The Russell Brunson Show - Create Attraction, Connection & Overcome Insecurity - Part 1 of 3

Episode Date: January 9, 2019

On this episode you will hear part 1 of a presentation given by Sean Stephenson at Funnel Hacking Live in 2016. Here are some of the awesome things in today's episode: Find out why Sean thought Russell was kind of a "dick". Find out if the crowd is interested in hearing Sean give his prepared speech, or watching him channel something even he doesn't understand. And hear why Sean thinks capitalism is great, but capitalism without heart is destructive. So listen here to the first part of Sean Stephenson's inspirational presentation at Funnel Hacking Live 2016. Transcript - https://marketingsecrets.com/blog/create-attraction-connection-overcome-insecurity-part-1-of-3 Learn more about your ad choices. Visit megaphone.fm/adchoices

Air Transat presents two friends traveling in Europe for the first time and feeling some pretty big emotions. This coffee is so good. How do they make it so rich and tasty? Those paintings we saw today weren't prints. They were the actual paintings. I have never seen tomatoes like this. How are they so red? With flight deals starting at just $589, it's time for you to see what Europe has to offer. Don't worry, you can handle it. Visit airtransat.com for details, conditions apply. AirTransat. Travel moves us. What's up, everybody? This is Russell Brunson.

Welcome to the Marketing Secrets Podcast. I'm actually on the Two Comma Club cruise right now with like 400 people in the Two Comma Club coaching program, and we're having a ton of fun. You should be here if you're not here. But anyway, because of that, I'm not in town to record a podcast. I'll probably record some on the ship. But I want to do a special episode today from one of our Funnel Hacking Live presentations. Funnel Hacking Live is like 60 days away from right now.

And so if you don't have your tickets yet, go to funnelhackinglive.com and get them. But for today's episode, actually the next three episodes, I want to share with you one of my favorite presentations from all of our Funnel Hacking Lives. And that is a presentation with Sean Stevenson, the three-foot giant, who is one of the most amazing, inspirational humans on planet Earth. So with that said, we're going to jump into his presentation right now. I hope you enjoy it. So the big question is this.

How are entrepreneurs like us, who didn't cheat and take on venture capital, who are spending money from our own pockets, how do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question and this podcast will give you the answer. My name is Russell Brunson and welcome to Marketing Secrets. Russell, I don't know if you truly know what you got yourself into here. Because I'm very painfully honest with my crowd. And I'm going to tell them a little story of how you and I started to work together. You saw me speak at Joe Polish's event, right?

Yeah. And then, do you remember coming up to me afterwards, and you were like, oh my god, that was amazing! Will you speak at, you know, funnel hacking? That would be awesome! I'm like, sure, great! I'm like, do you know my fee? And he's like, yeah, no problem! And I'm like, okay, cool. So,

gave you my card. You're like, we're going to do this. And I promise you, by the end of the story, Russell looks like a hero, okay? But right now he's going to look like a dick, okay? Everybody take out your pen. Take out your pen. Go to the agenda. Find my name. And write very explicit language.

Maybe some erotic language. I don't know what's going to come up here. So a couple of weeks go by after Russell and I talk about presenting at his event. And I'm like, dude, is this going to happen? And he's like, yeah, yeah. There's just this thing. I go, what? He's like, well, we brought in another speaker. We brought in a big, famous speaker.

And like, we don't have the budget to bring you in now. And I'm thinking, like, how is that my problem? Like, that sounds like your problem. And it was this, and I love you, brother. But I didn't in the moment, okay? I did not in the moment. I was like, am I supposed to, like, waive my fee now? Because he brought in a celebrity? Holy s***. Is this, like, a part of the Funnel Ascension program? Does he, like, lead me to, like, giving him a discount or something? And I said, well, dude, listen,

I don't speak that often anymore. That's my fee. I would love to be there for you maybe next year. And that was it. Remember that? It was very clear. And a few hours went by, and I get this text message.

It's like when you tell a girl, you know, like, you know what? Maybe we're not hitting this off right. Maybe we shouldn't go out. And then you just walk away. It's like, the girl's like, what? Look at me. Do you know what I'm capable of? Have you not asked all the other men?

