribe, like, rate us, review us, give us five stars. You only give us four stars. I'm inclined to believe you are a hater. It is the time of week where we have a guest.
Starting point is 00:00:23 Join us. We have had him before. I think this is the first time he's been like a full-on actual factual guest, which is my fault. Check him out on the podcast, Split Zone Duo, Talking College Football. Stephen Godfrey, how are you, sir? I'm good, man. I'm all over this year. Yeah, I've been doing too much. But I'm glad we could talk because as we were joking before we turn the mics on,
Starting point is 00:00:43 we tend to have these conversations. And our corporate media friends tend to do that thing. And they start clenching up where we start classifying the business of college football for what it is. Yeah, you are one of my favorite seedy underbelly guys, right? I love it. Fascinated. You know, college football-wise, we traffic in similar circles, right? The old SB nation circle, which is people fascinated by the men. madness of this more than anything else. Like, wait a minute, how was this real life, right? Like, how is this actually a thing that does make money? Though it's a very important distinction, I always say, college sports exist to make money, not to make profits. Those are not the same thing.
Starting point is 00:01:20 Absolutely. At fact, yeah, I think the genesis of my professional reputation was I was sitting in an editorial meeting with our mutual friend Spencer Hall and he was asking me about something that was happening and I told him something that wasn't known yet. And he said, well, how did you know that? I said, oh, well, you know, this bag man told me and he goes, whoa, whoa, whoa, whoa, whoa, Whoa, whoa, whoa. He goes, let's talk about that. And so we kind of broke the, we broke the Cardinal, the rule, man. You never talk about those people, right? Everybody knew about those people.
Starting point is 00:01:44 And this is like circa 2013. You know, when we were still all, kids were still love of the game and I love your facilities and all this stuff. In fact, I can kick it off for you. I got dragged yesterday because I mentioned that these kids committing to Texas Tech, oh, they might be doing it for the money. All right. They might be doing it for the money. Because exactly, here's why I want to go with this.
Starting point is 00:02:08 Cincinnati has quarterback Brendan Sorsby. We've got this really weird valuation going on in quarterback playing college football, right? Fernando Mendoza is probably going to be number one pick. Go to the Raiders, right? Cam Ward last year goes to Titans after starting an incarnate word, right? Unrecruited out of high school in Texas.
Starting point is 00:02:24 So we got this strange phenomenon going on, but that doesn't bother me so much because quarterback evaluation's always been weird. But the money being pumped in is wild. So this kid's leaving the University of Cincinnati. He's talking to LSU, he's talking to Texas Tech. He ends up settling on Texas Tech. We think it's $5 million, okay?
Starting point is 00:02:43 Certain individuals in the larger media structure are who maybe work for entities that have big fat TV contracts with some of these teams and conferences, they portray this commitment as, you know what? Hey, Beaumani, he fell in love with the great facilities and the culture at Texas Tech, to which I just simply retweeted and posted, I said, it was the money.
Starting point is 00:03:09 And look, I have no problem with what's going on in Lubbock. In fact, I think it's a fascinating change in college sports because I'm sure you know, you're going to ask me about Ole Miss and Indiana and all these schools that have kind of redefined the game, right? That's all fine. But we still need to call the thing what it is, okay? And what it is is that nobody really goes to Lubbock, Texas, all due respect, and says,
Starting point is 00:03:31 I'm in love. Right? Nobody goes to loving Texas and just says, oh my God. One, beautiful, absolutely beautiful. Two, you know what I love here? The culture. I love the ping pong table in the locker room. Man, all that is done. We don't have to talk like that anymore.
Starting point is 00:03:49 And so I find it fascinating that we're still being made to talk like that. Let's just say that the kid got a $5 million hard offer from Texas Tech, and he's going to play a season of football for $5 billion. There's nothing wrong with that. Right. Well, also in a world now where we got three, four thousand kids in the transfer portal. These are people throwing it out there in many cases, though not all. See if I can get a raise, right?
Starting point is 00:04:13 Yeah. See it if I can get a little bump in money. And I do think it's important to note, and this is a big part of why it was so important to me that players do receive compensation and why it's important that we get to this revenue sharing era where it's not just tied to this money laundering of, you know, we're giving you this for endorsements. I don't see these cats in no commercial. You know what I'm saying?
Starting point is 00:04:32 Like, that's not, like, like, that's, that's, we're still telling that lie. Even if we start with the lie of, you know, they're doing it for the love or anything else, NIL itself has become a lie. Like, I never dreamed that it would turn into what it was because I was like, these kids don't really have that much value as endorsers to justify the money. And then it was like, endorseers. So I call that the Spencer, that that is probably the Spencer Rattler experiment. Because it feels like 10 years ago.
Starting point is 00:05:01 But when Spencer Rattler got the N.I.L. bag the first time from Oklahoma, it was all still sort of routed in a clean way, which is that he was going to do, he was going to come on and, you know, shill for a car dealership or something like that. Hey, do you remember how quaint and funny? Do you remember DeColdest Crawford from Nebraska? Yeah, with the air conditioner, the commercial air conditioner, we're all like, damn, that's hilarious. Wow. This is funny. This isn't hurting anybody, right? We're all good here. This is the modern game. they, look, they dispense with that endorsement crap in like five seconds. All right. This is just straight up what it is, which is pay for play. Right. And so everybody dips their toe in.
Starting point is 00:05:40 They try to figure out they can get a little more money somewhere else. Long run, it's probably not going to prove to be good for the majority of the players. But most of them have a short-term window on being able to get generally any money, let alone the numbers that we're hearing. A dude that just played for Cincinnati, We're just talking about him getting $5 million. And all I'm saying is nobody told me about him yet. I haven't seen him play.
Starting point is 00:06:06 Maybe he is excellent. But I would think that if he was going to get $5 million, somebody would have hit me and been like, hey, man, you know, they got to just do that Cincinnati. You might want to check them out. No, it's not. And that's the weird thing is it's not like what you and I are used to. It's not the, oh, my God, you got to go check this kid out.
Starting point is 00:06:21 That still is kind of reserved for high school, right? Like one of the secrets to Miami's, you know, getting as far as they have to this point, is that they're still doing that thing in high school, right? Like the kid named baby Jesus, he's getting that attention when he's, you know, 15, 16, so that still happens. The thing that we're all trying to process, and look, I don't know if I don't want to like get into a competition,
Starting point is 00:06:44 but at least as a sort of a former hard news reporter, I was about as pro player as a human being could, just because I used my own eyes for 10 years in this business and saw the ridiculous disparity. But I don't know if I ever saw it, getting like this. That's not to say that I, you know, I'm not one of these people saying it's out of hand or any of that kind of stuff. It's just that I never really saw what I would describe to be a fair to Midland Cincinnati quarterback commanding five million dollars. Right. But both part of that too
Starting point is 00:07:14 is that that position in the sport is just always understaffed. Like we how many bad deal, dude, I'm a Falcons fan. How many bad deals have I seen thrown out of a quarterman? Like that happens everywhere. I mean, maybe in 20 years we're going to be doing this for 13 year olds in Texas high school. But like that I guess I shouldn't be as surprised by. But I'm also going to tell you this, you didn't miss anything. This isn't the next great kid. It's the, what I'm scared of doing is making fun of him too much right now. Because I sure as hell didn't think the Cal quarterback was going to win the Heisman last year and be the number one pick in the NFL draft.
