The Russell Brunson Show - Change Is Coming… Can You Feel It?

Episode Date: April 12, 2024

As I’m literally on my way to the airport really quick, I wanted to give an update that you don’t want to miss! From changes to the podcast that I teased in the last episode to one of the best Atlas mastermind events in years! Plus new podcast interviews, flying out to see Ryan Pineda and Andy Elliot to learn - there’s a lot of pieces to this strategy puzzle that are all coalescing into big changes! And then I tease a few other things I’d love to get your feedback on (and how to let me know)! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Secrets of Success Learn more about your ad choices. Visit megaphone.fm/adchoices

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Travel moves us. Welcome to the Marketing Seekers podcast. My name is Russell Brunson, and I'm what you call a serial entrepreneur, but with a twist. You see, 50% of my time, I'm the CEO of ClickFunnels, helping over 100,000 brands to grow their companies with funnels. And the other 50% of my time, I'm actually in the trenches using ClickFunnels to grow the startups I believe in. During this podcast, I'll take you behind the scenes and show you how we are bootstrapping ClickFunnels and my other businesses from startup to nine figures and beyond. Welcome to the show. What's up, everybody? Good morning.

Welcome back to the Marketing Secrets Podcast. I hope you guys are all doing great today. I'm actually in a car heading to the airport to go visit some people and I'll talk about it today, but I'm excited for it. But I want to jump right now. We are having, anyway, you can listen to the last week's episode. I talked about the podcast and the changes are happening. And so last week I had my inner circle meeting, which was insane. If you guys know about my inner circle, these are these groups I run, the mastermind groups I run that are like my favorite thing I do. So we've got two groups. One's called Atlas. So those are in Atlas. It's $250,000 a year. And they come out and I get a mastermind with them. And it's just, it's awesome. So

this one was special for me because like normally I come into the Atlas meeting, like coming to serve, which I still do. But this time it was like, I had some things I was struggling with my business and trying to figure out. And so it was cool because I came in, yes, obviously to serve, but also I was like in a spot where I was ready to receive. And man, I got so much, so much out of that meeting. It was crazy. We had Mark Ford, who his pen name is Michael Masterson. So if you know that, but he's the main growth strategist at Agora.

He came into Agora when they were like an $8 million a year business and took it to a multiple billion dollar a year business. Like he's insane. He came and spoke for two hours to the group. And it was like – and he's getting older and it's just like having your dad come and share all this wisdom with you. And he's just like – he tells these stories. And I'll see like drop this bomb, drop this bomb. And it was like this is insane. The stuff he's sharing. And I was so good. And the next day I'll whip like, from like, we started in the morning to lunch,

but having lunch is done. I was like, has someone like, has this been the most insane, like three hours of your life? Like everyone is like, anyway, and everyone's like, yes, this is crazy. So, and we met for two days with that group and it was just like, so good for me. And then the last half a week, my Inner Circle group comes in. So Inner Circle, people pay $50,000 a year to be part of that, and we met for two days, and it was, anyway, insane. This time was kind of cool. So the way the Inner Circle works is I run the main sessions in the main room with everybody,

and then we break out into mastermind rooms, and I have facilitators who facilitate the breakout rooms. My facilitators are Atlas members, So it's kind of cool. People who, who, um, have been with me for a long time, like James and Yada, um, James Frill and Yada Golden, who have been in the inner circle forever. Like they facilitate one, Steve Larson facilitates one, Andy Grace facilitates one, Dave Lindemann. Yes. We have like, uh, uh, Stephanie W. Blake, like these people who've been in my world for a long time, all facilitate the groups, which is really cool because, you know, most of the time these guys are smarter than me.

So it's kind of cool. So they run the groups. And then during the time I pull out people. And so for the podcast, I was like, I'm going to pull out inner circle members who are doing really unique things and interview. So I recorded five podcast episodes last week, all of them like almost an hour long in duration, which is cool. And so those will start rolling out, I think, next week or so.

So I'm really excited. A lot of fun stuff happening on the podcast. I'm actually right now flying out to go visit two people. One is Ryan Panetta, who, if he has followed him on social, he's killed it on social, and just someone who's really fascinating to me. So I'm flying out to his office just literally for a few hours. He's in Vegas, and so I'm going to go out there. I think I'm going to be on his podcast.