Right? And so, I get a text message a few hours later from this adorable, clean-cut Mormon, right? And he just writes me, screw it, I'll pay out of my own pocket, let's do this. And I'm like, that's awesome. That's awesome because what I saw from Russell in that moment was devotion. Not commitment, but devotion.

When you are committed to something, you'll still fall down. When you're devoted, you won't. When something hits you, when you're devoted, you crush it. How do I know? Because I'm still alive. Just about two months ago on January 29th, I hit a semi-truck going 75 miles an hour. And I walked away without a scratch. And it was a life transformative moment for me. You guys know the rapper 50 Cent? He was shot nine times, twice in the face. When he came out of surgery,

he had one thought. Nothing, nothing is going to take me down until I'm ready to go. And he was thinking about it bigger than just about life and spitting in the eyes of faith. It was more like, I am devoted to get mine on this planet. I'm going to have my message heard.

I'm going to make the money I want to make. I want to make the difference. I want to have the love. I want to have the connection. I want to have the love. I want to have the connection. I want to have all of that. And I don't care what shows up in my path. All obstacles fall to me. And it's scary to say that.

And it sounds arrogant. And it sounds pushy. And it sounds overwhelming. But you know what? I finally had a light bulb get finally screwed in on January 29th. And the light bulb told me, God's not done with you yet. That means you need to be louder.

You need to be more intense. You need to love all the human beings on this planet with reckless abandon it doesn't matter if they hate you you keep loving them it doesn't matter if they talk s*** about you you don't talk it back you say I'm sorry you feel that way maybe tomorrow you won't

and you bring an unconditional, reckless amount of love for the human race, and amazing things begin to happen. Russell, you were mentioning yesterday in your talk that oftentimes you're mistaken for like,

oh, I look 11 years old. Oh, poor Russell, looks like he's 11. Oh. You know, Russell, have you considered, my friend, maybe the fact that you made a product on how to build potato guns might have made people think you were 11?

I don't know. I'm just... Just a theory. Just a theory. He also mentioned that you love your Facebook profile, not your wife's, because you get back to all that, like, marketing stuff going down.

So I'm going to play a slideshow about my keynote here today, speaking directly into your language, sir, so that you feel at home with your own keynote. Because this money you brought me here is for you. They're just getting to enjoy this. So this is like I'm going to serenade you. If you want, we can bring a chair up here like Justin Bieber does.

I'll sit in your lap. And I'll make you unholy thoughts. I'm just going to say. Just going to say it. All right. So let's take this good-looking man down. Put the slides up. Okay.

So here we go. Hit play. Would you like to learn how to reach 120 million people in one week without spending any money on PR or advertising. Anybody in this room want to learn that? Do I have your attention? Would you also like to learn how to get on Oprah? How to become friends with celebrities, business moguls, and world leaders. Anybody? Russell?

How to get the top internet marketers begging to promote you to their list. Who would like that? Would you like that, sir? How to get Tony Robbins talking about you on his products and at his live events. Who would like that? See, I just want you to know, like, this is ego sleazy, but I'm trying to speak directly into that marketing discomfort fear that we have, right? Which is fear of actually telling the truth about our results and what we create. Would you like to learn how to dazzle any size audience?

Always get standing ovations and never get nervous on stage? Anybody? Would you like to learn how to get paid $15,000 to $40,000 an hour to speak on stages around the world? How to produce viral videos that consistently get millions of views? How to get a major New York publisher to buy your book and translate it in over a dozen languages.

Anybody? Amazing, right? See, this is the copy. Well, our speaker today has done all this and more and he'd like to share it with you. Are you guys drawn into the copy? Is it pulling you to the next line?

Are you thinking about opting in right now? Like, are you scratching and just like, oh my God, I need to make sure this Wi-Fi connection stays. It's so funny seeing you all, like, internet marketers, like, at a conference trying to get your Wi-Fi. I mean, you guys will do some amazing things for a Wi-Fi password in the bathroom. I'm just saying. Proud cheers, right? Proud cheers.

