The Russell Brunson Show - Check Out My New Podcast "Traffic Secrets"!

Episode Date: April 8, 2020

I just launched the new Traffic Secrets podcast. If you want a sneak peek, check out today's episode! You can subscribe to my new Traffic Secrets podcast here! On this episode, Russell walks you through the introduction of his new Traffic Secrets book where you'll learn... The 2 reasons that Russell's business survived previous market crashes. Why evergreen traffic strategies are so important... especially right now. And listen until the end to find out where you can get 4 FREE FunnelFlix videos! Transcript - https://marketingsecrets.com/blog/300-check-out-my-new-podcast-traffic-secrets Traffic Secrets Podcast - https://podcasts.apple.com/us/podcast/traffic-secrets/id1504721836 Learn more about your ad choices. Visit megaphone.fm/adchoices

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Travel moves us. Hey, what's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. Today, I got a really special thing for you. You may or may not have heard. We just launched a brand new podcast called the Traffic Secrets Podcast, where I've been going deep and reading chapters from the Traffic Secrets book

and giving people ideas and hints and strategies. And it's been amazing. Anyway, right now, I think it's listed, we made it all the way to the number top five highest ranked podcast in iTunes with the Traffic Seekers podcast. And I haven't told you guys about it yet. So I'm going to do two things. Number one, when you guys are done with this podcast, I want you to go over back into iTunes and search for Traffic Secrets and then go subscribe to it. Listen, rate, and review. I think there's like 10 or 15 episodes in there so far. Each one's about 30 minutes long, and it's me going chapter by chapter through the Traffic Secrets book.

And if you like it, please rate and review it. But to bribe you right now, I'm going to let you guys listen to the intro episode. So we're going to plug that in after we get back from the theme song. And when we're done, make sure you go over and subscribe, uh, find the traffic seekers podcast and iTunes and subscribe, listen, rate, and review. And it would mean the world to me. Thanks so much. And we'll talk to you guys, um, tomorrow. So the big question is this, how are entrepreneurs like us who didn't cheat and take on venture capital? We're spending money from our own pockets. How do we market in a way that lets us get our products and our services and the things that we believe in out to the world

and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. Hey, what's up everybody? This is Russell, and I'm quarantined in my house right now, and we are going live on a couple different places. I want to say hi to everybody really quick. Hope you guys are all doing awesome today. I've got some exciting announcements. You guys pumped for this?

I know that most of us are sitting at home wondering what to do. We're nervous. We're bored. We're getting prepared, and I want to let you guys know that we've been killing ourselves for the last little while working on a secret project right here. And you can see the project. It is, make sure I get this thing all set up right. It is the new box set of my books. Ah, how many of you guys are excited to get your hands on this thing? What? This is like 8,000 pounds of words about how to get traffic and sell.

Anyway, so I'm going to tell you guys a really quick story and I'm going to talk about it because tomorrow is the first time anybody will have a chance to buy any of these books. Also, the brand new Traffic Secrets, actually these are out of order. No, that's right, Traffic Secrets books. So I'm going to tell you guys a really quick story about what these are in case those of you who don't know yet, and I'll talk about how you can get your copy of Traffic Seekers tomorrow. At least the audio book version. We're opening up the funnels and pre-orders tomorrow. The books don't, the new books, the new version hard bounds and the boxes don't actually ship till May 5th, but the audio books are all available

tomorrow. So you can start listening to them as early as tomorrow, which is exciting. So, all right. so really quick, for those who don't know everything about what this whole thing is, about five or six years ago, I wrote my very first book and it's called Dotcom Secrets, which is the underground playbook

for growing your company with online sales funnels. I wrote the initial version. It was a softbound book. And over the last, man, the last couple weeks, a couple months, I completely rewrote this book from the ground up. So this is basically a new book for those who haven't read it. There's over 30-something thousand new words in here, a bunch of new doodles and sketches and amazingness.

