The Russell Brunson Show - "99 Yards Doth Not A Touchdown Make"

Episode Date: September 18, 2017

Russell's thoughts as he enters the last phase of the viral video launch. In this podcast Russell is worn out and tired but he talks about finishing what he started even when he's burned out. Here are some of the awesome insights you will hear in today's episode: Who taught Russell the concept "99 yards doth not a touchdown make", and what it means. What other circumstances Russell has used that quote to help him get through. And why it is so important to give it your all until you complete something, even when all you want to do is quit. So listen here to be inspired to keep going and moving forward and finish what you start. Transcript - https://marketingsecrets.com/blog/99-yards-doth-not-a-touchdown-make Learn more about your ad choices. Visit megaphone.fm/adchoices

Clear your schedule for you time with a handcrafted espresso beverage from Starbucks. Savor the new small and mighty Cortado. Cozy up with the familiar flavors of pistachio. Or shake up your mood with an iced brown sugar oat shaken espresso. Whatever you choose, your espresso will be handcrafted with care at Starbucks. What's up everybody? This is Russell Brunson. Welcome to the Marketing Secrets Podcast. with care at Starbucks. from our own pockets? How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets.

Hey everybody, so welcome again to the podcast. Glad to have you guys here. And I'm doing this the day before the viral video launch. And if I'm completely honest, I feel like garbage. I did not want to go to bed today. I didn't want to move. To kind of give you some context of everything. You know, everyone's like, oh, you're launching a video. That's got to be pretty easy.

Harmon Brothers did the video. I'm like, yeah, but there's a lot of stuff on this side that happened. Like we, um, completely changed entire online sales process and new sales letters, new sales flow, new sales, everything, which when you see it, it's pretty ninja. Um, that alone, you know, is, is usually a couple of week project to get it right. And so that's been happening and doing all that this week. Um, number two we've rebuilt our whole onboarding process. You will see if you go to clickfunnels.com and create an account or if you just log in as of tomorrow, you'll see the whole onboarding process.

We have an online game. We've got these video walkthroughs. I think I recorded, man, like 150 plus videos for this new walkthrough process. So we've been doing that, getting that all programmatically created plus all the videos and the copy and everything like that. Boom, so we've been doing that and getting that all programmatically created. Plus all the videos and the copy and everything that boom is number two. Then we've got, um, uh, the new online cookbook. So we've created the funnel cookbooks. That book is launching this week. It'd be 350 pages, um, the cookbook. And then, um, this week I was like, I need some training with this. So, um, we also happen to have had the fat event this week. It's still happening. It's,

uh, it's a three day event where people come and we build an entire webinar with them. Day one, I spoke on stage for three hours, then went to lunch. Then after lunch, I jumped into my office with a blank slide deck and PowerPoint, and I ended up creating over the next four hours 222 slides for a presentation to teach the cookbook that night. Then every dinner after dinner, I got up. I set up the entire kitchen with a bunch of these big Legos that you'll see. And then we taught, uh, did a presentation for two and a half hours teaching how to use the cookbook and how it works with Legos. And it was, it was really cool because we need that training video. And then we took

that and we're chopping up into 74 mini videos, which Brandon Fisher was doing all day yesterday, which is crazy. And then, uh, we still had this live event, right? So yesterday, Steven was running the event, which was nice. He ran the event all day. While he was running the event, I was working on the sales letter. I was working on the process. And I realized that a bunch of the videos I created for one purpose for the onboarding didn't actually work for that thing. So I went and recorded 22 more videos yesterday for that record, the videos, plus I'd work on all the other stuff. Um, and then, uh, and then after that I had to, uh, went home or went home and I'm a scout master. So I went to 11 year old scouts, taught the kids how to swim yesterday and then came back to the office and the fat of it was slapping.

And we got gone stage from nine o'clock till 1230 at night in the morning, um, teaching how to do the stack, which was awesome. I was just like, oh, so tired. Then today's happening, and I woke up, and I'm just like, I'm dead. I'm hosting an event, and then we're launching an event, and we're launching a cookbook, and we're launching an onboarding process,

a new sales letter, new demo pages, plus a lot of marketing, sequencing, automation I still got to create today. Then tonight I have my family pictures. Why? Anyway, so I woke up to the stage to feel like crap I still feel like crap I honestly if I'm being completely honest like the last thing I want to do today is everything I got to do today um but as I woke up this morning I heard something ringing through my head it was this quote I heard from a friend I'll tell you about