I'm going to record him for you guys on our podcast but he's crushing the social game in a way that's it's really fun watching him but I'm trying to figure out how he's doing it I feel like our social team in the last 90 days has really stepped up it's been really fun, I think we're really getting our stride

but there's still gaps, I can't quite figure out how in the world are the people who are the best in the world of the social game, how are they actually doing it? And so I, I called him up. I was like, Hey man, can I just come see your process?

Like he's like, what do you mean? I'm like, I just want to spy on you. Just like, I just want to watch you do your thing for a little bit. And luckily he said yes. So we spent a day with him today.

And I'm just trying to understand how he's doing stuff, which will be really cool. And then from there, flying out to go see Andy Elliott, follow him. Andy, someone who's blown up the last couple years. And we're excited to meet him for a lot of reasons. But I want to know his business.

He's over nine figures a year, which is crazy. And he doesn't run any ads or send any emails. My business does a lot of money, but most of it goes back to Zuckerberg. How are you doing what you're doing? So I'm going to go check out his whole whole system and his process see what he's doing uh and then from there i'm excited because um hopefully get hopefully interview him for the podcast as well so anyway that's what's happening uh over here for the next day or so and uh yeah our next two days so i'm excited hitting those and coming back but um yeah so a couple quick lessons for you guys

number one is plug the mastermind groups because you get insane amount of value from other people's experiences and stuff they're doing. Uh, number two though, is like find the people who are really doing what you're like, like the pieces of the game that you understand that they don't or vice versa. Like go out there, pay them for a day consulting or whatever it is, or trade consulting, you know, stuff like that. And so, cause you can go to these people in the shortcut. You know, I, I mean, I, you know, my team has gone through every social media course in the world they be our social media but it's like if i can go out and

see someone doing action like how much more valuable is that you know so um anyway so that's happening and then yeah i think what else would be fun to share with you guys i'm thinking about with the new podcast because i gotta record two two hour long episodes a week right now, which is a lot. It's kind of intense. I want to do more like Q and a with you guys. And so trying to be at a process where, um,

I can have you submit videos to me, um, asking questions that I can go through and like answer those. So hopefully I have something that figured out, uh, very, very soon. Could be fun to do more Q and a stuff with you guys and just,

uh, answer the exact things that you want, as opposed to me just trying to always think through everything. Right. Um, Oh, here's's another here's one other fun update i just told this to all of the people who if you were last year i talked about how i'm building this huge library right the museum i've been collecting these old first edition books and manuscripts and stuff and so i wanted to to build the library but also an event center and stuff like that so we've said the last like three or four years working on this never-ending project. And we basically sold seat licenses.

People could spend a million dollars to come in, and they could get a seat license in this library, and they could run an event out of it and a bunch of stuff like that. So we sold a bunch of those last summer, actually about a year ago right now, which was really cool. And then in June of last year, we did a bunch of those last uh summer back actually about a year ago right now which was really cool and so uh and then in i think june of last year we did a big uh groundbreaking ceremony everyone who flew out and they like you know did the groundbreaking in the ground it was amazing while we're doing the the groundbreaking ceremony um we had sent uh you know the the team is building it they went back to go re-quote everything because initial quotes for the land they did while we were in during COVID.

And they're like, oh, COVID prices are way expensive. When we actually build it, it'll be cheaper. So I'm like, cool, go re-quote it. We'll start building this building. So I re-got their quotes back. And the quotes came back. And the price actually got up by $5 million. I was like, what?

How did it go up by $5 million? It was already overinflated when you quoted the first time. It was supposed to go down by $5 million. And so i got all discouraged i'm like i can't actually build this but when there's a will there's a way right um what does paul hill say every time there's a seed of adversity or every time you have adversity there's a seed of greater i don't have a quote but it's like basically every time something bad happens that's the seed for something greater had to happen and so i was like oh there's a solution to this i gotta think through it start thinking and trying to figure out what's the solution for something greater to happen. And so I was like, oh, there's a solution to this. I got to think through it.

So I started thinking and trying to figure out what's the solution, how are we going to do it? And so we started looking at all these places and found different cool buildings and thing after thing. And it's just, I was like, how do we, anyway, the problem is building something new right now is so expensive.

