The Russell Brunson Show - A New Way To Play The Game

Episode Date: April 13, 2020

Did your business get demolished because of the Corona slap? If so, here are the new rules of how to play and how to win. On this episode Russell talks about the game of being an entrepreneur and how part of playing is adapting to when the rules change. Here are some of the awesome tips you will hear in today's episode: Find out why in the 18 years Russell has been involved in online marketing, he has had to change the way he plays the game so many times. And see why if you do not adapt to the changes, and continue to fight for the rules to go back to the way they were, you won't make it in this business. So listen here to find out how you can go with the flow, and learn to play the game when the rules are changed. Transcript - https://marketingsecrets.com/blog/301-a-new-way-to-play-the-game Learn more about your ad choices. Visit megaphone.fm/adchoices

Air Transat presents two friends traveling in Europe for the first time and feeling some pretty big emotions. This coffee is so good. How do they make it so rich and tasty? Those paintings we saw today weren't prints. They were the actual paintings. I have never seen tomatoes like this. How are they so red? With flight deals starting at just $589, it's time for you to see what Europe has to offer. Don't worry, you can handle it. Visit airTransat.com for details. Conditions apply. AirTransat. Travel moves us. Hey everybody, this is Russell Brunson.

Welcome back to the Marketing Secrets Podcast. Today, we're going to be talking about a new way to play the game. So, the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, we're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. annoyed and you're frustrated and you are mad and all the things are happening right uh i want to tell you guys a story because i was thinking about this today um when i was growing up i remember i

would play games with uh with kids sometimes and the kids would literally uh the middle of the game like change the rules right and you guys remember this like as you're growing up some of your your buddies and stuff they'll change the the change the rules of the game in the middle of it and you're like it's not fair like that's how it works and like but this is how it is how we play this is the new rule and like it kind of ruins the game you get angry angry and you fight each other and eventually stomp off and you don't talk to them for like a week or whatever until you make up and then you play another game, right? And I remember that was how my life always was. And then fast forward to this amazing time when I started having kids.

And as a lot of you guys know, we've got five kids. We've got twin boys that are 14 all the way down to a five-year-old girl who is the cutest thing on this planet, Nora. So we've got five kids. And I remember as I started, as I was an adult and a parent, I started playing games with the kids. They got old enough. We'd start playing these games. And then in the middle of the game, they literally changed the rules, right? They'd be like, okay, dad, you can't do that now. I'm like, why not? Because this is the new rule. This is how it changed. And I'd be over getting like, you know, slightly annoyed, but you're like, whatever,

it's my kids. It doesn't really matter if I win or not. I'm just here to play the game. And so you go with the, you go with the punches, you change, you know, they change the rules, you play, they change rules again, they play. And, and you just keep, when they change the rules, you just kind of shift to it and you keep adjusting and keep playing. And, and when all of a sudden you have a good time with the kids and you know, it's, it's fun. And I started thinking about this right now. It's been interesting watching as the whole coronavirus has been hitting and happening and what's happening, right? Because what happened for everybody is like the game changed, right?

The rules changed in the middle of it and didn't make any sense. And I think for a lot of people, they're taking it very much like, you know, 12 year old Russell did where it's like, you can't change the rules. That's not how it works. And getting all angry and upset. And you see this, you see so many people who are struggling with this, right? Where it's like, now I have to work from home. Now I can't do this. Now I can't do all these rules and these things. And you get annoyed by it. And there's other people who are just like, okay, the game's

changed. Rules are changed. Cool. How do I play within these new, the new rules, new confines, what's happening? How do I play the game now? And how do I win? And those are the ones who aren't as panicked and less freaked out. And it seemed to be the ones who are surviving and thriving right now versus others who are still just like angry you can't do that you can't change the rules on me and so i started thinking about that and like i think for all of us we have to understand that like um and i've been doing this now i think i'm in my 18th year almost of my online business ventures that's crazy to think you know 18 years i've been playing this game and the rules for me have changed a lot right like uh and i remember getting hurt and

upset every single time. Like first it was with Google, right? Like I had my first Google ads account working. I'm like, I'm making money. Then I got slapped and I was like, ah, it's over. And I remember being mad and angry and like frustrated. And then it was like, okay, now based on these new rules, how do we play the game? And from that is where we discovered this whole concept of funnels, right? Like if we have upsells and downsells, we make more money. Now it doesn't matter if the ad costs went up because now we're still back in. Right. And that worked for a while. And then we got Google slapped again later. And then I was like, okay, based on these new rules, how do you play the game? And I was like, okay, now it's SEO. And then what are the rules of the game? How's it

working? We figured it out. And then we played the game at a high level. We started making a ton of money. We're like, this is amazing. And then boom, we got slapped again and everything changed again. Right. So we, the, the game changed. We had changed our process and our plan and our map and those things again. And that worked for a little while. They got slapped again and got changed. And it got to the point where. They got slapped again and got changed. And it got to the point where somewhere in the last 18 years, I don't know where, I got so used to that. It's just like when the rules change, it wasn't like this annoyance.