So this is the new Versa.com Seekers book. So this was number one. So I wrote this book a little bit after we launched ClickFunnels, and this book's goal was to get people to start building sales funnels. And it worked really, really good. But what's interesting is that after people got this to understand the concept of sales funnels, how they can use this to grow any company,

any idea, any nonprofit, whatever their business was, they started using these principles. We started watching inside of ClickFunnels and seeing that some people had a lot of success with their funnels and some people didn't. And so we did this huge thing. We looked at over 6 million different funnels,

over 130,000 split tests to figure out what's the difference between having a funnel and having a funnel that actually makes money. What was interesting is that what we found after going through this, the difference between a funnel that makes money and a funnel that is just a funnel were all the concepts that we taught now in Expert Secrets.

So I spent the next two years on a journey to write this book, and this is the new updated version. There's, again, I think like 40,000 new words in this book, the new hardbound version. So we wrote this book, which is the underground playbook for converting online visitors into lifelong customers. What? And for those who already have this book, you know this is a new cover, a new subtitle,

because the book has changed a lot, and I'm excited about this one too. But this book helped people understand persuasion, like how do you speak on every page of the funnel? How do you talk to people? All those kind of things. This is book number two in the series. Then came book number three, which is going live tomorrow. I've been killing myself on this getting it ready.

And tomorrow we're launching the third and final book in the trilogy, which is Traffic Secrets. And this is all about how to fill your funnels and your websites with your dream customers. Not just any customers, but your dream customers, the people that you would like to spend the most time and energy with. And that's what this book's about. It is, you guys want to see how big this book is? So excited. It is 330 pages long. There's a ton of good stuff in here.

And as of tomorrow, you guys have a chance to get it. So what I'm going to do today is I'm actually going to read part of this to you. Do you just want to hear some of it? I think I'm going to do that every day for the next little while just because I think it'd be fun to talk about it. I'm excited because I'm in the middle of a book launch that's starting tomorrow. So I thought it'd be fun to talk about. I think, I don't know if the video, this is backwards for you guys. It may be backwards, but it says Traffic Secrets if you can see the right. Anyway, you don't know what the mirror images and stuff, but that's what this book is about. Traffic Secrets, if you can see the right. Anyway, you don't know with the mirror images and stuff. But that's what this book is about, Traffic Secrets.

It comes out tomorrow. In fact, if you go to TrafficSecrets.com, you're on the waiting list right now. And you can email before it goes live. Also, if you're interested in helping us promote it, which I would love it if you've got Instagram, Facebook, YouTube following, email list, whatever. You're going to help us promote it tomorrow. We do have an amazing affiliate program. And again, TrafficSecrets.com, you can get info about that. And if you want to interview me on your podcast or your blog or your YouTube channel, again,

TrappedinSecrets.com, all the info is there until tomorrow when the new page, the new funnel goes live, which is exciting. So anyway, that's what's happening. And then Russell, what's this fourth book? What is the Unlock the Secrets book? So there's one other book that's coming out. I'm not going to tell you too much about it other than it's 600 pages and it is a workbook that goes with these other books. So anyway, there will be the ability for you guys to upgrade and get the box set if you want. But

most part, most important thing for tomorrow is knowing that this is going live. So a couple things, this, uh, we, uh, we're going to be shipping this or excuse me, we don't ship these till May 5th. So this is a pre-launch the way the the publishers work. So this is a pre-launch. And so your book will actually be shipped out May 5th, as long as you order it tomorrow. It's kind of a first come, first serve. So the sooner you order it, the sooner it'll come out to you. So that's number one. And then number two, I actually, I recorded the audio books of all three of these books, the new audio books, and all of these will be available tomorrow. So as soon as you get this, again, it'll be a little while before the book shows up. You can start listening to it ASAP, which is exciting. So getting these concepts

into your mind and stuff like that. So how many of you guys are excited for that? If you're excited, let me know because I'm excited. All right. So what I'm gonna do right now is I'm gonna spend a few minutes and every day for the next couple of days, I'm just gonna read, not read it, but I'm gonna tell you parts of it. That sounds good. So I'm gonna jump in. And today, since we are working on the fact that tomorrow this goes live, I think I'm just going to share with you guys the introduction. So the introduction, if you open it up, it says introduction, there's a storm coming. And again, I'm not going to read it to you because I want you guys to read it. I've already read the audio book and it was a huge pain. It took me multiple days. And so I want you guys to, you know, you should get the audio book to hear me listen, read it. But I'm just going to

tell you guys a little about the introduction and why this book is so important, especially today, especially in the market, the one right now. Because right now we're in the middle of chaos. We're in the middle of a whole bunch of insanity and things happening. And so this is why this book is so important today. While we're all locked down, like I'm literally at my house right now. This is my little home office. So I don't do much. So usually I'm at my office office.