Everybody go, aww. Unfortunately, he doesn't have enough time today to share it with you what do we call that we call it takeaway right oh scarcity there's not enough time i wish russ would give him more time but if you come to his live event 10k speeches i'm august and then you're thinking he can't be promoting his live event, 10K speeches, and then you're thinking, he can't be promoting his live event. April fools. Let's take a vote. How many people in this room... Guys, raise your hands. I'll give you both the options,

because you're going to have to vote on one or the other. How many people would like the planned speech that I have for you that has a lot of stories you might have heard before? That's option one. We're going to vote. Or option two is I throw all that away, I let go of my own fear, and I completely channel something that I don't even

fully understand that comes through me not from me. Okay, that's option two. So, you guys ready to vote? Are you guys ready to vote? How many people by a raise of hands would like option one? Okay, we got one. Alright. How many people by a raise of hands would like option two?

Let's do this. That means I'm going to shut down all my notes. And you're thinking, oh, he probably knew we were going to do that. No, I didn't. Some crowds go with the f***ing notes. It's crazy. You're so clean and good. How many people deep down inside

have a little bit of the feeling that I have? You would just love to see Russell in sweatpants with Cheetos ripped on him. And, like, you know, he's, like, angry and his hair's all messed up. And he's, like, cussing like a sailor. How many people, am I the only one that fantasizes about this? His kids ask him for help he's like listen do you know the s*** we went through to get you here

mommy and daddy had to spend a lot of time together when I could have been making a better funnel they voted for the channeling when I could have been making a better funnel. Get out. They voted for the channeling. That is the channel. That was not planned.

And I was even like, oh, wow, that was pretty intense. Wow. I actually had you visualizing Russell Brunson going at it. And you're like, oh, stop it, Sean. But you know what? Everybody take a deep breath in. Out through your mouth. I got you.

And I don't mean that in an arrogant way. I mean, I've been here enough. I've gone through. I'm a 22-year overnight success. You are why I wake up in the morning. You're the human race. Raise your hand if you ever heard the phrase, oh, you're leaving a lot of money on the table. Raise it up high.

Screw that. I'm sick of hearing that. Because you know what? When you're smelling the cologne of the Grim Reaper, and you are curled up, almost begging to die, you're in so much pain, it doesn't matter how much money you left on the table. You know what matters?

What matters is how much love did you left on the table. You know what matters? What matters is how much love did you leave on the table. What matters is how much... I'm sick and tired of feeling guilty that I don't have as much money as so-and-so. I'm tired of it. I'm done with it. I don't care how much money you guys make. I don't care how much money you think I make. Because, you know, money is a wonderful thing. I ain't putting money down, yo. I love money. But you know what? You can't bring it with you. And it won't make you happy. It will give you temporary gratification.

It will make you feel important for a while it will give you some freedom and you'll be able to travel and you'll be able to travel with more style and more stuff and you'll have more people doing your grocery shopping and driving you around and you'll have more organic foods in your refrigerator stocked by somebody else that you don't even know the name of because they hired her last week and now you should.

You're going to have all that. But money doesn't wipe your tears. Money doesn't hold your hand. Money doesn't hold you when you're trembling in fear. Hey, funnel hackers, let me paint you a picture. You're running a business, your funnel's finally converting like crazy, and suddenly it hits you. You need to hire someone like yesterday. Maybe it's a copywriter to help you crank out more sales pages, or a designer to refresh your landing landing pages or someone to do customer support to help you to handle your growing audience. The problem is you're swamped and you don't have weeks to shift through resumes.

So what do you do? You turn to Indeed. When it comes to hiring, Indeed is all that you need. They make it fast, simple, and super effective. Stop struggling to get your job seen on those other job sites that bury your listing. With Indeed's sponsored jobs, your post jumps straight to the top of the page so that the right candidates see it first. It's just like pulling your job out on a billboard for the exact person you need to hire. And it works. Sponsored jobs on Indeed get 45% more application than non-sponsored jobs. Now here's the best part. With Indeed, there's no monthly subscription, no long-term contracts. You only pay for results. And let me tell you how fast this platform is. Literally in the time that we've been talking right now, 23 people have been hired on Indeed

worldwide. Imagine finding your dream hire while your competitors are still waiting through job boards and job boards that don't deliver. So here's what you need to do right now. Go to indeed.com slash clicks right now and get a $75 sponsored job credit board to boost your post visibility. That's Indeed.com. Support the show, save time, and find your next hire faster. Remember, when it comes to hiring, Indeed is all that you need.

