The Russell Brunson Show - Behind The Scenes Of Decade In A Day With Dana Derricks

Episode Date: February 13, 2018

Listen as "The Goat Farmer" drops some powerful Q & A during this episode of Marketing Secrets. On this special episode Russell is interviewed by Dana Derricks for Decade in a Day. Here are some of the fun and informative questions you will get to hear the answers to: What would be the one thing Russell would suggest anybody starting out in business should focus on? What's Russell's biggest secret to building funnels? What Russell wishes he would have done differently? And what Russell's team relieves him from? So listen here for the answers to these questions and many more from Dana Derricks. Transcript - https://marketingsecrets.com/blog/behind-the-scenes-of-decade-in-a-day-with-dana-derricks Learn more about your ad choices. Visit megaphone.fm/adchoices

There's a hostage situation in the Olympic Village. Your sports, you're in way over your head. People can't stop talking about September 5th. It's a madhouse down here. It's one of the best movies of the year. What's happening? Oh God. September 5th in select theaters, December 13th.

What's up everybody, this is Russell Brunson. Welcome to Marketing Secrets Podcast. So excited to have you here. Today I'm gonna share with you a behind the scenes interview with my man, Mr. Dana Derricks. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital, we're spending money from our own pockets. How do we market in a way that lets us get our products and our services

and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson, and welcome to Marketing Secrets. Hey everyone, welcome back to Marketing Secrets. If you have not yet subscribed, if you are on iTunes, please subscribe and leave us a comment.

If you are watching this on YouTube, please click on our YouTube channel and subscribe so you can keep getting amazing videos like this. Now, right now, what I want to share with you guys is behind the scenes of a video that happened or an interview that happened earlier last week. So Dana Derricks is in my Inner Circle program. He just started year number two. And when someone joins my Inner Circle or they re-up after a year, I let them be part of what we call decade in a day. Decade in a day is basically I take a decade of my life experiences, my business experiences, and I jam it into a day for that person. And basically I do this about once a month with my inner circle members. And it was really

funny because at this time, Dana showed up and instead of just asking me a bunch of, or instead of doing a normal like consult back and forth, he just came back and said, hey, I have a whole list of questions I want for you. And some were really good questions, some were off the wall, there were all sorts of plays, it was hilarious. But there were some really, really powerful, strong things that came out of the interview.

And I thought between the humor and the gold, I thought it'd be awesome to share with you. So I asked Zayn if he'd be willing to let me share this with you guys, and luckily for me and for you and for everybody, I thought it'd be awesome to share with you. So I asked Dana if you'd be willing to let me share this with you guys, and luckily for me and for you and for everybody he said yes. And so I wanted to take you guys behind the scenes of a decade a day call with Dana Derricks. And like I said, for those who don't know Dana yet,

you will appreciate and love his humor. He is a goat farmer, he's speaking at Funnel Hacking Live, and some of these questions are amazing. So with that said, we're gonna cue, jump over the interview, and have his humor. He is a goat farmer. He's speaking at Funnel Hacking Live and some of these questions are amazing. So with that said, we're going to jump over the interview and have some fun. What's up, Dana? Yo. What's up? How's it going, man?

Good, good. How are you guys doing? Amazing. People, look who it is. Oh, this is going to be great. This better be great. Yeah, no pressure, right? We were betting before we turned it live, right, because are you going to have any goats in the office with him?

Anyway. Well, if it wasn't so cold, I probably could have made that happen. That's amazing. So, obviously, I know you really well. Do you want to tell everyone who you are who doesn't know and then we can have some fun yeah we can do that you're in for a treat by the way i think you're gonna like this i'm glad i'm last i think whoever set that up kudos to them they deserve some treats mandy

oh man hold your breath Oh, man. Hold your breath. You'll be fine. You ready? I'm ready. I'm ready to rock and roll. Are we live?

You're live. Oh, I heard you had to press a button or something. Hey, what's up, everybody? I'm a goat farmer. I don't know technology very well. So we've been live for five minutes. I've blown five minutes of my time. If you don't know me, my name's Dana.