I'm here today because we're in lockdown. And so I thought I would share some stuff with those of you guys who are same thing. You're locked down, bored. So, all right. So the book, the introduction is called There's a Storm Coming. It was crazy. Again, we're like in the middle of this storm, I feel like. And so, uh, I started the book out by telling a story about April 27th, 2018.

Who here knows why that date is so important to, to, to us nerds. Um, that is the day that Avengers affinity war came out. And, uh, if you guys haven't seen that movie, there's to be some spoiler alerts, but in Infinity, or in Avengers, oh, sorry, I'm blanking out. I'm getting my super humor. So Infinity War, if you've seen that, if not, you guys should just pause everything and go watch that tonight because it's that good. Infinity War, Thanos is the super bad guy, the biggest villain, and he goes and gets this, oh, I should, I have, I literally have the Infinity, I have Thanos' glove in, I should go grab it, I'm not going to grab it because I don't want to leave you guys hanging, but I've got his glove up there, but he basically snaps his fingers, and half of the universe dies, right, and that's how the movie ends, and

I remember, I actually watched it with my inner circle, it was kind of crazy, like, we had an inner circle meeting the night it came out, so we all went, and we were sitting there, and sitting by a bunch of people, but one of the guys I've sat next to is Payne June, some of you guys know Payne June,'s uh one of my favorite people in our community and we're sitting there and after we get out of the theater he was like he's like russell you know what that's like i'm like what he's like he's like uh pain june or uh he's like uh you know zeno ethano snaps his fingers and half the world disappears like the same thing is true um with uh with uh with traffic like zuckerberg like Like Zuckerberg can snap his fingers

and half of the businesses disappear overnight. And I was like, dude, I know I experienced that back when I was riding 100% on Google and Facebook and YouTube and things like that. If you wonder, I'm looking at different cameras. I'm streaming on like different services. So I am paying attention to each of you individually, just if you're wondering why.

Anyway, I was like, well, I actually remember that. Like I got hit by the Google slap multiple, like the first Google slap, which was like a PPC slap. And then the, the first SEO slap and the second one and the third one and the fourth, like, and I saw it, I saw it happen where entrepreneurs, tons of big businesses, uh, uh, you know, Larry and Sergey over at Google snapped their fingers and half, and they keep, it's called the Google slap.

So it wasn't a snap, it was a slap, right? And half the businesses collapsed overnight. And I saw it happen over and over and it gets crazy how many times I saw it happen in the last decade. And, uh, and Zuckerberg, you know, it, for Facebook for a long time, it was super easy and everybody's getting in. It was just like, it was this amazing experience. And then of course, it's like, uh, just like Google, they started happening. And, uh, and so, uh, uh, Peyton, you and I started joking calling instead of Thanos, uh, and Zuckerberg, we blended the two names together and called it Zenos. So the Zeno snap where half the entrepreneurs businesses disappear overnight.

What's crazy is that was a, you know, over a year ago, we started talking about that. And as I was writing this book, I started seeing as Facebook started shutting people's ads accounts down, things like that, you know, all sorts of craziness was happening. I'm like, this is literally happening right now as I was writing the book. And so right now I want you guys all to understand that there's a storm coming and some of you guys have been hit by it. Some of you guys are going to be hit by it, but understanding that traffic is shifting, traffic is changing. And so to really figure

out how to get ahead of traffic and to master it, you have to go back in time. Like I didn't learn traffic like most people do. Most people learn traffic by they bought the newest Facebook ads course, the Instagram course, the YouTube course. That's how they learn traffic, right? I learned traffic back before Facebook, before MySpace, before Friendster. How many of you guys remember Friendster? Before Friendster, I was learning this stuff. Back when it was the wild, wild west, there was none of these things like that, right? And people always ask, how did you get traffic before all these platforms came out?