Starting point is 00:07:45 Well, so I think there are a couple things on the point of quarterbacks that I find interesting. One, which is, yes, quarterbacks on the professional level are quite scarce. On the collegiate level, however, you're fine at Trinidad, Tampa's at Fair Estate. for example, like, I am surprised that the market equilibrium would be as high as it is. But again, these people are looking to Cody Campbell, who is the benefactor of Texas Tech football, right? He's an oil billionaire. He's on the board. I think he's a fairly young guy.
Starting point is 00:08:16 It's pretty, yeah. I think he might be early 40s because I'm trying to place him. He was an O-Lignment at Tech under Leach. Yeah, yeah. So, and Leach didn't take that job until 1999. So, yeah, so, okay, 44. He's my age. Yeah.
Starting point is 00:08:28 So he's 44. Okay. Yeah. He's funding two things. Making America great again. Sure. And Texas Tech football. Oh, Bo, come on.
Starting point is 00:08:37 He's also protecting women's sports. Haven't you seen the commercial? Oh, I did not know he was one of those. That's him. Oh. Oh, I'm not even talking about trans rights. I'm talking about, well, look, I'm sure he's on that platform. Without looking, I feel confident saying that.
Starting point is 00:08:51 All of those commercials that ran during college football this year, that's him. Did not know. All they're trying to do. is basically get Congress to intercede so they can freeze what's going on to protect schools like Texas Tech from getting lost in a super conference shuffle. This guy is stroking checks from I want a new running back to I want to play God in college sports. This guy is involved. Yeah, he's interesting.
Starting point is 00:09:15 And I also say he made a point on Twitter a few months ago that was worthwhile with his, when the Big Ten, I mean, the private equity money is coming, but he was the guy that was like, hold on, guys. How in the world are you getting all this money? and yet you still need this money. And it's because the day that is here was always on the way and you acted like it was never going to come. Right.
Starting point is 00:09:36 Now all of a sudden, it's time to pay. And you guys have no idea what you're doing. And that gets me to the next observation that I have about this, which is, and you just kind of touched on what he's talking about, we're trying to get Congress to be involved. Rather than fireproofing the house, the strategy for saving the house is to let it catch on fire because I'm sure the fire department knows what to do.
Starting point is 00:09:57 and in this case the fire department, do you read the news? Like the people that think that this Congress is going to be the one to come up with something that makes sense is insane. It's an inertia as a long-term strategy. I've never seen anything like it in all the years of work I've done in media or business. I've never seen inertia as the governing factor of a strategy. And what I mean by that is that we, you know, you joked about it, but we saw this day coming. Look, when I got into this as a, you know, as a, as a, as a, as a, as a, as a, reporter all the way up to a national reporter starting around 2010, we all knew what the culture was.
Starting point is 00:10:33 And it was written off for a while of, oh, hey, it's just happening in the South or maybe it's just happening in Texas or maybe it's just happening in Ohio State. No, it happened everywhere. We knew this. We've known this since the 20s, okay? I can get on a soapbox, but I won't. This idea of relegating the player compensation epidemic, it was called at one point, to certain parts of the country is a fallacy. This has been going on since college sports were deemed to be amateur endeavors, and then schools started profiting off of it. But the sea change was around that 2010-2012 mark where you essentially couldn't argue it anymore, right? The money got too big, the voices got too mainstream. And so the NCAA, to go back to this inertia concept, look, can you recall a 90 unanimous decision in the Supreme Court other than Alston? Right. Right. This Supreme Court
Starting point is 00:11:26 court can't agree on anything. Hell, it's conservative side can't agree on anything. And to a man and woman, they said nine nothing, I have never seen, and I'm not a constitutional scholar, but I've never seen a more emphatic Supreme Court decision in my lifetime. That's the NCAA strategy. And hey, let me be clear. They knew, I've talked to former enforcement officers, I've talked to former people on the legal team. They knew going in, they were doomed. But they decided we are going to stay in here, die on the sword, because we cannot unravel the NCAA apparatus to then include player compensation in any way, shape, or form. So what you're seeing now with the unchecked market, what you're seeing with the casual complaints of, oh, these kids are changing schools every
Starting point is 00:12:08 year and none of this is binding. All of this could have been addressed six, seven years ago, right? There's about seven years ago when the NCAA had a working group and said, hey, the end is coming, right? Can we adapt to the future? And they said no. So every complaint that the casual conservative college football fan has, and there are hundreds of millions of those, could have been addressed by the apparatus in place seven years ago. And it's wild because you've mentioned the money and where the money has gotten and how quickly it has gotten. The scandals of the past seem so faint at this point. Like Reggie Bush's parents getting a place to live and somebody getting Reggie a 96 SS, which by the way, if you are going to cheat,
Starting point is 00:12:55 getting a 96SS is a great way to go about doing it. The $200,000 for Cam Newton, which we already knew was the best $200,000 allegedly anybody had ever spicked, right? All those numbers. The SMU numbers, when you go back and look at the money that those guys were getting paid, it was like $1,000 a month in many of those in those cases like it really wasn't that much much money it was about if you took the more 2000 era scandals and the money we heard to like reggie uh you know you mentioned cam obviously you know there were there were a lot of minor ones that happened along the way tennessee old miss of course alber means uh yeah yeah i would say any of the rank and file c c country they're somewhere at about one one hundredth or one-tenth,
Starting point is 00:13:47 you know, depending on the positional value of what we're paying now. So the market, the black market was great if you were the one in charge of luring the player. This is why, like, I get, I've kind of had my limit. I've written, I think, four columns already for the Washington Post about this. This idea of having Nick Saban installed on that game day seat as the sort of the wise sage of college football, I can't swallow it. I can't do it. because that man built a dynasty that can't be replicated.
Starting point is 00:14:15 It doesn't have a damn thing to do with coaching prowess. It has nothing to do with schematic genius. It has everything to do with a personnel market that was aggressively restrained on the player side. Right? The moment he realized he would have to renegotiate and re-recruit his entire roster on an annual basis, but he stepped quick. He was out.
Starting point is 00:14:36 They all, they all did. In basketball is where you really saw it. Boy Williams, Jay Wright, Mike Shoshavsky. Tom Inso's the only one still hanging around. And I don't fucking know why. Like, I'd have beat the street. It is chaos. I don't blame these guys for being like,
Starting point is 00:14:54 hey, that ain't the job that I was doing. And the thing that bothers me about saving is he still sort of applies his standard in a very, very public way. And he was trying to kind of manipulate the Kiffin search for LSU. None of, I try and encourage people to understand this. none of what he did would work now. The totalitarian state and the statute building mentality, all of that is gone.
Starting point is 00:15:19 It cannot come back now, okay? Because the court's finally caught up and the lawyers finally caught up. So this idea that you can do this, like, you know, we can talk about Alabama if you want. I feel for Caleb DeBore, man, because I don't know if there's a number he could ever reach for wins there that would make that pay and base, like, calm down.
