The Russell Brunson Show - Being An Introvert Inside Of An Extrovert's Calling

Episode Date: December 4, 2017

Interesting thoughts after my whirlwind week. On this episode Russell talks about what it's like being an introvert in an extrovert's business. He shares how you can still be successful while being introverted, just like him. Here are some interesting things in this episode: Find out why Russell loves speaking in front of thousands of people, but can still be awkward one on one. See how Russell is able to get past his introverted tenancies to still be able to sell a room. And find out why you just need to start sharing your message and with consistency you will find your voice. So listen here to find out how an introvert is making it in this extroverted business. Transcript - https://marketingsecrets.com/blog/being-an-introvert-inside-of-an-extrovert-s-calling Learn more about your ad choices. Visit megaphone.fm/adchoices

With TD Direct Investing, new and existing clients could get 1% cash back. Great! That's 1% closer to being part of the 1%. Maybe, but definitely 100% closer to getting 1% cash back with TD Direct Investing. Conditions apply. Offer ends January 31, 2025. Visit td. Welcome to the Marketing Secrets Podcast. Today we're talking about what it's like being an introvert inside of an extrovert's calling. Here we go. So the big question is this. How are entrepreneurs like us, who didn't cheat and take on venture capital, we're spending money from our own pockets. How do we market in a way

that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson, and welcome to Marketing Secrets. Alright, so last week was a little bit insane. In fact, I think I only slept about two and a half hours last night. And I am really excited to fall asleep. The kids are almost all in bed. But one of them is finishing the homework.

So I was like, you know, I'm gonna sneak away, talk to you guys before I pass out and then, uh, go back and finish the homework with them. So that's why we're here right now. So, um, last week, um, there was, um, an event that I wanted to speak out for a long time and got invited, um, perhaps six or seven months ago. So looking forward to it. And then after, um, so I get invited to speak a lot of events. I unfortunately have to stay

in Otomotion just because it's just hard to leave and travel and be away from family. So it's not typically worth the investment or the time away. Especially at this level

in the business, it's tough because it's like someone, I've had people come back like, hey, we'll pay you $100,000, come speak. And I'm like, I feel like a jerk,

but it's like, there's a day of travel there. Being there, a day of travel back, it's like, it's not, like i feel like a jerk but it's like there's a day of travel there being there day will travel back it's like it's not like i can do a webinar and clear away more than that you know i mean and be able to go to my own bed at night and be with my kids at night so just tough unfortunately but um someone asked me one of my friends james malincheck asked me and since i was already going to be at uh speaking at warrior con um which is garrett white's big event i was super excited to speak at um james was in the same city So I was like, sweet dude, I'll just drive over and we'll do this whole thing. So then we're like, hey, I'm going to be in LA.

Might as well. Like, what else is in LA? We're like, oh, Tai Lopez is in LA. We should go hang out with Tai. And then like Justin and Tara Williams are in LA. So we should hang out with them. And it turned out to be really, really cool. Here comes Bodog.

He's been working on his homework. Say hi to everybody. Hey. So anyway, so the vacation was crazy. So basically what happened is Dave and I jumped in a plane and we flew out there to LA. And then that night we got the warrior event and so we decided to sneak in.

And we were in the back and we had white shirts on and everyone in the warriors got like black shirts on to say warrior on it. And I wasn't speaking to the next day, but I walk in and they came, grabbed shirts like, go put these on right now. So we're like, oh, so we can put our shirts on so we could fit in with, ah, so we could fit in with the whole culture that they're building over there, which is cool.

And then that night I was going to work on slides. I was super tired, so I just went to bed. Woke in the morning and I was going to work on slides and I was super tired, so we didn't. Then we went and got massages. Don't tell mom. Got massages. It was really good. Then after massages, I was going to work on slides and I was super tired. So we didn't. Then we went and got massages. Don't tell mom. Got massages. It was really good.

Then after massages, I was going to work on slides and then I didn't. And then Justin Terra came for lunch. We hung out there for lunch. It was awesome. And then it was like the ninth hour or twelfth hour, however that works. So I had to go get slides done. So I went up to my room, got my slides done. Saw Kevin Anderson who does all of our Phenomenal TV stuff. He came to come film.

