The Russell Brunson Show - Biohacks, Energy, and Weirdness with Josh Forti, Part 3

Episode Date: December 20, 2021

Russell and Josh reveal the 2 biggest biohack, supplements, diets, brain food, focus & marketing. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- In a recent episode of the Marketing Secrets podcast, Russell Brunson and Josh Forti discussed the significance of biohacking, diet, energy, and supplements in enhancing brain function and overall health for entrepreneurs. Russell emphasized the need to optimize health to achieve greater productivity and success in business. Russell shared his personal journey from being a wrestler to becoming health-conscious after gaining significant weight post-wrestling. He initially hired a trainer and changed his diet, losing a substantial amount of body fat. This transformation highlighted the importance of health in improving productivity, as Russell realized that better health allowed him to accomplish more each day. One key topic was the timing of food intake. Russell noted that consuming carbohydrates can cause brain fog and fatigue. Therefore, he avoids carbs in the morning and afternoon, focusing on high fats and proteins instead. Carbs are reserved for the evening when they aid in falling asleep. The discussion also covered the use of nootropics and other supplements. While Russell appreciates certain nootropics like Alpha BRAIN, he is cautious about more extreme supplements and substances due to potential risks. He highlighted the importance of a balanced approach to supplementation, ensuring that any supplements taken are based on individual needs rather than a one-size-fits-all approach. Gut health emerged as a crucial factor. Russell mentioned that gut health directly impacts brain function. He shared his regimen of digestive enzymes, fermented foods like sauerkraut, and kombucha to improve digestion and nutrient absorption. He also recommended specific products like Gaines in Bulk digestive enzymes and GTs Alive mushroom root beer, which contains reishi, chaga, and turkey tail mushrooms for gut health. The conversation also touched on the role of sleep and sunlight as fundamental biohacks. Russell stressed that sleep is the most effective performance enhancer and that exposure to natural sunlight is vital for overall health. Josh Forti added his perspective on health and fitness, mentioning his experience with customized health analysis through blood tests and other assessments. This personalized approach helped him understand his specific health needs and tailor his diet and supplements accordingly. The episode concluded with a discussion about the balance between professional success and personal well-being. Russell and Josh emphasized that focusing on health is not just about physical appearance but about ensuring long-term mental and physical performance, which ultimately contributes to greater success in business and life. Overall, the podcast highlighted the interconnectedness of health, productivity, and entrepreneurial success. By optimizing diet, supplements, and lifestyle choices, entrepreneurs can enhance their mental clarity, energy levels, and overall performance, leading to more effective business practices and a better quality of life. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Travel moves us. What's up, everybody? This is Russell. Welcome back to Marketing Secrets Podcast. Today's episode, we're going to get into a little bit of some biohacks and some things, diet, energy, supplements, what we do to be able to have our brains stronger so we can be better entrepreneurs. This was a really fun conversation.

I think you're gonna love it. You're gonna see some of the weirdness happening in my brain, what I do, why I do it, and hopefully gives you guys a place to start when you start looking at how do you change your health to be able to have more success in business. Anyway, I hope you guys enjoyed this conversation about biohacking, supplements, health,

and how it relates to you as an entrepreneur. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital, we're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question, and this podcast will give you the answers. My name is Russell Brunson, and welcome to Marketing Secrets. Welcome back, everyone, to the Marketing Secrets Podcast. We're about to move into the third topic.

I don't know what it is, but I'm pumped to find out. So what's the third topic? Let's go. All right, Russell. So here's the third topic? Let's go. All right, Russell. So here's the ding. You're, you're, um, you're this dude who you've got this super, super successful company, but anybody that has followed you that knows you a little bit, right? All the newbies out there might not, but like you're a wrestler and you're like, like to be successful in all areas of life,

which is really cool. It's one of the reasons I follow you is because you're not just, I'm going to throw a rock star grant card on here. Grant, grant we love you but also all you care about is money so get a life all right but anyway so like you have like quite a more of this complete picture this more complete thing that you're trying to go through and do and so for me one of the things that i've been focusing on a lot and it's always interesting because whatever i focus on i share on social media and then when i share it on social media people start like giving me ideas back and like half the time it's really great ideas and then half the time like people just hate me for no reason. They're like, you're so dumb.