I am a goat farmer that Russell led into the inner circle. Also, I write copy. And that's about all. What? And books books a lot of books oh yeah i got books from you this week i was like do you write both these this week it's amazing kind of um yeah did you get that package yeah that was amazing thank you good oh yeah no for sure with like here's the salad you can eat now and here's what we can have after the board the thing is here we change it from bart to board he did a big amrip transformation board is big or rip transformation so you get to choose oh we bart board now so feel free to do that he'll love it

board miller i love it um yeah dude no the the secret about sending stuff in the mail is it's a lot harder to opt out of receiving mail in the mail as opposed to like email. So that's kind of the trick. But during your presentation, you should like clip from Seinfeld where Kramer's like, I'm out of the mail. He breaks up his mailbox and that's good. I like that. And you can tell when they do opt out because your stuff comes back to you that's awesome um okay so i guess uh i have a something prepared i don't have any slides or anything i don't really understand technology that well so i have a list of just a bunch of

questions sweet i'm gonna ask you if that's okay. I can. All right. So there's going to be three sections. One, the first is just business. The second is life. And then the third is whatever questions we're going to open it up to. You guys can ask me, you can pick, feel free to pick my brain all you want. And then the audience can interject. I don't know where they are but if you guys can see anything that they're saying let's do it cool let's do it all right uh i might i might um if you start talking too long because i've got this spaced out just right i'll probably just cut you off okay okay so don't worry about it i'll i'll control the time um all right what would we'll start off easy okay what would you estimate to be the roi on the spend of one goat over a 12

month period for average humans or for dana um you'd be surprised I'd say average humans for an average human is probably not very good maybe go you got you can milk goats right yeah you can you eat goats probably don't eat goats do you I wouldn't advise it do you milk them you share them to get like wool no they have that they have weird fur they're milk. All right. Pretty much. Milk and cheese. Milk and cheese. I bet you double ROI. I bet if you pay $1,000 for a goat, you get about two grand back.

That's really close. That's real good. Did John tell you that? No, that was off the top of my head. I had no idea. Nice. Good, good. You're going to have goats soon.

I have AstroTurf now if I feel the kid. They'll eat it don't worry um okay what would be one thing or what would be the one thing you would suggest anybody starting out in business uh to focus on um like the initial your first first, first beginning. Yeah. Probably focusing on developing yourself through like serving other people until you like actually become amazing at whatever it is you want to sell in the future. So other people's results instead of your own. Yeah. Love it. Go and like serve people, get results. And then that becomes a catalyst for everything else. Nice.

What would be one thing you'd suggest anybody that's already having success to focus on? Does this become a book someday? This is like the chapters of a book. He's pre-writing it. He's making me write the book for him. And content. I can use this time however I want, Russell.

People are already having success. I would say the biggest thing is a lot of times, especially as like creators, like we have success and we get complacent for a while because I think initially when we start, a lot of times we are thinking about ourselves and then you get to the point where it's like all your needs are met. And most people stay complacent until they realize that like this has nothing to do with them. When you transition back to like, how do i serve people more that's when like the next level of success happens

that's for me like i like business for me was selfish for a long time i was trying to like figure out how to make money and then my needs were bet and then more so and then it's like now what it wasn't until like i really started focusing on like the contribution side of it that also like then it lights back on fire again because you don't like someone asked me yesterday like why don't you sell for whatever and i'm like i don't need money at this point in my life like this is about like the contribution which is like the exciting part like money gets dumb after you pay your house off you're like well i don't know what else to do like legacy at this point yeah Yeah. Okay. Awesome. Love it. What's your biggest secret to building funnels?

I don't start building a funnel until I found another funnel that I'm modeling, like a concept. So I'm always very clear of like, this is where we're going. And number two, I focus most of the effort and energy on the copy or the stories. Like each page of the funnel is its own story that you're telling you're crafting to get them to take the next action and that's where we focus i don't anyone can do a funnel now with click followers like i got a funnel it's like understanding and mastering the story even like the short form story like i've got a headline and opt-in box like what's the story i'm telling there what's the story for the landing page and the upsell page and like it's basically taking the perfect webinar structure and breaking it out

into like over a set of pages and orchestrating the whole thing together so that's where i spend okay would you also say it's like then connecting the dots too it's like taking them on a journey it's not because people think you just throw them in the top and then they end up at the bottom but you have to like hold their hand throughout. Yeah, hold your hand. And I literally, when I'm doing a funnel, I always think about if my mom was to come and buy this thing. Let's say she bought this Superman little thing. And she's like, this is awesome.