And Brandon Fisher was there as well. There's all of our other video stuff. So it's kind of cool to have those guys come out as well. And they were, they were filming the room, walking around, getting a bunch of footage of everything, which is pretty sweet.

So you'll probably see some of this on Funnel Acro TV soon. That's kind of what's happening. And then, Swokawarrior is insane. 600 men, just like insane. Everyone dressed in black and it was really cool. Cause I was teaching a lot of was insane. 600 men, just like insane. Everyone dressed in black, and it was really cool because I was teaching a lot of the expert seekers book stuff,

but as I was teaching it to them, I was also showing how Garrett had done it, the process Garrett had done to create the Warrior movement. It was really kind of cool, big. Here's this piece of it. Here's how I did it. Here's what Garrett's doing. Here's what you need to do,

and then kind of go through the whole thing. So I think everyone thought it was pretty cool. One of the problems was like, so bad. I started the presentation, and then I come up, and Garrett does this huge thing. get everyone pumped up and excited. I come on stage and then I start my slides. My slides aren't working. And it's like, ugh.

And I had done all this research to find out the day we launched ClickFunnels and it was like 138 days later that he launched his. I had the dates and the time, all the stuff in the first slides. It wasn't like I could just BS my way through the first three or four slides. I had the pictures and the date and time. I'm like in the first slide, so it wasn't like, I could just BS my way through the first three or four slides, they had like the pictures and the date and time, I'm like, well, huh, so super anticlimactic, the first five or six, or probably, I assume like an hour, probably the first two or three minutes, and then like, and then they came back, and I was kind of like, you know, and you get kind of thrown off, it took me like five or six minutes to get back on, and then I think the rest of the presentation went pretty well after that, and that was awesome, and then we got done, and we were supposed

to leave, we had to tie Lopez's house, which is like two hour drive i think um but also stew mclaren was doing a charity event and uh this is homework we'll talk about this in a minute we're almost done but then you can okay okay so um went to stew mclaren's doing online charity event so i was supposed to do an interview for that so jumped on the hotel before we left and of course hotel internet goes out it keeps going in and out so it's like all, anyway but did our best there

and we ended up raising like 22,000 bucks I think for that charity event which is really sweet to help some families out there having a struggle with the hurricane and stuff and then jumped in an Uber drove to Jalopo's house they asked us when we got there

what's your hard leave time we have to leave at 11 o'clock sharp they're like okay so we ended up being there until after 1. It was 1.30, I think. We filmed two info products there, ate dinner with Ty, and then did an interview with him, which if you haven't seen yet, it's online. And it ended up being almost two hours long.

It was really good. I'm going to see if I can get it on the podcast, though. I may play it here for you guys to hear. I think it turned out really cool. And if I do that, I'll explain some of the reasons behind the podcast. But then, after that, at like 1 in the morning, we jumped in an Uber, got home, we got to the new hotel somewhere else by 2, and then passed out. And then woke up at like 6, because I still had to do slides for the next day's event, so we were going on slides all day.

Then got down, get on stage uh at jayden's event um closed like 30 of the room on our package and yeah i did the whole thing and then by the time we left we were driving the airport i was just like i can't get my eyes open i'm so tired we drive the airport fly home and it's interesting because in the situation like i'm on stage hundreds of people everyone's cheering it's like i love that like that that's me as Russell the extrovert, right? I love that. Like my calling in life and in business is like, requires me to do that and be good at that, right?

Because I got to stand on stage for all these people and entertain and inspire and hopefully give them the tools they need to be able to move forward. But a lot of people don't know is that's not natural to me. I'm not naturally very extroverted. In fact, my whole entire life up until probably 10 years ago when I kind of started starting this business, uh, it wasn't even when I started this business was way into the business before I learned, like realized I had to start learning how to speak and talk. Um, but I was super, um, introverted. In fact,