I was like, it was different. But the reason why the people I was learning from were not people teaching me the latest internet marketing hack. I was learning from guys like Dan Kennedy, Gary Halbert, Bill Glazer, Fred Catona. I was learning from people who are doing direct mail, radio, newspapers, classified ads. These are the guys that I studied from. And so what's interesting is that because I learned traffic from them, before there was these easy advertising platforms that we use today, we had to do things differently. This is now my 16th year in this business.

So I've been doing this for a long time. I've seen the ups and the downs of every platform, every network. And I've seen that every time as businesses, you know, snaps and half of their business dries up overnight and somehow we've been able to ride the wave. And the question is like, well, how, how Russell, have you survived and thrived during all the, the economic turmoil where everybody else got demolished? And I have friends who are making millions of dollars a month who are out of business now.

And that's been happening, you know, people, man, 10 years ago, who I'd look at them and I was like, these guys are the richest people in the world and now they're working at Home Depot. And nothing wrong with that, but it's like they lost everything and they weren't able to survive because they were focused so much on a traffic tactic

that changes, that shifts. And so when I set on the project, right, the Traffic Seekers book, one of my biggest goals is I need to make a book that's evergreen. That's not just a tactical fly-by-the-night thing, but something that is strategic, that'll last today, tomorrow, and forever.

So if and when Facebook goes away, when the government regulations come and shut it down, how do we still survive? Like, what's the difference? How does that work? And so that's what this whole book, the Foundations book is. So in the introduction,

I tell a story about the Zeno Snap. So there's the Zeno snap. I talk about the Google, all things like that. Um, and, uh, it says in here, one of the things that's two reasons why we survived when others failed. And there are two reasons. Number one, it says we understood how to use funnels with funnels. We can make five to 10 times as much money for each visitor who clicks on our ads. So we survive and thrive when the costs go up. And number two, we mastered the strategy, not just the tactics, behind getting traffic. And these strategies work on all advertising platforms in the past, the present, and the future.

If you master these strategies, then no slap or snap can affect the lifeblood of your company. It says there's going to be another storm soon, just like there was with Google. It's happening time and time again. We know that the greatest predictor of the future is the past. The storm is headed our way, and thousands of entrepreneurs are unaware. I feel like it's my moral responsibility to the 100,000 plus members of our ClickFunnels community and the million plus entrepreneurs who follow me and to anyone else who listened to prepare them for this storm. Those who master the strategies will absorb the traffic, customers, and sales of those who are not prepared. Master

these principles and you and your company will thrive. Okay, so that's what this whole book is about. And then the next section title here says an evergreen book about the fastest changing topic of all time. And so that was the challenge. Russell, how do you write a book about traffic, which literally changes daily, um, and make it a book that lasts forever. And I was so scared. I spent a year stressing about this book before I ever started writing. It's like, I don't, like, I don't, I don't want to write a book that by the time it's printed and goes to press, it's obsolete.

Like, I've seen that with every single traffic book and every course. People create it, they launch it, and they sell a bunch of them, and then the courses always disappear because the courses become obsolete, usually within weeks or months. I was like, I want to write a book

that lasts for forever. How do you do that? And it was not an easy project or easy task, but, but, uh, you know, I'm, I'm proud of it. Uh, I, I think you tell me after you get it, but I think we did something that'll last the, uh, the, the, um, the last throughout time, which is really, really important for me. So, um, uh, all right. So that's kind of introduction. So, Hey funnel hackers, I want to talk about building your business

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My game plan is, again, I'm gonna start going through here and each day I'm gonna come live on Facebook and YouTube and conditions may apply. LinkedIn is the place to be, to be. My game plan is, again, I'm going to start going through here, and each day I'm going to come live on Facebook and YouTube and Instagram and everywhere. I'm going to read, I'm not going to read, but I'm going to tell parts of each chapter. So tomorrow I'm going to talk about section number one, your dream customer, and we'll keep going through this entire book. And if you guys enjoy the process, maybe I'll do the same thing with all the other books inside of the trilogy. That'd be kind of fun. So what I want to do real quick right now is remind you guys that this book, book number three in the series,