And then she buys that. And then she'd look at me like, what should I get next? And I'd be like, okay, let me explain to you why you need the next thing. And it's not like I get people all the time to ask me their questions questions are like what price point should my upsell be i'm like that has nothing to do with anything like the price point is completely irrelevant it's they just bought this what's the next logical thing that they need or they think they need to get the end result they're trying to get like that's the thing and then whatever the price is doesn't really matter it's just like does it logically make sense like i have this now i need this now i need

this this is where i'm this is where i'm going dude you'd be such a good goat farmer because it's like when they get out no really they get out they're in the neighbor's yard okay so you gotta get over there to get over there and you gotta like bring just enough treats to get them back into your yard so then now they're in your yard which is an improvement but they're still not in the pen then you gotta get them over to the gate with another set of treats and then you gotta keep them there long enough to get the gate open and then get them back into their actual pen it's the same thing as phones right go funnel secrets you should tell this that's actually cool that's what you're

doing this name the book right right now or isn't it maybe that's awesome okay what's your biggest secret to traffic and getting people into your funnels um you know the answer to this already but um our biggest focus is dream 100 um at all levels like seo is dream 100 ppc's dream 100 a facebook ads are dream 100 dream 100 is like affiliate so it's like um i'm a hyper big believer in like we're not going to create traffic so it's like who's already congregated that traffic and then we dream 100 of them from every every level every aspect like we're seo stuff right now and it's like it's funny because everyone's like well what how do we get backlinks it's like dream 100 like what do you mean i'm like it's fine he's got the best blogs the best traffic the best page

rank we dream 100 of them and get an article and then that gets things the dream link we want back and then that solves all problems awesome uh what's your biggest secret to converting traffic once they're in your funnel? So I would say that the world we live in right now, there's like two steps. There's like the front end direct response. It's like all conversion to get somebody to do whatever we need to give into our world. And then when they're in our world, I transition from, I don't transition away from direct response, but I layer in branding with direct response and now it's like personality and and direct response principles together so the front end doesn't like personality doesn't get somebody to opt in typically a new person it's like hardcore like curiosity like like the right hook to get somebody in and after they're in to keep them

there it's like i instantly transform into brand and personality and things like that and um the better connection i can build people the faster the easier conversion is so it's like always putting in all this like time and effort into building trust rapport and then the conversion stuff becomes easier and easier and easier um afterwards just so natalie hodgson did a video yet uh last night i think she had two nights ago i watched it last night at facebook live of her it was like don't buy my courses and then she told her a story about why she started doing this and how she told her whole story about how she like came to this business and how much money she has spent on ads to sell a book and actually they will have women and they told that story and i told her i watched i'm like this is so good i'm like everyone

with the option make them watch this first because they will instantly love you and then they'll buy everything else you ever have from that point forward. And just like, so, but like, that would be horrible as a front end app. Like nobody would ever buy off it, but it's like, you get converted them in,

use that attention now to like build a brand and a connection. And then conversion becomes super easy. And I was just taking them on the story of your life and how, what you're offering them fits in like the story between you and that, like why you created that and how that story hooks back to them. Love it. So, um, with and that, like why you created that and how that story tooks back to them. Love it. So, um, with that too, like part, that's part of the strategy of entertaining and putting out, just letting them into your life.

Um, and I think it's important for people to know too, because ultimately like looking at the stats, that stuff you could argue is a waste of time, but at the end of the day, it's not because you're doing exactly what you're suggesting by like,'s the overall strategy on that isn't it 100 because then like i can put an offer nowadays my own audience if i drive traffic to never but i would never convert like that same offer out to my audience and we'll do a million dollars in an app you know like in a in a webinar because it's like they love me they trust me this point they have connection with me if i'm creating it they whereas like again cold traffic wouldn't work so it's like it's that i don't know like when i got started this game it was 100 direct response and there's like the branding guys who like i always hate it now it's like the mushing

of those two worlds together it's like direct response to get them in and then the branding to build a connection and then like that the handoff is like i think that's the future marketing it's those two schools of thoughts like merging to super power. That's awesome. I totally get that as a direct response guy. Okay, so before I ask the next one, I have to just throw a disclaimer. I may not have – I was not involved in all of the question selection, okay? So just putting that out there. Okay, so I wanted to clear the air and dispel the rumors. Is the CEO of Low-P Pages actually running the company from prison?