I'm like, oh my gosh. Okay. But anyway, like for me, like right now one of the things I've been really focused on is like health and fitness, right? And it has been going through – and I remember like – I don't know. It was like a year ago or whatever it was that you were freaking out about bone broth, right? And you were like, bone broth is going to be the greatest thing. Oh my god. Or chicken or whatever it is.

It's going to be so cool. It's going to help me like cure cancer and not get it or whatever. And I'm like, you're just – you're like bone broth it's gonna be the greatest thing oh my god or check you know whatever it is it's gonna be so cool it's gonna help me like cure cancer and not get it or whatever and i'm like you're just you're so weird dude like i don't even understand because i wasn't in it right i didn't understand it and then like i got married and like my wife is a yoga instructor and she just you know so she's super super fit and now i'm at this point in my life where i'm like man my brain feels foggy a lot of days and i like want it to be clear. And I'm like, oh, crap. There's Russell over there. He was talking about bone broth that one time. He was talking about brain health and all these different things. I'm like, crap.

I've got to go figure this all out now. And so I hired the Shockleys. Do you know the Shockleys, by the way? Kelly and Jay Shockley? I don't know. They've been in Steve's Mastermind and stuff for a while. They're students of mine now. They're awesome.

They live here, and they do total body mastery. And it's basically they come in, and they take, like, 15 different blood samples and hair analysis and urinalysis, like all this stuff. And they go and test every single different level of your body. And they basically tell you if you're going to die or not. It's pretty great. And so like I went and did that and I geeked out and came back. And I'm like there's so much here. And so I'm curious.

And I think a lot of people that are like they reach a certain phase in their journey of entrepreneurship and marketing where they're like, okay, I've made some money now. So like now I'm not worried about if I'm going to be able to pay the bills or like pay off the credit card. And now I've got some money in the bank. And so now they start thinking about more important things. And one of the biggest things that comes up is their health, right? It's how do I take care of my brain? How to take care of my body? How am I make sure this longevity, how do I make better decisions? Anybody that's ever studied personal development knows like your brain is like this. It's like it takes like 80% of the energy in your body every day.

It's like something stupid, right? So I guess let's start with how do you go and figure out like what you're going to focus on and like what's your routine for health? What are the areas that you focus on and how did you figure out that those are the areas you should be focused on? Yeah, great questions. It's funny because like I for everyone it goes through cycles. Remember, I used to make fun of the people who were like me. I would call them hippies. I'm like, oh, they're such a hippie.

And now I'm like, dude, I love the hippies. They got all the good stuff. I love these people. But yeah, I think the biggest thing is it was tough for me because I was a wrestler my whole life. So I always considered myself an athlete. I thought I was in good shape. And I was. I thought I understood nutrition. I did not.

I wish I could go back and compete knowing now what I know now. But it was weird. I got done with wrestling. And then my wife got pregnant with twins literally during my last wrestling tournament. She was on fertility. I wrestled my last tournament. And we found out like a week later we were pregnant with twins. And then we were excited. And I wasn't wrestling or competing or working out.

She was eating for three. I was eating for three or four as well. And I gained – think about it. My senior year, I wrestled 165. When I came back to go wrestle the next year with the – after I graduated with the new team, I was so big they made me wrestle the heavyweights. So I gained probably conservatively 60 – probably almost 80 pounds while my wife was pregnant. Oh, my gosh. And then one day she had twins and lost 60 pounds overnight, and I had 80 pounds on Russell.

But it's weird because you don't see it. I didn't see it. I remember going back to wrestle at Boise State, and I walked in the door. Ben Sherrington, who's actually Gaethje's wrestling coach, I walked in and Sherrington's like, dude, your face is so fat. I'm like, what? He's like, dude, what happened to you? I'm like, I don't know what you're talking about.