Starting point is 00:15:37 Hey, man, you got two kinds of coaches. is at Alabama. Actual factual legends and dudes that get run out of town. There has been no in between in the last 65 years of what it is to be at Alabama is those two.
Starting point is 00:15:54 I made a bet against several of my colleagues and co-hosts after that retirement and most of them were under the age of like 32. That's the key. That's the key. And they don't know.
Starting point is 00:16:07 They don't know. Dude, nothing crazier. Nothing you think that's happened that's crazy in college football hasn't already happened to a coach or his wife or some people or some kids or something in Tuscaloosa.
Starting point is 00:16:20 They don't know about Mike Dubos, right? They don't know about Mike Shula. Bill Curry. Joe Kine's interim head coach situation on team. They have no idea. The Dodge Charger economy got decimated when we started paying kids because you go through Tuscaloosa.
Starting point is 00:16:36 I mean, God, That's the, it was the comedian, Shane Gillis, that dogs Sabin on air last year. I was shocked because it was like putting, it was the first time I saw the things spoken to on like the big corporate media stage of, yeah, man, you can't just have the local guy in the dealership give them a new car and then you you MF them for four years on their way to the NFL. That's done. It's never coming back. Yeah. One of the funny things also about like looking back on the good old days, which were the more charming old days. I do think, I think that we would agree.
Starting point is 00:17:09 Like, I think that dudes dropping the money off in a bag has proven to be much more charming than these ridiculous contracts, often filled with landmines and loopholes all the way through as it was before. But it is so crazy to think that Jim Tressel, who, by the way, Oh, my God.
Starting point is 00:17:25 For those of you who don't know what Jim Tressel is up to these days, Jim Tressel went from being the president at Youngstown State, where he used to be the football coach. He is now the lieutenant. tenant governor of the state of Ohio. Sure. And they ran him off the job at Ohio State in large part over some tattoos.
Starting point is 00:17:47 Over not knowing. Not knowing. This wasn't even a coach who was orchestrating illicit benefits. They exhausted two years of an NCAA investigation to find out only that he had no hand in the actual matter. By the way, I guess we should say what we're talking about. Some kids got some free tattoos. And by the way, as someone who lived the life of ill repute in his 20s, don't get a tattoo in a college town. I don't even, even if it's Columbus, y'all, don't get a tattoo in a college town, okay?
Starting point is 00:18:17 You are 110% guaranteed to regret that shit 20 years later. He didn't even know. And they busted his ass just for having it, just for being in charge of the program when free tattoos were handed out. Yes. And you can't explain, Bo, to somebody young, how much coverage the media games. to tattoo game. It was huge. I even myself gave a little more that I should have.
Starting point is 00:18:41 And where I got it wrong was I just looked at how Tressel handled it and was just like, oh, you've blown this. And they kind of sold the kids out a little bit. There's a whole element of that that went down. He also got in, well, he didn't get in trouble. Troy Smith got in trouble because he told Tressel he needed some money. And Tressel sent him to Farmore Man. If you remember, there used to be a chain of drugstore is called Farmore.
Starting point is 00:19:03 And they got shut down over some measure of fraud. and the guy that was in charge, he wound up doing some time, but he used to be the money behind Youngstown State football. And so Tressel, because Tressel, Tressel's amazing. I'd watch a Jim Tressel documentary immediately because it's just hard to believe. He is an archetype that has gone away completely. But Troy Smith almost had his whole college thing messed up over like a couple thousand dollars. But Tressel survived when Maurice Corrette one day got up and was like,
Starting point is 00:19:31 hey, I'm going to call Gene Wojahowski and tell him exactly how the money works at Ohio State. laid it all out in ESP in the magazine and we all just said, whatever. But now you look back at it and it's quaint. It's weird, too, to think of that time where the amount of water the media carried for the NCAA. And there's still some of those guys hanging on. I think they're pretty pissed off about the current state of things. But yeah, like, that was the fast track of the media to being better sourced, more respected, was to tow that moral line for the NCAA.
Starting point is 00:20:02 That's the thing that jumps out at me because I took so much hell in 2014. You know, when Spencer and everybody that worked on that story with me, and we did the Bagman story in 2014, man,
Starting point is 00:20:11 I was a pariah in the media. There's a lot of people that said, that's it, we're never credentialing him again. And it's because I gave, I mean, I just gave away the secret
Starting point is 00:20:18 that was in front of everybody's face. And even as far as we've come as a sport, there's still a mentality, and we can all kind of figure out why that is amongst the consumer that all of a sudden compensating players is where college football has gone off the rails.
Starting point is 00:20:31 Now, academics have said it for years in decades. I got like 10 books behind me. written by academics on why college sports is apox upon higher education, all that kind of stuff, right? But all of a sudden, now things are out of hand. You see a lot of that. Things have gone too crazy. And it's just the one thing that's changed.
Starting point is 00:20:48 It wasn't a billion-dollar TV deals. I know that. Yeah. Nobody seemed to clutch their pearls about that. By the way, but we're over a billion in dead money awarded to coaches. That ain't it. Nobody's bothered by that. So what changed?
Starting point is 00:21:02 Yeah. Like my thing always is, I'm good with the money. I think you talked about this earlier. The money got to be so big that certain things became morally unenforceable or impossible to sell. But it shouldn't be this easy to leave, right? Like it's one thing to have free agency. It's another thing where everybody can become a free agent at any point. But also we're finding out that that is weird because something you and I were talking about a little bit before the show.
Starting point is 00:21:30 And I've been waiting for you to come in to talk about this part. there's a whole new economy that is brewing up now, right? Because you have all these players who need representation. And by the way, you have all these schools that need people who understand the rules and understand the laws. And the economy around this new world order has not been built up yet. And what that means is it's a lot of people out here getting some horrific advice because there are not enough qualified advisors to satisfy the demand of all these players
Starting point is 00:22:00 who now need a qualified advisor. So what did I say earlier that when we legitimized everything that Dodge Charger economy took a hit? Let me tell you what didn't, let me tell you what you should have invested in. It's the cousin and uncle economy, all right? My, you know, my buddy and them economy, all right?
Starting point is 00:22:19 Because that is insane right now. If you, look, if you don't know anything about the representation side of entertainment and sports, like, so I use an agent if I have TV deals, Like, so when I got this Yahoo gig, I got an agent specifically to handle that. And it's really one, and you know this, you've been through this a thousand times, Bo. Like, you want to have somebody else saying yes and no and arguing about money. You don't ever want to be the person who does that.
Starting point is 00:22:43 You also want someone who's been to law school. It's really about that simple. To look at a contract, you know, at the show I'm doing now, Phantom Island, Ryan Nanny from SB Nation, he and I founded this company. And the best thing about working with Ryan in a two-man show is he went to law. He was a lawyer for the city of New York. So I just say, hey, look at this, right? And the reason I say all this.
Starting point is 00:23:00 is that you got kids who are making good money, legitimate money, and being offered legitimate money, and not having a single professional in their life to vet that. Now, I want to be clear, there was a lot of scaremongering early on. Do we want to have an 18-year-old defensive back having to pay taxes? I'm not worried about that part. I'm not worried about that part. What scares me right now,
Starting point is 00:23:24 so there are a couple three-letter acronym, like you pretty much know in sports entertainment. CAA, W-M-E, U-T-A, right? And then in college sports, there's a couple of brands that are a little bit like athletes first. They do NFL in college and Excel and a couple of, okay, that's like I can name about on one hand. The problem is, and you could ask those guys off the record, they won't tell you on the record, they don't want to get involved in this right now.