I think so. Yes? Okay. Awesome. Pretty sure, yeah. Must be. With the branding, it makes perfect sense. Do you know the real CEO of the real Loki Pages? Anyway, I probably shouldn't say it publicly on video. Never mind. Oh. Actually, yeah.

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and start building something amazing. What's your best advice for somebody deploying the dream 100? Um, I think it's understanding like tiers of levels. Like when I first got in this game, I remember the people that were like, I was trying to connect with were like Joe Vitale, Mark Joyner, all these guys who were just like legends. And I tried so hard to get their attention. And like no matter how creative I was, it just kind of fell on deaf ears.

I remember being offended and kind of upset at first, but I was like, I don't know. I was just kind of a nobody at the time. And then, so after trying that for a while, I'm like, I in success i'm like oh this doesn't work then i met a a bunch of people that were kind of at my same level or a little above me but just like they were approachable it was guys like mike phil same and um i can't remember who was back then but a bunch of guys like that and we're all kind of same level so i started to take with them a dream 100 and we because like they weren't up

here they were here we became friends and we all started cross-throwing each other helping each other and what's cool is in a very short period of time like within a year a year and a half all of our businesses came up to these other guys and and at that point i started contacting these guys again and they're like oh i see you everywhere man like oh and like i've been sending you stuff for years and you never respond back and like, and then they answer your call. And I think it's like, yes, send the package to Tony Robbins. That's amazing. He's probably not going to do it with any of us.

It took me 10 years to get Tony to finally put up something. 10 years of my life. And he was like, Russell's book's awesome. You should read it, right? But 10 years it took of that. So, like, that's awesome. But, like, what's better is, like, look around in the market right now and who's kind of at your level and start connecting there. And it may not be like a billion dollar win overnight, but a whole bunch of little wins add up.

And eventually you're best friends with whoever you need to be up here at that level. So I think that's the biggest, biggest thing I would, I would tell people. Man, I hope the inner circle is listening. That is a great lesson for all of us because there you go. Right. Okay. How many times were you on the verge of completely giving up? Oh man. Like how many days that happened or how many, like,

how many different times do you think? Man, there were a lot. One happened early. I mean, it lasted by a couple of weeks. We're just like, Oh, I'm going to figure out a piece. After our company collapsed, where I lay off like 80 people overnight, like it was, it was every day for two years. And I would have quit if I didn't have tax obligations to IRS that would have thrown me in jail if I would have quit.

So I had some really good motivators. Two years I hated this business and I didn't, I did not like it even a little bit until we finally paid the IRS off. And it took that straight off. It was like now creativity can happen again. And then it became fun again. But a lot of times, I sometimes nowadays even, it's funny. Some days you're just like, God, why are we doing this?

And I don't know. I don't know what, what causes that. But I think for me, like whenever that does happen, it's like, it's like a selfish thing where I'm thinking about myself more. And then what's cool is like, Oh, I'll embed lists in there. Like miserable. I'll see my phone and I'll see a bunch of boxers from people. And like, I, every time I have a boxer that's like, someone says something nice on me, I start it. I have a whole list of like starred ones. So I was like, Oh, listen to those. And all these people who are like, I got one of yours in there. I got other people. It's just like, you hear them like the gratitude for what you're doing and like, thank you for what you, and it's just like, all right, that's why we do this. Then we're back into the game. So it's less,

it's less often nowadays for me, for sure. During the downtimes, it's tough and it happened a lot. That's awesome. Okay, cool. And he's definitely not lying folks. Cause when I was out there, I'm writing copy for you. I remember somebody did something stupid. I don't know. Somebody said something or whatever. And you're like, geez, seriously? And then you're like, sarcastically, I think you said, I don't want to be CEO anymore. there in the corner i'm thinking like i like glance over at dave i'm thinking like i'll be ceo i want your problems russell that's awesome yeah so just i'll be on deck i think that's a lot like my goal was never like like 15 years ago i started i was like someday i'm gonna be a ceo of a big huge company i'm gonna be on video i'd be like no like i just wanted to like create like for me it says art right like why do i keep creating funnels people like your company's doing great. It's the art for me.

I'm an artist. This is how I do my art. I just love it. A lot of times, I would much rather just hang up the CEO hat and go back to the art of doing the thing. Yeah, no, it's awesome. Okay, looking back, what do you wish you would have done differently? From ClickFunnels as a whole or business as a whole? Yeah, let's look at business as a whole.