I couldn't see it, you know, and it was just weird. And anyway, so for the next like seven or eight years, like I just, I was in business. I didn't think about it. I was like, I had so much energy here and focus there. I didn't think about it. And like eight years into my business, it's the very first time I remember like feeling, I think it was on stage or something. And like,

like I used to wear a tie and the tie wouldn't fit around my neck anymore. And there's all this stuff. I was just like, I just felt crappy. And finally I was like, okay, I have to figure this out. So hired a trainer, got on a plan. And in like seven or eight months I went from, uh, I don't know, 20, whatever, 26, 28% body fat down to 12 body fat and that was cool i felt better about myself but the thing that i noticed the most was that i could get more done during the day and that's when i was like oh my god health actually matters not just like for me uh if you look at my disc profile like my number one value is economics so if i don't see the roi of something like i won't do it which is why i sucked at school that's why i suck at a lot of things is because

if i don't see roi like i would rather die than do the thing and all of a sudden like I won't do it, which is why I sucked at school. That's why I suck at a lot of things is because if I don't see an ROI, like I would rather die than do the thing. And all of a sudden, like I saw the ROI of health. I was like, okay. I was like, by, by shifting my health, I was able to get two to three times more stuff done every single day. ROI of that. So I'm getting three years worth of work done every year, which means I'm going to crush everybody else. Therefore, like I'm going to go deep on this. And so that was the thing that sold me on. It was just like, I saw the ROI and like, then I became obsessed. And so that was the thing that sold me on it was just like I saw the ROI and like then I became obsessed. So I'll kind of take you through my journey because there's different levels of things I've learned. And again, I could probably someday will write like a 5,000-page book on this because it excites me.

But there's the things that are like the big levers that have the biggest impact. So I'll talk about those. The first one I understood – Can I just say a quick side note? I love how you're coughing as we're talk about those. Yeah. The first one I understood. Can I just say a quick side note? I love how you're coughing as we're talking about health. I know. Like one time I've been sick for a decade and it's right now. Yeah, it's weird.

I have a stuffy nose. And anyway, I'm in a season of my life where there's not much sleep because my kids are wrestling. And so I leave every day at 2.30 to go to wrestling practice. And then there's like cutting weight at night and there's tournaments. And I still got to do all the stuff I got to do. So I'm like – I'm up every morning earlier than normal. It's like you're busy, Russell. Yeah, it's a lot.

So my health is suffering a little bit right now, which is why I'm spending more time on health stuff right now because like I'm losing sleep, so I got to make up for it in other places. By the way, sleep though is the number one performance drug you can do. So like – in fact, it's interesting. If you study all the biohackers, the two or three biggest things is like sleeping more and more sunlight, like going outside with your shirt off, getting natural vitamin D. Like those help more than almost any biohack you can dream of, any supplement, anything. It's like sleep and sunlight are like the two biggest biohacks. And so yeah, anyway, there's like, yeah, we should all spend more time outside and we should sleep more. But those are hard sometimes where, you know,

nowadays we're not sleeping and we're in the office. So it's like, those are the things. So, okay, I'll step back. So the first big thing I noticed when I started the health journey back now, it's been probably 14, 15 years ago now. No, maybe not that long, maybe 10 years. Anyway, whatever it was.

I went through different diets, right? So I did like a bodybuilding high-protein diet, which had lower carbs. I also went through the ketogenic diet, because I spent a lot of time with Prove It when the keto movement was starting, like helping them launch that. So I was trying to understand, and I went through that. But the biggest thing I started learning is how carbs affected my brain. If I eat carbs, made me like tired faster you guys you know after like post thanksgiving dinner you eat and also you're like you keep your eyes open people say it's the trip turkey i don't

believe that it's the mashed potatoes i don't believe that either i just found out that this i i just found out this thanksgiving that apparently turkey makes you sleepy i'm like that is not the case it is just food in general i eat any amount of food that much i'm yeah well it's not just food it's the it's the carbs the carbs make your brain tired at least for me and so i started realizing that i was like i don't want to not eat carbs because the carbs have a very important role like i did the whole keto thing for a long time where i just only ate fats and that i don't think is right either so like your body needs all the things but i just i i time my day based on those things now because I know that when I introduce carbs, I'm going to be tired. So I don't introduce carbs early in the day. I don't typically eat breakfast.