Starting point is 00:23:53 Right? So the guys who are reping Kaelin DeBoer or Dan Laining or Steve Sarkesian, they aren't touching the kid who's trying to make maybe like barely six figures as a DB and he's bouncing around from Conference USA to the Big 12. So who is reping them? The problem right now is it's just kind of any and everybody. And it becomes like a not so funny episode of honorage where you're like, you got your old buddy from the bar and where you got you do it.
Starting point is 00:24:23 You literally have a family member who's out there negotiating, who, by the way, I've heard some eye raising stories from sitting head coaches saying, I've got a kid, he's a featureback, he's quarterback, like a skill position talent. We are relying upon him. I've got him on NIL. We have signed and agreed to something in August, right, locked him in halfway through the season. His cousin's on the phone saying, hey, LSU just called us or, hey, Nebraska just called us. What are you going to do about it? And by the way, what are you going to do about it now? Let's tear up that deal right now.
Starting point is 00:24:56 We want 50,000 more per game or we want whatever it is. So not shockingly, because we have no central governance and we have no regulation whatsoever, because the people in charge said, burn it down. We're done. Burn it down. We don't care. And that's why inertia was the strategy, Bo, was that they wanted to make this. They knew they were going to lose.
Starting point is 00:25:18 But they also thought, well, you know, when our system of governance falls, we can make it look so chaotic that people will want us back. That was a long-term strategy by a lot of people in the NCAA. So is it chaotic right now? Yes, it is badly so. Now, you spoke to the idea of kids being able to leave so effortlessly. The problem, and I'm kind of speaking in broad strokes here after talking to a lot of legal experts,
Starting point is 00:25:40 is that the moment you put guardrails around that, you have now officially done away with any concept of these kids not being labor. Right. And that's when you get into a whole other world that so far they've skirted, right? This is why they're begging the U.S. government to give them anti-trust exemptions and to get them out of any kind of labor regulation. Because the moment, look, I agree. I think any fan of a team right now doesn't want to go through this crap where, you know, we're losing 60 to 70 players a year. We thought we had this guy for at least two years and now he's jumping because he's getting a little bit more money.
Starting point is 00:26:15 I don't know who's on the team anymore, right? Like, it is truly reduced it to the idea that this is laundry. And that's, that's not actually the way that people engage with this sport, right? No. The way and why we said it, the kids deserve what they're getting. Yes. This just isn't as much fun to watch. Correct.
Starting point is 00:26:33 And we're also sussing out to go back to the endorsement fallacy. So far, and we don't have a lot of data on this, we only have about four years. So far, the name on the front of the jersey is still more marketable, meaning that we are not in an NBA or NFL culture where kids are following players. Right. And I say kids, I mean fans,
Starting point is 00:26:54 I mean like a 12 year old is not necessarily going to follow a defensive end from one SEC school to another. Right. Or running back or a quarterback for that matter. And so that bears out. That's important to know because as a sports agent, you're building a brand around an individual. And what we've learned so far is you can't really build a brand
Starting point is 00:27:11 around an individual yet. In other words, if like whatever you invest in this kid who's 18 and he goes to a big 12 school, it's kind of really relying on that big 12 school's culture and their marketing because that's not really going to carry over if you then transfer to another school. So financially it's impactful. And I think what, look, what we're seeing in the margins is that everybody knows we got to put up some type of rule set on, let's just call it a commitment, right,
Starting point is 00:27:39 which is probably too generic of a term. if you're going to transfer, you can have maybe X transfers, and then I think you're allotted. I really like the concept of opening transfer without penalty if the coach is fired or leaves. I think that has to be the bedrock. Okay, so I'll give you a great example. Like, you can look at the trajectory of Cam Ward,
Starting point is 00:28:01 who, by the way, like I used him as an example in the beginning. Like, the only reason he was unrecruited was that poor guy lived in the one county in Texas that runs a triple option. That's it. I'm serious. That's the only reason why he didn't get a look, because there's just no way with his skill set in the state of Texas that he should have gone completely unrecrued. But it's somewhere southeast of Houston. Yeah, his Brazoria County is where he's from. So they are famous for running basically, like you might be able to call it gun option, but it's, you know, it may not be like army under center, but it's pretty close.
Starting point is 00:28:33 So he, of course, washed out when it came to all those quarterback evaluations in camps. So his ability to go from incarnate word, where they're running a high stat offense, they were scoring it in like 90 points a game, to then go to Washington State and then finally get that transfer offer to basically go into a professional system at Miami. Well, that's the reason why he's a millionaire now
Starting point is 00:28:53 living here in Nashville. So that's great. But I think often about like, why not? So let's look at the trajectory of a guy named Charles Huff. Charles Huff was an assistant under Nick Sabin. He was an assistant under James Franklin. He had his bona fides. He kind of got stuck,
Starting point is 00:29:07 this up in a weird situation at Marshall. And we could probably talk about Marshall as a culture later, but he wins the sunbelt when he really wasn't supposed to. He goes to Southern Miss, turns that program around, and now he's the head coach at Memphis. If you know anything about college football, Memphis is a trajectory job. It is a vault job. So I would say within two years, Charles Huff, who's from the DMV, is probably going to be somewhere like Maryland or UVA or something like that or maybe even in NC State.
Starting point is 00:29:34 those players have gone with him. And I really don't have a problem with that. All right? Because if you're telling a kid is from the D.C. area, he commits to Marshall. Your coach leaves. You're stuck in West Virginia.
Starting point is 00:29:46 No, you should be able to go with that coach to Hattiesburg, Mississippi. And then, as someone who's lived in Hattiesburg, Mississippi, you get the hell out of there as fast as you can. And if you can,
Starting point is 00:29:54 if you can, and you are of that caliber, or, Bo, if you've developed, you should be able to go with him to Memphis. And the reason why, so, like, the most casual-ass radio, question I'm getting right now is how is Cigetti doing it, right? A lot of those standout pieces
Starting point is 00:30:11 on what is probably the next national champion. Like if I had to pick one right now, I think I might pick Indiana. A lot of those standout pieces were recruited to James Madison. Like he's a really good talent evaluator. But those kids who it was like, we've heard this before, you can coach a two star to be a three star. What we've never really seen is that, all right, you're at a three star program. J.MU's got real money for where they are at in the pecking order. Like they spend very well. All right. If that kid's a three-star at JMU and they go 12 and one and he gets a job in the big 10,
Starting point is 00:30:45 and you are the caliber of defensive back that can play in the big 10, you should be able to go with him, right? That's what I would like to protect moving forward. Now, the T.J. Finley's of the world, the Jeff Sims of the world. I'm talking about quarterbacks if you don't know who are just, one year they're everywhere like t j finley i forever by the way t j finley is year seven yeah texas state georgia state alburn um nc state maybe like i mean i'm i'm leaving got jeff sims
Starting point is 00:31:16 georgiax arizona state i'm leaving a school out there like that we should probably figure out a way to stop that like we should probably but i'm the other thing to go back to chamblis for a second or or diego pavia i met diego pavia at camp because i live near Vanderbilt. And they were like, you got to see this kid from New Mexico State. And then I spent the first, the two hours after they beat Alabama, I did like a really fast sort of embed with him inside the building that night. And he's awesome. He's great. He's amazing. I think he's a great character for college football history, yada, yada, yada. I don't really give a, I really don't care what he said at the Heisman. Diego's never going to play in the NFL, though. Never.
