The Russell Brunson Show - Being A Chain Breaker

Episode Date: April 15, 2019

What negative patterns did you get from your parents that are keeping you back from success today? On this episode Russell talks about a couple things that happened on his Disney Cruise that made him think about breaking negative chains in his generation history to make his posterity better. Here are some of the interesting things on today's episode: Find out what happens on the cruise that makes Russell think about why someone would act that way. See what some of the negative traits Russell decided to break from his own life. And see what some positive traits were that he received from his family that he has kept and even made better in his own life. So listen here to find out how you can affect future generations by discarding negative family traits, but keeping the positive ones. Transcript - https://marketingsecrets.com/blog/197-being-a-chain-breaker Learn more about your ad choices. Visit megaphone.fm/adchoices

With TD Direct Investing, new and existing clients could get 1% cash back. Great! That's 1% closer to being part of the 1%. Maybe, but definitely 100% closer to getting 1% cash back with TD Direct Investing. Conditions apply. Offer ends January 31, 2025. Visit td.com slash dioffer to learn more. What's up, everybody? This is Russell Brunson. I want to welcome you back to the Marketing Secrets Podcast. Today, I'm giving you guys a very special episode. We are at the Disney Cruise with my wife and my beautiful kids. And right now, we just pulled earlier today into Tortuga. I believe that's how you say it. We just got done with our excursions. And as I was out and about today, and honestly,

last couple of days on the cruise, I had a thought about being a chain breaker and I wanted to jump on and share with you guys right now. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets. All right, everybody. So I'm on a Disney cruise, like I said during the intro,

and I love cruising. I really enjoy it. My wife and I had a funny discussion, and I'm hoping in advance, let me preface this before we get too deep into this. I'm hoping that I don't offend you or too many people who are listening to this, but I'm probably gonna offend somebody,

and I just wanna apologize in advance too many people who are listening to this. Um, but I'm probably going to offend somebody. I just want to apologize in advance. Um, and if you are offended, it probably means, um, there's something you should look at, um, at yourself. And I know something for me, I've been reflecting a lot this week about myself. And, um, anyway, so I'm just kind of putting it out there. I don't mean to be rude. It's just, um, you know, sometimes we don't talk about things because we're afraid of offending people. I think that it doesn't help people progress. And so here we go. And if this gets really bad, maybe I won't post this one live. But I think it's helpful.

So anyway, Clint and I were talking about how these amazing people that work on the cruise ships, they come on here, and they're usually on for like nine months in a row. And then they get like a couple, like a month and a half, two months off, and then they come back on for another nine months and we thought i wonder how interesting it is when they come on here and they see every week a new group of people like swarm the boat and just the similarities between groups right they're like here's all the people that you know that immediately run to the spa and book all the spa ones here's the people that run to the buffet here's people

run the ice cream machine here's people that run to the place and and like just wondering like the patterns and similarities you know as you see all the people coming in. And, uh, I was just, that's kind of interesting thing we were talking about and just, you know, how, how people are so similar in their patterns. And then, um, today when we're getting off the cruise ship, um, we were in line and in front of us, there was this little family. And, um, it's one of those, one of those things that, you know, like this is like the moral dilemma that, that I have.

And I'm sure all of you guys have at times, but walking out and there's two little, or three little kids in this family in front of us. And they're just like my kids who are going crazy and, you know, trying to get off the boat. And the one little kid is like punching the brother and he's punching and punching and punching. The little brother's crying. And then the dad turns to the kid who's punching the brother

and punches him and says, don't punch your brother. And I was like, and, you know, first for a second, I was ready to just pop this guy in the head and just, ah, and just like, ah, try not to, and then you see this kid crying and stuff, and you're just like, ah, like, what's right? Do I yell at this kid?

Or yell at the dad? Do I leave it alone? Do I not? Do I, all these things go through your head, and I don't think, you know think everyone's ever given us a manual to tell us how to respond to those situations. And I remember as I'm looking at, um, I'm looking at this kid and then I started looking at his dad and I'm just like getting angrier and angrier as we're standing in this line and just ready to like, just pop the dad head, you know, and I'm sitting here and then I started thinking and all of a sudden like I had

this, this moment where I, where I looked at him, I said, I said the only reason, like the only logical reason why that guy thought that was okay. And I'm going to step back because I sometimes pop my kids when I shouldn't. So I'm not saying I'm perfect. In fact, I've had more than once where I've hit my kids telling him to stop hitting their brothers and Klutz like, look at the irony, you just hit him telling him to stop hitting your brother so i'm as guilty as anyone else okay so so first off don't don't anybody think that i'm that i'm making this to position myself differently um i i i am an offender as as well but i started looking at the dad and my anger shifted from anger to almost like remorse as i looked at him i said man like what must have happened in his life like Like what, what would his parents like to him?