When I'm eating lunch, it's usually high fats and high proteins. And then when I do carbs is at night when I do actually want my body to start falling asleep. And so if you notice, if you look at my eating cycles, I'm still eating the same things most people are eating, but I'm eating them in different orders. My lunch, if I'm ordering lunch today off things most people are eating but I'm eating them in different orders right like my lunch if I'm ordering lunch today off Uber Eats it's going to be a poke bowl and it's going to come with no base so no rice no nothing

but I'm going to have fish you know I'm going to have five different fish in there right because the fish has high protein plus high fat content which affects your brain so I'm going to eat that fish that's going to be my brain food but I'm not eating carbs

because I don't want carbs yet I need carbs in my diet I need it in my body but I don't want it until I want my body to naturally fall asleep anyway, right? So dinner time, I'll be lower on carbs and it's closer to bedtime. Then I'll go and have my rice or whatever my carbs are going to be because I'm okay. I want my brain to shut down anyway.

It's like that's when I'll introduce those things into my diet. So for me, it's like the timing of food has been really, really big because I would normally have a – back in the day, I'd eat breakfast. I'd have cereal for breakfast or something, and I'm wrecked for the day. Or I would skip breakfast. I'd eat lunch. At lunch, I'd go order something, and it would be like a sandwich. I'd eat the sandwich and all the bread, and I'd lose the last half of the day.

So I'm very sensitive on how I'm timing where I'm introducing the carbs in the day so that I can keep my focus as much as possible during the windows where I need my brain sharp and fast and ready. So that's kind of the first phase of it for me that's been the big thing. Because that brain fog is the worst. It's the worst. And you can like cover it with caffeine. And so you kind of have it, but it's like, it's not the same. You don't have the same sharpness when you have like the brain fog and caffeine. It's like going into a bathroom where it stinks, they spray like it's not the same. You don't have the same sharpness when you have like the brain fog and caffeine. It's like going into a bathroom where it stinks. They spray Poo-Pourri.

It's like now it smells like Poo-Pourri flavored poop. You know what I mean? Like they're both there. It's like it's not actually clean in here. You know what I mean? Yeah. Do you use like nootropics or anything at all? Joe Rogan has that alpha – or I don't know if it's his, but like he does that alpha brain or whatever.

I use that. And that, I mean, I don't use it all the time, but like that whenever I like need to be focused, cause I used to take Adderall. I'm like the hardcore stuff. Don't take Adderall people. It's the best ever, but it is straight up. Alex Sharfman did something on it one time. And like, once I learned what was in Adderall, I was like, oh, all right. So if I take that longterm, I'm basically on like crystal meth, basically. I mean, not, but you know, it's like the same thing. So Adderall is great, but like, it's not as long-term sustainable thing. So I did like

alpha brain and stuff, which is much healthier. Do you use anything like that? Yeah. So there's a, there's a, there's a, a range and it's tough. Cause like a lot of my friends are the hardcore biohackers and there's a range and there's a, there's like a, for me, there's a cutoff line of where I feel comfortable. And most of my friends go way beyond that cutoff line where I don't feel comfortable. So it's tough. Like you get into a tropic world, I feel like you got to have like your – like this is as far as I'll go. Because if you're not careful, I have friends who push it all the way to the spot where there's stuff that I think they're crazy for. Because, man, you mess up your brain like you are screwed.

Like there's – you know what I mean? And it's not worth sometimes, like, the increasing of, like, I'm going to get more focus here, but, like, but there's a potential of, like, damage. Like, so, yeah, so, like, AlphaBrain is great. AlphaBrain is definitely on the left-hand side of, like, I can take this stuff. I feel comfortable. I love ketones. Like, I'm still a big ketone believer. I'm trying to think what top I had.

There's different ones that are good, right? For me, like, when you start getting into the racet, the Rastatans, like there's a whole family of like Rastatans. Like that's where I start freaking out. For me, my cutoff line is right before that. And I don't go there because like the Rastatans stuff. And then after that, then there's like the more hardcore stuff and there's, there's micro dosing on things that there's like, it's crazier and crazier.

And I, I, I do not cross that line because my brain, I'd rather have – like people that want the last 10 percent from like these crazy things is not worth the potential. But is that also a religious thing for you or is that – Yeah, 100 percent. I definitely have a religious belief, but also like – but even more so, it's – for me, it's – I don't know. I just have – I've had so many friends who – and I don't want to get political on all the different drugs and things like that. I could if people want to. But like – You can come on my show.

