The Russell Brunson Show - A Little Hack To Make Amazing Ads That Convert

Episode Date: May 13, 2020

One of my favorite new hooks that you can get created for a couple hundred bucks. On this episode Russell talks about how he used satisfying videos his kids enjoyed to come up with a new ad idea. Here are some of the amazing things to look forward to in today's episode: Find out how looking at satisfying art videos helped Russell come up with a new ad idea. See how you can use cool art as a hook for your ads. And finally see what kind of art Russell went with to make his new ads. So listen here to find out what little hack Russell is now using to come up with amazing hooks for his ads. Transcript - https://marketingsecrets.com/blog/310-a-little-hack-to-make-amazing-ads-that-convert Learn more about your ad choices. Visit megaphone.fm/adchoices

Clear your schedule for you time with a handcrafted espresso beverage from Starbucks. Savor the new small and mighty Cortado. Cozy up with the familiar flavors of pistachio. Or shake up your mood with an iced brown sugar oat shaken espresso. Whatever you choose, your espresso will be handcrafted with care at Starbucks. Hey, what's up everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. Excited to be here with you today. And today I want to share with

you guys a little hack to make amazing ads that convert. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. Alright, so we have this thing now where I spend a lot of time creating ads and thinking about like, what's the ad? What's the hook?

Where are we going to get someone's attention? And the other day I was just swiping through Instagram or something and I try to pay attention like, what are the things that get me to stop, right? What are the things that I read, that I look at? I'm always looking at different things. And then I start thinking, I'm like, I watch my kids, right? My kids, they're really big into all these things all these, these things that are, it makes me laugh.

There's called satisfying, like, dad, look how satisfying this is. This thing's so satisfying. And they're always like these weird art things with slime or with sand or with shredding metal in a metal shredder, like all these crazy things. And, um, I was like, oh man, what if we like did these different things and turn them into ads? Right. And, uh, the other day, so I was went into Instagram and search. I started searching for like, um, cool art or satisfying or slime, or I type these different

keywords. And I started seeing, um, all these different cool art things. Um, and I started just liking a bunch of them, like following their pages and stuff. Cause I wanted them to start showing up in my, my feed. And now inside my newsfeed, I start seeing all these cool, crazy art things that people do, right? Like drawings and all sorts of different things. But the other day, I saw one that caught my attention. I watched for probably a minute straight. And it was this guy and he does pancake art. And so the camera's above this pancake thing and he's drawing this picture and you're seeing it. It's pretty cool. And then when it gets done, he takes it and he flips it art and so the camera's above this pancake thing and he's drawing this picture and you're seeing it it's pretty cool and then when it gets done he takes it and he flips it over and as soon as he flips over the pancake uh you see the finished pancake and um i i watched that

i went to his channel i watched like probably 10 or 15 of them i showed my kids it was so cool even though you kind of knew like oh he's drawing elsa or he's drawing whatever you see these different things uh until he flips the pancake over you don't know exactly what it is he flips it over and there's like all the detail, and it just looks amazing. And so I was like, oh my gosh, look how much this sucked me into watching this. And I watched so many of them, and I showed my kids them. And I was like, how can I get this to become an ad? And I was like, do I have to do a pancake on my face?

I'm like, that's annoying. No one wants to see a pancake on my face. I'm like, what can I do? What can I do? And I was like, what if I had them do the pancake of the the book covers of dot-com secrets expert secrets and traffic secrets and so I emailed the the guys on the channel I was like hey how much would it cost for me to have you pancake art my books and it was a couple hundred bucks per book like it was not not that expensive wired in the

money and just today I got back three pancakes that were flipped over like then doodling my book and flipping it over and they turned out so cool they were amazing and so now I'm going to take those and turn them into little ads we're going to have YouTube ads Facebook ads Instagram like just a bunch of variations because you know you look at you come back to step number one right we talk a lot about like hook story offer hook story offer what's the hook that grabs attention and the story and then the offer so I figure the pancakes the hook right you're like what is he drawing the boom flips over while they're watching I can tell the story and then the offer. So I figure the pancake's the hook, right? You're like, what is he drawing? Then boom, it flips over. While they're watching that, I can tell the story

about what's happening, what he's doing, why I wrote this book. Then it flips over and it's done. And then we can make the offer for them to go get a free copy of the book. So I have no idea right now if the ad's going to work. If it's not going to work, if it's going to be successful or not successful. But I do know it's a good hook and it's going to be really fun. And I'm excited to test it out. Especially when you look at some of the ads we make, we spend tons of money. Some are just on my phone. But you never know what the hook's going to be that grabs someone's attention. So for a couple hundred bucks to test it, it's really, really exciting.