And I was like, this little kid is probably gonna pop his kids. And then his kids are gonna pop his kids because, because that's how, that's what they, they, they learned. Right. Like, I guarantee you that this dad, his dad probably used to hit him and say, quit hitting your sisters. And so because of that, he thinks that's the right response. So he hits his, his kids. They know what your sister and like, and the chain goes on and on and on. Right. Um, so that's like one situation is just that. But I started thinking about all sorts of things. And, um, today when we got back on the boat, um, we were walking past the ice cream machine and I'm not gonna lie, I've had a few too many ice cream cones, but at the same time

I try to have some limits. Right. And I see this, uh, this family and again, I'm not trying to pass judgment. And again, I hope I don't offend anybody, but I'm going to call it the way that I saw it. Um, there was a mom and a dad, each of them probably weighed, I would, I would say close to 400 pounds, um, in front of the ice cream machine with huge ice cream cones. And their kids who were little tiny kids who probably weighed as much as I did. And they're like, you know, four foot seven little kids.

And, and I'm looking at this and I was like, like first for, for, for a flash of a second, I'm like angry at the parents. Like, why are you letting your kids have two ice cream cones? What do you jam? Like, like you should tell them to stop. Right? Like these kids are not healthy. It's gonna be bad for their heart and their lungs. And like so many bad things are gonna get teased to school and like stop. And then I looked at the parents. I'm like, God, the parents don't know any better. Like his, their parents probably the same thing. Right. And I'll start looking also in this chain of like how far back, how many generations back did this thing happen? Right. And so there was, there was that situation. And

I started thinking about all these other things. I started thinking about business and start thinking about how many people do I coach, um, on a, on a daily, weekly, monthly, yearly basis who literally a hand in all of the tools and the training and the techniques to make money, right? Making money is not difficult. Now, the reason why I say that, because I believe it's not difficult, but for most people, they've been given this pattern from their parents. And let's say their parents really struggle to make money. And their parents are like, hey, making money is hard. And they've heard that ever since they were a kid. So all of a sudden, they come into my world and I'm like, hey, making money is actually not that difficult.

They're like, no, no, no. My parents told me it was hard. And their parents told them it was hard. And generations back in time, it was hard. It was hard. It was hard. And so even though we give them the tools and like, it's really, really simple in their mind, they think it's, they think it's hard. Right. I say same thing. So that's business. Let's say it's, you know, again, it could be anything. It could be, it could be diet and exercise. It could be, it could be health. It could be drugs. It could be alcohol. It could be diet and exercise could be could be health could be drugs could be alcohol could be all these things right and so um that's kind of the negative side now i want to switch the positive side because also things where like when i was growing up my dad was an entrepreneur and he

always had money he always figured out ways to make money so for him it seemed easy to make money so in my mind i was like well it's easy to make money dad did it so i i did it so i'm blessed to have like a positive chain there right um and I look at different parts of my life and there's so many amazing things I've been blessed with for my parents and things like that. But there's also things that, that, that were passed down to me that weren't positive. I think in everybody's lives, we have both of those, right? We have these positive chains that have been passed from, from, you to grandparents to parents to us and hopefully to our children.

And those are the things that you intuitively typically are good at. And it's like a generational thing, right? You see it amongst your family, right? Everyone in my family is good at this. Or all of us are super healthy or all of us are super smart in school or all of us are whatever. And these beliefs are passed from generation to generation to generation that are super positive, but also they're super negative.

That's why so many times you see families who really, really struggle with health, but maybe they're really, really good at, at, um, at business, right? Or they're, they're horrible at business, but they're really smart in school or they're really smart in school, but they're really bad at entrepreneurship or whatever it is. Right. Because we're not all given everything. And so I think what's, what's interesting, this is what I wanted to kind of, um, share with you guys as I was thinking about this today, um, is this concept of we need to become chain breakers for the negative things in our lives that are generational. So I think like what I was thinking about most of today, I was stepping back. I was thinking about all of the, the super positive things that have been passed down from generation to generation

to me. And I was grateful for those. Like, oh, thank heavens that I'm a hard worker. Thank heavens that I don't have receding hair. Just kidding. Thank you, Grandpa. Just kidding. Or just thank you. You know, and I was really grateful for the positive things that came down.