Starting point is 00:31:59 Like, I know Doug Flutie exists. Unfortunately, Drew Brees exists. But like, I'm telling you right now, that dude, that dude is not going to play in the NFL. NFL, okay? Not, not unless he has like a couple backup spleens. So him getting that extra year of eligibility, I had no problem with that either. Now, I know that it's just such a dumb, bad faith, slippery slope. And somebody's going to say, well, you want to a 32 year old playing? No, I don't. But I am saying, like, if it's a six year window that you can exhaust, because look, man, Diego Pavia is never going to make money again playing football. Ever. So I'm fine with that. Trinidad Chambliss, that's it, man.
Starting point is 00:32:36 He might have a shot at the pros, but again, from a physical standpoint, from a physical standpoint, he's probably not going to have a pro career. So if he could, dude, if he could make $4 million next year, I'm not going to take that away from him. Right, that's it. All right. We'll come back with more from Stephen Godfrey. I got one question for him that I didn't get to on that topic. And then he's an old Ms. Grad.
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Starting point is 00:36:54 All right, we are back with Stephen Godfrey from Splitzone Duo, Yahoo Sports, a whole lot of other people. What question I wanted to ask you. For people, we alluded to it a little bit earlier but didn't talk about it thoroughly. You wrote a story that made big news about 10, 11 years ago, where you sat down with a bag man, the man who drops the money off to players in the course of recruiting. What happens to those people now? A lot of them. So that story was, the only thing I regret about that story was.
Starting point is 00:37:24 we had to create a composite from three different sources, and I didn't really emphasize that enough. So it was three different guys I spoke to at three different SEC schools. It's been however many years. I think you can figure out what one of those schools was, to be able to earn their trust, all right? And then I might live in the state of another one, maybe, potentially. It didn't really matter anymore.
Starting point is 00:37:45 I don't really have to hide that shit. But those guys, well, three of them, specifically, one kind of fell off the map because he got terrified as I was putting the story together and kind of ghosted me. And then the other two guys are involved in the current NIL. So the short answer is you're in the NIL system. Now, if you were a true blue bag man, you have probably a different function in college sports now.
Starting point is 00:38:11 So here's the difference. You got your checkwriters. You got the people who are spending the money. And then oftentimes they are interacting, like you and I are creating a transaction for play. but a bagman traditionally was actually the go-between. So it was not his $50,000 to get the kid to sign, right? He was the conduit.
Starting point is 00:38:32 So those guys still exist in a lot of capacities because there are still a lot of problems to fix in college towns, if you get what I'm saying, right? Like there's still a lot of issues where something's going on. And by the way, we're getting into this rev share era. Slush fund payments are still happening. I want to be clear about that. Right. It's just to a much smaller degree. Like when you have this amazing life-changing lump sum, you know, if you're kicking a kid 500,000 bucks now, the magnitude of it just, it's so different.
Starting point is 00:39:04 Most of those guys integrated into the NIL system if they have real money. A lot of those guys turned around and started complaining about paying players because they didn't have real money, Beau. they had fake ass money and here's what i mean by fake ass money all right if you have a semi-successful whatever dealership in the middle of nowhere of the south all right you got a little bit of money you got destined money all right you don't even have 30a money right all right and you don't have real ass hampton's miami south beach money and you never did and you never were now that these kids are getting five million dollars your ability to say you know what i'm going to do for you alma mater i got $50,000 in cash off the books of my business.
Starting point is 00:39:50 We can get a whole defense for that, right? That's the, that was the mindset in 1999. That guy is far less important in the machine. What's amazing now is that you got the dude from Oracle buying his girlfriend a quarterback for $10 million. So it became a richer man's game is the short answer. So a lot of these wannabe tycoons got busted out. Yeah, so on some levels, some of these guys are like the mobsts
Starting point is 00:40:16 who now work at the casino. And the rest of these guys don't have enough money. Like, you can't run a game anymore. What if I am a, if I am in, it doesn't even matter what position it is, if I'm worth my salt and I'm a three or four star kid and I'm in the deep south and you're trying to come up on the side and offer me some like what, scratched up lease that you're going to put in my aunt's name for a car. That day's over.
Starting point is 00:40:42 Right. So yeah, those guys, some of them are pretty bitter about it. But, you know, oh, well. Now, mention that you were at Old Miss grad. This has been a wild month and change, right, for Old Miss football. Number one, we are currently in the midst of something. Now, granted, my prediction that Old Miss will never win the SEC in my life, that one still got a chance.
Starting point is 00:41:03 You got it. You nailed it. It's still there. But them being one of the last four teams did not see that coming. That is a product of a number of factors that allow this to happen. But now we're in the madness of. Lane has gone to LSU. Lane wants to still be a good guy somehow and look like he's the benevolent benefactor and he's letting some of his coaches go back and coach at Ole Miss. It's only a couple of them. It is clear that Pete Golding hates Lane Kiffin's guts and has been dogging him to anybody who would listen for the last month. Parlayed that into a job that he would never otherwise get because Ole Miss needed to hold this season together so tightly. But now it's here. They have a legitimate. get a chance at winning a national championship, but it all feels crazy.
Starting point is 00:41:50 Am I wrong? No, that's an accurate assessment. Let's be honest. How do I piss my alma mater off the fastest here? Let's be honest. There's some terrible offensive decision making on George's part in that game that led us to this point. All right?
Starting point is 00:42:05 I want to start there. Like Gunner Stockton, it runs one more keeper. They kick a field goal rather than throwing an incompletion. Ole can't drive the field in that game. And that's what should have happened, because Georgia, I really think, owned the line of scrimmage in that game. So we're here because of a kind of a fluky ending. And I think even a lot, I mean, I know a lot of Ole Miss people have reached out and said,
Starting point is 00:42:26 wow, we really kind of backed into that. Now, I don't want to take anything away from the play of Chambliss. He was amazing. It was sort of Mansell-esque, what they did moving down the field. Kuan Lacey played, banged up. Like, they were, they are better than I had any idea they would be this season. Because they're a year expired on the expectation, because Kiffin had the more NIL heavy roster last year.
Starting point is 00:42:50 You know, the front seven, I think four started in the NFL this year. They're all gone, though. So they are good legitimately. That is true. Now, you're just going to have to guide me here because I could probably monologue in any direction in terms of like Ole Miss as an identity or what this Kiffin thing is. I think what I can't say enough is that this Lane Kiffin image rehab thing
Starting point is 00:43:12 was never real, ever. I'm amazed that anybody fell for it. He looked like Lane Kiffin at every turn. Everybody fell for it. And it was a really beautiful piece of like PR craftsmanship. And here's what I mean by that. SEC Network runs this like bespoke documentary about Lane Kiffin. And oh, he's, you know, he's such a card.