So I'm excited for that. And then after that, I started looking into claymation. I started finding claymation. And I've messaged probably 10 different claymation artists on making claymation ads and stuff like that. So it's just fun new things. So for you, this is why I brought this up. I want you guys to start going to Instagram and Facebook or wherever and start looking at art. Look at artists, look at the cool designers, look at people that are doodling, they're sketching, that are doing just whatever, or they're creating things with their hands, like just any kind of art

that grabs your attention. Start following all the channels you can. The more channels you follow, the more it will show up in your search results. Then you start seeing all these different cool things and then go reach out to the creators and say, hey, that ad you created, that image, that thing was amazing. Can I pay you whatever to have you create something like that

for me and my company? And like I said, for us, for the pancake art, it was a couple hundred bucks per book cover and it turned out so cool. And who knows, that could be the ad that's the one that blows up it's funny because i remember um you never know which hooks are going to work we um a couple years ago we had the harman brothers do our very first video with them and turned out amazing we loved it we spent tons of energy and money we did a big launch we threw this big bubble soccer party like all sorts of stuff

and the video did good it got i don't know a million or so views and it was good um and then like a week later uh chris record made a rap a sunny d rap was quick funnels rap and he just made it as a as like a joke and sent us his gift we ran that and that video actually got more impressions more views and more sales of click funnels than this one we'd spent hundreds of thousands of dollars creating so you never know what the hook's going to be and that's why it's essential creating tons of hooks and trying thing after thing after thing after thing and just trying them i think this is just a really fun unique way so for my side time when i'm bored sitting around like what i'm doing now is looking for artists who can create little things that give you like a quick 30 second grab their attention

just enough to tell your story and uh and and do the next thing i saw dean graciosi about a year maybe two years ago, running a bunch of ads. He did these little quick five-second magic tricks. He was in his Tesla, and there was a book on the Tesla screen. He went and grabbed it, and it turned into a real book. Little camera magic tricks. They're engaging. One way, I had a box and turned the box upside down, and books kept falling out. It was just enough to grab someone's attention. How is that possible? Then you can tell them the story, hook story offer there's my my suggestion for you oh i saw these other guys doing reverse stuff so they had like a banana and they'd peel it on video and then they do it backwards and they're so engaging so

i'm like what kind of things can we do with that could i record myself ripping a page out of my book and then show me like putting back in you know like backwards emotion and um anyway there's a bunch of cool things you could do so hopefully it gets gets the wheels here, spinning of cool ways to make hooks that aren't just you on your iPhone, even though those kind of ads do work really, really well, but just another unique way to try to create something amazing. So hope that helps you guys.

Appreciate you all. Hope you're having a great day. If you got any value from this episode or any episodes, please take a screenshot on your phone and then tag me on it. I love to hear what your big takeaway was and always makes my day. It's going to my feed and I see people tagging screenshots of the podcast. So if you got

something in this episode, please screenshot and share it. With that said, thank you so much. And I will talk to you all again soon. Bye everybody. Hey everybody, this is Russell again. And really quick, I wanted to invite you to join arguably the best thing that we've ever put out inside the ClickFunnels community. And it is a challenge we call the One Funnel Away Challenge. You know, everyone in their business, in their life, they're one funnel away from something. Some of you guys are one funnel away from quitting your job. Some of you guys are one funnel away from getting more impact. Some of you guys are a funnel away from growing your company to the next level. And so we created this challenge

to help you to create and launch your first or your next funnel. No matter where you are in your business, this challenge is going to help you. It's going to help you understand the strategy, help you understand the tactics, help you understand all the things you need to be successful with your funnel. So what I recommend you do right now is stop everything, pause this audio, go online and go to OneFunnelAway.com. That's OneFunnelAway.com and join the next challenge. There's a challenge starting in the next few days, so go get started right now. OneFunnelAway.com. That's one funnel away.com and join the next challenge. There's a challenge starting in the next few days. So go get started right now. One funnel away.com.