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Anyway, very long story short, we ended up finding there's this movie theater. And it's not like an old movie theater. It gets less than 10 years old, but it's kind of in a weird spot so it went out of business it's been out of business edwards theater there's 12 movie theaters inside of it it's like 20 minutes from the boise airport and it was for lease right now but we called mike would you guys willing to sell this like yeah and so let's do it it's insane the building we were going to build about 20 000 square feet this one's 60 000 square feet just the ground floor not counting the rest of it and um anyway to build that building today would cost 40 plus million dollars um and so to buy it was actually way

cheaper than what we're trying to build before but there's a lot of rehab i mean it's movie theaters and when they sold this movie you know when it went out of business they took all the movie seats and shop and you pull them out so it's like there's a lot of rehab. I mean, it's movie theaters. And when they sold the movie, when it went out of business, they took all the movie seats and chopped them, pulled them out. So it's like there's a lot of rehab. We've got to fix it up. But it's insane. It's the coolest thing I've ever seen. There's a huge open lobby. You guys know where I have these big Atlas statues I'm working on.

Anyway, it's like my dream. It's the most beautiful thing in the world. So I put an offer in to buy the building. And I was excited about that. And then the guy who owns the building messaged back and was like, can you explain to me what you do for a living? Because he's like, why are you buying a movie theater from me? So I explain what we do. And then he came back.

And he got all excited. He's like, what if instead of selling you the building, what if we create a new business? I give you the building. You put in the money to rehab it. And then you can rent the building back from this new company. That way, he's like, I'll make way more money on my investment doing that than just selling it to you i'm like are you kidding me how to get this building for free i say free but you know i'm still looking at you know 10 to 15 million dollars in rehab to get spotwards like the vision will be

complete but it shortcuts me five million dollars instead of cost going up by five million the cost would you know the building's way bigger plus i'm getting the building donate anyway it's insane so she'll work on the details but how exciting is that so i'm hoping to get this to this thing finalized and we're gonna spend a year rehabbing by this time next year we'll be running events out of our movie theater which would be insane oh it is the coolest thing in the world so that's happening that's a big fun crazy thing that way is i'll be involved with i think one of the thing i'm curious insane. Oh, it is the coolest thing in the world. So that's happening. That's a big, fun, crazy thing that we can all be involved with. The only thing I'm curious, I have a different offer. I'm curious what you guys think about this. If anyone would be, anyway, maybe the whole

podcast episode, um, specifically talking about this, but this is the deal. So I was interviewing Richmond in who's so cool. He's an inner circle. Um makes me laugh because he's like, he lives in Australia and he flies all the way to Boise for these meetings. Last year, he flew to a meeting where basically coming up, it's called Decade in a Day. It's a one day event and you get to spend 15 minutes with me.

And he told me, he's like, I'm stuck at $3 million a year. I can't get past that. So he flew from Australia to Boise for 15 minutes. And I was like, I felt kind of guilty. I'm like, oh my gosh. But yeah, he did it and we spent 15 minutes with it and then I asked him actually I was like how you know how does the Gonson set and he's like he's like literally at 15 minutes changed everything he's

like he's like we ended up breaking four million this year and I was just in like the last little quarter or whatever and he's like this year we should do like twice that because it's just like the the new trajectory he's on I'm like that is so cool. So anyway, so I pulled Richmond out because he's doing these one-on-one challenges and I wanted to figure out what he's doing. It's crazy. So imagine doing, you know, like a lot of people who try to do challenges,

like the problem is like, how do you get 10 people or 100 people or 1,000 people to show up, right? So he started doing these challenges that are one-on-one. He's had over 200 clients do these where you basically come in and you do a five-day challenge,

but it's one-on-one. So it's over 200 clients do these, where you basically come in and you do a five-day challenge, but it's one-on-one. So it's almost like a consulting call with somebody. There's five sessions. At the end of it, then you pitch your thing. And he's shown the results. The average person, they do 10 one-on-one challenges

that close three people. And that's like three people that were from $3,000 to $15,000. He says that the best people are closing seven out of 10. And then the best people are closing seven out of 10. And then the worst person only closed one out of 10. So the worst is like they got one. But it was like this model.

And the whole thing we were talking about was like, this is the model for beginners. And then as we're going through it, I was like, oh my gosh, what if I did something like that? What if I did a one-on-one challenge with somebody? And I was like, what's the thing that I'm the best in the world at? There's a lot of things that I do. But I was like, there's one thing that I'm the best in the world at is webinars, right?

I was like, what if I did a five-day challenge, one-on-one with somebody, where they pay $100,000, but they get me for five hours to help them write the webinar pitch. I was like, by the end of five hours, we could create a webinar. They could go out there and they could take it into the world and they could launch, they could launch.