Starting point is 00:43:35 He's such a goofball on Twitter. And look how different he is with his hot yoga. And he's always making Instagrams with his daughters and all this kind of stuff. What they were doing at CAA was that after last season, Lane knew he could push through and maybe get eight or nine more wins at Ole Miss and enough time had expired from his chicanery, stuff that happened off the field at various stages in his career, to be legitimately considered by an actual SEC power. That's what he wanted. He knew Florida was going to open. He did not know LSU was going to open. The first time I got a phone call about LSU was early October, and there was still a lot of days.
Starting point is 00:44:14 disbelief there because of the way that Kelly contract was structured. Honestly, they needed the governor to kind of lose his mind to make that happen. But Lane knew he could get in on the biggest type of job. So this PR effort that you saw, it worked beautifully because it worked both ways the entire time. And here's what I mean by that. He is dog whistling and signaling off to the Florida's of the world. Look how different I am. Look how I've changed.
Starting point is 00:44:38 And I keep saying Florida, Bo, because when Florida hired Billy Napier in 22, there was a kind of like an internal mandate amongst every booster and every leader at Florida, we're not evaluating Lane Kiffin. We do not want that headache. That was the PR rep of Lane Kiffin just a couple years ago coming off of all. Pick a rumor that you know about from a message board. I'm going to tell you as a college football reporter, it's probably true about Kiffin, right?
Starting point is 00:45:04 A lot of baggage, and I'm kind of speeding this up so we don't get bogged down. What changed in three years was seasons above expectation at a middle class SEC program and we know how hard it is to do that right so his on-field acumen was starting to improve it was starting to kind of wash off all this other stuff off the field he still has a lot of things going on i'll say but he's able to manufacture this thing and here's the genius the whole time this is happening do you know what everybody in oxford's saying we did that old miss did that we're such a great place to live and this is home and this is such a wonderful oxford's such a great community We healed Lane Kiffin.
Starting point is 00:45:45 They bought that so bad, they're still pulling the hook out of their mouth. Okay? Whether they would admit it now or not, they fell for it hook line, okay? And you could see him saying it throughout the season. I didn't like the size of the crowd today. I don't like, you know, the fans didn't turn up on time, except all this little tiki-tack stuff. You knew he was headed out the door.
Starting point is 00:46:05 But what he didn't know was that LSU was going to open. And he also probably didn't know that Nick Saban was going to step in via Jimmy Sexton in the process and say, hey, I know you think Florida is the ultimate destination here. You need to go to LSU. That's a better job. So that's the fast way of how we got here was it was an excellent amount of public relations finesse. Now, in the last two weeks, we've seen a really interesting development, which is something that if you cover the sport, you know, Lane is not a grinder. Lane is not Nick Sabin. Lane is not the offensive Nick Saban. And that's what he's tried to do. many times he's put his name next to nicks the last three years on tv he wants people to think that
Starting point is 00:46:48 he is some amazing combination of pete carol and nick saven and he's not really either because both of those guys for all their faults buddy they work their asses off right they do their 25 hour days and that ain't lane so what you've seen early on in the portal returns at lSU and in the recruiting process is that lane doesn't have his guys you know this this goes back to the assistant uh coach crisis You know, when he got to Ole Miss, he was a little slow in recruiting and portal and all that. And then he got Jeff Leby to sort of be that guy. And then Jeff Leby eventually turned that into a head coaching job at Mississippi State. Pete Golding, who is much more familiar with Mississippi, played at Delta State.
Starting point is 00:47:28 He's from Hamon, Louisiana. His wife went to Ole Miss. That was his guy. That was like his worker bee. He always had a staff underneath him that was kind of doing all this stuff. So he could literally show up on game day and do the sort of flip-up. the kind of ingenue BS as an offensive play caller. Now, if it sounds like I'm disparaging him as a coach,
Starting point is 00:47:50 I think LSU is going to be successful, but I want to be really clear about this. LSU is going to have much more of an Ed Orgeron experience than the Nick Saban thing they think they're getting again, okay? Yeah. There's going to be one inexplicable 11 or 12 win season for LSU, and they're going to go deep in the playoff, and they're going to be magic on offense.
Starting point is 00:48:11 there's also going to be two or three years, depending on how long this last, Bomani, where there is a ridiculous amount of palace intrigue, there is some nasty off-field rumor, and the combination is going to break them in a couple weird games every year. Because Lane Kiffin is good for an absolute,
Starting point is 00:48:31 let's call it brain fart of a coaching effort one time. In the 12 games you get a season, one of those, Lane Kiffin is going to make it inexplicably confounding. So a couple things about him in this job as it relates to the previous guys on the job that I think are lost, have been lost. Number one, it did not go well for Brian Kelly. It is not because that man cannot coach. Yes.
Starting point is 00:48:57 Right. This is a job where less miles in at Ogeron can win national championships, but also a job where Brian Kelly can get shit can. Right? This is not your mileage may vary. what this job is. I think there's something to be said about Les and Ed and their understanding of if we get really big guys, I think we'll be okay. Right. Like, like, there's a certain humility to the understanding of this is a Jimmy Joe, Jimmy's and Joe situation. This is what we're going to do. The thing about less in Ed that I think was very important and that Brian Kelly was not in what got
Starting point is 00:49:30 him in trouble is. And also Nick Saban, those guys are nothing in the positive on this one. Saban, Miles, O's Ron. They are not insincereerre. That is a play. that I think values a certain level of sincerity. Lane Kiffin drips with insincerity at every turn. Yes. He better win and he better win fast because they will get sour on him quickly. The amount of emotional distance I think he has to create
Starting point is 00:49:56 for his own sanity is going to kill him in any major job. Ole Miss, because of their station in the world, because of where they fell in the pecking order, largely self-inflicted, by the way. We could probably do a whole other hour on why Ole Miss is where it is, but you got to account for about 100 years of history.
Starting point is 00:50:13 Ole Miss was willing to put up with that. Ole Miss was willing to deal with the grumpiness. Ole Miss was willing to deal with the guy who blew off the charity golf tournament, who blew off the request to do such and such for the sick kid in the hospital, who wasn't around in April, who wasn't around in March, who wasn't around in August until practice started. They were going to put up with all that. This plays, to your point, the thing that they just extended was all of that I just described,
Starting point is 00:50:40 kind of applied to Brian Kelly too. Yes. Brian Kelly gave off this unspoken sort of exclamation that he did not really want to be in Louisiana. He was here as a coaching experiment because he believed Notre Dame was holding him back. Right. And we found out he was completely wrong.
Starting point is 00:50:58 Right. Okay? That he was actually holding Notre Dame back in a lot of ways. What you're getting with Lane now is, I'm going to be really honest. Everything I know about Louisiana, married into a Louisiana family. I know a ton of LSU people.
Starting point is 00:51:10 They have everything in the blueprint to be Alabama or Texas or insert magical school here. But they are something terminally fraught about that culture. I was about to say it's all those people from Louisiana, are you issue? It's that combined with the accidental success of Nick Sabin at LSU, meaning he came in and he was able to power wash about four decades of corruption off of Baton Rouge. And I really, like, I need to emphasize this. So like one of my favorite NFL players is Wark done. Work done grew up in Baton Rouge.