Dotcom Secrets is number one, first book. Expert Secrets number two, Traffic Secrets number three. And then we go to Unlock the Secrets, which is a workbook that goes all these. This box set, well, you can't buy this online, but this may or may not be an upsell in the sequence. I don't want to ruin the surprise for you as you go through and buy through the funnel because that would ruin all the fun. But when you guys buy it, go to trafficsecrets.com tomorrow. This book will be there. This may be the upsell. I don't know. But again, these books and the box that starts shipping on May 5th, so we have a little while before they ship, but the audio books are available instantly. You can instantly download audio books or listening to dot com expert traffic tomorrow, which is insane. I spent,

uh, I spent three, four, six, seven, seven days in a studio reading these books. It was a horrible, painful process. Um, but the books are like they're, the audio books are done. I got them last night. I was like, ah, this is so crazy. Um, they're not an audible right now. Maybe eventually in the future, but you can get them inside the funnel tomorrow. So we get through right now is where traffic seekers.com go get on, but you can get them inside the funnel tomorrow. So what you guys need right now is go to trafficseekers.com, go get on the waiting list because it's gonna go live tomorrow. If you want to help us promote this,

there's links to become an affiliate at trafficseekers.com as well. If you wanna be interviewing me on a podcast or whatever, there's also links there as well to how to do all that stuff. It's all at trafficseekers.com. But this is happening, you guys. This is, I can't even tell you how cool this is for me.

This is like my life work. This is is each book is like 90,000 plus words so it's like what 90,000 times 3 and 3 18 I have no idea math 180,000 no no 90,000 types 3 to a 270 270 thousand words in here huh but this is everything I've learned in the last 15 years. They're all evergreen things on how to build a funnel, how to communicate with the audience inside the funnel, and how to drive traffic into your funnel. So this is everything. In fact, I wrote here on the side,

your one funnel away, and there's a quote. It says, the life you want, the marriage you want, and the family you want are going to be fueled by the businesses you build, from Gary J. White. And if you look at this on size, it says, dot-com secrets is the framework. Expert secrets is the fire. Traffic secrets is the fuel. fire traffic secrets is the fuel and unlock secrets is your playbook to put it all together. So, uh, anyway, this is, ah, I'm so excited.

So awesome. I need you guys all doing now is I want you guys to be half as excited as me tomorrow when you guys go through this and you get your copy, get a copy posted on Facebook, Instagram, like I got traffic secrets. I'm freaking out. And let's make some noise and get everybody excited as I am. Anyway, but tomorrow's a big day, you guys. March 17th, St. Patrick's Day.

This is the day. It's when Traffic Secrets in the box set. It's the first time you have a chance to purchase them. And then when we start shipping these, it's first come, first served. So the sooner you get yours, the more likely you get yours in the mail very, very quickly, which is exciting. I don't know. I'm excited for you guys to get them.

And again, they don't ship out until May excited for you guys to get them. And again, they don't ship out until May 5th, but the audio books are available tomorrow. So you can plug in and start listening tomorrow, which is awesome. So that's the game plan. So right now, everybody, stop what you're doing, whatever you're doing, go to trafficseekers.com and go and get on the pre-launch list. That way you'll get notified tomorrow when it all happens. And then what else are you going to do the rest of the day? I know you guys are on lockdown and you're like me, you're bored out of your mind. What am I gonna do? My kids are driving me nuts.

So I got something for you. One last thing. This is our lockdown procedure for what I think everybody should be doing and it's a lot of fun. In fact, I'm gonna give you guys something for free that you can do with yourself, with your family, with your kids,

whatever you wanna do. But check this out. You see the screen behind me? In fact, let me refresh it so you can see this is kind of cool. So we just finished a new funnel that's got four amazing videos for free for you. So this is FunnelFlix.com. It's kind of like Netflix, only way better.