I think, man, the first 10 years of my life, I was running around trying to be all things to all people. And three and a half, four years ago was the first time I set my flag on the ground what I was going to do. And as far as ClickFunnels as a whole, looking back on on it now i think i would have started a software company way faster that's 100 sure like all the business models i've done like it's the one i like the most but i would have done different too like i think if i was to start over from scratch i would have just done click funnels and that would we wouldn't have had backpack and actionetics all these other things i would just like automate simpler like i look at some people with software where it's it's sticky but it's simple like it does one thing like there's power in that where it's like your your tech team can focus and make that one thing

better better and better as opposed to like like right now our biggest problem we've had um until just recently is like our tech team like focus on this part of here and it's like okay everyone move over here and over here and then and so now we're pointing our um as we did that the last time through we are taking focus here we had a whole bunch of people like learned it while they were in there focusing that we left and now they're focusing on making it better mistake is three years to get to that point um so i think i would have made simpler software that everyone could focus on like one thing one like that's the thing too is like click followers i have so many messages i gotta sell now and so many i would focus on just simple message simple tool simple things um i i love that so um do you know what a juicy lucy is

the burger no sounds amazing yeah it is so it might be a minnesota thing so brandon and kaylin um flew out for a biking game and then we went and hung out for a while and they took me to this bar in this weird neighborhood. It's really sketchy to get a Juicy Lucy. So it's basically a burger with like cheese in the middle. And it was this place called Matt's Bar in St. Paul, Minnesota. It's world famous. Anyway, we get in there and I'm with Brandon and Kaylin.

We like we get in line for the burger. It's just a nasty looking place. It's really bad, but great burger, world famous. And what we noticed was so they served us the burger with fries and ketchup and then like a napkin in a like a crappy little basket and then we had water and then i think it was kaylin was like hey do you have like ice they're like nope like oh a bar without ice and i was like um, someone else asked for something, but then I asked, do you guys have a fork? Nope.

So they have Juicy Lucy's and French fries, and they do that better than every other person. And that's why even despite all their shortcomings, they're the best. So, yeah, it's a good lesson, I think, for everybody. Yeah. All right. Lightening the mood a bit. Did you know that James Prefreel is actually a nice guy deep down? He's actually a nice guy deep down.

He is. I see glimpses of that. I think it's possible, but it's definitely very deep. Is he there? Where is he? He has the day off. Did he leave for the day? I don't know. His computer's here. His computer's here. We'll make fun of him. Of course he's probably skipped out early um okay what are you glad you did and wouldn't change business-wise um biggest thing i'm glad i did and this took me 12 years before i did it was uh actually bringing in partners i was first 12 years i was like no

i'm russell i'm the guy who started this business blah blah blah and like um and so because of that like you can hire people but that's it and then uh click funnels came around Todd Todd and I said that we brainstormed the whole thing click funnels and he's like hey I'm only gonna do this if we can be partners instead of instead of like an employee and I was just like oh and like the prideful Russell was like no I'm not like but then I was like, this is the end of the whole business crashing. So I've been humbled a lot. And I was like, you know what? All right, let's do it.

And like transformed everything. So grateful for, for that. And I think if I was ever to start a company again, like my first step before everything would be assembling my Avengers team or my Justice League team, whatever you want to call it. Before I got started, like I need the best in the world. I got to identify, here's the five or six people or things we need, and I'd go spend the first year just recruiting those people and getting them in place and then create the thing. Instead of you starting as an entrepreneur and then hiring employee one,

employee two, employee – it's like, man, it's so much faster just to go the other way around. Awesome. What's the craziest thing you've ever sent in the mail physical mail i don't have my i'm gonna tell you my friend's story because it's the craziest ever okay i think i know it but i tell you this all right hey so my friend he he pooped in a box and then he said it and he mailed it. And apparently it's a federal offense to mail poop. And so he did it at college and the college mail room got it and smelt it. And he actually got expelled from Brigham Young University, but never went to the mail.

But apparently it's a federal offense to mail poop. Wow. So it got intercepted before it departed from BYU campus. It could have been bad. Wow. Okay. So I don't recommend that, right? I think the weirdest thing I've ever mailed though,

not mailed those like pizzas. I call like pizza. I've done this a lot of times, but call the pizza delivery place wherever the guy's at and like deliver like 10 pizzas at once. Stuff like that. Yeah. Just to get people's attention.