But then I started looking at the negative things. There's definitely negative traits that have been passed down as well. And I think, um, you know, for me, it's interesting. The very first time that, um, I became aware of this stuff was literally when I started going to the very first Tony Robbins event. And Tony does a really good job of like, how do you, how do you make yourself aware of, of what's happening? Right. It's like most people, life's just happening to us.

And he's like, how do you, how do you break outside and become aware of it? And, and like, like, oh my gosh, this is happening. I can change these beliefs, these thoughts, these things. And it was the first time in my life that I'd ever like, like stopped and stepped back and looked at my life and like, I can change these things. And I started looking at just certain things in my life, like health, right? Like at the time when I first met Tony, my life wasn't healthy. You know, I, I had, um, I was a wrestler. So I always thought I was healthy because I was wrestling a lot and I was in good shape and all these things. But like what I ate was not good. It was not healthy at all.

In fact, it kills me. I should go back in time now to when I was first started wrestling and what I know about nutrition now and eat differently because man, I would have been twice the wrestler had I been eating correctly. But because I was, you know, exercising and lifting weights, all those other things, like I didn't know how, how bad my health was. And it was like a conscious choice. Like I was, you know, I've been, I've been done wrestling for, I don't know, six or seven years and I'd gained like 40 or 50 pounds and all these things. And I didn't know any better. And I became conscious of it. I was like, okay,

I I'm in the same pattern that, you know, generations ahead of me have been struggling with the Zaxxon thing as well. Like I have to consciously break this or I'm going to be stuck in the same chain for forever. The same thing. And I'm going to pass it on to my kids and my kids, kids and things like that. So I had to consciously stop and say, I'm going to eat differently. I'm going to, you know, the things I put in my body will be different than, than what's just in front of me. Right. And I had to shift that and I had to be a chain breaker for me. And now hopefully I'm passing those things on to my kids and my kids, kids, and so on and so forth from generations, you know, down, down past me. Um, you know, financially with, with entrepreneurship, I think I got a lot of really good blessings from

my, from my father and from people before me. Um, but I also have like figured things out and became very conscious of like what my beliefs are and, and things like that. Right. And I started thinking about that in all aspects of my life. And so I want to share this with you guys because, um, my guess, my assumption is there are a whole bunch of, of patterns and beliefs that, that are causing you to do things or not do things. Um, that if you were aware of them, you could, you could break that chain and you could shift it. And the cool thing about when you break a chain is it is like, it doesn't just break it for yourself. It then breaks it for your kids and your kids, kids, and like posterity and literally generations. And sometimes, you know, you know, look at,

look at 10 generations, right? Let's say I've got five kids and if each of them have five kids, generation two is 25 kids. Each of those have five kids, generation three, say 125. And you go to 10 generations, it's like a million people, right? Because I broke a chain because I made a shift because I made a directional thing over the next 10 generations. How many tens of thousands or hundreds of thousands of people's lives will be shifted because of a change that I made in my life today. Right? And same things for you. Like what is that in your life? Okay. Now again, you, you have some positive things from, from your generations prior to you and you should be grateful for them.

And they think, you know, when you say your prayers at night, thank, thank the Lord that you have those amazing things that you have, but then look at the negative things and, and, and start looking at them saying, man, my dad struggled with this. My grandpa struggled with this or whatever, right? Or my mom struggled. Like, like these are things that, that are affecting me. Maybe, maybe the belief they've been passing on to me isn't correct. What is it?

And you become aware of it. Then you can step back and say, I got to figure out what is the true belief? Like, what do I need to shift? What do I need to change in my life? And then when you make that, you literally break that chain. And then for the people coming after you, you're able to set them up for success. And so anyway, that was just what I was thinking about today. As I, as I first off saw that guy hit his kid, second off saw the people with the ice cream machine, and then start thinking

about myself and my, my family and my kids. And I was looking backwards in time and then forward in time. And I was just like, I want to start becoming more aware of, of, of the, the negative chains right now that are, that are happening. I want to be able to identify those things and then become conscious of it. Like, okay, now that I'm conscious of it, now I can affect it. How do I break this pattern? How do I break this chain so that my kids don't struggle with the same thing I'm struggling with? How do I get rid of it? How do I destroy it so that they don't struggle with it? And I don't know if I'm going to be able to figure all those things out. I'm sure some of them I'm not going to figure out during this lifetime. I have tons of struggles and things I can't figure out. And