still am very, very introverted. Um, but when I'm in those situations, like I'm at an event, um, and, uh, and I'm on stage, like I just, it comes out of me. I just, I love it. Like I really enjoy it, but it's, it's funny because, um, Dave, who's there at all these events, like he told me, he's like, you're on stage, you're like, you're present and you're like doing your thing and you're like loving it and you get off stage and someone come and ask you a question and you just like shrink in this weird introverted, like you can can tell like I'm not comfortable in that kind of a situation. And James Malinczak's event is funny because I haven't spoken to an event like that where

you speak in a cell and then people can ask you questions afterwards for a long time and it was just tough because like I'm in the back of the room and probably for an hour and a half, I had people ask me question after question after question, which is like super uncomfortable for me typically. And the introverted Russell was really, really struggling. And then it's funny, I got home, we flew over home flew home we got back to my house about midnight and the next morning at like eight o'clock we had this big um church um Christmas party that my wife is in charge of it's such a crazy week and so we get there and there's you know all the entire

church and all these people and all this stuff I'm there with the kids because she was getting stuff ready so I bring the kids in and it's just interesting because i come in and um totally like introverted russell took over like not comfortable that situation i kind of sat on the table with my kids and there's all these amazing uh people that go to church with us that i know who they are like them like i like them a lot and there's such a bunch of guys i really think are just awesome and it's so weird how like how much fear I have to go and just go say hi to them like it's like I hate it about that's one thing I really frustrate about myself because um in in my element right it's it's easy to go out there and like people come to me because you know it's whatever it's

the brand I built you know so I go to events people come they want to ask me questions so it's really easy I just it's very naturally come to me and I built, you know, so I go to events, people come, they want to ask me questions, so it's really easy, I just, it's very natural, they come to me, and I can, I can talk to them, but I go in these other places where no one really knows who I am, it's just, I'm a person, and it's hard, I don't know why I struggle so much to go and, like, walk up and just say hi to them, and talk to them, and it's, and so anyway, it's interesting how much that introvert side of me, how much I struggle with that, and I just remember sitting there the whole Christmas party, looking around, seeing all these amazing people, and, like, people that I'm fascinated by, and I was like, I'm gonna go talk that. I just remember sitting there the whole Christmas party looking around, seeing all these amazing people and people that I'm fascinated by.

I was like, I'm going to go talk to that person. I'm going to go ask them a question. I want to do whatever. Honestly, I have so much fear inside of me that drives me nuts. All this fear that keeps me from going and saying hi and just going and talking to them. Even when they do come say hi to me or whatever, it's just weird. I'm really good at carrying on a conversation when people come and ask me questions. But when it's like we're on neutral ground, they don't really know much about me or whatever, I really struggle.

I always try to think I need to be interesting and ask them questions about themselves. Anyway, but I'm just not as good at that. Anyway, it's just fascinating. It was just the contrast of the night before I was on stage with all these people and like people chanting my name and screaming and going crazy and people crying and like this whole thing. And then the next day I'm around people that live near me and I can't even like, anyway, it's interesting. So that's a little glimpse of what it looked like to be an introvert in an extrovert position

or calling so unless you think that i've got everything put together i still get scared to death um one of my biggest fears in life is calling people like i hate calling people on the phone it scares me to death um that's why i use voxer if i hear circle members that's why i never only phone call i ever answers for my wife everyone else i may go to voicemail and then i listen to voicemail and then if it sounds awesome i call them back otherwise i just don't call back at all i'll text them back or i'll vox them back um just because i have these weird fears about that so anyway it's not just me it's it's it's everyone so don't feel bad if you are like i'm too introvert

i'm never going to be good at this business i don't dare talk to people like i get that i get like still to this day i get so nervous behind it um but that's one of the powers and one of the beautiful things about this kind of business um i think a lot of my thoughts like we are like introverted it's really hard to do like face-to-face one-on-one selling um and nothing scares me more than that like it's funny how we've built huge call centers and stuff like that and i don't think i've ever picked up the phone and called someone and sold them on the phone i don't think i would even have the guts to do that yet i can stand up for a room of a thousand people or five thousand people and sell and like for example i'm speaking at grant cardone's event in february

and they're supposed to be uh somewhere between 8500 and 10 000 people i'm so excited for that like the extrovert in me is like yes this, this is going to be awesome. I'll step on stage. I'll speak. I'll sell. It would be so much fun. And then afterwards, in the hallway, they want to ask me questions when I get all awkward and weird.