We'll talk about it there. But I mean like honestly, like I have so many friends who like – who smoke weed because it makes them more creative. I've had friends who their brain shuts off because of it. So the potential of like – I might be more creative, but I could lose my brain is not worth any amount of like – that's a risk I will not ever take. Alcohol is the same thing. People are like, oh, I do this because it relaxes me. Like – but like I've seen the opposite side of that. It's like – I don't know.

I just – I'm – yeah, I have my line. I think I have my line. But there are some really good new tropics. I want to talk to you about that more. We'll do it on my show because I'm super curious to know your thoughts on that too because I smoke weed sometimes too. That's what I want to hear. You're from Colorado. I know.

I'm very against that. I wouldn't touch that with a 10-foot pole no matter what the positive benefits might be on one side. So there's that. We can talk about that more another time. But anyway, back to the – So the nootropic stuff. So that's good. But supplementation is the whole – I used to just go and randomly buy every supplement that had a good sales pitch because I'm a good sales guy and I love getting sold.

I remember Anthony Clementi came to my house one time. He saw my supplements and he was like – he was like, you're taking everything, which is good. But obviously he's like, there's crossover because a lot of supplements will like – they want the marketing pitch. They'll put like 12 things in it. And then these have – and also I'm taking 30 pills and all 30 of this crossover also i'm taking like like unhealthy levels of you know whatever this this ingredient because there's a little bit like 40 different things right and so um i started getting more strategic in fact brave and he spoke for knocking live his dad um has been doing these really cool things i'm trying to figure out

he's coming out next week actually do some more work with me but i'm trying to figure out how to help turn that into a business that I can introduce to entrepreneurs. But it basically comes and tests your blood, and based on your blood testing, it's like, hey, instead of just randomly taking stuff because you think so, it's like here's where your markers are at, and then they create custom supplements based on that. That's literally what the Shockways did for me. I have this whole long list, like this long, of every single different level of every nutrient in my body. It's crazy. Those are really powerful because then you're not just guessing, and you can get in trouble when you're guessing. I've seen people who've had issues because they've shotgun approached it, which I've done for years in the past.

So I'm a big believer in that now where you're taking stuff. And so to make sure you're optimized is a big thing. And one of the fascinating things – I've heard people talk a lot about gut health in the past, but I didn't understand gut health until I did this because he was showing me that like the amount of fats and proteins I'm taking aren't being digested enough based on my blood levels. And he's like the biggest thing that I need to do is start focusing more on my gut. And so I didn't really know what that meant. And so this has been a big, huge thing for me now that is at a huge impact is understanding gut health and how to do things like that. So a couple of things. Number one, I have this on my desk here

in my house. This is, what are these things called? These are the digestive enzymes, right? These are actually Bravens. If you go to gainsandbulk.com, you can buy them. But these are the digestive enzymes.

So before I eat anything now, I pound a handful of digestive enzymes. Like just consistently because it helps you digest your food. If you've got lactose intolerance, if you've got, which I do, I'm lactose intolerant to some things.

Like it helps your body digest those things so you don't have the same intolerance, if you've got, which I do, I'm lactose intolerant to some things, like it helps your body digest those things so you don't have the same issues. You have less gassy, less bloating, less like annoyance when you eat. So I pound these

before every single meal. So that's like my first tier is like digestive enzymes. I'm sold on those. I just, I carry a little pouch with me when I travel, everywhere I go

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food with every meal, but Americans don't. So in Germany, they eat sauerkraut. In China, it's kimchi. There's different things like that. And so I started – that was a big thing. He's like, your proteins aren't being digested because you don't have anything fermented in your stomach at any given time. And so now I buy a jar of sauerkraut, and every night at dinner when I'm eating my bigger meal, I eat sauerkraut with the meal because it's getting those things in there. And I used to hate sauerkraut.

There's some really good ones actually nowadays that are like insanely good. So I eat sauerkraut a lot. Kombucha, I used to make fun of that, and some kombucha is scary because they're really high alcohol content. Oh, really? I didn't know that. Yeah. So for me it's like – but there's some kombuchas, the kombucha, how do you say it? They'll actually pull the alcohol content out of it.