this or from a teacher and it's 99 yards, death not a touchdown make. Now, the backstory behind this, so I was, I went to BYU, Brigham Young University, my freshman year, and I was a wrestler there, and towards the end of it, I decided I was going to go serve a mission for my church, and so I got, I started to sign for some missionary prep classes, so I signed for some missionary prep classes, and my missionary prep teacher's name was Randy Bott. He's written three or four books on like going on a mission and all that kind of stuff, right? He's in the class and he's talking about how like for more missionaries, you got for two years and you go through this whole process and you know, for two years you're out knocking doors. You don't get a, you call home on mother's day and on Christmas you don't, you don't get to date girls. You don't get to watch TV. You're just out there for two years,

right? And it's tough. Um, and um. Anyway, I remember he gave this lesson one time and the title of his lesson was 99 yards does not a touchdown make. He talked about how you go out there and you're serving this thing for two years and he says that, you know, let's say you serve a really good mission in the last four or five months,

you're kind of like, ah, I'm just going to relax and take it easy, you know, and kind of goof off and whatever. He's like, if you do that, like the destiny of your life will change because you decided to slack off. He said in a football game, you can work your butt off, drive, you know,

99 yards all the way across the field, gets the one yard line. And if you don't kick that in, if you don't cover it, you'll cross the goal. If you don't make a touchdown, you get zero points. It's not like, oh, well, you know, they did a really good job. We'll give them three. Like, no, you either make it or you don't. 99 yards is definitely not a touchdown. You got to score a touchdown or you don't get points.

And that was kind of the moral of that lesson lesson and i remember that as i was on my mission switched towards the end when i was tired and i was ready to get home and and i remember that ringing through my head it's like hey 99 yards is not a touchdown make you got to get in the end zone you got to finish this strong and so um and i did and then um you know i remember when i was wrestling i had the same thing my senior year wrestling, I was wrestling a guy that was, I think at the time, he was ranked seventh in the country. And went out there, and I don't think I was ranked at this time. I lost some matches I shouldn't have early, and so I dropped out of the rankings. And I'm wrestling this guy, and like, on paper, I should not have beat him.

I went out there, and I remember wrestling him. And at first, he came out really hard and strong and was beating me. And then I came back, and I was fighting him. At first he came out really hard and strong and was beating me. Then I came back and I was fighting back, fighting back, fighting back. So eventually I ended up tying him and we went into overtime. In overtime, the thought that ringed through my head was 99 yards is not a touchdown make.

I've come all this way and killed myself. I cut weight, I didn't eat for a week. I did all these things. The match, I've been fighting, fighting, fighting. If I lose now, if I stop now, it's over. I was just like, I can't stop, can't stop. I went out there. I remember in overtime, I took him down.

I remember jumping around like crazy. The news was there. It was so cool. The news captured that. That night, I was on the nightly news showing me taking this guy down in overtime. It was awesome. It's just interesting how that one phrase has helped me. Now, I'm looking at today. I woke up and I'm just like, I don't want to do this.

I want to go to bed. I'm tired. My nose is stuffed. I'm beat up. You know, today I'm going to go. I got five or six hours to do stuff. I got to get back on stage for the two hours and present. I get done with that.

I got to go home and get my pictures. I got to come back. Sorry, my nose is stuffed as you can hear. I got to come back and I'll probably be up here in the office until 2 or 3 in the morning tonight. And then tomorrow morning, wake up, and I've got to still do my presentation for my presentation tomorrow. And then we've got 400 people coming,

and I've got to speak and entertain, and I'm emceeing the event. And Gary Vaynerchuk's speaking, I'm speaking, Harmon Brothers are speaking, and then we're going to launch a viral video, and then from there, we're going to go down and play bubble soccer until like 10 o'clock at night. It's going to be tough too, but yeah, 99 yards is not a touchdown make. I think a lot of times in business and other things,

people work so hard and they get so close to the end, and then in the end they take their foot off the gas, and what could have been amazing ends up being good or not being anything at all. And so if you guys just want, or I want you to know first off that even I get burned out. Like sometimes today I don't want to do this thing. Like there's the last thing I, the last thing I want to do is turn this car off and then walk in there, but I'm going to do it because I'm on the one yard line. And I know that, um, the difference between champions and people who aren't is this last piece. It's pushing it over the edge. It's getting it out. It's the last execution where most people quit or they,

they ease up or they, they step off the gas and instead I'm gonna step on the gas and we're gonna blow through this thing and freaking make a touchdown it's gonna be awesome so that's what's happening today hopefully this gives you some motivation those guys who are struggling you're tired or worn out I understand I've been there push through the pain you're almost there you're on the one yard line just get through it just push to the end 99 yards not a touchdown make that last yards the one-yard line. Just get through it. Just push to the end. 99 yards is not a touchdown make. That last yard is the one that matters.

So don't give up. You're almost there. I'm almost there. I'm almost there. You're almost there. Let's do it together. All right? Okay, I'm going to sign you guys.

Have some fun, and I'll see you guys on the other line. I'll see you guys in the end zone. Bye, everybody. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind-the- scenes reality TV show at www.funnelhacker.tv.