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So here's what you need to do right now. Go to indeed.com slash clicks right now and get a $75 sponsored job credit board to boost your post visibility. That's indeed.com slash clicks, support the show, save time and find your next hire faster. Remember when it comes to hiring indeed, it's all that you need. What's something that having a team relieves you from? Um, it lets me, uh, like right off click funnels, people always ask me, like, how do you keep up with the software? I'm like, I don't, I don't, I use it and I complain and that's all I do. And then like that team does everything. And so like, I don't worry about that. And then, um, like I only focus on like the part I like, which is the marketing. And like, that's all I have to do. Like I get to,

I get to stay within my like unique ability and not have to like blend all the other things. And I think that's the key of like, in fact, James P. Frill, if he was here, he'd quote some famous old guy who said something that was really cool. But like the division of labor, something, something, there's the quote, he can find a force but um like basically like letting me be my unique ability and having every other person do the unique ability as opposed to other things like mandy when like when she started coaching with us was really cool is um she just focused on the coaching of it right and then first i was like okay and then do this and this and this and she struggled like the administration wasn't very good melanie's amazing administration so

like how about melanie help mandy like and like now it just runs awesome so it's like and melanie's like the most amazing person like that in the world like so it's like does everybody like be good in the unique ability where i used to try to like bring someone in a role and try to give them like 30 things to do because i thought they should all be able to do 30 things where they did one thing in the unique ability everything else just sucked and i think i think the reason i did a podcast on this a while ago but i think the reason is because as entrepreneurs we start the business initially and we have to do all 30 things and we suck at most of them, but because like, we just have so much brute force, like we have success and then we hire people, expect them to do 30 things like we did.

And that's like the wrong way to look at it. It's like you bring someone into the one thing and be the best at that and take that piece away from you and they do it a million times better. And then you can keep doing that. That's the team gives me the ability to do now is just focus on my unique ability and nothing else. Love it. Okay, I reserved a 30-second time slot for you to give a shameless plug

to something you'd like to sell. Starting now. Hey, everybody. Welcome to the pitch section of the decade. I would really like to sell i had nothing else to sell these guys what's we have um um i kind of want to do um i got nothing man i don't even know oh i know what we can do okay so you see this book it's pretty cool this book i'm not gonna sell but we just wrote a book called network marketing secrets for MLMers.

And it's like exactly this thing. It's got cartoons like this in it. It's so awesome. So that's going to go live in like a week and a half. So you guys should go buy that. Even if you're not in network marketing, just to support me into funnel hacking. Awesome. Love it.

How do they get it? Is there even a URL yet? It will be at networkmarketingsecrets.com. Go there. Okay. Dude, that was actually really good off the cusp like that. Well done. I should have given you a heads up. Okay. Now I have reserved myself 30 seconds for a shameless plug. Okay. And mine's more rehearsed and go. So all the time I get, people ask me literally all the time, Dana, how do you sell a book for $2,000

when everybody else sells them for 20 bucks? How do you charge 20 grand for something that other people charge 500 for? How do you make so much money as a goat farmer with only four goats in your herd? Right. And I'm just like, dude, it's simple. It's the dream 100. So if you haven't had a chance, if you have, if you don't know what the dream 100 is, go get Chet Holmes ultimate sales machine book. If you do, and you're ready to just go hog wild in it and explode your business then

go get the dream 100 book and ta-da what do you think of dream 100 book dana dream100book.com okay cool is it what's the price on it? Is it still? It's two grand. Well, and unless you find the secret link where you can get it free plus shipping. But yeah. Is the secret link dream100book.com? Forward slash free. Don't share it. Oh boy. What's the biggest domino you tip over every day?