There's some that taste amazing. I don't have it right here, but there's these ones. There's a whole company. There's a company that made kombuchas that taste like Coke and Dr. Pepper and Mountain Dew. And it literally tastes exactly like Coke and Dr. Pepper and Mountain Dew. It's kombucha. No way. Insanely good.

So like those are – Okay. You got to send me a link to that. I got to grab it. Yeah, they're awesome. And then this is like my new obsession. It's called Alive. kombucha no way insanely good so like those are okay you gotta send me a link to that i got yeah they're awesome and then this is like my new obsession it's called the live gts puts it on and it's a mushroom root beer and it's got reishi chaga and turkey tail i drink two of these a day they deliver my house from whole foods like i buy i am obsessed this is my favorite thing in the

world um and uh this is all it's all gut health stuff so it's figuring those things out the first tier of gut health is like digestive enzymes. Second is like fermented food while you're eating. Then third is like adding in kombuchas and things like that. It just helps your body break down stuff, digest it, and it gets rid of – because I don't know about you, but for years I'd eat stuff and I'd just get digested and bloated. Then you'll feel good and you'll want to do things. Now I don't have those problems like I used to, and that's been a huge – anyway. So those are some of the tiers of things like for me it's like timing my food um taking supplements like nootropics and things to a certain level to help increase you

know your mind um and then uh the gut stuff is gut your gut your mind there's studies i've read i don't know how i don't understand it all but they say when you're when you're an embryo like your brain your gut are connected and they separate there There's this brain-gut thing. And so like when your gut's not doing well, it affects your brain and vice versa. So it's like those two organs are the ones to really focus on. Yeah. My mom was big. So my sister, when she was – gosh, I think she was five years old, had epilepsy, like seizures every eight minutes, like full-out seizures, like completely. And like we took her to the number one child epilepsy doctor in the whole world.

And that was over in the Cleveland Clinic. And they looked at my parents and were like, we have no idea what's wrong with your daughter. She's going to have seizures for the rest of your life. And my mom went on this whole thing and like cured her through diet. And that's when she discovered like the whole gut thing and everything like that. And so ever since then, my mom's I always tell my mom. I'm like, Mom, I love you to absolute death. Like obviously when you die, like it's going to be the worst thing ever. But I'm like one of the biggest things I'm going to miss when you're gone is like whenever I have a problem, whenever I'm sick, whenever I don't feel well, whatever, I just call my mom.

And I'm like, Mom, what do I do? And she knows, and this is the natural thing. I haven't been to the doctor in probably 10 years. Like because anything that's wrong, I just call her. So yeah, all about – she's all about God. Again, I used to make fun of people and say they're hippies. But man, I've got a naturopath here in town i go to before fun rocking live i was like i can't get covid um and so he came in and hooked me up to ivs and

things and like all these uh it's crazy they do muscle testing like what body what things your body needs like i don't know again all this stuff i used to think was like crazy weird stuff and the more i get into it the the more i'm just like man this stuff's amazing like um i think everest find naturopath find something as good as like a first line defense like preventative but also when you do get sick like looking at those options because they don't wreak havoc on your body like some of the and there's there's a time and a place for all those things right there's time to play yeah for sure for sure you need you know uh traditional medicine but man there's there's this non-traditional side that's based off of

thousands of years of people doing this stuff that is amazing. And it's looked down upon here in America, unfortunately. I think it's gaining more and more popularity, but man, it's fascinating and important to, I think for all of us to understand and to be willing to look at. Yeah, for sure. Well, I appreciate you sharing more about that. I'm sure you could talk about that for a long time. Last question on that. And then we can wrap it up here. Is there like, what are the things that you just absolutely stay away from in your diet?

I mean, obviously for you, there's some faith elements in there too. So feel free to talk about that. Like we already talked about, you know, hard drugs and, you know,

things like that, but like diet related, like, do you like drink soda or there, or there are certain things that you absolutely stay away from and you just don't do for health reasons. So really side you know as a morbid alcohol tobacco coffee and tea so like those are just chopped off and then anything worse than that obviously like and tea yeah i think i don't know but not like the or something i don't know i don't know i don't

like tea but that's super interesting i didn't always see i knew alcohol tobacco and um yeah coffee then on the other side then it's like um it's like as I've tried to like master and understand really diet and stuff, like when all is said and done, like calories – I'm friends with all the health influencers. So I see the wars online, like calories versus – all this stuff. But like calories do matter. But like the type of calories matters as well, right? Like you can lose weight on a Twinkie diet. You're eating 1,500 calories a day on Twinkie, but you're going to feel like crap, right? So it's like – so I'm very conscious of that.