Oh, man. Well, hopefully someday I figure it out. So I hope my kids, hopefully Bowen over here, will never be nervous. Do you get nervous when I'm talking to people at all? What?

Do you get nervous talking to people? Yeah. Do you get nervous standing in front of a lot of people and talking? Yeah. Both of them? I'm about to do it for my entire class. Are you giving a presentation tomorrow? Wednesday.

On Wednesday? Does it make you nervous? Yeah. What makes you more nervous talking in front of a class of a whole bunch of people or just talking one-on-one with somebody? Probably whole class. Whole class, dude? Interesting. See, for me, I just tell them, for me, like, when I'm on stage with a whole bunch of people, I feel comfortable, but then one-on-one, I get really nervous. But... I guess one-on-one, I guess you do kind of get nervous. I mean, it was kind of hard for me to choose because one-on-one, you to like, it's kind of hard because like if you mess up, they'll recognize, except if it's a lot of

people, they don't yell it out. Yeah. Oh man. Anyway. So I just want to share this with you guys tonight. I don't think something anyone is going to learn much from other than, um, hopefully give the introverts out there some hope that they can do this um and people who are extroverted um help them understand their superpowers a lot of those guys are gonna be a lot better one-on-one

and a lot of introverts just seem like it's funny because it's not just me either like talking to frank kern and frank kern's like i love you big events but it scares me to talk to people afterwards like he's super introverted um Anyway, I think a lot of people in these kind of positions are. So it's neat because something that introverts can thrive in, in a mass situation, but then they're, you know, even within there, they can still have success. So hopefully it helps some of you guys who may get nervous or may think, I can't do this. I can't do this. You know, I'm not like Russell.

I get people all the time. I'm like, you're like Russell. I can't stand up in front of people and just talk for hours. I'm like, dude, yeah, but you can talk to them face to face. I can't do that. It scares the crap out of me. I mean, that's a bad word here. It's family.

It scares the something else out of me. That's the worst word you can hear from Russell. Crud, maybe? Crud. Scared the crud out of me. Yes, that's way better. Good job. Anyway, so hope that helps those introverts out here to understand how it is that you

can still succeed in the extrovert's world doing this stuff, doing expert secrets, putting your voice out there, putting your message out there. Because when all is said and done, the only thing that really matters is the impact you have on people's lives. So do it. It's worth it. And at first, you're not going to be very good. But if you're consistent with it, you get better and better and better.

I think I told you guys, Stephen Larson told me, he's like, because I started this podcast back before I knew how to see if anyone was listening to it. So I think the first four or five years, I didn't have it hooked to any kind of stat system. And I'm glad because I didn't know. I just kept doing it and doing it. And Stephen Larson told me one time, he's like, yeah, the first like 45, 46 episodes weren't very good. He's like, I thought it started getting really, really good though.

But that's how it kind of works. Like it's all about you guys getting out there and just sharing and sharing and sharing. Eventually you'll get comfortable with your voice. I just watched Alex Sharfman. He launched his Momentum podcast after the Pirate's Cove mastermind this year. And he's passed, I think, 80,000 downloads, which is awesome. And what he just posted on Facebook about it was just like, because he had thought about doing a podcast for everyone.

I was like, dude, just do it. Like, you'd be awesome at it. Like, just jump off the cliff. And he said that by doing it was really cool because, like, he's like, I found my voice. People found, started finding me. Other people referred people. And it's like my audience grew. He's like, I have people listening to my voice every single day. It's just like, it's such a

good thing. Um, but again, it's all about just doing it. And, um, the more you do it, the better your, more your message will get clear, better find your voice, more comfortable you'll feel. And, um, the nicest thing about these mass media things we have like podcasting videos, uh, webinars, things like that is that even if you're introverted, you can still do this because you don't have to talk face-to-face to anybody. You can do group selling, group everything, and it's awesome. So there you go. That's all I got.

I'm going to go get this kid to bed, get this homework done. So I can go to bed because I am so tired. Anyway, I appreciate you all, and I'll talk soon. Bye. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind-the-scenes reality TV show at www.funnelhacker.tv.