Starting point is 00:51:45 Work done. He got the hell out of Baton Rouge. He never considered LSU before he went to Florida State. That was never, I asked him about it in person one time at Falcons game. Hey, man, no, no chance whatsoever. LSU had major race relation issues. It had major economic issues. It had terrible fundraising.
Starting point is 00:52:04 The facilities looked like the rest of Louisiana, which is that you stood around and said, where the hell is all the money going? Well, you know, we wanted to keep the illegal drinking age 18. You see where the priorities are if you go to LSU in like 1997. So Sabin gets there and by sheer force of will and all that crumaginly spirit, he's able to browbeat a lot of that corruption back and create a synthesis of all the talents here, y'all is leaving.
Starting point is 00:52:30 You have more talent on these six exits of I-10 and I-12. I don't know if I-12 existed then. And they're all leaving. They're going to the Florida schools. They're going out. They're going to Texas. All he did was create the ruthless blueprint that changed college football for 30 years. The problem was he applied that blueprint when he came back to their now-ar-trival Alabama, right?
Starting point is 00:52:52 So the problem is they've been chasing a statue, not a championship, though, because, hey, Les Miles, championship, Ed Orgeron, championship, right? They have the rings. They've been chasing a statue. And what mystifies me is that since the Ed Orgeron debacle with the athletic director and them not wanting, you know, Ed was a little too rough around the edges and all this shit and they're like making him hire a defense coordinator he doesn't want to. They kind of broke up what could have been a decent little dynasty. Like even after Burrow left, there was enough talent on that roster for them to be competitive. Then they hire Brian Kelly, who we've established is not a fit in any way, shape, or form. And now they're chasing the hot hand and inviting more controversy into a point.
Starting point is 00:53:37 place that breeds its own controversy. Like, in college football terms, going from Oxford to Baton Rouge in a media sense is like, if you're in the NFL, this is what always worries me about Dak Prescott. Like, Dak needed to be in like Jacksonville. He didn't need to be in Dallas, right, because of the scrutiny. You have gone from like the Tennessee Titans media beat to the Philadelphia Eagles. He is, Beau, he's going to lose. He's going to lose an inexplicable game, all right?
Starting point is 00:54:07 And they're going to eat his ass alive. They're going to scour his Instagram. They're going to find out if there's any funny business on the side, up, down, left, right. They're going to know his status with his ex-wife. I don't think he's prepared for this yet. He has a, he is at Old Miss. And I don't know if this is exactly him. Some other guys may be in this place.
Starting point is 00:54:28 But this is, to me, it feels like the first generation that doesn't think of Old Miss the way that I think of Old Miss, right? That does not associate Old Miss. with the flags that does not associated with overwhelming Confederate imagery. All right, let's talk about this for a second because so I got invited back to the journalism department this year.
Starting point is 00:54:48 And I made the documentary called foul play a couple years ago that centered around the NCAA investigation of the two Mississippi schools. I hadn't been back since. So I'm an alumnus because I got a free education there. I'm not from Mississippi. You know, I
Starting point is 00:55:03 kind of have to state, I have to state this up front, I feel like. I got the degree there. It was cheap. I'm not from Mississippi. I don't cheer for Ole Miss. If they changed all that shit tomorrow, I would say it's 50 years overdue.
Starting point is 00:55:17 Let's go. That's great. By the way, they used to be called the Mississippi Flood, which is kind of a badass. Like, if they went to that, that'd be kind of badass. I did not know that.
Starting point is 00:55:24 Guess what? And it never going to happen. So I went back this year. And dude, I am shocked as a dissident inside of that culture and someone who's taken a fair amount of shit from his own alumnus. it's not gone.
Starting point is 00:55:38 I'm not naive. I have eyes. But winning and business and the recruitment culture that's going on in the SEC right now, do you know how many affluent white kids from Chicago and New Jersey and Massachusetts?
Starting point is 00:55:52 Yeah. Dude, what is that about? By the way, it's a little worrisome because it's happening all over the SEC because they want the real thing. They don't want that schism like they got up top. They want to go down to the sauce. If you can't get into insert
Starting point is 00:56:08 Insert Leafy Ivy or Junior Ivy in here and you're in Massachusetts Why are you going to go to some Frickin SUNY Right? Or something like that and spend that money when you can go If your parents got the cash and it's not cheap Right. Okay.
Starting point is 00:56:21 I got an 11 year old who told me he wants to go to UGA. I looked up out of state. That shit is rough. But like if your folks got the money And you go down there It is a country club to them. Like it's a whole it's a four year theme park for alcoholics and future investment bankers.
Starting point is 00:56:38 So it's bizarre. I'm not saying it's gone. And in Old Miss's case, specifically, the hill that I'm going to die on is that there was this period of time where it was such a dog whistle, it was actually the kids from Atlanta and Dallas specifically, who kind of came from means but couldn't do shit academically. So they would come to Old Miss because it was like,
Starting point is 00:56:58 oh, I can be my real self there, right? And when there was a flag burning incident or there was some bullshit, shit in the last 10 to 15 years, it was never the kid from Meridian, and it was never the kid from Indianola. It was the kid from Highland Park or Roswell, Georgia. And here's why. Again, I want to be really careful about how I'm saying this, because I'm somewhat of an expert in this. It's not that those kids from Mississippi didn't have that belief.
Starting point is 00:57:25 It's not from, it's that they, their mom and them knew better because Mississippi's a small place. Yes. If you do some dumb shit like that, whether mom and dad agree with it or not, you're going to be in trouble because it's going to get back. And they carry a great shame of being basically, it's the same way people from Boston, what they get mad at is you saying they're more racist than everybody else. Their response is always, well, what about them and their racism? In Mississippi, Mississippi as a state, Boston is a city.
Starting point is 00:57:52 They are the flag bearers for American racism and they're sick of it. They don't like that. And even if you're a middle of the road white conservative from some town in Mississippi, because of that, there's an extra sensitivity. So you may hold conservative value. and it may not align with someone like myself, but you're going to be extra mindful for your kids, better not to be pulling any bullshit,
Starting point is 00:58:11 putting a Confederate flag on the back of their Tahoe. Like that's not, believe it or not, that's not the kids doing it. It's the kids that grow up in this kind of like new neocon culture from these southern metropolitan areas who academically aren't that strong and want to go for the more recreational aspects at Ole Miss, and then they get in there and they really start feeling themselves.
Starting point is 00:58:31 Right. So that is still there. but what struck me was the size of the place, the amount of out-of-state influence, the lack of like deep south accents that I heard. And then also they've, look, I'll give them their flowers in one thing. They have boosted every form of graduate, undergraduate, doctorate enrollment amongst minorities in a way that like it was a 35 year effort to change those numbers. They have done it.
Starting point is 00:58:57 I mean, black enrollment is something like 20. It's over 20%. The last time I heard the number was like 20%. Now granted, the state is at 35. But still, their peers, University of Texas will never have a 20% black population. No, right now. No. But here's the thing that they don't want me to say. And it's not necessarily their fault because I think they as a university are trying their ass off.