Dang, these are good questions every day um for me now it's making sure that my team all has what they need to get what done what they're doing like as i'm looking at my role now it's less of me doing things the more me coaching people who are doing things so it's making sure that like everyone has ability to run in the morning so that they're not waiting on direction or, you know what I mean? And we have a lot of East coast people. So like before I go to bed at night, I try to make sure that like East coast people have what they have. So when they wake up two hours before I do that, they can like start running. Um, that's the biggest thing. Awesome. That's great. Um, I heard the internet speed in Boise is capped at 1.5 megabits per second. Is that really true? If so, how can such a successful tech company be headquartered there? Is that true, Melanie? Do you know? I have no

idea. I have no idea. We do get angry though often at it. So is that really true? I have no idea. I'm in a much more rural area. So I just, yeah, I doubt it. Um, I just published my fifth earth shattering book for entrepreneurs and sellers. Should I keep writing more and put them on the shelf for a while to collect dust and do nothing at all with the hundreds of hours invested in them or start promoting and sell them? That's a jab at myself. Cause you called me out on the last mastermind for that no i think what's funny though is that last mastermind is where i had my big epiphany too of like focusing on the value ladder and then all our creativity should be focused on the front end

of the value ladder bring people in like i've spent almost every day since then trying to get the rest of my value ladder in place i've killed two businesses that both made over a million dollars a year wow um because they didn't fit in the value ladder. And, and like, so I took that to heart. I know hopefully you have as well. I think that's it. Like you can keep creating stuff, but it's like as long as there's the back end to support it. Love it. The only other time I went to Orlando, Florida,

my fiance ended up coming home pregnant. Should we put out a PSA to one couples traveling there for funnel hacking live that there's something in the air down there. Did you hear Melanie's laugh? Melanie's dying over there. Are we doing a wedding when we get down there this time too? Because I think the first time we got pregnant, second time we got married.

I'm lobbying. I got people lobbying for it right now. Yeah. It's going to become a hashtag. Yeah. Okay. I'm just going to skip to the good ones. I read about a story about a farmer who was visiting your house that tripped into your pool in the pitch black and fell flat out on your pool cover and

nearly ripped it apart and scared all of your children in the process. Is that true? It is so true. I wish the camera would have been rolling for that. Cause it was amazing. We have a pool cover that's like the same color as the cement around it. It was dark outside. So Dana goes and walks right into the pool covers like my kids like, it was amazing. Oh man. Okay.

Finishing up here. Will you sell me your domain name? dream100secrets.com, please? I'm not even using it. Do I own that one? Yeah, you're not using it, though. I could use it. I might be up for that. Definitely, maybe.

Definitely, maybe. Just thinking about it. Okay, well, I've exhausted all the good ones ones so unless there's any good ones in the chat everyone's just going crazy everyone's just laughing at me this is this is amazing this is gorgeous no good questions all right that's all right unless you have anything for me i mean um let me think when when are you launching the super funnel actually so i tell you what we called it inside our office now for us oh this is gonna be good well which board is it on there it is this is called project mother funnel

this is this is our mother funnel that sends people all the way through our value ladder in the shortest period of time possible in the most exciting way possible aka project mother funnel so my question for you with your new value ladder and multiple front ends when is your project mother funnel all going live i want to hold you accountable. We got to cover up that wall. I know. I wish I could show you through that wall. It's still there. I'm going to say ASAP. How's that? I love it. I'm getting this done by my birthday, March 8th, my birthday present to myself. Could you get yours done by March 8th? I'll do it. And what's the, what's the, who, what's the bet then?

Who has to do what? That's how you motivate Dana. That's not money. Let's see. Who has to do that? Asking you to wedding or goats or both? Yep. Let's see.

So you lose Dana, you get married at Funnel Hacking Live. He wants that though. Becca doesn't. I actually do. Oh. Yeah. They want a beach Becca doesn't. That's the problem. I actually do. Oh. Yeah. They want a beach wedding. If we can go to the beach, we can do it. We could bring the beach to us. I have sand in

Boise. We could bring it in the room. It'd be a pain. How about you have to bring a goat to your office for a day if you don't hit yours. Okay. And I have to sleep with my goats for a night. Wait, like, enjoy that, though. That's not, what kind of, yeah, there's different levels of that.

There we go. I have to. Hey, don't knock it until you try it you guys geez how about this if uh if you get the whole thing live by my birthday i may i may be willing to sell you dream100secrets.com if not i'm launching a competitor product i'm gonna take you out oh geez it's gonna be a nasty smear campaign. Okay. Deal. I take the deal. That's awesome.

What happens if you don't get it by March 8th? Oh, he will. Go for a day. I'm in on that. Okay. That'd be actually a good episode, but. All right. Thank you guys. Appreciate you.

Thanks, Peter. You're awesome, man. Thanks, Peter. Have a good weekend. Yeah. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind-the-scenes reality TV show at www.funnelhacker.tv.