It's kind of like Disney+, only way better. It's kind of like, I don't know. We entered the streaming wars recently. But I wanted to give you guys something for free just to taste test it. Sample it. I don't know. If you go to FunnelFlix.com, check this out right now. And you put your email address in here,

I'm actually giving you access to four videos for free. First right here is from Last Funnel Hockey Live. I didn't tell anybody this, but Frank Kern, the OG of original internet marketing, one of the first guys I ever learned from, actually came and spoke, and we didn't tell anybody at Funnel Hockey Live, so he came out and surprised everyone,

and they flipped out. It was like people melted down. And if you've ever been on Frank, he's the most sarcastic, funny person ever. So you actually can watch his presentation for free at funnelflicks.com. Go to funnelflicks.com, put your email address in there, and boom, it unlocks Frank's video for free. 100%. No cost, no credit card, no nothing. And then that's number one.

And number two, you can watch the video from my man Julius Dean who is on Instagram. He's got like, I don't know, five or six million followers. He's a magician and he talks about how he did it. And it's cool. Cause he shows like his successes, his failures, like, uh, so you get his, his one mock-up is later for free. And there's one for me right here. Uh, that's kind of cool. I think. And then anyway, so you can go through there and get a free, uh, week of funnel flicks and get those three, those, uh, scheme, those four videos for free. So that's something you can do that doesn't cost any money. That'll help get you guys, uh, learn those three, excuse me, those four videos for free. So that's something you can do that doesn't cost any money that'll help get you guys learning marketing, learning sales, getting your mind indoctrinated on all the things as you're hanging out. So number one,

TrafficSecrets.com. Go get your on the waiting list. Number two, go to FunnelFlix.com and go watch the Frank Kern video. It's hilarious. You guys will freaking love Frank Kern. Anyway, it was a great presentation. It was really funny. So anyway, there's some gifts for the day. Do something to do while you're in quarantine and get you prepared for the fun book launch that's happening tomorrow.

So anyway, appreciate you guys. Like I said, I'm gonna start trying to stream every day and just kind of go through the books. I'll tell you stories from each chapter and get you guys excited. My goal is to like, he's so excited by telling you the story inside the book. You're like, I must buy the book! Which the book's free.

It's cover shipping handling. So it's my bribe to get you to buy a free book that literally I lose money on because I want you to read the book. So anyway, I appreciate you guys. Have a good day and I hope you enjoy it. Enjoy the book. Go to Funnel Flicks. Go watch Frank Kern's video right now and you get Julius's and mine. The other ones

are out in the next couple days. Unlocking as. And it should be a lot of fun. So that's all I got you guys. Appreciate you all. And, um, yeah, maybe I'll do this more often. All right. Bye everybody. Instagram, Facebook, YouTube, everywhere, all the cameras. Thank you guys for hanging out today. And we'll see you guys all soon. Traffic secrets.com funnel flicks.com. Let's go. All right. See you guys. Bye. All right, everybody. I hope you guys enjoyed that first session from the Traffic Secrets Podcast once again

pause what you're doing stop everything right now go over to iTunes and search for Traffic Secrets go find the new Traffic Secrets Podcast subscribe go listen to some episodes

rate and review it love to get your feedback and thank you so much again for listening and we'll talk to you all again soon hey everybody this is Russell again

and really quick I wanted to invite you to join, um, arguably the best thing that we've ever put out inside the ClickFunnels community. And it is a challenge we call the one funnel way challenge. You know, everyone in their business, in their life, they're one funnel away from something. Some of you guys are one funnel away from quitting your job. Some of you guys are one funnel away from getting more impact. Some of you guys are a funnel away from growing your company to the next level. And so we created this challenge to help you to create and launch your first or your next funnel. No matter where you are in your business, this challenge is going to help you to help you understand the strategy, help you understand

the tactics, help you understand all the things you need to be successful with your funnel. So what I recommend you do right now is stop everything, pause this audio, go online and go to OneFunnelAway.com. That's OneFunnelAway.com and join the next challenge. There's a challenge starting in the next few days. So go get started right now. OneFunnelAway.com.