Hey, funnel hackers, let's be real. How many of you have forgotten about subscriptions and you keep paying for these things month after month after month? That was my wife and I before Rocket Money came along. Literally a couple months ago, we downloaded this app and within minutes we found out a whole bunch of subscriptions. In fact, we had multiple Hulu payments, multiple Disney payments from accounts that my wife had set up and I had set up and we weren't even using one of them. It was crazy. Okay. Rocket Money is a personal finance app that helps you to find and cancel your unwanted subscriptions, monitors your spending and helps lower your bills so you can grow your savings. Rocket Money showed us where all of our subscriptions were in one place. In fact, it was crazy how many recurring payments we had that we had completely forgotten about.

With just a couple of clicks, Rocket Money canceled the ones we didn't need. And the best part is they even monitor unusual spending activity and they alert us if our bills increase. So I'm always in the loop. Rocket Money has over 5 million users, including my wife and I, and has saved a total of over $500 million in canceled subscriptions, saving members up to $740 per year when using all of the app's premium features. In fact, my wife and I, we literally saved over $1,000 a month when we started using Rocket app. Now their dashboard is amazing and you get a clear view of all your expenses across every

account you have. You can even create a personalized budget with custom categories and track your monthly spending trends to stay on top of your goals. You want to save for that dream vacation or pay off some debt? Their new goals feature automatically saves money for you so you don't even have to think about it. So cancel all your unwanted subscriptions and reach your financial goals faster with Rocket Money. Go to rocketmoney.com slash Russell today. That's rocketmoney.com slash r-u-s-s-e-l-l. That's rocketmoney.com slash Russell. I love you. I don't need to know you to love you.

We as a human race, we think that somebody can't love us unless they know us. But we have no problem hating people we don't know. It's out of balance. I haven't fully channeled my speeches until recently because I worried, what if I don't say the right thing to make the right impact to the person that brought me in? Or what if I don't make the right thing to make the right impact to the person that brought me in? Or what if I don't make enough laughter in the crowd?

Or what if they don't think this about me or that about me? And I had so much chatter going on up here that right here, I was missing out. There was this heart just pounding. You're saying, listen to me. Just listen to me. I promise you, if you listen to me, everything will come out smooth. If you just listen to me, everyone will be amazed. But you won't care if they're amazed, because you will

feel at peace. Just listen to me. a week ago, so last Friday I put out a video holding post-it notes if I raise a hand, how many people saw that video? you and 55 other million people saw it in one week my reach this week was You and 55 other million people saw it in one week. My reach this week was 120 million people.

And you know what's wild? Is that number makes me realize we have a long way to go to get to the entire population. You know, I don't care about what I accumulate as much as everybody else wants me to care about that. You know how many marketers and business moguls pull me aside and say, Sean, Sean, buddy, you're leaving a lot of money on the table. And they mean well. They really do. And I love them for it. And I've taken some of their suggestions

and I've improved my business but you know at the end of the day I look them back and I go, he got a get I just refuse to die leaving a lot more love on the table and when he showed you when Russell showed you on that first couple slides beginning of this event, the different stages that you'll go to, the last one was a thought leader. And I want to share with you today about what it takes to become a world thought leader,

where the human race is in alignment with what you are bringing to them. And it's so much bigger than how to improve your conversions. And I'm not putting down this industry. I think it's great that we know these things because then it gives us the money to then build the thing bigger and reach

more people. So never mistake me as being a capitalist basher. No, Alex Sharfman and I are one of the best friends in this room, and I agree with him. Capitalism is amazing. And capitalism without heart is destructive. We need to have heart in what we're doing in our business, in our marriage, with our family, and most

importantly, with ourselves. Would you like to see behind the scenes of what we're actually doing each day to grow our company? If so, then go subscribe to our free behind-the-scenes reality TV show at www.funnelhacker.tv.