So like I do not drink soda for a lot of reasons, but the biggest one is like if I'm going to like waste calories on something, I am not going to drink soda. I'm going to eat ice cream, right? Like I'm all for like – but I would never waste it on something like that because I feel like you're just drinking pure – oh, like just – oh, like I want to – so I'm – like I'm not perfect. I'll go off on binges and eat stuff I want, but I would never drink pop. Like I just don't. Like I've never – I would rather – It's soda, Russell. It's soda.

Soda, yeah. In Utah, we called it pop, but yeah, I think the rest of the world is soda. Anyway, so yeah, I don't do those kind of things. It is soda. Pop is not a thing. I'm also thinking, I think the rest of the world is soda. Anyway, so yeah. I don't do those kind of things. It is soda. Pop's not a thing. I'm also thinking like I'll go somewhere and there's a dessert. So I'm like, oh, and I'll try something and I'll take a first bite and I judge like, is this worth the calories? And if it's like, yes, then I'll go pound the rest of it.

If it's not, like I'll throw it away, right? Like for example, cookie dough. Like if my wife brings home a tub of cookie dough or something, I'll eat it and like it's worth the calories. I don't care what it is. Like that's so good. Like I will eat that and I'll deal with the consequences later, right? But then like I'll eat something like a Pop-Tart and just like, oh, like this is not worth the calories. You know, soda or whatever, not worth the calories.

Have you had those Moshi ice creams before? Oh my gosh. They're like Chinese things. They're like – anyway, they're the most amazing. Like I'll eat 4,000 calories of that. Cause it's worth it. Like it's worth any extra effort I have to have because it's like that good. And so for me, it's just like, it's just, I judge everything.

Like, is this worth the calories? If not, I just throw it away and I won't eat it. I won't put it in my mouth. I won't, you know what I mean? And so, yeah. You, you ruined me with a crumble. Oh yeah. Those are calories.

You're the one that I Cook. Oh, yeah. Those are working calories. Dude, freaking – you're the one that – I saw it on your Instagram story. You opened it up, and you're like, these are the most amazing things ever. I was like, what are those? And I looked it up, and there's one five minutes from my house. And so now we go there all the time, and I'm like, they're so good. And people don't get it until you have one, and you're just like, oh. So we try to limit our consumption to that, but you're the one that got me on that we're i hate you and i love you at the same time for them because they're so good yeah like i'll judge that like like so let's say i need to eat something that's like here crumble cookies are subway like i would not eat it subway because it's not worth the

calories for this like nasty bread and all these things i'm like you know and but like i will definitely sacrifice it for a crumble cookie so anyway that's that's like my litmus test it not like – I don't think like most biohackers would live by that model. But for me, it's like I want to have the – like I eat pretty much the same thing like 99% of the time. But when I'm going to mess up, I want to mess up with the best stuff and not like stuff like, oh, I ate that thing. I feel like that wasn't even good. Why did I do that? I want to make sure I'm doubling down. If I'm going to mess up, then I'm going deep on something that's worth it.

Yep, yep. All right, well, thank you for sharing, Russell. I appreciate it. This is – I think this is a good batch of three episodes for us. Knock it off. I hope you guys enjoyed this. If you like conversations like this that aren't necessarily marketing-related but based on all the other weird stuff going on in my head, and Josh said, let us know, and we'll do more of these.

But yeah, thanks, man, for doing this. I appreciate it. And we'll see you guys on the Thanks, man, for doing this. I appreciate it. And we'll see you guys on the next episode of the Marketing Secrets Podcast. Thank you for listening to the Marketing Secrets Podcast. If you've loved this episode, then please take a screenshot on your phone and post it to Facebook, Instagram, or wherever you post stuff. And be sure to tag me and let me know why you like this episode and what you'd like to hear in the future.

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