I'm sure I've passed some of those traits on to these amazing little children. And if I'm not able to break it, hopefully they'll be the ones that break those change. But, um, anyway, I just thought it was interesting and, and I wanted to share with you. So hopefully you guys can all listen to this. Um, first off, hopefully nobody got offended. Not my, not my, um, not my goal, but hopefully, um, it did help you to kind of look at that and realize that, oh my gosh, there's things I'm doing because I got this, this thing from my, from my dad or my grandpa or someone, you know, maybe 150, 200, 500, a thousand years back in my posterity who kept passing this on from father to son, from mother to daughter. And because of that, like, I believe these things aren't true. I'm struggling with these things that aren't true. Like, how do

I, or that are holding me back when I actually want life? How do I believe these things that aren't true or I'm struggling with these things that aren't true. Like how do I, or that are holding me back when I actually want in life, how do I take those things? How do I break those chains? And that way I can set up my kids for success and myself for success

and my kids' kids and so far, you know, down the chain. So anyway, that's what I want to share with you guys today. I hope I helped somebody out there.

I know for me, I'll be making a list of the positives and being grateful for them and the negatives and figuring out how I can consciously break those chains for myself and therefore pass those things on to my kids as well. I hope that you do the same. All right. That said, you guys, I am going to get cleaned up. I'm covered in salt from our ocean excursion today. It's so funny. I was talking to Dave and a bunch of people at the office. I talked about, like, I hate salt water.

Everyone's like, let's go to the beach. I'm like, I don't like the beach. Like, how do you not like the beach? I'm like, I don't know. I hate salt water. Like, it's horrible. And to the end of the beach, like, every five seconds, Nora gets splashed and gets salt in her eyes. And she would cry.

And it was, like, horrible. And then, like, you know, the other kids would splash each other. They'd get salt in the eyes and salt in the mouth. They were spitting out, blah, it tastes like, you know, it tastes horrible. And then putting water in the mouth to rinse the salt out. And then anyway, then you finally get out of the water and then it's like the salt sticks to your body and your whole body itches and like your clothes like rip on your body. And like, Oh, I hate salt. If they made oceans out of like fresh water, I would love the beach. Um, but they don't. So I'll never live on a beach. It doesn't do anything for me. It doesn't pull me at all. I don't have a swimming pool or a river or a lake, but man, I don't know.

So all you beach bums, I just don't get it. That whole solid thing is hard to overcome for me. Um, maybe it's a negative, uh, chain. I got a break. Maybe my, my dad's from California though. He loved the beach. Yeah. Maybe I'm the one that's starting this, like, anti-beach chain. Hopefully I don't pass on to my kids. Oh, man. I'm sort of analyzing everything I do and say now through this analogy of the chains. I'm starting a new chain of beach haters. And my kids and my kids' kids will all hate the beach.

But we will love lakes. So there you go. Oh, man. I've got to be careful what I say now. All right. I'm going to go. I appreciate you guys listening. to be careful what I say now. All right, I'm going to go. I appreciate you guys listening. If you got any value from this at all, please take a picture on your phone right now.

If you're listening on your phone, post it on Instagram, Facebook, Twitter, wherever you post stuff and tag me and use hashtag marketing secrets. And I'd love to hear from you guys and your thoughts on this episode as well as all the other episodes. Also, some of you guys know I had to shift my feed in iTunes. So if you're listening to this on iTunes and you've left a comment in the past, your comment probably disappeared. So it would mean the whole world to me to go and rate this thing, leave a comment, tell me and tell the world why you like this podcast. It would help a lot with rankings. Yeah, we were on the top 10 for over a year in business section. And then for some reason, iTunes kicked us out. So now I got to rebuild all the rankings and all the stuff and the comments and the stars.

And anyway, but hopefully you're still getting a ton of value from this. That's all that really matters. When all is said and done, it doesn't really matter how many stars and stuff I get. But it does help more people find out about it. So if you can take a minute, head over to iTunes and rate and review, that'd be sweet.

Anyway, with that said, appreciate you all. Hope you're having a great day and we'll talk to you all again soon. Bye everybody. Want more marketing secrets? If so, then go get your copies of my two bestselling books. Book number one is called Expert Secrets

and you can get a free copy at expertsecrets.com. And book number two is called Dot Com Secrets and you can get your free copy at dotcomsecrets.com. Inside these two books, you'll find my top 35 secrets that we've used to become the fastest growing non-VC backed SaaS startup company in the world.