And like, again, I wrote that webinar 10 years ago. I've done the webinar a couple hundred times. It is, you know, it was a foundation for ClickFunnels, which has done over a billion dollars now in sales, but it wasn't, you know, but it wasn't all 100% directly to the webinar, but a lot of, I would

say probably the cash collected from the webinar, I would say it was close to, I don't know, probably close to a hundred million or maybe more. Anyway, I wonder if I can like find out what those numbers actually are. But anyway, I digress. Um, it was the thing that launched the movement, right? It was one webinar. And like every business that we go in now we create one webinar that like crushes the whole thing and so so my thought is like okay what's like if i help someone at a webinar what's that

worth them right like worst case scenario if they're at a really good webinar like that should be a million dollars a year to their business right um what would somebody spend to make an extra million dollars a year and i was like well i think 100 grand to have somebody write a what you basically write a webinar with you you know the values you know if you make 10x that like that's an insane value right so i'm like if you're 100 grand spend five days you know five one hour calls with them of their own personal challenge where we we script out the webinar they go take it they can run with it right i was like how crazy that would be and then well yeah that's kind of the initial thought i was like how crazy that would be. And then, well, yeah, that's kind of the initial thought. I was like, how cool would that be? And again, I think a good webinar should do at least a million dollars a year, right?

I think for most people, if you have a webinar that's converting, you can buy ads. That's something you can now scale. Most people I know in our world who've gotten over $10 million a year have some kind of mechanism that sets up a webinar. It's funny because people are like, what's better, challenges or webinars? I'm like, challenges are great, but the way the challenge makes money is you do this whole challenge and then there's one session that is a webinar

that actually closes all the sales, right? You're like, what about three-day live events? Three-day live events are amazing, but there's one session in the middle where you actually perform the webinar that makes all the money in the sales. So it doesn't matter what model you're using. The 90-minute pitch you have to have perfected

for all of them to work, right? Let's say you have a challenge that's doing, you know, let's do it six figures a year, maybe even seven figures a year. Uh, but your pitch is like, you know, it's, it's okay. If you just perfect that pitch, that takes a challenge from seven figures a year to eight figures a year, just by fixing the, like mastering the webinar pitch, right? Same with three, if you're doing a virtual event and you're doing six figures a month doing these virtual events, you get the webinar pitch fixed. It goes from six figures a month to seven figures.

It's like, it's the piece that I can affect, that I can help somebody with that has the biggest effect and makes them the most amount of money by far. And so it's like, would someone pay 100 grand for five, for a one-on-one challenge with me, just me and you, five days,

and we're in five days, we go through and it doesn't be five days back to back. It'd be like, with me, just me and you five days. And we're in five days, we go through and, and it doesn't be five days back to back to be like, you know, one, one a week for five weeks, whatever it is, but just give you all the pieces where it's like you craft the perfect new opportunity. You've crafted slides, the offer, the presentation, the everything. And by type of sudden, now you have this thinking out there and you can use to leverage.

So that was my thought. I think, I think I'm gonna do a couple of those. So if that's something you might be interested in, let me know. And maybe again, maybe I'll go deeper next, next podcast walking you through the model, but that's what it'd be is basically a challenge. What a five, one, one calls me a hundred thousand dollars up front. And then when it's done, you have this thing that'll that you can use forever. So if that would be interesting to you, or you can see value that like, let me know. I don't even know how to let me know. Um, I would say,

yeah, just go to, go to Instagram and message me. Hopefully I'll see it. Or I don't know, or call my offices or something. Maybe if I do an excerpt, so I'll give you as a way to contact.

I don't even know how to, how to contact me, but if that'd be of any interest to you, like, let me know. Cause I think that there's, I get to be powerful. It'd be fun. It'd be so much fun. Um, um anyway so i'm thinking through that but anyway so there you go there's some fun ideas coming out of russell's head today hopefully one or two or

three things gave you some ideas um and if not there's a live update of what's happening in russell's world right now um so yeah anyway all you guys know if i do a couple of these and i and i crush it with a hundred,000 one-on-one challenges then all you guys can start replicating it in your business as well I think it's a fun way especially if you let

the rest of your audience follow along and listen in how cool would that be we can sell tickets so someone can pay to watch you consult someone

they can just model it for theirs anyway it'd be fun alright I'm at the airport hope you guys have a great day I'm excited for the next 48 hours of my life it's going to be chaos I'm flying the airport. Hope you guys have a great day. I'm excited for the next 48 hours of my life.

It's going to be chaos. I'm flying to two different cities, meeting with two insanely cool people, record a ton of podcasts, and then flying back home. So that's what's happening. All right, with that said, I appreciate you all,

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