It's like, okay, rules change how to play this game now based on these new rules and the new things. And I think that when you fight against the rules, you kick against them a lot of times. Sometimes we think we're going to fix it or change it, but usually we don't. Especially, especially when, you know, when you're playing with your kids, a little game to kids, like they're the ones in charge because they start crying. It's like, ah, right now we're like, we're not the ones in charge, right? The government and the health professionals and the politicians, like they're in charge. It keeps

changing the rules. And they've done it with us with advertising. I remember, um, a decade ago, they shifted the advertising laws where I was going to became harder. It was like, all of a sudden we were able to say we couldn't say anymore. And then, they shifted the advertising laws where all of a sudden it became harder. It was like, all of a sudden we were able to say we couldn't say anymore. And then like, they shifted again, you know, and taxes shifted. Like, the things keep shifting. And I think that when we get annoyed with it,

it makes us shrink down and we stop being creative. We stop trying to figure it out. And eventually we end up losing the game and they win. And I think that if we look at it differently, like, okay, this is a new game. There's new rules. I got to figure out how to play it. I remember going to Tony Robbins' Business Mastery event.

He talked about this. He talked about how like, I can't remember the numbers, like 10% of your income you should put into an investment account or something, or 20% put into an investment account. He's like, most people, if I tell you that, if I say you got to put 20% of your money into an investment account, you're like,

oh, I don't have that kind of money. I can't afford it. He's like, but the government came and said, all right, we're taxing you an extra 20%. You'd be annoyed, you kick and you scream, but then you're an entrepreneur and you figure it out. You'd figure out ways around it to make an extra 20% to cover your taxes. So you'd be fine. And he says the same kind of thing now. He's like, you know, in this thing, he's like, change the rules of the game yourself. And then, you know, figure out and make the extra 20% and

start putting that away into your investment accounts or whatever. Right. And so it's kind of interesting thinking about that. Like the, the, the rules keep changing. I think the more we, we get angry and kick against it and fight against it. Um, it's not necessarily going to serve us or serve the people where we've been called to serve, right. It's going to, it's going to be harder, but as soon as we come back, it's okay. Rules have changed. What are the new rules of the game based on these new rules? How do I win? And that's what we should be looking at is, is that, um, understanding the rules change. We had the same thing happen to wrestling. Uh, every single year they have new rules clinics where it's like, these these new rules, how do I win? And that's what we should be looking at is that, understanding the rules change. Same thing happened to wrestling.

Every single year they have new rules clinics where it's like, these are new rules. And like something that we were doing the year before all of a sudden is now illegal or something that used to be illegal is now legal. You know, and it's like, it's coming back to like, okay, what are the rules today? How do I play this game?

How do I win? I think if we all start shifting our mindset to that, that's how you're going to dominate right now. Because the rules just got shifted. If everything's changed around, anybody who's sitting here fighting trying to get back to the old rules is going to lose this game. And anybody who's looking at it and saying, okay, based on this, what are the new rules of the game? How do we play? How do we win?

You start looking for that, figuring it out, boom, you can go and you can tackle it, right? Anybody who's lost their – whose job or whose business got shut down, like the rules the rules of the games got changed on you, man. And you got to sit back and be okay, what's, what are the new rules? How do I play with these rules? And how do I win? Tim Ferriss's book, four hour work week, which is still one of such a good book, one of the original online marketing books. He talked about this when he came about style, some style karate, he wanted to go and compete in. And so he started and he figured out like, what are the rules? How do you win this game? And like, he wasn't the best person, but I think he went and winning world title or something

based on he figured out how do you win this game? And like, there are a couple of ways to win. One was you can disqualify someone by doing some move or doing something. So he figured out how to do it, went to the highest levels and won. He won the game, won the title, won everything. Even though he wasn't the best technician, the best thing, but he figured out what are the rules of the game? How do I win?

And then he went and he won. So for you guys right now, again, the game has changed. The rules have changed. We've got to figure this out. And now that you kind of know that, through that lens, I want to highly recommend you guys to figure it out.

Like, hey, what are the new rules? How do I play? And how do I win? And stop worrying about the old rules. Stop worrying about what used to be or what could have been. Start focusing on what is today. And the faster you get that realization, the faster you make the shifts,

the faster you start working towards that, the quicker you're going to be successful and get back to normal life. So anyway, I appreciate you all. Thanks for hanging out today. I hope this helps. If you got any value from this, please screenshot this. Tag me on social media and share it with other people. And let me know today.

Just come subscribe to the Marketing Secrets Podcast to get the most up-to-date ideas, concepts, strategies, tips, tricks, and things to help grow their company as well. Thanks so much, you guys, and I will talk to you all soon. Bye, everybody. Hey, everybody, this is Russell again, and really quick, I wanted to invite you to join arguably the best thing that we've ever put out

inside the ClickFunnels community, and it is a challenge we call the one funnel way challenge. You know, everyone in their business, in their life, they're one funnel away from something. Some of you guys are one funnel away from quitting your job. Some of you guys are one funnel away from getting more impact. Some of you guys are a funnel away from growing your company to the next level. And so we created this challenge to help you to create and launch your first or your next funnel.

No matter where you are in your business, this challenge is going to help you to help you understand the strategy, help you understand the tactics, help you understand all the things you need to be successful with your funnel. So I recommend you do right now is stop everything, pause this audio, go online and go to one funnel away.com. That's one funnel away.com and join the next challenge. There's a challenge starting in the next few days. So go get started right now. One funnel away.com.