Starting point is 00:59:19 They disappear. So if it's a Friday night. So I went back, I spoke. Our mutual friend Brian Floyd went to Washington State. They played Wazoo for Homecoming. He flew in. He'd never been to an SEC game, so I took him. And I just went as a normal person, not media, not credentialed.
Starting point is 00:59:33 And I just kind of looked around town. like just sort of took it all in for the first time. So we're walking around and all this stuff. It's Friday night on the square at Ole Miss. They got a big game. They were ranked number three in the country, Beau. Wherever that undergraduate enrollment went for the minority culture, it still doesn't exist socially.
Starting point is 00:59:52 Do you see what I'm saying? There's a weird thing that happens in the South where if you don't go to an HBCU, you go home on Friday at a school. and that there's a lot of reasons for that and we probably don't have time to get into it but if you go to Auburn or Ole Miss or Alabama it's a little bit different now but it used to be the majority of the minority enrollment they would go off campus or go out of town whatever they go to Memphis they go to Atlanta whatever and so the thing you get on the B-roll before the game kicks off is still the lily white concept it's still the shit that
Starting point is 01:00:29 looks like 1963 and so that dissonance is still there even though when you're walk on campus on a Thursday morning, it's more multicultural than I ever thought it could be. So it's a fascinating disconnect. And they're never getting rid of that mascot. So and that's the thing. One of my pushbacks and I get where guys like Lane who work there and don't have an investment of it, you can keep your hashtag come to the sip as far as I'm concerned. As long as you fight to be the, if you fight to be the old Ms. Rebels, I am going to treat you like you're the old Miss Rebels. You don't get to act like you're these other people in order to woo the talent and then bounce back into it when you try to sell your brand to something larger. Like I'm insisting upon this.
Starting point is 01:01:11 Like I know there's a movement to go back to refer to the school to the University of Mississippi. I'm like, no, not yet. Not yet. You're not fooling me. Oh, I got my ass kicked on social because when I write for the post, it's AP style. So AP style and sports references that you don't call them Ole Miss, not because of any kind of racial sensitivity. on first reference it's a state university name. So you have to call them Mississippi.
Starting point is 01:01:35 So I wrote a piece that really didn't have anything to do with. It was just college football. And it was about Lane. And in the headline, it was Mississippi. It was not Ole Miss. And I try and shy, like I try and insert Mississippi where I can, mainly just because it needles a bunch of people I know. And I'm just, honestly, I'm just screwing with them.
Starting point is 01:01:52 And I got just an avalanche of hate on social because they thought it was sort of a mindful decision. So the Ole Miss thing, I'll say this on this show. And I guess it's breaking news, I guess. I was told by an individual who had direct access to the decision-making process at the University of Mississippi, that going all the way back to the summer of 2020, a working group was put together and a plan has been written and put into place to eliminate rebels. It's just when are we actually going to flip that switch? Right.
Starting point is 01:02:28 Right. So they're going to keep the blue and they're going to keep the red because they say that that's Ivy League inspired. And they're just going to exist as a non-mascotted sort of like a Stanford concept. And they're just simply waiting for the right time to do it. I don't know what the rubric is on the timeline or anything like that, but they are just simply going to exist non-rebels. Now, my question back was, well, what Pollyanna, what cheery day can you create in Mississippi where you think you can flip that switch without all hell getting raised. Right.
Starting point is 01:03:01 Like, is it winning a national title? Right. You can't say that you put Ole Miss on a stick, but you can't bring sticks to the stadium like they did with the flag. It's not that simple. That's, you and I will never see the day where it's completely stripped out. Right. That's never going to happen.
Starting point is 01:03:20 I think the best that you could offer is eliminating the concept rebels in any way, shape or form. And then after that, it would be a much, much slower marginalization of the, of the handful of tropes. But I will tell you that in that winning cures all mentality, you don't see the on-campus protests about it anymore. And you don't see that like kind of page A1 divisiveness. And it's only because they have a winning football program, right? That winning cures all is still fascinating. Has it fixed the underlying issues? Not particularly. but it's weird what commerce does to this situation. Like it's weird how much out of state enrollment has changed it.
Starting point is 01:04:02 How much paying the athletes has changed it. Hey man, I'm going to tell you something. You're going to be on your damn peas and cues when you got a $3 million minority, a $4 million minority, a $5 million minority skill position player who could just up and leave your ass. Right? Your culture has to be a hell of a lot more genuine when the players have this much more agency. And so whether we like the way they're finally coming around or not, I have accepted the fact that they are in big ways I never expected,
Starting point is 01:04:30 at least coming around to a level of civility that I did not see in my time there. Yeah, I'll tell you, as we rap, you sent a tweet about five or six years ago that I will never forget, and this was in the midst of the what made me stop rooting for Texas, their assistance upon the eyes of Texas, despite of people being like, hey, we're really offended by this. And they're like, no, you're going to stand for this shit. You're going to like it, too. where you said that Texas is like Texas looks at Oklahoma as Ole Miss looks at Alabama,
Starting point is 01:04:57 not understanding why it is that they're better than we are. Right. It is not exactly like Alabama turned into Cal Berkeley, but Alabama didn't decide that they were not, what's the game changed? They were like, we're not getting out inwardly. It's not going to happen. Oklahoma on the other hand was like,
Starting point is 01:05:14 this is the only chance we have. No, the secret redneck conversation is always, uh, as a redneck passing individual, is very simple. You go to a tailgate and nobody's going to want to talk about this. Okay, you go to a tailgate in the south
Starting point is 01:05:28 and Old Miss gets brought up. The first thing that every white tailgater says is they should have never gotten rid of the mascot. And if you respond to an Alabama fan, a Georgia fan, a Texas, whatever, and I said, cool, would you be the rebels? Oh, dude, I don't know. No, no, no, no.
Starting point is 01:05:45 Is that because they are culturally enlightened? Hell no, dude. I'm from Bibb County, Georgia. There's no difference. But you go to Bibb County, Georgia right now and ask all those sidewalk dog alumni, all right, how much do you believe it? How outraged are you?
Starting point is 01:06:00 Are you going to be the University of Georgia Rebels next season? Hell no. No. Not a chance. They won't do that, but they also haven't had a black quarterback in 20 years. That is a discussion for, not had a black quarterback in 20 years
Starting point is 01:06:14 in a state with Camp Newton, Sean Watson. Might have used one. Right, right. They had Justin Fields and we're like, Nah, Gunner Stockton might have rolled right a little bit differently last week. Oh, man, Stephen Godfrey,
Starting point is 01:06:30 check about Split Zone duo, check about Yahoo Sports, Washington Post. My bad, this has been fantastic, man. We've got to do this again soon. Absolutely, anytime, sir. All right, I appreciate it. Ladies and gentlemen, thanks so much for joining us here on the right time.
Starting point is 01:06:43 We do this four times a week. Ryan Brumley handles everything behind the scenes. Thank you, sir. Remember, oh, hit the voicemail line, 3-2-3-3-5-9-6-7-67. Remember, follow the right time. Subscribe, like, rate us, review us, give us five stars. You only give us four stars. I'm inclined to believe you are a hater. We'll talk to you guys in a couple of days. Take it easy.

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